POPULARITY
9 episodes with mina elias
4 episodes with mina elias
3 episodes with mina elias
4 episodes with mina elias
4 episodes with mina elias
4 episodes with mina elias
4 episodes with mina elias
6 episodes with mina elias
3 episodes with mina elias
After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to conduct an Amazon PPC campaign audit, including what timeframes to consider, what strategies to use when fixing underperforming campaigns, and what step-by-step actions to prioritize when identifying profitable search terms, and more. It's a jam-packed episode, and you'll want to take notes! Enjoy!This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We'll see you in The PPC Den!Disclaimer: In this episode, Michael says the Ad Badger Apps optimizes almost 2 million bids a day, but as of this publishing date, we actually optimize nearly 3 million bids per day.
In this episode with Mina Elias from Trivium, we explored TikTok Shop and its impact on Amazon PPC. At first, we weren't sure it was worth the effort—TikTok seemed chaotic compared to Amazon's predictable PPC campaigns. But after seeing how younger shoppers use TikTok to discover products, we decided to test it. We started small: listed one product, worked with creators to make videos, and ran a few ads. SPOILER: Yes, Amazon PPC sellers should try TikTok Shop. We'll see you in The PPC Den!
Welcome to the eCommerce Lab Podcast! In this new episode we have as a guest Mina Elias, founder of Trivium Group and expert in strategies for brands on Amazon. We will be talking about how to make the most of the TikTok store to scale your brand on Amazon.From how to attract new customers to increasing the reach of your brand, we will explore the key strategies you need to take your business to the next level.Don't miss this opportunity to learn from one of the best in the world of e-commerce!#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe
Send us a textIn the dynamic landscape of online business, scaling your brand isn't just an ambition—it's an art. If you've achieved the remarkable milestone of 6 to 8-figure sales, you're on the brink of something even bigger. Your story is already impressive, but imagine where it could lead with the right guidance.In this episode, Jordan West with Mina Elias gets into the fascinating world of personal branding and the revolutionary impact of TikTok Shop on ecommerce. We'll explore the critical importance of building a personal brand and how it can open doors to incredible business opportunities. We'll also touch on essential strategies for account security, the evolving landscape of influencer marketing, and how companies are navigating challenges and seizing opportunities in the ever-changing digital marketplace. Listen and learn in this episode!Key takeaways from this episode:Personal Branding: Essential for building trust and reducing traditional sales needs. It's crucial for business growth and opportunities.Account Security: Importance of secure practices like two-factor authentication, shared through personal experiences of account issues.TikTok Shop Potential: Offers significant brand exposure despite fulfillment challenges. Impactful marketing focus over precise tracking.Talent Management: Prioritize hiring top talent and improving team performance. Understand weaknesses before outsourcing.Shifting Lead Platforms: Post-pandemic shift toward YouTube and LinkedIn over podcasts for lead generation.Marketing Strategies: Effective use of influencer and user-generated content marketing for brand growth.Strategic Partnerships: Be selective with partnerships to protect brand reputation and ensure impactful collaborations.Operational Challenges: TikTok Shop's fulfillment needs improvement for enhanced performance on other platforms like Amazon.Today's Guest: Mina Elias, Founder & CEO of Trivium - is connected with Trivium, where he provides resources and assistance for Amazon sellers. He is a chemical engineer with a master's degree, an MMA fighter, and an expert in ecommerce, particularly in leveraging platforms like Amazon and TikTok Shop for business growth.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Particl - a decentralized marketplace built on blockchain. With privacy at its core, Particl allows users to anonymously buy and sell goods using its cryptocurrency, PART. No middlemen, no extra fees—just secure, encrypted, peer-to-peer transactions. Learn how Particl is revolutionizing e-commerce with its unique focus on security and privacy. Learn more here: Particl
Send us a textWatch it on YouTube: https://youtu.be/nKSmw-bPwL0Discover how the psychology of numbers like '9' impacts Amazon CTR. Steven Pope from My Amazon Guy and @theminaelias from Trivium Group explore why certain numbers drive clicks and how sellers can use this trick to optimize their listings. Learn how simple changes like supplement images, potency numbers, and keywords affect buyer behavior. This video reveals insights that can transform your Amazon strategy!#AmazonCTR #PsychologyOfNumbers #MinaElias #AmazonTips #clickthroughrate Get 50% off main image upgrades with code CTR.https://myamazonguy.com/IMGTimestamps:00:00 - Introduction: The Role of Numbers in Amazon CTR01:15 - Mina Elias on Product Listings and CTR02:25 - Why 'Nine Organs' Stands Out in Supplements03:45 - Understanding the Psychology Behind Numbers05:10 - How to Use Supplement Images for Better Clicks06:30 - The Impact of Numbers on Amazon SalesFollow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
#thatamazonadspodcast #amazonppc #amazonads Join Stephen Noch and Andrew Bailiff on That Amazon Ads Podcast as they discuss the controversial topic of harvested keyword negation. Hear from experts Mina Elias and Carly McMillen as they present their arguments on whether to negate harvested keywords in your Amazon PPC campaigns. Discover the pros, cons, and best practices for optimizing your ads. Don't miss this heated debate! #amazonadvertising #keywordnegation #keywordharvesting #amazonppcstrategy #amazonppcbestpractices #amazonppctips #amazonppcmanagement #amazonppcoptimization #harvestedkeywordnegationdebate #amazonppcexpertopinions #amazonppccase #adlabs #thatamazonadsmasterclass ---------- Get your FREE Amazon PPC bid optimizer Join your FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads Masterclass Get your FREE Amazon PPC Audit ---------- CHAPTERS: ========== 00:00 – Title Card 00:06 – Introduction 00:59 – Introducing Carly & Mina 02:57 – The affirmative and the negative side 03:24 – First Round 12:53 – Second Round 37:07 – Screenshots 46:44 – Closing Statements ========== ▶️ Connect with Carly: LinkedIn: https://www.linkedin.com/in/carly-mcmillen-39b9b511a/ Carly's Website: https://www.ppcfarm.com/ Email: carly@ppcfarm.com
Mina Elias is a multiple 7-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, a full-service Amazon agency. With his extensive experience in helping brands thrive on Amazon, Mina brings valuable insights to the conversation around expanding to emerging platforms like TikTok Shop and navigating the evolving e-commerce landscape.In this episode of DTC Pod, Mina explores the potential of TikTok Shop as a powerful platform for reaching younger audiences and driving sales. He offers practical advice on setting up a TikTok Shop account, engaging affiliates to create authentic and compelling content, and leveraging competitor insights through tools like FastMoss to optimize ad strategies. Mina also explores the synergistic relationship between TikTok Shop and Amazon, highlighting the positive impact on Amazon sales and organic ranking when brands effectively leverage external traffic from TikTok. He discusses the importance of setting realistic budgets for testing ad content on TikTok, emphasizing the need for brands to focus on quality content creation and authentic representation. Throughout the conversation, Mina stresses the significance of adapting to the unique storytelling aspects of the TikTok platform to maximize success and cautions against overengineering content, as authenticity is key to resonating with the TikTok audience.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Amazon vs. TikTok Shop2. TikTok Shop Basics3. TikTok Shop Logistics4. TikTok Affiliate Marketing5. TikTok Competitive Analysis6. Cross-Platform Effects7. TikTok-Amazon IntegrationTimestamps00:00 Mina Elias' background in Amazon03:34 TikTok and future shopping trends06:12 How TikTok solved the content problem for brands09:15 How TikTok merged affiliate and attribution10:12 How to start selling on TikTok Shop: account and page setup, logistics14:29 Affiliate marketing on TikTok: manual and automated outreach17:42 Strategies for running ads with affiliate content19:18 Budgeting for TikTok ads, data analysis with FastMoss23:51 Finding the right TikTok creators for your brand25:33 The impact of TikTok Shop on Amazon sales and organic rankingShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Mina Elias - Founder of Trivium Group and Chief Executive Officer at MMA Nutrition LLCBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
With billions of people using TikTok daily, the platform has quickly transformed into a powerful search engine and dynamic shopfront. Recognizing this shift, TikTok Shop is becoming an essential part of modern e-commerce strategies. In this episode, I talk with Mina Elias about the potential of TikTok Shop and how it can enhance your Amazon business strategy. Mina explains why investing in TikTok Shop is a smart move for sellers who want to stay competitive. We discuss how TikTok's unique algorithm can boost your brand's visibility, drive traffic, and increase sales. Whether you're looking to expand your reach or diversify your sales channels, this conversation offers valuable insights on leveraging TikTok Shop as part of a comprehensive Amazon strategy. ⬇️ Click to view my available resources! https://andyisom.com/ Sellerboard: http://sellerboard.com/?p=01393 SmartScout: https://smartscout.com/?fpr=andy71 Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
Mina Elias is a multiple 7-figure Amazon FBA seller and renowned PPC expert. He is also the founder of Trivium Group, a company that helps brands navigate and dominate the Amazon marketplace.In this episode of DTC Pod, Mina details a holistic approach to enhancing the presence and profitability of any brand on Amazon, focusing on three pillars: traffic, click-through rate, and conversion rate. He covers the factors affecting each of these metrics and how to drive growth at every stage of the Amazon sales funnel.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Strategies for New Amazon Brands2. How to Grow Traffic, CTR, and CVR on Amazon3. Factors that Affect Sales and Conversion on Amazon4. How to Optimize for Paid and Organic Search on Amazon5. Tips for Optimizing Amazon Product Listings6. Ways to Increase AOV and LTV on AmazonTimestamps00:00 Mina Elias' background, how he started an Amazon agency04:04 Three core pillars to scaling your brand on Amazon05:39 Maximizing product visibility through strategic paid advertising11:13 How to budget for Amazon spending13:31 Tips for structuring Amazon PPC campaigns, setting up Amazon DSP16:52 Growing your organic traffic on Amazon19:33 Breaking in as a new brand; the importance of product differentiation21:17 Seven factors that affect click-through rate (CTR) on Amazon25:04 How price affects Amazon reviews and star ratings27:33 Split testing discounts, coupons, and tracking profits31:22 Best practices for optimizing Amazon product titles32:21 Why choose Amazon FBA over FBM33:34 How to earn the Amazon Best-Seller Badge35:03 Factors that affect conversion rate on Amazon36:45 Considering the buyer's perspective when creating an Amazon strategy38:09 Optimizing videos on Amazon product listings39:39 How to write effective Amazon bullet points40:05 Amazon virtual bundles and how they affect conversion rate42:51 Brand story; standard Amazon A+ Content vs Premium A+ Content45:19 Leveraging user-generated content (UGC) to boost Amazon sales46:25 Amazon Posts and Amazon Storefront47:47 Importance of reviews with images on Amazon and how to get them50:01 Ways to increase average order value (AOV) on Amazon51:13 Ways to increase lifetime value (LTV) on Amazon53:03 Testing and optimizing Amazon product listingsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Mina Elias - Founder of Trivium Group and Chief Executive Officer at MMA Nutrition LLCBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
In this episode, Mike sits down with Mina Elias from Trivium Group. They talk about how Amazon sellers use their data and common mistakes they make. They also discuss understanding competitive positional awareness, building a simple dashboard to track key metrics, tips for scaling and optimizing PPC campaigns, and identifying and cutting wasted spend. Join the conversation to learn how to improve your Amazon campaigns with smart data use. We'll see you in The PPC Den!
