Make It Kickass

Explore a world of community building and event success with our season 3 recap! From strategic planning to seamless execution, discover the interconnected tales of triumph in three key themes: strategy, process, and experience. We'll recap:the importance of authentic connections, curiosity, and intentional storytelling in event planning. the treasure trove of takeaways and wisdom from our guests this season to revolutionize your approach to event hostingKey Topics and Takeaways00:01 - Recapping Themes in Make It KickassWe had incredible guests this season and were amazed to find that even though they hadn't spoken to each other, they connected on similar stories. We covered three major topics throughout the season: strategy, process, and experience. 15:47 - Meaningful Event Experiences Throughout the season we spoke to our guests about creating meaningful experiences for our attendees. We emphasized making sure attendees feel seen and heard, and setting expectations through communication. We also discussed applying a ‘lazy attitude' to event production and how it can help reduce friction for attendees. Lastly, we discussed how technology can often get in the way, but emphasized that the goal is to design experiences that allow people to connect with each other on a human level.31:59 - Storytelling's Power in Event ProductionWe discussed the importance of being conscious and intentional with the stories we tell and how this can create meaningful experiences for our attendees. We explored how we, as event producers, can craft the event story for our attendees and how this can help them connect with each other. Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.See you in season 4!This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

We discuss the practical storytelling insights drawn from our conversation with experienced storyteller Mike Pacchione. We chat about striking the right balance in narrative details and the tangible impact of shared language in storytelling.Key Topics and Takeaways01:17 - Exploring the Power of StorytellingWhen can details in a story become a red flag? We explore the line between providing enough detail to establish trust in the storyteller, and offering too much detail and creating distrust. 14:36 - Storytelling's Power in Shared LanguageWe explore how storytelling can be used to connect with people but can also be used to manipulate them

What is the secret to delivering an unforgettable talk? That's what we're unpacking in our latest episode with Mike Pacchione. We get into the nuances of storytelling, differentiating between narratives and stories, and exploring how the right structure married with vivid details can paint vibrant pictures in the minds of the listeners that they'll remember for years to come.Guest BioMike Pacchione is an international speaker and speech coach who specializes in helping executives, athletes and entrepreneurs deliver smart and engaging messages to audiences of all sizes. Among his client list are James Clear, Laura Belgray, Don Miller, Amy Porterfield, Pat Flynn, Scott Hamilton, and more than 10,000 employees from companies like Apple, Google and Nike. Connect with Mike at his website bestspeech.co!Key Topics and Takeaways00:07 - Tell Better Stories With a Speech CoachWe sit down with Mike Pacchione to discuss tension, editing, and detail to tell better stories and build better talks.10:23 - The Importance of Storytelling in CommunicationWe discuss storytelling vs narratives, storytelling's power to build communities and Mike's journey into speaking with ADHD.27:51 - Leveraging Storytelling for Effective PresentationsEmphasizing relatable stories over remarkable ones, storytelling to create connections, and the vulnerability of sharing your story.41:07 - Best Speech Coaching and FreebiesTips on public speaking, storytelling, and engaging an audience.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Additional ResourcesConnect with Mike at his website bestspeech.co!Check out the Best Speech Podcast with Mike PacchioneNext episode: Exploring the Power and Influence of StorytellingThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

We reflect on our conversation with Jordan Hayles and discuss making events inclusive and personally resonant while challenging conventional event planning norms. How do we strike a balance between structure and personal discovery, within a welcoming atmosphere?Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Key Topics and Takeaways02:07 - Conference Impact, Transformation and ExplorationWe follow up on our interview with Jordan Hales, discussing how to make sure attendees leave an event transformed. We emphasize the importance of considering the full humanity of attendees and how to create moments of inclusiveness that remind us of our shared humanity. 10:57 - Creating Inclusive Event SpacesHow do we make events welcoming and inclusive for attendees, and how do we foster a sense of safety and freedom for participation? We look at providing structure and guidance without forcing engagement, and how to create an atmosphere that encourages people to take risks. 22:32 - The Cultural Significance of Dance We explore the significance of dance in indigenous communities and how it has been lost in modern American culture. We discuss the importance of allowing people to express themselves through dance, and how movement and dance can embody every emotion.Additional ResourcesWant to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here. Next episode: Fine-Tuning the Art of Storytelling with Mike PacchioneThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Get ready to move and groove with Jordan Hayles! In our chat with Jordan, she passionately shares her journey to becoming a dance ambassador, and the power she believes movement holds in connecting people. She gives us insight into how she incorporates movement into conferences, bringing energy, engagement, and excitement to the event. You'll learn about her unique ability to fill people's hearts with music and dance and how it helps bring out the best in everyone.Guest BioJordan Hayles is a multidisciplinary artist who works as a host & emcee of forward-thinking conferences online & across the globe through dance. She calls herself a Dance Ambassador to the World, and encourages movement in the most ordinary and extraordinary ways … in places where movement is easily forgotten or unexpected like work and conferences!Find out more about Jordan's work at jordanhayles.comKey Topics and Takeaways09:15 - Movement Creating ConnectionJordan Hayles shares her philosophy that denying movement denies life. We discuss how movement unlocks something in the human spirit and how the collective energy of a group contributes to the overall event experience. 23:20 - Collective ExpressionJordan shares an epiphany about how the audience in an event can be part of a collective without without physical presence, and how the power of the music and choreography can be seen from a different perspective. 30:24 - Music and ConnectionJordan shares her experience as a musician and the spiritual connection she has with music. She speaks to the power of traveling with music, finding joy in different genres of music and fruits, and the importance of bringing humanity to events through music, movement, and storytelling. We explore how music, movement, and storytelling can create a deep connection between people and how Jordan facilitates exchange between people by helping them let their guard down and explore their own expression.Additional ResourcesWork with Jordan!Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here. Next episode: Making space for dancing and connection at eventsThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

