Print Life

If everything in your creative business feels heavy or overwhelming, it doesn't always mean you're burnt out — sometimes, it's a sign you're ready for a realignment.In today's episode, we're talking about the moments when things feel out of sync — and how to reconnect with your true creative identity before making big changes.We'll cover:How to recognize when you're ready for a shiftWhy simplifying your focus can reignite your creativityThe power of authentic connection in building a sustainable businessHow to move forward from a place of clarity, not confusionThis episode is a soft reset — a mindset shift to help you simplify, refocus, and step into your next season with confidence. Stay Connected: Join the Print Life Membership: https://lesliekenehan.com/printlife Follow on Instagram: https://www.instagram.com/lesliekenehan/

Today on the Print Life podcast, I'm so excited to sit down with surface pattern designer and creative entrepreneur, Elizabeth Rachel. Liz (as many of you might know her from Instagram) has built a vibrant, playful, and thoughtfully curated product-based business rooted in her years of experience as a print designer. Her work spans home goods, accessories, and art prints — all bursting with color and her own refined, joyful style.We talk about everything from how she got started in the fashion industry to the pivot that led her to launching a thriving Etsy shop, shipping orders solo, and growing a business that truly reflects her creative voice.Liz also opens up about what it's been like to juggle freelance clients, building a product line, and being a mom — and how she's carved out space for herself while still prioritizing her family. We dive into her creative journey, how she finds inspiration, and her dream of future collaborations with brands like Liberty and even her top-tier dream: Anthropologie.Whether you're curious about shifting into product-based work, balancing freelance with your own line, or simply want a peek behind the scenes of a designer building something truly aligned — this episode will leave you feeling inspired and encouraged.In this episode, we talk about:Liz's creative pivot from fashion to home goodsWhat it looked like to start her Etsy shop from scratchHow her style evolved and became more playful through product designThe reality of juggling freelance work, motherhood, and building her brandDream collaborations, favorite sources of inspiration, and the mindset that keeps her goingThe advice she'd give to any designer starting outConnect with Liz: Website: https://www.elizabethrachael.com/ Instagram: https://www.instagram.com/elizabethrachael/If you loved this episode, be sure to reach out to Liz and let her know! And if you're building your own design path and looking for creative alignment, stay tuned for more conversations just like this one! Stay Connected: Join the Print Life Membership: https://lesliekenehan.com/printlife Follow on Instagram: https://www.instagram.com/lesliekenehan/

What if your next collection didn't require starting from scratch?In this episode, we're exploring a mindset shift that could change the way you approach your portfolio, your pitch, and even your creative process.Instead of chasing new ideas, Leslie invites you to look inward—to revisit the sketches, motifs, and half-finished prints that may already hold the clarity, connection, and style you've been looking for.You'll learn:Why constantly creating new art can become a form of avoidanceHow to recognize the value in work you've already madeA simple way to organize and re-engage with your “creative backlog”What buyers actually respond to—and why your existing work might already be readyHow to refine, recolor, and reposition your prints to make them pitch-readyThis episode is your reminder that you don't always need more art—just more intention. 

This week, I had the joy of sitting down with Woody Roseland—filmmaker, photographer, comedian, and all-around creative soul with a story that really moved me.Woody shares his journey through multiple creative outlets, how surviving cancer shaped his path, and what he's learned about embracing experimentation, letting go of outcomes, and simply staying in the process. From commercial video work to painting rooftops in Oaxaca, his story is full of wisdom, warmth, and a whole lot of heart.One of my favorite moments? Woody talks about how no one will hire you for something you haven't already shown you can do—and how our most meaningful work often comes after years of showing up. He reminds us that your magnum opus doesn't happen before the process—it's born because of it.If you're feeling stuck, second-guessing your direction, or waiting for the “perfect time” to do your best work… this conversation is exactly what you need.Tune in and come back to what matters: the process, the joy, and your own creative voice.Ready to find your niche? Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

In this episode, I dive into the phrase “the riches are in the niches”—and what that really means beyond the buzz.We explore how defining your version of a rich life is the first step to creating it, and how intentionality, clarity, and a focused process are what actually lead to aligned, sustainable success. Whether you're dreaming of collaborations, financial freedom, or simply the flexibility to do what you love—this episode is your invitation to stop spinning and start choosing.In this episode, you'll hear:Why riches actually are in the nichesWhat richness means beyond financial successHow clarity, intent, and process shape your pathThe truth about fear, readiness, and going all inReady to find your niche? Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

