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In this episode, Charles Eide, the Founder and CEO of EideCom, discusses the significance of establishing and maintaining company values and culture for driving company growth.What we're talking about: Building a culture of creativity Company growth Community Employee experience
In this episode, David sits down with Charles Eide, Founder and CEO of EideCom, to discuss why you should NOT focus on what you're bad at but you should instead focus on what you're good at. Show Notes: http://trustedleadershow.com/ Buy David's NEWEST Book "Trusted Leader": https://amzn.to/3luyqf1
In a moment of crisis, some people freeze up. Others spring into action because they've learned lessons along the way to help them see their way through tough situations. Even one moment or inch of daylight in the darkness can be enough to hold onto to provide hope. People and companies have risen from the ashes before, and if something amazing has happened once, then certainly that means something beautiful can be created again no matter the challenge, right? EideCom is a live production and events company that connects people through online events. When live events were put on hold, Founder and CEO, Charles Eide created a second company, Second Stage, that connects people through online events. It was a key pivot to stay active and serve customers at the cutting edge of creating online and hybrid event experiences – they are very much guiding the future of the entertainment space. Rather than giving up on events, EideCom and Second Stage found a way to keep the spectacle alive. On this episode of Business X factors, find out how EideCom and Second Stage have been able to keep the show going no matter what obstacle gets in the way, and consider what lessons you can apply to your business to stay flexible and dynamic in our ever evolving economy. Plus, stay tuned for more of Charles's story of how there's an EideCom event connection involving the pope and Justin Bieber.Main takeaways: Virtual Has to Be a Spectacle: Hosting a virtual event requires the same care and attention that in-person events would be given as it is so easy for attendees to just switch off. They need to be crafted to become value-added, engagement-driven experiences that go well beyond the computer screen. To ensure engagement, get creative with visuals, live stream on social media, create a personal real world experience by sending a DIY kit for something like wine-tasting, personalize the event with a virtual experience and connect people with others when possible as networking is the major reason why people attend events. Pivot in Times of Crisis: Companies like Spotify and Unilever have successfully navigated the pandemic by pivoting their business model. But not all business pivots have been successful. The Harvard Business Review have identified three conditions for successful pivots. Pivots must align the firm with one or more long-term trends intensified by the pandemic, they should come as a lateral extension of the firm's existing capabilities that cement its strategic intention and it must offer a sustainable path to profitability that preserves and enhances brand value. The art of Persuasion with Optioning: In most negotiations to secure a deal or an agreement there can be an impasse or a deadlock. It could be Charles Eide who needs haze at an event or a business trying to close a deal that drags on. Apart from applying techniques like taking a break, setting aside anger, getting assistance and changing venues; open-ended brainstorming could be a way of breaking a deadlock. It is also known as optioning which is opening up discussions for options that are either obscure or outside the normal realm of possibility. It is an effective technique to unleash the creative juices and could ensure mutual gains.---Business X factors is produced by Mission.org and brought to you by Hyland. For over a decade, Hyland has been named a Leader in the Gartner Magic Quadrant for Content Services Platforms, leading the way to help people get the information they need when and where they need it. More than half of 2019 Fortune 100 companies rely on Hyland to help them create more meaningful connections with the people they serve. When your focus is on the people you serve, Hyland stands behind you. Hyland is your X factor for better performance. Go to Hyland.com/insights to learn more.
Charles Eide with EideCom met with Mark to discuss best practices and tips for Hybrid Events
The summer heat is getting to us! Let's throw it back to a few months ago and cool down, when we sat down with John Hart, the Senior Director of Global, US and Canada Meetings + Events at Marriott International. We talk about everything under the sun, from hybrid events, to leadership, to creating a great company culture. You don't want to miss this great episode of Meeting Minds featuring hosts Charles Eide and Ashley Hawks.
People, Production, Planet. Who the F*ck is Charles Eide?
Scale Up Your Business Podcast host, Nick Bradley joins us on Meeting Minds this week. How can we be more productive during this time and how can we create more productive experiences at events?! These and so many more questions are answered.
