Podcast appearances and mentions of rusty brick

In this episode of Content and Conversation, host Ross Hudgens sits down with Barry Schwartz, President of RustyBrick and a leading voice in SEO.Barry shares his insights into the latest Google algorithm updates, the future of search rankings, and how businesses can adapt their SEO strategies in 2025 and beyond. Tune in for expert analysis, actionable advice, and a clear  take on the state of search marketing.Show Notes:00:00 Introduction01:03 What's the best story you have from a webmaster contacting you about their SEO situation?05:44 What's the biggest ever news story you've had on SE Roundtable in terms of visits? Why?07:59 How do SEOs most use your website?14:11 What's your take on the current state of SEO news given the acquisition of Search Engine Land by Semrush?18:37 What's your take on what SEO looks like in five years?29:53 What is your philosophy of how people should treat Google updates?33:08 How do you edit your content today?Show Links:Search Engine Roundtable's most popular article ever: https://www.seroundtable.com/boyfriend-spammed-12909.html21st anniversary post: https://www.seroundtable.com/21-years-old-38395.htmlAIO clickthrough data from Glenn Gabe: https://www.gsqi.com/marketing-blog/how-to-track-aio-performance-gsc-manual-action/Feedly RSS feeder: https://feedly.com/ Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Barry Schwartz, CEO at RustyBrick and Executive Editor at Search Engine Land, discusses the impact and strategies surrounding Google algorithm and core updates. In this episode, Barry shares his perspectives on: impact of Google core updates on organic search strategies, role of user experience in search result rankings, strategies to maintain visibility of featured and rich snippets, importance of E-A-T in content ranking post-update, recovery tactics for significant drops in SEO rankings. Show NotesConnect With: Barry Schwartz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

News Editor & President of Web Development at Search Engine Land & RustyBrick, Barry Schwartz, discusses the latest and greatest in tech. In this episode, Barry shares his perspectives on: impact of Google's latest update on organic search strategies, emerging trends in search for Organic Growth Marketing executives, best practices for aligning content with current search algorithms, key metrics to track the effectiveness of organic growth strategies, and the growing importance of voice search in the search landscape. Show NotesConnect With: Barry Schwartz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What is the #1 biggest challenge SEOs face in 2023?                  “2023 is all gonna be about AI, like what you saw with ChatGPT. With Bing AI's new chat experience, Google's Bard and other search engines going into the space, I think 2023 is the year of AI and search.”                               Barry Schwartz is a Contributing Editor at Search Engine Land and a member of the programming team for SMX events. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics and owns RustyBrick, a New York-based web consulting firm. JOIN OUR HOSTS, RUSS MACUMBER IN CONVERSATION WITH BARRY SCHWARTZ ON SEARCH ENGINE NEWS AND THE EVOLVEMENT OF SEO THROUGHOUT THE YEARS. “I feel like it's only in the last 5 or 6 years that SEO has been integrated into the whole marketing strategy, rather than just standing on their own. Based on my experience, an SEO specialist was always associated with someone who sits with headphones on, is buried in code, and refuses to talk to others. Nowadays, SEO specialists are more innovative and work across various areas such as content, product, brand, and more. Your soft skills have become so much more important because SEO does touch on many different aspects of a business.” – Barry Schwartz on the evolution of SEO over the years. The conversation covers:Barry's initial marketing background (2:59)Black hat SEO tactics back in the days (5:54)The early development of Search Engine Land's website (7:51)The purpose of Search Engine Land (8:48)Significant search engine stories that Barry has covered (9:35)The role of Search Engine Land in the SEO community (11:01)The importance of integrating SEO into the whole marketing team (12:55)The future of AI as search engines (23:24)TikTok vs Google (25:57)"I have always wished to make an impact in making people's lives easier, driving the community forward, and thinking about the right things versus trying to take shortcuts. " - Barry Schwartz.In this episode, we're thrilled to have Barry Schwartz, a content editor specializing in search engine related news, share his thoughts on search engines and how they have developed throughout the decades. Barry's interest in the SEO community and the fast-paced evolution of search engines propelled him towards journalism and documenting news related to the search engine industry. This episode will touch on the evolution of search engines and the groundbreaking rise of AI technology.  We hope you enjoyed this episode of our podcast! Please tune in for more SEO success stories by hitting “subscribe.”

When two search experts come together, they will likely discuss various SEO and digital marketing topics.    These discussions can cover everything from the latest trends and strategies to industry news and best practices.   Barry Schwartz, CEO of Rusty Brick and Founder of Search Engine Roundtable, joined me on the SEJ Show to discuss SEO, business, the search landscape, and even hair products. It was legendary!   Most of the world these days wants to see a five-second TikTok or YouTube short, and they don't have the patience to go ahead and read something. I think that might be scaring not just advertisers, SEOs, and marketers but Google and Microsoft search ad revenue models and seeing how they can get people to click on those things. This should be interesting. –Barry Schwartz, 17:19  I'm usually very consistent. I'm the type of person who will do something and never stop doing it for better or worse. And it's just the way I like to be. Have a nice routine where I do certain things in a particular order. And I'm passionate about tracking what's changing, so if you let things go more than 24 hours, it just gets worse, piles up, and you get behind. So I like to stay on top of it, and honestly, helping the community in my little way makes it all worth it. –Barry Schwartz, 5:22 I try to cover publicly available stuff that anybody else could access without a password. So that's my rule, it has to be publicly available, and Twitter is a great place where most things are publicly known unless their profiles are limited. –Barry Schwartz, 9:53   [00:00] - About Barry. [04:46] - What has kept Barry going over the past 20 years? [09:28] - SEO forums that people should participate in today. [17:46] - What should the KPIs be behind SEO now with AI here? [19:13] - Will a new search engine now emerge over Google? [25:22] - Biggest regret in blogging. [28:54] - Topic Barry wished he could cover. [32:46] - Barry vs. Google's announcement to take down sponsored links. [38:15] - Is having a Google Plus share button on your blog a ranking factor? [40:45] - How important is it to have fast site core web vitals? [51:15] - How to boost authority & rank higher. [59:42] - How fulfilling has it been to use Roundtable from a religious standpoint?   Resources mentioned: Search Engine Roundtable: https://www.seroundtable.com/ Rusty Brick: https://www.rustybrick.com/   On chatGPT, I don't remember a time in the world of search where or a recent time, maybe the past 12 or 13 years, when things were so exciting. –Loren Baker, 12:04 I think, seeing how Google launches its version. I think it's going to surprise a lot of people. I think people are going to be wowed as much. It will be interesting to see how Bing adapts. It's fun to watch how things change things on a day-to-day basis. It's a super exciting time to be in. –Barry Schwartz, 13:49 If Apple were to launch a Siri AI, then that could be a massive game changer, and that's the one challenge I see with Microsoft. They have it with Teams on the B2B side, and maybe that's where they want to keep it. They have it on the desktop but don't have it in people's pockets and where people are. So maybe it will be a B2C versus B2B-oriented play. –Loren Baker, 23:40   For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.   Connect With Barry Schwartz: Barry Schwartz is nothing short of a search marketing powerhouse, offering valuable insights and analysis on advanced search engine topics through his popular blog Search Engine Roundtable.  Barry also owns RustyBrick, a New York web design and development firm specializing in custom online technology. Individuals across the globe trust him as an authoritative source in SEM with extensive experience in business development and custom web software engineering - you name it!  Connect with Barry on LinkedIn: https://www.linkedin.com/in/rustybrick/ Follow him on Twitter: https://twitter.com/rustybrick Connect with Loren Baker, Founder of Search Engine Journal: Follow him on Twitter: https://www.twitter.com/lorenbaker  Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker

It's Barry Schwartz like you've never seen him before! On a new episode of Marketing O'Talk, our own Greg Finn is sitting down to interview the self-proclaimed search geek and founder of RustyBrick. In this episode, they discuss: -How SEO became Barry's passion -Why SEO is a difficult service to sell -Favorite projects he's worked on with RustyBrick -Tips for getting started in SEO reporting -How he keeps bias out of reporting -How Search Engine Land got its start -Favorite SMX memories -How Greg's interview skills stack up against Brian Williams

