Podcasts about asins

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Best podcasts about asins

Latest podcast episodes about asins

The Next Amazon Top Seller
Guide to Prime Day Marketing & Advertising 2025 - #227

The Next Amazon Top Seller

Play Episode Listen Later Jun 13, 2025 16:37


Vitamin A - Deine Dosis Amazon PPC
News – 5 Amazon Updates für deinen Juni-Boost

Vitamin A - Deine Dosis Amazon PPC

Play Episode Listen Later Jun 4, 2025 8:12


Von den ersten Sponsored Ads in Amazons KI-Agenten Rufus bis hin zu präzisem B2B-Targeting mit echtem Performance-Potenzial. Florian fasst wieder die vielversprechendsten News rund um Amazon PPC zusammen und ordnet sie für dich ein. Dein Update mit allem, was du wissen musst, um im Juni top informiert durchzustarten. Alle Themen der Episode im Überblick: News #1 Amazon testet Sponsored Brands Placements in Rufus (00:25)News #2 Performance Alerts für ASINs (01:21)News #3 Werbung gezielt für B2B-Kund:innen (02:26)News #4 Neues Prognose-Tool im FBA-Inventurdashboard (03:40)News #5 Innovationen von der Amazon Upfront 2025 (04:26)Hot Tipp: ACoS-Ziele am Prime Day erreichen!? So geht's (06:20)Links & Ressourcen:Kostenloser Rechner

Silent Sales Machine Radio
#1021: How to find 2.5million research worthy Amazon ASINs in about 45 seconds

Silent Sales Machine Radio

Play Episode Listen Later May 26, 2025 32:47


There is a GROWING pool of viable, reseller eligible, understocked and ENTIRELY UNSTOCKED products that you could be selling on Amazon. Today I PROVE it and show you how to see it for yourself. In fact - I show you how to go see about 2 - 2.5 million of them ANYTIME YOU'D LIKE. Watch this episode on our YouTube channel here: https://youtu.be/OVRGTOFfx-U   Show note LINKS: ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for free for life!   SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.   Our supportive, active and SUCCESS FILLED Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam Join 81,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! You'll see over 2,500 success story posts from students of the ProvenAmazonCourse training!    SilentJim.com/keepa - Keepa is the only tool you need when starting off selling. Our Keepa podcast episode is number 369 at https://SilentJim.com. It is a great intro to what Keepa is and why it's our recommended tool.   Khang and 3PMercury (aka "The system") 3PMercury - SilentJim.com/thesystem - The seller automation tool that allowed our student Khang to build a $3million REPLENS business using a team of two people that ran his entire business! My favorite episode of the past 6 years and 827 are in depth discussions of this tool. Episode 754: https://silentjim.com/podcast/episode-754-fully-automated-oa-replens-business-doing-multiple-seven-figures/ Episode 827: https://silentjim.com/podcast/episode-827-automated-oa-replens-business-running-at-multiple-seven-figures/              

Silent Sales Machine Radio
#1018: Today's weekend update discusses the millions of ASINs with zero products at Amazon - your opportunity!

Silent Sales Machine Radio

Play Episode Listen Later May 17, 2025 47:45


The weekend episodes of our podcast contain important announcements as well as a great introduction to the community for anyone who is new to our community.   Important and timely announcement LINKS:   TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025! We've secured a fantastic room rate of only $109 at a gorgeous location! This event was recently voted the #1 event for RESELLERS in international voting!   If you can't make it to Orlando May 29-31st 2025, plan to attend VIRTUALLY - details at TheProvenConference.com/livestream25   SilentJim.com/bb70 - See well over 200 examples from my Amazon account of ASINs that are selling above buy box - Note: you need to be a member of our Facebook group to view this video   Show note links:   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 81,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!   SilentJim.com/1000 - Step by step instructions for your first $1,000 day selling on Amazon assuming you're brand new : https://silentjim.com/podcast/episode-890-student-has-his-first-1k-day-just-a-couple-weeks-into-coaching/   SilentSalesMachine.com - Text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11   SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.                                    

That Amazon Ads Podcast
Amazon Search Query Performance—Advanced Reporting Dashboard Unlocked

That Amazon Ads Podcast

Play Episode Listen Later May 13, 2025 28:24


#ThatAmazonAdsPodcast #AmazonPPC #AmazonAds #Ecommerce #AmazonFBAAmazon has finally opened its Search Query Performance (SQP) API—and we've plugged straight into AdLabs!

Serious Sellers Podcast: Learn How To Sell On Amazon
#664 - All about the Amazon Ships In Product Packaging Program

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later May 10, 2025 30:17


Amazon shares how its SIPP program helps sellers cut FBA fees and boost sustainability through more innovative packaging. Learn how to save costs and improve customer experience. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us for an insightful discussion on Amazon's Ships in Product Packaging (SIPP) program, where we explore the intersection of cost efficiency and environmental sustainability. Our special guest, Kirsten Freiheit, who leads the North American Division for Selling Partner Engagement for Sustainable Packaging at Amazon, shares her expertise and passion for innovative packaging solutions. Listen in as we discuss how the SIPP program not only helps sellers reduce fees by optimizing packaging but also enhances brand value and aligns with Amazon's goals of fast, efficient, and environmentally conscious delivery. Discover the sustainability benefits of Amazon's SIPP program as we highlight its positive impact on sellers and customers. Brands like Cool Life are leveraging sustainable practices to boost sales. Kirsten shares creative examples of custom packaging, such as reversible boxes and cat playhouses, that enhance the customer experience. We also discuss the program's success in reducing packaging waste and eliminating single-use plastics, which represents a significant step towards combining sustainability with efficient brand representation. Streamlining enrollments in the SIPP program is another key topic, focusing on enhancing the Seller Central portal through product family groupings and portfolio analysis. Kirsten explains how these tools simplify the process of managing ASINs, making it easier for sellers to participate in the program. We also touch on testing requirements for e-commerce fulfillment and the importance of securing packaging to prevent damage. This conversation underscores the SIPP program's role in fostering innovation and excellence in sustainable packaging, all while maintaining a strong connection to Amazon's broader mission. Learn More About Amazon's Ships in Product Packaging Program: Amazon Packaging: https://www.amazon-packaging.com/sellers Seller Central SIPP enrollment page: https://sellercentral.amazon.com/sipp-enrollment In episode 664 of the Serious Sellers Podcast, Bradley and Kirsten discuss: 00:00 - Amazon's SIPP Program 01:53 - Amazon Background and Sustainable Packaging Program 07:15 - What is the Ships in Product Packaging Program by Amazon? 13:51 - Sustainability Benefits of SIPP 17:00 - Innovative Packaging Enhances Customer Experience 19:33 - Enhancements and Benefits of this Program 20:06 - Streamlining Enrollments in the SIPP Program 27:53 - Amazon's Sustainable Cost-Saving Program

Silent Sales Machine Radio
#1013: It's "covid 2.0" for resellers - and that's a good thing! Also - the big reasons why brand new sellers have a big advantage suddenly.

Silent Sales Machine Radio

Play Episode Listen Later May 8, 2025 57:44


Is right now possibly the greatest time in e-commerce history to become a reseller on Amazon? I think it just might be - and I explain why on today's episode.   Also - we are entering Covid 2.0 (and I'm not talking about the disease). I'm talking about the BUSINESS OPPORTUNITY. The last time we saw conditions like what's about to happen we saw THOUSANDS of sellers make a killing on Amazon as resellers - and the conditions are the same again now! I'll explain what I mean on this episode.   Stick around for the last few minutes of the episode today to hear an update about "The System". The System (aka 3PMercury found at SilentJim.com/thesystem) is the software that completely automated Khang's $3 million replens business with 10,000 ASINs while requiring only a team of only 2 people! Hundreds of users are now using The System to successfully automate their ProvenAmazonCourse.com REPLENS businesses - and you can as well!    The System webinar - Brian Olson did a training and you can check it out on the SilentJim.com/thesystem page for FREE and it's titled "Announcing Walmart integration and importing bulk ASINs!"   Watch this episode on our YouTube channel here: https://youtu.be/Xg3j8HSQSTw   Show note LINKS: SilentJim.com/bookacall - Book a FREE call here to discuss our offers including coaching, legends and ProvenAmazonCourse.com course   SilentJim.com/ungating - A great article in our free facebook group about the "ORGANIC" path to ungating   TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!   If you can't make it to Orlando May 29-31st 2025, plan to attend VIRTUALLY - details at https://theprovenconference.com/livestream25/   SilentSalesMachine.com - Text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11   SilentJim.com/thesystem  - (aka as 3P Mercury) - The complete workflow software we created on our team with the help of 200 beta testers. "The System" automates your Amazon reselling/wholesale business the same way Khang (the creator) automated his $3million reselling business and made it HANDS FREE!   My Silent Team Facebook group - https://www.facebook.com/groups/mysilentteam 100% FREE! Join 82000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model with two courses available on this topic alone. The PAC is updated free for life!   SilentJim.com/podcast - Listen to all of the episodes on our website here!            

Silent Sales Machine Radio
#1012: The thrill of the chase: Why replens aren't the whole story

Silent Sales Machine Radio

Play Episode Listen Later May 7, 2025 42:49


In this Coaches Corner episode of Silent Sales Machine Radio, Brian and Robin Joy unpack a surprisingly common challenge among resellers: the obsession with sourcing new ASINs over building sustainable, replenishable inventory. Through humorous anecdotes, practical coaching insights, and relatable metaphors, they explore the psychology behind the "thrill of the chase" and how to shift focus toward long-term e-commerce success.   Whether you're stuck in the cycle of constant test buys or struggling to find "profitable" ASINs, this episode delivers a fresh perspective: it's not about perfection—it's about progress.   Learn how building a robust viable ASIN database can be your most powerful strategy, why testing trumps guessing, and how to play the long game without burnout.   Highlights include:   The difference between viable, testable, and replenishable ASINs Why your sourcing mindset matters more than your tools How to use Keepa data and sales cycles to your advantage The power of “shopping the back of the list” Why success in e-commerce is truly a numbers game   Don't just chase the next shiny ASIN—build your base, trust the process, and test more!   Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "If I've sold a brand for a long time, can Amazon re-gate me? How can I avoid this risk?"   Watch today's episod eon our YouTube channel here: https://youtu.be/v2b5CLDB8Gw   Show note LINKS: TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!   ProvenAmazonCourse.com/100 Our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May!   SilentJim.com/keepa - Keepa is the only tool you need when starting off selling. Our Keepa podcast episode is number 369 at https://SilentJim.com. It is a great intro to what Keepa is and why it's our recommended tool.   SilentJim.com/360 - The most comprehensive Keepa training course you'll find. Note: This course is now included inside the ProvenAmazonCourse.com library!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for free for life!   SilentJim.com/bookacall - Our guest today benefited tremendously from the coaching he's received! Inquire about your coaching options today! Let's connect!   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 82,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   3PMercury - SilentJim.com/thesystem - The seller automation tool that allowed our student Khang to build a $3million REPLENS business using a team of two people that ran his entire business!      

Silent Sales Machine Radio
#1007: New seller finds 45 products to sell fast by applying simple strategies

Silent Sales Machine Radio

Play Episode Listen Later Apr 28, 2025 51:40


Today's podcast guest has only been selling a few weeks and he started with just a few hundred dollars buy he's finding great inventory consistently just by understanding how to read a KEEPA chart through the lens we teach in the ProvenAmazonCourse.com training.   On some of his ASINs (products) he's even selling right alongside Amazon while being priced WAY higher and making sales! He breaks it all down in the episode. His next goal is $5,000 in sales per month and he's well on his way while working only about an hour per day and then a few hours each weekend.   Come meet today's guest Jeremy and 100's of Amazon, Walmart and e-commerce sellers of all experience levels at our event in Orlando the last three days of May! That's May 29-31st - details at TheProvenConference.com (and we still have scholarships for free attendance if funds are tight!)   Check out our episode sponsor Profit Cyclops - Realtime Order Tracking and Profit Calculation! Easy to view dashboards and charts in days, weeks and months. A staple to your everyday operations, everything that Amazon misses to show you.   Show note LINKS:   SilentJim.com/bookacall - Our guest today benefited tremendously from the coaching he's received! Inquire about your coaching options today! Let's connect!   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 80,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   SilentJim.com/keepa - Keepa is the only tool you need when starting off selling. Our Keepa podcast episode is number 369 at https://SilentJim.com. It is a great intro to what Keepa is and why it's our recommended tool.   SilentJim.com/360 - The most comprehensive Keepa training course you'll find. Note: This course is now included inside the ProvenAmazonCourse.com library!   3PMercury - SilentJim.com/thesystem - The seller automation tool that allowed our student Khang to build a $3million REPLENS business using a team of two people that ran his entire business!   Today's guest: Jeremy Youngblood

Silent Sales Machine Radio
#1004: Where's My Money? Cracking the Profitability Code

Silent Sales Machine Radio

Play Episode Listen Later Apr 23, 2025 49:50


Struggling to understand where your profits are going—even with a strong ROI? In this episode of Silent Sales Machine Radio: Coach's Corner, Brian and Robin Joy unpack one of the most common pain points Amazon sellers face: Why am I not taking home more money? Inside this episode: A breakdown of gross vs. net profit (and why the difference matters) What overhead is REALLY costing you The dangers of depending on a single "unicorn" ASIN (The Anchor ASIN Trap!) How to scale without burning out Real-life coaching insights to help you move the needle They also share personal stories about navigating steep learning curves, building smart systems, and why diversity in your ASINs is key to long-term success.   Whether you're just getting started or trying to 10x your Amazon FBA business, this conversation will give you practical strategies and fresh motivation.   Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "What should I do if I get a 'cease and desist email or letter' from a brand I'm selling?"   Watch this episode on our YouTube channel here: https://youtu.be/Gmk1taVkzM4   Show note LINKS: SilentSalesMachine.com - Text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11   TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!   https://TheProvenConference.com/scholarship - Join us FREE in Orlando the last three days of May 2025! Come attend the event that has been voted the #1 RESELLER event for Amazon/Walmart in the world! Hurry, wee can't guarantee open spots. Click the link and fill out a quick questionare and we'll get back to you.   SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 80,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!   https://SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.                        

Silent Sales Machine Radio
#1001: Are bundles dead on Amazon? Let's talk about it.

Silent Sales Machine Radio

Play Episode Listen Later Apr 17, 2025 56:04


Have you ever seen bundles on Amazon? It's a listing where two or more complimentary items are sold together (examples would be a needles and thread for sewing or a coffee bean grinder and a bag of coffee beans etc.)   Is it safe to sell bundles on Amazon? Is it within Amazon policy to combine complimentary items and create a new listing? Can I include brands I don't own? What are the risk?   Is this idea dead without a letter of permission from the brands I sell? (also called an LOA or Letter Of Authorization)   In the summer of 2024 Amazon made some policy changes for creating and regulating bundles. A good handful of sellers were suspended for having created bundles improperly and their bundles were removed from the catalog.   To our knowledge, all those sellers were reinstated thankfully, but it caused a bit of a stir at the time.  After the dust settled entirely, we decided it was time for us to revisit the bundle topic and see how sellers are doing in this arena. A leading bundle expert and coach in our community is Leanna Crocco. She has been thriving with bundles on Amazon for over a decade at this point and she has some incredible insights into what has changed and what the landscape of opportunity now looks like as she continues to use the strategies taught in the ProvenAmazonCourse.com to expand and flourish!   Stick around for the last few minutes of the episode today to hear an update about "The System". The System (aka 3PMercury found at SilentJim.com/thesystem) is the software that completely automated Khang's $3 million replens business with 10,000 ASINs while requiring only a team of only 2 people! Hundreds of users are now using The System to successfully automate their ProvenAmazonCourse.com REPLENS businesses - and you can as well!    TODAY'S INSIGHT: "The System" will soon manage all your shipping challenges with Amazon and Walmart! So many exciting updates being added at NO ADDITIONAL CHARGE! Lock in your price while the software is in beta use!   Watch today's episode on our YouTube channel: https://youtu.be/PW7g39sLPvA   Show note LINKS:   TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!   ProvenAmazonCourse.com/100 Our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for free for life!   SilentJim.com/bookacall - Our guest today benefited tremendously from the coaching he's received! Inquire about your coaching options today! Let's connect!   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 80,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   3PMercury - SilentJim.com/thesystem - The seller automation tool that allowed our student Khang to build a $3million REPLENS business using a team of two people that ran his entire business!        

Silent Sales Machine Radio
#998 Our lowest ever Selling Above the Buy Box course sale and the weekend update announcements

Silent Sales Machine Radio

Play Episode Listen Later Apr 12, 2025 42:39


The weekend episodes of our podcast contain important announcements as well as a great introduction to the community for anyone who is new to our community.   Important and timely announcement   Our popular course Selling above the Buy Box is on sale now for a whopping 94% off! This course shows you how to be the highest price on popular ASINs and win sales! SilentJim.com/abb   https://TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025! We've secured a fantastic room rate of only $109 at a gorgeous location! This event was recently voted the #1 event for RESELLERS in international voting!   https://TheProvenConference.com/scholarship - Join us FREE in Orlando the last three days of May 2025! Come attend the event that has been voted the #1 RESELLER event for Amazon/Walmart in the world! We can't wait to see you there!   https://ProvenAmazonCourse.com/100 Our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May!   Show note LINKS:   Get to https://SilentiJim.com/free11 and grab a copy of the book that started it all!   https://www.facebook.com/groups/mysilentteam Join 80,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   https://ProvenAmazonCourse.com The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!   https://SilentJim.com/thesystem Check out the webinar and lock in the re-launch price! The complete Amazon reseller and Walmart workflow software that minimized the staff required to run your Amazon reselling business and helps the owner (you) become a hands free business owner! The System automates Amazon reselling.        

Silent Sales Machine Radio
#995: What Keepa can and can't do that few understand. Make better inventory decisions after hearing this!

