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In this heartwarming episode, we sit down with Randy Long, also known as Kris Kringle himself, to explore the origins and inspiring journey behind The Pix Squad. Randy shares how his passion for spreading joy and capturing memorable moments led to the creation of this innovative company, which specializes in event photography for galas and other meaningful celebrations.Randy also delves into the unique concept of benevolent marketing, a philosophy he stumbled upon naturally as he sought to create authentic connections and uplift the communities he serves. From behind-the-scenes stories of snapping iconic moments to how The Pix Squad became a trusted partner for nonprofit events, this episode is packed with inspiration and practical wisdom.Key Takeaways:How Randy's experiences as “Kris Kringle” inspired the founding principles of The Pix Squad.The role of storytelling and community impact in benevolent marketing.Why event photography can be more than just capturing moments—it can be a catalyst for connection and advocacy.Memorable highlights from working with nonprofits and gala hosts to create magical, picture-perfect experiences.
Listen in and learn from Randy Long, CEO at ThePixSquad, as he shares his unique perspective on what makes and breaks nonprofit fundraising events given his experience as a leading photographer supporting hundreds of nonprofit fundraising events and galas.
Stop selling ice to Eskimos! Give sponsors what they really need! Let me show you how to increase event profits by turning your experiential event photography from an expense to be paid into an asset to be sold! If your EEP (that tired Photo Booth in the back) isn't a vibrant, vital front-line asset that showcases your guests, highlights your sponsors, and expands your social reach while generating additional income for your non-profit, you are doing it WRONG! Let me expand your ideas concerning EEP's and how to identify best practices for your events. Randy Long is the owner of The Pix Squad, a professional event photography company specializing in corporate gatherings, golf outings, and charity galas. The Pix Squad's Mobile Pix Cart has turned golf photography upside down and is welcomed by PGA, LPGA, and PGA Canada tournaments as well as hundreds of local tournaments. The Mobile Pix Cart led The Pix Squad to work with 24 pro sports figures such as Von Miller, Ron Jaworski, Patrick Williams and Darren Waller, further bolstering their fundraising galas and events coast to coast, creating a measurable increase in philanthropic donations through the heightened level of entertainment they provide. With a degree in theatre and extensive event management experience, Randy and his Squad leveraged that experience to produce jaw-dropping photo experiences to increase sponsorship income and extend social reach. Randy was first a small-town newspaper reporter/photographer who translated his experience into opportunity when he took a side gig as a mall Santa to pay for his family's holiday spending. Frustrated with the experience, Randy created Santa Magic (shopping center Santa/Easter Photo) and later The Pix Squad. Huge corporate clients like Microsoft, United Way, Bell Bank, and Great Clips, have also used The Pix Squad to increase brand awareness, corporate goodwill, or employee engagement at their events. One of Randy's proudest accomplishments as a business owner is his Squad Members who often get job offers from Pix Squad clients due to their enthusiasm and work ethic. More information at - https://thepixsquad.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Randy Long joins the Pod to talk everything PA Smallies
Randy Long joins the Pod to talk everything PA Smallies
A few weeks ago, we welcomed Randy Long, an awesome river smallmouth angler from PA who we called the smallmouth whisperer to the show. Well, if Randy is the PA smallmouth whisperer, Ryan Doll holds that title for Ohio. Tonight, Sean and Susie welcome Ryan to the Noobs show to share some of his smallmouth tools, tips and tactics. We start by getting a bit of Ryan's back story and how he got in to fishing, and how he fell in love with chasing smallies. After a brief get-to-know-you session we jump right in to some of the ways Ryan has learned to target and catch huge smallmouth. Ryan covers many baits from his lineups including jerkbaits and poppers to big swimbaits and glide baits. Ryan also covers some of the rod and reel combos he uses to throw these baits and lures. We finish up the interview with a little bit about Ryans philosophy for his time on the water and why it means so much to him. So if you want to find out even more great info on chasing smallies, be sure to tune in to this episode of the Bass Fishing for Noobs show, here on the Paddle N Fin podcast. You can find Ryan online here: Instagram: https://www.instagram.com/ryandoll82/ Facebook: https://www.facebook.com/ryan.doll.568 Be sure to check out some of Ryan's preferred vendors for his fishing tackle: https://www.lobinalures.com/ https://bigjoshyswimbaits-com.3dcartstores.com/ https://www.rivercityswimbaits.com/products https://www.achiganbrand.com/ Baits, and other info mentioned on this episode: Lucky Craft Pointer 100 SP - https://www.luckycraft.com/luckycrafthome/Products/jerkbait/pointer100sp.htm Lobina Lures Rico: https://www.lobinalures.com/ricos Sixth Sense Trace - https://6thsensefishing.com/collections/trace-5 River City Little Bassturd - https://www.rivercityswimbaits.com/product/bone-lil-bassturd-glide FOM Lures Sushi - https://www.fomlures.com/store/c3/Sushi.html Dale Hollow Lodging- www.eastport.info Waypoint TV- https://waypointtv.com Podcast & Website- www.paddlenfin.com YouTube- https://www.youtube.com/paddlenfin Email- paddlenfin@gmail.com Social Media- @paddlenfin Yak Gadget- www.yakgadget.com Pelican Professional- www.pelican.com Rocktown paddlesports - rocktownadventures.com JigMasters Jigs- https://jigmasters.com Learn more about your ad choices. Visit megaphone.fm/adchoices
There are people who fish, then there are anglers… true fish whisperers. Tonight's guest is definitely one of the latter! Tonight on the noobs show, we welcome Randy Long to the show. Randy is a long time river angler, having grown up along the Juniata river in Pennsylvania. Randy grew to love fishing moving waters and has devoted a lot of time mastering the art of fishing rivers. After getting to know Randy a little bit, Sean and Randy then jump in to how Randy works to track down some of the monster smallies that grace his Instagram page. Randy goes over checking the River gauges using the Riverapp app. We then jump to finding fish currently in the Summer to Fall transition. We talk about bait choices for different water clarity levels and flow rates. Randy also covers the advantages that come from being on the water over 100 days. Fishing as often as he does allows him to closely follow fish as they transition through the seasons and is able to see how they move from winter holes to spawning areas, to places to recover during post spawn, to just surviving the heat of the summer. Once you learn those movements and the conditions that led to great fishing days, you start to know where you can look for fish when those conditions return which gives you a head start on where those fish will set up as their behavior becomes somewhat predictable. We also compare and contrast fishing from a kayak and a jet boat, as several other baits and techniques for bring more and better quality smallies to the boat. So tune in to this episode of Bass Fishing for Noobs, here on the Paddle N Fin podcast, and listen as a true fish whisperer describes his craft! Find Randy online at: Instagram: https://www.instagram.com/randy_long_/ Susquehanna Smallmouth guides: http://www.susquehannasmallmouthguides.com/ Some other links for things mentioned in this episode: Riverapp App for checking gauges: https://www.riverapp.net/en https://www.achiganbrand.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Thank you to our 2023 title sponsor, River Rat USA. For the ultimate smallmouth fishing vessel visit www.riverratusa.com