After our conversation with master improviser Gary Hirsch we sit down to discuss our biggest takeaways and how we can use that to create better community experiences. Some of the topics we touch on this episode:how event dynamics have dramatically shifted in the post-pandemic world how evolving priorities have affected interaction with events and how that is shaping event logisticshow online events have paved the way for synchronous social engagement, a feature often missing in traditional in-person eventsKey Topics and Takeaways11:32 - Leadership Failures and Ignoring Community Impact We talk about the problem of seeing people as numbers rather than unique individuals. We share a real example where an event organizer didn't think about the audience and added an interview with a political candidate that didn't fit the event's theme, causing a bad experience for everyone.20:18 - Introverts, Networking, and the Importance of Acknowledgment and Connection at EventsHow are introverts coping with events nowadays? We address the challenges introverts encounter during networking and talk through some tools and conversation starters to use. We also highlight the advantages of creating relaxed opportunities for attendees to connect without overcomplicating things.25:45 - The Changing Landscape of EventsWe discuss how people's expectations are evolving as people re-invest in live experiences to rekindle a sense of connection and excitement in their lives. The key message here is the importance of adapting to these shifts, whether you're an event organizer or an attendee, to create more meaningful and fulfilling experiences.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Next episode: Dance and Connection in Community with Jordan HaylesThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Have you ever imagined improvisation and business events going hand in hand? Our latest conversation with renowned artist and improv veteran, Gary Hirsch, will make you think again. We uncover the magic of improv in transforming your typical event into a dynamic, interactive, and co-created experience that is not only engaging but also profitable.We reflect back on how the pandemic affected event engagement and share invaluable lessons learned on how to leverage psychology and improvisation to make your virtual events unforgettable.Plus: common pitfalls and how to achieve a balance between the presenter, the content, and the audience. Guest BioGary is the co-founder of On Your Feet, a creative training and facilitation consultancy that uses the art form of improvisation to help clients such as Apple, Nike, Google, and others create, relate and communicate…all while having a ridiculously good time. He is also a renowned artist, illustrator, and muralist with public works featured in numerous U.S. and international cities. Check out more of Gary's incredible work with improv at On Your Feet.Key Topics and Takeaways00:07 - Improv in Business and EventsExplore how improv can be used to create something unexpected, surprising and memorable with other people in the events world. Gary, a renowned artist, illustrator, and muralist, has over 20 years of teaching and improv experience. We explore how to get people to connect with each other and learn through doing, instead of just pushing information into the attendees' brains. Finally, Gary talks about how co-creation and collaboration can be used in events to bridge the gap between people and make an impact.14:03 - Pandemic's Impact on Virtual EventsHow to use the science of psychology and improvisation to create meaningful experiences even in a virtual setting as the event industry still comes back from an all virtual world. We explore the pros and cons of virtual settings and how to apply the lessons we've learned from the pandemic.19:28 - Improving Human Connection at EventsWe discuss mistakes people make when planning events, such as overpacking agendas or forgetting to focus on the needs of their audience. Finally, we look at how to think of an event as a triangle, with the presenter, content, and audience at each apex.27:26 - Creating Interstitial Experiences in EventsCreate more humanity in events by creating structures that allow for these moments to emerge and for people to have freedom of choice. We discuss the potential of programming time for participants to rotate around the room to connect with speakers and discuss the possibilities that can arise from letting go of some control.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Additional ResourcesCheck out more of Gary's incredible work with improv at On Your Feet.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here. Next episode: Shifting Priorities and Event EngagementThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In this follow-up to our discussion with Brian Richards, we tackle the critical balance between efficiency and simplicity in event technology. Brian's 'lazy' approach to tech is a fantastic way to achieve efficiency and gain maximum impact from your efforts. We discuss the value of simplicity in maximizing the attendee experience and the benefits of having a minimum viable system to avoid over-reliance on technology.Plus: marketing in driving event attendance, the role of swag in creating positive impacts, and the balance between educational content and relationship building. Key Topics and Takeaways03:07 - Simplicity and Efficiency in Event TechnologyWe discuss keeping production processes and programming as simple as possible and how this approach allows for the highest impact on attendees and that efficiency is the key. We also talk about Brian's "lazy" approach can benefit us by optimizing for the right goal and not just to do more.15:55 - Changing Event Preferences for Learning/NetworkingWe consider how those looking for content may be more likely to attend online events while those looking for networking opportunities may be more likely to attend in-person events. We consider how to create something that meets the needs of both types of attendees and explore a study that found that people prefer online or in-person events based on what they are looking to gain from the experience.20:17 - Considerations for Planning Virtual EventsUnderstanding the goals of event attendees when deciding whether to host an online or in-person event. The format of the event should be determined by what the highest priority is and what format will best suit that goal. Social media and streaming services have impacted the perception of events, and this has pressured organizers to provide quality content and resources. It is important to avoid the temptation to do too much in a virtual event.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Next episode: The Improv Advantage: Crafting Memorable Experiences for your AudienceThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

We welcome event production expert Brian Richards, who brings over 15 years of experience. Brian shares insights on maximizing virtual event production by understanding systems and breaking them down. He discusses his journey in virtual events and the two essential elements for success. We also discuss trends in event sponsorships influenced by the pandemic and a glimpse into the future of the events industry.Guest BioBrian Richards is an event producer and web developer at WPSessions and has been involved in events for 15 years. His speciality is currently in stellar virtual event production for his own conferences as well as others. Brian helped many clients pivot to virtual events during the pandemic and organizes WordSesh and WooSesh, two entirely virtual conferences for WordPress and WooCommerce professionals.Learn more about Brian's work at WPSessions.comKey Topics and Takeaways01:45 - Maximizing Virtual Event ProductionWe start the episode with Brian sharing insights on best practices for virtual events, navigating the pivot to virtual events, and two essential elements for a good event.11:56 - Shift in Sponsor Trends in EventsBrian shares his thoughts on the future of the events industry, and how sponsors have shifted strategies due to the pandemic.19:00 - Hybrid EventsWe talk about hybrid events and explore the difficulties of providing an equitable experience for both audiences, cost, effort, and warning signs.30:48 - Using Technology in Event PlanningBrian discusses tech tools for virtual events, audience engagement, accessibility, data collection, and event software.36:47 - Simplified Registration and Engaging Virtual EventsBrian talks email authentication, pre-recording talks, and having an outcome in mind to ensure event success.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Additional ResourcesLearn more about Brian's work at WPSessions.comWant to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here. Next episode: Less is more: Streamlining event techThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

We get into the nitty-gritty of community building and inclusion, the art of event registration and explore making the most of technology while keeping things personal. As we reflect on our conversation with Jedd Chang, we get into the balancing act of using technology that helps events run efficiently while not taking away from the human experience and opportunities for connection.Key Topics and Takeaways01:25 - Creating Engaging Events With Lasting ImpactWe explore the importance of creating events that focus on building community and providing a sense of inclusion for attendees. We look back at our conversation with Jedd Chang and the World Domination Summit. 10:41 - Human Connection in Event RegistrationWe discuss the importance of making events more personable and creating a sense of connection with attendees during the registration process. We look at how technology can be used to improve the registration process while still keeping the human element. 19:08 - Attendee CommunicationsWe examine how providing a personalized experience for attendees can help them feel seen and heard and we explore how small touches can help attendees feel welcomed and create a more meaningful event experience.24:09 - Effective Attendee Communication Throughout EventsProviding communication to attendees prior to, during, and after the event is important. Giving information ahead of time can help staff, attendees, and create trust that the event is happening. Logistical information can help attendees feel prepared and taken care of. Continuing communication during the event, particularly with changes or updates, is essential to help attendees stay informed.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Next episode: Mastering Virtual Events with Brian RichardsThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

