Marketing your Private Practice with Kathy C

You can have a steady stream of clients, even from referrals, and still be invisible online - even from people who live in the same area. That's the hidden trap many service providers fall into - and it's exactly what we unpack in this special video edition of the podcast.Kathy C sits down with Mary Beaton to conduct a live marketing review of Mary's website and Google Business Profile. Mary runs a successful payroll service business, Performance Payroll, but she wasn't showing up in search results, especially for local people - and wanted to know why.Here's the thing... your website is like a storefront on a busy street. It has one main job - to convert walkers going by the store into clients. The same as website vistiors should be converting into clients.  But if the sign on your store is vague, the door is hard to find, and the hours aren't listed, how will anyone know to walk in? Mary's online presence was missing the basics - and that was quietly costing her client opportunities.In this episode, which is also available on YouTube with the video showing what we were checking... Kathy reveals the simple fixes every local service business needs: clear messaging, SEO foundations, and the tools that help your website actually work.Listen in to learn: • The 3 backend website mistakes most service businesses make • Tips to optimize your Google Business Profile to get found locally • Why messaging clarity matters more than ever • What payroll and private practice websites have in commonWatch the full video or read the detailed show notes here: 

One of the biggest lies private practice owners tell themselves is, "I'm too busy to do marketing."The hard truth?When we actually track where the time goes, most of us are losing one to two hours a day on things we do not even realize are pulling us off track.Most practice owners think they need more hours in the day to fix their marketing struggles, but the real issue is how invisible distractions are stealing the time they already have. In this episode, Kathy shares why running out of time is one of the biggest reasons private practice owners struggle to market their services effectively and what you can do to change it starting today.You will learn:Why wasted time is the real barrier to growing your practiceA Simple method to track where your time is really going and how to uncover hidden time leaksHow building a time-saving strategy for the biggest time waster of all helps you protect your workday, leads to more time for clients, and a better workday balanceIf you want to spend less time feeling behind and more time attracting clients, this episode is for you.Listen now and find out how fixing those hidden time leaks in your private practice can change everything.  Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/148  Click here to send Kathy a text message about this Episode

Feeling drained by marketing that isn't bringing in clients to your private practice? Marketing a private practice can feel exhausting, especially when it takes up hours of your week but isn't filling your calendar. If you've tried posting, webinars, email lists, or freebies and it still feels like nothing is working, this episode offers a clearer path forward.You'll hear about 5 specific reasons why marketing often feels like a time-wasting chore, and more importantly, what changes can make it easier and more effective. If you're ready to simplify your private practice marketing strategy and spend less time on marketing that actually helps you get booked with clients, this is the episode to tune into.What You'll Learn by tuning in:Why your marketing isn't working for your private practiceThat time isn't the issue - it's how your time on marketing is being spent  Why you don't need to do more marketing and what you shoudl be doing instead.Be sure to listen in and discover the 3 Steps to make your marketing more effective and help bring in clients. Access the resources mentioned:  http://marketingyourprivatepractice.com/147 Click here to send Kathy a text message about this Episode

If you are doing  Random Acts of Marketing... then hit play right now! Especially if you feel like you're constantly spinning your wheels trying to grow your practice. You're not alone, and you're definitely not stuck. In this episode of Marketing Your Private Practice, I'm sharing the  7-step path I've used to help hundreds of dietitians, therapists, and other private practice owners move from struggling to thriving. You'll learn how to shift from doing random marketing to having a strategic plan that actually brings in leads and helps you build the business and life you want.Here's what you'll learn in this episode:What one marketing activity you must start as soon as you open your practiceWhy having the word welcome on your homepage is a huge mistake What can happen when you rely only on social media for your marketingHow you can be putting your practice at risk by doing random marketing vs being strategic with your plans and actions. The 7 key steps to get more strategic with your private practice marketingThese steps aren't rocket science - they're rooted in common sense, real-world results, and over 16 years of experience helping practitioners and coaches grow and scale their private practice. Whether you're just starting out or already in business, this episode will help you map out your next best steps toward a more strategic, sustainable marketing plan for your business.Need some help figuring out what to do next if you are being random with your marketing?  Book a free marketing review with me today - https://www.pepperitmarketing.com/reviewAccess the transcript and other resources on the show notes page at http://marketingyourprivatepractice.com/146Click here to send Kathy a text message about this Episode

Attracting better-fit clients to your private practice doesn't require more content or more consult calls. It starts with learning how to confidently say no when someone isn't a good fit to work with you. In this episode, Kathy expands on episode 144 when she shared why 4 words in an email had her immediately tell someone no and how you can ensure that you attract more dream clients to your practice. Whether you're a dietitian, therapist, or service-based provider, Kathy has 8 steps you can follow to avoid those bad-fit clients.  Learn to set clear boundaries, screen inquiries more effectively, and get more of the right clients from your marketing efforts.You'll hear the exact words she used in the reply to the person who asked her “What's with this sh!t” in reference to her pronouns in her email signature. Discover other strategies to learn how to avoid common traps that lead to burnout or misaligned sessions.These private practice marketing strategies are all about helping you attract more dream clients and fewer not-so-ideal clients to your practice with confidence and less second-guessing. What You'll Learn:8 steps to attract the right clients and protect your timeWays to ensure you know when to say No, you are not a fit for my businessThe exact script Kathy used in this caseListen in now, and you can also access the sample script and other resources mentioned at http://marketingyourprivatepractice.com/145 Click here to send Kathy a text message about this Episode

If you've ever felt like you're not working with your "dream clients" and instead you have too many “drain clients” filling your calendar - this episode is a must-listen, especially for dietitians and therapists in private practice.Kathy shares a real-life story that makes it crystal clear why sometimes a Hard No is the only option, and without ever talking to the potential client too. In this case, it took just four words in an email for her to know: “Yeah, No. We will not be working together… ever.”   (Yeah, No. = a very Canadian way of saying NO.)The email message crossed a line with her values and that made the response easy to do adn without fear or regret.  Misaligned clients drain your energy, shake your confidence, and chip away at the business you've worked so hard to build.   Learn why saying no to the wrong clients isn't just okay - it's necessary if you want to grow a thriving and profitable practice. AKA ... Your Dream Practice!    This episode isn't about being judgmental or turning away people carelessly. It's about making space for the right clients and protecting your practice from the wrong ones. Hit play and find out how saying no can help you build the private practice you actually want - one filled with dream clients.Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/144 Be sure to book that free marketing review with Kathy if you want to identify where your messaging might be attracting those not-so-ideal clients! https://www.pepperitmarketing.com/reviewClick here to send Kathy a text message about this Episode

