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2 episodes with nichehow
2 episodes with nichehow
2 episodes with nichehow
2 episodes with nichehow
Welcome to Beyond the Clinic
Picking a specific audience to speak to is a fast track to being seen as an expert. Speaking to a specific audience will help you quickly build authority in that space and stand out from the crowd. Trouble is, most people do it wrong.We've been talking about how to be seen as an expert by your prospects and clients — even before you've built authority online. In this episode, I'm talking about niching. I'll explain what it really means and share the biggest mistake I see people make. Tune into this episode to hear:The best time (and the worst time) to commit to a nicheHow to pick a niche (the No BS way)Why having a niche helps you build authority fastHow a niche helps you stand out to prospectsResources:No BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com
In this episode we're walking through the dos and don'ts of niching to help you avoid common mistakes, reduce the stress around choosing a niche and make a confident decision.Tune into this episode to learn:The biggest mistakes small business owners make when choosing a nicheHow to avoid "niche drama" and keep making money while you figure it outThe key components to a profitable nicheMentioned in this episode:Work with me inside The Localpreneur AcademyClick here to book a free consult call with LeslieFollow me on Instagram @lesliepresnallDownload my Free Guide: How To Grow Your Local Instagram FollowingIf you're ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.Rate, Review & Follow:“I LOVE listening to the episodes, especially since they're focused on local businesses and it's not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.
Send us a textReady to book more high-paying photography clients in 2025? The secret to growing your business next year starts with choosing a specific niche. But don't worry, this doesn't mean you can only shoot one type of session forever!In this episode, I'm sharing why picking a niche makes booking clients easier and helps you stand out in a crowded market. If you're tired of trying to market to everyone and getting nowhere, this is the episode you need. I'll show you how niching down actually brings you more clients—not less—and how it lets you charge higher prices for the work you love.WHAT TO LISTEN FOR:The biggest mistake photographers make when it comes to choosing a nicheHow niching down can help you book more of your dream clientsWhy focusing on one thing doesn't mean limiting your creativityGet ready to learn how to find your perfect niche and watch your photography business take off in 2025! Don't miss this one—it could be the game changer you've been waiting for!⭐️ SUBSCRIBE for weekly episodes to grow your photography business ⭐️Leave a Review: http://www.thebeautyinbirth.com/podcastMarketing School for Photographers Waitlist: http://www.thebeautyinbirth.com/bookedJoin The Content Club: http://www.contentclubforphotographers.comDownload my Free 2 Week Content Calendar for Motherhood Photographers: http://www.thebeautyinbirth.com/contentcalendar-org
Send us a textReady to book more high-paying photography clients in 2025? The secret to growing your business next year starts with choosing a specific niche. But don't worry, this doesn't mean you can only shoot one type of session forever!In this episode, I'm sharing why picking a niche makes booking clients easier and helps you stand out in a crowded market. If you're tired of trying to market to everyone and getting nowhere, this is the episode you need. I'll show you how niching down actually brings you more clients—not less—and how it lets you charge higher prices for the work you love.WHAT TO LISTEN FOR:The biggest mistake photographers make when it comes to choosing a nicheHow niching down can help you book more of your dream clientsWhy focusing on one thing doesn't mean limiting your creativityGet ready to learn how to find your perfect niche and watch your photography business take off in 2025! Don't miss this one—it could be the game changer you've been waiting for!⭐️ SUBSCRIBE for weekly episodes to grow your photography business ⭐️Leave a Review: http://www.thebeautyinbirth.com/podcastMarketing School for Photographers Waitlist: http://www.thebeautyinbirth.com/bookedJoin The Content Club: http://www.contentclubforphotographers.comDownload my Free 2 Week Content Calendar for Motherhood Photographers: http://www.thebeautyinbirth.com/contentcalendar-org
Today we are chatting all about niching. If you've ever wondered what a niche is and if you need one, then this is for you.This is part one of a two part series on niches - next ep we'll cover how to find your niche.In this episode we are getting all up in niches. We'll cover:What exactly is a niche - yep, we are going to get a little word-nerdy in hereWhy a niche can be helpfulWhere in your business a niche is actually used (no you don't need to apply your niche to all parts of your business)Examples of when you do and don't need a nicheHow niche-y do you need to niche? And a few other differences I've got around niches.Let's dive in.Show notes, links, mentions & transcripts dietitianvalues.com/podcastContinue the conversation on Instagram @dietitianvalues
One of the coolest parts of TSL is watching our coaches work 1:1 with students and helping them find the clarity and confidence they need to take their speaking businesses to the next level. And today, you're going to get to see that process in action.We're back with another live coaching episode with Erick Rheam! This week, Erick is helping two TSL students, Josie Ann Lee and Kenny Barnwell, work through real problems they're facing in their speaking businesses.Josie Ann is trying to introduce a new idea through her talk to event organizers — but she's not sure how to sell an idea no one is familiar with. Kenny has established himself as the expert in his niche, and now he's ready to take things to the next level by scaling his business through workshops.During this episode, you'll learn:How to get initial traction in your businessHow to refine your message through real world feedbackWhy you just have to get started without waiting for perfectionThe value of establishing yourself as the primary expert in your nicheHow workshops can accelerate your speaking incomeThe most important things to know when adding a workshop to your businessAnd much, much more!Episode Resources:Josie Ann Lee's WebsiteKenny Barnwell's WebsiteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
All this month, I'm talking about some of the most common and frequent mistakes I see people make in their one-to-two person branding agencies. Today, I want to talk about choosing a niche.Yes, you need a niche and I love helping businesses find theirs, but it's not as straightforward as it sounds. Niching is about more than just picking an industry you want to work with.In this episode, I talk through three big mistakes I see people doing both inside our program and out in the world when it comes to niching.Tune into this episode to hear:What is important to have before you commit to a nicheHow the size of the businesses you work with impacts your projects and why it mattersHow niching early and building your authority helps you go broad laterResources:No BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com
Send us a Text Message.In this episode of the Print Life Podcast we are diving in to the power of niching down for creative entrepreneurs. Are you struggling to attract your dream clients or feeling overwhelmed by your business? It might be time to refine your focus.We will cover:The importance of narrowing your nicheHow to gain traction faster by specializingTips for streamlining your creative business to achieve sustainable growthHere's a sneak peek: "It's important to start to look at our business. If it's feeling like it's running away from us, or if it's not giving us what we need from it, and really ask ourselves, am I a little too broad in my offerings?"Tune in now to learn how focusing on your niche can transform your business and set you on the path to success!For more information about working together, visit:https://lesliekenehan.com/https://www.instagram.com/lesliekenehan/
If you were starting from scratch as a creator… What would you do?What niche would we choose? Which platform? How much content? Today we talk about: How to think through choosing your nicheHow to balance research & productionWhy knowing your constraints is keyHosts: Stephen & Milo Follow us on Socials!
And So, She Left: Wisdom from Women Beyond the Corporate World
When Janice Person was first talking about farm-to-table in the 90's, people thought she was crazy. Even with a journalism and communications background, she found it tough to share the perspectives of a minority group that we don't think about very often: the farmers who grow it. When Janice started out, she was doing PR for the agrochemical juggernaut Monsanto. At Monsanto, she was given tools and resources to amplify the voices of farmers, a goal she's still pursuing today through her podcast Grounded by the Farm and her company Grounded Communications. To hear Janice talk about farming is to learn what it means to speak with passion and conviction about your business. In this episode, Janice about her time working in the agriculture industry. What has she learned about communicating key issues about farming to people who know nothing about it? Why is she so passionate about agricultural advocacy? And what can we learn from Janice when it comes to talking about our own businesses? Janice talks about:Essential consumer outreach tipsWhy we should be worried about farmersHow to engage people outside your nicheHow a trip to her first farm changed her lifeConnecting with your customers through storytelling We have a website!Visit andsosheleft.com for full episodes, transcripts, an application form to be on the show, a list of upcoming guests and more.Hosted by Katherin Vasilopoulos. Made by Cansulta and Ethan Lee.Music by © Correspondence and © Chris Zabriskie, published by You've Been a Wonderful Laugh Track (ASCAP). Songs used in this episode include: Chris Zabriskie - "Air Hockey Saloon," "The Sun is Scheduled to Come Out Tomorrow," "What True Self? Feels Bogus, Let's Watch Jason X" "Short Song 012023."Correspondence - "Harp Routine," "In Copenhagen."
Everyone Hates Marketers | No-Fluff, Actionable Marketing Podcast
Emily is a former journalist and content writer. Through a tragic event, she understood and used her professional and personal experiences and skills to reposition herself, identifying a niche in the tech industry, leading to significant success in her newly chosen field.Emily's story is nothing short of inspiring. This episode is a blend of heartfelt storytelling and hardcore business strategy. In this episode, you'll learn:The essence of positioning in businessHow to transition from offering everything to everyone to finding an undiscovered, yet profitable, nicheHow to identify your skills and leverage them to make moneyResources and Recommendations:Suggestion: Taking an improv class to build confidence and adaptability in business and public speaking."Improvisation and the Theatre" by Keith Johnstone"Thinking in Bets" by Annie DukeTopics Covered:(00:00) - Intro (01:33) - The importance of positioning in business (06:29) - Who can ruin your positioning? (11:06) - Why 99% of business is b*lls (13:10) - Leveraging experience and skills for career evolution (17:46) - Finding and mastering your niche (19:47) - Knowing when to specialize (23:17) - Embracing career changes (31:12) - Navigating niche market risks (45:49) - Emily's top 3 resources ***→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
Expanding Your Niche in Print on DemandFocusing on a niche means you'll eventually run out of ideas, right? Wrong! Lol.In this episode, we'll talk all about how to expand your niche across multiple design styles and genres. Here's some topics we discuss!Don't Get Obsessed with NichesHow I Niche To a FeelingDon't Feel Constricted By a NicheHow a Design Style + Series Can Help You ExpandUnique Ways to Expand Your NicheYou can see my Print on Demand Etsy shop here!"Since I've been involved in Print on Demand, I have seen so many negative comments that the items aren't unique. And, while there is occasionally some truth to that, I love Print on Demand because we can really just create whatever you want to create. If you're listening to this, that might mean that you really just want to create shirts with rainbows. It might mean you want to make shirts with minimal text that say ridiculous things like “I like salt and pepper but paprika is better”. Is that a shirt I'd wear? No. Is it something I could totally see a funny cook wearing? Absolutely!Your niche isn't just about a certain type of item or a certain occupation or interest within an interest. Your niche is about YOU. What do you like? What is fun for you to create? How can you make this work with whatever is selling on your shop?"Your Photographer Mom: More About Niching Down!NEW EPISODES EVERY MONDAY: January 8th to March 11th, 2024 Mockup Photos | Your Photographer Mom Podcast | Photography Website | InstagramOpal and June Mocks: Use the code LISSATALKSPOD for 20% off!And best of all? Three free mocks!--------More Information + Links About Print On Demand!Total Disclosure: A few of these are affiliate links.Literally forever obsessed with Printify. I use Printify for all of my print on demand printing and I'll never stop singing their praises. They're incredible! For design work, I'm totally in love with Canva and also love finding extra artwork + fonts on Creative Fabrica and Creative Market. --------Have a question about anything? Contact me here!Support the Show.