In this episode of Search Off the Record, Lizzi Sassman and Gary Illyes sit down with Barry Schwartz - a search engine connoisseur. Specifically, they explore how Barry runs his online career, balancing RustyBrick and Search Engine Roundtable. We even talk about website development, and the origin story behind RustyBrick  - a web construction firm specializing in website development, web page design, SEO optimization, and more! Check out and subscribe to Barry Schwartz's YouTube channel → https://goo.gle/3z3FCWw    Episode transcript → https://goo.gle/sotr042-Transcript    Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

My guest on this week's episode of Suds & Search is Barry Schwartz, CEO of RustyBrick, Editor of Search Engine Roundtable, and News Editor at Search Engine Land. Barry is one of the most influential and important voices in the industry. For the better part of two decades, Barry Schwartz has been THE go-to resource for daily news, industry insights, and changes within the search industry. In 2018, Barry was awarded the US Search Personality Of The Year at the US Search Awards. In 2019 he received the Outstanding Community Service Award from the Search Engine Land Awards. In addition to his columns, Barry has his own video series which is unsurprisingly excellent. In the videos, Barry interviews thought leaders at conferences, in their offices, and more recently outdoors at a safe social distance. Barry has written tens of thousands of blogs on topics related to SEO, PPC, and everything related to search. It's hard to imagine what SEO would be like without Barry's contributions. Grab something cold to drink and join me for a conversation with Barry Schwartz. We'll talk about why he likes to keep his blog posts short, we'll talk about the future of the SMX conference series, and I'll talk to him about the famous “is this new?” inquiries he receives on social media. Catch SearchLab on these platforms: https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital/ https://twitter.com/SearchLabAgency https://www.youtube.com/c/SearchLab Suds and Search Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii Local Search Tuesdays Video Series https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds & Search | Interviews With Today's Search Marketing Experts on Soundwise

Barry Schwartz talks with Jason Barnrad about the history of google updates big and small. Barry Schwartz is a technologist, search geek, CEO of RustyBrick, founder of Search Engine Roundtable and also a news editor at Search Engine Land. He speaks at many search marketing conferences and technology events like Search Marketing Expo, Search Engine Strategies, Pubcon, etc. And provides an advisory role to expert SEOs, internet companies and startups. He also loves to spend the first hours of his morning writing super advanced SEM topics. Barry takes us on a stroll down the history of Google updates from 2002 to the most recent updates in June and July 2021. Year by year, Barry and Jason go through the significant changes in Google Search, what they changed and how they affected the work and lives of SEOs. Throughout, on message comes through - this is a ongoing process that aims to make Google Search results more relevant, helpful and spam-free for Google's users. Barry and Jason provide wonderful explanations of each of these updates plus great insights on how SEOs and website owners were able to fix their drops in rankings. Google Toolbar — December 1, 2000 Dancing The Google Dance — September 1, 2002 Universal Search  —  May 1, 2007 Caffeine  —  June 1, 2010 Panda/Farmer  —  February 23, 2011 The +1 Button  —  March 30, 2011 Penguin  —  April 24, 2012 Exact-Match Domain (EMD) Update  —  September 27, 2012 "Phantom"  —  May 9, 2013 "Fred" (Unconfirmed)  —  March 8, 2017 Hummingbird  —  August 20, 2013 Page Experience Update  —  June 25, 2021 What you'll learn from Barry Schwartz This is a list that explains each update we discussed (and some more that we didn't) so that you have some context, especially for the timestamps. https://moz.com/google-algorithm-change 00:00 Barry Schwartz and Jason Barnard00:46 Barry Schwartz's Brand SERP03:19 The Google Toolbar and and the days of the Google Dance06:00 We no longer wait for Panda updates because Google's goal is make it real-time07:13 When do knowledge panels and knowledge graphs change?10:23 2007 Google introduced Universal Search - not your typical algorithm update12:12 Faster crawling and indexation - the Caffeine update14:31 The failure of Google Plus - will Google try again?16:02 What's the difference between Panda and Penguin updates?20:02 The Exact Match Domain update22:39 RustyBrick, where did the name come from?23:27 The mystery behind the Phantom and Fred updates24:48 Clearing up some misconceptions about the Hummingbird update29:13 Core Web Vitals have little-to-no influence on rankings32:10 Crazy daily numbers of never-before-seen pages for GoogleBot34:16 What Google wants you to do when you've been hit by core updates41:06 How does Barry find the time to do everything he does? This episode was recorded live on video July 27th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Barry Schwartz talks with Jason Barnrad about the history of google updates big and small. Barry Schwartz is a technologist, search geek, CEO of RustyBrick, founder of Search Engine Roundtable and also a news editor at Search Engine Land. He speaks at many search marketing conferences and technology events like Search Marketing Expo, Search Engine Strategies, Pubcon, etc. And provides an advisory role to expert SEOs, internet companies and startups. He also loves to spend the first hours of his morning writing super advanced SEM topics. Barry takes us on a stroll down the history of Google updates from 2002 to the most recent updates in June and July 2021. Year by year, Barry and Jason go through the significant changes in Google Search, what they changed and how they affected the work and lives of SEOs. Throughout, on message comes through - this is a ongoing process that aims to make Google Search results more relevant, helpful and spam-free for Google's users. Barry and Jason provide wonderful explanations of each of these updates plus great insights on how SEOs and website owners were able to fix their drops in rankings. Google Toolbar — December 1, 2000 Dancing The Google Dance — September 1, 2002 Universal Search  —  May 1, 2007 Caffeine  —  June 1, 2010 Panda/Farmer  —  February 23, 2011 The +1 Button  —  March 30, 2011 Penguin  —  April 24, 2012 Exact-Match Domain (EMD) Update  —  September 27, 2012 "Phantom"  —  May 9, 2013 "Fred" (Unconfirmed)  —  March 8, 2017 Hummingbird  —  August 20, 2013 Page Experience Update  —  June 25, 2021 What you'll learn from Barry Schwartz This is a list that explains each update we discussed (and some more that we didn't) so that you have some context, especially for the timestamps. https://moz.com/google-algorithm-change 00:00 Barry Schwartz and Jason Barnard00:46 Barry Schwartz's Brand SERP03:19 The Google Toolbar and and the days of the Google Dance06:00 We no longer wait for Panda updates because Google's goal is make it real-time07:13 When do knowledge panels and knowledge graphs change?10:23 2007 Google introduced Universal Search - not your typical algorithm update12:12 Faster crawling and indexation - the Caffeine update14:31 The failure of Google Plus - will Google try again?16:02 What's the difference between Panda and Penguin updates?20:02 The Exact Match Domain update22:39 RustyBrick, where did the name come from?23:27 The mystery behind the Phantom and Fred updates24:48 Clearing up some misconceptions about the Hummingbird update29:13 Core Web Vitals have little-to-no influence on rankings32:10 Crazy daily numbers of never-before-seen pages for GoogleBot34:16 What Google wants you to do when you've been hit by core updates41:06 How does Barry find the time to do everything he does? This episode was recorded live on video July 27th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Barry Schwartz talks with Jason Barnrad about the history of google updates big and small. Barry Schwartz is a technologist, search geek, CEO of RustyBrick, founder of Search Engine Roundtable and also a news editor at Search Engine Land. He speaks at many search marketing conferences and technology events like Search Marketing Expo, Search Engine Strategies, Pubcon, etc. And provides an advisory role to expert SEOs, internet companies and startups. He also loves to spend the first hours of his morning writing super advanced SEM topics. Barry takes us on a stroll down the history of Google updates from 2002 to the most recent updates in June and July 2021. Year by year, Barry and Jason go through the significant changes in Google Search, what they changed and how they affected the work and lives of SEOs. Throughout, on message comes through - this is a ongoing process that aims to make Google Search results more relevant, helpful and spam-free for Google's users. Barry and Jason provide wonderful explanations of each of these updates plus great insights on how SEOs and website owners were able to fix their drops in rankings. Google Toolbar — December 1, 2000 Dancing The Google Dance — September 1, 2002 Universal Search  —  May 1, 2007 Caffeine  —  June 1, 2010 Panda/Farmer  —  February 23, 2011 The +1 Button  —  March 30, 2011 Penguin  —  April 24, 2012 Exact-Match Domain (EMD) Update  —  September 27, 2012 "Phantom"  —  May 9, 2013 "Fred" (Unconfirmed)  —  March 8, 2017 Hummingbird  —  August 20, 2013 Page Experience Update  —  June 25, 2021 What you'll learn from Barry Schwartz This is a list that explains each update we discussed (and some more that we didn't) so that you have some context, especially for the timestamps. https://moz.com/google-algorithm-change 00:00 Barry Schwartz and Jason Barnard00:46 Barry Schwartz's Brand SERP03:19 The Google Toolbar and and the days of the Google Dance06:00 We no longer wait for Panda updates because Google's goal is make it real-time07:13 When do knowledge panels and knowledge graphs change?10:23 2007 Google introduced Universal Search - not your typical algorithm update12:12 Faster crawling and indexation - the Caffeine update14:31 The failure of Google Plus - will Google try again?16:02 What's the difference between Panda and Penguin updates?20:02 The Exact Match Domain update22:39 RustyBrick, where did the name come from?23:27 The mystery behind the Phantom and Fred updates24:48 Clearing up some misconceptions about the Hummingbird update29:13 Core Web Vitals have little-to-no influence on rankings32:10 Crazy daily numbers of never-before-seen pages for GoogleBot34:16 What Google wants you to do when you've been hit by core updates41:06 How does Barry find the time to do everything he does? This episode was recorded live on video July 27th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