Silent Sales Machine Radio

Play Episode Listen Later Apr 8, 2025 26:24


Today's show discusses an inexpensive power tool for Amazon sellers called "Keepa".    Keepa is an indispensable part of any responsible and knowledgeable reseller on Amazon.   While it's an incredibly useful tool in the hands of an experienced seller, there are several things it cannot do that many sellers assume it CAN do!   The things keepa CAN NOT tell you include: > The buy box price across all regions > When sales are occurring or how many are happening (not tool can do that) > Which sellers are winning sales (it can only tell you about the buy box in one area)   It can help you make fantastic inventory decisions, BUT if you make false assumptions about the data that keepa is giving you, you'll wind up missing so many great ASINs and you'll be prematurely jumping on bad ASINs.   You can watch this epsiode on our YouTube channel here: https://youtu.be/9xp2mKxhnxg   Show note LINKS: My Silent Team Facebook group - https://www.facebook.com/groups/mysilentteam 100% FREE! Join 80000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model with two courses available on this topic alone. The PAC is updated free for life!   TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!   SilentJim.com/keepa -The service we use to help interpret all of the selling data. Keepa is discussed in depth on episode 369 at https://silentjim.com/podcast   SilentJim.com/keepa360 - A full walk through tutorial for everyone from BEGINNER to the most ADVANCED users of Keepa    

Silent Sales Machine Radio
#994: New ProvenAmazonCourse.com student ramping up with very profitable ASINs

Silent Sales Machine Radio

Play Episode Listen Later Apr 7, 2025 58:21


On today's episode we meet a new ProvenAmazonCourse.com student who has only been selling for a couple of months.   He's finding great inventory already based on the "above by box" strategy that so many new and experienced sellers are loving lately.   Finding products: One example he shares is a $2 item (he easily sources it at full retail price) that he's selling consistently for $16 as THE HIGHEST PRICED SELLER on the ASIN with 12 other sellers! You'll hear him explain how it works on this episode.   Ungating: He is seeing 90% of his ungating requests succeed with a a single button click, and he shares his simple strategy as to how it works.   He's also planning to attend our conference in May and he shares his excitement about that. Details on that event can be found at the proven conference.com. We spend some time as well discussing getting ungated as a new seller.   Check out our episode sponsor Profit Cyclops - Realtime Order Tracking and Profit Calculation Easy to view dashboards and charts in days, weeks and months. A staple to your everyday operations, everything that Amazon misses to show you.   Watch this episod eon our YouTube channel here: https://youtu.be/8QcMJt0v5uQ   Show note LINKS: SilentJim.com/bookacall - Want to work with a great coach on our team? Where you live DOES NOT matter - we have successful STUDENTS and COACHES all over the world!   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 80,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   SilentJim.com/mistakes - The most common mistakes made by new sellers and how to avoid them (a post in our free Facebook group)   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!   TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!   https://TheProvenConference.com/scholarship - Join us FREE in Orlando the last three days of May 2025! Come attend the event that has been voted the #1 RESELLER event for Amazon/Walmart in the world! Hurry, wee can't guarantee open spots. Click the link and fill out a quick questionare and we'll get back to you.   3PMercury - SilentJim.com/thesystem - The seller automation tool that allowed our student Khang to build a $3million REPLENS business using a team of two people that ran his entire business!   SilentSalesMachine.com - Text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11      

Silent Sales Machine Radio
#991: Should you try to WIN the buy box or sell ABOVE the buy box on Amazon?

Silent Sales Machine Radio

Play Episode Listen Later Apr 3, 2025 71:12


Are you "buy box" obsessed when it comes to winning sales on Amazon?You don't have to be! You can win steady sales WITHOUT winning the buy box!   This strategy has been proven over and over in our community, but it's certainly not the ONLY strategy we love for building a beautiful business on Amazon!   It's true - we've been providing ample evidence for a couple years now that wise Amazon sellers and ProvenAmazonCourse.com students that you can completely ignore the buy box and sell easily sourced boring products for prices well above competing sellers who sell the same item, but...   In our excitement in sharing these examples sometimes our students are left with the impression that we favor this "above buy box" strategy above other fantastic pricing and sourcing strategies.   Let's get to the bottom of the confusion! Our Guest on today's show is a great coach on our team, Grant Douglas. He uses both strategies as does our host Jim. They discuss the benefits advantages and disadvantages of both winning the buy box as well as opening up the doors to millions of new ASINs instantly by playing with "above buy box" strategies.   Listen to our announcement at the end of this episode to get details about this special opportunity! ProvenAmazonCourse.com/100 - Our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May!   Watch this episode on our YouTube channel here: https://youtu.be/3vxd4s5PBFU     Show note LINKS: SilentJim.com/bb70 - see 200 examples of "above buy box" asins   SilentJim.com/1000- see step by step how to have a $1,000 day on Amazon  from knowing nothing!   A video Jim made recently about "above buy box" showing a map as proof https://youtu.be/S7O7KGbJMck   TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for free for life!   SilentSalesMachine.com - Text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 80,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.  

Silent Sales Machine Radio
#990: The pottery paradox: How reps, not perfection, build Amazon success

Silent Sales Machine Radio

Play Episode Listen Later Apr 2, 2025 48:00


In this energized episode of Coach's Corner, Brian and Robin Joy dive into what really drives success in the Amazon FBA world—and it's not what you might expect.   Drawing powerful lessons from the "Pottery Paradox" and the "Bamboo Effect," they reveal why repetition, not perfection, is the secret to building a thriving business.   You'll learn: Why testing more ASINs beats searching for the “perfect” one The power of velocity, capital protection, and profit potential How to avoid “lighting $20 bills on fire” What the Ambassador Program brings to the Proven Conference Why preparation > planning—and how football coaches do it best   If you've been stuck lurking, waiting for the right moment to start, this episode is your sign to throw that first dart!   Watch this epsiode on our YouTube channel here: https://youtu.be/8fLVevUTagQ   Show note LINKS: TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!   ProvenAmazonCourse.com/100 - Our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May!   https://TheProvenConference.com/scholarship - Join us FREE in Orlando the last three days of May 2025! Come attend the event that has been voted the #1 RESELLER event for Amazon/Walmart in the world! Hurry, wee can't guarantee open spots. Click the link and fill out a quick questionare and we'll get back to you.   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for free for life!   SilentJim.com/bookacall - Our guest today benefited tremendously from the coaching he's received! Inquire about your coaching options today! Let's connect!   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 80,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   3PMercury - SilentJim.com/thesystem - The seller automation tool that allowed our student Khang to build a $3million REPLENS business using a team of two people that ran his entire business!      

My Amazon Guy
Why Some Amazon Brands Fail (Even with Great Products)

My Amazon Guy

Play Episode Listen Later Mar 31, 2025 3:58


Send us a textFounders often fail to scale because they don't ask for help soon enough. Messy Amazon catalogs, duplicate ASINs, and poor product structure slow growth. ASIN merging improves reviews, ad efficiency, and overall brand visibility. Learn why cleaning your product catalog matters for long-term Amazon success.Grab the free PPC guide and start making smarter ad decisions: https://bit.ly/41SiY1J#AmazonSellers #ASINmerge #EcommerceGrowth #FBAproblems #AmazonBrandingWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Founders Struggle with Running the Business00:38 - Pride Over Product Hurts the Brand01:03 - How MAG Cleaned Up a Messy ASIN Catalog01:48 - Why ASIN Merging Matters on Amazon02:32 - Biggest Regret: Not Hiring MAG Sooner03:01 - Some Brands Just Can't Be Saved Anymore03:35 - Why Amazon Sellers Need to Ask for Help-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Silent Sales Machine Radio
#988: I just interviewed two "e-commerce newbies" and addressed all their concerns about Amazon selling - a powerful episode!

Silent Sales Machine Radio

Play Episode Listen Later Mar 27, 2025 67:48


Do you have questions and concerns about building a business on Amazon? Are you new to the idea?   The vast majority of new students who come into our community have a lot of the same questions you do.   To help address these concerns we had a unique idea recently.    I made a post in our large facebook group and asked for two "skeptical volunteers" from our community to hop on a podcast with me to discuss all of their concerns, scary rumors and candid questions regarding building a great business online using the strategies we teach (specifically ProvenAmazonCourse.com strategies for the REPLENS model that we teach to all new students)   It turned out to be a great episode!   We talked about: the time and investment required the risks the rumors the realities the odds of success the future prospects of the model who should use coaching can you do it on your own? ...and much more   This episode will be fantastic for anyone who finds themself curious but skeptical about what it is that we do in our community. There's a reason we have hundreds of success story interviews with our students. We work with serious students who are ready to change their lives. If that's you, check out this episode and then get in contact with us so we can begin your journey.   Stick around for the last few minutes of the episode today to hear an update about "The System". The System (aka 3PMercury found at SilentJim.com/thesystem) is the software that completely automated Khang's $3 million replens business with 10,000 ASINs while requiring only a team of only 2 people! Hundreds of users are now using The System to successfully automate their ProvenAmazonCourse.com REPLENS businesses - and you can as well!    TODAY'S INSIGHT: "The System" will soon manage all your shipping challenges with Amazon and Walmart! So many exciting updates being added at NO ADDITIONAL CHARGE! Lock in your price while the software is in beta use!   Also, a reminder about this fabulous opportunity just waiting in Orlando for you! ProvenAmazonCourse.com/100 - Our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May! They give is a little bit of information about this great opportunity at the very end of today's show.   Watch this episode on our YouTube channel here: https://youtu.be/1eVlFy5DxyQ   Show note LINKS: TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!   ProvenAmazonCourse.com/100 - Our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May!   SilentJim.com/keepa - Keepa is the only tool you need when starting off selling. Our Keepa podcast episode is number 369 at https://SilentJim.com. It is a great intro to what Keepa is and why it's our recommended tool.   SilentJim.com/360 - The most comprehensive Keepa training course you'll find. Note: This course is now included inside the ProvenAmazonCourse.com library!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for free for life!   SilentJim.com/bookacall - Our guest today benefited tremendously from the coaching he's received! Inquire about your coaching options today! Let's connect!   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 80,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   3PMercury - SilentJim.com/thesystem - The seller automation tool that allowed our student Khang to build a $3million REPLENS business using a team of two people that ran his entire business!   To hear Khang's story go back to podcast episode #754 - https://silentJim.com/podcast   Today's guests: Ken Farmer Andy Moss

Silent Sales Machine Radio
#986: Three easy changes Amazon needs to make NOW to improve life for SHOPPERS, SELLERS & Amazon itself.

Silent Sales Machine Radio

Play Episode Listen Later Mar 24, 2025 42:08


"If I were in charge I'd make some big changes." You don't have to look far to find plenty of ideas from sellers on the topic of "how to make Amazon selling better", but we have to keep in mind that Amazon has multiple parties to keep in mind! There's the shopper (they are first ultimately and rightfully so) Then there's Amazon's own best interest (profitability, risk management, shareholders etc) ...and then there's the seller last but no least! I for one am so grateful for the Amazon reseller opportunity -it's provided incredibly consistent opportunities for 10s of thousands of families including my own and the future is very bright, but... Of all the ideas for improvement that are swirling around, I think I've found three that are great (with no downsides) for ALL THREE parties! The ideas are: Eliminate the suppressed buy boxes Show shoppers the fastest delivery option on ASINs with many sellers Show sellers more data in regards to understocked shelf space in the warehouse network Today's episode unpacks these ideas. If you're ready to get on the path to building a great business online, it's time to get into the ProvenAmazonCourse.com training!   Watch this episode on our YouTube channel here: https://youtu.be/3h0kwGpWBfU   Check out our episode sponsor: Profit Cyclops - Realtime Order Tracking and Profit Calculation Easy to view dashboards and charts in days, weeks and months. A staple to your everyday operations, everything that Amazon misses to show you.   Show note LINKS: SilentJim.com/bookacall - Book a FREE call here to discuss our offers including coaching, legends and ProvenAmazonCourse.com course   TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!   ProvenAmazonCourse.com/100 - Our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May!   https://TheProvenConference.com/scholarship - Join us FREE in Orlando the last three days of May 2025! Come attend the event that has been voted the #1 RESELLER event for Amazon/Walmart in the world! We can't wait to see you there!   SilentJim.com/bb70-  Learn about the "above buy box" strategy FREE   SilentJim.com/thesystem  - (aka as 3P Mercury) - The complete workflow software we created on our team with the help of 200 beta testers. "The System" automates your Amazon reselling/wholesale business the same way Khang (the creator) automated his $3million reselling business and made it HANDS FREE!   My Silent Team Facebook group - https://www.facebook.com/groups/mysilentteam 100% FREE! Join 80000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model with two courses available on this topic alone. The PAC is updated free for life!      

Silent Sales Machine Radio
#979: Capital protection vs. profit prediction: A new approach to Amazon selling

Silent Sales Machine Radio

Play Episode Listen Later Mar 12, 2025 36:44


In this episode of Silent Sales Machine Radio, Brian and Robin Joy dive deep into Amazon sourcing strategies, the power of Keepa, and why flipping the script on traditional profit prediction can transform your business. They discuss the importance of capital protection over profit forecasting, how to leverage Keepa's data effectively, and why volatility in the buy box can be an opportunity, not a risk.   Plus, Brian shares his excitement about 3P Mercury and how it's revolutionizing sourcing by filtering ASINs based on approval status, capital protection, and profit potential. If you're looking for ways to streamline your sourcing process and scale your Amazon business with confidence, this episode is packed with valuable insights.   Topics Covered: Why Amazon restricts new sellers & how to build trust The key difference between capital protection and profit prediction How Keepa's pricing history helps sellers make smarter decisions The power of testing ASINs and why historical pricing isn't always the full picture The game-changing features of 3P Mercury for lead filtering and sourcing efficiency How to build business momentum and avoid common pitfalls   Ready to rethink your Amazon sourcing strategy? Tune in now!   Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "Am I big enough of a seller to justifying putting a policy/legal expert on a monthly retainer? If you are selling online at all, this small investment is likely justified!"   Also, a reminder about this fabulous opportunity just waiting in Orlando for you! ProvenAmazonCourse.com/100 - Our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May!   Watch this interview on our YouTube channel here: https://youtu.be/yOvGolEzlA4   Show note LINKS:   Ken McAllister's interview is found at SilentJim.com/podcast - #974: Today's guest found our community after struggling on Amazon - but he's doing great now!   SilentJim.com/thesystem - Check out the webinar and lock in the re-launch price! The complete Amazon reseller and Walmart workflow software that minimized the staff required to run your Amazon reselling business and helps the owner (you) become a hands free business owner! The System automates Amazon reselling.   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for free for life!   https://SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.   TheProvenConference.com - Join 100's of sellers at our upcoming May conference in Orlando May 29-31st   ProvenAmazonCourse.com/100 - Our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May!   SilentSalesMachine.com - Text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 80,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.  

Silent Sales Machine Radio
#973: College professor on the cusp of six figure months with his Amazon replens business

Silent Sales Machine Radio

Play Episode Listen Later Feb 27, 2025 61:02


Today's podcast guest is a ProvenAmazonCourse.com student who is crushing it. He's got a small team (his wife and a VA) and uses a prep center to handle all his inventory. He was on the show over a year ago and he's really scaled since then as you'll hear!   He's also a user of "The System" (SilentJim.com/thesystem) to manage his entire process.   We spend time talking about: The above buy box strategy he's using How he finds new ASINs daily What roles he's given up as he's automated his machine His net margins and the big picture of his business The importance of live events and building your network of connections ...and a lot more!   Stick around for the last few minutes of the episode today to hear an update about "The System". The System (aka 3PMercury found at SilentJim.com/thesystem) is the software that completely automated Khang's $3 million replens business with 10,000 ASINs while requiring only a team of only 2 people! Hundreds of users are now using The System to successfully automate their ProvenAmazonCourse.com REPLENS businesses - and you can as well!    TODAY'S INSIGHT: "The System" will soon manage all your shipping challenges with Amazon and Walmart! So many exciting updates being added at NO ADDITIONAL CHARGE!   Watch this episode on our YouTube channel here: https://youtu.be/2fDzWA6R4_M   Show note LINKS:  SilentJim.com/bb70 - a link to a discussion in our facebook group with numerous "above buy box" examples and detailed instructions.   SilentJim.com/1000 - Free training - Step by step to your first 1,000 day including multiple specific examples. Jim talked about this during the episode today.   SilentJim.com/ss - A discount on Smart Scout - the tool Jim's talks about for seeing how powerful the "above buy box" strategy really is!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for free for life!   SilentSalesMachine.com - Text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 80,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   TheProvenConference.com - Join 100's Amazon sellers at our upcoming May conference in Orlando May 29-31st   ProvenAmazonCourse.com/100 - Our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May!   Our guest today, James Kiernan was last on our show in episode 552 College prof pursuing PHD while building a beautiful Amazon REPLENS business https://silentjim.com/podcast/episode-552   James discusses on today's show that he's considering automating the returns from Amazon that are currently coming back to him. Here are two services Jim suggested he consider: SilentJim.com/backtrack and SilentJim.com/returns   Today's guest: James Kiernan    

Silent Sales Machine Radio
#972: Navigating the Proven Amazon Course: A custom coaching approach

Silent Sales Machine Radio

Play Episode Listen Later Feb 26, 2025 43:37


In this episode of Silent Sales Machine Radio, hosts Brian and Robin Joy dive into the challenges and opportunities of e-commerce coaching. They explore the overwhelming amount of information available to new and experienced Amazon sellers, emphasizing the importance of a structured approach.   Robin Joy shares insights from the Proven Amazon Course, explaining how sellers can navigate it effectively without getting lost in a sea of strategies. They discuss the significance of building strong fundamentals, tailoring coaching to individual needs, and creating a step-by-step path to success.   You'll also hear real-life coaching success stories, practical tips on testing ASINs, and how to develop a repeatable sourcing framework. Plus, don't miss details on their upcoming Path to 100 ASINs Workshop at The Proven Conference!   Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "What if I'm sourcing inventory from a source that doesn't want me to buy from them, or what if I use 'creative' but disallowed strategies to get extra discounts on my inventory?"   Watch this episode on our YouTube channel here: https://youtu.be/NxgHRlu6Bfc   Show note LINKS: SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.   SilentSalesMachine.com - Text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11   SilentJim.com/thesystem  - (aka as 3P Mercury) - The complete workflow software we created on our team with the help of 200 beta testers. "The System" automates your Amazon reselling/wholesale business the same way Khang (the creator) automated his $3million reselling business and made it HANDS FREE!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for life!   ProvenAmazonCourse.com/100 - Check out our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May!   TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!   SilentJim.com/keepa - Keepa is the only tool you need when starting off selling. Our Keepa podcast episode is number 369 at https://SilentJim.com. It is a great intro to what Keepa is and why it's our recommended tool.          

Silent Sales Machine Radio
#970: Let's talk about Amazon to Amazon flips & Amazon to Walmart too!

