Podcasts about Consumables

September 11, 2001, changed Bob Ellis's life, just as it changed mine. Bob was working at the Pentagon that morning and had walked out of the building only minutes before Flight 77 struck the area where his meeting had taken place. You will hear how he immediately became part of the response, helping organize emergency supplies and support for those working at the Pentagon. We also compare our experiences from two different locations that day, Bob at the Pentagon and me at the World Trade Center with my guide dog Roselle. Twenty-five years later, our conversation is about more than remembering 9/11. It is about leadership, teamwork, service, controlling fear, and deciding what we do with the life we have been given. I believe Bob's story offers lessons we can all use when the unexpected happens. Highlights: 05:29-Bob shares how his early life and military support career shaped his path. 23:53-He recalls realizing the first World Trade Center strike was not an accident. 32:59-Bob describes being just 300 yards away when the Pentagon was hit. 37:00-He explains how he helped organize emergency relief supplies within hours. 1:03:54-Michael reflects on survival, fear, and the responsibility to move forward. 1:06:55-Bob shares the lasting life lessons he took from September 11. About the Guest: Bob Ellis is the Vice President, American Logistics Association responsible for Exchange, MWR, Food Service Operations. The native of Fort Walton Beach, Florida began his career with AAFES in 1972. From 1972 through 1984, he held retail management positions as a Branch Manager, and Operations Manager Main Store. In 1985, Ellis began a string of assignments as an Exchange General Manager trainee at Fort Belvoir, VA, and Exchange General Manager, Fort Hamilton, NY and Carlisle Barrack PA, (Army War College). Assignments as Area Retail Manager and General Manager at the former Japan Area Exchange ran from 1989-1992. In 1992, Ellis was transferred to Travis AFB in California as Retail Manager, Main Store. In 1994, Ellis was selected for the General Manager's position at Travis and spent three years assisting in the design and new construction effort of the largest retail Main Store ever constructed by AAFES. From 1997 to 2002, Ellis held the position of Director of AAFES' Washington Office, serving as the principal representative of the Commander, AAFES to the Office of the Secretary of Defense, the Departments of the Army and the Air Force, Congressional offices and industry representatives. Notable among his accomplishments, Ellis was instrumental in spearheading AAFES support to the Pentagon after the attacks of September 11th. Within 48 hours of the event, AAFES established a mobile exchange in the shadow of the impact site to support rescue workers and investigators with critical need and personal comfort items. After Washington, Ellis moved to AAFES Headquarters' in Dallas to assume the Vice President Specialty and Consumables position. In this role, Ellis was responsible for the SD-C Category Team Managers/Buyers. In August 2003, Ellis took his a position as Vice President of Corporate Planning and Communications where he managed the development of AAFES long range and contingency planning programs, oversight of corporate public affairs and ensured compliance with Department of Defense policy guidance with the goal of preserving and protecting the exchange benefit for soldiers and airmen and their families around the globe. Bob joined the ALA on 31 July 2006 where he continues to serve a role in military resale supporting Exchange, MWR, and Food Service, operations still serving military resale over 51 years continuous service. Ways to connect with Bob**:** You can find more benefits how Branded Riches can help you build your Brand, Product, Business, and Yourself at https://www.BrandedRiches.com   Connect:  https://www.linkedin.com/in/neryk-davydov Branded Riches Audiobook by Neryk Davydov https://www.audible.com/pd/Branded-Riches-Audiobook/B0GCP9MMRB Branded Riches Book https://www.amazon.com/Branded-Riches-Increase-Income-Irresistible/dp/1987753836 $5 Free Gift for Creating A New Ovato Wallet    www.ovatoCoin.com  About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson  00:00 Everyone, I am Michael Hingson, the host of Unstoppable Mindset. You've heard my voice for the last 471 episodes, but I'm calling you all out today and asking you to listen to this because we're going to make a special announcement now regarding the next four episodes, starting with 472. We're going to help commemorate the historic events of September 11, 2001. Yes, they're definitely historic, although not necessarily the most positive things that have ever happened. But as many of you may know, I was in the World Trade Center working on September 11, 2001, on the 78th floor of Tower One, and escaped with my guide dog. I've delivered a speech about that, which we put in the first episode of this podcast series back in August of 2021. But this Friday, episode 472 is going to have an updated speech that I delivered just a few years ago at the Marshfield, Missouri Cherry Blossom Festival. That festival is a yearly event celebrating different kinds of things that have happened in American history, and I was invited to come and speak, which I did. I'm going to put that speech up for you as episode 472. I think you'll find it enlightening. It'll teach you something about blindness and blind people. It'll tell you my story, and it'll give you some inspiration that I hope you will find helpful. Next Tuesday, september 8, Michelle Abraham is going to interview me. Michelle is with Amplify You, the company that does all of our back office stuff and helps me with the editing and other things regarding the podcast. Michelle owns her own podcast, and she is going to interview me about September 11th and other kinds of things relating to what I've learned and things that have happened over the past 25 years. She's also going to be putting this up on her podcast Amplify You, so you can find us in a lot of different places. On September 11th, I'm going to chat with Bob Ellis. Bob was in the Pentagon on September 11, 2001, and had literally just walked out the door of the Pentagon when the plane crashed into the Pentagon and did the things and the damage that it did, and of course generated all the things that occurred at the Pentagon. On the 15th of September, I'm going to come back and have a conversation with all of you about lessons that I've learned over the past 25 years, and just reminisce a little bit about all of that. While the podcast is occurring on September 11th, I will be actually in Kilgore, Texas, doing a speech about September 11th. So lots of things going on, I hope you listen to these episodes. I hope that you'll tell everyone that you can about them. I really enjoy all of the support that you've given us over the years, and we're going to continue to do things with Unstoppable Mindset. And of course, as always, if you'd like to come on or know anyone who would, please let us know. We're always looking for guests. Thanks very much. We'll see you on Friday with the first of these four episodes. What if the biggest thing holding you back isn't what's in front of you, but rather what you believe? Welcome to Unstoppable Mindset, where inclusion, diversity, and the unexpected meet. I'm your host, Michael Hingston, speaker, author, and advocate for inclusion and possibilities. This podcast explores how the beliefs we carry shape the way we live, lead, and connect with others. Each week, I talk with people who challenge assumptions, face adversity head-on, and show what's possible when we choose curiosity over fear. Together, we focus on mindset, resilience, and the small shifts that lead to meaningful change. Let's get started. Hi everyone, and welcome to another episode of Unstoppable Mindset. You are listening to us today, or at least I'm assuming you're listening just when this came out. But whenever you're listening, it is today, September 11th, 2026, which is needless to say, a special day. If you have kept up with my podcast from the beginning, you know that I worked in the World Trade Center on September 11th, and ever since then I've been a public speaker, traveling the world, talking about trust, teamwork, leadership, the human-animal bond, and a variety of things. But recently, I met Bob Ellis. Michael Hingson  04:40 Now, Bob, as it turns out, on September 11th worked at the Pentagon, and I have not ever really had the opportunity to talk with someone who was at the Pentagon, especially on September 11th. But we get to chat about that today, and Bob knows our rules, which are basically. He sent me a series of questions that he wants to cover, but we are doing this as a conversation, so we'll probably talk about a lot of the things that he specifically sent. But we can go any old way that Bob wants to go, so that's what we'll we'll make this really fun. And I'm really looking forward to having the opportunity to talk with Bob. So again, welcome to September 11th, and Bob, I want to welcome you to Unstoppable Mindset. We're really glad you're here, Bob Ellis  05:28 Michael. Thank you for inviting me. I know you you've inquired several times, and I've debated it, and and I was just holding it for the right time, and this is the right time-the 25th anniversary of the event. Michael Hingson  05:40 Yeah, it is, and and and as as we've said, if you find anybody who needs a a speaker to come in and speak, let me know. But but for now, we get to chat about you and and hear your story, which I think is the important thing. I think we'll probably talk about both of our stories in the course of the day, no doubt about it. But I really am glad that you are here and that you are able to to talk with us today and and and talk about things. So let's start the way I love to start with people. Let's start at the beginning. Tell me kind of about the early Bob growing up and so on. Let's start with that. Bob Ellis  06:17 Well, I I grew up in let's say grew up until I was four years old. I lived. I was born in Pensacola, Florida. Lived in the Panhandle. Mother and father got divorced, and we moved to Norfolk, Virginia. And it was just my my mother and I until I was 14 years old. And I found out about my dad and found some letters from him and insisted to go see him. And so, between 14 and 15, I made a couple of unauthorized attempts to to make my way to Florida. On the third attempt, I made it, and it was quite a surprise for my father. Ended up living with him and being my closest friend up until I had he had grandkids, we had kids, and so I lived and grew up in the Destin, Fort Worth, Fort Walton area. Went to work, and this is where the story begins. I went to work at Eglin Air Force Base as a as a janitor in a gas station for the Army Air Force Exchange Service, so that I could continue to play high school football and practice, was a great job. It was an opportunity to work with the military, be around the military, and I took great pride in that feeling that that that that while I I wanted to go into the air force and I wanted to fly jets, that opportunity just never presented itself because the Vietnam War was going on and they were banking pilots instead of taking pilots. Anyway, I I ended up staying with the Army Air Force Exchange Service for 34 years. I moved all over the world. I've seen the every AOR and every combat scenario since the Vietnam War. Not in the Vietnam War, but I was in the refugee program, helping with the resettlement back in 1972, 1973. Spent the rest of my career going wherever they sent me, and and and that was from Tokyo, Japan, to to Tuli, Greenland, to California, and ultimately to to Texas. Michael Hingson  08:30 I remember during the Vietnam War, someone called me one day. I was a student at UC Irvine, and there was a refugee camp fairly close to the university, and someone said, and someone said, "There's a blind young man at the sent at the refugee center, and we should go see him. And so we we bought a transistor radio for him and went out to visit with him and spent some time with him, and I never got to see him after that. But I hope I hope he did well. He he seemed like he was doing okay, but he was a little bit lost, needless to say, because it's a whole bunch of people. There are no a lot of people who knew much about blindness and blind people, but I would presume he did reasonably okay. I hope so, but that was the only time I specifically had an involvement with him or anyone at the refugee camps. Later, when I met my wife Karen, she lived, I think, a door down, and she and her parents lived a door down from a Vietnamese couple, and he was a tailor and actually made her wedding dress, which was kind of cool, and so we got to spend a fair amount of time with the Voo's, which was was good, but what's. Interesting for me now, with with now being well so many years later. In November, I will be going to do a speech in Hanoi, so I'm really looking forward to to going over there and and experiencing it. At least it'll be a little bit cooler then than it probably is now. So we'll see, but it'll be it'll be pretty enjoyable to go and again see a different a different part of the world, and I I think we'll be fine. At least that's that's that's the plan. Bob Ellis  10:34 That that that that tour that I had at Eglin Air Force Base with the refugees, will come back to to to 911 2001 and the experiences that I had at that refugee camp replicated in the Pentagon park and lot there in 911. So we'll get to that. I'll explain it further. Michael Hingson  10:56 Yeah, I'm sure it was a a great a great lesson. Where did you do college, or did you Bob Ellis  11:03 went to went to Duke University and the University and the University of Maryland? Michael Hingson  11:10 Okay. Well, at Bob Ellis  11:12 least much of it was correspondence as well, only because I was deployed for for so many years back to back, 17 moves in 34 years. Michael Hingson  11:22 Wow, Duke University. At least you didn't go to one of those other schools in North Carolina. Boy, talk about talk about rivalries and basketball. What a what a group down there. Bob Ellis  11:35 Oh, I know, I know. Michael Hingson  11:38 I once spoke in Kentucky, and the Wildcats were in the NCAA championship that year, and I was asked to speak at an event on the night of the championship. But I was told I had to end by 630. I could not go one second past 630 because the gym I was speaking in was going to clear out. Well, I ended in time so that at 630, what they said was absolutely true. That gym cleared out. Everybody went home to watch the game. Bob Ellis  12:09 That's that's sports. Michael Hingson  12:11 Not sports. It is, but it's okay. I I learned a lot down there and got to meet a number of people, and so it was it was a lot of fun to to do it, and then years later I was in North Carolina when NC State and UNC were playing to see who was going to go into the championship. So again, pretty interesting world, and and sports ruled everything then, so it's okay. It Bob Ellis  12:43 hasn't it hasn't changed at all because my my my daughter I got her graduate studies done at NC State, and it hasn't changed a bit. It's just I'll bet it's just crazy as it's when was 20 3040 years ago, Michael Hingson  12:58 and it shall ever be, won't it? Bob Ellis  13:01 Yeah, yeah. Her undergraduate degree was at University of Texas. This was my son's, and she went on to NC State, and and he went on to medical school in in Houston. Michael Hingson  13:16 Okay. Well, UC Irvine, when I was there, had the championship water polo team, but that's what we had. But they started basketball while I was there, although it wasn't anything huge. But a couple of years ago, they made it to the Sweet 16, and that was kind of fun for UC Irvine. One of these days, it'll go all the way. Bob Ellis  13:40 Yep. Michael Hingson  13:41 Well, anyway, so you you went to college, and and what did you major in? Bob Ellis  13:45 Political science. Michael Hingson  13:47 Okay, political science Bob Ellis  13:48 and business management. With a with my two aspirations, I wanted to. I really wanted to major in in aviation science, but that that wasn't offered. So that's political science and business science, business law. Michael Hingson  14:06 But you were working for the Army Air Force Exchange Service. What is that exactly? Bob Ellis  14:11 Yeah, it's a it's it's it's a non-appropriated funded Service provided all goods. I think of it as the the Walmart or the Target of of the civilian sector, except the Army Air Force Exchange Service has stored everything from stores, every business that you can think of therein, from stores to convenience stores to gas stations to beauty shops and barber shops to dining facilities, franchise Burger Kings, anything that a soldier and his family needs at the base or overseas or in the combat arena, where we were there with it, providing it. It's been a great career. Michael Hingson  14:59 Did you? Do you have any involvement with, especially here in the U.S. the the Randolph Sheppard programs, the blind vending stand operations at any of the facilities? Bob Ellis  15:09 Yep, sure did many many times. We're still working with it. There's there's some issues present right now under the Randolph Shepherd that they're looking at. I don't know what what's going to change, but yes, sir, we were very, very close to that. Michael Hingson  15:24 Yeah, I know there. The current government's looking at it; they want to scale a lot of it back, which would, I think, not be a good thing. I think there's a lot of reasons to keep it, but we'll see. We'll see. We'll see how it goes. But I, the closest I ever came to dealing with anything from AAES was I was invited to speak once at an organizational meeting of the National Property Managers Association in the military. Are you familiar with that? Bob Ellis  15:56 I am. Yes. Michael Hingson  15:57 And when I was asked to come, the Speakers Bureau didn't do a good research job because they told me, "Oh, it's the people who rent apartments and all that. When I got down to the to the event, I will say that the National Property Managers Association certainly serves a nice breakfast. But anyway, the conversation just didn't seem like what I what I was expecting. So I asked somebody, and they told me that the organization was the organization that had complete jurisdiction over anything physical that the government owned, and Bob Ellis  16:30 absolutely Michael Hingson  16:31 that that changed my grass. Sorry, Bob Ellis  16:34 right down to the grass, right down to the grass and the concrete. Michael Hingson  16:37 There you go. Well, it also changed my speech in 10 minutes, but it was fun. They invited me back the next year, so that was good. But it's it's fun when you're you're planning to do a particular speech, and suddenly it turns out it's got to change. It's good to have the flexibility to do that. But I'm I'm glad I had the opportunity to do it, and hopefully we'll have opportunities to do it again, but you have served a lot of different kinds of of services within AAES, and and I assume that's all worked out pretty well. Bob Ellis  17:14 That that worked out very well. Yep, I had I started at the bottom and and climbed as close to the top as I possibly could, but Michael Hingson  17:23 you eventually got the the highest medal that was available for civilians when you retired or after you retired. Bob Ellis  17:31 No, the highest award that I ever received was from my man over the Pentagon 911 support program, which was a nice medoris civilian award. Michael Hingson  17:46 Okay, where is your favorite place to live in the world? Or is that really easy to say? I mean, you've been all over the place and seen a lot of different kinds of places. Don't know how much you got to two of them, but anyway, Bob Ellis  18:00 it wasn't the two places that I that I went overseas, which was Japan and Greenland. Those were the longest tours of my life. Beautiful country in Japan, and and great facilities and support in tuning Greenland. But I would I would guess throughout the United States, I had a great assignment at the Army War College, and I had a great assignment at Travis Air Force Base here in Michael Hingson  18:26 California. Yeah, Bob Ellis  18:28 yeah. Michael Hingson  18:30 I've spoken. Bob Ellis  18:30 My son was born in Japan. He's dual citizen as a result on the Air Force Base, and my daughter was born in California. So it was a great time, mainly because the kids were younger and and and and we were in great climate areas. Michael Hingson  18:48 When people ask me what my favorite place in the United States is, I say everywhere. I I just enjoy meeting people wherever I go in the U.S. It's so many different cultures and customs and ways of doing things. It is so fun to to see all the different places and see how they are. People ask what I like, where I like outside the U.S. And so far, it's been New Zealand. I would say is probably the best, but Japan has to be up there too. I've really enjoyed being in Japan. I've been there a couple times, and I thoroughly enjoyed Bob Ellis  19:23 it. I, I had, I think the most the the greatest thing about the assignments was some of the people I I got to to meet in in my in my tours. One of them would be the Crown Prince of of Thailand, who who is now the king of Thailand, King Rama, got to meet him when he was a pilot, and supported him when when I was at Yokota Air Base, and multiple other celebrities. I I had the opportunity as a kid to attend the funeral. For Douglas MacArthur, and and his his memorial was right across the street in North Virginia from where my mother worked. And 20 years later, I had the opportunity to to meet mrs. Mcarthur, Jean MacArthur, at Gracie Mansion in New York, and I I I wrote protocol. I when it came time for her to to meet me and meet meet her, I got down on one knee and I held her hand and I said, "I want to tell you a little story, ma'am. And she said, "Well, certainly, absolutely. And I told her the story how when the general had died in in 1964, I was required by my my mother to go to the funeral, and the most fascinating person I'd ever seen in my life was herself, and she just got she just turned red. Well, long story short, I was at an army command at Fort Hamilton. The next day, the the group the the installation commander called me over to his office, very angry, but he wanted me to know that I was going to be the first civilian aide for the old lady, which was mrs. Mcarthur, and he had to take one of his lieutenants off. And I got to know the family and and the Mcarthurs as a result of that. So lots of opportunities, just absolutely amazing. 