Coaches Cartel

One of the easiest ways to retain clients and even get first time clients, is to send out a personal message to them. In this video, I talked about dedicating up to an hour a day sending out a personal message to your potential/current clients. Incredibly easy to gain someone's trust that you actually are looking out for the better of their life, health, and pursuit of happiness. Quality of content is big. Do not just be "another fitness video", have a story. Have content that intrigues someone, not just a basic video of you doing lateral raises.

In this episode, I will be introducing to you one of my good friends Callum Robinson. Callum is the Founder of Yung Gunz Coaching (check them out on Facebook) and has gone from comfortably making $60K from online coaching to a stage where he is able to make 6 figures yearly and have nearly 1,000 employees under him. Callum is the type of business owner that wants to see his employees succeed as much as himself. He focuses on being able to create a legacy that represents creating a high quality of living that he, his employees, and his clients can all enjoy. The main topic we will be discussing in this episode is REVERSE ENGINEERING. First off, think about what is important to you as a human being. Determine what your values are. For example, Callum's story allowed us to understand that he values TIME more than he values MONEY. He ends up creating more time not only for himself but also creates more money from a business standpoint by doing so. He could be taking more money out of the business monthly for personal wants, but he would rather spend that on paying someone to spend more time on a project. As a business owner and an entrepreneur, you have to figure out what YOU VALUE. Be stubborn, and know exactly what you WANT IN and FROM your business.

In this video, we will be educating you on our 3-step campaign that will help you to bring in more leads as an online personal trainer.    Step #1: Building an audience-building campaign. The issue you are most likely running into right now is trying to get people who DO NOT know you, to KNOW you.  You need to be attracting the RIGHT people who will actually buy your service. You need to be catering to people that you are wanting to and can help.  You need to implement two different tactics to successfully carry out step 1.  Tactic #1: You need to build the way you “message”. In other words, you need to master your sales pitch on why you have the solution to their problem. There are hundreds of thousands of personal trainers, why are you special?   Tactic #2: Now that you have your message built, where are you promoting that message? You need both of these tactics to coincide with each other to be successful. Have the RIGHT message in the RIGHT place. Here is a fantastic example, what would happen if you put a fitness billboard in a rice paddy? Absolutely nothing, you need to be promoting yourself in the correct area for success.   Step #2: Having a relationship-building campaign.    Many people take the wrong approach of trying to go for the kill right away or looking for a sale immediately. Shoving their service packages down the lead's throat, losing the sale in the end.  Find a way to build relationships while not being friend-zoned, at the end of the day likes or comments will not pay the bills. We need to dedicate time to building a relationship that may be beneficial.    Step #3: Set Up an application-building campaign   We have to start transitioning the marketing into sales and leads into clients.    MILLION DOLLAR QUESTION Is what you are giving to them ACTUALLY VALUABLE to them? AND do they know that?   You need to have a HIGH CONVERTING OFFER, is your message communicating across as an absolute no-brainer that people are wanting to come on board and use you as their coach?  

 Hey guys, in this video I'd like to talk about the ways you can attract and sell to more leads on social media.    This is insanely important because you NEED a system in place that gets you results for the time and effort you put into social media. Making posts that attract no leads isn't only hurting your business, but will affect your mindset when it comes to how motivated you are.   Tip 1: Get people to TRUST you   The whole point of putting content out is so that people can make the judgment that you are indeed knowledgeable and can get them the result they want. No one will watch your content, buy your program, join your programs, or interact within your community if you cannot sell why you are a FANTASTIC trainer.     Tip 2:  Build a CONNECTION (KLT Factor)   You need to build a relationship with the lead. It is extremely more likely for someone to buy someone's program, service, product, or whatever it may be if there is a KLT (Know, Like, Trust) factor. Rapport building is key.    Tip 3: Make sure you're VISIBLE online   You need to make sure your posts are getting outreach, if they are only getting three views there is something wrong and you are wasting your time.  According to what platform you are on, you need to understand their algorithm to best successfully grow your outreach which will lead to attracting a higher percentage of leads.  Algorithms were set up to get the right content in front of the person who wants to see it, no one benefits from this as much as someone like you who is trying to market something.    Tip 4: Get the viewer to take the next step   Do NOT allow the viewer to friend zone you, or think of you as someone who is not an investment or business partner. You need to be the person who has the answers to their problems, not a mate to go to the local bar. Value your knowledge.   Post 1: Teaching post   Know their pain, know the issues they are having and be the solution. Make posts talking about a specific issue and how you would go about solving it. Take a step into their shoes and be relatable.   Remember to interact with them on the level that they are at. They are not fitness professionals so do not throw a bunch of fitness slang at them   Post 2: Connection Style Post    Show who you are so they can connect with the type of person you actually are, not just the fake salesperson trying to sell a coaching program.    BY ALL MEANS, I am NOT saying to air out everything going on in your life. But be yourself, be relatable.    Be the version of yourself that people can vibe with.    Post 3: Engagement  Post   Make sure the content you are posting will be liked, shared, and commented on by the viewers. This helps the algorithm extraordinarily as I talked about before.    You can make what I like to call a “hand razor” post which basically is a post that is engaging saying you are looking for a certain type of person who is ready to level up in an aspect of their life (such as their fitness journey)

Have you been burnt by business coaches in the past? The main reason why all of the guru's are able to steal your money is that they are NOT building your business but rather just trying to yell advice at you.  Advice will not be able to implement new technology, sales techniques, marketing strategies, or any aspect of the business side of running your own fitness business. This is the biggest problem with most of those business coaches, it grinds my gears seeing them steal hard-earned money from fitness coaches. If you are downing on questions on how to start and run your own business, let us help you.  Josh is a prime example of someone who was just like you, an in-person coach who was working at the local gym making minimum wage. He had no business background, no business education, and was completely lost on where to start with his own business.  He invested his time and money into Coaches Cartel (now Fit Pro Association) and was able to learn how to start, grow, and thrive as a fitness entrepreneur.  There is hope for anyone, no matter their education level or how “book smart” they are. Both of us, Josh and Chris, are examples of meatheads who are not the brightest of bulbs. But being book smart does not give you the tools to run your own successful business, multiple times over in fact.  As a career, we help people like yourself build the business you want. We know what we are doing, or else we wouldn't have jobs.   

