Podcasts about junglr

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Elizabeth Greene as they chat about helping business owners who sell on Amazon and feel lost in the jungle with a butter knife. Elizabeth Greene is the founder of Junglr, an Amazon advertising agency built on one core principle: simplify to scale. A former Amazon seller herself, Elizabeth understands the challenges of standing out in an increasingly saturated marketplace. Drawing on deep industry insights and firsthand experience, she helps brands cut through the noise and grow strategically — often to eight figures and beyond. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai

In this episode of the DMI podcast, host Will Francis⁠⁠ speaks with Elizabeth Greene, co-founder of Junglr, a specialist agency for Amazon advertising. As someone who works in a niche world of Amazon ads, Elizabeth breaks down how they actually function within the wider Amazon ecosystem, and provides insightful tactics on how to use them effectively for business growth on the platform.Elizabeth's top 3 tips:1. Focus on sponsored products2. Understand and master bid management3. Fit your products to the right relevancyTimestamps0:00:51 - What are Amazon Ads? 0:02:13 - Where do Amazon Ads Appear? 0:03:59 - How are Amazon Ads Unique? 0:10:24 - Order Velocity, Conversions, and Relevancy 0:13:38 - Trend Watching and Product Differentiation 0:23:48 - The Impact of TikTok Shop on Amazon 0:31:47 - The Perception of Amazon-Centric Businesses 0:38:04 - Scaling with Amazon Ads, with metrics like TACOS 0:43:48 - The Interplay of Ads and Organic Growth 0:49:25 - Consumer Behaviour and Search Specificity 0:55:54 - Top Three Tips for Amazon Advertising Beginners -----------------------The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠⁠website⁠⁠, ⁠⁠Apple Podcasts⁠⁠, ⁠⁠Spotify⁠⁠, and ⁠⁠YouTube⁠⁠.Check out the DMI's extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! ⁠⁠Join for free today⁠⁠.If you enjoyed this episode, please leave a review so others can find us!

What's the secret to successful Amazon ads? For that and more, follow us here and subscribe to our YouTube channel!In this episode of Built Online, we talk with Elizabeth Greene, the founder of Junglr.com, an Amazon advertising agency, to discuss the ins and outs of selling on Amazon. We dive deep into the importance of well-crafted product listings, the power of sponsored product ads, and how to effectively manage ad spend for founder-led brands.------------ELIZABETH GREENE:- YouTube: https://www.youtube.com/@Junglr- Website: https://junglr.com/- Facebook: https://www.facebook.com/ElizabethatJunglr- Instagram: https://www.instagram.com/junglr_llc/- LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/------------BUILT ONLINE:- YouTube: ⁠https://www.youtube.com/playlist?list=PLk036m54SJk6QNkrBK_Y17ND7OYIoALSx⁠- Spotify: ⁠https://open.spotify.com/show/0OBIOzNIaEvHC4c3iGPrwP⁠- Apple Podcast: ⁠https://podcasts.apple.com/us/podcast/built-online-podcast/id1661426024⁠------------ABOUT EVERBEE:- Website: ⁠https://everbee.io/⁠- YouTube: ⁠https://www.youtube.com/@helloeverbee⁠- Blog: ⁠https://everbee.io/etsy-seller-blog/⁠- TikTok: ⁠https://www.tiktok.com/@everbee.io?lang=en⁠- Instagram: ⁠https://www.instagram.com/everbee.io/⁠- Facebook Community: ⁠https://www.facebook.com/groups/416630082921388⁠

If you need to understand the mechanics and exactly how to win on Amazon PPC, then this is the show for you! Co-Founder and CEO of Junglr.com Elizabeth Greene drops some serious advertising Juicy Nuggets and gives us what she is excited about in 2025!  Always Off Brand is Ecommerce Simplified, Learn & Laugh!    Guest: Elizabeth Greene LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/ Website: https://junglr.com/ YouTube Channel: https://www.youtube.com/@Junglr   MAGIC MIND SPONSORSHIP:            Get 45% off the Magic Mind bundle with with my link:   https://magicmind.com/alwaysoffbrandjan          QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 29 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

In this episode with Elizabeth Greene from Junglr, we share 6 smart ways to win on Black Friday. Stop wasting time refreshing Ad Console—it's not showing the full picture. We'll show you why Business Reports are your real MVP. Bleeding keywords? Gone. Runaway budgets? Handled. Data delays? Laughable. We'll also cover why untested keywords and runaway budgets can ruin your sales. If your prep work fell through or you're still scrambling, this is the no-fluff guide you need to stay in control and win big. We'll see you in The PPC Den!

We had the honor of hosting Elizabeth Greene, Co-Founder of Junglr, who's revolutionizing Amazon Advertising for founder-led brands. Elizabeth shared her inspiring journey from Amazon seller to industry expert, and she unpacked actionable strategies that are helping brands leverage Amazon's unique advertising power to drive both paid and organic growth. Here's What You'll Learn:

Ready to take your Amazon PPC game to the next level? Join us as we chat with Elizabeth Greene, Co-Founder of Junglr, and uncover the secrets to mastering Amazon PPC! Elizabeth shares her unique journey, expert tips, and actionable strategies for eCommerce sellers to dominate their PPC campaigns and skyrocket sales. Don't miss out on these valuable insights!

Welcome to the eCommerce Lab Podcast! In this new episode, we are privileged to have Elizabeth Greene, co-founder of Junglr and one of the leading experts in managing PPC campaigns on Amazon. Elizabeth will share her knowledge on one of the biggest challenges sellers face on Amazon: how to effectively scale advertising campaigns without a high cost per click (CPC) becoming a barrier.Throughout the conversation, we will cover crucial topics such as advanced keyword optimization, precise targeting, advertising budget management, and strategic use of different campaign types to maximize return on investment (ROI). Additionally, we will explore best practices for balancing growth with cost control and how to adjust strategies based on market fluctuations and competition.This video is a must-watch for those looking to improve the performance of their PPC campaigns, especially if they are already facing high CPCs but want to continue growing profitably on the platform. Don't miss it!#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe

The rapid changes in Amazon's policies have had a significant impact on sellers. From sudden adjustments in FBA reimbursement claims and stricter listing requirements to escalating fees, sellers find themselves constantly adapting to maintain profitability and compliance. In this episode, Chris McCabe speaks with Elizabeth Greene from Junglr‬ to delve into how sellers can navigate these changes by asking better questions, making informed decisions, and maintaining a holistic view of their business operations.

In this episode, Michael and Elizabeth Greene from Junglr discuss Amazon's new tool – the SKU Economics Report. They explain how it can help you optimize your advertising campaigns and boost profitability. Are you losing money on Amazon PPC due to a lack of precise cost data? The SKU Economics Report eliminates the headache of analyzing costs and revenues. It helps you identify your most profitable products and understand which advertising strategies truly work. We'll see you in The PPC Den!

In this episode of the PPC Den podcast, Michael and Elizabeth Greene from Junglr discuss how to forecast costs and results for Amazon advertising campaigns. They explain how to estimate costs, order numbers, and ACOS before launching a campaign. Elizabeth also shares where to find important data like search volume, CPC, and CVR. You'll learn how to budget and set realistic expectations to get the best results from your Amazon PPC efforts. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We'll see you in The PPC Den!

In this week's podcast episode, Elizabeth Greene, Co-Founder of Junglr, reveals invaluable insights on leveraging Product Opportunity Explorer data to outpace your competitors on Amazon. With the platform boasting over 2 million active sellers, navigating the marketplace can feel like traversing a treacherous jungle. Elizabeth simplifies the process, drawing from her extensive experience as a former Amazon seller to help businesses achieve eight-figure revenue goals. Tune in to discover how to harness the power of POE data to pinpoint lucrative niches, optimize product listings, and anticipate market trends. Elizabeth's strategic approach equips sellers with the tools they need to thrive amidst fierce competition. Don't miss out on this must-listen episode for actionable strategies to dominate the Amazon marketplace! Takeaways:Product Opportunity Explorer (POE) is Essential: It's described as a gold mine for Amazon sellers, offering valuable insights to help beat the competition.  Competitive Analysis: By analyzing POE data, sellers can gain insights into their competitors' product performance, pricing strategies, and customer engagement metrics, allowing them to refine their own offerings for better competitiveness.Optimizing Product Listings: POE data can help sellers optimize their product listings by identifying high-demand keywords, product attributes, and listing elements that resonate most with customers, leading to improved search visibility and conversion rates.  Forecasting Trends: By analyzing historical data and trend patterns within POE, sellers can anticipate emerging market trends and consumer preferences, allowing them to proactively adjust their product strategies to capitalize on future opportunities. Enhancing Product Selection: POE data empowers sellers to make data-driven decisions when expanding their product catalog, helping them choose products with the highest potential for success based on demand, competition, and market trends. Monitoring Performance: Continuously monitoring POE data allows sellers to track the performance of their products over time, identify areas for improvement, and pivot their strategies to maintain a competitive edge in the ever-evolving Amazon marketplace.  Quote of the Show:In the world of data analysis, understanding Amazon's metrics glossary is like unlocking the secret language of success. Dive into it, and you'll accelerate your understanding faster than you ever thought possible. Links :Website: https://www.junglr.com/ Linkedin: https://www.linkedin.com/in/elizabeth-greene-junglr/ Facebook: https://www.facebook.com/ElizabethatJunglr/ Youtube: https://www.youtube.com/@JunglrWant To Level Up Your Business? Register With Our SponsorsViably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends  and start your application today.

Learn how to master Amazon PPC with our comprehensive guide on placement percentages and campaign bidding strategies. Our expert insights reveal the common pitfalls and best practices for optimizing your ad spend. Join Steven Pope from My Amazon Guy and special guest, owner of  @Junglr , as they break down the complexities of Amazon PPC to help you achieve higher visibility and better rankings. Don't miss out on these essential tips for boosting your Amazon sales!#AmazonPPC #AmazonAdvertising #eCommerceTips #PPCStrategies #AmazonSEO→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAGJoin My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Placement Percentages Overview00:31 - Campaign Bidding Strategies02:35 - Effectiveness of High Top of Search Placement03:31 - Real-World Outcomes of High Placement Percentages04:42 - Proper Use of Placement Percentages06:01 - Managing Placement Percentages in Campaigns07:02 - Potential Pitfalls and Best Practices07:43 - Introduction to Guest: Elizabeth Green of JunglrSupport the Show.

