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If my Amazon brand is already successful, why start an agency?! That's the question I get asked ALL the time... and I get it. In this episode, I'm sharing the real reason behind the decision to launch my Amazon agency, Trivium. I still have my supplement brand on Amazon, and it's doing great. Let's get that out of the way.. Most people wait for permission. They ask endless questions. They overanalyze. I took the shot. I failed. I learned. I built something better. Back in 2019, I trusted the wrong software, ruined my Amazon account, and had no one to turn to. Agencies treated my brand like just another number. Softwares Sucked. Agencies sucked. Gurus weren't helping. I was stuck. So, I became the solution. I became an Amazon EXPERT out of desperation to make my own brand work. People constantly asked me for help. So I did. I built Trivium Group with one mission: relentless execution and extreme ownership. No excuses. Just results. We over-communicate. We update clients on every metric. We build strategies, not just run ads. We treat your business like OUR business. Now? Clients go from zero to $1M+/month on Amazon. They quit their jobs. They scale like never before. If you want to transform your Amazon business, stop waiting. Let's work together: https://hubs.la/Q03dy2Tt0
Welcome to the eCommerce Lab Podcast! In this new episode we have as a guest Mina Elias, founder of Trivium Group and expert in strategies for brands on Amazon. We will be talking about how to make the most of the TikTok store to scale your brand on Amazon.From how to attract new customers to increasing the reach of your brand, we will explore the key strategies you need to take your business to the next level.Don't miss this opportunity to learn from one of the best in the world of e-commerce!#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe
Send us a textIn the dynamic landscape of online business, scaling your brand isn't just an ambition—it's an art. If you've achieved the remarkable milestone of 6 to 8-figure sales, you're on the brink of something even bigger. Your story is already impressive, but imagine where it could lead with the right guidance.In this episode, Jordan West with Mina Elias gets into the fascinating world of personal branding and the revolutionary impact of TikTok Shop on ecommerce. We'll explore the critical importance of building a personal brand and how it can open doors to incredible business opportunities. We'll also touch on essential strategies for account security, the evolving landscape of influencer marketing, and how companies are navigating challenges and seizing opportunities in the ever-changing digital marketplace. Listen and learn in this episode!Key takeaways from this episode:Personal Branding: Essential for building trust and reducing traditional sales needs. It's crucial for business growth and opportunities.Account Security: Importance of secure practices like two-factor authentication, shared through personal experiences of account issues.TikTok Shop Potential: Offers significant brand exposure despite fulfillment challenges. Impactful marketing focus over precise tracking.Talent Management: Prioritize hiring top talent and improving team performance. Understand weaknesses before outsourcing.Shifting Lead Platforms: Post-pandemic shift toward YouTube and LinkedIn over podcasts for lead generation.Marketing Strategies: Effective use of influencer and user-generated content marketing for brand growth.Strategic Partnerships: Be selective with partnerships to protect brand reputation and ensure impactful collaborations.Operational Challenges: TikTok Shop's fulfillment needs improvement for enhanced performance on other platforms like Amazon.Today's Guest: Mina Elias, Founder & CEO of Trivium - is connected with Trivium, where he provides resources and assistance for Amazon sellers. He is a chemical engineer with a master's degree, an MMA fighter, and an expert in ecommerce, particularly in leveraging platforms like Amazon and TikTok Shop for business growth.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy. Learn more here: Particl
Send us a textWatch it on YouTube: https://youtu.be/SnQ18Qr2Y6AAmazon shoppers rarely remember the brand, but they do remember what catches their eye. In this video, Steven Pope with @theminaelias of Trivium Group breaks down how simple changes to product labels and main images can improve your clickthrough rate (CTR) and boost conversions. Whether it's the size of your text, the color of your packaging, or even the ingredient visuals, learn how to make your products stand out on Amazon's crowded pages.#AmazonSales #AmazonProductListing #EcommerceTips #AmazonCTR #ClickthroughRateGet 50% off main image upgrades with code CTR.https://myamazonguy.com/IMGGet better sales and grow your brand with My Amazon Guy.https://myamazonguy.com/amazon-agency/Timestamps:00:00 - Why Shoppers Don't Remember Brands01:10 - Choosing Keywords for Amazon Listings03:00 - Label Design Mistakes in Amazon Supplements05:15 - The Importance of Readable Text on Labels07:45 - The Role of Ingredients and Visuals in Product Listings10:00 - AB Testing Packaging for Better Sales12:00 - Why Main Images Matter Most for Clicks13:05 - Steps to Improve Your Amazon Listing's CTR14:20 - Packaging Changes That Double Sales15:00 - Selling the Same Product in Two PackagesFollow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Send us a textWatch it on YouTube: https://youtu.be/nKSmw-bPwL0Discover how the psychology of numbers like '9' impacts Amazon CTR. Steven Pope from My Amazon Guy and @theminaelias from Trivium Group explore why certain numbers drive clicks and how sellers can use this trick to optimize their listings. Learn how simple changes like supplement images, potency numbers, and keywords affect buyer behavior. This video reveals insights that can transform your Amazon strategy!#AmazonCTR #PsychologyOfNumbers #MinaElias #AmazonTips #clickthroughrate Get 50% off main image upgrades with code CTR.https://myamazonguy.com/IMGTimestamps:00:00 - Introduction: The Role of Numbers in Amazon CTR01:15 - Mina Elias on Product Listings and CTR02:25 - Why 'Nine Organs' Stands Out in Supplements03:45 - Understanding the Psychology Behind Numbers05:10 - How to Use Supplement Images for Better Clicks06:30 - The Impact of Numbers on Amazon SalesFollow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
#thatamazonadspodcast #amazonppc #amazonads Episode 70 - The Best Sponsored Brands Strategy for Amazon PPC Discover how to achieve $1 million in sales in just one year with our expert guide to Amazon Sponsored Brands. Join Stephen, Andrew, and Stefan Dulca from Trivium Group as they share their insights on best practices and strategies for maximizing your Sponsored Brands campaigns. #amazonadvertising #sponsoredbrands #amazonppctutorial #adlabs #thatamazonadspodcast #thatamazonadsmasterclass #amazonppcstrategy ---------- Get your FREE Amazon PPC bid optimizer Join your FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads Masterclass Get your FREE Amazon PPC Audit ---------- CHAPTERS: ========== ==========
Mina Elias is a multiple 7-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, a full-service Amazon agency. With his extensive experience in helping brands thrive on Amazon, Mina brings valuable insights to the conversation around expanding to emerging platforms like TikTok Shop and navigating the evolving e-commerce landscape.In this episode of DTC Pod, Mina explores the potential of TikTok Shop as a powerful platform for reaching younger audiences and driving sales. He offers practical advice on setting up a TikTok Shop account, engaging affiliates to create authentic and compelling content, and leveraging competitor insights through tools like FastMoss to optimize ad strategies. Mina also explores the synergistic relationship between TikTok Shop and Amazon, highlighting the positive impact on Amazon sales and organic ranking when brands effectively leverage external traffic from TikTok. He discusses the importance of setting realistic budgets for testing ad content on TikTok, emphasizing the need for brands to focus on quality content creation and authentic representation. Throughout the conversation, Mina stresses the significance of adapting to the unique storytelling aspects of the TikTok platform to maximize success and cautions against overengineering content, as authenticity is key to resonating with the TikTok audience.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Amazon vs. TikTok Shop2. TikTok Shop Basics3. TikTok Shop Logistics4. TikTok Affiliate Marketing5. TikTok Competitive Analysis6. Cross-Platform Effects7. TikTok-Amazon IntegrationTimestamps00:00 Mina Elias' background in Amazon03:34 TikTok and future shopping trends06:12 How TikTok solved the content problem for brands09:15 How TikTok merged affiliate and attribution10:12 How to start selling on TikTok Shop: account and page setup, logistics14:29 Affiliate marketing on TikTok: manual and automated outreach17:42 Strategies for running ads with affiliate content19:18 Budgeting for TikTok ads, data analysis with FastMoss23:51 Finding the right TikTok creators for your brand25:33 The impact of TikTok Shop on Amazon sales and organic rankingShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Mina Elias - Founder of Trivium Group and Chief Executive Officer at MMA Nutrition LLCBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
Mina Elias is a multiple 7-figure Amazon FBA seller and renowned PPC expert. He is also the founder of Trivium Group, a company that helps brands navigate and dominate the Amazon marketplace.In this episode of DTC Pod, Mina details a holistic approach to enhancing the presence and profitability of any brand on Amazon, focusing on three pillars: traffic, click-through rate, and conversion rate. He covers the factors affecting each of these metrics and how to drive growth at every stage of the Amazon sales funnel.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Strategies for New Amazon Brands2. How to Grow Traffic, CTR, and CVR on Amazon3. Factors that Affect Sales and Conversion on Amazon4. How to Optimize for Paid and Organic Search on Amazon5. Tips for Optimizing Amazon Product Listings6. Ways to Increase AOV and LTV on AmazonTimestamps00:00 Mina Elias' background, how he started an Amazon agency04:04 Three core pillars to scaling your brand on Amazon05:39 Maximizing product visibility through strategic paid advertising11:13 How to budget for Amazon spending13:31 Tips for structuring Amazon PPC campaigns, setting up Amazon DSP16:52 Growing your organic traffic on Amazon19:33 Breaking in as a new brand; the importance of product differentiation21:17 Seven factors that affect click-through rate (CTR) on Amazon25:04 How price affects Amazon reviews and star ratings27:33 Split testing discounts, coupons, and tracking profits31:22 Best practices for optimizing Amazon product titles32:21 Why choose Amazon FBA over FBM33:34 How to earn the Amazon Best-Seller Badge35:03 Factors that affect conversion rate on Amazon36:45 Considering the buyer's perspective when creating an Amazon strategy38:09 Optimizing videos on Amazon product listings39:39 How to write effective Amazon bullet points40:05 Amazon virtual bundles and how they affect conversion rate42:51 Brand story; standard Amazon A+ Content vs Premium A+ Content45:19 Leveraging user-generated content (UGC) to boost Amazon sales46:25 Amazon Posts and Amazon Storefront47:47 Importance of reviews with images on Amazon and how to get them50:01 Ways to increase average order value (AOV) on Amazon51:13 Ways to increase lifetime value (LTV) on Amazon53:03 Testing and optimizing Amazon product listingsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Mina Elias - Founder of Trivium Group and Chief Executive Officer at MMA Nutrition LLCBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
In this episode, Mike sits down with Mina Elias from Trivium Group. They talk about how Amazon sellers use their data and common mistakes they make. They also discuss understanding competitive positional awareness, building a simple dashboard to track key metrics, tips for scaling and optimizing PPC campaigns, and identifying and cutting wasted spend. Join the conversation to learn how to improve your Amazon campaigns with smart data use. We'll see you in The PPC Den!
