The Hotel Florist

Hey flower friends! Welcome to today's episode. We're tackling a hot topic: why I don't agree with giving away free flowers. I'll share why giving things away for free doesn't bring the exposure you might expect and how it affects your energy and mindset. I'll also dive into what I did in my business to gain real exposure without compromising my values. Remember, the only person who gets to decide your value is YOU. 1:00 Why giving things away for free will not get you the exposure you think it will 2:50 What you become an energetic match for when you turn a belief into a fact 3:30 What I did in my business instead to gain exposure 4:14 Compromising our values does not get us closer to the things we are valuing  5:36 The only person who gets to decide your value is YOU If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for my free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

It has been a very emotional few months for me, so this last episode is definitely going to be on the more personal side.  There have been a lot of ups and downs in the last few months, from almost selling a business to the deal falling through last minute.To almost signing a client, to not signing a client last minute. And in these moments, you truly have to hold to your belief, trust the timing and know that everything is happening for you.As I always like to say, the universe always has my back. In this episode: 1:20 Understanding my current energetics and reclaiming my personal power 4:30 Why I decided to let a client go after 301 installs together 8:47 Why identity work is really hard when it comes to making a switch or big decision   10:20 New opportunities I am trailblazing in 2023 12:30 The evolution of The Hotel Florist™ and where it is going I did not come this far in the floral industry to only come this far. Therefore I am keeping the Monthly 1:1 60 min Coaching open for the foreseeable future. This 1-1 container is for you if you are ready to take your floral business to the next level - not alone! So let's get there together! I only work with a small number of clients per year and spots are limited. Click the link to sign up today: https://www.franceskamccaughan.co/offers/YMgA4hFL In just 28 minutes you could be on your way to landing your first hotel contract, click the link to watch the free masterclass to help you get started! https://webinarkit.net/webinar/registration/614280b6d795ba001862250d 

I'm excited about this week's episode because it's going to be very practical and a really nice review of how to get started working with hotels. If you are a seasoned hotel florist and have already worked with hotels, or we've already worked together, this episode might not be for you. But if you are someone that is sitting on the fence and have been thinking about working with hotels for a long time, and are like,  “Okay, you know what? This is going to be the year…I'm going to pull the bandaid off…I know I can do this...but I'm just a little bit scared.  Can you remind me again of all the things I'm supposed to do?” This is episode is for you. 1:00 What exactly The Hotel Florist™ is and what it aims to do 2:02 Different ways you can be hired as a hotel florist 4:20 Different types of payment structures you can expect from working with hotels 9:05 What is consistent income and why it's so crucial to business growth 11:30 How do you make consistent income a as hotel florist and design your business around that? 14:30 How one 6 year contract generated a million dollars in business revenue   16:15 How The Hotel Florist™ brand was born 19:14 How do you actually start working with hotels? Wondering how to start with hotels? The Hotel Florist™ Starter Kit offers no-bs guidance (literally less than an hour) on how to work with hotels. Click this link to automatically get $100 off if you buy within the next 24 hours! https://www.franceskamccaughan.co/offers/VCvXogDA If you want to learn more about how you can create a profitable and sustainable floral business, then I highly recommend my turnkey floral design program Petals to Profit.  Petals to Profit launched in 2019 when I hit my second consecutive multiple six-figure year working literally one day a week.  https://www.franceskamccaughan.co/offers/9W42Pu8a?coupon_code=THF10 Be sure to subscribe to our growing YouTube channel for more learning content on how to grow your floral business and create consistent income: https://www.youtube.com/@thehotelflorist P.S. All my free resources are in one place, click the link to jumpstart your hotel floral business: https://thehotelflorist.com/free    

 I am really excited about today's episode because as you begin pitching and starting your journey as a hotel florist, you may find yourself coming across a lot of different challenging scenarios. What do you do if you don't hear back from anyone at all? What if the hotel you are reaching out to already as a florist? What if hotel after hotel declines your proposal saying they aren't interested  — or worse, they run away with the idea you proposed to them and hire someone cheaper…ouch. We can talk about competition, but I think what we really need to do is shift our thoughts and deal with the real issue here…which is how to deal with rejection. 1:20 Understanding that rejection is a part of the game   4:00 Learning how to weed through the no's until you find the yes 6:15 My experience with rejection when breaking into the hotel floral industry 8:20 Confidence does not come from thinking, confidence comes through doing 10:30 The importance of keeping your foot in the door even when you get a “no” 12:30 What do you do when a hotel tells you that they already have florist? 18:00 What happens when that particular client doesn't respond and then runs off with your idea and then pitches it themselves? The Hotel Florist Profit Method is the signature A-Z blueprint of how to pitch, land, design, and automate hotel partnerships. This program single-handedly has generated over $ 3.3 million dollars in hotel contract value for the members inside, in less than two years of enrollment. Use code THF10 for 10% off this signature program: https://www.franceskamccaughan.co/offers/F5BDnbEJ?coupon_code=THF10 Watch the free masterclass to learn how you can start creating consistent income through hotel partnerships today: https://webinarkit.com/webinar/registration/614280b6d795ba001862250d    