911, and we'll get to it. I got to meet President Bush momentarily, but I I got to meet him and have a short conversation. Michael Hingson  21:32 I got to meet him in 2005. We went to the Oval Office, and we were supposed to have a two minute photo op, but he kept wanting to interact. We ended up talking for about 15 minutes. He kept the Italian ambassador or prime minister waiting, but it was a was a great conversation. I very much enjoyed having the opportunity to meet with him. Bob Ellis  21:53 Yeah, he was remarkable. Michael Hingson  21:54 Yeah, in in so many ways. If Speaker 1  22:00 you enjoy Unstoppable Mindset and would like to help us continue bringing these conversations to you each week, we've created a way for you to support the show. Your contribution helps us cover production costs and continue sharing stories, insights, and ideas that inspire people to live with purpose and possibility. If supporting the podcast feels right for you, you'll find the link in the show notes. Thank you for being part of the Unstoppable Mindset Community. Michael Hingson  22:33 So that's that's pretty cool. So as you were going around to all these different places, what would you say you were learning. Bob Ellis  22:41 I was learning business. I was learning relationships. I was learning marketing. Pretty much anything that you wanted to do as a general manager or a vice president, the exchanges let you do it. You know, until you got too far gone, and they they reel you back in. But I love being able to run multiple businesses on the installation, and and be accountable for them, and run them at a profit, and and at the end of the day, do great things for military families. Michael Hingson  23:16 Wow! So you um, you you've you've had a lot of challenges and and had to learn a lot of different things. Needless to say, but I would would think that you've you've been able to to keep a lot of that and use it. And you know we've referred to September 11 th, and so let's let's get to around that time. The first thing I would ask, and people have asked me, but you're in a better position in theory than I. Did you have any inkling that something like September 11th was going to happen? Bob Ellis  23:53 Well, actually, September 11th was was happening. I left for work about 4:30 in the morning. I lived out in the suburbs in Centerville, Virginia, and it was one of those days that you just wished you didn't have to go to work. It was the as the sun was coming up, it had a little cold breeze to it. The skies were blue. It was just one of those days that you just wanted to sit out in the yard and and relax or go bicycling, whatever. But I did my duty and I drove in to the Washington D.C. area and reported to my office on time, which was right around 5o'clock. My staff showed up around six and some at seven, and my secretary came in, and I don't know exactly what time it was, but it was shortly after, right around 9o'clock in Eastern Time, when the first airplane had hit the the trade center. Michael Hingson  24:49 Yeah, Bob Ellis  24:49 846-940-6846, Yes, right, 846. Yeah, and and so I I went in to look at the. The the television monitor standing there it was just her and I at the time and and and I said that's not an accident and she says how do you know that I said look at the skies that was an airliner they were talking about it was a little small private aviation well I'm a pilot I've been a pilot for 40 years 41 years I knew exactly, you know, that that where it was, what it was doing, and that wasn't a it wasn't an accident. And and my inkling was is that I was in a in rented space in Arlington, Virginia, because we had been moved out because the wedge that got attacked was the one that was still under construction. My office had not been completed there, and and I had a meeting in that wedge at 9o'clock that morning. And my secretary said to me, "You know, Bob, the Pentagon is next. And I paused for a minute and I looked at her and I said, "How in the world could you even imagine that, you know that that that's a fortress? Who would be crazy enough to attack the Pentagon? And she says, I I just I don't want you to go over, you know, just just just do it by phone, which I I probably could have done. And I said, No, I'm I'm going to go over there. If they're going if they're going to attack the Pentagon, I'm going to go down with it, and that was kind of my philosophy. So, in the back of my mind, seeing that airplane hit the Trade Center and her telling me that certainly made me wonder if it wasn't a possibility. Michael Hingson  26:33 So, you didn't. You don't think that anyone, and I've never heard of any such, but that anyone had any advance notice? There wasn't chatter. There wasn't anything that made people suspect what might be getting ready to happen. Bob Ellis  26:47 No, I I I think that is the the worst our country has ever been off guard. It reminds me of you know the the attack on Hawaii and that you know in in Pearl Harbor. We were completely unprepared, and I thought we were completely unprepared on 911. And in fact, after the attack, I knew we were unprepared when I saw the two jets fly over with no armament on the wings. So no, I don't think anybody had any idea. Michael Hingson  27:18 Well, the other side of it, and I've talked about this in in some talks I've given. I talk a lot about trust and teamwork, and like it or not, one of the things that I observe is you had 19 terrorists who functioned well enough as a team that they didn't talk about it. They didn't let anything come out. So no matter how much armament or whatever we might have had, I'm not sure whether we could have predicted that on September 11th, what occurred was going to happen. Bob Ellis  27:49 You know, all the indicators were there. You know, those those 19 trained at private airports, and they and during their training, it was it was reported multiple times that all they were interested in was taking off, not landing. I mean, first clue, you know. Okay. Why would you just be interested? He's taking off an airplane, and and I always found that very curious, and I'd heard it several times. That should have set alarm bells off. Should have. It didn't. Apparently, it did. Michael Hingson  28:20 Good point, and you know the the thing is though that, as as you pointed out, who would have thought that anybody would attack the Pentagon, the fortress that it was? Who Bob Ellis  28:33 yeah, Michael Hingson  28:33 who would have thought? So again, you can only go by what you got, and so nobody, I think, would have ever imagined that. Well, of course, the first plane hit the World Trade Center, and at first, people didn't really know what happened because there were really not very many people who who saw it. In fact, we only have the few photos that were taken by the French photographers who were there for something else, but then a little after nine, the second plane hit, and that changed the dynamic and changed the perspective a lot. Although a bunch of people who started seeing it on TV thought it was just a movie, and it wasn't true, but the second plane hitting changed the attitudes. I think for most people, and that's when people knew something was going on. Bob Ellis  29:24 Yeah, I didn't know anything about the second trade center. I had left my office in Crystal City, and I had headed to the Pentagon. And the meeting, the meeting that I had was with the Army Personnel Chief and several other folks. And as it turned out, that is exactly the window that the airplane flew into. That was ground zero for the for the for the target for the airplane going in just above the first floor for the Pentagon. So I didn't know anything. I was I was trapped at that point. I was trapped. Couldn't go um. Wouldn't go um. Didn't want to go um. And I had lived in New York City for five years, and I was my biggest. I was always impressed by the New York City Fire Department. I mean, they're they're just walking heroes if you've ever seen them. I mean, they were like they were like giants when you got next to them, and that they would they were just superhumans. And I always wondered upon the top floors how in the world you would get a fire put out at the top of the World Trade Center, and and I did not know until two days later when I made it home. That was my first question to my family: How did they get the the fire out at the top of the World Trade Center? And I and and it was repeated to me centers, and I said, What are you talking about? Centers in my family, and they said, "Bob, the World Trade Centers are gone. I said, "I don't understand. How could they be gone? And that was that. That was you know two days later that I found out about that. It was quite a shock to me to learn what it actually while I was on on the Pentagon mission. Michael Hingson  30:58 Well, when the first plane hit. Well, in the second plane, the firefighters were going up the stairs carrying all their equipment, and I had had had known about that and asked people, "Well, why are you or would you be carrying equipment? Because I met I I didn't meet the FDNY people ahead of the World Trade Center attacks, but I did meet with other people to learn about emergency preparedness and so on because I felt as the leader of an office, it was my job to know because I wasn't going to be able to read signs, and I love information, so I was trying to learn all I could, and they told me that where would if you if you had equipment stored in the in the towers, then people would go to it. Firefighters would go to it and get the the equipment. What floor do you put it on? Because no matter what floor you put it on, what if the fire broke out one floor below? You know, you can't get to the equipment. So the only way they could get up the stairs to fight the fires was to carry all of the equipment with them, yep, yep. Not enough is said about those guys in history. No, and I met a number of them coming up the stairs as we were going down, and they wanted to escort me down, and I didn't want them to do that because I knew they were a team, and I I pushed back pretty hard and said, no, you guys go up and we'll go down unless we can help you fight the fires, and they said no. The reason they eventually let me go down without any assistance was I had a friend with me who could see, and I said, "Look, David can see. Don't worry about us. And David and they turned to David and they said, "You're with him. And David said, "Yeah, leave him alone. He's fine. So we went on down, and they went up. I don't know whether the people we interacted with made it down or perished up above. It was about 10 after 10 after nine or so when we got to the 30th floor where we met them. So it was another hour and almost 20 minutes before the tower collapsed, but I don't know where the firefighters were, or how many people from the groups that we interacted with perished, or if they all made it out. I don't know, but Bob Ellis  33:12 yep, I I memorized all those numbers. You know, 189 between the airplane and the Pentagon, 200 injured, but 189. 189 total were 64 on the airplane, 125 in the Pentagon, and I'll never forget those numbers. Yeah, I'll never forget the time. I looked at my watch at 9:17, and and I have to tell you that on 9/11, I always sit very quietly until I get past 917, not 937. I'm sorry, 937. Michael Hingson  33:48 So Bob Ellis  33:48 in the morning. Michael Hingson  33:49 So, how close were you to where the plane came into the Pentagon? Bob Ellis  33:56 About 300 yards. When when it was clear that the meeting wasn't going to happen because the air traffic control system had been shut down. They released us to go back to our our offices, and I was going out the front door. I left about 930. It was supposed to start at nine 930. The generals said we'll just reconvene, and and I agreed. And from his office on on the south portico, I was walking out the front door. Literally, I heard the engines spool up. I had been in the AOR in rail combat munitions, and and I've heard cruise missiles, and and I could hear this one spinning up, and I thought it was a cruise missile, and so when it hit when it hit the building, it was just it was just a horrendous sound. But my first impression was to run to it to see what happened, what what what caused that, and there was nothing there. It was just four or five cars burning and smoke billowing out of the building. And and the the rest turned into a you know a rescue and a a recovery. Michael Hingson  35:08 AOR is what Bob Ellis  35:10 the area of responsibility. Michael Hingson  35:13 Okay, area of responsibility. Okay, Bob Ellis  35:16 yeah, Kuwait, Saudi Arabia, wherever we are, it's it's N A O R, and that's your A O R. That's state. That's where you are. So that that's where I encountered first first and only live person coming out of the building, and which was a which was a really big surprise. But I knew that there was something that I I had to do, and and one of the things was to, if he needed assistance, getting him assistance. And there were several people. He was he was he was burned third degree burns over his whole body. He lived. I said one prayer was for him. And as it turned out, he became a a great ambassador. Turned out to be a great friend, and is actually back in the Pentagon to this day, just steps away from his old office as a civilian, went went back on a presidential appointment. Michael Hingson  36:09 So, you mentioned the general a while ago. Was did he survive? Bob Ellis  36:15 No, he was the he was the highest ranking person that we lost in in the entire encounter, and it was the entire office was just instantly vaporized. So he did not survive. Michael Hingson  36:33 Well, so you heard the engines revving up, and you went after you heard the explosion and so on. You went over to see what was going on, and then what did you do? Because it certainly had to be a major surprise and a shock by any standard. Bob Ellis  36:49 Yeah, I went that side of the building, saw the hole in the building, kind of convinced myself it was a cruise missile, but I never heard such a loud engine noise. As it turned out, it was it was two big engines off of a 757 200, and so I immediately tried to figure out you know what can I do? What should I do? Should I even be here? And that's when I saw the colonel coming out of the building, and I was able to walk with him and four others over to the the road, the Washington Boulevard that goes around the Pentagon, and and I sat down on the telephone pole, a light pole that the airplane hit going in. Now I'm a pilot, and and I have to tell you to take an airplane going at Mach point eight seven, and hit a target, hit the building, and not hitting the ground was just absolutely amazing to me. So as they got the colonel into an SUV and and and got him out of the the scene, I sat there. Just it was almost like a movie I was watching. The triage was being set up. The Pentagon was burning. The emergency services units were starting to show up, and we had very intermittent phone capability. And I had I had a a friend, my my the commander that I worked for in Dallas at the time. This secretary's husband was a bodyguard for Secretary Rumsfeld, and and Secretary Rumsfeld was actually carrying litter patients, carrying people out of the debris area and out of the offices. He was actually helping people, and he he realized that something needed to be done. So he gave Jerry a note, a piece of paper. We called them snowflakes, but it was a tablet, and he had listed what needed to be done and what needed to be done now. And Jerry found me sitting over there and gave me that that piece of paper, and it had everything listed on it. He wanted a a tactical field operation in place. He wanted it now, not yesterday. He wanted something in the interim, and it was to provide emergency relief supplies. So I I sat down on that telephone pole and I called our our local dist not local our largest distribution center in the world was down in Newport News, and I got the director on the phone and I said, I have an official order from you coming from the Secretary of Defense, and and don't override, don't just just follow my instructions until we can get to the commander at AFIS headquarters, and so I gave him the list. I just gave him the full list of things that we needed to get rolling, and I called another gentleman that was just across the river, the American Logistics Association, which owned all of the brokers and manufacturers, and I gave him a list of stuff that we needed now, like Gatorade boots. the The surface was over 2000 degrees, and the emergency service boots were melting almost upon contact. So I had I had 1000s, hundreds of 1000s of dollars of equipment. And supplies coming in, and we set up the USO tent, put everything in the USO tent. We raided all the stores in the in the Washington D.C. area. I was able to contact the region manager, and I told him, you know, what we needed to take it off the shelf, put it in the back seat of the cars, don't account for it, and get it to me. And that's what we did the entire first night was setting up the USO trailer, and the next morning I had two tactical field tractor trailers coming up the ramp just as the sun was coming up, and they were loaded with supplies, and that's what stayed in place for the next two months. Over $2 million worth of merchandise, emergency recovery type merchandise, everything from linens to the towels to eye wash, and and and we had to actually have some special boots made out of leather for the dogs because the dogs' feet were so it was it was quite an operation. We ended up well running within within 24 hours of the attack, Michael Hingson  41:04 why is it that you are able to stay pretty focused through all of this? Bob Ellis  41:08 I you know I you know I I've often asked that question. I wanted to go home. Alls I could think of is my kids, my wife. What what are they doing? What are they thinking? They're watching this on the news, and I had I had drifted over to which my car was very close, and it was taped off. The parking lot was taped off. It was a crime scene. There was no going anywhere. There was no transportation. If I wanted to walk 40 miles, I guess I could have, but because I couldn't go anywhere, I had to do something there on the scene, so that's that's that's what I did, and and it wasn't until the next day when the phone started working again, our two star in Dallas was able to get through to me on on my BlackBerry, and he wanted to know what the situation was, and and and I told him, and and he said, what what are we going to do? And I explained to him what we had done already, and he says, "How did you do all of that? I said, "I picked up the phone and I told him I was working for Secretary Rumsfeld, and this is the order. And and he says, "How are we going to pay for all of this? I said, "Sir, this is our finest hour. We're not. We're going to donate. These are all donating goods, and and it really was an interesting. I I just I just don't know. I was compelled. He he he ordered me on that second day to go home, and and I said I had no way to go home. And he said go to the motor pool. I'm going to call the