Marketing a book and marketing a private practice are very similar in many ways! In this episode, Kathy Colaiacovo sits down with her client, Janice Dada, a registered dietitian and author of Intuitive Eating for Diabetes. They have been working together for the past year to create a marketing strategy to launch Janice's book when it gets published on April 1st, 2025. Kathy and Janice talked about some of the marketing strategies they did over the past year to prepare for the launch day which was almost a year later. The goal was to be ready for when she could start marketing to book and it worked… the changes Janice made and the efforts she put in paid off by helping her book gain traction and make it to the top of some of Amazon's book lists.The bonus was … that at the same time, she was also implementing similar strategies to attract new leads for her private practice. Be sure to listen in as they talk about the strategies and actions that made all of this possible. Listen in and hear about: ✔  A lesson Janice will never forget about marketing that helps get more sales ✔  Ways that Janice began to repurpose her marketing content to save time & expand her reach✔  A surprising marketing strategy that helps turn unknown book buyers into leadsListen now to learn how a simple, strategic marketing plan helped Janice increase book sales, bring in new leads, and build a foundation for her practice. Be sure to check out the links and resources mentioned on our show notes page at http://marketingyourprivatepractice.com/143 to connect with Janice and access her Free Diabetes Guide. You can also preorder Janice's Intuitive Eating for Diabetes book & get the special bonus she is offering here - IntuitiveEatingForDiabetes.com/bonus  Click here to send Kathy a text message about this Episode

In this special episode of Marketing Your Private Practice with Kathy C, we take a break from marketing strategies to spotlight an incredible cause - Big Brothers Big Sisters. As part of the worldwide Podcasthon https://podcasthon.org/  Kathy shares her personal experience as a Big Sister and talks with Bethany Porter, the mentoring and volunteer coordinator for Big Brothers Big Sisters of Greater Halifax.Kathy opens up about what inspired her to join the program, how easy it was to get started, and the rewarding experience of mentoring a 9-year-old young girl in her community. Bethany provides some insight into the organization's mission, the impact of mentorship, and how just a few hours a month can create lasting change in a child's life. They discuss the matching process, common misconceptions about the time and financial commitment, and a couple of success stories of matches - many of which turn into lifelong friendships.With 107 children currently on the waitlist in Halifax alone, the need for volunteers is urgent. Whether you're 19 or 90, there's a child who could benefit from your time and kindness if not here in Kathy's city - then in your own city or town too!  If you've ever considered becoming a Big Sister or Brother with this organization but felt unsure, this episode will give you the clarity and encouragement you need. Be sure to check out the links and resources mentioned on our show notes page at http://marketingyourprivatepractice.com/142  or visit halifax.bigbrothersbigsisters.ca to learn more and take the first step toward making a difference.Maybe you can't help out as a mentor yourself, but you can support Kathy and Skyla's fundraising for the BBBS Bowl-a-thon happening this May. Visit  https://www.canadahelps.org/me/RYrdWkG to donate directly to their team - the Slay Queens Strike Again. Please visit www.podcasthon.org to discover hundreds of other associations through the voices and talents of amazing podcastersClick here to send Kathy a text message about this Episode

Are you spending too much time on marketing but not seeing results? The reason many private practice owners get overwhelmed with ALL the marketing is because they lack structure doing this work which leads to wasted time, frustration, and inconsistent results. In this episode, Kathy C shares 5 must-have systems (ALL ARE FREE!) that every practice owner or service provider needs to help you get organized, work more efficiently, and see better outcomes - without spending hours every week on marketing.Kathy explains why having a clear plan is essential to avoid the overwhelm of random marketing efforts. She introduces the concept of Assembly Line Thinking, a simple way to streamline marketing tasks and improve consistency. She also breaks down how disorganization is one of the biggest time wasters and why structure can make marketing easier and more effective AND give you time back in your day! If you find yourself not getting clients from your marketing, or you are constantly searching for items you need to do your marketing and just feeling frustrated with making consistent marketing a reality … this episode will give you practical strategies to help you stay organized and save time. By making small changes to how you store, plan, and execute your marketing, you can focus more on serving clients while still growing your practice.Hit play now to learn how simple systems can help make marketing easier and more effective!Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/141 Free Marketing Review with Kathy - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode

Struggling with low email open rates? Wondering if your newsletters are even worth the effort? If you're putting time into newsletters but not seeing results, this episode is a must-listen.Kathy shares why email remains one of the most powerful marketing tools for private practice owners and how small changes can lead to big improvements in engagement. She shares a surprising truth about email visibility and why even unopened emails still play a big role in the effectiveness of email marketing and booking clients.You'll also hear why staying consistent with your newsletters can help you attract and retain clients, even when your practice is full.Listen in to learn how small tweaks to your email marketing can lead to better engagement, more clicks, and ultimately, more clients.  Hit play now!You can access all the resources mentioned on the shownotes page at http://marketingyourprivatepractice.com/140Book your Free Marketing Audit or Review at https://www.pepperitmarketing.com/reviewClick here to send Kathy a text message about this Episode

Your website should be working for you, not against you. If visitors aren't booking consults, there's a reason… and it's usually messaging, SEO, or calls-to-action that aren't doing their job. Things that are easy to fix!In this episode, I did a free marketing review with Cary Cuevas, a registered dietitian and nonprofit business owner, who was struggling to turn website visitors into clients. She built her site years ago and made a few updates, but something wasn't clicking.During our review, I uncovered key website mistakes that were likely keeping people from taking action. These are common issues I see on private practice websites, and the good news is -- they're all fixable!What you'll learn in this episode:The messaging mistake that confuses visitors and stops them from bookingWhy using “near me” in SEO titles can hurt your rankings (and what to do instead)How weak calls-to-action cost you clients—and how to write CTAs that workOne simple design fix that makes your website easier to readIf your website isn't bringing in the clients you want, you might be making the same mistakes. Listen in to learn how to fix them and start getting more bookings today!Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/139   

Are you posting content regularly but still struggling to get clients? You're not alone. Many private practice owners spend hours creating content for marketing, only to see little to no return. The problem? You're posting in the wrong places.In this episode of Marketing Your Private Practice, Kathy C breaks down why posting content only on social media will leave you burnt out and overwhelmed from marketing your practice or business. Kathy shares how a simple shift can make your marketing more effective without taking over your life.She'll also help you identify if you already have great content that can be used to get more results from your marketing.Here's what you'll learn:✔️ Why your website should be your content's first home - and how it helps both clients and search engines find you.✔️ Recognize if you are already posting good content to use - you may be creating great content just posting it in the wrong place.✔️ A simple, strategic content plan that helps you get clients without spending all your time marketing.If you've ever felt trapped in a never-ending cycle of marketing that goes nowhere, this episode will help you refocus your marketing content strategy where it makes a difference. Hit play now to discover how to identify if you already have great content and how to better use it to get more clients!Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/138   Book your free marketing review with Kathy C here -   https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode

Does marketing your private practice or business feel like a never-ending task that drains your time and energy? If that's you, be sure to listen to this episode of Marketing Your Private Practice and learn why more content doesn't equal more clients and discover the best content marketing strategy to help you attract more clients and stop wasting time.  In this episode, you'll learn a smarter, simpler content marketing strategy designed specifically for busy practice owners and service providers.Discover practical steps to:Stop relying on social media for leadsUse search engines to help clients find youRepurpose one core piece of content into blogs, emails, and social postsIf you've been Googling "how to get more clients for my private practice" or "how can my marketing work better" and wondering why your growth has stalled, this episode will give you the clarity and tools you need.Listen now and learn how to grow your practice or business without spending hours on social media! (That is the opposite of this strategy - we'll get you spending less time on social and more time with clients!!) Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/137  Click here to send Kathy a text message about this Episode

No matter how many social media posts, emails, or networking events you attend, if people don't clearly understand who you help, how you help them, and why it matters, they won't take action.In this episode, we're talking about the 2nd Pillar of Marketing a Private Practice or Service Business - Your Message. If you've been feeling that your marketing is a waste of time and effort, your messaging could be the problem.  Be sure to hit play and listen to this week's episode to discover ways to improve your marketing message and learn:✔ Why your current marketing efforts may not be bringing in clients✔ Common messaging mistakes and simple ways to refine your message ✔ The 5 key elements of strong messaging that make people take actionIf you're tired of feeling like you're shouting out to the world that you're here and ready to help clients and getting crickets or confused faces, this episode is for you. Hit play now and learn what makes a clear, compelling message that makes your marketing work and helps you book more clients.Book your Free Marketing Review with Kathy C - https://www.pepperitmarketing.com/reviewBe sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/136 Click here to send Kathy a text message about this Episode

Too many practitioners and service providers overlook foundational marketing strategies, focusing instead on trendy tactics like social media reels.Broken or missing foundations are the biggest reason people find themselves doing all this marketing that is going nowhere. It's not bringing in clients, it's bringing more frustration and burnout.When you understand how these simple foundations can be powerhouses when it comes to making your marketing work - then you understand the power they have. Listen to this episode as Kathy C shares how the 10 marketing foundations for success (Pillar One of Marketing) can shift everything. Do not miss the simple, oh-so-simple, examples of how small fixes had big results for some of her clients. You will be saying 90 more bookings in 30 days because of …what??? Yes, 90! Hit play and get ready to shift your focus to marketing that matters and gets you clients! You can access the shownotes at http://marketingyourprivatepractice.com/135Book your free marketing review with Kathy C here -   https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode

If you have been considering offering a course or group program to your services, and are looking at that as the best way to grow your practice, I want you to listen carefully to this episode first. Too many practice owners see group programs and online courses as the ‘magic pill' to growing the business and making more money with the one-to-many revenue offer… but group programs and courses are not always the best path to growth. There are some strategies to consider BEFORE launching a new program or course. Listen in as Kathy shares some of the factors many practitioners and service providers forget when it comes to successfully offering and launching a group and online courses. You will learn: What the #1 consideration is to help you know you are ready to scale in this wayThe ONE thing people forget to plan for when adding a group program or course5 Steps that build a strong foundation for offering an online course or group programHit play to learn ways to avoid the frustration and financial mistakes that often come when trying to expand your services before you have the elements in place that will make your new services a success and reduce the likelihood of failure.You can access all the resources mentioned on our shownotes page at http://MarketingYourPrivatePractice.com/134 Click here to send Kathy a text message about this Episode

When you take the time to write an article - whether it's for your blog or a newsletter, like any private practice owner, you want to get the most out of the time you spent creating that marketing content. In this episode, we do a LIVE Review of a Blog that Juliana Sherriff, Jewels, wrote for her Wellness Journals business. In this free Marketing Review, we address the challenges Jewels faced with blog articles and newsletters that did not seem to be doing much for her. She wanted to enhance her content to attract more readers and increase sales of her journals and how to make her articles more effective and engaging.Listen in to learn the 3 key lessons shared that will optimize her Blog and Newsletter Articles. Importance of SEO in Content Creation and what to includes that turns your content into keyword-rich articles that help search engines find and rank your articles, increasing your visibility online.Ways to Optimize Your Blog Articles including formatting tips, using images effectively, and ensuring your content is structured for easy reading.What to do Differently with  Calls to Action in Blogs and Newsletters - even if the content is exactly the same.If you're looking for ideas on how to get MORE out of your blogs and newsletters this episode offers lots of actionable tips and strategies as we go through Jewels' blog article.     You will also discover one simple and surprising way formatting your newsletter can increase your open rates and have more people read that content. Access the resources from this episode, including the 10-point blog checklist on our show notes page at: http://marketingyourprivatepractice.com/133Book your own free Marketing Review - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode

If you've struggled to get your message across or feel like your marketing efforts aren't bringing new clients to your practice or business,  this episode is for you!We explore 3 simple ways - yet essential strategies to help you connect with more of your dream clients with a marketing message that does its job! Effective marketing is the kind that speaks right to those ideal clients you want to work with ... people whose problems you can help solve. The best way to make this happen is by enhancing your marketing message, and today, you can learn what to include in your messages to make this happen. Whether you're writing blog posts, creating social media content, or even networking, these steps will help you create a message that attracts the clients you truly want to work with. Tune in to learn how to make your marketing content more effective with messages that attract more of those dream clients! Check the show notes at http://marketingyourprivatepractice.com/132 for the resources and tips mentioned in this episode.If you want an audit of your marketing to get help with an issue you are experiencing, book a Free Review with Kathy C right here - https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode

In this episode, I share the reason why, one day, I told a client that she should “Stop All of her Marketing... right Now!”It seems dramatic, but she was at a point where she was just throwing time and literal money out the door with her marketing because it was not working at all. In fact some of it was hurting her reputation too.  We fixed the problem by going back to the basics and making sure she had 4 things in place that would ensure that her time and money invested into the marketing was worth it and that the marketing would work. Actually helping bring in new clients and grow the practice. Something I am sure you also want for your business or practice too -- clients and growth. Hit play to listen to this episode and learn:The 4 Pillars of Marketing a Practice or Service BusinessHow each Pillar relies on the others to be more effectiveWhy sometimes you should consider Stopping ALL Marketing NOW! Once my client and I established those 4 pillars in her marketing plans, things began working - a lot more than she imagined possible. Her list began to grow, and she started seeing more consults, and they were booking more clients. This episode provides valuable insights to help streamline your marketing and let you know if you, too, need to stop your marketing right now because it is hurting more than helping. Tune in to learn how to recognize these signs and hear how that client had a banner day 2 months after those fixes were in place.  You can access the shownotes at http://marketingyourprivatepractice.com/131 Book your free marketing review with Kathy C here -   https://www.pepperitmarketing.com/review Episode website page -   https://www.pepperitmarketing.com/podcast/why-stop-marketingClick here to send Kathy a text message about this Episode

