Podcasts about ajs

christmas jobs vancouver register basic scaling junk hartman ajs breakthrough academy

Play Episode Listen Later May 22, 2024 69:30

Register for the June 5th Project Management Roundtable, spaces are limited: https://trybta.com/BT-PM-CE To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP161 Small Average Job-size businesses (or small AJS for short) have a unique set of obstacles to growth that most other contractors never have to confront. If you're a junk removal business, do landscape maintenance, window cleaning, pressure washing, gutter cleaning, Christmas lights, or are a service plumber or electrician, you'll know what I'm talking about. Scaling to a million a year, $500 a time, is no small feat. Basic napkin math reveals a lot of jobs for a lot of clients. Barry Hartman is the co-founder of 505 Junk, a pay-by-weight junk removal business here in Vancouver. Since 2011, he's worked relentlessly to crack the code on small AJS growth. In the last few years, he has. This year, they'll do 6 million dollars with an AJS of about $866. Do the math on that. If you're a Small Average Job Size contractor or home service business, there are 4 things you need to master in order to scale. Listen to this week's episode to learn them all. To learn more about Barry and 505-Junk, check them out here: https://505junk.com/ See omnystudio.com/listener for privacy information.

161. If You Do Jobs Less Than $2000 Listen To This - Barry Hartman

christmas jobs vancouver basic scaling junk hartman ajs breakthrough academy

Play Episode Listen Later May 22, 2024 69:06

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP161 Small Average Job-size businesses (or small AJS for short) have a unique set of obstacles to growth that most other contractors never have to confront. If you're a junk removal business, do landscape maintenance, window cleaning, pressure washing, gutter cleaning, Christmas lights, or are a service plumber or electrician, you'll know what I'm talking about. Scaling to a million a year, $500 a time, is no small feat. Basic napkin math reveals a lot of jobs for a lot of clients. Barry Hartman is the co-founder of 505 Junk, a pay-by-weight junk removal business here in Vancouver. Since 2011, he's worked relentlessly to crack the code on small AJS growth. In the last few years, he has. This year, they'll do 6 million dollars with an AJS of about $866. Do the math on that. If you're a Small Average Job Size contractor or home service business, there are 4 things you need to master in order to scale. Listen to this week's episode to learn them all. To learn more about Barry and 505-Junk, check them out here: https://505junk.com/ See omnystudio.com/listener for privacy information.

025 - POP II: mobility and coffee, SPAQI pulm, GI and dietary suppl

Booster Shots

Play Episode Listen Later May 13, 2024 7:13

This is part 2 of a series looking at perioperative medicine, with a few updates from CONVERGE on the effectiveness of mobilization postop and coffee for faster return of bowel function, and a revisit to the Society for Perioperative Quality Improvement (SPAQI) for pulm, GI, and dietary meds. Quick note: we don't discuss dietary meds in depth at all since there are so many of them and the yield is low, so look to the links below! | 00.44 - Early mobilization is associated with reduced time in the hospital [JAMA Surgery 2023] | | 02.08 - Your local coffee shop's next bespoke coffee formulation: NGT coffee for early gut mobility! [AJS 2023] | | 03.04 - SPAQI position paper on Pulmonary and GI associated medications [Mayo clin proc 2021] | | 05.14 - SPAQI position paper on Dietary supplements [Mayo Clin proc 2021] | | 05.56 - Closing | [The appearance of external hyperlinks does not constitute endorsements by UCSF of the linked websites, or the information, products, or services contained therein. UCSF does not exercise any editorial control over the information found therein, nor does UCSF make any representation of their accuracy or completeness. All information contained in this episode are the opinions of the respective speakers and not necessarily the views their respective institutions or UCSF, and is only provided for information purposes, not to diagnose or treat.] Music by Amit Apte. Surgery Vectors by Vecteezy

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Opi & the Bear - Episode 160 - Pre-Draft Draft Stuff

FBFL Podcast

Play Episode Listen Later Apr 23, 2024 82:49

We wanted to put something out so everyone knew who we picked for the NFL draft contest! You beat our combined picks, you win 25 bucks fresh out of Bear's pocket! This starts out pretty quiet as it's Bear and Opi just chatting and then AJ comes in straight from the links to join in about 1/3rd of the way through. We have some fun trying to figure out who the heck a couple of AJs picks were, because he didn't know either!

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Apostle Joshua Selman gave me advice on my YouTube Channel

Welcome To The Kingdom

Play Episode Listen Later Apr 1, 2024 56:46

A life update plus full story time on meeting AJS! A dreaaaaam come true lol Some of my favorite "Selmans" lol - https://www.youtube.com/watch?v=6yScEVzqx0E - https://www.youtube.com/watch?v=yiwR1NtxadU&t=1134s Check out his lecture at Harvard and his teaching that night at the church in Cambridge find me on socials main - @atakoraaa podcast - @wttkpodcast clothing brand - @deathtoself.co tiktok - @atakoraaa Find me writing daily devotionals at Have You Died Today? on substack! business inquiries

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Introducing the AJS Critical Sources Podcast

Adventures in Jewish Studies Podcast

Play Episode Listen Later Mar 26, 2024 1:30

As a listener of Adventures in Jewish Studies, we hope you'll also listen to the new AJS podcast, Critical Sources. Critical Sources features Jewish studies scholars discussing a source that matters to them, offering a window into how scholars seek evidence, ask questions, and interpret the past and present. Host Avinoam Patt asks five different scholars to discuss a source—a poem, a speech, an object—that's been on their mind since the October 7 massacre in southern Israel and in the months of war following it. How did they think about it before October 7, and what has it meant to them since?

israel jewish adventures jewish studies ajs

AJ v Francis, Tyson v Paul Reactions!

The MMA Fan Podcast

Play Episode Listen Later Mar 12, 2024 43:49

On this episode you can hear hosts Blake & Stu discuss the AJs huge ko of Francis and discuss the madness of MikeTyson v Jake PaulIMPORTANT NEWS!!! IMPORTANT NEWS!!! IMPORTANT NEWS!!!Have you been and had a look at our new look show on YouTube? We have a swish new TV studio and would love it if you had a quick look and why not subscribe whilst you're there? https://www.youtube.com/@themmafanshowWe are proud to be sponsored by www.ferociousfightwear.comIn association with https://www.gamcare.org.uk/Are you looking for help about your own or someone else's gambling?If you are concerned about the amount of time or money that you or someone you know is spending gambling, you can talk in confidence to their advisers free of charge over the phone or online. They are available 24 hours a day, seven days a week.Go to https://www.gamcare.org.uk/The MMA Fan Podcast DisclaimerBlake & Stu are by their own admission ridiculously under qualified to host a MMA podcast as neither of them have ever got in the cage!They are however huge fans! so what you get from this podcast is two over excited lads having a blast, talking to some amazing guests!Please SUBSCRIBEFollow us on social mediaYouTube https://www.youtube.com/@themmafanshowInstagram https://www.instagram.com/themmafanshow/Facebook https://www.facebook.com/Mmafanpodcast-105607508253233Twitter https://twitter.com/mmafanshow Hosted on Acast. See acast.com/privacy for more information.

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Opi & the Bear - Episode 155 - Someone Pee'd in Bear's Captain

FBFL Podcast

Play Episode Listen Later Jan 25, 2024 89:19

We do some shit talking about mega-agent Scott Boras and then end up spending time getting wet over his daughter…look her up! We go over what we think is the perfect woman for AJ…and fail. AJ and Bear get into a little argument about Brock Purdy and his abilities. We also spend too much time looking at some ladies and commenting on that, though this is AJs best breakdown of the year. We finish with some real fun predictions of certain activities we feel may happen in this weekend's games. Show Me Some Love - 4:02; MLB Chat - 16:29; Scott Boras Daughter Talk - 21:45; NFL Coaching Chat - 24:12; NFL QB Free Agent Talk - 32:23; Prediction Results - 44:55; NFL Playoff Week 2 Discussion - 47:15; NFL Conference Championship Weekend Breakdown with some Odd Results - 1:06:45

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S.3 Ep.23 US Open Recap & AJ vs Edible

Boiled Sports Podcast Network

Play Episode Listen Later Jun 22, 2023 58:25

Slater and AJ are back to recap last week. Besides a great US Open win by Wyndham Clark they breakdown the Major, the other guys who had a chance, what happened to Rickie? What does this mean for Rory? Do we like LACC? They also talk about AJs trip to the bourbon trail and some golf he played in Indiana as well as Slater's L Squared scramble victory. Slater and AJ also played a league match the other day that didn't go well for AJ. Instagram: @100_keepitunder Twitter: @100_keepitunder Email: 100keepitunder@gmail.com GO listen, rate, review, subscribe, follow, like, save, share, comment, DM, email and please Keep It Under 100!

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Early Summer Thoughts: A QuickCast (Plus a Special Announcement)

Play Episode Listen Later Jun 15, 2023

BDowd is like Seinfeld, he can do a show about nothing…and this afternoon, he did just that. But in the process, he made a major BS announcement- AJs is back and we have a new t-shirt sponsor, Homefield Apparel. Fun Stuff, Tune in, Hammer down!!

Episode 40: Matt Damon has a Gambling Problem

Forgive Us Our Cines

Play Episode Listen Later May 28, 2023 61:24

The conversation is up in the air as the duo talks about the 2023 film Air. Join them as they give you the give you the info you didn't know you needed to know. From how MJ found his first pair of AJs to red shoes banned at $5k a game, here's the story behind the legend.

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Using LinkedIn Ads for Recruiting is Gold - Ep 96

