Jonny Ross Fractional CMO

In Episode 34 of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni bring you strategies to protect your website content, insights into YouTube's latest feature for small channels, and powerful tools to make managing your website easier than ever!If you've ever worried about competitors stealing your case studies, testimonials, or website content, this episode is a must-listen. We also explore how YouTube's new "Hype" feature helps small creators stand out, and reveal some innovative apps to enhance your web content strategy.What We Cover:1️⃣ You Ask, We Answer: How Can I Protect My Website's Case Studies and Testimonials?Are you hesitant to share client success stories because competitors might use them to poach your customers?

Welcome to Episode 33 of the 90-Day Website Mastery Podcast, the ultimate resource for business owners, marketing managers, and web professionals looking to transform their online presence! Join hosts Jonny Ross and Pascal Fintoni as they share actionable insights, practical advice, and the latest trends in website strategy.This week, we dive into:

Welcome to Episode 32 of the 90-Day Website Mastery Podcast, your go-to resource for practical website improvement tips. In this episode, Jonny Ross and Pascal Fintoni dive into mobile-first design, AI-powered commerce, and essential tools for website managers. This episode is packed with actionable insights to help you optimise your website for mobile users and stay ahead in the digital world.Key Topics Covered:1. Is Your Website Truly Mobile-Friendly?FAQ: What does "mobile-friendly" really mean? Isn't it automatic nowadays?Surprisingly, no! Many websites still aren't optimised for mobile. Jonny and Pascal discuss why a mobile-first approach is crucial, including ensuring that designs are tested on mobile before desktop.They explain key considerations like creating more space for touch interactions, optimising buttons, and making call-to-actions easily accessible. If your website is difficult to navigate on mobile, you could be losing potential customers.2. AI-Powered Commerce Search: The Future of Online RetailFAQ: What is AI-powered commerce search, and why does it matter for my business?The hosts explore an insightful article by Ben Davis on the rise of AI-driven search technology. Learn how conversational search is transforming e-commerce by helping customers find exactly what they need, and why it's essential for small businesses to stay ahead of this trend.Jonny stresses the importance of embracing AI tools to improve customer experience and sales.3. Website Engine Room: Tools to Simplify Your WorkflowPascal's Pick: Jitter – Add animations to your website with ease! Perfect for making your content more engaging and user-friendly.Jonny's Pick: FounderPal.ai – Create detailed marketing personas in just 10 seconds. It's free and incredibly useful for refining your target audience messaging.4. Website Call to Action: Make One Small Change TodayJonny's Tip: Start A/B testing! Experiment with landing pages, buttons, and headlines to improve conversions. Even small changes can lead to big results. Tools like Hotjar and Unbounce are great for optimising user experience.Pascal's Tip: Review your best-performing web pages from this time last year. Update your seasonal content and ensure returning visitors feel engaged with fresh, relevant material.Top FAQs Answered in This Episode:What does it mean for my website to be mobile-friendly?How can AI-powered commerce search help me attract more customers?What are some tools to create marketing personas and add animations to my website?What is A/B testing and how can it improve my website's performance?Take Action Today:Don't just listen—take action! Start testing your website's mobile functionality today, and explore the tools we discussed to enhance your site's performance.Resources Mentioned:FounderPal.ai – User Persona Generator

In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni break down essential strategies to future-proof your website in the evolving digital landscape. Whether you're managing a small business website or looking to improve your site's performance, this episode is packed with practical tips to make your online presence work harder for you.What is a Cookie-less Internet and How Will It Affect My Website?In the You Ask, We Answer segment, Jonny and Pascal explain the move towards a cookie-less internet in simple terms. They discuss the shift away from third-party cookies, what it means for your website's privacy and tracking capabilities, and how to adjust your analytics and advertising to stay ahead of the curve.How Can I Improve My Website's Accessibility?In the Website Engine Room, Jonny introduces UserWay, a powerful tool that ensures your website complies with digital accessibility standards. Learn how accessibility impacts SEO and why ensuring your website is user-friendly for all visitors can also boost your search engine rankings.How Do Leaked Google Search API Documents Impact SEO?Jonny and Pascal review an insightful article by Rand Fishkin titled "An Anonymous Source Shared Thousands of Leaked Google Search API Documents". In Website Stories, they discuss how these documents confirm the importance of dwell time, internal linking, and page titles—reinforcing what many SEO experts already knew. This is a must-know for anyone looking to improve their site's visibility on Google.What Security Features Should I Add to My Website?In the Website Call to Action, Jonny advises on essential security measures every website should implement, including SSL certificates and two-factor authentication (2FA). Discover why security updates are critical for building trust with your visitors and improving your website's credibility.How Can I Keep My Blog Content Relevant for SEO?Pascal encourages website owners to review and update blog categories to stay relevant in a changing digital landscape. Find out how keeping your content organised with updated categories and tags can improve SEO and attract more traffic to your site.Key Takeaways:What is a Cookie-less Internet? Understanding the shift and how to prepare your website for it.Website Accessibility: Tools like UserWay make it easier to implement accessibility features.Google Search API Leaks: Important SEO takeaways from Rand Fishkin's analysis.Website Security: The must-have security features that build trust and credibility with your users.Content Categories: Why updating your blog's content categories can lead to higher SEO rankings and better engagement.Resources Mentioned:UserWay - Digital Accessibility ToolChatPDF - AI-powered PDF CurationRand Fishkin's Article on Leaked Google API DocsCall to Action:Looking to master your website in 90 days? Visit 90DayMarketingMastery.com to book a discovery call with Jonny or Pascal.

Welcome to the 90-Day Website Mastery Podcast, the essential guide to boosting your website's performance and reigniting pride in your online presence. Hosted by Jonny Ross and Pascal Fintoni, this podcast complements our 90-Day Website Mastery Programme by providing actionable tips and expert advice. In our 30th episode, we dive into AI-driven strategies, off-page SEO tactics, and much more.Episode Highlights:Segment 1: You Ask, We AnswerQuestion: Can AI help me with my SEO campaign? Do you have any tips for using ChatGPT or Google Gemini to optimise my website content? (Part 2)Answer: Jonny and Pascal explore how AI tools like ChatGPT and Google Gemini can enhance off-page SEO. Learn about AI-assisted link-building, content creation, and more to improve your online reputation and trustworthiness.Segment 2: Website StoriesRecap Special:Jonny Ross: Key insights from the Intuit Mailchimp Conference in London on 13 June 2024.Pascal Fintoni: Highlights from the AI Solutions for SMEs Success Conference in Durham on 20 June 2024.Discussion: Jonny and Pascal share their experiences and lessons learned from these conferences, emphasizing the importance of customer-centric marketing, AI integration, and multi-channel strategies.Segment 3: The Website Engine RoomFeatured Tools:Jonny Ross: TidyCal – An alternative to Calendly that simplifies calendar management and meeting bookings, integrates with Zoom and Stripe, and offers a user-friendly experience at a lower cost.Pascal Fintoni: AI Test Kitchen by Google – Experiment with MusicFX, ImageFX, and the upcoming VideoFX tools to enhance your media content and brief AI assistants effectively.Benefits: Discover how these tools can streamline your workflow, enhance productivity, and improve your website management.Segment 4: The Website Call To ActionJonny Ross: Integrate engaging video content into your service and product pages to boost user interaction and dwell time.Pascal Fintoni: Improve website accessibility by creating audio and video summaries of your best-performing articles using AI. Embed these multimedia versions to enhance user experience and engagement.Tune In for Expert Advice!Enhance your website's performance by listening to Episode 30. Stay updated on the latest tools, trends, and techniques in digital marketing and website mastery.Connect with Us:Jonny Ross on LinkedInPascal Fintoni on LinkedIn90-Day Website Mastery ProgrammeSubscribe to the 90-Day Website Mastery Podcast on Apple Podcasts to stay ahead in the digital landscape. Don't miss out on future episodes packed with insights and actionable tips!00:00:15-Introduction to 90 Day Website Mastery PodcastIntroduction to the 30th episode of the 90 Day Website Mastery Podcast, expressing gratitude to the audience and sharing the purpose of the podcast. Exploring Strategies for Website Optimization

Welcome to another inspiring episode of The Jonny Ross Fractional CMO podcast! In this episode, Jonny Ross sits down with Sandy Domingos-Shipley, a renowned business strategist and author of the enlightening book "How to Build a World-Class Business One Brick at a Time."With over 20 years of experience, Sandy shares her journey from Canada to the UK, her career development, and the valuable insights she has gathered along the way. Discover actionable strategies on customer focus, leadership, efficient business processes, and effective marketing that you can implement to elevate your business.In This Episode, You Will Learn:Customer Focus:Why aligning your business strategy with customer needs is crucial.Practical steps to embed a customer-centric culture in your business.Leadership:Strategies for creating effective leadership within an organization.The importance of setting realistic and measurable goals.Marketing Strategy:Key elements of an effective marketing strategy.The role of market research and SMART goals in targeting the right audience.Building Strategic Partnerships:How to form and nurture partnerships that enhance your business reach.Real-life examples of successful collaborations.Technology and Automation:Leveraging technology to streamline operations.The benefits and challenges of implementing marketing automation.Quotes from the Episode:"Aligning your business strategies with customer needs is crucial for sustainable growth." – Sandy Domingos-Shipley"Effective leadership sets the direction and inspires the entire team to achieve business goals." – Sandy Domingos-ShipleyListen and Be Inspired:Learn how Sandy's innovative use of Post-it notes evolved into the structure of her book.Understand the importance of storytelling in change management and marketing.Hear about Sandy's dyslexia diagnosis and how it influenced her career and parenting approach.Key Takeaways:Focus on Top Priorities: Identify and concentrate on the top three areas that need attention in your business.Employee Engagement: Collaborate with your staff and bring them along in the journey.Self-Reflection: Regularly assess your leadership style and its impact on your team.Effective Communication: Understand the diverse ways people process information and adapt your communication accordingly.Upcoming Projects:Sandy is planning to offer workshops to help businesses implement the principles from her book. These hands-on sessions will provide personalised guidance and practical solutions.Where to Find the Book:Purchase on any Amazon platform.For a signed copy, visit Sandy's website. https://www.thesystemslink.com/Links and Resources:Sandy Domingos-Shipley's Book: How to Build a World-Class Business One Brick at a TimeJonny Ross's Website: https://jonnyross.comConnect with Jonny on LinkedIn: https://www.linkedin.com/in/jonnyross/Follow Jonny on Twitter:

Welcome to Episode 29 of the 90 Day Website Mastery Podcast! In this episode, Jonny Ross and Pascal Fintoni dive deep into how AI is revolutionizing SEO, providing practical tips and tools to help you optimize your website effectively. Whether you're a seasoned website manager or just starting, this episode is packed with valuable insights to enhance your online presence.Episode Highlights00:16 - 00:45 | IntroductionJonny Ross introduces Episode 29, highlighting the importance of making your website work harder and reigniting pride in your online presence. Co-host Pascal Fintoni previews the packed content ahead, emphasizing AI's growing role in SEO.00:57 - 01:27 | Segment OverviewJonny and Pascal outline the four key segments of this episode: You Ask, We Answer; Website Stories; The Website Engine Room; and The Website Call to Action. They also introduce the Action Randomizer tool available on their website.You Ask, We Answer: Can AI Help My SEO Campaign?02:01 - 06:58Pascal and Jonny discuss how AI tools like ChatGPT and Google Gemini can transform your on-page SEO. They cover everything from keyword research and content analysis to audience targeting and technical SEO improvements.Website Stories: Starting a Successful Podcast10:46 - 17:02Pascal reviews an insightful article from Entrepreneur.com by Sherin Shibu on the winning formula for starting a successful podcast. They discuss key takeaways, such as the ideal podcast length, the importance of having multiple hosts, and engaging your audience with new information and perspectives.The Website Engine Room: Top Tools for Website Management18:23 - 21:22Jonny shares his latest find, Transcript LOL, an AI-powered transcription service perfect for podcasters and content creators. Pascal introduces Consensus.app, a tool that aggregates expert quotes and citations, enhancing your content's credibility.The Website Call to Action: Essential Website Improvements24:06 - 27:54Jonny advises implementing a Content Delivery Network (CDN) to improve your website's speed globally, enhancing user experience and SEO. Pascal emphasizes the importance of internal communication, recommending regular meetings with sales and customer service teams to align website content with business goals.Closing ThoughtsJonny and Pascal recap the key points discussed, emphasizing AI's impact on SEO, the essentials of successful podcasting, and practical tools for website management. They encourage listeners to visit 90daymarketingmastery.com for more resources and to try out the Action Randomizer.Connect with UsJonny Ross on LinkedInPascal Fintoni on LinkedInSubscribe to the 90-Day Website Mastery Podcast on Apple Podcasts and stay ahead in the digital game! Please leave a review and let us know what you think of the show. Your feedback helps us improve and reach more listeners.

Join Jonny Ross and Pascal Fintoni in Episode 28 of the 90 Day Website Mastery Podcast as they dive deep into the future of SEO in the age of AI. With insights from the recent Google I/O conference, this episode is packed with valuable advice on how AI-driven search results will impact your website and what you can do to stay ahead.Key Segments:1. You Ask, We Answer:Listener Question: "Will AI summaries in Google Search results be a problem for SEO?"Jonny and Pascal discuss the implications of AI-driven search experiences for users and marketers, exploring how these changes could reshape SEO strategies.2. Website Stories:Featured Story: Website Call To Action RandomizerDiscover a fun, interactive tool designed to give you actionable website improvements, helping you feel proud of your site once again.3. The Website Engine Room:Pascal's Pick: Snipcast.io – Your AI assistant for summarizing podcast episodes, making content consumption easier and more efficient.Jonny's Pick: Boost Spaces – A powerful tool for connecting and synchronizing over 1800 apps, streamlining your data management and automation processes without coding.4. The Website Call To Action:Jonny's Advice: Implement dynamic FAQ sections with accordion dropdowns to improve user experience and reduce support queries.Pascal's Tip: Repurpose your best social media content into enhanced 'Best Of Social' roundup articles using AI to drive more engagement and value from your posts.Tune In Now!Don't miss out on this insightful episode where Jonny and Pascal unpack the latest trends from Google I/O and provide actionable tips to optimize your website for the AI-driven future. Listen to Episode 28 of the 90 Day Website Mastery Podcast today!Subscribe and ConnectSubscribe to the 90 Day Website Mastery Podcast on your favorite platform.Connect with us on LinkedIn:Jonny RossPascal FintoniFor more details and to join the 90 Day Website Mastery Programme, visit 90 Day Marketing Mastery.Call to ActionTry our new Website Call To Action Randomizer at 90daymarketingmastery.com/roll-the-dice.Transform your website into a powerful business tool with our expert advice and innovative solutions. See you there!Chapters:00:00:16Introduction to Episode 28 - Introduction to the 90 day website mastery program and a preview of the topics to be discussed in this episode, including the Google I.O. Conference.Introduction to the 9th day website mastery program and a preview of the topics to be discussed in this episode, including the Google I.O. Conference.00:01:15-Segments of the 90 Day Website Mastery Podcast - Overview of the 4 segments of the 90 Day Website Mastery podcast, including 'You Ask, We Answer', 'Website Stories', 'Website Engine Room', and 'Website Call to Action'.Overview of the 4 segments of the 90 Day Website Mastery podcast, including...

Introduction to Future-Ready BrandingWelcome to this enlightening episode of Jonny Ross Fractional CMO, where we dive deep with Mitch Duckler, author and branding expert, into what it takes to build a brand that not only survives but thrives in the future. Discover cutting-edge insights straight from the minds of the world's top CMOs.What is a Future-Ready Brand?Learn from Mitch about the essential characteristics that define a future-ready brand. We discuss the importance of integrating purpose with business goals and how this synergy can drive a brand forward amidst rapid technological and societal changes.Emerging Technologies in BrandingMitch shares his expert insights on how emerging technologies like artificial intelligence, the Metaverse, and augmented reality are transforming the branding landscape. Understand how these technologies can personalize customer experiences and redefine engagement.Purpose-Driven Branding: Beyond the BuzzwordHear Mitch debunk the myths of purpose-washing and explain how genuine purpose-driven branding can be implemented effectively. Learn how to align your brand authentically with societal values without falling into the trap of superficial branding tactics.CMO Insights: Navigating Brand ChallengesMitch discusses his interactions with 43 CMOs from global giants like McDonald's, PepsiCo, and BMW. Uncover common themes and innovative strategies these leading marketers are employing to tackle today's branding challenges.AI and Marketing: Risks and RewardsExplore the dual-edged sword of AI in marketing as Mitch elaborates on both the opportunities and the pitfalls. From enhancing customer segmentation to the risks of data privacy, get a balanced view on how AI is reshaping marketing departments across industries.Gen Z and the New Market DynamicsUnderstand the impact of Gen Z on current marketing strategies. Mitch explains the 'me vs. we' dynamic of Gen Z and how brands can effectively engage with this influential demographic without compromising their core values.Conclusion and Call to ActionWe wrap up with key takeaways from Mitch Duckler on making your brand resilient and adaptable for the future. Mitch also shares where listeners can find more about his work and his latest book, 'The Future-Ready Brand.'Where to Find Mitch DucklerConnect with Mitch through his official site at https://fullsurge.com, follow him on LinkedIn, or check out his TEDx talk "Discover Your Differentiator". For deeper insights, pick up a copy of 'The Future-Ready Brand' available at major book retailers.Engage with UsLoved this episode? Have thoughts or questions about future-ready branding? Join the conversation on our social media channels or leave us a review on Apple Podcasts. We love hearing from you!Subscribe and Stay UpdatedDon't miss out on our upcoming episodes with more thought leaders like Mitch Duckler. Subscribe to Jonny Ross Fractional CMO on Apple Podcasts and stay at the forefront of marketing and branding innovations.Topics:00:12 - 10:07Future Ready BrandPurpose in BrandingCMOs InsightsEmerging TechnologiesAI in MarketingPrivacy ConcernsCompliance and Legal10:08 - 20:06data privacy and regulationgenerative AIcontent marketingcreativityemotionhuman touchbrandingsocietal implicationspurposeGen Ztechnologyemerging...