Mina Elias, backed by his vast experience, outlines a strategy to captivate customers and set apart offerings in Amazon's competitive market.He shares a blueprint for keyword optimization on Amazon, highlighting the need to start small and grow strategically based on performance results. His approach underlines the role of flexibility in advertising, where constant adjustments can lead to enhanced visibility and higher conversions.Additionally, Mina discusses how click-through and conversion rates dramatically affect a product's organic ranking on Amazon. He recommends driving branded traffic from external sources to Amazon pages to raise product visibility against fierce competition.Mina also shares a few tips on crafting effective product detail pages. He stresses the importance of each component—from images to reviews—working together to showcase the product's merits and convince shoppers to purchase. Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC Pod, we cover:1. Keyword Strategy and Budget Management2. Understanding Amazon's Sales Ecosystem3. Amazon Advertising Strategy4. Maximizing Amazon Product Visibility5. Amazon's Traffic and Conversion Funnel6. Product Listing and Conversion Improvement Strategies7. Review Acquisition Challenges and Strategies8. Amazon's Growing Platform and Optimization Challenges9. Market Trends and PredictionsTimestamps00:00 Scaling brands on Amazon05:38 Optimizing product detail page for better conversion08:15 Maximizing impressions, improving click-through rates, and increasing sales11:14 Systematic keyword testing for profitable ad campaigns18:12 The impact of customer behavior on Amazon organic sales24:32 The importance of reviews in driving customer choices26:59 Influencing reviews with reciprocity and community building35:53 Succeeding on Amazon in 202437:03 Profitable niches to sell products on Amazon in 2024Show notes powered by Castmagic Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok -----Mina Elias - Founder of Trivium Group and Chief Executive Officer at MMA Nutrition LLCBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
In this video, Matt Davis, together with Mina Elias, CEO of Trivium Group, share their wisdom on analyzing and cleaning up your accounts, optimizing for profitability, strategic budget allocation, campaign naming conventions, and much more. Discover how to effectively manage ad groups, refine keyword strategies, and leverage placement tactics for maximum impact. Whether you're scaling up or focusing on conversion rates, this video offers actionable insights for every level of PPC proficiency. Stay tuned for more expert advice on enhancing your digital marketing strategies. Don't forget to like, subscribe, and share for the latest in PPC trends and techniques.Timestamps:00:00 - Assessing New PPC Accounts: Key Metrics and Analysis00:29 - Account Cleanup Strategy and Scaling vs. Optimizing00:47 - PPC Optimization: Portfolios and Campaign Naming01:28 - Analyzing Campaigns for Budget Adjustments and Efficiency02:01 - Ad Group Management and Keyword Optimization02:37 - Placement Strategy and Bid Adjustments02:54 - Search Term Report Analysis for Negative Keywords03:31 - Identifying Profitable Keywords and Campaign Duplication03:43 - Launching Campaigns and Scaling Strategies03:46 - Improving Click-Through and Conversion Rates04:25 - Tactical Overview and Understanding the E-commerce FunnelSupport the show
Discover the critical insights into PPC Automation with our expert discussion. Learn about the advantages, pitfalls, and effective strategies for using automation in your PPC campaigns. Understand when to rely on AI and when to trust human judgment in the dynamic world of digital marketing. Join Matt Davis with Mina Elias, CEO of Trivium Group, unravel the complexities of automation in PPC and provide actionable tips to enhance your advertising efforts. Don't forget to like, subscribe, and share for more expert advice on PPC and digital marketing trends.Timestamps:00:00 - Introduction and Query on PPC Automation00:10 - Critique of Full Automation in PPC01:03 - Limitations of Automation and Need for Human Judgment02:17 - Contextual Analysis: AI vs Human Judgment03:02 - AI in Data Analysis and Human Decision Making04:02 - The Dynamic Nature of Market and Adapting Strategies04:37 - Discussion on Misconceptions and Misuse of Automation05:00 - Applying Automation in Large Scale AccountsSupport the show
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG ---- Tune into this week's episode to hear from Mina Elias of Trivium Group. Mine shares EXACTLY what it took to grow MMA Nutrition to over 7-figures on Amazon. Hear grit and wisdom from the trenches of Amazon to fasttrack your success.
In this episode of the Sellernomics Podcast, we sit down with Mina Elias of Trivium Group to explore the world of Amazon's Demand-Side Platform (DSP) and how it can supercharge your sales on the e-commerce giant. Amazon DSP is a powerful advertising tool that allows sellers to reach their target audience with precision. Mina shares his expertise and insider insights on how to leverage DSP effectively, from optimizing ad campaigns to maximizing ROI. #MinaElias #TriviumGroup
Mark your calendars and join us for a game-changing PPC AMA LIVE session with Matthew Davis and Mina Elias, founder of Trivium Group - the renowned 7-figure Amazon advertising agency.Matthew and Mina bring their prowess as pioneering seller and PPC expert to reveal how to:↳ Take Amazon campaigns into hyperdrive↳ Gain pro tips on creative strategies and bid optimization↳ Receive REAL-TIME answers to your most burning questionsThis is a rare chance to learn advertising best practices from industry heavyweights and elevate your strategy.Visit Trivium's site: https://triviumco.com/ to continue unlocking advertising excellence.Then join our exclusive training to transform your Amazon presence through ad brilliance!Don't miss out on this golden opportunity! Save the date and join us for a truly insightful session!See you at the crossroads of Amazon's success!Support the show
In this episode, Mina Elias, founder of Trivium Group, an Amazon ads agency, shares his expertise on utilizing Amazon DSP effectively. He delves into the intricacies of DSP, explaining its differences from Amazon PPC, how to structure campaigns, and the various audiences, creatives, and placements available. Mina also offers insights into the types of brands that can benefit from DSP and provides valuable tips for maximizing its effectiveness. Whether you're new to Amazon advertising or looking to optimize your current strategy, this episode offers essential insights and actionable advice.Free full account audit and personalized strategy for your business - http://tinyurl.com/d3vr64tj
n this Prime Talk Podcast Sponsored by Getida – Vince Montero - Brand Evangelist and Consultant at Trivium Group - talks about understanding Amazon PPC, and also more information about his life's journey. Getida YouTube Channel Subscribe: http://bit.ly/GETIDA-YouTube-Subscribe About Vince Montero of Trivium Group - https://triviumco.com/ Your partial in-house advertising team for Amazon. Profitably scaling ads and creating winning strategies on Amazon through strong systems, a sharp team, and no AI. Just consistent, hard work. Getida: https://getida.com/ Please subscribe to our channel and share your thoughts and comments below.
Get set to sail through the bustling holiday season sales with ease and finesse as we bring you this month's TACoS Tuesday PPC expert, Mina Elias, Founder of Trivium Group. Ready to divulge his invaluable strategies tailored for Black Friday, Cyber Monday, and the entire holiday season, Mina introduces us to the art of optimizing ads. Listen closely as Mina recounts his own experiences and shares the lessons learned from past mistakes to ensure you make the most of your holiday sales. Whether your product is a Black Friday hit or not, we've got the perfect strategies to maximize your sales and click-through rates. Discover the clever technique of adjusting your bids to your benefit and the smart way to maintain your spending within limits. We reveal some hidden gems on best utilizing the holiday season with budget recommendations and crafting holiday-specific ad campaigns. Finally, we get into the world of Amazon DSP, providing insights on increasing conversion rates. Uncover the secrets of the optimal spend and timeframe for DSP, learn about bidding strategies for supplements, and also evaluate the effectiveness of Google ads. As we wrap up, we share some valuable tips on targeting long-tail keywords, setting and increasing bids, and making the tough choice between what ad types are top priorities. Tune in for these expert insights and make the most of your holiday season Amazon sales! In episode 503 of the Serious Sellers Podcast, Carrie and Mina discuss: 00:00 - Black Friday, Cyber Monday, & Holiday Amazon PPC Strategies 00:13 - Amazon Prime Day Feedback 04:01 - Sales And Advertising Strategies for Seasonal Products 04:52 - Bidding Strategy for Holiday Shopping Events 10:53 - Split Testing for Main Images 13:57 - Holiday PPC Budget and Sponsored Campaigns 15:14 - Adjusting PPC Budget for Holiday Season 23:07 - Custom Images in Sponsored Brand Ads 26:53 - Running Amazon DSP 31:42 - Amazon Rank and Bidding Strategy 34:08 - PPC Strategy for TACoS and Keywords 35:09 - PPC Strategy for Improving Conversion Rates ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: Today we're talking with Mina Elias from the Trivium Group and he's going to give PPC strategies for Black Friday, Cyber Monday and the holiday season in general. This and so much more on today's episode. Bradley Sutton: How cool is that? Pretty cool, I think. Not sure on what main image you should choose from, or maybe you don't know whether buyers would be interested in your product at a certain price point. Perhaps you want feedback on your new brand or company logo. Get instant and detailed market feedback from actual Amazon Prime members by using Helium 10 Audience Just entering your poll or questions and, within a short period of time, 50 to 100 or even more Amazon buyers will give you detailed feedback on what resonates with them the most. For more information, go to h10.me forward. Slash audience. Carrie Miller: Hello everyone, welcome to another episode of this Serious Sellers Podcast by Helium 10. I'm your host, Carrie Miller, and this is our TACoS Tuesday, where we answer all of your PPC questions. We have an expert guest who's going to help answer all of your burning questions, especially for the holidays. Today on our show, we have Mina Elias, and I'm so excited to have him on. He's an expert in PPC and so I'm going to go ahead and bring him on. Mina: What's up? What's up, guys. Carrie Miller: Thanks again for coming on live with me. I'm so excited you're here. Mina: I know. Thank you for having me. It's been a minute since I've done a TACoS Tuesday. Carrie Miller: Yeah, do you want to just introduce yourself a little bit, so everyone knows who you are, and a little bit about you and your agency. Mina: Yeah, my name is Mina Elias. I'm the founder of Trivium Group, which is an Amazon agency, amazon marketing agency. We handle pretty much everything on Amazon for brands. I started as a supplement brand in 2018, using Helium 10 religiously, of course. I grew and scaled that brand to over a million dollars. It's called MMA Nutrition In 2021, there was a very large demand for people coming to me saying please run my PPC and stuff like that. I ended up starting an Amazon ads agency. Initially it was just Amazon PPC. Now we do PPC, DSP, SEO, creatives, helping brands launch on Amazon all that kind of stuff. I actually worked with Helium 10 on their PPC course. If you are a member of Helium 10, if you haven't checked it out yet, you should definitely check it out. It is a full, thorough course. Me and Vince Montero did it together. It's like beginner all the way to advanced. It's everything that I do in our business for managing ads. I love sharing everything that we are doing and learning. We have about 150 brands under management, 80 people on the team. We're learning a lot every day and Amazon is changing. I know that it's hard. When I started out, it was very hard for me to know what's good and what's not good. I'm here to share my experience and then hopefully it benefits everyone. Carrie Miller: Awesome. Well, thanks so much. I have some questions prepared here for Meena that are more holiday oriented. This should be a really good episode. Here's the first question what is your Black Friday, Cyber Monday strategy? Mina: Cool. I love talking about this because on prime days and Black Friday, cyber Monday, I mean one wrong move and you could end up losing all of your profits. The reason I say this is because that happened to me multiple years in a row, at least two years in a row, where I was following the strategy of spend a lot of money on ads, do deep discounts and then you're going to sell four times more on Black Friday, cyber Monday or Prime Day. I did sell four times more, but I also spend way more and it resulted in me losing money or not making profits those days. There's two categories in which products fall. One category is they do very well in Black Friday, cyber Monday and Prime Day. I'm talking like expensive products, giftable products. You should know your product. If you don't, I suggest that you go into Helium 10 and you can see the performance historically of product sales over time, and I think Bradley did a video on this. It's on my YouTube channel, just Meena Elias. You'll find a video of me and Bradley and he uses X-ray and cerebro to show you historically how has this product sold and if you notice that certain products or you don't know if your product is going to sell a lot and you notice that there's a spike, then you're like, okay, my product might fall into that category of it's going to do really well Black Friday, cyber Monday. So if you're in that category, I'm going to give you the strategy which is leading up to Black Friday, cyber Monday or any Prime Day. You basically want to increase your bids. You know that you're going to do a deal, so you want to increase your bids and get as much rank as you can, because during Black Friday, cyber Monday, you're probably going to have to decrease it a little bit because you might not be able to handle the volume of the spend that's going to happen from all of the additional people coming in onto the platform. So you're initially increASINg your bids 30 days before you know you have a deal coming. The day of, you know the day before, I would say, and then the day of and then day after, you're going to lower your bids a little bit, probably I would say by 10%, nothing crazy and you want to check frequently that you're you know how much your spend is and you want to make sure that it's not out of control. There's also guardrails. I wouldn't do account level budgets, but if you have a software, you know you could do some sort of automation where it's like if you hit a certain spend in that day, then you know, lower your bids or your budgets by certain amounts so you're not overspending Again. Mina: The thing that I learned the hard way was, you know, I would, on average, sell $2,000 a day. The Prime Day came, black Friday, the 7th of Monday came, I sold $4,000, but instead of spending an average of, like you know, 400 to 500, I spent 1,500. And that extra 1,000 or whatever in profit that I was going to make because of the sales, it all went to ads and I ended up not making as much money or losing money. And you know why would I do that? When I'm just like selling more units and now I have to order, you know, more units faster. Now, if you're not in that category, what I would do is you need to have a very focused strategy on organic only. So 30 days prior to Black Friday, cyber Monday, you're