I'm thrilled to interview in this episode, Kelly Carlson of Boone's Blooms.  Kelly went from a full-time sales career of 22 years to opening a floral studio out of her garage.  In her first month as a full-time florist, she made 5 figures and her second month is on track for another 5 figures.  I know there are a lot of you who listen to this podcast that have one foot in the floral world and one foot still in your corporate life, and you're trying to figure out.. is this even worth it? Are the risks real? Should I listen to my fears? In this episode, Kelly share's her advice for those of you who are really looking at what your options are, and if now is the time to make the leap. 2:00 How Kelly decided to go from a full-time corporate sales job to selling flowers 5:21 How Kelly used her corporate background experience to jumpstart her flower shop and what she wished she would have known when first starting 7:22 The mindset struggles of going from a successful corporate career to starting over as a creative entrepreneur.   9:08 When Kelly knew it was time to quit her corporate job and go full-time floral creative.   14:08 Top resources and tools that helped keep Kelly on track and follow through. 20:02 What Kelly would tell you after her first full month in business and making 5 figures. Flower friend, stop letting your fears get in the way of hiring and expanding your business. It's time to say goodbye to living in fight or flight mode constantly. It's time to make a name for yourself in this industry and live out the desires you've been secretly holding on to! Use Code THF10 for 10% off the Petals to Profit Program: https://www.franceskamccaughan.co/offers/9W42Pu8a?coupon_code=THF10    

I'm so excited about this episode of The Hotel Florist™ podcast because I get to introduce to you my mentor, Angharad Sage. She has precipitated a massively successful online spiritual mentoring and digital product business founded upon deep intimacy, your soul's unique expression, and breaking the rules. Her favorite place to get to know each other & channel free content is Instagram, her handle is @angharadsage Here is what we discuss in this episode: 1:12 How important is private mentorship  4:00 Shifting our paradigms and beliefs about asking for help   7:20 How deep support changes our timelines 9:30 Our business as an extension of ourselves is impacted by everything   15:30 From postpartum depression, personal & business challenges, to discovering personal development 19:00 Walking with those who have already done the thing you want to do versus sitting in your box .  22:00 How to pull up a chair to a different table and break free of the situation you feel you are stuck in.   27:00 Knowledge is not power, integration is power. Are you ready to invest in yourself with 1-1 mentorship? Then the 1:1 Telegram 30 days container is perfect for you.  Spaces are limited, so follow this link to learn more: https://www.franceskamccaughan.co/offers/zT68Vjpg P.S. Wondering what a hotel florist is and what the first steps you can take to get started creating consistent income?  My free masterclass will get you up to speed and ready to walk through the doors of a hotel in as little as 30 minutes. Watch the class here --> https://webinarkit.com/webinar/registration/614280b6d795ba001862250d       

I have a bit of a confession, this week's episode was going to be super “legit” about how to get your foot in the door when working with hotels, but I decided we are not going going to talk about that because there are more important things I want to share with you. This episode focuses on the best lessons I have learned by taking a risk and here are some of the things I am sharing with you: 3:10 You are your best return on investment  6:50 You have to go first in order to lead the change you want to see in your life 11:46 Why I cannot ask of others what I have not done myself 13:07 Realizing that I have never let myself down, so why would I start now? 16:30 How I honor the seasons in my life without placing meaning on them 21:56 The moment you look for outside validation, you are outside of your personal power. 24:00 Why private mentorship is required if you're looking to collapse years into months, months into weeks, and weeks into days 26:30 Why investing in long-term containers will set you up better for success 29:00 The harder the moment, the more transformative the outcome 30:47 The difference between coaching and mentorship 32:00 Circumstances don't affect long-term decisions unless you make up a story as to why that's true for you 37:30 Where are you feeling unsupported and how can you offer that support to yourself right now? 39:32 Success doesn't come from crossing t's and dotting i's When trying to work with a hotel, pitching holiday decor or a holiday floral bar could be one of your best strategies this season! Click the link for 10% off using code THF10 and learn how to pitch, land, and execute extra cash around the holidays. https://www.franceskamccaughan.co/offers/pzV2XaQ2?coupon_code=THF10 P.S. Ready to apply what you learned from this episode and take a risk? Watch my free masterclass to help you get started working with hotels: https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