This week's episode answers the question, should you expand your niche? When a Ready Set Coach graduate has a topic request, Em and Lex start coaching. They ask the listeners the following questions: Should you expand your niche? When do you expand your niche? And if you should, how do you expand your niche? Em and Lex break down what a niche can consist of and what that means for your coaching business. Most coaching niches have several layers. Em and Lex talk through different scenarios and offer tips on how to best operate through each one. Here's what you'll learn: What makes up a nicheHow to manage the nuances of a nicheHow to determine different niches within types of clients you've already coachedHow niches evolve through a business journeyTips on experimenting with niches for different clientsTips on how to niche down for your coaching businessTips on auditing past clients and analyzing dataTips on committing to expand your nicheAnd more!Listener Links: Learn More about the Ready Set Coach Launch Pack: https://www.readysetcoachprogram.com/launch Follow Em & Lex on Instagram at @readysetcoachcommunityJoin the Ready Set Coach Community: www.readysetcoachcommunity.comLearn more about Six Degrees Society and THEPRBAR inc.
We need to upend all our ideas on the right way to work and school. If you want to break from the 9-5, be your own boss, raise your kids, and enjoy your life. Then you need to start a business working from home.The struggle against these cultural norms is real. But you can be a rebel mom and create a different legacy for you and your kids. Yes, I know what you are thinking (because I've thought the same thoughts). Is working from home hard? What business can I start? Can I really make money? On and on the questions go. Tumbling through your mind like circus performers that just won't stop. Here are my 10 tips working from home.Show notes and links: https://lifeunboxed.blog/working-from-home Grab The Momtrepreneur's Guide to CurriculumFinding the right curriculum that works for your kids and your schedule doesn't need to be painful. RESOURCES MENTIONED IN THE SHOW:Laid Off from My Job—How I Went from Corporate Workhorse to MomtrepreneurHow to Make Money from Home without a NicheHow to Handle a Client from HellMy Top 8 Business BooksHow to Work from Home and Homeschool Your KidsHow to Homeschool, Work from Home, and Keep Your SanityHow to Read a Book for Busy Mom BossesWhat You Need to Start a Business from HomeCheaper Ways to HomeschoolWork Life Balance—How to Slow Down Your Busy Mom Schedule Dot-Grid Journals and Notebooks for Mom: https://geni.us/Jodiethemom ~~~CHECK OUT LIFE UNBOXED MERCHANDISE AND GET SOME GREAT MOM BOSS SWAGhttps://teespring.com/stores/life-unboxed-blogMOMS RUN ON COFFEE. BUY JODIE THE MOM ONE.https://ko-fi.com/lifeunboxedblogABOUT JODIE THE MOM:To learn more about Jodie, please visit: https://lifeunboxed.blog/about-the-mom-work-from-home-mom/FOLLOW JODIE:Website: https://lifeunboxed.blog/Business: https://www.jodierperry.com/Pinterest: https://www.pinterest.com/LifeUnboxedFacebook: https://www.facebook.com/LifeunboxedblogInstagram: https://www.instagram.com/lifeunboxedblog/Rumble: https://rumble.com/c/c-647543YouTube: https://www.youtube.com/@lifeunboxedblog Music for the intro/outro is Like it Hot by Tenoaxehttp://teknoaxe.com/Link_Code_3.php?q=1579 Disclaimer: This video and description contain affiliate links. If you purchase using one of these links, I make a small commission at no additional cost to you. This helps me keeps things free for you, and who doesn't love free stuff.Support the show
On this episode Shawn interviews special guest Taylor Calamese. Taylor is the owner of Charlotte Fit. Charlotte Fit is a high-end training facility catering to women who desire a customized workout program to help them reach their health goals. As an entrepreneur creating your own business out of school, discovering your target audience is a major key to success. During this episode they discuss the following:Discovering your NicheHow the gym shaped Taylor's lifeLearning the in's and out's as a successful businesswoman To learn more about Taylor Calamese visit www.mycharlottefit.com or follow her on all platforms @prettyfit_trainer SONW Resources:Signup for my new pocdasting course:https://schoolsovernowwhat.thinkific.com/courses/podcast-secrets-revealed-the-course Download my ebook "Podcast Secrets Revealed":https://shawnanthony.lpages.co/podcast-secrets-revealed-ebook/ Support SONW with Patreon and get exclusive content:https://www.patreon.com/schoolsovernowwhatJoin the SONW Academy for 1-1 Coaching from Shawn:https://www.schoolsovernowwhat.com/academyAbout School's Over...Now What?Join Shawn Anthony as he talks to fearless business leaders who've shattered conventional wisdom to achieve massive success. In each weekly episode, our guests share jaw-dropping stories of overcoming seemingly insurmountable obstacles. Most importantly, they've answered the question we've all asked “School's Over…Now What?” Get inspired and access cutting-edge strategies that'll transform your business and life. New episodes every Friday on YouTube, Spotify, Apple Podcasts and all major podcast platforms. Contact InfoInstagram: https://www.instagram.com/shawnranthony_/ Website: https://www.schoolsovernowwhat.com/YouTube: https://www.youtube.com/channel/UCIwYX2OncZFiq6Vv8EYKceA/Twitter: https://twitter.com/shawnranthony_ Press/Interview Requests: fenton@schoolsovernowwhat.com
117 The Pediatric ChiropractorAs they say, “time is never wasted on the young.” That's such a great mantra when thinking about the pediatric-based Chiropractic practice because it brings great joy for so many reasons. In this episode of the KC CHIROpulse podcast, our hosts discuss how Chiropractors are making a huge impact in the lives of children and families for generations to come. Being a pediatric Chiropractor offers huge rewards for both the patients and your practice. Kats Consultants CEO, Dr. Michael Perusich, along with our Entrepreneur Evangelist, Dr. Kelly Fredricks, discuss in this episode:The amazing experiences in the pediatric practiceWhere to get started in chiropractic pediatricsThe many rewards in this highly specialized practice nicheHow the pediatric practice practically grows itselfDrs. Perusich and Fredricks are highly experienced business advisors, practice owners, and Chiropractic coaches. From their perspectives as experienced Chiropractic advisors, each week our team explores different and unique ways to keep Chiropractic Physicians on the cutting edge of Chiropractic practice regardless of technique, location, or economic conditions. Be sure to SUBSCRIBE to the Kats Consultants CHIROPulse Podcast When you are ready we can help. Free Download: The Mid-Year Review Schedule a breakthrough call Attend a Virtual Seminar Join the new subscription program Path to Prosper KC CHIROpulse Podcast. Helping Chiropractors keep their pulse on success. Thanks for listening.
Disclosure: We are part of the Amazon Affiliate/LTK Creator programs. We will receive a small commission at no cost if you purchase a book. This post may contain links to buy books & you can read our affiliate disclosure here. Today's guest is Greer Rivers. Greer writes dark, spicy romance. Her latest is Rouge*, part of a retelling series of tragedies that are dark romances with a happily ever after. In this episode, we chat about the following: How Greer ended up writing within the dark romance nicheHow did her career as a former criminal lawyer influence her writing How her books are darkWe chat about Rouge, what to expect from this book, and why you should read it.Greer's writing process, from fast drafts to spending a lot of time editing*Affiliate LinkSHOWNOTES AND BOOK LINKShttp://WhattoReadNextBlog.comCheck out our YouTube Channel;https://www.whattoreadnextblog.com/youtubeMusic from Uppbeat (free for Creators!):https://uppbeat.io/t/hartzmann/sunnyLicense code: 0RDRBKGH6NGQCAXR
Afraid to pick a niche for your home bakery business because you feel like you will miss out on money? You are not alone. One of the biggest reasons I hear from bakers for not selecting a niche is that they assume if they do more things they will attract more people. Unfortunately, it is quite the opposite and today we are talking all about it.In this episode we will cover:2 mistakes to avoid when picking a niche for your home bakery businessWhy a niche doesn't solve everythingThe missing items even when you have a nicheHow to change your mindset about picking a niche for your home bakeryBusines FREEBIES:Grab my FREE resource guide and get 30 plus resources to level-up your home bakery business click here to grab my FREE guide and get more tips from me every week.http://bit.ly/bakersresourcesAre we friends on Instagram? If you enjoyed this episode TAG ME at @bakingforbusinessI really do appreciate each and every one of you guys and LOVE meeting new baking friends.
This week's episode focuses on finding your perfect coaching niche. Emily Merrell and Lexie Smith discuss common mistakes, how they found their own perfect coaching niche, and how they allowed their ideal client to evolve as their businesses grew. They give real-life examples, tangle tips, and much more. Here's what you'll learn: Key points to keep in mind when finding and selecting a coaching nicheHow you can marry your passion with a problem to solveUnique coaches and niches they've seen over the yearsHow they selected their first coaching niche, and how it evolved over timeHow to curate your language to attract whoever your ideal client isTips on how to meet your clients where they're atHow to identify elements that create or evolve your niche into something else Follow Em & Lex on Instagram at @readysetcoachprogramLearn more about the Ready Set Coach Program at Readysetcoachprogram.comLearn more about Six Degrees Society and THEPRBAR inc.
Spring Zheng is an award-winning transformational speaker who empowers visionary entrepreneurs and life-changers to turn their passions into prosperity and make a greater impact on the world, and she joined me on the podcast to share her best advice for taking your business to the next level.As an Abundance Thought Leadership Coach, she believes that the real secret to success lies within, and she shared the 3 important questions business owners must ask themselves before they can make the leap to the next level.In this episode you'll discover:The 3 clarifying questions that lead you to the next level of successHow to clarify your purpose, passion, and giftsHow to find your purposeful and profitable nicheHow to create your irresistible offerListen now to get Spring Zheng's great advice for Abundant Entrepreneurs, then head over to https://coaching.springmagiclife.com/expertcontentcreator and check out Spring's awesome FREE gift! She's got a content creator for experts and leaders that really helps you define yourself as a thought leader who's ready to make that impact on your niche!To connect with Spring Zheng visit:Website: http://www.springmagiclife.com/Facebook: https://www.facebook.com/springzheng https://www.facebook.com/groups/SpringAbundantEntrepreneurs/YouTube: https://www.youtube.com/user/SpringMagicLifeTo learn more about SophieZo visit:Website: https://sophiezo.comFacebook: https://facebook.com/sophiezoInstagram: https://instagram.com/thesophiezoTwitter: https://twitter.com/sophiezoLinkedIn: https://linkedin.com/in/sophiazollmannClubhouse: @sophiezoFree Discovery Call: http://bit.ly/SophieZoDC
British-born Chinese comedian Ken Cheng has been snagging laughs and rave reviews with his unique brand of dry, analytical, story-based humor for over a decade. Finalist in the 2015 BBC New Comedy Awards and nominee for Amused Moose's 2018 Edinburgh Fringe Best Show, Cheng is one of Comedy Central Online's Ones to Watch, BBC's 2017 Hot New Talents, The Guardian's 2018 Pick of The Fringe, and the winner of the coveted 2017 Dave Joke of The Fringe. His past performances have included a critically acclaimed, sold-out run at the Edinburgh Festival.Along with his comedy career, Ken is a professional poker player and had pursued the game full-time before being inspired to enter the comedy world after watching Chris Addison perform. He's received viral attention for some of his jokes and sketches, including his fictional persona Mark Liu, and a 2017 Twitter thread insulting the flag of every country in the world. Cheng directed the 2015 Cambridge Footlights International Tour Show, which held events in multiple continents, and wrote and starred in his Chinese Comedian series, nominated for Radio 4's Pick of The Year. Outside of standup, Ken has appeared in several shows and shorts, including The Now Show, Dave's Advent Calendar, Celebrity Eggheads, A Good Read, and Russell Kane's Evil/Genius Podcast. He also presented the BBC Radio documentary, Game Over, Humans. Fans can look forward to attending upcoming live comedy dates after enjoying his latest role as the host of E4's The Hangover Games.Here is what you can expect on this week's show:IntroductionCheng's Brand of comedy and finding your nicheHow to become a comedian and writing jokesFame, or lack thereof, and its pitfallsNetworking horror storiesComments on Poker's latest cheating scandalCheng's poker careerSocial deduction gamesMaking positive social impact with comedyHow Poker prepared Cheng for comedyLove and dating – it's complicatedI hope you find this episode as fun and informative as we have. Ken Cheng is winning the game of life!Please let us know your thoughts about the episode!Connect with Ken Cheng:Twitter: @kenchengcomedyInstagram: @kenchengcomedyConnect with Dan Cates:Websites: https://www.wtgol.comhttps://www.dancatesfoundation.com/Instagram: @wtgolpodcast@thedancates
In this week's episode of The Terrific Teacherpreneur, I share how to come up with plenty of blog post ideas. These tips can be used to add to your blog, but also apply to generating ideas for other forms of content such as YouTube, podcasts, or social media. In this episode, I discuss:Why you should narrow your focus with a nicheHow to think of good content pillars Ways to create content that helps solve your buyers' problemsHow to highlight your TpT productsHow to work smarter not harder to write blog posts Never doubt, you have something amazing to share that your ideal buyer will connect with and find helpful! Sign up for the Terrific Teacherpreneur newsletter for podcast updates, more about me, and seller tips. - Like what you're hearing? Feel free to leave a review for this podcast!- Don't forget to subscribe to the podcast so you don't miss an episode!