If you feel like your doing everything to grow your business, but not making any progress. This is the video for you.    I will be teaching you how to start your fitness business and what direction you NEED to take to reach the goals you want. I'll be going over how to get clients, how to get leads, and how to set up a coaching program, but most importantly I will be giving you a timeline of when procedures need to be implemented to result in the most successful business.    You do not want to be in the time-for-money trap. Value your time, it is not worth trading it for money. Live a life of freedom to be able to have fun and be a good friend/family member to your loved ones.    Here is the 11-step $10k Money Map, enjoy

My goal here is to teach you the fundamentals of being a successful online fitness trainer. I will educate you on what type of business model you should build your business around to make it as profitable as possible.   If you are getting nervous about $200k being too much of an “unrealistic” goal in your eyes, you can plug absolutely any number into that equation and this EXTREMELY SIMPLE BUT EFFECTIVE business model will work wonders for you.    Trust me, I'm a bit of a meathead. So if I can apply the same business model to my own business and see success, then you can too (and probably even be better)   First initial questions to build our business model ~ How much do you want to be charging? ~ How are going to be able to sell at that rate?   Some guidance from my end, take as you will, I recommend you charge more rather than less. The typical personal trainer needs to have the mindset that they NEED to charge extremely low in order to be successful. This is extremely counterintuitive.   ~ How much money do you want to make? ~ How many sales do you want to make weekly?   Let's look at it from a sales perspective now   There is a sales pipeline that you need to implement AND work effectively to be able to hit the answers to the above questions. The following are stages of the pipeline that needs to be excelled, in this order ~ opt-in, app, triage, calls, and sale.    I'll show you an example of what each stage's numbers might look like Lets say we are trying to make 40 sales per month with a revenue of $72,000/month   Pipeline  Sales: 40 Calls: 64 Triage: 102 Application: 163 Opt-in: 1,000   Each of the stages has a successful conversion rate that we use to calculate the number we need to hit for the next step in the pipeline based on our desired sales/revenue goal. 

We took a survey of over 12,000 coaches and the results were astonishing. The main problem that coaches had was that they do not know what they need to do to build their fitness business. In this video, I will be describing the stepping stones to building the company that YOU want.  You might be looking for more leads, want more clients, earn more money, or even have more freedom. But if your like me, you want all four things to prosper alongside one another. So stick around and let me pour some wisdom out to you.  Inside FPA, we use a model called the success curve. Which we will dive more into in a moment. Two questions you need to ask yourself before being able to make business decisions are Where are you right now? Where do you want to go? Let me try to explain the Success Curve the best I can in words, the X axis is time and the Y axis is money representing revenue. As time spent on the business increases, so will revenue.  By no means is it a steady ratio of rise over run, but essentially the Y axis increases in result of the X axis increasing.  We have broken this into 3 different critical stages that need to happen to be able to have the curve properly executed.  Stage 1: Ignition. We need to be able to get everything started so we can ignite the fire.  Stage 2: Acceleration. This is the stage where the ball starts rolling from a straight line on the graph, to an increasing segment. Stage 3: Domination. At this point, you will have a full team, proper thriving systems in place, multiple streams of income, and most importantly recurring income that you will not have to deal with.

Finding a niche is something that, if nailed at the beginning, can be one of the most simple steps to make sure your training business is successful. If you do not have the proper niche at the start, you mine as well have thrown away all of the time and money you have invested.  Question #1 Is your business high not profit? Are you going to be able to earn the money that you want? Question #2 Is it easy to sell? Is it frictionless? Question #3 Is it enjoyable? If it is not enjoyable, you will get easily drained doing it.  Question #4 Is it sustainable? Is it something you can do in the long-term? You MUST check all four of these boxes off to have a thriving online training business, you CANNOT compromise on any of the above questions.  At the end of the day, this is a coaching business. This is bigger than just being a personal trainer, you need to treat this like a BUSINESS if you want to succeed.  Focus #1 What is the result your client wants to achieve? Focus #2 What are they interested in? Do not base your target audience or “niche” according to what is hot on the market. For example, tailoring to overweight middle-aged moms. The reason is, doing this will not check the box off of the 4 questions above. Yes, it is still important to have a niche or target audience that has money to pay for your services but it should not be the main factor.  FOCUS on WHO you want to SERVE.

Your website is not going to save you. A website is a very minor problem that doesn't affect much, but the majority of entrepreneurs like to believe that a website is the answer to all of their problems. Smart business owners solve the big problems first. If you are making less than 7 figures a year, you do not even need a website. That is how small of an issue a website is. I was able to make $70,000 in my first month as the CEO of Fit Pro Association and I DO NOT have my own website. Google's search engine, if someone searched “online fitness coach” do you think you will show up anyone within the first 50 pages? There are hundreds of thousands of other coaches in the world, do not rely on your website to make or break your business.

There are a few primary focuses that we will be addressing in this video to 8x your income 1. How can you handle more clients? I like to call this the time for money trap. Most beginner trainers become “capped” with the number of clients and work they can handle, given their time crunch.   If you can only handle 20-25 clients, then you are limiting how big you grow, but more importantly, you are capping your income.    Handling more clients is not the only focal point, you need to be able to retain these clients as well. Many of the trainers we work with have a big issue that they are losing too many of their clients, we need to build a stable client retention program.    We are limited to 7 days a week, we need to be able to change deliverables so you can handle more clients and be able to give them better results.    Your coaching delivery should only take you one hour of work per client. Be efficient and effective in involving time and money.    Have an onboarding checklist that is automated. You need an agreement setup and signed, a payment system, schedule a kickoff call, and many more steps. We have the checklist in our private facebook community, we give it to you for FREE. Check it out!   The big questions you have to ask yourself are how much money you want to make, what type of work you want to do, how much you want to work, what type of audience you want to target, how can we best get that target audience the results they want,   

If you don't have the confidence, certainly, that deep down sense of knowing that you can help someone create an incredible transformation, no one will buy your service. Think about it, imagine if you asked a salesperson if they would recommend the product they are trying to sell you and they responded with “no”. You more than likely would not buy it and go with their better alternative.   It's easy to be uncertain about the marketing, sales, and training side of the business. But, having an efficient coaching process in place will help alleviate some of the obstacles you have to face so you can focus on the client aspect of your business.   When you start mixing these various aspects in your business as an online personal trainer, you will slowly sabotage all the other aspects. You need to have a PRIMARY focus.   BELIEVE in what you sell, or no one else will.