going to increase your bids again, but the day before like, or maybe even two days before leading up to the day after those days, I cut my bids by 30%, and we do this across all the brands, so it's a significant cut, which essentially means you know if someone is clicking on your ads, you know they're probably like deep, they're not like window shopping or anything like that. They're probably on page three or something like that. And it's cool because you know people are going to, who are scrolling that much, might be interested in buying. And what I've noticed is, even by cutting our ads by 30%, they will probably our PBC spend will probably be more, like 10% more than what it usually is, but as a result we do get an increased amount of sales. It's not the same as if our bids were high. So we'll maybe sell 50%, 70%, 100% more than what we usually would sell in a day, but you know we'll have our ads spend the same and so all of that difference is net profit. Mina: And so you know, if your strategy is, if you're not the seasonal product, black Friday, cyber Monday type of product, you want to cut down by 30%. But if you are, then you're going to have a deal and you're going to probably only cut by 10%. Those perform exceptionally well for products like that. So we've had giftable products that were 45 and we brought them down to $35. We've had coffee makers that were $300 and we brought them down to like 260 or something like that, to 59. And that coffee maker, I think, did $70,000 in one day, wow, yeah, we had a card brand, a card holder, that did like a million dollars between both prime days. So when you have a giftable product, when you have an expensive product, something that people wait for deals to buy, you can make a lot of money and definitely utilize the deals that you know prime day deals or Black Friday, cyber Monday deals.And then one more thing that I didn't mention for both of those is if you do plan on like showing that you have a lower price 30 to 45 days before Black Friday, cyber Monday or Prime Day, increase your cost, your sale price and let's say you're a $30 product, bring it up to 35 and then, right before you can drop your price back to 30 and it will show that you have had the lowest price in the last 30 days. So, on top of like a deal, it'll show that you have the lowest price, or, if you don't have a deal, it'll show that you have the lowest price, which some people might think that it's a deal. That's essentially what we've been doing. And then another thing to consider is what are the things that you can do to improve your click-through rate during those periods which are going to be your sale price, your main image and your reviews? Those are the top three things that can influence your click-through rate. The higher the click-through rate, the more you're taking advantage of all that traffic that's coming in. Mina: And so, main image, the time to split test this probably now, because you have about a month until Black Friday, Cyber Monday. You know, with price testing, see how far you can go up right now before actually having a significant impact, because then when you go down you can have a deal and you don't have to go down as much. If you raise your price by 20% now and you notice that your sales and your profits are pretty much the same, when you do a 20% off in Black Friday, Cyber Monday, you're going to get all that much more profit because you're having more sales at the same price. And then, if you're at a 4.2 stars, do whatever it takes between now and Black Friday, cyber Monday to hit a 4.3, because once you hit the 4.3 and you have 4.5 stars, I've seen click-through rates go way up and traffic you know, paid and organic significantly improve. And just a note for everyone, higher click-through rates means lower cost per click, that's. I mean, I don't know why that's the case. My theory is that Amazon views higher click-through rates as better experience for shoppers and, as a result, they want to reward you and allow you to spend more money. So if you're looking for one way to get more free sales through organic traffic or more sales at a lower cost, through a lower cost per click, work on click-through rate. Carrie Miller: So would you say, to do the manage my experiments, to do split testing for those main images, or how do you usually split test? Mina: You know, manage my experiments has not been that reliable recently and I updated my main image and I did manage my experiments and I noticed that for one variation it said that the old one is better and then for one variation said the new one is better. So I said you know what? I'm just going to test putting the new one up and I know what my click-through rate has been the last month. Let's see what's going to happen the next two weeks. So I added the new image and click-through rate went up by a lot. Oh wow, yeah, I mean, and it was against kind of what manage my experiments said. So I think the ultimate way to split test is just, you know, use something like you guys have a poll feature right, yeah, yeah, audiences. So use Helium 10 audiences, get some preliminary data and then you know, if you feel a little bit more confident and you're like, okay, cool, like this image is definitely better than my old image, then go ahead and just like test it. Worst case your click-through rate goes down for a couple of weeks. No big deal, you can catch it pretty quick. I would not make any decisions until at least seven days because you need like one full week cycle so you can look at the average of the click-through rates before, average of the click-through rates after and then say, okay, you know, after it's definitely worse, because for me, Monday the click-through rate could be 0.4. Tuesday could be 0.28. Wednesday could be 0.43. You know what I mean. So that's how it just fluctuates. No one knows why. It's human behavior, you know. None of us you know behave in a predictable way Like you know, at least that predictable. So it's okay, like just let a full week cycle go by. Carrie Miller: Do you have some tips Like are there certain things like maybe if you have multiples in a package should you show all of them, or what are some kind of tips you have for those main images that you've seen, kind of better performance on the click-through? Mina: Yeah, great, great question. So for me, I think what I've seen is the sale, the selling points, like the, the USB, the selling point being visible and you showing that you're better than everyone else just from the main image. And so when I, when I put a bunch of you know like products next to each other, my competitors versus me, like I know that I'm looking for a product, not a lot of people take advantage of the text on their, on their boxes or on their products. So, for example, let's say you know you're selling like flip flops, the cloud flip flops, so you can have the flip flops and, and you know, in an angle whatever. Or you can have the flip flops put on top of a box, a fake box, and on that box you have two sides where you can write text and it says, like you know, the softest material on the market or whatever a hundred percent recyclable stuff like that, right, because you can have that text on the box that you couldn't have actually have on your package, and that box probably doesn't exist. You know you're probably shipping it in a, in a clear bag, but no one is going to pay attention to that detail and and you know, at the end of the day, they're going to get your your slippers. They're going to look this, you know they're going to look like slippers. Mina: So for me, my, my product, my electrolytes if you go look at it on Amazon, it's like shinier. There's text on the cap, there's like some different logos that show that actually don't exist on the bottle and when they do get the bottle it looks very, very similar. There's just a few things, and those few things those are the differences that when someone types in a keyword and they're looking, you know they're browsing, I catch their eye because I have, like some elements outside of the product that are eye catching and I have some text on the product that, like they're looking at all like this is an electrolyte powder, so this is an electrolyte powder with no sugar, with no carbs, and it has this and it's made in America and it's all of these things on the label and so they're like they're convinced to click on me without having to read like title or anything like that. Carrie Miller: Wow, that's amazing. Mina: Yeah, they're just心 restoring, etc. You have to get creative in that one, and so just think about what your product is and what are some elements that you can add around the product to make it pop. And then you utilize packaging with text to make your main image an infographic instead of a main. You know, like if you could make your main image an infographic? That's what I'm getting at. Carrie Miller: Very interesting. Okay, thank you for sharing that. That's a really good info. Okay, let's go on to the next question here. Let's see, I think you kind of asked well, this is for holiday season, so how should I adjust my PPC budget for the holiday season? So, in general, like you know Q4, there's more spend. What budget recommendations do you have? Mina: Yeah. So again like if, if, if you don't know historically how much your budget goes up by, what I would do is I would go, I would go into helium 10 and I find the increase in sales you know from my competitors and I would probably budget 50 to 100% like growth in my ad spend based on what I'm seeing. So let's say my competitor goes from selling 100 units a day to 200 units a day during during that season. Then I'm going to take, you know I'm spending $1,000 a day on ads. I'm going to go to 1500 or max 2000. That's kind of my range of of increase in ad spend and I'm obviously going to do it slowly and make sure that my revenue is growing, you know more, so that I'm left with net profits. So that's another point is to make sure that you are tracking your net profits. So net profits is your sale price minus your Amazon fees, minus your cost of goods sold, minus your advertising you know advertising spend and then obviously refunds and reimbursements take that into account and that's your net profit. You know, on Amazon, excluding, like your own, like cost, you know VA's, whatever, that kind of stuff. So make sure that you're measuring that because that's the, the like, the true number of, like how much you're taking home. And as that number, you know, is increASINg, you can increase your, your ad spend. And you know, hopefully, because at the end of the day, like I don't care about selling three times more in Q4. And then you know, my net profits the same. Mina: I'd rather sell four times less and have the same net profit because it's easier on my cash flow. So that's how I would. I would adjust my budgets Now. If you have historic data and you understand how your sales perform, then you can do it based off of your, your sales growth. Again, if, if you're like, not your spend growth but your sales growth, so if your sales have historically gone up by 80%, then I'm I'm, you know, going up by 40 to 80% on my ad spend. I'll start by going up 40% and then notice how much my sales went up, cause if I start going up by 80% and my sales are on the by 60, I'll scale it back down to 40. Because, again, I want to keep that gap big enough so that I'm making more profit, taking more money home. Carrie Miller: That's a really good point. Yeah, profitability is the most important thing at the end of the day. Yeah, another holiday specific one. What are some strategies for creating holiday specific ad campaigns and promotions? Mina: Yeah, so this is. I mean people are not going to like this answer, but every single time I've tried to create anything that's holiday specific has not turned out well. So sponsor products ads work amazing. Every time I start, I try doing a holiday sponsored brand, which is you know the Christmas tree with the products surrounded and you know that kind of stuff like Christmas vibes, I don't know what it is. My theory is that people on Amazon see that as an ad and they're like I don't want to click on an ad but they see sponsor products as like a very like organic thing and they're like oh, I didn't even know that it was an ad so. And then I've tried it with DSP too, and that one was painful because we have to come up with like 16 different sizes for each creator. Carrie Miller: Oh, yeah, yeah. Mina: And so we tried a lot of it and it did not outperform regular you know our regular standard ads so I wouldn't worry too much about you know. Creatives for holidays, okay. Carrie Miller: I've. We've got a lot of questions in here, so I'm going to start pulling up some of these questions from the audience. Um, rick, I hope you said your name right. What is, or what are your rules to stop sponsored campaigns when a keyword does not perform as desired? Mina: Okay, so usually, if I'm, if I'm trying to be aggressive and grow, it is about the same price as my product and no sales. So if I have a $30 product, if I spend $30 in no sales, if it's an auto broad phrase or expanded ASIN, I'm adding it as a negative. If it's an exact, I'm lowering the bids and I'm going to lower the bids consistently until they either stop spending money or they're profitable. But more than likely, you know, they're just going to stop spending money. But I'm just giving it a chance to be on page four and if someone finds it and clicks on it, they're likely to convert. So that's, that's my strategy. If I'm going aggressive, if I'm trying to be conservative, it'll be 30 to 50% of my sale price. So if I have a $30 product, anywhere between 10 to $15 and spend and no sales, then I'm going to add it as a negative or positive. Now, if you notice that there's a lot of those and if you notice that you you know you went in and you're like, okay, cool, $15 and spend in no sales, I'm going to add it as a negative or lower the bids and you do that and you're left with very little and you feel like you know, like it's not your sales, your sales are not there. You probably have a conversion rate problem. So your problem is more yes, kill the bleeding. So $15 and spend no sales added as negative. Stop spending money on it. Mina: You know you can't help it, but focus on your. You know, with your current ads being the same, that your TACoS like gets cut in half by you doubling your conversion rate, because then from there you can start removing some of the negatives and retesting them, or just taking the negatives and relaunching them in newer campaigns and seeing if they're going to be able to get it, and then you're going to perform Cause. A lot of times it's like a balance between conversion rate and ad spend. So here at this ad spend, you know, and this conversion rate, I'm fine. Now, like you know, this conversion rate, now I'm not profitable. So when my conversion rate goes up, I can spend a little bit more. Conversion rate goes up, I can spend a little bit more. It's like a balancing app. Carrie Miller: That's a really good point. You know that. You know you got to look at your listing too. Is it the most optimized, or your images the best they could be? I mean even just your main image, the way you were talking about. You know adding those different things on the packaging, that's um. You know little touches that make a huge difference. So that is really good. You know not all. You know you can negative the keywords, but then you know they might not be bad forever. So it's really good. Mr techie says, PPC strategy help required. Selling a product in Indian market and then I launched it in the US Market. Have 60 plus feedbacks. My ACoS is 150%. I was running exact match, but conversion rate is negative 7%. Mina: So not sure what the question is, but yeah, yeah, can you, can you clarify the question? And then