A year and a half ago, Arlene transitioned from the fashion world to the floral world, and in the last six months, she's gone from flower grower to Artist in Residence of a beautiful hotel in Spokane, Washington.   In this episode, Arlene shares: 2:15 How she overcame her nerves and pitched herself to the new management of a hotel to be their Artist in Residence 8:02 How she transitioned from the fashion world to growing flowers and all the pivoting that happened in the past six months 13:05 Why she believes mentorship is so important for growth and mindset 18:12 How she's interlaced both her floral design business and flower farm to create an authentic experience for hotels   19:32 What her big plans are for the hotel now that she's their artist in residence Use code THF10 for 10% off my How to Pitch an Artist in Residence program: https://www.franceskamccaughan.co/offers/aSZT4zHZ?coupon_code=THF10   P.S. Feeling like you want to take your floral business to the next level?  Watch my free masterclass on How to Create Consistent Income Without Depending on Weddings to get started. https://webinarkit.net/webinar/registration/614280b6d795ba001862250d  

I am so excited to introduce Rachelle Kruger of Faire Flowers Mallorca.  She is an example of someone tapping into unique revenue streams as a floral designer onboard luxury yachts.  If you are curious about ways to tap into different segments of the hospitality industry and create unique revenue streams within your floral business, then tune into this episode because Rachelle is sharing how she went from designing on luxury yachts to blooming a floral business. 3:05 How Rachelle went from working on luxury yachts to becoming a florist for those luxury yachts 8:20 Her best advice for working as a florist for luxury yachts and creating a lasting partnership 17:57 How she got into the hotel florist world and what was landing her first hotel contract like 24:56 What Rachelle believes florists should keep in mind when working with hotels 26:22 Why undercutting yourself as a florist is not sustainable  Click the link to join The Hotel Florist™ Network —A community of like-minded floral designers like you building their floral empires one bloom at a time. https://www.franceskamccaughan.co/offers/Xz9AbfWR P.S.  Follow the exact steps that Rachelle took to break into the hotel floral industry, watch my free masterclass to get started today. https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

I am excited to share this week's episode of The Hotel Florist Podcast featuring Michelle Christensen of Lady Flora Designs.  One year ago, Michelle went from struggling to sell 10 Thanksgiving arrangements for $75 to landing a holiday install for over $15k.  Previously her highest install budget had been only $1700 – sound familiar?  In this episode, Michelle shares with us the exact steps she took to build her confidence and a business that is aligned with her lifestyle.  1:42 How a bad business fallout caused Michelle to rethink and restructure her business  3:31 How applying principles from this podcast helped Michelle gain traction in the Hotel floral world (and the exact things she did to get the ball rolling) 8:33 The resources that Michelle used to grow her floral business in less than a year 20:32 The toxic side of the Floral industry and what Michelle does to maintain a healthy mindset and work ethic.  Use Code THF10 for 10% off the 5k in 5 Days program. https://www.franceskamccaughan.co/offers/wAGhBBaR?coupon_code=THF10   P.S. Watch my masterclass on creating consistent income by working with hotels -  this was one of the free resources Michelle used and applied in her business that helped get her to where she is today. https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

After recording what I thought was the last episode of The Hotel Florist Podcast in September of last year, I'm excited to announce that The Hotel Florist Podcast is back for another inspiring season!  This first episode is about the 10 lessons I learned while taking a pause. It's going to be vulnerable, healing, and full of excitement, love, and gratitude for being able to be here with you Use Code THF10 for 10% off the How to Pitch & Execute a Holiday Flower Bar program. https://www.franceskamccaughan.co/offers/hjuB46Xg?coupon_code=THF10 1:55 Quote: You don't have to burn things down to build new things 8: 11 Taking a pause is not the same thing as quitting 11:40 Burnout can look very different throughout your entrepreneurial journey 20:30 Your version of success will look different than those you've put on a pedestal 23:35 Healing happens on its own timeline. 24:50 Detaching from the outcome 29:42 Energetics are key 32:30 Being sad doesn't mean something is wrong 33:50 Ride your anger wave 36:52 You've got to walk with the fear  P.S. Looking to get started? Watch my free masterclass on how you can create consistent income through hotel partnerships. https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

