Making a (Multi) Million Dollar MedSpa

In this episode, we sit down with Judy Ribbey, RN, CLT, the first hired nurse at AesthetiCare Medspa in Kansas City, to explore her journey through the evolving world of aesthetics. From the early days of injection protocols to mentoring fellow providers and navigating industry challenges, Judy shares invaluable insights and advice for aspiring aesthetic nurses.In today's discussion:Evolving injection protocolsHer start in the industryBreaking into aesthetics back thenNavigating tough clientsBuilding confidence and skillLifting up fellow providers and womenFavorite treatments over timeManaging complicationsMemorable moments in aestheticsTips for new nursesBattling burnoutLinks & Resources:MINT Online E-coursesAesthetiCare MedspaAds from the episode:Renee John UniformsVrtly Screen ManagementOnline E-courses

In this episode, Matt Taranto reflects on nearly three decades in the aesthetics industry—sharing insights, lessons, and a little nostalgia. From the treatments that defined the '90s to the game-changing devices and skincare approaches we rely on today, Matt walks us through what's changed, what's stayed the same, and what he's most excited for in the future of aesthetics.In today's discussion:Popular aesthetic treatments in the 1990sHow technology and devices have evolved over the decadesThe growing role of skincare in today's clinicsIndustry favorites and trends we loved “back in the day”Innovations and advancements we're excited about moving forwardLinks & Resources:MINT Online E-coursesAesthetiCare MedspaAds from the episode:Renee John UniformsVrtly Screen ManagementOnline E-courses

Today's episode is a special follow-up to our March Madness Before & After Bracket—where followers voted for the most impressive transformation from a pool of incredible results provided by our contest sponsor, AesthetiCare Medspa. The winning result? A total game-changer.Kathy sits down with the provider behind the top treatment, Sammy Williams, to uncover exactly how she achieved such a standout outcome. From the client's initial skin concerns to age-related changes and the VISIA consultation that helped shape the plan, we're diving deep into every step of the process.Whether you're a provider looking to up your treatment game or a client curious about what it takes to get real results—this episode is packed with gems.In today's discussion:Client concerns and skin conditionAge-related skin changes in womenVISIA consultation insightsPrepping the skin with medical-grade skincareSkin prep and brightening recommendationsTreatment reveal and timelineTreatment settings and technique discussionEnergy delivery and overlap considerationsPost-care protocolsLong-term plan and next steps for the clientLinks & Resources:MINT Online E-coursesThe Perfect ConsultationAlastin Aluminate A-Luminate Brightening SerumAvène Thermal Spring WaterIntense Hydration Face MaskCLn® Facial CleanserRevision CMT Post-Procedure CreamAesthetiCare MedspaAds from the episode:Renee John UniformsVrtly Screen ManagementOnline E-courses

In the first of a three part series, “Aesthetics Over the Years,” we're exploring how the industry has evolved—from emerging preventative health trends to the game-changing technologies redefining treatments. Kathy will discuss navigating economic downturns, lessons learned from experience, and what the future holds for aesthetics. Let's dive in!In today's discussion:Recruit helpRound up or add a donation at checkout Invite the charity to attend eventsDedicate tips from bar/performanceMatch donations on patient accountsGive access to physical item donationsChoose an organization that fuels your passionReach out to those you've donated toGenerate donation items from partner businessesBuild exciting, comprehensive packagesPick the right time to participateSay yes to others, so they say yes to youDon't be afraid to askFocus on the impactLinks & Resources:MINT Online E-coursesAds from the episode:Renee John UniformsVrtly Screen ManagementOnline E-courses

In the first of a three part series, “Aesthetics Over the Years,” we're exploring how the industry has evolved—from emerging preventative health trends to the game-changing technologies redefining treatments. Kathy will discuss navigating economic downturns, lessons learned from experience, and what the future holds for aesthetics. Let's dive in!In today's discussion:Lessons from experienceEmergence of preventative healthNavigating economic downturnsOutdated vs. game-changing technologyFuture trends in aestheticsIndustry-shifting devices and servicesKey lessons learnedLinks & Resources:MINT Online E-coursesEpisode #57 - The New Menopause with Dr. Mary Claire HaverAds from the episode:Vrtly Screen ManagementTuesday TrainingOnline E-courses

Today, we're diving into external marketing with AesthetiCare's External Marketing expert, Laurie Morrissey. Building brand recognition and growing your medspa through community connections develops a channel for new leads to find your business. We cover collaborating with like-minded businesses, hosting impactful events, leveraging social media, and using AI to streamline marketing. Plus, Laurie shares why starting small—just one event a month—can create big momentum for your business.In today's discussion:Building brand recognition within your local communityConnecting with other businesses for collaborationFinding like-minded businesses that align with your goalsHosting small, impactful eventsOrganizing give-back events to engage your communityDefining the goal of each event for maximum successCustomizing events to fit your brand and audienceStarting small: One event a month to build momentumSocial media strategies that are working todayUsing AI to streamline marketing and operationsLinks & Resources:LM ConnectMINT Online E-coursesEvents E-courseVirtual TrainingMarketing E-courseAds from the episode:Vrtly Screen ManagementTuesday TrainingClinics To Watch Nomination FormOnline E-coursesThe Front Desk for Managers

Understanding your numbers is the key to running a successful and profitable medspa. In this episode, Matt and Kathy break down the essential reports every owner and provider should track—from gross revenue and ROI by service type to service-to-product ratios and provider performance. They share how to support and train your team, when it's time to make tough staffing decisions, and the importance of monthly meetings to review key metrics. Plus, we'll dive into the reports AesthetiCare runs, how to pull the right data, and how to set realistic goals for new clinics. Whether you're a seasoned owner or just starting out, these insights will help you make data-driven decisions that drive growth.In today's discussion:Essential Numbers for Owners:Net revenueRevenue generated per hour workedReturn on investment (ROI) by service typeKey Metrics for Providers:Service-to-product ratioRevenue generated by servicesManaging & Supporting Providers:Encouraging collaboration and training among providersKnowing when to let go of underperforming providersUsing Reports to Drive Success:Running and analyzing key reports (including AesthetiCare's approach)How to effectively pull and interpret reportsMonthly meetings: Reviewing numbers and setting goalsSetting Goals for New Clinics:Establishing benchmarks for financial and operational successLinks from the episode:AesthetiCare MembershipMINT Online E-coursesVrtly Screen ManagementTuesday TrainingsNOMINATE A CLINIC

Welcome back to the podcast, and happy Valentine's Day! Whether you love this holiday or just tolerate it for the chocolate, today's episode is all about appreciation. I'm sharing 10 things I'm loving this Valentine's Day—from game-changing skincare treatments to everyday essentials that make life easier (and yes, a special shoutout to Matt for keeping things running smoothly). So grab a coffee, get cozy, and let's dive into my current favorites!Links from the Episode: Business Virtual Immersion Seminar - March 13Sculptra E-course Ramp Credit Card ManagementRipley Rader pantsSupplements - Book a Virtual Training Call with AC WellnessEpisode #57 - A Night with Dr. Mary Claire HaverChatGPTMOXI Bright (BBL + MOXI) Hormone Replacement Therapy (HRT) - Book a Virtual Training Call with AC Wellness