In this episode, I'm diving into a conversation that's been circling the design space for a while: Do you really need a niche to succeed—or is versatility the key?There's been a lot of noise out there: "niche is dead,” “you are your niche,” “be the one-stop-shop.” And while there's some truth in the intention behind those ideas, they can also create confusion. So, today I'm breaking it down.We talk about the role of experimentation, why staying scattered too long can hold you back, and how niching doesn't mean restriction—it means clarity. I also share my own journey from specialist to generalist and how that path helped me attract aligned clients, build authority, and avoid burnout.Here's what I want you to walk away with: → You can be versatile—but start with a foundation. → You can specialize—but still stay creatively expansive. → You can find your place—by choosing intentionally.We'll talk about:Why niching isn't the enemy—it's actually your anchor.How I evolved from working in Illustrator to directing design teams.The real reason many designers stay stuck (hint: it's not skill).What “you are your niche” really means—and how to not get boxed in.How to use your strengths as your starting point to attract the right work.If you're tired of feeling scattered and unsure about where to focus your time, this episode will help you clarify your next step.

When we talk about income as surface designers, we often focus on how much designers are making—but the real question is why some designers earn more than others. In this episode, we're diving into the factors that truly shape your income, from clarity and confidence to strategy and consistency. If you've ever hesitated to put your work out there, struggled with pricing, or felt stuck in a cycle of undercharging and overworking, this episode is for you.Tune in as we discuss:✔ The key difference between designers who thrive and those who struggle.✔ The role of mindset in pricing your work confidently.✔ Why no single sales method guarantees success.✔ How to shift from hesitation to action and increase your visibility.Your income isn't just about where you sell—it's about how you approach it. Let's shift your beliefs around pricing and step into the value you bring to the industry.

Setting Goals That Actually Move Your Creative Business ForwardLet's be real—most of us have set goals like “I want to sell more art” or “I want to grow on Instagram.” But are those goals actually helping you move forward? If you feel like you've been setting goals but not seeing real progress, this episode is for you.Today, I'm breaking down the key things that truly matter when it comes to goal setting as a designer. These are the steps that will help you create real momentum, avoid distractions, and finally start seeing results in your creative business.In this episode, I cover:✔️ How to set goals that actually align with the business you want✔️ Why process-based goals work better than vague outcome goals✔️ How to break down big goals into clear, actionable steps✔️ The importance of tracking progress and adjusting along the way✔️ Why flexibility (not perfection) is key to long-term successIf you're tired of spinning your wheels and setting the same goals year after year, tune in now and start setting goals that actually get you where you want to go. Stay Connected: Join the Print Life Membership: https://lesliekenehan.com/printlife Follow on Instagram: https://www.instagram.com/lesliekenehan/

There's a lot of advice floating around about whether or not you really need a niche as a designer. Maybe you've heard people say, “You don't need to niche, just focus on your style,” or “You don't need to niche, just find your audience.”Here's the truth: That IS niching.In today's episode, I'm breaking down why choosing a niche isn't about limiting yourself—it's about giving yourself a clear path forward. If you're tired of feeling stuck, unsure of where to find clients, or unclear about your next steps, this episode will help you shift your perspective on niching and why it can actually create more freedom in your business.What You'll Learn in This Episode:✅ Why "my prints look good on everything" is the biggest myth keeping you stuck✅ The real reason designers resist niching✅ How niching gives you clarity on your portfolio, pricing, pitching, and marketing✅ Why versatility is not the same as strategy✅ A simple action step to start defining your niche today—without overthinking it!Stay Connected & Keep Learning