This week we sit down with Jedd Chang to explore successful events, emphasizing effective attendee communication and the power of a well-managed experience. Drawing from his firsthand experiences including at the World Domination Summit, Jedd walks us through elevating the front-of-house experience while exposing common customer service pitfalls in the industry. We also dive into the concept of 'surprise and delight' within event experiences. Even small, purposeful actions can inject genuine joy into attendees' journeys, and add to the overall experience. "A good attendee experience is making sure that all attendees are seen and heard and feel valued." - Jedd ChangGuest BioJedd is a freelance event producer with expertise on the attendee experience and general event support. Jedd Chang and his wife, Michelle, have been digital nomads since before it was cool, and he has a diverse background of experiences, all rooted in serving communities of all shapes and forms. You can learn more about Jedd and his work at his website jeddchang.comKey Topics and Takeaways02:19 - What makes a good attendee experience?Jedd started in the event industry as a volunteer at World Domination Summit (WDS). He was eventually brought on to the team and shares how volunteering is a great way to get your foot in the door. He talks about his experience with attendees and how he's passionate about creating a great experience for them. He reflects on his role in events and what he believes makes for a great attendee experience.16:46 - Common mistakes in attendee customer serviceCustomer service when it comes to the attendee experience can't be ignored. Jedd shares his insights on the importance of being accessible to attendees, communicating clearly and offering a human connection. He also addresses the common mistakes made in the event industry when it comes to customer service.24:22 - Surprise and DelightWe discuss how surprise and delight can be used to make the attendee experience more meaningful. Jedd shares his experience at WDS and how intentional choices and actions, whether big or small, can bring joy to attendees. We also discuss how focusing on attendee experience can make the event team's job easier.37:24 - Are you an events person?Jedd shares his advice on how to break into the industry, such as volunteering and attending events. He also shares how even seemingly random experiences can be useful in the event industry.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Additional ResourcesLearn more about Jedd and his work here.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here. Next episode: Balancing technology with the human event experienceThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

What does it take to manage a successful event? How can you maintain your composure and treat everyone involved with respect? In this episode we reflect on our conversation with Rachel Coddington and we talk through the process of assigning roles and responsibilities, fostering a supportive environment, and keeping the gears of productivity and responsiveness moving in a team.Key Topics and Takeaways01:22 - Team Productivity and ResponsivenessWe reflect on our conversation with Rachel Coddington and how she crafts a team structure so everyone knows their role and has the support they need. We explore the insight we gained from Rachel and our own experiences of working with her and managing large events. 14:10 - Managing Events With Composure and RespectWe talk through the importance of maintaining composure in front of the attendees, treating all members of your event team well and respecting the time, energy, and expertise of vendors with clear communication.19:11 - Vendor and Volunteer RelationshipsWe examine the idea of anti-human versus pro-human dynamics, and how this impacts the event experience. Maintaining strong relationships with vendors is important, and we touch on the power dynamics of client-vendor relationships.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Next episode: Surprising and delighting audiences with Jedd ChangThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

If you've ever wondered about the inner workings of events like XOXO, World Domination Summit, Sneaker Week, and the One Motorcycle Show, you're in for a treat. Our guest this week, Rachel Coddington, shares the deets on how small teams can manage such large events and handle controversies with grace and poise.Guest BioRachel Coddington currently works alongside the vibrant minds at Instrument, creating more meaningful experiences across disciplines and skill levels. Her passion lies in formatting moments of togetherness to be accessible and inclusive- which frequently means integrating technology with a more thoughtful lens. She has spent the last 10 years creating and managing events, both independently—XOXO, World Domination Summit, Sneaker Week PDX, One Motorcycle Show—and through Design Week Portland as their Managing Director. She prides herself on creating seamless, entertaining, incendiary events with enthusiasm, skill and experience. Key Topics and Takeaways0:03:58 - Event Curation and Experiential DesignRachel touches on two key aspects of event planning and curation. First, she emphasizes the importance of supporting event curators by taking care of logistical details, such as speaker arrangements and accommodations, to allow them to focus on content and experience creation. Second, Rachel underscores the significance of deeply understanding event attendees. This involves not only their interests but also their physical, social, and psychological needs, such as catering to introverts, individuals with social anxiety, and parents with children.0:17:50 - Security and Inclusion at EventsWe talk about XOXO's response to an online harassments campaign targeting one of their speakers. Rachel walks us through the security measures put in place, including the identification of key individuals and potential threats. We also look at extra steps events can take to create space for attendees when an event touches on difficult topics.0:33:28 - Managing an event team with honesty and empathyRachel shares how she strikes a balance between empathy and reality when managing an event team within a large event agency like Instrument. How do we show compassion for a situation and provide what is feasible while being truthful about the company's needs? We also discuss the pros and cons of working for an agency, vs being an independent event producer.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Next episode: Building and leading strong event teamsThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

What separates a community from an audience? How about the role of in-person events in fostering rich, meaningful connections? Inspired by our enlightening conversation with Emily Thompson, co-founder of Being Boss, we try to answer these questions and more. It's all about building a community that's more than just about content consumption or product purchasing.Key Topics and Takeaways0:02:02 - Building and Maintaining a Thriving CommunityWe talk through the difference between a community and an audience and the importance of not getting in your own community's way. If members don't communicate with each other and build relationships without the leader's presence, it's probably not a community. 0:08:11 - In-Person Events and Community BuildingWe explore how creating a sense of low stakes can help foster relationships, and how Emily and Kathleen of Being Boss organically created a community by sharing conversations through podcasting. We consider leadership vs being a member of a community, and how events can provide insight into the impact of the work being done. We also look at the differences between in-person and virtual events, and how virtual events can open up geographical access to community members.0:21:28 - Online Interactions' Impact on in-Person EventsWe consider the impact of self-editing online and its relation to meeting people in person. How have the younger generations grown up with the presence of social media and how does that affect the value of in-person meetings? We explore how the future of work will shape our engagement with each other and the role of safety and vulnerability. Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Next episode: Intentional Event Design with Rachel CoddingtonThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

We're thrilled to welcome a true powerhouse of online community building, Emily Thompson, onto Make it Kickass. As the co-founder and host of Being Boss and the CEO of Almanac Supply Company, Emily has mastered the art of taking online connections into the tangible world. Join us as we journey with Emily, from her first real-world vacation with her audience in New Orleans to the wealth of lessons learned from hosting events.Guest BioEmily Thompson is the co-founder and host of Being Boss, a resource, community, and podcast for creative entrepreneurs with over 12 million downloads, and founder and CEO of Almanac Supply Co., a retail brand that makes and curates products that help people connect with nature. For over a decade Emily has worked closely with creatives to help them make money doing work they love, with a focus on building online business models and growing creative businesses. She's also the co-author of Being Boss: Take Control of Your Work and Live Life on Your Own Terms.Find Being Boss wherever you listen to podcasts.Key Topics and Takeaways0:12:08 - Lessons Learned From Hosting Events The ups and downs of hosting events and how they can help you understand the impact of your content and business. 0:17:42 - The difference between an audience and a communityWe discuss Emily's definition of a community and how to build a sustainable, real community.0:21:50 - When and how to us in-person events vs. online events Emily underscores the value of both online and offline interactions, highlighting their unique strengths and how they can complement each other in building meaningful relationships and communities.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Additional ResourcesFind Being Boss wherever you listen to podcasts.Check out Almanac Supply Co.Next episode: Cultivating Communities that WorkThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