The season finale of the podcast is bringing you the recording from our Night with Dr. Mary Claire Haver.  Dr. Haver is a board-certified Obstetrics and Gynecology specialist, a Certified Menopause Practitioner from The Menopause Society, a Certified Culinary Medicine Specialist, and a passionate entrepreneur and best-selling author with a focus on women's health. In this episode she discusses the importance of addressing menopause openly and with a comprehensive approach.  She highlights the lack of specialized training in menopause how women are taking control of the aging process. From personalized health plans, nutrition, and the significance of hormone therapy, Dr. Haver shares the experience of the NEW menopause. In today's discussion:Dr. Haver's experience with women's healthLack of menopause trainingPatient experiences with menopauseVisceral fat & detectionPatient assessment & HRTGLP-1 MedicationsProtein, Muscle & Bone HealthThe truth about menopauseHRT RisksThe impacts of a quality dietWomen's health fundingLinks from the episode:The New Menopause by Dr. Mary Claire HaverVrtly Screen ManagementTuesday TrainingClinics To Watch Nomination FormOnline E-coursesAesthetiCare MedspaRainy Day Books

Onboarding is an essential—and often overlooked—part of running a business. If a team member's training is less than exceptional, they begin their role at a disadvantage. To avoid this, Kathy is sharing the onboarding process we use at AesthetiCare. From front desk to our most seasoned nurses, here's the process of how they excelled to greatness in their respective roles. In today's discussion:Share the core values of your practiceGetting everyone involved in marketingTouch base after 90 daysSpecialized onboarding by roleThe front Desk onboarding processCheat sheets for your front deskThe front desk manualAnswering the phone Reviewing phone call recordingsAesthetician onboarding processUtilizing the MINT e-coursesLinks from the episode:Vrtly Screen ManagementTuesday TrainingClinics To Watch Nomination FormOnline E-coursesThe Front Desk for Managers

In today's episode, Matt and Kathy Taranto are giving you an inside look at our promotional—and events—calendar for the 2024 season. Our hope is these inspire you to create your own enticing specials for your own clinic. The two also stress the importance of making the holidays fun for your team. In today's discussion:Halloween Trick or Treat Me SpecialLeveraging your vendors & suppliersPrioritizing value add promotionsBlack Friday and Cyber Monday12 Days of Christmas dealFun staff eventsHoliday awards partyAdopting families at the holidaysContinuing your small events through the seasonThe Business Virtual Immersion CourseDecember Virtual BBL + HERO = HEROic ImmersionQuarterly team bonding eventsLinks from the episode:Business Virtual Immersion SeminarDecember Virtual Immersion Seminar (BBL+HERO+HEROic)Vrtly Screen ManagementTuesday TrainingClinics To Watch Nomination FormOnline E-courses

Matt Taranto is back to discuss one of AesthetiCare's newest initiatives: memberships. In this episode, Matt shares how his views on memberships have evolved over the years, leading to the creation of a tailored program for his practice. Kathy breaks down key components of building a successful membership, including discounts, target markets, and pricing. Whether you're a new clinic or looking to launch a membership program, this episode is packed with valuable insights just for you!In today's discussion:Faults in confusing membershipsMemberships that make business senseMentality of exclusivity and membershipBenefits of membershipsThe AesthetiCare membershipTarget markets for membershipsBuilding a loyal client baseSoftware to manage membershipsMembership pricingLinks from the episode:AesthetiCare MembershipMINT Online E-coursesVrtly Screen ManagementTuesday TrainingsThe Perfect ConsultationNOMINATE A CLINIC

Dr. Molly Burns Austin is back for an episode with her own father and our guest host, Dr. Jay Burns. Dr. Austin will answer questions submitted by our listeners from her last appearance on the Making A (Multi) Million Dollar Medspa Podcast. The two talk aesthetics, dermatology, their relationship, and balancing a career in medicine with family. Don't miss this one!In today's discussion:Things that have changed in the clinicCombination therapiesPre and post treatment protocolsPIH treatment and prevention protocolThe 7/47 StudyKeeping patients in your practiceUtilizing low dose AccutaneThe father/daughter relationship in medicineManaging work and familyWhat's next for Dr. AustinResources from this episode:Renato Saltz Book (7-47 Study)Dr. Austin's First Podcast EpisodePIH treatment and prevention protocolMicroneedling RF with Genius E-courseSofwave TrainingEssentialism BookLinks from the episode:Vrtly Screen ManagementOnline E-coursesMINT Certificates

Dr. Burns returns with another insightful series. In today's episode, he's joined by esteemed guest Vojin Kos, entrepreneur and CEO of Vrtly. A long-time friend of Dr. Burns, Vojin brings a unique perspective as a supporting role in the aesthetics industry. In this episode, he shares his journey of creating innovative solutions to help aesthetic practices streamline their daily operations and scale their businesses. Tune in for a fascinating conversation on the intersection of technology, entrepreneurship, and the ever-evolving world of aesthetics.In today's discussion:Tech for the aesthetics industryFocusing on the big problemsTaking the risk to start your own businessCruciality of retention ratesMembership modelsThe value of an add on vs a discountThe must-haves of a business planGrowing up on northern Vancouver IslandVrtly Screen ManagementSuccess of digital marketingStreamlining & ease for clientsAdvertisements that actually workThis episode is Ad free thanks to Vrtly! Sign up at the link below. Links from the episode:Vrtly Screen ManagementEpisode #31 - Meet Dr. Molly AustinCosmetic Physician Partners

We are so excited to bring you inside our End of Summer Party! On Sept. 26th, the AesthetiCare team hosted its annual party for our clients, prospective clients and our greater Kansas City community. This party is highly anticipated as our largest sale of the year coupled with a celebration of our loyal clients and vendors. During the week of last year's party, the team generated over $3.2M with clients putting money on their accounts and purchasing discounted retail products. If you're interested in doing something similar for your own practice, Kathy is sharing everything from our layout to the theme to the ways we engage clients while they are in our clinic. To see the event for yourself, watch the live podcast recording on YouTube.In today's discussion:What our annual event isEducational sessionsEngaging clients when they're therePromotions and GiveawaysWorking with local businessesCharity involvement at your eventTraining and live demosTour of our space at the eventClinics To Watch:MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things. If you have someone in mind, nominate them here. Links from the episode:Events: Big, Small, & VirtualAesthetiCare 411Charity PodcastMINT Online E-coursesVrtly Screen ManagementTuesday TrainingsNOMINATE A CLINIC