As the new year approaches, many of us take time to reflect and set goals. However, they often end up as dreams, not reality and don't help grow the business or practice.In this episode, we discuss 7 common mistakes that can derail your marketing plan and prevent you from reaching your business goals. If you want to grow your practice or business, it's crucial to understand these pitfalls so you can avoid them.The biggest issue that happens from these mistakes is wasted time and effort. When your marketing isn't aligned with your goals, you may find yourself spinning your wheels without seeing any real results. This can be frustrating and discouraging, especially when you're trying to attract more clients and increase revenue. The two things needed to grow a private practice or service-based business.Listen in to learn what these mistakes are and how to avoid them so they don't impact your success.  Don't let your marketing efforts go to waste in the coming year!  Make sure that your marketing activities lead to real growth and success for your business.  Access the Content Planning Workshop with coupon code: NEWYEAR25 https://www.pepperitmarketing.com/workshop Take the Free Marketing Foundations Quiz: https://www.pepperitmarketing.com/quizClick here to send Kathy a text message about this Episode

Growing a private practice can be overwhelming, especially when it comes to getting clients to find you online. That's exactly what Registered Dietitian Nutritionist Tamberly Powell wanted to know when she booked a free Marketing review with me… “How do I get clients to find me online?”In this episode, we uncovered 3 main issues with her website that were blocking people from finding her online.  As we reviewed her site, I explained these issues and shared 5 simple Search Engine Optimization tips and strategies that Tamberly could do to help more people find her and her practice online. Especially when she has a very specific niche like she does! SEO does not have to be complicated. When it's explained in a way that is not all “hi-level-tech,” most practice owners “get” what they need to do. Be sure to tune in and learn the fixups she can do to improve the visibility of her website and her services online. Strategies that can be applied to almost every practice or service business. SEO does not have to be complicated. When it's explained in a way that is not all “hi-level-tech,” most practice owners “get” what they need to do. Be sure to check out this episode. Once you have these fixups in place, you will see upward shifts in website traffic and consult requests… more people finding you, people who can become your next paying client!You can access the resources mentioned and more about Tamberly, on our shownotes page at: http://marketingyourprivatepractice.com/129  Click here to send Kathy a text message about this Episode

If you are looking to book more clients in your practice or business … I'm going to suggest you do one thing.  Review your About Page content. It is one of the top pages on your website that helps people decide if they are going to book a call with you.  But is it doing that for you? And how does this even work, you might wonder? You are probably thinking… “It's one simple website page where I'm supposed to tell people who I am”… Yes, it is, but it's more than that, too! This page and the content on it - even though it is about you, should not be all about you. It should be written in a way that is more about the visitors and how you can help them—and written so that it guides them to feel good about you, to trust you enough that they want to book a call and talk with you. If you are wondering how to do this and what kind of content to include… then be sure to hit play on this episode. The 5 steps in the framework I'm covering today will help you make that happen with the 5 steps in this framework to help convert more visitors on your About Page into Clients! Whether it's a discovery call or a paid session, you want to help those visitors make the next move.  You can access the resources mentioned on the shownotes page at http://marketingyourprivatepractice.com/128  Stuck on what to do? Book a Free Marketing Review with Kathy C. Yes … 30 minutes of marketing strategy for free -  https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode

When was the last time you reviewed the content on your About Page? If you are a private practice owner or service provider - and you just “whipped up” your About Page content … you might be overlooking a powerful opportunity to build trust with potential clients. The trust that converts those website visitors into more clients.  When visitors come to your website looking to learn more about you, your About Page is a crucial part of that journey, more than most give it credit for.  It not only helps them understand who you are, it plays a huge role in their decision to reach out and take the next step.Yet, many practice owners and service providers make some common mistakes on their About Pages that drive potential clients away. If you're not careful, you could find visitors leaving your site without ever contacting you.In this episode, Kathy shares 5 critical mistakes to avoid on your About Page so that you are not missing out on ways to grow your business by booking more clients. When you understand these pitfalls, you can create a more engaging and effective page that encourages visitors to connect with you.You'll also learn about:The essential role your About Page plays in attracting more clientsThe key objectives your content must achieve to resonate with visitorsThe importance of strategic content planning for your About PageDon't let your About Page hold you back. Tune in to discover details on these mistakes and how to avoid making them on your website.You can access the resources mentioned in this episode at http://marketingyourprivatepractice.com/127  Episode website page - https://www.pepperitmarketing.com/podcast/mistakes-about-page-website Tags : Private Practice marketing, How to grow a private practice, get more clients for my practice, website content planning Click here to send Kathy a text message about this Episode

When you feel people aren't booking consults from your website, you could be right. Most practice and business owners know that booking consults leads to booking more clients. Your website is a critical player in this process - it offers visitors ways to book those free calls with you. Yet, many business owners feel something is just not working the way it should and are unsure what to do or why it's even happening. In this episode of Marketing Your Private Practice, we talk with Registered Dietitian Katie Badger, of EveryBody Nutrition, who was having this exact problem with her practice. Katie signed up for one of my Free Marketing Reviews to find out what she could do to help convert more visitors into booking a Discovery Call with her. By listening in, you'll discover the 3 main reasons I found that Katie was not seeing these bookings coming in her calendar and the steps I recommended she change.  Be sure to follow along and see if the same things happen on your website. The resources and links mentioned can be found on the shownotes page at:  http://marketingyourprivatepractice.com/126    You can book your own free Marketing Review at https://www.pepperitmarketing.com/review Click here to send Kathy a text message about this Episode

Too often, in the quest to save time, people skip the planning, which in the long run means skipping out on the results. This is no different when it comes to lead generation. No results means …not achieving your goals. And for most in this place, the solution could be as simple as checking that your lead generation system has the 7 key elements to be effective and help more people request and download your lead magnet, Once you have this in place, you will see more results. In this episode, you will learn:  You'll also learn everything you need to know to ensure your system has the makings of one that brings in leads on a regular basis, including: The Necessity of Lead Generation Planning Understanding the Lead Generation Funnel The Value of Immediate EngagementWith the right approach to lead generation, you can achieve a steady flow of new clients and grow your practice or business successfully! This episode will get you started. Be sure to check out the resources mentioned at http://marketingyourprivatepractice.com/125  Click here to send Kathy a text message about this Episode