Silent Sales Machine Radio

Play Episode Listen Later Feb 20, 2025 53:45


On today's new episode, we hear from a great leader in our community who has built multiple streams of income by selling on both Amazon and Walmart. She even does some great flips from Amazon to Walmart that she discusses today.   We cover an array of topics, including some encouragement and insights for new sellers, some strategies for building key relationships that help you go further faster and a lot of discussion as well about our upcoming conference in n May 2025 in Orlando - TheProvenConference.com has details on that.   Stick around for the last few minutes of the episode today to hear an update about "The System".   The System (aka 3PMercury found at SilentJim.com/thesystem) is the software that completely automated Khang's $3 million replens business with 10,000 ASINs while requiring only a team of only 2 people! Hundreds of users are now using The System to successfully automate their ProvenAmazonCourse.com REPLENS businesses - and you can as well!    TODAY'S INSIGHT: "The System" will soon manage all your shipping challenges with Amazon and Walmart! So many exciting updates being added at NO ADDITIONAL CHARGE!   Watch this episode on our YouTube channel here: https://youtu.be/Xeg2fIgCuO8   Show note LINKS:   SilentJim.com/thesystem  - (aka as 3P Mercury) - The complete workflow software we created on our team with the help of 200 beta testers. "The System" automates your Amazon reselling/wholesale business the same way Khang (the creator) automated his $3million reselling business and made it HANDS FREE!   SilentSalesMachine.com - Text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 80,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life and costs only $39/month. The ProvenAmazonCourse content is the training behind ALL of the 100s of success story interviews on this channel!   ProvenAmazonCourse.com/100 - Check out our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May!   TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!   ProvenDiscontinuedSourcing.com - PAC student can get their 80% off coupon in the learning portal   We'd love to connect with you for a zoom, phone or text conversation to help map out your best path forward in e-commerce or as an Amazon sellers! Let's connect! https://SilentJim.com/bookacall   Today's guest: Elizabeth Aronson

Silent Sales Machine Radio
#969: Secrets to selling above the Buy Box

Silent Sales Machine Radio

Play Episode Listen Later Feb 19, 2025 63:38


In this episode of Silent Sales Machine Radio, Brian and Robin Joy dive deep into the multidimensional buy box and how sellers can price above it while still making profitable sales.   They discuss how Amazon's regional fulfillment system impacts pricing and delivery times, why volatility in the buy box is an advantage, and how tools like Keepa and SmartScout help sellers make data-driven decisions.   Plus, they break down Amazon's InStock Head Start Program and share a powerful analogy to explain why holding firm on pricing can lead to bigger profits. They also reveal a gold-mining approach to finding profitable ASINs in bulk and how automation tools like 3P Mercury and Nepeto are game-changers for sourcing.   Whether you're a new seller or looking to refine your strategy, this episode is packed with insights to help you optimize your pricing, source smarter, and scale your business.   Tune in and discover how to maximize profits by selling above the buy box   Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "Can I add ASIN's to my Amazon catalog if I've not yet ordered them or purchased them?"   Watch this episode on our Yo=uTube channel here: https://youtu.be/UgEJ72IG5GQ   Show note LINKS:  SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options. SilentJim.com/thesystem  - (aka as 3P Mercury) - The complete workflow software we created on our team with the help of 200 beta testers. "The System" automates your Amazon reselling/wholesale business the same way Khang (the creator) automated his $3million reselling business and made it HANDS FREE! ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for life! ProvenAmazonCourse.com/100 - Check out our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May! TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025! SilentJim.com/keepa - Keepa is the only tool you need when starting off selling. Our Keepa podcast episode is number 369 at https://SilentJim.com. It is a great intro to what Keepa is and why it's our recommended tool. SilentJim.com/oaleads - Nepeto discount code for one of our favorite research tools for finding winning asins SilentJim.com/ss - Smart Scout - One of the tools we love and our community discount. Proof of the power of the "above buy box" strategy: https://www.youtube.com/watch?v=S7O7KGbJMck&t=502s  

My Amazon Guy
Amazon Product Launch Strategies That Actually Work

My Amazon Guy

Play Episode Listen Later Feb 19, 2025 4:56


Send us a textIs your Amazon product launch actually working? Running out of stock, getting reviews, and ranking up are all signs of success., but what happens next? Learn how to keep momentum, increase sales, and decide whether to merge ASINs.Get our Amazon PPC guide and start improving your ads today https://bit.ly/419pOQ3#AmazonSales #EcommerceTips #AmazonFBA #AmazonSellerWatch these videos next:The Reason You're Losing on Amazon: https://www.youtube.com/watch?v=sQkjfTkECIc&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=12Creating Parentages with Flat File on Amazon in 2025 https://www.youtube.com/watch?v=Zk8xOa3E0JM&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=13-----------------------------------------------Need help with your listing? Let us fix it!: http://bit.ly/3B1LvHtNeed expert advice? Book a FREE call with us today: http://bit.ly/3B3HMJATimestamps00:00 - Is Your Product Launch Successful?00:16 - Signs That Your Product is Doing Well00:50 - Running Out of Stock: Good or Bad?01:30 - How to Increase Sales After Launch02:00 - Fixing Click-Through & Conversion Issues02:40 - The IAP Funnel for Better Amazon Sales03:30 - Should You Merge ASINs?04:00 - Why Reviews Aren't Everything04:30 - Selling on Amazon Can Be Easier!----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Silent Sales Machine Radio
#966: From successful REPLENS seller to wholesale and more streams of income

Silent Sales Machine Radio

Play Episode Listen Later Feb 13, 2025 51:58


Today's guest is a huge fan of "The System" (SilentJim.com/thesystem) and he's built a fantastic business in less than a year using the strategies he's learned from the ProvenAmazonCourse.com.   He's doing a wholesale model through a REPLENS lens using strategies learned from this podcast and our training inside the ProvenAmazonCourse.com, and he's finding even more streams of income helping brands navigate Amazon! He's able to do this because of the skill set he's developed so far as an Amazon seller!   You'll be encouraged and inspired by his insights and results!   Stick around for the last few minutes of the episode today to hear an update about "The System". The System (aka 3PMercury found at SilentJim.com/thesystem) is the software that completely automated Khang's $3 million replens business with 10,000 ASINs while requiring only a team of only 2 people! Hundreds of users are now using The System to successfully automate their ProvenAmazonCourse.com REPLENS businesses - and you can as well!    TODAY'S INSIGHT: The automation features and profit generating features of "The System" are popping in CONSTANTLY and it's all coming from a very special source of creativity - the USERS! Welcome to the first CROWD BUILT, full automation tool for Amazon/Walmart sellers!   Watch this episode on our YouTube channel here: https://youtu.be/yAS3zccpcfM   Show note LINKS:   Brendan last appeared on our show in episode 883: Firefighter with no experience in ecommerce now has a fantastic business thanks to ProvenAmazonCourse.com   3PMercury SilentJim.com/thesystem - The seller automation tool that allowed our student Khang to build a $3million REPLENS business using a team of two people that ran his entire business!   JeffSchick.com - Our legal advisor on the team! Jeff and his staff are an excellent resource for those sticky spots we all have in business!   SilentJim.com/bb70 - See numerous examples of the "above buy box" strategy for Amazon sellers!   SilentJim.com/bookacall - Our guest today benefited tremendously from the coaching he's received! Inquire about your coaching options today! Let's connect!   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 80,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for free for life!   ProvenWholesaleSourcing.com - Wholesale training with an expert who has sold about $40million on Amazon! NOTE: This training is now FREE inside the ProvenAmazonCourse.com library!   Today's guest: Brendan D'Anna

Silent Sales Machine Radio
#963: Our 2,500 ASIN guarantee & Amazon buy box insights for your weekend

Silent Sales Machine Radio

Play Episode Listen Later Feb 8, 2025 45:27


The weekend episodes of our podcast contain important announcements as well as a great introduction to the community for anyone who is new to our community. Today, we talk about the facebook group contest with our celebration of hitting now over 80 thousand members! The above buy box strategy is only getting better and better, check out our latest resource to help you become a master at selling at higher margins. We have an ongoing discussion in our facebook group with lots and lots of strategies that are now proven around this concept of moving ABOVE the buy box to get sales. If you're new, please listen to the second part of this episode for a group discussion explaining very well the steps a newbie should take to get the best support in our community. We're in your corner!   Show note LINKS: SilentJim.com/bb70 - Learn about the "above buy box" strategy FREE SilentJim.com/ss - SmartScout will help discover the regional ASINs you are missing! SilentJim.com/evergreen - Learn about our 2,500 ASIN guarantee   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 80,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!   SilentSalesMachine.com - Text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit https://silentjim.com/free11   SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for free for life!    

Silent Sales Machine Radio
#962: New ProvenAmazonCourse.com student started with $1000 and is seeing 29% NET margins!

Silent Sales Machine Radio

Play Episode Listen Later Feb 6, 2025 52:10


Can you get 30% net margins as a new REPLENS seller on Amazon? Yes you can! Today's guest is yet another coaching student (SilentJim.com/bookacall) who is building a beautiful business with his family on Amazon. He has a masters degree in Finance, so he knows his numbers including 29-30% NET margins and 40%-60% ROI! He's thrilled by the results he's seeing in his Amazon REPLENS business (the foundational strategy of the ProvenAmazonCourse.com training).   He started with $1,000 and loved what he saw, so he quickly added in another $15,000 for inventory and now has a business worth about $50K with no outside funds being added! You'll be motivated and encouraged by this seller who is looking at a very bright 2025!   Stick around for the last few minutes of the episode today to hear an update about "The System". The System (aka 3PMercury found at SilentJim.com/thesystem) is the software that completely automated Khang's $3 million replens business with 10,000 ASINs while requiring only a team of only 2 people! Hundreds of users are now using The System to successfully automate their ProvenAmazonCourse.com REPLENS businesses - and you can as well!    TODAY'S INSIGHT: If you are using spreadsheets or sticky notes to manage your Amazon business, STOP! The System will save you hours daily and allow you to scale faster and more profitably in your Amazon (and soon Walmart) selling business!   Watch today's episode on our YouTube channel here: https://youtu.be/LJYxnGMWCPw   Show note LINKS: SilentJim.com/ungating - Our tips and strategies for new sellers dealing with ungating issues. Free link takes you to a post in our facebook group.   3PMercury-  SilentJim.com/thesystem - The seller automation tool that allowed our student Khang to build a $3million REPLENS business using a team of two people that ran his entire business!   Keepa -  SilentJim.com/keepa - Listen to episode 369 to hear more about why we love keepa, and check out this video for a creative strategy with keepa: SilentJim.com/1000   Nepeto - SilentJim.com/oaleads - Discount code for one of our favorite research tools for finding winning asins   REVSELLER -  ProvenAmazonCourse.com/revseller - The lowest possible price on this on screen calculator   SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 80,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for free for life!   Today's guest; Taskin Faruk Guven

Silent Sales Machine Radio
#958: If you only have $500 (or nothing) to start with, what do we suggest?

Silent Sales Machine Radio

Play Episode Listen Later Jan 28, 2025 28:15


We have sellers in our community from all types of backgrounds and situations. Some of them tell us that coming up with even $500 to launch their business is a real challenge.   Today's new podcast episode covers a handful of strategies for launching your online income adventure successfully with less than a few hundred dollars or even no cash at all!   Once you have $1,000 to $2,000 saved up you are ready to begin building an Amazon system that can be scaled and automated. Until that time however, there are some lower hanging fruit opportunities that you can hustle your way through in order to accumulate some cash.   Stick around for the last few minutes of the episode today to hear an update about "The System". The System (aka 3PMercury found at SilentJim.com/thesystem) is the software that completely automated Khang's $3 million replens business with 10,000 ASINs while requiring only a team of only 2 people! Hundreds of users are now using The System to successfully automate their ProvenAmazonCourse.com REPLENS businesses - and you can as well!    TODAY'S INSIGHT: Khang shares how simple it is with "The System" to navigate Amazon‘s request for receipts and invoices for IP complaints and other policy inquiries. Watch this episode on our YouTube channel here: https://youtu.be/EIpTQus34jY   Show note LINKS: SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.   SilentSalesMachine.com - text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online or visit https://silentjim.com/free11   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 78,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for free for life!   SilentJim.com/thesystem (aka as 3P Mercury) - The complete workflow software we created on our team with the help of 200 beta testers. "The System" automates your Amazon reselling/wholesale business the same way Khang (the creator) automated his $3million reselling business and made it HANDS FREE!

Silent Sales Machine Radio
#957: Family excited to bring dad home in 2025 based on early Amazon success!

Silent Sales Machine Radio

Play Episode Listen Later Jan 27, 2025 71:55


On today's new podcast episode I spend time with a ProvenAmazonCourse.com / coaching student who is loving her journey towards eventually going full-time with her husband into their Amazon selling and e-commerce business. They are well on their way and super excited!   They have seven kids (most of whom help with the business) and he works full time as an electrician, but she has found about 10-15 hours per week to work the business and they are very encouraged by the results they are getting so far in their journey!   They have a goal of eventually doing e-commerce together full-time as their primary income and buying some land to homestead while they grow their business together. They hope to achieve this in 2025.   They live in a fairly rural area, so they do most of their sourcing online. They use a lot of the "above buy box" strategies as well which we discuss.   We discuss the challenges in balancing the business with family life, her sourcing and pricing strategies, and her long-term business goals.   At the end of today's episode, stick around for a discussion with Jimmy Smith about how he's found 1,000s of great ASINs! You're invited to a free webinar where he'll unpack the system that he uses called the "Evergreen Sourcing System" that has his team finding numerous great ASINs every day for his Amazon catalog! Get details on the upcoming Jan 31st webinar and Jimmy's system here: SilentJim.com/evergreen   Watch this episode on our YouTube channel here: https://youtu.be/aMp2GDReqzA   Show note LINKS:   SilentJim.com/evergreen - Free webinar Jan 31st shows you how to deploy DOZENS of strategies for sourcing great ASINs (products) that sell over and over again on Amazon   TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!   Inventory Lab - This service researches products, lists and manages your inventory, tracks your expenses and analyzes your profitability https://jimc.biz/2JY4w3a   Humnbird.com - Humnbird helps sellers get established on Amazon .com (sell in the US from anywhere in the world) They specialize in everything from Intellectual Property, Trademarks, Patents, Corporation Setup to Branding, Design and Marketing. They offer tax services, also.   SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 78,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for free for life!   https://SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.   Today's guest: Katie Powell    

Silent Sales Machine Radio
#956: Time sensitive: Two free webinars that no Amazon seller or newbie should miss

Silent Sales Machine Radio

Play Episode Listen Later Jan 25, 2025 41:12


Today, we have very time sensitive announcements for our weekend update. First, a free webinar on automation featuring Khang Dang, who built a $3M automated Amazon business, will be held soon. The webinar will focus on software that automates both Amazon and Walmart workflows. We also have the Evergreen Sourcing webinar where Jimmy Smith will host. It's a completely free webinar on sourcing new ASINs (Amazon product listings) with an innovative "evergreen" system. Don't forget, we are making available our super popular 100 ASIN Workshop again to sellers who want to jump start their Amazon businesses! This is a small, hands-on workshop that will take place two days before the conference, focusing on systemizing Amazon product sourcing. Limited spots are available for this workshop. Also, book your hotel stay soon for TheProvenConference.com coming up in May. Details in the show notes! After hearing our recent updates, stay tuned for a great introduction to the community for anyone who is new to our online space.   Show note LINKS: SilentJim.com/evergreen - Free webinar Jan 31st shows you how to deploy DOZENS of strategies for sourcing great ASINs (products) that sell over and over again on Amazon   SilentJim.com/thesystem - Free webinar coming up soon reveals how Khang built and manages a $3million replens business on AUTOPILOT using software that you can use at a LOCKED IN low monthly price. DO NOT miss this - price goes up Feb 2025!   ProvenAmazonCourse.com/100 - Our Proven Path to 100 ASIN's workshop that we offer prior to The Proven Conference featuring live interaction with Brian and Robin Joy Olson.   SilentJim.com/bookacall - Book a call here to discuss our offers including coaching, legends and ProvenAmazonCourse.com course   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 78,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for life!  

Silent Sales Machine Radio
#955: Finding underserved shelf space at Amazon is getting easier for those who understand this

Silent Sales Machine Radio

Play Episode Listen Later Jan 23, 2025 40:37


One of the most exciting strategies we've been talking about lately for Amazon sellers involves identifying the underserved shelf space at Amazon's hundreds of warehouses and then sending in inventory that sells for great margins in those underserved warehouses.   There's a module inside the ProvenAmazonCourse.com training that dives deeper into this concept as well as great discussions in our Facebook group about it (link in show notes).   The tool we use to help us identify these strategies is called keepa. (SilentJim.com/keepa)   Lately I've been asking keepa to add new features to help make our research easier - and the good news is, they've been listening. Today I dive into some of the new features that keepa has added that are making our job as sellers so much easier than it used to be when it comes to finding underserved shelf space at Amazon's warehouses.   I'll be discussing the "Amazon out of stock" (OOS) field, the brand new Amazon standard deviation field, and the "in stock Head Start" strategy that will give you a huge advantage over other sellers who are almost certainly NOT paying attention to these types of low-hanging fruit ASINs - and there are millions of them you can find/sell against at great margins!   Watch this episode on our YouTube channel here: https://youtu.be/lfk7EiJfgis   Show note LINKS:  SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 78,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   SilentJim.com/bb70 - The post where I discuss these udpates and give examlpes.   https://SilentJim.com/keepa - Our Keepa podcast episode is number 369 at https://SilentJim.com. It is a great intro to what Keepa is and why it's our recommended tool.   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for free for life!   TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!    

Silent Sales Machine Radio
#953: They started with very little and grew a beautiful business in about six months!

Silent Sales Machine Radio

Play Episode Listen Later Jan 20, 2025 66:06


Today's guest has a full-time job and started with only $500 about six months ago. He now has a beautiful business that's growing very rapidly...and he's never added another penny to his initial funding! He's just followed the ProvenAmazonCourse.com roadmap!   He and his wife work the business about 8-10 hours per week and are still figuring out a lot of things, but they have found about 160 great ASINs to sell against and the future is VERY bright for these emerging rock stars of Amazon REPLENS!   Watch this interview on our YouTube channel here: https://youtu.be/-qB-LRWlmdY     Check out today's sponsors of this epsiode:  TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025! SilentJim.com - Send your friends to this link to hear our great community interviews and listen to our podcast. Also, please subscribe and leave a review at Apple Podcasts https://podcasts.apple.com/us/podcast/silent-sales-machine-radio/id1174519768   Show note LINKS:  SilentSalesMachine.com - Text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online or visit https://silentjim.com/free11 SilentJim.com/nearme - Visit our Facebook thread to find sellers near you My Silent Team Facebook group - https://www.facebook.com/groups/mysilentteam 100% FREE! Join 78,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world! ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!   Today's guest: Matthew Nelson

My Amazon Guy
Discover Proven Strategies for Amazon FBA Success

My Amazon Guy

Play Episode Listen Later Jan 18, 2025 4:57


Send us a textSteven Pope shares his unconventional strategies for scaling agencies in the Amazon space. From embracing digital operations to prioritizing education, learn how these methods are changing the game.#AmazonGrowth #AgencyStrategies #EcommerceTipsGet our free guide to optimize your ads and save money while driving more sales https://bit.ly/4gwtOziWatch these on YouTube:Build a successful agency https://www.youtube.com/watch?v=vFYwDxFelcc&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmwWe solve Amazon Seller's biggest problem https://www.youtube.com/watch?v=oIRrkQblBBI&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=4-------------------------------------------------------Curious about how your ASINs are performing? Get a free video review of your ASIN from My Amazon Guy http://bit.ly/3ZrUVp6Book a call with our Amazon experts and grow your sales now! http://bit.ly/49dCWGsTimestamps00:00 - The Growth of Agencies in Amazon00:19 - The Start of a Digital Agency Journey00:36 - Why Steven Avoids Physical Conferences01:02 - Early Challenges of Running an Agency from Home01:25 - The Importance of Embracing Digital Business Models01:41 - Using Education as a Growth Strategy02:10 - Addressing Competitors and Mimics03:00 - Sharing Trade Secrets for Ecosystem Growth03:56 - Misconceptions About Agency Competition04:15 - Scaling Horizontally and Vertically in the Market-------------------------------------------------------Follow Us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Serious Sellers Podcast: Learn How To Sell On Amazon
#630 - 9-Figure Amazon Seller + TikTok Shop Expert Strategies