motor pool. He had been the commander of the Air Force One Squadron, so he had a lot of connections in Washington, and he he got me a car, and I went home long enough to change clothes and and and to come back out. So it was it was just out of adrenaline, I think. Somebody had to do something, and and everything that I've told you here today is not written anywhere in history. I own every bit of what happened in in in that story, other than some of the people that were working there. Michael Hingson  43:07 What phone did you use that first day? You said you're you're it was the second day or the next day that you're phoned. So how were you able to communicate? Bob Ellis  43:17 We had Blackberries, and and until the networks got completely overrun, we were able to use it. And and so by the second third day, we we had pretty consistent communication, because the the the commander called me back that same morning, and and he said, you know, he said, how come you haven't been home? And I explained to him, and he says, "Will you do me one favor? And I said, "I would. He said, "Will you go back into the building? Said, "Sir, the building's on fire. He says, "Well, well, you get in the front, and I'm looking at it. He was looking at it on television, and the military clothing store was in the very front, within 100 feet, probably of that door that I went out of. And he says, "Would you see if our people survive, and if the store itself survived? It was sitting near the the area. I went in the store. I went into the building, into the burning building, and was able to look in the door, and I could see that the the room was full of smoke, and the door was locked. So I told him I would assume that our people made it out, alive and okay. And they say that was a, and they did, and they absolutely did. And in fact, everybody that that that that had any kind of supervisory capability around the Beltway, they volunteered to come over and work for me and and operating that facility for 2024 hours a day, seven days a week. Wow! So and not and not to shorten the the question, I wasn't there, but because of what I was doing in the in the Pentagon, my old homestead was at Fort Hamilton. Fort Hamilton picked up the same thing and went over to the Trade Center area, and they gave them a place to put a mobile. Food truck, and they brought supplies in and pretty much supported the firefighters and the and the and the police there. So so we had quite an operation going for a long time. Michael Hingson  45:11 Yeah, and and needed to, but it was interesting and commendable that in both places people were able to focus, and were able to carry out missions. I know at the World Trade Center when the two towers collapsed. Of course, it was it was unexpected, but we know now, of course, why they collapsed. It wasn't that the planes hit; it's that they were they were full of what 36,000 pounds of jet fuel each, and that exploding jet fuel is what damaged the infrastructure of the buildings to cause them to be able to collapse. But as well as at the Pentagon, but very quickly people were able to start to move and deal with issues and put procedures in place that were able to, I'm sure, keep more people from perishing and keep kept more people being able to focus throughout the whole the whole sequence of events. It it certainly was very scary, but it is something that that people like you were able to do. I know for me, the reason I was able to focus was because I had learned what to do in an emergency at the World Trade Center. I spent time with people and I learned how the whole building was structured, so I knew when the building tipped, why it tipped, and and things like that. You Bob Ellis  46:40 felt it. You you felt it. Michael Hingson  46:43 Oh yeah. Oh my god. We moved probably at least 20 feet, and then it came back, and oh my Speaker 2  46:48 god, it Michael Hingson  46:48 got vertical again. It got vertical again, and then a few seconds later, it dropped about six feet because the expansion joints went back to their normal configuration. But Bob Ellis  46:59 we uh we we knew from 937 till about 5o'clock that evening there would be no more survivors. It was over, and and and the dogs were getting depressed because they were they were they were not cadaver dogs. They were recovery dogs, and they were used to fight. And we we actually had ceremonies for the dogs every day, where we sewed flags onto their collars, and they had special water and special food. So they played a big, big role in morale, mine especially. Michael Hingson  47:33 And at the same time, I know people had to do drills to keep the dogs focused because they weren't able to find people, as you said, so they had to do things to give them something to find to keep them happy, which was was so important. Bob Ellis  47:50 Yeah, that we had two two tractor trailers lined up. It was just just two 300 feet from where you went into the damaged area of the Pentagon, and those dogs and their handlers would get up underneath those trailers and sleep, and they would play with the dogs. We actually had some carpets brought out, tarps brought out, and that's kind of where that was kind of their headquarters during 911. We had to make it up as we went along, and and the other interesting part of this story is in 1972 at the at the refugee camp, I was sleeping in the back of a van because there was just no way to go home. It was too it was too far to drive home to turn around and come back at 8o'clock the next morning, and I heard somebody knocking at the door, and and and I and I opened up the door, and it was a military colonel in uniform, and there was a civilian standing there with him. And he says, "Are you part of this operation? And I said, "Yes, sir, I am. He said, "Who are you with? And I said, "The Army Air Force Exchange Service. And and he says, "You're not provided any other facilities. This, I said, that was my choice. And as it turned out, I was speaking to Secretary Rumsfeld during his first administration as Secretary of Defense, and it was interesting that when he found out that what I did in in that program, I won the Indo Indo China Award for service, and then of course you you move ahead to to 2001, and we we knew each other. I had briefed him several times, and we we knew each other in the Pentagon. And that day, he knew that I would know what to do for the support role, and that's why he sent the letter up. And as it turned out, when he retired and and left the Pentagon, he was on a book tour, and and the the general secretary and myself got an invite to come to the book tour with him and and have lunch with him. And he handed me a book and he said, "I want you to have this, but I don't want you to open it up until you, Bob. I don't want you to open it up till you get home. I don't want you to give it to your wife. And and it was like this. Sure, I'm not not a problem, and so I got I got home. You know, this is this is 10 years later, and handed the book to her, and I said, "Open it up. I'm not wasn't allowed, and there's a nice thank you page on the front from Secretary Rums for allowing him to use me on 9/11, and you just you just that's the best reward that I could have ever ever expected. A guy that I just idolized to do that. Michael Hingson  50:26 When you got home, so you weren't able to talk to your wife before you got home, or did you ever get communication so you could call her? Bob Ellis  50:33 No, I didn't. I when I finally got the phone back up and running and got in the car. I had lost the battery, so I said, "I'm gonna be home in in an hour. I'll just be there. But General Wax called up, and she answered the phone. She went. She went sometime during that day and pulled the kids out of the private school, brought them home. She could see my car. It was a yellow SUV, and she could see it in the South parking lot in the news choppers going around. She said that was my car where my spot was, and General Wax got her on the phone and she and and she answered the phone and he said this is C J Wax and she thought that was the call. She thought that was it, and she alls I could do was drop to my knees and and and C J said and it's it's okay. I've ordered him to come home. He's all right. He's running. He's running a a program for us for for recovery. And if he's not there, he should be there shortly. And then by the time I got there, I got to the front step. I'm asking the question about the World Trade Center, how they got the fire out, and I was ordered that I could not go in the house because I smelled like smoke. So, so two minutes before that, I was the most important person in the world, and and then all of a sudden, I was I was back to Bob, and I wasn't going to wear that that suit in the house to to smoke it. So anyway, that's that's how she found out. He he called her up. I asked him. I think I asked him if he would get in touch with her at our last conversation, and he did. Michael Hingson  52:06 Soon after both towers collapsed, like a minute or so later, I called and got through to my wife Karen. I had talked with her before we left our office, and then when we got downstairs, I couldn't get through to her because the circuits were busy, and it was obvious that everyone we learned later was saying goodbye to loved ones, and so the circuits were busy. So after both towers collapsed, I was able to get through to her, and as I tell people, there were tears on both sides of the phone at the when that conversation started, but she was the first one who told us how two aircraft had been crashed into the World Trade Center towers, one to the Pentagon, and at that time, the fourth one was apparently still missing over Pennsylvania, and of course, then it crashed at Shanksville. Bob Ellis  52:52 I love it. Michael Hingson  52:54 Yeah, but we, you know, we talked, so she knew I was okay. Then a friend of ours, Tom Painter, who had been a friend of Karen's at high school out in California, but Tom, over the years, had ended up moving to New Jersey. He came down to stay with her, not knowing until he arrived whether I was in the office that day or out with a customer or what was going on. And of course, then she told him, and so he drove her to the train station to pick me up. When, when I got back out to Westfield, we went home. And you talk about with with dogs. We got in the house, and I took Roselle's harness off because I was going to take her out, and she would have none of it. She ran off, grabbed her favorite tug bone and started playing tug of war with my retired guide dog Linny, and I talked to the veterinarians at Guide Dogs for the Blind in San Rafael the next day, and they said, "Did anything threaten her? And I said, "No, not directly. And they said, "That's why she ran off because it was over. Nothing threatened her. Bob Ellis  53:58 Comfortable. Michael Hingson  53:59 She, they don't. Dogs don't do what if like we do, and so she was comfortable. She was happy. She wanted to play, and then then she did go out. But by the same token, the the whole point was that she was able to deal with with all of it and was able to to focus. Then we got her outside and and came back in, and she ate and and all that. But the the the thing is that she focused all day, and and she did a a wonderful job. And the reason that she focused and did so well was mainly because I worked at keeping her focus by telling her every chance I got. You're a good girl. What a good dog! Good dog. You're doing a great job. Keep going. I did that all the way down the stairs in the World Trade Center, and I was very deliberate about that because I knew she had to sense the fear and what was going on, and I wanted her to know that I was okay and I was going to be there for. Her, which is of course what teamwork and support is all about. You understand that very well. You you proved it in so many ways. I kept working with Roselle and kept her focused, and you know it all it all really went well. I still think one of the most relevant things for me in the World Trade Center. I went down the stairs with a guy named David Frank. David was from our corporate office in California, and David and I were going to be conducting sales seminars that day, teaching some resellers how to sell our products. And we got down to about the 50th floor, so David was there to talk about the the pricing and so on. I was going to do the majority of the presentation because I was going to be their technical contact, anyway, and we got to about the 50th floor, going down, and suddenly David said, "Mike, we're going to die. We're not going to make it out of here. And as I tell people, since I got a teaching credential, I had learned all about the secrets of how to yell at students. So I just said, "Stop it, David. If Roselle and I can go down these stairs, so can you. And he then immediately said that I brought him out of his spunk, and he told me that later as well. But what he told me was that he wanted to walk a floor below me on the stairs and shout up to me everything that he was seeing. He had to take his mind off of what was going on, and so he asked if I cared, and I said, "No, go ahead. That's what you need to do. That's fine. So I got like down to the 48th floor, and he yelled, "47th floor, Mike. All's clear here. Going on down. So we went down several floors that way. Eventually, I got to 45, and he was 44th floor. This is where the Port Authority cafeteria is not stopping. And the reason I mention it is because I think what David did is one of the unsung things that is so important from September 11th. He kept shouting up to me everything that he saw, but the reality is, anyone in the sound of his voice heard that there was someone who was okay going down the stairs, and he had to keep panic out of people's senses for so many individuals, because they just heard him, Mike, 43rd floor, all's good here. Going on down the stairs, all the way down the stairs. He had to have been able to keep so many people focused because he was able to keep his mind off of what was going on by shouting to me, and I think that that's so important, and so I'm. I always tell that story. I've been telling it for many years now because I want people to know what he did to keep so many people focused going down the stairs, and he had to have done that. Bob Ellis  57:31 Well, you know, I have. That's that's the first I've heard that, and and and and I read everything that I followed your story very closely, as well as the colonel who I was so close to, but there there are a couple of stories that are just never mentioned, not talked about, and one of them where we had to do every day. There was an update that the military gave the families an update as to what is happening, what was found, what was recovered, what to expect, and they would bring the kids in to listen to these brutal military briefings. I mean, just you know, these were these were soldiers, these were these were combat folks, and this is the way they briefed. And the therapy dogs were brought in, and there wasn't but about a dozen of them, and I will never forget not only the kids on the floor with the arms around those dogs, but some of the adults were as well. And I thought, what what a moment! That was the most touching moment of my entire life witnessing that. I mean, I could have done without it, but it was it was a very special moment. And then the the other thing that the world doesn't know about is on the second day, I got a I got a phone call from Secretary Rumsfeld's office that the VA was completely out of coffin flags. We had nothing in inventory to to cover the remains or the caskets for burial, and what could I do? And and right right from the Pentagon parking lot, I I called one of the buyers that bought American flags in Dallas, and then I asked her who do you get flags from, and she says it's American Flag Company. I'll give them credit for that, and and I said you need you need to get their entire inventory. We need to get it flown in, whatever expenses cover it, and get them here. The Pentagon doesn't have them, and New York doesn't have them. And those flags came in. They were they were there about that midnight that that that night. Now boxed up, thrown in the bag box, whatever tape they were bound, but everybody that came out later, you know, the recoveries as we got deeper into the debris, that had a had a flag that that came that came from us in the as well as at the Pentagon, and they put two very big special flags in there. I mean, like you see flying over a car dealer. And they hung that on the side of the Pentagon. And if you look at any of the any of the news willers of that time, it was on day two that flag was hanging that that came in with the rest of the other flags. So it was it was quite impressive. You never know what the next moment was going to bring you on you know from my side and and and can I meet the challenge? That was what I constantly worry about. How could I let any of this down? And I've got to do something. And and we were making it up as we went along. Michael Hingson  1:00:33 Yeah, that's all you could do. And so when I go back to Bob Ellis  1:00:37 to to this to this day, you know, we go back. They've got 184 markers. I don't know how many people attend it, but it's it's right in that zone, right outside the building, in that grassy area where they they they've made that memorial. And 184 people, to include I think two infants, are are memorialized there forever, which is very touching. It was a that was a hard place to go back to. Still was New York City when I went to it because I'd never I had never been 20 years 20 years yet 18 years before I ever went to to New York City to see the recovery there. I've never I've not been to the to the to the Pennsylvania field. I plan to go. I want to go. Just hadn't been convenient to get there, but but if I do that, I will have seen all all the sites. Michael Hingson  1:01:26 Yeah, I haven't been to Pennsylvania either. In 2017, I did make it to the World Trade Center Museum. In well, so we moved out of Westfield, and I moved back to California in late January, beginning of February of 2002, to work for Guide Dogs for the Blind and and speak from there. And traveled around and speak. Karen was there for a couple more months selling our home, and then she came out. But in May of 2002, Roselle was going to be honored by Hart's Mountain, the pet food and pet supply company. So, so we went back to New York, and while we were there, I met one of the police officers with with one of the service with one of the rescue dogs that that had been around the World Trade Center, and he arranged for us to get in a vehicle and drive down into the pit that was where the World Trade Center was, and they had built an artificial, well, a temporary road, and they were bringing things up, but we got to go down to what would have been the seventh sublevel, the bottom of the tower, and it was just a for me just imagining it standing in that dirt area in a hole seven stories deep and remembering what what it was like, and then in 2017 I went to the World Trade Center Museum and got to spend a little bit of time there, and of course everything had been rebuilt. The reflecting pool was there, and so on. But it was nothing like what I remembered from having been in the World Trade Center, and I walked around with someone who was able to be aware and describe what was where we were and what was above us, or what part of the building we were in as we walked through the complex. But of course, it was totally different. So it was it was such a strange feeling to experience all of that. But we did it, you know. And so now I've been to the museum, and actually there is a there's an animal exhibit in the basement, and Roselle's collar is is part of that exhibit. We donated that to oh Bob Ellis  1:03:50 really, oh really, oh God, I I was I was thinking that when I asked you that question earlier today, and I was thinking about that that has got to be remarkable, you know that that that's what touched me so much at the period. That the fact that the two of you were such a team, and I read everything that newspapers printed and watched. I guess there was some there was some CBS specials and so forth too, where you were interviewed, and it was it was just it was just absolutely amazing. Michael Hingson  1:04:21 Well, it is. you know, it is a an awe-inspiring sort of thing. And you know, people always say, you know, don't you feel guilty about surviving when so many people didn't? And and I said, no, I I didn't have any control over that. But what I do have control over is having been a survivor. What am I going to do about it? It's my responsibility to decide how I'm going to deal with moving forward after something like that. And of course, the opportunity opened to travel and speak, and so I've been doing it ever since. And I believe my job is. Is to educate people about what happened on September 11th, and let them know t

