Something Businessy

This week, Nichole and Michelle Puccinelli dive into the intricacies of brand management, operations, and hiring for the digital age. Michelle, the fractional VP of Team Johnson, shares her journey from a high school history teacher to running operations for multiple brands including Instaclub Hub, Marketing Impact Academy, and more. Learn her strategies for hiring the best talent through platforms like Upwork, creating effective SOPs, and utilizing tools like Slack, Asana, and Notion to keep a global team organized. This episode is packed with insightful tips for small business owners looking to grow and streamline their operations.Brand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

Courtney chats with Ampersand Studios stylist and producer, Bailee Huizenga. Join us as Bailee shares insights into her role at the studio, highlights the importance of authenticity in branding, and discusses pre-production processes for photo shoots. Learn how confidence and expressing individuality play crucial roles in both styling and branding. Bailee also touches on how to feel comfortable in front of the camera and the impact of showing up authentically can have on a business.Brand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

In this episode, Nichole and Frannie dive into a comprehensive debrief of their recent launch of Brand Camp and the Easy Fun Brand Club. They discuss the intensity and excitement of their workload, their successful strategies, and candidly share statistics, including revenue generated and ad spend. They explain Brand Camp and their experiences transitioning their community-hosting platform to Mighty. Additionally, they reveal behind-the-scenes details about being featured on Nathan Barry's podcast and how that influence shifted their launch strategy. The episode also touches on valuable tips for organizing and managing launch materials, providing a potent resource for fellow entrepreneurs.Brand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

Nichole shares actionable tips on utilizing Instagram to boost sales for small businesses. She emphasizes the importance of taking imperfect action, having a clear strategy, maintaining consistent branding, optimizing the Instagram bio and call to action, utilizing all Instagram features, analyzing performance, and engaging genuinely with followers. With 80% to 100% of her business's success attributed to social media, Nichole highlights various strategies and insights to help small business owners effectively leverage Instagram.Get the Optimize your IG Bio Checklist!Check out the Posting with Purpose GuideBrand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

Join Courtney, Director of Operations as she discusses the importance of operations in small businesses. Dive deep into her new service 'Operations Overhaul' which helps solopreneurs and CEOs streamline processes, set clear goals, and improve workflows. Learn how standard operating procedures, technology stacks, and effective delegation can revolutionize your business. Discover strategies that can enhance productivity and make your business more attractive to potential buyers.Interested in booking an Operations Overhaul for your business? Book a call with Courtney to see if it's a good fit for your business. Brand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

Nichole and Frannie are answering questions submitted on Instagram. They're sharing their favorite books and podcasts, insights on balancing business with motherhood, reminisce about their high-end retail store, and offering tips for networking and starting a marketing agency. Tune in for a fun and enlightening conversation that covers diverse topics from personal style to creating impactful content.Brand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

Joining Frannie this week is her friend and client, Lisa Roeser, CEO of 50 Flowers. The two discuss their serendipitous meeting and how their friendship has blossomed (pun intended). Liza shares her journey of founding 50 Flowers, an e-commerce platform delivering flowers directly from farms to customers. She speaks about the early challenges, the importance of respecting professional florists, and how her company collaborates within the floral industry. Frannie and Liza also chat about the use of AI in business operations and personal life and the essential role of strong decision-making frameworks. Liza offers invaluable advice to small business owners, encouraging them to dream big, invest wisely, and hire smart people around them.Watch this episode on YouTube. Brand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

This week, Nichole shares compelling insights from 'Brag Better' by Meredith Fineman. She highlights the struggle many, especially women, face with promoting their accomplishments.Nichole shares the importance of reclaiming the term 'bragging' in a positive light. as well as shares how the book encourages readers to be loud, proud, and strategic about their achievements to serve themselves and others better. Stay tuned as we explore how to overcome imposter syndrome and the barriers to self-promotion.Brand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

Are you scrolling newsfeeds and social feeds all day? Coming up with idea after idea just to sit on them and never take action? Yeah, us too! In this episode, Nichole discusses the common struggle of taking action on business and personal goals. She emphasizes the importance of clear goals, breaking tasks into manageable steps, setting deadlines, eliminating distractions, and seeking support. Brand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

