Podcast appearances and mentions of emily mcguire

In September of 1903, Fred Rohrer and his family awoke to the sound of explosions in their living room, as an unknown figured attempted to kill them by dynamiting the residence. Instantly, Rohrer knew that his leadership role within Berne, Indiana's Temperance campaign was the assailant's motive.. With the use of the Berne Witness, Rohrer helped solidify Indiana's role in the national fight for Prohibition. In this new episode of Talking Hoosier History, learn about the way the Temperance Movement shaped grassroots organizing within Indiana as we discuss Rohrer's unwavering commitment to the cause through the lens of his newspaper. Written by Emily McGuire, hosted by Justin Clark, and produced by A.J. Chrapliwy. A transcript, show notes, and more information on this episode is available at the THH website: https://podcast.history.in.gov/. 

Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. As marketers, we compete with so many distractions and have a very short window of time to capture our target audience's attention. Unfortunately, one of the big mistakes we make when sending out newsletters is forgetting to tell people how to become a customer. Today, Emily talks about how you can improve your newsletter conversions. Show NotesConnect With: Emily McGuire: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. As marketers, we compete with so many distractions and have a very short window of time to capture our target audience's attention. Unfortunately, one of the big mistakes we make when sending out newsletters is forgetting to tell people how to become a customer. Today, Emily talks about how you can improve your newsletter conversions. Show NotesConnect With: Emily McGuire: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. Email is one of the most important channels for brands to excel at as it keeps you in front of your customers. Yet, many brands try to take shortcuts to grow their email list quickly but end up wasting time on leads that aren't the most qualified for their offering. Today, Emily talks about building a quality email list. Show NotesConnect With: Emily McGuire: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. Email is one of the most important channels for brands to excel at as it keeps you in front of your customers. Yet, many brands try to take shortcuts to grow their email list quickly but end up wasting time on leads that aren't the most qualified for their offering. Today, Emily talks about building a quality email list. Show NotesConnect With: Emily McGuire: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. Similar to the martech industry and digital marketing, email marketing has changed tremendously over the years. It's evolved to the point where marketers can deliver targeted messages to audiences while maximizing conversions by reaching out to people at the right time. Today, Emily talks about understanding email marketing strategies. Show NotesConnect With: Emily McGuire: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. Similar to the martech industry and digital marketing, email marketing has changed tremendously over the years. It's evolved to the point where marketers can deliver targeted messages to audiences while maximizing conversions by reaching out to people at the right time. Today, Emily talks about understanding email marketing strategies. Show NotesConnect With: Emily McGuire: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Email has changed. In today's world, we're dealing with a lot of conditions and situations that we've never experienced before - including email. The majority of organizations struggle with their email marketing and aren't getting the conversions they want. The open rate of their emails continues to decline. In spite of all the changes, email remains one of the top-performing channels for organizations. So how do you do it properly post-pandemic? Is it still used in the same way as it was before the pandemic? How does email contribute to lead generation or lead nurturing? In this episode, Emily McGuire shows us how to use email more effectively in a post-pandemic world. Using modern email strategies for lead nurturing, she explains to us how to nurture leads effectively.