I'm so excited to share with you today this last episode of the hotel florist podcast.  This episode has been the hardest episode to record and I have put off recording this episode for so long, but I believe it's also one of the last things I needed to do before I am no longer 100% fully immersed in the hotel florist. So I wanted to leave it as kind of like my closing statement in a way.  This episode will answer a question that I received on Instagram, which was what is next for the hotel florist. 4:09 - How I built my business on someone else's why 12:39 - How I restructured my business to be able to travel freely and then lost it overnight to Covid 16:19 - How committing and investing in an online course changed the trajectory of my business 26:12 - Retiring from the floral industry to…  32:56 - Time is valuable  37:42 - Discovering breakthrough   CONNECT WITH THE HOTEL FLORIST™️ www.thehotelflorist.com https://www.instagram.com/thehotelflorist/   *FREE MASTERCLASS FOR FLORISTS: 3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF

In this episode, I am chatting with Arnold Wittkamp the founder of Thursd — a great start-up floriculture platform.  At Thursd it is their mission to help people connect, from grower to end-consumer, and help them to decide what to watch, what to follow, and what to buy. 1:00 Journey of Thursd 5:07 84 ways a cut flower reaches a flower shop 12:30 The appreciation for flowers should match their price tag 15:12 Sustainability in the floral industry  24:20 One thing he wishes he knew when he first started his floral career Where you can find Arnold: https://www.thursd.com/ https://www.instagram.com/thursdofficial/ https://www.facebook.com/ThursdOfficial/ https://www.linkedin.com/company/13995047/ https://www.pinterest.com/officialThursd/   CONNECT WITH THE HOTEL FLORIST™️ www.thehotelflorist.com https://www.instagram.com/thehotelflorist/   *FREE MASTERCLASS FOR FLORISTS: 3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF  

While the general manager or hotel manager probably isn't going to be stalking your Instagram feed, there's a really good chance that the sales and PR team will be. So this episode is going to help you identify the 5 things you need to focus on to make sure your Instagram is set up to attract hotel clients to you 1:00 - Focusing on your brand, message, and content pillars  6:30 - What kinds of things NOT to post and why staying on brand is so important 8:50 - Take pictures of all your work12:03 - How to plan out your captions so that you consistently show up on social media and that attracts and educates your ideal client 14:50 - Using a scheduling app  15:40 - Use relevant hashtags www.thehotelflorist.com

I am so excited to share with you this episode with my very own bookkeeper. Stephanie is the founder of financial design, which provides outsource bookkeeper, bookkeeping services, controller services, and operational support to growing businesses 1:14 What made Stephanie go into the bookkeeping business7:44 Finding the right bookkeeper for your business9:30 How Stephanie does business now with clients17:21 Setting goals to grow your business 19:30 What she wished she knew when she first started her business  www.financialdesign.co@financialdesignco YT: Stephanie Ramirez - Financial Design  

I recently put out a poll on Instagram asking what is your number one question that you have, and this one came through: “How do you manage your business so you can travel freely?” I read that question and knew I had to record a podcast episode about this.In this episode I am going to be diving in — no frills, no fluff, talking all about how I manage my business so I can travel freely. 1:06 - Restructuring my floral business 10:20 - Hiring and building teams, what I look for  20:13 - How to handle miscommunication 25:40 - The biggest takeaway www.thehotelflorist.com

I am so excited about this week's episode with two incredible women that are known as yes exclusive weddings and events, which is a boutique planning agency for events that are focusing on making unforgettable event memories for their customers that lasts a lifetime and specialize in destination weddings and events with offices in Germany, the UAE and South Africa. 4:07 How 2020 has changed the way they do business8:03 Destination events, professionals, trust, and sourcing flowers in Africa14:48 Logistics and infrastructure in Africa21:46 High professionalism in Africa25:15 Unprecedented events and order times32: 52 Advice for budgets and wedding planning www.yes-flowers.info www.facebook.com/yesexclusiveflowers www.instagram.com/yesexclusiveflowers  

In May 2022 The Hotel Florist is going back to Kenya for a flower power safari experience and YOU are invited. I am so excited to share with you this episode I recorded with Jay Parmar of Wander Africa. Jay is the Owner and Founder of Wander Africa, a luxury safari company based in Black Mountain, North Carolina. Jay is also a third-generation Kenyan and a second-generation safari outfitter that specializes in curating and facilitating high-end adventures across Africa.  1:36 - Wander Safari's Origin Story 5:41 - How 2020 changed a lot for the tourism and safari industry in unexpected ways 11:47 - What are conservation fees and who do they benefit? 25:28 - The guest experience on safari  29:30 - Kenya roses  39:04 - The complete Hotel Florist Flower Safari experience www.wanderafrica.com@wander_africa (IG)/wanderafrica (FB)  