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Jan 11, 2025 43:27


This episode is a two-in-one special, with two guests for the price of one. One is one of the world's top experts on TikTok shop, and the other has sold hundreds of millions of dollars online and is even an accomplished DJ who plays at music festivals. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us for a fascinating conversation as we welcome Ali Grey, a remarkable e-commerce expert and globetrotter, to our podcast. Ali shares his journey from London to living in Taiwan, after having worked from an impressive 70 different countries. Discover how he started his entrepreneurial journey at the young age of 15 by coding his own dropshipping website, which led him to leave school and pursue e-commerce full-time. Ali talks about his success on Amazon and his early investments in Bitcoin, which were driven by his interest in cryptography and a desire to break away from traditional financial systems. In another exciting chapter, we explore Ali's creative side as GRY, a DJ who transitioned from organizing underground raves in London to performing at major festivals around the world. He reveals the four key strategies that propelled his e-commerce business to impressive revenue growth, including acquiring ASINs, leveraging affiliate marketing, building a strong community, and creating patented products. Ali emphasizes the importance of community and patent financing while sharing his personal preference for social media platforms. Finally, listen in as Bilal Sirbuland, a trailblazer in the TikTok Shop space, joins the discussion to share his journey from Amazon to becoming a top seller on TikTok Shop. Bilal highlights the simplicity and opportunities TikTok Shop offers, and shares strategies for launching and scaling a business, such as focusing on viral products and leveraging TikTok's algorithm for advertising. This episode is packed with valuable insights and strategies from both Ali and Bilal, providing a comprehensive guide for aspiring e-commerce entrepreneurs looking to thrive in the ever-evolving digital selling marketplace. In episode 630 of the Serious Sellers Podcast, Bradley, Ali, and Bilal discuss: 00:00 - E-Commerce Experts Discuss Success Strategies 06:39 - Teen Entrepreneur's Million-Dollar Gaming Venture 12:32 - From Raves to Festivals 17:43 - Value of Building Patents in Business 19:58 - Successful Transition to TikTok Shop 21:50 - Selling Brands on TikTok for Virality 26:27 - Selling Brands Without Influencers 32:47 - TikTok Shop Strategy and Pricing 39:52 - Selling Products on TikTok Shop

Silent Sales Machine Radio
#947: Overcoming a cancer battle didn't slow down this Amazon business warrior

Silent Sales Machine Radio

Play Episode Listen Later Jan 6, 2025 79:11


On today's podcast episode you'll meet a busy dad who is a full time chiropractor, but in his spare time he's building an incredible business. He's also recently overcome an intense battle with cancer that's sure to inspire.   He's seeing his first $1,000 days and is super excited about the relationships, motivation and financial opportunities that are coming to him by being part of our community.   Other topics discussed : His experience with coaching Why we love "surpassed buy boxes" How his kids contribute to his business How he uses Keepa to find loads of winning ASINs   Today's episode is sponsored by Sellerboard Check out Sellerboard - THE accurate profit analytics tool for Amazon sellers that helps you calculate your profit precisely accounting for all hidden fees and in real time. Use our link and get a TWO month free trial: https://SilentJim.com/numbers    Watch this episode on our Youtube channel here: https://youtu.be/98IwxHy7saA   Show note LINKS: TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 78,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for life!   https://SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.   Keepa - Learn more about Keepa in episode 369 of our show and get a full overview of all Keepa features at SilentJim.com/360   SilentJim.com/oaleads - Nepeto discounted link for our community   SilentJim.com/ungating - An article that helps new sellers navigate ungating challenges on Amazon   SilentJim.com/replendashboard  - Replen Dashboard   Today's guest: Rene Acosta

Silent Sales Machine Radio
#943: The magic of multiples - Building a resilient replens business

Silent Sales Machine Radio

Play Episode Listen Later Dec 27, 2024 39:03


In this engaging episode of Silent Sales Machine Radio, co-hosts Brian and Robin Joy dive into the concept of "The Magic of Multiples" and its transformative impact on building a successful Amazon business. They discuss how diversifying your product offerings, testing numerous ASINs, and leveraging small wins can lead to long-term stability and profitability. Key takeaways include: Spreading Risk with Multiple ASINs: Reduce dependency on single products by diversifying into various categories and brands. Testing for Success: Learn why consistently testing ASINs with a focus on capital protection is vital for growth and trust-building on the Amazon platform. Building a Balanced Product Portfolio: Discover the importance of mixing high-profit, fast-moving items with lower-margin, steady sellers to create a sustainable business model. Lessons from Moneyball: Apply strategies inspired by baseball's Moneyball approach, focusing on undervalued metrics and incremental progress to optimize your business. This episode is packed with actionable insights for both new and experienced sellers looking to refine their approach and achieve consistent growth. Whether you're navigating the challenges of testing ASINs or aiming to scale efficiently, this conversation will inspire you to embrace the magic of multiples.   Our special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com discusses registering on the Walmart selling platform, the suspension and reinstatements his firm has dealt with there and best practices for sellers on Walmart .com.   Watch this episode on our YouTube channel here: https://youtu.be/rnD4z1rsKls   Show note LINKS:   ProvenAmazonCourse.com/100 - Check out our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May!   TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 78,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   SilentJim.com/kickstart – If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for life!

Serious Sellers Podcast: Learn How To Sell On Amazon
#625 - Off-Platform & Amazon PPC Strategies

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Dec 24, 2024 27:50


In this episode, our expert guest answers your Amazon PPC questions. Learn how a seller scaled from $200K to $4M during Black Friday and Cyber Monday. Get actionable tips to optimize holiday sales and achieve remarkable growth!   In this episode, our expert guest answers your Amazon PPC questions. Learn how a seller scaled from $200K to $4M during Black Friday and Cyber Monday. Get actionable tips to optimize holiday sales and achieve remarkable growth! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if you could transform your holiday sales from hundreds of thousands to millions? Destaney Wishon of BTR Media, our expert guest, reveals the art of crafting your own demand and skyrocketing sales with strategic off-platform investments, such as TV and video ads. We dissect the tactics that took one brand from $200,000 to a whopping $4 million, focusing on differentiating branded and non-branded sponsored product campaigns, and structuring these campaigns based on search intent to maximize their impact. We also break down Amazon advertising strategies for those looking to boost performance and profitability. Discover how to make the most of tools like the Search Query Performance report and Amazon Marketing Cloud for comprehensive insights into conversion rates. Learn to balance profitability with traffic through dual campaigns, explore the potential of DSP for bigger budgets, and navigate the nuances of keyword targeting. With Destiny's insights, you'll be equipped to optimize your strategies using metrics like TACoS and tools like Helium 10 Adtomic for periodic assessments. As we explore the intricacies of Amazon PPC campaign optimization, we cover everything from keyword volumes to match types. Learn how to effectively manage budgets with keyword volume, and understand the importance of automatic and manual campaigns, especially for new product launches. We also touch on the importance of influencer collaborations and product targeting to improve conversion rates in high window-shopping categories. Join us as we conclude with a special Q&A, where Destiny continues to share her expertise and engage with our community. In episode 625 of the Serious Sellers Podcast, Carrie and Destaney discuss: 00:00 - Strategies for Amazon Holiday Sales Success 00:35 - Welcome to TACoS Tuesday 06:17 - Optimizing for New Product Launch Strategies 10:26 - Optimizing Amazon PPC Campaigns for Higher Sales 16:56 - Amazon PPC Campaign Optimization Strategies 17:57 - Optimizing Keyword Match Types in Campaigns 21:14 - Influencers and Organic Sales on Amazon 27:02 - More Q&A and Follow-Up Questions Transcript   Carrie Miller: In this week's episode of the Serious Sellers podcast, we have expert Destaney Wishon with us and she's answering all of your questions, and we're going to be talking a little bit about Black Friday and Cyber Monday and how one of her clients actually went from $200,000 to $4 million this holiday season. This and so much more on today's episode of the Serious Sellers podcast.  Bradley Sutton: How cool is that? Pretty cool, I think, think. Hello everybody, and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. Well, that's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and this episode is our monthly live TACoS Tuesday show, where we talk about anything and everything Amazon and Walmart PPC and advertising related with different guests, and today's host is going to be Carrie Miller. So, Carrie, take it away.  Carrie Miller: Hello everyone, Welcome to TACoS Tuesday. We have our expert guest here, Destaney Wishon. Thanks so much for joining us, Destaney.  Destaney: Happy to be here. Very excited. I mean the chaos of the holidays Black Friday, Cyber Monday, what better time to get all your questions in?  Carrie Miller: Yeah, exactly.  Destaney: On our end, almost across the board, we saw Amazon's extending this holiday period, you know, taking some pressure off of their shipping for two days. So for the first time ever. You know, if we're just comparing Black Friday to Black Friday, year over year, this Black Friday was a little bit lower, but the overall holiday period was up. I don't know if consumer sentiment around shopping is higher, but sales were almost incredible and I would say our ROAS was pretty in line. We had one brand go from $200,000 to $4 million in sales month over month. It's obviously a giftable item, but it was pretty crazy to see that. So it's been really strong now. Carrie Miller: Oh, that's amazing.   Destaney: Didn't run deals whatsoever. You did nothing for lead-in CPCs are up and your sales weren't that much stronger. But for the brands who leaned in, they did fantastic.  Carrie Miller:  That's amazing, was there a specific strategy you think that they changed, because that's a pretty substantial jump.  Destaney:   They did a fantastic job. And this is kind of the new topic I've been coining in my training is when you list on Amazon, you're just capturing the demand. Amazon's doing all the work. They're driving the people that are searching for your product. You're just, you know, you got a little bucket and you're capturing it.  Carrie Miller: Yeah Destaney: What they did incredible was they created their own demand, so they went off platform, they invested in TV and video and they educated their customer based on why they need to buy their product. So when Black Friday, Cyber Monday came along and they typed in their search term, they stood out in the page because the customers were already familiar with their products.  Carrie Miller: Wow, that's, that's pretty incredible. Yeah.  Destaney:   Yeah, it was insane to watch.  Carrie Miller:  I was. I've been curious about the tv ads and how. You know how those are going for people, so that's sounds like they. You can do a really good job with them, depending on- Destaney: 100%. We're seeing a lot of success. It's also just like rewiring your brain. I think a lot of brands are spoiled because sponsor products are so successful. But I'm like, of course they're successful, a customer's already planning on buying you. You didn't do any work, you just fit on a keyword. Like Amazon did the work of bringing people on the platform. Carrie Miller: Very true, so would you like to get on and start answering some of the questions from the audience?  Destaney:    Let's do it. I mean, typically these run over, so we might as well start strong.  Carrie Miller: Well, yeah, okay, this is from Spencer, and he says What is considered best practice for branded sponsored product campaigns. Do you make a separate campaign for each SKU or do you make one campaign and put all the SKUs in it?  Destaney:     It kind of depends. Your branded searches aren't always the same, right, if someone's typing in Coca-Cola Diet Coke versus regular Coca-Cola, you can change your strategy. So we segment based off search intents. We almost always separate branded versus non-branded, like that is table stakes. You have to separate branded versus non-branded campaigns. But when it comes to lining up your SKUs, we depend on search intent. But also from a reporting perspective, it's sometimes nice to break out into single SKU campaigns because then you can look at your TACoS per brand and you can say you know SKU A is doing really well. Maybe I should increase my branded search investment on this SKU and increase my budget on that campaign while pulling back on my branded investment for SKU number two. Breaking out into single SKU campaigns as a whole just makes it really easy to control your budget distribution if you have good naming and good organized campaign structure.   Carrie Miller:   Daniel says afternoon. Is there a I think it's morning for me, but afternoon probably for you guys Is there a golden ratio of CTR to CVR for measuring effectiveness of ad campaigns? Destaney:   I'm not going to give a golden ratio per se because it's really dependent on category. Click-through rate's also really difficult because it depends on things like pricing and reviews. So your advertising is going to be influenced by that. Same for your conversion rate, but your conversion rate. You can figure out what your category is converting on really easy using tools in Adtomic or using the search query performance report and clearly see using brand metrics. Hey, my category is converting at 20%. You should be converting better than category average, like that's kind of the standard. If you're going to increase your ad investment, you need to be converting better than category average. That being said, again, it's also dependent on search intent. Probiotics is going to be a lot more expensive than probiotics for kids back to school, right? So you can't just blanket look at your conversion rate across the board. You have to understand intent.  Carrie Miller:   Awesome. Okay, let's go to Joshua. He says if you came to Helium 10 from an agency and had hundreds of their old campaigns in your account, what is the best practice? Should I delete all of the non-performing campaigns and start over? I am not sure how to proceed. Destaney:   Great question. No matter what software you're transitioning to or an agency you're transitioning to, we don't ever recommend just pausing everything and hard stop. It's really bad for relevancy and it's difficult for the transition. What we do recommend doing is pulling your search term report for the last 60 days. Pull out all of your keywords that are successful and build them out into the new structure that you want to move forward with using the new software and then slowly rolling those out at the same time. As your new campaigns pick up traction, you can slowly pause out your old campaigns that are maybe a bad structure or maybe they're a weird single keyword structure that you don't want to move forward with. You slowly transition them over. First thing pull all your good keywords. Second thing pause all your bad keywords. Third thing slowly launch and transition your budgets over from old to new.  Carrie Miller:     What are the best practices for 2025 for new product launches. What's changed? I mean, I don't know if that's in regards to that's what I would put it, as I think.    Destaney:     I mean I don't know if that's in regards to me, but I would put it as yeah, I think quite a few things have changed. In terms of product launches, I would say driving external traffic is still doing really, really well and something that I think needs to be leaned into. A lot of brands cannot afford the CPCs in the category on a product that has zero reviews, so any way you can use external traffic that's maybe a bit cheaper to get your reviews up before leaning really heavy into Amazon advertising is a little bit more profitable. I would also say we're seeing this transition to creative matters so much more. So, making sure your click rate and conversion rate is good with your main image, but on the Amazon advertising side, really focusing on your sponsor brands, your sponsor brands video, your headline search ads, anything that makes you stand out on the Amazon advertising side. Really focusing on your sponsor brands, your sponsor brands video, your headline search ads, anything that makes you stand out on the page, because when you're launching, you don't stand out on the review perspective, so find unique ways to stand out within the search results.  Carrie Miller:   My product launched in October and I'm struggling to get sales. I've been using auto and manual campaigns, spending between 30 to 50 per day on a $20 product. I've launched the product in another territory where it's selling well. So feel confident with the product and listing. Any suggestions? Destaney:   Yeah, so I would say the first thing is to look at the keywords and really make sure they're the right keywords. Type them into Amazon. Do you see similar products? Once you see similar products, are those products priced at the same as you or are they cheaper than you? Do those products have a lot more reviews than you? Figure out the competitive advantage that they may have over you and improve your listing in that way. On the advertising side, it's really as simple as again looking at the keywords and trying to expand the keywords in which you have that competitive advantage and then optimizing your bids to make sure you can be profitable. The biggest thing, though, I would say, is understanding that competitive advantage. When you type in your main keyword, what do your competitors look like? What's the price? What's the reviews? Is the main image different?  Carrie Miller:   And the next question is from an Elite member of ours. Hi, Andrew. For SB product collection campaigns we find basically all our sales come from top of search. Is that common? Also, is it worth spending time bidding on other placements for those campaigns? Great question.  Destaney:    In general, I would say it is common. If you think about how the search results are set up on desktop and mobile, what is the biggest ad on the page? It's the sponsored brand top of search ad. The headline ads, the sponsored brand ads on the product detail page are typically video. It's not typically product collection, it's sometimes store spotlight and video. The only other sponsored brands that show up on page one are way down in the middle of search, sometimes the bottom of search. So this is very typical, not surprising. You can bid on the other placements. It's not going to drive a huge difference. Just know that the majority of your traffic and visibility comes from top of search because that's where all of the customers are clicking and viewing before they scroll down the page. Carrie Miller:   All right. The next one is from Keith. He says my BSR is improving and my PPC is converting. However, the organic ranking for my main keywords are not improving much. Any advice on how to improve rank?  Destaney:    Yeah, the two biggest factors that you can then break down is sales velocity or conversion rate. So again, figure out your category conversion rate. That's super easy with brand metrics, insights and planning or Helium 10 Adtomic, it's Amazon given data, it's first party data. So look at brand metrics. If you're converting lower than your category, you're going to need to drive a lot more traffic to your category, so you're probably going to need to spend more in order to improve that organic rank. On the flip side, let's say that you are spending more than the category or driving more in the category. Then it comes down to again like improving that conversion rate. It's traffic or conversion. Those are the two levers you really need to consider. So again, traffic the easiest thing to do is spend more it's not always the best answer or improve your listing and convert better, so that way you can easily spend a little bit more.   Bradley Sutton: Did you know that just because you have a keyword in your listing, that does not mean that you are automatically guaranteed to be searchable or, as we say, indexed for that keyword? Well, how can you know what you are indexed for and not? You can actually use Helium 10's index checker to check any keywords you want. For more information, go to h10.me/indexchecker. More information go to h10.me/indexchecker. Carrie Miller:    Hello, 80 to 90% of my PPC campaigns coming from SBV. I see the CPC and SBV a lot lower than sponsored. I am thinking to double down on I'm assuming that's sponsored brand video and let the SP sponsored on the second plan. Would that be a good way of going?  Destaney: This is. I'm not going to say this is wrong, but this is really really unusual to see because on page one there's one sponsor brand video ad, so it's very limited in terms of advertising inventory. On page one there's 15 to 20 different sponsor product camp placements, so almost actually across the board. As an agency with over $100 million in spend, 70% of sales almost always come from sponsored products because they have more real estate and inventory on the page than anything else. Very unusual. Also, sponsored brands view can get competitive really fast because since there's only one placement on page one, when everyone starts increasing bids for that placement, you can kind of lose control as CPCs go up and you're going to lose a lot of your sales velocity. So I love sponsored brands video. It's a great format, but it's very, very limited in terms of advertising inventory and you should be investing more in sponsored products. That is, across the board, the highest sales driving tactic because there's so many more sponsored product placements than anything else.  Carrie Miller: Keith says or asks what is the best way to check my conversion rate versus competitors on keywords?  Destaney: I would say your search query performance report is probably like one of the easiest ways as a whole to look at search query performance. It's not specifically related to advertising. When you're specifically looking at advertising, you can't compare directly on the keyword level. You can look at it at the subcategory level but you cannot see directly on the keyword level. You have to use SQP and then overlay it with the rest of your data.   Carrie Miller: How can you measure the effects of having a loss leader to help bring in additional traffic into your brand or variation listing?  Destaney:    Great question. I would probably dive into AMC for a lot of that. AMC is going to help you understand if someone clicks on one product, do they then end up buying another product? That's the easiest way. Without that, you could probably use depending on where you're advertising the sponsor product to advertise product report to see if people are clicking on one and then buying another. That's a really easy way to justify. It's just limited to only your advertising data where, if you use the appropriate AMC report, then you're gonna be able to see all of your organic data and that's gonna help you understand much better.    Carrie Miller: My sponsor campaigns are doing well when I have a lower bid. Whenever I raise my bid to try and get more juice out of them, my budget gets blown and they become unprofitable. Do you know what I should do in order to make this work for me?  Destaney:    There's really no perfect answer here. I mean is the balance that is Amazon advertising. One of the things that we do to help this is we'll create two campaigns with the same keywords. One of our campaign will be lower bid, focused on profitability, and the other campaign will be higher bid, with focus on sales, and we'll shift our budget back and forth. You know, 70% of our budget is going to go to profitability, 30% of our budget is going to go to the high traffic. That way we're not having to constantly fluctuate our bids. This kind of allows us to move the budget from both to maximize profitability and then, when we're done with that, it's okay, we can shift more and turn on higher sales. It's just easier budget distribution. The other things that you could look at is your bid management strategy. Maybe there's a better middle ground. Are you optimizing for placements? Are you moving broad phrase and exact? Sometimes your long tail keywords are going to be a little bit cheaper from a CPC perspective, so you're going to be able to drive more profitability from your long tail keywords. All of those additional measures are going to be hugely beneficial for the strategy.  Carrie Miller:   The next question is what's your take on DSP and data from AMC?   Destaney: I'm going to start with data from AMC, because it is now available for everyone. Brian Lee asked later on in the chat who can use AMC. Helium 10 has actually rolled it out, so you first need to request your instance being set up, but you do not need to run DSP ads to get access to AMC now. AMC is basically analytics and audience platform that just gives you a ton of insights into your Amazon advertising data. If you're not incredibly familiar with Amazon ads, it's gonna be probably a shiny object syndrome and I don't recommend you dive into it just yet. But if you understand sponsor brands and sponsor display. The second part of this question is what's my take on DSP? DSP has a bad reputation in the space because agencies and or Amazon managed services haven't been running it well, but DSP as a tool is incredible. It's one of the most powerful Amazon advertising tools out there, I would say, if used appropriately. You do need to be spending at least $10,000 on DSP a month for it to make sense, but DSP is incredibly, incredibly powerful for brands that are ready for it.  Carrie Miller: What do you recommend for Ad campaigns when you have separate listing variations. Do you recommend to merge or manage in each campaign??   Destaney: Again, it depends on search intent. In my opinion, if I have a black t-shirt versus a red t-shirt, and that's how they're variated, I like to separate out my campaigns so I can create search terms based off the variations. So I can create search terms based off the variations. If my only variation difference is size. No, not size price $20 variation, $10 variation I may not segment them. I would typically put my lowest price first because that's going to have the highest click-through rate and then lead customers to my other variations. If it's flavor variations, weight variation, something with different search intent, I recommend segmenting campaigns so you can curate your keyword experience.   Carrie Miller: What is a good way to determine keywords that you are ranking for, then comparing them to PPC campaigns to determine which keywords you may not be advertising for? Any quick way to do this.  Destaney:   Quick way is the fun part of this question. So the biggest thing I would say is to 100% 80-28. We kind of look at if we're ranked in the top four. We're going to pull back on sponsored product spend and move budgets to our sponsored brand, so we're winning the top of search and showcasing our brand. That's our overall strategy. You can use TACoS correlation to do this. If you have a TACoS objective, you'll see that when you spend on a sponsored product ad that you're ranked for, your TACoS is going to increase because you're cannibalizing your organic sales. So you can almost use TACoS as a lever to push and pull. It's not a perfect solution but it will help. The second thing to do would be to dive into you know, using Helium 10 and on a monthly, quarterly basis, pulling probably those terms, that on average you're above number four, number eight on, and then we create segmented campaigns for ranking that we can turn on and off as needed. So I don't want to turn off that keyword as a whole, I just want to lower the bids. So I'll shift my budget for my ranking campaigns to my profitability campaign. So I'm still running, but I'm not showing up in the top four sponsored ad placements.   Carrie Miller:    Jason says what is an optimal amount of keywords per exact campaign. I started with 15 or so, but as keyword harvesting creates new targets, the list has grown quite a bit. Break them into new campaigns question.  Destaney: Absolutely I personally don't love harvesting new keywords into an old campaign because it's going  change the performance of your old campaign right. If you have 10 new keywords that aren't proven, then your overall campaign may stop, start performing worse. So 15 is a great number. This is one of those fun like depending on what influencer you follow in the space, you're going to get a different number. It's really dependent on your budget. You know we've had brands that are spending a million dollars a month and they're able to have 100 keywords in a campaign because their campaigns had a thousand dollar budget. So we could afford from a budget perspective to drive traffic to every keyword. If you don't have that budget and you're only at $100 a month or a day, then you're going to need a lot smaller group of keywords to make sure you're collecting data on those keywords. So start with 15, maybe go to 20 to 30, depending on how high you want your budget to be, but then always break them out to new campaigns past that point.  Carrie Miller:   Are exact keywords generally expensive than broad? What, according to you, is the right mix of keywords, match type within a campaign and how many can should be added? Destaney: This is a fun one. There's a ton of misconceptions around this. In my opinion it just depends, because it's an auction model. If someone is bidding more on their exact match term than they are their phrase match, then maybe your exact match keywords are more expensive because your competitor is bidding more. We test all three match types across the board. They all three run in a very similar ACoS or ROAS because we control the bids to what's converting best at that certain point in time. I think for us, phrase match is one of our highest selling match types right now because broad sometimes goes too broad and doesn't convert as well. Exact match typically converts the best but can be the most expensive. If we're in a category where our competitors are bidding a lot more on exact, highly recommend running all three. Later on, someone asks can you put them all in the same campaign? You can. It's not necessarily going to hurt. We break ours up most of the time. There's instances where we won't, just so I can control again where my budget's going. But we continue to test every single keyword and every single match type and then just negate and or pause or lower bids depending on the performance in the CBCs.  Carrie Miller: I recently launched, about two weeks ago. I'm running an automatic and manual campaign. Is there any other campaigns I should be running? Destaney: No, I'd say that's fine unless you have a really high budget and look at maybe video or sponsored brands. Those are going to do really well for you. It's unique advertising inventory but considering it's only been two weeks, I think an auto and a manual is good. An auto is going to be used for keyword research and data collection for you. Use your manual campaign to really control where your traffic's going and then just continue adding those automatic keywords you're finding into your manual campaign.  Carrie Miller: Mike says, I'm in a category where there's a lot of window shopping, so my advertising spend is high as lots of clicks, no and low sales. Long tail keywords have low traffic and the keywords with higher search volume are very general, expensive and saturated by competitors. Any other strategies to consider?  Destaney:   Yeah, I would say, like the home decor, apparel, puzzles those categories can be really difficult because of the window shopping. So you got to think how do you stop someone from window shopping? Video does really really well because then you're educating them on why your product's better and why they're interested. And the good thing with sponsor brands video is if they're just watching the video you don't get charged. You only get charged if they clicked, and if they click they're interested. But again, I'd put this back on you to ask why are people clicking on your listing but not buying? Like even in high window shopping categories, you need to have a competitive advantage. The second thing I would say is product targeting, sponsor product product targeting, sponsor display product targeting can do really well. Target all of the competitors who have lower reviews than you, a higher price point than you, worse reviews than you. These do really well in window shopping categories because, as you mentioned, people are looking at competitors and then clicking on other listings and other listings. So this is a good opportunity to kind of take advantage of that mentality.  Carrie Miller:   Would you also say influencers are probably really the best way for those particular categories.  Destaney:  Yeah, I think influencers do really well because they're again, it's the same as the video concept. You don't want to just capture the demand and be compared to every other product in your category by price or reviews, which is what Amazon's known for. How do you educate a customer on why they need your product before they even click? Influencers, video ads, off-platform traffic does that job.  Carrie Miller:   Do you think Amazon rewards or gives more ranked juice for organic sales more than PPC sales, or do they treat them the same?  Destaney:    I would probably say more to organic sales. This is why your big retail brands your Johnson and Johnson's, your Pepsi or Coke's can get away with having listings that maybe aren't as fantastic because their organic conversion rate is so much higher, right? Even before they were spending a ton like seven years ago when I got started in this space those brands did so well because their conversion rate was higher. Customers were searching for their brand name and buying right, so their organic is already inflated and doing much better. Nowadays, PPC of course plays a role, but Amazon knows that they're going to max out on how much PPC opportunity they can have within the search results, so I think organic is weighted a little bit heavier in terms of conversion rate and click-through rate.  Carrie Miller: Do you ever increase budget on a PPC campaign, even if it isn't maxing out?  Destaney: It doesn't hurt. I don't think it necessarily helps. It can. I've seen a few people kind of make statements like I ran a campaign at $50 a day budget and it did nothing. When I increased it to $500 a day it did something. I've never really seen that, but it doesn't hurt anything. Carrie Miller: Joshua says wait. So I thought it was best practice to segment campaigns, as in keywords and such, to determine the performance. So is it best practice to clump keywords together for campaigns in groups of 10 to 15?  Destaney:   It doesn't really matter. Single keyword campaigns are okay, they don't hurt, but they're a pain to scale. We have brands that have 500 keywords doing well, so I'm not going to create 500 campaigns when it doesn't drive that much added value. We do 10 to 15 because it's controllable, it's easy to scale, it's easy for us to build out. Because it's controllable, it's easy to scale, it's easy for us to build out. In an absolutely perfect world, single keyword campaigns could be the best solution, the most value added, because you can do your placements at the same time, but they're not scalable for most people. Most people don't have the operations to run it appropriately and the software's out there that are recommending single keyword campaigns have a really terrible bid management strategy that doesn't make sense for them. So I would say if you're a small brand, only have one product, go ahead and run single keyword campaigns if you want. Just make sure you have a good system for naming and structuring.  Carrie Miller: This is a good question. If you're new to Helium 10 Adtomic, what's the best place to start? I feel overwhelmed by the complexity of the system.  Destaney:   I would start by saying that that is the nature of Amazon and Amazon probably going to feel overwhelmed. So the biggest thing is to actually go through, like the videos that are directly within Adtomic. Like that's what I would say one of your best bets and start learning each piece individually. That's something that I kind of got overwhelmed with, like in the beginning. Keyword research and bid management that should be our core focus when it comes to advertising. So go through those segmented videos and help yourself understand the system that way. Do you have anything else, Carrie?  Carrie Miller: Yeah, I mean we do have kind of a PPC Academy. If you are a paid subscriber to Helium 10, you can go into that course. But Bradley also has done some. He did some masterclasses on Adtomic and then there's also kind of learn videos, like you were saying, just like watch those little videos for each different thing within the actual tools. There's kind of little training videos. I would suggest doing that. We also have it in our academy. We have videos in our academy that show you how to use Adtomic.  Destaney:   General, it just takes time and, to not get overwhelmed, you have to hop in and you have to test and learn. By the time you learn something Amazon will change some button or some switch. So don't get overwhelmed by like. We have incredible comments and questions that are being asked that I would say are pretty advanced here. So, like, don't get overwhelmed by all of that. Just start simple, start small and you'll figure it out as you go. Carrie Miller:   I think we'll do maybe one more here. I think this is a good one. I use Cerebro to extract keywords from competitors ASINs and then include those as exact and phrase match within the same campaign. As a result, my campaign sometimes ends up with 500 plus keywords. Is this approach okay, or should I create smaller, more segmented campaigns? Destaney:   I'm going to assume what's happening with your 500 plus keywords is only 10 of them are actually getting impressions and clicks. That is the problem with that strategy. Unless you have a thousand dollar a day budget, you cannot afford the data across all those keywords. And what I mean by that is the industry standard is you need anywhere from 10 to 20 clicks per keyword before knowing whether or not it's a keyword that can be optimized right. So let's say 10 clicks at a $1 bid across 500 keywords. I can't do that math. What is 500 times $10? Like 5000?  Carrie Miller: Yeah.  Destaney:  Please, you guys I just got the zeros. This is one of those memes I was like what is the most embarrassing thing you typed into your Amazon or your calculator this year? I was about to say you cannot afford to collect data on all those keywords. You're going way too big and you're going to have campaigns that only have 5 to 10 keywords getting clicks, because that's where all of your budget's going. Your budget's only going to go to those keywords. Amazon's not going to spread it across all of your keywords. So there's no point in doing any of that keyword research when 480 of those keywords you cannot afford to get impressions on. That is why we break them out in a segmented campaign. So I can have a $10 campaign focus on one to two keywords, collecting data. I can turn on and off as my keywords are successful versus your 500. Again, you can't necessarily afford it unless you're going to be spending 5 to $10,000 to collect data on all of those terms.   Carrie Miller:   All right, I think that's the last question. I think you've done an amazing job for pretty much 45 minutes straight answering questions. So thank you. And Andrew says Destaney is the GOAT. And then Cory said “Agreed, this is awesome!”. So thank you so much for joining us for TACoS Tuesday and thank you to everyone in the audience. We had lots of I mean, we still have questions we haven't answered. I'm sorry about that. We just don't have time to do all of them every single time, but if you join next time early, you can get your questions in early, right when we start and get them answered. But thanks again for everyone who joined and also Destaney. If anyone wants to reach you, where can they reach you? Destaney:    Facebook or LinkedIn is probably the easiest. I see a few like good questions that came in last minute. Cory Benson, like all of my content is pretty much on LinkedIn, based around your question, so feel free to follow me on either of those platforms or reach out in the Helium 10 groups. I'm pretty active in those groups, so if you have any questions that we missed, we'd love to hop in and help.   Carrie Miller: Yeah, if you're not following Destaney on LinkedIn, you're missing out, so you got to go go follow her there. So, all right, thank you again, and we'll see you all again next time on TACoS Tuesday.