We had a fantastic chat with Breanne Dyck of Visionary CEO Academy in which we unpacked her dynamic teaching style and the profound impact it has on her audience when delivered live and in-person. Brianne's infectious energy and distinct vibe are game-changers that turn presentations from polished performances into more human, relatable experiences - underlining the importance of genuine human connection in our interactions and bringing the 'human' back into presentations.We also delve into the often overlooked, yet integral element of fun in business and events. From our toolkit that made it to Breanne and Jill's annual retreat, to exploring ways of creating shared experiences that trigger all five senses, we discuss how fun can be the secret ingredient to strengthen connections within distributed teams. Additionally, we dive into the crucial role of understanding our audience's context in making any event more engaging, entertaining, and fun. Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Key Topics and Takeaways0:03:30 - Creating content for the audience, not the hostIn this section, we raise the question of how to balance the desire for good production and a top-notch experience with the human element. We highlight the gap between what people say they want and what they actually want and meeting audience expectations.0:16:40 - Understanding Audience Context for Creating Fun The context of who you're entertaining can shape what is fun for them. We look at how different communities have different definitions of fun, and how it's important to do research and understand what would surprise and delight them. We discuss the importance of asking the group what they think is fun and bringing in elements that can bring fun into the event.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Next episode: Fostering Genuine Connections for a Thriving Online Community with Emily ThompsonThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Have you ever wondered how innovators use live training sessions to build deeper connections with their audience? In a candid chat with Breanne Dyck, co-founder of Visionary CEO Academy, we learn how she uses live trainings not only to connect authentically but also as a powerful lead generation tool. Drawing from Breanne's personal experience in higher education, we explore the concept of an "imperfect approach" that Visionary CEO Academy swears by. You'll find out how this methodology allows them to navigate unfamiliar situations, creating optimal outcomes for everyone involved, and how it can inspire your audience to do the same.We also discuss strategies to elevate your virtual retreats - transitioning in and out of the experience, creating a sense of space, place and community, and even the use of swag to enhance the whole experience. So, join us for an episode packed with unique strategies and insights that could revolutionize your business approach."It's so important that we make those human connections, and we show up as humans with other humans to create that trust and that rapport." -Breanne Dyck Guest BioBreanne Dyck is the co-founder of Visionary CEO Academy a “coach-sulting” firm where she along with her partner Jill Joevenazzo help business owners build sustainable businesses, get better results, and regain work-life balance. Her goal is to help entrepreneurs create the company they've always dreamed of. Learn more about the Visionary CEO Academy here.Learn more about how to bring your community together with purpose at geteventlab.com Key Topics and Takeaways0:00:07 - Live Trainings and Building Connections Breanne Dick, co-founder of Visionary CEO Academy, speaks about how live trainings can be used as a lead generation tool to help connect with people and serve them better. She explains how these trainings allow her to show up in a more real way and create content that can be repurposed afterwards. Breanne also shares how these live trainings help her connect with potential and existing clients, by disarming the perception that she is intimidating and inspiring them to take action.0:12:23 - Imperfection in Business and Client Relationships We explore how to make the most of unfamiliar situations and how to approach conversations and situations in order to create the best possible outcome for the people involved. We also hear how the team at Visionary CEO Academy uses an "imperfect approach" to their work and how this influences their clients' and audiences' ability to do the same. Finally, Breanne shares a story of how she used an imperfect approach to her work in higher education and how this resulted in almost a hundred percent completion rate in her program.0:22:10 - Teaching and Creating Effective Virtual EventsBreanne Dick speaks about the power of experiential learning and how it can be applied to teaching. She shares her personal experience of creating an online course and how she came to the realization that it wasn't about what she wanted to teach, but what she wanted her students to learn. She emphasizes the importance of giving students the time to do the work, rather than focusing on what can be told to them. Breanne also shares how this has changed the way she runs larger events and encourages others to get their students to do the work first before explaining why it was important.0:29:56 - Creating a Virtual Retreat Experience We discuss how to create a virtual event that feels like a retreat. We share ideas on how to bring participants out of their day-to-day and the importance of creating a sense of space and place. We go over the importance of transitioning in and out of the virtual...

In response to their conversation with Tara McMullin, Isaac and Nessa jump deeper into the human approach to work and event planning. From the importance of context and personal experiences to the need for a more qualitative measurement of success, they discuss how brands and events can adapt and thrive in a rapidly changing world. Learn how a simple conversation can provide more valuable feedback than anonymous forms, and how community event planning can create memorable, impactful experiences. Key Topics and Takeaways0:03:34 - Healthy Communities Through Engagement and Support We reflect on the conversation we had with Tara McMullin in the last episode and talk about self-reflection and how it informs the way we relate to and identify with others. We discuss the concept of community, and how it's built on mutual support and understanding. We explore the idea of taking someone's writing and engaging with it as a valid sense of community, and how this idea relates to the future of work. We also share some of the books that we've read and make recommendations for our listeners.0:09:40 - Social Media Shifts and Pro-Human EventsWe explore how the use of social media has changed the way people interact online. We discuss how people are becoming more aware of the effects that social media platforms have on our psyche and how people are becoming more skeptical and strict about how and where they engage. We also talk about how this shift is affecting event marketing and how brands find people online. Finally, we examine how events can support a more pro-human community, workplace and culture.0:18:06 - The Importance of a Pro-Human Approach We investigate the importance of a human approach to our work and how we can create deeper connections with our clients and audiences. We look at context and how our personal and social experiences are influencing our decisions. We also look at the need to measure success beyond just numbers, and the importance of qualitative data in understanding our audience. We discuss how brands and events need to adapt to changing contexts in order to be successful. Finally, we explore how having conversations with attendees can give us more valuable feedback than anonymous forms.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Additional ResourcesArticle: Why are Big Brands Leaving Social Media and Reinvesting in PR Article: Why your Favorite Brands Might be Taking a Social Media BreakArticle: The Future of Social Media is a Lot Less SocialWant to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here. Next episode: Crafting an Authentic Learning Experience with Breanne Dyck of Visionary CEO AcademyThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