If you've been listening to the podcast a while now, you know that this podcast is a mix of really helpful perspectives from industry leaders and disruptors — and I'm always trying to think of more tools that I can give you that can help you where you are at today in your business.  Identifying your mindset and limiting beliefs is another tool in your toolkit to be very, very aware of — because believe me, our beliefs feel like facts  I am going to dedicate this episode with the most love for you and where you're at. And it all started with an email that maybe you can relate to.

Best Fronds is an environmentally conscious dried-floral supplier specializing in palms sourced from Arizona & San Diego. Everything they do revolves around sustainability, design & transparency. We chat about sourcing sustainability for florists and supporting other small businesses in the process. 1:22 Becoming an industry disruptor 5:44 Sustainability in Business8:59 Sourcing dried florals13:00 What sparks inspiration 15:14 Best resource 19:45 The art of selling @shopbestfronds

In this episode, we are talking all about how Time is Money.  We are breaking it down with data exactly what your time is worth, so you can feel more comfortable outsourcing tasks that will free up your time and really help your business grow.  1:43 Time exercise 3:20 Crunching the numbers 4:30 What are you spending your time on 5:30 Focus on your income-producing tasks www.thehotelflorist.com

“Hey Franceska, I watched your masterclass and I have a few questions…” In this episode, I am answering questions that I received from listeners who watched the masterclass and still wanted to know a little bit more.  If this sounds like you, then keep listening. 1:00 What is a realistic timeline to finish the course? 1:20 Two roadmaps 3:45 How long is the course and how much should I invest on my business outside of the course? 6:30 What if I'm not a skilled and trained florist?  Is the design section enough? www.thehotelflorist.com

Kathryn is a designer-meets-strategist specializing in capturing that “must-have” factor for your brand. We discuss how your brand is not just your website and logo, it's really your visuals, voice, and reputation, and those 3 things work together. 1:45 Intro to branding 3:30 How to stand out online for potential clients11:14 Where to find inspiration and creativity for branding15:03 A timeless brand23:30 Getting to the next level26:31 Simple things to implement today @cremebrands

In this episode, I am so excited to share with you my top 5 tips for landing hotel partnerships.  These 5 tips I share will help you get started reaching out to hotels by answering your top questions when it comes to landing hotel partnerships. 1:20 Know who to reach out to 4:16 Find the right contact info 7:18 When to email and when to pick up the phone 9:42 Nurture the relationship 11:10 Use social media to attract hotels to you www.thehotelflorist.com

Today I am dedicating this entire episode to answering questions.  Questions that I have received from YOU, questions and concerns I have received in the Facebook group and on Instagram, as well as questions on just working with hotels, proposals, contracts.  So you will definitely want to tune into this episode — especially if you have questions! Here are some of the questions I answer in this episode: 0:33 How do you create strong offer or proposal?4:19 How do you break in and establish those relationships? 8:36 I'm worried about diversifying into this when the hospitality industry has taken such a hit.. is this a good time? 11:53 How do you know which hotels to target? 17:19 How do I increase my confidence while pitching? www.thehotelflorist.com

In this episode, I am sharing my 5 Must-Have Clauses to include in your hotel floral contracts. We all know we should have a contract when working with clients, but not a lot of us understand why it's so important — especially when working with hotels, and how it protects us legally. 2:30 Exclusivity 4:30 Intellectual Property 7:00 Artistic Release 7:50 Cancellation, rescheduling, and no shows 9:40 Impossibility www.thehotelflorist.com

Whether you are a new florist or 30-year season florist self-doubt can still creep up and threaten the success of your business.  In this episode with Amy from the Floral coach, we chat about practical ways you can get your mindset back in check which is critical to real growth as a florist. 1:44 Journey of mindset12:45 How to get your mindset back in check18:30 Getting over victim mentality26:00 Aha moment that led to a huge mindset shift @thefloralcoach

Lizmarie has been a hotel florist for 6 years. She focused on specializing in hotels because that is where there was a strong demand for high-quality service and they are dependable clients that always pay well. In her first 3 months, she landed a 15k holiday account, and in her first 6 months, landed a 96k account.  1:47 Getting started as a hotel florist 5:50 Hotels want to know where your focus is6:50 Creating brand equity13:41 Advice for getting started20:30 Deciding who you want to be29:22 How to get hotels business@florallydesign

