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In this episode of KAJ Masterclass LIVE, join Rich Kozak, CEO of Rich Brands, as he unveils the secrets of creating an impact-driven brand. Discover essential strategies to align your brand with authenticity and clarity, empowering you to resonate deeply with your audience and achieve meaningful results. Don't miss out on this transformative discussion that will revolutionize your approach to branding! -------------------------------------------------------------------------------
In this episode of the podcast, I speak to Rich Kozak about his company, RichBrands, we talk about branding, marketing, coaching and his book as well. Rich's Links:Website: http://www,richbrands.org Facebook: https://www.facebook.com/richbrandsrkLinkedIn: https://www.linkedin.com/in/richkozakrichbrands/-----------------------------------------------Connect With Me:Website: https://www.chrisbontheweb.comSchedule: https://www.chrisbontheweb.com/p/schedule.htmlFacebook Page: https://www.facebook.com/ChrisBOnTheWebX (Formerly known as Twitter): https://twitter.com/ChrisBOnTheWebInstagram: http://www.instagram.com/ChrisBonTheWebThreads: https://www.threads.net/@chrisbontheweb Discord Server: https://discord.com/invite/F87wQXmgBBEmail: entertainmentmanpod@gmail.com
Rich Kozak is the visionary founder and CEO of RichBrands, guiding people today in "Making Your Brand Come Alive, and Accelerating Your Impact!". Rich's deep background in marketing and branding reflects his nearly two-decades-long exciting career as a global branding executive with partners in 21 countries, guiding companies to evolve and re-shape their brands. During his 40+ years of experience including sales and marketing for a Fortune 50 company, marketing research, product management, business development, and then deep immersion in branding and re-branding, Rich has passionately shaped brands and their language for companies across hundreds of industries. Rich served the marketing profession as an award-winning President of the American Marketing Association (AMA) in Southern California and as V.P. of Business Marketing on the elected Board of Directors of the AMA International. Today, Rich's emerging company, RichBrands, guides and activates individuals and businesses who are determined to make significant impacts on other people and the world, making their brand uniquely come alive, building a strong platform for their business or personal brand, and often helping them step into living their purpose. As a passionate speaker, Rich inspires business entrepreneurs on How to take the action that gives their brand the clarity and alignment that are missing. He also enables entrepreneurs, with powerful life skills, including teenage entrepreneurs, As a consultant, Rich holds Certifications in Global Branding and training Mastery, Certified Trainer, and Master Coach of Neuro-Linguistics Programming and Timeline. https://www.linkedin.com/in/richkozakrichbrands/ https://www.facebook.com/richbrandsrk https://www.instagram.com/impactdrivenbrands/ https://richbrands.org/ Don't forget to register for my free LinkedIn workshop here: https://networkacademy.kartra.com/page/amateurtoexpertlinkedin
A small business owner, brand is everything. Today's special guest is here to share his expert insights on all things branding, specifically the key things that you must be focusing on as you're building your brand in order to gain clarity and maximize your impact. Rich Kozak is The Voice of Impact Driven Branding. After 40 years of languaging and launching brands, he founded RichBrands specifically to serve heart-centered entrepreneurs & professionals evolving their individual brands with a foundation of clarity, energetic longevity and divine purpose. The deep-listening, caring branding expert, Rich's purpose is elevating your unique gifts that impact people's lives. Today you'll hear about:What Rick's definition of a “brand” is and why all brands must have a foundation of clarity His step-by-step process for developing your brand The way that you can use the elements of your marketing to define the brand you wish to become Some of the mistakes from a trademark perspective people are making with their branding Best practices to follow when creating your logo, deciding on your brand's colours and more…If you are a heart-centered and experienced entrepreneur who knows there's more for you and the people you serve, what Rick shares in this episode will not only help you gain more clarity for your brand, but it will allow you to increase the impact that you are making. To learn more about Rick and the ways that RichBrands can assist you in getting your brand right, you can visit his website at https://richbrands.info/. Mentioned in the episode:Rich's Website, Facebook & InstagramConnect with Rich on LinkedIn—Listen to Get It In Writing on Apple, Spotify or wherever you catch your favorite podcasts!For more please visit my website at Legalmybiz.ca. You can connect with Corinne on Instagram at www.instagram.com/legalguidecorinne/ or by email, corinne@legalmybiz.ca.
Mastering the Language-of-the-Brand: Insights from Rich Kozak on Strategic Branding In this episode, we sit down with Rich Kozak, a leader and expert in strategic branding, to explore his unique approach to maximizing the impact of businesses and professionals through branding. Rich insists on maintaining the integrity of the brand and never crossing the credibility line. He listens carefully to identify the heart of a brand and determine its potential footprint in the world. Through his masterful process, he helps businesses create a "Language-of-the-Brand" that enables them to take credit for their achievements and characteristics. We delve into the clean logic and process of preparing for digital marketing, a skill often missing among businesses but crucial for growth and setting themselves apart. Rich shares his decades of experience in assessing and defining brands, offering practical ideas to elevate their impact and effectiveness. Join us as we learn from Rich's rare skillset and gain insights on how to excel in branding and make a lasting impression in the digital age. RichBrands: www.richbrands.org This Episode is Brought to You By: Click One Media
Rich Kozak, visionary founder and CEO of RichBrands, guides companies globally, reshaping brands with his extensive marketing and branding expertise. As a passionate speaker and certified trainer, Rich empowers entrepreneurs to take action, gain brand clarity, and make a real impact. Bestselling author, with forthcoming book "IMPACT DRIVEN BRANDING." Rich's website: https://richbrands.org/ SuccessGrid Instagram: https://www.instagram.com/successgridofficial/ Show notes: https://successgrid.net/sg202/ If you love this show, please leave a review. Go to https://ratethispodcast.com/successgrid
Is your brand clearly communicating the impact it is supposed to have?Meet Rich Kozak!Rich, the Founder & CEO of RichBrands and IMPACT DRIVEN Publishing, brings over four decades of experience helping entrepreneurs find the clarity that aligns everything their Brand says and does. His work delivers strategic language as a brand accelerator and builds a powerful brand platform that speeds an individual into business success.Rich is a passionate, heart-connecting entrepreneur, best-selling author, and Impact Driven Brand Architect & Strategist. As a Certified Global Branding Consultant with decades of experience defining & languaging Brands alongside partners worldwide impacting hundreds of industries, he now shares his gifts with entrepreneurs determined to make IMPACTs on people's lives, or the world. He was even elected to and served on the American Marketing Association International's Board of Directors.After taking a “radical sabbatical” from his high-intensity career to reshape his life and cook for his wife of more than 45 years at his “Brand Ranch,” Rich now helps impact driven individuals define and language their Brands and guides them in outlining and writing their book(s) and then publishing them on IMPACT DRIVEN Publishing, his publishing company partnered in NYC.On this episode, he walks with you through a simple, yet powerful 7-STEP process to make your Brand come alive, accelerating your impact using consistent brand language that transfers energy. His Brand Promise?Get CLARITY for the IMPACTS You Will Make and STEPS for The Brand YOU Will Become!Key Points:- how clearly is your brand COMMUNICATING?- how do you create a consistent perception of your brand- what's in your target audience's head?- how do you POSITION your brand?- is there AUTHENTICITY in branding?- the 7-Step PROCESS for creating an impact-driven brand- the difference between BRANDING and MARKETING- the impact of VERBIAGE on your authentic brandConnect with Rich:Website: https://richbrands.orgAdditional Resources:"ELEVATE: Raise Your Life and Business to a Higher Level" by Rich Kozak on the website or AmazonListen to the Podcast, subscribe, leave a rating and a review:Apple: Spotify: YouTube: https://youtu.be/0CQEzgS_ET0