Thank you to our 2023 title sponsor, River Rat USA. For the ultimate smallmouth fishing vessel visit www.riverratusa.com
The Trust Doctor: Restoring Trust & Enriching Significant Relationships
Handling a business is tough already. How much more if you're running a family business where business tends to get in the way of family and vice versa? How do you keep that balance? In today's episode, Dr. Patty Ann Tublin interviews Randy Long and Ellen Long to discuss the unique challenges of handling a family business and how to overcome them. Randy is the CEO of Long Business Advisors, LLC, while Ellen is the co-founder and consultant. Together, they help business owners build and sell profitable, fun, and family-oriented companies. Join this episode as they take us inside the intricacies of operating a family business as well as planning for that eventual exit—one that is best for everyone.Love the show? Subscribe, rate, review & share! https://www.drpattyann.com/podcast
Randy Long, an NSIC adviser, shares the changes he is seeing in the investment community and why the NSIC experience is critical for advisers today. It's not enough to just give your wealth to your heirs. You've got to pass your values to your heirs as well. And that's not easy to do. The whole world is going in the opposite direction, pushing totalitarianism and ESG. Learn how to stop investing in the demise of America. Saving America and the world is not about ESG, but promoting LSV — liberty, security, and values investing. With new NSIC classes at Liberty University, it is time to nominate your financial adviser at economicwarroom.com/advisor
The sale or transition of a business is a messy, complex, and time consuming process. If you want to make sure it's a success and doesn't tear your family apart, you have to make sure it's done right. Randy Long reveals the biggest misconceptions around selling a business and how to make sure your children still want to eat Thanksgiving dinner together afterward. Randy is a lawyer by trade with a background in finance, having practiced for the past 25 years. Around half way into his career in law, Randy started working with the father of exit planning, John Brown. Around 9 years ago, Randy and his daughter started a separate consulting firm focused on helping multi-family, multi-owner businesses get prepared to sell. Many business owners have no idea what it takes to prepare a business to be sold. Working in the business and getting the day-to-day tasks done can make it hard to step out of that role and plan for the future. That's typically where Randy comes in. Transition periods can be quite long, with most businesses working with Randy for more than a year. Some families contract with him for multiple years when the situation involves transitioning between generations. One of the biggest misconceptions is business owners don't understand that buyers are going to look at their business differently than they do. They don't look at it with the same set of eyes. The business owner has to be able to put on the glasses of a buyer to look fresh at their company, which can be a major challenge. Many business owners struggle with transitioning their business to their kids without causing a lot of conflict and strife among the other family members. Randy uses the Thanksgiving Test to judge the success of a business transition to the next generation. The first year after the parents are gone, will the kids still have Thanksgiving dinner together and be happy to be there? Not communicating with the family can be devastating after a parent's death. Another major misconception is the belief that a person's business will sell for a hypothetical average multiple, but the truth is each business is unique and sold on their pros and cons. Many business owners also find themselves in trouble after selling their business where they no longer have the income, benefits, and insurance they used to be able to deduct. There are a lot of variables when it comes to selling a business and no two sales are going to be quite the same. The business and merger and acquisition cycles also have an impact on the sale of a business. Ideally, business owners time the sale to maximize the value. Don't wait until you absolutely want to get out of your business, plan around the business cycles instead. Service-based businesses can be sold too, they just need to be structured in a way that the business owner isn't physically necessary to get the work done. Those types of business owners need to shift their thinking from the down to earth job of getting things done to higher level strategies like joint ventures. Randy usually starts working with those business owners by eliminating their tasks and slowly delegating them out to employees, which frees up the owner to do what they are good at: finding new business and inspiring employees. You've got to get away from the day-to-day grind to give yourself time to think and get your head around the future. Business owners often desire control, which can prevent them from scaling past a certain point. The most successful multiply themselves and expect progress instead of perfection. The first step is finding the work the business owner hates doing. Once those tasks are identified, they become the job description of the next employee. Randy prefers to keep his consulting business small and work with around 15 clients at any given time. Most financial advisors are W2 employees, not business owners. Those employees can be integral to a business and are often targeted during a transition to encourage them to stay on. One of the keys to the sale is identifying key employees. Randy tries to put a package together for them to stay during the transition that's beneficial to them and to the future owner. Buyers are always looking to eliminate risk, and locking in key employees is one of the most important ways to mitigate risks of the purchase. Randy usually takes businesses through a sale over 6 to 12 months and works with companies earning anywhere from $2 million to $100 million annually. You have to reinvent the company as you move forward. You're not going to run the company that your father ran because the world has changed. Just like how there is more to retirement than a 401k, there is more than just the dollars and cents in the sale of a business. The secrecy of money is an obstacle that many families face when trying to leave a legacy. Open lines of communication are crucial to the success of a generational business transition. One of the big benefits of working with Randy is his company brings a lot of things to light that might have previously been completely unknown. Randy works with business owners to figure out all aspects of their financial life prior to the sale of the business, and that can include closing the gap on what the business needs to sell for in order to fulfill the client's needs. There are ways to limit tax exposure, especially capital gains taxes, but it requires extensive planning and time prior to the sale. The problem is business owners typically aren't qualified to decide what they really need in this arena, but some professionals take the easy way and just do whatever the owner wants. This can lead to silo-style planning that causes more problems than it resolves. Mentioned in this episode: questionsforbrian.com brianskrobonja.com
Bill, George & Stephen discuss this last year. What we learned from the guests and what shows we went to. Also we discuss the new engine Stephen is having built for his 67 VW Bus. He heard on the podcast about the Fi-tec EFI system from AJ sims. We see how that went. And Bill earns some merit badges. George gets combative. Some of the guest we had on this year. Lance Armstrong, Brian Erra, Rick Meredith, Tory Alonzo, Steve Noll, Tom Slider, Scott sain, Lucas Hand, Andy Finch, Dave Gruntvig, Paul Davis, Stanly Escolano, Stacy Sizelove, Shannon Aikau, Randy Long, Dominic Lupino, Craig Turner, Michael Squier, Lind Bjornson, Duane Mayer, James Sopher & Bob Ellis.