In this episode we chat with Estelle Black from MedWorld Advisors and her vast experience managing the virtual data room (VDR) in her crucial role acting as an Intermediary in the company. We break down how VDRs work on behalf of clients not only as a data collection and management tool but also as a marketing tool. In this Roundup we get into the nitty-gritty breakdown of:What is a virtual data room (VDR)What are the key items that should go in a VDRWhy the level of security of a VDR is so far above tools like Dropbox for data protection, security and confidentialityHow VDRs controls who enters the roomWhen is a good time to enter a VDRWhat role intermediaries play between the buyer and sellerWhat can kill the M&A process and how you can save timeHow VDR can be used to assess buyer interest on an ongoing levelThe different levels of a VDR and how it affects different user's access to informationHow the VDR can be used as a marketing toolWhy it's essential to have an intermediary that specializes in your nicheHow you can boost your user profile in BizNexusDon't miss out on this information packed Roundup to learn how you can use VDR more effectively in your business.Related episodes:What should a buyer look for in an intermediary? Vice Versa?Links:MedWorld AdvisorsBizNexus LinksBizNexus MarketplaceBizNexus Concierge BizNexus CommunityExitPrep TMGet prequalified for an acquisition loanDue diligence servicesKeywords:Virtual data room, data protection, security, marketing tool
To niche or not to niche, that is the question. Spoiler alert, the answer is most definitely yes, niche. But, if you've been listening to this podcast I bet you already knew that right? In this episode Nyk Danu shares a plethora of practical skills to help you understand what niching can do for your business as a yoga teacher, and how to do it. ABOUT NYK DANUNyk teaches therapeutic yoga to MisFits. Gen Xers (and sometimes Y) who don't feel at home in mainstream Yoga circles: the rebels, underdogs, introverts, geeks, and bookworms - and she has a butt load of training and education (check her certs page on her website if you want the deets). As a Yoga Therapist, Nyk's specialty is helping people with Back Pain and Anxiety. Nyk also leads a 60 HR Online, Yin Yoga Teacher Training - and I believe has one coming up in the next few months, so if you're keen to learn more make sure to check out her website.PODCAST HIGHLIGHTSWhy your niche isn't the style of yoga you teachThe 3 elements that make up your nicheNyk's answer to the question “Is it ever too early to niche?”Powerful questions to help you uncover your niche right nowWhy demographics are the least important part of your nicheWhy getting out of your head and into your heart might just be the key to finding your perfect nicheHow you can get super specific with your niche, while still being inclusiveWhy your deepest wounds are often your truest nicheNyk's thoughts on if / when you can successfully have more than one nicheFIND NYK DANUNyk's InstagramNyk's WebsiteFIND CORACora's WebsiteCora's NewsletterFor links & resources mentioned in this episode go to www.corageroux.com/episode101Support the show
Listen To This Episode If…You are a spiritual entrepreneur who has unhealed wounds and trauma are preventing you from reaching a state of nervous system regulation that would allow your business and your life to become joyful and spacious. What You'll Learn in this Episode: How having a community during your healing journey can allow for co-regulation, being witnessed and heard by others, and seeing yourself through the lens of othersHow tapping into the parasympathetic nervous system allows for nuance and finding your nicheHow feeling tired and unmotivated can be labeled as lazy but is actually symptomatic of being in a freeze or shutdown stateHow challenges and success can both feel dysregulatingLife and business can be different than the narrative we have been givenHow trauma healing can create room for ease, inspiration and creativityYour Speakers:Kat Lee is an Intimacy + Relationship Coach, host of The Empowered Curiosity Podcast and Creator of The Heart Lab. She guides pattern-breakers to alchemize their emotions and embody their healing journey to cultivate intimacy as a spiritual practice. Kat Lee's Website // InstagramNatalie Ross has been enchanting the world with weirdness since 1984 through adventures in consciousness, creativity, and nature. For work she helps change makers convey the value of their offers and craft messaging that sounds like them, not a formula. Her vision is to create a trauma-free world that honors safety, sovereignty, and aliveness for all beings.Natalie's Website //InstagramThis podcast is made possible with sound production by Andre Lagace.Original music by Mayan Kites
The Efficient Advisor: Tactical Business Advice for Financial Planners
You might remember just a short period of time ago when Jeremy was on the podcast sharing how he TRIPLED his referral in just 1 year… it was so good. Well, when were recording that episode we were just riffing on other things and you know I talk A LOT about stepping into that CEO role and really RUNNING your business instead of it running you. And, Jeremy and I were chatting and I thought you would like to hear some of the tips and tricks that he's uncovered that have propelled his practice into the stratosphere.In this episode Jeremy and I talk about:His client experience tips & tricksHow he defined and markets his “not so unique” unique nicheHow he developed and morphed his practice from the onset to where it is nowHow he stepped into his CEO role and some mindset hacks around building a teamWhat Frank Sinatra and Frankie Valli taught him about running his practiceThe 3 main functions of your business that you need to pay attention to His “tests” to find the MOST IDEAL team matesSo I invite you in to join our discussion and I know you will walk away with a ton of ideas that you can implement in your business RIGHT AWAY. Links from Today's Episode _________________________You and your team can take your Kolbe - A Index personality profile here and learn more about Right Fit. Link to the Kitces article on how to set up your office for success! Learn more about motivational interviewing here! Books Jeremy mentioned... Rocket Fuel & EOS Life Curious about the Efficient Advisor Group Coaching & Mastermind? Get on the waitlist here for more information on the next session coming this August. Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook. Check out more FREE resources and our FREE video library at http://www.theefficientadvisor.comCheck out Jeremy's website here!Find Jeremy's Podcast, Retirement Revealed, here!Looking for all the resources from this episode? Check out this episode's webpage for show notes, transcripts, downloads and more!
Today we're going to talk about TikTok, and specifically how to use TikTok to grow your business, make sales, and generate leads.If you're like me, you realize an opportunity exists with TikTok, but you haven't yet pulled the trigger.When I used to think of TikTok, the word that came to mind was “overwhelming.” I'd watch the videos and say, “I have no idea how they did that. I can't do that. It would take me forever to figure that out.”Well, my guest today is the reason my opinion about TikTok has changed. Her name is Keenya Kelly. She's a member of our Accelerator coaching program. She's also a coach, author, and a speaker.Keenya helps female online course creators, coaches and consultants increase sales using TikTok. Again, if you're anything like me, you've often thought TikTok is a place for young people.Keenya makes a very strong case today that your audience is on TikTok, and you don't have to get all fancy in order to be successful. You don't have to learn all the functions and do all the things to start having an impact.Keenya has built up a following on TikTok of just under a half a million people in less than two years. She makes sales every day using TikTok, and she generates a ton of leads on TikTok.Today she's going to break down exactly how she's done it, how you can do it, and how you can leverage the fastest growing social media platform to grow your online business.In this episode, you'll learn:How Keenya got nearly 500K followers in two yearsSurprising statistics about TikTok's user demographicsHow to get started on TikTokWhy you don't need a lot of technical skill when starting outKeenya's tips for what content works best on TikTokAn easy way to see what's trending in your nicheHow to get more followersHow to make money from TikTokTools and apps Keenya uses to produce and enhance her contentLinks & Resources:Splice video editorSnapTik TikTok video downloaderThe Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programKeenya Kelly's Links:Keenya's websiteTikTok With KeenyaFollow Keenya on TikTokKeenya Kelly: Before You Quit Your Job: A Strategic Guide For EntrepreneursFollow Keenya on TwitterFollow Keenya on FacebookKeenya is on Instagram&l
We all know social media is the most effective way to gain visibility.In today's episode I am sharing 3 easy ways to be visible online so you can be seen and heard as the leading expert in your niche.By the time you finish listening, you'll know:The 3 ways to gain visibility onlineWhy you're struggling to stand out in your nicheHow to be visible on all the social media channels to gain maximum visibility If this episode inspires you then I'd love to hear from you! Take a screenshot of you listening on your device, post it to your Instagram stories and tag me @katherine_beck_ Then follow me on Instagram to go ‘behind the scenes' with me and my own journey as an American accent coach and Voiceover Actor.LINKS MENTIONED IN THIS EPISODE: Ready to show up, speak up and stand out in your business? Become a founding member of my new club: Stand out on Social!Check out all the details and become a founding member here: www.katherinebeck.com/club LEARN MORE FROM KATHERINE BECK:WEBSITE | INSTAGRAM | FACEBOOK | YOUTUBESupport the show LEARN MORE FROM KATHERINE BECK: WEBSITE | INSTAGRAM | YOUTUBE| TIK TOKReady to start practicing your American accent? Join my Practice Club today and start practicing in a fun & easy way! Join The Practice Club here. If this episode inspires you then I'd love to hear from you! Take a screenshot of you listening on your device, post it to your Instagram stories and tag me @allamericanactorspodcast Have you left a review? If you loved this episode show your support by leaving a rating and review right here. Thanks for supporting the show!