In this episode, Mina guides you through essential tips for launching on Amazon successfully.For more expert advice on Amazon listing optimization, check out our other episodes and visit Mina Elias' YouTube channel for additional valuable content.Tune in and take your Amazon launch strategy to the next level!Get your full free account audit and personalized strategy for your business - https://hubs.la/Q02ww_sY0
Mina Elias, backed by his vast experience, outlines a strategy to captivate customers and set apart offerings in Amazon's competitive market.He shares a blueprint for keyword optimization on Amazon, highlighting the need to start small and grow strategically based on performance results. His approach underlines the role of flexibility in advertising, where constant adjustments can lead to enhanced visibility and higher conversions.Additionally, Mina discusses how click-through and conversion rates dramatically affect a product's organic ranking on Amazon. He recommends driving branded traffic from external sources to Amazon pages to raise product visibility against fierce competition.Mina also shares a few tips on crafting effective product detail pages. He stresses the importance of each component—from images to reviews—working together to showcase the product's merits and convince shoppers to purchase. Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC Pod, we cover:1. Keyword Strategy and Budget Management2. Understanding Amazon's Sales Ecosystem3. Amazon Advertising Strategy4. Maximizing Amazon Product Visibility5. Amazon's Traffic and Conversion Funnel6. Product Listing and Conversion Improvement Strategies7. Review Acquisition Challenges and Strategies8. Amazon's Growing Platform and Optimization Challenges9. Market Trends and PredictionsTimestamps00:00 Scaling brands on Amazon05:38 Optimizing product detail page for better conversion08:15 Maximizing impressions, improving click-through rates, and increasing sales11:14 Systematic keyword testing for profitable ad campaigns18:12 The impact of customer behavior on Amazon organic sales24:32 The importance of reviews in driving customer choices26:59 Influencing reviews with reciprocity and community building35:53 Succeeding on Amazon in 202437:03 Profitable niches to sell products on Amazon in 2024Show notes powered by Castmagic Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok -----Mina Elias - Founder of Trivium Group and Chief Executive Officer at MMA Nutrition LLCBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
Explore the dynamic strategies, game-changing tactics and groundbreaking insights for growth, including utilizing platforms like Facebook Groups, YouTube channels, and TikTok Shop.In this episode, Jordan West and Mina Elias shared about honing in on valuable content creation to revolutionize your agency's approach. They delve into the strategies that propelled Mina's Amazon agency to tremendous success. Discover how Mina's journey from MMA fighter to engineer to supplement brand creator culminated in his thriving Amazon agency managing 185 brands. Learn about his game-changing tactics for TikTok Shop and witness how her YouTube strategy skyrocketed lead generation. Listen and learn in this episode!Key takeaways from this episode:Emphasizing the importance of providing value to customers over self-promotion for DTC businesses.Implementing strategies, such as offering downloadable resources and utilizing SEO optimization tools, to increase inbound leads for an agency.Leveraging collaboration and community building, including targeted collaborations, UGC content, and engaging community managers, to support growth in the e-commerce space.Recommended Tools/App:Tinuiti: https://tinuiti.com/ TubeBuddy: https://www.tubebuddy.com/ Recommended Sites:Jim Stoppani - JYM Supplements: https://jymsupplementscience.com/ MrBeast: https://www.youtube.com/@MrBeast Today's Guest: Mina Elias, Founder of Trivium, feeling trapped in the corporate world, Mina decided to start his own supplement brand, MMA Nutrition, focusing on electrolyte powder. As an MMA fighter himself, Mina wanted to create a product that he would personally use. He started his journey as an MMA fighter in 2013 and continues to pursue his passion for the sport while also running his successful supplement brand.Connect and learn more about Mina and Trivium:Instagram: https://www.instagram.com/theminaelias/?hl=en LinkedIn: https://www.linkedin.com/in/theminaelias/ Website: https://triviumco.com/ Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growThis episode's sponsor is OneClickUpsell- increases your Shopify revenue 10–20% by offering your customers highly-targeted upsells and cross-sells on every purchase. OneClickUpsell is the original upsell app for Shopify, and it's highly-profitable upsell funnels have already made half-a-billion dollars (that's BILLION with a “B”!) in additional revenue for their users! It only takes a few clicks to install the app, launch your first upsell, and start generating 10–15% more revenue today—as in right now! Don't miss out on another dollar in free upsells. Learn more here: OneClickUpsell
Explore the dynamic world of e-commerce in 2024 where sophisticated SEO, AI, and PPC strategies are revolutionizing the market. In this video, PPC experts, Matt Davis and Mina Elias, delve into how the competitive landscape is shifting towards mastery of digital marketing tools and the pivotal role of product innovation.Understand the critical importance of reviews, pricing, and a unique sales proposition in driving consumer choices. They also discuss the rising significance of omni-channel strategies and leveraging off-Amazon traffic for brand growth. Stay ahead in the competitive e-commerce arena with our PPC expert insights.Don't forget to like, subscribe, and share for more updates on e-commerce trends and strategies.Timestamps:00:00 - The Rise of Sophisticated SEO and AI in E-commerce00:10 - Increasing Competitiveness in PPC and the Importance of Mastery00:17 - Importance of Creatives, SEO, and PPC in E-commerce Success00:39 - Product Innovation as a Key Differentiator in a Level Playing Field01:02 - The Role of Reviews and Pricing in Consumer Decision Making01:17 - The Significance of Business Fundamentals on Amazon01:31 - The Necessity of a Unique Sales Proposition and Quality Products01:52 - The Growing Importance of Omni-Channel Strategies and Off-Amazon Traffic02:25 - Leveraging Off-Amazon Traffic for Competitive AdvantageSupport the show
In this video, Matt Davis, together with Mina Elias, CEO of Trivium Group, share their wisdom on analyzing and cleaning up your accounts, optimizing for profitability, strategic budget allocation, campaign naming conventions, and much more. Discover how to effectively manage ad groups, refine keyword strategies, and leverage placement tactics for maximum impact. Whether you're scaling up or focusing on conversion rates, this video offers actionable insights for every level of PPC proficiency. Stay tuned for more expert advice on enhancing your digital marketing strategies. Don't forget to like, subscribe, and share for the latest in PPC trends and techniques.Timestamps:00:00 - Assessing New PPC Accounts: Key Metrics and Analysis00:29 - Account Cleanup Strategy and Scaling vs. Optimizing00:47 - PPC Optimization: Portfolios and Campaign Naming01:28 - Analyzing Campaigns for Budget Adjustments and Efficiency02:01 - Ad Group Management and Keyword Optimization02:37 - Placement Strategy and Bid Adjustments02:54 - Search Term Report Analysis for Negative Keywords03:31 - Identifying Profitable Keywords and Campaign Duplication03:43 - Launching Campaigns and Scaling Strategies03:46 - Improving Click-Through and Conversion Rates04:25 - Tactical Overview and Understanding the E-commerce FunnelSupport the show
Discover the critical insights into PPC Automation with our expert discussion. Learn about the advantages, pitfalls, and effective strategies for using automation in your PPC campaigns. Understand when to rely on AI and when to trust human judgment in the dynamic world of digital marketing. Join Matt Davis with Mina Elias, CEO of Trivium Group, unravel the complexities of automation in PPC and provide actionable tips to enhance your advertising efforts. Don't forget to like, subscribe, and share for more expert advice on PPC and digital marketing trends.Timestamps:00:00 - Introduction and Query on PPC Automation00:10 - Critique of Full Automation in PPC01:03 - Limitations of Automation and Need for Human Judgment02:17 - Contextual Analysis: AI vs Human Judgment03:02 - AI in Data Analysis and Human Decision Making04:02 - The Dynamic Nature of Market and Adapting Strategies04:37 - Discussion on Misconceptions and Misuse of Automation05:00 - Applying Automation in Large Scale AccountsSupport the show
2023 was a whirlwind year for Amazon FBA industry as the ripple effects of the 2020-2021 bubble bursting were felt by sellers and consumers alike.Perhaps the largest of these ripple effects was the demise of the Amazon FBA aggregators whose rampant spending and operational shortcomings finally caught up with them. In this week's episode, Amazon expert Mina Elias is back to help us unpack the rollercoaster of changes, surprises, and hurdles faced by Amazon FBA sellers throughout 2023. Mina provides a snapshot of the current state of the Amazon FBA industry before walking us through the chain of events that led to the downfall of industry giants like the aggregators.Then, Mina puts his Amazon advertising knowledge on display, revealing the top advertising and brand-building strategies of 2023, as well as tips on how to stand out in the crowded Amazon marketplace as a new seller.Mina also reveals some juicy information about how Amazon is making gathering customer data that much easier for sellers. This episode is jam-packed with all the information you need to elevate your FBA business in 2024! Topics Discussed in This Episode: A quick overview of Mina's entrepreneurial journey (02:24) A look into Mina's recent first-ever business exit (03:35) A snapshot of the FBA industry today vs the 202-2021 bubble (05:51) What caused the demise of the FBA aggregators (12:14) Clever new advertising strategies Mina has spotted in the last year (25:00) Gathering customer data as an FBA seller (31:21) How to stand out in the crowded Amazon marketplace as a new seller (36:59) Mina's predictions on the future of the FBA industry (45:00) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Trivium Group Sit back, grab a coffee, and learn how to ramp up your Amazon FBA business in 2024!
2023 was a whirlwind year for Amazon FBA industry as the ripple effects of the 2020-2021 bubble bursting were felt by sellers and consumers alike.Perhaps the largest of these ripple effects was the demise of the Amazon FBA aggregators whose rampant spending and operational shortcomings finally caught up with them. In this week's episode, Amazon expert Mina Elias is back to help us unpack the rollercoaster of changes, surprises, and hurdles faced by Amazon FBA sellers throughout 2023. Mina provides a snapshot of the current state of the Amazon FBA industry before walking us through the chain of events that led to the downfall of industry giants like the aggregators.Then, Mina puts his Amazon advertising knowledge on display, revealing the top advertising and brand-building strategies of 2023, as well as tips on how to stand out in the crowded Amazon marketplace as a new seller.Mina also reveals some juicy information about how Amazon is making gathering customer data that much easier for sellers. This episode is jam-packed with all the information you need to elevate your FBA business in 2024! Topics Discussed in This Episode: A quick overview of Mina's entrepreneurial journey (02:24) A look into Mina's recent first-ever business exit (03:35) A snapshot of the FBA industry today vs the 202-2021 bubble (05:51) What caused the demise of the FBA aggregators (12:14) Clever new advertising strategies Mina has spotted in the last year (25:00) Gathering customer data as an FBA seller (31:21) How to stand out in the crowded Amazon marketplace as a new seller (36:59) Mina's predictions on the future of the FBA industry (45:00) Mentions: Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our weekly newsletter Trivium Group Sit back, grab a coffee, and learn how to ramp up your Amazon FBA business in 2024!
Mina Elias Unpacks Amazon DSP: A 20-Minute Expert Guide Introduction to Amazon DSP Welcome to another enthralling episode of Seller Sessions with host Danny McMillan. Today's special guest, Mina Elias, brings invaluable insights into the world of Amazon Demand-Side Platform (DSP). This session promises to be a goldmine for Amazon sellers eager to harness DSP's capabilities to elevate their business. Understanding Amazon DSP Mina Elias kicks off by demystifying Amazon DSP, clarifying its role beyond Amazon's delivery services. He describes DSP as a unique advertising platform, rich with Amazon's first-party data. This includes critical insights into customer behaviors, like views, purchases, and demographics. Elias notes that DSP ads are similar in appearance to traditional Amazon display ads but offer a far more extensive reach and functionality. Targeting and Placement Strategies in DSP Elias delves into DSP's core features: targeting and ad placement. Unlike typical Amazon PPC strategies focused on keywords or products, DSP targets individual customers, allowing for precise audience selection and varied ad placements. This includes Amazon-owned and third-party sites, highlighting the platform's extensive reach. Maximizing Impact with DSP Funnel Strategies The discussion shifts to who benefits from DSP. Elias highlights that brands excelling in PPC can significantly gain from DSP's advanced funnel strategies. He discusses targeting different customer segments, like retargeting, cross-selling, and enhancing brand loyalty, emphasizing the need for creative ad design and Amazon's responsive e-commerce template. Budgeting in DSP: Minimum Spend and Efficiency Elias touches on an essential aspect of DSP: budgeting and minimum spend. He shares insights from successful campaigns operating with budgets as low as $2000 per funnel segment and advises on strategic fund allocation across DSP components. Product Categories and DSP Effectiveness In this segment, Elias discusses the varied success rates of DSP across different product categories, stressing the importance of tailored approaches and avoiding generalizations in strategy. Building and Optimizing DSP Campaigns Elias explains the intricate process of building and optimizing DSP campaigns, emphasizing frequency optimization and bid management to ensure ads reach the target audience effectively. KPIs and Attribution in DSP Addressing DSP performance measurement, Elias highlights the role of KPIs tailored for different funnel stages and discusses the challenges and solutions in DSP attribution models. Final Insights on Amazon DSP Concluding the session, Elias reiterates DSP's power, especially for consumable products. He advises leveraging DSP as a strategic tool to expand overall presence and drive more traffic to Amazon listings.
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG ---- Tune into this week's episode to hear from Mina Elias of Trivium Group. Mine shares EXACTLY what it took to grow MMA Nutrition to over 7-figures on Amazon. Hear grit and wisdom from the trenches of Amazon to fasttrack your success.
→ Upgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.→ Need help managing your Amazon account? Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.→ Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. Boost your Amazon skills with our courses.→ Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Show your support by buying our Swag at https://myamazonguy.com/Swag.→ Save 20% on your first 6 months of H10. Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id.→ Get a trademark through My Amazon Guy for $825. Fast-track your brand registry on Amazon in less than 7 days. Order at https://myamazonguy.com/trademark-services/.→ Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.→ Check out our Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.→ Book a quick coaching call today at https://myamazonguy.com/book-a-coaching-call/.→ Looking for a career opportunity? Apply at https://MyAmazonGuy.com/jobs.Timestamps:00:00 - Introduction00:14 - Keyword Research Strategies01:00 - Utilizing Search Query Performance Report02:20 - Using Helium 10 or Data Dive03:30 - Master Keyword List04:45 - Improving Indexation with Sponsored Brand Video06:00 - All of the Above Strategy07:15 - Benefits of Brand Analytics Data Tab08:10 - Sponsor Brand Video TrickSupport the show
In this episode of the Amazon Blueprint podcast, Mina Elias is joined by PPC expert Yoni. They dive into new updates and tools released by Amazon, including the brand analytics tool and customer loyalty analytics. They discuss how these tools provide insights into customer behavior and how to leverage them to drive more traffic and increase brand loyalty. Learn how to master brand-tailored promotions, subscribe and save coupons, reorder coupons, and customer engagement to enhance customer engagement and drive sales.Get your Free Full Account & PPC Audit with a custom made strategy for your business - http://tinyurl.com/4b5ye6hs
In this episode of the Sellernomics Podcast, we sit down with Mina Elias of Trivium Group to explore the world of Amazon's Demand-Side Platform (DSP) and how it can supercharge your sales on the e-commerce giant. Amazon DSP is a powerful advertising tool that allows sellers to reach their target audience with precision. Mina shares his expertise and insider insights on how to leverage DSP effectively, from optimizing ad campaigns to maximizing ROI. #MinaElias #TriviumGroup
Mark your calendars and join us for a game-changing PPC AMA LIVE session with Matthew Davis and Mina Elias, founder of Trivium Group - the renowned 7-figure Amazon advertising agency.Matthew and Mina bring their prowess as pioneering seller and PPC expert to reveal how to:↳ Take Amazon campaigns into hyperdrive↳ Gain pro tips on creative strategies and bid optimization↳ Receive REAL-TIME answers to your most burning questionsThis is a rare chance to learn advertising best practices from industry heavyweights and elevate your strategy.Visit Trivium's site: https://triviumco.com/ to continue unlocking advertising excellence.Then join our exclusive training to transform your Amazon presence through ad brilliance!Don't miss out on this golden opportunity! Save the date and join us for a truly insightful session!See you at the crossroads of Amazon's success!Support the show
We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. How Amazon is using AI to ensure authentic customer reviews https://www.aboutamazon.eu/news/policy/how-amazon-is-using-ai-to-ensure-authentic-customer-reviews Temu, Shein far lag Amazon as online holiday shopping ramps up https://www.reuters.com/business/retail-consumer/temu-shein-far-lag-amazon-online-holiday-shopping-ramps-up-2023-11-22/ Amazon to Launch Live Shopping Deals During Black Friday Football Game on Prime Video https://variety.com/2023/shopping/news/amazon-black-friday-football-game-prime-deals-1235805778/ Hyundai to Sell Vehicles on Amazon Starting in 2024 https://www.caranddriver.com/news/a45896102/hyundai-amazon-car-sales-2024/ Stay tuned as we discuss the latest new features from Helium 10 and share some valuable newsletters to keep you in the loop. Later on, we share some game-changing strategies with Mina Elias for auditing your Amazon PPC campaigns. You'll learn how to manage campaigns effectively and monitor and improve campaign performance. Join us for this exciting episode! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:02 - AI Review Police 03:20 - Temu, Shein Lagging 04:53 - Black Friday Football 06:45 - Amazon Posts Videos 08:15 - Hyundai Buy Box 10:00 - Billion Dollar Seller Newsletter 11:00 - Commerce Accelerated 11:35 - Weekly Buzz 12:19 - Helium 10 New Feature Alerts 16:20 - ProTraining Tip: How To Audit Your PPC Campaigns with Mina Elias ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Amazon is employing AI to police fraudulent reviews. Timo and Sheen are lagging in holiday sales. This week is the first ever Amazon Black Friday football game. You soon can have videos for Amazon Post. These and much more stories on today's weekly buzz. How cool is that? Pretty cool, I think. Bradley Sutton: Hello, everybody, and welcome to another episode of the Serious Sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings on as far as news goes in the Amazon, Walmart, e-commerce world. We give you all the latest new Helium 10 features that have been released this week and we give you training tips the week that will give you serious strategies for Serious Sellers of any level in the e-commerce world. Let's see what's buzzing. All right, today is Thursday. Yes, I'm recording this on Thursday. Yes, it's an American holiday, but we at the weekly buzz do not take any time off, guys. We want to make sure you guys know what's going on out there, so let's go ahead and hop right into the news. Bradley Sutton: The first article of the day is actually a was a press release by Amazon, and it's entitled how Amazon is Using AI to Ensure Authentic Customer Reviews. All right, you know a lot of us worry, sometimes complaining about, you know, a lot of competitors doing some black hat strategies in reviews, right, and so this article goes in to talk about how advanced AI helps publish authentic reviews and weed out the fake ones. You know it mentions how the vast majority of reviews pass this Amazon bar of authenticity and they get posted right away, but that they're using AI to kind of look or try and detect if there's potential review abuse and if that happens, they either delete the review, they take action against the reviewer A lot of interesting things this article talks about. Now, the thing that almost kind of like worried me was that I still see, in 2023, a lot of obviously fraudulent reviews. You know where it's reviews that have to do with, you know products that you know are not even part of. You know the listing and a whole bunch of other things. This article was talking about how, in 2022, amazon observed and blocked more than 200 million fake reviews. So it's like that's kind of crazy if you think about it. Like that's last year and this year I'm still seeing reviews like man. That's a lot of reviews and a lot of you know, fake reviews and bad reviews. So it's funny because you know, we've been talking about that FTC lawsuit and I I've always mentioned how there is like so many other things I think that Amazon sellers are worried about. Uh, as far as Amazon goes, that the things that that FTC thing is and I would say the like, the fake reviews is one of them where all of a sudden, some new competitor comes in and within like three days, there's like a thousand reviews or or all of us, and they, they merge a whole bunch of listings and or resurrect some dead listing, those reviews for a phone case, but you know it's really for a coffin shelf or something. I mean, these are the things that, uh, you know I think a lot of Amazon sellers hope that you know Amazon would crack down more on. Hey, this article might be a move in the right direction If it's utilizing more advanced AI. Obviously, ai in 2023 and 2024 is not what it was in 2022. So maybe there is uh kind of like light at the end of this tunnel. Bradley Sutton: Next article is from Reuters and it's entitled T moon Shane lag far behind as online holiday shopping uh ramps up. So you know, like I've been talking about this cause it comes up in the news a lot, how you know they're making a lot of waves, so many people are going to their websites and stuff. But I'm not. I never really was worried, uh, about you know, t moon she like biting into Amazon sales. Even Amazon's not worried. We talked about in the weekly buzz before how Amazon is not even doing price matching on these websites Cause it doesn't even really consider it like on the same level. Now, uh, similar web in this article said that hey, nine out of 10 visitors to T moon and sheen and when I say a lot, you know visitors there's millions of uh, uh visitors coming this holiday season. This article says nine out of 10 are window shoppers, not buyers. All right, sheen's website drew 28.6 million unique visitors in October, which is up from a year before, but visits that resulted in actual transactions, you know, a visit to the website that ended up in a sale went down to 4.1%. How does Amazon compare? 56% of Amazon's 268 million monthly visits in October resulted in sale. So, again, like I don't think Amazon is is scared or we as Amazon sellers need to worry about all this traffic that's going to, like T moon and sheen, people are not really buying on there right now. You know things could, of course, change, but as of now you can. You could see that. You know, buyer intent is really lacking on those other websites. Bradley Sutton: Uh, speaking of Amazon, uh, this next article is from Variety. The title is Amazon to launch live shopping deals during black Friday football game on prime video. All right, so the very first ever black Friday football game is happening. Usually, you know, thursday, thanksgiving, Thursday, football is kind of a big thing. Now, the first ever Amazon black Friday game and it's going to be broadcast on Amazon and says deals are going to go live during pre game, half time and post game sales. All right, and there will also be one big limited time deal per quarter. Bradley Sutton: Now there's rumors about what these might be. You know some say it's like. You know, might be some big uh from beats by Dre and Lego and different things. Now you might think, well, you know that it doesn't. That's not me, you know I don't have my deals on there. But again, we've been talking about kind of like a move by Amazon to start having more deals with their prime video and their video assets, and even though this might not have regular third party sellers. Bradley Sutton: You know we're not going to afford uh, you know, a spot in this once a year. You know, you know football game. But imagine, you know if millions of people are watching football and you know a certain percentage of them are going to go to buy these beats by Dre, or these legals or these other things. Now, all of a sudden guess what? It's a you know, commercial time, or it's a break, it's halftime, they're on the Amazon app and they're buying something else, but now that they might go ahead and browse other other things, you know. So this is good for for Amazon sellers. Even though you might not be taking advantage of this exact kind of advertising, you are advantaged by it because Amazon is sending all of this new traffic directly to Amazon and hopefully you know that they can find their way to one of your listings if they start browsing, you know, while they're waiting for the second half to start, or something like that. Bradley Sutton: So, interesting, interesting things, how you know, the world of advertising for, for Amazon and the world of sports and entertainment is coming a little bit more together. Next, one article is actually just from you know, from my buddy, jeff Cohen's LinkedIn. I've been seeing this. You know multiple people post about this. I don't have access to this in my account but I wanted to, you know, show Jeff's post here because he was the first one that I saw talk about it. But on LinkedIn he says that Amazon post is going to soon support video. So Amazon post, you know, hopefully you guys are utilizing that. We've talked about how you can use the Amazon AI and the helium 10. I had to create images and captions completely automatically with Amazon or for for Amazon posts, but soon you're now going to be able to upload video. You know I personally have been seeing Amazon posts come up more in search results than in the past. Perhaps you've seen that before. So imagine if now in the search results you can see Amazon posts that have video. All right, so it's going to be pretty cool. Jeff talks about here in his his LinkedIn posts that he says that, hey, shoppers who interact with a post end up performing 45% more branded searches, and brands with 10 plus post have, on average, compared to brands with fewer than 10 posts, two and a half more time store visits and almost four times more followers. And so you know, the thought being that, hey, that's just with static images. How much more could, potentially, having video now increase your branded search and some of your traffic? So if you don't have it in your Amazon post section yet, you know, like me, it's probably going to come in the next few days for you. All right. Bradley Sutton: Next article is actually from car and driver First time we're quoting car and driver here in the weekly buzz and it's entitled Hyundai to sell vehicles on Amazon starting in 2024. All right, says looking for a 2024 Hyundai, look no further than your Amazon Prime account. Now, again, does this affect third party sellers? You know, maybe, maybe not. I just thought this was an interesting kind of like article here, because that's just kind of crazy If you think about where things are going now. Basically, this article is saying that, hey, you're going to be able to like, pick your color and everything. You're going to use the buy box. There's going to be different dealers that maybe have different offerings. Different dealerships are now playing the game of fighting for the buy box like arbitrage sellers. There's no, there's no haggling here, and I just think it's like kind of like fascinating where the world of online commerce is going to. You know, buying brand new cars online is not new, but Amazon obviously is going to be the biggest website ever to sell new cars. And who knows, you know, maybe I'm just waiting for the first dealership to make a mistake on their coupon and they don't realize there's some coupons or deal of the day stacking and I'll be able to get a new Hyundai Santa Fe for like 50% off or something. My very first ever new car was a 1999 Hyundai Elantra. So yeah, I kind of only drive like he is and things now, but I still love my Korean car. So, who knows, maybe I might be one of the ones to be one of the first ones to buy a brand new car on Amazon. Bradley Sutton: All right, that's it for the news articles this week. Actually, not that much going on Now. Before we get into the helium 10 new feature alerts, I wanted to call attention to a couple of newsletters. I've never really been one to promote newsletters, never even had my own until a couple of weeks ago, but there's only three newsletters that I subscribe to, or that I actually read out of all the ones out there, and so the first one is actually the billion dollar sellers newsletter. All right, so that's made by, obviously, kevin King from the helium 10 elite program and the AMPM podcast. It's very, very valuable. All right, there's not BS in here. There's actionable strategies. There's not a whole bunch of fluff. A lot of humor in there, though. So if you guys want to get strategies that you can use right away and some no BS newsletter, go ahead and go to h10.me forward slash BDSN. H10.me forward slash BDSN. Completely free to subscribe to that newsletter and a lot of great stuff. That's the first kind of like outside newsletter I ever read in my life, just because it's the only one worth it to me. Bradley Sutton: Another one that I've been subscribing to for a little while is made by Pacvue's own Melissa. All right, so this is on LinkedIn and this is called commerce accelerated. So if you guys want to subscribe to it, go to h10.m/melissa. Another great newsletter. A lot of advertising in there and a lot of, you know, high level strategies as well as stuff that affects, you know, third party sellers. The last article was a recap on Amazon unboxed that Melissa was at, and so I highly recommend subscribing to that newsletter. And then, of course, you know shameless plug. The last newsletter is the new weekly buzz newsletter that I'm doing. It's not just like a transcript of this weekly buzz. I go break down all of the news articles and have some video on there and some other. You know strategies as well. So if you guys want to subscribe on LinkedIn to my Helium 10 weekly buzz newsletter, just go to h10.me/newsletter. h10.me/newsletter. All right, now let's get into the Helium 10 new feature alerts. Every week, we are launching new tools, new features, new functionality. A lot of it comes from you, the users. So what do we have cooking for this week? Even though it's a short week, we still launching things. The very first one I want to talk about is for Cerebro and Magna, and these are custom filters. Bradley Sutton: This has been asked for by a lot of you out there and you know you guys all have maybe your own strategy of how you run Cerebro as part of your process, like right, like maybe. Hey, I'm going to analyze, you know, 15 different niches and for everyone, one of my criteria. For example, what do I have? Here I'm showing a search volume of a minimum 400. And then a minimum number of one competitor. Maximum two