Are virtual events a result of the pandemic? Returning for the second time, Tahira Endean joins us on meeting minds this week. She has been working on virtual events for OVER A DECADE! Check out this episode for great virtual event tips from an expert!
We all have a history and how we choose to use it matters. Mike "C-Roc" Ciorrocco shares how you can use challenges to propel you forward, like rocket fuel, and help others reach their potential. Check it out!
What are ways you can create engagement for your virtual event? Joseph of Whitestone Branding uses kits to help! Check out this episode for kitting 101 and some great ideas for future events.
Individually we can only do so much, but collectively we can move mountains. In this special episode John O'Leary joins us to share his remarkable story and how the "we" can make a difference.
What is the difference between a webinar and a virtual event? What is a hybrid event? With the event landscape changing overnight we have all adopted these terms. Allie Magyar, an event expert, shares the ins and outs of a virtual event!
How do you continue to push boundaries and have a superpower of influence? Sean Callagy, of Unblinded Mastery joins us to share all about growth, sales, and changing your mindset!
In this special episode, Paige sits down with Kate Patay to talk through all the things we can do in the industry to help usher back large events. Do not miss this episode, there are practical things you can be doing!
Marla Diann is the mentor to the creatives. In this episode she starts to unpack how you can achieve your goal in under a year. Check this episode out!
With over 130 episodes created, there are some great Meeting Minds nuggets. This episode is the best of the best. We took our favorite social media clips and shared them here while chatting about them. Check it out!
Times like this it's extremely important to add value, but how do you do just that? Charles and Paige had the opportunity to lead a breakout discussion and shared 6 ways you can add value. These may surprise you!
Two of our favorite things: wine and events! Listen to this episode as Brianne Cohen talks about how she has combined these two things post COVID.
Keynotes can't be the way they used to. The way a speaker approaches an event has changed but that leaves room for innovation! Check out this episode to see how keynotes have changed and what to expect moving forward featuring Rene Rodriguez.
Why should you focus on personal branding? In this episode Juliet Tripp joins us to talk all about personal branding how you can level up!
The world doesn't change by one person going trash free. Caitlin Hume from Kindred has a passion for sustainability and it's so much more than being green. Listen to ways you can make small changes at events to make an impact.
Mentalists know a lot about audience experience and event entertainment. Jonathan is no exception to this. Listen to hear how you can prepare and equip your virtual audience for engagement.
What's the difference between branding and personal branding? When is it time for a rebrand? Henry Kaminski, the Brand Dr, knows all about this. This episode does not disappoint!
What separates a good emcee from an amazing one? Mark Jeffries has been in the industry hosting events for 20 years, what sets him apart from the rest will surprise you!
How do you live your best life and how do you get out of your own way? This week, Pam Christian, a mindset coach joined Paige and Lisa to share ways to grow and overcome obstacles. This episode will help change the way you think!
Year after year your event can become stale. Use this time of hybrid events to explore disrupting traditional aspects of events. Caitlin Tvrdik has experience doing just this!
Do not fall prey to these event mistakes. Charles sits down and shares 11 things EideCom has learned through the past few months of virtual events. Do not miss this episode.
We are in the midst of virtual and hybrid events being the norm. How do you plan for them? What platform do you use? This week we sat down with Megan Finnell from MGMA to talk all about this. Listen for some tips to help you on your virtual event journey!
There are so many certifications out there and on this episode we chat with Mark Catuogno about which one's are worth your time! What about event safety? Yes! There are certifications as event professionals your team should get.
In - person events are coming back and when they do, how do we create a safe and healthy environment? Proxfinity has a solution to help ease us into live events while maintaining social distancing and Lisa Carrel tells us about it!
Our events will thrive or die by the partners we bring on board. Allison Pieter of Cassis Productions shares how to be a partner that brings value.
Do you budget for photography at your events? On this episode, Roman Grigoriev of Splento, shares the importance of digital content for your events. Listen to hear three important times to share content for your event and how you can get photos back the SAME DAY as your event!