Play Episode Listen Later May 18, 2023 20:40

Show Resources Here were the resources we covered in the episode: Reporting Episode Bidding Episode Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript Have you used LinkedIn Ads to recruit employees? You mean it's not just for B2B marketing? Yeah, we're talking about white collar recruitment on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics. So Thomas Veraar, who is one of our loyal listeners, he's also a LinkedIn rep out of Bulgaria, he reached out and suggested we talk about this topic. And it's a really important topic, because it's one that gets overlooked regularly. LinkedIn themselves in their marketing have gone all in on B2B. So these alternate cases where it's technically B2C, they don't really get much attention. Well, that changes today. We're gonna go over recruiting and hiring. We'll cover why it's great to do on LinkedIn Ads, and exactly how to execute campaigns like this. First up, we have the news. Our last episode was all about the ad rotation settings and we had a listener, Laura Seery, who's the Senior Social Media Strategist out of the Marketing Practice in Seattle, Washington, she reached out and said, "I use rotate ads evenly for a week or so when adding new creatives to an existing campaign to give them a fair shake up against the top performing ads that were already there and let the algorithm learn about these new ads. Not sure how effective the strategy is, but it's what I've always done." And, Laura, I want to thank you, that's a really cool use of even ad rotation. As you know, one of the biggest problems with the LinkedIn ad auction is that existing ad creatives are weighted much heavier in the auction, because their performance is already known to LinkedIn. And it's less risky to keep showing ads that you've already shown before. So your usage here is actually really smart. It allows you to keep running existing creatives that have performed well and test something new into them. That said, I generally recommend against this, because when you launch new ad creatives, if there's anything detracting from them, you won't get data as fast. So my personal recommendation would always be to pause previous creatives when you launch new ones. But if you don't want to do that, yours is actually the perfect approach. And as a reminder to everyone, please reach out to us I share the email address Podcast@B2Linked.com all the time on here, and I want you to use it. Reach out, let us know what you're thinking about episodes. Let me know if there's anything I missed. I also want to congratulate LinkedIn and their employees. Many of you may not know but May 5th this year, LinkedIn celebrated 20 years in business. So so cool. And Eric from our team, noticed that there was a layout change in the campaign creation process. As you go to select an objective, there are prettier buttons and icons that kind of draw your attention to what objective you're going to care about most. And then when you get down to the ad formats, where you get to choose those, the buttons and icons are prettier there, too. So very cool, doesn't change the functionality at all. But hopefully, it's going to be a lot easier to draw our attention to the objective and the ad format that we want. drewva left a review on Apple podcast that says, "New to B2B marketing. I run a services firm that's beginning our journey into the B2B Digital Marketing. AJs podcast has been a great source of learning and ideas. My entire marketing team is listening and using his techniques. We really appreciate the knowledge and value he is sharing. Thank you, AJ." Well, Drew, I absolutely appreciate you sharing it with your team, the tips and tricks and secrets that I'm sharing. I absolutely love it when you share it with others. So thank you for the awesome review. And thanks for sharing it with your team and getting everyone listening. And everyone else I want to feature you here on the podcast as well. So leave us a review on Apple podcasts and I'd love to shout you out. Alright, with that being said, let's hit it. We're talking about why LinkedIn Ads is actually good for recruiting? Well, first of all, LinkedIn really is at the core, a hiring platform. And I tend to fight against this concept a bit, because it's a great platform to spend time and to learn and to grow professionally. But I can't argue that it really started out as a job platform. In fact, up until 2013, when the newsfeed rolled out, it was only then that in my mind it legitimately became a place that you could actually spend time and interact socially. That was really when it actually became a social media platform in my mind. I recently had a friend reach out who was part of a reduction in force. He was let go from his company. And I got a chance to give him some advice for things that he could do on LinkedIn to help him find his next gig. And I couldn't stop thinking about how much more effective it would have been for him to be active on LinkedIn already. And then it's so much easier to find the right gig when you have a strong network and following. One of my favorite podcasters out there, Jordan Harbinger, he runs the Jordan Harbinger show. In every episode, he says, "Dig that well before you get thirsty" and I think this is a great analogy. Be active on LinkedIn. Build a personal and social brand so that when you need it, it's there. It's a lot harder to after the fact and say, oops, now's the time when I need a job, I better go start getting active on LinkedIn. And there are some great hiring platforms out there and we've had the opportunity to work with many of them as clients. But none of them are as much of a no brainer to go to as LinkedIn when you're looking to hire. This may not surprise many of you, but LinkedIn has a whole recruiter side of their business and it actually makes up the biggest part of LinkedIn is revenue. Before Microsoft's acquisition of LinkedIn, I used to listen to the quarterly earnings calls. And it stayed pretty steady, where LinkedIn revenue was made up about 60% by their recruiter side of the business. And then the ads business made up about 20 to 22%. And then 20%, more for Sales Navigator side of the business. So early days, that means that recruiter got a lot of LinkedIn's attention. And it got the majority of the development and new features and all of that. So what is LinkedIn recruiter? Many of us may not know. Well, it's an upgraded profile that recruiters can use to reach out and find people and ask if they'd be interested in exploring an employment opportunity. And as part of some of those LinkedIn recruiter packages, you also get some advertising spend, and ads management as part of it. And if you're curious, this is actually where dynamic ads came from. They used to be an ad format that were specifically for recruiter and you may have seen some of them They put your picture in the ad, and they say, picture yourself at x company. And then Marketing Solutions got a hold of the ad format so now we can use them as spotlight ads and company follower ads. And we've gotten to see many of these campaigns. And if I'm being honest, they're really not great. Usually, they select all the defaults, which we talk about regularly not being a good idea. And I get the feeling that the employees who actually build these campaigns don't have a lot of real advertising experience on the platform. It makes sense if they spend most of their time in recruiter, they're probably not ads people. Too many times to count, we've built competing campaigns to aid in recruiting and ours have always outperformed. So I feel pretty confident in saying that you as a marketer, you're probably going to outperform your internal recruiters and your HR department by following the tips that I'm giving you today. Those of you who are recruiter users, you'll notice that there's some additional functionality for you in campaign manager now, like you have a whole objective called job applicants that we don't really get to use. There are some other things in there as well, but we won't get into it. So let's talk specifically about recruiter and why it's good. One big plus that you have with recruiter is that the focus is on reaching those who are actively looking for a job. We call these active job seekers. And this makes sense. These are existing people who want what it is that you're advertising, and you're giving it to them, and they convert, pretty cool. I will say though, one of my favorite parts about using LinkedIn Ads is we can actually reach people who aren't the active job seekers. And let me explain. The ones who aren't active we call them passive candidates and passive candidates are gold. With active candidates, there's always this question about why they're currently unemployed. Is it possible that they're difficult to work with or unproductive, or really any of those fears, and please don't misunderstand me saying that active candidates are bad, and they're not worth considering. They're definitely not. There's absolute gold there. It's just that with these passive candidates, we get around a lot of these potential concerns, because we know that someone is already gainfully employed, and they're passively considering their next gig. So if you go and make an offer to a passive candidate, lots of times, you're the only one that they're considering, and you don't have to be bidding against anyone. As opposed to active job seekers, if they've been searching for a while, they probably have many other irons in the fire, so to speak. So you'll be competing with a lot of other potential employers when you give them an offer. And if you do actually want to reach active candidates, you can do that, too. There's a trait inside of LinkedIn Ads that allows you to reach those who are active job seekers. So you really can get the best of both worlds. Some campaigns targeting just passive and others targeting just active candidates. So there's some awesome stuff about LinkedIn Ads. Native to the targeting, it allows us to target those who already have the right skills that would make them the perfect candidate for the job that we're recruiting for. And you can also target the geography they have to be in this certain metro area. Plus, we can even target past job titles and past companies they've worked with, it really is ideal. Plus, the dirty little secret here is that recruiting is really a bottom of funnel kind of offer so it shouldn't work well to cold audiences. But because the outcome is a step up in someone's career, people actually respond really well. All, we tend to see high conversion rates, along with higher candidate quality that you just can't get with other platforms. So that's why I love using LinkedIn Ads for recruiting so much. Alright, here's a quick sponsor break, and then we'll dive into exactly how to execute hiring campaigns on LinkedIn. 10:16 The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. Managing LinkedIn Ads is a massive time and money investment. Want some of that back? Consider booking a discovery call with B2Linked.com, the original LinkedIn Ads performance agency. We've worked with some of the largest accounts over the past 12 years, and our unique scientific approach to ADS management, combined with our proprietary tools that allow us to confidently optimize and scale your LinkedIn Ads faster and more efficiently than any other agency, in house team, or digital ads hire. Plus, we're official LinkedIn partners, just go to B2linkedin.com/apply, answer a few questions, and we'd be excited to get to talk to you. Alright, let's jump into exactly how to go and execute these hiring campaigns. Execution here can be really simple. You just create a campaign that is targeting those with the skills and experience that you would require in a candidate. And your messaging can be pretty simple, too. The message could say something as simple as, "Hey, you look qualified for this position do you want to apply?" You can lead them to a job posting and collect resumes there, but we can go into more detail here about the options you have. First off in targeting, this depends a lot on how many applicants that you need, and how widespread the skills are that you're looking for. You can even consider how wide is this talent pool. So you can decide if you want to target very tight or a lot more broad. For instance, if I were looking for a highly technical role in my home state of Utah, and I can tell you that there are only like 2,000 people who fit that criteria, I'm probably going to target tightly around that specific technical skill set. And I'll know because the audience is small, I'm probably only going to get a handful of applicants for it. Or maybe I'm looking for something like a marketing manager who can work remotely, I can then broaden my targeting to 10s, or hundreds of 1000s, maybe even millions. And I might be able to expect a flood of applicants, and I won't have to bid as high to fill my budget there, too. I can also do a slow drip out to my ideal potential employees and get a slow and steady stream of applicants. This is really helpful for those companies who are always hiring, they're always looking for good talent, you can just have the steady drip going on, that keeps bringing you great candidates. When I'm targeting wide, I like to use job function plus seniority, plus, obviously geography. If that's too broad, you can tighten this up a little bit by layering on a skill, or groups, or interests. You may even want to layer on years of experience here. If however, you want to start doing some tight targeting, I really like to use job title plus geo. And you can even get that one tighter by requiring specific past employers or past job titles. And you can always use years of experience here as well. Did I miss any targeting tricks? Reach out to us at Podcast@B2linked.com. With how you actually message this, it can really be simple it can be whatever you want to say. I'd suggest messaging and an ad format that makes the job feel special and makes the candidate feel special that you'd be considering them as well. Initially, I'm thinking probably single image ads probably make the most sense. But I've seen a lot of recruiting also happen with text ads. So really, you can't go wrong with whichever ad format you choose. Let's talk about the landing page experience. Because this is probably the most important part. If you send a potential candidate to your normal job requisition page that has a bunch of fine print that's legally required, like must be able to lift 10 pounds and work in a dimly lit environment, then you've probably ruined the whole experience. It looks the same as everyone else's position and now you're being considered just like they would consider everyone else's positions. Instead, consider this, you can definitely send to a page that has the traditional upload your cover letter and upload your resume. But that won't perform as well as a page that makes the position feel special. And if you're treating it more like lead generation than as a job application, it's really going to stand out. Think maybe something like a page that has a video showcasing cool elements of your company culture. And maybe the hiring manager talking about the impact that this position is going to have. That kind of approach is really going to make your job stand out. And you could even use native lead gen forms to make the application process a little bit more simple, a little bit less friction prone. Maybe something like submit your name and email and we'll get back to you to schedule a conversation. I wanted to share a really cool example of recruiting campaigns on LinkedIn to really show you what's possible on the platform. We've gotten to implement this approach at real scale and we've spent over $30 million hiring on the platform. So I hope you'll geek out with me for a minute to see what's possible. We helped a particular hiring platform acquire candidates a few years back. They were specifically hiring software engineers. But there are so many different kinds of engineers out there. There's Python, there's Backend, there's Front end, C++, Java, etc. So we built out a campaign for each programming specialty. Let's say there's 20 of those, but then we have three different ways that we can reach each of those developers. We can reach them by their job title, like Ruby Developer, we can reach them by something like a skill, like a Ruby on Rails skill. And we can also reach those who are in Ruby development groups. So now you do the multiplication and now we have 60 campaigns. But then we also had different geographies that we can target these top 10 cities that were mostly hiring these developers. So we broke all that out. So now we have 600 campaigns, but it didn't stop there. Then we had different ad formats that we wanted to be able to use, we had text ads, we had sponsored content, dynamic ads, and sponsored messaging. So we built each one of these campaigns inside of each one of those ad formats. So now, if you do the math, there's 2400 campaigns. And in the process of this, we found that the limit that campaign manager allows in an account was a bit over 1200 campaigns. The way we decided to do it was one account per ad format. So it was a lot of campaigns to manage. It was definitely a lot of ads, especially when we had to refresh ad creative once a month. But what this allowed us to do was to make micro adjustments at real scale. And it gave us incredible control over the account and the efficiency metrics. If the client all of a sudden came to us and said that database developers are not in demand right now, no problem, we just shut all of the campaigns off that we're going after database people. If they came to us and said that demand for C++ developers was higher this week than it was last, we could go in and raise budgets, maybe 10% for each of the campaigns that were targeting C++ developers, and we can raise our bids a bit on them, too. At any time, we could go and pull data from LinkedIn and see based on click through rates, which programming discipline was most in demand that week, we could also determine quickly what level of competition was required to reach each of these specialties by looking at the CPCs. Or even looking at the floor bids for each of them. All of this is very quickly done with a pivot table in Excel. And if you're curious about that, go check out episode 69. That was all about reporting outside of campaign managers platform. So this wouldn't be complete without telling you what to avoid and what not to do. First off, your position still has to be an interesting and competitive and alluring proposition. Don't think that just because you're advertising it on LinkedIn, that you can include a position with fewer benefits and noncompetitive pay, and somehow candidates are still going to come out of the woodwork. Advertising is always pouring fuel on a fire. And if there's no fire to begin with, adding fuel just creates a flammable puddle on the ground. A big thanks to Dennis Yu for this analogy that I still think of and use all the time. But when the fire is already burning hot, pouring more fuel on, it just is going to make it a lot more impressive. We've covered this already, but don't send traffic to a boring job rack, try to make the position feel special. And as always don't use audience expansion. It's just going to extend your reach to those who wouldn't actually make great candidates. Make sure you're bidding properly. Go back to Episode 89 all about bidding. The same exact approach is going to work here in recruiting as it does on B2B advertising. And really don't do the stuff that I would normally tell you not to do all advertising on LinkedIn because it is so similar. All right, I've got the episode resources for you coming right up. So stick around 19:11 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. All right, here's your resources. For this episode. We have the reporting episode ahat was episode 69. You'll see that in the show notes as well. We also just mentioned the bidding episode that was episode 89. Just a few back but if you or anyone you know is looking to learn more about LinkedIn Ads, have them check out the course that I did on LinkedIn Learning with LinkedIn. It's by far the lowest cost and the highest quality course out there at the moment. If this is your first time listening, welcome! We're excited to have you here! If you like what you heard, hit that subscribe button. But if this is not your first time listening, if you are already a subscriber, please do me the honor of going out and reviewing us, especially on Apple podcasts. But I have heard some people reviewing us on Spotify as well. And I'd love to shout you out for doing that. With any questions, suggestions, or corrections on anything that I've purported to have said, reach out to us at Podcast@B2Linked.com.. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

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S.3 Ep.16 R.Minard Interview & Mexico Open Recap

Play Episode Listen Later May 4, 2023 62:09

Slater and AJ are joined by Reece Minard, a former college player and aspiring PGA teaching pro. They talked everything from college golf practices, his back story, how his game is these days and what's in the bag. After that Reece sticks around for State of The Game update from AJs miserable league round and Slater's consistent play. Then they jump into Mexico Open, LIV Singapore, and the Lions draft! Check it out! Instagram: @100_keepitunder Twitter: @100_keepitunder Email: 100keepitunder@gmail.com Go Listen, rate, review, subscribe, follow, save, comment, share, like, email and please Keep It Under 100!