Welcome to Episode 27 of the Website Mastery Podcast!Hosted by digital marketing gurus Jonny Ross and Pascal Fintoni, this episode is packed with actionable tips and valuable insights designed to elevate your website's performance and enhance your personal brand. Whether you're tuning in live or catching up later, we're thrilled to have you join us!Personal Branding: To Change Your Domain or Not?Jonny and Pascal kick off the episode by tackling a listener-submitted question about the pros and cons of using personal names as domain names. This discussion is crucial for anyone considering how to best use their personal brand for business advantage.Key Takeaways:Understand when to use your personal name for better branding.Learn the impact of personal domains on future business scalability.Cutting the Clutter: What to Remove From Your Website NowIn response to "13 Things To Remove From Your Website Immediately" by Andy Crestodina, Jonny and Pascal share their perspectives on outdated website elements that could be hurting your user experience.Key Takeaways:Discover specific website features that should be eliminated to improve clarity and user engagement.Hear expert opinions on common website mistakes and how to avoid them.Essential Tools for Every Website ManagerExplore indispensable tools that can revolutionize the way you manage and create content for your website. This segment introduces Cloudflare for enhanced security and Emojis Wiki for effective communication through visuals.Key Takeaways:Learn about tools that can protect and accelerate your site.Get tips on using emojis correctly to enhance rather than confuse your message.Action Steps to Immediately Improve Your WebsiteJonny advises on implementing schema markup to boost SEO, while Pascal emphasizes the importance of refreshing your FAQs with visual storytelling to make your site more engaging and informative.Key Takeaways:Steps to implement schema markup for better search engine recognition.Strategies to update your FAQs to address newer customer inquiries effectively.Why Tune In?Practical advice: From optimizing your personal brand to enhancing website security and performance.Expert insights: Benefit from Jonny and Pascal's extensive experience in digital marketing.Interactive discussion: Engage with the co-hosts live and get your questions answered.Join us for this information-packed episode to transform your website into a more effective tool for your business. For more insights and to join our community, visit 90daymarketingmastery.com and follow us for the latest updates and expert advice.Chapters:00:00:16 - Introduction - Introduction to the Website Mastery Podcast series, live streaming platforms, and the 90-day website mastery program.Discussion on the importance of personal branding and domain name choices for businesses, including the pros and cons of using a personal brand name in the domain.00:09:38 - Website Stories - Review and analysis of a video by Orbit Media on 13 things to remove from a website immediately, including a selection of 3 key points from the video.Recommendation of CloudFlare for website performance, security, and SEO optimization, highlighting its benefits and ease of use.00:23:42 - Website Call to Action - Discussion on the importance of schema markup implementation for search engine optimization and the review and refresh

Welcome to Episode 26 of the 90-Day Website Mastery Podcast! Jonny Ross and Pascal Fintoni are back with another engaging episode packed with expert insights and actionable advice for website owners and content creators.

Welcome to Episode 24 of the '90 Day Website Mastery Podcast' — the audio companion that walks hand-in-hand with the 90-Day Website Mastery Program, where we share actionable advice and insights for you to take pride in your online presence!

In this captivating episode, Jonny Ross sits down with Harry Spaight, a trailblazer in the world of sales, to explore the profound concept of servant selling. Harry, an acclaimed keynote speaker, author, and podcast host, delves into how leading with dignity and empathy can redefine success in sales. From his early days influenced by mission work to his impactful book "Selling with Dignity," Harry shares his journey and insights into creating meaningful, trust-based relationships with clients. Tune in to discover how servant selling can transform your sales approach, enhance client relationships, and lead to lasting success.In This Episode, You Will Learn:Harry's Unique Journey into Servant Selling (00:00:58) - Discover Harry's transition from mission work to sales and how it shaped his servant selling philosophy.The Core Principles of Servant Selling (00:01:42) - Understand what servant selling entails and how it contrasts with traditional sales tactics.Building Genuine Connections (00:02:47) - Insights into the importance of listening and focusing on the client's needs rather than the sale.Overcoming Common Sales Challenges (00:25:12) - Strategies to handle rejection and ghosting from prospects with grace and perseverance.Providing Value Beyond the Sale (00:32:24) - Tips on nurturing long-term relationships and adding value to clients even after the sale.Digital Engagement and Building Trust (00:18:59) - How to leverage digital platforms to authenticate your sales approach and connect with clients.Advice for New and Seasoned Sales Professionals (00:32:42) - Foundational advice for newcomers and a fresh perspective for veterans in sales.Resources Mentioned:"Selling with Dignity" by Harry SpaightSales Made Easy Podcast by Harry SpaightConnect with Harry Spaight:- Website: Selling with Dignity- LinkedIn: Harry Spaight- Instagram: @harryspaight- Twitter: @HarrySpaight1Jonny and Harry wrap up the episode with key takeaways and encourage listeners to embrace servant selling for more ethical and effective sales practices. Don't forget to subscribe for more insightful conversations and share this episode with those looking to revolutionize their sales approach!Timestamps:The transformative world of sales (00:00:13)Introduction to the episode's focus and guest, Harry Speight, and the concept of servant selling.The concept of servant selling (00:01:23)Harry explains the concept of servant selling and its transformation of traditional sales approach.Serving others and providing value (00:02:31)Harry discusses the importance of serving others and providing value to build genuine connections.Networking and building trust (00:03:09)The importance of networking, building trust, and having meaningful conversations with potential clients.Targeting the right prospects (00:07:31)Harry explains how to define and target the right prospects for effective sales conversations.Long-term impact of servant selling (00:09:52)The impact of servant selling on building long-term relationships and trust with clients.Authenticity and building relationships (00:11:07)The...

Welcome to Episode 23 of the '90-Day Website Mastery Podcast,' where we not only celebrate the milestone of our 100th episode in the Jonny Ross Fractional CMO series but also delve deep into the nuances of website engagement and growth strategies. Join Jonny Ross and Pascal Fintoni as they share their expert insights and actionable tips to empower you and your website.In This Episode:Celebrating 100 Episodes: We kick off this special episode by marking a significant milestone - the 100th episode of Jonny Ross's Fractional CMO podcast series. Reflect with us on the journey, the lessons learned, and the value of consistent content creation.You Ask, We Answer: Blog Comments for SEOShould you keep the comments section on your blog?Unraveling the SEO benefits and managing spammy comments.Jonny and Pascal's take on engagement vs. quality control.Website Stories: Navigating Through Website Growth StagesAn in-depth review of "Guiding Your Website Through Its 4 Stages Of Growth" by Kahl Orr.Key takeaways and how they apply to your website's evolution.The Website Engine Room: Tools to Elevate Your SitePascal's Pick: Discover copyright-free photos and visuals with Adobe's Free Stock Images to enhance your web content.Jonny's Recommendation: Explore the power of Zapier for automating tasks and streamlining your workflow, connecting your favorite apps for maximum efficiency.The Website Call To Action: Immediate Actions for Website EnhancementJonny suggests implementing a 'sticky menu' for better navigation and user experience.Pascal advises on minimizing distractions with YouTube embeds using a simple URL tweak.Reflection and Roundup: As we celebrate this 100th episode milestone, we reflect on the importance of continuous learning, adaptation, and the power of sharing knowledge. We're committed to helping you make your website work harder for you, ensuring it's something you can be proud of.Engage With Us: We love hearing from our listeners! Share your thoughts, questions, or suggestions with us in the comments. Your insights could be featured in our upcoming episodes!Stay Connected: Don't miss out on future episodes and valuable insights. Subscribe to the '90-Day Website Mastery Podcast' and join our community of website enthusiasts.Thank you for joining us on this journey to 100 episodes, and here's to many more filled with learning, growth, and success!Timestamps:The 90 Day Website Mastery Podcast (00:00:16)Introduction to the podcast and celebration of the 100th episode of Johnny Ross's Fractional CMO podcast.The Comment Section on a Blog (00:03:43)Debate about whether to switch on or off the comment section on a blog, considering SEO benefits and potential drawbacks of spammy comments.Stages of Website Growth (00:08:07)Discussion of the four stages of website growth: do it yourself, startup mentality, established business, and enterprise solution, emphasizing the importance of the initial phase.Website Engine Room: Zapier (00:17:10)Explanation of the benefits of using Zapier for automation, enhancing productivity, reducing errors, and saving time in repetitive tasks.Website Engine Room: Adobe Stock Photography (00:18:54)Introduction to Adobe's offering of free stock photography and 2D/3D images, providing unique and stylish content for creating blog header images.These are the timestamps covered in the podcast episode transcription segment.Choosing Unique Images for Your Website...

Hosts: Jonny Ross and Pascal FintoniSegment 1: You Ask, We AnswerDiscussion Topic: The effectiveness of national and international days in content marketing and website traffic generation.Key Takeaways: Jonny and Pascal debate the merits of leveraging these days for marketing strategies. The consensus? They must align with your brand, resonate with your audience, and be part of a broader campaign rather than one-off content pieces.Segment 2: Website StoriesFeatured Article: "Google to Disable Third Party Cookies for 1% of Chrome Users" by Matt Southern from Search Engine Journal.Insights: A crucial discussion on the impending changes in digital marketing due to privacy policies and the impact on data tracking. Businesses are advised to prepare and adapt to these changes for continued success in online advertising.Segment 3: The Website Engine RoomTool Recommendations:Pascal's Pick: Google My Business - An underutilised tool that can significantly enhance your online presence.Jonny's Pick: KWFinder - A keyword research tool ideal for discovering long-tail keywords with low competition, perfect for driving targeted traffic.Segment 4: The Website Call to ActionJonny's CTA: Add subtle animations and transitions to your website to guide users' attention and enhance the user experience.Pascal's CTA: Draw inspiration from blog header images outside your industry to refresh and modernize your site's design.Final Thoughts:Jonny and Pascal wrap up by reflecting on the importance of website pride and the impact of thoughtful content and design. They encourage listeners to apply the episode's advice and share their progress.Reminder:Don't forget to visit 90daymarketingmastery.com for more resources and to book a discovery call with Jonny or Pascal. Share your website updates, questions, and favorite apps for a chance to be featured in the next episode.Next Episode Teaser:Stay tuned for Episode 23, where we'll explore new SEO challenges and opportunities in 2024, dissecting the latest trends and tools to keep your website at the top of its game.Connect with Us:We're live on YouTube, LinkedIn, Facebook, and available as an audio podcast for on-the-go tips.Leave us a review and share with a friend if you find our insights helpful.Until next time, enjoy a creative montage of tips and tricks from today's episode, and start making your website work smarter!Timestamps00:00:14 (00:00:14)Introduction to the podcast episode.Johnny and Pascal introduce the episode and discuss the focus on website improvement.00:01:44 (00:01:44)You Ask, We Answer: National and International Days for Content Marketing.Debate on the relevance and effectiveness of using national and international days for content marketing and website traffic generation.00:08:32 (00:08:32)Website Stories: Google to Disable Third-Party Cookies.Discussion on Google's plan to disable third-party cookies and its impact on digital marketing and data tracking.00:18:44 (00:18:44)Website Engine Room: New Discovery - Mangles KW Finder.Introduction and discussion of the Mangles KW Finder as a keyword research tool for driving targeted traffic to a website.00:19:48 (00:19:48)Website Engine Room: Google My...