I had the chance to nerd out a little bit with today's special guest on the Lion's Den, Barry Schwartz, CEO of RustyBrick. Inc, Executive Editor at Search Engine Land, founder of SearchEngine Roundtable, and an industry authority on all things Google! With 20+ years in the industry, you're not going to want to miss this if you're trying to build your business online with digital marketing! #LFG #DigitalLion #SEM #SEO #SearchEngineLand #GooglePartner #MarketingNewsWatch the FULL episode on YouTube: https://youtu.be/Tam1BioAtyQ Keep up with The Lion's Den! Visit our website: https://digitallion.com/Facebook: https://www.facebook.com/LancebachmanndigitalInstagram: https://www.instagram.com/LanceBachmannTwitter: https://www.twitter.com/LanceBachmannClick here to find The Lion's Den podcast on all of your favorite platforms like #Spotify and #ApplePodcasts:https://lionsden.buzzsprout.com/

Search is getting harder, especially when we're told to write for humans who don't read, not for robots who do. In this episode of Optily Radio, we have Google expert, Barry Schwartz, and Optily's resident Google Guy, Randall Glick, on to talk about Google news and trends: cookie-free Chrome and FLoC, how link building has become a lot more complex, and what steps companies can take to ensure they're ranking for the terms that matter to them.Barry Schwartz is the founder of Search Engine Roundtable, News Editor of Search Engine Land, and CEO of Rusty Brick, a Web service firm specializing in customized online technology, based out of New York. He's worked in Search for almost 2 decades and has spoken, moderated, and coordinated at many a search marketing conference. In 2019, Barry won the Outstanding Community Services Award from Search Engine Land and in 2018 the US Search Personality Of The Year award from US Search Awards.Randall Glick is the Product Manager at Optily. He's worked in Digital for over 20 years with agencies, corporates, and startups, and has been on both sides of client/supplier relationship. Randall is also a lecturer in Digital Marketing, having provided content for programs at various institutions, including local colleges here in Ireland TU Dublin and UCD, along with Boston College in the States.Resources:Barry's TwitterAccount @RustyBrickGoogle's FLoC Is a Terrible Idea, EFFFLoC is coming — Here's what we know so far, George NguyenFeatured Snippets Back To Normal Levels In Google Search, Barry SchwartzRusty Brick Youtube Channel

This week's guest is Barry Schwartz, Founder of Search Engine Roundtable, contributing editor for Search Engine Land and CEO of Rusty Brick. Barry is an icon in local search / SEO and joins Ben Fisher, Jason Brown and me to answer digital marketing questions for local businesses.Get our email updates – https://localmarketinginstitute.comLive Office Hours sessions - https://localmarketinginstitute.com/office-hoursJoin our Facebook group – https://localmarketinginstitute.com/groupSubscribe to our podcast – https://localmarketinginstitute.com/podcast QUESTIONS COVERED IN THIS WEEK'S SESSIONNew Google search results layoutNew process for flagging reviews in Google My BusinessDoes Google actually take action on flagged reviews?Is buying fake reviews a good move for GMB?Can I post reviews on my website to Google My Business?Are Facebook business pages worthwhile?What should I do with a GMB listing if I temporarily cannot use my office?Does AMP (Accelerated Mobile Pages) help me rank in local search?Is there a benefit to tagging reviews on my website with schema markup?What are Core Web Vitals and how do they impact a local business?The importance of May 2021 and March 2021 for local searchWhy are old posts showing up in my Google My Business listing? How does Google determine if a review is fake?What should a school do if a bunch of students are leaving bad reviews?How do I handle a competitor who keeps spamming keywords in their business name?CONTACT USEric Shanfelt - https://localmarketinginstitute.com/Ben Fisher - https://www.steadydemand.com/Jason Brown - https://reviewfraud.org/Barry Schwartz - https://rustybrick.com/

Joining me on this episode is Barry Schwartz, CEO of RustyBrick. He's the founder of Search Engine Roundtable, and has covered search news for over 17 years (You may recognise him from his famous "not new" replies when people share updates on Twitter). As well as this he is a co-ordinator, speaker, and moderator at many search marketing conferences. We have a great conversation about how he keeps up to date with everything going on in search, his origin story, some of the challenges he's faced, responding to negative comments he gets, and how he manages to get a lot of work done during the day. As always, please like, rate, share, and subscribe - tell a friend to tell a friend! Useful links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Barry's website: https://www.rustybrick.com/barry Barry's YouTube: https://www.youtube.com/user/rustybrick Barry's Twitter: https://twitter.com/rustybrick Search Engine Roundtable: https://www.seroundtable.com/ Search Engine Land: https://searchengineland.com/

Seth Price is joined by Barry Schwartz to discuss what changes to SEO we can expect in the near future, and how to adapt to them. The two also talk over search engine spamming, security, and how they have evolved.