Mike Fegler and Big Jim Murray talk about a new favorite book, the three best consumables on a golf course and more!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Did you like the episode? Send me a text and let me know!! You have the expertise. You have the content. You're doing free coaching calls, running an alpha app on a tip jar, and sitting on years of teaching materials nobody is paying you for. How do you turn all of that into real, recurring income — without risking the paycheck that keeps the lights on? In this episode of Business Conversations with Pi and Piette 2.0, PI and Piette answer a listener's layered, real-world question from tuepodcast.net/askpi: how to monetize coaching calls, a side app, and teaching experience into a low-risk paid offer without jeopardizing a current job. The answer is a four-part blueprint covering app monetization, digital product strategy, the hybrid marketplace model, and a four-step coaching close that makes selling feel natural. What You'll Learn: Why the tip jar model is a validation tool, not a business modelHow the freemium value ladder works — and why you never take away what's freeWhy in-app ads require hundreds of thousands of impressions to make $1,000/monthThe difference between consumables and non-consumables in app monetizationWhy Teachers Pay Teachers takes up to 45% of every sale — and the break-even math for owning your own storeThe hybrid marketplace strategy: use big platforms for discovery, your own store for retentionHow Jen Regan made $100,000 selling fourth-grade lesson plansMelinda Kitto's no bait-and-switch rule for coaching callsThe four-step transition formula to close a coaching sale naturallyWhy framing the pitch upfront actually relaxes the prospect instead of scaring them awayWhy massive pre-recorded courses are losing to personalized one-on-one coachingHow YouTube's Alpha AI targeting lets a side hustler compete on intent, not ad spendWhy charging for expertise delivers better results for your clients than giving it away freeTimestamps: [00:00:00] – Introduction & The Listener Question[00:01:00] – The 45% Hidden Tax on Ambition: Why Marketplaces Are Bleeding Your Profits[00:02:30] – The Low-Risk Constraint: Protecting the Primary Engine First[00:03:30] – Check Your Employment Contract: Non-Compete Clauses & Legal Guardrails[00:04:30] – The Battery Backup Model: Side Hustle as Safety Net, Not Full Replacement[00:05:30] – From Tip Jar to Value Ladder: Moving Beyond Unpredictable Goodwill[00:06:30] – The Bottom Rung: Keep Core Functionality Free[00:07:00] – The Math on In-App Ads: Why You Need Hundreds of Thousands of Impressions for $1K/Month[00:07:30] – Consumables vs. Non-Consumables: The Freemium Mechanics Explained[00:08:30] – The ChatGPT Model: Never Take Away the Free, Only Add Exclusive Value[00:09:00] – Monetizing Teaching Experience: Jen Regan's $100K Lesson Plan Story[00:10:00] – Why Teachers Pay Teachers Takes Up to 45% — and the Break-Even Math[00:11:00] – The Hybrid Strategy: Marketplace for Discovery, Own Store for Retention[00:12:00] – Monetizing the Exhaust: Packaging Existing Materials Into Premium Digital Products[00:13:00] – Transitioning Free Coaching Calls Into High-Ticket Paid Coaching[00:13:30] – Melinda Kitto's No Bait-and-Switch Rule[00:14:00] – The Four-Step Transition Formula to Close Coaching Sales Naturally[00:15:30] – Why Transparency Relaxes the Prospect Instead of Scaring Them[00:16:30] – The Wolf Pack Model: Why Personalized Coaching Is Beating Pre-Recorded Courses[00:17:30] – YouTube Advertising: Aleric Heck's Value Add Formula[00:18:30] – Alpha AI Targeting: How to Reach Exact Buyers Without a Massive Budget[00:20:30] – Full Blueprint Recap: Four Immediate Steps[00:21:30] – Final Thought: Charging for Expertise Delivers Better Results for Your Clients[00:22:30] – Submit Your Question & Wrap-UpThe Four-Step Coaching Transition Formula (Melinda Kitto): ✅ Validation — get them to verbalize the call was helpful✅ Pivot — ask permission to share gaps or blind spots you noticed✅ Paint the Picture — describe what their life looks like with those gaps fixed✅ Invitation — "That's exactly what I help my clients achieve. Would you like to chat about what that looks like?"Resources Mentioned:

New aesthetic devices are constantly entering the market, promising incredible results, more clients, and increased revenue.But before investing thousands of dollars into equipment, there are important questions every beauty professional should ask.In this first episode of Beauty Babble: Technology Spotlight, Suzanne explores what professionals should consider before purchasing aesthetic technology—from understanding the science behind the claims to evaluating the true cost of ownership.In this episode, we discuss:✨ Why the first question shouldn't be “What does this machine do?” but “Why do I need it?”✨ How to evaluate technology claims and understand realistic results✨ The hidden costs beyond the purchase price✨ Consumables, maintenance, training, and long-term support✨ Why choosing the right technology is about your clients and business goals—not just following industry trends✨ How to consider alternatives and create exceptional treatment experiences without always investing in the newest deviceTechnology can be an incredible tool in aesthetics—but the most important investment will always be the professional behind the technology.Before making your next equipment investment, ask better questions.

Hello, Voices of the Bench community. This is Casey Baldwin with Ivoclar. If you've been curious about fast-firing zirconia to improve efficiency but aren't convinced it can deliver predictable, high-quality results, I'd encourage you to connect with us. Our new IPS emax Zirconia, offers multiple fast-fire protocols designed to help you save valuable production time while maintaining consistent outcomes. Time is money in every lab. Don't wait. Reach out today and discover how IPS emax Zirconia can help streamline your workflow. As full-arch dentistry continues to grow, so do the demands on today's dental laboratories. That's why Knight Dental recently launched SimplyARCH Studio, a dedicated production environment built exclusively for full-arch restorations. To support this specialized workflow, Knight invested in an XTCERA milling system and carefully evaluated multiple CAM software solutions before choosing hyperDENT. The decision came down to exceptional milling quality, minimal hand finishing, and impressive production efficiency. But what truly set hyperDENT apart was the implementation process. From the very beginning, the team provided more than software training—they shared the knowledge and experience needed to build an optimized workflow for complex full-arch cases. With proven expertise in advanced milling strategies and laboratory production, hyperDENT helped ensure SimplyARCH Studio was designed for long-term success from day one. This week, Elvis and Barb are coming to you from the FDLA Symposium at the GPS Digital RPD booth with two conversations that prove one thing: dental technology never stops evolving. First up, Chris Bradley from SmileLine USA returns to the podcast alongside technician, educator, and lab owner Richard Wodzinski, with Dawn Roniger from GC America joining the discussion. What starts as a conversation about "sexy brushes" quickly turns into a deep dive into one of the most intriguing shade-matching workflows you'll hear about. Richard explains how the OptiShade camera and Matisse software work together to create incredibly accurate shade recipes for everything from monolithic zirconia to layered ceramics and even gingiva. They also discuss the latest Creation Magic Color system, hands-on education, custom shade appointments, and why reducing remakes isn't just good for labs—it's better for doctors and patients too. Add in some FDLA leadership talk and a shared passion for education, and you've got a conversation packed with practical ideas and plenty of laughs. Then Elvis and Barb sit down with Kaveh Shams, Branch Manager for Zirkonzahn Canada, whose journey into digital dentistry spans London, Italy, and Canada. Kaveh shares how his admiration for Enrico Steger and Zirkonzahn eventually led to his dream job, while also offering a fascinating look into the company's history, philosophy, and commitment to education. From the origins of Exocad and custom CAM strategies to modular milling systems, open architecture, and Zirkonzahn's incredible Military School program that trains the next generation of technicians, this conversation is full of insight into what makes one of dentistry's most respected digital companies tick. It's an inspiring story of passion, persistence, and why great technology always starts with great technicians.Special Guests: Chris Bradley, Dawn Roniger ​​​​, Kaveh Shams, and Rich Wodzinski.

Don't Get Stranded! Essential Trackside Spares.Welcome back to Everyone Racers.  FUCKING MOPAR 440 EPISODE in which Mental just doesn't sleep, Tim buys more parts cars, Chrissy chicken likes wooden and fresh eggs, and Chris removes a sunroof.  Really, we talk all about spares.  Every racer has a story. A wheel bearing that failed without warning. A fuel pump that quit at the worst possible moment. A brake hose that turned a podium run into a parts-store scavenger hunt. Spare parts can save your weekend, what should you get, where to get them, how to keep them, and when to call it.  What's the one spare part that can save an entire race weekend? We dive deep into one of the least glamorous—but most important—topics in amateur motorsports: the spare parts you should always bring to the track.Using lessons learned from years of endurance racing, LeMons racing, ChampCar, Lucky Dog, SCCA, NASA, grassroots road racing, rally adventures, and countless trackside repairs, we cover the spare parts strategy that keeps race cars on track and out of the paddock.We've lived through all of it, and in this episode we break down exactly what belongs in your trailer, tow vehicle, paddock box, or race car so you can spend more time racing and less time searching for parts.In this episode:

Hello and welcome to The Craft Room Podcast. I'm so glad you're joining me today, as we are talking about forgotten gems. If you've been crafting for a long time, like me, then you likely have a LOT of amazing products and resources. Back in episode 40 I talked about The Craft Stash, and this is kind of an extension of that episode. Usually when people talk about forgotten gems, they're referring to old movies or television shows, paintings or travel destinations. But this is a craft podcast, so, of course, we are going to be talking about them in the context of crafting. In thinking about this for a few weeks, I've found that forgotten crafty gems tend to fall into one of three categories … 1. Physical (which falls into 3 sub-categories - Consumables, Tools, References/Resources) 2. Virtual/digital 3. Techniques/knowledge So … what can we do to uncover our forgotten crafting gems. Well, before we talk about that, I would like to remind you of one important thing. If you were out in Lightning Ridge mining for opals, not everything you dig up is going to be a beautiful gem. There's going to be a whole lot of rubble, and, let's be honest … there's going to be some dirt. The same applies when searching for forgotten crafting gems, in your stash, on the internet, on your computer, your phone or in your memory. Be prepared to find a few things that you look at and wonder 'Why did I keep this?', and I suspect there will be some dust, and potentially a dead bug in there somewhere. The easiest way to find anything is to look for it, and I'll walk you through from low effort / low time options, then we'll level up. 1. Look 2. Closer Look 3. Sort 4. Organise If there's anything I hope you take away from this episode, I hope it is this … * It's worth pressing pause on bringing new things into your home so you can take some time to look at what you have, decide what you love and curate a craft stash that is a true treasure chest. * Keep track of your virtual and digital gems so you can enjoy them before they disappear. Block out some time to watch that video, look at old bookmarked pages, work your way through that online course or print those checklists and templates and use them. * Sometimes we need to clear the rubble and the dirt (and the dead fly) so our gems can truly shine. One crafters rubble is another crafters treasure. Mostly I hope that you find great joy in your craft stash, and if you find a truly amazing treasure, please feel free to share it, maybe in the Craft with Dawn Lewis Facebook group (link in show notes and on the blog). Enjoy the gem hunt, and happy crafting! LINKS Episode 45 blog post Episode 40 'The Craft Stash' Online Courses & ClassesCraft with Dawn Lewis Facebook GroupShop Creative Fabrica Sign up for newsletterBuy Me A Coffee Benable budget crafting board

Liz Weindruch breaks down what makes an AGM work from an LP's perspective. The result is a practical, no-fluff guide for emerging managers planning their first or next AGM.Topics:Comms Best PracticesUse of Panels & PresentersAI & Technology DiscussionSwag StrategyWhat Makes an AGM Memorable...and so much more.Top TakeawaysDesign the AGM experience around LP value, not GP convenience. The meetings that stand out offer insights LPs can't get from quarterly reports and meaningful face time with people they rarely interact with, such as operating partners, VPs on the deal teams, or former CEOs who've exited a business and want to do it again with the firm. Easy-to-reach locations matter, and portfolio “field trips” are a bonus when feasible.The best structure for AGM materials and portfolio updates. The strongest AGMs follow a clear arc: a concise firm update, current macro and sector context, and a disciplined walk-through of the portfolio. Macro commentary should always be tied to company-level impact. Portfolio deep dives should restate the original thesis, show what has changed since acquisition, and explain how capital structure, timelines, and return expectations have evolved.Swag: What LPs keep vs. what they toss. If you're giving out clothing, assume it might end up at Goodwill. Fit is hard, branding is risky, and most items won't get worn. Consumables almost always are a safe bet: high-quality, portable, and waste-free. The best swag ties back to a portfolio company or the firm's ethos in a thoughtful way. If it feels generic, it probably is.About Liz WeindruchLiz Weindruch is a Managing Director on the Diversified Alternative Equity team at Barings, where she serves on the investment committee and leads global fund, co-investment, and secondary origination and underwriting. With 20+ years in private markets, Liz has reviewed and attended hundreds of AGMs across funds, vintages, and strategies, giving her a front-row view into what actually works from an LP perspective.About BaringsBarings is a global investment management firm headquartered in Charlotte, North Carolina. The firm manages $480B+ across public and private markets—including fixed income, real assets, and alternatives—for institutional, insurance, and intermediary clients across North America, Europe, and Asia Pacific.

Planning an Ireland vacation can feel overwhelming when you start adding up the numbers -but a memorable trip doesn't have to be out of reach. With smart choices and a few intentional trade-offs, travelers can enjoy Ireland fully without overspending. Guinness costs less in a rural pub This article is also available as the Traveling in Ireland podcast, episode 324. Use the player below to listen or scroll to continue reading the article and get resource links. How to Travel Ireland on a Tighter Budget Without Regret Ireland isn't expensive because of one single thing – it's the accumulation of daily costs. Understanding where money actually matters (and where it doesn't) makes all the difference. What a Realistic Daily Budget Looks Like For travelers watching their spending, typical daily costs (not including flights) often look like this: Budget-conscious travelers: around €130 per day Mid-range comfort: approximately €180 per day Comfort & luxury: €300+ per day That daily spend usually includes accommodations, meals, transportation, and attractions. Knowing this baseline helps travelers decide where to adjust – without sacrificing what they'll remember most. Comfort Matters More Than Luxury Most travelers are happy to skip fancy hotels, upgraded rooms, or city-center addresses. What they won't give up: A good night's sleep Private rooms and quiet locations Comfortable beds and reliable hot water (with good water pressure) Discomfort creates regret, and regret has a way of coloring the entire trip. Local goats cheese with greens and Shepherd's pie Spend Less on Food-But Eat Well Dining is one of the easiest places to adjust spending. Plan fewer, better meals instead of eating out constantly Avoid high-priced areas like Temple Bar for everyday meals and pints Choose accommodations with breakfast outside the cities Use grocery shops or petrol stations for casual lunches or picnic supplies Saving money on food isn't about deprivation – it's about choosing when the experience really matters. Guide to Eating Well During Your Ireland Vacation Stay Outside the Most Expensive Areas Staying just outside major hubs can significantly reduce accommodation costs. Villages near Dublin connected by DART or bus offer better value Rural areas near popular spots like Killarney, Dingle, or County Clare beyond Doolin often cost less The trade-off is time and logistics. Distance is flexible; complicated transportation and missed evenings in local pubs are not. Off-Season Travel: Big Savings, Different Rhythm Traveling outside peak season can mean:Pros Lower airfare and accommodation costs Fewer crowds Easier access to popular sites Cons Shorter daylight hours (often 8 hours or less in winter) Cooler, wetter weather Reduced hours or closures at smaller attractions Off-season trips suit flexible travelers, repeat visitors, and those who enjoy a slower pace. Transportation: Money vs. Time Public transportation is affordable, but it comes with trade-offs: Limited access in rural areas Longer travel times Less flexibility if plans change It works best for city-based itineraries with structured day trips. Renting a car costs more -but saves time and opens up more of the countryside. Flights: Cheapest Isn't Always the Best Deal Bare-bones airfare can backfire once baggage fees, seat selection, or change costs are added. Look for fares that include a checked bag and flexibility Learn typical pricing so true deals stand out Flexibility upfront often saves money later Flight search & fare tools for Ireland Flight monitoring & booking strategy (best timing for fixed dates) Ross Castle in Killarney Free Experiences & the OPW Heritage Card Ireland offers an incredible range of free experiences: Natural landscapes, hikes, and ruins National museums in Dublin and Castlebar One of the best values for travelers is the OPW Heritage Card, which often pays for itself in six or seven visits. It covers many top sites, including: Rock of Cashel Glendalough Visitor Centre Newgrange Kilmainham Gaol OPW Heritage Card (access to top historic sites) Irish heritage sites (the most popular + often overlooked) Used thoughtfully, it shapes a relaxed itinerary instead of becoming a checklist. Souvenirs That Actually Matter Travelers are moving away from mass-produced trinkets and toward: One or two meaningful items (jewelry, wool, crafts) Consumables like Irish chocolate or whiskey Memory-keepers like journals with ticket stubs and photos (the spiral bound My Ireland Vacation Planner & Journal is perfect for this!) The goal isn't proof of travel – it's connection and memories. Where Travelers Most Often Have Regrets After the trip, regrets rarely come from spending money. They usually come from: Overly long driving days Skipping a must-do experience Choosing poor accommodations What travelers don't regret: A truly great meal Staying somewhere special (yes, castles count) Buying a meaningful souvenir Saving money should never come at the cost of time – because time doesn't come back. Traveling Ireland on a tighter budget isn't about being cheap. It's about being intentional, returning home with great memories, and not wishing you'd done things differently. The post Ireland on a Tighter Budget: Smart Ways to Spend Less, Not Miss Out appeared first on Ireland Family Vacations.