Today's episode talks you through basics of one of our favorite technologies: Microneedling with Radiofrequency. From the technology function to the ideal devices for combination therapy, she'll give you the insight we've gathered over time with our own clinic, AesthetiCare Medspa. If you're considering adding this technology to your practice or simply curious about the capabilities, this is the episode for you. In today's discussion:How MNRF worksHow AesthetiCare uses MNRFConditions to treatCombination therapyPricing for stacking treatmentsPost careWhat are the contraindicationsMicroneedling RF CourseNew content going live on Thursday, September, 26Our LIVE PodcastThursday, September 26 @ 4:30PM Central on Instagram LiveJoin us to go behind the scenes of AesthetiCare's biggest event of the year: The End of Summer Party! See the real time event that generated $3.2M in just one week! Links from the episode:MINT Online E-coursesVrtly Screen ManagementTuesday TrainingsVirtual TrainingHands-On TrainingThe Perfect ConsultationNOMINATE A CLINIC

Golf's—and the Chiefs'—biggest fan, Matt Taranto joins to chat about his game on the course… Kind of. Dive into the world of golf and how you can leverage its events to market your aesthetics business! Matt shares the way AesthetiCare has excelled at sponsoring club golf tournaments, especially female member guest events, to elevate your brand's visibility with an exceptional return. They discuss the power of offering strategic giveaways to gather contacts and turn first-time visitors into loyal clients. Plus, learn the secrets behind choosing the RIGHT giveaway and why post-sponsorship follow-up is key to measuring success. Ready to tee up your marketing game? This episode has you covered!In today's discussion:Utilizing golf tournaments to market your aesthetics businessOffering the Trans4mation Facial (FREE consultation included)Gathering contact information through strategic giveawaysValue of the first visit and a comprehensive consultationAssessing the cost and return on tournament sponsorshipsChoosing the right giveaway to generate interestThe importance of post-sponsorship follow-upMeasuring the success of sponsorship effortsOur LIVE PodcastThursday, September 26 @ 4:30PM Central on Instagram LiveJoin us to go behind the scenes of AesthetiCare's biggest event of the year: The End of Summer Party! See the real time event that generated $3.2M in just one week! Links from the episode:MINT Online E-coursesVrtly Screen ManagementTuesday TrainingsThe Perfect ConsultationNOMINATE A CLINIC

Brittany Wilson, owner of Rae Aesthetic, shares her journey from nursing to aesthetics and starting her own med spa. Kathy and Brittany discuss the importance of education, networking, and simplified sales strategies in the med spa industry. Brittany shares her amazing tips for creating a successful social media presence. You won't want to miss this one. In today's discussion:Journey to aestheticsUsing education as sales strategySocial mediaMembership ProgramsPatreon for trainingBusiness & Staff ManagementCreating content that worksMaintaining a work-life balanceCollaborationsClinics To Watch:MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things. If you have someone in mind, nominate them here. Links from the episode:Brittany Wilson InstagramRae Aesthetic InstagramBrittany PatreonVrtly Screen ManagementOnline E-coursesTuesday TrainingNOMINATE A CLINIC

In this episode, Kathy shares her journey as a mother and entrepreneur in the dynamic field of aesthetics. Discussing the challenges and successes she has experienced while balancing her personal and professional life, she emphasizes the importance of personal growth, clarity, and redefining success beyond traditional metrics. Kathy chats about the impact of building a motivated team and recognizing the fluidity of balance, offering practical strategies to help listeners lead with purpose and grow authentically in their careers and lives. Tune in for valuable tools and inspiration to navigate your own journey in aesthetics.In today's discussion:Giving yourself graceFinding balance in the momentDetermining your purposeTaking the first stepImpacts of failures and wins Building a team personally and professionallyPrioritize what matters most and leave the restCaring for yourself to show up betterSmall changes for big impacts in your lifeClinics To Watch:MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things. If you have someone in mind, nominate them here. Links from the episode:MINT Online E-coursesVrtly Screen ManagementTuesday TrainingsNOMINATE A CLINIC

Dive into this episode with AesthetiCare Nurse Practitioner, Blake Bryant as he gives you the scoop on the Social Psychology lesson within MINT's Online E-courses. Kat and Blake discuss the importance of consultations, impacts of social psychology, and how providers can leverage these concepts in aesthetics. Bake also shares the background of AesthetiCare's new Revive and Thrive Hair Restoration Program. The conversation further delves how the team onboarded the program and what's coming in the future. In today's discussion:The Consultation & Social PsychologyClient relationshipsHandling clients & recognizing red flagsAesthetiCare's Hair restoration programImplementing a hair growth program in your clinicWays to approach and discuss hair restorationClinics To Watch:MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things. If you have someone in mind, nominate them here. Links from the episode:Social Psychology lessonCharting & Documentation E-course (COMING SOON)Hair Restoration at AesthetiCareClinics To WatchMINT Online E-coursesTuesday TrainingsNOMINATE A CLINIC

Great ready for Season 6 of the Making A (Multi) Million Dollar Medspa Podcast!Don't forget, we will be releasing content every Monday instead of Wednesday. So mark your calendars because it all kicks off on Monday, August 26. See you soon!

Get the answers to all your injectables questions! Our nurse and injectable expert, Noreen, shares her takes on the questions you submitted. Have more questions? Feel free to contact us at info@mintaesthetics.com.Questions: Filler or neurotoxin?What determines which type/size of needle you use?What do you think of SkinVive?If you were a new provider, what zones would recommend learning first?How do you tell someone they don't need more filler?How can I improve my treatments and technique? How do you decide which brand/type of neurotoxin to use on a client?When should I do filler: before or after lasers?What are your thoughts on the studies coming out showing that filler is lasting much longer than previously thought?Does skincare really affect the results of injectables?How do you stay up to date on new products?What tips do you have for an aesthetician looking to support the injectors in my clinic?When do you talk about cost of the treatment with the client?Do you prefer treating older or younger clients?What is your protocol when complications arise?Nominate Clinics To Watch/Providers To WatchRegister for Virtual Immersion

We are back with a clinical episode on one of the industry's most popular treatments: HALO Fractional Laser. As one of Sciton's staple devices, this treatment has revolutionized how providers treat texture, sun damage, and other conditions of the skin. In this episode, Kathy shares her wisdom on HALO from onboarding the treatment into your clinic to combining technologies for the best possible results. Don't miss the exceptional information shared in this one!In today's discussion:Revenue performanceHALO Bright and why it's the bestUnderstanding treatment levelsWhat you do in the room determines downtime, determines resultsUse 1 price when launching HALOProcess of HALO Numbing protocolUtilizing the ZimmerBenefits of combining BBL + HALOProper measurementsAdjust settings in different zonesPost careStacking technologies for best resultsClinics To Watch:CONGRATULATIONS, ASHLEY SLATER!Read their Clinics To Watch articleVisit The Lifestyle Center's WebsiteFollow Ashley on InstagramFollow The Lifestyle Center on InstagramIf you know a clinic or provider doing amazing things, nominate them here.Links from the episode:HALO TrainingBBL TrainingMoxi TrainingSculptra TrainingVelez MasksNOMINATE A CLINICAd links:Clinics To WatchMINT Online E-coursesVirtual Immersion

Don't forget to enter for your chance to win:1 year of Online E-courses1 day of In-Person Training6 hours of Virtual Training calls3 Virtual Immersion Seminar eventsThe best part? It's all of those awesome prizes FOR YOUR WHOLE TEAM! Don't miss this. Enter to win here. Giveaway closes at 11:59PM Central Time on Sunday, May 12, 2024. 

