Podcasts about Special K

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The CPG Guys are joined in this episode by Doug VandeVelde, Chief Growth Officer at WK Kellogg Co, manufacturer of an iconic brand portfolio including Kellogg's Frosted Flakes®, Rice Krispies®, Froot Loops®, Kashi®, Special K®, Kellogg's Raisin Bran®, and Bear Naked®.Follow Doug on LinkedIn at: https://www.linkedin.com/in/doug-vandeveldeFollow WK Kellogg Co online at: https://www.wkkellogg.com/Doug answered these questions:95% of Americans are missing their daily fiber, but nobody goes to a Super Bowl party looking for a "health lecture." Why was 2026 the specific moment you decided to use the world's loudest stage to talk about the "Fiber Gap"?Fiber has historically been marketed as a functional necessity for the "older" demographic. How are you using this campaign to pivot the narrative from a "health trend" to a "tasty daily routine" for everyone from Gen Z to Boomers?You partnered with Gary Vaynerchuk's team to bring humor and high-profile talent to a topic as "unsexy" as gut health. How do you, as a 25-year CPG veteran, balance the "legacy brand guardrails" of Kellogg's with the fast-paced, "attention-first" creative style of VaynerMedia?You chose a regional and streaming-first buy for the Big Game rather than a traditional national spot. As Chief Growth Officer, how did you justify the "reach vs. precision" trade-off to your board?Gut health can be clinical and boring. Talk to me about the decision-making process behind using humor. Does "funny" actually move units of Raisin Bran and Mini-Wheats, or is it just about winning the "Ad Meter" rankings?With a streaming-first approach, you have more data than a traditional TV buy. How is WK Kellogg using real-time signals from this campaign to adjust shelf-level execution in the weeks following the game?You've been in this game for over 25 years. What is the one "old school" CPG rule you had to break to make this 2026 Super Bowl campaign a reality?When you go big on a Super Bowl scale, the pressure on the supply chain is immense. How did the $500M modernization of your plants allow you to "lean in" to this demand spike in a way you couldn't have three years ago?Before the campaign went live, did you use AI-driven "attention analytics" or "predictive creative" tools to ensure the humor would land across different demographics, or was this a "gut-feel" (pun intended) decision?If this "Fiber Gap" campaign succeeds, you aren't just selling boxes of cereal—you're changing a category's trajectory. Is the future of WK Kellogg less about "Breakfast" and more about "Functional Wellness"?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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In this episode of the Loan Officer Podcast, hosts Dustin Owen, Marketing Mike, and Special K engage in a lively and insightful debate centered around the popular saying, "the riches are in the niches," and whether this concept truly applies to loan officers in the mortgage industry. Dustin Owen takes the stance that the most successful and highest-producing loan officers tend to achieve their results by focusing on the core, mainstream loan products such as conventional loans, FHA loans, VA loans, and jumbo loans, rather than by specializing in narrow or highly specific loan niches. He argues that while niche products can be appealing, the bread and butter of a top producer's business comes from mastering and consistently delivering on these foundational loan types. On the other hand, Marketing Mike brings a different perspective to the discussion, drawing from his expertise in marketing strategy. He emphasizes the importance of identifying and targeting specific buyer personas, suggesting that loan officers can set themselves apart and grow their business by tailoring their marketing efforts to attract certain segments of the market. According to Mike, developing a niche can mean understanding the unique needs and preferences of a particular group of clients and crafting messages and services that resonate with them, ultimately leading to more effective marketing and stronger client relationships. As the conversation unfolds, Dustin offers a reframing of what it means to have a "niche" in the mortgage business. He suggests that a niche is not necessarily defined by the types of loan products a loan officer offers, but rather by the personality, service processes, and overall approach that naturally attract a certain type of client. Dustin cautions loan officers against constantly chasing after the latest trends or so-called "shiny objects" in the industry, warning that this can distract from the real opportunities that already exist within their current business and client base. Instead, he encourages loan officers to focus on refining their processes, building authentic relationships, and leveraging their unique strengths to serve the clients who are the best fit for their style and expertise. Ultimately, the episode provides valuable insights into how loan officers can think about niches, marketing, and long-term success in a competitive industry.   TLOP's Originator Coaching:

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Send us Fan MailThe Fam talks about Soundtracks to some great movies and some not so great movies, depending on who you ask...  Cousin Nicki claims to love the soundtrack to a movie with a double CD but can only name two songs...  Special K is truly special in that he picked songs not on the actual soundtrack of the movie he picked...  And Rabel demands that everyone go watch a classic movie about living in the hood from 1995...  Join us for some entertaining banter...  