Two Amazon experts, Steven Pope from My Amazon Guy and PPC specialist Elizabeth Green of Junglr, joined forces to unravel advanced PPC techniques tailored to maximize your Amazon advertising efforts. They delve into the nuances of budget management, explore the efficacy of different match types, and discuss strategic placement percentages to boost product visibility and sales. This comprehensive tutorial is ideal for Amazon sellers eager to fine-tune their PPC strategies and elevate their marketplace success.#AmazonPPC #PPCTechniques #DigitalMarketing #PPCStrategy→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Overview00:05 - Advanced PPC Techniques with Elizabeth Green00:31 - Technique 1: Budget Limitation in PPC02:01 - Discussing Impact of Budgets on Organic Sales03:30 - How to Manage Budget Caps and Bidding Strategies06:48 - Importance of Strategic Budget Management in PPC12:52 - Transition to PPC Match Types15:03 - Discussing the Efficiency of Various Match Types25:00 - Deep Dive into Placement Percentages36:00 - Summary and Conclusion of PPC TechniquesSupport the Show.

Join us this week as we delve deep into the world of Amazon with Elizabeth Greene, Co-Founder of Junglr, an Amazon Seller Growth Agency. With over 2 million active sellers on Amazon, navigating this crowded marketplace can be daunting, but Elizabeth is here to guide us through the jungle and uncover hidden growth opportunities. Drawing from her experience as a former Amazon seller, Elizabeth simplifies complexity to help sellers achieve eight-figure revenue goals. In this episode, she shares insider tips on the Product Opportunity Explorer Deep Dive, revealing how to identify untapped market segments and capitalize on emerging trends. Whether you're a seasoned seller or just starting out, Elizabeth's approach will inspire you to rethink your strategy and scale your business efficiently. Tune in now and unleash the power of Product Opportunity Explorer Deep Dive with Elizabeth Greene. Subscribe for more actionable insights to thrive in the world of e-commerce! Takeaways:Understanding Product Opportunity: The Product Opportunity Explorer Deep Dive is crucial for Amazon sellers who want to identify potential product opportunities. Research Process: The Deep Dive involves extensive research to find products that are not only profitable but also align with the seller's business goals.  Target Audience: Sellers need to understand their target audience and what products would appeal to them.  Market Analysis: Conducting a thorough market analysis helps in identifying gaps and opportunities within the Amazon marketplace.  Data-Driven Decisions: Using data-driven insights from tools like Product Opportunity Explorer can guide sellers in making informed decisions about product selection and market entry.  Adapting Strategies: Sellers should be willing to adapt their strategies based on market dynamics and changing consumer behavior.  Maximizing Profits: The goal of the Product Opportunity Explorer Deep Dive is to maximize profits by identifying untapped market segments and niches.  Continuous Improvement: Successful sellers continuously refine their product selection process and leverage tools like Product Opportunity Explorer to stay ahead of the competition.  Quote of the Show:Search Query Performance Report - a phenomenal tool that's just as exciting as it is less talked about. It provides valuable first-party data, making it essential for staying ahead in the Amazon trajectory of 2023. Links :Website: https://www.junglr.com/ Linkedin: https://www.linkedin.com/in/elizabeth-greene-junglr/ Facebook: https://www.facebook.com/ElizabethatJunglr/ Youtube: https://www.youtube.com/@Junglr Want To Level Up Your Business? Register With Our SponsorsViably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends  and start your application today.

Wondering how to start with Amazon ads? Join Michael and Elizabeth Greene from Junglr in our podcast. They'll show you how to start with Amazon ads, like picking the right kind of ad, setting them up easily, and choosing the best words and prices for your ads. Great for beginners who want easy steps to get better at advertising. We'll see you in The PPC Den!

Get our FREE Amazon PPC bid optimizer! Join our FREE Discord community of Amazon PPC managers!  Sign up for That Amazon Ads Masterclass! — Back with another epic Amazon PPC debate, this week we're talking about Single Keyword Campaigns. Should you be limiting your campaigns to 1 keyword in each? 5 in each? Or is it 10? FInd out on this week's episode! We're joined once again by the always insightful Elizabeth Greene, Co-Founder of Junglr, and an awesome special guest, Keith Mander, who is the Founder of Yuca, and got connected to us through our Discord community. These two go head-to-head and discuss this highly controversial topic with a great back-and-forth discussion to help YOU decide what strategy is best for you.

Get ready to crack the code on balancing a booming career while managing a bustling household, as Elizabeth Greene of Junglr stops by for a riveting chat. Grasping the art of simplification and prioritization, Elizabeth imparts her wisdom on how she keeps her large family and a thriving Amazon-focused agency flourishing. The conversation reveals her journey from arbitrage to shaping a formidable agency, diving into the challenges of navigating the competitive and ever-evolving Amazon landscape.Scaling an Amazon business is no small feat, and this episode is packed with strategic gems. We uncover the finesse required for structured ad campaigns and optimizing sales, as we dissect the intricacies of Amazon advertising controls and the necessity for meticulous management to hit those profit targets. If you're in pursuit of actionable strategies that could catapult your brand's presence on Amazon, this is the masterclass you've been waiting for.And for those who thirst for knowledge, Elizabeth generously extends an invitation to her live Q&A sessions, a treasure trove of insights, held every Thursday. Whether you're a seasoned seller or just dipping your toes into the Amazon waters, this conversation is your beacon, guiding you through the complexities of ad campaigns and providing a roadmap for maximized sales and profitability. Join us and be part of the conversation that could redefine the way you approach Amazon.LINKS & RESOURCES:Learn more about Junglr: https://www.junglr.com/Follow Elizabeth on LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/➡️ Ready to go deeper into your Amazon FBA journey to accelerate your success? Get your hands on ALL of the Brand Fortress HQ resources, mentorship, and knowledge base by visiting us at BrandFortressHQ.com

In this episode, Elizabeth Green of JUNGLR, offers a heartfelt reflection on her upbringing in a large homeschooling family and the profound impact it has had on her life. The conversation touches on a myriad of themes, from measuring brainwaves to familial relationships and societal expectations. Elizabeth candidly discusses her aspirations of becoming a devoted wife and mother, delving into the complexities of societal pressures, her introverted nature, and her longing for a larger family while navigating personal insecurities. You can contact Elizabeth here - https://www.linkedin.com/in/elizabeth-greene-junglr/ Join my FREE 3 day Goal Setting Masterclass here - https://bit.ly/getyourgoals101 Find out more about the Amazon Collective Mastermind Retreat in March here - www.theaustralianseller.com/nsw Register your interest in the Entrepreneur's Retreat in June here - https://www.eventcreate.com/e/ssh

Ads Versus Authenticity: Does PPC Undermine Organic Search Relevance on Search Results? Episode Summary: In this insightful episode of Seller Sessions, Danny McMillan welcomes Elizabeth Greene, an Amazon advertising expert and co-founder of JUNGLR. They delve into the dynamic world of Amazon advertising, discussing the platform's latest changes and what they mean for sellers looking to scale their businesses. From exploring the nuances of PPC strategies to the evolving role of AI in Amazon's ecosystem, this episode is a must-listen for anyone looking to stay ahead in the competitive world of Amazon. Danny McMillan's Discussion on Amazon's Search Matching System Danny McMillan expands on this by discussing the evolution of Amazon's search matching system. He explains that Amazon initially used a lexical matching system where single words were indexed. Over time, this evolved into semantic matching, which considers the context of the words, and further advanced with the introduction of BERT (Bidirectional Encoder Representations from Transformers). BERT enhances the understanding of language, allowing for more human-like interpretations of search queries. Concerns About Ads in Amazon Search Results Despite these advancements, Danny points out a significant concern: the search results pages on Amazon are increasingly populated with ads. This heavy ad presence pushes down organic search results, potentially conflicting with Amazon's goal of delivering the most relevant search results. Danny questions whether there might be a shift in focus to increase relevance in search results around ads, as Amazon's primary goal is to ensure a great search experience, regardless of whether they come from organic search results or paid ads. Speculations on the Future of Amazon's Search Relevance He also speculates about the future of Amazon's approach to handling the balance between ad-driven and organically relevant search results. He acknowledges that while there are certain limitations on what keywords can be targeted in ads, the control largely lies with advertisers who are paying for ad placements. This creates a dynamic where the relevance of search results could be at odds with paid ads in terms of overall relevance. Danny suggests that this might lead to customer frustration if they don't receive the level of relevant search results and ponders how Amazon will address this issue going forward… If indeed they will, as this is a massive profit center for them. Key Topics Discussed: The Future of PPC on Amazon: Elizabeth shares her thoughts on where PPC is heading in the coming years, including the impact of new tools and features. Challenges and Opportunities with Amazon Ads: Discussion on the complexities and potential of Amazon's advertising platform, including the importance of data access and budget rules. Amazon's Algorithm Evolution: Danny and Elizabeth discuss the progression from lexical to semantic matching and the introduction of BERT, exploring its impact on search results and PPC. Relevance in Amazon Listings: A deep dive into the importance of relevance in product listings and how Amazon's algorithm interprets this. AI's Role in Enhancing User Experience: The conversation turns to how AI is influencing shopping experiences on Amazon, with a focus on listing optimization and the potential future shifts in strategy. Optimising Product Images: Insights on the significance of correctly categorising product images for better alignment with Amazon's search algorithm (image attributes). Recommended Resources: Junglr Website: Explore the services offered by Elizabeth's Amazon ad agency. Elizabeth Greene on LinkedIn: Follow Elizabeth for more insights into Amazon advertising. Conclusion: This episode of Seller Sessions with Elizabeth Greene offers valuable insights into the current trends and future directions of Amazon's advertising landscape. Whether you're a new seller or looking to scale your existing business, understanding these dynamics is crucial for success on the platform.  