With so many marketing software tools available, it can be hard to pinpoint the ones that can really move the marketing needle without breaking the bank. This week on The Inbound Success Podcast, Voy Media founder Kevin Urrutia talks about three lesser known marketing tools that have made a big difference for his business. A self-taught marketer who studied computer science, Kevin loves discovering new tools that can save him time and give him access to information he can use to improve his marketing results. In this episode, he explains how he's using Visual Ping, Phantom Buster and Zapier to get big results on a small budget. Check out the full episode, or read the transcript below, for details. Resources from this episode: Visit the Voy Media website Follow Kevin on Twitter Contact Kevin by email at Kevin@VoyMedia.com Transcript Kathleen (00:00):Welcome back to the inbound success podcast. I'm your host, Kathleen Booth. And today my guest is Kevin Urrutia, who is the founder of Voy Media. Welcome Kevin. Kevin (00:37): Hey, thanks for having me. Super excited to be here. Kathleen (00:39): I'm really excited to talk with you. I think we have kind of a fun topic. But before we get into our topic of the day, can you tell my listeners a little bit more about yourself and your journey and what you're doing now and what Voy Media is? Kevin (00:55): Yeah. So my name is Kevin Urrutia and my background to the part of make more sense throughout the conversation is I went to college for computer science. So I always was into programming, doing software, software design, and really my, when I was doing computer science, it's a lot of like C plus plus Java, but really what I gravitated towards too was more of the front end stuff. So like JavaScript, HTML, and a lot of that was also to do with the graphic design. So I also did study graphic design in college as well. So that's sort of like visual slash programming aspect was always what I was drawn to. Kathleen (01:29): That's an interesting combination. Kevin (01:32): So like I love computer stuff, but I knew that I didn't want to do like the backend stuff because I was like, no, one's going to see that. I want to build stuff and see stuff that people will see and can be like, Oh, that looks cool. So that's really where I did that. And then after college I went to San Francisco. So I was living there for four or five years. I would tell people like I'm from New York, San Francisco was like the Mecca, like this was like seven years ago. And when I got a job there, I was like, yes, like I needed to go there. I'd never once traveled there, like growing up. But like I knew, like from just reading stuff reading these like tech articles, reading these tech founders, I was like, there's gotta be something in Silicon Valley that I need to go and figure out how I can get there. Kathleen (02:18): You felt the gravitational pull. New Speaker (02:20): I had to. Yeah. And I was just like, even for me, like I, so I'm in New York and I got a job offer at ESPN and I tell people all the time, like great place to go at that time in my life, I was like dating this girl. And she also got a job. She also got like she was always going to UConn and she was like, this is perfect for us. But in my mind, I was just like, Oh man, like this is going to be a tough decision. Like I'm like I told her, like, I don't want to go to Yukon like this. I don't want to go to Connecticut. Essentially. I don't. I think this is like, my dream has been to go to Silicon Valley and I'm gonna see, I'm gonna keep applying for jobs. Kevin (02:57): They're going to make me there. And obviously we didn't stay together because big sort of shifted like what your goals were. But at least for me, when I went to Silicon Valley, it was everything I imagined it was what I wanted and what I wanted to do. And it really kind of like made me want to do more entrepreneurship, more startup stuff, because everybody there wasn't like me and it made sense. That kind of led me to do startups and they're doing competitions, they're just building stuff. And then I kind of came back to New York cause after five years I was like, Hey, I want to move back on to build my own thing. And then there, I built a section in my first company, which was a first like real company in between there. I was like building stuff. But in there I was building a cleaning company called Maid Sellers. And we did a lot of like home cleanings. And then I did e-commerce and then now what I do as concept before I do Voy media, which we help other brands, e-commerce companies or info products advertise online. So that's kind of like the journey of getting from like programming to when I do marketing now. Kathleen (03:56): I love that. I, I it's, it's really interesting because I've spoken to a lot of marketers over the past three years hosting this podcast. I mean, I think I'm almost on episode 180 and you know, you start to see patterns emerge when you talk to that many people. And one of the patterns that I've seen is that many times the, some of the best marketers that I interview are not trained as marketers. They have studied other things. And I think I have this theory about it and it's, and, and my theory is that it has to do with the best marketers, regardless of their educational background, they might be trained as marketers, or they might not be, but the best ones are people who are just really avid students of the human mind. Like how do people think, how do people make decisions? What gets them ticking, right? Because that makes you so good at marketing. If you're fascinated with people and, and, and what motivates them, you can be a good marketer. So I just think that's interesting that you come from that kind of a background. Kevin (04:57): Yeah. And I think that too, for me too, like I had that same thought too with sort of, at least for me with like any sort of thing that requires like programming. Right. For example, I did programming a lot in Silicon Valley and I was working with some really smart programmers and I would ask them like, Hey, what's your background? Like, Oh, I went to college for like design or writing, but they're so good at programming. And I was just like, wow, it's like crazy. Like, you're just like really good at this. Cause you get it. And it's like, I would look at their code. My roommate is an example. Like he would, we would talk about a problem and the way he would break it down and be like, well, there's something in your mind that like, I just, like, I can't think of programs like that. Kevin (05:39): Because you just get that sort of way of thinking. And for me marketing was that when I was in marketing, I was like, Oh, I get like how people are thinking like, this is why I gravitate towards more marketing. Because even though it's Silicon Valley, I was like training programming in my mind. I was just like, wow, I'm never going to be the best programmer I needed to like, figure out what I'm good at, because I know that like I'm talking to other people, I'm just like, Oh my God, you're so much better than me. Like I just need to find something different. Right. So Kathleen (06:07): Well, and the other thing I think is great about you. And one of the reasons I'm excited to chat with you is that you do have this like computer science background because marketing has evolved so much in the last two decades and today, like, I don't think it's an over-exaggeration to say that, you know, every marketer needs to have some degree of ability to work with code. Like I always joke, I know enough CSS to be dangerous, right. Like I can get in there and I can manipulate the code and I can spot problems in code I'm by no means a programmer. But like, you have to know these things these days. And that's probably why you're so good at some of the stuff we're going to talk about today. Which is cool tools that you might not be using. And for those listening I love this topic because nothing gets me more excited than when I discover some obscure software tool that does something that, that previously here to for has been like a manual slog for me, or I didn't think was possible. Kathleen (07:16): And like, there's just something that gets you so excited about knowing, Oh my God, this is the easy button right here. And then it also can open up all kinds of possibilities for different things that you can do with your marketing that you maybe couldn't do before. And there's, I have a ton of tools that I've discovered that have gotten me excited, but I thought it was really fun listening to you talk about some of the tools you're using. So today we're going to dig into that and we're going to hear about some of the awesome, like hacks and shortcuts you've discovered with tools. Kathleen (07:49): What's the first tool that you want to highlight? Kevin (07:52): Yes. So the first tool I really, I love using and we still use to this day is called Visual Ping. There's also another alternative to this one that you can do is called Phantom Buster. But Visual Ping is a really great, easy to easy tool to use and what it is, it's essentially a screenshot tool. And basically the tool go out there to any website, let's say google.com and every single day that's at 9:00 AM. I'll take a screenshot of the, the homepage and what makes, so that sounds basic, but what's cool about the tool is that let's say today is, you know, Friday, Saturday, Google updates, maybe a button, the tool, then email you saying, Hey, there's been a change on that website. And it will actually highlight what the changes are. Cause they'll do like a comparison or a difference between yesterday and today and the next day. Kevin (08:41): And that sounds so basic, but really it's kinda like support it's like once you sort of understand like, Oh, that's interesting that it basic track changes. And now the way, the way we've used it here and made sellers was we compete with, for cleaning local businesses. So what we did was we had the tool just sort of track competitor's pricing pages. And when we would see that their pricing pages would change, we would then get notified of it. And that's a great thing about what you said before. It's like, you can check it every day, but like after checking maybe five days, you'll probably be like, eh, they're not going to change and you kind of forget, right. It's like, ah, it's like, nothing's going to happen. Right. It's like, it's that same like thing, but you don't see any changes. You kind of just like, Oh, I'll check it like next month. Kevin (09:21): And then next month you forget, you got busy. But like what this tool, you'll just get an email saying, Hey this company has changed our pricing or something has changed. Right. They will change the pricing. Exactly. And then you can go and see and maybe update your internal spreadsheets because we also have a spreadsheet of every price, every competitor that we have, that will be nowhere where we sit in the market. But yeah, that's sort of like one aspect of using Visual Ping, another way that we use it. And the way I like using it the most is I like to track Google search results with this tool. So you type in your keyword in Google, you put in like, you know, for, for example, for cleaning maid services NYC, I like to see who's the top three and where we shift in those rankings because Google rankings change every day. Kevin (10:03): So you're probably gonna get an email every day, but at least for me, I'm like, I'd like to know like, how are you, you're moving up and down, especially when Google has these massive updates where you went up and down and just track little changes the competitor doing. I think people know when you go to Google, you see like the blue title, like the header, and then you see like the description, those are super helpful with ranking. So it's interesting to see what the top two companies are doing. So then maybe you can change it on your website. So Visual Ping, great tool. I love that one. It's, it's free not really free for like certain amount of usage, like any tool, but then if you could pay more for credits and really, if you think about difference tracking that's really good one. Kevin (10:42): And the reason why this tool came to mind to me was because then coding, there's a website called GitHub and whenever you push a change, they'll show you like, Hey, this is the code that was before, this was a code that is now. And that's so useful to see like when something breaks. So you think about it like as your website as well. If something's changing, maybe somebody, someone, your team changed something if you're working in a big marketing team, like let's see how landing pages are changing for yourself or, or something converting drops. So those are that's one way to think about that tool is when you want to track differences. Kathleen (11:11): I, so this was really interesting to me because I feel like in all the groups I'm in, there's a lot of conversation about like, Ooh, what competitive analysis software should we be using? And there's lots of big players in that market and that software is not inexpensive. And one of the things that people use it for is exactly this use case. They use it to track how their competitors are updating their websites. And I love the fact that this is a way to do it for like almost no money because not everybody can afford to spend. I don't even know how much some of those platforms cost, but I think it's like over a thousand dollars a month, let's say that's a major investment major. And unless you're doing something with that information to really, you know, drive tremendous ROI, it's not worth it. And so here's a situation where you can be scrappy. You can still do that same kind of competitive analysis, but you can just do it with Visual