Today I'm speaking to Emily McGuire about Building Community Through Your Email List Emily is the Customer Evangelist at AWeber - a people-first Email Service Provider. With lessons learned over a decade in tech, sending thousands of email campaigns, and working on email campaigns earning over $80 million in revenue, Emily loves sharing the mistakes and strategies of email marketing done well. You'll typically find her with a cup of coffee in hand because #momlife. When her head isn't on her laptop, you can find her chasing her kid, reading a book, or binging trashy TV. In this episode, you'll learn about building community through your email list as well as...   Whether we should really still bother with email What works well now to grow our email lists The Frequency sweet spot: how often is too much? The danger and warning signs of writing emails that are too transactional 3 big mistakes to fix to avoid people unsubscribing from your email list And so much more Emily's Resources   Emily's Website Emily's Resources Connect with Emily on: LinkedIn Facebook Twitter   Sarah's Resources Watch this episode on Youtube (FREE) Sarah's One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Humane Business Manifesto (FREE) Gentle Confidence Mini-Course Marketing Like We're Human - Sarah's book The Humane Marketing Circle Authentic & Fair Pricing Mini-Course Podcast Show Notes We use Descript to edit our episodes and it's fantastic! Email Sarah at sarah@sarahsantacroce.com Thanks for listening!   After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There's no opt-in. Just an instant download. Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at humane.marketing/circle Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Humane Business Revolution. Warmly, Sarah Imperfect Transcript of the show We use and love Descript to edit our podcast and provide this free transcript of the episode. And yes, that's an affiliate link. Sarah: [00:00:00] Hi, Emily. So good to see you speak to you today.  Emily: Hi there. Thank you for having me. Yeah,  Sarah: it's We're focusing on email marketing in this episode. And that goes under my, P of promotion because, , if you think email, usually you're thinking, okay, I'm promoting something, even though you're probably gonna tell us, well, it's not just promotion , but that's where I placed it under. So, Yeah. With that, let's just dive right in. , I think my first question would be, do you feel that email is still alive and kicking with all , you know, our over full inboxes? What, what's your take  Emily: on that? Yeah. I mean, I think, you know, a lot of people like to say email is dad. They've been saying that since I started in email marketing, about eight years ago. And, , you know, what I would say is, you know, email marketing, definitely isn't dad, [00:01:00] the way we think about it is, and I, that, People had adopted email, originally as a direct extension of direct mail. And so, , there's still some lingering ideas that email is this long form content where you can link, dump a bunch of articles and podcasts you're listening to, or the latest book you're reading in a newsletter and people are gonna read the whole thing. And, you know, in today's world, in digital marketing, we're competing with constant distractions. And I think that we need to be really aware of helping our readers focus, , on the main goal of our campaigns, , rather than just throwing a ton of content at them, hoping they'll find the right thing for. yeah.  Sarah: What I hear you say is, is this idea of the [00:02:00] newsletter, right? It's like, here is my newsletter and there's like 20 pieces of news. And I actually expect you to buy something from, from that newsletter, I think. Yeah. That's what I'm hearing. And, and, and you're right there, there is this tendency still, and that, I guess, Dates back from the days that we have these newsletters, whereas like, oh, I'm signing up. I'm giving my email away for just to be on a newsletter and that's just not true anymore. So, you know, I guess that makes me think of. , this idea of getting people onto you, your newsletter, or having them subscribe. So since this term newsletter clearly doesn't work anymore. What's the latest trend. What works well now to grow your email list, to have more subscribers on, on your.  Emily: Yeah. So,[00:03:00] you know, always a lead magnet of some kind is going to help. So lead magnet, , I'm sure you've probably addressed this before, but in case not, or if anybody needs a refresher, is a piece of content or a freebie or something, you can offer somebody in exchange for their email. So you are essentially setting up the relationship, whether you're a subscriber by saying, Hey, I can help solve a, a pain point for you with, Again, with some sort of guide or workbook or, um, maybe a quiz or here's a free discount or gift, , in exchange for your email address and that way you are, again, incentivizing people and not just saying, being really vague and saying, sign up for our newsletters. Well, what does your newsletter offer to people? Value are you offering to people? And that's where people, I think people really need to get specific around growing your [00:04:00] email list. Like, what is it you have to say and how are you actually helping folks?  Sarah: So these eBooks you're saying they're still work because they, they have been around for a long time as well. And it feels almost like. Maybe that's done too, but you're saying like, if the, I guess it depends on the topic. If the topic feels like, okay, this is going to help me, then I would give my email an exchange for the ebook.  Emily: Yeah. I mean, an ebook is still, you know, is still a strategy. Some people use, but you know, you can do many courses that you deliver over email. Mm-hmm , it doesn't have to be fancy. Like you can even take an ebook that you already have and turn it into little lessons that you drip out to your subscribers and, you know, send an email. What, after the other, so I think that, you know, starting with an ebook is a good place to start, but like, thinking about how are you interacting with your audience? How are you really engaging them with [00:05:00] the lead magnet will help again, get people really excited about your brand instead of you dumping content. On them and saying here here's a 10 page, 10, 20 page PDF to read. , I know because everybody's busy, right? Like I said, everybody's busy. , and so how are you, , giving people smaller chunks, right. Of information that is easy to digest.  Sarah: Right. So, so let's talk about then the emails. You know, if they're not newsletters, what are we putting in those emails? And, and you're kind of talking about emails that are transactional, transactional, and, and some warning signs where we can tell. Okay. There's something not working. People are not opening our emails or they're unsubscribing. So what are some signs of maybe, emails that are too transactional and then how do we fix that and how do [00:06:00] we make them non transactional?  Emily: Right. So I like to encourage people to think about, Different, email campaign categories. Mm-hmm that they want out. So, you know, obviously you're gonna have different goals for your emails. You might have, you might want to be pushing, you know, sales more often. Right? Of course, you're, everybody's trying to make money. Right. We gotta pay the bills. but you know, sending sale or emails that are really, only around.  Getting a sale or conversion. If you're only sending emails like that, you're gonna start seeing high unsubscribed rates, right? Mm-hmm and, uh, list churn is what they call that mm-hmm . And so you're not engaging people, you're not giving, you're only asking right. For them to give you their money. And so a varying that, I mean, having sale oriented emails is important, but also putting in content that is engaging. So maybe. You know, talking about, thought leadership [00:07:00] what's thought leadership in your industry having one email. So I recommend at least sending one email per week to keep. Engaged. So maybe one email a month is dedicated to that's more sales focused, one email a month. That's dedicated to thought leadership, around your specific, subject area.  Another one that's more personal, you know, because people wanna connect with you as a human. So do you have a story to tell about your business? Maybe what's going on behind the scenes and how can you show your humanity? And then maybe one that's a customer focused success story. So how are you helping your customers? What is something that, what are successes they're having? So you're sort of giving a whole picture to your business, keeping folks engaged, but also selling. Right. So metrics to look at for that are, you know, there are industry benchmarks that people like to cite. I've seen those very widely [00:08:00] across businesses. I don't think that they're very accurate. What I recommend people doing is setting your own internal benchmark. So what are your open rates for the past three months? Look at that. And then if something is dipping below that or jumping above that, then you know, you've got some successes or you've got some warning signs. So, open rates, I like to tell people. Anything over 20%, you're doing pretty good. Obviously you can do better. Anything under 10%. There's a problem. And usually when you've got, when open rates might dip, there's usually something else going. Else going on and that's usually a result of your list health. So it might be something going on with your subscriber base. Maybe you've got a lot of really unengaged people that need to be reengaged. Maybe they've never opened an email. If you have really low clicks on your email, then you need to start looking at, okay, what are you asking people to click on?[00:09:00]  Are you giving them incentive to click through to something else? And is that click really gonna get you where you want them to go? So is that going to lead to a sale or is it gonna lead them down their buying journey with you and then, and then another one is unsubscribe. So I already mentioned that, you know, just keeping an eye on that. What's your benchmark for your business over the last three months. And if you're starting to see your unsubscribed rates tick up and up, people are unengaged, with your emails. They're not there. There's something wrong with the content of your email, and then you need to come back and look at what were my most successful emails. Mm-hmm what were. With and how can I take those lessons and replicate it for future emails?  Sarah: Mm-hmm yeah, I don't do that enough. yeah. And the one thing that you didn't mention, but I guess would also play into that is when you actually get [00:10:00] replies, that's my favorite, you know, when you send an email and then you get replies, people telling you their stories and that's when I'm. Wow. I just love my lists. They're , you know, they're right there. They know that I'm the one sending the, the emails and then they can tell that it's personal and it's not, obviously it's automated because that's what we do nowadays. We use these tools, but they, if they hit reply, they feel like, okay, I can talk to Sarah and she's, she's gonna reply back. Emily: Right. Exactly. Yeah. Replies are a great one too. Not everybody, some people might have a contact center that is managing those replies for them. But yeah, if you're managing your own list and those replies are beautiful, they're, they're a great way to gauge engagement.  Sarah: Yeah. Yeah. And then you talked about, opening rates and, and I know I have heard this number before the 30% or 20% is. Still always surprises me. Like it seems [00:11:00] so low. Right. But that is just a sign of how overly busy we all keep ourselves and how much email. Stuff were subscribed to you. Like it just always, this just surprises me. I always tell my clients and my listeners to unsubscribe from the things that they're not actually using, but I, I guess the big majority of people are just, yeah, they still have too much stuff in their inbox. It's  Emily: amazing. Yeah. Yeah. Well, and that's why, Well, but it also presents you an opportunity, right? So I like to tell people to resend their emails, , cuz people really have a lot of concern around redundancy. Mm-hmm . You know, well, if I already sent that content out in an email, people have already seen it before. They're not gonna wanna see it again. And it's like, well, if a good open rate is 20%, that means 80% of your E your list never [00:12:00] sought to begin with. Right. Yeah. And so that, that's a really great to me. It's a great opportunity to, , recycle your content, send out the same email content, you know, maybe three months apart, pick out your best performing emails and queue them up. So if you're having a busy week or, you know, you're, you're, you've got writer's block. You're not sure what you wanna send out that week. You've got a queue of old email. That you know, people like that you can resend. , yeah. And  Sarah: would you then target it in a way that the ones that had opened it wouldn't get it again or you're like, doesn't matter. Emily: It doesn't matter. I think a lot of people assume that just because somebody opened an email, , they think that it means that a they read it. not everybody does just because they opened the email, , B that they, remember. Everything or remembered what was in the email? Mm. And C , took the [00:13:00] action. They intended to mm-hmm . Again, we are competing with distractions. And so in my opinion, , you know, repetition is helpful. It's not a burden, it's not annoying. you're just reinforcing the points that, you know, people need. , cuz you're, you're listening to your customers and you know what help they need and hopefully your emails are helping. Sarah: Mm. Yeah. I, I kind of struggle with that idea cuz I feel like, well then what if you know, 10 people already read it and they're like, Sarah are, you know, are you ING with what's wrong? Like why are you sending me the same email? Like that? yeah, but, but I guess if you just kind of make the intro a bit differently or, or like rapid. Yeah. I, what I started doing actually. Uh, and I heard that on, on Jenny Blake's podcast is, Using the email. So a single email and then adding it to a sequence because [00:14:00] people who are on my list now, well, they're getting it now, but then if I add it to a sequence, then these people will get it once they get to that sequence. And so that I, I have started doing and. Stopped again, but do do that again. I think that that's a great strategy because you're right. It, we create so much content and, and especially those emails that, you know, resonated with our audience. Why not reuse them again? Sometimes I even used the email text and then just post it on LinkedIn, the same text, because you're right. Maybe they didn't see it on LinkedIn or they didn't see it on, on email. Yeah.  