How do we honor our humanness when engaging with others, especially in an increasingly anti-human landscape? Join us as we welcome Tara McMullin, a renowned writer, podcaster, and producer who has spent over a decade investigating the future of work. Tara shares her evolving perspectives on work, business, and how she navigates this complex landscape through her writing. From the challenges of leading an online community to reimagining community in a digital age, Tara offers valuable insights on fostering connection in today's world. Guest BioTara McMullin is a writer, podcaster, and producer who has dedicated her career to exploring the future of work. With a wealth of experience spanning over 14 years, Tara has become a go-to resource for coaches, influencers, educators, and professionals in various fields. Her book, "What Works? A Comprehensive Framework to Change the Way We Approach Goal Setting," offers valuable insights and strategies for achieving success in the rapidly changing business landscape. Tara's expertise extends to hosting the popular podcast "What Works?", where she engages in meaningful conversations about navigating the 21st-century economy while preserving our humanity. Her work has been featured in leading publications, including Fast Company, The Muse, and Quartz.Listen to the What Works Podcast here.Learn more about Tara's work and read her writing here.Key Takeaways00:11:58 Community management and the emotional labor it requires.Discover how the emotional labor involved in moderating online spaces can shape our digital experiences. Tara dives into the crucial yet often overlooked roles of moderation and community management in today's digital landscape. She also opens up about her personal journey, grappling with mental health and a sense of identity, which led to a significant awakening regarding self-care and how she engages with online communities.0:33:23 How do you define community?Tara shares how she finds a sense of community by immersing herself in the work of others, such as reading books, listening to podcasts, and engaging with writers on platforms like Substack. Her goal is to create work that resonates with and serves others, even if it's not through direct interactions like DMs or comments. Community doesn't require a minimum number of interactions or minimum criteria as long as mutual concern exists.00:40:00 “Where am I drawing attention to my human value?”Tara emphasizes the importance of acknowledging the humanness of individuals in online interactions. She discusses the need to move beyond perceiving others as mere users or avatars and instead engage with them on a deeper level. By embracing our shared humanity, Tara believes we can foster authentic connections that transcend the limitations of platform-centric interactions.Additional ResourcesWhat Works? A Comprehensive Framework to Change the Way We Approach Goal Setting by Tara McMullin: Tara McMullin shows you how to transform the way you set and achieve your goals to create a gentler and more fulfilling way to work toward what you truly want. In the book, you'll explore what's driving your pursuit of “more” (more money, more things, more prestige, etc.), set commitments to help orient your growth, and organize your actions as part of a holistic learning process.Immunity to Change Framework by Robert Keegan...

In this season opener we discuss some hot topics of the events industry in an era of ever-changing rules. We discuss: the rise and “fall” of virtual events, navigating post-pandemic networking events, and the current impact of rising costs on event production. But first, we kick it off with the story of Hopin, the virtual event darling that climbed to a billion dollar valuation during the pandemic…and where it is now.Key Topics and Takeaways0:04:11 - Exploring the Future of Virtual Events: Is virtual really dead? And what happened to Hopin?!We look at the evolving nature of virtual events post-pandemic and the challenges faced by companies like Hopin in adapting to these changes.Hopin, a virtual event platform that gained significant attention and investment during the pandemic, has undergone a major change by selling its events and sessions products to RingCentral, a video conferencing platform.The decline in virtual events and Hopin's changes may lead some to believe that virtual events are dying. However, we argue that virtual events are returning to pre-pandemic levels, rather than completely disappearing.0:12:41 - Awkward in-Person Socializing: Learning how to “people” after COVID-19 The challenges of people relearning how to socialize and behave in public settings can affect attendance at events and the overall event experience. Organizers must adapt to these changing dynamics to ensure successful events. But exactly what responsibility do event producers have here?The social awkwardness is a "nice problem to have" compared to the more extreme and darker side of this problem: increased outbursts, violence, and disruptive behavior in various settings, including on planes. Which can impact the event and travel industry.0:21:39 - Inflation's Impact on Event ProductionInflation is significantly impacting the event production industry, leading to rising costs in various areas, including room rates, labor costs, food, and services. The increase in costs is also affecting the quality of services and products provided by venues and suppliers.Corporate budget cuts and changes in spending priorities are making it challenging for event organizers to rely on companies paying for employee attendance or sponsorship budgets, impacting ticket sales and event revenue.Hybrid events are becoming increasingly unfeasible due to their high costs, and organizers are finding it difficult to balance expenses, particularly for quality hybrid experiences.Creativity and intentional planning are more important than ever in overcoming budget constraints and delivering memorable events despite rising inflation and budget changes.Want to dive deeper? Take our free 30 minute training, Community Event Mastery. Access it here.Additional ResourcesNews article: Hopin, the struggling virtual conference unicorn, sells events and engagement units to RingCentralNext episode: Reimagining Digital Communities with Tara McMullinThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

We answer ALL of the questions about ALL of the things! Do you really need AV? What's a "professional emcee" and why does it matter? Join Isaac and Nessa as they wrap up this season of MiK. Get more at geteventlab.comTimestamps03:25 You're probably obsessed with logistics .. and that's wrong.08:25 What are the resources you already have?09:10 Revenue and budget11:14 What type of conference can your business actually sustain?13:00 What your audience needs AND what your business needs15:31 Know thy audienceKey TakeawaysIt's important to understand your audience. Why? Because events don't just serve businesses, they serve the people attending them. And if you don't understand who those people are, what they value, and how best to serve them, you're not going to be successful. That's why having a solid strategy from the beginning is so important. Once you have a clear strategy in place, all of the questions you have about your audience, goals, and needs can be easily answered and executed. Stop worrying about the logistics and let the strategy guide you.Want to dive deeper? Grab a copy of the tool we use with our clients to answer all the big questions about their event. Go to geteventlab.comSee you next season!This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Isaac and Nessa discuss breaking down stereotypes around marketing and sales, and communicating the value of the event to potential attendees. Get more at geteventlab.comTimestamps 00:00 Intro02:42 Do I have to market when I hate marketing? 05:14 "This is what marketing should look like" 9:00 What are you giving before asking? 11:18 Team bandwidth around marketing 12:36 Recap!Key takeawaysWe've been discussing how to sell conference tickets without being annoying. The key is to have a strong marketing strategy that communicates the value of the event to potential attendees. Marketing should be active and ongoing, rather than passive. By understanding the needs of your audience and communicating value effectively, you can make it easy for them to decide to attend your event.If you want to explore even more, visit geteventlab.com and nab a free copy of the questionnaire our clients use to set strategy to their ideas. Next episode: The season finale!This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