The harder conversations you're willing to have, the more money you will make. There is one question that I have asked everyone I've spoken with in the last 30 days, and that question has allowed me to drive $120k in revenue. This one question stems from a belief system that I am willing to confront hard conversations with people because that allows us to actually solve problems and move forward. Too many people get emotional in conversations and avoid the truth or calling out the elephant in the room because they're scared of what's going to happen or how others may react. You need to be able to get the real reason why someone is hesitating on buying your coaching, only then you can actually address it and find a solution for it. Without asking the tough questions, you will never be able to sell someone your product/service who is second-guessing themselves. You need to be able to get down to the root of their thought process and help them figure out why they NEED your solution. Ask the HARD question.

In this video, we will be discussing a three-step process that will allow you to scale your online personal business by up to 10x in your first years. Josh is a key example of someone who was able to implement the strategies in this video to be successful. Everything that we will be going through in this video correlates to ensuring you are educated on having an efficient and effective system in place. A system is a repeatable process that can work day in and day out to get the predicted result to get the predicted that we want, and WE DO NOT want you to do the heavy lifting. It should be automated if not delegated. We do NOT want you to pull your hair out focusing on things that you are not educated about, let us do the heavy lifting in those processes so you can focus on being the best possible trainer for your clients. First, get people who do not know you, to feel like they do know you. You need a proper system setup to be able to get new clients and able to show these clients that you are the most qualified person to help them get the results they are looking for. You need to be focusing on one platform at a time. You shouldn't be trying to manage three social media at one time since you have not mastered one. Become a master on one platform before juggling multiple at the same time. Ask yourself if the platform(s) you've chosen, is where most of your target audience is. For example, if you were targeting elderly men and women you probably shouldn't be using Instagram as Instagram is more commonly used by younger generations. Be smart when picking the platform you use, look up statistics on each platform and find what is most used by your target audience. Second, build a relationship with the new client you found. Nurture them, and build a relationship with them that allows them to feel you are the right person for the job. They need to believe that YOU are the answer to their issues. There are hundreds of thousands, maybe millions of competitors to you. You need to prove to your lead that you are there to solve their issues and that you are the one to get it done. Once you have built a relationship or are in the process, you need to make sure you increase the amount of content consumption of that potential client. The more content of yours they consume, the more likely that person is to become a current client of yours. People see it as a sign if they keep seeing your content. They see new videos, reels, and emails as signs, and it will positively affect their outlook toward you and your service. Lastly, you need to give them an offer that they cannot say no to. Can you actually say here is what I have for you, and for them to say yes, I WANT that! You have to make your offer stand out to your competition. Any trainer will give out a workout routine, nutrition plan, and have one-on-one calls. The result needs to be specific to your market and should be measurable.

One of the reasons you are not where you want to be is because you are taking advice from people who are not actually qualified and are not living the life you want. A mentor should be someone that you would like to change places with in life. It is unlikely that you are going to take one course or follow the steps of an Instagram post and be able to replicate or perfect someone else's process. What is important to you, the character traits, and what are the actual results you want our mentor to have actually achieved so they can give it to you? Someone like an exercise science geek who makes $50k a year should not be qualified to teach you IF you value your time and money. If you VALUE being able to travel, make 6-7 figures, and only work 20-30 hours a week, then you should try to pick a mentor who is QUALIFIED. I'd would consider someone like myself is qualified, considering I have had a 97% customer service rating while coaching 15k+ clients before the age of 25, have been a part of a $200M fitness business which was the fastest growing online brand in history, and now a CEO. I have worked my way up from being in your shoes, in the trenches, to be able to have a position to help people like YOURSELF find freedom.

There are two questions I want us to answer in this video 1. Is this bullshit? 2. If not, then how has it done it? With 178 current customers, Aaron is making roughly $137k a month. He runs a subscription-based plan. There are 15 employees, 14 trainers, and one tech guy. From $300 to over $137k per month, is absolutely incredible, to say the least. We want to highlight the main things to do as an online coach to be able to scale your business to this level. One of the bigger issues when it comes to being an online trainer is struggling to find new clients and securing the sale with those leads. Without being able to find the correct target audience and make the actual sale, you have no income. Whether you need to have ads or create content, either way, you MUST be reaching an audience for potential leads. You need to ALWAYS be studying how to be a better trainer. It does not matter how long you have been in the industry or how much you THINK you know. You can still be studying and learning about the fitness industry and new training studies. To have an excellent service, you must be enhancing your knowledge. If you find yourself in the position of needing to hire employees, hire people that are BETTER than you. Whether it is skills or knowledge, hire people who can do a better job than you can.

At one point or another, all entrepreneurs are forced to struggle in the trenches. With our “11 step guide to 100 leads”, we will fast-track you through the trenches. There are two main issues that online coaches run into. Number one is audience building, how to actually build an audience and get leads. The second is being able to convert those leads into successful sales. You need to make sure you are running an ad with a lead form. The ad gets you the lead, but the lead form helps you convert that into a sale. Without the forum, there is no point. Focus on the ad having a hook that caters to the wants of your targeted audience. Make sure the ads are going in front of the right people. The targeted audience you want to be selling to should be the people seeing your ads on social media. The appointment funnel is the next step in the process after the lead form. The lead will be able to apply to see if they are a good fit for you to help them, then they book into YOUR calendar, and the last step which is most important is when you set in stone that they will show up for their meeting by thanking them. You are essentially priming them and getting them into a “ready to rock'n roll” mindset. At this point, you want them to be excited to join with minimal questions. They should have their questions answered prior to the meeting with you, this is a part of the step above involving thanking them and priming them to be ready for the call with you. The “High Conversion, High Ticket Closing Sale” is the bread and butter to get up to 90% conversion levels. Getting leads through the door is the easy part but being able to actually get those clients to buy your program is the tough part that coaches struggle with. We will continue to go over the rest of our step-by-step guide in more videos to come. I look forward to seeing how these methods can help impact your business! Instead of spending upwards of $3k a month or $36k a year, you can have us do it for you