Why Are You So Passionate about Branding? Here are 7 Steps to Build an Impactful Driven Brand with Rich Kozak and Favour Obasi-ike. This is going to be a striking conversation that will get you pumped for the New Year! Rich Kozak is a passionate, heart-connecting entrepreneur, best-selling author, and Impact Driven Brand Architect & Strategist. As a Certified Global Branding Consultant with decades of experience defining & languaging Brands alongside partners worldwide impacting hundreds of industries, he now shares his gifts with entrepreneurs determined to make IMPACTs on people's lives, or the world. Rich, the Founder & CEO of RichBrands and IMPACT DRIVEN Publishing, brings over four decades of experience helping entrepreneurs find the clarity that aligns with everything their Brand says and does. His work delivers strategic language as a brand accelerator and builds a powerful brand platform that speeds an individual into business success. Today, he walks with you through a simple, yet powerful 7-STEP process to make your Brand come alive, accelerating your impact using consistent brand language that transfers energy. His Brand Promise? Get CLARITY for the IMPACTS You Will Make and STEPS for The Brand YOU Will Become! You can hear Rich's heart-connecting passion on his PODCAST mini-series trailer: “IMPACT DRIVEN BRANDING with Rich Kozak” You can experience Rich's expertise here at https://richbrands.org/TheBrandYOUWillBecome/ RESOURCES Premium Podcast: Get access here! SEO Glossary Toolbox: https://workandplayentertainment.myflodesk.com/seo-toolbox-glossary-book SEO Mini-Course: https://www.allthingsseo.live/course/demystifying-seo Please email me at favour@playinc.online Grab My Digital Business Card here: https://poplme.co/hash/lQZ4jOcr/2/s --- Send in a voice message: https://podcasters.spotify.com/pod/show/wedontplay/message
Welcome to "The Bible in Today's World", the show that compares today's world with the Word of God. In general and specifically, are we following the Bible in our daily walks? Is society demanding that we follow the Word of God in all that we do? Does our Almighty Father look upon us and frequently say, "Well done, good and faithful servant!" - or is He thinking of us as He thought/thinks of Sodom and Gomorrah? On today;'s show, we will explore "Transgenderism", Part 3. We will also play Part 1 of my interview with RICH KOZAK. RICH KOZAK, a heart-connecting entrepreneur and best-selling author from California, and the owner and founder of "RichBrands" and "IMPACT DRIVEN Publishing", will join us to discuss how YOU can develop your brand to help others. FROM HIS WEBSITE: "Rich, the Founder & CEO of RichBrands and IMPACT DRIVEN Publishing, brings over four decades of experience helping entrepreneurs find the clarity that aligns everything their Brand says and does. His work delivers strategic language as a brand accelerator and builds a powerful brand platform that speeds an individual into business success. Rich was even elected to and served on the American Marketing Association International's Board of Directors. After taking a “radical sabbatical” from his high-intensity career to reshape his life and cook for his wife of more than 45 years at his “Brand Ranch,” Rich now helps impact driven individuals define and language their Brands and guides them in outlining and writing their book(s) and then publishing them on IMPACT DRIVEN Publishing, his publishing company partnered in NYC. Today, he walks with you through a simple, yet powerful 7-STEP process to make your Brand come alive, accelerating your impact using consistent brand language that transfers energy. His Brand Promise? Get CLARITY for the IMPACTS You Will Make and STEPS for The Brand YOU Will Become!" https://richbrands.org
Welcome to "The Bible in Today's World", the show that compares today's world with the Word of God. In general and specifically, are we following the Bible in our daily walks? Is society demanding that we follow the Word of God in all that we do? Does our Almighty Father look upon us and frequently say, "Well done, good and faithful servant!" - or is He thinking of us as He thought/thinks of Sodom and Gomorrah? On today;'s show, we will explore "Transgenderism", Part 3. We will also play Part 1 of my interview with RICH KOZAK. RICH KOZAK, a heart-connecting entrepreneur and best-selling author from California, and the owner and founder of "RichBrands" and "IMPACT DRIVEN Publishing", will join us to discuss how YOU can develop your brand to help others. FROM HIS WEBSITE: "Rich, the Founder & CEO of RichBrands and IMPACT DRIVEN Publishing, brings over four decades of experience helping entrepreneurs find the clarity that aligns everything their Brand says and does. His work delivers strategic language as a brand accelerator and builds a powerful brand platform that speeds an individual into business success. Rich was even elected to and served on the American Marketing Association International's Board of Directors. After taking a “radical sabbatical” from his high-intensity career to reshape his life and cook for his wife of more than 45 years at his “Brand Ranch,” Rich now helps impact driven individuals define and language their Brands and guides them in outlining and writing their book(s) and then publishing them on IMPACT DRIVEN Publishing, his publishing company partnered in NYC. Today, he walks with you through a simple, yet powerful 7-STEP process to make your Brand come alive, accelerating your impact using consistent brand language that transfers energy. His Brand Promise? Get CLARITY for the IMPACTS You Will Make and STEPS for The Brand YOU Will Become!" https://richbrands.org
Rich Kozak, CEO of RichBrands on How to Elevate Your Life and Business to a Higher Level Richbrands.org Show Notes About The Guest(s): Rich Kozak is the founder and CEO of Rich Brands. With 46 years of experience in defining, languaging, and launching brands, Rich is a mentor and guide to heart-centered professionals and entrepreneurs who are determined to make a higher level impact. He helps individuals and companies develop clarity in their branding and marketing strategies to create a consistent and strategic perception of their brand. Summary: Rich Kozak, founder and CEO of Rich Brands, joins Chris Voss on The Chris Voss Show to discuss the importance of branding and how to set your brand on fire. Rich emphasizes the need for clarity in branding and explains that a brand is not what you think it is, but what everyone else thinks it is. He shares the seven steps of impact-driven branding and highlights the significance of consistent and strategic branding. Rich also warns against the misconception that branding is just about design and emphasizes the importance of language that transfers energy and elevates your brand. He advises against relying solely on organic growth and explains the metrics to measure the success of your branding and marketing campaigns. Key Takeaways: Branding is the perception of your brand by others, not what you think it is. Clarity is the missing piece in branding and is essential for making higher level impacts. Branding is everything you do to create a consistent and strategic perception of your brand. Language that transfers energy and uniqueness is crucial for a brand to come alive. Qualified traffic, engagement ratio, and conversion ratio are important metrics to measure the success of your branding and marketing campaigns. Quotes: "Your brand is a perception, but it's not your perception. It's what everybody else thinks it is." - Rich Kozak "Branding is everything you can do to create a consistent perception that strategically moves your brand forward." - Rich Kozak "The clarity with which your brand speaks shapes its impact." - Rich Kozak Biography Rich Kozak, CEO of RichBrands is rocket fuel for people who want their Brand to IMPACT others' lives or the world. Rich is the sage voice of IMPACT-Driven Branding. Rich is the Los Angeles co-author of Cracking the Rich Code Vol. 6 Amazon Best Seller in several countries, where he tells his story to find your purpose and grow your business after these apocalyptic times. His next book, IMPACT-Driven Branding--The Brand YOU Will Become: How To Define It and The Steps to Achieve It, shares the process in HOW-TO content, just like Rich shares in his online 1-Day Intensives and 4-hour Live Workshops. Rich, the Founder & CEO of RichBrands, has experienced 44 years Defining & Launching Brands and then Marketing them. As a Certified Global Branding Consultant with partners worldwide, Rich defined brands and their language for companies impacting 100's of industries.