This season we're tackling the hot questions we get asked ask conference producers. Today, the one question we have a lot of spicy takes on: Do I have to pay speakers? Get more at geteventlab.comTimestamps00:00 Intro02:21 What do you really want to know? 03:16 If you're asking this, you should probably worry about your budget more. 05:42 Do you have this resource management issue? 08:34 Exploitation via "exposure" capitalism12:08 What can you offer your speakers? 14:22 What do they need? (Some examples from our past work)18:07 The speaker selection process and recap!Key takeawaysThe real questions underlying the question of speaker fees are budget concerns. Proper budgeting, setting compensation packages, and using the speaker selection process in a way that is aware of your goals, your audience's goals, and your budget. If you want to explore even more, visit geteventlab.com and nab a free copy of the questionnaire our clients use to do the foundational strategy work for their conferences. Learn more at geteventlab.com Next episode: How do I host a free conference?This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Is a free conference creating a negative perception of worth? If it's free, will they come? Isaac and Nessa discuss an online event FAQ. Get more at geteventlab.comTimestamps00:00 Intro02:39 What are people actually asking? 04:24 Have you even defined your event's value?05:22 Quality over quantity and vanity metrics 07:55 The marketing strategy! 08:59 The perception of value from audience to audience 14:34 Just because it's free doesn't mean you don't have a ticket to sell.18:00 Recap!Key takeawaysThe question is, should my event be free? What people are usually asking is whether the event is actually worth what they're charging for it. Work through those doubts by looking at what outcomes you're delivering and what value you're creating for your audience. Then make a calculated and informed decision on what, if anything, you should be charging for your event.If you're obsessing over ticket price, you're doing it wrong. Start working out what your audience actually wants from an event. Learn more at geteventlab.com Next episode: How do you sell tickets without being annoying?This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Should my conference be hybrid? It's the new normal, but people are worried about the expense of producing a hybrid conference now that we can go back to in-person. Is that really the right thing to do? Isaac and Nessa get into it on this episode. Get more at geteventlab.comTimestamps00:00 Intro02:12 Do we "have to" do hybrid events now? 05:00 Is the industry abandoning accessibility? 10:57 Tweet mentioned in today's episode: @Tarja_pk on Twitter 12:26 Does every event need to be in person? 16:19 We've been building communities online for over 30 years, why is everyone acting brand new when it comes to events? (aka a tangent about LiveJournal)24:48 Recap!Key takeawaysShould my conference be hybrid? It's the new normal, but people are worried about the expense of producing a hybrid conference. They want to go back to what's easy. But the ways that we can really embrace these audiences and serve them better are by first understanding them, designing an experience that is inclusive, and using a mindset toward accessibility. Finally, figuring out not just how you can jump on the bandwagon for whatever event trends are happening, but how you can really create something that is best catered to you and to your audience's needs.If you want to explore even more, visit geteventlab.com and nab a free copy of the questionnaire our clients use to set the foundation for incredible events, right from the start. Learn more at geteventlab.com Next episode: Can I really get conference speakers for free?This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Companies sponsor events all the time but, how do sponsorships actually work? And, how do you convince strangers to give you money? Isaac and Nessa open the doors behind sponsorships and how to create a compelling offer sponsors will love. Get more at geteventlab.comTimestamps00:00 Intro02:20 What do people actually want to know when they ask us this question? 06:20 The actual problem. 07:47 You probably already know your best sponsors. 09:34 Are you asking without having something to give? 13:46 Tips for approaching sponsorship development 20:43 Recap!Key takeawaysSponsorships are about relationship building: what can you offer that supports the sponsor's goals while creating a better attendee experience?Not all sponsors are good sponsors, be judicious with who you work with. Who aligns most with your vision and values?You probably already know people who are either sponsor material or who would be happy to connect you to someone who is. Most sponsorships happen with people and connections you already have. Don't go into a sponsorship conversation without doing your research.The main questions we get asked about sponsorship are how to get sponsors for an event and how to make a sponsorship deck. The underlying questions that feed into this are how much money do we need to support the event, and what do sponsors actually want from our audience? We can avoid this line of questioning by understanding the goals of the sponsors and how we can offer value to them that doesn't sacrifice the attendee experience. This will help us solicit the right kinds of asks from the right sponsors.If you want to explore even more, visit geteventlab.com and nab a free copy of the questionnaire our clients use to define the best sponsorship strategy for them. Learn more at geteventlab.com Next episode: Should my conference be hybrid?This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

When planning a conference, how do you get people to attend? And how do you keep production costs down? Is the answer in picking the right location? Get more at geteventlab.comTimestamps00:00 Intro02:40 Does a location sell tickets? 07:22 Budget considerations outside of venue09:56 Virtual vs in person location 13:15 How do we make the right location decision?17:34 Recap! Key takeawaysunderstand the audience: Who are they? What do they prioritize? What is their financial capacity to travel?understand the totality of the costs: a location isn't just the venue. What about travel, lodging and food costs?location should play a supporting role in your marketing efforts, not the major starring role. After the pandemic, people are very much in a place of relearning how to socialize with each other in person. Your choice of location should be influenced by that.When planning a conference, the key to success is understanding your audience and what they value. If you can figure out who you want to attend and what they prioritize, you're well on your way to delivering a great event.Stop worrying about small things and gimmicks and start working out what your audience actually wants from an event. Learn more at geteventlab.com Next episode: How do I get sponsors? This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Isaac and Nessa confront the mental blocks around pricing and how to get the feelings out of the way so you price your event tickets right the first time. Get more at geteventlab.comTimestamps00:00 Intro01:06 Today's FAQ and what people actually want to know 03:34 Managing feelings around reputation and money fears 05:30 Unclear marketing strategy = unclear pricing decisions07:56 Reframing "marketing" and erasing that stereotype you have in mind 09:44 What do people want from this experience? Know your audience. 14:39 A recent personal experience with pricing for a specific audience in mind17:03 Recap!Key takeawaysTo price a conference strategically, understand your audience and the outcomes they need to achieve. Know your audience! What value are you delivering to the audience and how does this event serve those needs?How does your audience perceive value? What is most important to them?These questions should inform your content which will term turn your marketing efforts into a conversation communicating values and not a hard sell.The question of how much to charge for a conference ticket is really about the value of the conference to the attendees. To price tickets fairly, consider the outcomes attendees want and how they perceive the value of the conference. Also consider demographics like where attendees are located and what they can afford. Marketing should communicate the value of the conference clearly to potential attendees.Figure out how much your conference ticket could be worth using a tool we regularly use with our clients: geteventlab.com Next episode: What city should I host my conference in? This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

How do you even begin organizing and hosting a conference? Where's the checklist or to-do lists to get it done? Isaac and Nessa dive into another frequently asked question in this week's episode! Get more at geteventlab.comTimestamps00:00 Intro01:58 Today's FAQ and what people are actually trying to find out: where are the #hacks? 07:34 Our solutions to the actual problem: strategy!11:07 Stay in your lane and zones of excellence 11:40 Get it out of your head13:59 RecapKey takeawaysThere's no one-size fits all approach to organizing a conference. What you need starts from your goals and then builds from there.The logistics is actually the easiest part if you've done your deep dive strategy work first.You don't have to DIY it all yourself! Stick to your zones of excellence and bring in help that can fill in the gaps.Write things down! The problems you keep in your head are probably not as complicated as you think.Go to geteventlab.com and start working on how to make the best decisions for your event from the very start: geteventlab.com Next episode: How much should a conference ticket cost? This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Which event platform should I use?What's the best online event platform to host a conference? With the pandemic the market for event tech has exploded with an overwhelming amount of choices. Isaac and Nessa reveal the choice isn't that hard, if you know what to look for. Get more at geteventlab.comTimestamps00:00 Intro01:21 Today's FAQ and what clients are actually trying to find out with this question. 04:49 Shiny Object Syndrome and selling the box instead of the product. 12:50 How do we solve this decision paralysis problem? 18:20 Recap!Key takeawaysThere is no one platform to rule them all. (We wish there was.)The audience cares way more about the quality of your content than what platform you're hosting it on. You can pull off an amazing event with the simplest tools imaginable, developing quality content is where the gold is!Every event is different, the right platform for you depends on the needs of your audience and the content you're presenting.Go to geteventlab.com to grab the worksheet our clients use to build up their programming strategy, choose the best platform for their events and more: geteventlab.com Next episode: How do I organize a conference?This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

