There are "best practices" and there are practices that get best results. We're here to teach you the latter. We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.
Stephen Noch and Andrew Bailiff
The That Amazon Ads Podcast is hands down the best resource I have found for all things related to Amazon PPC. Hosted by Stephen and Andrew, this podcast is a game-changer in the world of Amazon advertising. From their practical advice to their real-world examples, they provide listeners with invaluable insights that can greatly improve performance on the platform.
What sets this podcast apart is its ability to cater to both beginners and seasoned professionals. Starting from the basics, Stephen and Andrew walk listeners through the process of how Amazon ads work, ensuring that even those with limited knowledge on the topic can understand and apply the strategies discussed. They also emphasize the importance of not overcomplicating things, giving listeners confidence that they too can navigate the complexities of Amazon advertising.
One of the best aspects of this podcast is its actionable advice. As someone new to the space, I have found myself constantly implementing strategies recommended by Stephen and Andrew. Their insights are not just theoretical; they provide practical steps that can be immediately applied to managing clients' Amazon ad spend. This hands-on approach sets them apart from other podcasts in this niche and makes their content highly valuable.
While it may be difficult to find any major flaws in The That Amazon Ads Podcast, one minor downside is that some episodes may feel repetitive for long-time listeners. However, given the fast-paced nature of the industry and evolving strategies, these reminders can often be helpful for reinforcing key concepts.
In conclusion, The That Amazon Ads Podcast is a must-listen for anyone looking to improve their performance on Amazon's advertising platform. With practical advice, real-world examples, and easy-to-understand explanations, Stephen and Andrew are changing the game when it comes to Amazon PPC content. Whether you're a beginner or an experienced advertiser, this podcast will undoubtedly provide you with valuable insights and strategies to scale your campaigns successfully.
Amazon is quietly sending Sponsored Products ads to other websites.These off-site placements crush performance: conversion rates collapse, ACoS jumps to around 80%, and most of the spend never shows up in your ad console.Every campaign starts in "Maximize Reach", so you end up paying for clicks you can't track—and you can't fix it in bulk unless you use a tool like AdLabs.Off-site spend that used to be pocket change now eats 6-7% of some budgets, and no one knows where the ads even appear.Andrew and Stephen switched their campaigns to "Minimize Spend", but early data says the bleed continues, so they'll keep digging and share updates on the podcast.
Amazon PPC management demands a seamless blend of science and art: formulas handle the math (bids, day-parting, placement adjustments) while human judgment steers campaign structure, date-range choice, bid-change limits, and target ACoS.Effective managers flex their look-back windows—using longer ranges for routine, data-rich optimizations and shorter ones to stop sudden performance anomalies—and vary bid limits and ACoS targets according to product life-cycle, competition, and profit goals.Beyond the numbers, they continually troubleshoot drops in traffic or conversion by probing listing changes, search-volume shifts, budget caps, keyword mix, stock levels, and competitor moves, then craft strategies such as new keyword harvesting or campaign restructuring.Because automated tools can't weigh these broader business and market signals, the real edge comes from a PPC strategist's ability to interpret data, adapt inputs on the fly, and balance risk with growth.
#ThatAmazonAdsPodcast #AmazonPPC #AmazonAds #Ecommerce #AmazonFBAAmazon has finally opened its Search Query Performance (SQP) API—and we've plugged straight into AdLabs!
We take it back... Maybe AI images are better than we thought?
Episode 94 of That Amazon Ads Podcast reviews the new Amazon AI images generator, which turns out to be awful.Andrew and Stephen test the in-platform image generator on several products and find it mostly pastes the main product photo onto awkward backgrounds, delivering far poorer results than the same prompts run through DALL·E.They stress that effective lifestyle creatives must place the item in a believable context and note Amazon's tool is "years behind."A brighter spot is Amazon's AI-driven Business Performance Insights panel, which quickly summarizes year-over-year sales and traffic, though it still lacks deeper context and custom-date flexibility.They close by envisioning a future AI that can automatically diagnose conversion drops, factoring in competitors and account nuances, and invite listeners to suggest further AI experiments for upcoming episodes.