If you know which asset class to focus on, investing in real estate can be more successful. Dive into this episode as Amanda Cruise talks about determining which asset class to focus on and why investing in mobile home parks can help you build wealth consistently.Key Takeaways To Listen ForWhy should you invest in mobile home parks?Things to consider before deciding to invest in real estateAdvantages of investing in a specific real estate nicheHow to start and ways to run mobile home parks efficientlyTips to have a work-life balance Best resources to propel your businessResources Mentioned In This EpisodeWho Now How by Dan Sullivan and Benjamin HardyAbout Amanda Cruise Amanda oversees all financials for Voyage Investing including underwriting potential deals, analyzing turnaround scenarios, and ongoing portfolio management. She also focuses on company outreach and relationship building with other active and passive investors. Outside of the investing world, Amanda has spent 12 years in the data analysis field. She currently manages a team of data analysts at a large U.S. credit card company.Connect with AmandaWebsite: Voyage InvestingInstagram: @voyageinvesting, @investingwithamandaTo Connect With UsPlease visit our website: www.bonavestcapital.com and please click here, to leave a rating and review!SponsorThinking About Creating and Growing Your Own Podcast But Not Sure Where To Start?Visit GrowYourShow.com and Schedule a call with Adam A. Adams
> Click here to join the conversation on this episode in the Mindshare community.A while back, I wrote a post arguing how specialization is simplification.The article spawned a series of questions around how to find a niche, so I thought I'd do an episode covering just this topic.In this episode, I talk about:Why you should niche (or not)Things to look for when picking a nicheHow limiting your focus increases your opportunitiesHow and whether you should specialize in multiple nichesExamples of horizontal and vertical specializationWhy excluding industries is actually good for businessWhy the target is not always the marketAnd a lot more!If you're considering niching, I go deep on the topic in this episode so give it a listen.—k
In part 1 of the series we talked about What is a Generalist and How to be a Great Virtual Assistant as One. In part 2, we discussed the Generalist vs Specialist ideas. In this final show, we are going to cover How to be Successful in Business as a Generalist. It can be done.The biggest obstacle I faced, when I was starting my virtual assistant business, was the idea of specializing. You see, there wasn't just one thing that I was an expert at or overly blessed with talent in. My jobs always required a wide-range of thinking and skills. And the question tormented me: How to be successful in business as a generalist? Was it even possible?Show notes and links: https://lifeunboxed.blog/part-3-how-to-be-successful-in-business-as-a-generalist/Mom Boss 2.0 Workbook: Break free from the 9-5, be your own boss, raise your kids, and enjoy your life! RESOURCES MENTIONED IN THE SHOW:Part 1: What is a Generalist?Part 2: Generalist vs SpecialistRangeTop 8 Best Business BooksFinding Your Niche is Central to a Good Business Plan, Or is it?Emotional Stages of Building a Your Home BusinessHow to Make Money from Home without a NicheHow to Choose the Best Homeschool Curriculum for Your TribeMy BooksSkillshareMasterClass Atomic HabitsUniv of California, San Diego ExtensionHow to Get Clients as a Virtual AssistantChasing Your Dreams (Part 1)Chasing Your Dream (Part 2) ~~~CHECK OUT LIFE UNBOXED MERCHANDISE AND GET SOME GREAT MOM BOSS SWAGhttps://teespring.com/stores/life-unboxed-blog MOMS RUN ON COFFEE. BUY JODIE THE MOM ONE. https://ko-fi.com/lifeunboxedblogFOLLOW JODIE:WebsiteBusinessPinterestFacebookInstagramRumbleYouTube Music for the intro/outro is Like it Hot by Tenoaxehttp://teknoaxe.com/Link_Code_3.php?q=1579Disclaimer: This video and description contain affiliate links. If you purchase using one of these links, I make a small commission at no additional cost to you. This helps me keeps things free for you, and who doesn't love free stuff.Support the show
Choosing a niche and getting very specific about what you do and who you serve can be major challenges for online entrepreneurs.In this episode I help you uncover your niche, by asking the questions that assist you in identify your differentiator, your client and how it is you help them. Topics include:Why a nicheWhat is a nicheHow to identify your nicheI do hope you find this episode useful. Please share if you think this can help someone you know.Links:www.choosinghappypodcast.comwww.choosinghappy.co.uk/communitywww.twitter.com/nlpwarriorhttps://www.facebook.com/choosinghappypodcasthttps://www.instagram.com/hvmasters/Podchaser: https://www.podchaser.com/podcasts/choosing-happy-1878162/episodesWhat you can do now...Join the wait list for the new community at www.choosinghappy.co.uk/communitySign up for my Awakened Entrepreneurs Free Video Series. https://www.takingyourbusinessonline.com/the-awakened-entrepreneurSign up for my two part Awakened Entrepreneur Mastermind on exploring the possibilities for the future of business, systems, communities etc. https://wnee49i3.mykajabi.com/offers/FjECzozC/checkoutSign up for the Niche Magic Masterclass https://www.takingyourbusinessonline.com/offers/XVhr2XaF/checkoutDrop me a line with any feedback you may have at heather@choosinghappy.co.ukPlease take a moment to share and subscribe at www.choosinghappypodcast.comAnd it would be really great if you could leave a review on Amazon, Google, iTunes or at Podchaser.comhttps://www.podchaser.com/podcasts/choosing-happy-1878162/episodes
These days there are so many social media platforms it is hard to keep up and easy to fall behind your competition. There's one platform you should not be overlooking and that is YouTube. You can spend all your money on ads and still not see a return and today's episode is going to change that. We're going to be talking to a 28 year old named Cody Steck who in just two years is on track to close near $600,000 and close GCI 100% from YouTube. More impressively, he did this 100% organically and free.Covering everything from strategy to keywords and SEO, this episode will be one for the books. As a long time Realtor, and real estate investor, Cody has a strong understanding of the real estate market for the Salt Lake Metro area and the entire Wasatch Front. Born and raised here in Utah, Cody knows the ins and outs of each city and neighborhood and has become a local celebrity on YouTube.Three Things You'll Learn in This EpisodeThe importance of finding your nicheHow to make videos pertaining to topics people will actually search forAmount of content to put out a monthResourcesCody's YouTube ChannelReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas in real estate marketing. And this podcast is all about building a strong personal brand people have come to know like trust most importantly refer but remember it is not their job to remember what you do for a living it's your job to remind them let's get started what's up ladies and gentlemen welcome another episode of the real estate marketing dude podcast What is up everybody? What we're going to do today is bring you live individual agent actually doing the shit we talk about every fucking week on this damn show. So she knows there's people out there doing it we're not doing his his stuff but he's doing you know basically what we do for a lot of people so this is like every PP there's a lot of people doing this exact same strategy and we're gonna focus today specifically on YouTube. How the hell did he get in the business two years ago 28 years old and he's gonna close near $600,000 and close GCI 100% from YouTube Well, he knew the strategy he knew how to get found he created content he started doing it consistently and guess what people started knocking on his damn door and he did it without spending $1 in ADS I think we're gonna find out though because this is what an interview is so without further ado, we're gonna go ahead and introduce our guest His name is Mr. Cody stack what's up Cody?What's going on guys happy to be here. Can't wait to jump into thisYeah, dude, we appreciate having you on the show here Why don't you go ahead and tell everybody a quick rundown Who are you what market are you in and then we'll get on into the interview.Yeah, sure. So Cody stack I've been in the business for six years but just been on YouTube for only two years now so everything I do is almost exclusively YouTube at this point it's all 100% organic and free like you said i've you know I'm on track by the end of 2021 over the last two years I will have closed about $600,000 in gross commission just from youtube so in addition to that I'm doing you know friends and family and investors and all these other people I still have my market still so but as far as just lead generation new business coming in 100% YouTube right now and absolutely love it you know this stuff works and you know if you're thinking about doing it you got to do it you know now's the timeyeah and because like you know, you're in Salt Lake City I was checking out your channels pretty impressive. So if you go to his channel we'll give you the link later but just look up living in Salt Lake City I mean the dude owns every single search term out there and then you can see what his view counts are and you know he's gonna own that probably forever which is the best part about it and there are still some markets you could actually still penetrate and get in there some major cities as a matter of fact where people really haven't done the done the videos I've done that the content yet but it's limited I give it another 12 maybe 18 months maybe in the country and then all these search terms all this content I think you're starting to be so well that would be something else with YouTube because there is a specific strategy that for whatever reason, I don't know why. But I sort of know why like that people search for and why these videos get so much views and attention organically which is the key and what is the percentage of buyer or people that come through Is this how many percentages or relocations coming into the market versus let's talk about types of leads and get off YouTube that will go into types of content?Yeah, sure. So it's probably 90% relocation a lot of people move in from out of state it was kind of fortunate that I started my channel about six months before the whole COVID pandemic shit came about and I you know business was the YouTube channel was just kind of getting started I was starting to get traction and then that hit and you know it kind of was a blessing in disguise that I already had six months of content out there because I picked up on a lot of people trying to escape from the northeast from California from the northwest all these different places trying to get to Utah to you know because now they're working remote they can work anywhere or they're coming here for the jobs that we have you know Utah's growing like crazy we've got a big tech and healthcare scene so a lot of high paying jobs coming in and people are getting you know new jobs here in the area or just working remote and want to you know have access to the outdoors so tons of people coming in probably 90% relocation I do get the occasional lead that already lives here in Utah and they're just kind of doing research and they find me and say hey, I just came across you on YouTube love your stuff you know we'd love to help get your help with buying a place but you know and then I also do get a probably you know I've probably had three or four investors reach out as well I do a little bit of investing content on my channel as well talking about how to invest you know what to look for I'm an I'm a real estate investor myself that's how I got in the business but anyway made some content about that so you can you can really attack that angle as well if that's your your niche. I mean, you can go after that. So there's tons of different niches you can go after, but for me it's been mostly relocation.Yeah, and that's the key niche. A lot of times people will be like, Hey, we get the question all the time. Like, just if you start just creating like just real estate content, like hey, how to buy and sell the same Timer? blank, the home selling process, like it's very, you're not going to get any views on YouTube or you like or you're gonna lose a lot of people are going to search out that type of content. Yeah, it's bad content. Yeah.It's just, uh, nobody's searching it right? I mean, there's been 1000s of agents who have done those types of videos, and nobody's searching for that type of content. That's why, you know, when they're when somebody's looking at buying a house, and they want to learn about the escrow process, or inspections or appraisals, most people I found don't really care about that stuff. They're relying on you to just tell them what they need to know, handle it, make sure they don't get in a bad spot, take care of the rest, right? They don't really care about the details of how an appraisal is valued. They just care that their home appraises so people aren't searching for that they want to know more about the area and more about your expertise as the agent who knows that area and can get the job done.100% when I moved here you guys in the California I say this often on the show, but you know I went to YouTube to look up and see I'm like what the fuck is Encinitas look like? What are the housing look like? What is the strip look like? Like where am I gonna go get beer at where am I going to go take my kids to the park I just wanted to see what it looked like you know and oftentimes the reason why this is theory but I think it's accurate I'm appreciate your opinion on it. But the reason why I think so many reloads come in the market is twofold one they're doing what I was doing visually looking to see what the area is and then when they see someone there it's that know like trust factor and that's what video does 90% of it's based upon the body language and the tonality we're expressing it's not the fucking content. So like if you're if you're approachable on video, they like your personality, which is why they call you it's not because of the content you're spitting out most of the content is so damn boring to be honest with you. It's how you're saying it that people are actually interested in and they're like I can like this guy and then they call because they just want those boots on the ground. Whereas if you look at local business and how local businesses transacted over 80 85% of its gonna come from someone you already know used in the past or personally met or bumped into so when you look at that someone relocating and doesn't have that referral base they don't have that that network which is why a lot of online lead