How do I get a big name speaker at my conference?Big name conference speakers, are they worth the big price tag they come with? Join Isaac and Nessa as they discuss why that $20k speaking fee does NOT mean what you think it does. Learn more at geteventlab.comTimestamps00:00 Intro01:44 Today's question and what people are actually asking02:42 The real problem is insecurity.07:38 Solve it with strategy.10:34 The results of having a "big name speaker" for the smaller conference host 14:56 Recap Key takeawaysCelebrity speakers may get more bodies in a room, (and big emphasis on MAY) but… that's about it.A celebrity speaker is not a marketing strategy and they won't sell your event for you. Get your marketing strategy in order!You'll get people to come back year after year by giving them well thought out, targeted content that serves their needs.If the content strategy of your conference sucks, there is no celebrity on earth that can save it.The question we started with was how to get a big name speaker for a conference. What people really want to know is how to sell tickets and impress people. We focus on marketing and program strategy to help leaders understand what their audience wants and needs. From there, you can identify the right people to be involved in your program and make sure you're delivering on that strategy authentically.Go to geteventlab.com to grab a free copy of the tool we use with our clients to help them build strong content strategies that keep attendees coming back: geteventlab.com Next episode: What platform should I host my event on?This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

How much does it cost to host a conference?How much does it really cost to host a conference? Isaac and Nessa explore what people are actually asking and how trying to host “a conference” instead of your conference is holding you back! Learn more about us at geteventlab.comTimestamps00:00 Intro: Welcome to season 2!01:52 How much does it cost to put on a conference? 02:25 What people are actually asking?03:34 What's the actual problem?12:23 How do we solve it?Key takeawaysWhen people ask about conference costs, they usually are most concerned about logistics. BUT the logistics of a conference, like AV and catering, are in fact, the easiest to deal with!There's a big difference between “a conference” and your conference! You don't need the budget of a multi billion dollar company if you set a clear event strategy and goals in place. When you define the conference that works for your business and your goals, the conference budget molds itself to your business, not the other way around.Don't forget to look around yourself: What's the makeup of your business and what are the resources you have at your disposal right now?Grab a copy of the tool we use with our clients to help them answer all these questions and more: Go to geteventlab.com and get it for free.Next episode: How do I get a big name speaker at my conference?Episode edited by Justin BottTranscript via DescriptThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

It's our birthday! In today's episode we dive into the history of KC, how it was born, how we got here and where we're goingTimestamps to relevant points within the episode:00:00 Intro01:46 Isaac experiences 2 very impactful events07:29 From freelance to a "real business"12:33 Nessa and Isaac share their favorite memories so far20:49 TL;DL episode recapIf you found this episode helpful, please share it!Visit our website at kickassconf.comFollow us on LinkedInNext Episode: Why do so many conferences still only have white male speakers on their line ups? Nessa and Isaac address the controversy and discuss how creating an inclusive lineup isn't just simple, but non-negotiable.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

The Code of Conduct is more than just a terms of service. They help your attendees feel safe. They help you know how to address potential issues. So what happens when something actually goes wrong?Timestamps to relevant points within the episode:00:00 Intro00:49 Where do Codes of Conduct come from?05:16 Three components of a good Code of Conduct12:07 What should you actually do when a CoC violation is reported?16:30 Codes of Conduct apply online too!19:12 Taking action22:29 TL;DL summary of the episodeKey takeawaysCodes of Conduct you aren't willing to implement are useless!Your CoC needs to be updated constantly; You can't just copy and paste something that you found on a conference website from five years agoA good Code of Conduct is communicated. Put it out there to your attendees, your speakers, to your sponsors, even to internal staff. If you don't, then it makes it really hard to enforce or back that information upA good code of conduct is enforcement and has a plan of action attached to itA Code of Conduct is not "wokeness" cred. Stop using it that way.It's not just about what you're going to do when something happens. It's also, how are you paying attention to what's happening?If you found this episode helpful, please share it!Visit our website at kickassconf.comFollow us on LinkedInNext episode: It's Kickass Conference's birthday! We are celebrating with a special episode.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Event accessibility is not just about captions or a ramp at the entrance. Accessibility is about full access. How are you making it easy for all of your attendees to participate fully in your event? This week we discuss our thoughts on accessibility in the events industry and some of our lessons learned.Timestamps to relevant points within the episode:00:00 - Intro01:16 - #DisabilityDongles03:40 - Accessibility is access12:53 -Our lessons learned about captions17:33 -Our lessons learned about geographic accessibility23:47 - TL;DL recapKey takeaways from this week's episode:Liz Jackson, disability advocate and strategist, teaches about #DisabilityDongles: solutions to a highly specific problem that isn't actually the solution to the problem.There's so many different ways we can talk about accessibility across an entire spectrum of people, abilities, modalities, and economic positions. Event organizers and producers just aren't thinking about this enough and instead use the ADA as their only basis for helping people access events.Even if you "only" have two or three people who have a direct benefit from a particular accessibility service, that service is still valuable and valid.Having captions for your virtual event isn't helpful if your captions are low quality (inaccurate) and hard to access.The same tools used to used at in person events do not necessarily translate in the same way as the tools that are available through live streaming. RESEARCH and adapt.In terms of geographical accessibility, are you presenting valuable content to people all around the world, or is it only designed for your specific region?How are you making your content/event easier for your international audience to consume and fully participate in?Resources relevant to this episodeLiz Jackson: https://linktr.ee/eejacksonIf you found this episode helpful, please share it!Visit our website at kickassconf.comFollow us on LinkedInNext episode: Codes of Conduct, what the heck are they for? And why do so many conferences use them wrong?This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

So you're going to speak at a conference. How do you make the most impact with your presentation, especially in this world where it could be virtual, it could be in-person, it could be hybrid, it could be something entirely different that we haven't even discovered yet. How do you do this? This week, what it really takes to give a talk the audience actually wants to listen to.Timestamps to relevant points within the episode:[01:22] - How to give a standout talk in an intra-pandemic or post-pandemic world[05:10] - An attendee's surrender to the speaker[10:48] - Conference organizers should be caring more deeply and investing more heavily in the quality of the presentations being given at their conferences.[13:45] - The new set of skills speakers need to develop[18:07] - Start with good content[19:59] - TL;DL summary of the episodeKey takeaways:Care deeply about your topicKnow who you're speaking toKnow your outcomes. Start with the end.With online events, there is no social contract keeping the audience in their seats. It's more important than ever to work to keep them engaged.Start with good content and then develop the performance skills unique to the particular presentation format.Look to other types of performers who've figured out how to pivot to virtual; YouTubers, stand up comedians etc.Conference organizers should be caring more deeply and investing more heavily in the quality of the presentations being given at their conferences.Zoom fatigue is not an excuse for boring content.If you found this episode helpful, please share it!Visit our website at kickassconf.comFollow us on LinkedInNext episode: Event accessibility, it's more than ramps.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