This week, I'm talking about something that so many of us struggle with—including myself: doing too much and getting nowhere. We often feel like we need to chase every opportunity, every revenue stream, and every strategy, thinking that the more we do, the more successful we'll be. But the truth? Doing less strategically leads to bigger and better results.So today, I'm sharing five ways to get better results by doing less—so you can create more impact, more income, and more mastery in your business.What You'll Learn in This Episode:Simplify Your Offers – Stop spreading yourself thin across multiple avenues. Choose 1–2 core areas to focus on and go all in.Establish a Consistent Practice – Mastery comes from repetition. Whether it's designing, pitching, or marketing—consistency builds confidence and skill.Streamline Business Processes – Systems create freedom. Simplify pricing, pitching, and client communication to remove resistance.Streamline Your Creative Workflow – Set up a process that allows you to create without wasting time on decision fatigue.Keep Your Focus & Avoid Distractions – Stop chasing every new opportunity. Go all in on the areas that bring results before adding more.This is your permission slip to simplify, focus, and create a business that works for you. What can you let go of to move forward with more clarity and ease? Stay Connected: Join the Print Life Membership: https://lesliekenehan.com/printlife Follow on Instagram: https://www.instagram.com/lesliekenehan/

In this episode, I'm sharing something deeply personal—how I decided to let go of parts of my business this year to create space for more freedom and joy. If you've ever felt stretched too thin or defined by your work, this one's for you.I'll walk you through my journey of balancing multiple creative ventures and how I finally decided to simplify my focus. We'll talk about recognizing what lights you up, creating space for meaningful work, and how to let go of what no longer serves you. My hope is that this episode gives you the clarity and courage to step into 2025 with intention and focus.Key Takeaways:To do your best work, you must let go of what no longer serves you.Success doesn't come from juggling everything—it comes from focusing on what matters most.Simplifying your business can reignite your creativity and energy.Freedom and flexibility require intentional decision-making.I hope this episode inspires you to take a closer look at what's truly bringing you joy in your work—and what it might be time to let go of. Thank you for tuning in! Let's make 2025 the year of clarity, focus, and aligned growth.Happy New Year!LeslieStay Connected: Join the Print Life Membership: https://lesliekenehan.com/printlife Follow on Instagram: https://www.instagram.com/lesliekenehan/

In this episode, we dive deep into the nuances of pricing your creative work, overcoming money mindset blocks, and building a sustainable business by adding value for your clients. Whether you're struggling with confidence in charging for your art or feeling stuck in a cycle of chasing the money, this discussion provides a fresh perspective on aligning your creativity with financial success. Plus, we break down actionable strategies for pricing, adapting to feedback, and growing your brand visibility.Stay Connected: Join the Print Life Membership: https://lesliekenehan.com/printlife Follow on Instagram: https://www.instagram.com/lesliekenehan/

In this episode of The Print Life Podcast, I'm thrilled to welcome Becky Dator, a creative manager with two decades of fashion industry experience across apparel, textile, and color design. With her roots in Philadelphia, Becky's journey spans well-known brands like Free People and Print Fresh, where she's held roles from design and project management to art direction and team leadership. We dive deep into her incredible path, starting with a chance encounter that sparked her desire to become a fashion designer, and trace her career's evolution from student to a leader in the print and textile space.Throughout our conversation, Becky shares unique insights into the creative world of in-house design teams, her approach to art direction, and the joy of seeing her team's work come to life in stores and on the streets. We also explore her latest project—launching her own brand focused on upcycled vintage with hand embellishments— and discuss the importance of staying flexible, creative, and open to opportunities throughout a design career.If you're curious about the inner workings of textile studios, art direction, or building a sustainable fashion line, this episode is packed with inspiration. Join us as we explore the layers of the fashion industry through Becky's lens and gain valuable advice for navigating a creative career in print design.For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

Send us a textFinding Your Power in Surface Pattern Design: An Interview with Hollei Anne HayesIn this episode of The Print Life Podcast, I'm joined by Hollei Anne Hayes, the founder of Hollei Anne Design Co., who has spent over a decade honing her craft in the design industry. After working with esteemed brands like Toys R Us and Skip Hop, Hollei transitioned to full-time freelance and now runs her own creative studio, where her art has been seen in major retailers like Target, TJ Maxx, and Hallmark.