If you're like a lot of private practice and service-based business owners, you work hard to get new leads for your business, but it is a challenge - especially when you keep trying to use a lead magnet that would help people, yet no one is signing up for it. A big part of this roadblock is knowing what to include in your lead magnet to attract your ideal clients. In this episode, Kathy C shares steps on how to create a lead magnet that truly resonates with your potential clients and helps build your list of leads.  It begins with identifying what to put into your lead magnet so it appeals to the people you want to work with!Here are three key lessons you will learn:Why you MUST address only ONE problem for your Ideal Client. Focusing on a single issue helps you create targeted content that speaks directly to your audience and the TOP problem they want to solve. How your sessions with clients help create a Unique-To-You Lead Magnet. Which is one filled with valuable content that sets your lead magnet apart from others.Walk through Kathy's 7-Step Content Discovery Process for Creating Lead Magnets. This structured approach will guide you in identifying the best content to include in our lead magnet so it appeals to people in your target audience.By the end of this episode, you will have a clear understanding of what to include in your lead magnet so that it not only attracts new leads but also helps you book more discovery calls and, ultimately, clients.   Ready to take this lesson and finish your lead magnet in 2 weeks? Register for Kathy's Free Lead Magnet Training that starts NOV 22nd.  https://academy.pepperitmarketing.com/leadmagnets All the resources mentioned and shownotes can be found at: https://marketingyourprivatepractice.com/124Click here to send Kathy a text message about this Episode

“I just need clients.”   This is both a common goal and a common problem of many practice and business owners. One way to get clients is to include lead generation in your marketing plans. Getting stuck at various stages of lead magnet development is another common problem, one that comes with a lot of frustration, too. Whether you're unsure about what type of lead magnet to create, struggling to work and rework one that just isn't getting any results or facing other challenges with your lead magnet  … well, this episode is designed to help you break through those barriers.Tune in to learn the steps to discover that ONE thing that will make or break your lead magnet's success. You will also discover:Why understanding the end goal of your lead magnet can lead to more clientsWhat knowing this ONE thing can do to shift your results and increase signupsWays to change your content to entice more people to enter their name and email without thinking twiceIf you want to offer people a lead magnet that resonates with your audience and drives more leads into your business - leads that can ultimately lead to more clients, then hit the play button!   Remember to book your spot for the Free Lead Magnet Training Bootcamp I'm offering to ensure participants create a lead magnet - from start to finish in 2 weeks. This starts November 18th, and you can book your seat here - https://academy.pepperitmarketing.com/leadmagnets All the resources mentioned in this podcast can be found on the shownotes page at http://marketingyourprivatepractice.com/123 Click here to send Kathy a text message about this Episode

No matter what kind of practice or service-based business you have, there is a marketing tool folks often underestimate when it comes to booking more clients. Lead magnets … too many biz owners look at these as simply a freebie you give away.  You could not be more WRONG. They're strategic marketing tools designed to captivate and attract more leads and prospects for your business. People who are quality prospects and can convert into paying clients!  I've seen firsthand the power of lead magnets in growing a business or practice, and today, I want to help you see the light when it comes to how lead magnets really can work to get more clients to sign up and work with you. Listen in to hear the 5 misconceptions people have when it comes to lead magnets and why you can no longer underestimate them when it comes to marketing your private practice or service business. You will also discover:The critical element needed in any lead magnet to get more signupsWhy cookie-cutter content for lead magnets will not grow your email list The powerful role every lead magnet does that helps convert more leads into clientsJoin the Free Bootcamp to help you create a lead magnet - from start to finish in 2 weeks starts November 18th, and you can book your seat here - https://academy.pepperitmarketing.com/leadmagnets You can access the resources mentioned in this podcast on the shownotes at http://marketingyourprivatepractice.com/122  Click here to send Kathy a text message about this Episode

Having a lead magnet doesn't guarantee that people will sign up on your email marketing list.Like many practice and business owners… you took a lot of time to make a lead magnet for people to download. You set up your email marketing system so you could build your email list of leads… but those signups are simply not happening, and it's frustrating and one key reason people feel marketing is a waste of time.  When people aren't signing up for your lead magnet - what do you do? That's exactly what Sarah J asked me when she reached out, wondering why the lead magnet she had for her practice wasn't getting people signing up for it.Today, I want to share with you one of the main reasons practice and business owners are not seeing signups for their lead magnets and 3 strategies to help you increase the number of people requesting that lead magnet you created.  Listen to this episode to learn some simple steps to getting a steady flow of leads for your private practice or business. Leads are people who ultimately can convert into clients!If you want help getting your lead magnet setup and ready to market - sign up for this Free Bootcamp with Kathy C. Book your seat here -  https://academy.pepperitmarketing.com/leadmagnets   You can access the other resources mentioned via this link http://marketingyourprivatepractice.com/121 Click here to send Kathy a text message about this Episode

If you're stuck in a frustrating cycle trying to book new clients without overwhelming them with your offers or having them walk away not able to make a decision …  listen to this episode as Kathy C shares her 1-2 Knockout Punch Strategy that helps position your services during consults to increase sales. (and no, we are not actually punching potential clients! :-) When the services you offer are packaged to support one another and stand out as the best way for clients to move forward, this helps clients see the value in what you offer. But often, on discovery and consult calls, clients come to a crossroads and need help making a decision. You can create a smoother process for clients to choose your services by offering them something unexpected that will knock them out and lead to more bookings and a steady flow of new clients. Kathy calls it the 1-2 Knockout Punch Strategy, and it works well with the 1-2 Offer Setup we've been covering in this series. It's a way to position your offers that leads to booking more clients because you have given them something unexpected that boosts their confidence and trust in you and helps them make their decision to sign up and work with you. Learn how to position your services on discovery or consult calls using this marketing and sales strategy and see more people sign up than before. This is especially useful if you are someone who has - or had  if you've been following this series of lessons  - so many options and services and packages that people were too confused to decide on anything other than, “I need to get off this call.” For all the resources and links mentioned in this episode, visit the shownotes page at: http://marketingyourprivatepractice.com/120 Click here to send Kathy a text message about this Episode

Imagine having offers for your services that make it a breeze for potential clients to say, "Yes, I want in!" If that sounds appealing, you won't want to miss this episode.In this episode, we tackle the common struggle of clients hesitating to sign up after a discovery call or consult. You'll learn marketing strategies that help position your services and packages in a way that makes it easy for clients to commit and sign up to work with you. Tune in to learn how to develop your 1-2 Offer Setup that truly captivates clients and encourages them to take action.You will learn:How the way you set up and structure your offers can significantly impact client sign-ups.The essential elements to include in your services for an effective 1-2 Offer Setup Strategy.The ONE crucial step in your Intro Offer that you must not skip if you want to see an increase in signups.By implementing these strategies, you can grow your practice and start booking more clients. The goal is to create offers that resonate with clients and motivate them to take the next step in working with you.For all the resources and links mentioned in this episode, visit the shownotes page at: http://marketingyourprivatepractice.com/119Click here to send Kathy a text message about this Episode

One reason private practice and service-based businesses struggle to get clients to book their services is that they confuse clients with too many service offers. This leads to discovery calls that result in potential clients not making a decision and ultimately saying no to working with you.You can make it easier for clients to say yes by changing your offer setup and cutting back on your service offerings. Doing this can totally shift the results of those discovery calls and help simplify the decision-making process for clients. You will find yourself booking more clients. The 1-2 Offer Setup Strategy is designed to help you streamline your services into two clear options. This approach not only makes it easier for clients to understand what you offer but also encourages them to take action. When clients see fewer choices, they are more likely to make a decision and sign up for your services.Here are 3 key lessons you will learn by listening in:Simplified Decision-Making for Clients: Fewer options lead to quicker and more confident decisions.Reducing Sales Pressure for Both Parties: Clients feel less pressured, and you can focus on providing value rather than selling.Increase in Client Sign-Ups: A clear path from an introductory service to a longer-term commitment encourages more clients to say "yes."By implementing the 1-2 Offer Setup Strategy Kathy shares in this episode, you can create a smoother experience for your clients and increase your bookings without the stress of complicated sales tactics and less pressure for everyone. It also has the added bonus of building more trust in you as their service provider! The resources and links mentioned can be found on the shownotes page at:  http://marketingyourprivatepractice.com/118    Click here to send Kathy a text message about this Episode

Did you know that you can leverage your blogs to attract more traffic and leads for your practice or business and even get search engines to send you traffic? Yes, those are two jobs that blogs can do as part of your marketing strategy and plan. But too many practice and business owners underestimate the power of blogs. They look at it as simply writing content that doesn't help their business or practice, and sadly, it's often because the blogs are missing key elements that make them effective. Missing elements that help people find you, search engines find your website and even bring in new leads too from all that new traffic. Now… I know that I've said a couple of words that make some people uncomfortable, the B and S words - Blogs and SEO…

In the hustle to make your marketing easier, you might be accidentally sending potential clients to other websites - especially on Instagram - through all the "Link in BIO" tools that people use every day. But here's the problem with those easy-to-use tools: you are hurting your own website's traffic and visibility, too.  Think about it: when you use these tools, you're sending people to someone else's website and giving away valuable traffic, clicks and visits to someone else's website. Stop giving that valuable traffic away!By using these link tools or other ones where the click takes people to a place that is not your website, you're missing out on that extra website traffic, which also means the search engines are missing a critical message about your website.  Listen to the episode to understand this lesson - as this lesson, in particular, goes way beyond Instagram and your Link in BIO! It's a lesson that applies to so many other areas of your marketing, and there is a simple fix to it. A fix that is easy to do…  and gives your website a traffic boost - instantly.Hit play to learn the fundamental marketing strategy behind this episode and how to reclaim your traffic. Because if you want traffic and leads - the two things that turn into clients, you've got to stop sending people to someone else's website. Visit the shownotes page to access the resources mentioned in this episode, including a free tipsheet to download and guide you with the ‘fix' to this issue - http://marketingyourprivatepractice.com/116 Click here to send Kathy a text message about this Episode

So many practice owners and service providers jump into running group programs and then realize they might not be the quick fix you think they are to help you make more revenue in your business.If you're struggling to make money from your group programs, know two things: You are not on an island, so many people have done the same before you and you need to ensure you have planned the program out from idea to pricing. We will discuss how group programs seem like an easy way to earn more; they often require careful planning and strategy. Many business owners overlook the essential steps needed to ensure these programs are profitable. Kathy will share the importance of building a solid revenue base before branching out into group offerings. This is often the biggest detriment to group programs that are not getting filled with clients or make you feel like you're serving 50 people instead of 15 in the group.In this episode, you'll learn about 5 key strategies to help you ensure you price your program to make a profit from your program.   Kathy also shares real-life examples of how overlooking these steps can lead to financial losses and empty groups. Tune in to learn how to set your group programs up for success and ensure they contribute in a positive way to your bottom line and make a profit! You can access the full whontoes on our website at http://marketingyourprivatepractice.com/115Be sure to take advantage of the savings on the Pricing Calculator Mentioned and use the coupon code: CALCULATOR50 to save 50% - https://academy.pepperitmarketing.com/calculatorClick here to send Kathy a text message about this Episode

If you have more than 3 offers for your services or packages that people can buy from you - that might be the reason you're not booking as many clients or making as many sales as you think you should be - and the fact is you probably could be booking more by offering less.  This lesson might challenge previous learning about sales and marketing … but only because the “Less Offers Equals More Clients” strategy works magic when it comes to booking more clients and increasing sales.When practice and business owners aren't getting clients booking with them, they often try to fix this situation by adding more services and offers, thinking it will help them ensure they have “Something for Everyone!”  But the opposite tends to happen. Too many is too much for most potential clients; instead of signing them, you are scaring them away. This lesson will help you understand why you want to rethink that strategy of having something for everyone and what to do instead.  Remember, the goal isn't to overwhelm potential clients; it's to entice them to want to work with you. So, let's start making your services irresistible - simple, clear, and exactly what clients want by following Kathy's 5-step checklist to help you simplify your offers.You'll also learn how this change can do the same for you when Kathy shares how one of her clients used this strategy with her offers, and it worked so well that her client just wanted to know, “How do I sign up and do more work with you?” Tune in and get ready to start booking more clients by offering them fewer options. It really is magical!  The resources and links mentioned can be found on the shownotes page at:  http://marketingyourprivatepractice.com/114   Click here to send Kathy a text message about this Episode

Networking Groups and Events … you either love 'em or hate ‘em… but the fact remains they can help your practice or business grow. They can be a great source of new opportunities and new business. Networking is typically something people know they should do but don't commit to as a regular marketing activity - especially when the networking groups in your area may not always fill your cup. This is why one of the groups I attend is one that many folks do not always see as a networking group because its main purpose is not networking!  This week on the podcast, I spoke with Cheryl Cook, one of the co-chairs of the 100 Women Who Care Halifax Group, about what makes this group different than a typical networking group - especially since it is not even called that!  Hit the play button to listen in and learn more about the 100 Women Who Care groups - which are all over Canada and the US - and find out how they work, and the hidden benefits women in business can get from joining their 4 meetings each year - yes only 4 events a year!   Be sure to listen in - it will inspire you to rethink what opportunities for networking are out there - some of them may fill your cup  - and your client roster - more than you realize. There are some resources mentioned and you can find them on the shownotes page at:  http://marketingyourprivatepractice.com/113  Click here to send Kathy a text message about this Episode