Are you ready to skyrocket your knowledge of Amazon PPC? In this TACoS Tuesday episode, prepare to be amazed as we bring you the secrets of the trade from none other than Elizabeth Greene, the co-founder of Amazon ads agency Junglr. Dive into the world of data analytics and learn why understanding the numbers behind the numbers is crucial. Whether you're a beginner or a seasoned seller, we've got insights that are bound to give your Amazon PPC game a boost. We talk about the core strategies for launching new products, from using supplementary keywords to strategic ad placements. We uncover the importance of context when branching into new markets and how to leverage different keyword match types to target specific search terms. Learn about optimizing strategies for Black Friday and Cyber Monday, and how to manage your budget effectively during these peak seasons. Lastly, ignite your understanding of advertising for branded products on Amazon. We debate the significance of tracking the share of search and using Search Query Performance reports, and reveal our strategies for advertising for products with only a few relevant keywords. Tune in and take away valuable strategies and insights that will elevate your Amazon advertising game to new heights.   In episode 511 of the Serious Sellers Podcast, Shivali and Elizabeth talk about: 00:00 - It's Time For Another TACoS Tuesday Episode! 05:34 - Evaluating and Auditing PPC Strategy  08:10 - Analyzing Ad Spend Efficiency and Impact 12:34 - Advertising Strategy and Keyword Targeting 17:45 - Advertising Strategy for New Product Launch 25:32 - Keyword Research Using Helium 10 30:51 - Using Keywords and Sales Volume 36:31 - Optimizing Bids for Better Ad Performance 42:22 - Control Ad Spend, Gain Campaign Impressions ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Shivali Patel: Today, on TACoS Tuesday, we answer all of your PPC questions live, as well as discuss what you could be doing in terms of launching and auditing your PPC campaigns during the Q4 season. Bradley Sutton: How cool is that? Pretty cool, I think. Want to enter in an Amazon keyword and then within seconds, get up to thousands of potentially related keywords that you could research. Then you need Magnet by Helium 10. For more information, go to h10.me/magnet. Magnet works in most Amazon marketplaces, including USA, Mexico, Australia, Germany, UK, India and much more. Shivali Patel: All right, hello everyone, and welcome to another episode of the Series Dollars podcast by Helium 10. I'm your host, Shivali Patel, and this is the show that is our monthly TACoS Tuesday presentation, where we talk anything and everything Amazon ads. So today we have a special guest with us, and that is Elizabeth Greene, who is the co-founder of an Amazon ads agency called Junglr. So with that, let's go ahead and bring her up. Hi, Elizabeth, how are you? I'm doing well, how are you? Elizabeth: Very good. Shivali Patel: So, nice to have you on. Thank you for joining us. Elizabeth: Yeah, thanks for having me. These are always, always fun. Shivali Patel: And what an exciting time to be talking about Amazon ads to a fat. It's cute for you. Oh my goodness, you must be slammed. Elizabeth: Life is a little bit crazy right now, but you know it comes with the territory. Shivali Patel: So it does. It is peak season I see we have someone coming, so it's a very exciting time to be in business and I'm looking forward to reading your questions and hopefully having Elizabeth answer them Now. The first question here says what can you suggest for a beginner like me, who is just starting out, and what and where can I learn to grow as much as possible? Elizabeth: I would actually say there's two skills that one, in the beginning, none of us have, and they are skills and they can be learned, even though they're considered more quote, soft skills. Data analytics made it not as much. Shivali Patel: My two things are going to be. Elizabeth: Data analytics and communication skills Community Asian sales are, you're going to find, are quite important when it comes to management of accounts management of accounts that are not your own. So if you are, even if you're a brand manager in a company or, you know, obviously, at an agency seller and a sourcing person, okay then I'm going to go with data analytics. Data analytics are going to be your friend. The things that I've kind of discovered have been, like you know, sort of mind blowing. For me are the numbers behind, the numbers Meaning. So when you're trying to evaluate ACoS, right, a lot of people are like, oh, it costs one up, it costs with down. Great, I know this, I can look at the account. What the heck am I going to do about it? Data analytics really good data analytics not only tell you the what, but the why and then the what next. So you're, if you can get really really good at the why and the what next, that's going to really set you apart and the way that I kind of have come to it. This is my own personal journey. Maybe there's other people who are way smarter than me, have way better journeys, but for me it has been, again understanding the numbers behind the numbers to have, for example, right, you start in a little bit of a way, it's kind of like the matrix. Elizabeth: So when you're breaking down, say ACoS, right, you go, okay, ACoS one up, big, else one down. Why right, what the heck happened? You're like, oh, wait, I can calculate ACoS by ad spend divided by ad sales. Okay, so it's either that ad spend went up and sales remain consistent or went down, or ad sales went down and spend remain consistent. She like, oh, okay, there's those two variables. Okay, now I can say, okay, ad spend increased. And then I can go, okay, ad spend increased. Great, I know that why. And then you're like, okay, so I can calculate my ad spend by my cost per click, by my number of clicks. Elizabeth: So either my cost per click went up or the number of clicks happening in my account went up. And then you can look at those two variables and go, oh, okay, it's the number of clicks. Why? Oh, I just launched a whole bunch of new stuff. Okay, that's why. Or my cost per click went up exponentially. Why? Maybe you know, it's just a natural market change thing. Talking about prime time, peak season, now you're probably going to see cost per clicks going up. It's a market thing. Versus other times you might have aggressively increased a whole bunch of bits in your account and so then you go check back. So data analytics that's the way I view it. I am not classically trained on data analytics, I just have looked at it for over five years now and tried to figure out the what the heck is going on a question and the what to do about it questions, and so those. That's my way of sort of. I've learned to sort of peer into the matrix. So if you can get really good at understanding not just what the data is but what it's telling you, that's really going to get you to the next level. Shivali Patel: Definitely, and I think a lot of people have very different strategies. I think Elizabeth's strategy, you know, is definitely one you should take into consideration. But also, the best way to learn is going to be trial and error and until you're really sifting through your own data, I think it's going to be hard to you know gauge sort of what's happening. I think a lot of things in business are just as they come. Now I want to kind of take the other side of that and go into, let's say, somebody's not a beginner, right, somebody's been selling for a while. They're more established. What do you recommend to somebody who might be evaluating or trying to audit their own PPC strategy? Elizabeth: Next level is going to be evaluating things on a per product level. And let me clarify when I say per product, I mean per listing. The reason why is the data gets kind of funky when you pull it down to a skew level. You definitely can, but there's some nuances that you really want to be aware of that can kind of lead you in the wrong direction if you're looking at a per skewer, per child days and level. But if you can start looking at your ad strategy, your sales growth, everything through the lens of listings, that's really going to take you to the next level. Shivali Patel: So when you see listings, are you talking about maybe like the conversion metrics? Are you looking at the keywords that you're using, sort of what is like the underlying factors? I guess all the above. Elizabeth: Honestly, but to make sense of it all. Because, to your point, like force for the trees, if you look at like everything, then do you walk away being like I have no idea what in the world I'm supposed to focus on? So the way that we've begun looking at it and the reason why we started looking at it like this is because we managed several clothing accounts. Talk about complexity, talk about force for the trees. You're like where in the world do I start? And you want to make impact on these accounts. Right, you can't just like all right, I did my bit, adjustments and call it good. Like you really want to get at our hands dirty and like really start improving the accounts. But you're like where in the world do I focus? So what we've started doing is percentage of total have been a little bit of a game changer. They're not, it's not the newest thing on the block. A lot of people use this percentage of total, but the two things that we look at is the percentage of total sales of each. Again, we're talking about a listing level. Again, reason clothing you have up to hundreds of different SKUs on a per listing level. Like how the heck do you make sense of it. So how do we make sense of it is rolling it up to the parent listing level and then looking at the percentage of total ad spend, again on a per listing. Elizabeth: So this gives you a lot of clarity into what products are driving the most sales for the brand. And then, what products are we spending, are we investing the most ad spend on? And when you look at it this way, it's very common to have these things happen in the account. If you haven't been paying attention to them, you oftentimes will see like oh wow, this product's driving 2% of my total sales volume and I'm spending 10% of my total ad spend here. Like that's probably a discrepancy. Maybe I should go and adjust those ads. So that gives you a lot of clarity. And then to court of gauge because again we're an ad agency, so ads are the thing that we focus on the most to help and drive improvements for the brands is we will look at the impact of the total spend on that per product. So again, percentage of total ad spend, and then we'll look at what we call like quote ad spend efficiencies, meaning ACoS, Total ACoS, ad sale percentage, also the delta between your ad conversion rate and your total conversion rate. Our unit session percentage is actually really helpful gauge. And so we're like, okay, we're investing most of our dollars here. How is our efficiency on that large investment? Elizabeth: And then you can sort of pinpoint like, oh, wow, I'm investing most of my ad spend into this product, to the point of like 5% of total brand sales, 13% of total ad spend investments. And wow, the ad spend investments are really unprofitable. Now, if you're in a launch phase, there might I mean there's context that you need to add to the numbers, to the point of like telling the story with data. And if you're managing the brand, you probably know the context. But at least it goes as okay. So here's two products we should dig into more. Here's two products we need to probably invest more of our ad spend on. And it really starts to clarify things when you really kind of understand how to see the picture in that way. Shivali Patel: To kind of follow up on that how do you really end up deciding which keywords to go after, as well as, maybe, how to really structure them into campaigns in accordance with your budget, because I know that's different for everyone? Elizabeth: Yes, it definitely is. We will always focus on relevancy first in the beginning. Now there are certain times if you're doing like a brand awareness play or you're like, wow, I've really targeted my market and I need to branch out, like what's the next hill? Absolutely go after categories, you know like, go after those brand awareness plays. But if you're in the beginning and you're in a launch, the nuance of Amazon advertising is you're not building, you don't build the audience. Amazon has built the audience for you. Elizabeth: All we're looking to do is use specific keywords or search terms to get in front of the audience that is already existing and that's where relevancy comes in. So you're saying where is my specific shopper? What are they using to search for products like mine? And I need to make sure I'm showing up there. So we're always going to prioritize that. That typically is going to get you better conversions, you know, better clicks, more interactions with your brand and which leads to more sales. And then also on the flip side, and if you're doing this on launch, it is a really good product sort of evaluation, because if you're showing up exactly in front of your target shoppers and your click rate is terrible and your conversion rate is terrible and like nobody's buying, there's probably a signal that maybe there's things to adjust with the listing or other factors that you should look into. Shivali Patel: Do you ever go into, like branch into, I guess, supplementary keywords where maybe it's not exactly for the product but it's maybe like a related product, and where do you really place those sort of ads? Elizabeth: Yeah, so when we'll do it is really dependent on the overall performance and the ads spend or profit goals, right? I mean, it seems so stupid, simple, but if you are advertising more, you're going to be spending more, and if you're struggling to bring down Total ACoS or ACoS again, ad spend divided by ad sales, the one thing you can control with ads is ad spend. So in those cases when we're looking to bring down Total ACoS, we're typically looking at pulling back on ad spend. So if a product or brand is in that phase, I'm not going to be like let's launch all these broad things and we're not quite sure how they're going to convert, right? So context is really key here, but when it comes to branching out, it really is dependent. Elizabeth: You will find certain products on launch where, like, for some reason, it's really difficult to convert on the highly relevant terms but, like adjacent markets or, to your point, like somewhat related keywords or related products, actually work really well. So we're always going to prioritize what's working. So if we're like finding all of these search terms that are popping up through, like, say, broad match or autos or something, wow, we weren't aware that this is actually a really great market for us. But it's very obvious, looking at the data, that's something that we should, that's a direction we should go in. Then obviously we'll push towards that direction. But depending on if we're going to like decide to branch out on our own, it probably is highly dependent on the ad spend and then also sort of the phase of the product, meaning like how we kind of conquered everything and what's our next play. Shivali Patel: And in terms of when you are launching, yes, we're going for the most relevant keywords, right, that are where you can find your target audience. But what about in terms of exact match, like yes, are you going directly into exact match and auto and broad all at the same time? Are you just kind of doing exact first and then branching into auto? Elizabeth: Yeah, so we do like exact first. I'm still a huge fan of like all the above, exact phrase and broad. The one thing that we have found is like within your exact match, you can just be more specific on what search pages you're spending your ad dollars on. So if you, especially if you have limited budgets in the beginning and you're like, hey, I really want to make sure that I hyper target these keywords, exact match makes a lot of sense. Now, if you're talking about you like branching out, we're still going to prioritize putting a higher bids on our exact match keyword. So we're still going to try and have most of. Elizabeth: Let me say this if you're going to be aggressively spending on a specific search page, you're like I've identified this keyword, this is my ranking keyword, I'm going to put a lot of budget behind it. Exact match all the way. Now I don't want anyone to say that clip and be like wow, she hates broad and freight. Like, no, I love all the above. Like we run autos, run multiple autos, category targeting, like all the above, do it. But if you're trying to get really aggressive with something, it's just it's the nature of how the match type works more than like it's quote best, because they don't really think it is. Shivali Patel: Now I do see that we have some new questions, so let me go ahead and pop them up. We have can you give a refresher on how people can do modifiers, since nowadays exact sometimes performs as phrase match and phrase sometimes is like broad. So if someone wants to make sure that an exact is that exact two word phrase is adding plus in the middle self that. Elizabeth: Yes, it does, but caveat, it only officially does in sponsor brand ads. If you look at the document, I mean I gotta go check it because they're like they keep updating the documentation on the slide and like not notifying us. But from my understanding and from the reps I've talked to, and also the search storm reports, I've seen modified broad match I don't believe a hundred percent works all the time in sponsored product ads, which is super annoying. So for those of you listening who are unaware of what a modified broad match is or modified search terms, modified broad match is a thing in sponsor brand ads. So the way that broad match keywords work in sponsored brand ads and they have sense care that over to sponsor product ads is that it cannot only target. You know we do classic broad match, right, you can put keywords in the middle, you can swap stuff around. But like if I had the keyword running shoe, right, both the word running and the word shoe must be present in the search term for your kind of traditional sponsor product broad match. It's not the case anymore. Elizabeth: You can target what's called related keywords. So for example, one would be like sneaker, right, it's kind of related to running shoe. And if you wanna say. I stuck a screenshot out on LinkedIn not that long ago and I was like, how is this relevant? Like one of them, it was like targeting like a bread knife and the search term that it triggered was like ballerina farm, go figure, I don't know, but like, so you can get like this really weird, funky stuff. So what we do to kind of combat that one, just keep up on your negatives these days, like, keep a sharp eye on your search and reports and add those negatives. Elizabeth: But the one thing that you can do is just sort of like to Bradley's point make each those individual words have to show up is if, in front of each of those words that you want to make sure are present in the search term, you can add a little plus symbol. So in the example of like, say running shoes, I would say plus shoes, plus what is our running whatever? Plus running, plus shoes, right, and then that would trigger to the algorithm. Okay, you have to use these things inside of your searches, which again is a factor in sponsored brand ads. If you look at the documentation, they do say that modified broad match is a thing and it's been a thing for a while. I just hasn't been super popular. But I haven't read documentation that they've rolled that over into sponsored product ads. I don't think it's a bad idea to get in the practice of using modified broad match and sponsored product ads though. Shivali Patel: Okay, thank you for answering that question. We also have another one that says I'm going to be launching a brand new store for FBA and Shopify for my own manufactured product. What will you suggest that I do for the first few months? Elizabeth: Well, I'm gonna assume that the question is saying, with ads because that's my area of expertise like new product launches, there's a lot. So definitely follow @HumanTank because they way more than just add advice to offer you. But as far as the advertising, I would prioritize keyword research for the product launches. That actually would be really helpful when you're trying to vet even the space for your particular products. And then I would again, I would hyper focus on relevancy in the beginning. I would run that in exact match, probably high bids. Elizabeth: In the beginning you're looking for two things. You're looking to get eyeballs on your product, ideally those eyeballs conferring to sales that is remain to be seen, based on how appealing your product is to the market and how good your search pages et cetera. But you want to get eyeballs in the product and then you want to use those eyeballs to sort of vet again how much these shoppers like your particular product for purchase. So that's what I do. I would focus on those again for like the first couple weeks is typically what we do, and then you might sort of branch out into phrase match run, auto campaigns et cetera. Now here's a trick is how many keywords you choose in the beginning to launch is actually going to be determined by your budgets. So I have seen so many sellers in the groups like they'll be like oh my gosh, I just launched and launched my ads and I'm spending like $1,000 a day and I can't afford it and I don't know what's going on. Again, it's simple, kind of seems like stupid logic but the more keywords you're advertising on, the more clicks you're gonna get, the more cost per clicks you're gonna pay, the higher ads spent. So you actually want to factor in what you're doing for your launch strategy with your budgets. Elizabeth: Like I just got off a client call and we're like all right, we have these new product launches. Yeah, it's a really competitive space. It's like skincare. We're not gonna have reviews in the beginning. You know what? In the beginning we're gonna keep ad budgets really lean and we have a really good brand recognition. We're just gonna leverage brand recognition because we know the conversion rates are gonna be there. It's gonna help us get the initial products. But we also are understanding that if that's the strategy we're running again a little bit more limited, just leveraging brand lower budgets we're not expecting the sales to be exponential in the beginning. So it's like setting expectations and then kind of understanding what makes sense for you at this stage. Shivali Patel: Okay, and, keeping that in mind, the review portion that you're mentioning, right, yeah, you end up like, let's say, for example I'm not sure if I'll pronounce it right, but in Sweat's example right, his question when he's launching, do you end up waiting for the reviews to file in before you are running those ads or do you end up just kind of going in? And of course, there's many moving components, yeah, there's a lot of moving parts. Elizabeth: It depends on what the brand's wants to do. Typically we will start running stuff out of the gate Again. We just kind of set expectations. The reason why ACoS is so high in the beginning is for two reasons. One, your conversion rate tends to be a little bit lower and then, two, your cost per clicks tend to be a little bit higher because you really are trying to get aggressive to be able to get that visibility on the product and then over time, ideally, conversion rates improve because you get more reviews and then cost per clicks hopefully go down as you optimize. So between those