Send us a textBec Oakes is a Sydney based print designer, her work is bohemian, vintage and earthy,  influenced by her experiences while travelling and nature.She discovered the world of print design while studying design at university and fell in love. She started out by interning and working in-house in the fashion and homewares industries but has found her place in her design business. Now her work can be found on fashion, homewares, lifestyle and fabric.Bec is a beach lover, yogi, traveler and creative who works with brands that align with her values, placing emphasis on care for the environment, people and communities. She loves to collaborate with people and businesses who are as passionate about what they do as she is.For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

Send us a textSara Torabi, owner of Papillon Patterns, is a surface pattern designer based in Canada. Her creative purpose is to create art that brings joy and hope to lives all around the world. Inspired by the vibrant colors and beautiful nature of Canada, her work reflects the intricate details of the lines and curves she observes in her surroundings. Through her designs, she shares her love of art and nature, aiming to bring hope and happiness to those who enjoy her creationsI recently hosted a free workshop, Design Prints That Sell, covering key concepts to create art that resonates with buyers. The replay is up until Thursday. Also, Portfolio Boot Camp is kicking off its final live round Fall 2024—enrollment is open! For the replay or more info, visithttps://lesliekenehan.com/linksFor more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

Send us a textIn this episode of The Print Life Podcast, we're diving deep into the art of turning your social media audience into loyal clients. We'll explore the crucial differences between your audience, leads, and clients, and why understanding these distinctions is essential for building a successful creative business.Leslie breaks down actionable steps to identify who's engaging with your content, how to nurture those relationships, and the importance of being prepared when your dream clients come knocking. Whether you're just starting out or looking to refine your strategy, this episode is packed with insights to help you grow a loyal and aligned audience that converts.Key Takeaways:Understanding the distinctions between your audience, leads, and clients.How to audit your current audience to ensure it aligns with your business goals.Practical steps to prepare your business for client conversions.Why a small, engaged audience can be more powerful than a large, unfocused one.Listen now and get ready to boost your social media strategy!I recently hosted a free workshop, Design Prints That Sell, covering key concepts to create art that resonates with buyers. The replay is up until Thursday. Also, Portfolio Boot Camp is kicking off its final live round Fall 2024—enrollment is open! For the replay or more info, visithttps://lesliekenehan.com/linksFor more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

Send us a Text Message.In this episode, join me to sit down with Karina Duncan, a talented textile designer who has carved out a unique space in the womenswear, resort, and swim markets with original, trend inspired print designs. With over six years of experience living and working in Portugal, Karina has honed her craft through both hand-painted and digital mediums. Starting her career as an in-house designer at a printing factory, Karina went on to work for an upcoming design studio in Braga before embarking on her freelance journey in 2021.Join us as Karina shares her insights on creating unique, lasting designs, working on consignment for studios, and building 1-1 relationships with her clients. We'll delve into her passion for hand-painted florals, conversationals, and abstracts, and explore how she continues to make a lasting impression in the world of textile design. This is a must-listen episode for designers looking to blend creativity with commercial success!You can follow Karina at:https://www.instagram.com/karina.print/For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

Send us a Text Message.In this episode we dive into the crucial role of market research in connecting with clients and boosting your sales as a surface pattern designer. Understanding the significance of knowing your market to establish strong relationships and make informed decisions that align with current trends and client needs.Learn why understanding your market is crucial for building client relationships.Strategies to develop designs that resonate with your target market and increase your magnetism in the marketplace.Key Takeaway:Mastering market research isn't just about knowing what to design—it's about developing a keen sense of what your client wants and how you can cater to those needs effectively.Leslie shares insights from her experience and the Print Life Membership, guiding you on how to leverage market research in your career as a surface pattern designer.For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

Send us a Text Message.In this episode of the Print Life Podcast we are diving in to the power of niching down for creative entrepreneurs. Are you struggling to attract your dream clients or feeling overwhelmed by your business? It might be time to refine your focus.We will cover:The importance of narrowing your nicheHow to gain traction faster by specializingTips for streamlining your creative business to achieve sustainable growthHere's a sneak peek: "It's important to start to look at our business. If it's feeling like it's running away from us, or if it's not giving us what we need from it, and really ask ourselves, am I a little too broad in my offerings?"Tune in now to learn how focusing on your niche can transform your business and set you on the path to success!For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

Send us a Text Message.In today's episode, we dive into a theme I am seeing not only within myself but within our creative community: the art of returning to ourselves. As we navigate different seasons of life, it's crucial to reconnect with the love for what we do, allowing us to be intentional and release the grip of burnout. We'll explore the importance of pulling back, reassessing, and realigning with our creative passions.We discuss how being intentional with our work and business is deeply rooted in feeling harmonious within our creative selves. Over time, the work you create will become significantly more impactful when you take the time to play, explore, and find simplicity and passion in your process.We'll also touch upon the current landscape of social media platforms, the rise of AI, and how to discern what deserves your energy and what doesn't. It's about not succumbing to fear and instead, reclaiming control over your creative journey. You are the master of your future, and this episode is here to remind you of that power.Enjoy the episode, and let's reconnect with the essence of our creative selves.For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