Silent Sales Machine Radio
#940: Not succeeding yet on Amazon? You're probably asking the wrong questions. Here's the top 10 "wrong questions" that we hear.

Silent Sales Machine Radio

Play Episode Listen Later Dec 19, 2024 24:18


We hear many of the same questions from Amazon sellers who haven't yet started to succeed. It could be because they are just new to Amazon selling and don't know what they don't know, or maybe they are getting bad advice from watching a few too many youtube videos from "experts" who lack a track record of producing student success.   Regardless, on today's episode we share our top ten list of the "wrong questions" that we hear asked in our group and help direct you towards the PROVEN path to success that we've shared with so many other listeners to our podcast as well as students of the ProvenAmazonCourse.com training. Here's the list of questions covered: What's a good source for profitable products? How can I win the buy box on Amazon more consistently? How do I get ungated for new brands or categories? How can I boost my sales and sell more of my product? What software will help me find a good niche on Amazon? What's the best way to have a hands free Amazon business? How can I find a good wholesaler? What's the best china source to start with? How much money will I need to get started? I heard it's expensive. Watch this episoe on our YouTube channel here: https://youtu.be/YzhrHj7o9U0   Show note LINKS:  SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options. ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for life! ProvenWholesaleSourcing.com - This course is now included inside the ProvenAmazonCourse.com library at no additional charge! SilentJim.com/ungating - Advice on getting ungated as a new seller SilentJim.com/1000 - Step by step to your first $1000 day on Amazon SilentJim.com/bb70 - 200 examples of ASINs selling above buy box My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 78,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!  

Silent Sales Machine Radio
#936: You'll be unstoppable on Amazon as a seller IF you avoid these classic errors

Silent Sales Machine Radio

Play Episode Listen Later Dec 12, 2024 40:49


New podcast episode alert!   After having coached and trained 1,000s of sellers to success in our ProvenAmazonCourse.com community, we've identified some powerful patterns!   There's only a handful of common mistakes that new sellers make, and if you can avoid these handful of mistakes then your odds of Amazon seller success SKYROCKETS! Amazon is growing so fast, and the "underserved shelf space" on millions of ASINs at their 100's of warehouses is getting easier to find, so new sellers have MORE advantages than they've ever had before.   Today we go over the list of the common BIG mistakes we see newbies (and other sellers) making, and we discuss what you should be doing instead.   Episode 925 - Brian and Robin Joy talk about ungating for new sellers   Watch this episode on our YouTube channel here: https://youtu.be/z03BI3ipn9M   Show note LINKS:   SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.   My Silent Team Facebook group - https://www.facebook.com/groups/mysilentteam 100% FREE! Join 78,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!   SilentJim.com/keepa -The service we use to help interpret all of the selling data. Keepa is discussed in depth on episode 369 at https://silentjim.com/podcast   SilentSalesMachine.com - Text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online or visit https://silentjim.com/free11   TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!   SilentJim.com/mistakes - Discuss this episode with other sellers   SilentJim.com/bb70 - See 200 examples of ASINs (listings on Amazon) that are selling consistently above buy box  

Serious Sellers Podcast: Learn How To Sell On Amazon
#621 - Amazon Keyword Tracking Masterclass

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Dec 10, 2024 38:07


Master Amazon keyword tracker strategies: learn why keyword tracking matters, how to act, and link keyword ranks to PPC spend, holidays, deal days, and more in this masterclass! What if you could revolutionize your Amazon-selling strategy with just a few clicks? Join us in this episode of the Serious Sellers Podcast: Seller Strategy Masterclass, where Bradley Sutton, Helium 10's VP of Education and Strategy, explores the transformative power of Amazon keyword tracking. He dives into the Helium 10 Keyword Tracker tool, unlocking its potential to not only monitor your organic and sponsored keyword positions but also to outsmart your competitors. This episode is packed with insights on how mastering keyword tracking can be your game-changer in boosting product visibility and sales on Amazon. As we navigate through the complexities of keyword tracking, Bradley emphasizes the importance of optimizing your Amazon keyword tracking frequency. Imagine having a comprehensive understanding of your product's visibility by monitoring keywords more than once a day. He guides you through the setup process, from tracking individual product variations to employing Helium 10 Keyword Tracker's boost feature for hourly updates. You'll learn how to fine-tune your tracking preferences, allowing for precise data collection and informed decision-making that can elevate your Amazon game. Visualize your rankings like never before with the new Heat Map feature, offering a clear picture of keyword trends over time. In this episode, Bradley also discusses the significance of competitor analysis and the strategic use of automated keyword tracking. By adding competitors' ASINs and tracking them diligently, you can gain a competitive edge and refine your Amazon PPC campaign's bidding and pricing tactics. Listen in to discover how leveraging Helium 10's advanced keyword tracking tool can empower you to make smarter decisions, ultimately leading to increased sales and enhanced Amazon product visibility. In episode 621 of the Serious Sellers Podcast, Bradley talks about: 00:00 - The Importance of Amazon Keyword Tracking  01:24 - Introduction & Overview to Helium 10 Keyword Tracker 11:33 - How to Track Your Amazon Keyword Ranks Daily Or Hourly 19:01 - How to View Keyword Ranks On A Heat Map 23:51 - How to Track Competitor Keyword Ranks 26:45 - How to Add Notes and Tags To Keywords 29:41 - How To Automate New Keyword Suggestions 33:00 - How to View PPC Data On Your Keywords ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Silent Sales Machine Radio
#933: Frameworks that drive success: Simplify, Scale, and Succeed

Silent Sales Machine Radio

Play Episode Listen Later Dec 4, 2024 39:21


In this episode of Silent Sales Machine Radio, co-hosts Brian and Robin Joy delve into the power of frameworks for entrepreneurs and business owners.   From the "Three Points of Contact" to the "Three-Step Check," they illustrate how frameworks simplify complex processes, foster clarity, and empower decision-making.   You'll learn how to build your own frameworks, apply them to critical business areas like sourcing, prepping, and inventory management, and scale your operations with confidence. Packed with real-life stories, practical tips, and actionable advice, this episode is a must-listen for anyone looking to elevate their business strategy. Plus, hear a motivational quote from Brian Tracy to inspire your next steps.   Listen now to turn your dreams into action with practical frameworks!   Our special guest and legal advisor at the conclusion of today's show, Jeff Schick of JeffSchick.com discusses mis-branded ASINs and how those listings effect sellers.   Watch this episode on our YouTube channel here: https://youtu.be/8heh4ktKdS4   Show note LINKS:   SilentJim.com/bookacall - Book a call here to discuss our offers including coaching, legends and ProvenAmazonCourse.com course   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 78,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for free for life!   https://SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.   https://SilentJim.com/360 - For the first time ever we have a full walk through tutorial for everyone from BEGINNER to the most ADVANCED users of Keepa.  