two things, that helps it get better. So we just set expectations with like hey, because conversion rates are low means it takes more clicks to convert, which means ACoS is gonna be a little bit higher and we expect potentially sales not to be still or out of the gate. Sometimes it'll be surprised. Sometimes you launch a product and you're like, wow, this is amazing, this thing just absolutely took off and I hope for all of you listening, that is the case for you and your new products, but it's not always the case. So it's really more setting expectations and then just deciding what makes sense for you. Shivali Patel: Why would someone create like a branded campaign If they've already have their standard stuff? Do you maybe want to talk a little bit about branded campaigns? Elizabeth: Yeah, there's two kinds of branded campaigns. One is considered branded, or maybe brand defense is what you might call it. One of them is you have a whole bunch of products. Which you might do is you would advertise your own products on your other listings. The goal of that is you'd be like, hey, if somebody is going to click off, they might as well click onto my own product. Again, it's called a defensive strategy because you're plugging people off and refer to it. It's like plugging the ad spots. My competition can't get this ad spot on my listing. The other thing that you might do is if you have any branded searches happening so people searching your brand on Amazon then what you can do is you can again advertise your own products. Elizabeth: There's a lot of debate out there. They're like, oh, if I already have people searching for my brand, why in the world would I be spending on it? Because they're going to convert for my brand anyways. Yeah, there's arguments to be made. The things that you can do is you actually track your share of search in using search query performance reports to look at your own branded traffic and be like am I losing out on sales through my branded traffic? That's something you can do if you want to be like, is it worth it for me to run? But the second thing and the one I was referring to when I was talking about that more specific launch that we're doing is if you have great brand recognition meaning there's a lot of people searching for your brand you've already built up a lot of traffic to your current listings and you have a new product that fits very well into that brand. Elizabeth: So example I just gave was we have a brand that has a skincare line. Right, they have their launching complimentary products. They have really good repeat purchase rates. What we can do is for people searching their brand, we can make sure that the new products are then advertised and show up high on their branded search, where they might show up lower before if we weren't leveraging ads for that. And then what happens is someone's typing in the brand like oh, wow, there's a new product from this brand. Awesome, and most likely not always, but of course you know you read the data, but most likely you're going to get people purchasing very similar. You know you can use ads to be able to get visibility again on your own products, but you're using your new offering. So that's kind of a way to like. If you have a good brand, share to be like. Hey, I got a new product. I want to try it out using ads. Shivali Patel: Got it, and I see Sasha has a question here, and it is what's the best way to research Amazon keywords for low competition products? And I'll go ahead and add as well what do you do in the case if, let's say, there is not necessarily a market, maybe it's a brand new product that doesn't end up having any sort of crossover? You're creating a sub niche. Elizabeth: Yes, those are the most difficult. The two most difficult products to advertise for are one to your point of like there really is no relevant traffic for it. Or two, when you only have one keyword that has any search volume and there's like nothing else besides one or two keywords, because every single one of your competitors knows those one or two keywords and there's really not anything else to choose from. So there's not really a way to like play a sophisticated game. You just got to like grin and bear it in those categories, which is like kind of painful sometimes. So reword I mean your keyword research is really going to be exactly the same as for any other product. You're going to be looking at your competitors, seeing what they rank you for. I mean, we use Helium 10, love Helium 10, just did a walkthrough of how we did keyword research using Helium 10. Like it's a really great tool. Elizabeth: The one different way that we have of generating your first keyword. We actually generate two keyword less in the beginning. So what we'll do is we'll use, say, like a commonly searched keyword. So a lot of times people will start with like all right, type in a commonly searched keyword and then like, look at the ranked competitors, choose them, you know, choose the relevant ones and then go through that. What we will do is we will take that first you know pretty general keyword that we're pretty sure is relevant to the products, and what we'll do is we'll type that into. Elizabeth: I'm going to get them mixed up. I'm going to say it's magnet, it's the keyword research tool, so you type it in and then you look at search, so you sort by search volume and what we'll do is we'll actually go down that first list and find what we call our highest search volume, most relevant keyword. So what you're looking for is the intersection between where you actually have good shop or search, and it is also relevant to your product, because the more hyper relevant you get to the product, typically speaking, not always the lower your search volume is going to be. On those keywords You're like all right, what's my top of the mountain? Because oftentimes people will be like, oh, metal cup, that's a great keyword, yes, but it's not highly relevant keyword. So you're looking for, like women's metal cup for running or something like is there a good search volume there? How can I like niche down a set? And then what we'll do is we'll take that search page for a highly relevant keyword and use that as our springboard to find our top competitors. Shivali Patel: So we do also have a question from David where he asks how would you use not sure what that's supposed to say for top competitive keywords when your product have multiple attributes such as gold diamond ring, gold solid hair ring and engagement rings should I run through, bro, on each? I'm assuming that's just supposed to be. How would you search for top competitive keywords? So? Yeah so I would, I would just look for. Elizabeth: I would look for whatever is the highest relevancy, highest search volume, one that's going to give it and you're going to have a lot of applicable keywords. So the walkthrough that I did I think it's just yesterday what we did is we were looking at baby blanket, and what we start doing with our final keyword list when we're looking again we're prioritizing relevancy is you will find what we call buckets of keywords, right. So when I was doing baby blanket, it was like girls receiving blanket, receiving blanket for boys, like some like okay, there's a bunch of girl keywords and their bunch of boy keywords and these are actually a little bit related to specific variations. You can start getting really sophisticated with it. But as you do that keyword research and as you're looking for that relevancy, you're probably going to find a lot of these buckets. So what we'll do on launch is we'll like take our group out and be like okay, so to your point, we have a bunch of diamond keywords. Elizabeth: Oh wait, I have a bunch of solitary keywords, right. So you can actually group those. I can take all my solitary ones and be like hmm, I wonder if the search term solitaire is. I wonder if people like my product in relation to that search. Okay, so let me take that out. Let me put those in their own campaign. I'll label the campaign like solitary keywords or something and then I would advertise the products there or engagement ranks, right, okay, maybe that's applicable to my products. Let me again pull those out and put them in a subgroup and a campaign. The reason why I like doing this is because then I can just scan campaign manager instead of having to like go in and like, look at a campaign with, like the solitaire keywords, engagement ring keywords, gold, diamond keywords. I can be like, oh, these are sub group in campaigns and then when I'm in campaign manager, I can simply look at how each of those three campaigns are performing and be like oh, wow, it seems like gold, diamond ring keywords actually perform best and you still want to analyze at a keyword level. But that makes it a little bit more scalable to like understand shop or search behavior in relation to your product. Shivali Patel: Now I see that David also would like to know about the filter for keyword sales filter, which it is essentially just telling you on average how many sales occur for that particular keyword every single month. So that's really what you're looking at there, but, Elizabeth, maybe you want to expand on whether that's something that you end up looking at when you're doing your keyword research for these different brands that you work with. Elizabeth: I don't really Everything honest. The two things that I look at actually probably three things is I would like to look at. We look at numbers to the count of competitors that are ranking again, because we're doing that whole like find, you know, do the first list to find the second keyword, to find the really really super specific products. So if you can find good super specific products, then you can kind of like use their ranking on the keywords. So actually I love that Helium 10 added in that column because it was one that a lot of us were like calculating. Elizabeth: When I'm like God, I don't have to do the formula, I just already filter for the list, so it's really awesome. So we'll download that list and then you know, we'll just see what's the highly relevant and the kind of cross check that with search volume you can use. I don't think it's a bad idea to use, you know, kind of like the sales volume, because sometimes what you'll find is that even though there's like a high search volume, if the keyword is sort of like a little bit broader keyword, you might actually not have as much sales volume through those keywords as you would think. So it's not a bad idea to analyze it at all. We just find if we're like again, we're super honed in on that relevancy factor, then we tend to come up with the ones that have better sales volume anyways. Shivali Patel: Okay, I think that's really, really insightful. We also have Sergio. Sergio, do you like to use the same keywords for each campaign in broad phrase, and exact campaigns? Elizabeth: I do. I would say the one sort of not qualifier would put on it, the one thing you should be aware of. I would recommend keeping the bids lower in the broad and the phrase match. I don't always agree with Amazon's recommendations, but if you listen to their recommendations on this, they actually recommend that you keep it lower. Shivali Patel: And Sasha has a question. If I was to start selling a product that has a monthly volume of 60,000 units a month, how should I position myself? Should I run out? Elizabeth: I would first want to know how the product performs. That's your first goal. You want to figure out what your average cost per click is and you want to figure out what your actual conversion rate is. Once you have those factors, you can actually start building production models and sales production models and stuff. Actually, it's not hard to build or not search. You want to search traffic production models based on oh, I want to hit $50,000 a month in products, this is my conversion rate. What you need is you need your conversion rates. You really need your conversion rates is the main one, and then you're going to need your cost per clicks in the ads to be like all right, this is what it's going to cost me. Right now, you're going off of nothing. I know I've said it about 20 different times on this live, but I'm going to say it again relevancy, focus on your exact target market, see what your numbers tell you, and then you can build up from there. Shivali Patel: I think that's a good plan, so hopefully that is helpful for you. Sasha, I see we have Sweat's leaving, but he has found the response was informative. Now I wanted to touch on something we talked about at the beginning of this call, which is Q4, right, we've been talking a little bit about auditing your strategy and some general PPC knowledge, but also what about, I'm sure a lot of you guys that are watching? If you're already selling, then you probably aren't full swing. Maybe you've already gone ahead and optimized your listings for Q4. But what happens if maybe somebody is just starting to be like oh no, I completely dropped the ball? Do you have? Hopefully, not Hopefully, none of you guys are in that position, but let's say something like that happens, sort of maybe if you have a take on what somebody can do to make sure that they're still able to tap in on Q4's potential. Elizabeth: Yeah, so we're assuming it's a brand new launch product and we have nothing. Shivali Patel: We can assume that they've been selling for a while, but they haven't changed anything for Q4. Elizabeth: Got it, got it, got it. Ok, no, that's fine. So I would say if you're already selling, most likely you probably have some ad structure. You're not in a bad spot. Ok, q4, right before Black Friday, December and Monday, we're not launching a whole bunch of test campaigns. Don't do it, because what happens is Black Friday, Cyber Mondays Really, what you're doing, you don't get same. Elizabeth: I know there's not really data available, but honestly, nobody's really looking at that. An inside campaign manager. You're not going to be able to say, oh OK, I got 20. My ACOS was so much better this last hour, so let me increase these budgets, right? What you have to do is you have to look back at historical data. So if you want to test anything, do it before this week is out. Get those campaigns up, get that data, because you're going to be completely flying blind If you launched a bunch of stuff a day before. You're completely flying blind on performance metrics and it's so easy because of how many clicks are happening on the platform to really lose your shirt. So I would say, if you're like oh my gosh, I don't have any specific campaign set up for Black Friday, so that's fine, you're actually in a really good spot. So what you want to do these weeks leading up to it you actually still have time you want to go into your account and you want to evaluate what is working now, what is crushing it right now, and then I'm going to make sure, as that traffic comes in, that those have good budgets. I have healthy bids on them. Elizabeth: To be honest, days of for the most part, unless we have a really specific keyword on a very specific brand, they're like we have to be aggressive when we must win top of search for this particular keyword. For the most part, we're adjusting budgets. Day of is our typical optimizations. So what we're doing prior to that is we're like all right, if we're going to be increasing budgets, we want to make sure that all of this is super solid. So you're doing two things. One, you're identifying all the stuff that really works and you're like all right, I need to make sure again, budgets are healthy, bids are healthy, all my optimizations are done. And then the second thing we're doing and this is also very important is what is all the stuff that's not working, meaning Clips with no Sales? Where are all my high costs, low sale keywords going on? Here's a good one. What are all my untested stuff, that I've just been increasing bids. So it's so easy. Elizabeth: If you're like normal optimizations, right, we're going to go in what has no impressions, increase the bids. We do this as well. It is not a bad practice. What often happens, especially if you don't have any caps so we have caps, we're like, all right, we're never going to increase past x amount of dollars or whatever If you don't have any caps. Sometimes what happens is you're like you can end up with like $10 bids. Elizabeth: So what I would recommend doing go into your targeting tab. I would filter for everything with zero orders, or you could just leave it totally blank, sort by the bid what has the highest bid in your account and you might look at it and be like holy crap, I had no idea that was in there. And what you want to do is what we call a bid reset. So you're just looking at all this stuff and you're like, hey, it's not getting any impressions. Anyways, it's not going to hurt me if I lower my bids, but then at least I know when that traffic hits all of a sudden that random keyword that didn't have any search volume, that I had like $10 bid on. It's not going to like pop off and waste all of my ad budgets. Elizabeth: There's another filter that is really helpful to identify the irrelevant stuff. I'm not saying pause all these things. I'm saying use this filter to bring to the top everything that you're like how the heck did that get in there? Because it's super easy. When we're looking in our search term reports we're like, oh, this converted once. Let me go test it Again. Great practice. What happens is sometimes you get these random things in the account so easy for it to happen. So what you do is you go again. Targeting tab is going to be your friend here. You're going to want to filter for anything that has what is it? Zero clicks, zero, maybe once, two clicks. Elizabeth: We're looking for impressions. It has probably at least 1,000 impressions on it and you want to filter the click-through rate by anything that is lower than maybe a 0.2 or 0.15. So this says it's got a lot of impressions, it's not really doing anything in terms of sales volume and it's got really bad click-through rates. And then sort that by either your click-through rates highest or lowest to highest, or you can maybe start by impressions, highest to lowest. So what you're trying to do is what it has a bunch of eyeballs that nobody cares about and what you're doing is that brings up. Elizabeth: So a lot of people saw it. Not. A lot of people clicked on it, which oftentimes means irrelevant stuff, and because it's only got a couple clicks, there's not a lot of data, so it hasn't moved into our optimization sequences. So again, it's just a once over of the account. The first time you do this you'll probably be like what the heck, why is that there? And then, if you find that great pause, it put low bids on it, just kind of. Again, we're doing clean up. If you don't find anything that doesn't make sense for you, conkudos to. You're doing really, really good targeting. But either way, it's a really good thing to give it a once over before again traffic hits and things kind of go crazy. Shivali Patel: Now we do also have your keyword sale filter. Says 89 with low search volume, and another keyword has 20 keyword sales but a higher search volume. Is there one that you would kind of opt for? I know you said you don't typically look at the keyword sales Filter. Elizabeth: Yeah. So the two things I would look for is one I'm gonna say again, relevancy. I believe in it so strongly, I'm gonna say it again. And then the other thing that you would look at is, you know, the Helium sandwich. Again, another thing that I appreciate that you guys have added to the download keyword reports is the Recommended bits. Now, again, you guys are pulling them direct from the API, like Amazon does provide the recommended bits. However, as we all know, like if you go in you launch campaign, you like add different products, the recommended bids change, so their benchmarks don't take them as gospel, but they are really helpful to again kind of help you identify how competitive a particular keyword is over the other. So, like a budget's were concerned, you're like, well, you know, this one has like 20 sale, like the sales volume is pretty good, but like, wow, that one's Really competitive. I got to pay two dollars cost per click versus the other one where I'm like, well, I only have to pay like 50 cents cost per click. That probably would play into my decision. Shivali Patel: Okay, all right, there's. I know I said to, but let's just do this last one and then we'll. We'll call it. And so how do you structure your top keyword campaigns versus your complementary keywords? I know we briefly touched on this earlier. Elizabeth: Yeah, so I will cash with. So I saying I'm not a huge fan of doing everything as a single keyword campaign. I think it's way too overkill. You end up getting way more confused than you do in sight From doing it like that. That being said, if we do, I definitely have like a top keyword. We are going to put that in a single keyword, exact, match, specific campaign. The sort of it depends Questions and answers that I always give is the more the higher amount of Control I need over where I'm going to be directing my ad spend, the less keywords I want to have. Then more important it is for me to gain impressions on this keyword. For, again, for my campaign strategy, the less keywords I'm going to have. So if it is a top keyword, if it's my main ranking keyword, if it's super, super important to me, single keyword campaign right, because that's I need to control ad spend. I need a lot of impressions on this and super, super important versus another keyword set, right. Maybe I don't really have it. So the other, very other end of the spectrum is going to be like a whole bunch of a Campaign that actually works really well. Elizabeth: For us is single word meaning, like you know, cup bowl dish In broad match low bits. Do not put high-pits on these. Even if you have great ACoS, don't put high bits. Not a good idea. But we'll run these all the time. But what happens is because we cap our bids at, say, I think it's from 25 cents, maybe 30 cents, maybe in 15 cents. We never intend to grow our bids past that, right. Elizabeth: So how is it important for me to control ad spend at the campaign level? Not really because I'm controlling it at my bid level, right. How important is it for me to gain impressions? Not really because I'm expecting half of these keywords to not get impressions whatever. So I would be fine with putting, you know, say, 50, 100 keywords in that campaign, right, because for me it makes no sense to create 10 different campaigns that I have to like keep an eye on, versus just one important like oh yeah, that's that strategy and that's kind of like my background thing, right. So I would look at it through that lens again. How important is it for me to control spend at the campaign level? And then, how important is it for me to gain Impressions on these particular keywords? The more infatily you answer yes to those two questions, the less keywords you should have in that campaign. The more you don't really care about those two things, or they don't really matter as much then I would be okay with a lot more keywords. Shivali Patel: Alright, well, wonderful. Thank you so much, Elizabeth, for your time and your information, your knowledge. We appreciate it. I know a lot of people learned quite a bit. Sasha says thank you. We have sweat who says you know he was also waiting on those other questions that you were answering. That was very informative, so we do appreciate it so much. And yeah, that is it for today. You guys will catch you on the next TACoS Tuesday. Thank you! Elizabeth: Awesome! Thanks, I appreciate it.