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Warm Ears Show LIVE 2nd & 4th Sunday on www.bassdrive.com 1-3PM CDT // 7-9PM GMT // 8-10PM CET Follow DUOPHONIX: Soundcloud → @duophonixuk Instagram → www.instagram.com/duophonix Follow Warm Ears Music: Instagram → www.instagram.com/warmearsmusic Facebook → www.facebook.com/warmearsmusic Twitter → twitter.com/warmearsmusic Bandcamp → www.warmearsmusic.bandcamp.com/ Spotify → spoti.fi/3fwguLL

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The Stupid History of Special KBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-stupid-history-minute--4965707/support.

Kristen Wager introduces a new method of monetizing recipes called Recifix and shows us how to build a more stable and diversified food blog business in the face of AI and traffic volatility.   Kristen is a PhD-trained consumer insights leader with deep expertise in the creator economy. Over the past decade, she's led research initiatives at Kellogg's Company supporting top CPG brands like Special K, Cheez-It, and Morning Star. Most recently she built research programs for the top 100 food creators at Raptive where she gained firsthand insight into the food creator ecosystem and the challenges creators face. That experience led her to create Recifix - a cleaner, calmer way to find, plan, and share ad-free recipes, all while supporting the creators behind them.   Relying on Google traffic alone is becoming increasingly risky. This episode explains what is actually changing in search, why AI is accelerating that shift, and how experienced bloggers can build stronger revenue streams that are not dependent on algorithms.   Key Topics Discussed: - Traffic from search is not owned and can disappear without warning. - AI is reducing clicks by delivering answers without sending users to blogs. - Real diversification means adding new revenue streams not just new platforms. - Email lists and direct audience relationships protect your business. - Subscription based models create compounding and recurring income. - Trust with your audience is your strongest long term competitive advantage.   Connect with Dr. Kristen Wager Website | Instagram Recifix - kristen@recifix.com

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Today, we will try the latest in the line of "Glazed" cereals from Kellogg's...Froot Loops Blueberry Donut Holes! Then a listener supplied Wegmans Oats & Honey cereal, and Cubby's international Special K. Plus, somehow, we discuss divorced Muppets. See omnystudio.com/listener for privacy information.

The final hour starts wild with Special K’s Man Law Monday, laying down hilarious (and controversial) rules about concert etiquette, corn dogs, and “man behavior” that spark nonstop laughs. The Front Page heats up with President Trump attacking the Pope, political fallout from Trump‑backed candidates losing abroad, and a bizarre story involving a SWAT officer caught swiping on dating apps during a standoff. The Hot Spot goes nuclear with news of Usher and Chris Brown announcing a joint tour, T.I. and Tiny’s daughter joining Delta Sigma Theta, and Offset returning to the stage in a wheelchair days after being shot. The show closes on substance with Marc Morial of the National Urban League, spotlighting Black excellence in space exploration and warning about legislation that could block fair pay for college athletes.See omnystudio.com/listener for privacy information.

Hour 1 of the Rickey Smiley Morning Show opens with a powerful prayer and praise break before diving straight into breaking headlines, including updates on President Trump’s escalating rhetoric around Iran, gas prices, and global tensions. The crew breaks down sports talk featuring J. Cole signing with an international basketball league and Tiger Woods stepping away from golf for mental health treatment. Hot Spot buzz includes Megan Thee Stallion opening up about being hospitalized due to extreme exhaustion, plus Morris Chestnut reacting to the cancellation of his CBS series Watson. The hour wraps with humor and honesty as Special K hilariously tackles why men and women cheat, blending laughs with real-life relationship conversations.See omnystudio.com/listener for privacy information.

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Karl "Special K" Douglas of the Rickey Smiley Morning Show recently chopped it up with The Madd Hatta on the Madd Hatta Show and shared a humorous and insightful story about his accidental foray into comedy and the unusual source of his encouragement. Special K reveals his introduction to comedy was by accident. He says he was a dancer and while superstar comedian Sommore, who hosted the male strip shows that he was funny. After observing him, she pull him to the side to give him a piece of advice. Special K states, "Sommore told me to keep it moving in this business. Get my weight up, get some practice under your belt and I'll put you on the road. She did just that. *Sidenote* Honestly, I'm not sure if he was a dancer and he was just being funny but it was a funny anecdote. It turns out she was right about his future as he has carved a successful stand up and morning show co-host career on the number one syndicated radio show in the country. Special K also has a new book, "Man Laws: The Unquestionable Rules for Real Men, by Real Men," a collection of humorous, "common sense" rules and etiquette designed for men, stemming from his popular "Man Law" segment on the Rickey Smiley Morning Show. It serves as a pocket guide to navigating life with "masculine" standards, covering what constitutes a "Man Law Violation".