I just hired Tony Robbins's VP of Sales to run our sales here at FPA.  You are one conversation, video, or outreach away from changing the trajectory of your impact, income, and freedom. This is how I was able to get one of the top 10 or possibly top 5 sales people on the planet to join my team.  This started with my mentor, Chris Dufey who was the previous CEO of this company. I gave him every dollar I had to get access of all of his resources. This includes all of his contacts. I ended up meeting one of Chris's good friends, James. James is the connection that ended up allowing me to breach the connection with the individual who was the VP of sales for Tony Robbins.  This was all possible because I followed through with an ACTUAL ACTION. I went outside of my comfort zone to connect with a new individual who changed the future of my life.  What do you have to GIVE UP to get what YOU WANT? For example, I gave all the money I had to Chris to get access to his resources. That led to me being able to work on the coaching side with Chris and meeting some of his friends such as James. Then the relationships through Chris's buddies such as James, allowed me to create a relationship with extremely successful people like Tony Robbins's VP of sales.  You are ONE action away from having something truly special happening and changing the future of you and your family's life.

At one point or another, all entrepreneurs are forced to struggle in the trenches. With our “11 step guide to 100 leads”, we will fast-track you through the trenches.   There are two main issues that online coaches run into. Number one is audience building, how to actually build an audience and get leads. The second is being able to convert those leads into successful sales.    You need to make sure you are running an ad with a lead form. The ad gets you the lead, but the lead form helps you convert that into a sale. Without the forum, there is no point Focus on the ad having a hook that caters to the wants of your targeted audience. Make sure the ads are going in front of the right people. The targeted audience you want to be selling to should be the people seeing your ads on social media.  The appointment funnel is the next step in the process after the lead form. The lead will be able to apply to see if they are a good fit for you to help them, then they book into YOUR calendar, and the last step which is most important is when you set in stone that they will show up for their meeting by thanking them. You are essentially priming them and getting them into a “ready to rock'n roll” mindset.  At this point, you want them to be excited to join with minimal questions. They should have their questions answered prior to the meeting with you, this is a part of the step above involving thanking them and priming them to be ready for the call with you.  The “High Conversion, High Ticket Closing Sale”  is the bread and butter to get up to 90% conversion levels. Getting leads through the door is the easy part, but being able to actually get those clients to buy your program is the tough part that coaches struggle with.    We will continue to go over the rest of our step-by-step guide in more videos to come. I look forward to seeing how these methods can help impact your business!

Personal trainers have been taught that they should be charging based on their time. This is the WORST way to earn the money you want while impacting lives and achieving financial freedom. A famous quote called “The Time for Money Trap” states “The secret to wealth is simple. Find a way to do more for others than anyone else does. Become more valuable. Do more. Give more. Be more. Serve more. And you will have the opportunity to earn more.” - Tony Robbins Let's be honest, there is a ceiling to your success when you are selling your most precious asset, YOUR TIME. There are only so many clients you can see in a day; there's only so much you can really charge per session. You need to change from the OLD broken model to the new one to go beyond that ceiling. With our proven step-by-step system, you will be able to work smarter not harder. You will have YOUR time back and more money than you could've imagined. Remember, millionaires work smarter NOT harder than the average Joe.

There are three main goals for YOU that we tackle in this video. Goal 1 ~ Earn YOU the most money Goal 2 ~ Give YOU more freedom Goal 3 ~ Impact MORE people  

The old personal training model is broken and if you don't adapt, you WILL be left behind.  You may be posting on various social media platforms, trying to run ads, running your own website, and managing a fancy funnel system, yet you are still not reaching the amount of success you thought you would.  Our main goal is to help smart PTs be able to get more clients and more freedom in their daily life. We aren't just good at it, we are GREAT at it.  There are too many cooks in the kitchen. Too many business gurus are one-trick ponies that are not effective at mixing multiple techniques at the SAME time to maximize efficiency, resulting in the most amount of time put in and the least money out.   We are here to do the opposite, we are here to maximize YOUR efficiency. We want to help you grow your business to a position where you have freedom in terms of time and money, while being able to impact lives.

The big questions we will be answering in this video are ~ Where are you right now? How much money do you want to be making? What do you want to be selling? Do you actually understand how to get leads and do you know how to convert those leads into sales? Finally, do you have a tangible plan involving realistic goals for your business? Sales: The key to a successful sales strategy has three crucial steps that all need to be done successfully for the entire process to work. The first step is generating traffic (event, VSL, books, social media), which then leads to a call with the potential client, and finally leaving it up to you to make the delivery. Leads: If you can contact a lead within 5 minutes compared to 60 minutes, you will get at least 10 times as many calls booked. The sales system starts with booking the call, which is done by the setter, the second part of the process is handed onto the triage coach to see if the lead is qualified, and finally, it gets transferred to the closer. This is a hyper specific-oriented 3-man team that maximizes efficiency by allowing each team member to be extremely good at their specific role. This reduces both money and time spent. Plan: You need to be thinking about what your main strategy should be when it comes to numbers. Think about how many sales, triages, booked calls, and opt-ins you want to be seeing. I will leave below the same example that was used in the video with the exact percentages that I think are realistic. Step 1: Opt-ins = 60% Step 2: Booked = 60% Step 3: Strategy = 70% Total Sales = 40

Not everyone has a 97% positive customer service rating after coaching over 15,000 online clients. With my knowledge, I can get you as close to a rating if not better than 97%. One of the biggest issues I see when it comes to online coaching is the onboarding process. Coaches take the wrong actions through the onboarding process that does not guarantee the client to be able to fulfill the nutrition and fitness plan they are paying for. This commitment between the coach and client should be long-term, remember the key here is to make an impact in people's lives. Too many coaches are freestyling the way they run their communication operations. You need to have a system setup where the client knows when and what type of information they are getting. For example, on day 3 they can expect ______ and day 21 they can expect _____. The systemization that I have implemented between myself, and my clients is the main reason why I have been able to score a 97% positive customer service rating. The effectiveness of the onboarding process is one of, if not, the most important parts of a successful relationship between a coach and client. A client needs the MOMENTUM and RESULTS right at the beginning of the relationship. If they already had these, they would not be coming to you in the first place. An effective onboarding process will not only keep the client motivated, but it will exponentially increase the chances of the client coming back to you and wanting your service.