generation which is why everything on YouTube comes in so much relocation is because they're simply just not being referred to the people that they normally would if they're making a local transactionYeah, exactly. Like you said, I mean you hit it right on the content is as an agent the content seems boring and repetitive but for the person who's never been to your area, they gobble that stuff up I can't tell you how many texts and emails and phone calls I've had where people contact me and say I watch your videos I can't believe you know I'm talking to you your videos like a celebrity right?Yeah already status Yeah,I've had people like you know basically say that to me that you're like I can't believe I'm talking to you and it's a little weird you know, but it's like they know me because they've watched hours upon hours of my content. I have no idea who they are but they already know me like me and trust me like you said and that's the most important part of business right when it comes to real estate this some I preach all the time to especially newer agents or agents who aren't doing a lot of business it comes down to people it comes down to how you present yourself the body language and the confidence that you have to be the person that they need to trust in order to get that job done it doesn't come down to how well you know real estate or how good your YouTube videos are. I mean, yes, that will help right? You want to have high quality videos, but my first videos were absolute garbage I mean, audio sucked you know, the video sucked. I was stuttering the editing was bad everything was bad about it. And yet I've got I don't know 10,000 20,000 views on some of those first videos and they still consistently put out 100 you know 50 to 100 views every couple days so it doesn't matter right the content the quality doesn't really matter it's how you present yourself indentistry dude yeah authentic Yeah, my daughter watches like YouTube all the time. So I get all these like YouTube celebrities from Mr. Beast to like you know, you know, you name it. Yeah, you watch their content and the reason why it's like reality TV like people perfection doesn't exist a second you try to be perfect as a second you start turning everybody off. But let's go back to why the look at the positioning on this and this isn't just like this is on YouTube, like people who are just farming their local market with video to our attracting local market. a client's exact same way because you put the personality with the name, and people just want to feel like that know, like and trust. So we did a podcast with a dude named grant wise I forget what episode is it's been a while. But anyways, he's done a study on this or he researched a lot of this and what he came up with was like, hey, on you when people are on video, it's like, ingrained into our brains because as kids, it's like, why do you think your kid runs up to Mickey Mouse and like gives him a hug and thinks a superhero? It's just some drunk dude in a costume. And yet your kid thinks that this Mickey Mouse a superhero? Well, because the kid was seen him on television and TV growing up so when they see him in person, you get like this celebrity status. There's actually a study done. I wish I knew the name of it, but it's very interesting. You're exactly right people are like feel like you're a celebrity doing it and the positioning is crazy on that yeah. Okay so let's go through a couple other things because you're mentioning YouTube content What do you do for editing now and content creation a lot of people overthink these like scripts but it's really just like keep them conversational is what I tell people it's one on one you're just telling people what you already know and you don't need to be an expert in buying or selling real estate you need to be an expert in your community.Yeah, exactly. I rarely talked about buying or selling real estate in my videos like the specific details of that process. It's almost entirely about what's my area What does it look like? What are the pros and cons? How much does it cost to live there all those you know different types of things on the video that's what's most important that people actually care about so you know, when it comes to making content that's that's what you really got to focus on.How much content you put out, I mean videos a month, what your schedule like what's your frequency?Yeah, so right now I'm about one per week I've been trying some different types of videos I've been doing some home tours and stuff just try and test that out see how the you know what the feedback is. So I'm gonna I'm kind of somewhere between one and two videos per week. If you were just getting started if you don't have that backlog of videos you know on your channel already I'd say you absolutely need to be two if not three videos per week in my opinion, to build up that base of videos that people can go watch at least until you've got 10 to 20 videos out there. So yeah, I'm about one per week right now. And most of them are in the office or out vlogging so you know it might be just a sit down video like this where I talk about my area show some stuff on the screen and that's it or I'll be out in my area filming the sidewalks the houses the businesses everything that people want to see. And you know those are the two types of videos I do and then you asked about editing. In the beginning I edited everything myself I wanted to kind of understand the process and figure it out but I've since moved on and I've got a virtual assistant who edits everything for me at this point.What kind of performance difference you've seen on talking head stuff when you're sitting down as opposed to being out on the street on the beach showcasing the demonstrating area?Yeah, that's that's a great point. Um, I would say that a lot of people I think people really get attached to my videos on the vlog type videos where I'm actually out and about doing stuff that those are the videos where people are like Yeah, I saw your video on this on this city and it was great because I got to see how many trees there were you know, was there dirt was there a sidewalk was it paved you know, like all that stuff, whatever just kind of how it visually looks so people get attached to that. You know, which is nice, but at the same time I think people appreciate the talking head stuff because they can just throw it on while they're driving. They don't have to watch me or anything necessarily they just listened to it kind of like you would a podcast or whatever. So they both do well i think i do think you need both in order to be successful.Yeah, that's a good point. There's you got informational, like community informational content, and you have community demonstrated demonstratable content, like the tours, the downtown areas, that's what people want to see. And those do really well. And you're right, it's sort of like, like the vlog stuff, people overthink the formatting of it. But scripting is like very simple when you just break down storytelling, and essay writing and how your book reports when you're in second grade, it's the same shit. attention getter, Introduction body outro. attention getter, Introduction body outro. So you guys follow y'all have y'all have the skill set to do this. It's not very difficult just that for whatever reason. I don't know why Cody, but people buckle at the knees when the record button goes on. And I'm always like, Dude, why are you buckling at the knees? Bro? You're a grown ass man. Like, you just sold a $20 million property and just made like $200,000 you're gonna let the red light make you buckle at the knees? Like Come on, bro. Like you're tougher than that. Why is that? Why do people hesitate?So I don't know. I haven't figured it out.When you started were you sort of like hey, this feels weird or Yeah,I mean it's definitely weird to like talk to a camera. I'm not generally that type of person. I mean I've gotten too used to it now and now I don't even have an issue I just click it on and I just go and I you know, I stumble through it and I can edit it out and redo it and you kind of learn that stuff. I think a lot of people get hung up at the very beginning they think has to be perfect right? They have to say the right thing they can't stutter. They have to you know, have a smile on their face whatever like all that all that shit that doesn't really matter. I mean, it does matter, right? Like you want to do your best but like don't overthink it. Just hit record and just get a video out. That's the biggest thing. It's not the scripting. It's not the content. It's not anything else. It's simply just hitting record, getting a video done looking at it saying oh yeah, I could have done this better and fix it next time and release the video and you know, get on with it.Yeah, I mean, I can tell you firsthand we just some people overthink the first video. I'm like, dude, like it no one cares. Frankly, no one cares what the hell you do, but like the more imperfect it is. in its own way, oftentimes the better it performs Yeah, well isn'tthat Vanya? Maybe because it's authentic its authentic right and the thing is you put that first video out you might get 12 views anyway right like that very first video over time it might give us but at the beginning you're only gonna get 10 1215 views maybe you know so it's not like the whole world is watching this it's not like you're on CNN or something you know what tons of exposure right off the bat you know, so don't overthink it And the beautiful thing about YouTube is look you know some of those first videos I've gone back and remade them and they do great you know, now that my audio quality is better my video quality is better I'm better on camera, Christmas better whatever, all that stuff you can just remake the video nobody even sees the first one anymore you know so it's not the end of the world if it's not perfect.Makes a lot of sense. What else do you see coming out on on with YouTube? You know, I know that a lot of a lot of people are familiar now with the you know, 18 months ago says like the hidden strategy, right? And I'm like, wow, YouTube. But now you know, you see a lot of people doing the pros and cons videos and all that. Yeah. Are you seeing any other avenues open up? Beyond the tours beyond the pros and cons of time neighborhoods? The cost of livings all that stuff? Are you seeing any other avenues coming down the pipe for different areas of content creation that people haven't quite seen yet?Yeah, that's a that's a great question. Um, I think that you I think that YouTube will still be the number one platform in my opinion, or at least for the next three to five years so it's going to be video content number one. Number two, you know, it's going to have to go beyond pros and cons and cost of living and all that stuff it's going to have to go into more vlogs I think that's going to be more important showing the area especially for relocation and also once you've built up an audience I think it's easier to niche down a little bit and start talking about commercial real estate start talking about investors start talking about these you know new construction, whatever it might be, if you want to go into new construction I mean you can build up a portfolio of home tours and talking about new construction and how the framing process works and whatever and who knows maybe you pick up a builder client they give you 50 listings right because they know like hey Cody can sell he's good on video he knows how to market and he knows the construction process this is gonna be huge you can use that once you've got you know a repertoire of videos and you know the confidence to display that on video that can be really helpful so I think that's going to be you know, niching down is going to be another thing that gets more important you know, I've seen some agents on YouTube who do only investment type stuff and absolutely crush it for people in their local market. Going beyond that, I think that you know, increasing the quality is going to be extremely important you know, going forward, I've seen a couple agent start to pop up that have really figured out how to be charismatic, how to entertain how to joke how to you know, really kind of be a performer when it comes to YouTube and I think that's going to make the difference right if I just sit here you know, cold if I just sit here like a cold statue, nobody's going to really relate to that but if I can be charismatic, I'm moving my hands are moving you know whatever. People are going to attach to that and I think that's going to give you a leg up so doing higher quality content, you know, maybe going the professional videographer route all those I'm just kind of you know, shooting off the hip here some different ideas that I'm exploring and kind of the direction that I want to take my channel to continue to maintain that top spot in my market.It's good to evolve though that I remember like 20 years ago was at 2010 I remember riding around in Chicago on a scooter thinking I was so cool. And with a flip camera doing a selfie video like yeah with the sunglasses on I was probably the cheesiest thing I ever did in my life but just like but I mean videos evolved that I remember back then you didn't have to do anything just like Facebook Live came out he didn't have to do anything yeah he just got on Facebook Live it was a call it was he alive is he live and that got a lot of attention but yeah, you're seeing the need for added content versus the talking heads because the talking head stuff everybody's doing it when everyone's doing something you have to Zig or zag or do different direction because you lose attention. Tell me how you're multipurpose seeing the content beyond YouTube. Are you just putting the content on YouTube or what else are you doing with it beyond Yeah, posted on YouTube?Yeah, it's 100% YouTube I've thought about repurposing into a podcast format but you know just they've never gone that route. I don't know if it's just because viewership would be low or or whatever. But I've just had so much so much success with YouTube that I've just stuck with that so I do a little bit of repurposing and my again, my virtual assistant helps with this. He'll take the video and just kind of cut it up and occasionally we do something on Facebook or Instagram just a short video. It doesn't actually it's not actually a link to the direct video. It's just kind of a short clip. But that's basically it. I mean, it's 100% YouTube, postthem to Facebook, you send them your database, video, email, modern anything.Nope. We don't do anything like that we just you know, we basically just let YouTube do its thingcool cool cool any other tips that you taken anything else you want to shareand you just got to get started like that's that's the biggest thing just get started if you're in your market I mean the space now I've