RICH KOZAK, a heart-connecting entrepreneur and best-selling author from California, and the owner and founder of "RichBrands" and "IMPACT DRIVEN Publishing", will join us to discuss how YOU can develop your brand to help others. FROM HIS WEBSITE: "Rich, the Founder & CEO of RichBrands and IMPACT DRIVEN Publishing, brings over four decades of experience helping entrepreneurs find the clarity that aligns everything their Brand says and does. His work delivers strategic language as a brand accelerator and builds a powerful brand platform that speeds an individual into business success. Rich was even elected to and served on the American Marketing Association International's Board of Directors. After taking a “radical sabbatical” from his high-intensity career to reshape his life and cook for his wife of more than 45 years at his “Brand Ranch,” Rich now helps impact driven individuals define and language their Brands and guides them in outlining and writing their book(s) and then publishing them on IMPACT DRIVEN Publishing, his publishing company partnered in NYC. Today, he walks with you through a simple, yet powerful 7-STEP process to make your Brand come alive, accelerating your impact using consistent brand language that transfers energy. His Brand Promise? Get CLARITY for the IMPACTS You Will Make and STEPS for The Brand YOU Will Become!" https://richbrands.org
RICH KOZAK, a heart-connecting entrepreneur and best-selling author from California, and the owner and founder of "RichBrands" and "IMPACT DRIVEN Publishing", will join us to discuss how YOU can develop your brand to help others. FROM HIS WEBSITE: "Rich, the Founder & CEO of RichBrands and IMPACT DRIVEN Publishing, brings over four decades of experience helping entrepreneurs find the clarity that aligns everything their Brand says and does. His work delivers strategic language as a brand accelerator and builds a powerful brand platform that speeds an individual into business success. Rich was even elected to and served on the American Marketing Association International's Board of Directors. After taking a “radical sabbatical” from his high-intensity career to reshape his life and cook for his wife of more than 45 years at his “Brand Ranch,” Rich now helps impact driven individuals define and language their Brands and guides them in outlining and writing their book(s) and then publishing them on IMPACT DRIVEN Publishing, his publishing company partnered in NYC. Today, he walks with you through a simple, yet powerful 7-STEP process to make your Brand come alive, accelerating your impact using consistent brand language that transfers energy. His Brand Promise? Get CLARITY for the IMPACTS You Will Make and STEPS for The Brand YOU Will Become!" https://richbrands.org
Impact Driven Branding Rich Kozak pt 2 Rich Kozak is the Founder & CEO of RichBrands.org and he has been helping people to define and launch their brands - and then marketing their brands, for over 44 years. As a Certified Global Branding Consultant with partners worldwide, Rich defined brands and their language for companies impacting 100's of various industries. Rich is also the host of “The Impact Brand Doctor,” where you can get insight and strategy nuggets from Rich's 45 years of experience. Amen! Rich is about launch a new book, “Impact Driven Branding: 7 Step to Ensure YOUR Brand Impacts People's Live's and the World.” What does it mean to “create an intangible brand promise?” So, basically, and I'm just generalizing here… a “brand” is a perception of what other people think about you and / or the business? Many of our listeners have businesses where they are trying to do God's work in and through their business. When does branding become God's work and not just our own? I mentioned your upcoming book, “Impact Driven Branding: 7 Step to Ensure YOUR Brand Impacts People's Live's and the World.” Share a little bit about your book and when it will be published? You also have your own podcast, “The Impact Brand Doctor Podcast.” How long have you been podcasting? Share a little about your podcast with us and how people can listen to your podcast… Rich, this has been so interesting. If someone has a question or would like to receive more information or possibly do an interview such as this, how can they do that? How can someone get in touch with you? I'll put links to all of this in the show notes below. Folks, this has been so good. Rich Kozak's life calling is to help YOU to define your brand and make it unique to YOU. Amen! I urge you to drop down into the show notes right now and click the links to get in touch with Rich. If anything, just to ask a question and get some clarity on how to develop your brand. I highly, highly recommend you hire his services if you are in a position where you need to develop your brand and take it to a higher level. Amen! Be sure to click the link on the front of his website so you can access these videos. They're awesome and, if that's the only thing you do – it will still help you immensely. But I believe that once you see the quality of content Rich is giving you for free – you'll definitely want to find out more and check out some of his other products and offerings. Amen! Be sure to subscribe to THE IMPACT BRAND DOCTOR™ PODCAST and check out other episodes for Rich Strategy Nuggets and Action Items you can take right now! CONTACT INFORMATION: Email: rich@richbrands.org Website: https://richbrands.org Rich's LinkedIn: https://www.linkedin.com/in/richkozakrichbrands/ Podcast:
Impact Driven Branding Rich Kozak pt 1 Rich Kozak is the Founder & CEO of RichBrands.org and he has been helping people to define and launch their brands - and then marketing their brands, for over 44 years. As a Certified Global Branding Consultant with partners worldwide, Rich defined brands and their language for companies impacting 100's of various industries. Rich is also the host of “The Impact Brand Doctor,” where you can get insight and strategy nuggets from Rich's 45 years of experience. Amen! Rich is about launch a new book, “Impact Driven Branding: 7 Step to Ensure YOUR Brand Impacts People's Live's and the World.” First question I always start with is this. Other than that brief information I just shared, can you share with us in your own words, “Who is Rich Kozak?” Most people think of their brand as their logo, the colors used in the website and promotions, etc. But building a brand actually goes deeper than that, correct? Can you share why that is a misconception that is simply another way of saying “marketing” and how that is not truly branding? You share the four things that will help make a brand come alive. Can you share those four things with us? Keep the brand congruent with the heart of the founder. Always be consistent across your whole brand. Use unique language that transfers energy. Make sure the brand is recognizable. You also share that the brand should create an umbrella effect that no one else will be able to compete with because it is uniquely tied to YOU…I'm talking here, of course about the person you're helping… But how can we FIND that type of brand that defines only US and nobody else? Do we need to be careful about NOT following the crowd? Is it a fallacy of “if everybody else is doing it – this must be what I need to do, too?” What does it mean to “create an intangible brand promise?” So, basically, and I'm just generalizing here… a “brand” is a perception of what other people think about you and / or the business? Many of our listeners have businesses where they are trying to do God's work in and through their business. When does branding become God's work and not just our own? I urge you to drop down into the show notes right now and click the links to get in touch with Rich. If anything, just to ask a question and get some clarity on how to develop your brand. I highly, highly recommend you hire his services if you are in a position where you need to develop your brand and take it to a higher level. Amen! CONTACT INFORMATION: Email: rich@richbrands.org Website: https://richbrands.org Rich's LinkedIn: https://www.linkedin.com/in/richkozakrichbrands/ Podcast: “The Impact Brand Doctor...