If the typical 9 to 5 doesn't excite you for the rest of your life, then this is the video for you. Using our guides to grow your online fitness business will allow you to quit that day job and make REAL money while only working 20 hours a week. This allows you to live and work anywhere you'd like, even while exponentially growing your business. The most exciting part of it all is being able to live a life of freedom. A life of freedom consists of being financially free, being able to live wherever you want, and impacting so many people across the world.

This is volume one of our five volumes of coaching sessions that highlight our 9-step guide to what we call the Yellow Brick Road that will continue to level up your business. The second volume is all about how to incorporate a system to make sure you have hot leads coming in. The third volume is all about how you need a cost-efficient high-ticket sales to funnel. The fourth volume is about how to earn multiple 6-figures working from anywhere in the world while only working 20 hours a week. The fifth volume is about how to scale to become a million-dollar coach.    Step 1: $0-$6k per month (Incubator Stage) Problem -> Clarity of the plan Solution -> Focus on setting a foundation, positioning, and sales pipeline   Step 2: $6k-$10k per month (Ignition Stage) Problem -> Time and cashflow Solution -> Focus on lead generation and converting offers   Step 4: $10k-$30k per month (Acceleration Stage) Problem -> Team and strategy Solution -> Focus on Sales systems, team building, and efficiency   Step 5: $30k-$80k per month (Abundance) Problem -> Legacy and impact Solution -> Focus on influence, wealth, and giving back   Our “Genius Model” to YOUR business Attracting hot leads and converting offers will make you MONEY Attracting hot leads and being able to deliver your service will result in IMPACT You cannot deliver without being able to convert your leads into clients, this results in FREEDOM The end result of our business model for YOU is MONEY, IMPACT, and FREEDOM.

Would you like to save $47k a year by having a cost-efficient solution to some of the key issues trainers run into? In this video, we have highlighted a few of the main obstacles that most fit pros run into when trying to run their own training business and how our business model can prevent you from making those mistakes and achieving financial freedom. First, technology. It's confusing to get set up and working correctly. Not to mention, it is insanely expensive. Second, leads. Most trainers spend their time and money on leads that are keeping their pipeline stagnant. Leads NEED to be getting you “ACTUAL” clients through means that are not eating up your money and time. Third, having a system that is PROVEN to work. The Coaches Cartel's system makes you wonder, “how are their clients getting such fast results”. There is not any secret sauce, but rather doing the RIGHT things consistently every day. Having a specialist on your team who can solve all these major problems will tremendously increase the success of your training business. This is what we do for YOU once you join, we will use our proven funnels, templates, and methods to set up ads for you plus we will have our coaches give you the step-by-step guides to help you find the best combination of videos, pictures, and words within your campaign. Instead of spending upwards of $3k a month or $36k a year, you can have us do it for you

What do you want your life as a personal trainer to look like? On one hand, you can choose to embark on fitness coaching online. This will require hard work on your part, but it'll give you freedom and security in the long term. Or, you can choose to remain a brick-and-mortar personal trainer. That might feel easier at first, but it'll mean less control over your business and your schedule (i.e., less free time). If you do feel ready to change your life, you're going to have to take responsibility for your situation. What got you here won't necessarily get you “there”. Firstly, the fact is that you're going to have to change the way you think about coaching because the world is moving away from traditional gyms, and toward fitness coaching online. A second part of changing your life as a personal trainer is to find a mentor who has done what it is you want to do. If you get the right guidance, you'll get the right information to succeed. If you get the wrong information, you're going to be climbing up the wrong mountain. Lastly, you need the right strategies. You need to put together the right systems for marketing, sales, delivery of coaching, and advertising. Fitness coaching online is more than just the coaching. It's a business. So, what do you want your life as a personal trainer to look like? The choice is up to you.

Don't give your last dollar to Mark Zuckerburg.  Look, I love advertising and marketing as much as anyone.  But it's my responsibility to help you be responsible with where you put your resources, such as time, energy, and money.  It's important that you get this right, so you can keep the lights on, and not only survive, but thrive as an online entrepreneur.  When you know exactly where and how to generate leads on autopilot, you've officially got the golden ticket to scale your business with ease.  Go get you some leads!  P.S. If you're new to online marketing, I'd really suggest you check out this episode. It's one of the episodes I receive the most feedback about. So I hope it helps you as well.  Here's the episode - https://www.youtube.com/watch?v=MtvWINZFi9k FREE:  Join the Fitness Business Success Circle to access the training guides and join the other coaches here - http://www.coachescartel.com/freegroup

This will be one of the most powerful business lessons you'll ever receive.  This training will enlighten you, encourage you, and equip you for the next 20 years of your coaching career.  Bold promise, I know.  Once you know exactly where you're at in your business, and where you want to go, we can then help you both diagnose and solve the problems you're experiencing.  This way, you don't feel stuck, confused, frustrated, or exhausted any longer.  We're here to make your business and life simple, efficient, profitable, and impactful.  If you haven't already, be sure to subscribe to the show so you don't miss out on any future trainings.  FREE:  Join the Fitness Business Success Circle to access the training guides and join the other coaches here - http://www.coachescartel.com/freegroup

I almost didn't record this episode.  As I'm totally sick of seeing “business gurus” talk about funnels.  However, I need to set the record straight.  You don't care about a funnel.  Nor do you care about the integration of how 4 softwares work together to nurture leads.  You only care about getting more clients.  So, instead of throwing around a bunch of mumbo jumbo nonsense that'll confuse you and bore me - here's how to ACTUALLY acquire customers at an alarming rate. FREE:  Join the Fitness Business Success Circle to access the training guides and join the other coaches here - http://www.coachescartel.com/freegroup

I wish someone gave this to me when I was 18 years old.  A REAL battle tested, pandemic proof plan to help me with the “business stuff”.  As a coach, you're inherently good at coaching.  You love people, take care of them extremely well, and great a transformational result for your clients.  However, because you've focused so deeply on how to grow as a coach, it's possible you haven't grown as a business owner.  This is totally normal by the way, so it's not your fault.  But it is your responsibility to find and use better information that will allow you to understand the skills and systems behind marketing, technology, sales, persuasion, and client acquisition.  Because when you do, everything changes.  Got any questions? Drop me an email at coach@coachescartel.com and I'm happy to point you in the right direction.  FREE:  Join the Fitness Business Success Circle to access the training guides and join the other coaches here - http://www.coachescartel.com/freegroup