Kelly Shore is the owner and lead designer of Petals by the Shore, a wedding and event floral design business. She founded the Floral Source to celebrate community, connection, and confidence in U.S. floral sourcing. She believes that the origin of flowers matters and regularly works alongside flower farmers in her community to bridge the gap 1:50 What inspired Kelly to source local 7:30 How to source flowers and support local12:45 How the floral source benefits the design community19:30 Best resources for connecting with farms22:50 Dropship wholesaler25:46 Stop promising specific blooms @petalsbytheshore

In this episode, I am going to be sharing with you all my secret to running a profitable business. This episode centers around one piece of framework that I have implemented in my business(es) that has, in turn, allowed me to profitable year after year. 1:00 Being Profitable is the key to being sustainable 3:45 5 Business Bank Accounts 4:00 Income Account 4:40 Profit Account 5:45 Owners Comp 6:25 Taxes 7:20 OPEX 8:00 Money Allocation 14:11 What % Are You Going to Start Today www.thehotelflorist.com

In this episode, I am reading to you an email I received from someone interested in the course but wasn't actually sure what $149 would get her.  If you're curious as to what your going to be paying for, what all it includes, and how it ensures your success as a hotel florist, then this episode is for you. 3:00 Why I created the Hotel Florist Profit Method 5:17 Bird's eye view & course schedule 5:40 Psychology back exercises 7:19 Landing hotel contracts 9:00 How to Design 10:04 Automate www.thehotelflorist.com

In this episode I am talking with Dimyena, a student of HFPM an event florist turned hotel florist all about the hard lessons she learned starting out as a new hotel florist and the importance of protecting your assets. 1:30 Importance of Reoccurring Revenue 5:41 Skills learned from tough experiences 7:24 How she found the HFPM8:54 Biggest takeaways 10:30 The Ups & Downs 16:00 Lessons learned 19:02 Best advice for new florists 21:20 Importance of hotel lobby flowers 23:39 Design techniques www.thehotelflorist.com

Morgan is an accountant and finance guru passionate about helping small business owners & digital nomads manage their money and lead them to the financial freedom that that brings.  She has experience scaling businesses around the world from 4-digits to 6-digit figures a month. 2:04 How she started her financial journey 3:25 Financial advice for florists 6:23 Becoming profitable 10:17 Setting sales goals 14:42 Changing mindset around bookkeeping 17:40 master your finances 21:33 Transformation Master Your Finances Course  

Today's topic is one of my favorites and it's all about what you do NOT know about landing hotel partnerships. We go over 4 things that you probably didn't know when it comes to landing hotel partnerships and exactly how you can get started. 1:00 What you don't know about landing hotel partnerships 1:59 What is the HFPM? 4:45 Why I started the HFPM 7:35 We are meant to do big things 11:30 Automating your business is possible 14:30 You can outsource your floral installs 15:30 There are many different types of florists 16:30 Building relationships 17:50 It's all about mindset www.thehotelflorist.com  

Today I'm chatting with Chelsea, a student of the HFPM who after exploring some of the different avenues to take inside the flower industry, has found that her true calling combines her exceptional customer service expertise along with extensive floral knowledge into providing tailored solutions to local businesses to elevate the experience they provide their customers and guests. 1:40 Floral Journey 4:31 Biggest takeaways from HFPM7:07 Targeting your own community8:45 Pitch to hotels11:00 Wins!13:45 Sources of inspiration17:20 Best resources21:29 Importance of flowers for clients www.thehotelflorist.com

In this episode, I am going over how to successfully pitch to hotels for the first time.  This is one of my most asked questions as a lot of you are wondering exactly how to get started and how to get your foot in the door.  This episode will break it down for you in 9 fail-proof steps. 1:06 - Research 2:38 - Visit5:29 - Inquire9:15 - Follow Up10:30 - Walkthrough12:18 - Proposal13:45 - Negotiations15:30 - Land (and celebrate)16:20 - Design for 12-36 months www.thehotelflorist.com

In this episode, I'm talking with Patrick Dahlson, the CEO of Mayesh Wholesale since 1985, a family-owned & operated wholesale florist company.  We chat about the floral supply crisis and the impact of it as well as where this wholesale company sees the industry heading. 1:20 How has 2020 changed the way you do business in 2021 5:30 What advice would you give florists regarding their buying process 7:45 Something bothersome about the floral industry 10:24 Where the industry is heading 12:00 Advice for creating strong  partnerships w/ a florist and their wholesale rep. 13:50 Social media fueling the floral industry 17:30 Mayesh's goals for 2021 @Mayeshwholesale