Emily: Yeah, exactly. I think, you know, we. Because we are so in our own content that people are not paying as close attention to it as we are. Yeah. You know, we know our content, but our audience, you know, they, they mostly don't care. right. Yeah. And you know, I've gotten, you know, from my own email list for,[00:15:00] , when I had a consulting business, I. I had a couple emails that people loved that I would send out once every six months. And I had the same people replying to that email saying they loved it every single day. like, remember that they got it before they had remarkable, you know, we have very short memories. Yeah.  Sarah: It's like goldfish memories. How much should we worry about these unsubscribed rates? When clients tell me, you know, they're always like freaking out when, when people unsubscribe and I actually try to tell 'em, well, maybe it's a good thing. Depends. You know? So what's your take on that and, and, and then maybe also tell us how can we avoid unsubscribes at at least. You know, big numbers of unsubscribes cuz the, the equational one, I think it's  Emily: actually healthy. Yeah. I mean it's [00:16:00] healthy, right. You know, not every, you know, not everybody's good for fit for us all the time. Right. , and you don't want people who are not interested you in you on your email list, cuz that drags down your engagement. Right. But there are a couple things that you can do to help with unsubscribes. One is, you know, if you see a spike in unsubscribes, something's wrong, you know, and usually what I see in that is, you know, maybe, , your subject line over promised what was in your email, right? Those things match up. You were not matching expectations up correctly for people. So I, I see people trying to get a little bit tricky and click Beatty with their subject lines. Yeah. And that ultimately, , loses trust with your subscribers, right? Yeah. The other thing you can consider is, , what I've done. For, businesses and myself, , is allowed people to pause their subscriptions. Mm. So you can, instead of saying, I let's break up [00:17:00] forever, you can say, you know what, I need a bit of a break three or six months, you know, you can decide that number for yourself three months seems to be a good option for folks and all you have to do. You know, depending on your email service provider, you can have a little button, or add a button above. Your unsubscribed link that says, you know, I need a break, something like that pop for three months and click, when they click it, send them to a really simple landing page that says, , you know, that confirms that their subscriptions paused. And again, depending on your email service provider, you should be able to tag somebody if they click that link. Right. And then them in an automation. that has that tag on them for three months. And at the end of this three months, you remove that tag and then all you have to do [00:18:00] is make sure that in your newsletter segment or your regular email campaign segment, you're excluding that tag. So, yeah, that's another option you can do is that you, they call that opting down instead of opting out. Sarah: I like that. Yeah. , I'm not sure I'm using Kajabi. I, I would need to check with, with them if they offer that option. But it, I think that's a great idea. , it's kind of like I'm, I'm on a. You know, email sabbatical, please, you know, please, please pause me for six months. Yeah,  Emily: yeah. And I've also done this for, you know, if you're running a, a campaign over a few weeks that is more maybe sales focused or if you're running, a challenge or, or something else, if instead of having people unsubscribed, if they're not interested in that particular thing, I let them know, Hey, you're not interested in this right now. You can pause for the duration. Yeah. Yeah. So, , it's another option to save those subscribers.  Sarah: Yeah. Any, any other, , [00:19:00] tips to yeah. Have stop people from unsubscribing, I guess also in terms of the. the links, , before you said, you know, it's, it's not a good idea to have this newsletter with a hundred links. So is the idea then to just have one link per email that used to be the, when I studied email marketing, that used to be the message. Is that still the case or how do we  Emily: approach links? Yeah. I mean, I would, you know, depending on what's in your email campaign or your newsletter, , you know, just being really intentional about putting links in your email. So, you know, if you are, you know, writing on a piece of thought leadership, right? If you're talking about something in your industry, if you have. Relevant to that piece that people might find helpful then, yeah. You know, hyperlinking it in the text saying, you know, if you need more help with this here's this resource. And then, to help [00:20:00] you with conversions have. Between one. And at the end of your email have one between one and three calls to action that are related to helping guide people through your sales process. So whether that's, Hey, if you need more help around this topic here, here is, , a list, another resource mm-hmm if you wanna talk about this topic more, here's how to get in touch with somebody mm-hmm . And, , or here is another piece of content that will help with this, right. Making sure that you're really intentional about, , guiding people through your sales process, and relating it back to how you're helping them in adding value. , I think that is, it's just being really, really intentional about what your goals are. For your emails, what your subscriber's goals are and marrying those two with, , guiding [00:21:00] them through your sales process. What's the next action they need to take in order to get help, right? Yeah.  Sarah: Yeah. I get that. , We used to also say that the PS in the newsletter that like sometimes people read the, the subject line and then they, you know, scroll down and, and so the PS had this big importance. Would you still recommend putting something in the PS as well?  Emily: Yeah. And that's where those three calls to action to live. Yeah. And bullet rate those don't make it a long block, a big block of text mm-hmm bullet. So they're easy to scan and read.  Sarah: Okay, great. And is there a difference between a hyperlink and a button link? Like is there stats that show the people click more than one or the other.  Emily: It I've seen stats very widely on that. And I think it depends on your, the kind of campaign you're running. I recommend, you know, at least [00:22:00] having one bold call to action with a button, , unless your email template is more of a letter format, then that might not make sense, right. With the, with the style and feel of the email. Mm. And then, you know, having some hyperlinked links in your text, if it's relevant and it's not a distraction for your subscriber, if it will help them and guide them further down their sales path.  Sarah: Hmm. Yeah. I'm also thinking you just mentioned design, like back in the days we used to have, or some people still have that, like the header and then the signature block, and it looks like this branded email. Right. , but then there was a trend where people were saying actually, what works better is just like text that looks just like any regular email. What do you recommend to your clients?  Emily: Yeah, I mean, it depends on the business. Again, I've seen, I've [00:23:00] tested those kinds of templates and results have varied widely mm-hmm I've seen a lot of success with text based emails. It's a really good place to start. It's a lot, it's a lot lighter load on somebody. Building emails. And I think that's definitely something you have to consider. Yeah. If you don't have a designer on a dedicated designer on your team or they're stretched really thin, , then, , yeah, it just bogs down the process. And so, but some brands are very visual mm-hmm and that makes sense for them. Mm-hmm so I think, , again, I do a mix typically, depending on the type of campaign, but, , text very simple text formatting works really, really well.  Sarah: Nice. Okay. The last topic I wanted to talk to you about, and, and you brought this up. When we had an email exchanges, this idea of community building, so using email for community building, [00:24:00] and that is of personal interest to me because we, we have our humane marketing circle, our community. So, so yeah. What's your experience there? And, and how do we use email for community?  Emily: Yeah. So I think, , you know, particularly in the last couple of years, you know, globally, we have seen a lot of, really hard things. Right. And. . I have seen a lot of businesses really miss the mark on it. Hmm. And instead of taking it as an opportunity to address people's humanity and the very real anxieties and fears people are experiencing, they instead use it as an opportunity to just give updates about the company mm-hmm . And although that information can be really important. I think that it. You know, ultimately human beings are emotional. We are emotional things who like to think we are [00:25:00] rational thinkers and, addressing people's emotions is just as important as educating them. Right. Mm-hmm because emotions can stop us, from doing the work right from showing up fully. And so, , I have seen brands, Incredible strides with their audiences and really bond, with their brands and build community by addressing their emotional states, especially when it comes to public crises. So, I think it's I, and, and it doesn't have to be something that big, but really thinking about what are your people struggling with emotionally? What anxieties do they have around the work that you're trying to help them do? , or. Personally, and really speaking to that, lets them know that you see them not only, or that, , you see them not just as a business [00:26:00] transaction, you see them as a whole human being and that builds trust and likability very quickly. Yeah,  Sarah: that reminds me of, , something I saw on LinkedIn. And I can't remember what brand it was, but basically it was mother's day and they were acknowledging that, you know, it being mother's day and usually there was like a mother's day sale and this was just after COVID and so they were acknowledging that. , it probably was a difficult day for a lot of people who, well, they had lost their moms. Right. And so instead of just sending out another sales email, oh, happy mother's day, they addressed that. And there was a lot of, yeah. Very positive feedback. , and it was, you know, going viral on, on social. Unfortunately, I don't remember that company name, but still, it was a really good example.  Emily: Yeah, that seems to be a growing trend in email marketing, where people are very aware of, you know, mother's day and father's day. And these relationships can be very complicated. Yeah. Um, [00:27:00] and, you know, allowing people to opt out for that season, again, opting down instead of opting out, Addresses their emotions and makes them say, Hey, we know you're a human being too, like yeah, yeah. Not just a potential dollar sign. Yeah.  Sarah: Yeah. And, and I think it does this human side should really be. All over, you know, your emails, , especially for our listeners who are more like entrepreneurs. So entrepreneurs, coaches, consultants, you are the business, right? So it's all about community building for you. Of course. Yes. It's also about selling, but it's. Much more about community building because that will lead to the sales. So, so that human aspect is, is so important. Yeah. Yeah, absolutely. I agree. Wonderful. Any, any final thoughts? Anything else that we didn't touch on that you wanted to add here to this wonderful [00:28:00] conversation? Emily: Yeah. And I wanna address one specific, anxiety that I know that people experience with email and people get really anxious around hitting that send button. , and because, you know, we wanna be, we wanna do it right. We wanna do it. We wanna make sure we didn't do any errors or typos or wrong links. And I just wanna let people know that the next time you make an email mistake, we've all done it. , I've done it. , more than once and done it with teams who have five people reviewing the email. And so, , just wanna let you know. It's never gonna be perfect. And again, people appreciate the humanity sometimes and sending out that oops, email afterwards where addressing the mistake, , sometimes those do even better than the email you intended to send out that day. Yeah. So, , nobody's perfect and we're all just doing our best. And so, um, I wanna make sure people know that, , to not let that get in the way of sending out that next. [00:29:00]  Sarah: Yeah. In fact, it really shows you, which people should not be on your list are the ones that, you know, point out that you have misspelled this or that word or that, you know, I'm like, you know what? Yeah. Can be bothered. Exactly.  Emily: They're trying to get along. Exactly.  Sarah: Yeah. I'm just, you know, a one woman show here. So I don't have time to like, yeah. People sometimes suggested that I have a, you know, someone edited my emails and, and I'm like, look, it's pretty clear that English is not my mother tongue. I'm not gonna hire a copy editor for each email. that's just not gonna be authentic anymore. But yeah. I think you're right. It is. Idea for perfections that we have to overcome first. And then, and then eventually you get to the point where you're like, you know what? Yeah. Things happen. Yeah. Let it go. Yeah. [00:30:00] Wonderful. Well, Emily, why don't you share, with people where, they can find you and maybe you have a, a free giveaway. Well, as well that they can download, tell us  Emily: all. Yeah, so you can, I'm pretty active on LinkedIn. I like sharing things about email marketing there. You can find me on LinkedIn, , Emily McGuire, and also, you know, I'm the cur I'm the current customer evangelist at AWeber, which is an email service provider. And, we do have free accounts. So if you're looking for a new email service provider, feel free to head over to E aweber.com and check it out.  Sarah: Wonderful. Yeah. I used to, , use AWeber , when was that? Before I switched to active campaign and then to Kajabi, but I think if I had to switch again, I would probably go back to AWeber. It's a, it's a really good service. So, , yeah. Thank you. The last question that I always ask all my guests is what are you grateful for this week? Or  Emily: today? Today. I am grateful for [00:31:00] sunshine. I've been getting over a cold and so I've been inside a little too much. And so this morning, even though I'm not feeling a hundred percent, I'm like, I was like, I'm taking a walk around the block and I'm gonna get some sunshine gonna get that vitamin D in. Yeah, definitely. Especially, you know, in I'm in Michigan, in the us. And we have very long winters, so I'm soaking it up while I've got it. .  Sarah: Wonderful. Yeah. Wishing you a speedy recovery. Take care of yourself and thanks so much for your  Emily: time here. Thank you.