Host: Jonny RossGuest: Karen YankovichEpisode Overview:In this insightful episode, Jonny Ross is joined by LinkedIn expert Karen Yankovich to discuss the unique challenges and opportunities for women over 40 in the world of digital branding and networking. Karen shares her expert strategies on how women can leverage LinkedIn to enhance their professional presence, build high-value networks, and step confidently into their roles in the business world.Key Topics Discussed:Why Focus on Women Over 40:Understanding the need for distinct strategies for women over 40 in digital marketing and personal branding.LinkedIn Mastery:Karen's top tips for optimising LinkedIn profiles.Strategies for expanding professional networks on LinkedIn.Overcoming Imposter Syndrome:Addressing common challenges faced by women over 40.Building confidence and overcoming imposter syndrome.Building High-Value Networks:Karen's insights on relationship building on LinkedIn.Leveraging LinkedIn for high-ticket opportunities.Mindset and Confidence Building:The importance of mindset in professional success.Techniques for stepping into a powerful and confident professional identity.Resources and Links:https://www.linkedin.com/in/karenyankovich/https://karenyankovich.com/Take the Quiz: https://karenyankovich.com/quiz/https://podcasts.apple.com/gb/podcast/good-girls-get-rich-podcast/id1308227233Connect with Us:https://podcast.jonnyross.com/https://www.linkedin.com/in/jonnyross/Final Thoughts:Karen's expertise and passion for empowering women shine throughout the episode, offering listeners practical advice, relatable insights, and motivation to take their professional presence to the next level. Tune in to gain valuable knowledge on mastering LinkedIn, embracing your expertise, and building a network that aligns with your career goals.TimestampsWomen over 40 (00:00:11)Karen Yankovic explains why women over 40 need distinct strategies on LinkedIn and how they can harness the platform to amplify their professional presence.Podcast and Mindset (00:02:39)Karen discusses her podcast, "Good Girls Get Rich," and the mindset component in building a successful digital presence.Misconceptions about LinkedIn (00:03:27)Karen addresses the misconceptions about LinkedIn, such as it being too corporate and full of spam, and explains the platform's potential for relationship building.Imposter Syndrome (00:10:44)Karen delves into imposter syndrome, its impact on women over 40, and strategies for overcoming it.LinkedIn Strategies (00:14:32)Karen outlines the importance of providing value and building relationships on LinkedIn, using examples of successful outreach efforts.The importance of intentional connections (00:19:07)Emphasizing the need for intentional, meaningful connections at conferences and through white papers to create opportunities.Standing out at conferences (00:21:23)Discussing strategies for standing out at conferences, such as connecting with speakers and utilizing LinkedIn to reach potential clients.Optimizing LinkedIn profile (00:23:14)Exploring the significance of positioning LinkedIn profiles as personal brands rather than traditional resumes, and the importance of the "About"...

Welcome to Episode 21 of the '90-Day Website Mastery Podcast'. In this episode, Jonny Ross and Pascal Fintoni dive deep into the essentials of crafting a winning website action plan for 2024. They also explore mastering SEO tools to enhance your website's performance. This episode is packed with actionable advice, insightful discussions, and practical tools to elevate your website in the new year.Segments:Creating a Meaningful Website Action Plan for 2024Jonny and Pascal discuss the importance of a structured and inspiring website action plan.Key focus areas include platform usability, SEO optimisation, and aligning content with audience needs.Insight into the 90-Day Website Mastery Healthcheck methodology.90-Day Website Mastery HealthcheckMastering SEO Tools for Website OptimisationExploration of essential SEO tools like Screaming Frog SEO Spider and GoPro's Quik app.Discussion on how these tools can streamline website management and content creation.Links to tools: Screaming Frog SEO Spider, QUIK by GoPro2024 Website Trends and Mobile SERP InnovationsAnalysis of the latest website trends for 2024, including new mobile search engine result page layouts.Discussion on how these trends influence website design and user experience.Website Call to Action: Immediate Enhancement StrategiesJonny's suggestion: Implement gated content for lead generation.Pascal's advice: Compile a retrospective and forecast article involving customer and influencer feedback.Outro:Jonny and Pascal wrap up the episode, inviting listeners to implement the strategies discussed. They encourage feedback and sharing updates on website enhancements for potential shoutouts in future episodes.Further Resources:Visit 90 Day Marketing Mastery for more information and to book a discovery call.Connect with Jonny Ross on LinkedInConnect with Pascal Fintoni on LinkedInCall to Action:Share your questions, app preferences, and website links after implementing the suggested changes.Subscribe, like, and share the podcast to support us.Stay tuned for our next episode, and in the meantime, enjoy a fun video and audio montage.Timestamps:Creating a Meaningful Website Action Plan (00:01:30)Jonny and Pascal discuss the importance of creating a meaningful website action plan for 2024 and share insights on the key elements to consider in the plan.Recent Mobile Search Trends (00:13:43)Pascal shares insights on recent mobile search trends related to website management and optimization, including changes in Google's mobile search results and highlights 20 website design and user experience trends for 2024.The timestamps covered in the podcast episode transcription segment are provided above with the corresponding topics and their start times.Bold Typography and Depth in Design (00:19:17)Discussion on the use of bold typography and creating depth in website design, influenced by...

Welcome to a festive episode of the 90-Day Website Mastery Podcast with Jonny Ross and Pascal Fintoni. In this holiday special, we wrap up the year with insightful tips and tools to elevate your website for 2024.Timestamps & Segment Overviews:00:00:17 - Opening & IntroductionMerry Christmas and holiday greetings from Jonny and PascalCelebrating the 20th episode and the success of the podcast00:01:20 - Segment 1: You Ask, We AnswerCommunity Question: What to do with low-traffic blog articles?Discussion on the 3 Rs methodology for content optimization: Retain, Rewrite, Remove00:07:33 - Segment 2: Website StoriesReview of 'On-page Video SEO – Whiteboard Friday' by Crystal Carter for moz.comExploring the nuances of video SEO and the importance of video content on web pages00:14:16 - Segment 3: The Website Engine RoomJonny's Pick: OptinMonster - a powerful tool for lead generation and converting visitorsPascal's Pick: Zoom AI Meeting Summary feature for capturing content moments in meetings00:20:28 - Segment 4: The Website Call to ActionJonny's Advice: Implement Progress Indicators for online forms and checkoutsPascal's Advice: Revamp your website footer for a fresh look and enhanced credibility00:25:38 - Episode Wrap-up & ReflectionsRecap of the episode's key points and actionable adviceLooking forward to 2024 with excitement and anticipation00:28:05 - Closing RemarksInvitation to visit 90daymarketingmastery.com for more information and discovery callsEncouragement to submit questions, share apps, and website updates for future shoutoutsLinks and Resources:OptinMonsterZoom AI Meeting SummaryOn-page Video SEO – Whiteboard Friday by Crystal Carter90-Day Website Mastery ProgramConnect with Us:Jonny Ross's LinkedInPascal Fintoni's LinkedInJoin us in our next episode as we continue to provide valuable insights and actionable tips for mastering your website. Happy holidays and cheers to a successful 2024!Additional Timestamps:Boost Your Website Success (00:00:22)Introduction and overview of the episode's focus on website success, content optimization, and essential tools for the festive season.You Ask, We Answer (00:02:12)Discussion on handling blog posts with low traffic, including the decision to retain, rewrite, or remove them for website improvement.Retain, Rewrite, or Remove (00:03:35)Exploration of the three options for dealing with blog posts with low traffic to