Ping. And I mean, I feel like my brain is firing, cause there's probably a thousand other ways to use this. But I particularly love tracking the pricing pages or like really any pages on competitor websites for changes in messaging you know, looking at product pages to see how they update the language on their product. If you have a competing product, those are all, Kevin (12:30): Yeah, exactly. There's so many like ways to do it, but yeah, that's exactly why I found the tool useful because I want the competitor analysis software, but a lot of times it's super, super expensive and you just want like one feature out of like the 30 features they have. And you're just like, I'm not going to pay 5k for this. Like, let me pay 30 bucks a month. Then it's a little bit of manual work, but it's like the scrappy way to do it. And once you can do this now, it's like, you're, you're, you're kind of limitless with like the ideas that you have sometimes. And then that makes you think like, why are these softwares charging you so much? Like, this is an easy, that's like, that's what I think about it. I'm like, this is an easy tool. Like it's so extensive. Yeah. Kathleen (13:06): Yeah. Now earlier, when you were talking about Visual Ping, you mentioned that there was another tool called Phantom Buster that could do the same thing. Phantom Buster I had been aware of. And that was one of those ones where I found it and I was like, this is the coolest thing. Cause it does a lot. It does a lot of stuff beyond what Visual Ping does. So, so let's start talking about Phantom Buster. I'm curious how you're using it. Kevin (13:31): Yeah. So yeah. So Phantom Buster is think about as visual, Visual Ping as does the screenshots. This is just one feature of Phantom Buster. Phantom Buster is like the way to describe it is like anything that you can do with like on a computer, they, with a web browser, they can automate it all for you. And some ideas that you can think about like, yeah, fan ambassador.com. It's a great website, but basically let's say at least for one way that we're using it here at boy is we do a lot of Facebook ads with Phantom Buster. The tool will actually like it's called like a headless browser. We're basically like behind the scenes, we'll log in, in their system, right? Wherever they're using you input your Facebook credentials, he'll log into your Facebook account and then you can give it a list of Facebook pages. Kevin (14:19): Remember Facebook pages could be, your competitors could be your own your own, your own ads. Let's say you're hired to work with the agency. You can say, Hey, like I want to see what ads they're making up. And then it'll go to the ad library, at least for us. Cause that's an important part of, of, of the page. And then it'll take a screenshot again, of all their ads that you're running. And then you can actually save those in an Excel sheet. So visual sorry, Phantom Buster is like this automation chain. So like I'll take a log, you in, take a screenshot and then it'll say like, Hey, let me say all those URLs in an Excel sheet. And then in your Excel sheet again with Excel has macros. Now you could do a bunch of other stuff too. And like, say like what's the text on it. Kevin (15:01): But basically that's kind of like the core of Phantom Buster, where, and again, this is just one thing in Phantom Buster, you can do so much more. Another thing that we've seen, we've seen well, brick wall before too, is I was telling you, it's like, let's say you have an email list of people that you want to contact. You can actually put those first names and emails into an Excel sheet. Phantom Buster will then read that data. And potentially let's say you want to find them on LinkedIn elk. We're trying to find their LinkedIn profile and then put in that profile into your URL. So then now if you're doing cold outreach, you can then send them a message on LinkedIn. So basically you see all that process of kind of like, like SDR work can be automated. So Phantom Buster helps that. Kevin (15:39): So like the way I think about it's like if you're doing a task over and over again, try to see if Phantom Buster can do that for you. And there's a lot of these built in automation essentially, but you can code it as well. And that's an expandable of powerful. It's like you can code all the stuff. And the reason why I think like this is so important is because people probably know when you're doing all this sort of scraping essentially right. Scraping the data. You can sometimes get paralyzed by like, let's say LinkedIn by Phantom. Buster has like proxies that allow you to sort of like limitations and throttles throttles you so that you're, you can do like a hundred at a time, but it won't do like in the next minute, it'll say like, okay, let's wait five minutes. That will, you're not like getting banned. So Phantom Buster is smart enough to know this and really wants to work with you to get your tests done. So that's one way we think about it, at least for us the tracking the Facebook that's so important. Like again, it's competitive research. We want to know what ads other companies are doing, how they're doing it. If somebody looks different, we will then go in and be like, okay, let's maybe copy that ad and see why they're, why they're doing that change. Kathleen (16:43): There's definitely a, an aspect to Phantom Buster that's like, use your powers for good and not evil. Because I've heard a lot of people talk about using it with reference to LinkedIn, for example, like, and one of the use cases that that I have heard is, you know, if, if for example, if you're if there's a certain LinkedIn group and you're like, everybody in that group is an awesome qualified prospect or everybody with X job title is a great prospect for me, you can scrape the profiles, get all the email addresses. And, but then it's like what you do with it. That's really kind of the question, right? And I mean, to me, you could do audience match ads. That to me is, you know, on other platforms potentially. You know, what I wouldn't want to do is like cold outreach email, all of them or you could come up with a list for your SDR to reach out to that. And it's just a quicker way of creating that list of targets, but it is so interesting and there's so many different ways to use it. So have you used it in any other ways besides those? Kevin (17:45): So other ways that we use it are obviously the screenshots, other ways that we use it too, a big one that we used to do before, it was probably kind of like what used to be four it's like Instagram automation was a big one on, on Phantom Buster Kathleen (17:57): In what way? Kevin (18:00): So basically what you can do with it, same thing with like, before you can log into your Instagram account, and then you could potentially just kind of like, if you like hashtags, you can, it will go in and sort of like posts in that. And then that would help you sort of at least show up in the algorithm more. And then people would say like, Oh, who's Kevin liking all my posts. Let me go his content. Interesting. Let me go, like, let me go follow him back. So there's a way to sort of like automate that like kind of like process of like people knowing who you are because you will, you like their stuff. Stuff like this doesn't really kind of used to before. It doesn't really work well anymore. Instagram has kind of like said like, no, like we can detect this type of stuff. So it used to work really well. I remember four years ago Instagram didn't have like a limit on how many people you could follow. So people were finding like thousands of people at like a minute and it's just like, Oh my God. Oh, the followers. Kathleen (18:50): And that's, those are examples of like marketers ruin everything, right. Just because you can, does not mean you should. Kevin (18:57): Like, that's what I said, Phantom Buster is, there's all these stuff that you can use, but it's, it's kinda like anything. It's how you use it. If you want to do natural way, you could do it. But again, if you go crazy, you're just gonna get abandoned. Then what's the point of using these tools if you're only gonna last for like a month, right. It's like anything. Right, Kathleen (19:13): Right. All right, so we've got Visual Ping. We got Phantom Buster. What else do you have in your back pocket? Kevin (19:20): So another, another one that we really like used to use is this one's like kind of a mix of two things. Zapier. People know Zapier. Zapier is kind of, think about Zapier is kind of like the non visual way of Phantom Buster. With Zapier, the companies actually need to like develop an API or application programming interface to work with each other. And so Zapier allows this. And the thing about Zapier, it's kind of like, it's more safe because you're not like kind of scraping Zapier saying, Hey, no, these companies that have been on our platform because they're allowed to be on here. So Zapier is kind of like a safe card that way. But how we, how we've done, how we use Zapier here, many ways like, like my zap is like crazy. Like I think I wouldn't charge like 500 a month because I have so many zaps. Kevin (20:10): So a few ways I've used it for my cleaning company. So we so basically we here in New York, we only clean certain zip codes. So in Zapier, when we get a new booking or a new cleaning in Zapier, the booking will go through Zapier, Zapier will then scrape that sort of API does zip code. And then we'll still do like a pattern matching in Zapier. And we'll say, Hey, if this is, if this zip code isn't in our target service area, then send our customer service a message saying, Hey, this customer just booked a cleaning, but they're not our service area called them. So they can cancel the booking that way. It's like a better, instead of like the customer service rep, reading, every booking that comes in and just, or specific ones, and that's helps us with like customer service productivity, because now we know too. And the reason why this was useful for us is because we wouldn't recognize these sort of booking until like, let's say the day up and the customer be. It's like, Hey, why don't you tell us? So it's like, you see how, like, some of this stuff is because of you just need a solution. So that's one way we use it. Kathleen (21:11): So this reminds me, this reminds me so much of an interview I did. My gosh. I don't remember when it was a long time ago with a guy named Connor Malloy from Chi City Legal. It's a law firm in Chicago and it's him and just his partner. It's two lawyers. They don't have any staff or anything. And he, it was such a great interview because he basically has automated his entire business using Zapier. And it's super impressive what he was able to do with it. And I just, I've always loved that episode. And I talk about it a lot because it's a great example of you do not need a big team or a big budget or fancy software to do really cool stuff. And this is the same thing. Like, you know, you don't have to have like a very sophisticated marketing automation platform or a lot of money to spend on your tech stack. Like, I think you're, you're talking about a lot of similar things to what Connor did. And, and I, that gets me excited because I love solutions that are accessible to anybody. Kevin (22:11): That's why Zapier, I think is so powerful because once you it's so funny, because once we did some, a few automations in the company and like other team members started looking at it, they're like, they're trying to automate everything. I'm like, all right. Let's like, relax, like relax. Because then you realize like, basically you realize, Oh, I don't do, I don't have to do any work. Kathleen (22:30): Robots are running my business. And then you have those nightmares about Zapier breaking down and your whole business coming to a crashing point, right. Kevin (22:37): For us, that's like, that's, that's what our nightmare, because even like, kinda what you said before. So we have our booking platform for the cleaning company. And we just said like, Hey, we don't need any more emails because of puzzled emails, because all the bookings go through Zapier and Zapier. We have another Slack that says, anytime there's a booking, it'll go through Zapier. And so basically another, another zap that we did with Zapier was that similar to what I said before, protecting the zip code, we can also detect the address. And then we'll put the address into like we're in New York city street easy. And then we'll just have a link automatically we'll link to the StreetEasy address. And then the customer service rep can go and see, Hey, does this booking size match the actual home? And if it does great, we don't do anything. Kevin (23:19): If it doesn't, we have to call a customer service customer and say, Hey, look, we booked the one bedroom, but your house is a pretty bedroom. What exactly are you looking for? Is it like one room or an Airbnb? And then that helps us with that stuff. So like I said, it's pretty cool. Yeah. So like, all this stuff was like stuff that we're doing automatically. We're like manually. It's like, okay, like Zapier, if you just give us the link and then we just click and then open. So that's the great thing about Zapier. Other ways that we've used it for us too, is, is for kind of like when people contact us, at least for boy media is Zapier has this thing called lead scoring. It's powered by another software called Mad Kudu. So Mad Kudu is super expensive. And it's kind of like a lead scoring platform. Kevin (24:01): A lot of big companies use it, but they have a partnership with Zapier that they power. Zapier's free tool called lead score in behind the scenes. And you get a hundred free users a month. And basically the lead scoring