In this episode of That Amazon Ads Podcast, we break down why rule-based automation often lead to wasted ad spend, unpredictable Amazon ad performance, and missed sales.You'll learn why relying on fixed lookback windows and rigid bid logic is hurting your campaigns—and how to shift toward smarter, formula-based bidding using revenue per click (RPC).We cover:✅Why the “increase/decrease by X%” model is flawed✅How to improve ACoS using manual bid adjustments✅The logic behind dynamic bidding and human-in-the-loop optimizationWhen rule-based tools work (hint: keyword negation and budget pacing)Whether you're a seller managing your ads or a pro inside an agency, this episode gives you a practical Amazon PPC strategy you can apply right now. We also show how we use Adlabs or even just good old ads console to run these optimizations more efficiently—without over-automating.
#thatamazonadspodcast #amazonppc #amazonads
Budget Allocations for Sponsored Products vs. Sponsored Brands vs. Sponsored Display - What's the Right Mix?
#thatamazonadspodcast #amazonppc #amazonads #amazonadvertising #amazonpathtopurchasereport
Episode 86 - How Often Should You Harvest Or Negate Keywords On Amazon PPC?In this episode of That Amazon Ads Podcast, Andrew and Stephen dive into the optimal frequency for keyword harvesting and negation of Amazon PPC campaigns. They explain that new campaigns should update keywords weekly, mature campaigns monthly, and very mature campaigns (over a year old) only need tweaks once per quarter.Frequent early-stage optimizations are crucial, but adjustments become less critical as your campaigns stabilize. For deeper insights, be sure to watch previous episodes 83 and 84, where they break down the criteria in even more detail.Plus, catch a glimpse of our upcoming travels to Berlin and Madrid - we're always looking to connect with fellow Amazon advertisers!
Ready to launch a winning Amazon product? Join Owais Ghori and the team on That Amazon Ads Podcast as they unveil 10 Steps To A Successful Launch on Amazon. In this episode, we break down a comprehensive PPC strategy that starts with a rock-solid product foundation - because no PPC campaign can fix issues like poor review or missing components.Discover the 3 key ranking factors - relevancy, visibility, and offer - and learn why the conversion rate is the most critical metric for your success. We explain why starting with single keyword campaigns is essential, why you should avoid auto campaigns early on, and how to leverage competitor data to pinpoint negative keywords, ensuring no wasted ad spend. Plus, get insider pricing strategies, including a clever strike-through pricing hack that creates a perceived discount to boost conversions.Tune in for practical, data-driven insights that every Amazon seller needs to optimize their PPC launch efficiently. Whether you're new to Amazon Advertising or a seasoned seller, these proven strategies will help you avoid common pitfalls and maximize your product's success on Amazon!
#thatamazonadspodcast #amazonppc #amazonadsShould you prefer the video version, catch us on YouTube.Get your FREE Amazon PPC Bid Optimizer.Join your FREE Discord Community of Amazon PPC professionals.SIGN UP for That Amazon Ads Masterclass.Get your FREE Amazon PPC Audit.====================================Episode 84 -
#thatamazonadspodcast #amazonppc #amazonads Should you prefer the video version, catch us on YouTube. ---------- Get your FREE Amazon PPC bid optimizer Join your FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads MasterclassGet your FREE Amazon PPC Audit ----------
#thatamazonadspodcast #amazonppc #amazonads Prefer to watch than listen? Click here. How many keywords should your campaign have? Stephen & Andrew tackle this hot topic with insights beyond the usual "it depends". Get your FREE Amazon PPC bid optimizer Join your FREE Discord Community of Amazon PPC managers Sign up for That Amazon Ads Masterclass. Get your FREE Amazon PPC Audit How Many Keywords Should Your Campaign Have in Amazon PPC? Stephen and Andrew don their tinfoil hats and dive deep into one of the most mind-bending questions of Amazon PPC: How many keywords is too many, and how few is too few? Forget the boring “it depends” answers—this is your chance to uncover the secret sauce that separates the PPC pros from the amateurs. From conspiracy theories about keyword saturation to practical tips for campaign optimization, this episode is a rollercoaster of insights, laughs, and aha moments. Want your campaigns to crush the competition? Start with the right keyword count.