In this insightful episode of the Jonny Ross Fractional CMO podcast, we sit down with Jackie Bebenroth, a seasoned brand strategist and the Principal of Muse. Jackie brings over two decades of experience in transforming brand narratives and steering businesses toward success. We delve into the nuances of brand evolution, the power of storytelling, and the groundbreaking 'Productive Distancing' method.Key Points Discussed:The Essence of Branding: Jackie begins by emphasising the importance of brand in business and how it serves as the heart of any enterprise.Storytelling in Brand Strategy: The conversation explores how stories evoke emotions and connect with audiences, underlining Simon Sinek's idea that people buy 'why' you do something, not just 'what' you do.Challenges in Brand Evolution: Jackie shares her experiences working with mid-sized and family-owned businesses, discussing the unique challenges they face during brand transitions.The Productive Distancing Method: This segment delves into Jackie's innovative approach to brand strategy, which helps businesses gain clarity on their value propositions and align their offerings with their core mission.Impactful Brand Narratives: The focus shifts to how brands can move from transactional relationships to transformational experiences, thereby creating deeper connections with their audiences.Branding in Food and Wellness: Jackie talks about her passion for the food and wellness industry and how she applies brand evolution strategies in these sectors.Implementing Brand Strategy: The episode concludes with insights into building a messaging platform and the continuous process of brand evolution.Guest Bio:Jackie Bebenroth is an award-winning brand strategist with a passion for creating impactful brand narratives. As the Principal of Muse, she has led brand transformations for various national and global brands, specializing in food and wellness industries. Jackie's approach is characterized by her unique 'Productive Distancing' method, which has been instrumental in reshaping how businesses perceive and approach their brand strategies.Connect with Jackie Bebenroth:LinkedIn: Jackie BebenrothWebsite: Muse HeadquartersListen and Share:Join us for this masterclass in strategic evolution and gain valuable insights into the transformative power of branding. Don't forget to subscribe for more episodes and share this podcast with others who might find it valuable.Listen to the episodeTimestamps:The importance of brand (00:01:14)Discussion on the significance of brand in a business and how investing in brand can lead to increased sales over time.The role of storytelling in branding (00:03:06)Exploration of how storytelling helps substantiate claims, relate to the audience, and define the purpose behind a brand.Pain points leading to brand rethinking (00:04:45)Examining the pain points that initiate conversations about rethinking a brand, including declining sales and the challenges faced by family-owned businesses.The importance of defining the category (00:13:36)The speakers discuss the significance of clearly defining the category of a business and how it impacts brand evolution and decision-making.Moving from transactional to...

In this insightful episode, Jonny Ross and Pascal Fintoni explore a range of topics crucial for digital marketers and website managers. From the complexities of social media in a controversial landscape to out-of-the-box marketing strategies and vital website improvements, this episode is packed with actionable advice and thought-provoking discussions.Timestamps & Segments:00:00:15 - IntroductionWelcome and quick catch-up with hosts Jonny Ross and Pascal Fintoni.Brief overview of the episode's content and objectives.00:01:07 - You Ask, We AnswerCommunity Question: "Should I remove the Twitter feed from my website amid the platform's controversies?"Jonny and Pascal discuss the pros and cons of featuring social media feeds on websites, focusing on the recent Twitter events.00:08:36 - Website StoriesArticle Review: “Black Friday and Cyber Monday have lost their meanings as brands extend promotions” by Gabriela Barkho for Modern Retail.The hosts delve into changing consumer behaviors and how businesses can adapt their promotional strategies beyond traditional sales events.00:18:19 - The Website Engine RoomTool Recommendations:Jonny Ross suggests Unbounce, a platform for creating and A/B testing landing pages with ease.Pascal Fintoni introduces Eddy from Headliner, an innovative tool for converting audio content into engaging blog series.00:24:22 - The Website Call To ActionJonny Ross advises incorporating more whitespace into website design for clarity and readability.Pascal Fintoni recommends conducting an end-of-year review to generate fresh case studies and testimonials.00:30:07 - Closing ThoughtsRecap of the key points from the episode.Encouragement to listeners to apply the tips and share their progress.Invitation to subscribe and participate in future episodes.Relevant Links:Unbounce: [https://unbounce.com/]Eddy from Headliner: [https://eddy.headliner.app/dashboard]90-Day Website Mastery Program: https://90daymarketingmastery.com/Connect with Us:Jonny Ross: https://www.linkedin.com/in/jonnyrossPascal Fintoni: https://www.linkedin.com/in/pascalfintoniThank you for tuning in! Don't forget to like, subscribe, and share your thoughts in the comments. Stay tuned for our next episode where we continue to explore the ever-evolving world of digital marketing and website mastery.Timestamps:The controversy surrounding Twitter feed on a website (00:02:15)Discussion about whether to remove a Twitter feed from a website due to controversies surrounding the platform and its owner.The relevance and value of social media feeds on websites (00:05:36)Exploration of the purpose and usefulness of social media feeds on websites, suggesting ways to maximize their value and engagement.The loss of meaning in Black Friday and Cyber Monday promotions (00:07:19)Analysis of an article...

- Welcome to a special live streaming of the "90-Day Website Mastery Podcast" across Facebook, YouTube, and LinkedIn.- Celebrating our latest program launch and the wrap-up of the Website Best Practice webinar series.- Discover strategies to elevate your website's performance and how to take pride in your digital presence.Do I Need Separate Websites for Different Services?- Listener-driven dilemma tackled: "My business offers various services. Should I have a dedicated website for each?"- Jonny and Pascal debate the merits and considerations of managing multiple services under one domain versus separate sites, factoring in audience targeting and service interrelations.How Can AI Future-Proof My Content Strategy?- Insightful discussion on John Hall's Forbes article: "How To Future Proof Your Content Strategy In The Age Of AI."- Explore the intersection of AI advancements and content marketing, including auditing current content and planning for various consumer stages, without losing the human touch.What Tools Can Simplify My Website Management?- Pascal's recommendation: Pika Style, a novel tool for transforming social media accolades into visually appealing website content.- Jonny introduces Ubersuggest, a robust SEO tool for keyword insights and website optimization, pioneered by Neil Patel.What Immediate Change Can Amplify My Website's Impact?- Jonny's tip: The strategic use of exit pop-ups to retain visitors and convert them into leads.- Pascal's advice: Leverage your top-performing 'how-to' content by attaching actionable resources, like checklists or templates, to encourage user action and repeat visits.Conclusion:- A recap of the necessity for strategic focus in service offerings and the blending of AI with human creativity for content that resonates.- Audit your site to refresh or remove content that doesn't serve your SEO goals, ensuring every piece works hard for your visibility.- For detailed insights and personal guidance, book a discovery call via 90daymarketingmastery.com.Essential Links & Resources:- Read the insightful Forbes article: How To Future Proof Your Content Strategy In The Age Of AI- Enhance your website with Pascal's app pick: Pika Style- Boost your site's SEO with Jonny's recommended tool: Ubersuggest---TimestampsThe question of separate websites for different services (00:03:53)Discussion on whether businesses should have separate websites for different services, considering factors such as audience, complementarity, and differentiation.Future-proofing content strategy in the age of AI (00:09:46)An article by John Hall on how content marketers can adapt and future-proof their strategies in the face of AI advancements, emphasizing the importance of human creativity and expertise.Assessing current content and planning for different stages (00:10:49)Insights on auditing existing content, planning content for different stages, identifying content value, and focusing on thought leadership in order to enhance content strategy.The Sweet Spot of AI and Human Content (00:13:44)Discussion on the importance of finding the balance between AI-generated and human-written content for future-proofing content...

In this insightful episode, Jonny Ross dives deep into the intricacies of retention marketing with industry expert, Josh Tay of "No Limit Email." They discuss the importance of customer enablement, the nuance of offers, and how to bridge the gap between brand voice and customer desire.Show Highlights:The Shift in Retention MarketingWhy retention starts even before customer acquisition.The importance of customer experience from the get-go.Offers and Their ImpactDangers of running too many offers and the urgency dilution.Balancing the allure of quick cash with sustainable revenue.Product Movement and Offer TestingUtilising apps like 'Cogs' to monitor product movement.How to strategise offers based on product performance.Balancing Brand Voice and Customer NeedsUnderstanding the balance between brand objectives and customer objectives.Why thinking from a customer's point of view is pivotal.Customer Enablement: Beyond RetentionThe shift from just selling to truly enabling the customer.How to create enablement content to move customers closer to purchase.Advertisements & Their EffectivenessThe role of education and learning in ad content.Real-life examples of impactful ad content.Topics:What is customer enablement in retention marketing?Dangers of running frequent offers in e-commerce.How to monitor product movement using Cogs app?Strategies for balancing brand voice and customer needs.Importance of enablement content in retention marketing.Connect & Dive Deeper:Josh Tay on LinkedInNo Limit EmailTimestamps:Retention Marketing and its Importance [00:01:24]Explanation of what retention marketing is and why it has become important in today's digital landscape.The Role of Zero Party Data [00:05:22]Discussion on the concept of zero party data and how it helps in creating customized messages for customers.Balancing Questions and Conversion [00:10:09]Exploration of the balance between asking too many questions and getting valuable information from customers without putting them off.The importance of retention marketing [00:11:38]Discussion on the significance of retention marketing in generating revenue and the use of post-purchase communication to make up for lost acquisition.Customizing messages based on customer data [00:13:10]Exploration of how beauty brands can ask specific questions to understand customer goals and concerns, and tailor messages and product recommendations accordingly.Using multiple channels for communication [00:18:36]Explanation of how SMS, email, and direct mail are used together in retention strategies, with examples of welcome flows and win back flows.The importance of content within emails [00:23:35]The speakers discuss how the content within emails, such as entertaining and educational content, can make customers look forward to receiving emails and improve brand perception.The danger of running too many offers [00:26:02]The speakers talk about how running too many offers can train customers to expect more discounts, leading to...

Unlock the mysteries behind experiential marketing and its ROI in this deep-dive episode with the luminary Brook Jay of All Terrain. With a knack for creating moments that matter, Brook shares her insights on crafting authentic experiences that resonate deeply with consumers.