In this quick episode, Kathy shares some of the ways AesthetiCare continues to thrive as laser season dwindles away. From events to training, she shares examples (and numbers) so you can see the impacts in practice. Events:Sweat 4k Giveaway$4k package giveaway with local gym and DJPrize package consisted of Miradry treatment, 6 month gym membership, and a 2 hour DJ setThe DJ received the Miradry treatment and posted about the process, the gym posted about the event they were hosting. 863 people entered the giveaway—over 200 were totally new to AesthetiCare!Resources: Events: Big, Small, & Virtual E-course, Episode #20 - Leveraging Low-Cost Strategies to Build B2B RelationshipsPromotions:Filler special in July and August of 2023During the special all Galderma filler was BOGO (existing clients got 50% a syringe, new clients got a free syringe)Galderma agreed to donate all free syringes for new clients$161K were generated between two locations with the specialResources: Marketing E-course, Dermal Fillers E-course, Episode #34 - The Business of Injectables with Matt Taranto & Noreen BollingerLeverage Your Team:Consultation deal for existing clients30-minute follow up consultation with Visia for photo imagingCompare original photos, progress photos, and current photos to let the client see their progressDeal: Any single treatment booked at the consult for July or August was 20% off (AC's largest discount)Received 110 treatment bookings from the consults (Ward Parkway: 65 bookings, Liberty: 45 bookings)Resources: The Perfect Consultation E-course, Events: Big, Small & Virtual E-courseTraining: Take advantage of slow times to pull your team into training. Ask what they want to learn or need support with. Work on new devices/technology in preparation for the next laser seasonResources: Online E-courses, In-Person Training, Virtual Training, Group TrainingNOMINATE A CLINIC

Thanks for being the best community! We wanted you to know first! We'll see you on Instagram very soon... 

As providers, we receive a wealth of information from our clients: what works, what doesn't, their concerns, and insecurities. Yet, amidst this flood of information, one crucial element often overlooked is listening. When clients share with us, they reveal their expectations, concerns, insecurities, and trust. So, when a client speaks, ask yourself: Are you listening?Join host, Kathy Taranto and her amazing guest, Erin Blackwell in this insightful episode centered on hearing clients and building community. In today's discussion:Following the rules (or not)Getting people to talk about you and your clinicFinding your own value and confidenceFinding the best tools in your toolboxTransitioning to a laser focus as an aestheticianCompetition in the clinicGiving up some treatments to focus on what you want to doTreating different clients than your coworkersAdvice for a young providerThe importance of listeningManaging complicationsKnowing expectations and being honestTightening the skinPreventing and managing dermatitisReducing anxiety in the client experienceStacking treatments vs series of treatmentsBeing a mother in aestheticsSetting boundaries to preserve your longevity in aestheticsIf you know a clinic or provider doing amazing things, nominate them here.Links from the episode:EnlightenU Erin Blackwell InstagramBBL E-courseHALO E-courseLaser Hair Removal E-courseVelez MasksRevision CMTScitonNOMINATE A CLINICAd links:Clinics To WatchVirtual Immersion SeminarTuesday TrainingsMINT Online E-courses

In this episode, Kathy invites Dr. Amy Carter from AC Wellness. Drawing from her expertise in weight loss, bioidentical hormone therapy, IV therapy, and OB/GYN services, Dr. Carter delves into the symbiotic relationship between her private practice and the wellness and aesthetics industry. She highlights how offering comprehensive medical support for both men and women propels her and her team to assist patients in achieving their optimal lives. Tune in to this enlightening episode focusing on wellness—you won't want to miss it!In today's discussion:Love of patient continuityMarriage of OB/GYN, wellness, and aestheticsSupporting your private practice clients through wellnessTrust with OB/GYN Treatments safe for mothers postpartumPelvic floor treatment packagesUnderstanding results through experienceSafe and effective weight loss plansImportance of thorough medical support and running labsManaging side effects of weight loss medicationsBioidentical hormone replacement therapyImportant aspects of adding services to your practiceIf you know a clinic or provider doing amazing things, nominate them here.Links from the episode:AC WellnessBBL E-courseMoxi E-courseHALO E-coursediVa E-courseEmsella E-courseAesthetic TrainingCosmetic Physician Partners (CPP)NOMINATE A CLINICAd links:Clinics To WatchVirtual Immersion SeminarHands-On/In-Person TrainingTuesday TrainingsMINT Online E-courses

Matt Taranto is back on this episode with Kathy to talk about the impact of being involved in philanthropy around the community. When Matt started AesthetiCare Medspa, Matt knew he wanted to be involved in the community. After 20 years, the impact of charitable participation cannot be overvalued. Matt shares his best tips for contributing while bringing the most value to your clinic. The pair also share their journey and love for being Bigs for Big Brothers Big Sisters of Greater Kansas City. Tune in to see how you can bring your clinic into the community through charitable engagement. In today's discussion:Being visible in your communityParticipating in silent auctionsConnecting with causes you feel passionate aboutManaging requests for philanthropic participationFinding support in virtual trainingClient parties vs Girls Night OutCreating an entertaining presentationFocusing on conditions treatedCreating an army of marketersIncorporating your team into after-hour eventsThe value of participating in community eventsProviders To Watch:CONGRATULATIONS, CHARLOTTE SIMS!Read her Providers To Watch article Visit their website Follow on Instagram If you know a clinic or provider doing amazing things, nominate them here.Links from the episode:Events: Big, Small, & VirtualAesthetiCareAesthetiCare: Donations PageVirtual TrainingBig Brothers Big Sisters of Greater Kansas CityThe Rose Brooks FoundationNOMINATE A CLINICAd links:Clinics To WatchMINT Online E-coursesVirtual Immersion Seminar