You were lied to.  The path you were promised as a coach seemed great on paper.  Impact lives. Have fun every day. Earn a living.  But… then what?  Continue trading time for money at the gym until you're the 70 year old at the gym still teaching people how to squat?  Make an extra couple grand a month by taking on more clients, but give away your life in the process?  The traditional model of coaching is fundamentally broken.  And I had to learn this the hard way.  Which is why I made the scary, but necessary shift to online coaching.  As painful as it is to realize you're on a false path that won't get you the freedom, and a truly scalable business that you desire - I've got you covered.  Here's how to make the shift from trading your invaluable time for money, to living the life you've always wanted.  By the way, we recorded another episode on how to 4X your income while working half as much.  If you want to listen to that episode, simply click here. FREE:  Join the Fitness Business Success Circle to access the training guides and join the other coaches here - http://www.coachescartel.com/freegroup

I know, it sounds too good to be true.  Earning multiple six figures a year, while working part time hours.  On paper, it sounds great, but you're probably wondering… How the heck is that even possible?  Which is why we recorded this episode for you.  Today's podcast, and as well as the overwhelming amount of coaches we've helped create this result, is proof that you can do this.  Bring pen and paper to today's episode, as you'll need it. Enjoy.  Don't forget to subscribe, so you can be the first to get access to future trainings. FREE:  Join the Fitness Business Success Circle to access the training guides and join the other coaches here - http://www.coachescartel.com/freegroup

Do you want more clients?  You see, there's a million and one different ‘things' you could try when it comes to marketing.  Ads.  The zillion different platforms.  Referrals.  Joint ventures.  The list goes on.  What's needed to build a great brand in a 2022 world (and beyond)?  Great content.  A message that resonates with your ideal client.  In this episode, we go deep as to exactly how to piece together the marketing strategy that will sky rocket your lead flow FAST.  And if you want to see more trainings like this, simply email me at coach@coachescartel.com and let us know what topics you'd like to hear us cover.  FREE:  Join the Fitness Business Success Circle to access the training guides and join the other coaches here - http://www.coachescartel.com/freegroup

Wondering about what the future of your personal training career looks like? The truth is that fitness coaching in the near future won't be the same as we've been led to believe in school, or as we've come to know it in the recent past. The fitness business landscape is changing and ever-evolving. So, as a personal trainer, you need a battle plan to take you forward into the new realities that are sure to come. With several gyms shutting down due to global pandemic-related restrictions, there's been a lot of tension, confusion, fear, and worry in the fitness coaching world. A lot of personal training careers have been put on the line with lockdowns and the appearance of one COVID virus variant after another, leading to the loss of personal training clients and the shrinking of fitness businesses worldwide. But while a lot of fitness professionals have had their personal training careers affected, having always followed the traditional path in fitness coaching, the pandemic has also brought on the Great Resignation. And it has honestly been brilliant! Why, you ask? Well, it's afforded a lot of fitness professionals the time to take a breath, step back, and really ask themselves, "What is it that I really want to do?" Today, we invite you to be real. How do you want your fitness business to look and feel like? How much money do you want to earn? Where do you really want to spend your time? Are you doing the work that you really want to? It's by asking these questions and reevaluating your personal training career that'll help gear you up for the future of fitness coaching!   FREE:  Join the Fitness Business Success Circle to access the training guides and join the other coaches here - http://www.coachescartel.com/freegroup

Are you struggling to start a fitness business from scratch? How would you like to have your own online fitness coaching business in the new year? Well, whether you're just getting started or already have a business, you need to have a really clear plan before you can get anywhere doing fitness coaching online. After all, there are a ton of different ways that you can try and start a fitness business online. But not every strategy will work for you. In this video, we lay out exactly what you need to keep in mind as you come up with your 12-month plan. The first thing you'll want to do is go over your wins. It's easy to get too hard on yourself as you start fitness coaching online, but it's important to reflect on what's gone right. Did you close deals this year? Did you learn more about the sales process? After going over the wins, think about what didn't work in your online fitness coaching business. It's important to have self-awareness and to be honest with yourself in this step. After some reflection, it's time to set your goals. How much money do you want to earn? Work backwards from that number to figure out exactly how many clients, leads, and sales conversations you'll need. When you break it down like this, it makes it way easier to start a fitness business from scratch. If you're serious about growing your online fitness coaching business in the new year, reach out to us – we're here to help you succeed doing fitness coaching online and build the business of your dreams!   FREE:  Join the Fitness Business Success Circle to access the training guides and join the other coaches here - http://www.coachescartel.com/freegroup

So, what IS the best method right now to get you fitness clients easily, cheaply, and that you can do day in, day out? This may sound like it's too big of a promise to you right now but listen, this is something that we've gotten down to a science, having helped so many coaches build their own successful fitness businesses around the world. And so today, you'll have a walkthrough of some key basic principles that you can use to attract more clients into your base. But we'll also share really tactical things you can implement TODAY, so you can make sure you're able to generate leads, and turn them into fitness clients for your online fitness business. We start with the 3 steps we all need to understand and master, so we can build the successful fitness businesses that we want for ourselves. First thing is to get people to know who we are. Second is to build a relationship with this audience. And then we have to get enough "know, like, and trust" factor from them. So, first things first, how do you get people to know who you are? We'll share tips on how you can create a predictable selling machine that's going to help you get the fitness clients you need to build successful fitness businesses. Watch until the end to know more about this, PLUS the 2 other steps you've got to follow, to get more fitness clients signing onboard.   FREE:  Join the Fitness Business Success Circle to access the training guides and join the other coaches here - http://www.coachescartel.com/freegroup