I mean, if your conversion rate is 7%, I mean ACoS really doesn't matter to me Tell me what your TACoS is. That's like maybe gonna be a little bit more indicative. Tell me what your, you know your margin is and what your TACoS is and what your conversion rate is like overall on the listing and I can maybe help you a little bit better. But I mean, if you're, if you just launched, it's more than likely your conversion rate is low. Having 60 plus Feedbacks or reviews, I'm assuming, is not enough. Also, running exact match alone isn't great. You can run broad phrase and exact and auto and expanded ASIN and whatever is working. You know you can keep that and whatever is not working you can pause it or add it as a negative. Mina: And the goal is to you know, across all the different Add types that you have match types and all that kind of stuff, to find just a bunch of winning keywords. You start off, let's say, with a hundred dollars a day in budget and you know you launch a hundred dollars a day worth of ads and maybe ten dollars of those ads are profitable. So the other 90 you're gonna kill and then launch a new 90, and out of that 90 there's 10, and so now you have 20, that's working, 80. That's not working, you know. Kill that 80, launch another new 80, now you have maybe 30, and you know, and so on, and so you're just trying to stack up like More keywords that are profitable and they're working, and then kill the ones that you tested but didn't work out, and again, all of them will work better if your conversion rate is higher. Carrie Miller: Yeah, that's a good point. I think he said something else a little bit. I've already spent over 3,000. My sales are around 1800 through profitability, though Profitability is very low. So I think you kind of gave some good advice there. So so let's see. Bradley has a question. He says are you 100% of the time doing custom images for sponsored brand ads and if so, what kind of images are working well? Mina: Okay. So the one, the one image that I've seen perform really well and yes, I am doing custom images for sponsored brand 100% of the time the one image that I'm seeing work really, really well is Like something like social proof. So people that are on Shark Tank, people that you know, were like featured on, like there was a creative one where it was like the product and then like put on the cover of Forbes, you know, like with a magazine of Forbes, like next to it. We've seen like stuff done with an influencer, like really big influencers Hillary, dove, Halle Berry, you know who are like celebrities. So social proof is what I've seen Works incredibly well and you have to do it in a way where, like it's, there's no like text, so you can't just do like a bunch of like logos and stuff like that. I don't think they're gonna allow that, but that is what I've seen works best. Everything else has worked kind of Okay, you know, like similar sponsor brands in general and you know I hate to say this, but sponsor brands in general, they seem to not perform that well. They seem to just spend more money and not generate sales. So I'm a hundred percent an advocate for sponsor brands for your own branded search terms. But the second that I start going into like sponsor brand for other keywords. What I notice is it's like the people are clicking on sponsor brand and sponsor products, spending money and not and it's not generating any more sales. And we've tried it where our organic and sponsored is low. So there's. You know there's no chance they're coming into our listing and we try and run a sponsored brand and They've. They've done Okay, they haven't done great. Carrie Miller: That's interesting. Okay, the next question how you mentioned in one of your videos that you use same keyword in multiple campaigns, does not, does that not cannibalize the keyword? Mina: Yeah, so the only time I'm using the same keyword in multiple campaigns if they're if the match types are different and it does not cannibalize, and I'll explain why. So when you have a keyword in broad, that keyword triggers 50 different searches, 50 different search terms, right, if it's in phrase, it triggers 20 and if it's an exact it triggers one, and then these are, just, like you know, rough numbers. So it let's say that you know you have the same keyword in broad phrase and exact, this keyword in broad is gonna show one of 50 times. Now, if you have a hundred dollars a day budget in that campaign and a one dollar cost per click, that that means that it's gonna show across those 50 keywords twice per keyword. You know you're gonna. It's gonna, you know, be two times per keyword in 24 hours. And then you know for for the, the like phrase, it's gonna be five times per keyword and then for the exact, it's gonna be whatever, however many times, you know a hundred times for that keyword. That's, if you reach a hundred dollars, they and spend, and so you add that up, right, two times, five times. You know, and let's say, 20 times in 24 hours. They're not gonna compete with each other like there's there's so much time in the day. An ad could be showing up, you know, every minute. So it's like there is. They're usually in different match types, not gonna compete, and if they do happen to show in different times, from my understanding the the one that has the highest bid is the one that's gonna show up. So it's not a big deal. I don't think they compete. I just think like, statistically, you have something that shows up twice in 24 hours, five times in 24 hours, 20 times in 24 hours. What is the chance of them running into each other? Carrie Miller: Yeah, that's true. Okay, so Jeffrey asked what's the minimum amount of Spend needed and the minimum time frame you recommend for running DSP? That's a really good question. I've had this question a lot recently. Mina: Yeah. So I would say 2000 a month is would be the bare minimum and that's just kind of enough to cover like some loyalty or retargeting campaigns. And the minimum like in the first 30 days, that's when you're still getting data, and then in the second 30 days, that's when you're starting to optimize. So within 60 days you should start seeing like the true results. So I would say the minimum at spend would be 2000 and then the minimum you know amount of time should be 60 days, and then 60 days that's if you're like running it with someone, that's like experienced and they know what they're doing. If you're doing it yourself, it's probably it's gonna be longer. You know more, like 120 days because there's a lot of things that you have to tweak to get it Right. But yeah, I mean it doesn't have to be a lot of ad spend. I think you can get retargeting down with 2000. You just have to figure out which Placements work the best. So for me it's been usually Amazoncom, desktop, mobile web and mobile app. Creatives has been responsive, e-commerce has performed the best, and then audiences are Like sometimes 30 days is enough, 30 days retargeting. Sometimes you have to go with like 60 days retargeting. So it just depends on how many people are coming into your listing. For an audience to be created on DSP, you need at least a thousand Unique visitors a month to create an audience awesome. Carrie Miller: Okay, the next one is how are you using the bidding strategy for supplements and are you getting good results? Mina: First for supplements, the way that, like I work, from long to long, tail up, like from from long, like long term, like um, low, low search volume, all the way up because lower search volume are easier to win. And so my strategy is, you know, going to helium 10, I put in my, or I go into, like you know, the search results on on Amazon type in my main keyword, open up X-ray. I pull up the top 10 competitors, launch them in cerebro. Then I set up some settings, so I would say like a minimum of 500 searches a month, minimum ranking competitors seven or eight out of the 10. Um, and then maximum position, 60. Um, and so now it's showing me keywords that are relevant to most of these competitors with decent search volume and they're not ranked a super low. And then from there I have my core list and I take that core list and I start launching. Mina: I launched the big ones initially just to get relevancy and to get a lot of indexing for for a lot of different keywords. I'll watch this broad phrase and exact, but I start with the lower search volume keywords and I put them five in a campaign, one in broad, one in phrase, one in exact, and I'm gradually launching them and I start with a bid that's lower or around the suggested bid. Sometimes the suggested bid is $5. So I'll just start at you know, a dollar or $2. Anyways, and then I can always inch my way up, and so from there I wait and I, you know, I spend and I see what's going on. And then I start inching data up based on like, what's getting um, impressions, um, and obviously, if there's anything that's performing well, I'm spending a little bit more money on it. And I'm basically trying to start like I'm casting a net at the bottom and then coming up, up, up, up, up, until it starts like catching some people and instead of like spending up here, and then I'm like, damn, like this, spending too much money, it's not profitable, and lowering the bids. Mina: I started the bottom and work my way up and then, as I stack the, the long tail ones, it's easier to launch the bigger ones Because they're going to be more costly, but they'll balance out because they they will drive a lot of traffic, but you should have like a decent amount of sales that are profitable coming in first and then then it will work a lot better than if you just start with the broad keywords Um and yeah, and that gets me pretty good results. We're like looking for negative keywords very frequently, making sure that any keyword that spends a certain amount of money with no sales, is added as negative, like if it's an auto broad phrase or expanded ASIN, um, and then all any keyword that's like underperforming bids are lowered. And we're constantly launching new keywords and testing new keywords out. So, going through the search term report, um, you know, twice a week identifying any search term that converted profitably that we're not currently running. I'm not negating it or anything, I'm just taking it out, putting it in its own campaign in different match types to try and double down on those keywords. Carrie Miller: Awesome, all right. Next question Are Google ads still effective? Mina: Yeah, I would say Google ads are still effective. Definitely. I think you're trying to drive cold Google ads to Amazon because you have a lack of attribution. It's very hard to optimize. I wouldn't necessarily put my money there before maximizing uh, PPC and DSP. Carrie Miller: Can you elaborate a little bit more on this strategy for a rank? Do you have to put in specific keywords on your Google ads in order to rank on Amazon for those, or does it just sending Google traffic allow all your keywords to increase an organic rank, Like what? What is the strategy for that? Mina: The strategy is individual keywords. So it's like we'll set up a keyword, uh, in its own campaign and we'll drive traffic to Amazon and we're noticing that the rank of that keyword for us organically goes up and we're tracking it in the search query performance report, um, in terms of like all of everything ranking higher. That works well when we're using influencers. So we've done a strategy where we've hit up a bunch of influencers, like I'm actually going to do this for my new product that I'm launching, um on Amazon. It's like a new, it's like a packets version of my electrolytes, but basically I'm giving it away to a hundred different influencers and what we've seen is like brands that have done that that they've given it away to influencers on Tik Tok and they've like posted about it and made good content. And then people are like looking up the brand name and looking at it on Amazon, like that's really helped improve organic rank across the board. Carrie Miller: That's amazing, thank you, okay, so what's the best way to choose initial bids? Mina: Yeah, so start with suggested bid, you know, and if the suggested bits too high, just start lower and then work your way up. There's like no science behind this. Um, you're never going to nail it. You're just going to start somewhere and then you're going to have to optimize it. You're going to have to optimize over time until you hit the you know, the sweet spot. But I would rather you start lower and work your way up, because if you start higher you're just spending a lot more money faster. Carrie Miller: All right. Next one should broad and phrase match be used in campaigns throughout the product lifetime? I think is what that is. Mina: Product. Okay, so should broad and phrase match type? Yeah, broad and phrase match types should be used forever. They're like different types of keywords. So you have one keyword and you have different match types and those different match types perform differently. So you know, it's like. That's just how it is. Like you can have a electrolyte powder broad, electrolyte powder exact and electrolyte powder broad could do amazing, because inside of electrolyte powder broad there's 40 keywords. You've negative 10 of them that are not doing well, and then there's 30 of them that are doing good, you know. And then electrolyte powder exact is just that one keyword and you know you've optimized the bid as much as you can and it's doing okay, but you know it's spending too much money and not an ecosystem is high, etc. Etc. So you should always use phrase and broad. Yeah. Carrie Miller: Awesome. Okay, and we have some continuation from the one earlier who had 150% ACoS negative 7% conversion rate. He said TACoS are 125%. Current sales two orders a day. Category gift bags. I need PPC strategy for the current situation in helium 10. I see my rank is poor for major keywords. I am tracking. Mina: Yeah, I mean this is. It looks like to me it's more likely a conversion rate problem. When I see TACoS that high, I mean it's not going to be your, because if your TACoS is that high, then great like, pause all your keywords and only keep the ones that are profitable. And if there's like, if the ones that are profitable aren't even making you two sales a day, then yeah, I mean you have a conversion problem. So it because if you fix your conversion rate, then your 125 TACoS could become 50% TACoS and then you'll have more opportunity to get you know, launch more keywords and some of them be more profitable, which will drop your TACoS even further. But it seems, as of right now you're, it's probably a conversion rate problem. Carrie Miller: Yeah. Mina: Sorry, let me just say okay, while you fix your conversion rate, what should you do for PPC? I would say go after a bunch of long tail keywords, start with a very low bid and work your way up slowly and try and catch some profitable keywords. That's, that's all you can do. There's not much else that you can do, right? It's because then, the day you're launching different keywords, you're testing different keywords, some of them need to convert and it's, you know, it's up to your conversion rate. Carrie Miller: Awesome. I think that's actually the last of the questions here, so and we're about, you know, almost at 40 minutes, so we've definitely had a pretty good episode here. So thank you so much for joining us on this live. We really appreciate you coming and giving all this expert advice. I think you just dropped so much information here, so many good tactics that people can start taking into, especially these holiday season times, to help, you know, maybe not overspend and to be more profitable. So thank you so much again for joining and we'll see you again, hopefully another time on TACoS Tuesday, and we'll see you again. Mina: See you later, see you soon, thanks guys. Carrie Miller: Bye everyone.