We're giving you an inside peek at what MINT is all about. Today's episode comes straight from our Online E-courses in the Expert Exchange course where we connect with leaders in aesthetics and pick their brains. This episode shares the story of our very own Matt Taranto. Interviewed by the renowned Dr. Jay Burns, you'll get to experts for the price of one!  The pair delve deep into the world of aesthetics and entrepreneurship focusing on the key lessons Matt has learned along the journey of building AesthetiCare Medspa and MINT Aesthetics. He shares marketing tactics that changed his business, the most important aspects of operating an aesthetics practice, and how these ideas have brought him success and fulfillment. Hear a wealth of wisdom and practical advice from Matt Taranto and Dr. Burns as they share entrepreneurial journeys and the lessons learned along the way. Whether you're a seasoned professional or just starting out in the field, this episode offers invaluable insights into building and growing a successful aesthetics business.In today's discussion:Learn all you can learn from expertsDoctors as businessmen/womenStarting AesthetiCareDeveloping a work ethicTrial and error and other nontraditional marketingThe importance of getting in front of clientsCreating an irresistible offerOnline e-courses at MINTHiring not for your strengths but your weaknessesThe value and impact of a clinic managerClinics To Watch:CONGRATULATIONS, CHARLOTTE SIMS OF BLUE SPIRAL MEDSPA!Read her Providers To Watch articleVisit their websiteFollow on InstagramIf you know a clinic or provider doing amazing things, nominate them here.Links from the episode:Expert ExchangeSliding Doors MovieAesthetiCare 411 CourseMarketing CourseOnline E-coursesResurrect Skin MDThe Customer Comes SecondAesthetiCare MedspaNOMINATE A CLINICAd links:Clinics To WatchMINT Online E-coursesTuesday Training

Kathy welcomes AesthetiCare team member and aesthetician, Sammy Williams to the podcast. They talk about the challenges and triumphs of navigating aesthetics post-undergrad such as finding your footing as a young provider in the field, focusing on overcoming doubts and instilling confidence while treating older clients. Sammy shares her experiences in creating meaningful connections with clients and how she has forged a path for herself at AesthetiCare to becoming an outstanding provider in the field.In today's discussion:Finding aesthetics post-undergradUsing combination treatments for amazing resultsSettings for treating melasmaGetting before & afters and asking for permission to useTreating older clients as a young provider with confidenceMeaningful connections with clientsChanging settings when you don't get ideal resultsThe “mommy makeover” Preventing swelling in high histamine clientsLinks from the episode: BBL Photo RejuvenationHALO Fractional LaserMoxi Fractional LaserMicroneedling RFAesthetiCare MedspaNOMINATE A CLINIC TO WATCHAd Links:MINT Online E-courses

Join Kathy as she dives into the journey of spouses and colleagues Dr. Heather Furnas & Dr. Paco Canales, exploring the evolution of their thriving clinic. From transitions in treatments and location to harnessing the power of technology and AI, this conversation is brimming with insights. Follow along as the former reconstructive surgeons delve into the lessons they learned in the process of building their leading clinic, Allegro Medspa. Discover how they've adapted and grown over the years, from the impacts of their website to maintaining excellence in a dynamic industry.In today's discussion:Experience in reconstructive surgeryMoving to the west coast and transitioning to aestheticsThe love story of Heather & PacoShifting from reconstructive surgery to aestheticsCreating the client experience through customer serviceWriting an outstanding  job description to attract the best candidatesImproved efficacy & safety of new treatmentsThe benefits and practical uses of weight-loss shotsImportance of marketing and websitesGetting review without getting uncomfortableThe Skintuition PodcastUnderstanding the business of your businessDrawbacks of transactional mindsets in a medspaAI and it's growing impactsMaintaining a spousal partnership while working togetherLinks in this episode:BBL Photo RejuvenationHALO Fractional LaserSkintuition PodcastThe Business of Plastic Surgery (Publisher or Amazon)Allegro MedspaPlastic Surgery AssociatesNOMINATE FOR CLINICS TO WATCHAd Links:Clinics to WatchMINT Online E-coursesTuesday TrainingVirtual ImmersionManagement & Marketing Training

Today, we delve into the nuances of treating Fitzpatrick Types IV-VI, navigating the complexities of treating melanin-rich skin. From a basic understanding of Selective Photothermolysis to treatments that are generally safe for higher Fitz types, Kathy covers what you need to know to get those effective treatments while ensuring your client is safe and comfortable. Additionally, we guide you through essential considerations when purchasing devices, emphasizing the importance of seeking feedback from other clinics.In today's discussion:Treating Fitzpatrick Type IV-VI Selective PhotothermolysisPreventing PIHChoosing technologies for melanin rich skinDetermining Fitz accuratelyCooling to the skin for safer treatmentsGo to treatments for Fitz IV-VIFull field vs fractionalConsiderations when purchasing devicesGetting feedback from other clinicsCool the skin post treatmentClinics To Watch:CONGRATULATIONS, PURE 111!Read their Clinics To Watch articleVisit their websiteFollow on InstagramIf you know a clinic or provider doing amazing things, nominate them here.Links from the episode: Velez MasksAesthetiCareMoxi TrainingHALO TrainingMicroneedling RFNOMINATE A CLINICAd links:Clinics To WatchMINT Online E-courses

We're thrilled to have a special guest, Dr. Beth Hagberg, sharing her remarkable journey in aesthetics. Dr. Hagberg, from Skin Rejuvenation Clinic, brings a wealth of experience from her transition from family medicine to running a highly successful clinic. She discusses  the evolution of popular treatments, navigating industry changes, and her invaluable insights gained over years in the field—she even shares what got her this far! Join us for insights from a leading figure in the world of aesthetics!In today's discussion:Beginning in family medicineStarting a clinicTreatments that gained popularityHow the industry has changedOnboarding new providers to injectablesMaking recommendations on treatmentsMoving buildings and maintaining businessSetting up a great clinic layoutMishaps in moving A personality for aestheticsSliding door momentsBooks for building a businessKeys for a great teamBuilding a great culture & the benefitsHormone therapy in the clinicLife outside workLinks from the episode:How To Win Friends and Influence PeopleBBL Training Neurotoxins TrainingDermal Filler TrainingAdvanced Injectables TrainingNOMINATE A CLINICAd links:Clinics To WatchMINT Online E-coursesManagement & Marketing Training

Injectables are booming in aesthetics, presenting major opportunity for professionals in the industry. In this insightful recorded conversation adapted from the opening session of our Virtual Immersion Seminar in October 2023, AesthetiCare Managing Partner, Matt Taranto, chats with the clinic's leading injector, Noreen Bollinger. We wanted to bring you this information to offer an in-depth exploration of strategies to capitalizing on the growing demand for injectables.Together, Matt and Noreen share insights on achieving optimal results for clients and provide practical tips for expanding your portfolio and fostering business growth. Whether you're an owner, manager, or injector, this podcast episode is a must-listen for those aiming to thrive in the dynamic landscape of aesthetic injectables.In today's discussion:• Background in pediatrics• The demand of neurotoxins vs fillers• Roadblocks to filler• Training of injectables & going off label• Updating your injection technique• Filling to true correction• Building your portfolio• Impact of photography in injectables• Injectable pricing• Handling complications• Combining injectables & lasers• Manage your own aesthetic• Developing relationships with repsLinks from the episode:• Advanced Injectables Group Training• Book Injectables Training• Neurotoxin E-course• Dermal Filler E-courseNOMINATE SOMEONE FOR CLINICS TO WATCHAd links:Management & Marketing Group TrainingClinics to WatchVirtual Immersion SeminarMINT Online E-courses

