The Food Blogger Pro Podcast

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Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

Bjork Ostrom


    • Jan 31, 2023 LATEST EPISODE
    • weekly NEW EPISODES
    • 52m AVG DURATION
    • 397 EPISODES

    4.9 from 324 ratings Listeners of The Food Blogger Pro Podcast that love the show mention: food blogging, food bloggers, fbp, pro podcast, bjork, pinch, ve been blogging, listening to food, starting a food, successful blog, new blogger, starting a blog, blogging world, i've learned something, gears, it's so helpful, yum, lindsay, infinity, sally.



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    Latest episodes from The Food Blogger Pro Podcast

    394: How Leslie Stephens Grew Her Substack Newsletter to Thousands of Paid Subscribers

    Play Episode Listen Later Jan 31, 2023 47:49


    Being intentional with your social media use, navigating vulnerability in the online space, and launching a newsletter on Substack with Leslie Stephens from morning person newsletter.  ----- Welcome to episode 394 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Leslie Stephens from the morning person newsletter about social media addiction and launching her Substack newsletter. Substack Newsletters and Social Media Use As content creators, many of us have a love/hate relationship with social media, and know just how addicting it can be. And that's what we're chatting about today with Leslie Stephens! Leslie is the writer behind morning person newsletter, and she joined Bjork on the podcast to talk about her decision to study social media addiction, and how her studies have influenced the choices she has made with her popular Substack newsletter. In this episoide, you'll learn about how to be more intentional with your social media use, how to navigate vulnerability in the online space, and why you might consider launching a newsletter on Substack. In this episode, you'll learn: How Leslie started her career as an editor at Food52 What she learned while working as an online creator for a major lifestyle brand in LA Why she decided to pursue a Masters with a focus on Social Media Addiction Why social media is so addictive and how to be more intentional when using it Why she started her morning person newsletter on Substack The pros/cons to the Substack platform How she found her newsletter niche and grew to thousands of paid subscribers in just one year How she navigates sharing her personal life and setting boundaries online Resources: morning person newsletter The Social Dilemma Follow Leslie on Instagram Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    393: How Passion and Sourdough Feed a 9 Million Pageview Food Blog with Maurizio Leo

    Play Episode Listen Later Jan 24, 2023 48:50


    How passion and growth are connected, how to reinvest in a website, and growing a loyal audience with Maurizio Leo. ----- Welcome to episode 393 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Maurizio Leo from The Perfect Loaf about business growth through passion. How Passion and Sourdough Feed a 9 Million Pageview Food Blog From co-founding and running a popular phone app to starting a sourdough blog that now gets 9 million pageviews a year, Maurizio Leo is a busy guy. But everything he does is deeply rooted in passion, and you'll hear why forming businesses around that passion has been crucial for his business growth and consistency in this conversation today. If you're looking for ways to diversify your income, growth strategies, or simply some inspiration to help you work towards your goals, you'll get it all in this episode! In this episode, you'll learn: About his background in computer science How he transitioned to working in the food space How the passion and growth are connected What his schedule looks like as an owner of two successful businesses At what point Maurizio knew The Perfect Loaf could be a business How the pandemic impacted The Perfect Loaf's traffic How he reinvests in the site Why he decided to offer a membership What the process of writing a cookbook was like What Maurizio is anticipating in the next few years Resources: SkyView The Perfect Loaf Businesses Do NOT Exist to Make Money | Simon Sinek Pinch of Yum's Holiday Bucket List Ang's Creamy Tortellini Soup The Perfect Loaf Membership Memberful Discord The Perfect Loaf Cookbook Follow Maurizio on Instagram ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    392: How Pinch of Yum's 1.1 Million Follower Instagram Account Got Hacked (and Recovered!)

    Play Episode Listen Later Jan 17, 2023 21:09


    Dealing with hacked Instagram and Facebook accounts and tips for securing your own social media accounts with Bjork Ostrom. ----- Welcome to episode 392 of The Food Blogger Pro Podcast! This week on the podcast, Bjork explains how the Pinch of Yum Instagram account got hacked and eventually recovered. Pinch of Yum's Hacked Instagram Account Last month, Bjork and Lindsay went through something we all fear as content creators: they completely lost access to the Pinch of Yum Instagram account after Lindsay's Facebook account got hacked. Talk about a scary situation! They were eventually able to get the accounts recovered, but they went through a few very stressful days trying to get everything sorted out. In this episode, Bjork shares the entire story of how this happened, how they were able to recover the accounts, and what measures they're taking to prevent this from happening in the future. Last but not least, Bjork also provides some tips for how you can secure your own social media accounts to hopefully avoid a situation like this. In this episode, you'll learn: How Lindsay's Facebook and Instagram accounts got hacked How two-factor authentication works How they were able to get the accounts recovered Tips for securing your own social media accounts How phishing works Resources: Pinch of Yum Meta Authy Google Authenticator 1Password Connect with Bjork via email Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    391: Behind the Scenes of the Cookbook Publishing Process with Sally Ekus

    Play Episode Listen Later Jan 10, 2023 50:00


    Working with a literary agent, writing a cookbook proposal, and going through the cookbook publishing process from start to finish with Sally Ekus from The Ekus Group. ----- Welcome to episode 391 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sally Ekus from The Ekus Group about what the cookbook publishing process looks like. Behind the Scenes of the Cookbook Publishing Process As food bloggers and food creators, many of us dream about writing our own cookbooks one day. But what does it take to get a cookbook deal, and what does the cookbook publishing process actually look like? That's what we're chatting about in this interview with Sally Ekus! She's a literary agent at The Ekus Group and has brokered over 300 book deals with top publishers across the country. In this episode, you'll learn what she does as a literary agent, what steps are involved in the cookbook publishing process, how to set yourself up for success to potentially write a cookbook in the future, and more. In this episode, you'll learn: How Sally became a literary agent What she does at The Ekus Group Why cookbook proposals are so important How to set yourself up for success to potentially write a cookbook Why the topic for a first cookbook is so important How advances and royalties work for cookbooks What the differences are between frontlist and backlist titles What cookbook marketing and publicity look like What steps are involved in the cookbook publishing process How long it typically takes to write a cookbook What she teaches in her How to Write a Cookbook course Why writing a cookbook can lead to many other opportunities Resources: The Ekus Group How to Write a Cookbook course — The Ekus Group How to Be a Cookbook Author Facebook Group Everything Cookbooks Podcast Publishers Marketplace Follow Sally on Instagram and Facebook Connect with Sally via email Join the Food Blogger Pro Podcast Facebook Group -----This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    390: Overcoming Burnout and Building a Successful Career as a Food Creator with Karishma Pradhan

    Play Episode Listen Later Jan 3, 2023 53:56


    Overcoming feelings of burnout, becoming a full-time content creator, and creating multiple revenue streams with Karishma Pradhan from Home Cooking Collective. ----- Welcome to episode 390 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Karishma Pradhan from Home Cooking Collective about how she overcame burnout and built a successful career as a food creator. Overcoming Burnout and Building a Successful Career as a Food Creator Today, we're really excited to share this conversation with Karishma Pradhan! She runs the site Home Cooking Collective, and she has a really unique story to share about how she became a full-time food creator. In this episode, you'll hear what her career used to look like as a data analyst, why she transitioned to working for herself, how she overcame feelings of burnout, and how she earns an income now by sharing food content online. It's a really inspiring interview that emphasizes the importance of finding work that serves you and empowers your physical and mental health. We hope you enjoy it! In this episode, you'll learn: What Karishma learned working in data analytics How she transitioned to working for herself How she overcame feelings of burnout How she got into sharing food content online How she analyzes user behavior as a blogger and content creator Why she decided to start hosting cooking workshops How she got into doing freelance recipe development and food writing How she prioritizes her time and manages her work Resources: Home Cooking Collective 323: Understanding the Numbers – Optimizing Your Blog's Financials with Ansley Beutler The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma Wellfound Karishma's Workshops and Classes Simply Recipes The Bite Shot Follow Karishma on Instagram, Pinterest, and Twitter Submit a Coaching Call Application

    389: FBP Rewind – How Sarah Cook Went From 17k to 600k Monthly Pageviews

    Play Episode Listen Later Dec 27, 2022 55:47


    Investing money into your business, deleting posts to encourage growth, and the importance of having accountability partners with Sarah Cook from Sustainable Cooks. ----- Welcome to episode 389 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to our episode with Sarah Cook from Sustainable Cooks where she talks about what specific strategies she implemented to grow her blog's traffic and increase her revenue. Going From 17k to 600k Monthly Pageviews For today's FBP Rewind episode, we're rewinding back to our September 2021 interview with Sarah Cook from Sustainable Cooks! Sarah's story is so inspiring, and in this episode, she shares everything she did to go from 17k to 600k monthly pageviews with her blog. She explains some of the unique ways she has invested in her blog, why she decided to delete hundreds of posts, why she loves having a blogging accountability partner, and more. It's a great interview, and we hope you can apply some of these tips and skills to grow your own traffic. Let's rewind! In this episode, you'll learn: How Sarah decided to go all in with her blog How she struggled to define her identity as a full-time blogger Where she started investing money into her business How she shifted her content strategy Why she deleted hundreds of posts on her blog How she categorized her content into specific buckets Why ad earnings are typically lower in Q1 How her blog's success has helped her support causes she cares about How she fits work into the margins of her day What tasks she decided to hire out Why she loves having a blogging accountability partner Resources: Sustainable Cooks 170: What's Working and What's Not with the FBP Community Media Wyse Find Casey Markee on FBP Purr Design The Simple Pin Podcast Find Kate Ahl on FBP Mediavine Keysearch AdThrive Hey Nutrition Lady Cook It Real Good Follow Sarah on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    388: FBP Rewind – How Emma Duckworth Doubled Her Pageviews by Focusing on SEO

    Play Episode Listen Later Dec 20, 2022 59:34


    Improving your food photography skills, getting a cookbook deal, and focusing on SEO with Emma Duckworth from Emma Duckworth Bakes. ----- Welcome to episode 388 of The Food Blogger Pro Podcast! This week on the podcast, we're rewinding back to our episode with Emma Duckworth from Emma Duckworth Bakes where she talks about how she's grown her blog by focusing on SEO. Doubling Pageviews by Focusing on SEO It's another FBP Rewind episode today, and we're so excited to revisit our November 2021 interview with Emma Duckworth from Emma Duckworth Bakes! After growing her business for a few years, Emma decided to double down on her blog and hired a mentor to help her out with SEO. You'll hear how she used the avatar exercise to understand her audience, how she optimized her homepage and recipe categories, and what she's doing to focus on SEO moving forward. If SEO is a focus for you at the moment, you won't want to miss this episode! In this episode, you'll learn: How Emma got into food photography and food blogging How she grew her food photography skills What steps she took to strategically grow her Instagram account How she started getting her first sponsored work What she learned from the cookbook writing process Why she decided to double down on her blog How she hired a mentor to help her out with SEO How she used the avatar exercise to understand her audience How she optimized her blog's homepage and categories How she identified and optimized her top-performing posts How she has started doing keyword research Why she and her husband decided to launch a street coffee business What she's focusing her attention on moving forward Resources: Emma Duckworth Bakes Order Emma's cookbook, Simply Sweet Nostalgic Bakes Dear Coco Street Coffee Foodtography School This American Life Well Seasoned Studio Foolproof Living The Feast Plugin Google Analytics Google Search Console Keysearch Clariti Growth University Follow Emma on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    387: How to Optimize Your Website Design as a Food Blogger with Madison Wetherill

    Play Episode Listen Later Dec 13, 2022 43:21


    Running a web design studio, conveying your brand's voice and messaging, and optimizing the user experience on your blog with Madison Wetherill from Grace + Vine Studios. ----- Welcome to episode 387 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Madison Wetherill from Grace + Vine Studios about optimizing your website design as a food blogger. Optimizing Your Website Design as a Food Blogger When it comes down to it, website design is so much more than just your website layout and logo; a large component of it is how you convey your brand's messaging and voice throughout all the pages on your site. Madison Wetherill is the web designer behind Grace + Vine Studios, and she's here on the podcast today to share all her best tips for optimizing your website design as a food blogger! In this episode, you'll hear how she works with food bloggers, how she helps her clients develop and showcase their brand's voice, and her best tips for enhancing the user experience on your site. We hope you enjoy this episode! In this episode, you'll learn: How Madison became a web designer How she works with food bloggers at her web design studio Why brand voice is so important How to stand out in the crowd as a food blogger How to convey your brand's messaging on your blog's homepage and blog posts How to optimize the user experience on your site Why she decided to expand her team What topics she covers on her podcast Resources: Grace + Vine Studios The Vine Podcast The Clean Eating Couple Follow Madison on Instagram, Facebook, and Twitter Join the Food Blogger Pro Podcast Facebook Group -----This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    386: Getting the Most Out of Your Email Marketing Strategy with Matt Ragland

    Play Episode Listen Later Dec 6, 2022 47:44


    Getting started with email marketing, encouraging people to sign up for your list, and creating a strong email marketing strategy with Matt Ragland. ----- Welcome to episode 386 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Ragland about getting the most out of your email marketing strategy. Getting the Most Out of Your Email Marketing Strategy If you're already creating content for your blog or social media, another great place to share that content is via email. And that's what we're chatting about today with Matt Ragland! Matt has years of experience in the world of email marketing, and in this interview, you'll hear what he learned working at ConvertKit, why email marketing is so powerful, his best tips for getting more people to sign up for your email list, and how he helps creators develop high-converting weekly email newsletters. Whether you're looking to get started with email marketing or take your current email marketing strategy to the next level, we know you'll have so many takeaways from this conversation! In this episode, you'll learn: What Matt learned working at ConvertKit Why he recommends leaning into a niche How he helps creators with email marketing Why email marketing is so powerful How to effectively share blog posts via email How to get more people to sign up for your email list Why he recommends creating a welcome series How broadcasts and newsletters differ from sequences His best tips for getting started with email marketing Resources: Matt's website Learn more about Matt's email marketing service, Automatic Evergreen Connect the Dots Podcast Story Signals Podcast Copyblogger ProBlogger Michael Hyatt's website Corbett Barr Chris Guillebeau ConvertKit Smart Passive Income Podia Teachable Kajabi Quora Medium Follow Matt on YouTube, Instagram, and Twitter Join the Food Blogger Pro Podcast Facebook Group -----This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    385: Teaching Cooking Classes in Your Community as a Food Creator with Ashley Covelli

    Play Episode Listen Later Nov 29, 2022 54:05


    Getting comfortable on camera, running online cooking classes, and maximizing your productivity with Ashley Covelli from Big Flavors from a Tiny Kitchen. ----- Welcome to episode 385 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ashley Covelli from Big Flavors from a Tiny Kitchen about teaching cooking classes as a food creator. Teaching Cooking Classes Have you ever wanted to teach your own cooking classes but are not sure how to get started? Then you won't want to miss this episode with Ashley! In addition to sharing recipes on her blog, Big Flavors from a Tiny Kitchen, Ashley also runs online cooking classes in partnership with local libraries. You'll hear how she started doing these classes, how she got comfortable being on camera, what equipment she uses to run the classes, and more. If you're looking to add a new revenue stream to your business, cooking classes might be a fun option to look into! In this episode, you'll learn: How Ashley started sharing food content online How she started teaching in-person cooking classes Why she switched to teaching virtual cooking classes How her cooking classes work What equipment she uses to run her classes How she got comfortable being on camera How she uses time blocking to maximize her productivity Why she recommends documenting your processes Resources: Big Flavors from a Tiny Kitchen Ashley's Upcoming Cooking Classes LiveJournal Blogger Zoom Aputure Amaran P60X Panel Light Alvoxocon USB Lavalier Microphone Gumroad Food Blogger Pro Video Courses

    384: How Toni Okamoto Runs Two Food Blogs and Grew Her Email List to Over 80,000 Subscribers

    Play Episode Listen Later Nov 22, 2022 59:49


    Running two food blogs, building a team, and rapidly growing an email list with Toni Okamoto from Plant-Based on a Budget. ----- Welcome to episode 384 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Toni Okamoto from Plant-Based on a Budget about how she runs her two food blogs and how she's grown her email list to over 80,000 subscribers. Running Two Food Blogs and Growing an Email List Today, we're really excited to share this conversation with Toni Okamoto! She's the creator behind not one, but two, successful food blogs: Plant-Based on a Budget and Food Sharing Vegan. In this episode, you'll hear what she's done to get both blogs accepted into Mediavine, why she decided to expand her team, how she's grown her email list to over 80,000 subscribers, and more. Toni's passion for her work shines through in this interview, and we know you'll have so many takeaways after learning her story and content creation strategy! In this episode, you'll learn: How Toni started sharing food content online How she has strategically grown her two food blogs Why she believes so strongly in investing in her business Why she decided to expand her team What tools she uses to stay in contact with her team What the primary revenue sources are for her business How she works with sponsors on her blog, social media, podcast, and email newsletter How she has grown her email list to over 80,000 subscribers Why she places so much emphasis on social media Resources: Plant-Based on a Budget Food Sharing Vegan The Plant-Powered People Podcast BigScoots Mediavine What the Health Kate Kordsmeier The E Myth Revisited Voxer World of Vegan Matt Molen Mediavine Spotlight 201: Email Marketing for Bloggers with Matt Molen Sign up for the FBP Cyber Monday Waitlist! Follow Toni on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group -----This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    383: TikTok, Whisk, and the Importance of Leaning into Video as a Food Creator with Julie Tran Deily

    Play Episode Listen Later Nov 15, 2022 55:39


    Creating viral food videos, sharing videos on TikTok, and editing your videos for different platforms with Julie Tran Deily. ----- Welcome to episode 383 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Julie Tran Deily about how food creators can use Whisk when sharing videos on TikTok. TikTok, Whisk, and the Importance of Leaning into Video When sharing recipe videos on social media, it can be hard to direct your followers to the actual recipe on your blog. Social media platforms just really don't make it easy for us, do they? Enter: Whisk! You can use this handy app to add a recipe link directly to your TikTok videos, and it's what we're chatting about today with Julie Tran Deily. Julie used to work for Whisk, and she's also been running her food blog, The Little Kitchen, for over 12 years. Video is a huge part of her strategy, and in this episode, she's sharing her process for creating viral food videos, as well as a peek into how she uses tools like Whisk to grow her social media following and increase her blog's pageviews. In this episode, you'll learn: Why Julie decided to launch her food blog How she had a video go viral on several different social platforms Why she really likes sharing videos on TikTok What her role looked like at Whisk How Whisk lets you link to your recipes on TikTok How she edits her videos How she converts vertical videos to horizontal videos to share on her blog Why she recommends experimenting and sharing on different social platforms Resources: The Little Kitchen Julie's Crab Rangoon Facebook Reel Download a Free Content Strategy Guide from Julie Tran Deily Whisk Mediavine Final Cut Pro List of Countries with Access to Whisk Jump on TikTok Info About the Whisk Creator Fund Adobe Premiere Rush Adobe Express InShot Follow Julie on Instagram, Facebook, and TikTok Join the Food Blogger Pro Podcast Facebook Group -----This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    382: 4 Tips for Negotiating Sponsored Content Contracts and Setting Your Rates with Jenny Meassick

    Play Episode Listen Later Nov 8, 2022 51:29


    Reaching out to brands, negotiating sponsored content contracts, and determining your rates with Jenny Meassick from Chocolate & Lace. ----- Welcome to episode 382 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenny Meassick from Chocolate & Lace about how she works with brands and negotiates sponsored content contracts. Tips for Negotiating Sponsored Content Contracts There are so many ways you can earn money as a food creator, one of which is by working with brands and creating sponsored content. And that's what we're talking about today with Jenny from Chocolate & Lace! Jenny's been blogging for over ten years, and she currently earns the majority of her blogging income by working with brands. She has a very strategic approach when it comes to sponsored content, and we're really excited to share her process with you in this episode. You'll hear her best tips for negotiating sponsored content contracts, how she sets her rates, how she nurtures strong relationships with the brands she works with, and more. We hope you enjoy this episode! In this episode, you'll learn: How Jenny started sharing content online Why she doesn't want to become a full-time blogger Why she decided to start sharing both food and lifestyle content How she approaches doing sponsored content Her best tips for negotiating sponsored content contracts How exclusivity works Her best tips for setting your rates for sponsored content What ‘in perpetuity' means How she approaches pitching to brands Why she recommends following up with brands you're working with frequently Resources: Chocolate & Lace Exactly How I Set My Rates as a Content Creator Mediavine Things That Matter: Overcoming Distraction to Pursue a More Meaningful Life Substack FBP Live – September 15, 2022 – Earning Money with a Side Hustle — available for FBP members only Paved Ford ALDI STAUB Influencer: Building Your Personal Brand in the Age of Social Media LISS Legal Find Danielle Liss on FBP Follow Jenny on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.  If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    381: Developing Foolproof Recipes with Katie Webster

    Play Episode Listen Later Nov 1, 2022 45:31


    Knowing a recipe is ready to publish, why recipe testing starts at the grocery store, and starting with a Hypothesis Draft with Katie Webster. ----- Welcome to episode 381 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Webster from Healthy Seasonal Recipes about the process of developing rock-solid recipes for your readers. Developing Foolproof Recipes As food bloggers and business owners, the “product” we're creating for our readers or “customers” are our recipes, so it's important for them to be as comprehensive as possible. Katie Webster from Healthy Seasonal Recipes has a unique and reliable process for testing the recipes she publishes on her site, and she's here today to talk you through the whole thing! You'll hear about how she starts the process, why she develops a hypothesis draft, and how she ultimately decides that a recipe is at its final stage. This episode is a must-listen for any and all recipe developers! In this episode, you'll learn: What she did as a personal chef What her personal chef business taught her about freelancing How to know a recipe is done Her process for developing recipes The difference between prep time and active time At what point Katie finalized a recipe Why she doesn't shoot photos or video when she's testing recipes Why recipe testing starts at the grocery store How she keeps track of recipe ideas How she works with recipe testers Her advice for those in the early stages of recipe development Resources: Healthy Seasonal Recipes EatingWell Katie's cookbook 374: From Blogger to Cookbook Author – How Adrianna Adarme Sold 110,000 Copies of Her Cookbook 375: From Blogger to Cookbook Author (Part Two) – Preserving Family Recipes Through Cookbooks with Yvette Marquez-Sharpnack The Recipe Writer's Handbook Follow Katie on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    380: What Google is Expecting from Food Creators with Arsen Rabinovich

    Play Episode Listen Later Oct 25, 2022 50:20


    How to understand high-ranking content on Google, how to tell when Google updates its algorithm, and the importance of user intent with Arsen Rabinovich. ----- Welcome to episode 380 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Arsen Rabinovich from TopHatRank about how content ranks with the Google Algorithm. What Google is Expecting from Food Creators Us, to Google Search: Why are you the way that you are? If you've ever had similar feelings towards the world's most popular search engine, you're not alone! And luckily, Arsen Rabinovich is here to talk all about content that performs well in Google search results. And while the way that the Google Algorithm works isn't 100% understood, we can learn from other pieces of content within search engine results to understand what Google looks for in “good content.” Bjork and Arsen have a great, approachable conversation in this episode, and career bloggers and newbies alike will definitely learn a thing or two that they can apply to their own content creation endeavors! In this episode, you'll learn: How he helps recipe bloggers at TopHatRank What White Hat and Black Hat SEO are How Google understands user intent How to tell when Google updates its algorithm Who names the Google Algorithm changes and how you can know what's included If Google could make an update that only updates the food and recipe space Who John Mueller is How Google understands the content of a web page Whether or not schema is a ranking factor If should creators should create content in service of the algorithm How to understand what ranks well on Google What domain authority and authoritativeness are How plural search terms are understood by Google Resources: TopHatRank Casey Markee Media Wyse TopHatContent TopHatSocial SEO for Bloggers Webinars 367: Brainstorming Content Ideas with Ranking Potential and Writing Great Blog Posts with Ashley Segura Semrush Sensor MozCast What creators should know about Google's helpful content update Google's Medic Update List of Google Search ranking updates Yoast SEO TopHatRank for Bloggers How to Update Seasonal Content – SEO For Bloggers Episode #26 Pinterest Organic: Recap of SEO For Bloggers Episode #25 Follow TopHatRank on Instagram, Twitter, and YouTube Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food. If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    379: 5 Tips for Growing Your Blog with a Full-Time Job with Shweta Garg

    Play Episode Listen Later Oct 18, 2022 48:52


    Managing your time as a blogger, investing in your business, and building connections with other food bloggers with Shweta Garg from Masala and Chai. ----- Welcome to episode 379 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shweta Garg from Masala and Chai about how she's grown her blog while working a full-time job. Growing Your Blog with a Full-Time Job Are you growing your blog while also working a full-time job? Do you struggle to find enough hours in the day to get everything done? If so, you're not alone! Today, we're chatting with Shweta, the blogger behind the site Masala and Chai. Since launching her blog, she has been growing it while also working a full-time job, and she's been very strategic about maximizing her time and resources to grow and monetize her site. In this episode, you'll hear her five best tips for growing your blog while also working a full-time job, as well as what she's done to earn $9,000 in one month from her blog. We hope you enjoy hearing Shweta's story and advice in this episode! In this episode, you'll learn: How Shweta started sharing food content online What she does for her full-time job Why she moved away from doing restaurant reviews How she improved her food photography Why she recommends setting business hours for your blog Why content batching can help you maximize your time as a blogger Why it's so important to invest in yourself and your business What courses and masterminds she went through to grow her blog Why she recommends planning your quitting criteria Why it's so helpful to build connections within the food blogging community Resources: Masala and Chai The Feast Plugin Media Wyse TopHatRank Frosting and Fettuccine's Food Photography Classes and Workshops Style Me Creatively 021: How to Manage Your Schedule So You Can Live Free with Amy Lynn Andrews Mediavine Cooking with Keywords The Food Blogging Mastermind - Sweet Tea + Thyme MrBeast's YouTube channel Why Jim Carrey Wrote Himself a $10-Million Check Before He Had $10 Million Follow Shweta on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    378: Monetizing as a Food Creator Through Digital Products, Cookbooks, and Ads with Tessa Arias

    Play Episode Listen Later Oct 11, 2022 57:29


    Diversifying your revenue streams, selling digital products, and finding your niche as a food creator with Tessa Arias from Handle the Heat. ----- Welcome to episode 378 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tessa Arias from Handle the Heat about the unique ways she monetizes her business as a food creator. Monetizing as a Food Creator Today, we're really excited to share this conversation with Tessa! She's a professionally trained chef, cookbook author, and blogger behind the site Handle the Heat, and she is a big proponent of diversifying your income streams as a food creator. In this episode, you'll hear how she sells both physical and digital products on her blog, her best tips for those who want to start selling digital products like courses, why she doesn't want to rely entirely on ad revenue, and more. Tessa's story is so inspiring, and she offers some really insightful advice for other food creators in this conversation. If you've been looking for some unique ways to monetize your business, you won't want to miss this episode! In this episode, you'll learn: Why Tessa decided to launch her food blog How she narrowed down her content focus and landed on her niche Why she focuses so much on diversifying her income streams How she sells physical and digital products Her best tip for those who want to start offering digital products What tools she uses to run her online course Why she decided to expand her team How she manages her weeks and optimizes her time Resources: Handle the Heat Shop Handle the Heat The Magic of Baking course Angelfire StumbleUpon Sur La Table BlogHer AdThrive Mediavine LearnDash Kajabi Teachable Thinkific Deep Work: Rules for Focused Success in a Distracted World Run Like Clockwork Loom Follow Tessa on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    377: Q4 Advice for Food Creators from the Food Blogger Pro Experts

    Play Episode Listen Later Oct 4, 2022 35:16


    Creating a content plan for Q4 and maximizing your revenue as a food creator with advice from the Food Blogger Pro Experts. ----- Welcome to episode 377 of The Food Blogger Pro Podcast! This week on the podcast, the Food Blogger Pro Experts share their best advice for getting the most out of Q4 as a food creator. Q4 Advice Let's talk about Q4! The last three months of the year (also known as Q4) are a very important time for food creators for a few reasons. More people will be searching for recipes as the holidays roll around, and advertisers are spending more money, which can impact creators who are monetizing through display ads or sponsored content. So, what should we be doing as food creators to maximize our earning potential during Q4? That's what we're chatting about today! In this episode, a few of the Food Blogger Pro Experts share their best tips for approaching Q4. From adjusting your content strategy to pitching yourself to brands to sharing more on Pinterest, there are so many different ways you can make the most of this season as a content creator. In this episode, you'll learn: Who the Food Blogger Pro Experts are How you can use Google Trends as a food creator Why it's important to look at your RPMs during Q4 How to get your site ready for increased visitors during Q4 What a strong Q4 email marketing strategy might look like How to get the most out of Pinterest during Q4 Tips to stay on top of your sponsored content agreements How to optimize your top posts for Q4 Why you might want to pitch yourself to brands this time of year Why you might want to install Google Analytics 4 if you haven't yet How to approach sharing seasonal content on YouTube Tips for sharing seasonal content as a vegan content creator Resources: Meet the Food Blogger Pro Experts Google Trends AdThrive Mediavine NerdPress Duett Simple Pin Media LISS Legal Businessese Pinch of Yum Republishing Content course

    376: Organizing and Running Large-Scale Virtual Events for Creators with Stefani Pollack

    Play Episode Listen Later Sep 27, 2022 54:18


    Running virtual events, getting brands involved, and promoting the events to creators with Stefani Pollack from The Bake Fest. ----- Welcome to episode 376 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Stefani Pollack from The Bake Fest about organizing and running virtual events. Organizing and Running Large-Scale Virtual Events As food bloggers, we spend a lot of our time working by ourselves, and it can often feel isolating. So how can we connect with other bloggers and build relationships with brands we love? Enter: The Bake Fest! This virtual event for bakers features online baking and business classes, product demos, and more, and it's a great place to build those connections with other creators and companies. In today's episode, we're chatting with Stefani, the founder of The Bake Fest, all about why she decided to start running these virtual events, how they work, and more. Her next event, The Bake Fest Holiday Edition, will be on Saturday, October 8, 2022, so be sure to check it out and get registered if you're interested in attending! In this episode, you'll learn: How Stefani became a food blogger Her best tips for growing on Instagram in 2022 How she helps creators grow their Instagram accounts Why she decided to launch The Bake Fest What to expect at The Bake Fest Holiday Edition What tools and apps she uses to run The Bake Fest How she promotes The Bake Fest and encourages signups What lessons she has learned running virtual events Resources: The Bake Fest Get registered for The Bake Fest Holiday Edition! Cupcake Project GrillinFools Build Digital Marketing Flow: The Psychology of Optimal Experience Bob's Red Mill Airmeet AppSumo Eventbrite Mailchimp Zapier Slack The Life Of A Project from Steal Like An Artist Big Magic: Creative Living Beyond Fear Follow Stefani on Instagram, Facebook, and Pinterest Follow The Bake Fest on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    375: From Blogger to Cookbook Author (Part Two) – Preserving Family Recipes Through Cookbooks with Yvette Marquez-Sharpnack

    Play Episode Listen Later Sep 20, 2022 44:43


    Writing a cookbook proposal, finding a literary agent, and writing a cookbook with a co-author with Yvette Marquez-Sharpnack from Muy Bueno. ----- Welcome to episode 375 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yvette Marquez-Sharpnack from Muy Bueno in Part Two of our From Blogger to Cookbook Author series. From Blogger to Cookbook Author Welcome back to our From Blogger to Cookbook Author series! In this two-part series, we're interviewing a few bloggers who have landed cookbook deals to learn more about how the cookbook writing process works. And in this final installment of this series, we're chatting with Yvette Marquez-Sharpnack! In addition to running her blog, Muy Bueno, she has also written two cookbooks, and she's currently working on a third. Suffice it to say she knows a thing or two about the cookbook process! In this episode, you'll hear how she wrote her cookbook proposals, what it was like writing a cookbook with a co-author, and her best tips for creators who want to write a cookbook one day. We hope you enjoy this episode! In this episode, you'll learn: Why Yvette decided to launch her food blog How she wrote her first cookbook proposal Why she decided to do the graphic design for her first cookbook What lessons she learned from writing her first cookbook What she did differently with her second cookbook What it was like writing a cookbook with a co-author How she found her literary agent How she's approaching writing her third cookbook Her best tips for those who want to write a cookbook Resources: Muy Bueno Muy Bueno: Three Generations of Authentic Mexican Flavor Latin Twist: Traditional and Modern Cocktails Shutterfly Hippocrene Books Sweet Life FoodieCrush Sally Ekus - The Ekus Group Yvette's Emmy award-winning video: Celebrate Día de los Muertos (Day of the Dead) with a sugar skull decorating party Follow Yvette on Instagram, Facebook, and YouTube Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    374: From Blogger to Cookbook Author – How Adrianna Adarme Sold 110,000 Copies of Her Cookbook

    Play Episode Listen Later Sep 13, 2022 68:43


    Getting two cookbook deals, choosing a cookbook topic, and navigating the cookbook writing process as a food blogger with Adrianna Adarme from A Cozy Kitchen. ----- Welcome to episode 374 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Adrianna Adarme from A Cozy Kitchen in Part One of our From Blogger to Cookbook Author series. From Blogger to Cookbook Author We're excited to officially launch a two-part series called From Blogger to Cookbook Author! In this series, we're interviewing a few bloggers who have landed cookbook deals to learn more about how the cookbook writing process works. And today, we're kicking things off with Adrianna Adarme! Since launching her blog in 2011, she has published two cookbooks, and her second cookbook has sold over 110,000 copies. You'll hear how she got both her cookbook deals, how much her advances were for her cookbooks, how royalties work, and more. If you've ever dreamed of writing a cookbook, we know you'll have a lot of takeaways from this episode! In this episode, you'll learn: Why Adrianna decided to launch her food blog How she got her first cookbook deal Her best recommendations for choosing a cookbook topic How much her advances were for her cookbooks What expenses she didn't expect from writing a cookbook What lessons she learned from writing her first cookbook How royalties work How she approached writing her second cookbook What success she's had with her second cookbook Resources: A Cozy Kitchen Pancakes: 72 Sweet and Savory Recipes for the Perfect Stack The Year of Cozy: 125 Recipes, Crafts & Other Homemade Adventures Joy the Baker Smitten Kitchen Levine Greenberg Literary Agency The Pioneer Woman St. Martin's Press Twitter thread about NHL contracts Pinch of Yum — The Failed Recipes of 2015 Follow Adrianna on Instagram, Facebook, and TikTok Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    373: How to Leverage Your Expertise and Passion to Teach Online Cooking Classes with Cynthia Samanian

    Play Episode Listen Later Sep 6, 2022 59:45


    Finding your purpose as a business owner and teaching engaging online cooking classes with Cynthia Samanian from Culinary Creator Business School. ----- Welcome to episode 373 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cynthia Samanian from Culinary Creator Business School about teaching online cooking classes. Teaching Online Cooking Classes Have you ever wanted to teach online cooking classes but you're not sure how to get started? Well, Cynthia is here to help you out! She's the creator of Culinary Creator Business School, a program that teaches culinary business owners how to teach their first online cooking class in 90 days or less, and she's here on the podcast today to share her best advice with our listeners. In this episode, you'll hear what her business journey has looked like, why she decided to launch her program, her best tip for those wanting to teach online classes, and more. Enjoy! In this episode, you'll learn: What Cynthia's entrepreneurial journey has looked like What she learned working as a product manager Why she decided to launch Culinary Creator Business School What she teaches her students in her program Her best tip for those wanting to teach online cooking classes Why it's so important to know your purpose as a business owner Resources: Culinary Creator Business School The Culinary Creator Business School Podcast Brit + Co 328: Hosting Events – How Liz Della Croce Plans and Runs Successful Food Blogger Retreats Bumble Expo West Alt Summit Digital Course Academy 308: Virtual Events – Earn an Income by Teaching Classes Online with Tomas Hoyos Moment All-In Podcast From Market to Table Follow Cynthia on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    372: How Elena Davis Went From 20k to 100k+ Monthly Pageviews and Got Accepted Into Mediavine

    Play Episode Listen Later Aug 30, 2022 49:31


    Getting accepted into Mediavine, running in-person cooking classes, and selling products as a content creator with Elena Davis from Cucina by Elena. ----- Welcome to episode 372 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elena Davis from Cucina by Elena about how she grew her traffic and got accepted into Mediavine. From 20k to 100k+ Monthly Pageviews Today, we're really excited to share this inspiring conversation with Elena! Since launching her blog in 2020, she has grown her traffic to over 100k monthly pageviews, gotten accepted into Mediavine, and become a full-time content creator. Aside from that, Elena's also sharing how she found unique ways to earn an income while waiting to get accepted into Mediavine, such as running in-person cooking classes and selling physical products. No matter where you are in your blogging journey, we know that you'll find Elena's story and insights encouraging. We hope you enjoy this episode! In this episode, you'll learn: Why Elena decided to launch her blog Why she focused on building connections within the blogging community How she strategically optimized her site How she grew her traffic and got accepted into Mediavine Why she decided to rename her blog How she earns money as a content creator What her in-person cooking classes look like How she sells physical products on her blog Resources: Cucina by Elena MacBreak Weekly Podcast Tasty Recipes Elena's Italian Stories Salt & Lavender The 7 Habits of Highly Effective People Mediavine AdThrive The Feast Plugin NerdPress Cooking with Keywords TopHatRank Harmons Grocery Culinary Creator Business School Duett The Happiness Lab Podcast Shop Elena's products Follow Elena on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    371: Becoming Full-Time Entrepreneurs and Growing Multiple Businesses with Bjork & Lindsay on the Simple Pin Podcast

    Play Episode Listen Later Aug 23, 2022 65:53


    Becoming full-time entrepreneurs, building a team, and growing multiple businesses with Bjork and Lindsay Ostrom. ----- Welcome to episode 371 of The Food Blogger Pro Podcast! This week on the podcast, we're sharing Bjork and Lindsay's episode from the Simple Pin Podcast with Kate Ahl. Growing Multiple Businesses Today's episode is a bit unusual because Bjork and Lindsay are actually the ones being interviewed! We're really excited to be featuring an episode of the Simple Pin Podcast. Kate recently interviewed Bjork and Lindsay about their entrepreneurial journey, and we knew we wanted to share this inspiring conversation with our listeners. You'll hear how they grew Pinch of Yum while working full-time jobs, what they've learned as they've grown their various businesses, what they've found surprising about being entrepreneurs, and more. If you've ever wanted to hear more about Bjork and Lindsay's story, you won't want to miss this episode! In this episode, you'll learn: The quick story behind Pinch of Yum What Bjork and Lindsay learned growing Pinch of Yum while also working full-time jobs Why they decided to expand their team Why they decided to launch Food Blogger Pro, WP Tasty, Nutrifox, Clariti, and TinyBit The difference between being a maker and a manager What they've found surprising about being entrepreneurs Their best advice for fellow entrepreneurs Resources: Simple Pin Podcast Simple Pin Media Pinch of Yum TinyBit Kolbe A Index Test 361: Earning $2,500 in One Day and Traveling Full-Time as a Food Blogger with Eric Samuelson Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    370: How Caitlin Shoemaker Became a Full-Time Food Creator with 778K Subscribers on YouTube

    Play Episode Listen Later Aug 16, 2022 55:13


    Becoming a full-time content creator, growing a YouTube channel, and repurposing content across different platforms with Caitlin Shoemaker from From My Bowl. ----- Welcome to episode 370 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Caitlin Shoemaker about how she became a full-time food creator and grew her YouTube channel. 778K YouTube Subscribers YouTube is a great place to share your food videos, and there's undoubtedly a lot of opportunity on the platform for food creators. And it's what we're focusing on in today's episode with Caitlin! In this interview, she shares how she grew her YouTube channel to over 778k subscribers. You'll hear how she got comfortable being on camera, how she earns money sharing videos on YouTube, what her current video strategy looks like, and more. If you want to start creating YouTube videos, or maybe you already post on YouTube and want to take your channel to the next level, we think you'll have a lot of takeaways from this conversation. Enjoy! In this episode, you'll learn: How Caitlin started sharing food content online Why she decided to launch her food blog How she became a full-time content creator What her different revenue streams look like How she got more comfortable being on camera How you can earn money sharing videos on YouTube How she repurposes content across different social media platforms What her YouTube content strategy looks like What equipment she uses to film her videos What tasks she outsources for her business Resources: From My Bowl Caitlin's YouTube channel AdThrive 365: How to Find Your Zone of Genius and Hire the Right People with Emily Perron YouTube Partner Program Overview & Eligibility Canon 5D Mark III Canon 70D The Bite Shot Follow Caitlin on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    369: Developing Your Voice and Connecting With Your Readers When Writing with Jessica Holmes

    Play Episode Listen Later Aug 9, 2022 50:06


    Writing compelling blog posts, developing your voice, and connecting with your readers with Jessica Holmes from Sweetest Menu. ----- Welcome to episode 369 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Holmes about how to develop your voice and connect with your readers through your writing. Developing Your Voice From recipe testing to sharing content on social media, so much goes into being a food blogger. But without a doubt, one of the most important skills to focus on as a blogger is your writing, and that's what we're chatting about today with Jess! Before becoming a full-time blogger, Jess worked as a copywriter, and she's sharing all of her best writing advice in this episode. You'll hear her tips on how to develop your voice as a writer, how to share your personality while also writing for SEO, and more. If you're looking to level up your writing and connect with your readers on a deeper level, you won't want to miss this episode! In this episode, you'll learn: How Jess became a food blogger What she learned working as a copywriter Why it's important to be really clear when writing recipes What readability is How to develop your voice as a writer How to share your personality while also writing for SEO How to write eye-catching captions for social media The biggest mistakes she sees bloggers make when writing Resources: Sweetest Menu Hemingway App Grammarly 1000 True Fans by Kevin Kelly Baron Fig Will Write for Food Download the free Starter Kit ebook here! Follow Jessica on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    368: Becoming a TV Personality and Growing a Food and Lifestyle Brand with Rosalynn Daniels

    Play Episode Listen Later Aug 2, 2022 57:40


    Booking TV appearances, working with brands, and growing a food and lifestyle brand with Rosalynn Daniels. ----- Welcome to episode 368 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rosalynn Daniels about how she grew her brand and became a TV personality. Becoming a TV Personality Have you ever wanted to share your recipes on TV… but you're not sure how to actually book TV appearances as a content creator? That's what we're chatting about in this episode with Rosalynn! She's a lifestyle personality, content creator, and photographer, and in addition to running her blog, she has been featured on national television networks. You'll hear how she broke into this industry, how she works with brands while appearing on TV, how she determines her rates for her TV appearances, and more. In this episode, you'll learn: How Rosalynn became a content creator What mindset shifts she made to further her career How she booked her first TV appearance Her best tips for booking TV appearances What her team looks like What her overall goals are for her brand and business How she monetizes her business How she works with brands for TV appearances How she determines her rates for TV appearances Why she decided to launch her production company, Brown Hands Media Resources: Rosalynn's website Brown Hands Media Follow Rosalynn on Instagram, Facebook, and Twitter Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    367: Brainstorming Content Ideas with Ranking Potential and Writing Great Blog Posts with Ashley Segura

    Play Episode Listen Later Jul 26, 2022 66:14


    Developing a content strategy and writing blog posts that will get traffic to your blog with Ashley Segura from TopHatContent. ----- Welcome to episode 367 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ashley Segura from TopHatContent about brainstorming content ideas and writing great blog posts. Writing Great Blog Posts As bloggers, our goal is to create content that our readers find valuable. But even more, we want to create content that people are actually searching for. And that's what we're chatting about today with Ashley from TopHatRank and TopHatContent! She's an expert when it comes to content marketing, and she's sharing some of her best advice for creators in this episode — everything from how to come up with great content ideas to what an ideal blog post structure looks like. It's a really great interview, and we know you'll have so many takeaways to apply to your own content strategy after listening. We hope you enjoy it! In this episode, you'll learn: How Ashley got into content marketing What she does at TopHatRank and TopHatContent What's involved in a content audit Why she recommends republishing old content When you might want to delete a blog post What it means to noindex a post What user journey means How backlinks work How to come up with content ideas with ranking potential How she recommends structuring a blog post Resources: TopHatRank TopHatContent TopHatSocial Tastemaker Conference Semrush BuzzSumo Slickstream 231: A Better Experience – Building Engagement, Not Just Traffic with Kingston Duffie Built to Sell: Creating a Business That Can Thrive Without You SEO for Bloggers Webinars Semrush's Topic Research Tool AnswerThePublic Yoast SEO Follow Ashley on Twitter Follow TopHatRank on Facebook, Instagram, and Twitter Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    366: How Rob and Jen Morris Teach Home Bakers How to Start a Successful Bakery Business

    Play Episode Listen Later Jul 19, 2022 56:49


    Starting a small business academy and teaching others how to start a successful bakery business with Rob and Jen Morris. ----- Welcome to episode 366 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rob and Jen Morris about how they teach home bakers how to start a bakery business. How to Start a Successful Bakery Business We're really excited to welcome Rob and Jen back to the podcast after three years! When they last came on the show, Jen and Rob were running their bakery, Cupcakeology, but since then, they have closed up shop and started sharing their expertise as baking business coaches. Through their Start Small Win Big Academy, they teach home bakers how to start a profitable and successful bakery business — just like they did! You'll hear why they decided to make this switch, how they're grown their new business, what success their students have had, and more. In this episode, you'll learn: Why Rob and Jen decided to shut down their bakery Why they decided to launch the Start Small Win Big Academy How they approach marketing for their new business How they use paid advertising to grow their business How they attract students who are motivated and excited Why they encourage their students to smart small and grow over time Resources: Start Small Win Big Academy 192: Bootstrapped Cupcakes: How Rob and Jen Built a Successful Business Lovin' from the Oven Jess Sims Food Blogger Pro Directory Follow Rob and Jen on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    365: How to Find Your Zone of Genius and Hire the Right People with Emily Perron

    Play Episode Listen Later Jul 12, 2022 55:55


    Finding your Zone of Genius, knowing when to hire, and writing a compelling job listing with Emily Perron. ----- Welcome to episode 365 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emily Perron about the Zone of Genius and hiring. Finding Your Zone of Genius and Hiring the Right People Have you ever heard of the Zone of Genius? When working in this zone, you capitalize on your innate abilities and interests to do work that truly fulfills you. And a great way to do this is by delegating tasks and building a team! In this episode, Emily explains how to find your Zone of Genius, how to decide what to outsource first, how to write a compelling job list, and more. If you've been thinking about hiring out some tasks and potentially growing your team, you won't want to miss this episode! In this episode, you'll learn: How Emily works with food bloggers Why job listings should be as specific as possible The difference between freelancers and employees How to find your Zone of Genius How to decide what to outsource first How food bloggers should approach writing job listings How to know how much to pay freelancers Where to post your job listings How to know when you're ready to hire How to avoid feelings of burnout Resources: Emily's Website Work with Emily Download the Zone of Genius workbook 286: Build Your Team – How to Write an Eye-Catching Job Listing and Hire the Right People with Emily Perron The Big Leap Open: An Autobiography The Hero's Journey How To Use Your Zone Of Genius To Hire The Best Freelancers 3 Mistakes To Avoid When Writing A Job Posting 3 Things to Write About in Your Journal to Live Your Best Life Upwork The War of Art Follow Emily on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    364: Self-Publishing a Cookbook as an Online Food Creator with Chelsea Cole

    Play Episode Listen Later Jul 5, 2022 63:28


    Self-publishing two cookbooks, staying organized when writing a cookbook, and tips for writing a cookbook with Chelsea Cole from A Duck's Oven. ----- Welcome to episode 364 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Cole from A Duck's Oven about self-publishing a cookbook. Self-Publishing a Cookbook We're so excited to welcome Chelsea back to the podcast after three years! When we last chatted with Chelsea, she had just self-published her first cookbook, and since then, she's been busy: she has become a full-time blogger and self-published another cookbook. And in this episode, she's sharing everything she has learned when it comes to planning, writing, designing, self-publishing, and marketing your own cookbook. If you've ever dreamed of writing a cookbook one day, you won't want to miss this episode! In this episode, you'll learn: What Chelsea learned self-publishing her first cookbook What sous vide is How she earns money as a freelancer How she keeps track of her income and expenses Why she decided to lean into a niche How her cookbooks have created so many opportunities for her How she stayed organized when writing her cookbooks What tools she recommends using to self-publish a cookbook Why she decided to launch her Sous Vide School How she prints her cookbooks and fulfills orders How much she earns per cookbook sale How she teaches others how to self-publish cookbooks Resources: A Duck's Oven The Cookbook Lab How to Determine Your Cookbook Topic Chelsea's Income Streams as a Food Blogger 187: How to Self-Publish Your Own Cookbook with Chelsea Cole Pinch of Yum Traffic and Income Reports QuickBooks Self-Employed 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom Asana Google Drive Airtable InDesign Canva Sous Vide School Kindle Direct Publishing IngramSpark Follow Chelsea on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    363: What Bloggers Need to Know About Google Analytics 4 with Alison Bechdol

    Play Episode Listen Later Jun 28, 2022 53:48


    Installing Google Analytics 4 and understanding the difference between GA4 and Universal Analytics with Alison Bechdol from Digital-ade. ----- Welcome to episode 363 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alison Bechdol, our Google Analytics Expert, about Google Analytics 4 and how it will affect bloggers. Google Analytics 4 If you haven't heard, Google will be sunsetting Universal Analytics in July 2023, and it's being replaced by Google Analytics 4. But what does that mean for bloggers? At what point should we make the switch to GA4? And what do we need to do to actually make that transition? That's what we're chatting about in this episode with Alison, our FBP Google Analytics Expert! She's sharing how GA4 differs from Universal Analytics, when bloggers should make the switch, how to correctly install GA4, and more. In this episode, you'll learn: Why Alison decided to launch her business What Google Tag Manager is and how it works How Google Analytics 4 differs from Universal Analytics What events are in GA4 When she advises website owners to install GA4 How to install GA4 How reports work in GA4 How to strategically look at your analytics Resources: Digital-ade Find Alison on FBP Google Analytics Google Tag Manager Introducing Google Analytics 4 (GA4) Google Data Studio Tableau Microsoft Power BI Google Analytics Support Center Google Skillshop Analytics Mania Simo Ahava Semrush Ahrefs Moz Google Ads Follow Alison on Instagram, Facebook, and Twitter Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    362: How to Increase Your Organic Traffic with Keyword Research with Aleka Shunk

    Play Episode Listen Later Jun 21, 2022 55:34


    Getting started with keyword research, finding the right keyword research tool, and tracking your keywords with Aleka Shunk from Cooking With Keywords. ----- Welcome to episode 362 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Aleka Shunk from Cooking With Keywords about how to increase your organic traffic through keyword research. Keyword Research Today, we're really excited to be chatting all about keyword research with Aleka Shunk, the creator of Cooking With Keywords! Since launching her course, Aleka has taught over 900 students about the ins and outs of keyword research, and she's sharing her best tips to develop a strong keyword research strategy in this episode. You'll learn what keywords and modifiers are, how to get started with keyword research, what tools you should use, and more. Whether you're just diving into keyword research for the first time or you're a seasoned pro, we know you'll have so many takeaways from this conversation. Enjoy! In this episode, you'll learn: Why Aleka started focusing on keyword search What keywords and modifiers are How keyword research works What the different phases of keyword research look like What keyword research tools she recommends How to balance passion versus performance publishing Why user intent matters How to get started with keyword research Why it's important to analyze and track your keywords Resources: Cooking With Keywords Get 10% off any Cooking With Keywords course or coaching service (available for FBP members only) Aleka's Get-Together Keysearch Semrush Ahrefs Keywords Everywhere Keyword Surfer Substack Follow Aleka on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    361: Earning $2,500 in One Day and Traveling Full-Time as a Food Blogger with Eric Samuelson

    Play Episode Listen Later Jun 14, 2022 58:59


    Earning money through an ad network, traveling full-time as a blogger, and updating old content with Eric Samuelson from Eat Like No One Else. ----- Welcome to episode 361 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Eric Samuelson from Eat Like No One Else about how he monetizes his site and travels full-time with his family as a food blogger. Earning $2,500 in One Day and Traveling Full-Time as a Food Blogger Can you imagine growing your food blog while also traveling full-time? Well, that's what Eric does! He runs the food blog Eat Like No One Else, and in this episode, you'll hear how his blog has opened the door to so many new opportunities in his life, from traveling the country full-time with his family to earning $2,500 in ad revenue in a single day. Eric's story is so incredible, and no matter where you are in your blogging journey, we know you'll have so many great takeaways from this conversation! In this episode, you'll learn: How Eric got into food blogging How he shares non-recipe content on his site How he became a full-time food blogger How he monetizes his site Why his traffic skyrockets in Q4 How he travels the country full-time with his family of six Why he decided to launch a podcast Why he focuses so much on updating old content Why he doesn't compare himself to other bloggers Resources: Eat Like No One Else Pinch of Yum Income and Traffic Reports Best Crab Apple for Eating - Chestnut Crab Mediavine The Feast Plugin Costco Meat Prices 2022 Screenshot Advanced “Jump To” Links Follow Eric on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    360: How Eden Westbrook Shifted Her Mindset and Became a Full-Time Food Blogger

    Play Episode Listen Later Jun 7, 2022 55:29


    Shifting your mindset, finding your niche, and becoming a full-time food blogger with Eden Westbrook from Sweet Tea and Thyme. ----- Welcome to episode 360 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Eden Westbrook from Sweet Tea and Thyme about how she shifted her mindset and became a full-time food blogger. Shifting Your Mindset Today, we're really excited to share this great conversation with Eden! She's the recipe developer, photographer, and writer behind the blog, Sweet Tea and Thyme. From joining the military to attending culinary school and working in the restaurant industry, Eden has had quite the journey, and she's sharing it all in this episode. You'll hear why she decided to start her blog, where she found the motivation and drive to work towards her blogging goals, how she decided what kind of content to share with her readers, and more. This is such an encouraging interview, and we know you'll love hearing Eden's story. Enjoy! In this episode, you'll learn: What Eden's career looked like in the military How she got into food blogging How she decided what niche to focus on How she identified what her ideal reader looks like How she shifted her mindset and went all in with her blog What she teaches in The Food Blogging Mastermind Resources: Sweet Tea and Thyme Pinch of Yum Income Reports Cookie and Kate Mediavine The Food Blogging Mastermind Follow Eden on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    359: 5 Mistakes Food Creators Make with Email Marketing with Amy Katz

    Play Episode Listen Later May 31, 2022 56:28


    Growing your email list, increasing your open rate, and earning revenue through email marketing with Amy Katz from Veggies Save The Day. ----- Welcome to episode 359 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Katz from Veggies Save The Day about mistakes food creators make with email marketing. Email Marketing Mistakes As content creators, we've all heard about the importance of having an email list. But… how do we get readers to sign up for our list? And once they've subscribed, how do we entice them to actually open our emails? Amy is here on the podcast to discuss it all! In today's episode, she's sharing five common mistakes that food creators make when it comes to email marketing. You'll also hear what her current email marketing strategy looks like and how she consistently has a 45–50% open rate for her emails. It's an inspiring conversation that shows just how powerful an email list can be. We hope you enjoy it! In this episode, you'll learn: How Amy became a full-time food blogger Why she started focusing on email marketing How she entices readers to join her email list Why it's important to email your list on a regular basis How to increase your email open rate How to make money through email marketing What Amy's weekly emails to her list look like Resources: Veggies Save The Day ConvertKit AdThrive Follow Amy on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    358: How Anela Malik Grew a Successful Subscription-Based Membership Community

    Play Episode Listen Later May 24, 2022 59:16


    Becoming a full-time creator and building a subscription-based membership community with Anela Malik from Feed The Malik and Magic at the Margins. ----- Welcome to episode 358 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Anela Malik from Feed The Malik and Magic at the Margins about how she built a subscription-based membership community. Growing a Successful Subscription-Based Membership Community We're really excited to share this episode with Anela Malik with you today! In addition to her blog Feed The Malik, Anela also runs Magic at the Margins, a subscription-based membership community. And unlike most content creators, her subscription community is actually her primary focus for revenue. In this episode, she shares why she decided to launch her own subscription community, how she structures her pricing, how she promotes her community on social media, and more. It's a really inspiring interview that will encourage you to explore all the unique ways you can earn money as a creator! In this episode, you'll learn: How Anela became a content creator What she learned after going viral on Instagram What type of content she shares online Why she decided to launch her own subscription community How she promotes her subscription community How she structures the pricing for her subscription community How she measures the success of her business Why she views herself as a video-first creator Tips to make short-form videos more engaging How she focuses on identity issues with her content Resources: Feed The Malik Magic at the Margins Patreon Wix Squarespace Canva Adobe Premiere Pro 315: Decolonizing the Food Industry – Sharing African Food, Breaking Down Stereotypes, and Combating Cultural Appropriation with Zoe Adjonyoh Follow Anela on Instagram, TikTok, and Twitter Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    357: How Content Batching Helped Amanda Scarlati Go From 7,500 to 65k Pageviews in One Year

    Play Episode Listen Later May 17, 2022 49:06


    Batching content, investing in your business, and strategically planning out your content with Amanda Scarlati from Saporito Kitchen. ----- Welcome to episode 357 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amanda Scarlati from Saporito Kitchen about how content batching helped grow her blog's traffic. Content Batching From testing recipes to shooting photos to writing blog posts, a lot of work goes into running a food blog. So how can we stay on top of everything that needs to get done each week? Enter: content batching! Instead of jumping from one task to another, try grouping similar tasks in one work period to stay focused and even increase your productivity. In this episode, you'll hear how Amanda started batching her content, how she plans out her blog posts for the upcoming quarter, and how content batching has dramatically increased her blog's traffic. In this episode, you'll learn: How Amanda got into food blogging How she invested in her business and hired certain tasks out How she started batching content How she plans out her blog posts for each quarter How she divides up her tasks throughout the week What her prep sheets for each photoshoot look like What task management tools she uses How content batching impacted her blog's traffic Resources: Saporito Kitchen Tastemaker Conference Eat Blog Talk Podcast NerdPress Find Casey Markee on FBP The Feast Plugin Airtable Keysearch Keyword Surfer Cooking With Keywords Google Calendar Google Search Console Asana Mediavine Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    356: Achieving Financial Independence, Overcoming Imposter Syndrome, and Sharing Content Confidently with Jillian Johnsrud

    Play Episode Listen Later May 10, 2022 60:33


    Achieving financial independence, overcoming imposter syndrome, and sharing content confidently with Jillian Johnsrud. ----- Welcome to episode 356 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jillian Johnsrud about achieving financial independence and sharing content confidently. Achieving Financial Independence We're so excited we had a chance to talk to Jillian in today's episode! She is the author of the book, “Fire the Haters: Finding Courage to Create Online in a Critical World,” and she is on a mission to help others build a life that perfectly lines up with their values, passion, and purpose. And in this episode, she's doing just that! She shares some of her best tips for achieving financial independence, overcoming imposter syndrome, dealing with negative comments, and cultivating a healthy relationship with your work. In this episode, you'll learn: How Jillian achieved financial independence What her income sources currently look like How she did mini retirements throughout her career What she covers in her book How to not take negative comments about your business personally How to overcome imposter syndrome Resources: Jillian Johnsrud Fire the Haters: Finding Courage to Create Online in a Critical World Mr. Money Mustache The Simple Path to Wealth The 4-Hour Workweek 6 Simple Steps to Taking a Mini Retirement PDF Follow Jillian on Instagram and Twitter Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    355: 5 Easy Ways to Improve Your Food Photography with Joanie Simon

    Play Episode Listen Later May 3, 2022 64:27


    Shooting in manual mode, understanding lighting, and other photography tips with Joanie Simon from The Bite Shot. ----- Welcome to episode 355 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joanie Simon about ways to improve your food photography. 5 Easy Ways to Improve Your Food Photography We've all heard the phrase, “We eat with our eyes first,” right? So it should come as no surprise that food content creators place so much emphasis on growing their photography skills! Today, we are talking with one of the biggest names in the food photography space: Joanie Simon from The Bite Shot. She originally came on the podcast three years ago, and it's been so incredible to see how her business has grown since then. Through her courses, videos, and book, Joanie has taught students all around the world how to improve their food photography. And in this episode, she's sharing some of her best tips with our listeners! In this episode, you'll learn: How Joanie got into food photography What her current goals are for her business Easy ways to improve your food photography Why she recommends shooting in manual mode Why lighting is so important for photography Why she loves shooting with artificial light How to get started with tripods and tethering What software she likes to use to edit her photos Why she decided to take a social media break Resources: The Bite Shot The Bite Shot YouTube channel 185: Darkness and Light: A Photographer's Journey from Addiction to Success with Joanie Simon Designing Your Life: How to Build a Well-Lived, Joyful Life Tasty Food Photography eBook Sally's Baking Addiction Pinch of Yum Income and Traffic Reports Clubhouse The Bite Shot Photography Resources The Bite Shot Photography and Video Gear Guide The Modern Proper Half Baked Harvest Adobe Lightroom Capture One Tether Tools CamRanger Follow Joanie on Instagram and YouTube Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    354: Sharing Zambian Food and Growing a Freelance Photography Business with Clara Kapelembe Bwali

    Play Episode Listen Later Apr 26, 2022 55:39


    Growing a freelance photography business, developing your photography skills, and sharing Zambian food with the world with Clara Kapelembe Bwali from Black Garlic. ----- Welcome to episode 354 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Clara Kapelembe Bwali from Black Garlic about how she's using her business to share Zambian food with the world. Sharing Zambian Food Welcome to episode 354 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Clara Kapelembe Bwali from Black Garlic about how she's using her business to share Zambian food with the world. Last week on the podcast, Bjork chatted with Jane Ko from A Taste of Koko about her Pinterest strategy as a content creator. To go back and listen to that episode, click here. Sharing Zambian Food We're really excited to share this episode with Clara from Black Garlic with you today! She's a freelance food photographer, food stylist, and blogger based in Zambia. Clara has built her business from the ground up, and in this episode, you'll hear how she has grown her photography skills, booked her first clients, and used social media to share both her photography and Zambian food with the world. Clara's story is so inspiring, and her passion for her work really shines through in the interview. We hope you enjoy it! In this episode, you'll learn: How Clara started a catering business Why she decided to rebrand and launch a freelance photography business How she pitched herself to clients How she grew her photography skills How she is working to share Zambian food with the world What business advice she has for food creators How she has made friendships with other creators online Resources: Black Garlic The Bite Shot 185: Darkness and Light: A Photographer's Journey from Addiction to Success with Joanie Simon Picture Perfect Food: Master the Art of Food Photography with 52 Bite-Sized Tutorials Chikanda recipe Lumanda with Pounded Groundnuts recipe TinyBit Wood Kitchen ZM Clariti Follow Clara on Instagram, Facebook, Twitter, and TikTok Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    353: Getting the Most Out of Pinterest as a Content Creator in 2022 with Jane Ko

    Play Episode Listen Later Apr 19, 2022 52:34


    Creating a strong Pinterest strategy, leaning into the new features on Pinterest, and repurposing content for different platforms with Jane Ko from A Taste of Koko. ----- Welcome to episode 353 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jane Ko from A Taste of Koko about her Pinterest strategy as a content creator. Getting the Most Out of Pinterest Today, we're really excited to be chatting all about Pinterest with Jane Ko! She runs A Taste of Koko, a food and travel blog focused specifically on Austin, Texas. And since she has been blogging since 2010, her content and social media strategy has definitely evolved over the years. In this episode, you'll hear what her revenue streams are as a content creator, what her current Pinterest strategy looks like, how she repurposes content across different social media platforms, and more. Enjoy! In this episode, you'll learn: What type of content Jane shares on her blog What her revenue streams look like as a content creator How she works with brands What her Pinterest strategy looks like How she uses static pins, idea pins, and video pins What it's like working with a Pinterest marketing agency How she repurposes content for different social media platforms What it's like running a personal brand Resources: A Taste of Koko Koko's Guide To Austin FBP Live Q&A: The State of Pinterest – available for FBP members only Simple Pin Media Mediavine Blippi Follow Jane on Pinterest, Instagram, and TikTok Join the Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    352: How to Optimize Your Ad Revenue with Paul Bannister and Courtney Kahn from AdThrive

    Play Episode Listen Later Apr 12, 2022 63:28


    Focusing on quality content, optimizing your ad revenue, and understanding how the cookieless future will affect ad networks and publishers with Paul Bannister and Courtney Kahn from AdThrive. ----- Welcome to episode 352 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister and Courtney Kahn from AdThrive about optimizing ad revenue. How to Optimize Your Ad Revenue Today, we're really excited to be chatting about all things advertising with two members of the AdThrive team, Paul Bannister and Courtney Kahn! Ads are one of the best ways to earn passive income from a blog, so it's not surprising that many food bloggers place a lot of emphasis on increasing their ad revenue. And in this episode, Paul and Courtney are sharing all their expert advice on just that topic: how to optimize your ads and increase your earnings. You'll also hear what changes will be coming soon to the ad industry, how the ad industry works behind the scenes, and more. In this episode, you'll learn: How Google is planning to phase out third-party cookies on Chrome How the cookieless future will affect ad networks and publishers Why quality content and engagement is so important How to create the optimal ad experience on your site How to increase your ad revenue Why advertisers have started focusing more on video Why you should set up a video sitemap How programmatic advertising works What's coming next for the ad industry Why it's so important to diversify your revenue streams Resources: AdThrive AdThrive Blog What Your Favorite Sad Dad Band Says About You Ira Glass quote Pinch of Yum January Meal Planning Bootcamp Frederick Buechner quote Follow AdThrive on Instagram, Facebook, and Twitter Register for the Keyword Research Live Q&A Join the Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    351: Understanding Data Collection, GDPR, and CCPA as a Content Creator with Danielle Liss

    Play Episode Listen Later Apr 5, 2022 53:23


    Diversifying your revenue streams as an influencer, understanding GDPR and CCPA, and protecting your business with Danielle Liss from Businessese and LISS Legal. ----- Welcome to episode 351 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from Businessese and LISS Legal about understanding data collection, GDPR, and CCPA. Understanding Data Collection, GDPR, and CCPA We've probably all heard the terms GDPR and CCPA at one point or another… but what do they actually mean? And how do they impact us as content creators? That's what we're discussing in this episode with Danielle Liss! She's our Legal Expert here at Food Blogger Pro, and she's coming back on the podcast today to chat all about data collection and important legal considerations to keep in mind as influencers. It's a great episode, and Danielle is fantastic at communicating complex legal topics in an easy-to-understand manner. Enjoy! In this episode, you'll learn: How Danielle helps digital creators Unique ways you can earn money as an influencer Some important legal considerations to keep in mind when monetizing your business What GDPR is and why it's important for influencers How you might be collecting data on your visitors What CCPA is and how to become compliant How you can work with Danielle Resources: LISS Legal Businessese 273: Protecting Your Content – Policies and Trademarks and Disclaimers…oh my! with Danielle Liss 218: Monetization – Display Ad Strategy, Finding Your Sponsored Content Rate, and Affiliate Marketing for Bloggers 216: Content – Are Recipes Copyrightable, Layers in Food Photography, and New Resources for Food Bloggers 147: GDPR for Influencers with Danielle Liss 116: Answering Questions about Sponsored Content with Danielle Liss and the Pinch of Yum Team 099: Sponsored Content and Getting Paid What Your Work is Worth with Danielle Liss General Data Protection Regulation (EU GDPR) California Consumer Privacy Act (CCPA) Check out our Businessese Deals! – available for FBP members only Pinch of Yum Privacy Policy Reach out to Danielle via email and follow her on Instagram Meet the other Food Blogger Pro Experts Join the Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    350: Results and Takeaways from the Food Blogger Pro Podcast Listener Survey

    Play Episode Listen Later Mar 29, 2022 22:09


    Setting actionable goals, working through common struggles as a food creator, and more takeaways from the Food Blogger Pro Podcast Listener Survey. ----- Welcome to episode 350 of The Food Blogger Pro Podcast! This week on the podcast, Bjork shares some of the main takeaways from our recent Podcast Listener Survey. Podcast Listener Survey Results We recently asked our podcast listeners to participate in a Food Blogger Pro Podcast Listener Survey, and we're so excited to share the results with you today! In this episode, you'll learn more about our podcast listeners — how they're sharing content in the world, how they're monetizing their businesses, and what social media platforms they find the most useful in helping them grow their following. Aside from that, you'll also hear about some of their current traffic and monetization goals, struggles they're facing as content creators, and tools they're using to level up their businesses. We hope you enjoy learning more about our audience in this survey recap episode! In this episode, you'll learn: Some of the key takeaways from our recent Food Blogger Pro Podcast Listener Survey Some monetization, traffic, and business goals that survey participants have Tips for making your goals more achievable Some struggles that survey participants are currently experiencing Tips for building community and connecting with other creators Some tools that survey participants are using to grow their businesses Resources: Google Workspace Airtable Asana Clariti Canva Adobe Creative Cloud Trello Notion Evernote Grammarly CoSchedule Microsoft Excel WP Recipe Maker Yoast SEO WP Rocket WP Tasty The Feast Plugin ShortPixel WPZOOM Create by Mediavine Grow Social by Mediavine Jetpack Akismet Imagify Google Web Stories Rank Math WP-Optimize Nutrifox ConvertKit Creating Content courses – available for FBP members! Instagram for Food Bloggers course – available for FBP members! Keyword Research Live Q&A – available for everyone Join the Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    349: How to Live More Sustainably and Avoid Food Waste as a Food Blogger with Marley Goldin

    Play Episode Listen Later Mar 22, 2022 58:28


    Making conscious decisions about food, living more sustainably, and avoiding food waste as a food blogger with Marley Goldin from Marley's Menu. ----- Welcome to episode 349 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Marley Goldin from Marley's Menu about how to live sustainably and avoid food waste as a food blogger. How to Live More Sustainably and Avoid Food Waste On average, over 40% of food gets tossed annually in the United States, and a large majority of that food waste happens at home. So as both individuals and food bloggers, it's important that we make conscious decisions about our food. But what are some easy changes we can implement to live and eat more sustainably? And as food bloggers, when we're testing lots of recipes, how can we limit food waste? We're answering all of those questions (and more) in this episode with Marley Goldin! As a food blogger with a background in environmental science, she is an advocate for making sustainable food choices, and she's sharing her best tips and advice to show how small changes to our daily lives can make a big impact over time. In this episode, you'll learn: How Marley got interested in sustainability How she shares sustainability tips on her blog How to avoid food waste as a food blogger What topic clusters are Tips to live a bit more sustainably Resources: Marley's Menu Caramelized Onions and Mushrooms Flume Water What Does “Rainforest Alliance Certified” Mean? Nest Thermostat Goodwill Rent the Runway Nuuly Do Our Food Choices Matter? Advantages of Composting Follow Marley on Instagram, Facebook, and YouTube Join the Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    348: Leaning into a Niche, Blogging as a Creative Outlet, and Embracing Each Step of the Journey with Camila Hurst

    Play Episode Listen Later Mar 15, 2022 56:05


    Narrowing your content focus, growing traffic by focusing on SEO and Pinterest, and blogging as a creative outlet with Camila Hurst from Pies and Tacos. ----- Welcome to episode 348 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Camila Hurst from Pies and Tacos about leaning into a niche and blogging as a creative outlet. Leaning into a Niche Today, we're so excited to be chatting with Camila Hurst from Pies and Tacos! She has been blogging since 2017, and while she originally started out posting both savory and sweet recipes, she has now shifted her focus to primarily sharing content about macarons. In this episode, you'll hear why she decided to narrow her content focus, how blogging has been such an important creative outlet for her over the years, and how she's been leveling up her business by growing her team. No matter where you are in your blogging journey, we know that you'll find Camila's story and insights both inspiring and encouraging. We hope you enjoy this episode! In this episode, you'll learn: How Camila started sharing recipes online and launched her blog How cooking and meditation helped get her through a difficult season in life How she narrowed her content focus and leaned into a niche How she grew her traffic by focusing on SEO and Pinterest What tasks she decided to outsource for her business What she shares in her Macaron School What her different revenue streams look like Why she's hoping to create a course soon How she works with a video editor Resources: Pies and Tacos No Diets Allowed Everything Food Conference Meditate - Marisa Peer Julie Ela Grace - Insight Timer Clariti Ezoic Pinch of Yum Income and Traffic Reports Mediavine Simple Pin Media Email on Autopilot Macaron School Macaron School Cookbook Fantastic Filled Cupcakes Cookbook AdThrive Adobe Premiere Pro Adobe Lightroom Tailwind Upwork Follow Camila on Instagram, Facebook, and YouTube Join the Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    347: Building Accessible Websites – Writing Good Alt Text, Identifying Issues, and Creating Content That's Accessible for Everyone with Bet Hannon

    Play Episode Listen Later Mar 8, 2022 52:23


    Identifying accessibility issues, writing accessibility policies, and writing good alt text with Bet Hannon from Bet Hannon Business Websites. ----- Welcome to episode 347 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Bet Hannon from Bet Hannon Business Websites about how to build an accessible website. Building Accessible Websites As food bloggers, it's so important that we make our websites accessible and that we share content with the world that everyone can enjoy, including those with disabilities. But how exactly do you create an accessible website? How do you know if your site has accessibility issues? That's what Bet is here to talk about today! In this episode, we dive deep into the world of accessibility, from writing alt text correctly to identifying issues that you should consider fixing on your site to ensure that everyone can enjoy the content you're publishing. In this episode, you'll learn: How Bet helps build accessible websites What screen readers do Why alt text is so important Why it's important to properly nest headers How to identify accessibility issues on your website Why accessibility lawsuits happen How to include an accessibility policy on your website How to make your videos accessible How to get a tax credit for accessibility expenses How website insurance works How Bet's website accessibility audits work Resources: Bet Hannon Business Websites TinyBit Curbly Google Search Console WAVE Web Accessibility Evaluation Tool Web Content Accessibility Guidelines Form 8826, Disabled Access Credit Nebula Media Group AAAtraq Clariti Follow Bet on Facebook and Twitter Complete the Podcast Listener Survey for a chance to win a $100 Amazon gift card! Join the Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    346: 600K YouTube Subscribers – How Jenné Claiborne Built Her Team, Leaned into Video, and Went From Private Chef to Content Creator

    Play Episode Listen Later Mar 1, 2022 66:22


    Growing on different social platforms, transitioning businesses, and building a team with Jenné Claiborne from Sweet Potato Soul. ----- Welcome to episode 346 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenné Claiborne from Sweet Potato Soul about how she has built her business as a content creator and gained over 600k subscribers on YouTube. 600K YouTube Subscribers We're really excited to be chatting with Jenné from Sweet Potato Soul today! She's a vegan chef, cookbook author, food blogger, and successful YouTuber with over 600k subscribers. From working as an actor to offering personal chef services to becoming a full-time content creator, Jenné has had quite the entrepreneurial journey. In this episode, you'll hear what she's learned along the way, how she has been growing her team, why she focuses so much on video, and what the revenue streams currently look like for her business. It's a really great episode, and Jenné is just such an inspiring, hard-working creator. We know you'll have lots of takeaways from this conversation! In this episode, you'll learn: How Jenné launched her blog How she started offering personal chef services How she got her first cookbook deal Why she started sharing videos on YouTube Why she shifted her focus to content creation full-time Why she focuses so much on video Why she struggled with growing her team What her team looks like now Why she hired a personal assistant What the revenue streams look like for her business How she manages her finances both personally and professionally Resources: Sweet Potato Soul Sweet Potato Soul: 100 Easy Vegan Recipes for the Southern Flavors of Smoke, Sugar, Spice, and Soul: A Cookbook Victoria Moran Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork Your World-Class Assistant Follow Jenné on Instagram, YouTube, and Facebook Complete the Podcast Listener Survey for a chance to win a $100 Amazon gift card! Join the Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    345: Building Long-Term Relationships with Brands – Running a Creative Production Agency with Alisha Cohen

    Play Episode Listen Later Feb 22, 2022 47:11


    Starting a creative production agency, using social media to book clients, and nurturing long-term relationships with brands with Alisha Cohen from LISH Creative. ----- Welcome to episode 345 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alisha Cohen from LISH Creative about running a production agency and shooting content for brands. Building Long-Term Relationships with Brands As content creators, a great way to earn an income doing what we love is to partner with brands that we love. But how do we find those brands, and more importantly, how do we work with them on a long-term basis? That's what we're chatting about today with Alisha Cohen! Alisha is the founder of LISH Creative, a creative production agency that produces colorful, eye-catching photography, video, and stop motion for some of the world's most distinguished brands. In this episode, you'll hear how she launched her business, what it's like running a production agency, how expanding her social media presence has helped her book clients, and what some of her best tips are for nurturing long-term relationships with brands. In this episode, you'll learn: How Alisha launched LISH Creative How she grew her photography skills Why she recommends shooting in manual mode How she decides on the color palettes for her shoots Why she likes using strobe lights for her shoots How creators and brands can use stop motion How to shoot a stop motion video What she teaches in her course Slay the Flatlay What it's like running a production agency How she grew her TikTok to over 400k followers How her social media presence helps her book clients How to build long-lasting relationships with brands What tools she uses to run her business Resources: LISH Creative Girl Versus Dough GODOX Life Lapse App Slay the Flatlay Bath & Body Works Airtable Canva Asana Plann Adobe Lightroom Adobe Photoshop Follow LISH Creative on Instagram, Pinterest, and TikTok Follow Alisha on Instagram Apply for the FBP Content Specialist position! Join the Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    344: Blogging with a Full-Time Job (Part Three) – Running a Niche Blog with a Partner with Sara Mohr and Louisa Williams

    Play Episode Listen Later Feb 15, 2022 54:34


    Leaning into a niche, blogging as a partnership, and focusing on short-term goals with Sara Mohr and Louisa Williams from Real Meals Modified. ----- Welcome to episode 344 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sara Mohr and Louisa Williams from Real Meals Modified in Part Three of our Blogging with a Full-Time Job series. Blogging with a Full-Time Job (Part Three) Can you believe we've reached the last episode in our Blogging with a Full-Time Job series? In this three-part series, we've been interviewing a few Food Blogger Pro members about what's working (and what's not) when it comes to balancing a full-time job with blogging. And in this final installment of this series, we're chatting with Sara Mohr and Louisa Williams! In addition to working full-time as licensed speech pathologists, they also run Real Meals Modified, a food blog featuring dysphagia-friendly recipes. You'll hear how they started their blog, how they determined their niche, what it's like to run a blog with a partner, and how they find time to work on their blog with their busy schedules. Whether you're a solo blogger or you run your blog with a partner like Sara and Louisa, we know you'll have lots of takeaways from this episode! In this episode, you'll learn: How Sara and Louisa met and started their blog What speech pathologists do What dysphagia is What they find challenging about running a blog together How they juggle blogging with their full-time jobs What tools they use to run their blog Why they've been focusing more on short-term goals lately What they've learned blogging in such a specific niche Resources: Real Meals Modified The IDDSI Framework Get Started With Real Meals Modified Asana Voxer EOS Follow Sara and Louisa on Facebook and Pinterest Join the Food Blogger Pro Podcast Facebook Group Check out the Food Blogger Pro YouTube channel (and subscribe while you're there!) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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