Today we are joined by an Email Marketing Expert at AWeber, Owner and Chief Email Marketer of Flourish & Grit, Emily McGuire, as we talk all about Email Marketing, how to start your campaigns, and finding people to help you, and how you can do it right. She also shares her business successes and failures and how she learned lessons through each of them.   With lessons learned over a decade in tech, sending thousands of email campaigns, and working on email campaigns earning over $80 million in revenue, Emily loves sharing the mistakes and strategies of email marketing done well.   You'll typically find her with a cup of coffee in hand because #momlife. When her head isn't on her laptop; you can find her chasing her kid, reading a book, or binging trashy TV.   Learn more about Emily: Websites: https://www.aweber.com/   https://www.flourishgrit.com/ LinkedIn: https://www.linkedin.com/in/mcguireemily/   ——— I love connecting with Work at Home RockStars! Reach out on LinkedIn, Instagram, or via email   Website

How Strategic Email Marketing Can Create Great Customer Experiences and Improve Your Bottom Line  This week's guest on the Digitally Irresistible podcast is Emily McGuire, a self-proclaimed email marketing nerd! As the customer evangelist at AWeber, Emily applies her email marketing expertise to create a great customer experience through email at every step of the customer journey. On this episode, Emily explains three key elements to creating an exceptional customer experience using email.  3 Elements for Creating Exceptional CX through Email  Throughout her years of work in email marketing, Emily has identified three primary elements for creating exceptional CX through email.  These three stages of the customer journey with email are:  1. Onboarding  For Emily, it all begins with customer onboarding. Although this phase looks different for different types of businesses, it always encompasses beginning the customer relationship on the right foot—anticipating the customers' needs and providing the information they need to be successful with your brand.  This step is focused on educating and nurturing new customers to set the stage for their relationship with your brand. Email onboarding campaigns keep the customer experience at the forefront to build customer trust, whether it's navigating a new platform they signed up for, anticipating the next steps in a professional services relationship, or learning when to expect a product they ordered and how to use it effectively.   This involves predicting what the customer needs for a personalized experience every step of the way. One example of a successful e-commerce email onboarding campaign Emily shares is from a company that sells washable rugs. In the early days of the COVID-19 pandemic, Emily purchased a rug with a removable top that can be cleaned in the washing machine. She began to take note of the company's engaging post-purchase email series before her order even shipped. After placing her order, she received a series of onboarding emails beyond simply an order confirmation.    This included helpful emails telling her, as a new customer, how to prepare for her new rug and how to care for it. She also received an email addressing shipping delays due to the pandemic and supply chain issues. Soon thereafter she received a shipping confirmation email, an email confirming her rug was delivered, and a reminder email about how to care for her new rug along with potential problems that may arise and how to contact customer support in the event of an issue.   Throughout the new customer onboarding process, the brand proactively anticipated the questions their customer support team was likely to receive and answered them up-front instead of waiting for new customers to reach out to customer service, probably reducing some of the volume of inbound customer service calls for this brand. They shared useful information at each step of the customer journey, and built a strong relationship with Emily, as a new customer, to foster brand loyalty from the get-go.   This step looks very similar in the software as a service (SaaS), B2B, tech, and professional services worlds—anticipating questions, offering new customers a tour of the product upfront, and providing a brief introduction to the most common features people use first with their new product or service so they aren't left to guess or reach out to customer service in frustration. A happy customer is more likely to be a loyal customer.  2. Retention   The next step in Emily's map of the customer journey is customer retention, to nurture your brand's relationship with customers and make sure you strive to gain their loyalty. As the great management thought leader Peter Drucker said, “The purpose of a business is to create and keep customers.”   To foster loyalty, Emily says it's important to ensure customers get what they need from you. This includes making certain you provide information in your emails to customers on how to get support if they need it so they don't need to search for it on your website.  It's also important, especially in the e-commerce world, to thank people for being a customer and for being a part of your brand community, incentivizing them to order again. In the SaaS and B2B world, this involves looking at critical touchpoints for customers and the types of services or future adoptions they are likely to take and nurturing them to take those.   Ultimately, it's not just about retention, it's also about adoption and usage so you bond customers to your product or service with a long-term view of their lifetime value. This means anticipating the information they need and reinforcing it with the value that it provides. The deeper their connection, the more value they'll see and the longer they'll stick around. By guiding customers through each stage of your service or product and helping them make the most impact with those features or services, you can capitalize on their customer engagement and garner better, more cost-effective results than trying to win them back after they ghost you.   For example, Emily recently signed up for a SaaS product and, during the sign-up process, indicated that she works with a team. The first onboarding emails she received provided a standard overview of the platform and the value it provides. Then she began receiving emails about collaboration and the advantages of adding team members to her account. The SaaS provider capitalized on the information they gathered from Emily to target their email campaign to her anticipated needs. They knew that if she adds collaborators she becomes “sticky” — a strong signal that she'll become a loyal advocate for the product.  3. Reactivation  The third and final step of the email customer journey is reactivation. Emily explains that there are two types of reactivations.   1. Reengage. The first type of reactivation is with customers who display a loss of interest in your product and are at risk of abandoning your brand. These are customers who are cooling off, starting to ghost you, starting to put distance between themselves and your brand, and are using your product less frequently and contacting you less often.  You can gather data by looking at how many times customers are logging into their accounts to use your product if you're a SaaS business. Similarly, B2C brands can determine if it has been a while since they were in contact with their account representative or ordered your product. Looking at these signals and developing campaigns to remind customers of the value you provide and sharing information on how they can get that value or giving them a discount code for additional products or services can help reengage their interest and improve customer satisfaction.  2. Win Back. The other type of reactivation is focused on bringing back customers who have abandoned your product altogether or canceled their account or service with you.  Sending them a series of follow-up emails addressing why they left, offering them incentives, and having a representative talk to them about what you can do to win back their business can give insight into how you can improve their experience with your brand and win them back.   Although reactivation offers a significant ROI because there are lower costs associated with gaining business from an existing customer than winning a new customer, Emily finds that reactivation strategies are fairly uncommon. Brands often don't think about customers that disappear because their data simply goes away. It takes actively seeking them out and understanding the needs of your customer in order to win them back.   Marketing in the Customer Journey  Emily concludes that these three themes are really about anticipating what customers are about to do and nurturing your relationship so they can be as successful as possible with your product or service.   Marketing is often focused on lead generation and conversions, but retaining existing customers is much more profitable. These three elements can guide brands to cultivate great CX through email marketing campaigns as part of a unified customer experience strategy. Remarketing to customers over and over again in these ways deepens their relationship with your brand and optimizes their customer journey.   What Emily Does for Fun  Emily loves playing with her child in addition to exploring old hobbies that went on hiatus during the pandemic. Rediscovering the joys of disc golf is at the top of her list right now.  To learn more about the email expertise AWeber offers, visit www.aweber.com. To connect with Emily and follow her email marketing tips, visit her page on LinkedIn.  Watch the video here. Read the blog post here.    