been doing some research on how many other agents are in the market you know just in different markets trying to do this and you go to one city and there might be five or 10 agents trying to do this right so five or 10 is still not very much compared to how many agents are out there door knocking or cold calling you're trying to do Facebook ads right everybody's on Facebook ads or at least was you know I've been out of that world for a couple years now but like two years ago, Facebook everybody was doing Facebook right people were signing up for these these you know websites and you know generating these leads and they're getting 50 calls a day right from these people from these different agents so although there might be five or 10 agents on YouTube in your you know market if you're better at video if you're more confident you're more consistent and you put out higher quality you know content, you will get business from it. The thing I love about YouTube as well that I think people don't realize is the closing ratio is extremely high. I'm probably at about a seven to 8% closing ratio for leads who reach out and then eventually actually end up buying or selling with me And the beautiful thing is that the people who do reach out want to work with me right if they didn't want to work with me they wouldn't be contacting me they wouldn't call me they wouldn't email me they wouldn't text me because they maybe they don't like my personality maybe they don't like how I presented something maybe I piss them off because it's something I said whatever. And that's fine I'll never know if they don't reach out you know, because they're just some random view on YouTube. But the people who do reach out respect me as an agent they respect what I do and they want to work with me which is uh would yousay seven to 8% of conversations you have with people that initially like comment on a video and say like hey, I'm interested in moving in when you talk to him like first time on a phone call or something off of YouTube like that would be what you consider seven eight, just you guys know like one to 3% of the national average like for Zillow or or other type of lead gen so he's saying it's three times as much in conversionYeah, yeah, exactly. So I'm considering a lead anybody who reaches out to me so it's not even a comment on a video. Most people who are interested will actually reach out as of right now I've probably got i don't know i'm probably at about 450 I don't know let me just check real quick Yeah, but 466 466 leads over the last two years so that's that's less than one per day, but that's how I get a closing ratio that's so high somewhere in that seven to 8% range from last time I checked. So these are people who have reached out either via a phone call a text or an email said hey, I'm thinking about moving to Utah and then they eventually doand it's not this is the difference guys between lead generation attraction like when they reach out you like put them in some kind of weird drip autoresponder Are you just being human and following up to human way?Yeah, I just do it 100% human I mean, again, I I have that first initial conversation with them if they're in a position where they're moving in the next I don't know maybe four to five months I keep in constant contact with them I'll check in every you know, a couple weeks or whatever. But to be totally honest, a lot of the people check in with me right? They're like, Hey, I'm coming into town like are you still available to show me some houses so they honestly do a lot of the check in for me if they're out more than five, six months you know, I just I I've got a system set up with a virtual assistant of mine and they kind of check in every two months or so with a with an email just Hey, how are your plans progressing, anything we can do for you? And that's it, you know, nothing fancy I I use an Excel spreadsheet to keep track of my leads. Like I know people are like all about the CRM and whatever. I keep it super simple. And it works.Yeah. That's it. Everyone's like, what do you need, you need some super duper honors. But this is not online lead generation. This is called online attraction. That's what video is video doesn't generate leads and attracts attention and then your personality generates a damn lead. It just allows you to basically give your sales pitch without you really giving your sales pitch because that's all people really hire when they hire a real estate agent. They're not hiring. The fact you have a real estate license or hiring What the fuck you can do with it. And whether they trust you That's it. Moving is a big deal. People are like shit, I'm scared. I don't know who to trust where to go. Like, you know, that's a big deal. And that's what that conversion has taken place during the consumption of the content. You're creating no other thing other than that, guys, don't overthink this stuff. This isn't as a giant popularity contest. And the more content you have, the more popular you become, the more conversations you create. Just like if you bought a lot of leads from Zillow, you'd have a lot of conversations, they just be different types. These conversations come to you it's totally it's attraction. So there's a major difference between marketing and advertising. It's, we're talking about marketing, and if everyone should do a little bit of both, I'm sure Cody does Some sort of lead generation stuff probably on his investment side what else you doing with lead generation? I mean no this has taken off but are you doing any geven need toYeah. So yes and no I mean I do postcards and keep in touch with my soI and past clients and stuff I'd send them a monthly mailer.Yeah I love that marketing it's not even lead gen you just yeahyeah just marketing so I mean as far as like lead generation I don't do anything you know, I the way that I look at it is I can go out there and I can you know call Facebook leads or cold call for three hours or I can just put together a video together in three hours and that video keeps on working for me you know, I it takes me three hours I spend you know 50 bucks to get it edited. And I put it out there and it works for me 20 473 65 and so that's kind of the passive income of YouTube and lead generation in real estate is you know, making a video is a way better use of my time than trying to go out there and cold call or lead generate for three or four hours a day.I 100% agree well put dude. Cody wants to tell everybody how they can find you. I'm sure they want to check out your stuff and see how you're doing it.Yeah, for sure. Yeah, so you can find me as we mentioned before living in Salt Lake City, Utah. Just type that into YouTube and hopefully I should pop up as number one at least for the first I don't know probably eight out of 10 videos I hope you can find my channel there Feel free to jump on there copy it steal you know whatever you want to do take the video and just make it your own right Feel free to copy the content for your own local city so that's where you can find my my actual YouTube channel and then I've got another one called the YouTube realtor where I talk I make videos just like this you know kind of talking about how to be successful on YouTube how to be successful as a real estate agent you know just all general real estate agent stuff so just just look up the YouTube realtor on YouTube and you should find itappreciate you man thanks for sharing all the stuff and congrats on all your success it's awesome to keep going like folks if you actually take action things can happen it's not rocket science there's a check out his channel listen to what he's doing and then just take action and do it you either have two ways of doing this you can either do it yourself and figure it all out or if you want someone to do it for you contact a real estate marketing dude it's what we do we'll script that and distribute real estate content. If you choose part of your strategy that's what we do or maybe you're not into blown up your channel maybe just want to build a local celebrity brand he just hit in your database, that's fine too. But either way is there's not a shortage of people that can help you whether you learn from a guy like Cody or you contact us so if you'd like to explore more what that looks like please visit us on our website at Real Estate marketing.com it's real estate marketing.com and thank you very much for watching another episode of the real estate marketing dude calm podcast follow us on social Subscribe, subscribe to our channel i G and Facebook and I swear to God and to get to tick tock channel as soon as I get a damn minute. But appreciate you guys and we'll talk to you guys later and see you next week. Bye bye. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at www dot real estate marketing dude calm. We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then scheduled time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.
#10: On today's episode, we're joined by Alexa Cawley, CEO of Forever Friday Consulting, a marketing agency specifically for health and wellness brands. After 9 years in the health and wellness industry building lululemon, SoulCycle, and many others, Alexa started a company to bring that marketing knowledge to small health & wellness businesses. Through 1:1 clients, and through her 5-week marketing course, she helps studio owners, instructors, and wellness brands go from under-booked, chaotic, and stressed to automated, waitlisted, and calm. In today's episode, you'll learn about:Building a community in the digital ageHow to define your brand filter and why you need oneBTS of Lululemen's & SoulCycle's successThe myth of "saturation" & how to stand outHow to define the core values of your brand/company and why they're importantFinding your why to find your nicheHow to stay authentic while selling a product or serviceGaining the courage to bet on yourselfHow to stay open to change and know when to pivotTips for scaling as an entreprenuer CONNECT WITH THE GUEST:Instagram: @ForeverFriday.Co | https://www.instagram.com/foreverfriday.co/Listen to The Friday Society Podcast HERE: https://podcasts.apple.com/us/podcast/the-friday-society/id1547019694#episodeGuid=Buzzsprout-8172964Forever Friday Website HERE | https://foreverfriday.coRESOURCES:Get Your 'Circle of Life' Worksheet HERE: https://docs.google.com/document/d/1zXsyWl5UYd6Inh7xzxq2UB2pkTZmFv-_/edit?usp=sharing&ouid=110922951740450867685&rtpof=true&sd=trueUse code 'ALYSIAPOPE' for 40% off your Bride Brite Kit HERE: https://bridebrite.co/?ref=PURELYPOPE10To shop #ThePurelyPodcast Amazon Store & any items mentioned on this episode, click HERE: https://www.amazon.com/shop/purelypope?listId=5I9Z5B5E6XMKTo connect with Alysia, click HERE: https://www.instagram.com/purelypope/To stay up to date with #ThePurelyPodcast, click HERE: https://www.instagram.com/thepurelypodcast/Grab your copy of Alysia's 5 Star Rated e-Book, Leading with Love & use code 'PODCAST' for $5 off your copy of HERE: https://purelypope.com/product/leading-with-love-ebook/To schedule a COMPLIMENTARY 1x1 Health Coaching Consultation with Alysia, click HERE: https://purelypopecalendar.as.me/schedule.phpFor a chance to win a copy of Leading with Love + 3 Health Coaching Sessions with Alysia, rate, review & subscribe to the podcast + send a screenshot to assistant@purelypope.comThanks for being here, tune in every Thursday for new episodes! #ThePurelyPodcast
If you are anything like me then you have probably gone back and forth (at least a little bit) on what your niche should be. And if you haven't done a 180 in your blog as I have, I think it's safe to say you have at least wondered if you are "niched down enough" or if there is even room for you in the niche your food blog is in. Today I am talking to Kimberly Cauti from Pretty Delicious Life and we chat about all things niche. This conversation was so powerful it was hard to reign in all the hot topics we cover regarding niche as a food blogger. From not letting your ego talk you out of what you truly want to talk about all the way to how to handle feeling not special enough for a story that stands out. In this episode you will learn:Not being scared to be who you are while identifying your niche and speaking to your audience.How to not talk yourself out of your authentic storyHow to identify your niche based on your story even if you haven't had a "struggle"What to do if your top traffic recipe doesn't align with the niche you wantBe creativeFinding a balance between creativity and making smart business decisionsKim's opinion on how far down you should niche and if you need to do it right away and if you can pigeonhole yourself with a super strict nicheHow your lifestyle can be your nicheYour ideas and creativity are unique and deserved to be shared and not losing sight by focusing on numbersRemembering why chose to start blogging in the first placeNot to be afraid of being a beginner and making a new niche with a new skillKim's top 3 mindset hacks for creating a successful businessBeing gentle with yourself if your goals changeResources:Feeling stuck and like you can't go after your goals? Let's connect: 1:1 Mindset & Success CoachingConnect with Loren on Instagram | Facebook | BlogNewsletter: Mind Over Blog Email Sign UpTranscripts: Read the full transcriptConnect with Kim on Instagram | Blog | 10k under 10K.
In this episode, Kevin Urrutia, a serial entrepreneur and the owner of Voy Media, an NYC based digital marketing agency shares his approach for setting up a new business based on his experience of setting up several businesses. He also covers how he finds the right team members to work for him and the importance of training for marketers. This episode includes essential insights on how to use your vision as a founder to inspire your team. It covers:The approach to take to competitors in your nicheHow to create a brand How to build your brand to become knownEntrepreneurial lessonsFinding the right team member for your organizationThe importance of inspiring your teamHow a background in computer science helps in marketing.Deciding your positioning.LinkedIn - Kevin UrrutiaTwitter - @danestvoymedia.comAccess the 7 Costly Mistakes to Avoid When Branding or Rebranding eBook when you subscribe to TUNED NEWS.Brand Tuned's Newsletter
What if you could be your best self on camera--no matter what? Join video producer and strategist Sheryl Plouffe and I as we explore how to be your best self on camera. Sheryl is incredibly generous and shares through her engaging stories the structures and strategies for how to unlock your vitality through video. In this episode you'll discover: How to position yourself as an authority in your nicheHow to approach video so you put your best foot forwardWhat trips people up before they even get startedThe power of saying yesUniversal Video Scripts to engage, educate, and enroll Learn more at Unshakable Being.