Jonny Ross and Pascal Fintoni are back with another dose of actionable insights to make your website an unparalleled success. In today's episode, they dive deep into the significance of website accessibility, the implications of AI in SEO, and introduce tools that can transform your website game.Segments Overview:You Ask, We Answer: The duo tackles the timely question of website accessibility, illuminating its benefits and providing a roadmap to integrate it seamlessly.Website Stories: Dive into Google's evolving stance on AI-generated content and what it means for content creators.The Website Engine Room: A segment packed with recommendations, today's focus is on file optimization tools to streamline your web processes.Website Call to Action: Get the singular, transformative change you should be incorporating into your site right now.Deep Dive:You Ask, We Answer: Jonny and Pascal break down website accessibility, focusing on critical elements like alt text for images, using high-contrast colors, and crafting meaningful link text. They also discuss text sizes, alignment, and the strategic use of lists. Their go-to resource? Google's guide on making websites more accessible, which can be found here.Website Stories: The episode hones in on Google's latest update on its SEO playbook concerning AI-generated content. The verdict? It's all about quality. Learn about the changing landscape of AI-written content and the importance of prioritizing genuine, high-quality articles over AI-rehashed ones.Read more on the story here.The Website Engine Room: Today's tool recommendations? Pascal introduces us to Tinywow - the ultimate file converter and editor that's free to use. Meanwhile, Jonny swears by Smush, a WordPress plugin that optimizes images without compromising on quality.Website Call to Action: Elevate your site's ranking and user experience with Jonny's advice on the strategic use of internal links. Meanwhile, Pascal urges you to give your visuals a quick audit. It's time to enhance the 'alt text' for optimal performance.Conclusion:Join Jonny and Pascal next time for more industry secrets and action steps to master your website in just 90 days. Your hosts would love to spotlight your website transformations, so be sure to share your updates!Connect & Explore:90-Day Website Mastery Programme: Unlock comprehensive website mastery insights here.Reach out to the experts: Connect with Jonny Ross and Pascal Fintoni on LinkedIn or visit their websites (Jonny | Pascal) for more industry wisdom.Remember, a powerful website awaits those willing to take action! Until next time.TimestampsYou Ask, We Answer [00:03:04]Discussion on how to make a website more accessible and the importance of considering...

Introduction to the episode with a unique twist: Host Jonny Ross becomes the guest, and regular co-host Pascal Fintoni takes the lead!Exploring BrightonSEO 2023Jonny shares his exciting journey to BrightonSEO 2023, one of the SEO industry's most anticipated events.Highlights of attending various conference sessions, including insights into TikTok trends, Google updates, and the role of AI in content creation and SEO.The importance of investing in personal and professional development, discussed in the context of Jonny's commitment to staying updated in the SEO landscape.The significance of claiming an online presence and providing a comprehensive digital experience for businesses in the digital age.SEO Trends and Strategies for 2024An exploration of the standout SEO strategies that are expected to shape the digital landscape in 2024.The concept of accessibility in web design and its role in providing an inclusive online experience for all users.The evolving role of AI in strategic thinking and planning, as discussed during Jonny's sessions at BrightonSEO.Jonny's reflections on a thought-provoking talk by Professor Hannah Fry on data and AI and its real-world applications.Special Guests and InsightsA mention of special guests, including John Mueller from Google, sharing insights on Google updates and the focus of SEO in 2024.The intriguing discussion surrounding data and AI, inspired by Professor Hannah Fry's talk, and its implications for businesses.ConclusionWrapping up the episode with gratitude to Jonny for sharing his BrightonSEO experience and insights.Encouragement for listeners to stay tuned for more engaging episodes of the "Jonny Ross Fractional CMO" podcast.Connect with Jonny Ross and Pascal FintoniJoin the conversation and connect with Jonny Ross on LinkedIn.Stay updated on Pascal Fintoni's insights and expertise by following him on LinkedIn.Don't Miss Out!Subscribe to the "Jonny Ross Fractional CMO" podcast on your favorite platform to stay informed about the latest trends and insights in marketing.

HostsJonny RossPascal FintoniWelcome & IntroductionCelebrating the launch of a new program and the completion of the Website Best Practice Webinar Series.The aim is to make you proud of your website again and help it work harder for you.Segments:You Ask, We AnswerQuestion: Do I need to know HTML to run my website, and what is it anyway?Summary: Discussing the basics of HTML and its role in website management.Key Takeaways:Understanding HTML isn't essential but is beneficial for customization and effective communication with developers.Website StoriesFeatured Article: "Half of personalised content is boring and unhelpful" by Duncan MacRae for Marketing Tech News.Summary: Examination of the pitfalls of personalized content.Key Takeaways:Importance of meaningful insights and relevance in content.Focus on specific customer groups for personalization.The Website Engine RoomPascal's Pick: Statista - Portal for Market Data, Research, and StatsJonny's Pick: Coolors.co - Fast and easy-to-use color palette generator.The Website Call To ActionJonny Ross: Improve content readability with bullets and subheadings.Pascal Fintoni: Set up a research project team to gather data for 2023 retrospectives and 2024 forecasts.Contact Information:Jonny RossLinkedIn: Jonny RossWebsite: Jonny RossPascal FintoniLinkedIn: Pascal FintoniWebsite: Pascal FintoniFeel free to send us your questions, share your preferred apps, and links to your website updates! We'd love to give you a shoutout in the next episode.

Episode 13 of the "90-Day Website Mastery Podcast"IntroductionWelcome to the '90-Day Website Mastery Podcast,' your go-to source for actionable tips and advice on transforming your website into an online destination your customers will rave about! Your hosts, Jonny Ross and Pascal Fintoni, bring you decades of experience in website design and management.You Ask, We Answer

This is Episode 12 of the Mini Series The '90-Day Website Mastery Podcast'Introduction:Welcome to the '90-Day Website Mastery Podcast'!Hosted by Jonny Ross and Pascal Fintoni.Celebrating the launch of the new program and the completion of the Website Best Practice Webinar Series.Rediscover pride in your website with expert insights and advice.Segments:1. You Ask, We Answer:Addressing community questions and online queries.Question for this episode: "What are websites wireframes and do they really help?"Pascal and Jonny explore the significance of wireframes in website design.Highlighting wireframes as crucial tools for planning website layout and structure.2. Website Stories:Reviewing an informative article/podcast/video.Discussing Neil Patel's video on "SEO Techniques to Boost Organic Traffic."Actions highlighted: Quarterly content updates, creative link building, partnerships, and hyperlocal targeting.3. The Website Engine Room:Recommended apps and tools for website management and content creation.Pascal's recommendation: Perplexity AI - Structuring long-form content effectively.Jonny's recommendation: Framer - Interactive UI/UX design with AI integration.4. The Website Call To Action:Practical action points for immediate website improvement.Jonny's advice: Thoroughly test website forms, validation, and user experience.Pascal's tip: Audit inbound links and collaborate for content amplification.Reflection and Roundup:A recap of the episode's key takeaways.Emphasis on teamwork, investment, and continuous improvement for website success.Invite listeners to share their experiences and implement insights.Outro:Thank you for tuning in to Episode 11 of the '90-Day Website Mastery Podcast.'Visit 90daymarketingmastery.com for more information and book your discovery call.Stay connected by sending questions and updates.Join us for the next episode, and remember, your website's transformation journey starts here!Hosts:Jonny RossLinkedIn: Jonny RossWebsite: jonnyross.comPascal FintoniLinkedIn: Pascal FintoniWebsite: pascalfintoni.comExplore our 90-Day Website Mastery Programme:90daymarketingmastery.comTimeStamps:Wireframes: The Importance of Planning [00:02:44]Explains the significance of wireframes in website design and how they help in visualizing the layout and user journey.Content Recency and Link Building [00:09:58]Neil Patel discusses the importance of updating content regularly for both user engagement and search engine optimization, as well as creative ways to build links to drive...

This is the '90-Day Website Mastery Podcast', a fun and action packed series about feeling proud of your website again!Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.Tune in for actionable tips, practical advice and inspiring website stories!THE SEGMENTS:You ask, we answerOne question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:Is blogging still relevant in 2023?Jonny and Pascal will discuss the importance of blogging and its relevance for business development activities, importantly will blogging survive the appeal of AI-powered content?Website StoriesOne article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:For this episode, we have chosen an article from the Think With Google series: How Currys drove 40M views by leaving no questions unanswered by Matthew Davies, Digital Advertising Manager at electrical retailer Currys.https://www.thinkwithgoogle.com/intl/en-gb/marketing-strategies/video/currys-youtube-search-trends/A case study about the Curry's ‘“No Questions Unanswered” back-to-school creative campaign.The Website Engine RoomTwo apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:Pascal Fintoni: Add options to your bank of photos and illustrations with https://stock.adobe.com/uk/free and combined it with https://www.adobe.com/express/ for some swift and sharp editingJonny Ross: https://publer.io/jonnyross Publer is a virtual social media superhero lets you collaborate, schedule & analyze posts. Simply add new posts to your queue and let Publer automatically schedule them. The Website Call To ActionThe ONE change or adjustment that you should be making to your website right now:Jonny Ross: When did you last check for broken links, you can use Search Console, Screaming Frog, Rank Math, Redirection, SEMRush, there is literally no excuse!!Pascal Fintoni: organise a team meeting or join a mastermind group to come up with your next core themes and hooks for your content marketing from blog/vlog series to social media posts.We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!Jonny and Pascal–Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ Get in touch with your co-hosts:Jonny...