How can you be successful and what steps do you take? Dr. Bill shares how excellent business and customer service are key to success!
What is a career sponsor and how does that differ from a career mentor? This week Monique Ruff-Bell joins us and shares how a sponsor has helped take her career to the next level!
Gratitude is extremely important, especially when it comes to leading others. This week Chester Elton sat down with Charles and Lisa to share how we go about gratitude and why it's important.
We are told how things have changed, and over and over again, "the new normal" but this week we have a treat. Instead of talking how things have changed, here are things we can and should be doing moving forward. Listen as Adam Mendler joins us this week.
What are your goals, how do you figure out what you really want? And how do you achieve them? Amira Alvarez knows how to help people navigate goal achievement.
Kristi Casey Sanders is all about the event community and creating spaces where people can grow and invest. Listen to hear why joining a group is such a gift!
What is the SEARCH foundation? Now more than ever we need something with hope. We are joined by the members of the foundation in this special episode of Meeting Minds!
Why do we reach for our phone continually, and why do we buy online the things we do? Brian Solis is a digital anthropologist and he shares with us what it means to be "rewired for distractions".
Everybody is in sales, no matter what part of the organization you are in. Mickeli Bedore is a sales expert and joins us to talk about what does sales look like in the current environment.
How do you really move an audience and create a lasting impression? René Rodriguez sits down and explains the holes that exist when you just motivate people. Listen to hear how you can actually inspire people to create a change!
Raise your hand if you've made at least one fall-on-your-face mistake in quarantine? (Both hands raised over here.) Don't let the screwup keep you from continuing to show up. Don't wait for your people to reach out to you when you can very well reach out to them too and first. Today we're talking about how to keep fire-fighting through this on-going struggle. (Spoiler alert: As a leader, you're probably gonna mess up and misstep, probably more than once, if you haven't yet.) As it turns out, some of us, even the best of us, aren't as good at adapting to change as we thought. Also, it's exhausting.Our brilliant guest Charles Eide, a powerhouse of LIVE events and production, opens up about some of the difficult moments when he was freaking out and even *gasp* wrong, but also how he managed to reset the foundation of his leadership and take a firm grasp on his business to find growth and grace during a time when his industry was hit the hardest. Charles Eide is the CEO of EideCom, an events and media production company known for creating one-of-a-kind experiences for audiences everywhere. Learn more about the Engagement Hub: https://eidecom.com/you/Read "Who Moved My Cheese?": https://amzn.to/3bSwWmZThe Call to Action Podcast: Empowering people, businesses and brands with action-forward thinking, strategy and tools to accelerate growth in and far beyond the workplace. Hosted by marketing director, top motivational speaker and certified high performance coach Giselle Ugarte. The Call to Action Podcast with Giselle Ugarte is presented by Media Bridge Advertising.
We are in a unique spot, do you binge Netflix all day or do you use this time to grow and build relationships? Steve Sims is a relational expert and he shares the trick to building relationships that work. You must listen to this episode!
Liz Lathan knows virtual events, especially how to make them not suck! Listen as she joins us to talk about how to keep your virtual events engaging and fun for the person on the screen.
What is the future of the event industry? Allow yourself some space to dream a little. Gianna Gaudini is an event planning rockstar who has worked with Google's Events. She joined us to talk through the future of the industry as well as share some tips from her book!
"There's beauty in the unexpected." Kristin Banta is a design genius, never doing the same thing twice. But how do you continue to get fresh inspiration? She joins us and shares her process.
Zach Nadler knows his way around the keynote world! He joined us to talk all about booking speakers and how to navigate the process. If you work with talent, you will want to check this episode out!
We are throwing it back to before the pandemic! Charles sat down with Matt Williams of Exhibit Partners to discuss everything from trade-show booths, the creative process, to client relationships. He is a wealth of knowledge and we are excited to share with you!
Melanie Bradshaw joins us and shares with us, her expertise on relationships and partnerships in our industry. Now is the time to continue to build on those important relationships and the key is transparency!