In this episode of Call Your Hits, hosts Phil and Pat discuss the importance of community in airsoft, celebrate their recent award for community cultivation, and engage in a Q&A session covering various topics including gear setups, holiday wish lists, and ideas for spooky airsoft events. They emphasize the significance of contributions from all players to foster a welcoming and thriving airsoft community.Chapters00:00 Introduction and Holiday Greetings00:48 Celebrating Community and Awards02:52 Building a Welcoming Airsoft Community06:02 The Growth and Challenges of Community09:08 Looking Ahead: Future of the Podcast09:58 Q&A Session Begins11:06 Gear Setup for Airsoft Games18:06 Airsoft Wishlist and Future Purchases23:03 Consumables as Gifts for Airsofters29:00 Exploring New Factions in Airsoft Games29:23 Exploring Milsim Contexts and Faction Choices39:29 Creating Spooky and Tense Airsoft Events50:38 Contributing to Airsoft Community Growth--- If you're looking to support the channel, check out our merch store here: https://stormriders.threadless.com/ And join our discord by following this link: https://discord.gg/ZdaftDDYaZ

Carl Zeiss Meditec AG FY 2024/25: Key TakeawaysCarl Zeiss Meditec FY 2024/25 Financial ResultsStrategic Realignment Drives Resilient Growth and Sets the Stage for Margin ExpansionIn its FY 2024/25 financial results presentation, Carl Zeiss Meditec Group demonstrates that it remains firmly positioned in structurally attractive global healthcare technology markets, while simultaneously acknowledging the need for sharper execution and strategic focus to unlock its full earnings potential. The year was marked by solid revenue growth, robust order intake, and the first tangible effects of a broader strategic realignment aimed at restoring profitability momentum over the medium term.Solid Top-Line Growth and Strong Order MomentumCarl Zeiss Meditec delivered reported revenue of approximately €2.23 billion in FY 2024/25, reflecting solid growth compared with the prior year. On a foreign-exchange adjusted basis, revenue growth was clearly positive, supported by a combination of organic demand and the full-year consolidation of DORC in Ophthalmology. Order intake developed particularly strongly, increasing at a double-digit rate year-on-year on a constant-currency basis, resulting in a healthy order backlog that underpins revenue visibility into the new fiscal year.Growth was broad-based across regions. EMEA and the Americas showed especially strong momentum, while Asia-Pacific continued to contribute meaningfully despite a more challenging environment in China. Importantly for investors, order entry growth outpaced revenue growth, signalling ongoing demand strength across key product categories and geographies.Earnings: Stable EBITA Amid Headwinds, Adjusted Margin ImprovementOn the profitability side, EBITA increased slightly year-on-year, landing broadly in line with management guidance. Reported EBITA margin declined modestly compared with the prior year, reflecting a combination of adverse foreign exchange effects, US tariff-related headwinds, and a prior-year one-off gain related to the Topcon settlement. On an adjusted basis, however, EBITA margin improved, underlining the underlying progress in operating efficiency.A key positive driver was the reduction in underlying operating expenses excluding DORC effects, particularly through lower R&D spending and reduced integration costs. This demonstrates early discipline in capital allocation and cost management, even as the company continues to invest selectively in future growth areas.Segment Performance: Ophthalmology Strengths Offsets Microsurgery TransitionOphthalmology remained the group's core earnings pillar. Consumables, premium intraocular lenses, and the full-year contribution from DORC drove revenue growth in this segment. Margin expansion in Ophthalmology was supported by operating leverage and improved cost discipline, reinforcing the segment's role as the primary value driver within the portfolio.Microsurgery, while showing a recovery in revenue momentum toward year-end, continued to face margin pressure due to product mix effects, delayed ramp-up of new systems, and ongoing investments in commercialization and market development. Management clearly positioned this as a transitional phase, with expectations of improved profitability as new products scale and operational measures take effect.....▶️ Other videos: Elevator Pitch: https://seat11a.com/investor-relations-elevator-pitch/ Company Presentation: https://seat11a.com/investor-relations-company-presentation/ Deep Dive Presentation: https://seat11a.com/investor-relations-deep-dive/ Financial Results Presentation: https://seat11a.com/investor-relations-financial-results/ ESG Presentation: https://seat11a.com/investor-relations-esg/ T&C This publication is intended solely for informational purposes and does not constitute investment advice. By using this website, you agree to our terms and conditions as outlined on www.seat11a.com/legal and www.seat11a.com/imprint.

If your people are saying, “Please—no more stuff,” this episode is your new holiday playbook. Kathi Lipp and Roger Lipp share 10 consumable gift ideas that show big love without adding to anyone's storage, from treat boxes and breakfast baskets to dinner kits, coffee/tea samplers, and even the tricky categories—candles, body care, and yes, cleaning supplies (only for the right person!). Listeners will learn Kathi Lipp's simple 3–6 month test for choosing truly clutter‑free gifts, how to tailor consumables to minimalists, caregivers, and folks in transition, and how to make gift‑giving personal with paper-and-pen “use it up” favorites, baking kits in a bowl, and thoughtful frozen‑food gifts. Plus, Kathi Lipp shares exactly how to ask for consumables this year: “We'd love things we can eat, burn or use up.” Tune in for practical, joy‑filled ideas you can give—or add to your own wish list—so you can love your people well without creating one more thing to declutter.

If your people are saying, “Please—no more stuff,” this episode is your new holiday playbook. Kathi Lipp and Roger Lipp share 10 consumable gift ideas that show big love without adding to anyone's storage, from treat boxes and breakfast baskets to dinner kits, coffee/tea samplers, and even the tricky categories—candles, body care, and yes, cleaning supplies (only for the right person!). Listeners will learn Kathi Lipp's simple 3–6 month test for choosing truly clutter‑free gifts, how to tailor consumables to minimalists, caregivers, and folks in transition, and how to make gift‑giving personal with paper-and-pen “use it up” favorites, baking kits in a bowl, and thoughtful frozen‑food gifts. Plus, Kathi Lipp shares exactly how to ask for consumables this year: “We'd love things we can eat, burn or use up.” Tune in for practical, joy‑filled ideas you can give—or add to your own wish list—so you can love your people well without creating one more thing to declutter.

On the podcast we talk with Ravi about subscriptions as a force multiplier for consumables, why narratives matter more than metrics in goal-setting, and why you might want to try a longer onboarding, or a shorter one.

Amazon PPC deep-dive: 5 Advertising Strategies for Competitive CPG Categories on Amazon that actually scale.We also reveal 5 Advertising Strategies for Consumables and Supplements Categories on Amazon, built for real-world Amazon PPC performance.Learn the LTV math to set true ACoS, unlock New-to-Brand with Amazon Marketing Cloud, and fix listings to hit 20% Conversion Rate for Amazon PPC.Inside: Brand Analytics vs. AMC for LTV, NTB bid boosts in Sponsored Brands/Sponsored Products, pricing, images, reviews that move conversion, and Off-Amazon influencer plays that spike branded search.If you sell supplements, snacks, or drinks, this episode shows exactly how to profit on repeat orders and scale smart without wasting spend.

In this episode, host Beau Wigington chats with Adam Heffner (Hero Machine Co.) about his unconventional journey from a third-generation butcher to ironworker to fabricator, and why many small shops hit a tipping point where a 2 kW fiber laser on single-phase power outperforms plasma for cost, time, and quality. Recorded at FABTECH from the Hero Machine Co. booth, Adam breaks down real numbers on consumables, cleanup time, and when to make the jump from plasma to laser.Key Topics Covered:Business is a trade, too: why fab skills need business skills to turn into profit.From side hustle to shop: working “7-10s” for three years to de-risk going full-time.Insurance realities: how coverage limits push new shops toward non-critical work early on.Plasma → Laser math: the break-even window around 40–55 cutting hours/month.Consumables & cleanup: plasma (~$30/1,000 pierces + ~1 hr cleanup per cutting hour) vs. laser ($6 lower lens/week + ~5 minutes cleanup per cutting hour).Power & air you already have: running a 2 kW laser on 220V single-phase with a standard ~10 HP compressor + dryer.Cut capacity: 2 kW fiber laser cutting 5/8" mild steel—and why power isn't the whole story.Build vs. buy: lessons from DIY presses and tables, and why support/QC matter.Supply chain + QC: avoiding bait-and-switch by inspecting at the source.Winning architectural work: translating “pretty” drawings into constructible submittals, staying on schedule, and protecting margin when delays escalate.Systems that scale: MRP, workstations, and process flow so the shop runs on rails.The “Hero” idea: giving small shops a superpower that lets them price competitively and win bids.Memorable Quotes:“Business is a trade, just like metal fabrication.”“If you're cutting more than ~40–55 hours a month, you really should have a laser.”“You can unplug your plasma table and be cutting 5/8" mild steel on a 2 kW fiber laser, on single-phase 220V.”“My mantra was: make the means of production.”“I didn't want to die with a dream.”Learn more Hero Machine Co.Website - https://heromachineco.com/ Facebook - https://www.facebook.com/profile.php?id=61574579615110 Instagram - https://www.instagram.com/heromachineco YouTube - https://www.youtube.com/channel/UC3LhWJjQrF4bmbdffkSbE8A Connect with Beau WigingtonInstagram: @beaudiditwelding https://www.instagram.com/beaudiditwelding LinkedIn: https://www.linkedin.com/in/beauwigington E-Mail : beauw@weld.com

Plus state lawmakers are heading back to Kerrville as they hope to get a better picture of the emergency operations before and after the July 4th floods, Wylie police arrest a man wanted for stealing mail from a church, cell phones will no longer be allowed in class during the day, and more!

HT2329 - Film, Ink, and Batteries - Our Dependence on Consumables Cleaning out the attic the other day, I ran across my old Polaroid SX-70 camera, otherwise currently known as a boat anchor. A friend of mine fears a crisis in his photography if Epson stopped making ink for his printer. And of course every digital camera uses a custom battery without which our cameras are best used as paperweights. Show your appreciation for our free weekly Podcast and our free daily Here's a Thought… with a donation Thanks!

Today on Talkin' Shop — We're here to change the mindset—consumables aren't the problem. They're a part of the process. And when you account for them properly, they don't drain your profits—they drive them. Plug in, get comfortable, and join us for another episode. Don't forget to subscribe, drop a review, and join the CNC conversation online. Let's talk shop! Episode Chapters: (0:00) Intro  (0:23) Open Customer Questions / Comments:  (3:59) 1. Referring to the NEW Opt Laser project you did on the cutting board – How long did that take? (6:16) 2. It's a shame that ShopSabre would not use a pneumatic vacuum gate for the table.(7:49) 3. Why on a FiberSabre would I want to run gas instead of compressed air? Is that not going to raise my cost? (10:20) CNC Consumables: Expense or Engine of Profit  (29:54) Motivational Quote of the Week (30:34) Outro Follow us for daily CNC content on Facebook: https://www.facebook.com/shopsabre Instagram: https://www.instagram.com/shopsabre X/Twitter: https://x.com/ShopSabreCNC TikTok: https://www.tiktok.com/@shopsabre LinkedIn: https://www.linkedin.com/company/shopsabre-cnc/ 

In this episode of The Retail Journey, Simone Parry, former Vice President of Private Brands for Consumables at Walmart, joins us to discuss how private brands are evolving in today's retail environment. She reflects on her time at Walmart, where she worked across cross-functional teams to build private label strategies, improve supplier partnerships, and support category performance.Now with High Impact Analytics, Simone leads Growth & Development. She has been integral in launching High Impact's Private Brand Hub - built to equip your team with tailored support through product ideation to the retail shelf. This episode offers a practical look at the challenges and opportunities in managing private brands at scale—and where the industry is heading next.