This is the '90-Day Website Mastery Podcast', a fun and action packed series about feeling proud of your website again!Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.Tune in for actionable tips, practical advice and inspiring website stories!THE SEGMENTS:You ask, we answerOne question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:What are avatars or archetypes and how can they help me run my website?Jonny and Pascal will look into the often overlooked step of creating avatars to represent your visitors and to help you make decisions about your website design and content.Website StoriesOne article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:For this episode, we have chosen a LinkedIn with a video message from Rand Fishkin about the impact of AI-powered search on search engine optimisation:https://www.linkedin.com/posts/randfishkin_if-i-had-to-guess-what-marketers-will-be-activity-7086801513712345088-CbDAThe Website Engine RoomTwo apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:Pascal Fintoni: The Customer Avatar templates from Hubspot can give you a great headstart https://offers.hubspot.com/customer-profile-templates Jonny Ross: https://linkwhisper.com A Revolutionary Internal Linking Tool to Speed Up the Process of Internal Linking for SEO and Help You Rank Better in GoogleThe Website Call To ActionThe ONE change or adjustment that you should be making to your website right now:Jonny Ross: check your legals. T&c's cookie policy. Privacy policy. Pascal Fintoni: work on your out-of-office messages, lean on your unique tone of voice and write a short article about what your customers should focus on during the summer season.We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!Jonny and Pascal–Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ Get in touch with your co-hosts:Jonny RossLinkedin: https://www.linkedin.com/in/jonnyross/Website:

We talk Brand positioning, Marketing strategy and Advertising effectiveness.How important is brand compared to performance marketing?We even delve into how to stretch your budget further by pooling production costs and creating a year's worth of ads in one go!How can challenger brands position themselves for profitable growth?How can you build a big brand on a small budget?How can you get the impact of a TV campaign for a fraction of the cost?What's the biggest mistake small companies make with their marketing?A board level strategist for Fortune 10s, startups and nonprofits, Faisal Siddiqui is on a mission to make brand marketing more accountable and effective for all.A specialist in developing positioning strategies that perform he has over a decade of experience leading large-scale engagements in over 15 countries around the world.Faisal's clients include Royal Dutch Shell, ABB Formula E Racing, Waze, Al Jazeera Media Network, Turkish Airlines, Addiko, Samsung, Anglo American, Orange France-Telecom and Mubadala, the sovereign wealth fund of the UAE.Providing a global perspective on brand building, he has co-authored white papers with David Aaker, guest lectured on brand strategy at York University and has been quoted in the BBC, Marketing Magazine and American Marketplace, among others.Website: https://creativebusinesscompany.com/Twitter: @faisaldontbuntLinkedIn: https://www.linkedin.com/in/faisal siddiqui/

This is the '90-Day Website Mastery Podcast', a fun and action packed series about feeling proud of your website again!Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.Tune in for actionable tips, practical advice and inspiring website stories!THE SEGMENTS:You ask, we answerOne question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:I have seen adverts for AI websites that can be built in minutes. But how long does it really take to build a website?Jonny and Pascal will look into the temptation of creating websites faster with AI-powered solutions, but is it better?Website StoriesOne article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:For this episode, we have chosen an infographic from Giraffe Social Media and reviewed by Mark Walker-Ford for Social Media Today:https://www.socialmediatoday.com/news/22-content-create-reach-audience-infographic/652639/22 Types of Content You Should Create to Reach Your Audience [Infographic]The team from Giraffe Social Media shared their content tips in this infographic.They break things down as follows:Awareness stage (Blog posts, infographics, podcasts, ebooks, cheatsheets, whitepapers.)Consideration stage (case studies, demo videos, quizzes, product webinars, whitepapers.)Decision stage (Free trials, live demos, consultations, coupons, testimonials, comparison sheets.)Retention stage (Ongoing support, online chat, coupons, loyalty rewards, email follow-ups.)The Website Engine RoomTwo apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:Pascal Fintoni: Post Genius https://www.postgeniusapp.com/ use lateral thinking and use this app to create a selection of testimonials to send your customers for approval Jonny Ross: SEOquake https://www.seoquake.com/index.html is a free plugin that provides you with key SEO metrics, along with other useful tools such as SEO Audit and many othersThe Website Call To ActionThe ONE change or adjustment that you should be making to your website right now:Jonny Ross: Time to update your photos, the power of a new photo shoot is immense!Pascal Fintoni: Time for a mid-year review of your case studies and testimonials, look back at completed projects over the past 6 months and compile a list of stories to produce over the coming weeks.We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout...

Kerry-Ann Betton Stimpson is CMO, JMMB Group. And Podcast Host of "The Internal Marketing Podcast"We explore internal marketing strategies. The evidence is clear. Companies can build their Brands and drive growth faster.Talking about employee advocacy, online branding and even dark social strategies!Business leaders listening and watching will benefit from Kerry-Ann's 20 years of shaping her work as a CMO.As a CMO, with 20 years in financial services marketing, often with tight budgets, Kerry-Ann knows what it takes to build brands! Through uniquely creative strategies and leveraging the power of people, she helps build stronger brands.Kerry-Ann Betton Stimpson:https://the-internal-marketing-podcast.simplecast.comhttps://www.linkedin.com/in/kerryastimpson/

This is the '90-Day Website Mastery Podcast', a fun and action packed series about feeling proud of your website again!Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.Tune in for actionable tips, practical advice and inspiring website stories!THE SEGMENTS:You ask, we answerOne question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:Should I buy all domain extensions for my website?Jonny and Pascal will look into this long-enduring question about website addresses and domain extensions, and why there are still so many myths out there.Website StoriesOne article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:4 reasons no one is reading your content by Allison Carter for PRDailyhttps://www.prdaily.com/4-reasons-no-one-is-reading-your-content/Your headline/subject line is boring.You published at the wrong time.Your story is the wrong format.Your story isn't relevant.Your headline/subject line is boring.Maybe your headline already gives everything away so there's no need for your audience to learn more.Maybe it's simply dull and doesn't give readers a reason to care — even if the story is fantastic.Solution: Re-read your story. Think about what's most interesting in it.You published at the wrong time.Studies are looking at are large, general and don't take into account your audience.Solution: look at your existing analytics data. When do you see the biggest bumps of traffic? Identify those waves and ride themYour story is the wrong format.In a perfect world, you'd be able to be all things to all people and have multiple pieces of content for each target audience.But time is against us, tough one. try to make sure you're presenting content in the very best format for your audience.If your piece is too long for your busy staff, make it shorter. If no one's watching video, switch to written.Your story isn't relevant.It happens to the best of us. Dust yourself off and try again.learn what you can from it.Why wasn't it interesting to your target audiences?Why was it important to your bosses that you create that piece?Can you communicate to them the audience disconnect? With the right attitude, you can turn a flop of a piece into a rich learning opportunity.The Website Engine RoomTwo apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:Pascal Fintoni: Scribe: https://scribehow.com Turn any website management process into a step-by-step guide, instantly. Jonny Ross: https://www.whatpeopleask.net/ a free

This is the '90-Day Website Mastery Podcast', a fun and action packed series about feeling proud of your website again!Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.Tune in for actionable tips, practical advice and inspiring website stories!You ask, we answerOne question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:How do I find someone to build me a website?Jonny and Pascal will explain why this simple question is actually very important and how getting the right person or organisation onboard can save you a lot of time and sleepless nights.Website StoriesOne article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:https://www.orbitmedia.com/blog/blogging-statistics/New Blogging Statistics: What Content Strategies Work in 2022? We asked 1016 BloggersThe Website Engine RoomTwo apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:Pascal Fintoni: Add citations and quotes from books with https://books.google.com/talktobooks/ and bring new life to your blogging and social media postsJonny Ross: Ok so it's not quite a tool, but it's a tactic! Subscribe to your competitors blogs/podcasts/YouTube Chanel. A great way to formulate ideas for your own content. The Website Call To ActionThe ONE change or adjustment that you should be making to your website right now:Jonny Ross: Double check your font size of your H1's. Make sure they are the biggest element. Pascal Fintoni: Organise the results from last week's research (‘People Also Ask' and ‘Related Searches') into groups/themes. Next: research stats and trends associated with these questions.We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!Jonny and Pascal–Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ Get in touch with your co-hosts:Jonny RossLinkedin: https://www.linkedin.com/in/jonnyross/Website:

This is the '90-Day Website Mastery Podcast', a fun and action packed series about feeling proud of your website again!Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.Tune in for actionable tips, practical advice and inspiring website stories!You ask, we answerOne question submitted by the community or researched online (i.e. google instant, Answer The Public) and answered by Pascal and Jonny:I have heard that my ranking on search engines will be poorer, if I use a website builder and templates like SquareSpace, is it true?Jonny and Pascal will explain why this enduring myth is complete nonsense and should be ignored altogether.Website StoriesOne article, or podcast, video, infographic, etc. reviewed by Jonny and Pascal who share their reactions and lessons:Google I/O 2023 Annual Conference - Spotlight on Search + AIhttps://www.youtube.com/live/cNfINi5CNbY?feature=share&t=2436For more announcements across all Google products go to https://io.google/2023/ Timeless Google's Mission: To organise the world's information and make it universally useful and accessibleSundar Pichai: 1. we want to make AI helpful for everyone, we want to retain user trust above anything elseCathy Edwards, VP Engineering at Google: how are we bringing generative AI into the search experience?High ranking, visible content is based on authority and authentic reviews from other peopleInformation taken from datasets: google shopping, google maps, google images, etc. and displayed as overlays to keep you on the search pageAnd you can ask follow up questions without ‘breaking away' from your previous search:The follow up question can include content creation prompts à la ChatGPT:Cathy Edwards, VP Engineering at Google: think of this new chapter as: Search, Supercharged.The Website Engine RoomTwo apps, software solutions or kit (one each) that can make life easier as a website manager and website content creator:Pascal Fintoni: Trello https://trello.com/ the information and project management tool for those who prefer visual dashboardJonny Ross: Zoho CRM is an online Sales CRM software that manages your sales, marketing and support in one CRM platform.The Website Call To ActionThe ONE change or adjustment that you should be making to your website right now:Jonny Ross: Upgrade your hosting package - you want fast, reliable, trustworthy hosting. We only consider Rackspace now!Pascal Fintoni: do a search and collate the options from the ‘People Also Ask' and ‘Related Searches' panels on the Google search results page - and soon test AI-powered suggestions (Bard) to access the ‘Follow-Up Questions'.We will be back with another podcast episode, in the meantime feel free to...