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LinkedIn Ads: Finding Your Audience & Understanding Their Needs

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Play Episode Listen Later Mar 16, 2023 22:51

Show Resources Here were the resources we covered in the episode: Drew Boyd's LinkedIn Profile Positioning interview with April Dunford April Dunford LinkedIn Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript Over the hundreds of LinkedIn Ads accounts we've managed, we've seen a lot of companies fail. Today we're talking about what you can do to make sure that your approach is built for success on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics! I don't like to admit defeat, but after managing hundreds of LinkedIn Ads accounts, unfortunately, we've seen many companies fail at LinkedIn Ads. My definition for fail here is this is client churn for us where after they work with us, they stop advertising on LinkedIn completely. Analyzing these failures, as well as many, many successes, thank goodness, we found the common denominators, the essential components to this success. We'll go through each one of these in a lot more detail. But here are the essential components. Number one, the client needs to be clear on their ICP or their ideal customer profile. This means they understand their pain and who they are. It's our targeting in LinkedIn. Number two, they clearly understand the value they offer to that audience. They have product market fit. And number three, they know how they're competitively positioned in the market. So today, we're gonna dive into ways that you can research and develop your ideal target audience, and figure out what messaging will work in your ads. We're addressing your go to market strategy as it relates to LinkedIn Ads, but this is also going to relate to your entire business, your whole marketing approach. In the news, we've heard some really great feedback from our last episode, and I'm so glad that you all enjoyed it so much. It was the one on bidding and budgeting. And afterwards, I got a great question from Steven Owen, who manages demand generation at a company called Getac. He smartly asked about manual CPM bidding, since we didn't cover it in the episode. And I didn't cover it because when I want to do CPM bidding, 99% of the time, I'm already using maximum delivery. There are times though, when you might want to use a manual bid, when you're bidding CPM. So because we didn't cover this in last week's, I wanted to quickly answer it here for you. So when I want to use CPM bidding, I tend to use maximum delivery, like I said, 99% of the time, because when you're bidding CPM, it's just the easiest way to do it. The trick with CPM bidding is that your bid needs to be high enough to secure you in the top placement in the first ad slot. But not any higher because then you'll be overpaying. And that requirement of being in the first slot is really important, because that's where CTRs are the highest. And when we have high CTRs is exactly why we're bidding CPM anyway. So this is absolutely crucial. But when you do manual CPM bidding, you get more control. You may remember from our holiday traffic study that those who are still using maximum delivery over holidays, their costs spiked way up. And that's because on maximum delivery, the platform is going to bid as high as it needs to on CPM to spend your daily budget. So if you want to be insulated from those market forces, you can bid manually, that's just one of the few ways that I can think of where you'd want to do this. Another reason could be that you can get better pricing manually bidding than you can with maximum delivery. So if you do want to do manual CPM bidding, I like to do some variation of this. So I'm going to look at the suggested bid range. And I'm going to set my initial bid at kind of mid to high in that range. Because like I said, I want to make sure that we always show up in the top slot, then I'm going to run ads. And the next day, I want to look at my effective cost per click. And remember, your effective cost per click is what you paid for your clicks, regardless of if you were bidding by cost per click. So if I'm bidding a CPM of $90, for instance, and I go and look at my effective cost per click the next day, and I see that it was $16. But I realized I could have been paying $15 If I was bidding by manual CPC, then I'll try lowering my CPM bid by five ish dollars, I kind of tend to move in $5 increments, then I look at my effective CPC the next day to compare it to the previous, if your effective cost per click went down, then you can try bidding even less and see if you can get a cheaper cost. So in this case, I would lower my CPM bid from 90 down to 85 and see. And if my effective cost per click is now at $15, I could say well, let me see what happens if I drop this down to an $80 CPM bid. You probably also want to try increasing your bid. So let's say I bid $95 CPM for a day and measure and see what it did do my effective cost per click. And the reason for this is if you're ever falling into a second ad slot, that's six or seven posts down the page, and fewer people are going to make it that far, meaning that your click through rate will be likely less. Which when you're bidding CPM, you're counting on getting the best click through rate possible. It is a lot of babysitting and hand holding to your campaigns to constantly be changing your bids, and constantly trying to find where's that sweet spot where I pay the least amount for my clicks. And that's why I like maximum delivery, when it's available of course. But if you're willing to do all of this work, you can get costs lower by doing it. It just requires some attention and patience. I wanted to highlight a review of the podcast. Valentin QWP, he left a review that says, "Best marketing podcast. I found AJs podcast a few months ago, and the content of the podcast is gold for anyone managing a LinkedIn ads account. This is definitely the most useful marketing podcast nowadays." Valentin, thanks so much for leaving that review. And I will tell you, that is very high praise. Anytime that we can have the most useful podcast in marketing, I'm in. I really appreciate that. If you're a regular listener, and you haven't left us a review yet, please do because I want to feature you and give you a shout out. All right. With that being said, let's hit it. First, we're talking about getting clear on your ICP, or your ideal customer profile. This is important, because if you're not speaking to your correct audience, your ads will fail, period, end of story. Think about it like this, the value in LinkedIn ads is this precise audience targeting. And we pay a significant premium for that opportunity to laser focus on exactly the right people. But if you end up targeting people that won't ever be your customer, you'll never be able to get a return. Occasionally, we'll onboard a client. And when we ask them about who it is that they want to target, they may not know. And sometimes we'll prod and we'll dig a little bit deeper. And they may turn it back on us and say, well, you guys are the marketing experts. And I'm certainly not complaining here. This is a dynamic that just naturally happens when you're an ad agency that works with a wide variety of industries and companies. But I can say for certain, and I'm sure you'll all agree that just because we're marketing experts, we're not experts in your specific industry, or with your exact target audience. And we're definitely not experts in your company's offerings. Given enough money and time, we can become experts in all of these things. But if the company doesn't already know its audience intimately, it's likely going to take 10s of 1,000s of dollars in ad testing, and many months of time to get to that point. So if the marketer already knows their audience, then we can just jump immediately into success on the platform. So we can show run ads, but you get to decide is your goal in running LinkedIn ads going to be audience testing, trying to figure out who it is that we need to target? Or is your goal demand generation and actually reaching the right people and driving your business forward? So if you don't already know who your audience is, how do you find out? Well, ideally, your founder is already a clue here, because your company founder or founders, they started the company based off of solving a problem that likely they themselves faced. So you can reason who are the types of people who feel this common pain that the audience suffers from. We can think through the possible roles, who would feel the pain or be responsible for the pain that we saw. Sometimes it's easy, and we're right, right out of the gate. Sometimes certain industry segments or certain company sizes have a bigger need or feel the pain more, or maybe they just have the budget to solve the pain. To give you an example, we have a client who built this awesome technology. It can read any document if it's handwritten or digital, whatever. And it uses AI to grab all of the data from those documents and pushes it right into a digital format that the company can read. The product is called Pixie Docs, in case you're curious. So we targeted several industries that we thought would have a great use for this technology. We reasoned that insurance providers will likely want to use something like this if they're getting bids from other vendors. And of course, they're always trying to keep costs as low as possible when they're replacing things that customers have made claims for. So we started targeting those insurance providers with ads. And several revisions later was sponsored content ads, we were still getting like a 0.2% click through rate, which as you likely know is about half of the benchmark. So I knew we were failing. So we went to go talk to the head of sales and asked for some insights about this industry. Why can't I get click through rates above like .25% He ended up asking a couple prospects. And they told him that they already make all of their vendors enter the bids right into their system. So all of that data is already digitized. So they don't feel that pain point that we saw. That makes perfect sense. But it's something we just couldn't have known without getting to know those prospects better. Let's talk about product market fit. And you can ask yourself here, are people buying your product? Are they happy and satisfied with it? Sometimes, like we've talked about the founder has created this product to solve a pain point. And it's probably one that they felt, but your product market fit is, is it a significant enough pain that people will seek out a product to solve it, or they're willing to pay enough that it's in your best interest to solve that pain point for them. And if you don't have this product market fit, no amount of advertising is going to save it. I feel like in business to consumer, product market fit is oftentimes easier. Think about it, you open a pizza restaurant because everyone needs to eat. And there's a lot of people who live in this area. And my guess is if you took a poll, probably 95% of people would say that they like pizza. Now if you own a pizza restaurant, I'm not saying that this is easy. But you can imagine you have product market fit right out of the gate. This is much harder in business to business. Sometimes it's really hard because we don't have detailed understanding of what your customers are experiencing, especially in different industries. And sometimes founders go and create a solution to a problem they felt. But you find out later, they're the only ones who feel that problem, or they were the only ones who felt it strongly enough that it was worth seeking out a solution for so you may need to validate your product market fit and ask yourself serious questions as a founder, like is it possible I'm the only one who struggles with this particular problem, or so many people feel it, but it's not acute enough that people are willing to open up their wallets to solve. Sometimes your solution is really valuable to those in different industries that you didn't predict. With Pixie Docs from our previous example, for instance, we stumbled across the medical industry. We found that doctors offices were struggling with onboarding new patients. You know, when you go to a doctor and you fill out a bunch of paperwork on a clipboard and hand it to the receptionist, well, then that receptionist has to enter in all that information into the computer and they get backlogged. But then it holds up things like patients getting their prescription. So it's a significant pain point. So we found some great success targeting them. And the founders never would have thought when they were building this product that they were building it for medical practices. Now, I've described a little bit in these examples how we can use LinkedIn Ads to validate the pain points of the business. In this example, with pixie docs, we were targeting multiple industries segmented out as separate campaigns. And that way, when I ran a report inside of Excel, showing general performance by industry, I could look at it and say, wow, there's this one industry that has really low click through rates. And here's this other one that's shining. So that is a way that you can use ads to validate. Once you've found an audience, you can run different messaging against them until you find out what sticks. If you're at a very large company, you may have budget to do actual market research. You can conduct focus groups or customer interviews. If you remember episode 87 when we were talking to Andrew harder at Cisco, he was talking about how he used customer interviews and didn't have to spend significant budget on market research. He just conducted his own. And I think that's super cool. You can send out surveys, you can do these interviews. You can even use social listening platforms to understand what people's pain points are. These are all ways that you could potentially validate. Alright, here's a quick sponsor break, and then we'll dive into how to communicate this value to your potential customers. 13:47 The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. If you're a B2B company and care about getting more sales opportunities with your ideal prospects, then chances are LinkedIn Ads are for you. But the platform isn't easy to use, and can be painfully expensive on the front end. At B2Linked, we've cracked the code to maximizing ROI while minimizing your costs. Our methodology includes building and executing LinkedIn strategies that are customized to your unique needs, and tailored to the way that your B2B consumers buy today. Over the last 12 years, we've worked with some of the largest LinkedIn advertisers in the world, we've spent over $150 million on the platform, and we're official LinkedIn partners. So if you want to generate more sales opportunities from your ideal prospects, consider booking a discovery call at B2Linked.com/apply. We'd absolutely love the opportunity to get to work with you. Alright, let's jump into communicating value. So if we're speaking to the correct audience, but we're not saying what they're going to respond to, we're gonna fail. We need both. We need the correct packed audience, and we need to be saying the right things. So how do you actually learn what they want to hear? And how do you get them to take action? The way you do this is you have to understand your audience. And there's no shortcuts here, you have to understand their pain points, acutely. What keeps them up at night? What words do they use in their vernacular to describe their problem? When you actually know who your customer is, you gained two superhuman ability. Number one, you know how to talk to them. And number two, you know what you can offer them that they'll pay attention to, because it'll help solve their problem. Most of you who are listening are marketers. So I'm going to try to use an example I came up with the if someone targeted you with ads, and they said, we help marketers get more unique loads of their HTML file. Sure, I can interpret what it is they're saying. They're saying that they can get me more unique visitors to the website. Everything in that is technically accurate, but they've entirely lost my trust and credibility, because they didn't use the same language that marketers use and the I'm already comfortable with. If they don't know the terms that I use, do I actually trust them to actually be good at what it is they do? Probably not, that ads gonna feel a lot like spam. So once you actually understand your customer, how do you talk to them? I'm a big fan of Drew Boyd, I got to attend a workshop by him where he walked me through the values framework. I've mentioned Drew on the show before, but he's a marketing professor and a LinkedIn Learning instructor. And he's absolutely phenomenal. He ran me through this exercise that totally blew my mind. He had me get a bunch of sticky notes of different colors, and arrange them all over the wall of a conference room. At the bottom, we started by placing basic product features and spread them way out. Then up above, we listed all of the basic benefits that customers get from each of those features. So for instance, if I were doing this with the iPod, I could have put a sticky note at the bottom that says feature 16 gigabyte hard drive. And of course, the iPod was famous for not putting in their ads, that this has a 16 gigabyte hard drive, therefore you should want it. They understood that people want it for the benefit. Then up above that we list the high level of benefits. We're talking about how these benefits get a little closer to home. In our iPod example, we might say 8,000 of your favorite songs in your pockett. Follow so far? Okay, good. Then at the very top, we listed the values that those high level benefits lend themselves. What value as a person would make you perfect for a product that could provide this high level benefit. So in this example, I could say, my value is I'm a music lover. I value having my music library, everywhere I go. I could do this for all of my features. And then all of the benefits of high level benefits and nailed down what are those common values that my customers have. And now if my job were to write ads for the iPod, I could write a very powerful copy. Because I understand the things that our ICP really values, and I know how my product benefits them. I would highly recommend running through this exercise with your company's features, benefits, and values. You should also realize how important it is that your message coincides with where your customer is, in their journey. If people are just in the very beginning of their journey, understanding your brand, your message is going to be very focused on value proposition. If they're in the consideration phase, though, they're probably asking different questions and feeling different things that your content needs to address. Anytime your ad is just listing benefits, we call it benefit dumping, it's going to come across very much like an ad. But if we can take those benefits and weave them into a story, it's a lot more interesting. People are programmed to pay attention to stories. I think we have to hit on brand positioning, because it's not enough to figure out what value that you're offering to your target audience because your competitors can offer that same value, or at least they can say they can. So you need to clearly articulate how what you provide is different from anything else on the market. And I'm not discounting this because as a business owner, I realized this can be really scary. You'll come up against legitimate thoughts and concerns like, well, if we declare exactly who we're ideally for, will that alienate potential customers and our revenue? Will it turn away some of our current customers? So it's definitely worth sincere thought here. Someone who speaks to positioning very well is someone by the name of April Dunford. We highly recommend checking out her content. And in the show notes, we've linked to an interview that she's done. Okay, so once you understand your brand positioning, and who your ideal customer is and what they care about. Now, you can start crafting offers and remember by my definition, An offer isn't something like a percentage of or a coupon. The offer is what you're offering your prospect in exchange for their attention. So an offer could be anything from read this blog post to buy something now to anything in between. If you want to dive deeper into offers, go back to Episode 10 of the podcast that was all about offers. All right, I've got my last little bit of advice for you on this topic. So make sure you stick around all the way to the end of the episode and I'll share those with you. Okay, I've got the episode resources for you coming right up. So stick around 20:37 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. So you'll want to go down and look at the show notes below. I've listed a link to Drew Boyd's LinkedIn profile, so you can go check him out, follow him there, check out his LinkedIn learning courses. They're insane. We've also linked to an interview that April Dunford did for winter.com called How To Make Any Offering Obviously Awesome. We've also linked to April Dunford LinkedIn profile, so you can go follow all her great content there. If you or someone you know is brand new to LinkedIn advertising, I highly recommend that you share with them my course on LinkedIn Learning all about an introduction to LinkedIn Ads. You'll see the link in the show notes. It is by far the highest quality course at the lowest cost possible. If this is your first time listening, welcome, I would love to invite you to subscribe to the podcast, so you'd never miss another show. But if this is not your first time listening, please do rate and review the podcast, especially on Apple podcasts. Not to guilt trip you or anything here, but we spend hours and hours prepping every one of these episodes and this is all we ask of you is please leave us a review. It's going to help the show in the algorithm so more people get to find out about it. With any questions, suggestions, or corrections reach out to us at podcast at B2Linked..com. Alright, with that being said, hear my last thoughts on this episode. As you're trying to figure out who it is who's your ICP? What do they like? What do they care about? What do they value? And how you're positioned to help them. It might be a little disheartening to realize that there's no guide or completion meter letting you know whether you've done it sufficiently or effectively. And honestly, this process is never complete. You're always learning more about who your audience is, and especially how they're changing. So you have to keep testing and developing. But I do know this for sure. The sooner you get started, the sooner you'll be having a lot more success. I'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