In today's episode, Kathy engages  with Dan Schacter, the CEO of Cosmetic Physician Partners (CPP). Dan, with his extensive background in accounting and finance, coupled with a wealth of entrepreneurial experience, shares invaluable insights garnered over the years. The episode explores the influential figures who shaped Dan's journey and delves into the establishment and purpose of CPP. From advantages of scale to partnership incentives, Dan provides a unique perspective on its role versus private equity. The conversation deepens as they discuss essential questions to ask when considering a clinic sale or private equity involvement. No matter where you're at with your own clinic, this is an exceptional episode to learn more about the industry.In today's discussion:• Influential people and mentors• The path to success• CPP: what it is, what it's not, and how it supports clinics• Questions to ask when considering private equity • True partnership• Looking out for the interests of your team• Must have tools for clinics• Protecting against hackingLinks from this episode:• Cosmetic Physician Partners• Rippling• Sembly• 1Password• Nominate Someone for Clinics To WatchAd links:• MINT's Online E-courses• Virtual Immersion Seminar

WE'RE BACK AND BETTER THAN EVER! Season 5 of the Making A (Multi) Million Dollar Medspa Podcast launches with a solo chat with your host, Kathy Taranto. In this vulnerable episode, Kathy shares her story and how it has influenced her purpose and the path to where she is today. Through taking inventory of your own goals and purpose, Kathy believes you can more effectively look into 2024 with focus and give the people in your life a more joyful, peaceful version of yourself. Kathy talks about her aesthetics training company, MINT Aesthetics. From its inception to today, she will share where her path converged with husband, Matt Taranto giving birth to the companies you know today: AesthetiCare Medspa and MINT Aesthetics. It's the perfect kick off for a new season. Welcome back, listeners! We've missed you!In today's discussion:Setting your purposeBuilding an ideal culture"Aha" momentsReframing the negative and shifting your perspectiveGoals for 2024History of MINTYour MINT teamGroup Training with MINTClinics To Watch:CONGRATULATIONS, COACHLIGHT WEST DES MOINES!Read their Clinics To Watch articleVisit their websiteFollow on InstagramIf you know a clinic or provider doing amazing things, nominate them here. Links from this Episode:Atomic Habits by James ClearThe Customer Comes Second by Hal Rosenbluth and Diane McFerrin PetersDate with Destiny event by Tony RobbinsMINT Aesthetics Group TrainingsAd Links:Learn More about Tuesday Trainings for MINT SubscribersStay Connected:Making A (Multi) Million Dollar Medspa Podcast WebsiteMINT Aesthetics WebsiteMINT Aesthetics Instagram

Join us for another episode of A Dr. Jay Burns Series on the Making A Multi Million Dollar Medspa Podcast!On this insightful episode, it's a family affair! We welcome Dr. Molly Austin, an accomplished dermatologist and the daughter of Dr. Jay Burns. Dr. Austin shares her journey into the medical field from her early days in dermatology to her experience in building her own clinic and incorporating aesthetics technology. The two discuss critical pieces of beginning a new practice, navigating new technology opportunities, and what she would change if she did it all again. All the while, listeners get a peek into the dynamic between a father and daughter both pursuing excellence in medicine and aesthetics.  Don't miss out on Dr. Austin's incredible episode!SUBMIT QUESTION FOR GUESTSDiscussion topics in this episode:Key opinion leaders in aestheticsNavigating a private equity saleStarting your own practiceInfluential people in life & workA career in dermatologyWalking the line between dermatology & aestheticsDemand for & purchasing new technology7/47 study and retaining customersGetting feedback from clientsHardest things about running a clinicRelationship between father/daughter in medicineResources from this EpisodeMINT Online E-coursesAdvanced AestheticsLaser Hair RemovalBBL Photo RejuvenationMarketingMOXI Fractional LaserHALO Fractional LaserAd LinksManagement & Marketing Training EventSubmit A Question for Podcast GuestsPURCHASE E-COURSE SUBSCRIPTIONSCHEDULE A DEMOStay ConnectedDr. Molly AustinInstagramInstagramWebsiteDr. Jay BurnsInstagramWebsiteMINT AestheticsInstagramWebsite

Join us for another episode of A Dr. Jay Burns Series on the Making A Multi Million Dollar Medspa Podcast!In this episode, Dr. Burns is joined by esteemed guest, Dr. Jason Pozner an accomplished practitioner in plastic surgery and medical aesthetics. The two discuss Dr. Pozner's path to plastics including his experience in a range of surgical areas including general and microsurgery. They converse on the significance of stackable treatments, staying updated with technology, and share their experiences in addressing melasma with innovative methods. Dr. Pozner's blend of medical wisdom, passion for new technology, and lively hobbies make for a great episode. Stay tuned until the end of the episode for a chatty surprise guest! SUBMIT QUESTIONS FOR GUESTSDiscussion topics in this episode:Family and upbringingWorking in general surgery, plastic surgery, and microsurgeryGreatest impacts in life and careerExercise, hormones, & brain functionClinic staffingThe importance of looking into all technologyMelasma: it's difficulties and how to treatQuick recoveries with better resultsFavorite moviesResetting in hobbies and interestsResources from this episode: MINT Online E-coursesAdvanced Laser ResurfacingMicroLaserPeelBBL Photo RejuvenationMOXI Fractional LaserHALO Fractional LaserAd Links: Management & Marketing Training EventSubmit A Question for Podcast GuestsPURCHASE E-COURSE SUBSCRIPTIONSCHEDULE A DEMOSTAY CONNECTEDDr. Jason PoznerWebsiteInstagramDr. Jay BurnsWebsiteInstagram

Welcome back to A Dr. Jay Burns Series on the Making A Multi Million Dollar Medspa Podcast!On this episode, Dr. Burns hosts an expert in dermatology and aesthetics, Dr. Vic Ross. Raised by a physician and engineer, Dr. Ross shares the journey that led to his career choice. The two delve into influential characters, the integration of laser technology in dermatology, and the use of combination treatments. The discussion also touches on differences in private practice versus larger corporations such as day-to-day activities and responsibilities. From pet peeves to family makeup, this conversation shared a great insight into Dr. Ross's life and, ultimately, his success.SUBMIT QUESTIONS FOR GUESTDiscussion topics in this episode:Parent's careers and impactInfluence of physics Working in a large vs private practiceEfficacy of combination treatments Icing and clobetasol to prevent PIHThe importance of measuring impedanceBeginning a medical career in the navyAdvancing technologyHandling difficult patientsEfficiency in the clinicHobbies, family, and beautiful San DiegoResources from this episode:MINT Online E-coursesBBL Photo RejuvenationINTRAcel: RF MicroneedlingAd Links:Management & Marketing Training EventVirtual Event HostingSubmit A Question for Podcast GuestsPURCHASE E-COURSE SUBSCRIPTIONSCHEDULE A DEMOSTAY CONNECTEDWith Dr. Vic Ross• WebsiteWith Dr. Jay Burns•Instagram•Website