From electrician to car painter to business owner. Randy has been involved with re launch of DKK car club. From the early 80s till now he's had the VW passion running through his veins. Hear the story of Der Speed Shack. The difficulties trying to start a small parts shop in todays world. Growing up in Fullerton and cruising Whittier Boulevard. Follow randyinstagram
Randy has been shooting since he was 8 years old and goes over what it takes to be on top at any age. He is one of the nicest and most humble people you will ever meet but remains a fierce competitor in the Norther California. This episode is full of gold nuggets. Hope you enjoy. I want to thank @pewpewpadawan for producing the intro and outro to the show. Last but not least a huge thank your @westcoastarchreryshop --- Support this podcast: https://anchor.fm/rudecastarchery/support
One of the most important things to know when you enter any building is where the exit is. The same should be said for your business. It's best to have a business exit plan in place because you never know what could happen and when you might need it. Joining host Meny Hoffman is Randy Long, CEO and Founder of Long Business Advisors (BraveHeart Business). He is also the author of The BraveHeart Exit: 7 Steps To Your Family Business Legacy and, more recently, Bulletproof Your Exit: How to Prepare Your Business and Your Family for a Successful Business Exit. Randy discusses why and how you should already be planning for contingencies for you and your company. It's never too early to start, so tune in and find out what you should already be doing for your business.
Finishing up the 1440 I get to interview Randy Long- multiple state record holder in multiple divisions. Humble, knowledgeable, and one of my favorite shooters in the sport. --- Support this podcast: https://anchor.fm/archery/support
The difference between your current exit plan and your DREAM exit plan (and how to close the gap). If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll learn from Randy in this episode: How to eliminate “exit confusion and complexity” and turn it into “exit simplicity and clarity” The 2 critical metrics that for determining your net worth: B_______ + P_________ Why 90% of businesses listed will NEVER sell and the ONE THING you can do differently A formula for knowing much monthly income you need AFTER exiting your business The 7 elements you need for setting your business up for sale and having a bulletproof exit plan
Get Real with Bob and Stacey: Real People, Real Issues, and Real Estate
2-20-21 Randy Long by Bob and Stacey
Get Real with Bob and Stacey: Real People, Real Issues, and Real Estate
12-12-20 Randy Long by Bob and Stacey
Get Real with Bob and Stacey: Real People, Real Issues, and Real Estate
10-3-20 Randy Long by Bob and Stacey
Advisors looking for growth models need look no further than Sageview Advisory, a leading retirement firm. 24 offices across the U.S. supported by 140 employees. 1200 retirement plan clients. Over $100 B in AUM. A list of industry accolades so long, it is rivaled only by the list of credentials and years of experience of the executives and team members supporting the firm. But the firm's founder, Randy Long, is not resting on his laurels. What kind of feedback from plan sponsors has led the firm to make big changes to its focus? What does Randy think has triggered the holistic wellness movement? How has the team at Sageview successfully come together to shift to a new collective mindset? How did the team figure out how to deliver holistic wellness at scale, while still preserving the firm's personal brand? Where does Randy see the industry headed in the next 3-5 years? How will small advisory firms stay competitive as the industry continues to consolidate? What is one lesson Randy has personally learned in the past several years as he continues to grow his firm? And how does the firm practice gratitude by giving back? Join Ross as he chats with one of our industry's most respected founders.Resources: SageView AdvisorySageview FoundationSchwab SurveyVOYA Cares
Get Real with Bob and Stacey: Real People, Real Issues, and Real Estate
8-8-20 Randy Long by Bob and Stacey
Randy Byrne is the CEO of Transformational Scientific Marketing, a highly focused, B2B marketing consultancy specialising in scientific products and services. Below is the adapted transcript from the Marketing Science Podcast recording.Welcome to another edition of the marketing science podcast. The podcast for sales and marketing professionals working within science, engineering and health care don't forget to subscribe on Spotify iTunes or wherever you normally listen to a podcast. My name is Frank Barker the head of marketing at AZoNetwork, where you can also subscribe.I'm joined by my guest this week who is a sales and marketing leader and an expert in a subject matter today having worked in analytical instrumentation and selling scientific equipment for over twenty-five years. He's currently the CEO of transformational scientific marketing, it's Mr Randy Byrne.FRANKY: Randy how are you doing today?RANDY: I'm well Franky how are you?FRANKY: I'm excellent thanks Randy - I'm currently held up in a makeshift recording studio in my basement, so I can't complain. How is the mood currently in the US? Is it business as usual, or are we still getting over the shock of social isolation?RANDY: I think many people are still frankly, in the state of shock given the current circumstances. But I've always said we know when we're getting past some of the difficult times we start seeing more encouraging and uplifting stories and we're starting to see that now. I think people are you know they batten down the hatches and making the most of the circumstances that we're currently under show well and everybody believes are certainly much better days ahead hopefully sooner rather than laterFRANKY: Great to stay optimistic and keep a positive mindset. Now, you've been around sales and marketing for a long time and have years' of experience, so how would you compare this current pandemic to any previous crises that you have worked through.RANDY: Well unlike anything that I've seen, and I've been around a long time right when I joined the workforce although I didn't really realize it at the time was a it was last century and was in the middle of a rip recession, a rather bad one, I didn't really understand it - for me it was normal when I joined the work force.But we got through that and then there was a boom time and then we have been through a couple of other ones change then of course the unanimous even there the difficult times of two thousand eight. I think 2008-2009 telling was very difficult for the scientific industry; this is much more different because it just came on much more sudden.I think people were much more prepared a number the company I was in the timing two thousand eight was budgeting under the assumption that there would be hard times and nine and two thousand eight two thousand nine that was correct so this should be much more shocking dramatic and impactful and we're still frankly in the in the middle of itSo it remains to be seen how we will get through it, but it's been quite disruptive in many ways, everybody having to work from home to business and closing down which didn't happen in the last major recession so this one has been much more dramatic with workers being affected pressure boil dropping stock markets plummeting and then of course the desire to stay healthy so that this one has been circling the worst I've experiencedFRANKY: So I certainly think there's been a shock of people not knowing necessarily what to do but you are brought in to help companies so what advice would you give right now it's a company faced with the challenges that lie aheadRANDY: It may take a while before industries and companies recover but there will be great days ahead and some companies take the tractor cutting the marketing as a first approach.For me it's a matter of planning for the future having a little bit more about a long term horizon and the same is true on them the marketing side to continue planning for when we come out of this so that they're in more top of mind in in potential customers mind and they found a way to well no benefit the most early on coming out of the year the tough timesFRANKY: Yes, indeed the knee jerk reaction we see many companies make is an awful mistake - but we've also seen the flip side of that where companies are taking advantage of the downtime looking for opportunities within virtual events, webinars, podcasts and other online digital content. We've even seen our neighbours just down the road today in Manchester at the Graphene Engineering Innovation Centre, the GEIC.They have academics working from home but now they're actually able to say right well let's create some content and let us run a series of webinars and run a program that people from all over the world can take advantage of and learn about this wonderful material. So, this is something that would have been a nice to do just two or three months ago, but now people are being forced to put more eggs in this online digital basket.Now Randy, you mentioned before that you consume a lot of content online with us webinars virtual events, podcasts etc. but where do you see the future or the importance of online content