The dynamic duo is BACK! This week, Frannie and Nichole chat about Ampersand Studios' unique approach to brand photography. From initial surveys and pre-production planning to the final editing stages, they discuss how they tailor photoshoots to meet each client's brand.The episode also touches on their experience as wedding photographers, how that background influenced their current methodologies, and tips for fellow photographers on streamlining their processes.Brand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

In this episode, Nichole is joined by leadership coach Lisa Desilet where the two discuss the strong connection between leadership and parenting, the broad influence of leaders, and transitioning from an employee to a leadership mindset. Lisa shares her transformation from a third-grade teacher to a leadership and business coach emphasizing nutrition and wellness. The conversation covers key aspects of growing a small business, such as hiring, managing teams, and aligning with business values, while underscoring the importance of personal well-being. Lisa also talks about her online community, She Leads Well, her presence on Instagram (@LisaDesilet), and her upcoming podcast launch in July. Tune in for practical advice and deep insights into leadership, personal development, and business growth.Brand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

This week, Frannie is diving head-first into strategies for simplifying content creation for small business owners. She calls out common struggles like maintaining consistency on social media amidst busy schedules and highlights the benefits of using content formulas. Frannie dishes out all the actionable tips, such as analyzing top-performing content, leveraging daily activities for behind-the-scenes footage, and drawing inspiration from favorite accounts. Need encouragement using a balanced social media approach with engaging formulas and quality content to drive customer engagement effectively? This episode full of practical advice and mindset shifts to streamline your social media strategy is JUST FOR YOU!Brand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

Let's face it, getting back into the groove of things is not as simple as just hitting the record button again. When you're on the wild ride of entrepreneurship and adapting to changes, you may need to put a few things on pause/ We put together a 10-step guide to restarting anything you've hit pause on:1. **Reflect on Why You Stopped**: Figure out what made you stop in the first place so you don't trip over the same hurdles.2. **Set Clear Goals**: Use those good old SMART goals to keep your comeback on track.3. **Start Small**: Don't go overboard. Begin with bite-sized tasks that you can actually manage.4. **Create a Plan**: Map out your steps to hit those goals.5. **Seek Support**: Make sure you've got a cheer squad or some extra hands to help out.6. **Stay Flexible**: Be ready to roll with the punches because things never go perfectly.7. **Celebrate Progress**: High-five yourself for every little win.8. **Learn from Setbacks**: Use hiccups as stepping stones to get better.9. **Stay Consistent**: Keep at it regularly to build momentum.10. **Embrace a Growth Mindset**: Forgive yourself for the break, and come back with a fresh, positive attitude.Don't forget that taking a break can help you return with a new perspective. Forgive yourself for needing a break and hit the reset button with renewed energy and a clear plan.Brand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

This week, Courtney is taking over! She's talking about her new favorite book, The Book of Beautiful Questions, The Entrepreneurial Operating System (EOS), and how asking the right questions can change how you lead and manage your team! If you've ever felt like you were the human Google of your team, hit a creative block or felt like you were just absolutely failing at leading and managing your team, then this episode is perfect for you! We'll dive into the in's and out's of asking questions and the power they can have on making decisions and leading your team! Mentioned in this episode: The Book of Beautiful Questions Something Businessy Episode 18 with Todd Henry Brand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

This week, we're sitting down with Meagan Allers, head of community and partnerships from Marco Polo. Meagan talks about the power of connecting through the app and her favorite stories of how people worldwide use it to strengthen relationships. In a time when we're increasingly feeling alone, Marco Polo is doing its part to eradicate loneliness by creating a space for people to share thoughts, see their loved ones, and keep communication flowing despite distance. If you're not using Marco Polo, you should! Listeners  can also enjoy 2-months of Marco Polo Plus by using this link: https://marcopolo.me/give-plus/ampersandstudiosBrand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