Welcome to A Dr. Burns Series of the Making A Multi Million Dollar Medspa Podcast! We are confident that you will love this series and the collision of personal and professional. These guests are paving the way for aesthetics professionals to grow in their careers. By sharing their insights, we hope you feel empowered to take the next steps in your practice, adapt your settings, and improve treatment results.In this episode, Dr. Jay Burns joins the podcast to kick off his A Dr. Burns Series. Dr. Burns and Kathy Taranto discuss the latest aesthetic treatments, their favorite technologies, and the importance of client comfort. The conversation highlights combo treatments, positive culture in the workplace, and shares insights on building a successful practice. Dr. Burns also shares the revolutionizing effects of a recent read: Building A StoryBrand by Donald Miller. Join us for a deep dive into the world of aesthetics and practice success with one of the industry's most skilled and experienced professionals.SUBMIT QUESTION FOR GUESTSDiscussion topics in this episode:Amazing Moxi resultsFavorite projectsStacking treatments/combination therapyKeeping clients comfortable with GeniusCultural/management tips & ideasThe importance of creating amazing work cultureImplementing change in an officeStoryBrand & its key pointsKey to finding a successful managerCutting out what isn't importantTreatments we loveResources from this Episode:MINT Online E-coursesBuilding A StoryBrand by Donald MillerCosmetic Physician PartnersCoolSculptingAdvanced Laser ResurfacingBBL Photo RejuvenationINTRAcel: RF MicroneedlingMOXI Fractional LaserAd Links:PURCHASE E-COURSE SUBSCRIPTIONSCHEDULE A DEMOManagement & Marketing Training EventStay Connected with Dr. BurnsResurrect Skin MDInstagramWebsite

Join us for an amazing season hosted by renowned plastic surgeon, laser specialist, and training extraordinaire Dr. A. Jay Burns of Resurrect Skin MD in Dallas, TX. This season is going to be teeming with industry leaders, so be sure to tune in for this incredible mini season. We know you'll love it!

In this season finale, Kathy and Nurse Practitioner, Meredith Keller delve into the often-taboo subject of female sexual health, shedding light on how diVa Vaginal Rejuvenation can bring about life-changing results. Join in as they discuss the roadblocks faced in identifying suitable candidates for diVa and exploring potential risks associated with the treatment. Meredith will share tips for incorporating diVa education into consultations and appointments, ensuring patients have a comprehensive understanding of the procedure. As demand for diVa continues to grow, we explore the reasons behind this trend, offering insights into the transformative potential of this innovative solution for female sexual health.Hot topics in this episode:The taboo topic of female sexual health How diVa can provide life-changing resultsRoadblocks of identifying candidates for diVaRisks of the treatmentIncorporating diVa education into consultations and appointmentsGrowth in demand of diVaMINT Training Resources based on today's discussion:Perfect the treatment that is impacting the lives of women around the world. Check out our diVa Vaginal Rejuvenation E-course. Incorporate diVa education into consultations with excellence using The Perfect Consultation E-course. Ready to subscribe to MINT's E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself. Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. InstagramFacebookLinkedInAd Links:Purchase MINT E-courses

Join us for an enriching episode where we explore the remarkable synergy between retail expertise and aesthetics management. In this conversation, Kathy hosts AesthetiCare Practice Manager, Rick Dunn to uncover the strategies and tactics that go into being a successful aesthetics manager. Rick shares a key to his success—a 30-year background in retail—and how it has contributed to his growth as a manager in medical aesthetics. From adeptly managing staff vacations to the importance of crafting comprehensive corrective treatment plans, this episode provides a captivating inside look at the strategies employed in our clinic. Don't miss this compelling episode as we uncover the skills that have propelled Rick's pursuit of excellence. Hot topics in this episode:Utilizing retail/service industry experience in aesthetics clinicsThe benefits of reporting off of the Adkins calendarManaging staff vacation and time off Pitfalls of selling from your own pocketbookThe effects of consistency in within your practiceProviding full treatment plans then tailoring to clientsMaking small improvements in your clinic to keep it freshPlanning and building a new spaceConsiderations when moving to a new buildingMINT Training Resources based on today's discussion:Interested in finding your own amazing Rick Dunn? Check out our Superstar Staffing E-course! Our Business Blueprints E-course offers guidance in selecting retail products, vetting equipment and more. Learn all the ins and outs of planning amazing events to boost your revenue in the Events E-course where we discuss big, small, and virtual events.Ready to subscribe to MINT's E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself. Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. Instagram Facebook LinkedIn Ad Links:Purchase MINT E-coursesHosting Virtual Events

Step into the latest episode where our management team delves deep into August 2022. This exciting month is packed with a treasure trove of insights, ranging from summer promotions and flash sales to revamped pricing structures. Plus, our team shares a range of tactics to help you make the most of your connections with product reps. Matt and Rick discuss the difficulty of letting go of high revenue generators when they don't align with the company culture. It's an honest conversation about making hard decisions for the good of the collective group. Don't miss out on this illuminating conversation as we pull back the curtain on our very own clinic, offering an exclusive window into the dynamic world of medical aesthetics management.Hot topics in this episode:Monthly growth report for Leawood and LibertyTighten & Tone bundle details for summerZero-clinic-cost Flash sale for Neurotoxins and Filler Working with your product and device repsUpdating your client on technology you're vettingProviding info to your front desk to improve callsMaintaining SEO and your websiteMaking treatments special for customersIdeas for blogs and boosting SEOGet employee buy-in through leading by exampleSetting expectations at hireLetting good people go for the betterment of the wholeMINT Training Resources based on today's discussion:Explore the opportunities of body services in our Emsulpt and Coolsculpting E-courses.  Our Business Blueprints E-course offers guidance in selecting retail products, vetting equipment and more.Become an expert in injectables with our Injectables-focused E-courses: Neurotoxins and Dermal Filler. Ready to subscribe to MINT's E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself. Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. InstagramFacebookLinkedInAd Links:MINT E-coursesHosting Virtual Events