#thatamazonadspodcast #amazonads #amazonppc Why aren't your Amazon Ads getting impressions? Andrew & Stephen break down the top 5 reasons your campaigns are underperforming. Get your free Amazon PPC bid optimizer: https://adlabs.app Join your FREE Discord community of Amazon PPC Managers : https://discord.com/invite/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com Get your free Amazon PPC Audit: https://docs.google.com/forms/d/e/1FAIpQLSfCW1kxxOXL14FzuTP66qdjs_px2sTkh9WponLmfBNnW07QGQ/viewform Why Do My Campaigns Have Zero Impressions? | Amazon PPC Troubleshooting This week, Andrew and Stephen combine their years of experience to reveal the Top 5 Reasons Why some Amazon PPC campaigns get ZERO IMPRESSIONS. From bid settings to targeting issues, they'll help you identify the roadblocks preventing your ads from showing up. Learn actionable strategies to troubleshoot your campaigns and maximize visibility to ensure your ads started working for you. Don't let zero impressions hold your campaigns back - find out how to fix them now!
Mastering New Amazon Marketing Cloud Features | Insights from Dustin Wassner This week, Andrew and Stephen are joined by Dustin Wassner from BTR Media to explore the brand-new features of the Amazon Marketing Cloud unveiled at the recent Amazon Unboxed event. Discover how these innovative tools, including the ability to give sponsored ads a bid boost using custom audiences, are set to transform the Amazon Advertising landscape. In this episode, Dustin shares his expertise on leveraging these new features to enhance your advertising strategies, improve targeting, and drive better campaign performance. Learn how these updates can help you stay ahead of the competition and maximize your ROI in the ever-evolving world of Amazon advertising. Whether you're an Amazon seller, advertiser, or marketing professional, this video provides valuable insights into the future of Amazon Marketing Cloud and how to make the most of its powerful capabilities.
#thatamazonadspodcast #amazonppc #amazonads Should you defend your brand on Amazon PPC? Andrew & Stephen weigh the pros and cons of brand defense and share best practices for protection. ---------- Get your FREE Amazon PPC bid optimizer: Join your FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads Masterclass Get your FREE Amazon PPC Audit ---------- CHAPTERS ========== 00:00 – Teaser 00:22 – Title Card 00:27 – Introduction 02:20 – What is Brand Defense and how it works? 03:50 – 3 Top Mistakes That Managers Make When it Comes to Brand Defense 05:36 – Investment Levels 07:14 – Fixing the Segmentation Issue 09:05 – Placements Settings matters 12:37 – Testing sales incrementality 19:14 – Who needs Brand Defense More? 21:17 – How about small brands? 23:45 – Average conversion of different stages of the funnel 27:39 – Why you should go after competitor keywords? 29:19 – Recommendations 35:55 – Finale ========== Should You Do Brand Defense on Amazon PPC? | Pros, Cons, and Best Practices This week, Andrew and Stephen tackle one of the most debated Amazon PPC strategies—Brand Defense. Should you invest in defending your own brand keywords, or is it a waste of ad spend? They dive into the pros and cons of brand defense, share their thoughts on ad conquesting, and reveal best practices to ensure your brand is well-protected or perhaps your brand don't need that much protection. Learn how to strategically approach brand defense to stay competitive and minimize lost sales to rivals targeting your brand.
Discover the ultimate Amazon productivity tool! Andrew, Stephen, and Uri Rahimi explore Seller Central Utilities and the free SQP fetcher for Amazon Sellers. Amazon Search Query Performance Reports: Seller Utilities with Uri Rahimi This week, Andrew and Stephen welcome a special guest, Uri Rahimi, creator of Seller Central Utilities, to discuss how these tools are revolutionizing productivity for Amazon sellers and advertising professionals. Among the powerful features is the SQP fetcher, a free Google Chrome extension that simplifies access to Search Query Performance reports and more. Whether you're an Amazon seller or a PPC professional, this toolbox is packed with features that will save you time and improve your workflow. Don't miss this deep dive into one of the best Amazon productivity tools available today!