is really cool because let's say someone contacts you through Zapier, you get three Emil email address, and then you pass it to the lead scoring tool, the lead scoring tool. Then come back with like this like profile of that email what business they work, how big is their business. It'll give you like a lead quality. They'll be like low, medium high. So basically that's kind of like super interesting for you. If you're doing like Lee qualifying low, medium high, that's a great way for you to pass it internally to your sales rep. Hi, I usually get them like, Hey, this is a great lead. Kevin (24:41): I'll talk to them medium, the second best sales, a third. Okay. The people that were kind of training or testing new programs, because we don't care. Like if we don't close them. Right. And that's the way that, and then that just automatically then distributes to your internal Slack channel of sales and then says, Hey, Kevin, you had a new lead go talk to them or, Hey, John, you have a new lead, go talk to them. And then we know who goes and talks to me versus like us manually saying like, okay, like this looks like your lead. Right. So. Stuff like that. Kathleen (25:10): That's awesome. Yeah. I did not realize that Zapier had lead scoring. Kevin (25:15): Yeah, it's, it's really good. I think it's probably one of their most like under used features and they have a lot of these like, like internal zap tools. They have another one like called like one-off emails where you can like send yourself an email. So when something happens in their tool and that's free as well. So of course it's like interesting. Cause that integrates, if you want to Zapier pretty much integrates like almost anything you've ever used them. Like, they're crazy how like big, they they've grown. It's like every tool wants to be on Zapier. Kathleen (25:45): Well, they're solving a huge problem for not just marketers. Kevin (25:50): This is business owners. It's like really the cutaways to before. It's like automating your business people all the reason why Zapier is so great because all these integrations before you have to get a developer to make it for you, and you have to find a way to like, sort of like hack the API, but vape you're saying, Hey, look, people want this thing. You guys should make your websites available, programmatically. That way people can use your software more efficiently. And it's crazy. At least for me with my software background, I'm looking at new software, get built. Like if you look at any software request, board number one thing is once the Zapier information Kathleen (26:23): Coming out and it's like crazy, Kevin (26:25): Like how people want to just do like Zapier for everything, because they know that like once you pipe into their system, it can go to like 20 different places. And I think for people listening, it's that concept is like, Hey, like you bring it into Zapier. Now you can go anywhere and anywhere it could be kind of, how do you automate that? How do you make it easier for your internal team? How do you make it easy for everybody? Because there's lot of stuff that you probably do that is really just logic. Like, Hey, if this happens, do this and Zapier can do that versus like you doing it yourself. Kathleen (26:55): Yeah. So the question that comes to my mind when I listened to you talk about all this is you have a degree in computer science engineering. So if somebody is listening, most of my listeners are marketers who don't have that kind of a degree myself included, like, what do you, how skilled you need to be to do these things? Like, do you need to have programming skills? Kevin (27:20): No. And that's, that's why I love something like Zapier, for example, they make it super easy and you don't have to do any program. It's literally just like a user interface that says like, Hey, we know you want to connect to the service. Here's what the output will be like. And I'll give you like a test sort of like output. And it says like, name, email, last name, zip code, and says, Hey, this is what you would get. If you were to actually do the call, how do you want to process this now? And then it'll go to like hey now connect to the second tool. And this is where it's going to happen. So Zapier has made it super easy to do this for anybody, because exactly they're solving that exact problem. You said it's like, not everybody knows programming. But they want to make it as a way for you to sort of be able to transfer this data. Kevin (28:03): So that's what I love Zapier. Like they've done out of all the companies. Like I think they've done a really good job of making it super friendly for marketers to do, to do things. And I think that's probably why they've grown so big because it's just like, your possibilities are endless once you, I thought we were like, just do one and try it. And sometimes it's sometimes like anything, you know, it's like, you just get overwhelmed by thinking how hard it could be. But once you do one, I'm like, you'll, you'll go nuts and you'll realize, Oh my God, I'm running. Like I have so many zaps. Like, it's like, that's a little of how it was at my company. Kathleen (28:33): Now what about Phantom Buster and Visual Ping? Do you need to know any of that? Kevin (28:36): Yeah. So visual, so Visual Ping is very easy. That's probably the easiest one. It's like, Hey, input, a URL track. That's it. You don't need to do anything. Phantom Buster is a little bit more complicated. I think Phantom Buster out of all of them is the most complicated one because it's like, kind of like the raw version of like Zapier it's, how would you do it? And of course there's built in ones too, but to really make it do a lot of work, you need to like learn about like, how do you integrate with your like Google sheets? And it's like, it makes you kind of like import your cookies. It imports your, your hidden encrypted passwords, all this stuff. That's a little bit more complicated. But it's a lot more powerful because Zapier the ability for you to do zaps, you can only use what's on their platform. Whereas Phantom Buster it's like, if there's no zap, you can go to Phantom Buster and scrape your own sort of data the way and pass it to let's say a Google sheet and then do something else with it. So a Phantom Buster is probably the most complicated one, but not super complicated. It's only gets complicated when you want to do like super customized, customized stuff. Kathleen (29:42): Wow. So I feel like this has been so much. Fun by the way, I feel like this needs to be a regular kind of topic in the podcast where we talk about cool tools. Cause we haven't really done this before. Unless it's come up as part of a different part of an interview. So I actually want to throw a challenge out to anybody who's listening, which is that we only covered really like three tools here. If you have a really cool tool that you're using that you think people don't know about, but they should tweet me at work, mommy work. And I will come up with a list and I may have another one of these, but I will share the tools out for sure. So tweet me at @workmommywork with the best tools, you know, that are under appreciated or unheard of, and we'll get the word out about them. Or if you have a cool tool that you think more people need to know about. All right, switching gears, Kevin. I always ask my guests two questions and I want to know what you have to say. The first one is obviously the podcast is about inbound marketing. Can you talk a little bit about, is there a person or a company today that you think is really setting the bar for what it means to be a great inbound marketer? Kevin (30:54): For me, the company would probably have to be Zapier. I think their inbound marketing is probably some of the best. When I talk about in marketing, I'm talking about some of their internal traffic through SEO. They are growing their brand so much by doing reviews of tools, such as let's say Phantom Buster reviews. They rank pretty highly for that, but also they're really smart by all the permutations that they can do. So let's say you can do like Zapier with MailChimp. Zapier with Drip. All that stuff is just getting them so much inbound traffic. And they do great comparisons of like what their tools can do with all of the software. And they're just super smart about it. And if you look at their like SEO growth, it's like crazy. I'm just like, and the thing about the, what I love about them is because every year there's new marketing tech coming out. So they're like limitless with how much they can grow because there's so much, and I'm just like, wow, this company is so smart. I love Zapier. Kathleen (31:51): That's awesome. I'll check that out. And then, you know, the other thing I hear a lot from my listeners is that as a marketer, it's really challenging to stay up to date with all of this. Like even just the stuff you're talking about. Like it changes so quickly, as you say, new tools are coming out all the time. How do you personally stay up to date on the changing landscape of digital marketing and how do you keep yourself educated? Kevin (32:12): So for me, the biggest, I love using twitter.com. I think it's like my favorite platform ever. I'm addicted to Twitter. So I just follow marketers on Twitter. Like obviously there's, I'm really big into SEO, for example. I really love following Rand Fishkin. I think he's pretty smart guy. Kathleen (32:30): He was a guest. Kevin (32:31): Oh yeah, no, I love Rand. Yeah. He like Moz, like was where I learned almost everything from in the beginning. I tell people like, it's crazy, like just long ago, but yeah, like Rand I just follow, like I try to follow people that I think are like, I try to follow like marketing leaders from like, let's say Zapier. I'm like, okay, who's running their SEO. Like this guy's gotta be smart or right. So I gotta, like, I look for these like really smart marketing for these brands. Kevin (32:55): Another good brand that I really like is a buffer. So I follow their marketing people from buffer. I think their SEO is great. So I'm like, okay, who are the guys running? The buffer SEO. But for me the way I think what a two it's like, for example, buffer a big company now. But what I like to do is think about, go to LinkedIn and find out who was working for buffer during that growth stage, because maybe they're not there, but these guys have probably, maybe wrote about it, something and think about it. So that's kind of what I think of what it's like a lot of the Buffer's massive now, but the guys that grew it probably aren't there anymore. I need to find those guys. Kathleen (33:31): Yeah. Well, I have I have some hot tips for you on people to follow on Twitter then if you're into SEO. So one of them, like you said, you like to look at whose running SEO at companies that are really, really good at it. So one of the top SEO guys at HubSpot who's, who does not have a high profile, but who is brilliant is a guy named Victor Pan. So follow him for sure. And he does little rants once a week on certain SEO topics. And the marketing nerd in me is completely obsessed with him cause he gets really specific. And then the other one is Barry Schwartz whose handle is Rusty Brick. He's like, I think if you're not following him for SEO, you you're not following anybody. Kevin (34:18): Barry somehow knows everything about SEO, any news, like he's up to date he's so yeah. Kathleen (34:23): Well, whenever I find like anomalies online, I just screenshot them and I tweet them to him and he figures out the answer in like five minutes. Kevin (34:30): He's really good. Yeah. He runs like Rusty Brick in upstate New York and yeah. Kathleen (34:34): And he's, I think doesn't he right? Is it search engine land or search engine journal? Kevin (34:38): I think he owns both. Me neither. I'm like, okay. One of them is crazy how they're similar, but I think he runs two. Yeah. It's like he has like two blogs or something I'm like, Kathleen (34:51): And he has that direct line into John Mueller at Google. Kevin (34:55): Well, yeah. I mean, at least for me like, like I do, like, it's kind of kind funny to talk about SEO. Like for Voy we do paid, but like SEO is like where I learned like everything like these guys are doing SEO, like they think different, so yeah. Kathleen (35:08): Oh, it's fascinating. It's so fascinating. All right. Well, if somebody wants to learn more about Voy Media or wants to connect with you and has a question, what's the best way for them to connect with you online? Kevin (35:18): So you can always stay with me on Twitter. So my Twitter handle is @Danest. I've had that since I was like, when Twitter first came out. Kathleen (35:28): That's why I'm @workmommywork. Kevin (35:32): I'm never going to change that one. People are like, is your name Dan? And I'm like, no, it's not that. Kathleen (35:36): I got my Twitter when my son was born which was a long time ago. Kevin (35:41): Never changed that name. It's like my favorite like username. Cause it's also short if you're like, I want a short name. I was like, okay, you're not getting mine though. So another way is just Kevin@Voymedia and that's the V O Y media.com. So, but yeah, that's, that's where you can find. Kathleen (35:56): Awesome. All right. Well, I'll put those links in the show notes. So if you want to ask Kevin questions about any of his cool tools or anything having to do with Voy Media you can find his information there. And as always, if you're listening, I would really love it. If you would head to Apple podcasts and leave the podcast a review so that other people can find and discover us that's all we have for this week. Thank you so much for joining me, Kevin. This was a lot of fun. Kevin (36:22): Thank you for having me.