If you have ever found yourself looking ourward and allowing yourself to get tripped up on your journey when you begin comparing youreself to others? What if I told you that comparison can be a powerful tool for growth? Instead of judging yourself against others, try seeing it as a window into what's possible for you. When you shift your perspective, comparison becomes so expansive, not limiting.⁠⁠So today, let's approach comparison with curiosity and excitement. See it as a glimpse of what you can create, and let it empower your path forward. ⁠⁠Your creative potential really is endless. Let's keep pushing those boundaries and embracing growth.For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

In this episode, Leslie discusses the intricacies of building an email list and maintaining it for surface pattern designers.  You will learn comprehensive strategies on how to effectively engage with an audience, convert leads, and maintain clients. For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

Join me this week to dive into the importance of understanding yourself as a creative and a business owner before building your surface pattern design business. Knowing what you enjoy and what you don't is crucial in crafting a business model that feels authentic and sustainable. We will explore various pathways for designers, from working with studios to running an online shop, and share insights on how to align your portfolio with the right market to attract your dream clients.For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

In this week's episode, I touch on the importance of creating a market-aligned portfolio, especially when pitching in the fashion industry. I also extend an invitation to my free webinar, where I'll be offering a DIY version of my signature course. This episode highlights how crucial it is to view pitching as a numbers game and to develop your art from the inside out to resonate with your target audience!For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

In this inspiring episode of the Print Life Podcast, I sit down with Catherine Wise, a seasoned fashion, print, and graphic designer. Catherine shares her journey from fine arts to becoming a trend book designer and eventually embracing a freelance career. Her experiences in teaching at UK fashion and textile courses and offering specialized training highlight the intersection of education and industry expertise. Catherine's story is not just about design but also about adapting and thriving through personal challenges, providing valuable insights for anyone in the creative field. Join me, Leslie Kenehan, for this engaging conversation on navigating the complexities of the print design industry.For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

Welcome to another episode of the Print Life podcast! I'm Leslie Kenehan, Creative Director at White Buffalo Studio. In this episode, I dive into what I believe are the five most important focus areas for surface pattern designers looking to build a thriving business. Whether you're just starting or pivoting to a new niche, this episode covers defining your style, layout mastery, market alignment, brand building, and the power of consistency. I'll share insights from my experience to help you navigate the journey of building a creative career and growing your business in this dynamic industry.Join me for actionable advice on enhancing your skills and mindset to attract dream clients, increase sales, and build a sustainable business.For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

Hi everyone, I'm Leslie Kenehan, your host of the Print Life podcast. In our 100th episode of the Print Life Podcast, I found it fitting that we discuss The Long Game and the truth about what really goes in to building a business you love. In this episode, we delve into the necessity of preparation to meet opportunities in surface pattern design. From identifying the right opportunities to understanding and preparing for your desired career path, I'll cover essential strategies for growth and sustainability. Tune in to discover how to attract dream clients, increase sales, and genuinely enjoy the process of growing your creative business. Join me as we debunk myths and set the stage for real, fulfilling success in the world of print design.For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

Welcome back to the Print Life podcast! In today's episode we will dive into the story of Rebecca Woolbright.  Rebecca is a licensed surface pattern designer and the artist behind the brand Rebecca Jane Woolbright. Her goal is to wrap the world in color. She is obsessed with patterns and symmetry and enjoys the process of manufacturing her own products to sell in stores worldwide.After seven years creating art for products, she started guiding other artists in the process of sourcing their own products overseas through small groups, online courses and live summits.Rebecca shares how she embraced licensing, tackled manufacturing, and ventured into teaching others. We explore her unexpected journey from business ownership in Hawaii to becoming a surface pattern designer, her strategic approach to pitching and product placement, and the gratification of seeing her work in stores. Rebecca's story is a testament to the power of persistence, creativity, and learning from the journey. Tune in to hear how she balances product creation, licensing, and education to build a thriving creative business.Catch Rebecca on Instagram: @rebecca_jane_woolbright - and stay tuned for Rebecca's upcoming boot camp at manufacturerawesome.comFor more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