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Topics: Hot Take, Hypocrites, Grocery Strong, Revenge, You're a Soul, Smart TV, Irish Accent, Peace w/God, Back In The Day, End Times Podcast, Faith of Jesus, Shock Jock, AI, News/Anxiety   Quotes: "Just launch into your opinion. It doesn't have to be informed." "The stretching is almost impressive." "We grow in seeing the real Jesus." "The beauty of Jesus continues to grow." "People who just constantly affirm you may not love you."

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Everyone around here is so impatient, and always ripping into packages before we try them on the show! Today, we'll try 3 that are already open. First up, the latest Special K from Kellogg's that Elvis had to have before us...Baked Cinnamon Crunch! Then some granola that Diamond insisted on trying, Simply Elizabeth's Vanilla Chocolate Chip. Finally, a box Andrew tore open weeks ago...generic Frosted Bite-Sized Shredded Wheat from Tops. See omnystudio.com/listener for privacy information.

Are you exhausted, hoping for the next miracle plan to finally work? In this episode, Heather Creekmore gets real about the emotional toll of constantly chasing weight loss, sharing personal stories about everything from Special K diets to cottage cheese pizza and the roller coaster of hope and disappointment. Heather Creekmore discusses: The overwhelming pressure brought on by social media and the constant marketing of new supplements and gadgets How the pursuit of “fixing” your body can feel like a never-ending DIY project The impact of aging on body image expectations and responsibilities, especially for women The spiritual aspect of exhaustion, questioning whether the battle has taken too much from us and reminding listeners that our identity and value are found in Christ—not in achieving a specific body goal Biblical insight on rest, referencing Jesus’ words in Matthew 11:28-30, and the invitation to find a refreshing, restorative break instead of a relentless treadmill How pursuing goals from a place of rest (rather than stress and striving) could transform your weight loss journey Ready to exhale and approach your goals from a new angle?Join the ongoing conversation in the free Waiting for Weight Loss community: waitingforweightloss.com. Episodes drop Mondays, Wednesdays, and Fridays during Lent. Resources & Links Waiting for Weight Loss Community (waitingforweightloss.com) This is a private app available for community engagement Takeaway:You don’t have to white-knuckle your way through weight loss. Jesus offers real rest—no more holding your breath. Subscribe, join the community, and continue this journey toward peace-filled progress. Connect: Podcast: Compared to Who? Community: Waiting for Weight Loss (waitingforweightloss.com) Next Episode:We’ll dig deeper into practical ways you can exhale and rest in your journey—don’t miss it! Discover more Christian podcasts at lifeaudio.com and inquire about advertising opportunities at lifeaudio.com/contact-us.

Send a textThe Fam has Babies on the mind, but what kind?  Rabel picked one song and it will stick with ya for a while...  Special K attempts to bring Rabel down (his mood that is)...  Cousin Nicki brings the tunes this playlist...  And SMulvay has some news...  

Today on the Poddy: 05:00 - Intro 3:54 - Wheelchair testicle incidents09:15 - Texas BBQ legends arrive (Chuck Norris BBQ)14:30 - Sausage philosophy & BBQ culture38:41 - Sausage making classes announcement (Feb 14 & 21)43:00 - Tasmanian guests: Special K & Aaliyah50:15 - Plumber War Story www.trucknorrisbbq.co.nz Bill: https://www.instagram.com/sausage_sensei?igsh=NmtwdTVlb2Fpb3dx Willy: https://www.instagram.com/smokinwillyt?igsh=NTU5NmYwdnY5ZWF3 Matt: https://www.instagram.com/trucknorristexasbbq?igsh=MWtlbDZxYW40YXdqdA== Learn more about your ad choices. Visit megaphone.fm/adchoices

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Eric and Steve help a long-suffering Jets fan and a caller with an unfortunate group nickname. Plus, a feel-good follow-up from Ep 225 "Real Magic (with John E. L. Tenney)"See images from the episode here: https://www.heretohelppod.com/post/episode-258 Want to call in? Email your question to helpfulpod@gmail.com.PATREON: https://patreon.com/heretohelppodMERCH: heretohelppod.comINSTAGRAM: @HereToHelpPodIf you're enjoying the show, make sure to rate We're Here to Help 5-Stars on Apple Podcasts.Advertise on We're Here to Help via Gumball.fmSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Friday Headlines: PM apologises to Jewish community at Day of Mourning service, regional NSW town in lockdown after three people shot and killed, Victorians told to brace for another heatwave, the Special K's crash out of the AO doubles, and the 2026 Oscars nominations have been revealedDeep Dive: The Beckham family feud has dominated headlines all week, after Brooklyn Peltz Beckham posted a damning statement addressing his fractured relationship with his parents. But beyond the celebrity fallout, the story raises bigger questions about family breakups, performative parenting and so-called “boy mum” culture. In this episode of The Briefing, Helen Smith is joined by Associate Professor Megan Willis from ACU to unpack the psychology behind family estrangement, public parenting and the pressures of growing up in the spotlight. Further listening from the headlines: How to rig the Oscars The Marty Supreme hype machine Follow The Briefing: TikTok: @thebriefingpodInstagram: @thebriefingpodcast YouTube: @TheBriefingPodcastSee omnystudio.com/listener for privacy information.