00:00 Introduction03:12 The Impact of Chargebacks on Businesses08:57 The Nature of Chargeback Fraud11:53 Strategies for Preventing Chargebacks18:03 Building a Robust Data Infrastructure35:07 Evaluating Technology Investments40:12 Personal Branding and Business Identity44:16 Cross-Company Networking for Leaders48:20 Understanding Lifetime Value (LTV) in Business54:50 The Uncertainty of Future Consumer Behavior58:04 The Impact of Disruption on Business Models01:06:55 Innovating Product Offerings for Families01:09:48 The Future of SaaS Pricing and Value01:16:24 Building Custom Software for Unique Business Needs01:22:32 Understanding Profit Models and Customer Acquisition Costs01:28:05 The Dynamics of Consumables vs. Hard Goods01:37:22 Competitive Advantages in E-commerceOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operatorChargeflow.https://www.chargeflow.io/operatorsSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

Leslie is still deciding about her Bernina. She also has uncluttered her room. They talk about the Countdown to Christmas box from Missouri Star. While Leslie has been using all the things, Rochelle has been using some, but is also giving some of hers away. Construction in Leslie's area is so bad that Rochelle took forever to get to her house and now has a big plan to get home in the dark with Christmas cheer. Lyla got her Grinch quilt and also has a chance to meet the Grinch. Rochelle is preparing for sinus surgery and will have to learn how to breath out of her nostrils instead of her mouth. You won't believe what she is having to do to prepare! This is quite an episode! Enjoy!Special thanks to Osage Hills Retreat Center for sponsoring this week's podcast. Check out their availability at osagehillsretreatcenter.com.Send us a textFollow Leslie on Instagram at @leslie_quilts and Rochelle at @doughnutwarrior

00:00 Introduction 04:03 Growth Metrics and Business Valuation 09:59 Launching New Ventures: Trevi's Journey 18:06 The Dynamics of Consumables vs. Hard Goods 26:06 Strategizing for Market Penetration 36:02 The Potential of High Adoption Rates 39:45 Valuing Business Performance and Product Extensions 43:03 Branding Strategies and Market Positioning 49:00 The Importance of Team Focus and Structure 51:25 Navigating Market Dynamics and Consumer Preferences 56:40 The Debate on Brand Integration vs. Independence 01:00:47 Long-Term Vision and Investment in Consumables Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Postscript. https://postscript.io/ Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Sign up to our weekly newsletter here: https://www.9operators.com/

Wasted butter; Consumables and their labels; Ducks marching to BIG title game; Suke apologizes to UCLA

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Matej Lancaric⁠ Youtube: https://youtu.be/_CEkh3WNXq4 Join our slack channel here: hhttps://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ Agenda 00:00 Epic intro 01:24 Introduction to Project Rise 02:58 Gameplay Mechanics and Changes 05:54 Hero Progression and Meta Features 08:53 Team Dynamics and Individual Progression 11:59 Consumables and Floor Mechanics 14:52 Cumulative Rewards and Risk-Reward Mechanics 18:03 Final Thoughts and Future Updates --------------------------------------- Matej Lancaric User Acquisition & Creatives Consultant ⁠https://lancaric.me Felix Braberg Ad monetization consultant ⁠https://www.felixbraberg.com Jakub Remiar Game design consultant ⁠https://www.linkedin.com/in/jakubremiar --------------------------------------- Takeaways The game has undergone significant changes since the last update. Players can now join or create teams to play together. Hero progression includes new tiers and abilities. The game is shifting towards individual player progression. Consumables like Phoenix feathers are now persistent and consumable per player. Floor skips have been introduced to ease gameplay. Cumulative rewards are based on performance and strategy. The game is more polished and engaging than before. The community is actively involved in the game's development. Future updates are expected to refine the game's meta features. --------------------------------------- Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on YouTube, Spotify, and Apple! Please share feedback and comments - matej@lancaric.me --------------------------------------- If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai Felix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

Curious about the secret sauce behind Walmart's successful private brands? Tune in to hear Simone Parry, former Vice President of Private Brands for Consumables at Walmart, share her incredible journey from South Africa to the US. Simone's insights into her roles at Unilever, Pick and Pay, and Massmart offer a fascinating look at the variations in private brand penetration across markets. She also recounts her personal experiences of relocating her family and managing prominent brands across the box.

THC consumables are still available in Louisiana after a Hurculean effort by Mr. Gerrity and his colleagues. How did they do it and what's in store for the future? Joe Gerrity, CEO of Crescent Canna, joins guest host Ian Hoch to blaze through the details

00:00 Introduction 08:02 Transitioning from Agency to In-House 30:34 Unlocking New Levels of Growth 37:26 Expanding into Consumables and Higher-End Appliances 46:29 Segmenting Ad Sets for New Product Categories 57:37 Measuring and Comparing Creative Metrics 01:08:28 Maximizing Potential through Editing Existing Creative Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠ Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

Our special little beverage pairing this week is a new episode served with a brand new way of screwing up my audio!THIS WEEK'S CHIT-CHAT:• Operation is a very scary game• Light beers are back on the menu• Two drinks with your lunchy• Merlot at the house party~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~(Holler atcha boys on Twitter and check out our MERCH)~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to a new episode of Business Lunch! In this episode, we'll talk about the power of recurring revenue models in business. Learn how implementing auto-ship, subscriptions, and memberships can drastically reduce customer acquisition costs and significantly boost your company's profitability and attractiveness to investors. Whether you're selling physical products, services, or digital offerings, discover practical strategies to make your business more resilient and capable of sustained growth. If you've ever wondered how to secure a steady stream of income and make your business more appealing for future investments or loans, this episode is packed with insights you won't want to miss!Highlights:"If they can get somebody to pay more than one time for the same product or service, then they will not have a customer acquisition cost the second time or anytime after that.""The longer that you've got recurring revenue coming in, the more valuable your company will be.""Auto-ship can apply to anything... it's been applied to everything that you can think of; auto-ship is a wonderful thing."Timestamps:00:00 - Auto-Ship Benefits00:37 - Exploring the Acquisition Wheel03:22 - Capital and MRR06:38 - Recurring Revenue Types09:16 - Success with Auto-Ship09:59 - SaaS and Memberships10:54 - Consumables and Services11:01 - Subscriptions Boost12:03 - Subscription Strategy12:34 - Recurring Revenue Wrap-UpCONNECT• Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier https://msha.ke/rolandfrasier/Connect with me on social: TikTok: / rolandfrasier Instagram: / rolandfrasier Facebook: / rolandfrasierpage LinkedIn: / rolandfrasierSubscribe to Roland Frasier /...

The Q4 earnings season is a wrap, and to put a bow on it here is Episode 16 of Printing Money, with Troy Jensen (Cantor Fitzgerald) returning to join Danny and review the quarter and year that was. Danny and Troy discuss the expectations they had for Q4 based in part on their impressions of the various additive manufacturing (AM) CEOs that attended February's AMS New York City conference.  Then, they dive in. In under 40 minutes Troy and Danny cover all the AM Q4 and annual earnings reports, and analyze what's driving the numbers, the outlooks and the strategies.  Nobody is officially calling a “Haines Bottom” for the public 3D printing companies, but there are reasons to hope. Please enjoy Episode 16! Timestamps: 00:23    Welcome Troy Jensen back to Printing Money 00:50    AMS 2024, and framing the Q4 3DP/AM industry earnings 02:40    The drive to profitability; specialization vs. scale 04:30    Brigitte de Vet: “It's a slow revolution but the potential for AM remains large.” 06:36    Stratasys (SSYS) 08:55    Consumables, margins, and DMG Mori (6141:TSE) 10:25    Stratasys acquires Arevo IP 11:20    NNDM most recent offer to acquire SSYS hangs out there 12:38    3D Systems (DDD) 15:53    What of Cubicure, Align, and 3D Systems? 18:18    3D Systems' regenerative medicine strategy 19:43    Markforged (MKFG) 22:44    Desktop Metal (DM) 27:05    Nano Dimension (NNDM) 27:22    Proto Labs (PRLB) 28:05    Materialise (MTLS) 31:15    Fathom (FATH) going private 31:35    Voxeljet delisting in the US (VX8:FRA) 32:48    Velo3D (VLD) 34:55    Nikon SLM Solutions (7731:TSE) 35:13    Xometry (XOM) 35:28    Is this the bottom? 36:23    HP (HPQ) 37:17    Closing remarks, and see you at RAPID in June!

We're back with favorite guest Mandy Kaplan with another dish of consumable delights and this month we're putting lip to bottle in a survey of sweet and regrettably savory fizzy sodas. For those looking to join, here's the master list:1) MOXIE2) SPRECHER ROOT BEER3) KEY LIME PIE4) RAMUNE GRAPE5) SEAL YA LATER6) BUFFALO WING7) SLIME LICKERThese come from fantastic Rocket Fizz stores in Beaverton and LA and we're thrilled to have had the support of their managers and owners in picking this line-up… even if we didn't love them all! 

Precision farming is heavily automated, as are the "food factories" essential to feeding the world's population. Marcus Sachs at the McCrary Institute at Auburn University joins us to look at the threats, the challenges and opportunities to secure our food supplies from cyber risk.

Precision farming is heavily automated, as are the "food factories" essential to feeding the world's population. Marcus Sachs at the McCrary Institute at Auburn University joins us to look at the threats, the challenges and opportunities to secure our food supplies from cyber risk.

This Episodes Questions: Brian's Questions: Hi guys. Long term listener. Great pod cast. I recent have a gotten my first 220 table saw. Grizzly 690. It works great and my router table, wood pecker P2. I have a small shop and space always is tight. I am thinking about buying an infra table fence with the router attachment as I can put it off to one side as my cut requirements are less than 24 inches. Mainly 12-18 inches wide as my happy space is projects within 2 ft by 4 ft. Anything larger is handled on my Yeti Smart bench, 4x8 cutting capacity. Guy is a big fan of incra tools and I just wonder if his opinion on what is best .  Replace a good table saw fence with the incra one that was mentioned before and an added router table attachment or keep things separate? What is your opinions? Thanks for helping out and making 8 quarter effort to help.  Or 200% Paul Mitchell First off, I really enjoy the podcast. I am a hobbyist woodworker who loves to build custom cornhole boards. I have built some simple furniture like a coffee table using custom metal legs. I would like to make some simple wooden boxes for my adult daughters. I am think about trying box joints for my first attempt. I have most of what I need to do this project but I don't own any chisels to clean up my work. Can you suggest a brand or set that would be affordable yet good quality that could last for future projects? Also, how easy is it to maintain the edges? Should I plan on sharpening them myself or send them out to a pro? Thanks John in Ohio Guy's Questions: Great show, I've asked a few questions over the years and you always have great advice. I'm having problems when I glue up frame and panels for doors on cabinets and keeping the frame flat. This problem is exacerbated when there are two doors and they are both not flat. My joinery is square, the styles and rails and panel are all square and flat, so I know that's not my problem.  I'm am guessing that it's the way I'm clamping it during glue up.  I would appreciate any thought on what I may be doing wrong, or tips and techniques you use when gluing up panels. Thanks for the help and keep up the great work!! Mike Gitberg Could you give an explanation of your general setup and process for finishing regarding the consumables.  I feel like I am not very efficient and am wasteful during this process. For example, I just finished a shaker end table that I put a sealcoat of shellac on, and followed that with a hard wax oil. It came out looking great but I feel like there is a huge mess to cleanup after. Because of the risk of the oil self-igniting, I laid everything on my garage floor after I was done, so it could to dry.  I see that I used 8 rubber gloves, a dozen shop towels, scotch brite pads, several sheets of butcher paper and the mixing cup for the oil. Also, can I reuse the mixing cup from the hard wax oil? How would you clean out the leftover mix? Thanks for the great podcast! Jeff Hughes Huy's Questions: Hey guys, I've sent in questions before and always got great responses, but I have a strange one for you today. I'm a teacher, and a bit of an eclectic one. I like to keep my kids on their toes wondering about me. I've always wanted to make a throne to keep in the room for me to lecture from, or to let kids sit on. I teach high school, so the kids are full human sized mostly and never careful, so well built is a necessity. Again, I'm a teacher, so budget friendly design is also a consideration. I have some recycled 3” square cedar posts, and other scrap, but I definitely can't afford to go out and get 4” thick white oak or walnut. I am also a leather worker, so incorporating leather seats or whatnot is within my skills. Not afraid of carving or painting for details. I've done some looking for inspiration and it just doesn't seem folks are building thrones all that often. The only chair I've built is an Adirondack from plans. Any ideas, thoughts, recommendations, resources, donations? I'd especially like to at least start with dimensions to keep in mind. Thanks, Peter @Mr.Downing.Woodworking on Instagram Hello all, I have taken on a commission (from my wife) and have a few questions during my design process. For reference I am replacing and redesigning the Windham Wood Top Kitchen Island Off-White - Threshold from Target. The goal is to create more enclosed storage. I need to balance mobility and weight along with stability. This cart/island is used a lot for prepping food when we have company. I would prefer to construct the case out of solid hardwood panels for a sleeker look but I am concerned about the overall weight. It appears that the logical solution is to use plywood and create frame and panel walls. As I have never used plywood for things other than drawers and shop furniture, I am concerned about color matching the plywood and hardwood. Is this a logical concern? I do not own a truck and would likely have to pay $75 for delivery of lumber from a local lumberyard (I live in Los Angeles). When I normally purchase hardwood, I have the guys cut it into manageable pieces that fit into my VW Tiguan. Lastly, do you have any  ideas for the back wall of the cart? The back panel needs to be attractive as it would often be seen when the cart is moved around the kitchen. Again plywood seems to be easiest option but would require me to order the plywood for delivery. Would a back panel made out of 4/4 material planed down to 5/8 in. create weight distribution issues and risk tipping? Would there be any overall concerns with so much hardwood and seasonal movement. Living in Los Angeles, we don't get seasons but some days are definitely more humid than others. If I do decide to order the plywood, what would be a good thickness to consider? Is 3/4in overkill or will 1/2in suffice? Thanks for any advice or insight you can provide. Jose