especially during such testing times?RANDY: Back when the last recession happened the company was with at the time had a number of well we have we had a marketing budget cuts as well and some of the activities were kept they do weren't going to be done with the one thing we were left with.We were fortunate enough to really have a weapon our program in place we can a doubled and tripled down on webinars and it we just did something like I think was about ninety one of ninety webinars in the English language let alone non English language ones that where eight and it had a very important unintended benefit.We were into them at the time with the scientific staff and the scientific staff had more time on their hands to jump into them became a little bit of a friendly competition. So they started volunteering more. I'm subjective to it but the so that was great on the one hand but on the other hand our company the appearance of being much more active in the market place because we were promoting these primarily by email marketing as you mentioned they were directed towards a country they were in the English language, they were essentially global and we came out of that year after doing it was almost a crushing workload from a weapon are standpoint what will all of this information was good valuable scientific information it was all recorded for use for years to come party time ledge and but again the unintended consequence was we came through it with many companies you know potential customers looking at us as an instrument wishing well, these guys are even more active during an incredibly tough time, the truth was we have our own pain but we did get through it. So, it's the next area where it's just becoming so convenient to take in new information that I see it exploding in in popularity in many different industries.FRANKY: Yes, for me it's the same on the train every day just like yourself in the car on the daily commute it's so easy to access content on your chosen topic without sports or finance so news entertainment or marketing even. With services like Spotify and aCast on iTunes, it's never been easier to download and listen to your favorite shows on the go. As a podcast producer right now we are seeing the flip side of that and how easy it is for people to create audio content for podcasts.I think it's something like a million podcasts out there now so it's never been easier to get your content out in audio format.So the next question is about resistance to change; now bearing in mind that people don't usually change unless they're forced to - a case in point working from home and collaborating online following covid nineteen but how resistant to change our sales and marketing leaders within Science companies.RANDY: Long-tenured leaders in Science companies especially smaller companies tend to have come from either the scientific or engineering or product development upbringing - just in these types of companies which often based on product innovation but these days it's much harder of a you know there's a lot more competition the same products are more often in the minds of customers they're separated by inches not miles anymore.I've run into a number of people that have MBAs but the troubling thing with an MBA from twenty thirty years ago is it hardly prepares one for the market in marketing realities of today.Sure it's certainly not a question of intelligence in our industry it's more a matter of relevance. I've heard people say frankly that marketing is change more in the last five years under previous fifty and I would say I think it's perhaps even more than that and it's even accelerating.You know for many hard-working people in this industry, they often focus on their core strengths are always mentioning the product is in line in the next great product feature. Scientific Instruments and applications and to a large degree the modern marketing world has just progressed too fast for them to keep up with. So resistance to change for those reasons is certainly it holds back some companies in terms of the what's available to them in in terms of marketing.FRANKY: Excellent so I've got a quote from your good self when we were both at the INBOUND 2016 Hubspot conference over in Boston Massachusetts a quote in which you said: The customer is in charge of the buying process.A quote that has aged very well over the last four years you also mention that companies are now separated by inches which moves me on to my next question – In 2020 just how do companies differentiate themselves and how have scientific manufacturers evolved over time given such a competitive landscapeIt's moved through the customer satisfaction, customer support phase and then focus on applications but it is moving in the direction of customer experience and you know how is the customer using this equipment?Plus one of the most important things that influence your skills in marketing is being able to communicate the problems are solved by using apparatus in the laboratory in the science field focusing on the customer needs as opposed to I mean when I grew up in this industry was all about features and benefits and talking about our product midway we show good and but these days Frank the if customers if companies are surviving product rule pretty good quality.It's the companies that are orienting themselves to what the problems are that the customer is looking to solve and talking to those issues that they are getting. I hate mentioning to be well placed for the for the future, because clearly it's not just about the product it's much more about the customer and what is going to help the customers are working life in investing in these kinds of productsFRANKY: Absolutely so I couldn't agree more that the customer experience is paramount is absolutely everything which is going to change tack now. We're gonna discuss sales and marketing so what when recruiting your new marketing department what skills do now recruit for in 2020.RANDY: first before looking for candidates what are the company challenges and how they best solved. I use a pressure shifting through kind of a myriad of digital marketing channels and capabilities and then agree on one of their ideal skill sets is it we need more competence in terms of email marketing is it or is it content marketing research social media and I think youIf a company selling an established relatively mature technology that's a market leader in that space and if they have an external field sales team that model lends itself. You mentioned earlier HubSpot the inbound marketing approach is ideal for companies like that so I would look for somebody strong with everything surrounding the inbound marketing concept: search engine optimization, website optimization and lead generation is going to be important for them - so somebody with a background in those areas would be more preferable.I've heard the phrase used by I didn't quite get but they refer to as a transient market and that is that the shape of the team consists of all the the digital marketing disciplines I was mentioning before kind of across the top of the T - but then it's the depth of knowledge she really kind of like what's been wrestled with in sales in this industry for years basically what are you looking for mission when companies say they want to recruit a digital marketing person.It's understanding the balance between looking for a generalist, a Jack of all trades but a master of none versus do we want to specialise towards a narrower set of capabilities. I'm knowledgeable in those areas and I think that people are not terribly familiar with what's happening in digital marketing these days. I see too many companies make the mistake of just hiring somebody but not really understanding the need to match the skill set to the needs of the business.FRANKY: Interesting what you mention about generalists v specialists, certainly how I see it working within an agency where we have a huge range of specialists – I draw on our in-house experience of our SEO Team, the Video team, Google Ads, Content Team etc. I sit in the middle as a central midfielder or a quarter back for you guys across the pond, just coordinating things and project managing.OK so now moving on, applying that theme but in a sales context what do you look for when hiring a modern-day sales professionalRANDY: I read a quote recently from the CEO of Microsoft I think it put things in perspective he said in much more eloquent words than I could but it really hit home in terms of what I look for I think it's someone that has a recorded a growth mindset for versus fixed mindset and the simplest way to explain it would be people that are learn-it-alls versus know-it-alls meaning no matter what stage of your career these days the people that are intellectually curious are striving to learn and certainly in sales that's critical as well…Because it's no longer just about the product. Those lifetime learners certainly if its good enough for the CEO of Microsoft, I think it's just as applicable in in our industry as well there's so much to learn to be super successful these days, so much about the customer there's no way somebody can not be in this industry and just walk into it and be great at it they have to work at it over a long period of time and continue working at it so that those would be what I