In this episode, we talk to the Co-Founder of the Amazon ads agency Junglr about practical advice and real-world experiences on Amazon PPC, launching products, and more!   Get ready to unlock secrets to mastering Amazon advertising with our guest, Elizabeth Greene, an Amazon PPC expert, and a successful work-from-home mom. With her unique blend of personal and professional experience, Elizabeth navigates us through the complexities of Amazon PPC, sharing her insights on launching products and understanding the changes of Amazon PPC then and now. Her first-hand tips are sure to equip you with invaluable tools to thrive in this dynamic marketplace.   Plunge right into the challenges of Amazon PPC as we talk about Elizabeth's journey into this industry. We explore the transformation of the Amazon Advertising platform, tackling issues that sellers face including rising costs and adapting to Amazon's updates. Together, we dissect the upcoming changes to broad match and sponsored product ads, and anticipate the potential impacts on keyword targeting and off-platform advertising. If you're looking to understand the complexities of Amazon's advertising world, this episode is a very good listen.   As we conclude, we talk about a thorough understanding of video ad optimization and PPC strategy evaluation. Elizabeth helps us decode the elements of a successful video ad and the value of having the product as the focal point. We also uncover the importance of storytelling through data and a collaborative client relationship when choosing an Amazon ad agency. Wrapping up, we leave you with Elizabeth's wisdom to help you calculate advertising ROI, identify competitive categories, and boost your Amazon business' success. Prepare to be enthralled, enlightened, and empowered by this episode!   In episode 366 of the AM/PM Podcast, Kevin and Elizabeth discuss: 06:56 - Navigating Amazon Advertising and Data Analysis 18:59 - Sponsored Products and Off-Platform Advertising  21:32 - Difference in Targeting and Expanded  25:36 - Effectiveness of Product Targeting on Amazon  29:01 - Product Selection and Relevancy in Launch  34:42 - Determining Benchmarks for Advertising Metrics  45:28 - Amazon Search Query Performance Data Value  51:12 - Clear Product Focus in Sponsored Video Ads 57:11 - LinkedIn Benchmarking and Search Tips 57:44 -  This Week's Words Of Wisdom From Kevin