Join me for an exclusive conversation with Fashion Print Design Agent, Nadine Stenovitch. With over two decades of experience in the industry, Nadine brings a wealth of knowledge to the table. As the owner of The Scoop In Design, she represents some of the best print studios in London. But that's not all – when she's not curating stunning art in LA or managing her online shop on the Pattern Cloud, you'll find her in France, renovating a 200-year-old chateau alongside her husband and pup.Main Episode Points:Exploring the intricate world of fashion print design through Nadine's seasoned perspective.Delving into topics ranging from pricing strategies to cultivating a signature style in a competitive landscape.Gaining valuable insights into the evolving trends and transitions within the industry.Uncovering the secrets to success and longevity in a dynamic marketplace.Whether you're a seasoned professional or an aspiring artist, there's something for everyone in today's episode.Thank you for tuning in. Let's dive into the conversation with Nadine Stenovitch!You can follow along for more at:https://www.instagram.com/thescoopindesign/?hl=enhttps://thescoop.thepatterncloud.com/home.phpFor more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

Join me this week as we delve into a crucial aspect of success: the art of letting go. Often, we find ourselves holding our goals so tightly, yearning for quick results. However, in this episode, we explore how releasing that pressure can lead to greater achievements.Success often comes from finding a balance between ambition and patience. By letting go of the need for immediate results and embracing consistent practice, we can pave the way for long-term growth.Thank you for tuning in. Until next time!Leslie KenehanFor more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

Welcome to another episode of the Print Life Podcast, where we delve into the realms of art, design, and the fashion industry. Today, we discuss a topic that is dear to our hearts - the significance of embracing artistic integrity and exploring design in all its forms.Main Episode Points:The idea of getting comfortable enough in your own artistic integrity to look at other artists' work.The importance of studying good design, art, and aesthetics in various forms: catwalk, surface pattern design, print design, graphic art, or graffiti art.The value of being informed by the catwalk and the marketplace, which can be just as beneficial and inspiring as other sources.The significance of understanding what our clients see, determining what they might be after for their next buys, and aligning with their audience's tastes.I hope this episode has inspired you to embrace artistic exploration and integrity in your own way in your work. If you'd like to discuss this topic further or join us on the podcast, don't hesitate to reach out and book a call.See you next time!Leslie KenehanJoin me for two days of focused learning. Together, we'll pinpoint your target market, ensuring your designs resonate with them. I'll also share my signature method for developing your unique style, empowering you to pitch with confidence. These tools are designed to help you tackle imposter syndrome and gain the confidence to showcase your work. By the end, you'll have the tools and knowledge to navigate the surface pattern design industry with clarity and purpose. CFor more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

In this episode we get to know Roberta Montorfano, founder of Betta Designs. Roberta is an Italian-Mexican artist. Raised in Como, Italy, she grew up steeped in the vivid interplay of colors, textiles, history, and art.For Roberta, the art of storytelling is embodied in design, art, photography, and colors.  After immersing herself in textile design for five years in Italy, and actively participating in textile fairs across the globe, a turning point emerged in 2013. Fueled by a deep-seated passion and the pursuit of her dreams, she made the choice to pack her bags and set her sights on Sydney. After a few years of calling Australia home, Roberta created her studio, Betta Design in 2015. She believes that everyone can tell stories through design, art, photography and colours. That they are all a portrait of your soul, history, family and generation you carry with you.Join me for two days of focused learning. Together, we'll pinpoint your target market, ensuring your designs resonate with them. I'll also share my signature method for developing your unique style, empowering you to pitch with confidence. These tools are designed to help you tackle imposter syndrome and gain the confidence to showcase your work. By the end, you'll have the tools and knowledge to navigate the surface pattern design industry with clarity and purpose. CFor more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

Exploring the soulful journey of authenticity. Join us to deep dive into the significance of authenticity—the key to unlocking a style that is uniquely yours. This episode is a voyage of self-discovery within your creative process, an infusion of the unexpected, and a commitment to artistic integrity. Learn how revisiting your past works becomes a catalyst for discovering your authentic style. Embrace experimentation, and embark on a creative adventure that resonates with the essence of who you are. This episode is a tribute to the beauty of enjoying the process and finding joy in every creative endeavor.Let's dive in!For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

In today's episode, we'll explore two distinct approaches to developing your signature style in surface pattern design. We'll discuss the importance of committing to a consistent practice and delve into the three phases that designers can repeatedly navigate to continually refine and explore their unique style. Join us as we uncover practical insights to shape your design journey. Ready to commit to your practice and explore the evolving phases of your design style? Let's dive in on Day 03 of The Style Series!For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

Welcome back to the Style Series! Today, we are reconnecting with our origin story to inspire us forward on our journey toward uncovering our signature style. 