are ranking between one and 20. And these keywords have a title density of three, like, like. There's like six filters that I'm using right there. Now, if you're having to do this search 10 times a day, right, because you know you're just doing some bulk research, it's probably a hassle for you to have to, one by one, re-enter all of these filters in. So now what we have is, once you enter some filters, at the very bottom of Cerebro, you are going to want to go ahead and hit this button called save as filter preset, right. And once you hit that button, another window will come up allowing you to go ahead and put a preset name and you can say, hey, this is my, you know, keyword research version one or whatever. And now this is going to show up as a one click filter at the very top of Cerebro, so that when you get into Cerebro, you enter the ASINs, you can just hit one button and it automatically populates your filters. Same thing for magnet. All right, let's say I have this process where I'm like hey, I out of all these keywords from what came out from, you know, these thousands of keywords that came out inside of my magnet search show me everything that has 500 search volume, that's at least three words, and that there's only 300 competing products for this keyword. Right, again, it might take a little bit of time to enter all these filters in. Once you do that again, just hit the save as filter preset and what's going to happen is you can just name this filter and then now, when you enter in, go into a magnet search, you are going to be able to just, you know, hit that button and your exact filters are going to come out. Bradley Sutton: The next and the only other update for the days is for those of you who are on the Helium 10 supercharge. You know, plan our supercharge plans for like eight, nine figure sellers. You guys have some pretty crazy graphs that you're going to be able to do, all right. So on your insights dashboard you're at the very bottom there's a, there's a button that says add a chart, right, you know everybody else has access to this too, but you got supercharged members have access to kind of like a crazy, crazy next level charting system. All right, and this is just the beginning. Bradley Sutton: So it takes you to a new page and then basically, what you're going to want to see is you can choose any two metrics that you want to compare, like, hey, I'm going to compare my ad click through rate with my unit soul. I want to compare RoAS, ACoS, ad spend and net profit. You know, all in the same chart. I want you know the dates to be preset. At this. I mean, like, pretty much, you're going to be able to now take anything that is in your, you know, helium 10 account, which comes from seller central, obviously all of your data, and then start putting it on graphs and tables and compare different things that you normally wouldn't be able to compare, because a lot of again, why do we have this? A lot of people were saying, hey, I love the data that's in Helium 10, but I end up having to, like, download it into Excel files and make my own power points and reports. No longer you can just compare anything you want, download the graphs and, and you know, make tables, et cetera. So that is for supercharged members. All right, that's it for the Helium 10 new feature alerts for this week. Bradley Sutton: Last up, we have our training tip of the week and it's actually a PPC training tip, and it's with a guest speaker, mina Elias, who you guys all know and love, and this one is going to be about how you can audit your account. Like, maybe you haven't been paying enough attention to your PPC, well, how can you go in there and give it an audit, mina, let us know how. Mina question that we've gotten from our audience is hey, you know, I've been running PPC for a while. I'm running it on my own for now. How can I run like an audit to know if I'm doing well or not? What are the things that you look at so that somebody can really understand like, hey, I'm doing excellent. Or you know what? I need some improvement here and there? Mina: Yeah, so I'll walk you through our audits and basically how I do an audit like step by step. Step number one I'm looking at portfolios. Are you organizing your products into portfolios, you know? Do you have like multiple child ASINs that are that have different campaigns, or are you lumping all of your, your child ASINs into the same campaigns? So then I would create the portfolios. Mina: Next is my campaign naming convention. So are the campaigns named? Easily? For us it's like product code space dash space. You know the type of the ad, like close match, loose match, complements or substitutes, if it's auto, broad phraser, exact, product targeting, expanded ASIN, so what's the type of the ad? Space dash space. And then it's like the purpose of the ad. So if it has a purpose like ranking or you know branded, something like that, if it's like brand, brand name, and then you know space dash space, the source of the keywords, and so that's like if it came from helium 10 or if it came from the search term report or if it's like a main keyword or something like that. And that allows me to sort through campaigns pretty quickly, because whenever I'm looking at like show me all of the performance of my, like exact, you know keyword campaigns, then I can just type in exact in the search and it pops up. Mina: Next I'm looking at the budgets of the campaigns, especially for campaigns that are either running out of budget or have a good row as. So if your campaign has a low a cost or a good row as, there's no reason that the budget should be low, even if you feel like, okay, my budget's $50 and I'm only spending $25 a day, it doesn't matter. Because what I've noticed is if I go from 50 to 250, I'll go from spending $25 a day to $80 a day, and if the ACOS is good, then you're just going to make more sales with the good ACOS it's definitely worth trying. And then if you're running out of budget, obviously that's also red flag. You should always control your spending based on a bid level. So lower the bids to spend less, as opposed to capping, you know, your spend on a budget level, because that I've seen just kind of effects performance negatively. Mina: Then from there I'm going to click into the campaigns and I'm going to make sure that each of them have only one ad group. What I've noticed is multiple ad groups cause like, let's say, you have $100 budget, it could be $80 to one ad group and 20 to another ad group Again doesn't make any sense. I don't know why it happens, but it's something I want to avoid, because it could be that the $20 ad group is the one that has the better row, as but Amazon is. Primary objective is to make you sell more. And then, once I'm in the ad groups, the next thing I'm looking for is how many keywords do you have in there? If you have, you know, more than five keywords, I start suspecting that you might have keywords at the bottom not getting enough like budget. So I'll just sort by sales or sort by spend and then I'll see. Okay, you know keyword number one, two, three, four, five, they all have sales. But like six, seven, eight, they have like one sale in the last 30 to 60 days. And then keyword number nine onwards, they don't have any sales. So those keywords are all areas of opportunity. If I pause those keywords in that campaign, move them to, you know, create a new campaign with those keywords, give them another, another chance. With a good budget they could end up spending a lot more money on making sales. So that's the next thing that I look for. Mina: Then I go into the placements tab. So, you know, do I find any placements like top of search or product pages where the ROAS and the click through rates are significantly better than they are in the rest of search? So, for example, if I look at, you know, in a campaign, I look at the placement tab and I see the top of search has like a 8% click through rate instead of like a 0.4 in rest of search and it has like a 7x ROAS instead of a 3x ROAS. What I'm going to do is I'm going to increase the bid by placement, you know, by 25% or something like that, just a small number, to what I'm telling Amazon is, if my bid is a dollar, I'm allowing you to spend up to a dollar and 25 cents. If it means that I'm going to show up on the top of page one, because, you know, I've seen, based on the data I'm converting, well, there, then I'm going to go into the targeting tab or the bulk sheet. You know, if you don't know how to use the bulk sheet, just stick to the targeting tab. Mina: In the targeting tab I'm sorting for keywords that are not profitable, so only exact and product targeting. I'm going to, you know, just do either two types of keywords. One where I'm like orders equals zero and spend is greater than a certain number. So orders equals zero means it didn't make me any sales and I spent money. Let's say I spent more than $15, or like half of my product costs, with no sales. Mina: I'll tell you how to handle them in a second. So those ones, I'm going to lower the bids or eat or pause them. You know, if it's spent $30 in the last 90 days and it didn't make any sales, just at this point it's not going to make any more sales. It could in the future, once you conversion rate significantly higher, but not right now. Mina: So, and then the other thing is okay, I'm going to just sort by a cost. So show me everything that's greater than 75% echoes and again all of those. And warning guys, you know, for anything that's greater than 75% echoes, do not touch things that have a really good, like a really high number of sales, because the ACoS could be bad but in reality it could be driving a lot of sales, even on the organic side that it's just not being attributed. So again, ACoS is high. I'm going to lower the bids and then vice versa, I'm going to sort by anything that has like a row as greater than, let's say, 5x, for example, and then I'm going to increase the bids of all of those keywords, meaning I'm willing to show up higher in the search. And you can always do like a cross check with you know cerebral and see where you're ranking organically for those keywords. If you're ranking organically and sponsored high, you don't need to increase the bids, but if your organic and sponsored rank is low and your row as is good, it's worth trying to increase the bids, get more visibility, more clicks and more sales. Then I'm going to go into the search term report. That's the final piece. And in the search term report, again two directions. Mina: Number one keywords that are not working. This is for auto broad phrase and expanded ASIN. The reason is for a broad keyword, it could be 30 different keywords that are being triggered in the search terms that are, you know, resulting in bad performance. So maybe five of them, 10 of them are bad, like low row as or spending, no sales, and then five or 10 are very good. So you want to keep the good ones and then negative the bad ones. So, again, a filter sales equals zero, spend greater than $15. Mina: Take all of those keywords and go into the campaigns and add them as negatives, negative, exact, and then you know a cost greater than 85%. Again, be careful for keywords that are generating a lot of sales. But I can take all of those keywords, add them as negatives in the campaigns and then vice versa, I can identify any keywords with like greater than five RoAS. Take all of those keywords, find which match types they're not currently being targeted in. So maybe they're in broad, they got discovered in broad but I'm not actually targeting them in an exact campaign or a broad campaign or whatever. And then I take those keywords and start launching them in new campaigns so I can get more visibility on those keywords. But that's essentially what I'm doing, that, step by step, awesome. Bradley Sutton: Awesome, all right guys. So if you want to get more tips from Mina about how to you know run PPC, make sure to check out his company and hubhealium10.com. You can look for Trivium. Or if you have a platinum account or higher, make sure to check out PPC Academy. It's in your learning hub on your Helium 10 dashboard. He's got tons of great modules there. Mina, thanks a lot for joining us. Mina: Thanks for having me All right. Bradley Sutton: Thanks very much, Mina, for that, and thanks to all of you guys for tuning in. Hope you guys enjoyed this edition and we'll see you next week to see what's buzzing.
In this episode, Mina Elias, founder of Trivium Group, an Amazon ads agency, shares his expertise on utilizing Amazon DSP effectively. He delves into the intricacies of DSP, explaining its differences from Amazon PPC, how to structure campaigns, and the various audiences, creatives, and placements available. Mina also offers insights into the types of brands that can benefit from DSP and provides valuable tips for maximizing its effectiveness. Whether you're new to Amazon advertising or looking to optimize your current strategy, this episode offers essential insights and actionable advice.Free full account audit and personalized strategy for your business - http://tinyurl.com/d3vr64tj
Get set to sail through the bustling holiday season sales with ease and finesse as we bring you this month's TACoS Tuesday PPC expert, Mina Elias, Founder of Trivium Group. Ready to divulge his invaluable strategies tailored for Black Friday, Cyber Monday, and the entire holiday season, Mina introduces us to the art of optimizing ads. Listen closely as Mina recounts his own experiences and shares the lessons learned from past mistakes to ensure you make the most of your holiday sales. Whether your product is a Black Friday hit or not, we've got the perfect strategies to maximize your sales and click-through rates. Discover the clever technique of adjusting your bids to your benefit and the smart way to maintain your spending within limits. We reveal some hidden gems on best utilizing the holiday season with budget recommendations and crafting holiday-specific ad campaigns. Finally, we get into the world of Amazon DSP, providing insights on increasing conversion rates. Uncover the secrets of the optimal spend and timeframe for DSP, learn about bidding strategies for supplements, and also evaluate the effectiveness of Google ads. As we wrap up, we share some valuable tips on targeting long-tail keywords, setting and increasing bids, and making the tough choice between what ad types are top priorities. Tune in for these expert insights and make the most of your holiday season Amazon sales! In episode 503 of the Serious Sellers Podcast, Carrie and Mina discuss: 00:00 - Black Friday, Cyber Monday, & Holiday Amazon PPC Strategies 00:13 - Amazon Prime Day Feedback 04:01 - Sales And Advertising Strategies for Seasonal Products 04:52 - Bidding Strategy for Holiday Shopping Events 10:53 - Split Testing for Main Images 13:57 - Holiday PPC Budget and Sponsored Campaigns 15:14 - Adjusting PPC Budget for Holiday Season 23:07 - Custom Images in Sponsored Brand Ads 26:53 - Running Amazon DSP 31:42 - Amazon Rank and Bidding Strategy 34:08 - PPC Strategy for TACoS and Keywords 35:09 - PPC Strategy for Improving Conversion Rates ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: Today we're talking with Mina Elias from the Trivium Group and he's going to give PPC strategies for Black Friday, Cyber Monday and the holiday season in general. This and so much more on today's episode. Bradley Sutton: How cool is that? Pretty cool, I think. Not sure on what main image you should choose from, or maybe you don't know whether buyers would be interested in your product at a certain price point. Perhaps you want feedback on your new brand or company logo. Get instant and detailed market feedback from actual Amazon Prime members by using Helium 10 Audience Just entering your poll or questions and, within a short period of time, 50 to 100 or even more Amazon buyers will give you detailed feedback on what resonates with them the most. For more information, go to h10.me forward. Slash audience. Carrie Miller: Hello everyone, welcome to another episode of this Serious Sellers Podcast by Helium 10. I'm your host, Carrie Miller, and this is our TACoS Tuesday, where we answer all of your PPC questions. We have an expert guest who's going to help answer all of your burning questions, especially for the holidays. Today on our show, we have Mina Elias, and I'm so excited to have him on. He's an expert in PPC and so I'm going to go ahead and bring him on. Mina: What's up? What's up, guys. Carrie Miller: Thanks again for coming on live with me. I'm so excited you're here. Mina: I know. Thank you for having me. It's been a minute since I've done a TACoS Tuesday. Carrie Miller: Yeah, do you want to just introduce yourself a little bit, so everyone knows who you are, and a little bit about you and your agency. Mina: Yeah, my name is Mina Elias. I'm the founder of Trivium Group, which is an Amazon agency, amazon marketing agency. We handle pretty much everything on Amazon for brands. I started as a supplement brand in 2018, using Helium 10 religiously, of course. I grew and scaled that brand to over a million dollars. It's called MMA Nutrition In 2021, there was a very large demand for people coming to me saying please run my PPC and stuff like that. I ended up starting an Amazon ads agency. Initially it was just Amazon PPC. Now we do PPC, DSP, SEO, creatives, helping brands launch on Amazon all that kind of stuff. I actually worked with Helium 10 on their PPC course. If you are a member of Helium 10, if you haven't checked it out yet, you should definitely check it out. It is a full, thorough course. Me and Vince Montero did it together. It's like beginner all the way to advanced. It's everything that I do in our business for managing ads. I love sharing everything that