In this episode, we try something a little different by bringing on a guest to share their expertise and knowledge with you. We had a value-packed conversation with Elizabeth Greene from Junglr, an Amazon agency for 7-figure brands with 8-figure ambitions. We dive deep into Amazon analytics, you won't want to miss the gold inside this episode.  Key Topics: The 3-step reporting process for drawing out actionable insights from your data to steer your Amazon business Analytics tools you can use to streamline your data-collection with Amazon The logical frameworks for solving complex problems in your Amazon account Connect with Elizabeth: Junglr: https://www.junglr.com/ LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/  Youtube: https://www.youtube.com/@Junglr  Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/  Andrew: https://www.linkedin.com/in/andrewbailiff/ 

Are your Amazon PPC Campaign sales feeling sick? Elizabeth Greene of Junglr sits down with Michael to help you find a diagnosis. Equipped with a fantastic flow chart, the pair go through the process of finding the root cause of your low sales, and how to remedy them,  step by step. Be sure to download the flow chart using the Content Library link below! We'll see you in The PPC Den!

Welcome everyone to the FiringTheMan Podcast.  On today's episode, we are joined by Elizabeth Greene, the co-founder of Junglr.com which is an agency that helps Amazon sellers with all things Amazon Ads and the ecosystem surrounding an amazon account which contributes to the success of your Ads goals.  We were referred to Elizabeth by our friends over at “Two Sellers and a Microphone” where Kris Gramlich sent me a one sentence email saying – “Elizabeth was a guest on our show recently, and she brought the fire!” GETIDA Amazon Owes You Money!   Get $400 in FREE reimbursements done for you, follow the link below.Helium10   50% OFF first month OR 10% OFF LIFETIME subscription = PROMO CODE “FTM”SoStockedStart Your 30-Day Free TrialYour 1st Month Is Free For Any Plan You Choose!If You receive value from this content please SUPPORT The PodcastPaypal → CLICK HERE▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

#023 - Join Elizabeth Greene, co-founder of Junglr, and BetterAMS' Dustin Wassner - the leading experts in Amazon advertising & bulk operations - as they delve into the intricacies of managing ads at scale. Discover the power of Amazon Bulk Operations with Elizabeth and Dustin as they explore the two-dimensional spreadsheet, offering an all-in-one view of your ad account, including campaigns, ads, & targets. Uncover how this tool can streamline account analysis and facilitate efficient modifications. Elizabeth has turned her experiences into valuable guides, providing the information she wished she had when starting. Listen in as they demystify the world of bulk operations and give you the tools you need to conquer your own Amazon advertising journey. Follow Elizabeth on LinkedIn Follow Dustin on LinkedIn Follow Justin on LinkedIn Learn more about BetterAMS

When it comes to finding product styles or variations, Amazon's search results may not always be accurate. So how do Amazon sellers effectively structure ad listings for multiple or specific product options and ultimately help buyers find exactly what they want?Elizabeth Greene, co-founder of Junglr, breaks down her top Amazon advertising strategies and uncovers the challenges of dealing with variation listings with Scott. Episode Notes:00:15 - Elizabeth Greene Introduction 03:20 - How To Approach Advertising With Large Variation Listings 06:00 - Forcing a New Variation to Show 06:45 - Testing Variants To Determine Which One Converts 08:10 - How To Deal With Low Conversion Rates 14:40 - What Gets Good Conversion Rates 15:30 - Return Rates of Apparel 18:10 - Unique Issues of Specific Ad Variations 20:15 - The Best of Both Worlds Ad Strategy 22:50 - Understanding the Nuances of Every Category 24:20 - Going for the Cheap Click Website: junglr.com/LinkedIn: linkedin.com/in/elizabeth-greene-junglrEmail: elizabeth@junglr.comRelated Post: 12 Best Amazon Listing Tools in 2023

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers? If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp   Been trying to optimize your Amazon ads, but to no avail? What're you possibly missing? Most likely, you're following the footsteps of someone who comes with: > a higher/lower budget, > starkly different comfort levels, and, most importantly, > disparate goals. In today's episode, Elizabeth Greene, Co-Founder of Junglr, a specialist Amazon marketing agency, joins Joie to talk about setting goals that uncover what's important to yourself and creating Amazon advertising strategies tailored to them. The whole challenge, if you look at the big picture, lies in striking a balance between spending money on advertising to generate sales and keeping profit margins at a comfortable level. So if you want to master Amazon advertising? Focus on highly relevant keywords and target your exact market to see a return on investment. You don't (necessarily) have to compete with the big dogs - just map out a strategy that aligns with your personal comfort levels and brand goals. And remember, the initial investment in advertising is a necessary step in launching a product! Also, keep in mind NOT to give up on keywords that aren't converting - retargeting and bid control can work wonders! The most successful Amazon sellers stay curious, analyze data, and adjust their strategies accordingly. So be data-driven, stay open to new approaches, and crush it on Amazon!! Until next time. Time Stamps [00:00] Intro [00:42] Meet Elizabeth Greene [01:35] The importance of looking externally at goals and connecting them with your internal deep desires in life for success in your Amazon selling career. [07:48] Why Elizabeth decided to work from home and what led her to the decision? [11:33] What does Elizabeth want to achieve on Amazon? What can you learn from her goal-setting? [18:11] Looking at the Amazon picture in whole and deciphering your ‘why'. [20:52] Understanding brand goals and why it's important. [26:05] Amazon ad metrics: search volume and depth of keywords. [29:23] Mastering the keyword opportunity with ads. [33:59] When to use and not use negative keywords. [37:08] What does it take to be a successful seller? [41:57] Using AI for help with advertising and selling on Amazon (Or, can you? Would it wipe out your job?   Connect with Joie: Instagram: @joieroberts.official LinkedIn: @joietamkinroberts Connect with Elizabeth: LinkedIn: @elizabeth-greene-junglr Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers? If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

On today's Lunch With Norm, we are with one of the founders of Junglr, Elizabeth Green! We discuss Amazon advertising and how to tailor your ads to your business and product goals. Find out how your ad strategy should be tailored to your business and product goals, what the Amazon growth equation is, and how to evaluate your ad strategy. Our guest stepped into this role as a way to help other sellers, and somewhere along the journey, she uncovered a deep love for all things spreadsheets and data. Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand. This episode is brought to you by Rebaid. Attention sellers and brand owners! Are you looking for a way to reach more shoppers and promote your products? Try Rebaid! Rebaid's platform connects you with shoppers looking for great deals on exciting new products. We make it easy to offer promotional deals and handle rebate payments with seamless redemption and efficient processing. Don't just take our word for it, see why we have an Excellent rating on Trustpilot® and rave reviews from thousands of satisfied customers. Increase your sales and reach more shoppers with Rebaid today! For more information visit https://www.rebaid.com In this episode, one of the founders of Junglr, Elizabeth Green is here. Today, we discuss Amazon advertising and how to tailor your ads with your business and product goals. She stepped into this role as a way to help other sellers, and somewhere along the journey, she uncovered a deep love for all things spreadsheets and data. This episode is brought to you by Startup Club, Rebaid, Post Purchase Pro, Jeff Schick Legal and HONU Worldwide.