Mina Elias is the Founder of Trivium Group, a partial in-house advertising team for Amazon that helps brands scale through optimized ads. He's also the CEO of MMA Nutrition, a performance supplements company. While working his 9-5, Mina developed a deep knowledge of Amazon PPC advertising. He eventually began sharing his knowledge and expertise on various social media platforms, including YouTube. Since then, Mina has acquired and trained a team of experts, which ultimately grew into Trivium Group — a seven-figure brand. Mina, a sought-after thought leader, has been featured on over 100 Amazon and e-commerce podcasts, sharing Amazon PPC strategies. Additionally, he's consulted over 400 brands and three aggregators worth $1.2 billion. In this episode… Pay-per-click and product optimization are essential tools for Amazon sellers. Both mechanisms promote brand merchandise and improve site visibility, so should merchants integrate the two to maximize optimization? Amazon seller and PPC expert Mina Elias strongly recommends sellers start merging the two devices. Beyond complementing each other, Mina explains that vendors do their business a disservice if the two teams don't communicate. Alternative product maximization strategies include image and price split testing. When analyzing stock images, consider reviewing competitors' case studies and commerce channel rankings using PickFu or similar research platforms. Mina stresses the importance of testing product prices because sellers' natural intuition is to lower prices when specific inventory underperforms. However, vendors risk their profit margins by decreasing costs, which could damage the business. In this episode of the eComm Breakthrough Podcast with Josh Hadley, Mina Elias, Founder of Trivium Group and CEO at MMA Nutrition, discusses integrating PPC and listing optimization. Mina explains clickthrough rates and conversions, split testing, and recommends data collection software. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Mina Elias on LinkedIn | Instagram Trivium Group Get A Free Audit Special Mention(s): Kevin King Howard Thai on LinkedIn Roland Frasier on LinkedIn Chad Rubin on LinkedIn Cheaper Easier Direct by Chad Rubin Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Benjamin Hardy My Real Profit Monday Grant Cardone on LinkedIn Related Episode(s): “Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” “Chad Rubin's Proven Strategies to Transform Your E-commerce Business With AI”
Mina Elias joins the Ecomcrew Podcast to drop some value bombs -- from optimizing your click-through rate to experimenting with price increases, this is one you won't want to miss. Today we're joined by friend and fellow speaker, Mina Elias of Trivium Group. Mina and I met doing the usual speaking rounds at several events and I've always felt like Mina knew how to walk the walk. Mina is back on the podcast to drop some Value Bombs. From deconstructing the Amazon Funnel, to finding profit leaks in your business, Mina's advice is definitely not one to miss. Timestamps: 0:00 - Introduction 1:30 - Background on Mina Elias 4:46 - Value Bomb #1 - Breaking Down the Amazon Funnel 7:00 - Squeezing out Click-Through Rate 12:37 - Meetup at Hong Kong 13:40 - Value Bomb #2 - Raising Conversion Rates 15:09 - Optimizing Your Main Image to Increase Click-Through Rate 18:00 - Sneak Peek Into Next Week's Episode - Profasee with Chad Rubin 24:50 - Finding Missed Opportunities 28:18 - "How Do You Find Out What To Change First?" 35:20 - Mike's Experience with Tinkering with Prices If you're interested in partnering with Mina for your business, I highly recommend you do so by checking out this link. If you want to hear more of Mina's value bombs, follow him on his LinkedIn or Instagram pages. As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can. Thanks for listening! Until next time, happy selling!
In this episode of the Amazon Blueprint Podcast, host Mina Elias, founder of Trivium Group, an Amazon PPC agency, shares valuable insights and strategies for effectively managing and optimizing Amazon PPC ads.With years of experience in working on Amazon ads, Mina breaks down the step-by-step process for managing and optimizing ads in a time-efficient manner. He emphasizes the importance of documenting data and provides a free analytics template for sellers to track key metrics. (see link below)Whether you're a seasoned Amazon seller or just starting out, this episode offers practical advice and valuable insights on increasing bids and budgets, launching new campaigns, adding negatives, and optimizing placements for better ROI. Tune in to gain valuable knowledge and enhance your Amazon PPC ad management. Don't forget to follow for future episodes filled with valuable content.Get access to all my sheets, guides, YouTube videos and more here: https://resources.triviumco.com/growth-toolboxGet a FREE PPC audit here: http://tinyurl.com/33syhbhnLearn more about Trivium here: https://triviumco.com/
Mina Elias is a trailblazer in Amazon selling and PPC advertising. From launching his successful nutrition supplement brand on Amazon to becoming an internationally acclaimed expert, Mina's journey has been marked by rapid sales growth and a reputation as the go-to Amazon PPC authority. Featured prominently in Forbes for his innovative strategies, Mina's company, Trivium Group, was born out of a passion for helping eCommerce brands flourish on Amazon. In this episode… In a world where engineering meets entrepreneurship and MMA fuels business acumen, we sit down with Mina Elias to discuss his extraordinary journey. From crafting electrolyte powders for athletes to mastering Amazon PPC strategies, Mina's story is a tapestry of determination and innovation. Venturing from corporate engineering to supplement sensation, Mina Elias gained extensive experience in Amazon PPC. He emphasizes the need to balance discipline and network building. He also goes into the details of purpose-driven product creation, marketing mastery, and the boundless potential of strategic eCommerce. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz welcomes Mina Elias. They talk about how Mina's synergy of engineering precision and MMA mindset fueled his success. From decoding the intricacies of Amazon PPC to crafting flavors that win hearts, Mina unveils his expert strategies. Learn about the essence of progress over perfection, the symphony of data-driven eCommerce, and the power of building remarkable networks.
On today's Lunch With Norm, we are with the CEO of MMA Nutrition LLC and Trivium Group, Mina Elias! We discuss CTR and CVR Optimization and how it impacts PPC. Find out how the Amazon funnel works, and how CTR affects CPC and ranking. Our guest is the head instructor to highly successful Amazon sellers. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by VAA Philippines VAA is the world's only company specializing in Virtual Assistant services for Amazon sellers. We invest significant resources in our VAs, including a thorough screening and selection process, intensive month-long Amazon training for accepted candidates, ongoing professional development, and a warm, supportive community. You can rely on your VA as a dedicated employee who will deliver consistently high-quality work on an efficient, ongoing basis. And that means peace of mind for you. For more information visit https://www.vaaphilippines.com/ This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand. This episode of Lunch with Norm is sponsored by Surgo Marketing. Ready to take your brand to the next level on TikTok and Instagram? Surgo Marketing specializes in helping entrepreneurs and coaches build a profitable brand on TikTok and IG in less than 90 days. With Surgo Marketing, you can build your brand, create incredible video content, and increase leads without spending a dime on ad spend. Visit surgomarketing.com today and elevate your brand. This episode is brought to you by Rebaid. Attention sellers and brand owners! Are you looking for a way to reach more shoppers and promote your products? Try Rebaid! Rebaid's platform connects you with shoppers looking for great deals on exciting new products. We make it easy to offer promotional deals and handle rebate payments with seamless redemption and efficient processing. Don't just take our word for it, see why we have an Excellent rating on Trustpilot® and rave reviews from thousands of satisfied customers. Increase your sales and reach more shoppers with Rebaid today! For more information visit https://www.rebaid.com In this episode, the CEO of MMA Nutrition LLC and Trivium Group, Mina Elias, is here. Today, we discuss CTR and CVR Optimization and how it impacts PPC. He is the head instructor to highly successful Amazon sellers. This episode is brought to you by Startup Club, Rebaid, VAA Philippines, Post Purchase Pro, Surgo Marketing, Jeff Schick Legal and HONU Worldwide. *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
Mina Elias, founder of Trivium Group, joins us this episode to discuss his journey with his previous projects, which eventually led him into making his own Amazon advertising agency. Mina was born in Egypt and moved to Dubai at a young age. His parents sought better opportunities and a brighter future for their family, and Dubai seemed like the perfect place to find them. Growing up in Dubai, Mina developed a passion for supplements and fitness. He became an expert in the field, leveraging his engineering background to scale his own supplement brand. As Amazon continues to dominate the e-commerce landscape, the demand for expert Amazon advertising agencies will only grow. Mina has proven to understand the game, and that makes him one of the best to be in the space. FOLLOW MINA: Trivium Group: https://triviumco.com YouTube: https://www.youtube.com/channel/UCrbS0KD_OE2516ZLut1VYGw LinkedIn: https://www.linkedin.com/in/mina-elias-52313772/ Instagram: https://www.instagram.com/theminaelias/ TIMESTAMPS: 0:00 - Podcast Intro 1:33 - Introduction of Mina Elias and his background 2:38 - Starting an Amazon advertising agency 3:22 - The value of consulting and charging for time 10:40 - The benefits and challenges of consulting and managing clients 12:38 - “Trivium Tribe SOLVED This” 15:37 - How Mina started Trivium Group 18:10 - The biggest spenders in Amazon advertising 20:32 - Twitch Ads & Ninja's Mixer Deal 26:02 - UFC fighters getting paid more on Twitch / UFC vs Boxing 29:26 - Mina's background and move to the United States 30:44 - Building a community based on shared cultural background 32:24 - Eddie's Lebanese online community in the works 35:22 - The wealth gap and economic disparities in the Middle East 40:03 - The importance of connections and support within the Lebanese community 49:04 - Mina's challenges as an immigrant 1:00:36 - When Mina got into MMA 1:02:10 - Hiring and creating a positive work environment 1:07:31 - The challenges of managing a growing agency 1:14:04 - “Amazon is changing so much…” 1:23:19 - Seeking guidance/advice from mentors & industry experts 1:26:13 - The value of paying for expertise and consulting services 1:28:25 - Wrapping up the conversation + Fortune Cookie Advice FOLLOW 4MEDIA: YouTube Channel: https://www.youtube.com/channel/UChX4gP8T7zOKCTw4UDRkb6w Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast
Welcome to That Amazon Ads Podcast's very first Amazon PPC DEBATE! In this highly anticipated episode, we're discussing the topic of AI vs Manual optimizations, with an expert representing each point of view. Saif Elhager of AiHello explains and defends AI automation while Mina Elias of Trivium Group argues for doing things the old school way–through manual bulk files. Join us in this epic conversation about which method produces the best results and will own the future of Amazon PPC. Connect with Saif: LinkedIn: https://www.linkedin.com/in/saif-elhager-18b96a202/ AI Hello Website: https://www.aihello.com/ Connect with Mina: LinkedIn: https://www.linkedin.com/in/theminaelias/ Trivium Group Website: https://triviumco.com/ Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode where we'll be sharing the #1 thing all Amazon PPC'ers must have in order to be successful. See you next time! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
In this episode, we walk you through the steps to discover if your product or brand will succeed on Amazon. Get a FREE PPC audit by Trivium Group: http://tinyurl.com/nje6mtv4Helium 10 Discount: https://bit.ly/3SivUXxCheck out Trivium:https://triviumco.com/ Connect with Mina on Linkedin: https://www.linkedin.com/in/mina-elias-52313772/
Join Andrew Morgans and Vince Montero, Brand Evangelist at Trivium Group, as they share how to advertise more effectively on Amazon. Gain a better understanding of the importance of having the right expectations, mindset, and data when advertising on Amazon. Find Startup Hustle Everywhere: https://gigb.co/l/YEh5 This episode is sponsored by Full Scale: https://fullscale.io Learn more about Trivium Group: https://triviumco.com Learn more about Marknology: https://www.marknology.com See omnystudio.com/listener for privacy information.