We hear you, entrepreneurs and solopreneurs. Hiring is scary... but does it have to be? In this episode, Nichole addresses the concerns we hear from clients all the time: "No one will care about my business like I do!""I can't afford to hire help!" "I just don't trust anyone enough to take over things!"In the early years of Ampersand Studios, Nichole and Frannie's company, they too had those concerns and fears. Listen to hear about our experience with expansion, hiring and overcoming these fears! Brand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

In this episode, Frannie sits back down with TikTok viral DJ, Eric Rhodes. We interviewed him last year right before he hit 1M followers. Eric tells us what it's like to have that many followers and the doors that have opened up since his content has gone viral. Follow Eric Rhodes InstagramTikTokBrand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

Last week, Frannie and Nichole had a candid chat about what to do when you think you're being copied and how to handle it gracefully and professionally.In this episode, they continue that conversation but give tips on what to do if YOU'RE the copycat! Brand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

Have you ever felt like you're being totally ripped off? It happens a lot in the world of business. What's the difference between being inspired by someone and just plain copying? What even are original ideas anyway?In this episode, Frannie and Nichole have a candid chat about what to do when you think you're being copied and how to handle it gracefully and professionally.Brand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

Decisions, decisions, decisions... they're all around us! If you're anything like me, after a long day of making decisions you might explode when your kids ask whats for dinner.If you're being faced with any decisions at the moment, big or small... this episode can serve as your guide.Brand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

We're joined by special guest Camille Levi of BA Makeup Company to discuss the common misconceptions around makeup, the connection between looking good and feeling good, and the latest trends. Mentioned in this episode: www.learnmakeup.cowww.bamakeupcompany.comFresh Faces by FrancesSocial:@bamakeupcompanyBrand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

It's okay if you're extra… so is avocado. People love avocado. BE AVOCADO!In this episode, Frannie and Nichole reflect on brand experiences they've had where the company pulled a “surprise and delight” moment that stuck with them as well as times when they were able to go above and beyond in business to best serve clients and provide an experience that creates loyalists. Join us for a dose of inspiration for how you can start instilling this idea into your business and leave your clients feeling all kinds of good ways about you!Brand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

We're diving deep into the world of brand guides and why they're the unsung heroes of business success. Whether you're a startup, an established business, or just curious about why your favorite brands look so darn good, this is one episode you won't want to miss. Ampersand Brand Guide Template The Unbreakable BrandBrand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

If you have aspirations of being better at talking on stages or just talking in general... which we highly recommend as a living breathing business owner, you're going to want to get out your notebook and get ready for tons of good stuff that will make your storytelling and speaking better across the board.Mentioned in this episode: bestspeech.co/ampersandGlo Atanmo at Craft and Commerce 2022Follow Mike: bestspeech.co LinkedIn@mpacc on InstagramBrand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

This week, Nichole sits down with the remarkable Jessica Frew of The Bold Logic. Prepare to be inspired as Jessica candidly shares her journey of transforming a controversial marital situation into a thriving brand. From turmoil to triumph, Jessica now empowers women to conquer their trauma and betrayal, emerging as their most bold and authentic selves. Follow Jessica @heyjessicafrewHusband in Law PodcastThe Bold LogicBrand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

If you're not sick of us talking about how EOS (The Entrepreneur Operating System) has completely changed our businesses, you're not going to want to miss this conversation with the woman behind it all. Jennifer has been doing the work with us here at Ampersand over the past 3 months as we have begun our EOS journey, and on this episode, she gives a high-level overview of what EOS is, who it's for, and why she believes in the power that it gives teams to live their best EOS lives.What is the EOS life? It's one where youDo what you love every dayWith the people you love doing it withWhile at the same time making a huge impactGetting compensated well for doing itand with time for other passionsIf that sounds good, plug in and hit play! We know you will be as obsessed with Jennifer as we are.Mentioned in this episode:Traction by Gino WickmanThe Leap by Gino WickmanEOSworldwide.comGood to Great by Jim CollinsJennifer Deroin on LinkedinJennifer Deroin on InstagramBrand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

