Defocus Media

For eye care professionals at any stage of their career, Dr. Adam Ramsey's story serves as both a blueprint and a source of encouragement. His journey into building a private practice reveals not only the hard work behind entrepreneurship but also the power of faith, adaptability, and vision. From his childhood in Trinidad to serving […]

Whether you're an awkward OD or a seasoned professional, learning to master the doctor-optical handoff can transform the entire patient experience journey. In today's fast-paced exam lanes, the art of the doctor optical handoff is more than just a procedural baton pass—it's a powerful tool to enhance the patient experience and build lifelong loyalty. In […]

In today's ever-evolving healthcare landscape, workplace culture has become more than a buzzword—it's a measurable driver of patient satisfaction, staff retention, and clinical excellence. For eye care professionals, cultivating a strong, trust-driven culture isn't just good for morale—it's foundational to providing quality care. In a recent episode of the Four-Eyed Professor podcast, Dr. Chris Lievens […]

In today's evolving eye care landscape, practice management is no longer an optional skill—it's essential. From navigating retail pressures to elevating patient experiences, eye care professionals are reimagining how they lead and grow their practices. Enter the Play Chess Not Checkers Podcast, hosted by Dr. Adam Ramsey and powered by Defocus Media. This series is […]

In Episode 41 of the Depth Perception Podcast, hosts Svetlana and Douglas Akidi are joined by Dr. Jasdeep Singh and Dr. Nadia Afkhami to unpack “What I Wish I Knew: Optometry School.” They discuss their pre‐school expectations versus the reality of full‐day lecture schedules, hands‐on clinical training, and the intense board‐prep timeline. Along the way, […]

On this episode of the Defocus Media Podcast, Dr. Darryl Glover welcomes Dr. Adam Bryan—a seasoned optometrist, entrepreneur, and former owner of a multi-million-dollar practice in Holly Springs, North Carolina. Together, they take a practical deep dive into what it actually takes to build, grow, and eventually sell a profitable eye care practice. Dr. Bryan […]

In this episode of the Eye-Q Podcast, host Dr. Rudrani Banik welcomes cataract and cornea specialist Dr. Kira Nuis for a deep dive into everything clinicians need to know about lens opacities—from the molecular changes that cloud vision with age to the surprising risk factors in children. They'll explore how ultraviolet light accelerates cataract formation, […]

Burnout in eyecare is no longer a silent issue. With over half of optometrists reporting symptoms of professional fatigue, the field is facing a mounting crisis that affects not only clinicians but also the quality of patient care. In a powerful episode of the Defocus Media podcast, Dr. Jennifer Lyerly and Dr. Kaleb Abbott, Assistant […]

Join Dr. Darryl Glover as he sits down with Dr. Melissa Barnett—an acclaimed optometrist, specialty contact lens pioneer, and founder of Alpine Blue Coaching—to uncover the secrets of mindful leadership in eye care. In this engaging conversation, they explore how intentional presence and self-awareness empower teams, why proactive wellness rituals can replace burnout, and how clear, compassionate communication transforms patient outcomes and practice […]

In today's evolving healthcare landscape, career shifts in optometry are becoming more common and more necessary. As the industry adapts to changing patient needs, technology, and work-life expectations, eye care professionals are rethinking what it means to grow in their careers. For many, these shifts are driven by more than ambition—they reflect a deeper alignment […]

Presbyopia is a natural, age-related condition affecting 128 million worldwide, often addressed  with traditional solutions like reading glasses or progressive lenses. However, a groundbreaking  alternative is emerging: QLOSI™, a new presbyopia treatment featuring a 0.4% pilocarpine  hydrochloride ophthalmic solution.

The eye care industry is facing a critical moment. Across the country, patients are struggling to access timely vision and medical eye care due to a growing imbalance between provider supply and patient demand. This disparity underscores a truth that can no longer be ignored: we need more optometrists. With a shrinking number of ophthalmologists and rising healthcare needs of an aging population, optometrists are increasingly vital in bridging the gap and improving access to care.