In this episode of Startup Hustle, Andrew Morgans and Elizabeth Greene, Co-Founder of Junglr discuss exactly how advertising on Amazon works. Learn the importance of using ads and SEO (the right way) to gain more visibility and hear about effective strategies that will help you grow your eCommerce business.   Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io/   Learn more about Junglr: https://www.junglr.com/   Learn more about Marknology: https://www.marknology.com/  See omnystudio.com/listener for privacy information.

Like the eyes in a painting following you down the corridor while a shrill cry echoes in the mist outside the cobwebbed window before the air turns black all around you, this special episode of The PPC Den featuring Elizabeth Greene of Junglr will have your hair standing on end. Listen to these spooky stories in the dark, but keep a flashlight and pen nearby for the actionable steps shared so you'll never fear the boogie man lurking in your Amazon PPC campaign shadows. We'll see you in The PPC Den!

In this Prime Talk Podcast Sponsored by GETIDA – Elizabeth Greene - Co-Founder of Junglr - talks about how she went from being a full-time mom to helping Amazon Sellers advertise, also more information about her life's journey. #elizabethgreene #junglr About Elizabeth Greene of Junglr - https:/www.junglr.com Our mission is to develop killer Amazon marketing that fits our client's specific goals and grows their account to new levels. At Junglr we specialize in running and managing PPC campaigns for Amazon sellers. Visit our website to learn more or you can get started by requesting a free 30min consultation here http://bit.ly/junglrconsultation Find out more about GETIDA: https://getida.com/ Please subscribe to our channel and share your thoughts and comments below. Stay safe and healthy in the meantime!

Elizabeth Green, the Co-Founder of Junglr, joins us today to discuss mastering Amazon advertising. Junglr is an Amazon advertising agency dedicated to just that, Amazon PPC. It's what they do and LOVE! Their focus is on developing client-specific strategies that get results. Make sure to subscribe to the podcast so that you are notified of new episodes!

Hopefully, by now you know that you should digest your high-level data weekly. What, however, should that data consist of? This week, Elizabeth Greene of Junglr joins Michael to share the core metrics, ratio metrics, and product-level metrics they track weekly. They also discuss how these reports can be customized depending on one's definition of success– hey, it varies!-- and also different ways of logging the information so it doesn't get lost and so no one gets overwhelmed. We'll see you in The PPC Den! Highlights 0:00 Intro– Hot & humid 6:15 Cadence of how you digest data at a high level? 14:03 What goes into your weekly high-level overview? 20:07 Benefits of tracking month to date? 23:30 Ratio-based metrics to track 28:30 Custom monthly reports & communication 31:15 Product-level metrics 36:55 Tip: Campaign manager diary 40:13 Do your weekly reports. If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Elizabeth Greene Junglr Follow Mike's memes on LinkedIn Binge our PPC Boosters Series Why Amazon's Search Query Performance Dashboard is Awesome Book: Traction Click-up Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno

As 2022 ages, it's clear that Amazon will keep dominating the e-commerce sector. This means that brands that don't adapt will fizzle out. For most, adapting means seeking treasure in the uncharted world of Amazon. But you can't do this without a guide. Elizabeth Greene of Junglr is that guide. An Amazon Ad expert, she joins us on the show today to reveal how you can boost product sales on the platform using Ads. Like what you're hearing? Head over to https://thelongergame.com/ to read show notes, watch the episode or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame About our guest: Elizabeth Green is one of the Founders of Junglr, an Amazon advertising agency. She stepped into this role as a way to help other sellers, and somewhere along the journey, uncovered a deep love for all things spreadsheets and data. Website: https://www.junglr.com Find Junglr on LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/ Find Junglr on Facebook: https://www.facebook.com/elizabeth.olsongreene Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and podcastify.me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com/ Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology podcastify.me is a full-service podcast production company that designs podcasts around people who are paid for their advice: coaches. If you're knowledgeable in your space and want a steady stream of people who have the exact kinds of problems you solve and they want to talk about it, a podcast may just be your secret weapon. They handle everything from finding guests, to editing, publishing, and promoting episodes, all with the goal of helping you build your business. Check them out: https://podcastify.me/ --- Send in a voice message: https://anchor.fm/thelongergame/message Support this podcast: https://anchor.fm/thelongergame/support

In this Sellernomics Podcast episode, Elizabeth Greene of #Junglr will also talk about Why are goals so important? What's the first step? How do profit margins influence your goals? Why are budgets so important? How do keyword targets change depending on your goals? How would you approach a smaller budget? How would you approach a larger budget?. #ElizabethGreene

Today's video features a special guest! Elizabeth Greene, co-founder of Junglr. She is an Amazon PPC expert and teaches Amazon sellers how to use Amazon pay-per-click advertising, Amazon PPC tricks, and Amazon PPC tips to sell more on amazon.In today's episode, she will discuss how Junglr started and the effective process they use to audit and manage the client accounts. As for PPC strategies, we will be teaching a bunch that has been tested and proven to work for different Amazon brands we handle which can guide and help Amazon FBA sellers, especially those who have yet to learn about Amazon's pay per click advertising.=====================================ELIZABETH GREENE

In this Sellernomics Podcast episode, Elizabeth Greene of #Junglr will also talk about Why are goals so important? What's the first step? How do profit margins influence your goals? Why are budgets so important? How do keyword targets change depending on your goals? How would you approach a smaller budget? How would you approach a larger budget?. #ElizabethGreene About Elizabeth Greene of Junglr Elizabeth Greene is the Co-founder of the boutique-style Amazon advertising agency Junglr. Elizabeth is bullish regarding client communication and experience. Her goal is to partner with sellers and get to know and love their products as much as they do. In her words, "the better you know a product, the more you start to understand where it fits in the market." Her current focus is improving and building systems that allow Junglr to quickly dig deep into the data, as well as educate sellers about the wonderful world of Amazon advertising. About GETIDA With e-commerce growing annually by at least 30%, it will become harder and harder to audit what can amount to anywhere from 1-3% of your annual revenue. GETIDA is actively dedicated to improving the overall operations of Amazon FBA sellers. We've developed robust auditing software that keeps track of your Amazon FBA inventory transactions, refunds, seller data analytics, and FBA reimbursements easily and clearly. We maintain an agreeable, established relationship with Amazon, and our dedicated case managers draw on that relationship when filing FBA reimbursement claims on your behalf. We not only identify potential FBA reimbursement claims, our case managers file and follow up on all of your Amazon cases, providing a premium quality service for you and your business. You can join GETIDA for free and quickly discover the FBA reimbursements data on your Amazon account, get free consulting on how to improve your Amazon business, and much more!

Find out more about Elizabeth Greene and her business: https://www.Junglr.omMotivation to Change Your Career Elizabeth Green is one of the Founders of Junglr. A fast growing Amazon advertising agency offering done-for-you Amazon PPC management. She stepped into this role as a way to help other sellers, and somewhere along the journey, uncovered a deep love for all things spreadsheets and data. Wife and mom of six. If she's not at the computer exploring the latest ad update, you'll find her enjoying time with her family. Motivation to Change Your Career in 2022 - This is definetly an amazing story and you need a lot of discipline and motivation to run your business from home with 6 kids - this shows the determination and skills of Elizabeth Greene and what she has achieved! #Serial Entrepreneur #reseller #ecommercetips #amazonsellercentral #marketing #amazonfbalife #amazonfbaexpert #resellercommunity #entrepreneurship #amazonfbasecrets #amazonproduct #retailarbitrage #usa #ecom #onlineshopping #amazonus #hustle #amazonprimeday #sellonamazon #motivation #entrepreneurlife Find out more about marginbusiness: INSTAGRAM https://www.instagram.com/marginbusiness/FACEBOOK https://www.facebook.com/marginthecompanyWEBPAGE https://https://marginbusiness.com/

We are continuing talking about Amazon. Today I am talking to Elizabeth Greene, co- founder of Junglr which is a PPC management agency. That means we are going to talk a bunch about strategies to launch and optimize your Amazon ads and of course talk about Elizabeth's journey.   Link from the episode: Helium 10 - https://www.helium10.com   Books Elizabeth Recommend: “SYSTEMology: Create time, reduce errors and scale your profits with proven business systems” by David Jenyns - https://www.amazon.com/SYSTEMology?tag=10mj-20 “The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results” by Gary Keller and Jay Papasan - https://www.amazon.com/The-ONE-Thing?tag=10mj-20 “Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones” by James Clear - https://www.amazon.com/Atomic-Habits?tag=10mj-20 “$100M Offers: How To Make Offers So Good People Feel Stupid Saying No” by Alex Hormozi - https://www.amazon.com/$100M-Offers?tag=10mj-20   Connect with Elizabeth: LinkedIn - https://www.linkedin.com/in/elizabeth-greene Facebook - https://www.facebook.com/elizabeth.olsongreene Websites and Company Social Media: Junglr - https://www.junglr.com/ Linkedin - https://www.linkedin.com/company/junglrllc/ Facebook - https://www.facebook.com/JunglrLLC Youtube - https://www.youtube.com/c/JunglrLLC/videos   ANATOLY's TOOLS:   Product Development: Helim10 - I use it for  Product Research, Keyword tracking and Listing Optimization .  SPECIAL DEAL: Get 50% your first month or 10% every month: http://bit.ly/CORNERSIIH10  Pickfu - I use it for split testing all of my products and for validation ideas .  SPECIAL DEAL: First split test 50% 0ff  https://www.pickfu.com/10mj   Trademarking: Trademark Angels - For all my trademarking needs.  SPECIAL: Mention Anatoly and 10MJ podcast and get 10% Off your trademark.   HR: Fiverr -  I hire my 3dMockup person and images label designer here on Fiverr - http://bit.ly/10mjFIVERR Upwork - I hire people long term on Upwork - upwork.com  Loom.com - for creating SOP's, I record everything on Loom and give to my VA's Keepa.com - to track historical data such as prices   ANATOLY's  3 Favorite  Business Books: DotCom Secrets by Russel Brunson - I think this is a must read for every online entrepreneurs - http://bit.ly/10MJDotCom 4 hours work week by Tim Ferriss  - This book changed my life and made me become an entrepreneur - http://bit.ly/10MJ4WW The Greatest Salesman In The World  by Og Mandino - Old book but it goes to the core of selling -  http://bit.ly/10MJGREATSM    DISCLAIMER: Some Links are affiliate, it costs you nothing, but helps to keep this podcast on the float   Have questions? Go to https://www.10millionjourney.com Follow us on Instagram: @10millionjourney