Financial Freedom for Physicians with Dr. Christopher H. Loo, MD-PhD
Description: Welcome to another enlightening episode of our podcast, where we delve into the world of branding withRich Kozak. As the CEO of RichBrands and co-author, Rich has spent 44 years defining, launching, and marketing brands across industries. In this episode, we explore the transformative power of branding and how it can elevate your life and business to a higher level. Rich shares his insights on how to define your brand, whether you're an entrepreneur, speaker, coach, or author, and why branding is often misunderstood in today's fast-paced digital world. We delve into the concept of Impact Branding and why it's crucial for those who want their brand to make a significant impact on others' lives. Rich also emphasizes the importance of language and messaging in branding, providing practical tips on how to find clarity in your messaging. For those considering a career change, Rich offers valuable advice on how to build a brand in a new field, even without prior experience. He also shares his unique perspective on how he's helping people crack the rich code in 2023 and beyond. Join us for this insightful conversation and learn how to harness the power of branding to create an impact and elevate your life and business. Don't miss out on this opportunity to learn from Rich Kozak. Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Thank you to our sponsor, CityVest: https://bit.ly/37AOgkp Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2023
Welcome back to The Business Shift Podcast! Our special guest today is Rich Kozak! Rich Kozak is the visionary founder and CEO of RichBrands, which is focused on "Making Your Brand Come Alive, and Accelerating Your Impact!". Rich's deep background in marketing and branding reflects in his exciting career of nearly two decades becoming a global branding executive with partners in 21 countries, guiding companies to evolve and re-shape their brands. During his 40+ years of experience including sales and marketing for a Fortune 50 company, marketing research, product management, business development, then deep immersion in branding and rebranding, Rich has passionately shaped brands and their language for companies across hundreds of industries. Today, Rich's emerging company, RichBrands, guides and activates individuals and businesses who are determined to make significant impacts on other people and on the world, making their brand uniquely come alive, building a strong platform for their business or personal brand, and often helping them step into living their purpose. He guides his clients to find their purpose and get clarity to define an IMPACT Driven Brand. Check out these links below to connect with Rich https://richbrands.org/ https://www.facebook.com/richbrandsrk https://www.linkedin.com/in/richkozakrichbrands/ Free Brand Clarity Session with Rich Kozak : https://calendly.com/richbrands/
In this episode of the Marketing Boost Solutions, Captain Marco interviews Certified Global Branding Consultant Rich Kozak, CEO of Rich Brands, about his extensive experience in marketing and branding. Kozak emphasizes the importance of a process in building a successful brand and shares his expertise in helping individuals and businesses develop their brands. Rich Kozak is a leader and an expert in helping businesses and professionals strategically maximize. Rich's deep background in marketing and branding reflects in his exciting career of nearly two decades becoming a global branding executive with partners in 21 countries, guiding companies to evolve and re-shape their brands. During his 40+ years of experience including sales and marketing for a Fortune 50 company, marketing research, product management, business development, and deep immersion in branding and rebranding. Rich has passionately shaped brands and their language for companies across hundreds of industries. Today, Rich's emerging company, RichBrands, guides and activates individuals and businesses who are determined to make significant impacts on other people and on the world, making their brand uniquely come alive, building a strong platform for their business or personal brand, and often helping them step into living their purpose.The episode is geared towards entrepreneurs and business owners looking to improve their branding and marketing strategies. Find out more about Rich Kozak below: Website: https://richbrands.org/ LinkedIn: https://www.linkedin.com/in/richkozakrichbrands/ Facebook: https://www.facebook.com/richbrandsrk Timestamps: Importance of a process in building a successful brand [00:04:09] Defining the Brand [00:08:52] Category of Expertise [00:12:00] The importance of a good brand name [00:17:25] Four Elements of a Successful Brand [00:25:51] Impact Driven Branding Blueprint [00:29:53] Last nuggets for branding success [00:36:23]
Rich Kozak is the founder and CEO of RichBrands, guiding people today in "Making Your Brand Come Alive, and Accelerating Your Impact!" Rich's deep background in marketing and branding reflects in his exciting career becoming a global branding executive. Rich Kozak is a passionate, heart-connecting entrepreneur, best-selling author, and Impact Driven Brand Architect & Strategist. As a Certified Global Branding Consultant with decades of experience defining & languaging Brands alongside partners worldwide impacting hundreds of industries, he now shares his gifts with entrepreneurs determined to make IMPACTs on people's lives, or the world. Rich, the Founder & CEO of RichBrands and IMPACT DRIVEN Publishing, brings over four decades of experience helping entrepreneurs find the clarity that aligns with everything their Brand says and does. His work delivers strategic language as a brand accelerator and builds a powerful brand platform that speeds an individual into business success. Listen in as we discuss: What is Branding Misconceptions about branding How does a company envision and define a brand Why is branding misunderstood? Rich is a high-energy guest you will not want to miss! Connect with Rich: Website: https://richbrands.org/ FB https://www.facebook.com/richbrandsrk LI https://www.linkedin.com/in/richkozakrichbrands/ Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Check out Chica and the Man here. Drop a buck in the tip jar here. Announcer: Mary McKenna. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2023, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links. --- Send in a voice message: https://podcasters.spotify.com/pod/show/alex-greenwood1/message