we are doing and learning. We have about 150 brands under management, 80 people on the team. We're learning a lot every day and Amazon is changing. I know that it's hard. When I started out, it was very hard for me to know what's good and what's not good. I'm here to share my experience and then hopefully it benefits everyone. Carrie Miller: Awesome. Well, thanks so much. I have some questions prepared here for Meena that are more holiday oriented. This should be a really good episode. Here's the first question what is your Black Friday, Cyber Monday strategy? Mina: Cool. I love talking about this because on prime days and Black Friday, cyber Monday, I mean one wrong move and you could end up losing all of your profits. The reason I say this is because that happened to me multiple years in a row, at least two years in a row, where I was following the strategy of spend a lot of money on ads, do deep discounts and then you're going to sell four times more on Black Friday, cyber Monday or Prime Day. I did sell four times more, but I also spend way more and it resulted in me losing money or not making profits those days. There's two categories in which products fall. One category is they do very well in Black Friday, cyber Monday and Prime Day. I'm talking like expensive products, giftable products. You should know your product. If you don't, I suggest that you go into Helium 10 and you can see the performance historically of product sales over time, and I think Bradley did a video on this. It's on my YouTube channel, just Meena Elias. You'll find a video of me and Bradley and he uses X-ray and cerebro to show you historically how has this product sold and if you notice that certain products or you don't know if your product is going to sell a lot and you notice that there's a spike, then you're like, okay, my product might fall into that category of it's going to do really well Black Friday, cyber Monday. So if you're in that category, I'm going to give you the strategy which is leading up to Black Friday, cyber Monday or any Prime Day. You basically want to increase your bids. You know that you're going to do a deal, so you want to increase your bids and get as much rank as you can, because during Black Friday, cyber Monday, you're probably going to have to decrease it a little bit because you might not be able to handle the volume of the spend that's going to happen from all of the additional people coming in onto the platform. So you're initially increASINg your bids 30 days before you know you have a deal coming. The day of, you know the day before, I would say, and then the day of and then day after, you're going to lower your bids a little bit, probably I would say by 10%, nothing crazy and you want to check frequently that you're you know how much your spend is and you want to make sure that it's not out of control. There's also guardrails. I wouldn't do account level budgets, but if you have a software, you know you could do some sort of automation where it's like if you hit a certain spend in that day, then you know, lower your bids or your budgets by certain amounts so you're not overspending Again. Mina: The thing that I learned the hard way was, you know, I would, on average, sell $2,000 a day. The Prime Day came, black Friday, the 7th of Monday came, I sold $4,000, but instead of spending an average of, like you know, 400 to 500, I spent 1,500. And that extra 1,000 or whatever in profit that I was going to make because of the sales, it all went to ads and I ended up not making as much money or losing money. And you know why would I do that? When I'm just like selling more units and now I have to order, you know, more units faster. Now, if you're not in that category, what I would do is you need to have a very focused strategy on organic only. So 30 days prior to Black Friday, cyber Monday, you're going to increase your bids again, but the day before like, or maybe even two days before leading up to the day after those days, I cut my bids by 30%, and we do this across all the brands, so it's a significant cut, which essentially means you know if someone is clicking on your ads, you know they're probably like deep, they're not like window shopping or anything like that. They're probably on page three or something like that. And it's cool because you know people are going to, who are scrolling that much, might be interested in buying. And what I've noticed is, even by cutting our ads by 30%, they will probably our PBC spend will probably be more, like 10% more than what it usually is, but as a result we do get an increased amount of sales. It's not the same as if our bids were high. So we'll maybe sell 50%, 70%, 100% more than what we usually would sell in a day, but you know we'll have our ads spend the same and so all of that difference is net profit. Mina: And so you know, if your strategy is, if you're not the seasonal product, black Friday, cyber Monday type of product, you want to cut down by 30%. But if you are, then you're going to have a deal and you're going to probably only cut by 10%. Those perform exceptionally well for products like that. So we've had giftable products that were 45 and we brought them down to $35. We've had coffee makers that were $300 and we brought them down to like 260 or something like that, to 59. And that coffee maker, I think, did $70,000 in one day, wow, yeah, we had a card brand, a card holder, that did like a million dollars between both prime days. So when you have a giftable product, when you have an expensive product, something that people wait for deals to buy, you can make a lot of money and definitely utilize the deals that you know prime day deals or Black Friday, cyber Monday deals.And then one more thing that I didn't mention for both of those is if you do plan on like showing that you have a lower price 30 to 45 days before Black Friday, cyber Monday or Prime Day, increase your cost, your sale price and let's say you're a $30 product, bring it up to 35 and then, right before you can drop your price back to 30 and it will show that you have had the lowest price in the last 30 days. So, on top of like a deal, it'll show that you have the lowest price, or, if you don't have a deal, it'll show that you have the lowest price, which some people might think that it's a deal. That's essentially what we've been doing. And then another thing to consider is what are the things that you can do to improve your click-through rate during those periods which are going to be your sale price, your main image and your reviews? Those are the top three things that can influence your click-through rate. The higher the click-through rate, the more you're taking advantage of all that traffic that's coming in. Mina: And so, main image, the time to split test this probably now, because you have about a month until Black Friday, Cyber Monday. You know, with price testing, see how far you can go up right now before actually having a significant impact, because then when you go down you can have a deal and you don't have to go down as much. If you raise your price by 20% now and you notice that your sales and your profits are pretty much the same, when you do a 20% off in Black Friday, Cyber Monday, you're going to get all that much more profit because you're having more sales at the same price. And then, if you're at a 4.2 stars, do whatever it takes between now and Black Friday, cyber Monday to hit a 4.3, because once you hit the 4.3 and you have 4.5 stars, I've seen click-through rates go way up and traffic you know, paid and organic significantly improve. And just a note for everyone, higher click-through rates means lower cost per click, that's. I mean, I don't know why that's the case. My theory is that Amazon views higher click-through rates as better experience for shoppers and, as a result, they want to reward you and allow you to spend more money. So if you're looking for one way to get more free sales through organic traffic or more sales at a lower cost, through a lower cost per click, work on click-through rate. Carrie Miller: So would you say, to do the manage my experiments, to do split testing for those main images, or how do you usually split test? Mina: You know, manage my experiments has not been that reliable recently and I updated my main image and I did manage my experiments and I noticed that for one variation it said that the old one is better and then for one variation said the new one is better. So I said you know what? I'm just going to test putting the new one up and I know what my click-through rate has been the last month. Let's see what's going to happen the next two weeks. So I added the new image and click-through rate went up by a lot. Oh wow, yeah, I mean, and it was against kind of what manage my experiments said. So I think the ultimate way to split test is just, you know, use something like you guys have a poll feature right, yeah, yeah, audiences. So use Helium 10 audiences, get some preliminary data and then you know, if you feel a little bit more confident and you're like, okay, cool, like this image is definitely better than my old image, then go ahead and just like test it. Worst case your click-through rate goes down for a couple of weeks. No big deal, you can catch it pretty quick. I would not make any decisions until at least seven days because you need like one full week cycle so you can look at the average of the click-through rates before, average of the click-through rates after and then say, okay, you know, after it's definitely worse, because for me, Monday the click-through rate could be 0.4. Tuesday could be 0.28. Wednesday could be 0.43. You know what I mean. So that's how it just fluctuates. No one knows why. It's human behavior, you know. None of us you know behave in a predictable way Like you know, at least that predictable. So it's okay, like just let a full week cycle go by. Carrie Miller: Do you have some tips Like are there certain things like maybe if you have multiples in a package should you show all of them, or what are some kind of tips you have for those main images that you've seen, kind of better performance on the click-through? Mina: Yeah, great, great question. So for me, I think what I've seen is the sale, the selling points, like the, the USB, the selling point being visible and you showing that you're better than everyone else just from the main image. And so when I, when I put a bunch of you know like products next to each other, my competitors versus me, like I know that I'm looking for a product, not a lot of people take advantage of the text on their, on their boxes or on their products. So, for example, let's say you know you're selling like flip flops, the cloud flip flops, so you can have the flip flops and, and you know, in an angle whatever. Or you can have the flip flops put on top of a box, a fake box, and on that box you have two sides where you can write text and it says, like you know, the softest material on the market or whatever a hundred percent recyclable stuff like that, right, because you can have that text on the box that you couldn't have actually have on your package, and that box probably doesn't exist. You know you're probably shipping it in a, in a clear bag, but no one is going to pay attention to that detail and and you know, at the end of the day, they're going to get your your slippers. They're going to look this, you know they're going to look like slippers. Mina: So for me, my, my product, my electrolytes if you go look at it on Amazon, it's like shinier. There's text on the cap, there's like some different logos that show that actually don't exist on the bottle and when they do get the bottle it looks very, very similar. There's just a few things, and those few things those are the differences that when someone types in a keyword and they're looking, you know they're browsing, I catch their eye because I have, like some elements outside of the product that are eye catching and I have some text on the product that, like they're looking at all like this is an electrolyte powder, so this is an electrolyte powder with no sugar, with no carbs, and it has this and it's made in America and it's all of these things on the label and so they're like they're convinced to click on me without having to read like title or anything like that. Carrie Miller: Wow, that's amazing. Mina: Yeah, they're just心 restoring, etc. You have to get creative in that one, and so just think about what your product is and what are some elements that you can add around the product to make it pop. And then you utilize packaging with text to make your main image an infographic instead of a main. You know, like if you could make your main image an infographic? That's what I'm getting at. Carrie Miller: Very interesting. Okay, thank you for sharing that. That's a really good info. Okay, let's go on to the next question here. Let's see, I think you kind of asked well, this is for holiday season, so how should I adjust my PPC budget for the holiday season? So, in general, like you know Q4, there's more spend. What budget recommendations do you have? Mina: Yeah. So again like if, if, if you don't know historically how much your budget goes up by, what I would do is I would go, I would go into helium 10 and I find the increase in sales you know from my competitors and I would probably budget 50 to 100% like growth in my ad spend based on what I'm seeing. So let's say my competitor goes from selling 100 units a day to 200 units a day during during that season. Then I'm going to take, you know I'm spending $1,000 a day on ads. I'm going to go to 1500 or max 2000. That's kind of my range of of increase in ad spend and I'm obviously going to do it slowly and make sure that my revenue is growing, you know more, so that I'm left with net profits. So that's another point is to make sure that you are tracking your net profits. So net profits is your sale price minus your Amazon fees, minus your cost of goods sold, minus your advertising you know advertising spend and then obviously refunds and reimbursements take that into account and that's your net profit. You know, on Amazon, excluding, like your own, like cost, you know VA's, whatever, that kind of stuff. So make sure that you're measuring that because that's the, the like, the true number of, like how much you're taking home. And as that number, you know, is increASINg, you can increase your, your ad spend. And you know, hopefully, because at the end of the day, like I don't care about selling three times more in Q4. And then you know, my net profits the same. Mina: I'd rather sell four times less and have the same net profit because it's easier on my cash flow. So that's how I would. I would adjust my budgets Now. If you have historic data and you understand how your sales perform, then you can do it based off of your, your sales growth. Again, if, if you're like, not your spend growth but your sales growth, so if your sales have historically gone up by 80%, then I'm I'm, you know, going up by 40 to 80% on my ad spend. I'll start by going up 40% and then notice how much my sales went up, cause if I start going up by 80% and my sales are on the by 60, I'll scale it back down to 40. Because, again, I want to keep that gap big enough so that I'm making more profit, taking more money home. Carrie Miller: That's a really good point. Yeah, profitability is the most important thing at the end of the day. Yeah, another holiday specific one. What are some strategies for creating holiday specific ad campaigns and promotions? Mina: Yeah, so this is. I mean people are not going to like this answer, but every single time I've tried to create anything that's holiday specific has not turned out well. So sponsor products ads work amazing. Every time I start, I try doing a holiday sponsored brand, which is you know the Christmas tree with the products surrounded and you know that kind of stuff like Christmas vibes, I don't know what it is. My theory is that people on Amazon see that as an ad and they're like I don't want to click on an ad but they see sponsor products as like a very like organic thing and they're like oh, I didn't even know that it was an ad so. And then I've tried it with DSP too, and that one was painful because we have to come up with like 16 different sizes for each creator. Carrie Miller: Oh, yeah, yeah. Mina: And so we tried a lot of it and it did not outperform regular you know our regular standard ads so I wouldn't worry too much about you know. Creatives for holidays, okay. Carrie Miller: I've. We've got a lot of questions in here, so I'm going to start pulling up some of these questions from the audience. Um, rick, I hope you said your name right. What is, or what are your rules to stop sponsored campaigns when a keyword does not perform as desired? Mina: Okay, so usually, if I'm, if I'm trying to be aggressive and grow, it is about the same price as my product and no sales. So if I have a $30 product, if I spend $30 in no sales, if it's an auto broad phrase or expanded ASIN, I'm adding it as a negative. If it's an exact, I'm lowering the bids and I'm going to lower the bids consistently until they either stop spending money or they're profitable. But more than likely, you know, they're just going to stop spending money. But I'm just giving it a chance to be on page four and if someone finds it and clicks on it, they're likely to convert. So that's, that's my strategy. If I'm going aggressive, if I'm trying to be conservative, it'll be 30 to 50% of my sale price. So if I have a $30 product, anywhere between 10 to $15 and spend and no sales, then I'm going to add it as a negative or positive. Now, if you notice that there's a lot of those and if you notice that you you know you went in and you're like, okay, cool, $15 and spend in no sales, I'm going to add it as a