Can you grow an Amazon brand to $1 million in a year?Andrew & Stephen share the challenges of scaling Insaltd and how they're optimizing for success. How To Grow An Amazon Brand to $1 Million in 1 Year - Continued Optimizations This week, Andrew and Stephen continue their journey of growing the electrolyte brand Insaltd on Amazon, sharing the challenges they've faced along the way. They discuss the year-to-date performance, the strategy pivots they made, and the continued optimizations they're implementing to overcome sub-par results. If you're looking to learn from real-world examples of brand growth and Amazon sales optimization, this video provides valuable insights and actionable tips.
#thatamazonadspodcast #amazonppc #amazonads In this week's episode, Andrew and Stephen share their thoughts and experiences on why campaign structure is crucial for Amazon PPC success. They explain the purpose behind a solid campaign structure, the types of structures that work best, and show how it all comes together with a helpful diagram. Most importantly, they dive into the essential campaigns you need to create to maximize your Sponsored Products' effectiveness. Whether you're new to Amazon advertising or looking to refine your existing campaigns, this video provides clear guidance and practical examples.
#thatamazonadspodcast #amazonppc #amazonads Should you target "gift" keywords in Amazon PPC? Andrew & Stephen discuss the pros and cons of using gift keywords for holiday sales on Amazon. Get your FREE Amazon PPC bid optimizer Join your FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads Masterclass Get your FREE Amazon PPC Audit CHAPTERS: ========== 00:00 – Introduction 01:02 – The answer 02:30 – Andrew on ‘Gift-related' keywords on campaigns or Search Term Reports 04:48 – Stephen's experience 07:18 – Case studies 10:54 – Generic keywords dominance 14:16 – Isolating the campaign 15:57 – To gift or not to gift 16:20 – Final thoughts ========== Should You Target Gift Keywords on Amazon PPC? | Holiday Keyword Strategy In this week's episode, Andrew and Stephen debate whether targeting the keyword "gift" is a good idea in Amazon PPC, especially around holidays and big events. They discuss the pros and cons of using these keywords to improve sales performance and share insights into optimizing your campaigns for seasonal boosts. Whether you're looking to enhance visibility for special occasions or just curious about keyword strategies that work during high-traffic periods, this video will help you make an informed decision about gift keywords.
#thatamazonadspodcast #amazonads #amazonppc What is Amazon Search Query Performance? Andrew & Stephen break down how to access and use this first-party data to boost your Amazon PPC Strategy. The Best Data Available on Amazon: Search Query Performance In this week's episode, Andrew and Stephen dive deep into Amazon's Search Query Performance Report, one of the most powerful first-party data sets available to Amazon sellers. They explain what it is, how you can access it, and why it's a game-changer for optimizing your PPC campaigns. Learn how to interpret the essential metrics, gain actionable insights, and use this data to sharpen your advertising strategy. From understanding who has access to the report to its best applications, this video leaves no stone unturned.
Episode 72 #thatamazonadspodcast #amazonppc #amazonads Join Stephen Noch and Andrew Bailiff on another episode of That Amazon Ads Podcast to discuss the pros and cons of segmenting campaigns by match type. Discover if this strategy can help avoid keyword cannibalization and improve your Amazon PPC performance. Learn about search term isolation and how to implement it effectively. Don't miss this insightful episode on Amazon advertising best practices.