MBS Superintendent Dr. Dicky Barlow sits down with CBS Principal, Brannon Aaron, and Crestline Kindergarten teacher, Emily McGuire, to discuss Kindergarten at Mountain Brook Schools. The three discuss what parents can expect leading up to the first day of school for their kindergartners and what the first few days will be like. Follow @mtnbrookschools on social media and listen to the MBS podcast on all podcast platforms.

Email marketing is one of the most classic and effective way of engaging with your potential and existing customers. In this episode, a Customer Evangelist of AWeber, Emily McGuire, talks about email marketing and how it could help you start and retain your relationship with your customers.Emily also explains how AWeber works, the benefits of using it, how you can integrate it to your existing website, and how easy for it to use and access. She also shares the hallmarks of a successful email marketing, explains how landing pages could help you get more emails, and some types of lead magnets you could use. And, of course how they, with over 300,000 entrepreneurs and business using their platform, are doing PR to get more noticed.You could also sign up at AWeber for free here.Post-production, transcript and show notes by XCD Virtual AssistantsThe UnNoticed Entrepreneur BookThe UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand OutThe Marque of an EntrepreneurGet noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et alSocial listening - google alert killer!Generate leads and market your product using social listeningGet Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations. Support the show

Email marketing is one of the most classic and effective way of engaging with your potential and existing customers. In this episode, a Customer Evangelist of AWeber, Emily McGuire, talks about email marketing and how it could help you start and retain your relationship with your customers.Emily also explains how AWeber works, the benefits of using it, how you can integrate it to your existing website, and how easy for it to use and access. She also shares the hallmarks of a successful email marketing, explains how landing pages could help you get more emails, and some types of lead magnets you could use. And, of course how they, with over 300,000 entrepreneurs and business using their platform, are doing PR to get more noticed.You could also sign up at AWeber for free here.Post-production, transcript and show notes by XCD Virtual AssistantsThe UnNoticed Entrepreneur BookThe UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand OutThe Marque of an EntrepreneurGet noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et alSocial listening - google alert killer!Generate leads and market your product using social listeningGet Otter with 1-month FREE Pro LiteGenerate rich notes for meetings, interviews, lectures, and other important voice conversations. Support the show

Episode 97 of The Smart Agents Podcast features our conversation with Emily McGuire of AWeber to talk all about email marketing. In real estate, so much of your communication is one-on-one, so crafting engaging email content can be tough. Throughout our conversation with Emily, she shares tips for not only creating the perfect email newsletters but also strategies for adding new leads to your email list. We also touch on when and how often you should be sending content and the key stats to look out for when judging the success of an email. ——— Have an inspirational story of real estate tips to share with our community? Send us a message at Feedback@smartagents.com --- Send in a voice message: https://anchor.fm/smartagents/message

Beyond open rates, what metrics should you be using to measure email performance? AWeber customer evangelist Emily McGuire has dedicated her entire career to email marketing and knows what it takes to craft a good email. In this episode, she explains how email tracking has changed in the wake of recent IOS updates and which metrics you can use to determine whether your emails are actually performing, including: Click rates Click to open rates Conversions She also offers tips on things like formatting your email, whether and when to include rich media, how to write your email to elicit a response, and more (including a KILLER tip on allowing your recipients to opt out of specific campaigns they might not be interested in receiving - don't miss that one!).

Welcome to Not Another Marketing Podcast where I'm talking to Emily McGuire a Customer Evangelist at email service provide AWeber. Stand by for an email marketing personalisation & segmentation chat.

Email marketing is not dead. Honest. In fact you can get some serious returns if you do it right, much better than all this fancy social media stuff.In this episode I'm chatting all things email marketing with Emily McGuire a Customer Evangelist at email service provide AWeber. We chat about what email personalisation is, segmentation and automation ideas plus a whole lot more.You can find Emily on LinkedIn and AWeber on their website. You'll also find them on LinkedIn, Twitter, Facebook, Instagram and YouTube.Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcastsCan I also quickly mention my bi-weekly podcasting newsletter on LinkedIn called Streamfeeders - lots of tips and advice for brands who want to podcast.

Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. As marketers, we compete with so many distractions and have a very short window of time to capture our target audience's attention. Unfortunately, one of the big mistakes we make when sending out newsletters is forgetting to tell people how to become a customer. Today, Emily talks about how you can improve your newsletter conversions. Show NotesConnect With: Emily McGuire: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. As marketers, we compete with so many distractions and have a very short window of time to capture our target audience's attention. Unfortunately, one of the big mistakes we make when sending out newsletters is forgetting to tell people how to become a customer. Today, Emily talks about how you can improve your newsletter conversions. Show NotesConnect With: Emily McGuire: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. Email is one of the most important channels for brands to excel at as it keeps you in front of your customers. Yet, many brands try to take shortcuts to grow their email list quickly but end up wasting time on leads that aren't the most qualified for their offering. Today, Emily talks about building a quality email list. Show NotesConnect With: Emily McGuire: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. Email is one of the most important channels for brands to excel at as it keeps you in front of your customers. Yet, many brands try to take shortcuts to grow their email list quickly but end up wasting time on leads that aren't the most qualified for their offering. Today, Emily talks about building a quality email list. Show NotesConnect With: Emily McGuire: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. Similar to the martech industry and digital marketing, email marketing has changed tremendously over the years. It's evolved to the point where marketers can deliver targeted messages to audiences while maximizing conversions by reaching out to people at the right time. Today, Emily talks about understanding email marketing strategies. Show NotesConnect With: Emily McGuire: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. Similar to the martech industry and digital marketing, email marketing has changed tremendously over the years. It's evolved to the point where marketers can deliver targeted messages to audiences while maximizing conversions by reaching out to people at the right time. Today, Emily talks about understanding email marketing strategies. Show NotesConnect With: Emily McGuire: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emily McGuire is the Customer Evangelist at AWeber, With lessons learned over a decade in tech, sending thousands of email campaigns and working on email campaigns earning over $80 million in revenue, Emily loves sharing the mistakes and strategies of email marketing done well that connects with people. She believes in empathetic and conversational emails, talking to subscribers like they are actually human beings.We explore newsletters, automation campaigns, segmentation, subject lines and copywriting!So if you want to get a better return on investment for your email marketing be sure to listen!Website: http://aweber.comTwitter: https://twitter.com/AWeberFacebook: https://www.facebook.com/aweber/ LinkedIn Speaker: https://www.linkedin.com/in/mcguireemily/LinkedIn Company: https://www.linkedin.com/company/aweber/YouTube: https://www.youtube.com/aweber Instagram: https://www.instagram.com/aweber/ Pinterest: https://www.pinterest.com/emailmarketing/

Emily McGuire is the Owner and Principal at Flourish & Grit, an email marketing and automation studio. She helps businesses uncover hidden revenue in their email lists by pairing customer journeys with high-converting email campaigns. With lessons learned over a decade in tech and e-commerce, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, Emily loves sharing the time-tested strategies of email marketing done well.

Emily McGuire is the Principal of Flourish & Grit, an email marketing firm where she and her team help businesses create effective email campaigns. She's an expert in the field and has helped create 1000s of successful marketing strategies. Luckily, now she's sharing some of her expertise with One Big Tip listeners. Email marketing can be a game-changer for your business - but are you doing it correctly? Emily says the key to the most effective emails is to align them with your goals and the customer experience.In this episode, Emily and I discuss just how integral a great email campaign can be to the growth of your business - and even how your unsubscribers can be a blessing! When you listen to our conversation, you'll learn about how to craft emails that will help you reach your goals, the importance of optimizing the customer journey, how to utilize data from your campaigns effectively, and more.In this episode[1:32] Emily gives us a look at her background and how it led her to find Flourish & Grit, her email marketing firm.[6:10] Emily explains her process when it comes to email marketing. She says it all comes down to the customer journey. [8:58] Emails can be a great way to harness the power of data - Emily breaks it down with some examples of points in the customer journey, from abandoned carts to welcome series. [15:44] How are effective emails crafted? Emily explains her sustainable email marketing framework. [18:53] Clarity is essential; Emily says it's important to give people all the information they need to make a purchase. [20:21] We discuss how even unsubscribers are a way to gather data and learn.Support the show (https://jeffmendelson.com/onebigtip)

First there was the email newsletter. Then there was the "news and special offers" email subscription. But today's consumers don't want to waste time or energy in their inbox. Which is why it's important for businesses to focus on creating more engaging and effective email content. That's why we've invited Emily McGuire, Owner and Chief Email Marketer of Flourish & Grit: An Email Marketing and Automation Studio, to join us on this episode. As someone who honors the grit it takes to get through this world, Emily appreciates ways to work smarter, not harder. With lessons learned over a decade in tech, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, she loves sharing the mistakes and strategies of email marketing done well. Here's where you can find Emily: flourishgrit.com/speaking linkedin.com/in/mcguireemily instagram.com/flourishandgrit

We don't usually give out formulas on this show, but today I'm going to start with one: Empathy = $80 million. I got that -- actually, I created it -- from looking at the work of our guest today, Emily McGuire. She's a big-time specialist in email marketing. And her email campaigns have earned clients over $80 million in revenue. The reason I put empathy in the formula is that Emily says her guiding principle is “Leading with empathy… figuring out where your prospects and repeat customers are in their buying cycle, or customer journey… and re-engaging them when they start to cool off.” In her business, Flourish and Grit, Emily has worked with consumer brands, health and wellness businesses, and Software-as-a-Service companies in the tech space. Her most famous client is probably Adam & Eve, the adult toy store. She used the empathy approach to increase their profits by 36%. Here's what I asked her: 1. Emily, I'm just betting you polarize audiences when you tell them that if they want to sell more with their emails, they should stop pitching a product or including a “buy” like so often. First, do I have that right? And secondly, if I do, why do you say that? 2. Could you walk us through some examples of how you have helped companies improve sales and strengthen their communities, using your approach? 3. Let's delve into the kind of copy you write and the framework it fits into. Could you share a few paragraphs from a couple different emails, and tell us about the overall email it fits into? 4. This has been great, Emily. How about some tips for writing the kind of emails you've been talking about? To get Emily's report on Action Guide on increasing email open rates and join her email list: https://www.flourishgrit.com/openDownload.

Are you making email marketing mistakes? Not getting the results you desire? If so, be sure to listen to this episode with Emily Mcguire. Emily is the owner of an email marketing studio called Flourish and Grit. She has spent over a decade in tech, sent thousands of email campaigns, and earned her clients over $80 million in email campaign revenue. She's passionate about teaching others how to leverage email marketing to increase their sales and engagement. According to her, email marketing serves the purpose to connect with people on a human level. The more you treat it that way, the better you'll be at email marketing. In this episode, we chat about: ●     The benefits of email marketing, ●     The most common mistakes that people make with email marketing, ●     How to build a strong email list for your brand, ●     And why engagement is the most important metric to look out for. Tune into this episode to find out how to effectively market to your audience using email. Let's start the show…. Full Show Notes Podcast: ThinkBusinesswithTyler.com Host: Tyler Martin Business Coach Linkedin Instagram TikTok YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of PixlFeed Radio, I have the pleasure to interview Emily McGuire who is the Principal of Flourish & Grit, an email marketing agency that builds and retains customer relationships at scale.With lessons learned over a decade in tech, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, Emily loves sharing the mistakes and strategies of email marketing done well.You'll typically find her with a cup of coffee in hand because #momlife. When her head isn't in her laptop, you can find her chasing her kid, reading a book, or binging trashy TV.You can follow Emily McGuire Here:

Emily is the Principal of Flourish & Grit, an email marketing agency that builds and retains customer relationships at scale. With lessons learned over a decade in tech, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, Emily loves sharing the mistakes and strategies of email marketing done well. You'll typically find her with a cup of coffee in hand because #momlife. When her head isn't in her laptop, you can find her chasing her kid, reading a book, or binging trashy TV. Get: flourishgrit.com/open Connect: https://www.linkedin.com/in/mcguireemily/

In this episode, I chat with Emily McGuire of Flourish and Grit. We talk about her journey in her business, including how she thought of the name and how it represents the business's principles. Emily teaches us how working hand in hand with these principles affects their clients' businesses.Emily walks us through the email marketing experience as perceived on the other side of the fence, the customers, and how Flourish and Grit work backwards to maximize the value of email marketing for their client's business. We discussed their common struggle, which is identifying their niche and how to work with that.Listen up and enjoy!In this episode, we discussed: Emily's struggle to be taken seriously because of her uncanny ways of doing business and how she eventually won over that prejudice and found her footing in the business. Emily's joy as she gets to work with her best friend, who is talented, and how their partnership helps them grow together and grow the business with it. What inspired the name Flourish and Grit and how it represents both their principles of doing the business and the experience of partnering up with them. How they work with email marketing holistically to capture high touchpoints that people send to your business to signal they are interested. Strategies to keep people engaged and how to lead them seamlessly to the purchase process. Emily shares her struggle of finding the ideal customer to market to and how to tailor their marketing according to that niche. We discussed the following strategies that could help her in this particular area: Define the value of your services. Determine how much you want to get paid according to the value you give. Create a persona of the ideal customer based on that pricing. Define your image based on the persona of those that can afford you. Think of a company that you want to work with. Find a way to quantify why you want to work with that company and start checking other similar companies according to the metrics you deduced from that analysis. Connect and know more about Emily McGuire and Flourish and Grit here:LinkedIn: https://www.linkedin.com/in/mcguireemily/Website: https://www.flourishgrit.comWHAT IS DIGITAL MARKETING FOR HUMANS?Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.

Emily McGuire is the Owner and Chief Email Marketer at Flourish & Grit: an email marketing and automation studio. She helps businesses uncover hidden revenue in their email lists by pairing a business' unique customer journey and high-converting copywriting. With lessons learned over a decade in tech and e-commerce, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, Emily loves sharing the time-tested strategies of email marketing done well. Reach flourish & grit here: https://www.flourishgrit.com/ Read more about starting to know, here: https://startingtoknow.com/ Reach Ishu here: https://ishusingh.com/  

In this episode of the Chillbillies Podcast, we sit down with Emily Skaggs.  Emily is the owner of Skaggs Psychological Services in Lexington, KY.  She has operated her clinical psychology practice since 2004.   We talk about suicide rates and psychological effects of lockdowns during COVID, I get head shrunk for free and a host of other topics.  Enjoy!Skaggs Psychological Services501 Darby Creek Rd Suite 41Lexington, KY 40509859-227-2337Skaggs.Office@skaggspsych.comCall Pelycon Technologies!  You can find them at www.pelycon.com or call them today for al your cybersecurity needs at 833-PELYCON (833-735-9366).Call Fayette Heating and Air and Chillibillies listeners get a free, no hassle estimate! Call today at 859-203-7476.  

When does collecting turn into hoarding?

Emily McGuire is the Owner and Chief Email Marketer of Flourish & Grit: An Email Marketing and Automation Studio. With lessons learned over a decade in tech, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, she loves sharing the mistakes and strategies of email marketing done well. www.lucyliucoaching.com/podcast-85  

Having established that e-commerce newsletters are NOT an effective way of getting new customers or generating the revenue you could, we need an alternative. eCommerce email sequences are the answer.  Emily talks us through weaning ourselves off the mentality of overwhelming our customers once a week and moving to have a goal-oriented approach to e-commerce email marketing (just as we probably would automatically in other areas, like optimizing a sales page to sell our products!)  We also explore how to get under the skin of your customers and even prospective customers,  so you can engage and entertain them. That way, you'll develop empathy from understanding them better and win their all-important trust. We even examine the slightly intimidating but fascinating world of mapping out your customer journey.   This is the ultimate way to tune the messages you're sending out to where your customer is really at in his or her relationship with your brand, your company, and with you via your emails. Emily McGuire of Flourish and grit runs an email marketing and automation studio, which helps businesses uncover hidden revenue in their email lists.   You'll Learn: How do we replace our regular newsletters How to frame your content and offers to keep people engaged How to deal with prospective customers as opposed to actual customers More effective ways of structuring your email content How to balance between offers and content Difference between autoresponders “vs” broadcast Recommended email systems Automation strategy and process How to deal with customer journey ourselves    

Having established that e-commerce newsletters are NOT an effective way of getting new customers or generating the revenue you could, we need an alternative. eCommerce email sequences are the answer.  Emily talks us through weaning ourselves off the mentality of overwhelming our customers once a week and moving to have a goal-oriented approach to e-commerce email marketing (just as we probably would automatically in other areas, like optimizing a sales page to sell our products!)  We also explore how to get under the skin of your customers and even prospective customers,  so you can engage and entertain them. That way, you'll develop empathy from understanding them better and win their all-important trust. We even examine the slightly intimidating but fascinating world of mapping out your customer journey.   This is the ultimate way to tune the messages you're sending out to where your customer is really at in his or her relationship with your brand, your company, and with you via your emails. Emily McGuire of Flourish and grit runs an email marketing and automation studio, which helps businesses uncover hidden revenue in their email lists.   You'll Learn: How do we replace our regular newsletters How to frame your content and offers to keep people engaged How to deal with prospective customers as opposed to actual customers More effective ways of structuring your email content How to balance between offers and content Difference between autoresponders “vs” broadcast Recommended email systems Automation strategy and process How to deal with customer journey ourselves    

The word is in: we need an alternative to newsletters for e-commerce marketing.  That reintroduces an old friend in the world of e-commerce marketing. I'm not talking about today's guest, Emily McGuire - I'll introduce her later. No, I'm talking about my old friend, False Dichotomy. That's when you're presented with a false choice between two paths, neither of which is real.  Today's false dichotomy is between “either” email newsletters “or” non-email marketing, like blogging, social media, video marketing, paid ads, etc., etc.  It's a false choice. There is a third way.  Let's be clear: according to all the stats (and today's guest), email marketing gets the best ROI  of ALL marketing by a LARGE margin.  So how come we need an alternative to (email) newsletters?  The clue is this: email marketing works like CRAZY for e-commerce - IF done right. However, email newsletters don't work very well.  Today's guest, Emily, offers us a third way. The way of e-commerce email marketing that works. And, according to Emily, we need an alternative to newsletters to make it work.  Follow me? If so...follow Emily down the rabbit hole with me...and let's see how far this sucker goes...   You'll Learn: Why growing an email list matters in e-commerce Why it also matters for amazon sellers What to do when you don't have an email list of potential buyers The importance of listing your growth strategies Why you need to improve your site design for email setup How to create a great offer How to create a great opt-in/lead magnet Why you need to create a "painkiller" content How do we figure out who our customers are and want?  