negative or lower the bids and you do that and you're left with very little and you feel like you know, like it's not your sales, your sales are not there. You probably have a conversion rate problem. So your problem is more yes, kill the bleeding. So $15 and spend no sales added as negative. Stop spending money on it. Mina: You know you can't help it, but focus on your. You know, with your current ads being the same, that your TACoS like gets cut in half by you doubling your conversion rate, because then from there you can start removing some of the negatives and retesting them, or just taking the negatives and relaunching them in newer campaigns and seeing if they're going to be able to get it, and then you're going to perform Cause. A lot of times it's like a balance between conversion rate and ad spend. So here at this ad spend, you know, and this conversion rate, I'm fine. Now, like you know, this conversion rate, now I'm not profitable. So when my conversion rate goes up, I can spend a little bit more. Conversion rate goes up, I can spend a little bit more. It's like a balancing app. Carrie Miller: That's a really good point. You know that. You know you got to look at your listing too. Is it the most optimized, or your images the best they could be? I mean even just your main image, the way you were talking about. You know adding those different things on the packaging, that's um. You know little touches that make a huge difference. So that is really good. You know not all. You know you can negative the keywords, but then you know they might not be bad forever. So it's really good. Mr techie says, PPC strategy help required. Selling a product in Indian market and then I launched it in the US Market. Have 60 plus feedbacks. My ACoS is 150%. I was running exact match, but conversion rate is negative 7%. Mina: So not sure what the question is, but yeah, yeah, can you, can you clarify the question? And then I mean, if your conversion rate is 7%, I mean ACoS really doesn't matter to me Tell me what your TACoS is. That's like maybe gonna be a little bit more indicative. Tell me what your, you know your margin is and what your TACoS is and what your conversion rate is like overall on the listing and I can maybe help you a little bit better. But I mean, if you're, if you just launched, it's more than likely your conversion rate is low. Having 60 plus Feedbacks or reviews, I'm assuming, is not enough. Also, running exact match alone isn't great. You can run broad phrase and exact and auto and expanded ASIN and whatever is working. You know you can keep that and whatever is not working you can pause it or add it as a negative. Mina: And the goal is to you know, across all the different Add types that you have match types and all that kind of stuff, to find just a bunch of winning keywords. You start off, let's say, with a hundred dollars a day in budget and you know you launch a hundred dollars a day worth of ads and maybe ten dollars of those ads are profitable. So the other 90 you're gonna kill and then launch a new 90, and out of that 90 there's 10, and so now you have 20, that's working, 80. That's not working, you know. Kill that 80, launch another new 80, now you have maybe 30, and you know, and so on, and so you're just trying to stack up like More keywords that are profitable and they're working, and then kill the ones that you tested but didn't work out, and again, all of them will work better if your conversion rate is higher. Carrie Miller: Yeah, that's a good point. I think he said something else a little bit. I've already spent over 3,000. My sales are around 1800 through profitability, though Profitability is very low. So I think you kind of gave some good advice there. So so let's see. Bradley has a question. He says are you 100% of the time doing custom images for sponsored brand ads and if so, what kind of images are working well? Mina: Okay. So the one, the one image that I've seen perform really well and yes, I am doing custom images for sponsored brand 100% of the time the one image that I'm seeing work really, really well is Like something like social proof. So people that are on Shark Tank, people that you know, were like featured on, like there was a creative one where it was like the product and then like put on the cover of Forbes, you know, like with a magazine of Forbes, like next to it. We've seen like stuff done with an influencer, like really big influencers Hillary, dove, Halle Berry, you know who are like celebrities. So social proof is what I've seen Works incredibly well and you have to do it in a way where, like it's, there's no like text, so you can't just do like a bunch of like logos and stuff like that. I don't think they're gonna allow that, but that is what I've seen works best. Everything else has worked kind of Okay, you know, like similar sponsor brands in general and you know I hate to say this, but sponsor brands in general, they seem to not perform that well. They seem to just spend more money and not generate sales. So I'm a hundred percent an advocate for sponsor brands for your own branded search terms. But the second that I start going into like sponsor brand for other keywords. What I notice is it's like the people are clicking on sponsor brand and sponsor products, spending money and not and it's not generating any more sales. And we've tried it where our organic and sponsored is low. So there's. You know there's no chance they're coming into our listing and we try and run a sponsored brand and They've. They've done Okay, they haven't done great. Carrie Miller: That's interesting. Okay, the next question how you mentioned in one of your videos that you use same keyword in multiple campaigns, does not, does that not cannibalize the keyword? Mina: Yeah, so the only time I'm using the same keyword in multiple campaigns if they're if the match types are different and it does not cannibalize, and I'll explain why. So when you have a keyword in broad, that keyword triggers 50 different searches, 50 different search terms, right, if it's in phrase, it triggers 20 and if it's an exact it triggers one, and then these are, just, like you know, rough numbers. So it let's say that you know you have the same keyword in broad phrase and exact, this keyword in broad is gonna show one of 50 times. Now, if you have a hundred dollars a day budget in that campaign and a one dollar cost per click, that that means that it's gonna show across those 50 keywords twice per keyword. You know you're gonna. It's gonna, you know, be two times per keyword in 24 hours. And then you know for for the, the like phrase, it's gonna be five times per keyword and then for the exact, it's gonna be whatever, however many times, you know a hundred times for that keyword. That's, if you reach a hundred dollars, they and spend, and so you add that up, right, two times, five times. You know, and let's say, 20 times in 24 hours. They're not gonna compete with each other like there's there's so much time in the day. An ad could be showing up, you know, every minute. So it's like there is. They're usually in different match types, not gonna compete, and if they do happen to show in different times, from my understanding the the one that has the highest bid is the one that's gonna show up. So it's not a big deal. I don't think they compete. I just think like, statistically, you have something that shows up twice in 24 hours, five times in 24 hours, 20 times in 24 hours. What is the chance of them running into each other? Carrie Miller: Yeah, that's true. Okay, so Jeffrey asked what's the minimum amount of Spend needed and the minimum time frame you recommend for running DSP? That's a really good question. I've had this question a lot recently. Mina: Yeah. So I would say 2000 a month is would be the bare minimum and that's just kind of enough to cover like some loyalty or retargeting campaigns. And the minimum like in the first 30 days, that's when you're still getting data, and then in the second 30 days, that's when you're starting to optimize. So within 60 days you should start seeing like the true results. So I would say the minimum at spend would be 2000 and then the minimum you know amount of time should be 60 days, and then 60 days that's if you're like running it with someone, that's like experienced and they know what they're doing. If you're doing it yourself, it's probably it's gonna be longer. You know more, like 120 days because there's a lot of things that you have to tweak to get it Right. But yeah, I mean it doesn't have to be a lot of ad spend. I think you can get retargeting down with 2000. You just have to figure out which Placements work the best. So for me it's been usually Amazoncom, desktop, mobile web and mobile app. Creatives has been responsive, e-commerce has performed the best, and then audiences are Like sometimes 30 days is enough, 30 days retargeting. Sometimes you have to go with like 60 days retargeting. So it just depends on how many people are coming into your listing. For an audience to be created on DSP, you need at least a thousand Unique visitors a month to create an audience awesome. Carrie Miller: Okay, the next one is how are you using the bidding strategy for supplements and are you getting good results? Mina: First for supplements, the way that, like I work, from long to long, tail up, like from from long, like long term, like um, low, low search volume, all the way up because lower search volume are easier to win. And so my strategy is, you know, going to helium 10, I put in my, or I go into, like you know, the search results on on Amazon type in my main keyword, open up X-ray. I pull up the top 10 competitors, launch them in cerebro. Then I set up some settings, so I would say like a minimum of 500 searches a month, minimum ranking competitors seven or eight out of the 10. Um, and then maximum position, 60. Um, and so now it's showing me keywords that are relevant to most of these competitors with decent search volume and they're not ranked a super low. And then from there I have my core list and I take that core list and I start launching. Mina: I launched the big ones initially just to get relevancy and to get a lot of indexing for for a lot of different keywords. I'll watch this broad phrase and exact, but I start with the lower search volume keywords and I put them five in a campaign, one in broad, one in phrase, one in exact, and I'm gradually launching them and I start with a bid that's lower or around the suggested bid. Sometimes the suggested bid is $5. So I'll just start at you know, a dollar or $2. Anyways, and then I can always inch my way up, and so from there I wait and I, you know, I spend and I see what's going on. And then I start inching data up based on like, what's getting um, impressions, um, and obviously, if there's anything that's performing well, I'm spending a little bit more money on it. And I'm basically trying to start like I'm casting a net at the bottom and then coming up, up, up, up, up, until it starts like catching some people and instead of like spending up here, and then I'm like, damn, like this, spending too much money, it's not profitable, and lowering the bids. Mina: I started the bottom and work my way up and then, as I stack the, the long tail ones, it's easier to launch the bigger ones Because they're going to be more costly, but they'll balance out because they they will drive a lot of traffic, but you should have like a decent amount of sales that are profitable coming in first and then then it will work a lot better than if you just start with the broad keywords Um and yeah, and that gets me pretty good results. We're like looking for negative keywords very frequently, making sure that any keyword that spends a certain amount of money with no sales, is added as negative, like if it's an auto broad phrase or expanded ASIN, um, and then all any keyword that's like underperforming bids are lowered. And we're constantly launching new keywords and testing new keywords out. So, going through the search term report, um, you know, twice a week identifying any search term that converted profitably that we're not currently running. I'm not negating it or anything, I'm just taking it out, putting it in its own campaign in different match types to try and double down on those keywords. Carrie Miller: Awesome, all right. Next question Are Google ads still effective? Mina: Yeah, I would say Google ads are still effective. Definitely. I think you're trying to drive cold Google ads to Amazon because you have a lack of attribution. It's very hard to optimize. I wouldn't necessarily put my money there before maximizing uh, PPC and DSP. Carrie Miller: Can you elaborate a little bit more on this strategy for a rank? Do you have to put in specific keywords on your Google ads in order to rank on Amazon for those, or does it just sending Google traffic allow all your keywords to increase an organic rank, Like what? What is the strategy for that? Mina: The strategy is individual keywords. So it's like we'll set up a keyword, uh, in its own campaign and we'll drive traffic to Amazon and we're noticing that the rank of that keyword for us organically goes up and we're tracking it in the search query performance report, um, in terms of like all of everything ranking higher. That works well when we're using influencers. So we've done a strategy where we've hit up a bunch of influencers, like I'm actually going to do this for my new product that I'm launching, um on Amazon. It's like a new, it's like a packets version of my electrolytes, but basically I'm giving it away to a hundred different influencers and what we've seen is like brands that have done that that they've given it away to influencers on Tik Tok and they've like posted about it and made good content. And then people are like looking up the brand name and looking at it on Amazon, like that's really helped improve organic rank across the board. Carrie Miller: That's amazing, thank you, okay, so what's the best way to choose initial bids? Mina: Yeah, so start with suggested bid, you know, and if the suggested bits too high, just start lower and then work your way up. There's like no science behind this. Um, you're never going to nail it. You're just going to start somewhere and then you're going to have to optimize it. You're going to have to optimize over time until you hit the you know, the sweet spot. But I would rather you start lower and work your way up, because if you start higher you're just spending a lot more money faster. Carrie Miller: All right. Next one should broad and phrase match be used in campaigns throughout the product lifetime? I think is what that is. Mina: Product. Okay, so should broad and phrase match type? Yeah, broad and phrase match types should be used forever. They're like different types of keywords. So you have one keyword and you have different match types and those different match types perform differently. So you know, it's like. That's just how it is. Like you can have a electrolyte powder broad, electrolyte powder exact and electrolyte powder broad could do amazing, because inside of electrolyte powder broad there's 40 keywords. You've negative 10 of them that are not doing well, and then there's 30 of them that are doing good, you know. And then electrolyte powder exact is just that one keyword and you know you've optimized the bid as much as you can and it's doing okay, but you know it's spending too much money and not an ecosystem is high, etc. Etc. So you should always use phrase and broad. Yeah. Carrie Miller: Awesome. Okay, and we have some continuation from the one earlier who had 150% ACoS negative 7% conversion rate. He said TACoS are 125%. Current sales two orders a day. Category gift bags. I need PPC strategy for the current situation in helium 10. I see my rank is poor for major keywords. I am tracking. Mina: Yeah, I mean this is. It looks like to me it's more likely a conversion rate problem. When I see TACoS that high, I mean it's not going to be your, because if your TACoS is that high, then great like, pause all your keywords and only keep the ones that are profitable. And if there's like, if the ones that are profitable aren't even making you two sales a day, then yeah, I mean you have a conversion problem. So it because if you fix your conversion rate, then your 125 TACoS could become 50% TACoS and then you'll have more opportunity to get you know, launch more keywords and some of them be more profitable, which will drop your TACoS even further. But it seems, as of right now you're, it's probably a conversion rate problem. Carrie Miller: Yeah. Mina: Sorry, let me just say okay, while you fix your conversion rate, what should you do for PPC? I would say go after a bunch of long tail keywords, start with a very low bid and work your way up slowly and try and catch some profitable keywords. That's, that's all you can do. There's not much else that you can do, right? It's because then, the day you're launching different keywords, you're testing different keywords, some of them need to convert and it's, you know, it's up to your conversion rate. Carrie Miller: Awesome. I think that's actually the last of the questions here, so and we're about, you know, almost at 40 minutes, so we've definitely had a pretty good episode here. So thank you so much for joining us on this live. We really appreciate you coming and giving all this expert advice. I think you just dropped so much information here, so many good tactics that people can start taking into, especially these holiday season times, to help, you know, maybe not overspend and to be more profitable. So thank you so much again for joining and we'll see you again, hopefully another time on TACoS Tuesday, and we'll see you again. Mina: See you later, see you soon, thanks guys. Carrie Miller: Bye everyone.