#thatamazonadspodcast #amazonppc #amazonads Episode 70 - The Best Sponsored Brands Strategy for Amazon PPC Discover how to achieve $1 million in sales in just one year with our expert guide to Amazon Sponsored Brands. Join Stephen, Andrew, and Stefan Dulca from Trivium Group as they share their insights on best practices and strategies for maximizing your Sponsored Brands campaigns. #amazonadvertising #sponsoredbrands #amazonppctutorial #adlabs #thatamazonadspodcast #thatamazonadsmasterclass #amazonppcstrategy ---------- Get your FREE Amazon PPC bid optimizer Join your FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads Masterclass Get your FREE Amazon PPC Audit ---------- CHAPTERS: ========== ==========
Episode #69 How To Grow an Amazon Brand to $1 Million in 1 Year (Part 5: Keyword Harvesting and Single Keyword Campaigns) #thatamazonadspodcast #amazonppc #amazonads Join Stephen Noch and Andrew Bailiff on That Amazon Ads Podcast as they teach you the art of keyword harvesting and building highly efficient single-keyword campaigns. Discover how to conduct effective keyword research and optimize your campaign structure for maximum sales. Learn from experts and unlock the potential of your Amazon brand. Watch now! ==========
#thatamazonadspodcast #amazonppc #amazonads Join Stephen Noch and Andrew Bailiff on That Amazon Ads Podcast as they discuss the controversial topic of harvested keyword negation. Hear from experts Mina Elias and Carly McMillen as they present their arguments on whether to negate harvested keywords in your Amazon PPC campaigns. Discover the pros, cons, and best practices for optimizing your ads. Don't miss this heated debate! #amazonadvertising #keywordnegation #keywordharvesting #amazonppcstrategy #amazonppcbestpractices #amazonppctips #amazonppcmanagement #amazonppcoptimization #harvestedkeywordnegationdebate #amazonppcexpertopinions #amazonppccase #adlabs #thatamazonadsmasterclass ---------- Get your FREE Amazon PPC bid optimizer Join your FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads Masterclass Get your FREE Amazon PPC Audit ---------- CHAPTERS: ========== 00:00 – Title Card 00:06 – Introduction 00:59 – Introducing Carly & Mina 02:57 – The affirmative and the negative side 03:24 – First Round 12:53 – Second Round 37:07 – Screenshots 46:44 – Closing Statements ========== ▶️ Connect with Carly: LinkedIn: https://www.linkedin.com/in/carly-mcmillen-39b9b511a/ Carly's Website: https://www.ppcfarm.com/ Email: carly@ppcfarm.com
#thatamazonadspodcast #amazonppc #producttargetingandproductpageplacementsforamazonppc ---------- Get your FREE Amazon PPC bid optimizer: https://adlabs.app/ Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9 ---------- Episode 66 of That Amazon Ads Podcast is back with another episode on Amazon PPC optimization. Join Stephen, Andrew, and Mike as they dive into the intricacies of product targeting and product placements. Learn the truth about how keywords get triggered by product targeting campaigns and if it would compete with the actual keyword campaigns. Gain insights on how to leverage it to maximize your Amazon advertising performance. Discover the best practices for branded and non-branded product targeting and how to use negation to refine your search terms. Don't miss this essential episode on Amazon PPC strategy! ----------
Episode 65 of That Amazon Ads Podcast #thatamazonadspodcast #amazonppc #amazonads That Amazon Ads Podcast is back with another episode on Amazon PPC Keyword Research. Join Stephen Noch and Andrew Bailiff as they dive into the best keyword research methods to boost your Amazon advertising game. Discover the difference between 1P and 3P sources and learn how to find relevant and high-volume keywords that drive sales. From Amazon SEO to search term analysis, this episode has it all! Get ready to level up your Amazon PPC strategy with expert tips and tricks. If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts, feel free to contact us on LinkedIn. Stay tuned for the next episode, next week, same place! #amazonppctraining #amazon ppc for beginners #thatamazonadspodcast #amazonppc #amazonads #keywordresearchamazon #keywordresearchamazonppc #bestkeywordresearchmethodsforamazonppc #howtofindprofitablekeywordsforamazonppc #amazonppckeywordresearchtools #freeamazonppckeywordresearchtools #amazonppctutorial #amazonppctutorialforbeginners #bestpracticesforamazonppckeywordtargeting #searchqueryperformancereport