In this episode of the 2020 Podcast, Dr. Harbir Sian sits down with Toronto-based optometrist Dr. Alexa Hecht—whose bite-sized videos have gone viral, racking millions of views—to unpack how she turned clinical expertise into a thriving personal brand. Listeners will look inside at her journey from COVID-era newcomer to sought-after dry-eye specialist, learn how she […]

Episode 40 of the Depth Perception Podcast, “Finding Your Dream Job,” brings together industry insiders Nadia Afkhami, OD; Jasdeep Singh, OD; and fourth-year student Svetlana Nunez to demystify the career search in optometry. In this episode, they explore how to identify personal priorities—whether it's income goals, practice style, or work–life balance—and compare different practice models, […]

In a rapidly evolving healthcare landscape, eye care professionals (ECPs) face both unprecedented opportunities and mounting challenges. From artificial intelligence (AI) transforming diagnostic workflows to the growing demand for retail sophistication, and a profession grappling with its identity, the time for clarity and action is now.Pierre Bourre—an optician by trade with over 30 years of […]

As clinical research expands within the optometry field, the research coordinator's role is gaining long-overdue recognition. These professionals make research feasible and compliant in everyday eye care settings. Whether you're an optometrist seeking to diversify your services or a professional exploring a new career path, understanding the function and value of the research coordinator can open doors to innovation and impact.

In the ever-evolving landscape of eye care, practitioners are increasingly recognizing the critical role that nutrition plays in both systemic and ocular health. While pharmacological treatments and surgical interventions remain essential tools in managing eye diseases, a more foundational approach—centered on what patients eat—is gaining momentum. At the heart of this movement lies the plant-based […]

In this episode of "Lunch Date with Rachel and Kate," the hosts dive into a data-driven discussion on optometry salaries, highlighting key findings from three major sources: Eyes on Eyecare, Review of Optometry, and ODs on Finance.

In this episode of The 20/20 Podcast, host Dr. Harbir Sian sits down with Jason Carruthers, a Canadian optician, ortho-keratologist, and founder of OrthoKLaunch.com, to dive deep into the untapped potential of orthokeratology (Ortho-K). With decades of experience in optical retail and specialty contact lenses, Jason shares his journey from being told that “there's no money in contacts” to […]

The Eye Health Summit is not just another virtual gathering—it's a transformative experience designed to change the way patients, providers, and professionals think about vision care. Hosted by board-certified ophthalmologist and fellowship-trained neuro-ophthalmologist Dr. Rudrani Banik, the summit brings together 35 top-tier experts from across the eye care industry to explore topics that span both conventional and integrative approaches to eye health.

On the latest episode of the EYE-Q Podcast, Dr. Rudrani Banik explores Thyroid Eye Disease (TED). This multifaceted condition affects the eyes and is closely linked to thyroid dysfunction. As eye care professionals, understanding TED's pathophysiology, symptoms, and treatment options is essential to providing optimal care to affected patients.

Autoimmune thyroid conditions like Hashimoto's disease and Graves' disease affect millions globally, often silently disrupting hormonal balance and overall well-being. Though commonly overlooked or misdiagnosed, these conditions can have a profound impact on energy levels, weight, cardiovascular health, gut function, mental clarity, and even vision. In Episode 010 of the IQ Podcast titled Eye on […]

Is Arkansas the best place to practice optometry in the United States? Thanks to a groundbreaking new law targeting Vision Benefit Manager abuse, the state has made a powerful case. On February 25, 2024, Governor Sarah Huckabee Sanders signed Act 142 into law—legislation designed to protect optometrists and their patients from anti-competitive practices orchestrated by […]

Introduction In the evolving landscape of optometry, behavioral binocular vision (BV) experts play a crucial role in reshaping how eye care professionals approach vision-related challenges. Traditional optometry has long focused on visual acuity, prescribing glasses and contact lenses to correct refractive errors. However, BV experts look beyond clarity of vision, addressing the underlying binocular dysfunctions […]

Dr. Cifuentes shared her top three branding tips that every eye care professional should embrace to build a powerful and authentic brand. These tips focus on the power of storytelling, the importance of social media, and the unmatched value of authenticity.