Silent Sales Machine Radio
#929: Unlocking the key to Replens success: Why sourcing is your priority

Silent Sales Machine Radio

Play Episode Listen Later Nov 27, 2024 54:03


In this episode of Silent Sales Machine Radio, co-hosts Brian and Robin Joy share a crucial message for new and aspiring entrepreneurs in the replenishable business space: focus on sourcing. They explain why mastering sourcing in the first 8–12 weeks—or through your first 8–12 shipments—will set you apart from 99.9% of others starting the same journey.   From understanding the importance of testing ASINs to overcoming the hurdles of early-stage inefficiencies, Brian and Robin provide actionable insights and motivational guidance. They discuss the challenges of incremental progress, the importance of embracing the learning curve, and why staying laser-focused on sourcing early is key to long-term success.   The discussion dives into strategies for scaling, introducing tools and automation to make your business more efficient once you've mastered the fundamentals.   Whether you're just starting out or looking to refine your approach, this conversation is packed with valuable tips to help you stay on track and grow your business.   Our special guest and legal advisor at the conclusion of today's show, Jeff Schick of JeffSchick.com discusses the supply chain. He gives us the red flags to look for to make sure that your supply source is legitimate and authorized wholesale companies. We give a super helpful tip near the end which cuts through many of the steps to find products without going through the wholesaler.   Watch this episode on our YouTube channel here: https://youtu.be/iMGblUPdwZw     Show note LINKS:   SilentJim.com/bookacall - Book a call here to discuss our offers including coaching, legends and ProvenAmazonCourse.com course   My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 78,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for free for life!   https://SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.   https://SilentJim.com/360 - For the first time ever we have a full walk through tutorial for everyone from BEGINNER to the most ADVANCED users of Keepa.    

Serious Sellers Podcast: Learn How To Sell On Amazon
Helium 10 Buzz 11/21/24: 2025 Amazon FBA Fee Updates | Big TikTok Test

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Nov 21, 2024 17:07


Amazon announced FBA fee changes for 2025. Did they raise fees for our sellers again? TikTok is testing something that could be game-changing for sending traffic to Amazon. These and more buzzing news on this week's episode! We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Update to US referral and Fulfillment by Amazon fees for 2025 https://sellingpartners.aboutamazon.com/update-to-us-referral-and-fulfillment-by-amazon-fees-for-2025 TikTok is quietly testing product links in posts as it looks to boost its reputation for shopping https://www.modernretail.co/technology/tiktok-is-quietly-testing-product-links-in-posts-as-it-looks-to-boost-its-reputation-for-shopping/ Amazon announces the launch of Rufus, a new generative AI-powered conversational shopping assistant, in beta across Europe https://www.aboutamazon.eu/news/retail/amazon-announces-the-launch-of-rufus-a-new-generative-ai-powered-conversational-shopping-assistant-in-beta-across-europe Sponsored Brands forecasting for impressions and clicks is now available in the advertising console https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-forecasting-for-impressions/ eCommerce Growth Outpaces General Retail Sales, Hits 15.6% https://www.pymnts.com/news/ecommerce/2024/ecommerce-growth-outpaces-general-retail-sales-hits-15percent/ Amazon DSP launches contextual keyword targeting GA in US, UK, CA, AU. https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-launches-contextual-keyword-targeting/ Helium 10 vs. Jungle Scout Accuracy: Amazon Sales Data - h10.me/h10sales Don't miss the opportunity to learn about these powerful resources that can give you an edge in the competitive e-commerce and Amazon-selling market. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:50 - 2025 Amazon Fees Update 04:56 - TikTok Link Testing 07:51 - Rufus in EU 09:11 - Sponsored Brand Forecasting 10:02 - E-Commerce Gains 10:48 - DSP Targeting Update 12:25 - Helium 10 vs Jungle Scout Sales Data Accuracy 16:57 - Helium 10 New Feature Alerts Transcript Bradley Sutton: Amazon gives its annual announcement of fee changes for the following year. Did they raise fees for our sellers again? TikTok is testing something that could be game-changing for sending traffic to Amazon New updates to Amazon-sponsored brand and DSP advertising. These stories and more on today's Weekly Buzz. How cool is that? Pretty cool, I think. Bradley Sutton: Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 weekly buzz, where we give you a rundown of all the goings on in the Amazon, TikTok shop and e-commerce world. We also give you training tips of the week and let you know what new features Helium 10 has. That'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Bradley Sutton: We got a few news articles today and the biggest one, I would say, is something that I think a lot of us sellers look at each year around this time of year, around November, with anticipation, but I would say frightful anticipation. What is that? That is the announcement of what's going on with Amazon fees. Now, we've been doing this weekly buzz for like four years and you can look back and we always have this episode right where Amazon announces it. And you know, two or three years ago you'd have seen things like OK here, there's a 15 cent increase here, and a 20 cents increase here, and blah, blah, blah, blah. Last year was like the worst we've ever had Fee increases. But then the big things was brand new fees. Like three big whoppers were announced around this time last year, which was the inbound placement fees which have affected all of us this year, the low inventory fees right, and the high refund rate fee right. Those are all announced in this annual announcement. So a lot of sellers were like, oh no, what is Amazon going to announce this year? Let's go ahead and show this article from Amazon and it says update to US referral and fulfillment Amazon fees in 2025. And, spoiler alert, here it is we will not increase US referral and FBA fees. I can't remember the last time they said that. And here's the more important one we will not introduce any new fee types and, as a matter of fact, we are decreasing some fees and offering new benefits. Bradley Sutton: So talk about music to sellers ears. Right, because if we would have gotten squeezed any more on the fees front, you know it'd have been pretty hard for us to keep you, because if we would have gotten squeezed anymore on the fees front, you know it'd have been pretty hard for us to keep, uh, you know, selling for some of us. So, they had a note to sellers here. They're like hey, we're trying to simplify things. You know, we heard sellers and we want to make sure that, um, you know, we're providing the best service and not, you know, complicating things with a bunch of new fees. And so that's what they said hey, our focus is on continuing to partner together to delight customers and providing our seller selling partners a great value that helps their businesses thrive. Bradley Sutton: Now they actually mentioned that some fees. Not only is it not being raised, it was actually being lower. For example, if you are doing a large, bulky sized product, you're actually going to see lower inbound placement service fees on average 58 cents per unit for minimal shipment splits. In addition, they're going to waive inbound placement service fees for new parent ASINs that qualify for the FBA new selection program. I'm not going to go into too much depth what that is. You're going to have to search that in seller central. Bradley Sutton: We could talk about 10 minutes about that FBA new selection program. But if you are eligible for that for a new product and you create a shipment between December 1st and March 31st, uh, it's, the first hundred inbound units will be exempt from inbound placement. Now again, remember what you have to do to be completely exempt from inbound placement fees is send at least five identical shipments to five different places, um, or three plus different places that Amazon specifies. Then you won't have to worry about email placement fees. But let's say you've got a full container. Actually, a full container probably wouldn't qualify as maximum 100 units, but let's say you had a container of a thousand units, right? Well, those first hundred units, obviously your containers are going to one place. Those first hundred units are not going to have a fee. If you qualify for this Right now, it does have a fee. So maybe wait to create your shipment until December 1st if this qualifies for you. Bradley Sutton: In addition, this article mentions that they're introducing more incentives for adding certain new selection in our store. We're going to enhance the new seller incentives and FBA new selection programs with greater fee discounts. All right, so take a look at the link. This is going into effect on January 15th, so a number of weeks still to go for this, but the seller benefits page and seller central will have a little bit more information. Some might ask well, does this mean that absolutely under no circumstances will there be any new FBA fees in in 2025? Amazon says no, hey, we do things in a dynamic way and who knows what might happen that might cause us to change stuff, but as of right now, no new fees. So I think everybody is very happy about that. Uh, switching marketplaces. Bradley Sutton: The next article is from modern retail.co and it's entitled. TikTok is quietly testing product links in post as it looks to boost its reputation for shopping. Now, to me, this is, I don't know if I would say, flying under the radar, but I think it's more important than it might seem because, as you know, obviously traffic from other websites is big, but when you have influencers talking about a product on a different platform right, like if it's on Instagram um, how can they put links? I'm influencers talking about a product on a different platform, right, like if it's on Instagram, how can they put links? I'm not talking about, you know, reels and stories where you can put like links there, but if you just have a regular post, you cannot put a clickable link usually in the post right, what, what, what do you see influencers say when they're trying to send people to a product, like on Amazon, another website? What do they say? Link in bio? Bradley Sutton: I'm sure you guys have seen that. Right, hey, link in bio. Because in the bio of like TikTok and Instagram, you can actually have links and then a link tree comes up and you got to pick which product it is, et cetera, et cetera. It's kind of you know, the conversion rate's not going to be great with that, and the reason why these platforms, social media platforms, do that is because they don't want necessarily people going off. Right, like, if I'm, if I'm Instagram, I want people to stay on Instagram. The whole algorithm is designed to keep people on Instagram. So then I don't want people clicking a link and now maybe their Instagram journey ends because now they go down a rabbit hole on Amazon, right? So TikTok has always been like that. Bradley Sutton: This doesn't mean that they're going to go forward with this. This is according to this article. This is a beta test that they've been doing and it says TikTok hasn't posted about this anywhere, but it was spotted by expert marketing consultants who wrote about it and basically it allows creators to add shopping links from other affiliate partners, including Amazon, Walmart, target, Rakuten, impact, et cetera, et cetera, even Temu, and they're going to be able to add these links to the actual post. It says with this new integration, product links show up at the top of a post comment section, reducing the number of steps a shopper has to take to navigate to a creator's recommended products. Now this, potentially, is huge Game-changing, I should say I don't use that term lightly. Bradley Sutton: Something to be game-changing has to change the game. Right now, the game is influencers absolutely promote products, but how many of them drop off customers because they don't want to click on their bio? Try and find the link, and let me just figure it out now. Forget it, you know, or maybe they'll search for it, right? But imagine if, right at the top of the post, they could actually click with one click and go right to the Amazon listing. That's just going to open up a lot of affiliate marketing potential for TikTok influencers and we Amazon sellers. It's going to help us out too. And then, you know, who knows, maybe Instagram might follow and that would be pretty big as well. Bradley Sutton: But right now, all just speculation, because this is just a beta test that TikTok is doing, going back to the Amazon platform, an announcement by them and says and Amazon announces the launch of Rufus in beta across Europe. So Rufus has been now for us here in the US, for consumers in the US, for a while. They launched in UK in September. Now it's going to be available in Germany, France, Italy and Spain. So you know, for those who, for whatever reason, have not been using the Amazon app or maybe you are in one of those countries you've never seen it. You know, rufus is this AI assistant that allows consumers to like ask questions about the reviews or, you know, talk about different topics, what are different types of running shoes. It's almost like searching Google, doing your product research for what kind of product you're looking for, without having to go to Google. You're doing it all on Amazon. So now this is going to come up in Italy, Spain and those other marketplaces I talked about. I have not seen any huge changes in the way people shop here in the States yet. I've tried it before and, as with many things with AI, it doesn't work that great yet, but I think the possibilities are kind of endless for this. As the algorithm and the AI learns, it could theoretically have an impactful effect on sellers, how consumers find their products, how they can read the reviews, etc. So keep an eye on anything Rufus related, regardless of which marketplace it's in Going to Amazon advertising. Bradley Sutton: Now an announcement from Amazon says sponsored brand forecasting for impressions and clicks is now available in the advertising console. So this new feature it says it provides forecasts of impressions and clicks based on your campaign settings. Basically, this means it's forecasts of impressions and clicks based on your campaign settings. Basically, this means it's an estimate of the number of times your ad is going to be displayed and it's going to forecast the number of clicks, or the estimate the number of times your ad will be clicked. Makes sense, right, and so this was not available before for sponsored brand ads. It also mentions hey, this is not a guarantee of actual performance. If the forecast is 100 clicks, it doesn't mean that, hey, you're going to get 100 clicks. It's just a forecast based on historical campaigns with similar budgets according to Amazon. So take a look at that, if you have access to that, when you're setting up your sponsored brand campaign. Bradley Sutton: Next article is just a general one from Payments.com campaign. Next article is just a general one from payments.com says e-commerce growth outpaces general retail sales and hits 15.6% All right. So, again, a shift towards paying online through computers, mobile devices, remains firmly entrenched. E-commerce sales hit $288 billion $388 billion a 2.2% increase, and is up 7.5% since last year. Other news in this report says hey, Walmart's got some momentum. It says Walmart reported that e-commerce sales in the United States surged by 22% in the most recent quarter, but Walmart said that their e-commerce marketplace sales were 42% higher. All right, so that's pretty impressive increases from Walmart. Bradley Sutton: Going back to Amazon advertising DSP, amazon DSP launches contextual keyword targeting for US, uk, Canada and Australia. All right, so this is pretty interesting. So now, before, if you were doing DSP, you can target category or product retail based approaches. But now you can put something in. The example that they give here is, you can put something like 4th of July, right, and now, when you hit 4th of July, it's going to give you contextual keywords based on that Right. So, so that's going to be interesting. So that's going to be interesting. Bradley Sutton: We've talked about contextual search, meaning that, hey, you might show up for keywords that aren't necessarily that you're indexed for, right, like 4th of July. What would come up? Maybe like 4th of July outfit women. Maybe you don't have the word outfit for whatever reason, in your listing, right? But you know, if you're, contextual, search means that somebody could search for the July outfit women and your product would show up, right, because it's. It's kind of like say, hey, they're probably looking for this and even though this product is not indexed as keyword, let's go ahead and show it. Now, this means that with DSP, you can just target, like, like a season or a general theme or something, and it's going to show you to a lot of keywords that you cannot manually target with like keyword targeting ads, because normally if you target a keyword that is not in your listing or that you're not indexed for, amazon's not going to give you impressions for it. So, those of you who use DSP, this could be pretty cool. Let me know if you've gotten into that, all right. Bradley Sutton: Next up, let's go with our training tip of the week, and it's actually kind of like an exercise I want you guys to do and kind of like a study that is going to give you guys some confidence. And this is about sales estimation, right. So I want you guys to take your product and look in to what your actual sales were. You know, either using Helium 10 profits or maybe your business reports for the last 30 days, through yesterday, all right, not through today and then compare it to the Helium 10 numbers, even down to the child level. Because remember, as Kerry announced last week, you can now see estimates in x-ray for products. Before, if you had a red, blue and green product you were looking at on Amazon, part of variation, Helium 10, like other tools, would just show you the same exact number for each of those and what it meant was hey, this is what overall you're selling. Remember now, Helium 10, just like Kerry said last week in the buzz, it's showing at the child level. So it'll say, hey, red sold 50 units, the blue sold 23, and the green 17, whatever, right, so check your sales versus that. Bradley Sutton: And then if you're wondering, hey, who's got the most accurate sales data? Is it Helium 10? Is it tools like Jungle Scout or Data dive, which uses Jungle Scout information? Or maybe I don't need Helium 10 10, I don't need Jungle Scout, I'll just use the amazon bought in the past month metric, right? Well, I did a deep dive, guys, uh, into this in this blog, and you can see this blog at h10.me/h10sales. You can watch a video, uh, or. Or look at this, this document, and we did a deep study with over 29,000 listings that we had actual sales on, and basically you know, long story short, you guys should read this whole blog or watch a video so you can understand the science behind this. Helium 10 had an 89.59% accuracy rate, basically 90% accurate. Jungle Scout had 60%. You couldn't even compare the Amazon one because, remember, amazon is so limited with what it shows, just 50 plus 100 plus 500 plus 1000 plus, so there's just so many numbers in between that the accuracy is just kind of off the charts, bad, as it were, because it's not showing you exact estimate. So, anyways, in this case study, we just pretty much compared Helium 10 and Jungle Scout, since we couldn't really compare the Amazon bot in the past metric. It was just so far off. So make sure to check this out. Bradley Sutton: And then, at the end of this, I actually did a live case study, all right. So I did a live case study during this video where I took products that I actually have access to the Seller Central account on, and so watch the video, because what I did was instead of just like saying, guys, all right, believe me that our data science team did this. You know, like I've always said that you know, if we came out with a report like that, you guys would probably just take it with a grain of salt. Like, of course, Helium 10, data scientists are going to show information that shows Helium 10 is the most accurate. But no, guys, I did a live case study right when you can even see the timestamp on my computer so that you know, you could see I wasn't trying to like edit stuff out or fake, uh, do fake things. But I did it over like 30, 40 products across three different accounts, um, and showed uh, when jungle scout was more accurate, when Amazon was more accurate, when Helium 10 was more accurate, and I had very similar results. As a matter of fact, let me just show them to you. Bradley Sutton: The Amazon bot metric only had five estimates out of these 37 that I tested. Helium 10 had 34 out of 37 estimates, including the child items. Jungle Scout had only 21 out of 37. The Amazon bot metric was the most accurate of the three estimates Only one time out of the 37 ASINs. Jungle Scout was the most accurate four out of the 37 ASINs and Helium 10 was the most accurate for 28 out of 37. All right, the biggest that Amazon was off was 72% off. The biggest Jungle Scout was off was 650% off. The biggest Helium 10 was off was only 50%, and that was when it was like we said three. It was actually two or something like that But anyways, watch this video, h10.me/sales and then do the exercise. Guys, take your own sales and then compare it, um, and then see how close the sales are. So we did this just to make sure that, hey, uh, some, some sellers are like wondering how much can I trust Helium 10 sales numbers that I see in Xray, Black Box, et cetera. You can trust it a lot. All right, everybody. That's it for this week's Weekly Buzz. Thank you for tuning in. Make sure to tune in next week to see what's buzzing. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Silent Sales Machine Radio
#925: Q4 challenges, Sellerboard insights and going full-time

Silent Sales Machine Radio

Play Episode Listen Later Nov 20, 2024 42:35


As Q4 heats up, Brian and Robin Joy dive into the unique challenges and opportunities this busy season presents for Amazon sellers.   In this episode, they discuss strategies for overcoming category and brand restrictions, share practical tips for sourcing smarter using tools like Keepa, and reveal how SellerBoard can be a game-changer for tracking profits and boosting motivation.   Plus, hear the inspiring stories of two coaching clients who recently took the leap to full-time eCommerce success. Whether you're navigating your first Q4 or looking to fine-tune your business, this episode is packed with actionable advice and motivation to keep you moving forward. Let's go test some more ASINs!   Our special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com discusses best practices with VAs and others who have access to your Amazon account   Watch this episode on our YouTube channel here: https://youtu.be/ZI6VgcrRMYA   Show note LINKS:   Sellerboard THE accurate profit analytics tool for Amazon sellers that helps you calculate your profit precisely accounting for all hidden fees and in real time. Use our link and get a TWO month free trial: https://SilentJim.com/numbers   SilentJim.com/bookacall - Book a FREE call here to discuss our offers including coaching, legends and ProvenAmazonCourse.com course   SilentSalesMachine.com - text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online or visit https://silentjim.com/free11   My Silent Team Facebook group - https://www.facebook.com/groups/mysilentteam 100% FREE! Join 77,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model with two courses available on this topic alone. The PAC is updated free for life!   https://SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.        