Step into a BBL masterclass with Kathy Taranto in this clinical episode. Discover powerful insights to elevate your BBL treatments and take your business to new heights. From deciphering between BBL, FYBBL, and BBL HERO technologies to ensuring precise Fitzpatrick skin type choices, Kathy equips you with essential tools for success. Learn how to seamlessly integrate advanced BBL treatments, enhancing efficiency and efficacy. Don't miss this treatment-packed chat to unlock the full potential of your BBL device! Hot topics in this episode:Choosing the correct Fitzpatrick Skin TypeAvoiding complication in BBL treatmentsBenefits of BBL HEROAchieving safe and thorough resultsTransition from BBL to FYBBL to BBL HEROSteps of BBL treatments and adding FYBBL or HEROTreating with BBL in the summerMINT Training Resources based on today's discussion:Learn more about BBL and BBL HERO with MINT's in-depth E-course.  Ensure your clients and team are safe when using lasers with a special E-course featuring esteemed laser specialist Patrick Clark. Check out the Laser Physics and Safety course today. Ready to subscribe to MINT's E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself. Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. Instagram Facebook LinkedIn 

In this engaging bi-weekly series, join our clinic's management team as we review the successful—and not so successful—initiatives and processes that fueled our clinic's growth in the previous month. We're here to provide you with real numbers, valuable insights, and actionable ideas that you can implement in your own practice.In this week's episode, we take a close look at May 2022. From effective retail product management to fruitful partnerships with local businesses for fundraisers, you'll get an exclusive first-hand look at the inner workings of our clinic. Don't miss this opportunity to gain valuable knowledge and inspiration for your own practice!Hot topics in this episode:Moving away from discounting promotionsEye bundle as flash sale and creating bundles at lower price points Balancing talking points in short appointments and leveraging front desk staff Managing and reviewing retail product offeringsOffering excellence at a higher price point for services versus a cheaper priceUsing events to boost servicesConnecting with partners for fundraising and eventsVetting equipmentIdentifying candidates for summertime laser treatmentsPromoting seasonal top-of-mind services during summerMINT Training Resources based on today's discussion:Get insider tips on all things marketing including promotions and sales in MINT's Marketing E-course. Our Business Blueprints E-course offers guidance in selecting retail products, vetting equipment and more. Learn all the ins and outs of planning amazing events to boost your revenue in the Events E-course where we discuss big, small, and virtual events.Ready to subscribe to MINT's E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself.Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. InstagramFacebookLinkedInAd Links:Hosting Virtual Events

Join hosts Kathy and Matt Taranto in this illuminating episode of Making a Multi Million Dollar Medspa Podcast as they explore the art of navigating seasonal fluctuations in the aesthetics industry. They'll discuss the tools they provide their performance-based employees during slow times. From relationship building and effective follow-up communication strategies to capitalizing on events and reviewing your current clients' charts, they'll help to provide your team with helpful information for keeping busy in lulls. In this episode we discuss:• Seasonal fluctuations in business• Performance-based compensation in slow times• Value of relationship building• Follow up communications • Booking follow up consultations• Capitalizing on events in lullsMINT Training Resources based on today's discussion:• Find staff that are committed to growing their business! Follow along with our Superstar Staffing E-course to find the right fit for your clinic! • Give your clients more when they come into your clinic with an outstanding consultation. Learn the steps to The Perfect Consultation in our E-course. • Ready to subscribe to MINT's E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself. Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. • Instagram • Facebook • LinkedIn Links for Ads:• Virtual Event Hosting

In this episode, we have the pleasure of hosting Dr. Lina Vargas, a highly accomplished Cardiac and Vascular Surgeon with a passion for excellence. Dr. Vargas shares her expertise and insights on a wide range of topics, including the significance of listening to your gut in the hiring process and the art of building exceptional teams. She also delves into the challenges she faced as a business owner when opening her own private practice, Lumina Vein & Aesthetics Institute in Orlando, Florida. Dr. Vargas provides valuable knowledge on treating veins using Sclero versus ND/YAG techniques and offers guidance on getting started and training in Sclerotherapy. She emphasizes the business value of treatments that don't require an MD's supervision and provides practical social media strategies to take some stress off of practitioners. Join us for this enlightening episode, as Dr. Lina Vargas shares her wealth of experience and insights for success.In this episode we discuss:Listening to your gut in the hiring processBuilding exceptional teamsThe challenges of being a business ownerOpening a private practiceTreating veins using Sclero vs Nd:YAGGetting started and training on SclerotherapyThe value of treatments that don't require an MDSocial media strategy and tips for making it easyMINT Training Resources based on today's discussion:Interested in building a team of amazing staff? Checkout our Superstar Staffing E-course. Use our Business Blueprints course to learn more about starting or growing your own practice.Dr. Lina Vargas loves HALO! See what her excitement is about without HALO Fractional Laser E-course. Emsculpt is just one of BTL's cutting edge technologies. Learn about the treatment with MINT's Emsculpt E-course. Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. InstagramFacebook LinkedIn Keep up with Dr. Vargas and her team:Follow her on Instagram Stay connected with her team Visit Lumina's websiteLinks for Ads:Virtual Event HostingMINT Aesthetics

Marketing can be an intimidating, overwhelming aspect of operating a clinic. The price tag, the ever-changing trends—it's enough to cause you to avoid it altogether. It doesn't have to be that way. In this episode, Matt and Kathy Taranto discuss the low-cost, high return strategies that have proven to work: B2B partnerships. Strategically building relationships with other businesses can (and should) be beneficial to both parties making it an easy decision to implement into your business.  Matt will dive into selecting businesses to partner with, give real examples from their own practice, and give you some tips for getting started. Listen in on the episode to see how your clinic can utilize effective B2B partnerships to grow. In this episode we discuss:Identifying businesses to partner withThe vital component of B2B marketing: two-way streetGenerating leads using substantial giftRejection in partnership marketingLow-cost strategies with high returnFinding the right person for external marketingMINT Training Resources based on today's discussion:Need more marketing help? Check out our Marketing course in MINT's E-courses now. Learn more about operating a clinic in our Business Blueprints E-course.If you're looking for customized Business Consulting specifically for aesthetics clinics, look no further. Check out MINT' Business Consulting options. Ready to subscribe to MINT's E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself. Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. Instagram Facebook LinkedIn

Join us as we dive into an inspiring conversation with Vee Ibrahim. Vee's journey in the aesthetics industry has been marked by remarkable growth and accomplishments, serving as a true inspiration. With a diverse background—from surgical tech in the Army to yoga teacher on the weekends— Vee has gained a wealth of experiences that have shaped her path to become a successful business owner. Throughout the episode, Vee generously shares highlights from her journey and underscores the importance of curiosity, active listening, and fostering a culture of excellence. Her professionalism combined with her refined thoughtfulness gives amazing insight into goal setting and the path to success. Get ready to be inspired as Kat engages in this captivating conversation with Vee Ibrahim!In this episode we discuss:The importance of persistence and curiosityPaying for speed through trainingRecruiting and building a strong teamMaintaining a culture of excellence and trainingOrganizing your clinical with short, daily meetingsMINT Training Resources based on today's discussion:In the market to hire a new provider? Follow along with our Superstar Staffing E-course to find the right fit for your clinic!Ready to subscribe to MINT's E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself.Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more. InstagramFacebookLinkedInKeep up with Vee:Visit her websiteRead her bio