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Putting the FUN in FUNctional Training

Limitless Health

Play Episode Listen Later Mar 14, 2023 24:50

“Functional Training” is a big buzz word in the fitness industry, but what does it mean for YOU and do you need it? In this episode, we talk about what function IS and isn't. We take the fear out of thinking you have to use fancy equipment and do complicated movements. We help you see what is functional for someone else, might not be functional for you. You body, needs and goals are unique. Ultimately, we want to see you feel successful long-term in your body, not just in your training, but in your LIFE. That means variety and adaptability so you can stay consistent through all the ups and downs. Thanks for tuning in for another episode! We want to get to know you! Let's connect! Make sure to join our Facebook Community Hardwired For Health to continue the conversation or on Instagram bejourneystrong or Tracy's Instagram movement.warrior to learn if our Neuro-Hacking Health Success Method is right for you! You can also directly message us at Journeystrong3@gmail.com if you're ready to take the plunge into our custom 1:1 coaching programs. And, if you got some value from this, we want to hear about it, share it with a friend and write a review! It's how more people will get this valuable message! Have questions about how we can serve you in your unique health journey? Make sure to schedule your Free Health Discovery Call where we'll chat about your specific needs. What are we Loving This Week? Tracy has discovered a Propane delivery service!! YES! She grills a lot and nothing is worse than running out of propane or having to go out and exchange the tank. And this propane is the same price than out at the exchange places. So, grab this link to get Your first exchange for $10! Jess loves sitting on the patio at Ajs as part of her health and restoring process. Her fave tea there is the Passion Fruit Black Tea.

You Ever Been Sick Of Your Own Face?

Awkward Moms Club

Play Episode Listen Later Feb 24, 2023 47:00

Digeredoo at AJs, What REALLY happened to Dave Hollis? Trace that "human" hair extension back to the head. I-O-I-O. Crumbl crumbled our hearts this week. D+ at best.

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Valentine's but make it 2/17

Awkward Moms Club

Play Episode Listen Later Feb 17, 2023 52:30

How many times have you seen the titanic? Nuuly and Vegas and is Christia the one to assault Busta Rhymes? Karaoke at AJs. Jake and Ashley's Love Day!

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Fictional Pro Bowl

Third and Inches

Play Episode Listen Later Feb 4, 2023 51:37

We pick an entire pro bowl roster! Let us know which picks you would replace and why it would be AJs linebacker pick. --- Support this podcast: https://podcasters.spotify.com/pod/show/jordan-phillips5/support

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LinkedIn's Audience Network - A Deep Dive with Peter & Lipika - EP 85

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Play Episode Listen Later Jan 27, 2023 28:08