The Encouragement Engineering podcast offers listeners the ability to combat the negativity that inundates our daily lives with a positive perspective and positive actions. Our guest today is Rich Kozak Rich Kozak is rocket fuel for people who want their Brand to IMPACT others' lives or the world. Rich is the sage voice of IMPACT-Driven Branding. Rich is the Los Angeles co-author of Cracking the Rich Code Vol. 6 Amazon Best Seller in several countries, where he tells his story to find your purpose and grow your business after these apocalyptic times. His next book, IMPACT-Driven Branding--The Brand YOU Will Become: How To Define It and The Steps to Achieve It, shares the process in HOW-TO content, just like Rich shares in his online 1-Day Intensives and 4-hour Live Workshops. Rich, the Founder & CEO of RichBrands, has experienced 44 years defining & launching brands and marketing them. As a Certified Global Branding Consultant with partners worldwide, Rich defined brands and their language for companies impacting 100's of industries. Listen as we discuss: Belief Branding Mindset True Talents Website: https://richbrands.org/ Facebook: https://www.facebook.com/profile.php?id=100006151005991 LinkedIn: https://www.linkedin.com/in/richkozakrichbrands/ Be sure to follow The Encouragement Engineering podcast at https://encouragementengineer.com or https://bobbrummspeaks.com #encouragement #positivemindset #podcast #branding #opportunity #growth #success #keynotespeaker
Rich's deep background in marketing and branding reflects in his exciting career of nearly two decades becoming a global branding executive with partners in 21 countries, guiding companies to evolve and re-shape their brands. During his 40+ years of experience including sales and marketing for a Fortune 50 company, marketing research, product management, business development, then deep immersion in branding and re-branding, Rich has passionately shaped brands and their language for companies across hundreds of industries. Rich served the marketing profession as an award-winning President of the American Marketing Association (AMA) in Southern California and as V.P. of Business Marketing on the elected Board of Directors of the AMA International. Today, Rich's emerging company, RichBrands, guides and activates individuals and businesses who are determined to make significant impacts on other people and on the world, making their brand uniquely come alive, building a strong platform for their business or personal brand, and often helping them step into living their purpose. As a passionate speaker, Rich inspires business entrepreneurs How to take the action that gives their brand the clarity and alignment that are missing. He also enables entrepreneurs, with powerful life skills, including teenage entrepreneurs. As a consultant, Rich holds Certifications in Global Branding, Training Mastery, Certified Trainer and Master Coach of Neuro-Linguistics Programming and Timeline. Listen to this illuminating Sharkpreneur episode with Rich Kozak about re-inventing branding. Here are some of the beneficial topics covered on this week's show: - How you must clearly define your strategy and language when launching a brand. - How marketing is the execution of an excellent branding strategy. - Why big companies struggle so much with branding. - How having the right messaging allows entrepreneurs to stay true to themselves. - How you must be committed to really grow your brand and your business. Connect with Rich: Guest Contact Info Facebook facebook.com/richbrandsrk LinkedIn linkedin.com/in/richkozakrichbrands Links Mentioned: thebrandyouwillbecome.com richbrands.org Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of “The Journey of My Mother's Son” podcast, I sit down to talk with Rich Kozak. Rich Kozak is rocket fuel for people who want their Brand to impact others' lives; Rich is the sage voice of IMPACT DRIVEN BRANDING. Today, Rich's companies, RichBrands and IMPACT DRIVEN Publishing, guide and activate individuals and businesses who are determined to make significant impacts on other people, to make their brand uniquely come alive, to build a strong platform for their business or personal brand, and to help them step into living their purpose. Rich co-authored the best-selling book: ELEVATE: Raise Your Life and Business to a Higher Level, the 2020 release: IMPACT: Where Passion and Purpose Makes A Difference and the best-selling book just released in March 2021: VISIBILITY: Success Stories from Elite Leaders Making an Impact From the Stage. Rich's new book: IMPACT DRIVEN BRANDING: 7 Steps to Ensure YOUR Brand Impacts People's Lives, and The World insightfully shares the process of Making Your Brand Come Alive and Attract, and it does it in step-wise, “How-To” content, just like Rich shares in his workshop intensives and his powerful online events. Founder & CEO of RichBrands and IMPACT DRIVEN Publishing, Rich brings 44 years of experience Defining & Launching Brands, then Marketing them. As a Certified Global Branding Consultant with partners worldwide, Rich defined brands and their language for companies impacting hundreds of industries. He took a “radical sabbatical” from his high-intensity career to reshape his life and to cook for his wife of 44 years at his “Brand Ranch,” during which Rich worked and studied to become a Certified Trainer of Neuro-Linguistics Programming and TimeLine, as well as a Certified Master of Training. Today Rich chooses to share with you the possibilities he sees in YOUR Brand and how to achieve them. He multiplies your insight about how your Brand creates Impact, and you will feel it first- hand as he accelerates people toward their desired Brand and toward their true purpose. To find out more about Rich and the work that he is doing at RichBrands, check out his website at www.richbrands.org.