Christi Lopez is a floral entrepreneur, who has learned that a healthy, thriving floral business doesn't have to be time consuming or stressful. Over her 30+ years in the industry, she's been a multiple 7-figure business owner, with experience in floral retail shops, floral event business and in-house hotel florals. 2:00 Where the industry is heading 4:26 What she wished she knew then 6:20 Show stopping lobby designs 10:19 What's Bothersome in the floral industry 14:30 An inquisitive mind leads to massive creativity 18:50 How florists can succeed with hotel contracts 23:40 Wedding sales system @FloralBusinessAcademy

In this episode, I am talking all about how florists can build confidence when it comes to working with hotels. From building confidence on how to approach them to how to design for them, this episode will embolden you to be able to confidently approach hotels. 0:57 Know who to talk to 3:50 Determine where you can add value 5:30 Decide what is unique about you & why it matters 7:15  When I knew I wanted to be a floral designer 11:20 Get clear on your signature style 17:20 Refer to yourself as an extension of their team

Today I'm chatting with Jon Cummins, COO of Amerimar Enterprises, which is a  real estate development, investment, and management firm, all about how can florists have an edge in the hotel floral industry from an ownership perspective.  1:20 Best advice for creating strong long-term partnerships  between the hotel and florist 4:19 Why are flowers in the hotel lobby so important 7:00 How flowers create a connection and generate emotions 10:14 How do properties determine their floral budgets 14:00 Meeting hotels where they are at 16:04 An interesting thing about the floral industry 19:00 Advice for florists pitching to a hotel https://www.franceskamccaughan.co/THF

Today I’m chatting with Kathryn Blanken, a student of the HFPM and florist who works with several hotels in the area to provide their residents and hotel guests with flowers upon arrival. She also offers workshops on floral arranging, wreaths, and terrariums.1:30  How the Hotel Florist Profit Method changed the game for Kathryn 2:30 3 Biggest takeaways from the HFPM 4:00 Why are flowers in the hotel lobby so important 7:09 How Kathryn has grown as a florist 10:25 Goals for 2021 14:30 Advice for florists looking to get started with hotels 17:52 Biggest “aha” moment on the floral journey 22:00 How Kathryn joined the HFPM www.flowersbyyou.net@flowersbyyouparkcity

In this episode, I am chatting with Emily Ellen Anderson, a business coach for floral and creative entrepreneurs. She helps ambitious business owners transform their mind drama so they can build lives and businesses that are wildly satisfying (and profitable). 1:20 Emily’s Floral Journey 6:45 How she broke into the hospitality industry 11:00 What are florist’s current stumbling blocks when trying to win contracts 14:24 There is no right way 19:03 Something in the floral industry that bothers Emily. 24:00 New and exciting projects coming up www.curiouslola.com Instagram @lola.curious Pinterest @CuriousLolaEd email: emily@curiouslola.com

In this episode, I’m talking with Beth O’Reilly, a floral artist with 25 years of experience and extensive knowledge in almost every aspect of the industry. From traveling abroad handling product development and design trends for a permanent botanical manufacturer in China, to working and owning a retail shop of her own for many years. Most recently, she honed her skills in the growing, procurement, and supply chain side while developing educational programs within the wholesale sector. You may have recently seen her on HBO’s Full Bloom as the last woman standing, which means 7 out of the 8 episodes. 4:20 What advice would you give someone wanting to become a florist 8:00 What tools do you have in your tool belt 10:40 What happens when you have issues as a hotel florist 15:30 Advice for Florists wanting to work with hotels 19:19 Where Beth sees the floral industry heading 25:19 New and exciting projects in the works 30:00 How you can work with Beth Bethoreilly.net @beth.oreilly.aifd  

In this episode, I’m chatting with Ryan O’Neil, a thought leader in the floral industry and who from his experiences created Curate, an event software platform that helps manage all the moving pieces. He has personally spoken with thousands of florists since starting Curate and is the lead contributor to The Business Of Events blog that shares all the details of how he and his wife started a floral shop and grew it into a lifestyle business.  1:10 The history of what inspired Curate was started 4:30 How does a Florist price for profit8:40 How important is efficient ordering 13:13 Where the floral industry is heading 17:00 How going in-house saved $$$ 19:00 How has 2020 changed the way Curate does business 22:00 New & exciting projects for Curate27:00Where you can find Curatehttps://www.curate.co/hotelflorist/ @curate

In this episode, I am sharing a real-life scenario that happened to one of the students inside The Hotel Florist Profit Method.  With the change of management one of her hotel contracts was put at risk of another florist in town who was a friend of the new hotel manager and has been eyeing this hotel floral contract for a while.  Tune in to hear the advice I gave her about what she should do. 