would look for in a modern sales professional.FRANKY: Excellent so interesting that you mention characteristics and we echo that when we hire for salespeople. We actively seek for coachability and empathy so they can just put themselves in people's shoes and understand their feelings and their emotions - also of course recruiting for learning and hunger and having that sort of fight of the dog inside of them.So, moving on to our next question how important is outsourcing for the modern marketing department?RANDY: Actually, critical in in a world changing this fast there's just no way that the typically resourced marketing department can stay up to date with taking care of the short term needs of the business as well as keeping up with all of the changes going on. We talk search engine optimization or marketing automation and social media it's just changing too fast for the small staff to be experts in all these different areas. The really successful marketers have very good networks to tap into to supplement their own resources which usually are never enough to take care of all the expectations that people have for them for the business so they need to work with companies that are strong and have depth of knowledge in many of these different areas is absolutely critical to a marketing team successFRANKY: I couldn't agree more it's the skilled generalist versus specialist all over again except this time they're outsourcing to an external company or agency.So moving swiftly on we're gonna talk shop - bit of a key question but I won't apologize for that because we are talking about marketing and specifically what is your favorite martech piece of softwareRANDY: For me it's Webex, Brain Shark and Survey Monkey and these are three tech tools that I was lucky enough to be involved with in the early days to these organizations so they have the staying power and they've grown into people that get involved with the right technologies if they do stand the test of time in a long somebody's cloud technologies. They just keep getting better and better features and become much more powerful and so that's one way to work on this job involves being able in to intervene in marketing not necessarily from our own great ideas but just the start the good technology tools cheaper vomiting and suddenly you have capabilities that you didn't even know about when you invest in the technology.In the time we're going through now with web conferencing there's a lot of suppliers out there Webex just happens to be one that I will use, but there's plenty of other choices out there for you you know whether it's even remote demos of equipment to companies that have the root of the field resources in place. That technology is just getting better and better and I think will become even more popular in a lasting way after current circumstances. Brain Shark is a sales enablement tool but it can be used for so much more than that it.I can say Frank you have never been in an organization where anybody said yeah communication is great there but I I've been able to use brain shark as a tool to drastically help communication around the world. When the CEO wants to send out a message, a tool like brain shark can help do that but it can be used in many functions within the company.And finally, Survey Monkey went from a free sample survey tools through which not necessarily free now there might still be a free version but the ability to find out what customers are thinking as opposed to guessing and it is incredibly important as we move more and more into a customer experience with the world show those are the three of my favorite tools.FRANKY: Great stuff! so I'm gonna move on now to talk about alignment specifically between sales and marketing so allow me to paint a brief picture - Marketing puts on a webinar or a trade show or an eBook which generates lots and lots of downloads, engagement, marketing qualified leads and then passes them all over to sales. Sales then turns around and says yeah these leads are a load of crap. When in reality well I think we know that marketing qualified leads and sales qualified leads are completely different. I think anyone passing more than 10-20% tops of the leads across and calling them sales qualified needs to re-examine the sort lead scoring strategy. But what does it mean to you the alignment between sales and marketing.RANDY: For me as well the word alignment means an awful lot,I think it's marketing organizations moving away from and I think most have that I've seen in B2B the danger well it's all about you know kind of subjective aesthetics its market is being much better with being data driven but a lot of the KPI metrics have to be in line with driving the success of sales.That's not their only responsibility but when marketing people can talk about the sales process and quality of leads and actually measure these things in an agreed way with sales and this is what I find missing in a lot of organizations: they haven't done the basic groundwork or planning for what sales and marketing really means.It's a shame we still have two groups blaming each other that - fortunately the companies I work with in recent years have just haven't been like that and are evolving as I said the consulting part of me more often than not in in the small to midsize companies will still operate in that way.I'm a bit shocked frankly in this day and age that companies are still sending all their leads to field salespeople as qualified because the cost of sales in this business is quite high. I don't know who any generation social scientific companies that are still throwing everything on your responsibility often already overloaded field sales team.It is a subject for another podcast about how to go about lead qualifying - it takes four telephone calls actually to reach somebody. What's really happening is that I actually listened some companies it can't be easily generate leads strange quantities but if there are no so called passive leads like into wells when you throw them to a field sales organization the reality is from full sales organizations are calling people once at most and not changing after the rest - You'll never get will never solve that by not having measurements in place and they're still work for me a surprising amount of companies that are still doing it what I would change is in a very out of date way.FRANKY: We're always advising clients to put the necessary tracking software on the website so they can see where the initial touchpoint was from the initial referral campaign all the way through to marketing and sales qualified leads all the way as it becomes a more and more qualified opportunity eventually to becoming… the end game is a closed won piece of business, a revenue generating opportunity that all gets tracked within the CRM.It is a thing of beauty when you get things set up - you're able to automate the small processes which enables you to scale and grow but you know equally as important in fact is to put the lead scoring in place. Just think if you pass 100% of your leads through to the sales team as opposed to maybe only the top ten or twenty percent of really qualified sales leads then you're going to get a lot of friction between the two sales and marketing camps.Okay so just before we wrap up last question - how is the role of the trade show evolved over the last five years how does that compare against virtual events the virtual webinars and things which are becoming more prominent. There's a lot of talk around how they're going to replace them but surely there's no substitute for meeting somebody and shaking their hand seeing the whites of their eyes and developing that relationship that you can only get in person.RANDY: absolutely sure I think it's a good it's going to be a rebalancing and and you mentioned Wednesday night I I think in in some respects sales will be I'm home as affected or perhaps you were affected by exactly what you said that watching the sales process depending on what the sales process is will be conducted remotely and you know whether it's presentations or perhaps more companies will give a shot to trying product demos if their products lend themselves to that kind of thing.I think we will see more of that to me it's it's clear that they will be more of a transition to digital types of activities but it's not going to go in off from zero percent to a hundred percent you know there's just gonna push more people in that direction but as you said you still need the people interaction is everybody should people buy from people and they're still important roles for sales and down so I to me we're going to have to see how it all plays out.FRANKY: Excellent, a great note on which to end the show. Randy thank you very much for your time, your expertise and your insightsRANDY: My pleasure Frank, a pleasure to speak with you as always - have a great day.OUTRO: Thank you Randy for sharing your insights and a big thank you to you the listener for tuning in and don't forget to subscribe in iTunes Spotify or Deezer and AZoNetwork dot com, or where you usually listen to podcasts.Join us next week where we will be joined by Alex Cairns the M.D. of Move Marketing and Dr Ian book who is the CEO of AZoNetwork. We'll see you then - thanks for listening. See acast.com/privacy for privacy and opt-out information.