Frannie interviews her husband Chris as they remember what it was like when Ampersand was getting started and he was simultaneously launching his restaurant. Hear about how they operate, support each other, and the similarities as well as the differences between their two businesses. Brand Persona Quiz Brides to Brands Mastermind Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

Most people have heard "consistency is key" at least once or twice. But did you know that brand consistency is one of the leading reasons for failed marketing? This week, Nichole dives in to the reasons you need to look closer at your brand to create a consistent message, visual brand and overall consistent business. Brand Persona Quiz Brides to Brands Mastermind Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

After a decade of photographing weddings, we made the big decision to leave the altar behind and reclaim our golden hours. In 2018, we dove head-first into brand photography and we now own and operate a full-service agency with a team that serves small businesses... and we're not looking back. (Well we are on this episode!) Hear the story about what we learned along the way, why we decided to change our specialty and business model, and why we think wedding photographers make the best brand photographers. If you're a portrait photographer thinking about going full-force into brands, or if you are thinking about making some sort of pivot in your business or offers, this is a must-listen for you!Brand Persona Quiz Brides to Brands Mastermind Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

This startup story is one you won't want to miss. When Cherie Hoeger saw the need for something that would make huge impact for both people and the earth, she knew she had to get to work. The Saalt story and brand is one that we're so excited to share on the podcast. Cozy up and let's talk about periods, planet, purpose, and of course... Something Businessy. Frannie asks Cherie all of her bleeding questions about how she got the gusto to make this company come to fruition. Follow Saalt on Instagram @saaltcoBrand Persona Quiz Brides to Brands Mastermind Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

This week, we're shaking things up. Nichole is being interviewed by our friend and host of the #Uncommon Podcast, Lisa Desilet. Lisa has been working with clients through her Elevate Leadership Academy, Masterclasses and her Badass Book Club for over a decade! Lisa asks Nichole questions about the importance of a healthy partnership, side hustles, and what she attributes her success to. Follow Lisa at @lisadesiletCheck out the #Uncommon Podcast with Lisa DesiletBrand Persona Quiz Brides to Brands Mastermind Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

One thing that we both have in common is an extensive history of waiting tables at various restaurants. Still today we have server work-dreams (nightmares actually), speak the lingo, and are haunted by the experiences that ultimately we're so grateful for... because they shaped the way we solve problems, set expectations, train our team, deal with customer issues, manage stress, and so much more. If anyone wants to come work for Ampersand Studios, we basically hire on the spot if you have good restaurant experience. We believe that if you could rock that job, you truly can do anything!Brand Persona Quiz Brides to Brands Mastermind Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

What if we could deep clean our business like we do our homes? By separating the parts of a business into 6 categories or "rooms in a house" Frannie talks through a perspective shift that will have thinking differently about what you're spending your time doing.  This time audit workshop guides you through activities that will help you to notice where you might focus your energy so that you can yield the highest results.This episode shows you how to make those tough decisions, and create space for the impactful actions that propel your business forward. Listen in to hear how Frannie separates the vital few tasks from the trivial many and embraces a more focused and efficient approach.Download the PDF Checklist mentioned in this episodeBrand Persona Quiz Brides to Brands Mastermind Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

This week, Courtney takes over the podcast to introduce the "stoplight" system that has revolutionized our team's workflow. Through a series of questions asked each morning, team members indicate their workload status, their location for the day, and their top three priorities. This system not only provides a quick pulse on the team's status but also encourages vulnerability and support within the team. Courtney emphasizes the importance of creating an inclusive environment where team members can bring their whole selves to work. Mentioned in this episode: Rick Mulready's Episode from The Art of Online BusinessBrand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

Nichole gets up close and personal with Laurie Reynoldson, the mastermind behind the incredible School of Midlife. Strap in as Laurie spills the tea on her own awe-inspiring story and how she built her kick-ass coaching empire. Laurie guides women through the midlife maze, helping them discover their inner rockstars and create lives filled with joy, purpose, and all-around awesomeness!Laurie takes midlifers on an exhilarating journey of self-discovery, empowering them to reclaim their sparkle, uncover their hidden passions, and forge a life that screams "Hell yeah!" So, join Nichole for a hilarious and enlightening chat with the one and only Laurie Reynoldson, and get ready to unleash your own midlife mojo like never before!Follow Laurie @laurie.reynoldsonSchool of Midlife School of Midlife PodcastMentioned in this episode:What To Say When You Talk To Yourself - Shad HelmstetterBrand Persona Quiz Brides to Brands Mastermind Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

We're sitting down with Shawnda Huffman, the visionary CEO and Founder of Tuuti Agency. Shawnda, a dynamic entrepreneur and industry expert, shares her deep insights into the world of public relations and its intricate relationship with marketing. Drawing from her extensive experience and expertise, Shawnda enlightens listeners on the symbiotic nature of these two crucial fields, unraveling the strategies, tactics, and collaborative efforts that drive successful PR and marketing campaigns.Brand Persona Quiz Brides to Brands Mastermind Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

In this episode, we discuss crafting an intentional brand, including finding your brand voice before visuals, building your brand kit, and creating a website that accurately represents your brand. We also share valuable insights on leveraging social proof and quality products to build trust with your customers, as well as using social media marketing to connect with your target audience and create an unbreakable brand. Tune in to learn how to create a strong and lasting brand that stands out in the competitive business world.Learn more about The Unbreakable Brand 2 Day Intensive Brand Persona Quiz Brides to Brands Mastermind Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

We're sitting down with Haley Janicek, Creator Experience Manager at Convertkit and email marketing expert, to discuss insider tips for starting and growing your email list. Haley shares her expertise on how to create compelling lead magnets, optimize your website for email capture, and nurture your email subscribers to increase engagement and conversions.We delve into the importance of segmenting your email list and creating targeted content that resonates with your audience. Haley also shares valuable insights on email deliverability and how to avoid common mistakes that can harm your sender reputation.Whether you're just starting out with email marketing or looking to take your list to the next level, this episode has something for everyone. So grab a notepad and pen, and tune in for some actionable tips and strategies that will help you grow your email list and boost your business.Follow Convertkit Learn more about Convertkit Email lists mentioned in this episode: Seth's Blog - Seth GodinCuriosity Chronicle - Sahil Bloom 3-2-1 Newsletter - James ClearBrand Persona Quiz Brides to Brands Mastermind Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

Drea Hemmer runs a hair salon and leads a team of over 35 stylists. She is a communication and leadership coach, as well as an author. Her book, "Intelligent Huddles" outlines her system for a daily meeting that sets her team up for success and it dives into the supporting neuroscience that makes it so successful. Learn strategies for making sure that your team is all on the same page, how to conduct powerful and meaningful one-on-one check-ins, and how to use the TRUST method when it comes to having difficult or uncomfortable conversations as a leader in your business. Intelligent Huddles Book Follow Lunatic Fringe on Instagram Follow Drea on Instagram www.dreahemmer.com Brand Persona Quiz Brides to Brands Mastermind Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

Coming up with content can be exhausting. So why not reuse, recycle and repurpose old content? We're breaking down easy, actionable steps to help you reuse content that you've already spent time creating. We're teaching you to work smarter, not harder when it comes to content.  Brand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

In this episode, Frannie Wilson, co-founder and Chief Visionary Officer of Ampersand Studios, shares her experience of building a full-service brand agency in Boise, Idaho, and the challenges of scaling a business. Frannie has played many roles in the business and has now shifted to a more big picture role, navigating the expansion and growth of the company.Frannie explains that small business owners often struggle with creating a brand and marketing it, and Ampersand Studios helps them develop brand parameters and content creation. She also shares how she and her business partner Nicole have scaled the company through the mindset shift of delegating tasks to others and creating an accountability chart.Frannie talks about the importance of stepping back as a leader and allowing the team to take on day-to-day tasks, ensuring that everyone has ownership and accountability. She also emphasizes the importance of aligning voice and visuals to tell a balanced brand story and attract potential clients.The conversation also touches on the challenges of scaling a business, the importance of having a trusted person to guide you, and the importance of being honest and straightforward in business relationships. Finally, Frannie shares her insights on building a brand on social media, emphasizing the need to dial in brand messaging, create different types of content for different stages of the buyer process, and not put too much pressure on aesthetics.Overall, this episode offers valuable insights and advice for entrepreneurs and business owners looking to scale their businesses and build a strong brand.Brené Brown - Dare to Lead BookOne Minute Manager meets Monkey BookSherose InstagramBrand Persona Quiz Brides to Brands Mastermind Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