Episode 64 of That Amazon Ads Podcast Join Stephen Noch & Andrew Bailiff as they continue their journey to growing the brand, InSalted™ to $1 Million in a year! This episode dives deep into Amazon PPC optimization, product listing perfection, and conversion rate magic. Plus, a surprise guest joins the fun! Don't miss this another epic episode packed with actionable tips. ---------- Get your FREE Amazon PPC bid optimizer: Join your Discord community of Amazon PPC managers: Sign up for That Amazon Ads Masterclass Get your FREE Amazon PPC Audit ---------- CHAPTERS: ========== 00:00 – Title Card 06:00 – Introduction 02:58 – Month to Date Performance 06:41 – Bid Optimization Effects 09:10 – Campaign Genesis and tagging for performance 11:59 – What Happens from Here 15:08 – Phone-a-friend 16:25 – The message isn't perfectly simple 33:26 – The need for vid 42:35 – Stories matter 49:05 – The wrap ==========
Episode 63 of That Amazon Ads Podcast Stephen Noch & Andrew Bailiff expose the truth about the Amazon PPC influencer culture! Learn why to be cautious of software promises, the impact on PPC management, and the dangers of agencies focused on growth over profit. Don't miss this eye-opening episode! ---------- Get your FREE Amazon PPC bid optimizer: Join your Discord community of Amazon PPC managers: Sign up for That Amazon Ads Masterclass Get your FREE Amazon PPC Audit ---------- CHAPTERS: ========== 00:00 – Disclaimer 00:14 – Introduction 03:33 – The content resentment 08:02 – The whimper with software 16:11 – The worries with agencies 27:05 – Parting shot ==========
Episode 62 of That Amazon Ads Podcast Learn how to scale your Amazon brand from $6k to $100k+ monthly with Stephen Noch & Andrew Bailiff! This second episode of the series dives deep into Amazon PPC optimization, campaign restructuring, and ACOS management. Master PPC for beginners with actionable tips and strategies. ---------- Get your FREE Amazon PPC bid optimizer: https://adlabs.app/ Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9 ---------- CHAPTERS: ==========00:00 – Prologue00:10 – Introduction02:23 – Restructuring Campaigns07:09 – Campaign Grouping and Strategy07:45 – Campaign naming convention columns explained10:00 – The campaign stack11:22 – PT? PAT?13:22 – Targeting competitor keywords16:07 – Launching the campaigns18:32 – The starting bids22:17 – The keyword selection22:40 – Search Query Performance and Search Term Reports ==========
Episode #61 of @ThatAmazonAdsPodcast In this week's Amazon Advertising deep dive, Stephen and Andrew sit down with Ruben Alikhanyan, the mastermind behind PAS Agency, to unravel the complexities of 1P vs 3P. Confused about Amazon Vendor Central and Seller Central? This episode is your golden ticket to understanding the differences. Discover how to leverage both models for maximum Amazon advertising success. Learn expert strategies for Amazon Advertising, Amazon PPC, Amazon SEO, Amazon product listing optimization, and Amazon brand building. Don't miss out on this essential knowledge for dominating the Amazon marketplace. ---------- Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9 ---------- CHAPTERS: 00:00 - Prologue 00:20 - Title Card 00:26 - Introduction 01:25 - Key benefits of Vendor and Seller Central 02:50 - Brand Protection 04:23 - Switching from 1P to 3P and vice versa 07:04 - Strategies to get Amazon to cut Purchase Orders 08:30 - A risky proposition, having both 1P and 3P 10:05 - Does Amazon punish sellers from leaving 1P 13:00 - Other Vendor Central perks 15:05 - Why would anybody do 1P in the first place? 18:07 - Difference between 'ships from' and 'sold by' 19:47 - Final piece of advice