Silent Sales Machine Radio
#918: A topic, tip and a term today on Coaches Corner: Testing

Silent Sales Machine Radio

Play Episode Listen Later Nov 6, 2024 51:40


In this episode of Silent Sales Machine Radio, Brian and Robin Joy delve into the crucial concept of testing ASINs, a key strategy for Amazon sellers. They explore what testing actually means, the different ways to approach it, and how it can minimize risks while maximizing profits.   Brian and Robin use relatable analogies—from testing shower temperatures to clinical trials—to explain why starting small is important before making big inventory commitments.   Tune in as they share practical tips on effective testing, discuss the benefits of gaining real selling experience, and emphasize the value of building trust with Amazon through successful transactions. Whether you're a seasoned seller or just getting started, this episode will help you develop a smarter approach to testing your products.   Our special guest and legal advisor at the conclusion of today's show, Jeff Schick of JeffSchick.com discusses transparency and enrolling in the Amazon program to keep your account health rating good. He gives us insight in how to get the transparency codes as a retail arbitrage seller and preventative measures to help ensure that your account is not flagged.   Watch this episode on our YouTube channwel here: https://youtu.be/cLG86JqnGcM   Show note LINKS:   SilentJim.com/bookacall - Book a FREE call here to discuss our offers including coaching, legends and ProvenAmazonCourse.com course   SilentSalesMachine.com - text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online or visit https://silentjim.com/free11   My Silent Team Facebook group - https://www.facebook.com/groups/mysilentteam 100% FREE! Join 77,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model with two courses available on this topic alone. The PAC is updated free for life!   https://SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.        

Silent Sales Machine Radio
#911: A topic, a tip and a term for new Amazon sellers

Silent Sales Machine Radio

Play Episode Listen Later Oct 23, 2024 35:44


In this episode, Brian and Robin Joy discuss how to start an Amazon business explaining the two types of seller accounts, a great tip for working on the go and what payment period terms are available to new sellers. Listen to the basics explained carefully so you know the choices you have when you are just starting out to run a successful Amazon business. Being informed is a huge part of success in this business! Our special guest and legal advisor at the conclusion of today's show, Jeff Schick of JeffSchick.com discusses mis-branded ASINs and how those listings affect sellers.   Watch this episode on our YouTube channel here: https://youtu.be/JcUXlL2CdfM   Show note LINKS:   SilentJim.com/bookacall - Book a FREE call here to discuss our offers including coaching, legends and ProvenAmazonCourse.com course   SilentSalesMachine.com - text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online or visit https://silentjim.com/free11   My Silent Team Facebook group - https://www.facebook.com/groups/mysilentteam 100% FREE! Join 77,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model with two courses available on this topic alone. The PAC is updated free for life!   https://SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.        

Serious Sellers Podcast: Learn How To Sell On Amazon
Helium 10 Buzz 10/17/24: Amazon Unboxed Recap | Banned On Etsy! | Amazon Bundling Change

Serious Sellers Podcast: Learn How To Sell On Amazon

Play Episode Listen Later Oct 17, 2024 35:47


This week's buzzing news: The Project X account was booted from Etsy, Amazon bundling has changed drastically, and 15 updates were announced at Amazon Unboxed this week! We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. TikTok wants to turn millions of Americans into paid shopping influencers https://restofworld.org/2024/tiktok-shop-influencers-us/ Amazon bundles online shopping of groceries and nonfood items https://www.retaildive.com/news/amazon-fresh-whole-foods-ecommerce-delivery-pickup-automated-micro-fulfillment/729619/ Amazon Unboxed Updates: Amazon Marketing Cloud (AMC) eligibility expanded to sponsored ads advertisers (through partners) https://advertising.amazon.com/en-us/resources/whats-new/expanding-amc-eligibility-to-advertisers-and-partners/?ref_=a20m_us_wn_gw Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw Amazon Marketing Cloud (AMC) Audiences can now be used in Sponsored Ads https://advertising.amazon.com/en-us/resources/whats-new/amc-audiences-for-sponsored-ads/?ref_=a20m_us_wn_gw Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw New Sponsored TV releases make it easier than ever to reach relevant audiences and measure performance https://advertising.amazon.com/en-us/resources/whats-new/amazon-ads-new-sponsored-tv-releases/?ref_=a20m_us_wn_gw Deliver more relevant ads everywhere, independent of ad ids, with Ad Relevance https://advertising.amazon.com/en-us/resources/whats-new/ad-relevance/?ref_=a20m_us_wn_gw Understand the top combinations of ad touchpoints that drive conversions https://advertising.amazon.com/en-us/resources/whats-new/ad-touchpoints-drive-sales-with-conversion-path-reporting/?ref_=a20m_us_wn_gw Build a holistic first-party data strategy with Ads data manager https://advertising.amazon.com/en-us/resources/whats-new/ads-data-manager-beta/?ref_=a20m_us_wn_gw Amazon DSP launches Performance+ tactics into beta https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-launches-performance-plus-tactics/?ref_=a20m_us_wn_gw Create impactful interactive audio ads in just a few clicks with Audio generator https://advertising.amazon.com/en-us/resources/whats-new/audio-generator/?ref_=a20m_us_wn_gw Create high-quality AI-generated videos in minutes https://advertising.amazon.com/en-us/resources/whats-new/create-high-quality-ai-generated-videos-in-minutes/?ref_=a20m_us_wn_gw Make creative development a breeze with AI creative studio (beta) https://advertising.amazon.com/en-us/resources/whats-new/unboxed-ai-creative-studio/?ref_=a20m_us_wn_gw Interactive ads expand availability across streaming TV into Prime Video https://advertising.amazon.com/en-us/resources/whats-new/interactive-ads-expand-across-streaming-tv-into-prime-video/?ref_=a20m_us_wn_gw Understand the value of new-to-brand shoppers beyond immediate sales https://advertising.amazon.com/en-us/resources/whats-new/long-term-sales/?ref_=a20m_us_wn_gw Maximize your campaign impact with the new Amazon DSP experience https://advertising.amazon.com/en-us/resources/whats-new/new-amazon-dsp-experience/?ref_=a20m_us_wn_gw Don't miss out on the details of upcoming online and in-person events designed to sharpen your e-commerce strategies: Freedom Ticket Webinar - http://h10.me/ftoctober Meganar - http://h10.me/meganar Winning Amazon Advertising Strategies - http://h10.me/adsoctober Sydney, Australia Event - http://h10.me/sydney Milan, Italy Elite Workshop - http://h10.me/milan Dubai, UAE Event - http://h10.me/dubai Whether you're new to Amazon or running large-scale brands, these updates are sure to provide valuable insights and opportunities for growth. Listen in as I break down these developments and what they mean for you as a seller. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:07 - Etsy is THE WORST! 05:38 - Amazon Bundling Change 06:44 - TikTok Influencers 08:23 - Amazon Shopping Test 09:59 - Compliance Fast Track 10:31 - FBA New Selection Perk 11:30 - Large & Heavy Returns 12:15 - Online Events 15:19 - Sydney, Australia 15:49 - Milan, Italy 16:30 - Dubai, UAE 16:51 - Amazon Unboxed Recap ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: The Project X account was unceremoniously booted from Etsy this week. There's been a huge change. For those who do bundling on Amazon, a complete guide of the 15 updates announced at Amazon Box this week. This and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories and goings on in the Amazon and e-commerce world. We also give you training tips of the week and give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Today is going to be almost all news, guys, because we've got like 24 different news articles to talk about due to the Unboxed conference that was held this week, and we're going to get to pretty much every single announcement that was done at Unboxed. And also we got some cool online events that you guys might want to participate in, so make sure to stay tuned for that. Let's go ahead and hop right into the news.   Bradley Sutton: I wanted to tell you a story. I got this email this week from Etsy for the Project X account. So you guys know Project X is where we sell coffin shelves and egg trays and you know these. Actually, most of the products qualify for Etsy. All right, because you've got to either design it in the USA and slash or it's not. It doesn't have to be both. Or have you know a member of your own shop is the one who is putting it together and it's not like you know mass production, you know line and the products on project X that qualify.   Bradley Sutton: Um, I've been selling on Etsy for like five years. You've probably heard me talk about it, sold maybe a hundred thousand dollars worth over the years, and so what happened was I got this email this week and it said the following hey, how cool is that store? We've reached out that you've got listings that were not in line with eBay's creativity standards. All right, blah, blah, blah, blah, your account has been permanently suspended. I'm like what? Like? First of all, you guys should know who we are. We're Helium 10, guys Like we're not trying to like game the system or something. We're trying to like actually promote Etsy by having an account. We're not trying to make money, we're trying to like, promote people to sell on Etsy Now, of course, and so you should let us do whatever we want. No, but we're 100% in compliance.   Bradley Sutton: And they just send this list like nonstop or this just like big long thing of can't sell on Etsy anymore. You can still ship pending orders. You may see a delay of getting paid up to 180 days and at the very end it says if you think there's a mistake, duh, you may be able to file an appeal with Etsy. Here's how it works. So, of course, I filed appeal and then I went through the questionnaire. I send them video proof. I'm like, guys, we have not violated one policy. I mean, there's thousands, tens of thousands of products on Etsy that are clearly not in policy. Not how, not how cool is that project X stuff? So, uh, you know, I I showed them details, like showed that it was our shop making it.   Bradley Sutton: You know, like even videos of myself. Uh, you know, I showed them details, like showed that it was our shop making it. You know, like even videos of myself, you know, helping to make some of the products. I actually showed the original Project X videos. I was like, hey, we actually did a reality TV shows that shows when we're designing this product in the USA. You know, kind of like your policy says got to be designed in the USA. Here's some proof of that.   Bradley Sutton: And then I told them I was like no, maybe you didn't know, but like we're an educational platform here, we don't make tools for Etsy at Helium 10, but we liked helping people to sell online, submitted it and then two days later get this message. It says this is Etsy's trust and safety team and we're like Etsy's dumb and dumber team. But anyways, we appreciate you taking the time to file an appeal. No, no, you really don't. After careful consideration, no, I'm pretty sure you did not carefully consider anything. We've determined your account does not qualify for reinstatement. We performed a comprehensive review. No, you did not and we're unable to further reconsider. You know they don't allow me to say anything. I can't talk to anybody. There's like no, but no customer support to reach out to discuss I mean this whole process of this, not one person to reach out. So, anyways, my point is yeah, you're not going to see me here promoting etsy to for you guys to sell on etsy. I've done that before. But then also those of you who are selling on ety and you do get, like these notification warnings. You know, maybe do a little bit more than me as far as trying to get somebody on the line to talk to you to see why in the world you're getting these notifications when you're if you're fully in line with their requirements.   Bradley Sutton: Who have bad? You know, I hear bad experiences all the time with Walmart, amazon customer service. Everybody always has complaints. Guys, it could be worse, right? I've not seen a worse experience with customer service than Etsy. It was kind of funny. At the bottom of the email it says their address and I was like wait a minute, 117 Adams Street, Brooklyn, new York. I looked it up Sure enough. Coincidentally, 27 years ago when I lived in New York, I actually worked down the street there in Brooklyn Heights and in that building, 117 Adams, where Etsy's headquarters is I used to give tours at that building. That was part of my job. It was a printery in those days and I'm like, wow, what are the odds of that? I live in California, that's on the other side, anyways, I digress. Wow, what are the odds of that? I live in California, that's on the other side, anyways, I digress, that doesn't even matter, I'd love to give a tour there. Now, look at this here we have customer service representatives who have no idea what Etsy's policies are. No, I'm sorry, I'm just a little bit bitter here, but anyways, let's move on to other news here, the first article of the day.   Bradley Sutton: This is kind of big actually for a lot of people who do bundling. It says updated product bundling policy for consumables. All right, so, effective October 14th, you can only list bundles that are created and offered by the original manufacturer. So what does that mean? Let's say I've got a blue diamond almonds here and I've got Wetzel's pretzel nuts or pretzels, something right. Well, what you could do in the old days was you could go and put them and make a new bundle, all right, like Blue Diamond Almonds and Pretzels, and this is my Bradley's Amazing Snack Box brand, and there's no problem, I can have products. But now you can no longer do that going forward. All right, this was a big strategy by people who do bundles and didn't want to like have to compete with just the blue diamond. You know, uh, the blue diamond brand, right, you just put under your own brand and differentiate yourself by maybe offering other products. But you are no longer going to be able to do that. So check your seller central dashboard. That's kind of going to affect a lot of people out there who do, uh, certain kind of bundling.   Bradley Sutton: Next article is from restoftheworld.org and it's entitled TikTok wants to turn millions of Americans into paid shopping influencers Super interesting article that talks about the promotions that TikTok is doing to get more influencers out there. And guys, let me just tell you that this thing works from sellers. It was funny. I was talking to my family the other day. I had set up a TikTok shop account on the Project 5K Not even the Project X one, my Project 5K Amazon account or products and I only put one on there and I just wanted to go through the process. It was like a month ago and I sent our product like a sample to some influencers. I chose maybe like a maximum of like eight different people, maybe it was only five and then I forgot about it. Right, I was just like, okay, whatever. Now again, as you guys know, I don't ship my own products for my factory, my family or my factory, my warehouse, my family handles all of that. And then I was just looking at some report and the TikTok was like what? We sold 23 of these products in the last couple of weeks. I didn't promote it at all, other than sending it out to these influencers on TikTok. So again, that is, the way to success on TikTok shop is through influencer marketing. It's kind of an interesting article that talks about that. There's going to be stuff you know from Helium 10. Look forward to that. That might help with that in the future, not only for TikTok but also Amazon influencers too. It's a great way to make extra money yourself as sellers or newer sellers trying to make extra money, or you're an experienced seller and you want to. You know you should want to reach out to these influencers that are on Amazon. They can make unboxing videos and things and other UGC for your products, all right.   Bradley Sutton: Next article is from retail dive.com and it's entitled Amazon bundles online shopping of grocery and non food items. All right, so this is a test that they're doing. I think it was in Arizona where you could like actually order Amazon fresh products, whole foods and your Amazon in one shopping cart experience and then get like everything like a couple hours. Now, you know you might think, well, how does this? How is this going to affect me? I don't sell in Whole Foods, right, but it's an interesting advantage for Prime members and another benefit of being a Prime member. You know, in the past you'd have to physically go to Whole Foods perhaps. Maybe use the Amazon Fresh subsection to make just an Amazon Fresh grocery order. And then your third thing would be hey, let me order a couple of things from the Amazon Prime app, and then now there's three different deliveries and so Amazon is testing. Hey, can we give Prime members who live in certain regions the ability to just do it all in one shopping experience, saving customer time and money? This, I think, would be good for us Amazon sellers. Obviously, we're not selling Amazon Fresh or Whole Foods, but how many of orders maybe the person decided you know what? I'm just going to go in person to whole foods and let me just get my other items, like the snacks that maybe they could have gotten on Amazon, that maybe you carry. Or you know what? I'm going to go to a whole foods and let me go next door to Walmart to pick up. You know the toilet paper I need, right, maybe you sell toilet paper, but now your Amazon Prime order might get the order because people are trying to buy in this little bundle. So you know, this is not a hashtag game changer or anything like that, but I think, a good move by Amazon that will help sellers down the road if it's picked up by customers.   Bradley Sutton: Next article is from your Seller Central dashboard and it's entitled Make Product Compliance Easier with Compliance Fast Track. We talked about this. This is one of those announcements at Amazon Accelerate, and now this is one of those ones that's now available. So check your dashboard, because now in such product categories as electronics, arts and crafts, you are now going to be able to get your compliance documentation in a more automated way instead of having to one by one do it. So for more information, if you're in one of those categories, make sure to check that on your dashboard.   Bradley Sutton: Another program that you might not be aware of is called the FBA New Selection, and now there's a new benefit from this program and, effective last month, they're going to offer now a 25% discount. I don't know why they're just mentioning it now it was available last month, but it just got announced yesterday or day before where you can get a 25% discount on Vine for your eligible new products If you are in FBA new selection. Now I would go into that article and it actually links to the knowledge base about FBA new selection, like wait, who qualifies for FBA new selection? What are the other benefits? There's actually a lot of other benefits, more than just a discount on Vine. You can actually get a 10% rebate for sales on eligible ASINs. You can get free monthly storage, and so this is a program. If you have not heard about it, check your Seller Central dashboard. Go through to the knowledge base article on Amazon Seller Central about that and get some more information. Next article going back to the seller central dashboard, again, a seller fulfilled prepaid returns are now offered through UPS for large and heavy items, right, so that wasn't available to do UPS before, and so if you are selling a large and heavy item, make sure to check this article on your dashboard. This is like a product that weighs more than 90 pounds, et cetera. Check this article on your dashboard. This is like a product that weighs more than 90 pounds, et cetera. Amazon has some new programs in place that you need to be aware about, because now buyers are going to automatically be able to trigger some of these returns, and so you might all of a sudden start ending up with, you know, with like 50 refrigerators. If you sell refrigerators in your warehouse, you're like, where did all these return refrigerators come from? I never got returns before, but it might be part of this new program, so make sure to check that out if it affects you.   Bradley Sutton: Now, before we get into Amazon Unbox, a few on and offline events I think are really good for you guys to know. About the online ones, obviously, anybody can register for All right. The first event is actually tomorrow, the 18th, at 11 am. It's going to be a our monthly freedom to get workshop where Kevin King brings on an expert to do an advanced training for Amazon sellers, and this one is going to be entitled why Branding has Always Been your Biggest Marketing Problem and how AI Will Solve it All right, so, completely free workshop. If you guys want to register and watch it live, completely free workshop. Um, if you guys want to register and watch it live, uh, you can go to h10.me/ftoctober. F T for freedom ticket.   Bradley Sutton: Next online event is something I haven't done in years. How many of you guys out there remember Meganar? You guys remember that I did like a Meganar. It's like a mega webinar years ago. It's probably been like five years where I went live for 16 hours straight. It was insane. They wouldn't let me go live 16 hours again. But this Monday I am going to go live, this time with the help of Carrie and Shivali and others, and I'm going to have maybe 10, 20 guests on the show. We're going to go live from 7 am all the way into 2 pm Pacific time. So we tried to pick some times where different people can hop in, hop off, and the basic theme of it is tips from top sellers that we're going to be inviting on on how to really have a great Q4, have a great Black Friday to Cyber Monday, cyber Weekend, cyber 5, and some tips that are really going to help you in the coming weeks. I've invited a really wide variety of sellers with different experiences that they're going to be giving their top tips throughout that. We're also going to be trying to get money live back from Amazon because, remember, the deadline is going to be in a couple of days for that. So we're going to be doing some of that, like we're trying to get up to maybe $500,000 back. We're going to have prizes, like like trivias and giveaways with swag. It is going to be a fun time. So to register for that, go to h10.me/meganar.   Bradley Sutton: All right One. The very next day, on Tuesday, we are going to have a special workshop with Destiny about AI advertising, something new that Helium 10 has, and Destiny has helped optimize a little bit and she has some cool templates that are going to help for Q4. So it's kind of like continuing the conversation about Q4 and how to get your advertising ready coming up, how you can now set up campaigns in seconds with a new tool that you might not know is available to you without even having to buy this tool separately. So it's going to be pretty cool. That's going to be Tuesday of next week. If you want to join that, go to h10.me/adsoctober.   Bradley Sutton: Now some in-person events that I think are, uh, you should go to. I'll be at almost all of these and would love to meet you guys and hang out. The first one is coming up is going to be October 31st this month. I think that's Halloween. I'm not sure if they do Halloween in Australia, but it's October 31st in Sydney, Australia. Uh, I would love to see you guys there. It's an Amazon event, all right, this is like made by Amazon corporate in Australia, h10.me/sydney. If you guys are interested in going, I think it's a free event, all right. So would love to meet and hang out with you guys there my very first ever trip down under, so it'll be great to go there.   Bradley Sutton: Next event will be in Milan, Italy, November 11th. This is an elite workshop, but it's open to everybody. Elite members go free, but instead of $400, we are doing a special where anybody can go to this high-end elite workshop for only 89 euros. It's going to be in Milan, Italy, h10.me/milan. It's going to be with Avast. We're going to have some great speakers. I'll be speaking there my first time speaking at Elite Workshop this year. We'll have Mansour from Incrementum Digital coming from Canada, We'll have George from ClearAds coming from the UK, Jana from Serbia we have a very international speaking group and I definitely think you guys, um, should make it out to that one. And then last will be a December, the 4th I believe and fifth in Dubai. I'll be speaking at a pretty big event over there and that is h10.me/dubai. It's called World EF, Dubai event, so there's going to be a bunch of people speaking there. It'd be great to meet you there.   Bradley Sutton: All right, now let's get into Amazon Unboxed and this is probably going to be your biggest or the most comprehensive recap. I hope so. I wasn't even there, but I really tried to read up on all the articles and what people were writing to get a good kind of like picture of what happened at Amazon Unboxed. I was able to go last year, but this year didn't make it. So let's go ahead and hop into it. Some of this stuff, guys, is a little bit in the weeds. It's a little over my head, like I'm not a professional advertiser. Obviously, I spend $100,000 a year on advertising, but I don't consider myself, like you know, some advanced person who does DSP and all these things. As a matter of fact, I don't think I spend a hundred thousand dollars more. I'm probably down to like $70,000 this year. But anyways, let's go ahead and hop into it.   Bradley Sutton: The very first announcement was Amazon Marketing Cloud, AMC. The next few ones are going to be all about AMC. That was like a big theme of. Unbox says AMC eligibility expanded to sponsored ads advertisers Me I have never used AMC Before. You would have to have DSP to be able to use that or work at an advanced agency and things. That wasn't me. Helium 10 didn't have AMC before. Helium 10 is going to have AMC, so be looking forward to that. But basically, what AMC is? We're going to have some training on it at that Destiny workshop for PPC next week.   Bradley Sutton: It says AMC is a secure, privacy, safe and cloud-based clean room solution. Like you might be a clean room solution, what the heck I? My room is clean. It's not that kind of clean room, all right, so this is like I said. It's going to get into the weeds here for some of you, but make sure to stick through all of these announcements because they're important. A clean room solution in which advertisers can easily perform analytics and blind audience across. They're using like fancy language here pseudonymized. I love it. See, is that a word, guys? Pseudonymized. Come on, amazon, with your press releases. You got to use better words than this. Like us, illiterate, not well-educated people like myself don't understand words like pseudonymized signals, including Amazon ad signals as well as their own input.   Bradley Sutton: But this is going to be interesting, guys, because, like here in this article, it says why is this important? It says with this launch, we're democratizing AMC insights and actions, because before it used to only be available in DSP, but now, basically, you guys are going to understand the buyer journey a lot more and it's going to allow you for different targeting. Speaking of AMC, another article that they announced was AMC marketing cloud audiences can now be used in sponsor ads. So that's critical. Like I said before, you could only use it for, like, DSP and things like that, or just, just, you know, like for data gathering, but now, uh, you're going to be able to take the audiences that come from AMC and actually use it as a target audience in sponsored ad campaigns. All right, so make sure to check, by the way, every single one of these articles I'm doing. I have linked in the comments below to the specific article where Amazon goes a little bit deeper into it. So make sure to read it.   Bradley Sutton: But why? Amazon says it's important, says, with AMC, advertisers are going to get an in-depth understanding of customers journeys across Amazon ads, media and channels. This launch helps advertisers take action on these insights across Amazon ads versus media and channels. This launch helps advertisers take action on these insights across Amazon ads, versus previously only in Amazon DSP. It says, for example, an advertiser can build an audience similar to their high value shoppers to expand the reach of their campaigns or to re-engage audiences reached through Amazon streaming TV campaigns. Through this launch reach through Amazon streaming TV campaigns. Through this launch, advertisers can leverage granular AMC insights to more efficiently move customers along their journey down the funnel.   Bradley Sutton: All right, so, again, like I said, some of this stuff might be a little bit over your head, some of it's over my head, but this is something that we're going to break down for you guys. We're going to be educating you guys a lot about what exactly is AMC, how can it be used, even by, you know, smaller sellers out there, where before it was only used by, like, very big companies? Next, unbox release increase engagement through audience bid boosting for sponsored products and sponsored brands All right, so this will allow advertisers to reach and engage audiences that they define and create. So, for example, you are going to be able to create custom audiences that you were not able to do before, such as shoppers who have not previously purchased their product, shoppers who are exposed to a streaming TV campaign. You're going to be able to adjust bids just like you would like in a regular campaign, and so this bid boosting is going to again be tapped. This is another one of those AMC announcements. This is part of this whole AMC. Remember, AMC is not just about this clean room thing, but it's about it's about, you know, seeing people throughout the funnel. All right, so I'm not going to go too much more in depth in this article. If you want to learn about all of these AMC stuff, make sure to check out the article that's linked to below.   Bradley Sutton: Next one is introducing new product campaigns from Amazon ads now available in the U S. All right. Uh, it says brands selling on Amazon now have full funnel advertising solution to quickly introduce their latest product innovations to customers. So another way they referred to this, I guess that unbox was kind of like. This is a like a product launch, kind of like a campaign, and it says this managed service provides data driven media plans leveraging a curated set of 1P and 3P audio video device and display inventory. All right, so this is not for the faint at heart or for me. Maybe you know launching a coffin shelf that I want to sell maybe 10 units a day of no, this is obviously for bigger customers.   Bradley Sutton: Now look, if you just look at this visual example those of you watching on YouTube you'll see here, here is this kitchen smart coffee maker, and then you see a huge ad, like on the Amazon homepage, right, and then now you see a ESPN app where you're going to see an ad. You can you can barely see it there, but you can see there's Caitlin Clark doing some kind of highlight right, and then right above that, you see an ad for this coffee maker. And then you see the ESPN desktop app on a computer and the customer is seeing that same ad. And then now it looks like somebody's watching streaming TV maybe Amazon Prime Video or something and then they see a full 15 second ad of this kitchen smart ad. And then to the right, now you see this Alexa device and that same ad is coming up there. And then, uh, the last one here. This looks like I guess it's like Twitch or something, so maybe they're watching a Twitch streamer and then they see that same ad. So now this is going to like be this, this, this thing that Amazon is like providing as a solution where you don't have to come up with. Hey, what, what's my strategy for getting my initial push out there. We're going to go ahead and handle all of that for you. So, again, if you want more information on that, make sure to check the article that is linked to below.   Bradley Sutton: Speaking of sponsored TV, a new sponsored TV releases make it easier than ever to reach relevant audiences and measure performance. Was this next announcement All right? So last year at Unbox, they really talked about sponsored TV a lot, and now we're about a year into sponsored TV and now there's more features that are coming up here. So the new thing is that now there's going to be lifestyle and life stage audiences that advertisers are going to be able to use, audiences that advertisers are going to be able to use. So it's not like hey, let me just make an ad and let me just target replays of the walking dead or something like that. No, like, amazon has all these audiences that they have based on all their information. For example, a couple of things that they give here is like outdoor enthusiasts or environmentally conscious shoppers they give us an example of, and so it's not just a matter of like, hey, let me just throw up this TV ad and target TV shows. But then it's like let me target these TV shows, but then only the people watching it that are outdoor enthusiasts, right, so there's gonna be some really interesting stuff, as Amazon kind of like makes media advertising digital media advertising, uh, tv media, uh a little bit more accessible to the common folk like me. I'm still not sure I'm ready for that yet, but Amazon's getting it closer to make that more accessible to me.   Bradley Sutton: Next one is deliver more relevant ads everywhere, independent of ad IDs, with ad relevance All right. So it says ad relevance. What is that? It's an innovative approach to deliver relevant ads for all products and services advertised through the Amazon. DSP All right. So since this is about DSP and I don't know too much about DSP and not many of you are using it, I'm not going to go too in depth here, but anybody who is using DSP out there make sure to check the article about some of the details on this one, because there are some new enhancements, definitely for you.   Bradley Sutton: Next one here I think a lot of you might find interesting. It says understand the top combinations of ad touch points that drive conversions. All right, that's something I think everybody wants to know about. All right. So conversion path reporting shows the ad touch points on the customer's 30 day path path to conversion, starting with purchases. It's going to be available in both sponsored ads and DSP, all right, so it's going to be able to allow you to see the most frequent and efficient customer paths.   Bradley Sutton: For example, some of the examples it gave was maybe the first time somebody got exposed to your brand was through a streaming TV ad, and then they happen to see next the display ad, and then they saw a sponsored brand video ad and then they saw a sponsor brand video ad and then they saw a sponsored product ad, then they saw a sponsored video display and then they purchased the product. Right? Maybe another kind of like flow is something different. Maybe it was a they only saw a sponsored video ad and then an audio ad from like audible or something, and then boom, went to purchase. Now let's say that that one was working a lot better. Well, that all of a sudden means like hey, you know what? I'm not going to go spend all this money trying to get that customer through that six stage step of the customer journey. Let me double down on this sponsored brand video to audio DSP ad, because that's like my quickest way to get to that purchase.   Bradley Sutton: I mean, that's just a random example there, but before could, could we see this? No, like we, we we speculate, right, like sometimes, uh, we have sponsored brand video ads or display ads that you know, maybe, uh, RoAS or ACoS and things like that are not that great, right, but we still do it because it's more of a branding play. We're like no, I need to get in front of customers more. I want them to see my brand so that by the time they see my sponsored product ad or some like on page ad or just an organic purchase, it makes them more likely to go ahead and purchase my product, because they've been conditioned to kind of like, see my brand and think about purchasing it before, right, so, but you didn't really have visibility as a regular seller, at least we haven't had visibility to see how that purchase journey works through the ads, and so this is going to be something cool. I think that will allow us to do that. All right.   Bradley Sutton: Now the next few. I'm just going to kind of skim over a little bit, because once I got to this stage, maybe your head is hurting as much as mine with some of this, how deep some of this stuff goes. But the next announcement was entitled build a holistic first party data strategy with ads data manager. All right, so ADM ads data manager is a new standalone offering that simplifies and streamlines the process of first party data management through Amazon ads tech. All right, um, this is going to be for DSP or AMC. Um, again, most of that doesn't affect you guys yet, so if you're interested in that, make sure to check out the article.   Bradley Sutton: Speaking of DSP, one more article that they had talked about is entitled the Amazon DSP launches performance Plus. It's a little fancy name. Almost sounds like something that helium 10 would call something. This is your new Performance Plus Cerebro tool, but anyways, amazon took it before us Performance Plus Tactics into Beta. Now, for those of you who are doing display online video or streaming TV, with a conversion KPI of ROAS for endemic advertisers or CPA for non-endemic advertisers, you're going to have this performance plus tactic available, and if that was just sounded like a whole bunch of gibberish to you, this article is probably not for you, like it's not for me, but for those of you, I know we've got some nine figure sellers out there that are really into this stuff. Make sure to check out the article link to for that I wanted to make sure to include everything, because I know we have listeners out there that are brand new on Amazon. Keep listening, guys. We got stuff for you too. We have listeners who are nine figure sellers. I want to make sure I give stuff that is relevant to everybody. More unbox announcements.   Bradley Sutton: Now, this was interesting and something I hadn't considered. I alluded to a little bit earlier about audio ads, right, so this is entitled Create Impactful Audio Ads in just a few clicks with Generator. So these next couple announcements have to do kind of like with AI. So Audio Generator leverages generative AI capabilities to turn products into interactive audio ads in minutes for the ad to cart call to action. All right, so you might not have thought about audio ads or thought about adding, you know, like, maybe, fancy audio to your, to your video ads. But with this audio generator, there's a cool demo here that you guys make sure to click on the article and then go watch this demo here. But you're going to be able to choose your product and then use AI to generate audio including, like you know, add copy, like you can get somebody with a British accent to read some kind of script that you have and you not have to go like go hire a professional voice actor for some of this stuff. So really interesting stuff.   Bradley Sutton: Speaking of AI, another thing that Amazon announced uh, this was something that was actually originally announced at Amazon accelerate, so I'm not going to go too deep into this, but it says create high quality AI generated videos in minutes. And it says Amazon ads has introduced a new powered video generator, currently available for use in sponsored brands campaigns. You guys already heard us talk about this at Amazon Accelerate, but another cool demo is on this video in our link below, so make sure to check that out. The last AI update for Unbox is called make creative development a breeze with the AI creative Studiobox. Is called Make Creative Development a Breeze with the AI Creative Studio, which is in beta. So this is AI Creative Studio is a centralized experience that combines AI functionality with expert level controls All right.   Bradley Sutton: So this is a new kind of like homepage where you're going to have the studio, the sandbox and the inspiration gallery In the studio. It says you're going to gain access to a suite of tools that can be used to transfer your concepts from in progress to design complete. You know, you can like start with a picture of a cup and then, all of a sudden, you put it in this like crazy background and choose different backgrounds you can have different effects and different lightings and then you're going to be able to generate that image. Now, with the sandbox, you're going to be able to test out new features, like, maybe you take one of those things that was just an image before and then now you're going to be able to animate the image. You know, like, if you remember, in Accelerate they showed how you can make smoke coming out of a or not smoke, but like steam coming out of, like a teacup or or coffee, right, so that's kind of cool. And there's also going to be the inspiration gallery where you're going to see examples of AI generated content. Uh, and then you can actually like, click these If you like, like, hey, like, I like this vibe right here. I like, I like this, the way that they did this headphones here I want to be able to do that to my product. And then you're going to be able to like, choose these kinds of like templated things or examples and then apply it to your own products. All right, so this is one of those ones. Guys, you do need to click into the article where this was announced, because I got the link for you in order. If you want to join the wait list, all right if you want to join the wait list for this AI creative studio, because not everybody's going to be able to get into this right away. So make sure to find whatever article this is about the AI creative studio in the comments below and check it out.   Bradley Sutton: Only a couple more uh unbox announcements. Uh, the next one is called interactive ads expand availability across streaming TV into prime video. Right, this was, uh, we had an article about this before in the weekly buzz. But you know, sometimes you might think of when you see commercials on TV regular TV, right, that's all. It is a commercial, like a Superbowl commercial. You see a GoDaddy website, or you see you know, chips, or Michael Cera showing his CeraVe lotion, or whatever, right, but what, what does? How does that help the advertiser? Well, the only way it helps lead, leading to an immediate sale, is maybe they go on Amazon or they go somewhere else to the store later on the day and they go buy that product. Right, but now, on prime video, you still can do just generic ads, but now there's going to be shoppable ads, all right, so you can see a 15 second ad on prime video as an example here, and then it'll be like you know you're not in your computer but it'll say, hey, just hit OK on your TV remote and you're going to buy the product, like if it's connected to your Amazon account. So now, all of a sudden there's going to be like a direct connection where somebody doesn't have to go and pause the video to go buy a product. Just by hitting like OK on the remote they're going to be able to buy some products that you're advertising on Prime Video. So make sure to check this article. That could make streaming TV a little bit more lucrative for some of you.   Bradley Sutton: Last couple, I'm just going to breeze through here. There's a couple new metrics here. One is called long-term sales, and long-term sales RoAS, is the acronym LTS RoAS. I guess they're getting crazy with these. These acronyms are already, like you know, 10 letters long here. But anyways, this is going to be interesting because it's a historical 12 month return of a given customer engagement with your brand, right, you know, like there's an attribution window right when you know like, let's say, something has a 14 day attribution window.   Bradley Sutton: Somebody clicks on something on Monday and a week and a half later they buy it. That original click gets attributed with that sale from that ad. Right, but let's say somebody clicked on it but they don't buy it in two weeks, maybe they four months later or something. They buy the product. Have you ever had any visibility into that? That purchase can be tied all the way back to that original click. No, you have not been able to do that until now. All right, so this is going to be something cool. This LTS ROAS uh is going to be able to allow you to take a look back even, uh, throughout a year to see, like, how your ads are doing. So make sure to check the article for more information on that.   Bradley Sutton: And then, last one is DSP has a new experience. So if the whole DSP page for those are like UI of their homepage has been completely redone, I guess I wouldn't know the difference because I never saw the old DSP page part. But for those of you who use it, go ahead and check it out and see if you like their new UI. That is it. Believe it or not? Guys, for Amazon, unboxed and all of the news and events this week. Obviously no time to do our normal training tip of the week or our new feature alerts. We'll have to save that for next week. We actually got some pretty amazing things coming for you guys. By the way, as guys hope, you enjoyed this in-depth coverage of all the goings on in the news this week. Make sure to tune in next.  