This is a great episode to gain insights on personal branding for Executive Interview Coaches!In this episode we cover:What should be the first branding or professionalizing investment? Typical recommendations Ramon makes to job seekersHow to pick good networking events and why events that are not free are betterHow to align incentives when setting up prices for your servicesA story about how a police officer saved a life by telling a guy how suicide by gunshot was better than suicide by electrocutionHow books can help you be world-class in your nicheHow building relationships with your competitor can actually help both of you grow How to deal with the fear of promoting yourselfHow to come up with a good answer to the typical “What do you do?” questionHow practicing responses to the questions you wouldn't want to answer can help you be ready for tough conversations and difficult questionsHow to stand out by being ready to answer ice-breaker type questions with great storiesHow sharing the “why” when you are coaching someone works better than just telling them “what” to do to solve the problem
Sean Boyce has run his own consultancy firm NxtStep Consulting for over 10 years, and has founded multiple other companies at the same time. He's extremely experienced in working with B2B SaaS product businesses and is well-known for having a big impact on the businesses he's worked with. Here are a few of the topics we'll discuss on this episode of Consulting with Authority:Sean's history in startups, product management, and product strategyThe differences between starting a product driven business and a service driven businessThe power of specializing into a specific nicheHow to build yourself up as a authoritative consultantHow to find the right area of business that is properly suited for your skillsThe importance of seeing ‘failures' as positive learning experiencesResources:NxtStep ConsultingPodcast ChefConnecting with Sean Boyce:LinkedInEmailConnecting with the host:Scott Cantrell on LinkedIn
WEB DESIGN STARTER KIT COURSEEpisode Page with TranscriptYOU’LL LEARNThe importance of honing your skills and learning a craftHow to define the type of customer you’re going forWhy it’s important to add value before you ask for anything from a clientHow to stand out when you start a web design businessHow to know when you’re ready to nicheHow to level up your web design business after you get startedRESOURCESChris’ InstagramThe Futur WebsiteThe Futur YouTube ChannelThe Futur Academy YouTube Channel
If you've ever thought of starting a podcast, you're going to get your money's worth out of this episode. Adam is an amazing podcaster who's passion is to help people love their show like a hobby, however build it like a business. I personally got some unbelievable tips for not only my podcast but for my business.Adam is also a presenter on my upcoming virtual Summit Break Through Your Profit Ceiling coming March 24th. We'll go deeper into how to use your podcast to build your community. Hope to see you there.In this episode we talk about:How Adam got into podcasting and why Why everyone should have a podcastPodcastinationEstablish your nicheHow to fast track your podcastDon't focus on podcast downloadsFocus on the offerPodcast production strategiesCommunity to client strategyInstagram for podcasters I hope you enjoy our chat….Adam is a full time podcaster, podcasting growth coach, and the host of Podcasting Business School. Adam's goal is to teach his students how they can love their show like a hobby, but build it like a business. Adam specializes in the topics of podcast download growth, podcast monetization, audience engagement, and Instagram for podcasters.www.podcastingbusiness.schoolAdam can be found on Instagram:@PodcastingBusinessSchool@LowCarbHustle
I didn't want to stop recording. Loved what Charlie shared about community building and launching the brand Wild. It was nice to utilise the podcast platform in order to get a brand owner on, who's brand I'm fascinated by. Charlie shared some nitty gritty tactics him and his co-founder went through to get Wild off to a flying start.In this episode we discuss:How to build an active community group before launchingHow to validate your product idea at scaleHow to utilise a community to understand your customers language and embed that into your future copyWhat content strategies are driving a huge amount of free trafficHow much education plays a part when dealing with a new nicheHow to treat your customer exceptionally, elating them at every turnI'll definitely be having Charlie back on to pester him more on the subscription side to their business, fulfilment, why he's not on Amazon, communication services, and the importance of data going forwards. Make sure you subscribe so you don't miss the release.Connect with Charlie on LinkedIn here. Go find out about Wild here.
Podcast: The Business of Authority (LS 39 · TOP 2% what is this?)Episode: Getting Better ClientsPub date: 2019-10-21How can you get better clients?Talking PointsGetting clients who will trust you more and pay you moreWhat can happen when you take on a bad clientImproving your client base as you goNarrowing your nicheHow taking on clients outside of your niche may affect your businessHow your point of view and messaging informs which clients you attractBeing responsive to how your target reacts to your messageMake a list of dream clientsDraw boundaries of who you won't work forFigure out the best way to get your message outImposter syndromeAsking business outcome questionsDefining better clientsNot playing small ballStrategizingKnowing what to say no toLooking at what people you admire are doingKnowing what it is that you do bestQuotable Quotes“Every client you take on, you want it to be better than the last one.” –JS“Each one will teach you something that you didn't know before about how to attract that client.” –RM“Courage is acting even though you feel the fear.” –JS“We have to have this headspace that says we're not going to play small ball. This is the major leagues.” –RM The podcast and artwork embedded on this page are from Jonathan Stark and Rochelle Moulton, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
Podcast: The Business of Authority (LS 41 · TOP 1.5% what is this?)Episode: Getting Better ClientsPub date: 2023-08-29How can you get better clients?Talking PointsGetting clients who will trust you more and pay you moreWhat can happen when you take on a bad clientImproving your client base as you goNarrowing your nicheHow taking on clients outside of your niche may affect your businessHow your point of view and messaging informs which clients you attractBeing responsive to how your target reacts to your messageMake a list of dream clientsDraw boundaries of who you won't work forFigure out the best way to get your message outImposter syndromeAsking business outcome questionsDefining better clientsNot playing small ballStrategizingKnowing what to say no toLooking at what people you admire are doingKnowing what it is that you do bestQuotable Quotes“Every client you take on, you want it to be better than the last one.” –JS“Each one will teach you something that you didn't know before about how to attract that client.” –RM“Courage is acting even though you feel the fear.” –JS“We have to have this headspace that says we're not going to play small ball. This is the major leagues.” –RM The podcast and artwork embedded on this page are from Jonathan Stark and Rochelle Moulton, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
We’re often asked, Is all of the time I spend posting on Social Media doing anything for me? The truth is Social Media can not only feel like a sinkhole of wasted time it can actually become one! In this fast-paced, strategy-packed episode, we helped Lindsey getting a starting point for her new coaching practice and brainstormed with Gail what to do with her large but inactive mailing list.Listen to discover:How & why we get sucked into Social Media and how to avoid it becoming a sinkhole of lost timeWhy being active on Social Media is non-negotiableLearn how to create Content ON Purpose instead of littering the net with useless content that chases your ideal prospects awayHow to develop Consistency and a message strategy that makes you the Go-To authority in your nicheHow to turn social media from a time-waster into a profit-producing platform that delivers consistent ROI again and again. Bonus Topic: Leveraging Email as an integral part of of your Social Media StrategyRecorded 9/17/20.HERE ARE ALL THE RESOURCES WE CURRENTLY OFFER (more to come, so join our community to receive updates)Request your FREE PERSONALIZED MARKETING ASSESSMENT:http://www.upscaleyourbusiness.com/assetsAccess our FREE RESOURCES:http://www.upscaleyourbusiness.com/toolboxRequest our 'CONTENT ON PURPOSE' Template:http://www.upscaleyourbusiness.com/cop-templateSUBSCRIBE to our YouTube Channel:https://www.youtube.com/channel/UC31T1O9IDTzDrsPsj6sDN2AJOIN OUR FACEBOOK GROUP, "Upscale Success Strategies for Coaches and Consultants":https://www.facebook.com/groups/upscalesuccessstrategies/LISTEN TO OUR PODCAST that will help you on your online business journey:http://www.upscaleyourbusiness.com/podcastREGISTER for our LIVE Implementation calls (these are real-life business coaching calls):http://www.upscaleyourbusiness.com/implementationOUR PROGRAM OFFERS FOR COACHES AND CONSULTANTS:http://www.upscaleyourcoachingbusiness.com-=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=-CONNECT WITH US:Jaimie Skultety:https://www.linkedin.com/in/jaimieskultetyMark Kanty:https://www.linkedin.com/in/mark-kanty-=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=--=-=-=-=-OUR SITES:Upscale Your Business:http://www.upscaleyourbusiness.comUpscale Your Coaching Business:http://www.upscaleyourcoachingbusiness.comRelease Dynamicshttp://www.releasedynamics.net Wishing you all the best and continued success, Jaimie Skultety and Mark Kanty
It's time for something new and this week I am bringing you on a LIVE Instagram coaching session with a small business who is looking to build their following and their brand on Instagram.Have you ever struggled with growing your following on Instagram or you are a small business that is spending lots of time on the app without any enquires, sales or DMs? Then this is the perfect episode for you.In this episode I break down my strategy for the following:The best type of content to post for your businessHow to stand out on Instagram and make your business memorableThe best ways to collaborate with other businesses in your nicheHow you can earn income from collaborationsHow collaborations can grow your followingWhy you need to use Instagram LiveBuilding the Know, Like and Trust FactorHow to Repurpose your content in different waysSo, so much moreThis is a value-packed episode and I hope that after you listen to it you are inspired to take action in your small business and implement some of the many things you learned in this episode. Thank you to Jenee Owens from Mystical Moon for taking part in this episode. You can find her on Instagram here. Links:FlodeskEmail Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZLeave a review on Android:https://www.podchaser.com/podcasts/the-marketing-guide-1185324Leave a review on Apple Podcasts:https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4Got Questions? DM me on Instagram:https://www.instagram.com/lauraomahonydotcom/
Have you ever wondered how you go from being a wedding pro who submits stories to journalists to being the wedding pro who journalists call for advice on a story? Well my guest in this episode has some top tips to share with you on exactly how you can do this and how you can become the ‘go to expert’ for all things in your wedding niche, so stay tuned.In this episode we’ll be covering:What modern day PR looks like in the wedding industryHow to refine your brand elevator pitch so it’s media readyWhat gets editors interested in your story so they want to feature youHow to become the ‘go-to expert’ in your wedding nicheHow to develop a series of media pitches that illustrate your experienceHow to recognise the elements of a newsworthy story
"I don't want to be pigeonholed" is something I hear often from YouTubers. I find this strange.Being pigeonholed essentially means that you are THE expert on a topic, why would you NOT want to be that? Being niche on YouTube means that you become known for that niche. So whenever people want that info, they instantly know where to look!But how do you dominate a niche? Is YouTube too saturated so every niche is taken?I chat with Shorty Award winner, Richard Corbett from Wheels2Walking, about his inspiring story and how he created an amazing channel!On today's TubeTalk episode you will learn:How circumstances can lead to inspirationHow to focus on your audience and deal with hatersHow you are the brand in your nicheHow to collaborate with other channelsMake sure you check out Richard's channels here:Website: https://Wheels2Walking.com YouTube: https://YouTube.com/wheels2walking Instagram: https://Instagram.com/wheels2walking Facebook: https://Facebook.com/wheels2walkingThis show is hosted by Liron Segev who is a Tech Blogger, YouTuber, and the Director of customer success at vidIQ. If you have any questions, please feel free to email liron@vidiq.com
Andrea Jenson is the CEO and Founder of The Cash Flow CFO. She has spent the past 12 years helping successful female entrepreneurs take control of their current and future financial positions.Episode Sponsor:Colibri Insurance Services is a boutique health insurance agency that simplifies employee benefits for Southern California employers so they can cost-effectively attract and retain quality employees. What you will learn from this episode:How Andrea became a money mindset champion for female entrepreneurs and why she chose that nicheHow she is helping to provide access to financial resources and education that many female entrepreneurs may not have received in their formal educationHow women entrepreneurs can have it all without necessarily having to do it all by outsourcing those areas that fall outside of their “Zone of Genius”How understanding your business finances allows you to have a bigger impact in the world, and what it means to be a good steward of moneyThe benefits of working with a business mentorResources:Free course that teaches women business owners how to read their financial statements - email hello@thecashflowcfo.com to request accessThe Cash Flow Cure Workshop on February 7, 2020 in San Diego, California - email hello@thecashflowcfo.com for more informationConnect with Andrea Jenson:Website - www.thecashflowcfo.comLinkedIn - https://www.linkedin.com/in/andreamjensonEmail - hello@thecashflowcfo.com