Want to know what it takes to go from being a personal fitness trainer to having your own successful fitness business? Here at Coaches Cartel, we know what works and what doesn't because we've also once been personal trainers who were stuck in the time-for-money trap. And because we've been there, we know how to help you out. We want to make things as simple as possible for you. Sure, there are loads of stuff you could be doing for your business. You could be posting on social media, creating a website, building a funnel…the list is endless! But what we, at Coaches Cartel, strive to do is give you proven and tested systems that have worked for so many of our coaches. One important element of going from personal fitness trainer to growing your own successful fitness business is having a team that will give you the freedom to step back from your business and actually enjoy life. The coaches you hear from in this video have all built that kind of life for themselves. You shouldn't be stressing out about your business all the time, and you shouldn't be constantly chasing after leads. There IS a better way! Technology is going to be your best friend in this. One of the reasons why our coaches don't need to chase after leads is because they've set up automated systems to draw in traffic and convert that traffic into clients. With the right systems, the right technology, and the right people around you, you can be an online personal fitness trainer, own a successful fitness business, WHILE building your dream life. Let Coaches Cartel help you transform your practice! Watch until the end to know more about what we do to help fitness professionals like you.   FREE:  Join the Fitness Business Success Circle to access the training guides and join the other coaches here - http://www.coachescartel.com/freegroup

You might think you're doing everything in your fitness business the “right” way, following what all the gurus and PT business schools are teaching about fitness coaching. But if you're stuck working 'round the clock, you'll never be able to set yourself free. That's where the Genius Model comes in. I want to share with you the 9 SIMPLE and ESSENTIAL steps that every fitness business owner needs in order to be successful. If you feel like you have a job, rather than a business, then listen up! Why are the 9 steps in this fitness coaching business model so important? Well, the Genius Model takes all of the guesswork out of the process by breaking it down into its components. And let's face it. With all of the various fitness business models out there being sold by “gurus,” it can get confusing. There are hundreds of things you could be doing to try and get more clients. You could be trying to get a website up and running, set up a sales funnel, or maybe even shoot videos or post on social media. But really, all you need to focus on is attracting leads, converting those leads into clients, and then delivering amazing results. And for each of those three parts, you can break it down even further. Once you know exactly what it is you need to be working on, the path to scaling your fitness business becomes super clear. This 9-step model helps you with that and makes all other fitness coaching business models moot. If you want to have more impact AND more freedom, look no further. Use this model to take your business to the next level!   FREE:  Join the Fitness Business Success Circle to access the training guides and join the other coaches here - http://www.coachescartel.com/freegroup

The right business plan for a personal trainer can make all the difference on whether you can live the life you want, or simply feel stuck in another job. If you're ready to start an online fitness business of your own, let it free you, and see it grow, then this video is for you. I want to make things super simple for you. Growing your online fitness business shouldn't leave you banging your head against the wall. To avoid the frustration, you first need to know where your time is going. That's where a time audit comes in. How long is each daily task actually taking you? What is each task really for? These questions are crucial when you start an online fitness business. The next step in creating a great business plan for a personal trainer is to take a look at those tasks again. Think about what is irritating, what is okay, and what is fascinating. For example, irritating might include doing emails, whereas something like creating content might be fascinating. The other thing is knowing: What are the ten dollar tasks in your business? The hundred dollar tasks? The thousand or ten thousand dollar tasks? Once you figure out what those are, you can start to focus on those of higher value. This is how you go from simply being a trainer to a business owner. The right business plan for a personal trainer should give you more freedom, not less. If you want to start an online fitness business of your own, take a look at how you spend your time. Don't let your business become a job.     FREE:  Join the Fitness Business Success Circle to access the training guides and join the other coaches here - http://www.coachescartel.com/freegroup

What is it that you actually NEED to be doing to build and grow your online fitness business? As a fitness professional, there's a ton of things you could be doing to promote your fitness business. You could be posting on social media, setting up a LinkedIn account, putting up Facebook ads...the list is endless! But the truth is that there's only a few things that'll truly bring you leads and help you deliver great fitness results to your clients. When I was still establishing my online fitness business, someone who was mentoring me actually changed my life by giving me some mind-blowing advice. I was able to see more clearly what I needed to do on a cycle to cycle basis. When building and scaling your business as a fitness professional, you need to ask yourself the following questions: 1. Are you generating leads? 2. Are you nurturing the leads you generated? 3. Are you closing sales? 4. Are you delivering the required fitness coaching? 5. Are you able to retain and upsell to your existing customer base? Before joining the Coaches Cartel, one of my clients, Holly, used to do A LOT to build her online fitness business but wasn't seeing the returns on her hard work. However, after starting the 5 Driver Process, everything changed! Watch the whole video to see how a fitness professional like you can transform and grow your online fitness business, so you can make high ticket sales and deliver quality fitness results to your clients.   FREE:  Join the Fitness Business Success Circle to access the training guides and join the other coaches here - http://www.coachescartel.com/freegroup

Do you know how to coach your fitness clients online? When doing online fitness coaching, you want to give your clients the best results while maximizing your profits AND minimizing your time input. And in today's video, I show you how to design a fitness coaching system that'll help you do just that for your fitness business. Most fitness professionals want to know: What software or apps should you use to deliver the best results to your fitness clients? How should you communicate with them? How do you give them the materials they'll need so that they know how to eat, how to change their lifestyle, and all the things that you need to deliver as a coach to get your clients the results they've come to you for? One of our clients, Adrian, made the mistake of putting his ALL into "perfecting" his coaching program without first making sure that it was suitable for his fitness clients. Yes, when clients come to you for online fitness coaching, they expect you to help them in the fastest and most affordable way. But more importantly, your clients want to get the best coaching results FOR THEM from your fitness business. When it comes to working on your online fitness coaching, you need to set up 3 systems, namely, the launch, the signature system and the profit maximum margin. Stay tuned to see how these can work for your own fitness business!   FREE:  Join the Fitness Business Success Circle to access the training guides and join the other coaches here - http://www.coachescartel.com/freegroup