JOIN THE INSIDER & GET EXCLUSIVE CONTENT! https://www.patreon.com/supplementengineer https://supplementengineer.com Coaching & Business inquiries: thesupplementengineer@gmail.com MMA Fighter and Founder of Trivium Group, Mina Elias joins the show to discuss his history and the strategies he developed and applied to create a successful 7-figure business in highly competitive Amazon PPC space. Today, Trivium is among the fastest growing Amazon advertising agencies in the world. Where to Find Mina Elias & Trivium Group Mina Elias IG: https://www.instagram.com/theminaelias/ Mina Elias YouTube: https://www.youtube.com/ @theminaelias Trivium Co. Website: https://triviumco.com/ Before You Go... If you enjoy this podcast and want to see more content like it, please consider leaving a review! https://itunes.apple.com/us/podcast/supplement-engineer-podcast/id1447389041?mt=2&ls=1
Welcome to the Amazon Solved Podcast by Trivium Group. This is a podcast where Amazon industry experts from our team and from partners help you solve the treacherous waters of selling on Amazon. This is a very tactical podcast, where every episode is dedicated to answering a specific question and solving a specific problem on Amazon.
Join Andrew Morgans and Mina Elias, CEO and Founder of the Trivium Group, as they discuss bringing your Direct to Consumer (DTC) store onto Amazon. Hear these two Amazon experts dig into exactly what DTCs must remember and execute when launching on Amazon. Find Startup Hustle Everywhere: https://gigb.co/l/YEh5 This episode is sponsored by Full Scale: https://fullscale.io Learn more about Trivium Group: https://triviumco.com Learn more about Marknology: https://www.marknology.com See omnystudio.com/listener for privacy information.
Post Purchase PRO - Profitable Email Marketing For Amazon Sellers
Seth and Shawn interview Mina Elias of Trivium Group and discuss "next level" Amazon seller strategy.TRIVIUM GROUP IS AN AWARD-WINNING AMAZON ADVERTISING AGENCY.Mina “The Egyptian Prescription” Elias - CEO and Founder of Trivium GroupStarting on Amazon as a new seller with no experience, just an excellent knowledge of supplements, Mina operated his own Amazon PPC advertising campaigns for many years. While working in a corporate 9-5 position as a chemical engineer, Mina spent every spare moment developing a deep understanding of the “ins and outs” of Amazon PPC advertising. Through experience and trial and error, and spending hundreds of thousands of his own money on advertising spend, he developed successful methods and strategies and, in time, grew a highly profitable brand that still exists today.
The guest on today's episode is Shan Shan Fu. She is the founder of Millennials In Motion. It is a Miami-based e-commerce brand that specializes in high-quality, fashionable, clothing & accessories and more to support charity. Also, the Head of Business Development for Trivium Group which helps in managing Amazon ads for brands. Profitably scaling ads and creating winning strategies on Amazon through strong systems, a sharp team, and no AI. In today's episode, she discusses leveraging etsy for product launches on Amazon.Takeaways:The margins on women's clothing are very small.Launching a product on Etsy is much easier than on Amazon.With Etsy's algorithm, you can start getting data in just 3 days after you launch.It is hard to make a profit when you source products from Alibaba.It is estimated that clothing has a return rate between 20% and 30%, mostly due to size issues.Selling on Amazon is a better start than selling on your own website.Quote of the Show: 80/20 rule tells you 80% of revenue will come from 20% of your products. So, I launch on Etsy first as it is much easier and you get data in 3 days to see if your product is in the 20%. Links:LinkedIn: https://www.linkedin.com/in/shanshanfu/Youtube: https://www.youtube.com/c/ShanShanFuTrivium Group: https://triviumco.com/Free PPC Audit with 30-Minute Video Advice: https://triviumco.com/pages/shanshanWays to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
The guest on today's episode is Mina Elias. This is his second time on Amazon Legends Podcast. He is a former competitive MMA fighter and entrepreneur, a multiple seven-figure seller in the supplement industry, an investor, an Amazon PPC expert, and founder of Trivium Group and PPC University. He excels at developing cutting-edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. His goal is to disrupt the supplement industry and make a significant positive impact by cleaning up the market and giving consumers the supplements they deserve. In today's episode, he discusses everything you wanted to know about amazon PPC campaigns.Takeaways:If your spending stays the same and you notice that your sessions drop, you are now experiencing a drop in organic sales.If your sessions drop and your PPC does not drop in an equivalent manner, your profits are going to go away.The majority of your traffic will generate from 30 to 50 maximum keywords.BSR or Best Seller Rank is like a rank in a race.When you look at PPC sales and your organic sales separately, it is completely unpredictable.The main factors that influence your click-through rate are your main image, your title, Your price, Your star rating, Your reviews, and if you are prime or not.You can use variations and create a small pack and advertise it because it is cheap your click-through rate will increase, and once on the listing people will buy the standard pack because it is a better deal.Quote of the Show:I look at our cost per acquisition and say what is the cost you want. This will come from two metrics. The cost of your traffic and your conversion rate. You combine them to calculate your cost per acquisition. Links:Personal – LinkedIn: https://www.linkedin.com/in/mina-elias-52313772Personal – YouTube: https://www.youtube.com/channel/UCrbS0KD_OE2516ZLut1VYGwTrivium Group – Website: https://triviumco.com/Trivium Group – Free PPC Audit & Strategy for Amazon Legends audience: https://triviumco.com/pages/srt/amazonlegendPPC University – Website: https://www.theppcuniversity.com/MMA Nutrition – Website: https://gohrdwrk.com/MMA Nutrition Amazon Storefront: Visit StoreWays to tune in:Apple PodcastiHeart RadioSpotifyYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
On today's Lunch With Norm, we are with the Founder of Trivium Group, Mina Elias! We discuss how to set a long-term PPC strategy with a step by step guide. Today, find out the guidelines for someone looking to start using PPC campaigns, how you can develop a long term PPC strategy, and recommendations to sellers who feels like they are bleeding money with their PPC. Our guest is a seven-figure Amazon Seller and CEO of MMA Nutrition LLC. With the expertise he gained from growing his supplement brand, he founded PPC University, where he is the Head Instructor to highly successful Amazon sellers. He's also the Founder of Trivium Group, an agency dedicated to helping brands scale profitably on Amazon. Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand. This episode is brought to you by Rebaid. Attention sellers and brand owners! Are you looking for a way to reach more shoppers and promote your products? Try Rebaid! Rebaid's platform connects you with shoppers looking for great deals on exciting new products. We make it easy to offer promotional deals and handle rebate payments with seamless redemption and efficient processing. Don't just take our word for it, see why we have an Excellent rating on Trustpilot® and rave reviews from thousands of satisfied customers. Increase your sales and reach more shoppers with Rebaid today! For more information visit https://www.rebaid.com In this episode, the Founder of Trivium Group, Mina Elias is here. Today, we discuss how to set a long-term PPC strategy with a step by step guide. With the expertise our guest gained from growing his supplement brand, he founded PPC University, where he is the Head Instructor to highly successful Amazon sellers and the Trivium Group. This episode is brought to you by Startup Club, Rebaid, Post Purchase Pro, Jeff Schick Legal and HONU Worldwide.
Are you tired of struggling to drive traffic and conversions on Amazon? Look no further! In this podcast, Amazon expert Mina Elias of Trivium Group shares his proven strategies for conquering traffic and conversion on the world's largest online marketplace Amazon. From optimizing your listings to leveraging the power of Amazon's advertising platform, Mina will teach you how to increase your visibility, drive more traffic to your products, and ultimately boost your sales. Don't miss out on this valuable information and start dominating Amazon today! Keywords: Amazon, e-commerce, traffic, conversion, Mina Elias, optimization, advertising, sales, online marketplace. #MinaElias #Trivium About Mina Elias of Trivium Group - https://triviumco.com/pages/srt/sellernomics Mina is multiple seven-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, an Amazon Advertising agency. Mina excels at developing cutting-edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. He has spoken on every major stage in the Amazon industry, consulted over 400 brands, consulted 3 aggregators worth $1.2 billion combined, has been on over 100 Amazon and E-commerce podcasts to share his knowledge, and continues to be a leader, innovating in the Amazon advertising space. His goal is to change the way people perceive Amazon PPC and empower them to take back control and dominate their ads. About GETIDA - https://bit.ly/Sellernomics-GETIDA With e-commerce growing annually by at least 30%, it will become harder and harder to audit what can amount to anywhere from 1-3% of your annual revenue. GETIDA is actively dedicated to improving the overall operations of Amazon FBA sellers. We've developed robust auditing software that keeps track of your Amazon FBA inventory transactions, refunds, seller data analytics, and FBA reimbursements easily and clearly. We maintain an agreeable, established relationship with Amazon, and our dedicated case managers draw on that relationship when filing FBA reimbursement claims on your behalf. We not only identify potential FBA reimbursement claims, but our case managers also file and follow up on all of your Amazon cases, providing a premium quality service for you and your business. You can join GETIDA for free and quickly discover the FBA reimbursement data on your Amazon account, get free consulting on how to improve your Amazon business, and much more!