Silent Sales Machine Radio
#906: Young college student build a healthy seven figure OA business on Amazon

Silent Sales Machine Radio

Play Episode Listen Later Oct 10, 2024 50:19


You'll be blown away by how few different ASINs (products on Amazon) today's guest is selling while running a robust multiple seven figure Amazon business using simple online sourcing strategies. With only a few dozen different products that he sources in bulk, he's getting incredible results!   He shares with us how he's maxed out the model of going deep on easily sourced, high demand, easily sourced products while buying online (not wholesale - all retail) in bulk. It's just another great way to build a beautiful business and I learned some great new insights that will expand the creativity of the models we teach here.   You'll love his examples, the simplicity of his model and the insights he has for anyone willing to listen.   If you're ready to get started, get to ProvenAmazonCourse.com - we'd love to help you build your story! Listen to today's episode for encouragement and inspiration!   Watch this episode on our YouTube channel here: https://youtu.be/OgrSNb-Tot8   Show note LINKS:   SilentJim.com/bookacall - Book a FREE call here to discuss our offers including coaching, legends and ProvenAmazonCourse.com course   My Silent Team Facebook group - https://www.facebook.com/groups/mysilentteam 100% FREE! Join 77,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model with two courses available on this topic alone. The PAC is updated free for life!   "Business Secrets From the Bible" - Rabbi Daniel Lapin   Today's guest: Stephen Reinard

Silent Sales Machine Radio
#905: Looking at your Amazon numbers on Coaches Corner

Silent Sales Machine Radio

Play Episode Listen Later Oct 9, 2024 53:12


In this episode, we dive deep into the numbers that drive a successful Amazon business.   From the importance of consistent inventory investments and ASIN testing to the power of strong systems, we break down how to grow predictably, sustainably, and profitably. Learn about sourcing strategies, Keepa's invaluable tools, and why testing new ASINs is the ultimate key to long-term success.   Tune in as we share insights, practical tips, and motivational advice to keep your business on track and thriving.   Our special guest and legal advisor at the conclusion of today's show, Jeff Schick of JeffSchick.com discusses his reimbursement service offered with his monthly retainer. Amazon often times loses inventory or recovers refunds that aren't credited to the seller's account. They are changing the period of time you can recover funds owed to you so check it out soon!   Watch on our YouTube channel: https://youtu.be/M9tXnG1ubqs     Show note LINKS:   SilentJim.com/bookacall - Book a FREE call here to discuss our offers including coaching, legends and ProvenAmazonCourse.com course   SilentSalesMachine.com - Text the word “free” to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online or visit https://silentjim.com/free11   My Silent Team Facebook group - https://www.facebook.com/groups/mysilentteam 100% FREE! Join 77,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model with two courses available on this topic alone. The PAC is updated free for life!   https://SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.   Keepa.com - SilentJim.com/keepa  - The service we use to help interpret all of the selling data. Keepa is discussed in depth on episode 369 at https://silentjim.com/podcast