Mina Elias is the Founder of Trivium Group, a partial in-house advertising team for Amazon that helps brands scale through optimized ads. He's also the CEO of MMA Nutrition, a performance supplements company. While working his 9-5, Mina developed a deep knowledge of Amazon PPC advertising. He eventually began sharing his knowledge and expertise on various social media platforms, including YouTube. Since then, Mina has acquired and trained a team of experts, which ultimately grew into Trivium Group — a seven-figure brand. Mina, a sought-after thought leader, has been featured on over 100 Amazon and e-commerce podcasts, sharing Amazon PPC strategies. Additionally, he's consulted over 400 brands and three aggregators worth $1.2 billion. In this episode… Pay-per-click and product optimization are essential tools for Amazon sellers. Both mechanisms promote brand merchandise and improve site visibility, so should merchants integrate the two to maximize optimization? Amazon seller and PPC expert Mina Elias strongly recommends sellers start merging the two devices. Beyond complementing each other, Mina explains that vendors do their business a disservice if the two teams don't communicate. Alternative product maximization strategies include image and price split testing. When analyzing stock images, consider reviewing competitors' case studies and commerce channel rankings using PickFu or similar research platforms. Mina stresses the importance of testing product prices because sellers' natural intuition is to lower prices when specific inventory underperforms. However, vendors risk their profit margins by decreasing costs, which could damage the business. In this episode of the eComm Breakthrough Podcast with Josh Hadley, Mina Elias, Founder of Trivium Group and CEO at MMA Nutrition, discusses integrating PPC and listing optimization. Mina explains clickthrough rates and conversions, split testing, and recommends data collection software. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Mina Elias on LinkedIn | Instagram Trivium Group Get A Free Audit Special Mention(s): Kevin King Howard Thai on LinkedIn Roland Frasier on LinkedIn Chad Rubin on LinkedIn Cheaper Easier Direct by Chad Rubin Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Benjamin Hardy My Real Profit Monday Grant Cardone on LinkedIn Related Episode(s): “Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” “Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai” “Seven Acquisition Strategies to Scale to Eight Figures and Beyond” “Chad Rubin's Proven Strategies to Transform Your E-commerce Business With AI”
Mina Elias joins the Ecomcrew Podcast to drop some value bombs -- from optimizing your click-through rate to experimenting with price increases, this is one you won't want to miss. Today we're joined by friend and fellow speaker, Mina Elias of Trivium Group. Mina and I met doing the usual speaking rounds at several events and I've always felt like Mina knew how to walk the walk. Mina is back on the podcast to drop some Value Bombs. From deconstructing the Amazon Funnel, to finding profit leaks in your business, Mina's advice is definitely not one to miss. Timestamps: 0:00 - Introduction 1:30 - Background on Mina Elias 4:46 - Value Bomb #1 - Breaking Down the Amazon Funnel 7:00 - Squeezing out Click-Through Rate 12:37 - Meetup at Hong Kong 13:40 - Value Bomb #2 - Raising Conversion Rates 15:09 - Optimizing Your Main Image to Increase Click-Through Rate 18:00 - Sneak Peek Into Next Week's Episode - Profasee with Chad Rubin 24:50 - Finding Missed Opportunities 28:18 - "How Do You Find Out What To Change First?" 35:20 - Mike's Experience with Tinkering with Prices If you're interested in partnering with Mina for your business, I highly recommend you do so by checking out this link. If you want to hear more of Mina's value bombs, follow him on his LinkedIn or Instagram pages. As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can. Thanks for listening! Until next time, happy selling!
Prepare to be inspired by Mina Elias, an Amazon advertising agency owner, as he shares his remarkable journey and the pivotal role Steven Pope and My Amazon Guy played in his success. In this compelling testimonial, Mina discusses how he has taken his agency from $4 million in annual revenue to projected growth of double that amount in the upcoming year.Whether you're an emerging agency, a mid-sized business, or a seasoned entrepreneur, this testimonial provides a valuable perspective on the impact of Steven Pope's expertise and guidance. Learn how you can take your agency to new heights by embracing the strategies and insights shared by a fellow industry professional.
In this episode of the Amazon Blueprint Podcast, host Mina Elias, founder of Trivium Group, an Amazon PPC agency, shares valuable insights and strategies for effectively managing and optimizing Amazon PPC ads.With years of experience in working on Amazon ads, Mina breaks down the step-by-step process for managing and optimizing ads in a time-efficient manner. He emphasizes the importance of documenting data and provides a free analytics template for sellers to track key metrics. (see link below)Whether you're a seasoned Amazon seller or just starting out, this episode offers practical advice and valuable insights on increasing bids and budgets, launching new campaigns, adding negatives, and optimizing placements for better ROI. Tune in to gain valuable knowledge and enhance your Amazon PPC ad management. Don't forget to follow for future episodes filled with valuable content.Get access to all my sheets, guides, YouTube videos and more here: https://resources.triviumco.com/growth-toolboxGet a FREE PPC audit here: http://tinyurl.com/33syhbhnLearn more about Trivium here: https://triviumco.com/
Mina Elias is a trailblazer in Amazon selling and PPC advertising. From launching his successful nutrition supplement brand on Amazon to becoming an internationally acclaimed expert, Mina's journey has been marked by rapid sales growth and a reputation as the go-to Amazon PPC authority. Featured prominently in Forbes for his innovative strategies, Mina's company, Trivium Group, was born out of a passion for helping eCommerce brands flourish on Amazon. In this episode… In a world where engineering meets entrepreneurship and MMA fuels business acumen, we sit down with Mina Elias to discuss his extraordinary journey. From crafting electrolyte powders for athletes to mastering Amazon PPC strategies, Mina's story is a tapestry of determination and innovation. Venturing from corporate engineering to supplement sensation, Mina Elias gained extensive experience in Amazon PPC. He emphasizes the need to balance discipline and network building. He also goes into the details of purpose-driven product creation, marketing mastery, and the boundless potential of strategic eCommerce. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz welcomes Mina Elias. They talk about how Mina's synergy of engineering precision and MMA mindset fueled his success. From decoding the intricacies of Amazon PPC to crafting flavors that win hearts, Mina unveils his expert strategies. Learn about the essence of progress over perfection, the symphony of data-driven eCommerce, and the power of building remarkable networks.
In this episode, we welcome Mina Elias to the show to talk about his story and his journey from a 7-figure Amazon seller in a competitive niche to starting one of the big PPC agencies in the space.
On today's Lunch With Norm, we are with the CEO of MMA Nutrition LLC and Trivium Group, Mina Elias! We discuss CTR and CVR Optimization and how it impacts PPC. Find out how the Amazon funnel works, and how CTR affects CPC and ranking. Our guest is the head instructor to highly successful Amazon sellers. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by VAA Philippines VAA is the world's only company specializing in Virtual Assistant services for Amazon sellers. We invest significant resources in our VAs, including a thorough screening and selection process, intensive month-long Amazon training for accepted candidates, ongoing professional development, and a warm, supportive community. You can rely on your VA as a dedicated employee who will deliver consistently high-quality work on an efficient, ongoing basis. And that means peace of mind for you. For more information visit https://www.vaaphilippines.com/ This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand. This episode of Lunch with Norm is sponsored by Surgo Marketing. Ready to take your brand to the next level on TikTok and Instagram? Surgo Marketing specializes in helping entrepreneurs and coaches build a profitable brand on TikTok and IG in less than 90 days. With Surgo Marketing, you can build your brand, create incredible video content, and increase leads without spending a dime on ad spend. Visit surgomarketing.com today and elevate your brand. This episode is brought to you by Rebaid. Attention sellers and brand owners! Are you looking for a way to reach more shoppers and promote your products? Try Rebaid! Rebaid's platform connects you with shoppers looking for great deals on exciting new products. We make it easy to offer promotional deals and handle rebate payments with seamless redemption and efficient processing. Don't just take our word for it, see why we have an Excellent rating on Trustpilot® and rave reviews from thousands of satisfied customers. Increase your sales and reach more shoppers with Rebaid today! For more information visit https://www.rebaid.com In this episode, the CEO of MMA Nutrition LLC and Trivium Group, Mina Elias, is here. Today, we discuss CTR and CVR Optimization and how it impacts PPC. He is the head instructor to highly successful Amazon sellers. This episode is brought to you by Startup Club, Rebaid, VAA Philippines, Post Purchase Pro, Surgo Marketing, Jeff Schick Legal and HONU Worldwide. *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
Episode brought to you by Trend & Finaloop.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! On this episode of DTC pod, Jordan & Victor join Blaine & Ramon to discuss everything about building a top tier CPG brand from the ground up.In this episode of DTC POD, Mina joins Blaine to dive into the world of Amazon and what it takes to be successful as a brand on the platform. From setting up a seller account to optimizing listings and advertising strategies, we cover everything you need to know as you launch products on Amazon's marketplace. You're not going to want to miss this one.We cover:1. Setting up and navigating Amazon's seller central account.2. Optimizing listings with SEO keywords and effective product images.3. Using customer feedback and reviews to improve products and branding.4. Understanding and navigating Amazon's complex advertising and marketing strategies.5. Managing inventory and avoiding stockouts to maintain sales performance.6. The importance of aggressive marketing and traffic generation on Amazon.7. Strategic pricing and profitability considerations for success on Amazon.Timestamps:02:06 Mina's founding of Trivium, an Amazon advertising agency; 142 brands.07:37 Strategies for success on Amazon; assessing product fit, competition.18:14 Analyzing keywords, studying competitors, creating unique products for Amazon.20:41 Amazon for research and testing; leveraging reviews, pricing competition.26:09 Process of setting up a seller central account on Amazon.30:20 Importance of optimizing listings, shipping strategies, avoiding stockouts.44:22 Managing loss, improving conversion rate, increasing ad spend.48:01 Let Amazon handle customer service; focus on feedback.53:00 Amazon's marketing improvements; tailored promotions, retargeting campaigns.54:42 Updates are noteworthy, especially for sellers.Shownotes powered by Castmagic---Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.Check out our guide to all the best brands here. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Mina Elias- CEO of TriviumRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Castmagic
Mina Elias, founder of Trivium Group, joins us this episode to discuss his journey with his previous projects, which eventually led him into making his own Amazon advertising agency. Mina was born in Egypt and moved to Dubai at a young age. His parents sought better opportunities and a brighter future for their family, and Dubai seemed like the perfect place to find them. Growing up in Dubai, Mina developed a passion for supplements and fitness. He became an expert in the field, leveraging his engineering background to scale his own supplement brand. As Amazon continues to dominate the e-commerce landscape, the demand for expert Amazon advertising agencies will only grow. Mina has proven to understand the game, and that makes him one of the best to be in the space. FOLLOW MINA: Trivium Group: https://triviumco.com YouTube: https://www.youtube.com/channel/UCrbS0KD_OE2516ZLut1VYGw LinkedIn: https://www.linkedin.com/in/mina-elias-52313772/ Instagram: https://www.instagram.com/theminaelias/ TIMESTAMPS: 0:00 - Podcast Intro 1:33 - Introduction of Mina Elias and his background 2:38 - Starting an Amazon advertising agency 3:22 - The value of consulting and charging for time 10:40 - The benefits and challenges of consulting and managing clients 12:38 - “Trivium Tribe SOLVED This” 15:37 - How Mina started Trivium Group 18:10 - The biggest spenders in Amazon advertising 20:32 - Twitch Ads & Ninja's Mixer Deal 26:02 - UFC fighters getting paid more on Twitch / UFC vs Boxing 29:26 - Mina's background and move to the United States 30:44 - Building a community based on shared cultural background 32:24 - Eddie's Lebanese online community in the works 35:22 - The wealth gap and economic disparities in the Middle East 40:03 - The importance of connections and support within the Lebanese community 49:04 - Mina's challenges as an immigrant 1:00:36 - When Mina got into MMA 1:02:10 - Hiring and creating a positive work environment 1:07:31 - The challenges of managing a growing agency 1:14:04 - “Amazon is changing so much…” 1:23:19 - Seeking guidance/advice from mentors & industry experts 1:26:13 - The value of paying for expertise and consulting services 1:28:25 - Wrapping up the conversation + Fortune Cookie Advice FOLLOW 4MEDIA: YouTube Channel: https://www.youtube.com/channel/UChX4gP8T7zOKCTw4UDRkb6w Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast
Welcome to That Amazon Ads Podcast's very first Amazon PPC DEBATE! In this highly anticipated episode, we're discussing the topic of AI vs Manual optimizations, with an expert representing each point of view. Saif Elhager of AiHello explains and defends AI automation while Mina Elias of Trivium Group argues for doing things the old school way–through manual bulk files. Join us in this epic conversation about which method produces the best results and will own the future of Amazon PPC. Connect with Saif: LinkedIn: https://www.linkedin.com/in/saif-elhager-18b96a202/ AI Hello Website: https://www.aihello.com/ Connect with Mina: LinkedIn: https://www.linkedin.com/in/theminaelias/ Trivium Group Website: https://triviumco.com/ Connect with Stephen & Andrew on LinkedIn: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ YouTube: https://www.youtube.com/channel/UC36IfCZpghToycvQB3EGE4w Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode where we'll be sharing the #1 thing all Amazon PPC'ers must have in order to be successful. See you next time! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to conduct an Amazon PPC campaign audit, including what timeframes to consider, what strategies to use when fixing underperforming campaigns, and what step-by-step actions to prioritize when identifying profitable search terms, and more. It's a jam-packed episode, and you'll want to take notes! Enjoy! We'll see you in The PPC Den! Disclaimer: In this episode, Michael says the Ad Badger Apps optimizes almost 2 million bids a day, but as of this publishing date, we actually optimize nearly 3 million bids per day.