Mina “The Egyptian Prescription” Elias is the CEO and Founder of Trivium Group. Starting out on Amazon as a new seller with no experience (just an excellent knowledge of supplements), Mina operated his own Amazon PPC advertising campaigns for many years. While working in a corporate 9-5 position as a chemical engineer, Mina spent every spare moment developing a deep understanding of the “ins and outs” of Amazon PPC advertising. Through experience and trial and error, and spending hundreds of thousands of his own money on advertising spend, he developed successful methods and strategies and, in time, grew a highly profitable brand that still exists today. Mina started sharing all his learnings regarding Amazon pay per click advertising and selling on Amazon, on his own YouTube channel, in Facebook groups and on Podcasts. Amazon sellers from across the globe were seeking his help to manage their Amazon PPC advertising. And so, with his passion for teaching and helping others, Trivium was born! In this episode, Mina talks with Daniel and Keitoh about the strategies he developed and applied to create a successful 7-figure business in a highly competitive niche. Get ready and take notes from Mina a thought-leader and a prominent figure in the Amazon PPC space! Subscribe to Mina's YouTube Channel For more information, visit: https://triviumco.com/ --- Through Quest Education, Daniel Blue and Keitoh Spears have helped people all over the country accomplish their financial goals. Do you want to learn how to: Make money tax free? Access your 401k/IRA penalty and tax free? Get funding to start a business? Pay off your debt? Follow Daniel on Instagram:@danielblue__ Follow Keitoh on Instagram: @highkeii
The more you use Amazon's listing features, the more legitimate your brand looks and this is going to have a positive impact on your performance. In this episode, special guest Mina Elias discusses the best practices for first-time entrepreneurs and new PPC and Amazon strategies for the upcoming year. Trivium Group website: https://triviumco.com/ ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
00:00 My Amazon Guy PPC AMA Live Q&A with Mina Elias & Matthew Davis09:56 Introduction14:24 Jeffrey Valen- How and when do you determine settings for TOS placement % and by how much?20:13 Jahleel Pinner- Will existing products in 2 or 3 packs get the honeymoon period if I variate them with the existing one pack?21:07 Differences between fixed and down only bid22:46 ASIN performance level data24:48 Creating a good campaign structure30:30 DanteTV- How can I structure the campaigns to test all 55 keywords to see which of them perform well?34:07 Karan Singh- Any tips you have on top of search campaigns with multiple targets at scale and in bulk?36:26 Iza Fiaz- No significant improvement in TACOS; what factors should we consider to improve organic ranking?40:14 Not seeing improvement in lowering bids42:54 Getting minimal impressions after bumping bid to $10044:57 Different date range of PPC reports46:21 DanteTV- What is people's most common mistake when launching in the vitamins/supplement niche, especially with PPC?53:19 Behaviors to look at when constantly testing56:23 Karan Singh- Is cannibalization overrated?58:35 Boxer- I have 450 units and want to maximize profitability; what is the best PPC method in this instance?1:01:44 Andy Craig- In what situations do you like to use “dynamic up and down” or “fixed bidding”?1:03:37 Karan Singh- What are some benchmark KPIs I should aim for? CVR, CTR, etc.1:09:20 The 80/20 rule strategy for keywords1:12:07 Daniel- How should we analyze our PPC campaign during the launch?1:15:23 Adding misspell words to search terms and with PPC1:16:17 Casey T.- Do you think that product differentiations working in January would also work now?1:22:42 George Geourgiou- How many days should I wait when I launch a new product before optimizing the campaigns?1:23:52 Ashish Verma- How to allocate budget across campaigns?Mina Elias, our guest, started selling nutrition supplement brands on Amazon, and his sales skyrocketed quickly. He continuously shared his successful tips and tricks with other Amazon sellers and became known as the Amazon PPC expert.His company, Trivium Group, began when he outperformed four large agencies and won a sizable bid from an organization. Since then, his company has grown by 500%.Trivium was born with the belief that by implementing strategic marketing strategies, every eCommerce brand can reach its revenue goals. With his experience, he learned that:
On today's Lunch With Norm, we are with Founder of the Trivium Group, Mina Elias! We discuss how to manage Amazon PPC campaigns like a pro. Today, find out why and how to use spreadsheets for PPC, what most people are doing wrong with PPC campaigns, and what a weekly process for managing PPC looks like. Our guest is a seven-figure Amazon Seller with expertise in supplements. He's the CEO of MMA Nutrition LLC, a dietary supplements brand. With the expertise he gained from growing his supplement brand, he founded PPC University, where he is the Head Instructor to highly successful Amazon sellers. He's also the Founder of Trivium Group, an agency dedicated to helping brands scale profitably on Amazon. Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand. This episode is brought to you by Clear Ads Clear Ads is a proudly unique Digital Advertising Agency, based in London, that helps Amazon Sellers advertise through Demand Side Platform & Seller/Vendor Central. ClearAds is proud to be a 100% Amazon agency. That means all of their account managers are entirely immersed in Amazon marketing services and Amazon DSP around the clock. They don't dabble in social media and they don't get distracted by content marketing. In fact, they guarantee that you won't find a more knowledgeable Amazon team than the ClearAds crew outside of Amazon itself. For more information visit https://www.clearads.co.uk/
Mina is a multiple seven-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, an Amazon Advertising agency. Mina excels at developing cutting-edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. He has spoken on every major stage in the Amazon industry, consulted over 400 brands, consulted 3 aggregators worth $1.2 billion combined, has been on over 100 Amazon and E-commerce podcasts to share his knowledge, and continues to be a leader, innovating in the Amazon advertising space. His goal is to change the way people perceive Amazon PPC and empower them to take back control and dominate their ads. Make sure to subscribe to the podcast so that you are notified of new episodes!
Today's guest is a multiple seven figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group and PPC University. Mina excels at developing cutting edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. Takeaways: The two most important numbers, number one is my cost per session, which is the cost of driving one person into the listing. And the second very important number is your unit session percentage, which is the number of sessions required to make a conversion.If you tracked PPC spend and organic sales. If it goes up and down, they will literally follow exactly each other. There's only one conclusion we can draw from this. Amazon's attribution, it doesn't give you all of the credit correctly.If you're going to reports, business reports, detail page sales and traffic by presentation, you'll see the unit session percentage, and that's your conversion rate. Make sure that you understand how long it's going to take you to reorder and have expectations on how much you can sell before running out of stock running out of stock is the death sentence on Amazon.Quote of the Show:The two most important numbers are my cost per session, which is the cost of driving one person to the listing. The second most important number is your Unit Session Percentage or your Conversion Rate. LinksPersonal – LinkedIn: https://www.linkedin.com/in/mina-elias-52313772Personal – YouTube: https://www.youtube.com/channel/UCrbS0KD_OE2516ZLut1VYGw Trivium Group – Website: https://triviumco.com/Trivium Group – Free PPC Audit & Strategy for Amazon Legends audience: https://triviumco.com/pages/srt/amazonlegendPPC University – Website: https://www.theppcuniversity.com/MMA Nutrition – Website: https://gohrdwrk.com/ MMA Nutrition Amazon Storefront: Visit Store Ways to Tune In:Apple Podcast (Leave a Review)iHeart RadioPodchaser (Leave a Review)Amazon MusicAudibleSpotifyGoogle PodcastStitcherYoutube Amazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
Mina Elias is a multiple seven-figure Amazon business owner and the Founder of Trivium Group, a partial in-house group for Amazon to increase profitability and create winning strategies. While an engineer by trade, he ran PPC campaigns for his own companies and founded MMA Nutrition LLC. Mina has appeared on numerous Amazon PPC podcasts and created the PPC University course to help others grow their business. He is a graduate of the University of New Haven, with a bachelor's in chemical engineering and a master's in industrial engineering. In this episode… Many agencies crumble when roles are not clearly defined. How can you manage unrealistic expectations to avoid failure? What steps can you take to delineate your goals for success and accelerate your Amazon conversion through PPC? Mina Elias recommends you ask the right questions — like how the agency measures success — when choosing an agency to take the reins on your Amazon PPC marketing campaign. Communicating clear expectations on deliverables and products is crucial. By examining four key areas that improve conversion rates, Mina's proven strategies can take your brand from mediocre to extraordinary. Are you ready to learn how to implement marketing strategies? In this episode of the Quiet Light Podcast, Joe Valley sits down with Mina Elias, Founder of Trivium Group, to discuss educating yourself before hiring an agency to take over your Amazon PPC campaign. Mina talks about managing expectations with any budget, why research and education are necessary before selecting an agency, and measuring success and calculations for a successful marketing campaign. Stay tuned!
Want to download our new ebook that teaches 7 lessons learned from the martial arts? Go to this link and enter your email when the popup pops-up. Training in martial arts like Brazilian Jiu-Jitsu (BJJ), Judo, wrestling, & Muay Thai is my outlet for improving my mental health and becoming a better person. On this thirty-third episode of the Jiu-Jitsu Podcast, I talk to Mina Elias. Mina is an MMA fighter, a world class expert in Amazon PPC ads, and the owner of a successful supplement company. Through his company, Trivium Group, Mina and his team help entrepreneurs scale their product business through the power of advertising. Having grown companies to millions of dollars in revenue, Mina shares why MMA and Jiu-Jitsu were an essential part of his success. On this interview, we breakdown the similarities between business and martial arts and what we can learn from studying both. On this episode of the show, Mina shares about why it is essential to focus on the foundations of what you do. He teaches that whether we are talking about selling supplements or mastering the rear naked choke, the principles are the same. When we focus on mastery of the "basics", the more advanced levels of our discipline become available. Listen to the full interview and you will learn about how to succeed in business or in martial arts by applying some fundamental principles. This is an episode you do NOT want to miss. Favorite Quote: "It's all about foundations" Want to work with Mina and his company? Click here to schedule a call. Connect with Mina Elias on social media: Facebook Instagram Want to support the show and the research we are doing into the societal impacts of martial arts? Go to JiuJitsuOutlet.com to shop our exclusive line of apparel made for the Jiu-Jitsu athlete. The information in this episode should NOT be considered medical advice but instead educational information. If you are struggling with your mental health and you want to speak with a professional therapist, I recommend Talkspace... This is the therapy service that worked for me when I was at my darkest moments in life and dealing with panic attacks everyday.
Amazon accounts for almost half of all e-commerce sales. How to you succeed on a massive platform? How do you use the platform to create a brand?Mina Elias is the founder of Trivium Group. Their goal is to be the last Amazon agency you ever hire. Mina uses his experience as a successful brand owner and experience from help 100s of Amazon sellers to tell us the best strategies working today.Learn morehttps://triviumco.com/https://www.instagram.com/theminaelias/https://www.linkedin.com/in/mina-elias-52313772/ Join our Free Discordredbluecollective.com/vslJoin The End Hype Movementredbluecollective.com/movement
In this week's episode, Mina Elias comes back to the podcast to talk about being intentional with your time and building the optimal lifestyle for you. Mina is an Amazon PPC expert, industry speaker, and a multiple seven-figure seller in the supplement industry. He founded Trivium Group, an Amazon Advertising Agency, with the belief that by implementing strategic marketing strategies, every eCommerce brand can reach its revenue goals. Topics & Timestamps: 00:00 Guest Introduction 02:22 Episode Start 03:25 A Cool Story of Mina Elias 09:24 "A Slave for Money" - Unfulfilling and inefficient grind 14:00 Building your optimal life 19:55 Value of mentors and finding a mentor for you 26:00 The relationship you build with a mentor 28:37 The motivation of giving back 32:48 A creature of habit in the best type of way 33:18 Helping people realize their potential 35:21 The PPC Academy 36:55 How to reach out to Mina and his team ✨ Download our FREE Financial Planning Template for Amazon Sellers: https://bit.ly/free-amazon-financial-template ✨ Connect with Mina Elias: https://www.linkedin.com/in/mina-elias-52313772/ https://triviumco.com/ ✨ Connect with us on social media: Yoni on LinkedIn - https://linkedin.com/in/yonkoz/ Successful Scales on LinkedIn - https://linkedin.com/company/successful-scales/ Instagram - https://instagram.com/successfulscales Facebook - https://facebook.com/successfulscales ✨ More about us: MultiplyMii Staffing - https://multiplymii.com Escala Consulting - https://weareescala.com South Col - https://www.southcol.co Successful Scales Podcast - https://successfulscales.com ✨ Full video episodes are also uploaded on YouTube: Subscribe here: https://youtube.com/successfulscales?sub_confirmation=1 Successful Scales is sponsored by Global Wired Advisors - a leading digital investment bank with decades of merger and acquisition experience on online and e-commerce businesses and focused on optimizing the business sale process to increase the transactional value of your greatest asset Connect with Global Wired Advisors here - https://globalwiredadvisors.com
Mina Elias is the Founder of Trivium Group, an Amazon PPC and DSP marketing group. He started several successful supplement brands on Amazon with his experience as a chemical engineer. He is also an MMA fighter who started his first brand, MMA Nutrition, to change the supplement game. His sights are set on becoming the number one supplement brand for competitive athletes all over the world. In this episode… PPC advertising has become essential in building successful e-commerce brands. However, the cost of investing in an expert PPC agency can be very high for small businesses. This is mostly due to the cost of hiring experts to manage the client's PPC needs. So what can small businesses do? How can they differentiate themselves from other brands without spending a fortune? In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Mina Elias, the Founder of Trivium Group, about how he uses PPC advertising to build successful brands. Mina explains how he structures his team, how helps small businesses, and his session at the upcoming Sell + Scale Summit.