Today's guest is entrepreneur and performer Randy Long! We do a deep dive into his businesses The Entertainment Company, Santa Magic, and The Pix Squad, and also Randy's work history doing clowning, balloon animals, singing telegrams, dinner theatre, and much more! For more episodes, or to find out how you can help support the podcast, visit www.jjmeetsworld.com!
Get Real with Bob and Stacey: Real People, Real Issues, and Real Estate
9-14-19 Randy Long by Bob and Stacey
Get Real with Bob and Stacey: Real People, Real Issues, and Real Estate
4-6-19 Randy Long by Bob and Stacey
Business Exit planning and preparation with Randy Long. Randy is a small business owner, financial planner, attorney, consultant and author. He shares his life experiences and valuable insights on planning and preparing for your car wash business exit. Randy is CEO of Long Business Advisors, creator of the BraveHeart Planning Process and author of the book, “The BraveHeart Exit, 7 Steps to Creating Your Family Business Legacy”. His unique business perspective, built upon an extensive background of more than 30 years of experience in law and finance, enables him to help business owners build and transition or sell their business, allowing them to create a family business legacy. Henry Lopez is the host of this episode of The How of Carwashing show – helping you operate and grow your carwashing business. (TheHowOfCarwashing.com) --- Send in a voice message: https://anchor.fm/car-wash-the-podcast/message
Get Real with Bob and Stacey: Real People, Real Issues, and Real Estate
1-20-18 Randy Long by Bob and Stacey
I love being an entrepreneur! Not only does it give me an avenue to exercise my creativity it gives me the flexibility to live the life I desire, work the way I want to work, and build a legacy for my family. The value of your business can be put into three categories: Cash flow, Lifestyle, and Enterprise value. On this week’s episode of the Retirement Answer Man, we will be talking with my special guest Randy Long about building your business in a way that grown its enterprise value. Having a strong enterprise value will enable you to create a successful business exit strategy that will help you create a lasting legacy for your family. Stay tuned to hear Randy’s helpful tips. Your internet provider might be selling you out! We all know that the internet can be dangerous, but now it might become riskier than ever. Congress recently lifted restrictions that required your internet provider to get your permission before selling your data. So now your browsing history, online habits, and who knows what else might be up for grabs to the highest bidder. There’s no doubt this could pose a security threat to people like me who work with very sensitive financial information. However, there is a solution, a way you can protect your data from the prying eye. Make sure you listen to this episode to hear how I keep my info secure online. Extracting enterprise value with Randy Long Today’s guest is Randy Long a certified exit planner and CEO of Long Business Advisory LLC. He has patented a Braveheart Planning Process where he works with entrepreneurs to help them maximize the value they can get from their business. In our conversation, we will discuss how to transition from building a business to building a legacy and how to structure your business to be appealing to buyers. There are some great tips that you won’t want to miss so stay tuned. Quantity time might be better than Quality time I just returned from a vacation with my wife in the Caribbean. We were gone for 8 days and at times that felt a bit too long and we laid around a lot without much to do. However, it afforded us time to connect and have some important conversations. We’ve all heard the term “Quality Time” and while I agree that you need to seek quality in the time that you have I also believe that you can’t have Quality time without Quantity time. Quantity time gives you the flexibility to create moments that you otherwise wouldn’t have been able to. Creating a Business Exit Strategy is an important step towards the future but it won’t bring you lasting joy. Quality relationships with the ones you love will bring you that joy! Listen to this episode to hear more of my thoughts on creating a happy life. Markets are at an all-time high, it’s time to assess your investment risk The markets are continuing at a record high since the election. Things are sunny in the investment world. This is the time when you need to make repairs and tweaks to your investment plan. Don’t wait for a drop in the market to reassess your risk tolerances, do it now while everything is good. If you need help with this assessment I can lend you a hand. Listen to this episode to hear how. OUTLINE OF THIS EPISODE OF THE RETIREMENT ANSWER MAN [0:26] I love being an entrepreneur. [1:43] Three ways you get value from a business you own. [2:18] What is enterprise value? HOT TOPIC SEGMENT [4:43] My Vacation to the Caribbean. [5:54] Your Internet service provider can legally sell your data. [7:28] What is a VPN and why should I use one? PRACTICAL PLANNING SEGMENT [9:28] There’s a difference between Knowledge and Wisdom. [10:10] Why do you build a business? [13:00] Transitioning from building your business to building a legacy. [16:10] Moving towards exiting your business. [19:10] Things that make a business appealing to buyers. [22:10] Making your business valuable apart from the cash flow. THE HAPPY LAB SEGMENT [30:45] Quantity time is better than Quality time. TODAY’S SMART SPRINT SEGMENT [33:29] Markets are at an all-time high which means it is time to assess your investment risk. RESOURCES MENTIONED IN THIS EPISODE Contact Roger: http://www.rogerwhitney.com/retirementanswers/ Roger’s retirement learning center: www.RogerWhitney.com/learn The Retirement Answer Man Facebook page: www.Facebook.com/RetirementAnswerMan The BraveHeart Exit:: 7 Steps to Your Family Business Legacy Built to sell: Creating a Business That Can Thrive Without You Cloak Keep yourself safe with this Virtual Private Network tool