JOIN THE INSIDER & GET EXCLUSIVE CONTENT! https://www.patreon.com/supplementengineer https://supplementengineer.com Coaching & Business inquiries: thesupplementengineer@gmail.com MMA Fighter and Founder of Trivium Group, Mina Elias joins the show to discuss his history and the strategies he developed and applied to create a successful 7-figure business in highly competitive Amazon PPC space. Today, Trivium is among the fastest growing Amazon advertising agencies in the world. Where to Find Mina Elias & Trivium Group Mina Elias IG: https://www.instagram.com/theminaelias/ Mina Elias YouTube: https://www.youtube.com/ @theminaelias Trivium Co. Website: https://triviumco.com/ Before You Go... If you enjoy this podcast and want to see more content like it, please consider leaving a review! https://itunes.apple.com/us/podcast/supplement-engineer-podcast/id1447389041?mt=2&ls=1
Join Andrew Morgans and Mina Elias, CEO and Founder of the Trivium Group, as they discuss bringing your Direct to Consumer (DTC) store onto Amazon. Hear these two Amazon experts dig into exactly what DTCs must remember and execute when launching on Amazon. Find Startup Hustle Everywhere: https://gigb.co/l/YEh5 This episode is sponsored by Full Scale: https://fullscale.io Learn more about Trivium Group: https://triviumco.com Learn more about Marknology: https://www.marknology.com See omnystudio.com/listener for privacy information.
The guest on today's episode is Chad Rubin. He leads Profasee's operations and oversees its strategy. He often speaks about e-commerce, amazon and leveraging AI strategies on webinars and conferences worldwide. He's also the author of the Amazon bestseller, Cheaper, Easier Direct. Prior to Profasee, he founded Think Crucial and co-founded Skubana, and the Prosper Show. In today's episode, he discusses assigning the right price to your products. Takeaways:Having a dynamic pricing structure can maximize your profit and increase sales.You can use AI technology to make your price dynamic and find a suitable model to maximize profit.Most times topline growth comes from reducing the price and bottom-line growth comes from reducing the expense.There are a lot of services associated with Amazon to help hellers handle returns, suspensions, issues with fees, etc.The third-party app that helps to prevent returns from happening is called the “On-Site Program”.When entering Amazon it is really important that you have a mentor. Quote of the Show: It is pretty simple; you increase your price as everyone says. Sometimes that might be the right decision. On the other hand, lowering the price might be more beneficial. When you lower your price, you might increase your demand, which pushes up your unit velocity. The knock-on effect not only produces more profit dollars but also increases your ranking. Links:Website – Profasee : https://profasee.com/Twitter – Profasee : https://twitter.com/theeprofaseeLinkedIn – Profasee : https://www.linkedin.com/company/81280009LinkedIn – Personal : https://www.linkedin.com/in/itschadrubin/Twitter – Personal : https://twitter.com/itschadrubinWays to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeTo learn more about Amazon PPC Campaigns, check out Mina Elias episode:Website : https://argometrix.com/Everything-You-Wanted-to-Know-About-Amazon-PPC-CampaignsYoutube : https://youtu.be/YJyFgUsobnIBuzzprout : https://www.buzzsprout.com/1835870/12305265Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
Amazon Conversion Optimisation and What to Track in 2023 In this episode I sit down with Mina Elias. What gets measured gets managed and what you manage best will make you money. Looking to boost your Amazon sales in 2023? In this episode, I sat down with Mina Elias, to discuss the latest strategies and techniques to optimise your Amazon conversion rates and increase your sales. We dive into the nitty-gritty details of Amazon conversion optimisation, including a systematic approach to fixing your click-through rates and the factors that improve your conversion rates. We also explore how you can leverage the power of Chat GPT for listing optimisation and take a full-funnel approach to DSP. But that's not all, we also discuss the dos and don'ts of running a successful DSP campaign, giving you the tools you need to make informed decisions about your Amazon marketing strategy. As the saying goes, what gets measured gets managed, and in this episode, you'll learn exactly what to track to ensure your success on Amazon.
The guest on today's episode is Mina Elias. This is his second time on Amazon Legends Podcast. He is a former competitive MMA fighter and entrepreneur, a multiple seven-figure seller in the supplement industry, an investor, an Amazon PPC expert, and founder of Trivium Group and PPC University. He excels at developing cutting-edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. His goal is to disrupt the supplement industry and make a significant positive impact by cleaning up the market and giving consumers the supplements they deserve. In today's episode, he discusses everything you wanted to know about amazon PPC campaigns.Takeaways:If your spending stays the same and you notice that your sessions drop, you are now experiencing a drop in organic sales.If your sessions drop and your PPC does not drop in an equivalent manner, your profits are going to go away.The majority of your traffic will generate from 30 to 50 maximum keywords.BSR or Best Seller Rank is like a rank in a race.When you look at PPC sales and your organic sales separately, it is completely unpredictable.The main factors that influence your click-through rate are your main image, your title, Your price, Your star rating, Your reviews, and if you are prime or not.You can use variations and create a small pack and advertise it because it is cheap your click-through rate will increase, and once on the listing people will buy the standard pack because it is a better deal.Quote of the Show:I look at our cost per acquisition and say what is the cost you want. This will come from two metrics. The cost of your traffic and your conversion rate. You combine them to calculate your cost per acquisition. Links:Personal – LinkedIn: https://www.linkedin.com/in/mina-elias-52313772Personal – YouTube: https://www.youtube.com/channel/UCrbS0KD_OE2516ZLut1VYGwTrivium Group – Website: https://triviumco.com/Trivium Group – Free PPC Audit & Strategy for Amazon Legends audience: https://triviumco.com/pages/srt/amazonlegendPPC University – Website: https://www.theppcuniversity.com/MMA Nutrition – Website: https://gohrdwrk.com/MMA Nutrition Amazon Storefront: Visit StoreWays to tune in:Apple PodcastiHeart RadioSpotifyYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
On this episode of Amazon Made Simple, Izabella Ritz invited Mina Elias for the second time. He specializes in Amazon PPC and runs an advertising agency called Trivium. Unlike many other Amazon Sellers, Mina was a full-time engineer and never thought of coming into the world of Amazon Selling. He shares his inspirational story about how he got rid of an unhappy life. As per Mina, it is always a good idea to follow your passions and go by the rules. In this episode, he also discusses how he made his business work on auto-pilot mode while he focussed on creating and running a PPC Agency. _____ Please find more info about Mina here: https://triviumco.com You can always send us a request at ritzarm.com or simply schedule a call via Calendly https://calendly.com/ritzarm/first-discussion _____
Scott chats with Mina Elias about how effective advertising strategies can help turn businesses create great products. According to Mina, Amazon has done an excellent job of leveraging both online and offline advertising to achieve tremendous growth over the years, demonstrating the power of leveraging creative ads to reach customers at scale while maintaining high quality standards. Furthermore, Mina mentions that businesses of all sizes can use this same strategy and capitalize on new technologies such as AI-driven targeting and dynamic creative optimization. By utilizing these emerging trends, entrepreneurs can build strong, successful brands that stand out in a crowded consumer marketplace.
Are you tired of struggling to drive traffic and conversions on Amazon? Look no further! In this podcast, Amazon expert Mina Elias of Trivium Group shares his proven strategies for conquering traffic and conversion on the world's largest online marketplace Amazon. From optimizing your listings to leveraging the power of Amazon's advertising platform, Mina will teach you how to increase your visibility, drive more traffic to your products, and ultimately boost your sales. Don't miss out on this valuable information and start dominating Amazon today! Keywords: Amazon, e-commerce, traffic, conversion, Mina Elias, optimization, advertising, sales, online marketplace. #MinaElias #Trivium About Mina Elias of Trivium Group - https://triviumco.com/pages/srt/sellernomics Mina is multiple seven-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, an Amazon Advertising agency. Mina excels at developing cutting-edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. He has spoken on every major stage in the Amazon industry, consulted over 400 brands, consulted 3 aggregators worth $1.2 billion combined, has been on over 100 Amazon and E-commerce podcasts to share his knowledge, and continues to be a leader, innovating in the Amazon advertising space. His goal is to change the way people perceive Amazon PPC and empower them to take back control and dominate their ads. About GETIDA - https://bit.ly/Sellernomics-GETIDA With e-commerce growing annually by at least 30%, it will become harder and harder to audit what can amount to anywhere from 1-3% of your annual revenue. GETIDA is actively dedicated to improving the overall operations of Amazon FBA sellers. We've developed robust auditing software that keeps track of your Amazon FBA inventory transactions, refunds, seller data analytics, and FBA reimbursements easily and clearly. We maintain an agreeable, established relationship with Amazon, and our dedicated case managers draw on that relationship when filing FBA reimbursement claims on your behalf. We not only identify potential FBA reimbursement claims, but our case managers also file and follow up on all of your Amazon cases, providing a premium quality service for you and your business. You can join GETIDA for free and quickly discover the FBA reimbursement data on your Amazon account, get free consulting on how to improve your Amazon business, and much more!
In this episode of Startup Hustle, good friends Andrew Morgans and Mina Elias, CEO of Trivium, reminisce over their entrepreneurial journeys and their take on Amazon PPC. It might amaze you to learn that the worst things in life can lead you to the best things. Listen to some startling insights into the inner workings of Amazon ad spending and learn fundamental strategies to benefit online sellers. Find Startup Hustle Everywhere: https://gigb.co/l/YEh5 This episode is sponsored by Full Scale: https://fullscale.io Learn more about Trivium: https://triviumco.com Learn more about Marknology: https://www.marknology.com See omnystudio.com/listener for privacy information.
What To Expect on Amazon in 2023 Roundtable What if you could see the future? What if you could know exactly what to do, and when to do it? What if you could be prepared for whatever comes your way? This show is all about that. It's about knowing the right path to take—and having the tools at hand to get there. Join me as I'm joined by Kevin King, Leo Sgovio, and Mina Elias as we discuss some of the possibilities of what can be expected selling on Amazon in 2023 and some of the of the pitfalls that Amazon sellers can avoid along the way. Leo Sgovio Leo is an Amazon seller and innovative entrepreneur with a strong passion for digital marketing and technology. With over 15 years of experience in the e-commerce space, Leo started his career as an SEO and Pay-Per-Click advertising specialist. Throughout his career, Leo worked with companies such as Google and Adobe and Headed innovation at Viral Launch in 2018 and 2019. After exiting one of his brands he founded Convomat, an influencer marketing solution for Amazon Sellers and he continues to launch new products on Amazon. Leo loves sharing cutting-edge strategies and growth hacks on how to succeed on Amazon. Mina Elias Mina is a chemical engineer by trade and an Amazon PPC advertising expert. After working at a corporate 9-5 job for many years, Mina spent every spare moment developing a deep understanding of the "ins and outs" of Amazon PPC advertising. Through experience and trial and error, he developed successful methods and strategies—and in time, grew a highly profitable brand that still exists today. Determined to help others the same way others helped him, when he first started out, he started sharing all his learnings regarding Amazon pay per click advertising and selling on Amazon, on his own YouTube channel, in Facebook groups and on Podcasts. His knowledge and unique strategies for Amazon PPC appealed to people—so much so that Amazon sellers from across the globe sought his help to manage their Amazon PPC advertising campaigns! And so with a passion for teaching and helping others succeed like himself, Trivium was born! Kevin King Kevin King is one of the most well-known figures in the Amazon community. He's been involved in the industry since 1995, and it's been over 30 years since he last received a pay-check from someone else. Kevin has traveled to all 7 continents and 90 countries. He was named one of the Top 40 Direct Marketers by Target Marketing magazine, has been featured on Lifestyles of the Rich & Famous and Entertainment Tonight national TV shows as well as the front pages of prestigious newspapers like USA Today and The Wall Street Journal. He's sold millions of dollars of products on Amazon and has been a recurring guest on over 30 FBA and e-commerce podcasts. He's also a highly sought-after speaker at Amazon conferences worldwide (he's spoken at over 30). He mentors sellers collectively doing over half a billion US dollars per year on Amazon.com in the Freedom Ticket and Helium 10 Elite Masterminds. He also organizes the Billion Dollar Seller Summit.
The more you use Amazon's listing features, the more legitimate your brand looks and this is going to have a positive impact on your performance. In this episode, special guest Mina Elias discusses the best practices for first-time entrepreneurs and new PPC and Amazon strategies for the upcoming year. Trivium Group website: https://triviumco.com/ ⬇️ Click to view my available resources! https://andyisom.com/ Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!
We speak with two Amazon experts, Mike Jackness and Mina Elias, to share all their latest hacks and strategies that have helped them and others to sell millions on Amazon.
© 2020-2025 Ivy Podcast Discovery LLC