It's no secret that Amazon's marketplace is growing incredibly quickly. With so many new brands entering the fray, how can sellers make their listings stand out in such a saturated market? For Mina Elias, a 7-figure Amazon seller, the answer lay in making efficient use of Amazon's advertising platforms. As his expertise in this area grew, so did requests from fellow sellers asking Mina to optimize their advertising campaigns. This inspired Mina to create Trivium Group, an Amazon advertising agency that specializes in PPC and DSP advertising campaigns, helping sellers get their products in front of shoppers, earn more money, and grow their businesses. In this episode, Mina joins us to discuss Amazon DSP campaigns, an often overlooked advertising option. He guides us through the differences between DSP and PPC campaigns, the best time for businesses to start making use of DSP, and the risks and rewards of using this promotional tool. We also dive into the secrets behind Mina's entrepreneurial success, including how he grew his business from 3 employees to 30 in one year and the systems he uses to help him manage his team. According to Mina, “The number one hack I've figured out as a business owner is that using consultants is a great time-saving shortcut that can help you grow your business incredibly fast. For example, I can learn how to do Google Ads in three months, but with just six one-hour consultations with a Google Ads consultant, I can be just as good.” If you want the inside scoop on how to create a winning Amazon DSP strategy, then this is an episode you don't want to miss out on! Want a free PPC audit from Trivium? Follow the link below to learn more. Topics Discussed in This Episode: Mina discusses his background and how he became involved with Amazon (02:55) The benefits of attending business conferences (11:14) An explanation of Amazon DSP and how it differs from PPC (19:05) The criteria sellers need to meet in order to use Amazon DSP (24:35) How long do you need to run DSP ad campaigns before they become profitable? (30:26) How to segment your DSP marketing funnel (33:40) The success stories Mina has witnessed DSP have on Amazon brands (38:40) Why Mina grew his team from 3 people to 30 in one year (41:44) The key to hiring the right person for the job (46:04) The lessons Mina wishes he know when first starting out on Amazon (55:14) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Trivium Group Free PPC audit from Trivium CXL Digital Marketing Courses Zoom Slack Notion Salesforce Helium 10 Data Dive Sit back, grab a coffee, and learn how to grow your Amazon business using DSP campaigns.
It's no secret that Amazon's marketplace is growing incredibly quickly. With so many new brands entering the fray, how can sellers make their listings stand out in such a saturated market? For Mina Elias, a 7-figure Amazon seller, the answer lay in making efficient use of Amazon's advertising platforms. As his expertise in this area grew, so did requests from fellow sellers asking Mina to optimize their advertising campaigns. This inspired Mina to create Trivium Group, an Amazon advertising agency that specializes in PPC and DSP advertising campaigns, helping sellers get their products in front of shoppers, earn more money, and grow their businesses. In this episode, Mina joins us to discuss Amazon DSP campaigns, an often overlooked advertising option. He guides us through the differences between DSP and PPC campaigns, the best time for businesses to start making use of DSP, and the risks and rewards of using this promotional tool. We also dive into the secrets behind Mina's entrepreneurial success, including how he grew his business from 3 employees to 30 in one year and the systems he uses to help him manage his team. According to Mina, “The number one hack I've figured out as a business owner is that using consultants is a great time-saving shortcut that can help you grow your business incredibly fast. For example, I can learn how to do Google Ads in three months, but with just six one-hour consultations with a Google Ads consultant, I can be just as good.” If you want the inside scoop on how to create a winning Amazon DSP strategy, then this is an episode you don't want to miss out on! Want a free PPC audit from Trivium? Follow the link below to learn more. Topics Discussed in This Episode: Mina discusses his background and how he became involved with Amazon (02:55) The benefits of attending business conferences (11:14) An explanation of Amazon DSP and how it differs from PPC (19:05) The criteria sellers need to meet in order to use Amazon DSP (24:35) How long do you need to run DSP ad campaigns before they become profitable? (30:26) How to segment your DSP marketing funnel (33:40) The success stories Mina has witnessed DSP have on Amazon brands (38:40) Why Mina grew his team from 3 people to 30 in one year (41:44) The key to hiring the right person for the job (46:04) The lessons Mina wishes he know when first starting out on Amazon (55:14) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors Trivium Group Free PPC audit from Trivium CXL Digital Marketing Courses Zoom Slack Notion Salesforce Helium 10 Data Dive Sit back, grab a coffee, and learn how to grow your Amazon business using DSP campaigns.
This week on Inspired with Bell... Mina Elias is a multiple seven-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, an Amazon Advertising agency. Mina excels at developing cutting-edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. He has spoken on every major stage in the Amazon industry, consulted over 400 brands, consulted 3 aggregators worth $1.2 billion combined, has been on over 100 Amazon and E-commerce podcasts to share his knowledge, and continues to be a leader, innovating in the Amazon advertising space. His goal is to change the way people perceive Amazon PPC and empower them to take back control and dominate their ads.
When used correctly, PPC is a powerful tool in an Amazon seller's arsenal. But, as a newcomer to the FBA game, it's often hard to find the time to research and implement optimized PPC campaigns while simultaneously ensuring your business runs smoothly. When Mina Elias first entered the Amazon marketplace, he struggled with this challenge himself. Determined to master PPC, Mina put in the hard yards and absorbed all the information he could find about advertising on Amazon. His thirst for knowledge paid off, with Mina scaling his supplement brand, MMA Nutrition, to over seven figures. Now, Mina puts his PPC expertise to work as the founder of Trivium Group, an Amazon advertising agency that manages PPC campaigns on behalf of FBA sellers, giving business owners one less thing to worry about. In this episode, Mina discusses how his passion for PPC led him to create both Trivium Group and The PPC University, an educational platform that teaches FBA sellers how to create cost-effective and automated PPC campaigns. He reveals the core principles that make up a good Amazon PPC strategy and explains why PPC is a solid investment for businesses of all sizes. Mina walks us through the challenges and doubts he overcame after quitting his corporate job to become an FBA seller and explains why so many entrepreneurs are attracted to the supplement niche. He also reveals the qualities that help his brand stay relevant in such a highly-competitive niche and shares the advice and tips he wishes he was given when starting out as an FBA seller. According to Mina, “Building accurate profit & loss statements is incredibly important. I wish I had done it earlier. If you're not building accurate P&Ls, it's putting you at a severe disadvantage, especially when you try to sell your business. So, find someone who is familiar with A2X and QuickBooks, hire them to teach you how everything works, and then just hire a bookkeeper to manage the whole process.” If you want to avoid common FBA stumbling blocks and learn the shortcuts to Amazon success, then this is a conversation you don't want to miss out on! Topics Discussed in This Episode: Mina walks us through his entrepreneurial journey so far (01:15) How Mina broke into the supplements niche and remained competitive (10:31) What makes the supplements niche so attractive to Amazon sellers (15:21) How Mina juggles selling on Shopify and Amazon (17:17) The problems Mina encountered getting to grips with PPC as a new seller (22:18) The core principles that make up a good Amazon PPC strategy (26:18) Mina's motivations behind starting PPC University (31:23) The advice Mina wishes he was given when starting out as an Amazon seller (39:52) Mina shares insights into his future plans (42:37) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Trivium Group The PPC University RankBell Helium10 DataDrive A2X Quickbooks Sit back, grab a coffee, and learn how to create PPC campaigns that will move the needle for your FBA business!
Mina is multiple seven-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, an Amazon Advertising agency. Mina excels at developing cutting-edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. He has spoken on every major stage in the Amazon industry, consulted over 400 brands, consulted 3 aggregators worth $1.2 billion combined, has been on over 100 Amazon and E-commerce podcasts to share his knowledge, and continues to be a leader innovating in the Amazon advertising space. His goal is to change the way people perceive Amazon PPC and empower them to take back control and dominate their ads. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist, Toimer Rabnovich, Paul Harvey, Dr Ellis Whitehead and many more.. Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Use the code:10SSL (for 10% off) Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP Dinner is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative, Unicargo and Profit Whales, Carbon6
Ready to up your @amazonads game? We'd like for you to meet our friend @egyptian_prescription_elias, CEO of Trivium Group.#amazon #entrepreneur #amazonads #advertising #ecommercetips #digitalmarketing #ecommerceexpert #amazonadvice #amazonfba #liveevent #streaminglive #amazonseller #amazonsellercentral #amazonsolved #riverbendconsultingwww.riverbendconsulting.com
Define Your Exit - Maximizing your Amazon Business Valuation with Emergant
Mina Elias is a multiple seven figure seller in the supplement industry, investor, Amazon PPC expert and founder of Trivium Group, and Amazon Advertising agency. Mina stops by to talk about on site Amazon advertising, effectively driving traffic off Amazon and how they can cohesively work together in 2022. And drops a few tactical strategies for finding influencers as well. Notes/links from podcast: Mina's advertising agency https://www.trivium.com/ Mina's Amazon FBA Challenge checklist https://www.thefbachallenge.com Software Mina refers to find influencers on youtube. https://www.scrapebox.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/emergant/message
Mina Elias is a seven-figure Amazon Seller with expertise in supplements. He's the CEO of MMA Nutrition LLC, a dietary supplements brand. With the expertise he gained from growing his supplement brand, Mina founded PPC University, where he is the Head Instructor to highly successful Amazon sellers. He's also the Founder of Trivium Group, an agency dedicated to helping brands scale profitably on Amazon. Mina holds a Master's Degree in Industrial Engineering and a Bachelor's in Chemical Engineering, both from the University of New Haven in Connecticut. In this episode… Ever wanted an Amazon PPC expert to audit your account and tell you what you're doing right and where you can improve? You're in luck — Amazon PPC expert and Founder of PPC University Mina Elias reveals his audit playbook in this episode. Mina takes a deep dive into everything from impressions, PPC spend, click-through rate, conversion rate, cost per session, all the way through to return on ad spend (ROAS). Armed with Mina's playbook, you can self-audit your Amazon account and optimize your campaigns for profitable sales. Ready to dive in? In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Founder of Trivium Group and CEO of MMA Nutrition LLC, Mina Elias. They discuss Mina's journey to becoming an Amazon seller, how he became successful as an Amazon PPC expert, and every detail about how he audits an Amazon PPC account.
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