Show Resources Here were the resources we covered in the episode: NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript AJ Wilcox Have you thoroughly tested the LinkedIn Audience Network yet? Some big changes have been made to it recently. And there's a lot to appreciate. Today on the LinkedIn Ads Show, we're diving into the LinkedIn Audience Network. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. AJ Wilcox Hey there LinkedIn Ads fanatics. If you're like me, you've seen the option for enabling LinkedIn Audience Network and sponsored content campaigns for years. Maybe it's something that you've occasionally used, or in some cases, maybe you've always excluded it. Well, LinkedIn recently made big changes to the audience network. And I wanted to bring LinkedIn's product team in to come and talk to us about it. Now we as marketers, we seem to always be shortening things to acronyms. I've called the LinkedIn Audience Network LAN for lots of years. And in this episode, we mostly refer to it by its full name, but don't be confused. It's the same option that I've talked about in the past. Now, Peter Turner was one of the product people at LinkedIn for lots of years. And I've gotten to interface with him for a long time, as he's worked on many different projects. And as I wanted to have an episode all about the LinkedIn Audience Network, of course, I knew he was all over it. And I wanted to make sure we brought him on. And he introduced me to Lipika Gimmler, who's also over it. And so we're trying to kind of dual interview approach. So I hope you like hearing from both Peter and Lipika. AJ Wilcox I wanted to give a shout out to Rob Baijens from the Netherlands. And Rob I'm sorry if I butchered your last name. But he left a review on the podcast and he said, "100% the LinkedIn go to podcast five stars love AJs podcast, he gives so much insights, updates, and inspiration when it comes to LinkedIn advertising and more. What I especially like is not only his guru level expertise, although he is a LinkedIn guru, but the AJ also tells the audience when he simply doesn't know yet asking the audience to share their thoughts. This makes his podcast 100% authentic. I want to apologize to AJ for not taking the time until now to give him the five star review he deserves", with a little smiley face. "AJ, please keep up the good work as you bring so much value to the LinkedIn community. All the best Rob Baijens, the Netherlands." Rob, I don't care how long you waited. I'm so grateful that you left this review. I do try really hard to be truthful when there is something I just don't know or don't have enough data on. So I'm glad you picked up on that. I do have an ego. I don't like to admit when I don't know something, but I try really hard for you guys. Thanks so much for heeding the call when I asked for reviews. So thank you. And of course everyone else, please do follow Rob's lead here and go and leave a review as well. As a reminder, make sure you go back and listen to episode 83. It was the holiday ad Performance Report. We've had about 35 man hours go into producing that episode and the report. If you skip that episode, do go back and listen to it. Okay, without further ado, let's go ahead and jump into the interview. AJ Wilcox All right, Lipika and Peter, I'm so excited to have you guys here. Lipika, let's start with you. Tell us about yourself and what you do at LinkedIn. Lipika Gimmler Hey, AJ, my name is Lipika. And I'm a product marketing manager at LinkedIn. And I work on the LinkedIn Audience Network. And I typically sit at the intersection of our product build and our go to market teams, really helping in the formulation of product value propositions as well as partnering with our product teams in continuing to build meaningful solutions for our customers. AJ Wilcox Fantastic. And, Peter, same question to you. Peter Turner Hey AJ, great to be here. I've been at LinkedIn for a little over six years now. I've had a variety of roles focused on different partnership programs. Throughout this time, one of those programs has been the LinkedIn Audience Network. And I've been a part of the growth of LinkedIn Audience Network from its founding. And now my team looks after the partnerships and ecosystem strategy necessary to keep growing the value we create for marketers. AJ Wilcox That's awesome, Peter, as long as I can remember you and I've been talking about the LinkedIn Audience Network. The impetus for this whole interview was I haven't had an episode about the LinkedIn Audience Network. And I've always been telling myself as soon as I can have Peter on that's when we're going to have an episode. So this is the culmination of that. Really excited to have both you and Lipika here. Well, I think we need to start out with just a general definition here. What is the LinkedIn Audience Network? I'd love for you to tell us even more about how it works, what it's used for? How we see it within campaign manager. Lipika Gimmler Yeah, absolutely. So in a nutshell, the way we describe the LinkedIn Audience Network is that it's a placement available within LinkedIn suite of advertising products. So it essentially enables our advertisers to reach their targeted professional audiences at scale across a network of vetted publishers really to maximize their advertising outcomes. So by leveraging the LinkedIn Audience Network, what advertisers can do is number one, they can extend the reach of their sponsored content campaigns, to LinkedIn professionals who happen to be active on trusted third party apps and sites and advertisers are also able to boost campaign performance across full funnel objectives. So by leveraging the LinkedIn Audience Network, they can achieve better return on adspend and improve their marketing outcomes by really activating their campaigns across both the LinkedIn feed and the LinkedIn Audience Network. So it really is a powerful, powerful tool that should be considered by advertisers who want to really expand the scale of their B2B campaigns. AJ Wilcox And I love the audience network for the exact reason. When we're just advertising on LinkedIn, it almost feels like we're bidding on someone and we're waiting for them to come back to LinkedIn. But through the LinkedIn Audience Network, we're able to reach those exact right professionals, with the right targeting pretty much all the way across the web. So I'm a big fan. Lipika Gimmler Yep, absolutely. And that's exactly what the product was designed to do is to really work in partnership with a LinkedIn feed to help our advertisers ultimately reach their intended audiences across the touchpoints that matter whether that's on the platform, or whether that's off the platform. So it really is a fantastic tool to consider experimenting with. AJ Wilcox Perfect. And Peter, tell us about how LinkedIn decided who would be a great publisher to partner with on the audience now? Peter Turner Well, first, we couldn't have an audience network without publishers. And so we're deeply grateful for our publishers and the role they play. Our publisher partners strategy is one that is deeply rooted in our principles provide value to our B2B marketers. And we do this by extending campaign scale and reach while helping ensure that their brand messages appear in safe environments. We look at both quantitative data like the relative level of invalid traffic on a publisher as well as more qualitative reviews of their ad experience and ad load. We prioritize publishers that we know to be spaces where our professional audiences are present and engaged, and we have checks and balances in place to bid on quality inventory. Because brand safety is incredibly important to our advertisers and to us, we work with leading partners like DoubleVerify, Integral Ad Science, and Pixelate to help protect marketer campaigns. AJ Wilcox And what I love about this is it seems like every ad platform who has an audience network, the general feel is it's going to be a lower quality network. But I've never felt that with LinkedIn, it always feels like there's premium placements. And I would imagine that you're probably to thank for that. Peter Turner Just like with LinkedIn, we take brand safety very seriously and want to make sure that marketers can trust coming off LinkedIn as much as they trust running from their campaigns on LinkedIn. AJ Wilcox Most of us know that the various display networks out there for digital marketers are commonly regarded as being low quality. So how is the LinkedIn Audience Network different from the Google Display Network? And Facebook's Audience Network? Lipika Gimmler Yeah, that's a great question. And to really summarize it succinctly, the LinkedIn Audience Network is truly designed and built differently from other audience networks, as it's ultimately rooted in enabling our advertisers to reach highly coveted professional audiences and engage b2b decision makers across the touchpoints that matter, and do so at scale. So we consider our audience network to actually be a core part of our ad placement offering. So it's considered to be a truly vetted product from both a performance standpoint and from a brand safety standpoint, as Peter alluded to, so advertisers who are looking for ways to further scale their campaign and engage with their target professional audience across the surfaces that matter, find a lot of value in leveraging our audience network, as we've had studies show that marketers can achieve up to nine times more monthly touch points to reaching LinkedIn members who tend to be more active on our audience network. This is definitely something that really does set us apart from other audience networks. And we've also invested a lot in making sure that we reach and target the right audience through integrations to third party supply sources, and bolstering our audience graph. And of course, doing so safely with leading brand safety and suitability solutions through the partners that Peter mentioned as well. DoubleVerify being one of the most recent partnerships that we've forged in the past quarter, Peter Turner AJ, we found that advertisers achieve better return on adspend improve marketing outcomes by by asking their campaigns both on LinkedIn on instant work, and alongside the LinkedIn feed. Advertisers see an estimated cost per 1000 impressions reduced by 47%. And 63%, lower cost per conversions when leveraging the Audience Network. AJ Wilcox And that makes perfect sense to me. This is the right people seeing your message more often. in more places. I like to use this thought idea of like, what makes you cool in high school? Is it one friend who tells 1000 people that you're cool, or is it 1000 different people saying that you're cool. We know what drives popularity, and its multiple sources. I really see that as being one of the the big ways that the LinkedIn Audience Network helps our campaigns. Peter Turner We help LinkedIn marketers be cool. I like that. AJ Wilcox Yeah, exactly. So speaking of cool, what are some of the ways that marketers are using the LinkedIn Audience Network? If you want to share any like cool case studies or what people are doing? That has been really exciting? Lipika Gimmler Yeah, absolutely. So we've actually seen some remarkable case studies of customers leveraging LinkedIn Audience Network for very various use cases such as brand awareness being one that comes top of mind. So an example is a leading technology company that works with LinkedIn primarily because of our zero party and our first party data. So just double clicking into what those terms mean specifically. So zero party data is anything that our members willingly provide us via their LinkedIn profile information. So this is publicly available information that they have on their LinkedIn profile and updated continuously. Whereas first party data is what we can then derive from user behavior on the platform. So an example of this would be engagement data. So this customer in question that leveraged LinkedIn Audience Network for brand awareness, actually leveraged it for a very specific use case, which was Account Based Marketing. So they leveraged our audience network to really reach hard to find strategic members of the buying committee, and were ultimately able to see a 58% decline in CPM or cost per 1000 impressions, and saw 151% increase in their ability to reach CXOs, which was a core audience segment that they were looking to target. Similarly, we've also seen advertisers leverage the LinkedIn Audience Network for consideration campaigns. So here, an example that comes to mind is a client who leveraged the LinkedIn Audience Network to lower cost per clicks by about 65%. And saw an uptick in click through rates by about 90%. And we have another client who saw 2.2 times higher video view through rate, and 2.5 times higher video completion rate and 64%, lower cost per view. So as you can tell from a lot of these examples, the LinkedIn Audience Network is really great for full funnel objectives. So well, brand awareness is sort of an obvious use case for advertisers to use our audience network for we've also seen a lot of our clients use it for consideration and bottom of funnel campaigns as well. Lipika Gimmler We also as a team recently figured out that the LinkedIn Audience Network, if you're using the single image ad placement, you can build your single image ad retargeting audience very quickly. So those are some of the great things I hear you loud and clear for the results that you've seen across these other clients. Peter, what about you? Peter Turner Yeah, you know, it's not just for branding. As Lipika talked about, AJ, we've all seen customers leveraging LinkedIn Audience Network for bottom funnel objectives as well. I didn't get to work with our customers as much. But these examples are so impressive, this one sticks out to me. There was a client who's a leading provider of business cloud communications, who use the audience can work as a way to help their team connect the brand initiatives to business outcomes and saw 65% Lower CPMs while driving 93 times more conversions from CTOs the audience that mattered most to them. And another interesting use case we've seen recently is one in APAC, where an agency client enabled LinkedIn Audience Network for their branding campaign and then built a retargeting campaign afterwards, to retarget audience reach via LinkedIn on instant work enabled campaigns via Legion forms. And they saw a 2x increase in Legion form converts as a result. It's kind of like that example you were talking about AJ building that retargeting audience from a LinkedIn Audience Network campaign. AJ Wilcox We were so excited when we found out that the audience network could build your retargeting audience. I mean, anytime we're going after an audience on LinkedIn, you have to have a minimum of 300 people. It can take a while to build a retargeting audience and 300 people, but it built very quickly on the audience. So I think that's way cool. Here's a quick sponsor break and then we'll dive into the rest of the interview. The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. AJ Wilcox If you're a B2B company and care about getting more sales opportunities with your ideal prospects, then chances are LinkedIn Ads are for you. But the platform isn't easy to use, and can be painfully expensive on the front end. At B2Linked, we've cracked the code to maximizing ROI, while minimizing costs. Our methodology includes building and executing LinkedIn Ads strategies customized to your unique needs and tailored to the way that B2B consumers buy today. Over the last 11 years, we've worked with some of the largest LinkedIn Ad spenders in the world, we've spent over $150 million on the platform, and we're official LinkedIn partners. If you want to generate more sales opportunities with your ideal prospects, book a discovery call today at B2Linked.com/apply. We'd absolutely love the opportunity to get to work with you. Alright, let's go ahead and jump back into the interview. AJ Wilcox So what some of the work that goes behind the scenes and ensuring that LinkedIn's Audience Network is brand safe, and that advertisers have the controls that they need. Peter Turner AJ, this is one of my favorite questions and one that you know, we spend a lot of time at LinkedIn, a lot of work goes on behind the scenes. So at its core, we want to make sure that marketers feel really confident running off LinkedIn just as much as they do on LinkedIn. And we continuously work to uphold LinkedIn brand safety standards, across both the feed and the Audience Network. There's both manual and automated brand safety checks that we perform as a team. And we partner with industry leaders, such as iOS, DoubleVerify and Pixelate to filter out low quality inventory across the network. And we also have an in house team that manually invests and audits publishers regularly, to make sure that we're prioritizing publishers based on performance and audience engagement to maintain the quality of a network. This is core to what we deliver for our marketers, and really important for my team to get right. Lipika Gimmler Yeah, and in addition to all of the fantastic under the hood protections that Peter mentioned that essentially come out of the box with a LinkedIn Audience Network, something that we're really, really excited to announce, the launch of this quarter is a brand new brand safety hub, where an advertiser can actually design their own brand safety guardrails to reach their desired professional audiences across third party apps and sites, while still remaining aligned with their brand safety needs. So with this new brand safety hub that we've launched, what people can essentially do is number one, they can download and review the entire list of publishers that make up the LinkedIn Audience Network. So as to, you know, take a look at them and ensure there's transparency into what makes up our audience network. In addition to this, they can also create an upload, custom allow lists and custom block lists to be very specific in identifying the publishers that they want their brand messages to appear on. And finally, we also have introduced a new feature where advertisers can now import and apply their own DoubleVerify powered authentic brand suitability and custom contextual targeting profiles to the LinkedIn Audience Network campaigns. So this is a brand new partnership that we've forged with an industry leader like DoubleVerify. So it's a pretty fantastic new feature that can be leveraged by advertisers who use DV in their campaigns. So in addition to all of these new features, we also have category blocking, which essentially leverages tech lab content taxonomy categories, at the campaign level. So a ton of customization, a ton of manual controls that our advertisers can apply in setting up their brand safety guardrails is what they can look forward to, in addition to the automated checks that are already in place within the product. AJ Wilcox Lipika, I have to say, I'm a huge fan of the new brand safety hub. Some of the initial exploration that we did, as soon as we found out that we could upload our own targeting and block lists, we thought, well, hey, what if we started showing ads just to apps, maybe for something like a mobile app? Or what if we blocked apps and just showed to publishers, and we wouldn't have had that level of control without the brand safety hub. So props to you guys for releasing that. That was a really cool release. Lipika Gimmler Yeah, absolutely. It was something that was a top asked by a lot of our customers. And we're really, really excited to be able to bring them to life and encourage anybody and everybody who is sort of on the edge of wanting to test out the LinkedIn Audience Network to kind of give it a go and see how it works out for them from a brand safety perspective, specifically, and obviously, feedback is always welcome. AJ Wilcox So Lipika, I know this is kind of your wheelhouse. I'm curious to ask about what the future of the LinkedIn Audience Network looks like. Lipika Gimmler Yeah, absolutely. So the future for the LinkedIn Audience Network is absolutely bright. And our teams are consistently working to introduce new ad formats and ad placements that are exclusive to the LinkedIn Audience Network. As I mentioned, prior LinkedIn Audience Network is considered to be a core part of our advertising solution. So there's a lot of investment from an r&d perspective, and a lot of investment in terms of really soliciting what our customers are looking for, in terms of what's going to bring them value. So we really are looking to further fortify LinkedIn as a whole as the B2B marketing partner of choice for brands and agencies and the LinkedIn Audience Network is a key component to how we're going to get there. So we're really excited to what's in development. But at this point, there's a lot of under the hood work that's being done. But we're happy to share more about it in the coming months, hopefully, on a future episode that we might be able to guest on again with yourself, AJ, AJ Wilcox Perfect. Well, we'd sure love to have you back for any new developments. That'd be fantastic. Always. So excited to see how fast LinkedIn is moving at coming out with new features, and especially around the LinkedIn Audience Network, I've noticed, I'll be inside of campaign manager and just see something new and go, wow, I didn't even know they were working on that, especially like the brand safety hub, those awesome. We had an episode several back about the cookieapocalypse that's happening. I'm curious how the cookieapocalypse is affecting the LinkedIn Audience Network, especially after chrome stops respecting third party cookies. What can we expect? Lipika Gimmler Yeah, that's really great and a very timely question, because it's definitely top of mind for a lot of folks in our industry. And this is one that our team has really been focused on for the past few quarters to address and to find meaningful solutions for. Ultimately, it boils down to the fact that the LinkedIn Audience Network, again, is truly an extension of LinkedIn, with the anchoring feature being LinkedIn's zero and first party data, our targeting data, that is really second to none when it comes to professional audience targeting. So along with these deterministic data assets, we rely on our proprietary privacy enhancing group identity solution, which essentially leverages LinkedIn first party data to group members based on shared professional attributes. So examples of this could be title or seniority. And this essentially enables us to reach professionals at scale through our first party data and not individual trackers. So we've truly think that B2B can be better served by using group level, and other privacy enhancing solutions that are rooted in this proprietary first party professional data. And with our audience network, advertisers can harness the power of LinkedIn's targeting to really accelerate their marketing outcomes across a network of vetted publishers where their audience is engaging the most. And they're able to do so while enhancing member privacy in an evolving identity landscape. So the investments we're making across LinkedIn within this particular space is definitely being bolstered within the LinkedIn Audience Network as well. AJ Wilcox Perfect. So it doesn't sound like we should be afraid of cookieapocalypse happening, it's not going to shut the LinkedIn Audience Network down. Lipika Gimmler Not at all it is in fact being thought of at the forefront of all of this innovation. So you know, we'd recommend we encourage our advertisers to leverage the Audience Network to really reach their audiences at scale, because it's not something we're necessarily afraid of at this point, but we're actually thriving in the current environment. AJ Wilcox Beautiful to hear. So as we are turning on LinkedIn Audience Network campaigns, and we've been testing them quite a bit, we've noticed that when you turn something on, it's going to react in the auction slightly differently. So I love to ask, like, how does the LinkedIn Audience Network interact within the auction for LinkedIn traffic? How might you scope the right balance of ensuring that you have as much traffic going towards on network as LinkedIn Audience Network? Peter Turner So at LinkedIn, we work to maximize marketing outcomes for all of our customers across all the available placements we have. It's really based on what they're trying to achieve a scale. So our platform algorithms work to show brand messages across both feed and LinkedIn Audience Network that match an average professional target audience first, and then based on the campaigns objective second, and, and at the same time, while considering their budget in bid type. And again, the priority is to drive you know maximum key results, as per their objectives at the lowest cost. And this ultimately decides how impressions are split across the LinkedIn Audience Network and our feed, as our ad platform behaves in a placement agnostic matter, and considers all available placements at par with each other. This also helps ensure that advertising on LinkedIn is seamless and data driven, while being anchored in our robust and proprietary professional audience graph for member interactions with LinkedIn. One suggestion for advertisers, as I'm thinking about the problem presented, you know, prefer testing and monitoring a campaign or forums across, you know, the LinkedIn Audience Network and their feed distinctly would be to run parallel AB campaigns, one with LinkedIn audience network enabled and one without while mimicking the exact same campaign parameters. This way we can assume that 90% of LinkedIn Audience Network enabled campaigns will deliver on LinkedIn Audience Network, while the other would be pure feed campaigns, and better the chance of reaching professionals across both the feed and LinkedIn Audience Network semi-equally. AJ Wilcox And that's exactly what I'd recommend to because you can't run just a LinkedIn Audience Network campaign. So duplicating both campaigns having one set to do the LinkedIn Audience Network, the other set to be LinkedIn only. That's a great way of AB testing the campaigns, so I'm a fan of that approach. All right, so final question for both of you. What are you both professionally and personally most excited for right now or this year. Lipika Gimmler Yeah, I'm personally really excited to see more B2B marketers leveraging the LinkedIn Audience Network and finding interesting use cases for it in their marketing campaigns. A ton of times we connect, when we connect with our advertisers, we find use cases that we hadn't even thought about in the first place. So it's really, really engaging for us to connect with our clients and learn about how they're utilizing the audience network within their toolkit. And there are so many learnings that are to be had by experimenting with the LinkedIn Audience Network and unlocking test budgets for it. So I'd really encourage all of the marketers who are tuning into this episode to connect with your LinkedIn account team, and explore ways by which you can expand the possibilities of what can be accomplished by tapping into, you know, LinkedIn and the LinkedIn Audience Network to achieve your B2B marketing dreams and ambitions. AJ Wilcox Love that. And, Peter, same question to you. Peter Turner This is a fun one for me. So I've got two young boys at home, one and three. And so I'm getting a ton of energy and excitement, watching them learn and grow. And as much as I think about my work at LinkedIn, and specifically on the Audience Network, I spent a lot of time reading about parenting, and how to raise kind kids, and connect it back. That multi dimensional sense of who we all are, is really the key to LinkedIn Audience Network, I spend a lot of time on LinkedIn, but I also spend time elsewhere. And the value that the audience member creates is for marketers to reach me in multiple ways. And I'm very excited about that. AJ Wilcox I'm excited to hear congratulations on being an amazing parent who cares, and is trying to raise kind of children. That's awesome. This kind of concludes the questions I had, do either of you have anything else that you want to add? Lipika Gimmler At this point? Not really, I think this was a fantastic opportunity to really connect with your audience and to chat with you, AJ about, you know, what the foundational concepts are that the LinkedIn Audience Network was founded upon, and just all of the excitement that we have for what's to come. So we're really grateful for the opportunity and the time here, and we hope to come back and share more about, you know, the product roadmap, and maybe talk with customers and learn more about some of the use cases that are using the audience network for so again, appreciate the chance to chat today. Peter Turner And AJ, from mindset, you know, like the open to it, we've known each other for six or so years now working across, you know, various solutions at LinkedIn. And it's great to be on the podcast, and thank you for all you do to champion you know, and and support that LinkedIn marketer. It's not unusual for me to have a question about how to run a LinkedIn ad campaign and think to ask you first, and so I really think of you as an expert on what you do. And so thank you for the time today. AJ Wilcox Well, thank you, Peter. Thank you Lipika! Grateful that you would come and share so deeply with us and answer all my terrible questions. So much appreciate it! And have a great rest of your day. Lipika Gimmler Thank you. Thank you. AJ Wilcox I've got the episode resources for you coming right up. So stick around. Thank you for listening to the LinkedIn Ads show. Hungry for more? AJ Wilcox, take it away. AJ Wilcox Alright! I hope you enjoyed the interview. I wanted to walk you through some great resources we've got for you. If you're looking to learn more about LinkedIn Ads, look no further than the course that I did on LinkedIn Learning all about LinkedIn Ads. You'll find the link in the show notes below. It is by far the most detailed, the least expensive, and the highest production value course out there, so check it out. If this is the first episode you've heard, congratulations, we're excited that you found us. Make sure to hit that subscribe button on whatever podcast player you're listening to. We'd love to have you back next week. But if this is not your first time listening, I would ask you please do leave us a review. Most of these reviews are done in the Apple podcasts section, but if you have anywhere else that will let you leave a review, please do. It truly means a lot to me. With any questions, suggestions, or corrections, reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. We're cheering you on in your LinkedIn Ads initiatives.