Enter the 36k FC Point competition, get this week's supporter episode (2 podcasts every week), all for nothing as part of a fee Patreon Trial! Head over and keep FUT Weekly going by searching "support FUT Weekly" or go to bit.ly/morepod. Market and trading expert Nate, The FUT Accountant, joins regulars FUT legend Japes, JoshXLs and your host Ben. As they break down the following Future Stars related content topics: 02:59 Boniface 04:21 Okafor 06:21 Lukeba 07:45 Svava 09:13 Last Weeks Winner 10:06 SBCs 10:25 Pina 14:10 SBCs Too Powerful 18:41 Player Prices 23:00 Japes Gerrard 23:52 Future Stars Evos 30:18 Market Impact 32:09 Glitched Evos 39:04 PlayStyle+ Consumables 44:19 Future Stars Team 2 Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, Maddie McNabb shares her journey of starting a micro bakery specializing in French macarons. She discusses her background in higher education and how she discovered her passion for baking during the pandemic. Maddie talks about the challenges she faced in the early days of her business and the importance of perseverance. She also shares her marketing strategies, including email marketing, PR, and Pinterest. Maddie emphasizes the need for a well-designed website and the value of celebrating wins. She discusses the process of balancing production and marketing and her plans for scaling her business in the future. In this conversation, Maddie discusses her macaron business and her aspirations for its success. She talks about the challenges of setting up the business and the importance of proper preparation. Maddie mentions Last Crumb Cookies as an example of a successful business model. She shares her dream of having her macarons featured at Taylor Swift's birthday party. Maddie and Kerrie discuss the potential for her business to become a celebrity go-to brand. They also mention the success story of Milk Bar and Kerrie's personal experience with their products. Maddie provides information on where to find and buy her macarons, emphasizing their suitability as gifts. The conversation concludes with well wishes for Maddie's future success.   Takeaways   Proper preparation and setup are crucial for the success of a business. Studying successful business models can provide valuable insights and inspiration. Having a dream or goal for the business can drive motivation and ambition. Collaborating with influential figures or becoming a go-to brand for celebrities can significantly boost a business's visibility and success. Learning from the success stories of other businesses can provide valuable lessons and inspiration. Consumables, such as macarons, make great gifts as they leave no clutter behind. And if by the end of the episode you are convinced you need a little website makeover- grab a spot for my new done for you service- website in a day :) Click here to learn more https://www.kerriefitzgerald.com/websiteVIP    Or grab my new book, Customer Obsession    Follow Maddie along on her journey Maddieaboutcake.com  www.instagram.com/maddieaboutcake Grab a box of macarons for Vday! https://maddieaboutcake.com/collections/treats  15% off your first order when you sign up for email newsletter   Work With Me: 1. Sign Up For A Website Redesign Website for you- done in a day! Learn more and to book your spot. Life's too short for an ugly website https://www.kerriefitzgerald.com/websiteVIP    2.  Join waitlist for Cultish Product A 4-month group coaching program to help product-based brands reach cult-like status, increased visibility, more sales & gain die-hard loyal customers without an ounce of social media. Mentorship, Guest Experts, Trainings, Live Calls and so much more! Join waitlist Learn More   Free Guides & Resources For The Win: {Free Private Podcast} Create Your Cult Like Brand “Private Podcast” An 8-part audio series that walks you through how to create your cult brand Sign Up     Let's Be Friends Follow Kerrie on Instagram Follow Ecommerce Society  on Instagram www.kerriefitzgerald.com  

We're popping the top on dips this month and diving into the best and the worst of the creamy concoctions. We're talking bean dips. We're talking creamy spinach dips. We're talking Ranch. We're talking cheeses. We're talking all the things that get jammed into jars and cans, ready for you to crack open this year... or many years in the future. Guest Mandy Kaplan is back, creeping out of the neon-lit protection of the Mandcave. You should go subscribe to her show, too! Right here on TruStory FM!

Keypoint Intelligence's Peter Mayhew and Kris Alvarez, our Cartridge Analysts Ruminating about Toner and Supplies, once again speak with David Connett of Connett & Unland GbR. They share opinions on the latest developments in the Ninestar story, they put the European Commission's timeline to regulation under the microscope, and they riff on HP's new “Made to Be Less Hated” advertising campaign, all in another riveting CARTS episode!

Join us this week as we wrap up Season 22 "All 'Bout Consumables" with guest Robby Miller, Manager of Sterile Processing at Dignity Health's St. Joseph's Hospital, sharing his strategies for managing consumables at a high level. Robby shares tips on stewarding department resources through education, the place of consumables in process improvement, and leveraging vendor relationships to drive efficiency. We discuss considerations for implementing new products like trial periods and staff feedback, and Robby provides perspective on creating open communication channels so technicians feel comfortable surfacing product quality issues. Don't miss this insightful conversation about optimizing budgets, workflows, and staff engagement around consumables as you work to advance your department's operational excellence! On behalf of our entire team at Beyond Clean, and our wonderful guests for this season, we want to thank you for listening, and hope you enjoyed the series!  Season 22 of Beyond Clean released under the 1 Episode = 1 CE delivery model. After finishing this interview, earn your 1 CE credit immediately by passing the short quiz linked below each week. Visit our CE Credit Hub at beyondcleanmedia.com/ce-credit-hub for access to this quiz and over 350 other free CE credits.

Hello, And Welcome to the 92nd Tech@Lunch Full Episode. The full-length episodes are around 30 minutes long or longer (This one is longer) and span the duration of a lunch break. This week's lunch topic focused on Consumables and Sustainability. We look at Engineering Filaments like PEEK, PEEK-CF, and Others to see how these consumables can be used and how we can sustainably recycle them.  So join us as we dive into Engineering Filaments, Consumables, and Sustainability. So join us on the Vulcanara Technology Solutions YouTube Channel for new videos on Youtube. Subscribe to the YouTube channel to get updates on giveaways and other community events we may be doing. Stay tuned for the Details regarding the Giveaway we are going to do. Leave a comment on this video on YouTube saying vacuum if you want to see us test a 3D printer in a vacuum chamber. Take a look at the Tech@Lunch Merch by going to www.apparel.vulcanara3d.comtake a look at our Lithophnes or other products at www.PrintedHeritage.com 

HT1713 - Managing the Consumables I don't worry anymore about running out of film, but I do worry about running out of space on my memory cards or battery power. So, I've stocked up on both. Never once have I needed to change my card in the field, but every time I'm out photographing I need to change batteries. All 1600+ episodes of Here's a Thought . . . are available in their entirety to members of LensWork Online, our extensive resource library of our 30-year publishing history. Learn more about LensWork Online.

Consumable Product Reliability Abstract Chris and Fred discuss how to approach reliability objectives and testing for consumable elements of a product or system. Key Points Join Chris and Fred as they discuss Topics include: Consumables either work or they don’t Some consumables have a shelf life – which we can treat like reliability What can […] The post SOR 910 Consumable Product Reliability appeared first on Accendo Reliability.

Minnesota became the 23rd state in the U.S. to allow recreational marijuana on August 1.

#73. Are low-ABV beverages here to stay? The co-founders of Libby, Grant Hemingway and John Green, are on a mission to create a better-for-you wine experience that scales. John and Grant emphasize the need for transparency and authenticity in marketing, and they share their journey of creating Libby as a response to the demand for refreshing, low-alcohol, low-calorie wines. They also discuss the challenges of entering the wholesale market, the importance of understanding consumer preferences, and their mission to make the wine industry more inclusive and accessible.Libby Links: https://drinklibby.com/https://instagram.com/drinklibbyhttps://twitter.com/drinklibbyhttps://tiktok.com/@drinklibbyStartup Savant Links: https://startupsavant.com/podcast https://www.youtube.com/@StartupSavantPodcast/ https://www.instagram.com/startupsavantpodcast/ https://www.linkedin.com/company/startup-savant/

In this weeks episode, I am bringing back Dusty James. He just produced an amazing video which is a combination of 3 of his passions, welding, filming and creating music. We talk about the video, finding your own passion and making time in life to do the things you enjoy. Check out Dusty on Instagram Here Check out Dust's Vidio The Beginning Arc Junkies Podcast: Instagram: @Arcjunkiespodcast Email: Show@arcjunkies.com LinkedIn: https://www.linkedin.com/in/jason-becker-45407b72?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BKipEwR3uQXCmCjaEfNzo6w%3D%3D Arc Junkies Website: https://arcjunkies.com Arc junkies Merch: https://shop.threadmob.com/arcjunkie/shop/home   Friends of the Show: Rockmount Research and Alloys, Inc. Rockmountwelding.com Instagram: @Rockmountwelding Use ARCJUNKIES10 for 10% off all Abrasives and Consumables   Outlaw Leather LLC Outlawleather.com Instagram: @outlawleatherusa Use ARCJUNKIES for 15% off all in-stock leather goods CK Worldwide Instagram @ckworldwide Website: www.ckworldwide.com                        Everlast Welders Instagram: @everlastwelders  YouTube: Everlast Welders         Online: https://bit.ly/37xJstI Use Codeword ARCJUNKIES at checkout to get upgraded to a free Nova Foot Pedal and TIG Torch with the purchase of any machine that comes with a stock foot pedal and TIG Torch.   O2 Armor https://www.o2armor.com Use ARCJUNKIES10 at checkout and save 10% on your purchase Strong Hand Tools Stronghandtool.com/arcjunkies Instagram @Strong_hand_tools ISOTUNES: Instagram: @isotunesaudio Online: https://bit.ly/36s7aFj  Use ARCJUNKIES10 at checkout and save $10 on your purchase    

In this episode I'm doing a cross-pod with my buddies Max Ceron from the CWB Association Podcast,  and Kevin Johnson with the Welding Business Owners Podcast.   We recorded about 4 hours of content covering many topics like skilling up your workforce, the upcoming wave of automation, the welder shortage, work life balance and many other topics.  This is a 3 part series. Tune in to part 1 on the @arcjunkiespodcast 3/6 Part 2 on the @weldingbusinessownerspodcast on 3/13 Part 3 on the @cwbgroupwelding podcast on 3/20 Max and Kevin are awesome guys and have amazing podcasts. The three of us work together to help promote welding as a viable career and discuss our experiences and lessons learned throughout our careers to help the next generation of welders and fabricators.  Check out Kevin's Podcast on Instagrm @weldingbusinessownerspodcast Check out Max's podcast on Instagram @cwbassociation Arc Junkies Podcast: Instagram: @Arcjunkiespodcast Email: Show@arcjunkies.com LinkedIn: https://www.linkedin.com/in/jason-becker-45407b72?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BKipEwR3uQXCmCjaEfNzo6w%3D%3D Arc Junkies Website: https://arcjunkies.com Arc junkies Merch: https://shop.threadmob.com/arcjunkie/shop/home   Friends of the Show: Rockmount Research and Alloys, Inc. Rockmountwelding.com Instagram: @Rockmountwelding Use ARCJUNKIES10 for 10% off all Abrasives and Consumables   Outlaw Leather LLC Outlawleather.com Instagram: @outlawleatherusa Use ARCJUNKIES for 15% off all in-stock leather goods CK Worldwide Instagram @ckworldwide Website: www.ckworldwide.com                        Everlast Welders Instagram: @everlastwelders  YouTube: Everlast Welders         Online: https://bit.ly/37xJstI Use Codeword ARCJUNKIES at checkout to get upgraded to a free Nova Foot Pedal and TIG Torch with the purchase of any machine that comes with a stock foot pedal and TIG Torch.   O2 Armor https://www.o2armor.com Use ARCJUNKIES10 at checkout and save 10% on your purchase Strong Hand Tools Stronghandtool.com/arcjunkies Instagram @Strong_hand_tools ISOTUNES: Instagram: @isotunesaudio Online: https://bit.ly/36s7aFj  Use ARCJUNKIES10 at checkout and save $10 on your purchase    

In this week's episode of the Arc Junkies Podcast, we sit down with Lori Kuiper and Bryson Ward from Red-D-Arc to discuss Lori's inspiring welding journey. From starting as a Millwright apprentice to helping develop Miller's RMD software, Lori's story is a testament to the hard work and dedication required to succeed in the welding industry. Arc Junkies Podcast: Instagram: @Arcjunkiespodcast TIKTOK: @Arcjunkiespod Email: Show@arcjunkies.com LinkedIn: https://www.linkedin.com/in/jason-becker-45407b72?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BKipEwR3uQXCmCjaEfNzo6w%3D%3D Arc Junkies Website: https://arcjunkies.com Arc junkies Merch: https://shop.threadmob.com/arcjunkie/shop/home   Friends of the Show: Rockmount Research and Alloys, Inc. Rockmountwelding.com Instagram: @Rockmountwelding Use ARCJUNKIES10 for 10% off all Abrasives and Consumables   Outlaw Leather LLC Outlawleather.com Instagram: @outlawleatherusa Use ARCJUNKIES for 15% off all in-stock leather goods CK Worldwide Instagram @ckworldwide Website: www.ckworldwide.com                        Everlast Welders Instagram: @everlastwelders  YouTube: Everlast Welders         Online: https://bit.ly/37xJstI Use Codeword ARCJUNKIES at checkout to get upgraded to a free Nova Foot Pedal and TIG Torch with the purchase of any machine that comes with a stock foot pedal and TIG Torch.   O2 Armor https://www.o2armor.com Use ARCJUNKIES10 at checkout and save 10% on your purchase Strong Hand Tools Stronghandtool.com/arcjunkies Instagram @Strong_hand_tools ISOTUNES: Instagram: @isotunesaudio Online: https://bit.ly/36s7aFj  Use ARCJUNKIES10 at checkout and save $10 on your purchase    

In our second Library Socialism Q&A we are answering all of your food-related questions! How do we librarify food? What will Utopian food production look like? Should we abolish restaurants? Grocery Stores?...