Grow Your Amazon Brand to $1 Million in 1 Year (Part 1!) Episode 60 of That Amazon Ads Podcast NEW EPIC SERIES! Stephen Noch and Andrew Bailiff reveal the strategies to scale an Amazon brand from $6,500 to $100,000 monthly in sales! This episode is packed with actionable tips on Amazon PPC (Sponsored Products, Sponsored Brands, Display Ads) for beginners & veterans alike. Learn from the experts & take your Amazon Advertising to the next level! ---------- Get your FREE Amazon PPC bid optimizer: https://adlabs.app/ Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9 ---------- CHAPTERS: ========== 00:00 – Prologue 00:20 – Title Card 00:25 – Introduction 02:09 – No shaving till $100K. 03:30 – What's in store for you for this adventure 04:27 – Step 1: The Audit 06:25 – The Monthly Performance Tracker 10:14 – A closer look at the ad console 13:00 – The essential reports 16:23 – Aggregating placements data using AdLabs vs manual 26:27 – Separating the branded vs non-branded campaigns 27:07 – Optimizing placements 30:18 – Importance of negating ASINs and Product Targeting 32:00 – Checking and cleaning up for any misattribution 34:06 – The proper way to setup single-keyword campaigns 35:33 – Structuring campaigns 36:00 – Total Performance Tab 39:58 – We've only just begun 44:00 – Summary 45:48 – Epilogue ==========
Episode Number 59 of That Amazon Ads Podcast Struggling to rank on Amazon? This podcast episode with Data Dive CEO Brandon Young is your secret weapon! Discover how keyword research, performance & conversion rates skyrocket your organic ranking with Data Dive's powerful tools. Learn from the experts Stephen Noch and Andrew Bailiff on what affects your listings and PPC campaign's success! Get our FREE Amazon PPC bid optimizer Join our FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads Masterclass Get your FREE Amazon PPC Audit Brandon Young on Linkedin Brandon Young on Facebook Data Dive Seller Systems ---------- ----------
Is ACOS a Vanity Metric? ACOS vs ACOTS Episode 58 Confused by ACOS and its role in your Amazon Advertising success?Join Amazon Advertising experts Stephen Noch & Andrew Bailiff as they debunk the myth of ACOS being just a vanity metric. Learn powerful strategies to analyze, optimize, and leverage ACOS and ACOTS for profitable ad campaigns. In this episode, we'll cover: Relation between ACOS and ACOTS. How to use Target ACOS to control ACOTS. Practical optimization tips Want to master ACOS and dominate your Amazon Ads? Subscribe for more in-depth strategies and Amazon Ads insights! Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9 ---------- CHAPTERS: 00:00 – Prologue 00:17 – Intro 01:03 – Part one recap 03:30 – How about ACOTS? Is it a Vanity Metric? 04:05 – See you next week 04:19 – ACOS and ACOTS synergy 09:00 – Taming ACOTS with ACOS 15:13 – Key decisions when making optimizations 20:38 – ACOS and ACOTS at a SKU level 26:05 – Free Tip 29:40 – Ensuring accuracy 33:23 – Final note
Is ACOS a Vanity Metric? ACOS vs ACOTS Episode 57 Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9 ---------- CHAPTERS: 00:00 – Introduction 00:19 – Title Card 00:25 – Understanding the misunderstood metric 01:38 – Is ACOS a vanity metric? 03:20 – Case Study 05:03 – Why ACOS doesn't look like it correlates to ACOTS? 07:10 – Why Ad type allocation matters? 11:00 – Both have Ad Cost hence the correlation 12:30 – Linear regression analysis 14:00 – Average benchmark of Ad sales to Total sales 15:45 – Pearson Correlation Coefficient 16:30 – Part 1 summary 18:03 – Final thoughts and what to do
Episode 56 Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9 ---------- CHAPTERS: 00:00 – Introduction 00:45 – Title Card 01:10 – A rant against a 3rd grader's homework 01:21 – How to properly audit an Amazon PPC account in an 11-step framework 01:50 – Why this matters? Importance and why you should listen to us. 05:41 – Past year's stats 06:21 – Audit process and the close rate 07:58 – Fun fact 09:40 – If you are a brand and you are spending more than $30K/month over the next 30 days, click here if you are interested in an audit: https://forms.gle/vFvMSRAqoHwyadXB9 10:10 – AdLabs Campaign Audit Checklist 10:37 – Rundown of the 11-step framework 12:50 – Account audit slide deck and how to use it 17:07 – Slide deck giveaway 18:20 – Product level efficiency levels or overall ad investment levels 21:36 – Drop comments below for more in-depth episodes. 22:06 – Placements 25:53 – Bid Management 29:19 – Search Term Reports 30:16 – Separating Tactic Allocations 31:45 – Campaign Structure 35:31 – Targeting Mix 36:48 – Budget Management 38:28 – Use of Ad Types 41:45 – Sign up for the masterclass: https://thatamazonadsmasterclass.com/ 41:49 – Dayparting Opportunities 43:00 – Listing Optimization 45:56 – On a final note