Do you have a brand or business that is simply not getting the attention it deserves? In today's fast moving world of business it's easy to feel like your a tiny tadpole in an ocean of competition. This is where smart branding can make a huge difference. Meet RICH KOZAK, founder & CEO of RichBrands and Impact Driven Publishing. Rich brings 44 years of experience defining & launching brands, then marketing them. As a Certified Global Branding Consultant with partners worldwide, Rich has defined brands and their language for companies impacting 100's of industries - and now he's ready to share some PURE GOLD tips with you on this episode of OUT OF THE BOX WITH CHRISTINE. LINKS MENTIONED: http://www.richbrands.org http://www.outoftheboxwithchristine.com http://www.christineblosdale.com If you like this type of content make sure you LIKE, SHARE AND SUBSCRIBE! #podcast #branding #marketing
I now have a whole other podcast, and it's about branding (YES, BRAND, now LIVE!), so while I look forward to having Rich Kozak on THAT show, too, THIS conversation is really about heart. He and I both lead with it, which is why we get along so well. Another reason is that we share a background in helping brands - personal and corporate - tell their stories. Rich is on a mission to serve those who can, in his words, "envision clearly whom they can help or what they can do to make the world a better place or make people's lives better or add value." It was an honor to meet Rich when a mutual friend suggested he appear on TTF, and we have a blast together each time we connect, so I hope you dig this episode!Key Takeaways:You can be brand agnostic, and still believe in God.The clarity with which a brand speaks, shapes its impact.Generous or greedy, patient or impatient, we have so many choices, and these shape our impact.Who is Rick Kozak?He is rocket fuel for people who want their Brand to IMPACT others' lives, or the world. Rich is the sage voice of IMPACT-Driven Branding.His next book, IMPACT-Driven Branding--The Brand YOU Will Become: How To Define It and The Steps to Achieve It, shares the process in HOW-TO content, just like Rich shares in his Online 1-Day Intensives and 4-hour Live Workshops.Rich, the Founder & CEO of RichBrands, has experienced 44 years Defining & Launching Brands, and then Marketing them. As a Certified Global Branding Consultant with partners worldwide, Rich defined brands and their language for companies impacting 100's of industries.He served on the American Marketing Association International's Board of Directors. He took a “radical sabbatical” from his high-intensity career to reshape his life, play tennis and violin and cook for his wife of 43 years at “The Brand Ranch”.Rich now helps clients write books and publish them on IMPACT DRIVEN PUBLISHING, his company partnered in NYC.Today, Rich answers for each of us a powerful question we need to be asking ourselves: “When Does Branding Become God's Work?”Find Rich at:https://www.linkedin.com/in/richkozakrichbrands/https://www.facebook.com/richbrandsrkhttps://thebrandyouwillbecome.com/If you enjoyed listening to Truth Tastes Funny, please leave a 5-star rating and a 300-word review on Apple Podcasts (click Listen on Apple Podcasts to access review option)Follow us on Instagram: @truthtastesfunnyFollow Hersh on Instagram: @Hersh4allon LinkedIn: HershRephunon YouTube: HershRephunon Twitter: @TruthTstsFunnyOur Website: TruthTastesFunnyContact UsExplore Branded Ventures with Truth Tastes Funny and Hersh's YES, BRAND Podcast
In this episode your host, David Weaver, talks with Rich Kozak, Branding Expert, Marketing Strategist for Businesses & Professionals with RichBrands. RichBrands serves businesses by helping them define & prepare for faster growth through profitable digital marketing. RichBrands effectively serves any business or individual professional that is determined & committed to: grow faster; become known as outstanding; & build the selling & pricing advantages that good branding delivers. You are never too small to define your Desired Brand. During this episode Rich & David discuss his journey into entrepreneurship, what inspired him to launch RichBrands & the insights he has for entrepreneurs who are wanting to grow their brand & business. To learn more about RichBrands Click HERE: https://richbrands.org/ To learn more about how I serve business owners, visit: davidweavercoach.com
In this video, we learn from Rich Kozak, Founder & CEO of RichBrands about brands, branding, and what it takes to create an IMPACT-Driven Brand. Watch here: https://youtu.be/HzVMva_BWig Listen on top podcast platforms here: https://pod.link/thekajstudio Subscribe to us on YouTube for instant updates on live streams and new episodes. And do tell a few friends if you can! Got questions? Ping me on LinkedIn --- Send in a voice message: https://anchor.fm/kajmasterclass/message
Rich Kozak is rocket fuel for people who want their Brand to IMPACT others' lives or the world. Rich is the sage voice of IMPACT-Driven Branding. Rich is the Los Angeles co-author of Cracking the Rich Code Vol. 6 Amazon Best Seller in several countries, where he tells his story to find your purpose and […] The post Rich Kozak with RichBrands appeared first on Business RadioX ®.
It's Saturday Friends!Time for another episode. I'm actually just wrapping up a masterclass with my next guest on Impact Driven branding. My next guest is so incredibly passionate about helping around making their impact with their message. Please welcome PREMIERE "VIP" guest Rich Kozak! Rich Kozak, CEO of RichBrandsRich Kozak is rocket fuel for people who want their Brand to IMPACT others' lives or the world. Rich is the sage voice of IMPACT-Driven Branding.Rich is the Los Angeles co-author of Cracking the Rich Code Vol. 6 Amazon Best Seller in several countries, where he tells his story to find your purpose and grow your business after these apocalyptic times. His next book, IMPACT-Driven Branding--The Brand YOU Will Become: How To Define It and The Steps to Achieve It, shares the process in HOW-TO content, just like Rich shares in his online 1-Day Intensives and 4-hour Live Workshops. Rich, the Founder & CEO of RichBrands, has experienced 44 years Defining & Launching Brands and then Marketing them. As a Certified Global Branding Consultant with partners worldwide, Rich defined brands and their language for companies impacting 100's of industries. Today, Rich answers for each of us a powerful question we need to be asking ourselves: “When Does Branding Become God's Work?” To learn more or to connect with Rich, head to the links below: https://richbrands.orghttps://www.linkedin.com/in/richkozakrichbrands/Support for Label Free Podcast is brought to you by MANSCAPED™, who is the best in men's below-the-waist grooming. @MANSCAPED offers precision-engineered tools for your family jewels. They obsess over their technology developments to provide you the best tools for your grooming experience. MANSCAPED is trusted by over 2 million men worldwide! We have an exclusive offer for my listeners - 20% off + free shipping with the code: LABELFREE
It's Saturday Friends!Time for another episode. I'm actually just wrapping up a masterclass with my next guest on Impact Driven branding. My next guest is so incredibly passionate about helping around making their impact with their message. Please welcome PREMIERE "VIP" guest Rich Kozak! Rich Kozak, CEO of RichBrandsRich Kozak is rocket fuel for people who want their Brand to IMPACT others' lives or the world. Rich is the sage voice of IMPACT-Driven Branding.Rich is the Los Angeles co-author of Cracking the Rich Code Vol. 6 Amazon Best Seller in several countries, where he tells his story to find your purpose and grow your business after these apocalyptic times. His next book, IMPACT-Driven Branding--The Brand YOU Will Become: How To Define It and The Steps to Achieve It, shares the process in HOW-TO content, just like Rich shares in his online 1-Day Intensives and 4-hour Live Workshops. Rich, the Founder & CEO of RichBrands, has experienced 44 years Defining & Launching Brands and then Marketing them. As a Certified Global Branding Consultant with partners worldwide, Rich defined brands and their language for companies impacting 100's of industries. Today, Rich answers for each of us a powerful question we need to be asking ourselves: “When Does Branding Become God's Work?” To learn more or to connect with Rich, head to the links below: https://richbrands.orghttps://www.linkedin.com/in/richkozakrichbrands/Support for Label Free Podcast is brought to you by MANSCAPED™, who is the best in men's below-the-waist grooming. @MANSCAPED offers precision-engineered tools for your family jewels. They obsess over their technology developments to provide you the best tools for your grooming experience. MANSCAPED is trusted by over 2 million men worldwide! We have an exclusive offer for my listeners - 20% off + free shipping with the code: LABELFREE
How To Build A Brand - Building A Brand – Defining The Customer | Rich Kozak #brandstrategy #branding #marketing #brandidentityhttps://campsite.bio/narontillman1We hear the word "brand" thrown around so loosely. Yet brands and brand building takes skill, determination, and know-how. If you have ever wondered what steps are needed to build a brand, then this show is for you. Listen as we discuss this and more with Rich Kozak. WHO IS RICH KOZAK?Rich Kozak, CEO of RichBrands Rich Kozak is rocket fuel for people who want their Brand to IMPACT others' lives or the world. Rich is the sage voice of IMPACT-Driven Branding.Rich is the Los Angeles co-author of Cracking the Rich Code Vol. 6 Amazon Best Seller in several countries, where he tells his story to find your purpose and grow your business after these apocalyptic times.Contact for our guest: https://richbrands.org/index.php/about/
In this episode of The Remote CEO Show, I had the pleasure to interview Rich Kozak. Rich, Founder & CEO of RichBrands, 44 years experience Defining & Launching Brands and Marketing them. Certified Global Branding Consultant defining brands and their language for 100's of companies worldwide.