What can you do when your niche turns into a rut?Talking PointsAre ruts always bad?What to do when you feel stuckNarrowing your niche may help you get out of a rutImportance of picking the right nicheHow to identify the group that you’re trying to serveLooking beyond the edges of your rutYour unique twist on your specializationThinking more broadly about your skillsBeing adamant about both your audience and your service might get you stuckConsider your systems and habits and whether they’re working for youThe ten-day systems challengeWhen you need to fire a clientWorking with clients you likeExperimenting with new tacticsQuotable Quotes“It may be that your niche is still too broad.” –RM“The niche isn’t just who you’re serving and what industry it’s in. It’s all those other things that are how you uniquely bring yourself to market with your audience.” –RM“I’m against time sheets. I’m not against time tracking.” –JS“The engagement will not last forever. You don’t want it to. That means you’re not growing.” –JS
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Roller derby wasn’t just a workout for Micki Krimmel, it offered a sense of empowerment and community. The sport inspired Micki to start Superfit Hero, an inclusive and body-positive apparel line to make everyone feel welcomed in the fitness world. In this episode of Shopify Masters, Micki Krimmel of Superfit Hero shares her approach to building a community, how she shares inspiring and inclusive stories, and what has helped her to grow her business.For more on Superfit Hero and show notes: https://www.shopify.ca/blog/superfithero-storytellingTune in to learnWhy they decided to start selling fitness apparel in the roller derby nicheHow non-product focused content turns prospects into customersWhy it’s important to release more products
How can you get better clients?Talking PointsGetting clients who will trust you more and pay you moreWhat can happen when you take on a bad clientImproving your client base as you goNarrowing your nicheHow taking on clients outside of your niche may affect your businessHow your point of view and messaging informs which clients you attractBeing responsive to how your target reacts to your messageMake a list of dream clientsDraw boundaries of who you won’t work forFigure out the best way to get your message outImposter syndromeAsking business outcome questionsDefining better clientsNot playing small ballStrategizingKnowing what to say no toLooking at what people you admire are doingKnowing what it is that you do bestQuotable Quotes“Every client you take on, you want it to be better than the last one.” –JS“Each one will teach you something that you didn’t know before about how to attract that client.” –RM“Courage is acting even though you feel the fear.” –JS“We have to have this headspace that says we’re not going to play small ball. This is the major leagues.” –RM
Interview with Artisans List Founders Cindy Bogart and Mary Gervais To succeed in home business often requires putting together a community of clients. Through the power of social media and online platforms, you link together a market segment and grow your business from there. As the home business owner, you connect the dots to bring your market together. Today’s podcast guests have “connected the dots” to develop their market segment with impressive multi-channel content. Richard “Capt’n” Henderson and Sherilyn Colleen interview Cindy Bogart and Mary Gervais, who are on a mission to incorporate traditional methods and products into today's lifestyle, through their website Artisans List (artisanslist.com) Subjects discussed in Podcast include: Artisans List - an online directory, magazine and community encompassing traditional basicsWhy they created an online directory to target this nicheHow to initially pull clients into a directory listingHow Artisan’s List is connecting consumers with businessesWhat struggles they faced breaking into a unique niche marketUsing social media to keep an online platform strong and vibrant Episode Sponsor: SiteSwan * www.SiteSwan.com Subscribe to Home Business TV YouTube Channel (Click)
Interview with Artisans List Founders Cindy Bogart and Mary Gervais To succeed in home business often requires putting together a community of clients. Through the power of social media and online platforms, you link together a market segment and grow your business from there. As the home business owner, you connect the dots to bring your market together. Today’s podcast guests have “connected the dots” to develop their market segment with impressive multi-channel content. Richard “Capt’n” Henderson and Sherilyn Colleen interview Cindy Bogart and Mary Gervais, who are on a mission to incorporate traditional methods and products into today's lifestyle, through their website Artisans List (artisanslist.com) Subjects discussed in Podcast include: Artisans List - an online directory, magazine and community encompassing traditional basicsWhy they created an online directory to target this nicheHow to initially pull clients into a directory listingHow Artisan’s List is connecting consumers with businessesWhat struggles they faced breaking into a unique niche marketUsing social media to keep an online platform strong and vibrant Episode Sponsor: SiteSwan * www.SiteSwan.com Subscribe to Home Business TV YouTube Channel (Click)
Sean Johnson (or Capt.n Redbeard as he is known in the high seas) is certainly staking his claim in the internet world by creating very well niched viral videos on Youtube and incredible music. All of this is amplified with DEEP education in marketing and real world knowledge to continue to capture the attention of his local and online networks. We talk about how he manages ALL of the different facets of those ventures! In this episode you'll learn: Why it's important to listen to your audienceThe power of creating content for a very specific nicheHow to manage several different massive projects without going insane and SO much more! • Join our FB group to discuss this week's episode and soak up knowledge from our awesome community • http://fb.com/groups/stayspongyshow • Comments, ideas, feedback, or questions • stayspongyshow@gmail.com • If you haven’t yet, subscribe or follow the show, as well as rate us if you are on Apple Podcasts. It helps a lot
Have you ever heard of The Boardroom Report? Yup, Brian Kurtz helped Marti Edelston grow a 5 million dollar company into a 160 million dollar company. That’s who you are about to hear tell his fascinating story about building someone else’s empire then branching away to start Titans of Marketing, focusing on direct marketing. His book; The Advertising Solution helps others build their own niche and create their marketing plan.In this episode, we will be discussing:How young entrepreneurs earning a reputation in environments encouraging internal entrepreneurshipThe stigma around working for someone else as an entrepreneurThe importance of focusing on yourself to achieve the goal of independenceThe measurable response of direct response marketingThe “40/40/20 Rule: List/Offer/Messaging”Finding people for your narrow nicheHow to utilize list-buildingRecency, frequency, and monetary ValueSlowing down to make moneyEducating one’s self to enhance visibilityResources Mentioned in This Episode:Brian's WebsiteThe Advertising Solution (Brian's Book) Secrets of Successful Direct MailProduct Launch FormulaAsk MethodClick FunnelsTraffic and Conversion SummitBreakthrough Advertising Write Good AdvertisementLove the show? Subscribe, rate, review, and share!Here’s How »Join Your First Thousand Clients Community today:mitchrusso.comMitch Russo LinkedIn
Do you have a ton of content that you know would make a good book or are you looking to gain authority in your niche? We're diving into how to turn your content in a book.Beth Brombosz of BloggertoAuthor.com is sharing how you can publish a book in just 30 days.Plus, she's offering my audience her worksheet bundle to help you start planning your book today HERE.Topics Discussed:Introduction of Beth Brombosz of BloggertoAuthor.comHer journey on self-publishing a book in 30 daysA book makes you an authority in your nicheHow to determine what is a book idea and what's notA book is a great way to further readers down your sales funnels to become customersCreating an outline is a must have when writing a book because it guides you in your writingSites to use for self-publishingMarketing ideas for sharing the launch of the book via online and in personWorksheet bundle for creating your bookProjections for 2017Blogger to Author Community, Blogger to Author Podcast and Blogger to Author on FacebookResources Mentioned:I make a portion of any sales made as an affiliate.Create SpaceKDP - Kindle Direct PublishingBlurb.com for food bloggers for better options with designDon’t Forget:If you liked this episode of Influencer Entrepreneurs, please subscribe and leave a fabulous review!You can also put a face to the voices on YouTube.Join the conversation on social media by using the hashtag #IEMastersLinks:jennymelrose.com/podcast-32Click to view: show page on Awesound
The holiday season is here. We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect from you. The truth is that the holidays are an amazing time to rise above the noise by providing real value. There are so many brands both big and small that fall to spammy sales tactics, pushing products and services, coupon codes and constant in your face promotion. Brands and marketing leaders that can focus on providing relevant, contextual content that inspires, connects and serves their audience will grab the mindshare, attention and heart of their readers, viewers, listeners and online communities. Maybe you are feeling overwhelmed and have no idea how to keep up your social presence, content marketing and overall brand during the holiday? You want to take time off but you don't want to do it so much that you lose the connection with your audience you have worked so hard to nurture this entire year. I believe wholeheartedly that we must take time to unplug. We need to disconnect from technology, social networks, mobile apps and connect with the people who are often the WHY we are connected to all of these devices in the first place! Take a listen to the 183rd episode of the Social Zoom Factor podcast for 10 tips to help you not just survive the holiday season but leverage the holiday to inspire and connect with your audience in a human way! Be sure to subscribe to this entire brand new series, "Welcome to The Inspiration Age. Are You Ready?" on iTunes, Stitcher or SoundCloud! In this 25 minute podcast you will learn: 10 tip to maximize every piece of content during the holidayHow to leverage a content marketing calendar to increase efficiency and productivity in creating contentHow to rise above the holiday online noise with real value and inspiration for your audienceHow to focus on higher quality content over mass quantity How to leverage old content and refresh for the new yearContent ideas to summarize your yearTypes of content to help you inspire and connect with your ideal customer and audienceTips for writing "greatest hits" and "predictions" type of blog post and content How to ensure your content is unique and not falling into the echo chamber of others in your nicheHow to create one bigger higher quality piece of content you can break into numerous pieces of content to use over a long period of time How to leverage visual marketingHow to leverage automation to save time Importance of taking a break over the holidays How to inform your audience you are taking a break in your content
How do you build up a sizable real estate portfolio when you live in one of the most expensive cities in America? That’s the topic we dive into today on the BiggerPockets Podcast with guest Nazz Wang. Nazz has gone from 0 to 51 units in the past several years, both local in California and across the country. You’ll learn how Nazz overcame a bad first investing experience to find her niche in “lazy real estate investing” and how you can do the same!In This Episode We Cover:Who is Nazz and how she’s been investing for 10 years nowHow she got started through house hackingHow she acquired the mindset of a landlord back in collegeNazz’s first property — and her first big mistakeHow neglecting the cash flow analysis ended up costing herThe issues surrounding owning condo unitsHow to discover and thrive in your nicheHow many units she currently hasThe problem with HOAsHow she bought in the Midwest to maximize cash flowA discussion about property appreciation (are there any indicators?)Speculation vs. buying things you can afford to keepHow Nazz educated herself in real estateHer experience investing as a womanHow she finds, finances, and manages properties outside of her areaHow to establish a pipeline to make investing easierThe benefits of the BRRRR strategyHow to manage property managersAnd SO much more!Links from the ShowTurning “Weird” Properties Into Cash-Flowing Monsters with Johnny YoussefBRRRR StrategyInvesting in Rental Properties When Your Local Area is Too Expensive With Mehran KamariBuilding a $350 Million Real Estate Empire Using the 10X Rule with Grant Cardone7 Ways to Find Incredible Real Estate Deals with Chad CarsonBooks Mentioned in this ShowRich Dad Poor Dad by Robert KiyosakiDune by Frank HerbertTweetable Topics:“I would never pay money to lose money.” (Tweet This!)Connect with NazzNazz’ BiggerPockets Profile
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