In this episode of the Eye – Q Podcast, Dr. Rudrani Banik welcomes Ashley Koff, a renowned registered dietitian and founder of the Better Nutrition Program, to discuss the pivotal role of GLP-1 medications in managing diabetes, weight loss, and metabolic health. With her extensive experience in personalized nutrition, Ashley delves into how GLP-1 receptor agonists […]

Varilux Physio Extensee doesn't just improve sight; it transforms how patients interact with their world, offering sharper focus, smoother transitions, and unparalleled performance in challenging lighting conditions. By combining AI-driven enhancements with decades of optical expertise, this lens delivers a personalized visual experience that adapts seamlessly to modern life.

Entrepreneurship in the eye care industry is rapidly evolving, with optometrists increasingly stepping beyond the traditional exam lane to build impactful businesses. One such example is Dr. Brianna Rhue, co-founder of Dr. Contact Lens, a platform designed to simplify contact lens ordering and enhance patient retention.

In a recent podcast episode, Dr. Chris Lievens and Dr. Timothy Earley delved into the evolving role of ERG in managing chronic eye diseases, particularly diabetic retinopathy. This article explores the insights shared during their conversation, focusing on the practical applications of ERG, its impact on patient care, and its future potential in optometry.

In eye care, innovation is the key to improving patient outcomes and the overall experience. With the recent FDA clearance of Nuance Audio Glasses, eye care professionals and audiologists now have a powerful tool to address vision and mild to moderate hearing loss. This breakthrough technology combines the convenience of eyewear with advanced audio capabilities, offering a discreet and effective solution for millions of patients.

In this episode, the hosts discuss various topics related to optometry, including the impact of recent fires on their community, the transition to refraction-only practices, and the importance of patient education regarding eye health. They explore the evolving standard of care in optometry, the role of technology like OCT and Optos, and the challenges faced […]

For over a century, the Southeastern Education Congress of Optometry (SECO) has been a beacon of education, innovation, and professional growth in eye care. As optometry evolves, professionals must stay ahead of cutting-edge developments, clinical advancements, and legislative changes. SECO 2025 promises to deliver unparalleled learning experiences, impactful networking opportunities, and specialized laser training to equip attendees with the knowledge and skills they need to excel in their careers.

Ray-Ban Meta has taken the eyewear industry by storm, merging stylish design with cutting-edge artificial intelligence. This revolutionary technology integrates Chatbot AI and Vision AI, making everyday interactions more seamless and enhancing accessibility for all users. With the ability to provide real-time translation, assist visually impaired individuals, and create personalized experiences, Ray-Ban Meta Smart Glasses is redefining smart eyewear.

We all rely on artificial intelligence in our daily lives. From Siri to Google Maps and Netflix recommendations, AI is a constant presence. But did you know it is also transforming eye care and ophthalmology? From advanced diagnostics to research and personalized treatments, ophthalmic artificial intelligence (AI) is shaping the future of vision care.

This article delves into the latest developments in refractive surgery, with a particular focus on LASIK, PRK, SMILE, and ICL procedures, as well as the critical role of corneal transplant surgery in restoring vision for those with severe corneal damage or diseases like keratoconus and Fuchs' endothelial dystrophy.

The optical industry is experiencing a transformative era defined by innovation, technology, and a heightened focus on patient-centric care. From smart eyewear to advancements in artificial intelligence (AI), the possibilities for enhancing patient experiences and operational efficiency are endless. This article explores key trends and strategies for eye care professionals (ECPs) to remain competitive, provide […]

The Heidelberg ANTERION® represents a groundbreaking advancement in anterior segment OCT technology, delivering high-resolution imaging and versatile diagnostic applications that elevate the standard of care in eye health. By combining precision imaging with ease of use, the ANTERION® has set itself apart as an indispensable tool for diagnosing, monitoring, and treating a wide range of […]

The eye care profession is navigating uncharted territory, shaped by technological advancements, workforce shortages, and evolving patient needs. On the Ryan Reflects Podcast, Dr. Ryan Corte and Dr. Darryl Glover explore these challenges, offering actionable strategies to empower professionals across the spectrum of eye care.

Glaucoma remains a leading cause of vision loss worldwide, yet its impact can often be mitigated through early detection and effective treatment strategies. Eye care professionals play a pivotal role in addressing this condition, which is often referred to as the "silent thief of sight" due to its asymptomatic nature in early stages. By leveraging innovative treatment methods and fostering patient compliance, it is possible to preserve vision and improve outcomes for individuals living with glaucoma.