In this episode of the Print Life Podcast, we kick off the Style Series—a four-part exploration inspired by the 2020 Style Challenge. Having guided nearly 400 participants through the challenge, it's the perfect time to bring it to the podcast. Join us as we delve into the importance of identifying your "why" when it comes to developing a signature style, the myriad benefits it brings to your creative journey, and practical approaches to implementation.For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

Welcome to another episode of  The Print Life Podcast! This week we are diving in to the evolution from creative hobbyist to the creative entrepreneur.Join Leslie to chat about the common hesitations many creatives face when pondering the viability of turning their passion for design into a full-time entrepreneurial venture. We discuss the power of stepping into the role of a creative entrepreneur, shedding light on the mindset shifts and transformative experiences that come with embracing this title.Exploring the understanding that continuous learning and growth are at the heart and soul of your creative journey. Gain valuable insights into working smarter, not harder, incorporating entrepreneurial strategies, and implementing systems to streamline their creative process. The episode also introduces practical tools like ChatGPT and Later to ease the entrepreneurial path, making it more accessible and rewarding.Keep creating, keep growing, and keep embracing your journey as a creative entrepreneur!For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

Today we are diving into another artist interview, join me to welcome Kirsty Milloy. Kirsty is a fashion print designer who while working in-house for retail brands experienced an unexpected moment which made her re-consider her dreams. She aspires to build a studio-of-one which creates print collections for youthful brands who want to WOW!Kirsty's style is versatile and fresh and she loves combining hand illustrated and painted elements to create impactful and colorful art. Inspired by digital art, vintage kitsch and nature, Kirsty's mission is to design prints that make you feel good wearing them. You can connect with Kirsty here https://www.linkedin.com/in/kirsty-milloy-145b3422/or check out her work here  https://www.instagram.com/kirstymilloy/For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

Hello, creatives! In this week's episode, I'm diving into the chaos that often comes with January—the month packed with enticing growth opportunities, new challenges, and a sense of urgency. But, here's the truth: the rush might lead straight to overwhelm.Join me as we explore the powerful shift from 'I have to' to 'I get to.' It's all about reframing our approach to tasks or projects in our creative journey. I'll share some eye-opening examples of how this simple switch can transform our mindset and productivity. It's all about intentional, deliberate steps forward. Tune in and let's embrace a more purposeful and fulfilling creative journey together.For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

In this episode, we delve into the power of envisioning our aspirations, challenging self-imposed labels, and embracing consistency as a key to success. Here's a brief recap:Clarifying Vision: Encouragement to pause and envision what's desired in life and career, reflecting on steps taken towards those goals.Overcoming Labels: Addressing the labels we place on ourselves, recognizing they often act as self-imposed barriers to growth.The Consistency Challenge: Highlighting the significance of consistency and its relation to overcoming procrastination, fear, and perfectionism.Embracing Courage: Pledging to leave behind fear-driven mindsets in the upcoming year, embracing courage, gratitude, and a proactive approach to reaching dreams.Join the conversation and share your thoughts! What's your commitment for the new year?For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

Welcome to this week's podcast episode! Today, let's dive into the concept of embracing the new year by fully committing to your creative vision. At a recent marketing conference, a quote from Julius Caesar was shared that struck a chord with me: 'If you want to take the island, you have to burn the boats.' This resonated with me so much. Often as creatives, we build many revenue streams at once claiming we are multi passionate, we allow fear or doubt about how saturated the space be the reason we don't try to go after what we want. We keep back up jobs in our mind as an out if things don't work. We want that guarantee that it will work if we go after our big goals.As we transition into the new year, let's focus instead on being decisive, building one thing at a time and committing to the results we want leaving no room for doubt or a backup plan. When we commit, fear dissipates, doubts fade, and we confidently step into the role required to bring that dream to life. That's the mindset I'm encouraging as we step into 2024. Are you ready to burn the boats and fully commit to your creative journey?!For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