Knowing how to estimate how much you'll spend on Amazon advertising before you launch a campaign is useful when you're on a strict budget and when you're strategizing how to hit certain revenue goals. Elizabeth Greene from Junglr joins Michael to share the necessary steps when planning how to get an approximation as well as where to get numbers for search volume, CPC, and CVR. See the Google Sheet below to understand how they came up with these numbers and scenarios, and create your own forecast accordingly! We'll see you in The PPC Den! Highlights 0:00 Intro– Get out your crystal balls! 4:43 When is forecasting necessary in Amazon PPC? 9:27 First step when planning an approximation 10:57 Where to get approximate search volume 15:50 Where to get approximations for average CPC 20:05 How to build a mid-case or worst-case scenario 28:35 When does Elizabeth use approximations 30:40 Why approximations are useful Please give The PPC Den a 5-star review and share it with your friends if you like what you hear! Resources & Links Search & Orders Approximation 3000 Google Sheet Where to find Elizabeth Greene Junglr Here's another episode featuring Elizabeth, What To Do About Low Click - Low Sale Keywords How to do Keyword Research for Amazon PPC: Back to Basics All About ACOS YouTube playlist ACOS for Amazon: What is ACOS and How to Calculate for Amazon PPC? (Long read) Never miss the latest in Amazon PPC tips and best practices All our episodes and show notes Get a product tour of Ad Badger - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker

“If you're going to be at the heart of [Amazon operations], that's going to require you to be deeply entrenched.”  -Elizabeth Greene The goal of every seller is to make more sales, but it is a real challenge to get visibility in the market. Approximately 80% of buyers only buy from page one of the search results and about 70% value organic rankings. Thankfully, there are advertising agencies that offer their expertise in this specific arena such as Junglr. In this episode, Nick and Junglr's Cofounder, Elizabeth Green share how you can leverage pay-per-click (PPC) advertising on Amazon. They also discuss important things you need to know about keywords, driving traffic, infographics, getting more positive reviews and increasing seller ratings, building out launch campaigns and Amazon operations, deciding on good pricing points, managing crises, and building your team. Running ad campaigns does not mean you'll automatically get more sales. It will take time, but you will have a joyful reap if you do not give up. Consistency is key. And while you're doing that, tune in and discover how you can claim your spot on Amazon's page one. Connect with Nick:  Website: https://www.argometrix.com/Facebook: https://www.facebook.com/argometrix Twitter: https://twitter.com/argometrix LinkedIn: https://www.linkedin.com/in/nickuresin/YouTube: https://www.youtube.com/channel/UCGL6F-xFZWa9-GoMKH556aA Episode Highlights: 01:10 A Needed Service04:46 The Struggle with Keyword Attachment07:23 Building Launch Campaign: Auto Campaign vs Manual Campaign12:02 Mistakes to Avoid19:36 Sales and Reviews 28:22 FBM vs FBA and PPC Campaigns33:35 Crisis Management 38:19 Building Your Team for Amazon Operations 42:38 Consistency Builds Credibility

Elizabeth Greene from Junglr joins us to talk about keywords with low clicks and low sales or no sales. Sometimes we have a new account or product, or we may try to scale and grow lots of new keywords at once, and we accumulate “ACOS Jumpers.” This episode provides complete action steps on what to do about low clicks in your Amazon Advertising with two different strategies depending on whether we're comfortable or uncomfortable with that keyword's spend. We'll see you in The Badger Den! Friendly disclaimer: We experienced technical difficulties in the making of this episode. We appreciate your patience and understanding of its quality. Thank you. Highlights 0:00 Intro 2:55 Updates on broad match in Sponsored Brands 5:56 What to do with low click, low sale keywords 9:00 What are “ACOS Jumpers?” 9:52 What qualifies as low-click? 12:12 How to determine whether to raise or lower bids 15:50 What to do if comfortable with current ACOS 21:44 Appropriate bid bumps 29:43 What to do if not comfortable with ACOS 42:50 Summary and overview of tips 44:30 Outro If you like what you hear, please give The PPC Den a 5-star review and share with your friends! Resources & Links Where to find Elizabeth Ep 118 - 5 Hidden Amazon PPC Ratios Prosper Show - Las Vegas 2021 Amazon PPC Event Ep 117 - Is Exact Match Always Best? Ep 106 - How Keyword Dumping Ruins Your Amazon PPC Campaigns Never miss the latest in Amazon PPC tips and best practices. Where to find every episode of The PPC Den, including show notes Get the Ad Badger App. The most powerful toolset to manage, automate, and monitor your Amazon campaigns around the clock. - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Emma Walker

OverviewHow do you scale your ads after getting past the initial phase of setting up your campaigns manually? Like many sellers, you've probably heard a lot about bulk files. As the next step to stepping up optimizing your campaigns, we recommend utilizing bulk files. Bulk files help with making manual moves within your campaigns much easier while staying organized. It also allows you to analyze your entire advertising account in one spreadsheet, saving busy sellers/advertisers a lot of time. In today's episode, Joe Shelerud is joined by Elizabeth Greene from https://www.junglr.com/ (Junglr) to discuss the benefits and tips when using bulk files. How to connect with Elizabeth:LinkedIn: https://www.linkedin.com/in/elizabeth-greene-junglr/ (https://www.linkedin.com/in/elizabeth-greene-junglr/) Facebook: https://www.facebook.com/elizabeth.olsongreene/ (https://www.facebook.com/elizabeth.olsongreene/) Website: https://www.junglr.com/ (https://www.junglr.com/) Episode Highlights:Intro                         [00:26] Where should advertisers start when using bulk sheets?       [03:28] Benefits for using bulk files               [05:04] Tips on how to use bulk files for Amazon ads management [08:23] Using bulk files vs. automation software                            [14:06] Keyword research and bulk files                                          [19:44]

Using bulk files is one thing I wish I had done long ago. Now that I'm doing it, I realized it could really save a lot of time. So Today, in this episode, we have a bulk file expert guest, Elizabeth Greene of Junglr to educate us with all things bulk file. If you are one of the people who haven't heard or have not decided whether to use bulk files or not, this episode will help you decide and convince you how helpful and useful bulk files is. If you want to make it simpler and easier for you in terms of quick bid, save time with ads effortlessly, optimize and organize campaigns, then bulk files are recommended for you and is discussed in this episode. So tune in! In This Episode: [00:25] Introducing Elizabeth Green, Co-founder of Junglr. [02:47] Bulk files is your entire account in a spreadsheet. [04:20] Leveraging the power of spreadsheet. [06:08] Where can you download bulk files? [08:05] Time frame or date ranges you should be filling up your spreadsheet. [11:35] Types of campaigns recommended- product and sponsored brands. [16:50] Test run the bulk files. [17:40] Error codes and fixing them. [18:50] About error port. [21:85] Most helpful thing for a beginner. [27:55] Why you can't change the name of your listing during campaign? [30:55] Creating portfolio with monthly budget. Guest Links and References: LINKEDIN: https://www.linkedin.com/in/elizabeth-greene-junglr WEBSITE: https://www.junglr.com/ YOUTUBE: https://www.youtube.com/channel Book References: How to Make Friends and Influence People By: Dale Carnegie The Bible It Takes What it Takes By: Trevor Moawad Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofecom.com/#course Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/ Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

Want to see if you're making an impression on your customers and how you stack up against the competition? Check out the Search Term Impression Share report! Elizabeth Greene from Junglr joins us again as we break down what this new report is and how you can use it to optimize your Sponsored Products and Sponsored Brands campaigns. We'll see you in The Badger Den! Links & Resources Companion Blog: https://www.adbadger.com/blog/amazons-new-sponsored-brands-reports-what-they-are-and-how-to-use-them/ All our episodes and show notes are available at https://www.adbadger.com/podcast​ Ad Badger Version 2: https://www.adbadger.com/pricing/​ Junglr: https://www.junglr.com/​ Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com) Graphic Designer: Emma Walker Content Writer: Vincent Gulliver Highlights: 1:05 Intro 4:51 Intro to Sponsored Product and Sponsored Brand Impressions Share Report 12:26 Finding your True Search Volume 17:04 Things to Think About with the Search Term Impressions Share Report 22:11 How to Optimize for Impressions 25:01 Tips for Optimizing for Rank Position and Dealing With Branded Terms 32:04 ASIN-Targeting Search Terms 36:32 Closing Thoughts

On this episode we chat with Elizabeth Greene, founder of Junglr, about different tips and strategies for beginners to get their Amazon PPC ads rocking. There is a ton of valuable information in this episode to help your ad campaigns perform the best possible for your situation and budget. Junglr is an Amazon advertising agency dedicated to just that, Amazon PPC. It's what they do and LOVE! Their focus is on developing client-specific strategies that get results. Make sure to subscribe to the podcast so that you are notified of new episodes!

Elizabeth Greene of Junglr talks about the 6 best strategies to being profitable with Amazon PPC. Elizabeth Greene will also talk about Pick your battles (ie keywords) wisely. Don't discount Phrase and Broad match. Use more ad types. When should you cut your losses (strategic aggression). Optimize with intent (how many sales is keyword driving). Optimize click with no sale keywords more aggressively. 1) Pick your battles (ie keywords) wisely. 2) Don't discount Phrase and Broad match. 3) Use more ad types. 4) When should you cut your losses (strategic aggression). 5) Optimise with intent (how many sales is keyword driving). 6) Optimize click with no sale keywords more aggressively. About Elizabeth Greene of Junglr - https://www.junglr.com Junglr is an Amazon advertising agency dedicated to just that, Amazon PPC. It's what we do and LOVE! Our focus is on developing client-specific strategies that get results. About AccrueMe - https://www.accrueme.com AccrueMe provides Amazon lending to help Amazon sellers grow quickly and increase profits. Our Amazon funding has no credit checks and no monthly payments. Our goal is to help Amazon Sellers earn more money. Growth is almost always the driving force behind added profits. If Growth and Additional Profits interest you, then keep reading. We want to help you grow larger and more profitable, and in return, we want to share in a small percentage of the profits, but only temporarily – only for as long as you want to use our capital to grow. In exchange for doubling your capital, we temporarily receive a small “piece” of a much bigger pie. And you don't even have to pay us every month. Pay us when it is best for you and your business.