The start of a new year often brings a renewed sense of purpose. For eye care professionals, the challenges of balancing career and personal life can feel overwhelming. As Dr. Kate Hamm and Dr. Rachel Simpson explored in their podcast conversation, leveraging AI tools like ChatGPT has become a surprising yet effective strategy for setting and achieving meaningful goals.

This episode dives into the groundbreaking advancements reshaping the optometry field, from dry eye innovations and the rise of smart glasses to improved specialty pharmacies and new presbyopia treatments. These technologies and strategies offer exciting opportunities to redefine patient care and enhance clinical practices.

In the ever-evolving landscape of healthcare, mental health has become a prominent and essential focus. For optometrists, addressing mental health is not only relevant to patient care but also a critical aspect of professional well-being. Integrating mental health awareness into optometric practice enhances the overall quality of care, reinforces the public health role of optometry, and equips providers to better navigate the challenges of modern practice.

Hydration is the cornerstone of health, the foundation for optimal brain function, eye health, and overall well-being. Water supplies oxygen and nutrients to our tissues, removes waste products, lubricates joints, and supports brain vitality. However, understanding how much water is enough and how to optimize hydration is vital for healthcare professionals, especially in eye care. Integrating insights about structured water and its benefits provides a unique perspective on this essential topic.

Establishing a strong, consistent brand identity can elevate the perception of eye care and foster trust, loyalty, and community engagement. This article explores the journey of building a brand in eye care, guided by insights from Dr. Mila Ioussifova, a leading optometrist who has mastered the art of branding.

In the competitive field of optometry, building a contact lens practice is a proven path to sustained growth and patient loyalty. Dr. Robert Davis, a pioneer in eyecare, transformed his career by focusing on contact lenses, meaningful partnerships, and community engagement. By prioritizing innovation and advanced products like ACUVUE® OASYS MAX, he has set a standard for creating a thriving practice and establishing a powerful presence in the eyecare field.

LNZ100 represents a new generation of miotic eye drops, which, unlike its predecessors, is not based on pilocarpine. Instead, it uses aceclidine, a unique muscarinic agonist selective for the iris's smooth muscle, facilitating pupil constriction with negligible influence on the ciliary muscle. This distinction is essential to achieve a smaller pinhole pupil without a myopic shift. 

Migraines are among the most common neurological conditions, affecting an estimated 1 in 8 people globally. Despite this prevalence, many people remain unaware of their symptoms or fail to seek a diagnosis. Migraines are often misunderstood as "just a headache," but as Dr. Rani Banik emphasizes in The Eye-Q Podcast, they are far more complex. They can manifest in various ways, including visual and neurological symptoms. For eye care professionals, understanding migraines is essential, as they often encounter patients presenting with these symptoms.

For every aspiring optometrist, the board exam is a monumental milestone that marks the transition from student to professional. Among its challenges, Part III of the National Board of Examiners in Optometry (NBEO) often stands out as a daunting yet pivotal hurdle. In the spirit of empowering future optometrists, this guide provides actionable insights, personal anecdotes, and practical tips to help candidates confidently navigate the exam.

Medicine and law often intersect in unexpected and transformative ways. For healthcare providers, understanding the legal nuances of their profession is crucial to avoiding pitfalls and improving patient outcomes. This article explores the dynamic relationship between medical practice and legal frameworks, using insights from a podcast discussion with Meghan, JD, MBA, a practicing attorney with expertise in healthcare compliance and medical malpractice defense.

Starting a private eye care practice is both a rewarding journey and a challenging endeavor. It requires passion, planning, and perseverance to turn a vision into a thriving reality. From leveraging innovative technologies to crafting a patient-centric approach, her story is a masterclass in balancing professional aspirations with meaningful connections.

Dr. Darryl Glover and Dr. Britt Gustafson shared powerful strategies for elevating patient care. By focusing on three pillars—building meaningful connections, fostering teamwork, and confidently owning prescriptive authority—eye care professionals can provide a patient journey that satisfies and inspires trust and loyalty.