This is the '90-Day Website Mastery Podcast', a fun and action packed series about feeling proud of your website again!Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.Tune in for actionable tips, practical advice and inspiring website stories!You ask, we answerHow often should I blog?Jonny and Pascal will share how they help their clients plan their website content and pull together a weekly content schedule.Website StoriesA brief history of the World Wide Web by CERNhttps://youtu.be/k0gvAyCubGQThis video summarises in 3 minutes how the Web was invented at CERN by British physicist and IT expert Tim Berners Lee in 1989, and how it grew to become what it is today, thanks to CERN's decision on 30 April 1993 to keep it as an open standard for everyone to use.The Website Engine RoomTwo apps, software solutions or kit that can make life easier as a website manager and website content creator:Pascal Fintoni: Review your website layout using Relume Templates Library https://library.relume.io/ whether you are using Webflow or any other website design systems.Jonny Ross: Google Search Console lets you easily monitor and in some cases resolve server errors, site load issues, and security issues like hacking and malware. You can also use it to ensure any site maintenance or adjustments you make happen smoothly with respect to search performance.The Website Call To ActionThe ONE change or adjustment that you should be making to your website right now:Jonny Ross: You have only 55 days left to switch to Google Analytics 4!The time to upgrade is running up, so make sure today that you are not left without your traffic and conversion data tomorrow.Pascal Fintoni: Research the key events and inventions in your industry and align you content marketing activitiesWe will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!Jonny and Pascal–Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ Get in touch with your co-hosts:Jonny RossLinkedin: https://www.linkedin.com/in/jonnyross/Website:

This is the '90-Day Website Mastery Podcast', a fun and action packed series about feeling proud of your website again!Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.Tune in for actionable tips, practical advice and inspiring website stories!You ask, we answerWhat to write in the ‘about us' section of a website?Jonny and Pascal will share how they help their clients reconnect with their brand story and share information in a meaningful way.Website StoriesCreating helpful, reliable, people-first content from Google Search Central (SEO Fundamentals)https://developers.google.com/search/docs/fundamentals/creating-helpful-contentThis page is designed to help creators evaluate if they're producing such content.Self-assess your content1.1 Content and quality questions1.2 Expertise questionsFocus on people-first contentAvoid creating search engine-first contentGet to know E-E-A-T and the quality rater guidelinescontent demonstrates aspects of experience, expertise, authoritativeness, and trustworthiness, or what we call E-E-A-TAsk "Who, How, and Why" about your contentFor example:Content and quality questionsDoes the content provide original information, reporting, research, or analysis?Does the content provide a substantial, complete, or comprehensive description of the topic?Does the content provide insightful analysis or interesting information that is beyond the obvious?If the content draws on other sources, does it avoid simply copying or rewriting those sources, and instead provide substantial additional value and originality?Does the main heading or page title provide a descriptive, helpful summary of the content?Who (created the content) questionsIs it self-evident to your visitors who authored your content?Do pages carry a byline, where one might be expected?Do bylines lead to further information about the author or authors involved, giving background about them and the areas they write about?If you're clearly indicating who created the content, you're likely aligned with the concepts of E-E-A-T and on a path to success.The Website Engine RoomTwo apps, software solutions or kit that can make life easier as a website manager and website content creator:Pascal Fintoni: https://www.visme.co/storyboard-creator free video storyboard maker for your next brand story to be featured on your ‘About Us' webpage Jonny Ross: consider live chat https://www.tawk.to/The Website Call To ActionThe ONE change or adjustment that you should be making to your website right now:Jonny Ross: When did you last review your call to action...

This is the '90-Day Website Mastery Podcast', a fun and action packed series about feeling proud of your website again!Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.Tune in for actionable tips, practical advice and inspiring website stories!You ask, we answerThe top Google Search for “What are the responsibilities of a website manager?' are vastly out-of-date.Jonny and Pascal will share how they help their clients reconnect with what it means to manage a website.Website StoriesIn this episode, Jonny and Pascal react to:Video: 5 Things or Secrets to Improve on Website in 2023 by Phil Pallenhttps://www.youtube.com/watch?v=FzbWWkuo2x8Be clearer - Answer the question ‘Who are you and why should I care?' Accessibility is no longer an option, research website plugins (accessibe is one option)Better photography, and we mean better photography (really worth the investment to build trust and credibility)Make call to action pages really stand out (clarity, simplicity, impact)Follow accepted website best practices (logo, navigation, blog, resources, ordering, naming of pages)The Website Engine RoomTwo apps, software solutions or kit that can make life easier as a website manager and website content creator:Pascal Fintoni: https://answerthepublic.com/ discover what people are looking for on search engines and get inspiration for your next blog articlesJonny Ross: Active Campaigns Postmark https://postmarkapp.com/ for transactional emailThe Website Call To ActionThe ONE change or adjustment that you should be making to your website right now:Jonny Ross: Boost your local & therefore overall presence in google by creating locally targetted content, like a list of local events, places to go/see, work with a local charityPascal Fintoni: Go back to your 2022 content and identify which pages performed well at the same time last year, then relaunch the pages with additional media content, clearer paragraphs, better optimisation, etc. - that's what we call ‘repurposing up'!We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!Jonny and Pascal–Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ Get in touch with your co-hosts:Jonny RossLinkedin: https://www.linkedin.com/in/jonnyross/Website:

This is the '90-Day Website Mastery Podcast', a fun and action packed series about feeling proud of your website again!Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.Tune in for actionable tips, practical advice and inspiring website stories!You ask, we answerThe top Google Search for “what + website” is “what is website design” but the results are so top level and uninspiringWebsite Stories3 Traditional Marketing Tactics Making a Comeback by Emily Noel for Studio ID:https://www.studioid.com/springboard/trends/3-traditional-marketing-tactics-making-a-comeback-2/ The return of direct mailThe return of the cold emailThe return of the blogThe Website Engine RoomTwo apps, software solutions or kit that can make life easier as a website manager and website content creator:Pascal Fintoni: https://www.lapa.ninja/ a gallery featuring the best 5400+ landing page examples from around the web.Jonny Ross: Canva.com is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos and more.The Website Call To ActionThe ONE change or adjustment that you should be making to your website right now:Jonny Ross: Nitropack.io NitroPack is the leading site speed solution, trusted by 140K+ websites. 3-Min Setup. Instant speed increase on desktop and mobile. Setup NitroPack in 3 min. 24/7 Support. Easy to Use!Pascal Fintoni: Create a storyboard of your website experience, a tour of the content sections, functionality, and value-added elements that makes it so unique - then compile a video tour using Canva!We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!Jonny and Pascal–Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ Get in touch with your co-hosts:Jonny RossLinkedin: https://www.linkedin.com/in/jonnyross/Website: https://jonnyross.com/ Pascal FintoniLinkedIn: https://www.linkedin.com/in/pascalfintoni/Website: https://pascalfintoni.com/

This is the '90-Day Website Mastery Podcast', a fun and action packed series about feeling proud of your website again!Hosted by Jonny Ross and Pascal Fintoni who will share decades of experience in website design and management to transform your website into an online destination your customers will talk about.Tune in for actionable tips, practical advice and inspiring website stories!You ask, we answerThe top Google Search for “how + website” is “how to create a website” but the results are so misleading and inadequate, Jonny and Pascal share how they help their clients create new websites. Website StoriesARTICLE: 47% of UK Businesses are embarrassed by their website by Duncan MacRae, Tech journalist and editor for marketingtechnews.nethttps://www.marketingtechnews.net/news/2023/jan/30/47-of-uk-businesses-are-embarrassed-by-their-website/The Website Engine RoomTwo apps, software solutions or kit that can make life easier as a website manager and website content creator:Pascal Fintoni: CapCut, all-in-one video editing mobile app also available as desktop version https://www.capcut.com/ Jonny Ross: Semrush is an SEO tool that does your keyword research, tracks the keyword strategy your competition uses, runs an SEO audit of your blog, looks for backlinking opportunities, and lots more. https://www.semrush.com/projects/ The Website Call To ActionThe ONE change or adjustment that you should be making to your website right now:Jonny Ross: Google analytics 4 conversion trackingPascal Fintoni: Review your achievements for the past 6 months and make sure that your website is updated accordingly from new customer logos to case studies and team biographies.We will be back with another podcast episode, in the meantime feel free to send your questions, share your preferred app and links to your website once you have made the changes we spoke about, we would love to give you a shout out!Jonny and Pascal–Find out more about our 90 Day Website Mastery Programme: https://90daymarketingmastery.com/ Get in touch with your co-hosts:Jonny RossLinkedin: https://www.linkedin.com/in/jonnyross/Website: https://jonnyross.com/ Pascal FintoniLinkedIn: https://www.linkedin.com/in/pascalfintoni/Website: https://pascalfintoni.com/