When you recognize your top performers, everyone gets better and you make more money as a business owner. That's the quick way of saying a recognition culture is powerful and transformative. My guest today is David Long, the brother of another favorite guest, Randy Long. Like his brother, he's an author, speaker, entrepreneur and business owner. Unlike his brother, he's the founder of MyEmployees—a worldwide leader in the employee recognition industry. You've probably seen his employee recognition plaques in Wal-Mart, Target, Lowe's or in a number of other companies that know the benefits that come from an employee recognition culture. David tells me the incredible story of the desperate start his business got after he lost seven jobs in three and a half years. He then tells how a $700 base for his business turned into the $10.5 million business it is now. He pins most of that growth on the employee recognition culture he inspires in his own business and in others. To improve your employees, the #1 thing to do is recognize them. David Long of @MyEmployees If your employees don't come to work with their A game, listen to this episode. If you want to grow your business, you'll learn a ton from David Long. And if you just like hearing a great rags to riches story, click play in the player above to get started. Listen to this episode to hear David Long, CEO of MyEmployees tell me about recognizing employees and more: Going from a 5 foot by 5 foot office in a garage to outgrowing a 20,000-square-foot building. Unintentionally shooting for a world record for lost jobs. The event that got David to say, “Thank you God and what a country!” when he was destitute and living with his wife and three children at his parents house. Becoming one of the top 1% of businesses throughout history. How David does employee recognition for his 60 employees. Taking 30 weeks of vacation without business missing a beat. Why David's library is valued at $500,000. A practice with employees that David says his given him hundred-fold returns. Getting out of a deep rut—which is just a grave with the ends kicked out. Books and resources mentioned in this episode: Some of the following links are affiliate links. If you click through and purchase Rusty Lion Academy may get a small commission. “Five Major Pieces to the Life Puzzle,” by Jim Rohn “Emotional Intelligence: Why It Can Matter More Than IQ,” by Daniel Coleman “The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results,” by Gary Keller “Essentialism: The Disciplined Pursuit of Less,” by Greg McKeown “The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It,” by Michael Gerber “How to Win Friends & Influence People,” by Dale Carnegie Dave Ramsey's Financial Peace University “Built to Lead: 7 Management R.E.W.A.R.D.S Principles for Becoming a Top 10% Manager,” by David Long (Buy this on Amazon and email davidlong@top10manager.com for a free eBook version and workbook.) How to contact David Long: Buy David's book (see above line) and email the address above for a free eBook version. Or, go to myemployees.com or top10manager.com. Get your ‘A' team: Employee recognition goes a long way to getting the best team possible in place. If you want to really take your team to another level that will let you work less with fewer worries about work, apply for your free 30-minute Freedom Breakthrough Session today.
Get Real with Bob and Stacey: Real People, Real Issues, and Real Estate
Randy Long 5.7.16 by Bob and Stacey
Have you ever seen Braveheart? Mel Gibson plays Sir William Wallace, a 13th-century warrior. Scotland might have remained under English control if it weren't for Wallace and the war of independence he led. So… What's your legacy? My guest today is Randy Long, author of “The Braveheart Exit: 7 Steps to Your Family Business Legacy.” Randy started leaving a legacy when he decided he wanted to help entrepreneurs transition out of their companies. But to have the kind of company he wanted, he had to start two. “I wanted to plan at the nexus of family business and finance,” he says in this episode. So, he started both a law firm and a financial planning agency. It took him years, but eventually he integrated the two at Long Business Advisors. He says that even if you don't ever plan to leave your business, you should have an exit strategy. That way you can be ready for an unexpected sale, a tragedy, or even just a change of heart about passing the company to your children. If you plan on using your business to leave a legacy, this episode is for you. And if you don't… why not? This episode is for you, too. “Live your legacy in such a way that you leave one that really matters,” @AuthorRMLong via @RustyLionAcad. Click play in the player above to get started. Listen to this episode to hear exit planner Randy Long talk about leaving a legacy and more: How Randy helped an entrepreneur grow his business from startup to a successful exit in 7 years. Where joy should come from in your life. (It has nothing to do with finish lines.) Why you shouldn't always do what a client asks of you, even if it hurts your relationship with that client. How Randy got his kids to graduate from college before their peers had even begun. Why the door through which you exit has another marked “enter” just beyond it. The reason you can't look too far out – either in your life or in your business. What you can learn from a “pug-faced man's” leadership. How entrepreneurship made America great. Books and resources to help you leave a legacy: “The BraveHeart Exit: 7 Steps to Your Family Business Legacy,” by Randy Long “The Monk Who Sold His Ferrari: A Fable About Fulfilling Your Dreams & Reaching Your Destiny,” by Robin Sharma A historic speech that will help you as an entrepreneur. Know the Truth podcast. How to contact Randy Long: You can get in touch with Randy Long via his website or email. Do this next to learn how to leave a legacy: At the Rusty Lion Academy, we live to connect men with their legacy. Problem is, too many men are scared of doing so – and end up living a life short of their potential. If that sounds like you in any way, why not schedule a free 30-minute Freedom Breakthrough Session? In this free video conference session, you'll find yourself face-to-face on video with Bill or me. And we'll guide you toward fulfilling your potential and leaving a legacy. What a way to start out your 2017! Click here to get started.
The How of Business - How to start, run & grow a small business.
Is your business ready for an exit? You may decide to sell your business, a life event may force a change, or you may want to transition it the next generation. Preparing for these eventual business events requires an Exit Strategy. Randy Long (Entrepreneur, CPA, Lawyer, Financial Planner, Author) shares tips & advice for small business owners to prepare your business for a successful exit. Randy’s latest business book is “The BraveHeart Exit, 7 Steps to Creating Your Family Business Legacy”. Randy Long, and his firm Long Business Advisors, assist with managing the sale of a business, helping entrepreneurs prepare their business for sale or transition, and coaching & consulting to help people grow their small business. Henry Lopez is the host of this episode of The How of Business podcast – dedicated to helping you start, run and grow your small business.