Back in June we talked about Google’s announcement of their page experience algorithm update. Due to COVID-19, they decided to roll out the update in May 2021 so we could all be prepared. But that doesn’t mean that you should wait to make changes to your webpage experience.  According to Google: The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile. We believe this will contribute to business success on the web as users grow more engaged and can transact with less friction. So there are a few things you need to ask yourself: Does your website load quickly? Are your pages mobile friendly? Is your website interactive AND secure? In this episode, friend of the Toddcast, Barry Schwartz of RustyBrick, is back to explain what Google’s new page experience update means for your business, and how you can prepare your website before they roll it out.  Make sure to head over to the free Google Search Console to see how your page performs, and if it’s underperforming, click play to hear what you need to know to be ready for the update!

Karl Fitzpatrick interviews Barry Schwartz from RustyBrick about the characteristics of effective SEO campaigns, the emerging trends in SEO and how he used a search engine to propose to his wife.

John and Ross welcome the one and only Barry Schwartz on the show - finally! Barry is the founder and editor of Search Engine Roundtable, CEO of RustyBrick, and News Editor at Search Engine Land. The show first touches on Barry’s origin story, how he manages to get so much done each day, his favourite news sources, and more. The bulk of the episode explores news around Google Passages Ranking, how BERT might figure into Passages, the Request Indexing Feature, and the future of search.

John and Ross welcome the one and only Barry Schwartz on the show - finally! Barry is the founder and editor of Search Engine Roundtable, CEO of RustyBrick, and News Editor at Search Engine Land. The show first touches on Barry’s origin story, how he manages to get so much done each day, his favourite news sources, and more. The bulk of the episode explores news around Google Passages Ranking, how BERT might figure into Passages, the Request Indexing Feature, and the future of search.

John and Ross welcome the one and only Barry Schwartz on the show - finally! Barry is the founder and editor of Search Engine Roundtable, CEO of RustyBrick, and News Editor at Search Engine Land. The show first touches on Barry's origin story, how he manages to get so much done each day, his favourite news sources, and more. The bulk of the episode explores news around Google Passages Ranking, how BERT might figure into Passages, the Request Indexing Feature, and the future of search.

In this week's episode of Growth Interviews, we invite you to join our podcast conversation with Barry Schwartz, the CEO of RustyBrick and founder of the Search Engine Roundtable, covering search for over 16 years. Barry Schwartz is also the News Editor at Search Engine Land, being the former News Editor at Search Engine Watch as well. He hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at various search marketing conferences, such as Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events. Barry has been providing an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and startups. In 2019, he was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 by the US Search Awards the US Search Personality Of The Year. The best takeaways: What doesn't work anymore in SEO - 02:29Growing in 2020: SEO and user experience - 06:48The recipe for a good mix of channels - 11:35RankBrain and the influence of AI - 17:04 Podcast Notes: Barry Schwartz: The key is website User Experience All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events. Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year”.Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BuinessWeek, News.com, Publish and many more.