Podcasting is kinda like parenting... it's wild how many people are doing it considering how hard it is! We're not podcasting experts by any means, but we are breaking down what we've learned in our first 50 episodes. Join Frannie + Nichole in this episode and get a raw look into the successes and challenges that podcasting has brought over the past year. And if you're one of our loyal listeners, thank you for being here. We love you!Brand Persona Quiz Brides to Brands Mastermind Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

Conferences are a great way to keep things fresh and exciting in your business, learn what's working for other people, connect with business owners in other markets, and have a little travel expense... but they can also be a little overwhelming. We've got some tips for things we've done to streamline our conference going experience and to make sure that we get the most out of them. Mentioned in this Episode: Alt Summit Saguaro WPPI Create & Cultivate Wolfpack (Ian Stanley) Convertkit Newly Tricia Zemp Allison Faulkner : Awesome with Allison Lisa Bardot : Bardot Brush April Davis : Vagina Blog Julianne Taylor Style (Juju) The Hustling Mama Mom Com NYC Amy Porterfield Entreprenuer Experience Heather Sager Brand Persona Quiz Brides to Brands Mastermind Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

Have you ever had a big idea for your business, and then it didn't turn out how you expected it to right away? Maybe the better question isn't "Has this ever happened to you" but "How many times [this month] has it happened to you?" Most entrepreneurs know the feeling of losing momentum or excitement after a launch doesn't go as planned, and most entrepreneurs can also relate to the urge to change everything, scrap the idea, or start something totally new altogether. Join Frannie today for the remedy and a new mindset shift that will help you with this sickness and push you toward achieving your goals as well as optimizing your life for peak performance. The Baseline Effect applies to pretty much everything. Enjoy!Brand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

If you're not having fun as a business owner or manager, what are you doing?  We're chatting about what we do to foster fun in the workplace and ultimately save money and provide better service to our clients. Brand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

Skye Hamilton has made a full time career out of creating content for Instagram. Skye explains how a post about hydrangeas went viral and kicked off her home and garden brand that pays the bills.Skye shares the ins and outs of managing a large following, and what it's really like being a full-time creator.Follow Skye@hamiltonhousedesignsBrand Persona Quiz Brides to Brands Mastermind Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

If you're a small business owner, you know that building trust is one of the most important things you can do. It's not just about making sure your customers feel safe when they buy from you—it's also about building a relationship that will make them want to come back again and again!Mentioned in this episode: The Unbreakable Brand BrandstormingBrand Persona Quiz Brides to Brands Mastermind Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

We lay out the 5 best practices you can use RIGHT NOW to create better content on social media. Brand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

Even content creators who go viral regularly have posts that don't resonate with their audience. Nichole goes through the steps you can take if good content just doesn't perform. Brand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

Grab a pen and take notes as Kaley Sparling, CEO of HAIRLOVE talks about the years leading up to being crowned Mrs. World, the lady mullet that lead to the success of her supplement company, and the what's working right now with Facebook Ads for her successful e-commerce business.Follow HAIRLOVE@hairloveofficial Mentioned in this episode: PubMedFollow Eat Play Work@eat_play_workBrand Persona Quiz Brides to Brands Mastermind Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com

As entrepreneurs, we're often too close to our product or service to acknowledge what we're really selling. (Hint: it's not your product or service) Nichole dives deep into how to find the really cool thing that only YOU do in your business and market that solution to your potential clients!Mentioned in this episode: Bentgo Brand Persona Quiz Follow us on Instagram:@somethingbusinessy@ampersand_studiosOr check us out at www.ampersand-studios.com