Today I'm chatting with Sahid Nahim with New Bloom Solutions. He has 17 years of experience in the wholesale and distribution sectors of the floral industry. He is the founder of New Bloom Solutions a floral industry business solutions company- offering Website development, social media consulting and services, content creation, Business consulting, product procurement, and networking/collaboration service with expertise in the floral industry. 1:20 - The floral industry is far too segmented and this is a problem. 3:05 - Key questions that florists should be asking their wholesaler 6:05 - The hierarchy of wholesale and how it works 13:00 Where do you feel the floral industry is heading - it’s going e-commerce. 17:40 Best advice for creating longterm partnerships between a hotel and a florist. 23:00 Creating a system for making ordering more efficient www.newbloomsolutions.com @newbloomsolution ( IG) Sahid Nahim @ Linked IN

In this episode I am chatting with Martin, who is a seasoned hotel development and finance executive, focused on international sustainable strategy and execution. With over 25 years of experience in the hospitality industry, Martin has worked with luxury hotel brands such as Four Seasons, Melia Hotels International, and most recently Corinthia Hotels. In his role as Chief Development Officer, Martin was responsible for overseeing brand growth strategy and establishing brand standards in key markets through new developments. 2:20 - Insider tips: What should florists keep in mind when working with hotels? 4:45 - How properties determine their floral budget 9:16 - What are brand standards and what should florists keep in mind to adhere to brand standards 14:00 Florists have more experience than they think they do when it comes to being a hotel florist 15:00 Best advice for creating a long term partnership between the hotel and florist www.prediam.com

In this episode of The Hotel Florist Podcast, I am chatting with Cristina who is a floral designer, educator, mother of 2, and a huge advocate for business streamlining.  She is the founder of FLEURSOCIETY; a community that empowers floral designers and creative entrepreneurs on how to build better businesses that are both profitable and sustainable.  1:45 Best business/floral advice for new florists or those wanting to become a florist 5:12 Best resources that have helped create a successful floral business. 10:15 Florists are not only selling a product, but also an experience. 11:30 New and exciting projects coming in 2021 fleursociety.com/summit fleursociety.com/honeybook IG: @fleursociety

In episode 7 of The Hotel Florist Podcast, I am interviewing Ace Berry, a Houston-based Floral Artist, and owner and creative director of Fulshear Floral Design. He began his Floral Journey in 2007 but most recently you would’ve seen Ace on HBOMax’s original series Full Bloom where he was a Finalist in the series. 3:05 Journey to starting a floral business 4:40The year of the pivot - how 2020 changed the way Ace did business. 7:47 - What is one thing about the floral industry that really bothers Ace? Education. 10:30 Where does his inspiration come from? 12:50 What was it like to be a participant on HBO Max’s Full Bloom TV show? 16:25 Best advice for creating strong and long-term partnerships between a hotel and florist 18:00 Honesty and owning up to our failures 19:05 When it comes to working with corporate accounts, how do they determine their floral budget? 24:35 Inspire Designs Floral Retreat   Instagram: @aceberryaifd or @fulshearfloraldesign  

In episode 6 of the Hotel Florist Podcast, I am chatting with Jelle Vanderbrocke the General Manager of the JW Downtown Houston.  If you're looking to start creating partnerships with a hotel, Jelle is giving his best advice from a general manager's perspective on just how you can do that.  Here's a look at what we talked about:  1:20 - A hotel general manager's best advice for creating a strong and long-term partnership between the hotel and the florist. 3:20 - Why hotel lobby flowers are so important 5:05 - One thing Jelle wished he knew when he began his career very early on. 7:05 - What is important to a hotel general manager when looking to hire a florist. 9:50 - A general manager’s perspective on what a florist needs to do when getting ready to pitch to a hotel. www.marriott.com/houdj Instagram: jwhoustondwtn

In this third episode of a three-part series, we are talking about mistakes florists make, and a big one being: Depending on seasonal income to build a stable business. Tune in on your coffee break for this bite-size episode and learn what you shouldn't be doing when it comes to landing hotel floral contracts.  Like this episode and want to learn more? Watch the FREE masterclass How to Create Consistent 5k Months WITHOUT Depending on Unstable Event Income here.  If you liked this episode and want to hear more please rate, review, and subscribe!