On today's episode of the Internet Marketing Podcast, Andy is joined by Barry Schwartz, keynote speaker, editor of Search Engine Roundtable, News editor at Search Engine Land, self confessed search geek, and CEO of RustyBrick in New York to talk about the latest SEO news that we need to be aware of. On the show you'll learn: Whether or not Click Through Rate (CTR) affects your rankings How CTR affects personalised results How Google detects YMYL (Your Money, Your Life) queries and adjusts for itHow Google adjusts it's algortihm for categories of queries but not industries How Bing has opened it’s API for indexPlus Barry provides his top tip/key takeaway.If you'd like to connect with Barry, you can find him on Twitter here.  See acast.com/privacy for privacy and opt-out information.

Barry Schwartz SEO Guru (I say God) and CEO of Rusty Brick joins Tom on the New Theory Podcast. Check out Barry here: https://www.rustybrick.com/barry

Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. He is also the founder of the Search Engine Roundtable and has covered search for over 14 years. Barry is also the News Editor at Danny Sullivan's Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker at many search marketing conferences, including Search Engine Strategies, La Red Innova Madrid, Spain and PubCon. Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today, Business Week, News.com, and many more. He has over a decade of hands on experience in web strategy, marketing and business optimization.   Connect                                                                                       Twitter – https://twitter.com/rustybrick Facebook – https://www.facebook.com/barryschwartz Linkedin – https://www.linkedin.com/in/rustybrick/ Google+ – https://plus.google.com/+BarrySchwartz Youtube – https://www.youtube.com/user/rustybrick Website – https://www.rustybrick.com     Resources Feedly – https://feedly.com   Books SEO Book – http://www.seobook.com/

Today I'm interviewing a very well-known name in SEO circles, Mr Barry Schwartz. the news editor of Search Engine Land and owns New York web consultancy Rusty Brick.  He also runs very popular blog Search Engine Roundtable which is known for its coverage of SEO, SEM and all things online marketing.   Your articles on Search Engine Land are the source of truth for my SEO experts and beginners. But whose articles do you regularly read and who are your sources of truth? What are your top five tools that every search marketing or digital marketing business type must use? John Mueller has recently come out saying lots of things don’t influence (or have a very small influence on) ranking as much as we thought. Keywords in URL, reviews on local search, outbound links, title tags. But in practice, lots of these things do seem to influence the results. What are your thoughts on this? Also with all these things not being factors, what still IS a factor; just the content on the page and back links? There’s a lot of confusion out there on page rank; what is it and is it still a thing? There’s also a lot of confusion around HTTPS versus HTTP and whether everyday sites need to make the shift. How important do you think it is to improving your ranking chances? For a small business person, what would be your top three things to focus on when starting out with SEO? Where do you see SEO heading in the next couple of years? You’re kind of the official translator of what Google puts out there, explaining it in normal human terms for the rest of us. Is that a bit of a heavy responsibility? Show notes: http://www.therecipeforseosuccess.com.au/getting-to-grips-with-google-interview-with-barry-schwartz/ Video: https://www.youtube.com/watch?v=j0uZAPegkMo Website: www.therecipeforseosuccess.com.au  

Fantastic interview with Barry Schwartz, co-founder with his twin brother Ronnie of Rusty Brick! Go behind the scenes with what went into developing the ArtScroll Shas App. Learn about some of the 30 Jewish Apps that they created as a service for the community. Have an idea for an App that can benefit the Jewish Community? Let them know and they just might build it! They have been in business since 1994 (Yes, 22 years!) which they started in High-School. They have some huge clients you have heard of such as Pitney Bowes, MTV, and Viacom and have a team of 20 people (mostly in house) ready to make your vision a reality! ShulCloud is one of their more successful software projects that they built and own and now they have just announced the launch of The Jewish Ad Network and a Kosher Restaurant Open Table+ App is also in the works! NAME: Barry Schwartz CONNECT: https://www.linkedin.com/in/rustybrick (On LinkedIn) TWITTER: https://twitter.com/rustybrick (@rustybrick) WEBSITE: https://www.rustybrick.com/ (Rusty Brick) https://frumentrepreneur.com/wp-content/uploads/2016/04/barry-schwartz.jpg () People & Companies Mentioned In This Episode https://www.rustybrick.com/ronnie (Ronnie Schwartz) http://comsyn.org/rabbi.php (Rabbi Dr. Moshe Tendler) http://comsyn.org/ (COMMUNITY SYNAGOGUE OF MONSEY  ) http://www.ashar.org/ (Adolph Schreiber Hebrew Academy of Rockland (ASHAR)) http://www.tabc.org/ (TABC) http://www.baruch.cuny.edu/ (Baruch College) http://www.ramapo.edu/ (Ramapo College) Glatt Wok http://www.jamesaltucher.com/ (James Altucher) http://artscroll.com/ (ArtScroll) http://artscroll.com/app (ArtScroll Apps) https://en.wikipedia.org/wiki/Meir_Zlotowitz (Rabbi Meir Zlotowitz) https://www.linkedin.com/in/mayerpasternak (Rabbi Mayer Pasternak) https://www.rustybrick.com/software.php (FULL LIST OF APPS DONE BY RUSTY BRICK) https://www.shulcloud.com/ (ShulCloud) https://www.jewishadnetwork.com/ (Jewish Ad Network) http://www.wsj.com/articles/jewish-focused-online-ad-network-courts-marketers-1458810549 (Wall Street Journal Article on the Jewish Ad Network) http://searchengineland.com/author/barry-schwartz (Barry on Search Engine Land) https://www.seroundtable.com/author/barry-schwartz/2.html (Barry on Search Engine Roundtable ) https://www.rustybrick.com/glass.php (JewGlass) https://www.rustybrick.com/iphone-siddur.php () https://il.linkedin.com/in/hillelfuld (Hillel Fuld) http://www.nachumsegal.com/ (Nachum Segal Network) http://shamash.org (Shamash.org) http://www.kbyshul.org/rabbi-joshua-blass.html (Rabbi Josh Blass) http://www.kbyshul.org/ (Kehillas Bais Yehudah ) http://www.feldheim.com/commerce-and-shabbos.html () http://www.feldheim.com/commerce-and-shabbos.html (Commerce & Shabbos by Rabbi Yosef Kushner) http://www.bhphotovideo.com/ (B & H Photo (Billion dollar company and their website is closed on Shabbos!)) http://www.google.com/analytics (Google Analytics) https://support.google.com/webmasters/answer/4559176?hl=en (Google Search Console) https://feedly.com (Feedly) ——— CLICK THE AD BELOW! https://frumentrepreneur.com/book-sponsorship/ () https://itunes.apple.com/us/podcast/the-frum-entrepreneur/id975678776 (Are you enjoying this podcast? Please take 30 seconds and rate it on iTunes! Every 5 Stars helps us get more noticed!) To learn more about me, please check out http://nachum.co (Nachum.co) Thank you for listening!!

Binyamin Bauman, Founder of Newton Academy. Also: Barry Schwartz, CEO of Rusty Brick, a respected software company in Monsey and producers of many Jewish apps such as Tikun Korim, Jewish Radio, Kosher, and many others.

Binyamin Bauman, Founder of Newton Academy. Also: Barry Schwartz, CEO of Rusty Brick, a respected software company in Monsey and producers of many Jewish apps such as Tikun Korim, Jewish Radio, Kosher, and many others.

This week, Aaron “The Schmoz” Herman took the time to meet with the app developers from Rusty Brick. He has the opportunity to discuss the ways in which mobile technology has entered the educational and personal realm. With projects like their Megillas Esther app, their Siddur app, and similar products… don’t be surprised if you find people with their iPhones and iPads when you are in shul.

This week, Aaron “The Schmoz” Herman took the time to meet with the app developers from Rusty Brick. He has the opportunity to discuss the ways in which mobile technology has entered the educational and personal realm. With projects like their Megillas Esther app, their Siddur app, and similar products… don’t be surprised if you find people with their iPhones and iPads when you are in shul.

Barry Schwartz aka Rustybrick of Barry Schwartz PR Associates talks about advertising and PR including his introduction to the US of Legos, and Rubiks Cube.