The BEST WAY to keep BRAND CREATIVE: 1. On Track & 2. On Budget The world pitches “branding” as an intriguing result. Branding done correctly is a process THAT POWERFULLY INSPIRES & GUIDES BRAND CREATIVE DEVELOPMENT. Author, Brand Architect & Strategist, Coach, and Trainer, Rich Kozak shares inspiring and THE BEST BRAND-CREATIVE-GUIDING METHOD from his 45 years of defining and languaging brands and then launching them. Rich Kozak is the visionary founder and CEO of RichBrands, guiding people today in "Making Your Brand Come Alive, and Accelerating Your Impact!". Rich's deep background in marketing and branding reflects in his exciting career of nearly two decades becoming a global branding executive with partners in 21 countries, guiding companies to evolve and re-shape their brands. During his 40+ years of experience including sales and marketing for a Fortune 50 company, marketing research, product management, business development, and then deep immersion in branding and re-branding, Rich has passionately shaped brands and their language for companies across hundreds of industries. Rich served the marketing profession as an award-winning President of the American Marketing Association (AMA) in Southern California and as V.P. of Business Marketing on the elected Board of Directors of the AMA International. Today, Rich's emerging company, RichBrands, guides and activates individuals and businesses who are determined to make significant impacts on other people and on the world, making their brand uniquely come alive, building a strong platform for their business or personal brand, and often helping them step into living their purpose. As a passionate speaker, Rich inspires business entrepreneurs on How to take the action that gives their brand the clarity and alignment that are missing. He also enables entrepreneurs, with powerful life skills, including teenage entrepreneurs, as a consultant, Rich holds Certifications in Global Branding, Training Mastery, Certified Trainer and Master Coach of Neuro-Linguistics Programming and Timeline. Rich is a co-author of the books: ELEVATE: Raise Your Life and Business to a Higher Level. IMPACT: Where Passion and Purpose Makes A Difference. and the Amazon #1 Best Seller VISIBILITY: Success Stories from Elite Leaders Making an Impact from the Stage, And he authored the seminal book: IMPACT DRIVEN BRANDING: 7 Steps to Ensure YOUR Brand Impacts People's Lives, and the World scheduled for release this year. As an organic gardener and chef, Rich cooks for his clients at The Brand Ranch and plays the violin. sings in his church choir, and serves his wife. Denise. Rich is a devoted husband of 44 years and 49 Valentines Days, and father of two Eagle Scout sons. You can see Rich on his Branding FAQ videos at: The BrandYOUWillBecome.com connect with Rich: https://www.facebook.com/richbrandsrk https://thebrandyouwillbecome.com/ https://www.linkedin.com/in/richkozakrichbrands/ ▼ ▼ You can connect with/follow Talking with the Experts: Buy me a Coffee: https://www.buymeacoffee.com/rosesdavidson Become a patron https://www.patreon.com/talkingwiththeexperts Leave a Google review: https://g.page/r/CaXk7K3UlEhzEBI/review Leave a review on Podchaser: https://www.podchaser.com/podcasts/talking-with-the-experts-1491692 Email: guest@talkingwiththeexperts.com Website: https://rose-davidson.com/ LinkedIn: Rose Davidson: https://www.linkedin.com/in/rose-davidson/ Talking with the Experts: https://www.linkedin.com/company/talkingwiththeexperts/ Facebook Page: [Rose Davidson] https://www.facebook.com/onlineeventmanagerandpodcasttrainer Instagram: https://www.instagram.com/rosedavidson_speakersupport/ SoundCloud: [Follow] https://soundcloud.com/talking-with-the-experts YouTube: [Subscribe] https://www.youtube.com/channel/UCkM5n5QJhnNAmUiMzii73wQ
Welcome to the #1 book review podcast on the planet! Rich Kozak, CEO of RichBrands Rich Kozak is rocket fuel for people who want their Brand to IMPACT others' lives or the world. Rich is the sage voice of IMPACT-Driven Branding.Rich is the Los Angeles co-author of Cracking the Rich Code Vol. 6 Amazon Best Seller in several countries, where he tells his story to find your purpose and grow your business after these apocalyptic times. Check out his site https://richbrands.org/ Buy this week's book here! https://amzn.to/3wLtvMR Write me a review on APPLE PODCAST I will be eternally grateful! New Ep every Monday! Shoot me an email! EMAIL TheBookofTheWeekPodcast@gmail.com Instagram @jonkalian Tweet me @jonkalian clubhouse @JonthanPortukalian
The Deep Wealth Podcast - Extracting Your Business And Personal Deep Wealth
“Create your life so your work is play and your play is work.” - Rich KozakRich Kozak is rocket fuel for people who want their brand to impact others' lives or the world. Rich is a sage voice of Impact Driven Branding. Rich's the Los Angeles coauthor of Cracking The Rich Code Volume Six, an Amazon bestseller in several countries where he tells his story to find your purpose and grow your business after these apocalyptic times.His next book Impact Driven Branding, The Brand You Will Become: How To Define It And The Steps To Achieve It shares the process and how-to content. Just like Rich shares in his online one-day intensive and four-hour live workshops.Rich, the founder, and CEO of RichBrands has experienced 44 years defining and launching brands and then marketing them. As a certified global branding consultant with partners worldwide Rich defines brands and their language for companies are impacting hundreds of industries.Please enjoy!Click here to subscribe to The Sell My Business Podcast to save time and effort.SELECTED LINKS FOR THIS EPISODERich Brands' The Brand You Will Become!rich[at]richbrands[dot]orgFREE Deep Wealth eBook on Why You Suck At Selling Your Business And What You Can Do About It (Today)Book Your FREE Deep Wealth Strategy Call
Rich Kozak is rocket fuel for people who want their Brand to impact others' lives; Rich is the sage voice of IMPACT DRIVEN BRANDING. Today, Rich's companies, RichBrands and IMPACT DRIVEN Publishing, guide and activate individuals and businesses who are determined to make significant impacts on other people, to make their brand uniquely come alive, to build a strong platform for their business or personal brand, and to help them step into living their purpose.Rich co-authored the best-selling book: ELEVATE: Raise Your Life and Business to a Higher Level, the 2020 release: IMPACT: Where Passion and Purpose Makes A Difference and the best-selling book just released in March 2021: VISIBILITY: Success Stories from Elite Leaders Making an Impact From the Stage.Rich's new book: IMPACT DRIVEN BRANDING: 7 Steps to Ensure YOUR Brand Impacts People's Lives, and The World insightfully shares the process of Making Your Brand Come Alive and Attract, and it does it in step-wise, “How-To” content, just like Rich shares in his workshop intensives and his powerful online events.Founder & CEO of RichBrands and IMPACT DRIVEN Publishing, Rich brings 44 years of experience Defining & Launching Brands, then Marketing them.As a Certified Global Branding Consultant with partners worldwide, Rich defined brands and their language for companies impacting 100's of industries.He took a “radical sabbatical” from his high-intensity career to reshape his life and to cook for his wife of 44 years at his “Brand Ranch,” during which Rich worked and studied to become a Certified Trainer of Neuro-Linguistics Programming and TimeLine, as well as a Certified Master of Training.Today Rich chooses to share with you possibilities he sees in YOUR Brand and how to achieve them. He multiplies your insight about how your Brand creates Impact, and you will feel it first- hand as he accelerates people toward their desired Brand and toward their true purpose.Email Rick@RichBrands.org (ask for book bonus)https://richbrands.orgBranding FAQ videos:http://thebrandyouwillbecome.com