In order to build a successful online fitness business, you need to know how to convert leads. Every fitness pro wants to get coaching clients fast — but how do you actually do it? The answer is that it comes down to your systems. Systems are the backbone of your business. Specifically there are four of them that you need to have in place if you really want to experience massive growth. The first is a system for traffic. How do you get people who don't know you to know you? There are tons of different places where you can get your leads. The key is to figure out what your ONE traffic source is going to be. Another crucial system for your online fitness business is the lead magnet. How do you create the “know, like, and trust factor”? The more that people start to trust you, the easier it will be to get coaching clients fast. Third is conversions. How do you turn a lead into the client? Again, there are so many ways to do this, but focus on just one method. The fourth system, the follow-up, is often overlooked by fitness professionals. This step is super important because when you stay in contact with your leads, it keeps you top of mind. If there's one secret to incorporating these systems into your online fitness business, it's to focus on a single strategy. When you really dig deep into one method, you'll be surprised at your ability to get coaching clients FAST.   FREE:  Join the Fitness Business Success Circle to access the training guides and join the other coaches here - http://www.coachescartel.com/freegroup

Want to become a personal trainer online, but don't know how to start? Are you currently working as a personal trainer or already own an online fitness business but are frustrated with your performance or growth? Well, there's a good chance you're simply doing the wrong things in the wrong order. And trust me, you're not alone. There are 9 things that every successful online fitness business MUST have in place. If your business is lacking these, then it's time for you to get started! The systems I lay out in this video allow you to go from one step to the next in a REALLY SIMPLE way. They make it so much easier for you to be on your way to becoming a personal trainer online or building your own online fitness business! Whether you're building a business or want to be working as a personal trainer online, the first stage is the incubator. You've got to position yourself so that you can stand out from the competition. Afterwards, ignition is where you focus on lead generation and making a converting offer. And then, you accelerate! Build out your systems and team. By the time you reach the abundance stage, you're ready to grow your influence in the market and even start giving back. Don't keep banging your head against the wall. If you're trying to become a personal trainer online but just can't seem to get your online fitness business off the ground, follow these simple steps I share. As an online fitness professional, you have the chance to build a truly meaningful life. Let our team help you!   FREE:  Join the Fitness Business Success Circle to access the training guides and join the other coaches here - http://www.coachescartel.com/freegroup

If you want to sell high ticket online fitness programs, then you're going to have to master building relationships with your prospective fitness clients. And to do that, you'll need to learn about creating an effective client funnel. You've probably heard of a sales funnel or client funnel, right? Well, the way a traditional funnel works is that leads come in at the top, work their way down, and eventually sign on as clients. Now, there are a few things you need to understand about setting up your sales or client funnel. The top of the funnel is made up of the people who don't know you. These people are skeptical. In the middle, you have people who are curious about your program. Your job is to build customer relationships with these prospective fitness clients, so you can convert the skeptics into believers. One of the biggest mistakes I see fit pros make is simply throwing stuff out on their website or on social media, and then just saying, "buy my stuff". But that just won't work. To make sure your campaigns work, you need 3 things: an audience filling campaign, a funnel filling campaign, and an application filling campaign. Once you have all of these components in place, it'll be super simple to sell high ticket online fitness programs because your prospective fitness clients will have gotten to know you. That's why you have your client funnel — to build customer relationships and ease them into buying your program. And if you don't have your client funnel set up just yet and want some help with your campaign, don't hesitate to call us for a chat!   FREE:  Join the Fitness Business Success Circle to access the training guides and join the other coaches here - http://www.coachescartel.com/freegroup  

As busy fitness professionals, we've got a long list of things that need to be done daily and be taken cared of in the short-term. But we also want to make sure that we build a fitness business that's scalable and sustainable in the long run. You'll want to get more fitness clients, earn more money, while you get more freedom. In this video, I share how you can build an online fitness business you can walk away from anytime, and still EARN MONEY. Many fitness professionals are stuck in the time for money trap, which means they trade their valuable time for every penny they make. Unfortunately, this means that they can't make money when they're not physically in the gym to train fitness clients, or behind their computers doing the work. In order to get to a point where your fitness business can run even without you physically there, and therefore give you more time to do other things, you need to make sure you have the right team of fitness professionals, apply an efficient coaching system, and also get your automation right. Through this one exercise, you can learn all about the 3 things you should do to have a sustainable way to serve more fitness clients, and build your own scalable online fitness business that'll set you up for success!   FREE:  Join the Fitness Business Success Circle to access the training guides and join the other coaches here - http://www.coachescartel.com/freegroup

How much does the average personal trainer earn yearly? Well it's definitely NOT the $100K that we hear so many coaches claim, especially if you're sticking to the traditional personal training business model. Which is why in this episode, Josh and I talk about the right fitness business plan for you, so you can build your own online fitness coaching business, 4X your income, cut your working hours in half, and become a personal trainer WHILE living your life. And yes, this IS possible. If you're looking to build an online fitness coaching business that allows you to earn a considerable income while doing what you love, there are 4 ways you can do that. What's best is that with these fitness business plans we share, you'll never have to work too hard trading your precious time for money. Take it from Josh who's served over 15,000 clients in his own online fitness coaching business. He knows what he's talking about. In 2014, I, myself, also used to train clients in the gym. While that was a decent start, I soon got frustrated because there were only so many clients I could see daily, meaning my earning potential was being limited by the sheer fact of the fitness business plan I was using. This was uninspiring, so I decided to change it. Ever since I became an online fitness coaching business owner, I've never looked back. So I invite you to learn from what I and Josh have gone through in our own journeys, so you too can choose the right fitness business plan that'll get you to earn the way you want, without trading your time for money.   FREE:  Join the Fitness Business Success Circle to access the training guides and join the other coaches here - http://www.coachescartel.com/freegroup

Are you on your way to building a successful online fitness business, but don't know how to break that ceiling of two, three, or four grand a month? If you're NOT growing your wealth each month while simultaneously working less and less hours, you might just need a new personal training business plan or model for business. As you may have already realized firsthand, things don't just get easier once you hit the 100K mark. If you don't have the right systems in place, and you begin to realize that you're trading MORE money for LESS time to actually live your life, you have to revisit your personal training business plan or model for business. But maybe you're already on your way to a successful online fitness business. You've seen the benefits of making the switch online but you're not breaking through to the kinds of numbers that you know are possible. This is where a NEW personal training business plan or model for business comes in. Do you have a system for bringing in leads? Do you know the exact steps to take to scale quickly? Do you have a great team supporting you? If you have these things in place, trust that a successful online fitness business is underway. So, are you ready to transform your personal training business plan to build your success? Let's have a chat!     FREE:  Join the Fitness Business Success Circle to access the training guides and join the other coaches here - http://www.coachescartel.com/freegroup