Dagon, a story about a man who sees too much.

Mythologicast

Play Episode Listen Later Jan 11, 2023 68:13

Today we talk about some exciting life updates on AJs side, then we get into a story about a man and what he goes through out on the sea. But, do you think he actually saw it all? Give it a listen and let us know what you thought here! https://linktr.ee/Mythologicast

sees dagon ajs

3X Cash Flow with 3 Easy Moves: Contractor Evolution

Paint ED Podcast

Play Episode Listen Later Dec 14, 2022 46:07

Invest in educating yourself first. Let's say that I give you a challenge. I tell you that you need to triple revenue in your business in 1 year…and if you can't, I get to take it from you. You're probably already thinking, “How do I ramp up EVERYTHING by 3X? It's TOO MUCH.” Yeah…maybe you could pull it off, but it wouldn't be easy…or fun. Okay pause. Now, what if I told you that there's a way to accomplish your 3x revenue growth simply by moving 3 VERY SPECIFIC levers forward by 5%,10%, and 20%. That's it. Just the 3. Nothing else. And the lever you need to push by 20% can be moved overnight by sending 1 email with guaranteed results. It's not a pipe dream. When you see it and you run the math you realize it's entirely possible. It will blow your mind how easy it can be. Meaghan Likes, a Home Service Company owner and Certified Public Accountant figured this magic formula out and shares it with us in this episode of Contractor Evolution. Would you like to know what the 3 levers are? Then watch this week's episode. Episode Highlights: - The real reason so many entrepreneurs avoid talking to their accountants and how to approach your accounting in a new mindset - Why tracking Average Job Size (AJS) is so important and how to increase your AJS overnight - How much you need to be raising your prices, when to do it, and why you should feel ZERO guilt about it - If you have a poor Sales Ratio here's what you can change in your customer experience that often corrects the problem - The most common reason for high lead slippage, and how to train your team to reduce it in a day - How to easily 3x your company revenue in a year with 3 simple moves in AJS, Sales Ratio, and Lead Slippage. Watch the episode on PCA Overdrive PCA Overdrive is free for members. Not a member? Try our 7-day free trial. Download the app on the Apple Store or Google Play. Become a PCA member

82. 3 No-Nonsense KPI's For Contractors Who Like Making Money - Meaghan Likes

likes making money contractors certified public accountants 3x no nonsense ajs breakthrough academy

Play Episode Listen Later Nov 17, 2022 44:41

To apply to Breakthrough Academy click here: https://trybta.com/PCEP82 To download the pricing calculator, click here: https://www.bookkeepingacademyonline.com/pricing-calculator Other Links Mentioned In This Podcast: https://likesaccounting.com/ https://www.bookkeepingacademyonline.com/ https://jefflikescleanwindows.com/ http://profitstofreedom.com/ http://adminbootcampadventure.com/ Let's say that I give you a challenge. I tell you that you need to triple revenue in your business in 1 year…and if you can't, I get to take it from you. You're probably already thinking, “How do I ramp up EVERYTHING by 3X? It's TOO MUCH.” Yeah…maybe you could pull it off, but it wouldn't be easy…or fun. Okay pause. Now what if I told you that there's a way to accomplish your 3x revenue growth simply by moving 3 VERY SPECIFIC levers forward by 5%,10% and 20%. That's it. Just the 3. Nothing else. And the lever you need to push by 20% can be moved overnight by sending 1 email with guaranteed results. It's not a pipe dream. When you see it and you run the math you realize it's entirely possible. It will blow your mind how easy it can be. Meaghan Likes, a Home Service Company owner and Certified Public Accountant figured this magic formula out and shares it with us in this episode of Contractor Evolution. Would you like to know what the 3 levers are? Then listen to this full episode for all the details. Episode Highlights: The real reason so many entrepreneurs avoid talking to their accountants and how to approach your accounting in a new mindset Why tracking Average Job Size (AJS) is so important and how to increase your AJS overnight How much you need to be raising your prices, when to do it, and why you should feel ZERO guilt about it If you have a poor Sales Ratio here's what you can change in your customer experience that often corrects the problem The most common reason for high lead slippage, and how to train your team to reduce it in a day How to easily 3x your company revenue in a year with 3 simple moves in AJS, Sales Ratio, and Lead Slippage. See omnystudio.com/listener for privacy information.

82. 3 No-Nonsense KPI's For Contractors Who Like Making Money - Meaghan Likes

likes making money contractors certified public accountants 3x no nonsense ajs breakthrough academy

Play Episode Listen Later Nov 16, 2022 44:41

Mushroom Kingdom Here WEEE Come

The Bait Buffet

Play Episode Listen Later Oct 11, 2022 60:23

AJs back in the hot seat as we eagerly await Mason's return

mushrooms mushroom kingdom weee ajs

AJ Bouye | NFL Cornerback: UNDRAFTED TO PRO BOWL, PUTTING IN THE WORK, THE BEST ARE COMFORTABLE WITH ADVERSITY, RECOVERY & PREGAME STRATEGIES, STAYING IN TOUCH WITH YOUR GOALS,

Chasing Edges

Play Episode Listen Later Sep 26, 2022 47:57

AJ Bouye is a Pro-Bowl NFL Cornerback, he has spent time with the Jacksonville Jaguaurs, Denver Broncos, and Carolina Panthers after spending his first 4 years with Houston Texans where he was signed out of University of Central Florida as an undrafted free agent. On the podcast AJ dives into his mindset that drove him from undrafted free agent to earning a spot in the Pro Bowl in 2017. He talks on how handling mess ups are a marker of the greats in the game and the veterans he has learned from. AJ emphasizes staying close and in touch with your goals on and off the field, he does this in his morning routine The conversation then breaks into what would be his and Brian's advice to high school athletes, their best practices for recovery and performance preparation, the difference between NFL locker room cultures, and the pod finishes with a few stories and what he's learned from his time as part of an incredible cornerback duo Jalen Ramsey. Hope you enjoy!If you vibe with the podcast, please rate and review the boys!AJ BOUYE PODCAST NOTES0:30 Unknowing Mentorship1:30 Reading Books in between meetings2:00 Learning from veterans2:15 Learning outside of football2:50 Balance of life outside of sport3:30 Football is all known5:00 It's okay to not be an athlete, doesn't take away athleticism6:10 Learning to learn again*6:45 Vision, realigning vision, staying in touch with your goals7:15 Maintain structure for success8:20 Purpose9:23 You're not fine, are you the same person better in 5 years?*9:47 Measuring life in capability11:07 Learning from Jonathan Joseph, Kareem Jackson, JJ Watt12:35 Help and support are not yours to keep13:00 Adding value to teammates *13:54 Dealing with set backs, afraid of failure14:14 Appreciative of failure, be comfortable with mess ups15:27 Never going to master the game, forever a student15:45 Failure is part of game, there is no perfect18:15 Best athletes comfortable being uncomfortable18:26 Learning new things, put in the work19:57 Most important thing for high schoolers to improve performance?20:29 Training attention vs distraction Rant24:35 How to teach kids that social media likes hold no value25:50 Meaning, attaching meaning26:54 Don't waste 9-5 of time27:45 Creating and using time to get where you want to be31:14 AJs best recovery tactics31:45 Hydration32:15 Dry needling32:30 Prehab33:10 Steam Room, Exercises33:45 The bests prepare their job34:14 Firing Pattern, firing inside out, feet active35:00 Flying in doctors to invest in your health*35:40 Lebron James spending on his body, reinvest back into your business (your body)36:30 Trying to get your legs back36:40 Chef, importance of nutrition37:05 Hyperbaric Chamber37:15 Sauna, help mitigate heart problems in African American community39:00 Curiosity of High Performance*39:25 Massage before Chiro, order of operations40:27 Difference between culture Jaguars and Texans41:45 More walk thrus, more mental reps42:00 Coaching is a separator42:50 Jalen Ramsey's Process44:25 The separator's between the ears, confidence included44:50 Fury vs Wilder*45:10 Energy Conservation in Pregame routine

S.2 Ep.35 Oakland Hills, Meadowbrook & AJs Wedding

dm weddings slater presidents cup meadowbrook ajs oakland hills

Play Episode Listen Later Sep 23, 2022 48:24

Slater and Ryan catch up after a few long weeks. They dive into Slater's outing at Oakland Hills South Course, his Fried Egg Podcast outing at Meadowbrook and his golf in Florida. They talk about Co-Host AJs wedding this past weekend and dive into Day 1 of The Presidents Cup. Oh and there will be plays on football, etc! Also, Congrats to AJ and Erin the Kazyak's on their wedding! Instagram: @100_keepitunder Twitter: @100_keepitunder Email: 100keepitunder@gmail.com GO listen! Rate, review, subscribe, follow, like, save, DM, email and for AJs sake... Keep It Under 100

Understanding the LinkedIn Ads auction system so you can get lower costs and better ad performance - Ep 72

Boogie Man Channel - Up All Night with the Boogie Man Podcast:

Play Episode Listen Later Sep 22, 2022 28:59

Show Resources Here were the resources we covered in the episode: Episode 59 LinkedIn's auction Campaign Quality Scores for Sponsored Content Help Article LI's Privacy Centric Explanations - really interesting to understand LI's direction towards privacy Episode Six NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript I win auctions every day. No, I'm not an eBay addict. I'm a LinkedIn advertiser. We're talking about how to win the ad auction on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there, LinkedIn Ads fanatics! LinkedIn's ad auction is confusing to advertisers because it's so opaque. And you don't quite know what's going on in the background. If you're looking to improve the performance of your ads, though, you'll definitely want to understand what's going on behind that curtain. So on today's episode, we're going to do a deep dive into the ad auction. First of all, some great stuff in the news. I found a resource that LinkedIn released called the professional identity resources for LinkedIn advertisers, I've gone ahead and link that down below in the show notes so you can check it out. But basically, it's a download of how LinkedIn is looking at, and thinking about privacy concerns. And it's really helpful to understand the direction that LinkedIn is moving with things like conversion tracking, and some of the things we've seen recently like with reach being taken away. So if that's interesting to you definitely go check that article out, there's quite a few things there. I was also able to attend the meeting for LinkedIn API partners and we got a bit of a roadmap update, which was really exciting. Usually, LinkedIn likes to keep their advances that are on the platform up to date with what's happening on the API as well. So if you happen to use LinkedIn API in any way, like if you're using a partner of LinkedIn, that helps you at all with what you're doing inside of campaign manager, then you might notice this kind of functionality coming out. What they talked about, that I got especially excited about were dynamic UTM parameters. And it looks like these are going to be available in LinkedIn API first, and then we'll eventually get them inside of the dashboard. So for those of you who are already advertising on Facebook, and you love how you can create the same ad once, but in every campaign, or every ad set that you run it in, you can have different UTM parameters running to it, we're eventually going to have that on LinkedIn as well. I'm a huge fan of this. I've been asking for it for years, they also talked about how offline conversions are coming. And I've got this inside of my campaign manager dashboard so it's available on the UI to me now, I don't know if it's available to everyone yet. But we know it's probably coming to the API soon. So you might be able to use a different partner program to help you with something like these tying offline conversions back to your adspend. 2:39 So let's talk about offline conversions. It's a little bit limited in the way that LinkedIn is doing it. But you'll understand why. Imagine that you're advertising and then one of your ads turns out later to generate a sale. What you can then do is send that list of email addresses of those people who've become your customer back to LinkedIn. And then LinkedIn will take that and match it up to that same user if they're able to find that same email address attached to a user and figure out which campaign which ad they initially clicked on. And then they'll be able to do that attribution. The obvious weakness here, though, is that LinkedIn knows personal email addresses, because that's how we log in and sign up for LinkedIn. And if you close a customer off of LinkedIn Ads, they're probably going to end up giving you their professional email. So let's say if LinkedIn only understands 50% of email addresses, that's still cool to have these offline conversions being tied up in the platform. So I'm excited about the functionality, but just realizing it's not going to be fully complete. There was also some new development around DMP segments coming out with the API. So that could end up being interesting. If there are those of you who are using DMPs. Going a different direction here. One of LinkedIn engineers reached out to me with a really interesting ask. She said, she's working on the accessibility features for campaign manager, and that she's searching for some LinkedIn users who might actually utilize those accessibility features. So maybe it's someone who is vision impaired. And they're using things like a screen reader, or utilizing the alt text of images, when either creating or consuming different ads. She would love to have a brief chat with them over zoom or over the phone and share some takeaways with their engineers as they're trying to make their accessibility features better. So I'm calling on all of you. Do you know anyone who builds ads who uses any of those accessibility features? Maybe because their vision impaired or for some other reason? If so, please reach out to us at Podcast@B2Linked.com and I'd love to introduce you to Carol. We reported a few weeks ago that LinkedIn is now only reporting on some averages for reach and frequency. And we're no longer getting those accurate counts. It was done so suddenly that I think there was a lot of advertiser blowback. And so LinkedIn appears to have reverted this change, but the bad news is, it's likely still going to be averaged again in the future. But at least for now we have the raw numbers. So go ahead and use them for whatever they're worth. But know that we're probably going to lose them again soon here in the future. 5:13 I have a really cool announcement. I'm actually getting married this week. And so I'm very excited. It's gonna be fun. We're gonna go on a cruise for honeymoon. The bad news to you is that I may end up skipping a couple of weeks of episodes, but I promise I'll be back as soon as I can. I wanted to highlight a review that came in from Maggie Mulholland one of our friends, actually, who works at LinkedIn. She said, "Great resource! Such a time worthy listen for anyone in the industry. AJ brings an honest and well rounded take on all things LinkedIn." Maggie, thanks so much for sharing that. I do try really hard to have it be an honest and well rounded take. I do hope we're not ruffling any feathers at LinkedIn when we talk about some of the products the way that we do. But I also hope that the praise that we keep on the platform also comes across as intended as well. So thanks, Maggie, great to have you as a listener. 6:01 Alright, so now to the topic at hand about the LinkedIn ads auction, let's hit it. First, we have to ask ourselves, what is an auction. Put simply, LinkedIn has a limited number of ad impressions that it can show to any given user. And there are obviously quite a few companies who would love to show an ad to any of these users. So LinkedIn, just like all the other major ad platforms, especially like Google and Facebook, it holds an internal auction to decide which advertisers ad to show to any individual during the day. This was a concept that I believe was pioneered by Google early on with Google AdWords, that's now Google Ads. And it's a really genius way of maximizing the profit of any individual user on the platform. So let's talk about how it works. Let's say you and I both want to reach the same audience member on LinkedIn. And let's say I'm willing to pay $8 for a click, but you're willing to pay $10 per click. We would naturally assume that LinkedIn would look at it and say, Oh, that person is willing to pay $10 A click that's $2. More for a click than Aj is. Let's show their ad. So that situation seems pretty easy at first blush. Well, what about if you and I are both willing to pay $10 for a click? How does LinkedIn then decide which of our ads they're going to show? Google's answer to this was called the quality score. And the essence of it was, if we're only paying for when someone clicks, then LinkedIn can figure out which one of us is more likely to make the network money when they show our ads. So for example, let's say that my ads have a .5% click through rate, meaning that every 200 times they show my sponsored content ad, I'm going to get a click, and LinkedIn is going to make $10. But in this example, you're also bidding $10. But historically, your ads get a 1% click through rate. So your ads get clicked on twice as often as mine. LinkedIn looks at that and says, whoa, both of these advertisers are willing to pay $10. But they make $10 for every 100 people they show your ad to, but they only make $10 for every 200 people they show my ad to. So now you can see how it's in Lincoln's best interest to show the ads of the advertiser who tends to get the best engagement. So the metric that judges how effective you are at getting people to click on your ads, and how effective I am at getting people to click on mine is called our relevancy score. Really similar concept on Google, it's called quality score, really similar concept on Facebook ads, it's called relevance score. And it's really cool. But the challenge to it is we as advertisers, we don't know what our relevancy score is. Google used to show us quality scores all the way down to the ad level. But over time, they took that visibility away, which makes a lot of sense, because it's in the platform's best interest to hide your relevancy score or your quality score from you. The reason why is just so someone doesn't game it. So let's say your relevancy score is updated every single day, and LinkedIn shows it to you. That means you can effectively do one test per day on changing an ad or launching a new campaign. And maybe over time, you can start to understand how your relevancy score is affected by the changes that you make, effectively gaming the system. Many of you know my background, I started out in Google ads. And I know that the quality score algorithm was something that was heavily debated by advertisers. We always wanted to try to figure out more about what goes into it and how it's taken into account. This dates me a little bit, but I remember back when Google announced that they had 21 different factors that affected their quality score. So when I started getting really heavy into LinkedIn Ads, I was pleasantly surprised how simple the relevancy is. Your calculation really was. At the time your relevancy score was really just a combination of your historical click through rates and your current click through rates. So if your campaign has had really good click through rates over a long period of time, and you launch a new ad into that campaign, you may start out with a really good assumed relevancy score, which is so helpful. LinkedIn's product team hasn't given me any sort of insight into LinkedIn relevancy score, currently. But my guess is, it's now gotten a lot more complex. But we'll of course talk about that a little bit later. So your relevancy score is effectively a normalized range from zero to 10. Zero meaning that your ads are providing no value, and a 10 mins that people are clicking on it like crazy, and really loving what you're putting out as an advertiser. Now I say a normalized range, because if you are a seven today, but all of a sudden, a competitor enters the auction against you, and they have a much higher relevancy score, let's say they have a nine, your relevancy score is a calculation of your performance compared to those who are in the auction with you. And so yours might sway. Yours might bumped down to a six, because there's just so good, and it's all averaged. Okay, so you have this relevancy score that somewhere between zero and 10, and you start bidding in the auction, you don't know what those who are bidding against you what they're bidding. And so it really is a blind auction that way. So that example that I used before, where you're willing to pay $10 for a click, and I'm only willing to pay eight. And of course, the auction is going to give it to you. Well, that's not the case. Thank goodness, it's not so simple. So the way it works is that two parties enter the auction. And in reality, there's a lot more than just two parties. But for simplicity's sake, let's say it's just you and I who are bidding for an audience member. Let's say I'm willing to pay $12 for a click, but you're only willing to pay $6.50 per click. So you're bidding basically half of what I'm bidding. So at first blush, you're now thinking, ooh, it sure seems like LinkedIn is going to want to show AJs ad over mine. But now when I tell you that behind the scenes, this campaign only has a relevancy score of four, but yours has a relevancy score of eight, what LinkedIn is doing behind the scenes, they are multiplying my bid, times my relevancy score, and your bid times your relevancy score, to get this combined score. So in this case, my combined score would be a 48. It's my bid of $12 times my relevancy score of four, and you're bidding $6.50. But you already have a relevancy score of eight, which if you multiply that together, you get a 52. So now what LinkedIn is doing is saying, Ooh, whoever has the highest combined score is who actually wins the auction for their ad to show in this exact impression that just arose. Okay, so your combined score is higher than mine, which means you're going to win the impression. But now LinkedIn has to decide how much are you going to pay for that click, because we were obviously bidding very different amounts. I was willing to pay $12 for a click, and you were only willing to pay $6.50. So the way that it does this is it takes the second place bidders That's mine, my combined score, which in this case is a 48. And then they divide that by your relevancy score, which is an eight. This simple mathematical operation tells the system what the second place bidder would have had to bid in order to become the first place. And with this simple mathematical operation, it lets us see exactly what you would have had to bid in order to beat me in the auction, which would have been exactly $6. And because LinkedIn is a second price auction, the same auction model that Google pioneered, we add one cent to it. So basically, even though you're bidding $6.50, you only have to pay $6.01 for that click, because that's all it took for you to outbid me. If this is a little bit complex to hear about math over a podcast, I totally get it. Down in the show notes, you can click on a video that LinkedIn created that actually explains their auction system, and they show it with a really cool animation, I think you'll like it. So now you understand how the auction system works behind the scenes. But that's not especially helpful because all of this is visible to LinkedIn, those who are hosting the auction, but it's totally invisible to you. All you see is you bid a certain amount, and then get a certain amount of impressions that turned into a certain number of clicks. So you can change your bids frequently and try to understand how close am I to be getting more advertisers in the auction and being able to win a lot more impressions, or how low can I bid without losing the vast majority of my impressions that I get. But LinkedIn is help article will tell us exactly how they explain relevancy score. It says, ads are assigned a relevancy score that measures how likely a member is to take an action on the app. Relevancy scores include factors like expected click through rate, comments, likes, and shares, your relevancy score can change over time, as members interact with your content. While you can't see your ads relevancy score, you can use the campaign quality score as a proxy. So this gives us a really important clue. When I go and run a campaign export from within campaign manager, I noticed one of the columns says campaign quality score. And that's a number from zero to 10, which looks a lot like relevancy score. So if we read into what LinkedIn is saying, we can look at campaign quality score, and it acts as a proxy to what our relevancy score is. But we won't actually know what our relevancy score is. So relevancy score is something that applies to ads and to campaigns, but your campaign quality score is just that same normalized range from zero to 10 that describes the campaign. So they're essentially not giving you any information about individual ads, but you do get a little bit about the campaign itself. Alright, here's a quick sponsor break, and then we'll dive back into the meat of it. 16:19 The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. If you're a B2B company and care about getting more sales opportunities with your ideal prospects, then chances are LinkedIn ads are for you. But the platform isn't easy to use, and can be painfully expensive on the front end, at B2Linked, we've cracked the code to maximizing ROI while minimizing costs. Our methodology includes building and executing LinkedIn Ads strategies that are customized to your unique needs, and tailored to the way B2B consumers buy today. Over the last 11 years, we've worked with some of the largest LinkedIn advertisers in the world, we've spent over $150 million dollars on the platform, and we're official LinkedIn partners. If you want to generate more sales opportunities with your ideal prospects, book a discovery call at B2linked.com/apply, today. We'd absolutely love to get to work with you. Alright, let's jump back into relevancy scores here. So when I used to look at the campaign quality score column, in my campaigns report, I honestly thought that oh, some engineer at LinkedIn who used to work at Google, accidentally mislabeled it and wrote quality score when they should have written relevancy score. But I put a post out in June, asking for help and thoughts from the LinkedIn masters out there. And one of my connections, Decker Frasier., he turned me on to this. He pointed me towards that help article, where it talks about how your quality score is a proxy for your relevancy score, but they're not going to show you what the actual relevancy score is. So Decker, thanks so much for turning me on to that. That was new info for me. So then I got to dive into the help article all about campaign quality scores. And I've linked to that article below if you wanted to go and do your own research. The article starts off "A campaign quality score is an estimate of how likely a member is to act on a sponsored content ad in your campaign. scores help indicate how relevant your campaigns are compared to your peers campaigns targeting that same audience." So immediately, we're understanding that this is totally based on the competition around you. So you could have a terrible click through rate and still have a great quality score if all of your competitors are also getting terrible click through rates. Or conversely, you can have an amazing click through rate, but if so many of your competitors have even better than you're just stuck with a normal or an average quality score. The article then goes on to explain how campaign quality scores are based on the predicted click through rate of the ads in your campaign, as well as the predicted click through rate of your peers ads targeting the same audience. So that raises the question, how does LinkedIn predict what your click through rate is going to be? Here's another little nugget to point out in this article, campaign quality scores and predicted click through rate are only helpful for evaluating campaigns using CPC bidding. So what that means is, the only ones of us who are actually part of the auction are those who are bidding by the click. So if you are bidding by the impression, or if you're using LinkedIn's maximum delivery or auto bidding options, you're effectively bypassing the auction entirely. You don't have to worry about your campaign quality scores or your relevancy scores. And that's because if you tell LinkedIn that you're willing to pay a certain amount, regardless of who clicks for every 1000 times they show your ad, LinkedIn can very easily compare you to another advertiser who's saying the same thing. So if you're willing to pay $120 for them to show your ad to 1000 users, and your competitor is only willing to pay $100 to reach that same 1000 users, LinkedIn doesn't have to do much calculating at all. It just says, oh, that advertiser is willing to pay me $20 more for the same traffic, I'm going to give them more impressions. I have had several members of my team come to me and say, "Hey, has campaign quality score gone away? Because when I run a report, I don't see it in there." Well, LinkedIn is help article here says, "If a campaign quality score isn't available, it's probably because your campaign isn't active, or it's not using the sponsored content ad format. Or maybe it's too early. And your campaigns ads haven't competed in the minimum number of options for that score to be calculated." So if that column is blank for your campaign, one of those four reasons is going to be why. 20:47 So that then begs the question, how do we improve our quality scores or our relevancy scores? Well, that's pretty simple. It's improving our click through rate. But of course, that's much easier said than done, check out Episode 59, where we talk all about how to increase click through rates, and all the different controls we have on them. And although our bid doesn't directly contribute to your relevancy score, your bid is used in the calculation of your combined score, which then decides if you win auctions or not. Let's say you're bidding pretty low at $7 per click, you may see that you get, let's say, 200 impressions per day. If after increasing your bid to $12 per click, you might see your impressions jump up to 1000 per day. And what that means is you were only winning like 200 impressions per day with your lower bid, but now that you're bidding higher, you're qualifying and winning a lot more of these auctions. But of course, as you're bidding higher, it means those auctions that you do win and when a user actually clicks, you will pay quite a bit more for that, click, go back and check out Episode Six, that was all about bidding, if you want to become an absolute ninja Jedi Master or whatever, on the whole topic of bidding. If we look at the other platforms, especially like Google and Facebook, who are much much more advanced in tech, it might afford us a bit of a glimpse into what relevancy score will be in the future, or maybe what it's already developing to be. Google, for instance, has so many advertisers and so much competition, that just deciding someone's quality score based off of the click through rate of their ads, it doesn't tell the whole picture. So think about the other kinds of factors, which might tell the platform, how successful you are as an advertiser. Some of those things might be when you are sending traffic to a landing page. If that landing page loads really slowly, you could tell that people who are clicking on those ads probably are not going to have the best experience and they may end up bouncing before the page even loads. So it's much better for them to reward the advertiser with a higher quality score, whose pages load near immediately. With Google, it's really simple because they're searching by keywords and so Google can take into account how relevant the keyword is that someone clicked from, to the keywords that are actually found on the page. Who knows if LinkedIn is using something like this, but they certainly could. So my recommendation to you is whether LinkedIn or using any other factors other than your historical and current click through rates or not, I would go and look at things like content of my landing page and how fast it loads. Because you can guess that if Google and Facebook had been doing something for lots of years, LinkedIn is sure to follow. Something else we have to talk about is how LinkedIn reps talk about pausing your campaigns or pausing your ads. There can be lots of great reasons to pause a campaign or pause ads, but if you're working tightly with a LinkedIn rep, you've probably heard them say, "Don't pause your ads or your campaigns, because it will affect your relevancy score, or it will reset your relevancy score." And we've done a lot of testing because this sort of sounded like an empty threat to us. And largely, I think it is, we've had several reps tell us that if you pause your campaigns for more than two weeks, then when you go to turn them back on, your relevancy score is totally reset. And I definitely don't think that his reps are lying. But I understand if they are bonused, based off of how much their advertisers are spending, and we pause things like over the weekend or at nights, then the campaign's will likely not end up spending as much as they're budgeted for. And so of course, the reps would want to caution us away from that. So in all of our testing, we found that pausing campaigns does not seem to affect us in the auction at all. That means if we pause a campaign with its ads for a full two weeks, and then turn it back on, if the relevancy score were reset, we should see action that was very much like the campaign was newly launched, which means it would probably enter a learning phase for the first one to one and a half days, where we either got fewer impressions or more impressions, as the system is just testing to see what relevancy score we actually deserve. So we haven't seen this action take place. But I'd love it if any of you have done this same test, if you're seeing anything like this, that would show to you that your relevancy score is being reset, then please do reach out to me and let me know. I'd be really curious to hear about that test. So let's say that LinkedIn is actually resetting our relevancy scores after pausing. If we're not seeing a big effect come from that. One reason could be that if LinkedIn shows your ads, and it's earned a certain relevancy score and place in the auction, and then you pause, and then start again, that audience is just as likely to interact with your ads the same way that they did before. And in fact, maybe even slightly higher, because they haven't seen the ads in two weeks. So those who have already interacted and seeing them, they have probably forgotten about seeing them, and it looks new to them. So that's a possible reason why even if your relevancy score does get scrubbed, after two weeks of pausing, why performance can still look good. But again, that's just a hypothesis. I'd love to hear from you guys, if you've seen any sort of effect like this. All right, I've got the episode resources for you coming right up. So stick around. 26:28 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. All right, I mentioned Episode 59 of the show. For those of you who are curious about how to improve click through rates, definitely check that one out. It is the key to getting lower costs on LinkedIn. There's also the LinkedIn Help Center article about LinkedIn's Ad auction, and how it's calculated. That is sincerely interesting and I would recommend it as a read. There's also the article that we sampled out of here, the campaign quality scores for sponsored content help article. There are some great insights there. It's really awesome when LinkedIn is so transparent about how their system works. It sure helps us advance advertisers not put on our tinfoil hats and assume the worst. There's also LinkedIn's privacy centric page that talks all about their new initiatives around privacy. Definitely worth checking out, especially after Episode 70 all about the cookie pocalypse, you'll probably understand that one quite a bit better. I mentioned Episode Six all about bidding. That that one's definitely worth going back to have a listen, if you've missed that one. Or it's always worth a read, listen, because it's honestly one of the most important things from your whole. So go back and have a listen of that. In case you missed it. Or even if you've already heard it, it's super important. It is the basics of advanced LinkedIn Ad strategy. So make sure you know it like the back of your hand. If you or anyone else, you know, is looking to learn more about LinkedIn Ads, check out the link in the show notes for the course that I did on LinkedIn Learning all about the basics of LinkedIn Ads. It's incredibly inexpensive, and really high quality. The LinkedIn Learning folks really know what they're doing. If this is your first time listening, welcome, we're excited to have you here. Make sure you hit that subscribe button. Of course, that's only if you liked what you heard. If this is not your first time listening, please pay us the fee of leaving a review on the podcast. It really, really helps. I'm not just saying that. And of course I'd love to shout you out for leaving a review. For any questions, feedback or suggestions on the show, reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives!

Episode 61?

Nerds Declassified

Play Episode Listen Later Sep 16, 2022 13:16

AJs first official solo Friday, episode recorded on Monday will be posted next Monday. --- Send in a voice message: https://anchor.fm/benjamin-putney/message

ajs

Calling Upon All Faith in the Skydome

Play Episode Listen Later Sep 4, 2022 119:05

All Children of Faith; Believers in that which stays Unseen but NOT Unknwn Faith is Strong but Source is All Knowing and All Powerful Omnipresent and Omnipotent - Let Us ReJoice and Drink from his Offered Chalice Dot.Connector.Podcast by BMC Yes, Live on YouTube, Instagram, Twitter, Facebook, Dot-Connector-Podcast.com, 4TheWoke.com - AJS*****.com (sorry, personal website); SizzleCity.com; Gourmet88.com; YourServiceProvider.com; HootSuite, Twitch and of course Bigo Live Baby! Now just remember, we have about 5 accounts on each of these places mentioned above. Tonight's the night where we released Earth-Shattering, teeth-chattering, pancake-battering. tattoo-tattering, pumpkin-splattering, police dog-scattering news to booze the cruise no warm ups with lips as moon. Tonight we are going to do all but touch this not-so-mythological blue-blood-run base in the arch and expanse of the void. Held with tethers and secured to the track system it's called Skydome Atlantis for a great reason. I'm going to make that reason so crystal clear for anyone who cares to know. This information has always been available but it's NOT something that will chase you down. In this particular instance youré going to have to be the hunter.

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S.2 Ep.31 Fedex Recap & The Bastards

Play Episode Listen Later Aug 17, 2022 59:48

Slater and AJ are joined by first time KIU 100 crew member Rick Burks! They talk about Rick and AJs boys trip this weekend coming up named The Bastards. How, when, where and the format. They jump into an exciting first win for Will Zalatoris at the Fedex St Jude and how hard that 18th hole looks. They round out the pod with picks for the BMW and some LIV nonsense including the new defamation lawsuit from Pat Reed. Oh and Tiger Woods is done playing around as he held a players only meeting at the BMW in regard to LIV. Give it a listen! Instagram: @100_keepitunder Twitter: @100_keepitunder Email: 100keepitunder@gmail.com Please listen, rate, review, subscribe, follow, like, save, DM or email! get involved and Keep It Under 100!

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07/06/22 | Episode #87 - Italian Sausage

The PK Show

Play Episode Listen Later Jul 20, 2022 78:05

0:00:10 - Fav Fourth of July food 0:10:00 - What do French call French kiss? 0:10:50 - Ray seeing Italian PDA on vacation 0:14:00 - Guy from Chile accidentally gets paid 3x salary 0:17:00 - Threeway with Italian 0:23:30 - Hot Dog eating contest 0:27:45 - Rise in student absences 0:31:45 - Twitch streamer's stats went up after using fake breasts 0:37:27 - Kid lights a firework in his bedroom 0:41:40 - Movie theater that banned minions 0:43:17 - Ray's girl's Minnie ears getting stolen 0:46:30 - Anthonys grocery store confrontation 0:47:30 - AJs work party story 0:52:30 - Lack of diversity with phones 0:55:00 - Pointless fire drills 1:02:00 - Anthony skydiving 1:07:00 - What we want to see before we die

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S.2 Ep.25 Slater Cup Preview & Dan's LIV Rant