The word is in: we need an alternative to newsletters for e-commerce marketing.  That reintroduces an old friend in the world of e-commerce marketing. I'm not talking about today's guest, Emily McGuire - I'll introduce her later. No, I'm talking about my old friend, False Dichotomy. That's when you're presented with a false choice between two paths, neither of which is real.  Today's false dichotomy is between “either” email newsletters “or” non-email marketing, like blogging, social media, video marketing, paid ads, etc., etc.  It's a false choice. There is a third way.  Let's be clear: according to all the stats (and today's guest), email marketing gets the best ROI  of ALL marketing by a LARGE margin.  So how come we need an alternative to (email) newsletters?  The clue is this: email marketing works like CRAZY for e-commerce - IF done right. However, email newsletters don't work very well.  Today's guest, Emily, offers us a third way. The way of e-commerce email marketing that works. And, according to Emily, we need an alternative to newsletters to make it work.  Follow me? If so...follow Emily down the rabbit hole with me...and let's see how far this sucker goes...   You'll Learn: Why growing an email list matters in e-commerce Why it also matters for amazon sellers What to do when you don't have an email list of potential buyers The importance of listing your growth strategies Why you need to improve your site design for email setup How to create a great offer How to create a great opt-in/lead magnet Why you need to create a "painkiller" content How do we figure out who our customers are and want?  

Inboxing is a new podcast that's recorded as a Facebook live on my Facebook Page and on my youtube channel, which you can find by searching for Hillel Berg Email Marketing Every week or so we host a special guest from the email marketing world and we discuss various topics related to Email Marketing.   This podcast's intended audience is Digital marketers but it should be relevant to anyone looking to grow their business through better email marketing.  The quality of the audio gets better with each episode so please bear with me.   Finally, If you enjoy this podcast please subscribe and rate us on Apple podcasts or whatever podcast platform you use.  If you have any questions or comments you can email us at hillel@hillelberg.com.   So with that intro, I say, Welcome to Inboxing, I hope you enjoy the show.

Emily McGuire, the sassy copywriter who in her own words is "not like a regular writer, I'm a cool writer", is sharing her knowledge and expertise about all things copywriting in this episode. When I saw her personality throughout her social channels and website, with references to Devil Wears Prada and The Breakfast Club, It really solidified why copy is so important. We're all evoked by emotions, but commonalities and I certainly had some of those with Emily. During this conversation we chat about: ✨ How Emily came to be a copywriter and her background ✨ How she mainly attracts her clients - practicing what she preaches ✨ Some examples of some amazing brands we both love that use the power of words to attract their tribe ✨ Her biggest challenges as a small business - We can ALL relate to this one!  ✨ 2 common mistakes she sees small businesses making and how you can change them ✨ The perfect example of what a tone of voice IS and how to create one.  I loved chatting the Emily, she really knows her stuff and I can hear the passion in her voice for helping small businesses get better with words. I hope you find some value in this episode too. Please do share and tag myself and Emily if you give it a listen! Find Emily: https://www.emilymcguire.co.uk (Website) | https://www.instagram.com/emilymcguire.co.uk/ (Instagram)

Thank you for listening to the podcast, if you didn't like the podcast and think we are unholy then that is your choice. but If you like the podcast then great. https://johnnycrust69.wixsite.com/jp-podcasts-Website If you would like to express love, ideas, or thoughts- https://anchor.fm/jack-paul-podcasts/message Also please do mind that everything said or done in this podcast are merely for joke purposes and that we have no bad intentions to hurt, damage, or possibly annoy anybody :) --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/jack-paul-podcasts/message

Do you feel like your marketing emails don't deliver anything but unsubscribes and spam flags? On this episode of the ROI Online Podcast, email marketing guru Emily McGuire shares the key elements of an effective email marketing strategy and practical tips to help you create one now.Emily McGuire was in the talk and e-commerce space for 10 years. She started out as a marketing generalist digital marketing generalist with social media, and she was already doing digital marketing. Her boss asked her to put together an email campaign. She quickly realized that email is much more complicated than she previously imagined.Creating effective marketing emails involves more than just a catchy subject line. It requires a thoroughly researched strategy, trial and error, and plenty of hard work. But the results it can deliver make it worth the investment.Email combines the creativity of copywriting and design with the technical aspect of research and strategy. Emily explains that there's no more satisfying feeling than when all the backend systems work together to drive a totally personalized email experience.In this episode, Emily and Steve discuss:The no. 1 ingredient you need to truly flourish in any roleHow to create an effective email marketing strategyThe resources you need to maintain that strategyCommon mistakes business owners make with their marketingAnd more!You can learn more about Emily McGuire here:Flourishgrit.comFollow Emily on LinkedInFollow Emily on InstagramFollow Emily on TwitterGet your copy of Steve Brown's book, The Golden Toilet. Also available on Audible for free when you sign up for a 30-Day Trial Membership! Thinking of starting your own podcast? Buzzsprout's secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)

Emily McGuire is the Owner and Chief Email Marketer at Flourish & Grit: an email marketing and automation studio.   She helps businesses uncover hidden revenue in their email lists by pairing a business' unique customer journey and high-converting copywriting.   With lessons learned over a decade in tech and e-commerce, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, Emily loves sharing the time-tested strategies of email marketing done well.   You'll typically find Emily with a cup of coffee in hand because #momlife. When her head isn't in her laptop, you can find her chasing her toddler, reading a book or binging trashy TV.   Connect With Emily! Instagram: @flourishandgrit

Emily is the Owner and Chief Email Marketer at Flourish & Grit, an email marketing and automation studio in Michigan, USA. She primarily worked in social media before moving into email marketing, and has been using its power to transform business' marketing strategies ever since.  In this podcast, Emily discusses the importance of implementing an email marketing strategy for your ecommerce business and how it has the potential to start contributing to 20-30% of your revenue.   She talks to us about how she developed an abandoned cart campaign that earned over $1 million annually, and how in a world that's now busier than ever, implementing a similar campaign can be crucial to reminding potential customers to come back and follow through with their purchase.  Join us to find out why email marketing is one of the keys to building a more personal connection with customers and how it can keep them coming back for more! 

Ever wonder why your emails end up in a junk folder? Want to craft irresistibly clickable subject lines? Fancy learning one simple technique you can use to make more money from your email lists? Then this episode is for you.Today we're joined by Emily McGuire, Owner of the email marketing agency, Flourish & Grit.In today's episode we discuss:Beneficial skills for the modern email marketerThe right (and wrong) ways to take advantage of personalisationSubject line techniques that drive open rates without misleading your subscribersHow reframing your mailouts as an email series' could be the key in unlocking revenue within your email listCompanies that can inspire you with their email marketing effortsCONNECT WITH EMILY / FLOURISH & GRIT:https://www.flourishgrit.com/https://www.linkedin.com/in/mcguireemily/ REFERENCED ON THIS EPISODE:https://www.klaviyo.com/https://www.activecampaign.com/https://glockapps.com/ https://www.shinesty.com/ https://www.target.com/ https://www.thereformation.com/ https://helpwise.io/https://www.flourishgrit.com/open CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.

Sherri and Karen chat with Emily McGuire. Emily is the Owner and Chief Email Marketer at Flourish & Grit: an email marketing and automation studio. Our conversation will share her story of success. We will find out how she learned about people and herself. Why has she been successful with EDMR therapy. What kind of hurdles has she had to jump over? How has social media changed the way people make decisions.

Uncut chats with Nazeem Hussein about his new show, and a serious chat with Emily McGuire who is the CEO of the Domestic Violence Resource Centre Victoria and how Covid-19 has affected DV numbers. Don't forget to keep up to date with what we're up to, follow us on instagram @3pmpickupSee omnystudio.com/listener for privacy information.