If you're struggling to get more of your ideal clients to book consults … you're not alone.  This is one of the bigger challenges when it comes to marketing a private practice or service-based business.  Especially if you seem to always be explaining your services over and over, leaving people more confused than ever. It's time to flip the script. By focusing on the core problems your ideal clients face and speaking their language when it comes to their problems, you can transform your message into a magnet for those who need your help.The key to breaking through the noise is having marketing messages that are so specific, that people feel like you're reading their minds. When they book a consult they tell you right away that it felt like “You were inside my head!”  That's exactly what we're covering in this lesson - how getting specific in your messaging can lead to more consults and clients! Here's what you'll walk away with:Understanding Your Audience: Knowing how they feel and how they describe their problems.Why Specificity in Messaging Matters: Learn why you must weave your clients' words into your marketing to create a message that hits home instantly.5 places to find the “Words Your Clients Say:  Discover where to find the words to include in your  "Words They Say" document - a goldmine of insights direct from your ideal clients' mouths.By the end, you'll know what you need to create a message that hits home, builds trust, and turns interested people into paying clients without having to chase them all over to sign up! Ready to make this magic happen for your practice or business? Hit play now!There are some resources mentioned and you can find them on the shownotes page at:  http://marketingyourprivatepractice.com/112    Click here to send Kathy a text message about this Episode

Every business and practice owner wants more traffic and leads - podcast hosts are no exception. In this free marketing review with Kelly Fox, co-host of the podcast Chasing Brighter,  Kathy shares marketing strategies to get more traffic to their website and more signups to their lead magnet, too.  Kelly and her sister and cohost, Jessica Colarco, knew they were not getting the growth they wanted from their podcast and asked Kathy to help them figure out what might be the issue and what to do to reverse the situation. The marketing roadblock stopping them was how to get more people listening to the podcast to take action and visit their website and get connected to them either via social media or by getting their free guide.  During their review, Kathy found several issues that were getting in the way of their goals…  and then she shared 5 specific areas to make the changes to improve the results and build that community of women they are seeking to inspire.Listen in to learn:  The role your marketing foundations play in marketing a podcast or businessWhy your message needs to be clear everywhere - web content, landing pages, signup buttons and your CTAsHow optimizing something as simple as your Instagram BIO link can bring you more website trafficYou can connect with Kelly and Jessica and access the free resources mentioned - via the links on our shownotes page: http://marketingyourprivatepractice.com/111Don't forget to take this free Marketing Foundations Quiz and get a bonus checklist to help you make sure you have your foundations solidly in place!  Quiz - https://www.pepperitmarketing.com/quizClick here to send Kathy a text message about this Episode

How do you get your marketing to bring in more clients?  The secret sauce might just be in the words you use - or don't use - in your marketing. Marketing your private practice or business is not just about having great marketing content; it's about making sure it's the right content, filled with the right words, that finds its way into the right search results. And then those search engines can send the right people your way - the same way a person seeing or hearing the message can send people your way too! This lesson will enlighten you on a content marketing strategy to get your message across to people so that they know you have the expertise and services or products to help them!   We're going to cover - in a very easy-to-understand lesson - how using keywords in ALL of your marketing content can help your message reach more people - from a real-life example of content Kathy had someone edit before it got published - a testimonial!   Yes, even testimonials are marketing content to think about using keywords to improve the message.And… don't be scared of that tech word - keywords  - those keywords and a little know-how on SEO will explain how to sprinkle a little magic in the form of keywords into your content to attract more clients.Here are 3 lessons you'll learn by tuning in:Why Keywords aren't Just for Website ContentAn easy way to understand the basics of SEO and Keyword Basics The Power of Keywords in all types of Testimonials There are some added resources mentioned in this episode and you can find them all on the shownotes page at - http://marketingyourprivatepractice.com/110  Click here to send Kathy a text message about this Episode

Ever feel like you're losing clients before you even start talking? Your elevator pitch might be to blame. Especially if it contains the biggest mistake people make when doing their short 30-second intro. Get ready to learn how you can fix an elevator pitch that's costing you leads and clients. It's time to stop rambling with your elevator pitch and start attracting and booking more clients. Here are 3 lessons we cover in this episode: Why you must focus on the present, not the past Create clarity and lose the rambling words in your marketing messagesKathy's 5-step formula for an effective elevator pitch that will attract, not repel clientsBy focusing on these key lessons and using the formula, you'll transform your elevator pitch from blah to brilliant and will see the changes instantly in the faces of those who heard your message.  You will go from raised eyebrows trying to understand what you do and sometimes even who you are (it happens!) to reaching more people and helping them change their lives. All because people finally understand what you offer your clients - not only your services but how you transform their lives for the better! Don't miss out on this episode – and especially Kathy's samples of elevator pitches - bad and good and an opportunity to have her review your updated Elevator pitch for free! Hit play and let's get you attracting more clients with the most effective elevator pitch ever! You can access the resources mentioned + take advantage of the free elevator pitch review on our shownotes page at http://marketingyourprivatepractice.com/109 Click here to send Kathy a text message about this Episode

Are you tired of attending events and not knowing if it was worth your time? You're not alone. Many private practices and service-based businesses struggle with the same issue … never knowing, “Was the time and even money you put into an event worth it?” You can change this and know exactly what events or conferences to go back to and what to avoid, simply by tracking your event ROI. The trick is knowing what to track to know if you even got a return on investment from these events. And that's exactly what we're diving into on today's podcast. How to track your event ROI. And in a way that is not complicated or time-consuming or requires a program that costs hundreds or more a month to gather the info!   Listen to this episode to learn more about: Tracking ROI: It's not as scary as it sounds and there are ways to keep it simple with a system to make the tracking easier.What to Track: Your goals are your guide. Learn the role they play in what to track and how to identify what metrics to track for events which are typically one of 3 main types.The Long Game of ROI: It is not just for today – Understand why long-term tracking is essential for seeing the full impact of your event participation.Ready to stop guessing and start knowing whether those events and conferences are worth going to? Tune in this episode and make those numbers work for you and guide you toward more success with your practice or business.Be sure to check out the shownotes page to grab the free stats tracking template to get you started - http://marketingyourprivatepractice.com/108   Click here to send Kathy a text message about this Episode