With the avalanche of new online event platforms and tools launched in the last 15 months (thanks, pandemic), how are you supposed to know which one's the best? How do you choose what'll give you the greatest chance at success? Is there really "one to rule them all" event tech out there? Timestamps to relevant points within the episode:[00:00] - Intro[02:15] - The two major types of event tools[08:32] - How to reframe your thoughts when looking for the right tools[11:00] - How do you figure out what you need?[15:19] - Building your tech stack[23:58] New segment! Too long; didn't listen, the TL;DR version of this episodeKey takeaways from today's episodeReframe your thinking: don't look for the best tool out there, know your strategy and goals first, then look for what serves those best.The event platform shouldn't be there first thing you look for when producing a conference.The only right tool is the one that works for your particular audience and your particular needs in that moment. There is no blanket 'right' thing.There isn't one event tool that does it all- yet. Instead, build up your tech stack with tools that play nicely together.Learn about our EventLab at kickassconf.com/eventlabIf you found this episode helpful, please share it!Visit our website at kickassconf.comFollow us on LinkedInMusic courtesy of When There Were Animals. Find them on SpotifyNext episode: Have you ever wanted to speak at a conference or make speaking your next career move? Find out how to attract attention from conference producers and hosts and put your best foot forward.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

What makes an amazing conference host? What are their strong skills? What are the things that need work? We discuss three key characteristics of a kickass host based on past clients that lend themselves to creating an incredible end product for their audience.Timestamps to relevant points within the episode:[00:00] - Intro[00:35] - Defining a "host"[01:49] - Purpose[05:23] - Curiosity and vulnerability[11:00] - Strong work ethic[17:30] - Bonus! Trust[24:52] - Developing these characteristics[30:40] - The entrepreneur's mindsetIf you found this episode helpful, please share it!Visit our website at kickassconf.comFollow us on LinkedInMusic courtesy of When There Were Animals. Find them on SpotifyNext episodeWe wade into the waters of event tool overload and what to do when you're drowning in so many options.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

As in person events are slowly making a comeback, the long list of online event platforms born during the pandemic are scrambling to keep their clients and stay on the market. Isaac and Nessa discuss the newest wave of platform marketing: the 365 event "experience" and declaring community the event trend of the year.Timestamps to relevant points within the episode:[00:00] - Intro[01:23] - Why is community being called a trend and why now?[05:20] - What is the 365 event experience?[14:36] - What it actually takes to keep a community all year round[26:22] - Brands and communities that do the community experience rightIf you found this episode helpful, please share it!Visit our website at kickassconf.comFollow us on LinkedInMusic courtesy of When There Were Animals. Find them on SpotifyNext episode, Nessa and Isaac break down 3 characteristics of what makes someone a kickass conference host.This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

How do you know your event was successful? Can you show someone your conference met your goals? What should or shouldn't you record to demonstrate ROI? This week Isaac and Nessa jump into figuring out how to define success for a conference and how to measure it.If you found our conversation helpful, please share it!Visit our website.Follow us on LinkedIn---Opening and closing theme is Just Dance by Patrick PatrikiosThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In this episode, we delve into the crucial aspects of constructing a narrative for a conference, focusing on the attendee journey from awareness to ticket purchase and beyond. We discuss the importance of understanding the audience's motivations and goals to create an event that meets their needs, resulting in better content, presenter selections, and overall event experiences.We also explore the pivotal role of marketing and attendee communications in event planning, emphasizing the need to understand who the attendees are and why they're attending the event. By focusing on the attendee journey, we can create a more engaging and valuable experience through targeted marketing strategies and effective communications.Finally, we examine the significance of delivering on promises made throughout the attendee journey, ensuring a positive conference experience. If you found our conversation helpful, please share it!Visit our website.Follow us on LinkedInTimestamps(0:00:10) - Constructing the Narrative of a Conference(0:13:34) - Attendee Journey in Event Marketing(0:23:29) - Creating an Engaging Attendee ExperienceHighlightsAn attendee or a conference narrative is about the journey that an attendee goes on from the very beginning of them encountering what your event is, all the way through to hopefully attending it. That is this whole kind of story arc that we have influence over as event designers and producers that can help bolster that experience all along the way. So when we're talking about the narrative, we're talking really about thinking through those different touch points that a potential attendee originally at the outset is gonna have, as well as every every point along the way to interacting with your event.It takes a lot more to get people to a point where they feel confident making a purchasing decision, especially where travel is involved. If you can think through all of those pain points along the way and craft your marketing in a way that speaks to those things, that's going to bolster their confidence in what you're producing and get them closer to not just that ticket purchasing decision, but closer to having a good experience at the event. You're job isn't done after you sold a ticket! It is your responsibility as event host to prep the attendees for the event, and that's where attendee communications comes along. How often are you checking in with attendees and prepping them for a good event? Opening and closing theme is Just Dance by Patrick PatrikiosThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In this episode, we'll be discussing hosting conferences and providing insights and tips for organizing successful events. We'll emphasize the importance of knowing your audience and the message you want to convey. We'll discuss different types of communities that can benefit from hosting conferences, including user groups, cause-oriented groups, and professional development groups. We'll highlight the importance of building connections within a community. We'll explore the magic that happens when like-minded people come together to share ideas and inspiration. Lastly, we'll discuss the power of groupthink and the contagious energy that can drive advocacy and cause-related work at conferences.Visit our website.Follow us on LinkedInHighlights0:01:51 - Why host an event? A key to organizing a successful conference is understanding the draw that will bring people together. It's important to identify the reasons why someone would want to meet the organizer or other people in the community. Without understanding this, it's difficult to build a meaningful event. Often, people assume that hosting a conference is the next natural step without considering why they want to do it in the first place. Asking these questions and understanding the purpose behind the conference is crucial for its success.0:11:27 - Events for user groups Convening events, such as product launches or new feature announcements, for a software tool with a broad user base is common among both big tech companies and smaller ones. However, the intent behind these events is not just to sell directly, but to help the community learn and understand what's coming, provide them with tools to continue using the product, get them excited, and ultimately turn them into advocates for the products.0:15:47 - Community and Conference A great example of a community-driven approach is Notion, where people advocate for the product even though they don't work for the company. There are websites created by fans who are excited about what they've made using Notion. If you want to host a conference, it's important to have an existing community to present it to. Building a community and hosting a conference go hand in hand, as a conference cannot exist without a community, and a community is not solely built around a conference. There needs to be something else that brings the community together beyond just the conference.0:20:45 - Investing to Build CommunityA common conversation with first-time conference organizers is about budget goals, and often they say they just want to break even. This approach can indicate a lack of willingness to invest in the event and the community. It's important to consider how much you're willing to invest if the event doesn't break even, and if that amount is less than fifty thousand dollars, it's worth reconsidering, as starting a conference requires investment in the community.Opening and closing theme is Just Dance by Patrick PatrikiosThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy