Selling Real Estate with Kelly Cook

Start Strong: Morning Habits That Drive Real Estate SuccessIn real estate, your morning can make or break your momentum. How you start your day sets the tone for every conversation, every showing, and every decision that follows. In this episode, we dive deep into the power of a focused, intentional morning routine—and why it's often the missing link between agents who plateau and those who thrive. From mindset to movement, planning to purpose, we break down the essential habits that create consistency, confidence, and long-term growth in your business. If you're looking to reset, refocus, or simply sharpen your edge, this back-to-basics episode is your blueprint for building a better day—starting from the moment you wake up. LET'S GO!Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

178: Must-Know Tech Tools for Realtors: What Top Agents Are Using NowTechnology is changing real estate — are you keeping up? In this episode, we unpack the tools, platforms, and systems that top-performing agents rely on. Whether you're just starting out or scaling your business, this is the tech you can't afford to miss.Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

Real Estate Guarantees: How Agents Provide Certainty in Uncertain MarketsCan a real estate agent really offer you a guarantee? In this episode, we dive into the world of real estate guarantees—from “Sell Your Home or We'll Buy It” promises to flexible cancellation policies. Learn how these commitments reduce risk, create trust, and give you the confidence to move forward. If you're buying or selling a home, discover why working with an agent who offers real guarantees can make all the difference.Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

176: Cracks, Shifts & Fixes: Foundation Repair Masterclass with RK Bob BrownJoin us for an insightful episode with foundation expert and author RK Bob Brown as we uncover the biggest warning signs of foundation issues and the repair secrets most homeowners don't know. From identifying early damage to understanding cutting-edge repair techniques, RK shares decades of experience to help you protect your property's value and stability. Whether you're a homeowner, investor, or industry pro, this episode is packed with practical advice and expert insights you won't want to miss.Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

175: How to Grow, Get Leads & Build a Community AFTER Posting on YouTube!Posting your YouTube video is just the beginning! In this episode, we dive into the crucial steps you need to take next to fuel growth, generate leads, and build a thriving community. Learn how to optimize engagement, attract the right audience, and turn your videos into a lead-generating powerhouse! LET'S GOWant to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

Mastering YouTube: Creating Content That Stands OutWant to grow your YouTube channel but not sure where to start? In this episode, we dive into the key elements of crafting engaging content, defining your niche, and optimizing your videos for success. Whether you're a beginner or looking to refine your strategy, you'll learn valuable insights to make your content stand out in a crowded space. Tune in and take your YouTube game to the next level!Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

Level Up Your Real Estate YouTube Strategy: Grow Your Business with Video!Want to attract more clients and establish yourself as the go-to real estate expert? In this episode, we break down the key strategies to take your YouTube game to the next level! Learn how to create engaging content, optimize for maximum reach, and turn viewers into leads. Whether you're just starting or looking to scale, this is your guide to using YouTube as a powerful tool for real estate success.Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

YouTube for Real Estate Agents: What You MUST Know Before You Start!Thinking about using YouTube for real estate?

Investor vs. Buyer: How Representing Investors Differs from BuyersAre you ready to take your real estate career to the next level? Representing investors is a whole different game than working with traditional buyers, and understanding these key differences can mean more deals, higher commissions, and long-term partnerships. In this episode, we break down what investors look for in an agent vs. what homebuyers need, the strategies top agents use to secure investor clients, how to structure deals and find opportunities, and the common mistakes agents make when working with investors. If you want to work smarter, close more deals, and become an in-demand agent for investors, this episode is a must-listen! LET'S GO!Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

How to Hire & Set Up Virtual Assistants for Real Estate SuccessWant to scale your real estate business without burning out? In this episode ofSelling Real Estate with Kelly Cook, we dive into everything you need to know about hiring and managing virtual assistants (VAs) for real estate success. Whether you're bringing on your first VA or optimizing your current team, we cover how to find the right candidates, essential skills every real estate VA should have, best practices for training and management, and the top tools to streamline your workflow. LET'S GO!Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.comSelling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.comKelly Cook, MBACook & Associates, PCREAL Broker14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260480-442-9868kelly@cookandassociatesaz.comCookandAssociatesAZ.com

Win the Day: Mastering Skills & Mindset for Real Estate Success In this episode of Selling Real Estate with Kelly Cook, we dive into why 2024 is the "Season of Skill" for real estate agents. Discover actionable strategies to sharpen your expertise, embrace the latest technology, and prepare for a market that rewards adaptability. Plus, hear an inspiring story about morning routines, mindset, and how stacking small wins can lead to success in real estate—and life. Don't miss this authentic conversation packed with practical takeaways to help you win the day and your business! LET'S GO! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

Master the Art of Writing Offers: Protecting Your Buyers Every Step of the Way In this episode, we dive deep into crafting winning offers while ensuring your buyers are protected at every turn. Whether you're a seasoned realtor or new to the game, learn essential strategies for negotiating effectively, avoiding common pitfalls, and standing out in competitive markets. Discover how to navigate contingencies, balance client expectations, and secure deals that leave your buyers confident and satisfied. Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

167: Mastering Lead Conversion: The Right Questions & Follow-Up Systems In this episode, we dive into the crucial art of asking the right questions to turn your leads into loyal clients. Kelly shares proven strategies for creating effective follow-up systems that ensure no lead slips through the cracks. Whether you're a new agent or a seasoned pro, understanding how to engage, qualify, and nurture leads is the key to growing your business. LET'S GO! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

2025 Real Estate Market Predictions: What Could Be Coming Next? Curious about what the 2025 real estate market might look like? In this episode of Selling Real Estate with Kelly Cook, we dive into expert opinions and trends shaping the future of housing. From potential shifts in home values to mortgage rate forecasts, we'll explore what buyers, sellers, and agents need to know to stay ahead. Tune in for insights that could give you a competitive edge in the ever-evolving real estate landscape! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

Boost Your Real Estate Success with Fello: The Ultimate Seller Lead Nurturing Tool Discover how Fello is revolutionizing the real estate industry by helping agents nurture seller leads and close more deals. In this episode, we dive deep into this game-changing technology, exploring its features, benefits, and real-world success stories. Whether you're a seasoned agent or just starting, learn how Fello can streamline your workflow, keep sellers engaged, and take your real estate business to the next level. Tune in and unlock the secrets to staying ahead in a competitive market! LET'S GO! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

164: Best Practices to Master & Win in New Build Home Niche Discover the keys to success in the booming new-build home niche! In this episode, we share expert strategies for real estate agents to thrive in selling and buying new construction properties. Learn how to attract builders, guide buyers through the process, and stand out in the competitive real estate market. Perfect for agents looking to expand their expertise and close more deals. LET'S GO! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

Real Estate Success: Unlocking Business Growth with the Right Agent Support Struggling to handle every showing while growing your real estate business? In this episode, we explore the importance of hiring a showing agent or assistant, the strategies to make the right hire, and how this decision can help you focus on big-picture growth. Whether you're a solo agent or team leader, this episode offers actionable advice to elevate your business. Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com Maximize Your Earnings: Top Money-Saving & Investing Tips for Real Estate Agents

162: Team Retreat: Building a Business Plan, Strengthening Culture, and Shaping the Future Discover how team retreats can transform your business! In this episode, we dive into the power of collaborative business planning, fostering a strong team culture, and setting future goals. Learn actionable strategies to align your team, ignite innovation, and create a roadmap for success. Perfect for leaders ready to elevate their team's potential! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

Maximize Your Earnings: Top Money-Saving & Investing Tips for Real Estate Agents In this episode, we dive into essential strategies for real estate agents looking to save more and grow their wealth. Discover the best ways to maximize your income, from budgeting hacks to smart investment options tailored for agents. Learn where to put your money, build a stronger financial future, and thrive in the competitive world of real estate. Whether you're a seasoned pro or just starting out, these tips will help you keep more of what you earn! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

160: Why October is the Perfect Time to Start Your Business Planning: Tips, Pitfalls & Action Steps In this episode, we uncover why October is the ideal month to kickstart your business planning for the upcoming year. Tune in as we dive into the common pitfalls to avoid, essential factors to consider, and actionable steps to set your business up for success. Whether you're a seasoned entrepreneur or just starting out, these insights will help you get a head start on your goals and avoid costly mistakes. Don't miss this roadmap to strategic planning! LET'S GO! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

159: Mastering the Fundamentals: How to Build, Segment, and Leverage Your Real Estate Database In this episode, we break down the essentials of building, preparing, and segmenting your database for maximum impact. Learn how to turn your database into a powerful tool for growing relationships, nurturing leads, and driving results. Discover strategies to organize and prioritize your contacts effectively, so your database becomes an active asset in your business success, not just a storage space for names and numbers. Tune in and start building a database that works for you! LET'S GO! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

In this episode of Selling Real Estate with Kelly Cook, we dive into strategies to boost your real estate business in Q4 and beyond. Kelly shares insights on how his team is pushing to hit their ambitious sales goals and the importance of staying committed through year-end. We also explore how AI tools can revolutionize your business, from automating marketing tasks to enhancing customer engagement. Discover top AI platforms, practical tips for real estate agents, and how to integrate these powerful tools to stay ahead in the market. Don't miss out on actionable advice to help you close the year strong and set the stage for a successful 2025! LET'S GO! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

In this episode, we dive deep into one of the most critical steps in scaling your real estate business—hiring your first assistant! Whether you're struggling with the workload or looking to level up your operations, this episode has you covered. You will learn actionable insights on how to know when it's time to hire, the right way to build a team, and why your first hire should be an assistant, not another agent. LET'S GO! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

In this episode, we dive into the latest Federal Reserve rate cut and explore what it means for real estate agents and homebuyers. Discover how to leverage this shift in interest rates to stay competitive, educate your clients, and anticipate market trends. Kelly shares insights on how to align your business strategies with current financial trends, offering actionable tips for improving your real estate game. Stay informed and get ready to sell more homes! LET'S GO! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

In this episode, we dive deep into what happens when deals hit unexpected roadblocks, especially when buyers back out at the last minute. Kelly shares crucial insights on protecting your clients through strategic contract negotiations, how to safeguard their interests, and why educating them upfront can save everyone time and stress. Learn valuable tips to avoid deal fallouts and set yourself up for long-term success in real estate. Tune in to discover how to maximize your time and get more deals across the finish line! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

In this episode, we dive into strategic ways to handle price reductions in today's market. Learn how to guide sellers through the process of adjusting their home price to meet market demands and set the foundation for a successful year ahead. Kelly shares insights on understanding market conditions, the impact of election uncertainty, and how to communicate effectively with clients. Whether you're looking to close more deals by year-end or lay the groundwork for a strong start in 2025, this episode provides actionable tips for real estate agents at every level. Don't miss out on this valuable discussion to help you sell more homes and enhance your business strategies. LET'S GO! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

In this episode, we dive into the latest news from the Federal Reserve and what potential rate cuts could mean for the real estate market. Discover practical strategies to help you convert more leads into clients, even amidst market shifts. Kelly Cook shares insights on how to re-engage buyers and sellers, leverage economic trends, and position yourself as an advisor who solves problems and closes more deals. Whether you're an experienced agent or just starting out, tune in to learn how to navigate changing interest rates and stay ahead in a competitive market. Don't miss this opportunity to elevate your real estate business! LET'S GO! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

Elevate your real estate game and discover the secrets to success in the world of luxury properties. In this episode, we'll delve into the strategies, mindset, and tactics needed to navigate the exclusive realm of high-end real estate. From crafting unforgettable experiences to leveraging cutting-edge marketing techniques, this episode offers invaluable advice for agents looking to break into the luxury market or take their business to the next level. Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

In this episode, we explore essential strategies for elevating your real estate career by leveraging innovative brokerage models. Discover how embracing cloud-based technologies, multiple income streams, and collaborative cultures can transform your business and increase profitability. Learn from real-world experiences and gain insights into making informed decisions when choosing the right brokerage to support your professional growth. Tune in for actionable advice and forward-thinking approaches that will help you sell more homes and build a sustainable, thriving real estate business. LET'S GO! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

Navigating the NAR Changes can feel overwhelming! In this episode, we'll shares tactical strategies to seamlessly integrate these changes into your listing presentation. Learn how to discuss pricing, fees, and marketing plans with clients, all while positioning yourself as the trusted real estate expert. Get actionable tips on when to bring up compensation changes and how to address the new commission structures with your sellers. Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

August is here, and with it comes the NAR lawsuit taking effect. This landmark decision is set to reshape the real estate landscape, impacting how agents get paid and interact with their buyers. In this episode, we'll unpack the implications of the lawsuit on agent compensation, equip you with effective scripts and strategies for transparent communication with buyers, and explore alternative fee structures that can help you maintain profitability in this new landscape. Don't miss this essential guide to navigating commission conversations and ensuring a win-win outcome for both you and your clients in the post-NAR lawsuit era. Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

In this episode, we will learn how to level up your cold calling strategy with business development calls. Discover the mindset shift, environment, and techniques that top real estate agents use to consistently generate leads and appointments. Sharing actionable advice from "Fanatical Prospecting" and "Go for No" to help you embrace rejection and achieve massive success in your real estate business. Don't miss this essential guide to prospecting! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

The NAR Settlement has changed the game for buyer consultations. In this episode, discover the 3 critical topics buyers are most concerned about: risk mitigation, building trust, and fee transparency. Learn how to proactively address buyer fears and uncertainties in the new real estate landscape, establish credibility and rapport with potential clients through transparent communication and proven strategies, and navigate the complexities of buyer agent commissions and other fees with confidence and clarity. Unlock practical tactics for handling objections, leveraging net sheets effectively, and utilizing client reviews to build trust. This is your essential guide to thriving in the post-settlement era and closing more deals than ever before. Don't miss out on this invaluable resource for real estate professionals! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

In this episode, we discuss the importance of diversifying income streams, living below your means, and maximizing your business budget. Learn how to navigate a down market with strategies like gaining market share, cutting expenses, and building a safety net for long-term success. If you're an agent looking to weather the storm and come out stronger on the other side, this episode is packed with actionable insights and practical advice you can implement today. Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868

In this episode, we're going back to basics with a deep dive into real estate farming. Learn how to pick the right farm, the difference between traditional and modern farming techniques, and the key activities that will make your farm a success. We'll share tips on everything from direct mail and door-knocking to leveraging Facebook ads and utilizing tools like SmartZip and Offers.com. Whether you're a seasoned agent or just starting out, this episode is packed with actionable insights to help you become a neighborhood expert and grow your real estate business. Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

In this episode,  we'll explore why finding your niche is key to standing out in a competitive market. We'll uncover the benefits of niching down, from building expertise to fostering stronger client relationships. Whether you're just starting out or looking to refine your focus, this episode will equip you with practical strategies to identify your ideal niche and achieve long-term success in real estate. Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

In this episode, we're diving headfirst into the game-changing NAR settlement and how it's about to shake up how you convert buyer leads. We're spilling the beans on the "moral contract" – the secret weapon you need to seal the deal. Plus, we're getting real about the "money conversation" and how to own it like a boss. We'll also show you how to navigate the shifting landscape of buyer fees and make sure you're getting paid what you deserve. If you're ready to level up your lead conversion game in this new era of real estate, this episode is your playbook. Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

On this episode of Selling Real Estate, we're diving into the world of "hand raisers"—the motivated buyers and sellers who are ready to make a move. Tired of chasing cold leads? We'll share the exact systems I'm using to uncover hidden opportunities within my database of over 56,000 people. Discover how tools like Fello, the Deal of the Week system, and video marketing can surface these eager clients so you know exactly who to prioritize. We'll discuss why traditional marketing isn't enough and how to leverage personalized calls to action that resonate with buyers, sellers, and everyone in between. You'll learn my proven email marketing strategies for sending targeted messages that get responses, plus a step-by-step guide to creating your own "Deal of the Week" campaign that generates excitement and leads. Whether you're a seasoned agent or just starting out, this episode will equip you with the tools you need to identify and connect with those who are ready to take action. Don't miss out on this valuable information! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

In this episode of Selling Real Estate with Kelly Cook, discover how to leverage market share, plan your summer schedule for maximum productivity, and set yourself up for success in the fall. Learn why consistency is key, and why building your database now can lead to a windfall later. Don't miss this episode for valuable insights on how to make this summer your most lucrative one yet! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

Is your real estate business struggling to thrive in the current market? Discover expert insights and proven tactics to get your listings sold faster and for top dollar. This episode dives into the essential elements of successful selling, including strategic pricing, effective marketing, and transparent client communication. Learn how to navigate challenging negotiations, set realistic expectations, and leverage market knowledge to achieve the best possible outcomes for your clients. Gain the confidence and expertise you need to overcome the obstacles and achieve success in today's real estate landscape. Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

Ready to break free from the decades-long mortgage trap? Uncover a hidden gem in the financial world that could revolutionize your homeownership journey. Dive into the world of first position HELOCs and velocity banking – a powerful combination that can potentially cut your loan term by YEARS and save you a small fortune in interest payments. Whether you're a homeowner seeking financial freedom or a real estate pro eager to empower your clients, this episode unveils a strategy you won't hear about from your bank. Tune in to discover how to unlock the full potential of your home equity and accelerate your path to debt-free living. Your dream of owning your home outright sooner than you ever imagined is closer than you think! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

Struggling to create engaging social media content for real estate? In this episode, you'll discover a proven 10-step system that transforms every house showing into a week's worth of captivating content. Learn how to craft attention-grabbing posts and reels, harness the power of Google reviews to attract new clients, engage your audience through polls and questions, leverage long-form YouTube videos for brand building, and create exclusive content that makes clients feel valued. Whether you're a social media novice or a seasoned pro, this episode is packed with actionable insights to elevate your social media game and watch your business thrive!

Want to attract more buyers and sellers with video? In this episode, you'll discover how to choose the perfect YouTube niche that aligns with your strengths, craft captivating neighborhood tours and listing videos that convert viewers into clients, and learn the secrets of consistency and passion for long-term success. You'll also learn some insider YouTube 'hacks' to boost your visibility and reach your ideal audience. Whether you're new to YouTube or want to refine your approach, this episode is packed with actionable insights. Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

In this episode of Selling Real Estate with Kelly Cook, learn the secret strategy that successful realtors use to build sustainable businesses and sell more homes. Discover the Money Map, a powerful system that helps you identify your most effective marketing channels, craft hooks that attract ideal clients, develop powerful lead conversion tactics, and master the art of lifetime client nurturing. Whether you're a seasoned agent or just starting out, the Money Map provides a blueprint for success in the real estate industry. Start implementing these strategies to take your real estate business to the next level. Stay tuned! LET'S GO! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

Tired of being a one-trick real estate agent? In this podcast, we'll unlock the secrets to providing extraordinary value to your clients. Discover how to master options, guide clients through complex decisions, and stand out in a crowded market. Learn proven strategies, expert insights, and actionable tips to elevate your real estate game. Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

Are you a real estate professional looking to stay ahead of the game during the upcoming market shift? In this podcast episode, we'll equip you with the knowledge and skills to navigate the changes and communicate effectively with your clients. We'll tackle some of the most pressing questions from sellers, like "Should I wait to sell after the commission lawsuit?" and provide actionable advice to address their concerns. From crafting impactful communication strategies to social media posts and videos, we'll guide you through the process of setting realistic expectations for both sellers and yourself. Join us as we demystify commission rates and bust common myths about selling in a shifting market. With our expert tips and advice, you'll be better prepared to thrive in this evolving real estate landscape. Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

Navigating the complexities of the real estate market can be overwhelming, especially in today's dynamic landscape. In this episode, we'll talk about how a skilled buyer's agent comes in and offers invaluable expertise from providing expert guidance on market trends to navigating complex negotiations, buyer's agents serve as invaluable allies for homebuyers. Learn how their in-depth knowledge of local markets and extensive network empower buyers to make informed decisions and secure optimal deals. Join us as we shine a light on the unique insights and advocacy buyer's agents offer, ensuring that every step of the buying journey is seamless and rewarding. Whether you're a first-time homebuyer or a seasoned investor, understanding the distinct value buyer's agents bring is essential for success in today's dynamic real estate market. Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

The National Association of Realtors (NAR) lawsuit has brought big changes to the real estate industry.  In this episode, we unpack the recent settlement, what it means for buyer commissions, and how the industry will adapt by July 2024.  We'll discuss the core issues of the NAR case and we'll also explore what's confirmed to change and offer practical advice on navigating the upcoming shift.  Whether you're a buyer, seller, or real estate professional, this episode will equip you with the knowledge you need to understand the evolving landscape of buyer commissions.  So, buckle up and get ready to separate fact from fiction in the wake of the NAR settlement! Stay Tuned! LET'S GO! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

Discover how AI isn't just a tool for the future but a game-changer in the present. From crafting captivating blog posts to optimizing search engine visibility and tailoring ad copy, AI is a multifaceted ally in the realm of digital marketing. In this exciting episode, we'll be discussing the cutting-edge world of AI and its transformative effects on the real estate industry. From streamlining processes to improving efficiency, AI is revolutionizing the way we do business in the real estate industry. Stay Tuned! LET'S GO! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

Today, we will uncover the fascinating nuances between the real estate landscapes of the United States and the United Kingdom? In this episode, we're delving deep into a significant disparity: Buyer Commission. While the US and UK share many similarities across various contexts, their approaches to Buyer Commission couldn't be more different. Join us as we unravel the intricacies of Buyer Commission in the United Kingdom. From exploring the fundamental principles that govern their model to contrasting it with the familiar US system, we'll shed light on the unique aspects that set them apart. Stay Tuned! LET'S GO! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com

Today, we're diving into a crucial aspect of the real estate landscape: How to effectively connect with FSBOs (For Sale By Owners). Selling their own home is a decision many owners make, often driven by the desire to save on agent commissions or maintain control over the selling process. Understanding their motivations is key to successfully engaging with FSBOs.  Join us as we explore the intricacies of calling FSBOs. From establishing rapport to presenting compelling reasons to consider working with a real estate agent, we'll delve into proven strategies for connecting and convincing FSBOs to sell their homes. Whether you're a seasoned agent or new to the game, Kelly's insights will equip you with the strategies and processes you need to navigate this unique segment of the market effectively. Stay Tuned! LET'S GO! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassociatesaz.com Selling your home? Get a free Home Price Evaluation http://www.myhomevaluecalculator.com Kelly Cook, MBA Cook & Associates, PC REAL Broker 14201 N Hayden Rd, Ste C-4 Scottsdale, AZ 85260 480-442-9868 kelly@cookandassociatesaz.com CookandAssociatesAZ.com