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The Osaka dress broke the internet. Naturally, we responded the only way that made sense and brought in our very own fashion correspondent, Liza West, to unpack what it means to be Naomi Osaka. Mike (@comedymikegoldstein) may have taken this a little too seriously … we’ll let you decide. Lizzy (@lizzyhoo) lifts the lid on the shadowy “Special K” opponent strategy ahead of their next match. As if that wasn’t enough, we’re joined by certified heartthrob Grigor Dimitrov. We talk dogs, including his very good boy Pepperoni, and uncover the most scandalous thing he’s ever discovered lurking in his tennis bag… trust me it’s worse than you think. Fashion. Tennis. Food poisoning. Pepperoni. Strap in, the pod is coming in hot!Listen to The AO Wrap to stay up to date with the latest results each day of the main draw. AusOpen.comiHeartApple PodcastsSpotifyYouTubeSee omnystudio.com/listener for privacy information.

On today's MJ Morning Show:Deadliest CatchMorons in the newsAndroid security update release... do you care?Pantyhose ElvisBright security light on a houseTuition for both kids is lateSurcharges for credit cardsGreenland 2Small talk in supermarketsWhere is Special K made?Tampa Toyota Supra crash caught on cameraSleep surveyJumping 50x to get moving in the morning2 women removed from an American Airlines flight for sitting in wrong seats (First Class)Jeff Knight hearingWhat's a 'choppleganger'?Law & Order SVU episode pulled featuring Timothy BusfieldCDC says we haven't reached peak flu season yetChatbot news still unreliable?GLP1's... how fast does weight come back on?Tater tot recallMJ may have pizza review video Earliest age of cognitive decline"Autism Barbie"Bachelorette looking for magician/stripperLectern guy running for office in FloridaSome fluid dripping from Julian's NY dorm room... call to Billy HowardDog ejected from car after police chaseSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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This week we celebrate two years of 99 Cent Rental with one of the most enduring cult movies of the 80's. It's the breakdance epic from Cannon, Breakin' 2: Electric Boogaloo. When Cannon's million dollar dance movie pulled a huge profit in the summer of 1984, they rushed a sequel into production to capture the momentum and mere months later released Breakin' 2 with a bigger budget and a significantly smaller box office return. Breakdance fever was over but this outrageous, extremely colorful sequel stuck out in the cultural memory thanks to its ridiculous name and silly premise and we love it. Months after Special K, Ozone, and Turbo proved to the stuffy world of white people dance competitions that breakdance is dancing too, Kelly returns to Venice to catch up with her friends and finds out that everyone in Venice is now hanging out at a community center called Miracles where they all learn to dance, box, and do mime stuff. Wouldn't you know it, though? Here come some white people with designs on tearing down the community center so it's up to the TKO Crew to rally the community to raise the money they need to save Miracles. They'll overcome all obstacles with the power of breakdance. Join the Bring Me The Axe Discord: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://discord.gg/snkxuxzJ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Support Bring Me The Axe! on Patreon:⁠https://patreon.com/bringmetheaxepod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Buy Bring Me The Axe merch here:⁠⁠https://www.bonfire.com/store/bring-me-the-axe-podcast/⁠⁠

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Special K lays down a hilarious yet divisive set of Man Law rules that spark laughs and side-eyes across the studio. The tone shifts sharply with disturbing headlines, including a woman found dead in a Dollar Tree freezer and emotional stories highlighting child safety and community responsibility. Sports wrap the hour with HBCU football drama, Patrick Mahomes’ season-ending injury, and another brutal loss for the Dallas Cowboys that leaves fans frustrated yet again. See omnystudio.com/listener for privacy information.

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Listeners jump in with wake-up calls before Special K delivers more Man Law violations that have every guy checking himself. The front page covers immigration crackdowns, leftover warnings, and holiday fights turning police busy. Rock-T continues sports updates leading to a debate on Alabama, Georgia, and Ohio State. Da Brat closes the Hot Spot with Reginae Carter, Lil Wayne, and Toya talking co-parenting, plus Meg Thee Stallion winning over Klay Thompson’s family by cooking an entire Thanksgiving feast. Marc Morial wraps the hour with a State of Black America focused on the G20 Summit and global leadership.See omnystudio.com/listener for privacy information.

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