Why you've got to check out this episode: Discover the four critical keys that help your brand come alive uniquely so you stand out from the rest. Learn how to create a language uniquely yours that you communicate clearly to people you want to reach and have an impact on them that they will remember. Hear about the six bad consequences of messing up with your personal brand to avoid creating confusion and misinformation about your real estate investing business. 3Rs Read Resource Reflect Read: No B.S. Guide to Direct Response Social Media Marketing by Dan S. Kennedy Resources: Automatic standup desk Sage Event Management Reflect: "How your brand speaks shapes its impact." - Rich Kozak "Now is the time to define the brand you will become." - Rich Kozak "I want that; what's in there?" - Rich Kozak Often real estate investors make the mistake of employing marketing efforts before even developing their brand. What happens is that you end up only creating misinformation about what your brand truly represents. People end up feeling confused or even misled about who you really are and your message ends up not landing with the people you really want to reach. And as a real estate investor, you don't get credit for what you are masterfully good at. How do you create a real estate investing brand that does what it says and looks? In this episode, Rich Kozak shares how to achieve a well-defined brand for your real estate investing business that comes alive and genuinely personifies what your heart desires and creates an impact in the lives of the people you truly care to serve. Rich Kozak is the CEO of RichBrands, rocket fuel for people who want their Brand to IMPACT others' lives or the world. Rich is the sage voice of IMPACT-Driven Branding. He is the Los Angeles co-author of Cracking the Rich Code Vol. 6 Amazon Best Seller in several countries, where he tells his story to find your purpose and grow your business after these apocalyptic times. His next book, IMPACT-Driven Branding--The Brand YOU Will Become: How To Define It and The Steps to Achieve It, shares the process in HOW-TO content, just like Rich shares in his online 1-Day Intensives and 4-hour Live Workshops. Rich, the Founder & CEO of RichBrands, has experienced 44 years Defining & Launching Brands and then Marketing them. As a Certified Global Branding Consultant with partners worldwide, Rich defined brands and their language for companies impacting 100's of industries. www.TheBrandYOUWillBecome.com for FREE FAQs about Branding answered with straight talk that gives you clarity about Branding Email Rich@RichBrands.org and request "my blueprint," and I will send you "YOUR IMPACT DRIVEN BRANDING BLUEPRINT" Or TEXT "blueprint" to 626-533-6432 Website www.RichBrands.org Topics Covered: 04:48 - Dispelling the misconception about Branding 07:30 - Why brand development first before marketing 09:12 - Do away with the process of misinformation about your brand 10:17 - What makes impact-driven brands? 16:41 - Four phases where people think differently about finances 19:58 - The four essential factors that make a brand come alive 25:54 - The result of brand development 30:07 - Four acid tests you need to pass in coming up with an excellent logo 32:34 - One important dimension real estate investors should think about in creating their brand 37:12 - Six bad consequences of not defining your brand 38:34 - A favorite personal brand -- one that understands brand inside out 39:17 - What makes this personal brand as his other favorite 42:17 - Marketing book resource he loves 43:03 - Reliable tools he uses Key Takeaways: "Whoever is listening, what is your brand? It is a perception. But it's not your perception. It's others' perception of you. That's really important. Because if people think they have a brand because they think that the brand is working, it's not what you think of it. It's how others perceive it. So that being the case, what is Branding? Branding is all of those things, all of those choices you can make, to create a consistent perception." - Rich Kozak "Once that clarity is there of whom we're targeting, the clarity is there of what makes us unique, and that language has been created in brand development, everything the brand says and does align everything. And that is powerful." - Rich Kozak "If it's a skill, or a heart characteristic, or a results characteristic that makes you outstanding, and that you're really good at, you have to take credit to get credit, and not getting credit is one of those things that happen when you're not consistent." - Rich Kozak "When the brand is defined from the inside, and this is the difference; what I do and what the world likes to present as Branding is, okay, here's your brand, and now you have to become it. What I do is you write down those people whose lives you can impact. And we define the brand you must become to make those impacts and create the language that is unique to you." - Rich Kozak "One of the problems is, people start marketing to get leads, and they do all kinds of stuff and the confusion and misinformation and spending a lot of money on marketing that doesn't work ensues because they haven't defined and languaged their brand first." - Rich Kozak "You can make money in your real estate investment business. Just make sure you've defined and languaged your unique brand and your umbrella brand to get credit for what makes you outstanding and to language it, so you attract exactly those that you really most want to serve and really care to serve before you open your mouth." - Rich Kozak Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how-tos to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit. That's the process I have created that has already helped dozens of real estate investors to define and develop their personal brands and build their real estate investing businesses. Apply now for your REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com