In today's episode of the Print Life Podcast, we dive in to the importance of understanding what a niche and target market truly represent in your career as a surface pattern designer. Understanding these concepts is crucial to find success in our journey of selling art to a commercial industry. Contrary to the belief that artists must struggle, hoping someone will buy their work, success lies in identifying the needs of our clients and finding a way to meet them in the middle without compromising on our art too much. It's important to know that we are not defined solely by our niche; both our niche and target audience can evolve over time. We cannot solely rely on 'build it and they will come' mentality but rather understand that our sweet spot is where our intuition and intention unite. Enjoy!For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

In today's design landscape, establishing an online shop is more crucial than ever, whether you're a freelancer or a seasoned studio. The Pattern Cloud eliminates the ambiguity of setting up your online print shop, providing a comprehensive solution from inception to execution.Join me for an insightful interview with James Hartley, Tracy Brown, and Sophie Rolley, where we delve into their individual studios' journeys and unravel the genesis of The Pattern Cloud. As a game-changer in the industry, The Pattern Cloud sets a new standard, catering to the high expectations of clients when they shop prints online.Get firsthand insights, exclusive behind-the-scenes stories, and learn how The Pattern Cloud is revolutionizing the online print sales landscape.Don't miss this episode to gain invaluable insights! And if you decide to join, click the link to their site below to access their latest deal for designers to join.https://www.thepatterncloud.com/(I am not an affiliate for the Pattern Cloud)For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

Join me today to learn how you can take just 20% of your time weekly to focus on tasks that will move the needle in your creative career. This is something we do in the Print Life Membership and has been responsible for much success in my own career, studio and print agency. Take it from someone who runs multiple businesses during part time hours....this rule is key!!For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

In the world of surface pattern design, there's this funny idea that choosing a unique path boxes you in. But what if I told you that it is in choosing a path is more like a secret superpower? Join us in this episode as we let you in on the not-so-serious secret of wrapping your creativity with intention, authority, and a big boost of confidence. Get ready to discover what can transform your design career from overwhelm to creative flow. For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

Join me today to chat about how a simple shift in the way you look at your numbers, where you spend your time and managing expectations can support you in staying the course in your freelance business.  Go from hobbyist to business owner with these small tweaks in how you look at your income, your numbers, followers or client list. For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

In today's episode of the Print Life Podcast, we delve into the ever-evolving landscape of the surface pattern design industry and discuss essential strategies for success in your career. With some trade shows discontinuing, it's important to adapt to the changing industry dynamics.We explore the significance of trade shows in our industry and the implications of their evolving status and outline some key marketing strategies that can support you going forward.Email MarketingEstablishing an Online ShopCollaborating with Studios on ConsignmentBuilding a Strong Art and Design PracticeRegardless of your chosen strategy, a strong presence on social media platforms is essential in today's digital age and demands a commitment to long-term planning and consistency. Every choice you make should align with your ultimate business goals.Thank you for joining us on this journey, and remember to stay inspired and keep creating.For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

Welcome to another episode of "Design Tip Friday"!

Welcome to todays Artist Interview with  freelance fashion print designer, Alex Solly.Alex worked in-house as a designer for 10 years, working for a variety of high street suppliers, brands and retailers, before making taking the plunge and going freelance about 3 years ago.Working predominantly with the high street womenswear market, she has a commercial hand and loves creating florals, animal prints and textures.Join us today to chat about Alex's creative journey so far, what she has been up to and a bit of advice to those of you who are thinking about going freelance. Alex is a wonderful example of how freelancing in this industry is not only possible, but fulfilling. Want to follow along her creative journey? Head over to https://www.instagram.com/alexsollydesign/Enjoy!For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/

In this special episode of the Print Life Podcast, we're bringing you an exclusive recording of one of our live workshops from the PLM members' area. Although this workshop includes visuals, the valuable insights and techniques shared are extremely relevant for surface pattern designers who work with briefs or face challenges in this area.During the workshop,Leslie will dive in to the intricacies of working with a design brief. She shares her years of experience and knowledge, providing valuable tips and strategies to help designers not only understand but excel in this crucial aspect of the industry.Whether you're a seasoned professional or just starting in the world of surface pattern design, this workshop will offer valuable insights into working effectively with briefs, refining your design process, and ultimately elevating your career.So, grab your favorite notebook and a cup of coffee and let's dive in! For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/