An exit strategy is something you need to be thinking about from the first days of building your business. It sounds strange to say but if you’re not beginning with the end in mind, you won’t build your business to be sellable when and if the time comes. Today’s guest, Randy Long, is a Certified Financial Planner, Exit Strategist, and has recently written a book about what it takes to successfully sell a business, “The Braveheart Exit.” Randy and I talk about the biggest mistakes business owners and entrepreneurs make when selling their business, why you need to build your business TO sell even if you don’t think you’ll be exiting it soon, and much more... Build your business with an exit strategy from the beginning, even if you never think you’ll sell it. Why? It’s pretty simple. First off, you don’t know that you won’t need to sell your business someday. It’s better to be prepared than unprepared. But second, and maybe more importantly, you want to structure your business in ways that give you maximum freedom. That means you’ll create systems and add team members that enable you to get OUT of the processes of your business. That way you’re experiencing the lifestyle freedom you want AND your business is ready to be sold and handed over to someone else should that time come. This episode is about the long view - and it’s a view that adds greater value to your life, the life of your team members, and the world. Here’s a glimpse of what you’ll learn in this show: Welcome and introduction to “The Braveheart Exit” with Randy Long; [0:31] Imagine you’ve created a great business and sell it for a big profit; [0:47] Who is Randy Long? ; [1:50] The biggest mistakes people have when selling a business; [3:19] The one asset most bootstrapped businesses misunderstand; [6:08] What is EBITA? [7:35] How Randy and Dan first met through Genius Network; [9:00] Why you build a business TO sell even if you don’t want to sell it; [10:05] The power and importance of building a customer/client list; [10:35] What is an earn-out? [14:30] One of the biggest success traps entrepreneurs and business owners make; [16:25] How to get help as your company grows; [18:47] The superpower that Randy’s firm has in the industry; [20:16] They key processes newer companies should build from the beginning; [22:20] How potential buyers can get you caught up in a “fishing expedition;” [26:10] Dealing with the fears you have about growing and selling your company; [29:21] What it means to be a “braveheart” in your business exit; [31:15] What Randy most thanks his wife for today; [34:46] The legacy Randy wants to leave in the world; [37:38] Get in touch with RANDY LONG Website: www.RandyMLong.com and www.LongBusinessAdvisors.com Facebook: https://www.facebook.com/randymlongauthor Twitter: https://twitter.com/AuthorRMLong?ref_src=twsrc%5Etfw Youtube: https://www.youtube.com/channel/UC07I2TeHhcKf-TjX8lMaEcA LinkedIn: https://www.linkedin.com/in/randymlong1 Resources mentioned on this episode: BOOK: The Braveheart Exit Community of High Achieving Entrepreneurs: Genius Network ********************* This show brought to you by Done for You Solutions. Outsourcing doesn’t have to be difficult. Whether you’re looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I’ve used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show. Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. Click here to learn more. I was one of the original members when Joe started it in 2007 and today I get to help grow the company in my current role. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members. ********************* People mentioned on this episode: Joe Polish Dan Kennedy =================== ABOUT DAN KUSCHELL: =================== Dan Kuschell is a success driven business growth strategist, a media contributor, and thought leader. He helps entrepreneurs, leaders, and business owners grow and scale their companies 10x by driving the flow of elegant ideas, execution, and team-culture for greater clarity, confidence, and direction. Dan has been recognized worldwide for creating results with his resources, books, and strategies. Meet Dan at http://www.DanKuschell.com Get more access to Dan's wisdom here: http://www.youtube.com/ChampionVision Watch/Listen to the show: http://www.growthtofreedom.com Tweet us at: https://twitter.com/dan_kuschell Follow us on Facebook: https://facebook.com/dankuschellpage LinkedIn: http://www.linkedin.com/in/dankuschell Pinterest: https://www.pinterest.com/dankuschell Instagram: http://www.instagram.com/dankuschell
So, you’re thinking ahead and making a plan to exit your business? Imagine this scenario – you’re able to transition out of your business by selling it to WHOM you want, WHEN you want, and for HOW MUCH it’s fully worth. Does that sound daunting? Even impossible? Do you even know what your business is […]
May 27, 2016 - Randy Long on building a business to be sold, NYT Bestseller Steve Martini, and Venture and Vultures
Randy Long grew up in a family of 6 kids. His dad was a pastor and his mom took care of the kids. His father pastored small churches and so Randy’s family had very little. That encouraged all of the family to work from early ages to buy what they needed, help out the household, and give back to the Lord. Randy worked for many self-employed people and this gave him a great respect for business owners and made him also want to become self-employed. So Randy went into business to provide services to business owners and their families. Randy has also practiced law but his primary focus today is running a business consulting company called Long Business Advisors, where Randy and his team coach business owners, provide BraveHeart Planning, and manage the sale of businesses for those who do not desire to transition their company to the next generation. Secret – timesaving technique Randy makes a list of the top three or four things he needs to do each day -- prioritize and do these things first. ONWARD! Daily habit that contributes to success Don't leave out the important parts of your life -- Randy spends quality time with his wife and kids every day. Could have ruined your business – but now – an invaluable learning experience Randy had to split in a business and it drove away a huge portion of their clients -- and Randy tells the whole story here. Most critical skill you think business owners need to master to be successful "Business owners need to be continuous learners -- and the need to encourage continuous learning." Most influential lesson learned from a mentor "Specialists make more money than generalists." Final Round – “Breaking Down the Recipe for Success” What systems would you go back and put into place sooner? I wish I had invested in systems that I could plug other professionals into so that they could see things the way I saw them. What one strategy or “recipe” would compound into big wins for business owners? Understand and discover the unique abilities of yourself and your team -- and exploit those abilities. How to exceed expectations and add the most value? An individual would be self-managed, self-motivated, want to make the entire team successful, and think like an owner. What strategy would you recommend new business owners focus on to best ensure success? Work in a business that utilizes your own unique ability Build a team that utilizes that uses the team's unique abilities Realize that you and your team continuously need education How best to connect with Randy: Website: www.longbusinessadvisors.com/ You can also find us here: ----- OnwardNation.com -----