Episode 55 Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---------- CHAPTERS: 00:00 – Introduction 01:07 – What is PickFu 3:02 – Journey and milestones 04:59 – Refining audiences 05:36 – Case Study 1: Tanking Sales 08:28 – Case Study 2: Pricing Point 10:17 – What makes a good split test? 13:38 – Split Testing Sponsored Brands Ads Creatives 16:12 – Beyond just Amazon and main images 18:13 – Quick turnaround time 18:40 – Quality consumer panels and system 19:53 – Survey panels: Profitable or not? 20:14 – Audience applications 21:57 – Determining the weakest points of conversion 26:44 – The best way to connect with Justin 27:01 – https://www.pickfu.com/ 27:30 – Exclusive deals for TAAP subscribers 28:01 – A life lesson 29:25 – Podcast conclusion and key takeaways
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---------- CHAPTERS: 00:00 – Introduction 01:03 – Poll Results 2:03 – Getting them right, right from the start 04:52 – Overview 06:20 – Method 1: The Amazon suggested bids 09:16 – Method 2: The start low and inch up 10:30 – Thoughts on placement modifiers 12:56 – Method 3: The (Account) Average CPC 15:09 – Pseudo RPC Method 16:51 – Method 4: The Converting CPC 18:52 – What does not work? 20:00 – How to make it work? 24:30 – Case Study: Zero-dollar CPC (zero clicks, 1 order) 26:17 – Ad Labs / Destination Ad group's Target CPC 26:38 – How Revenue Per Click helps in 2 bid optimization scenarios 26:54 – On high AcoS keyword 28:25 – Use Target CPC of destination ad group 31:20 – Best approach 32:07 – Sidenote: Bulk Sheet 33:42 – Final thoughts
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ----------
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ----------
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ----------
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---- On today's milestone 50th episode, we bring on the friend who inadvertently made us do this podcast for almost an entire year just to get him on. You won't want to miss this one. He shares how deploying an “Omni-Channel” media strategy off-Amazon helped his brand rapidly scale ON Amazon. We talk about: 1️⃣ Why you shouldn't “Put all your eggs in one basket” on Amazon 2️⃣ The ROI of deploying to other advertising platforms 3️⃣ Tools for solving the attribution dilemma in the omni-channel landscape 4️⃣ The blue ocean opportunity still on Amazon
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ------ CHAPTERS: 00:00 Introduction 02:15 Meet Carly McMillen 04:00 Does PPC help with Organic Ranking? 06:30 The "Customer Happiness" Index 9:35 Why SEO Doesn't Always Work 13:37 How PPC can sometimes HELP your organic rank 20:52 How PPC can sometimes HURT your organic rank 22:45 Using Deals to boost organic rank 28:17 Testing and Re-testing your keyword ranking strategies 34:19 Does Amazon like you? 37:55 Ranking strategies with Helium 10 40:00 Final Thoughts and Conclusion ▶️ Connect with Carly: LinkedIn: https://www.linkedin.com/in/carly-mcmillen-39b9b511a/ Carly's Website: https://www.ppcfarm.com/ Email: carly@ppcfarm.com
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ ---------- CHAPTERS: 00:00 Introduction 02:53 Why Target ACOS Matters 04:30 The Key to Breakeven ACOS: Pre-Ad Profit Per Sale 16:59 The Nuances in Vendor Central 21:17 What to Consider with Target ACOS 23:31 The Strategy Behind Breakeven Advertising on Amazon 24:52 Diving Deeper into Advertising Strategies and Tactics 25:23 Understanding and Setting Target ACoS 27:37 Tactical Insights on Brand Defense and Keyword Targeting 30:55 Strategic Considerations for Ranking Keywords and Investment Levels 46:24 Final Thoughts on Target ACoS and Strategic Advertising
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