In this episode of the Marketing Your Private Practice podcast, I did a free marketing review with  Camryn McNeil, the inspiring young entrepreneur behind Golden Living Senior Lifestyle Support, a business in Halifax, Nova Scotia. Camryn's remarkable journey, beginning at just 21 years old, is a shining example of how passion and purpose can drive a successful service-based business. Her commitment to enhancing the lives of seniors through companionship and enrichment is heartwarming, and her story is a big part of her motivation to become a business owner.This is a must-listen for anyone looking to deepen their connection with potential clients. We discuss the importance of authenticity in marketing and how sharing personal stories can help you connect with and attract more clients.Listen in to learn the critical lessons from the episode, which include:Why understanding your ideal client's problems is the cornerstone of effective marketing.Ways to tailor your marketing message to resonate with your ideal clients.How to weave your personal story into your marketing to connect on a deeper level, especially when it's tied to your business's "why."A personal note from Kathy C: I was truly moved by Camryn's dedication to improving the lives of seniors and their caregivers, highlighting the profound impact of aligning business goals with personal values. This episode is a powerful reminder that our most potent marketing tool is often our own authentic story.  Don't miss it. Camryn's story will inspire you to create marketing content that connects with your own clients in a more meaningful way. You can find links to connect with Camryn and other resources, including how to book your own free marketing review, on our shownotes page at http://marketingyourprivatepractice.com/107 Click here to send Kathy a text message about this Episode

Preparing for a speaking engagement - even 10 minutes at your networking group - involves more than just creating slides and talking to the group. It requires a strategic approach that helps you get results like more leads and more sales, which is often what you wanted when you said YES to that speaking gig in the first place. And FYI this approach is NOT just for paid speakers!So, if you've ever felt like you're not getting much out of any speaking opportunity you have had - you are not alone! Many businesses struggle with this, and even more so because speaking in front of a group is one of the top fears people have. When you are terrified, being strategic is a challenge. But there's a better way to ensure you know exactly how to make your time speaking to any size group really count. Click play to hear 12 ways you can do this for your next opportunity to speak in front of a group - paid or not!Here are the top three lessons you'll learn by tuning in:1.  How understanding the event rules for speakers & the audience should guide your speaking content 2. Why you must always plan for more than just your PowerPoint content for a speaking gig. 3. The most important aspects of any speaking opportunity, which most people forget! (These help you get more leads and clients from that speaking opportunity)The key is to approach your speaking engagements with a plan. So, if you're ready to make your next speaking event a success, hit play and let's get started!There are several resources I mentioned, and you can find them online at http://marketingyourprivatepractice.com/106   Click here to send Kathy a text message about this Episode

At least one time or another, most business or practice owners will take part in an event with a booth there… maybe as a sponsor or an exhibitor. Whatever role you have … your 'event goal' often focuses on getting new leads and making sales. But many folks I talk to and work with overlook the actions they could be doing to get those leads and sales. Sometimes the actions you do take… can be the worst things you could ever do at your booth! Instead, I want you to know the event marketing strategies and actions that help you do things like: Get a jump in email subscribers on your list (New leads!) Earning revenue at the event that more than covers the fee you paid to book the booth. Growing your business from revenue earned months and even years to come from the contacts made at that booth. All of this is possible when you follow these 10 simple marketing strategies - action steps to take - that help you get that elusive ROI from your time and money invested in booking a booth at a conference or event. Listen in to learn these steps so you never have that “Post-Event Regret” feeling of having wasted your investment in money and time! You might even find yourself boosting that ROI much more than you imagined possible. Hit play to learn the 10 ways you can kickstart that boost in ROI and change the results you get from those events you participate in - especially as a sponsor or exhibitor.  You'll also hear some success stories of how this worked for others… and do not miss the epic action one of Kathy's past clients did with their booth at an HR event.  It was brilliant and sooo memorable. You can find the resources mentioned on our shownotes page at http://marketingyourprivatepractice.com/105 Click here to send Kathy a text message about this Episode

If you've ever come back from being at an event or even a conference and had thoughts like… “I wish I had done … “ or “I forgot to say this to XXX” or “Why didn't I remember to…”  Or maybe you wonder if your time at the event was even worth it… then this episode is for you. Those words are what I call the “after-event regrets.” The coulda-shoulda-woulda thinking that happens when you realize there were missed opportunities because you forgot to do specific actions. Actions you know could have helped bring about a different result. There are 10 specific actions you can take when attending a conference or event to help get the most ROI possible. Big or small, local or global… even events where you hop on a plane and travel to them -  you want a good return on your investment for your time and, sometimes money invested by going to any events.  Some of these actions helped me get results, and today, I share a story of one event and how it turned into almost 50,000 in revenue over 3 years and a amazing opportunity to meet some TV and music celebrities at a Gala in Hollywood!    Listen in to this episode to learn how to plan specific actions before, at and after the event to ensure you never feel that way again. Knowing these 10 actions and doing them will help you get the MOST ROI possible from any event or conference you attend. Hit play now to listen in and you will find all the resources mentioned on the shownotes page at: http://marketingyourprivatepractice.com/104   Click here to send Kathy a text message about this Episode

Your actions BEFORE, AT and  AFTER an event or conference will make or break the ROI you experience. One of the first-ever conferences I attended as a business owner - and paying my own way - airfare, hotel, conference dues, meals… everything… has seen a Return on that Investment (ROI)  that continues to this day!  I've tracked over $775,000 in revenue to that event and it continues to grow every year. Events can help you grow as a person AND as a business too. And to be clear… ROI is not always about money either.  The people you meet and the skills you learn - can play a factor in your ROI from any event. They did with mine. One thing I have learned about events and conferences… is that you should never just SHOW UP at an event or conference - whether you are attending as a participant, speaker or even having a booth as a sponsor or exhibitor. There are specific things you can do to ensure you get as much ROI as possible. I teach my Academy members to do these as well because they help boost the ROI from your time, money and energy invested into events.  Some have had phenomenal results. Some didn't even realize they were having results til we analyzed what happened. Be sure to hit play and listen in to learn the 3  key things you should do to ensure your time and money are well spent. These steps will help you get the most out of your time at events and conferences and bring real benefits to your business.You will find all the resources mentioned on the shownotes page at: http://marketingyourprivatepractice.com/103  Click here to send Kathy a text message about this Episode

Are you ready to see your inbox fill up with more consult requests and clients? To be like some of my clients where you have multiple people contacting you every day? (It happens a lot!) If so, then hit play on this episode and dive into 10 easy steps to optimize the often-overlooked yet so-important “Contact page” on your website.  You will discover ways to transform this neglected website page into a client-booking machine. Yes, what I'm saying is there are steps you can take to make sure that more visitors see that form and actually complete that contact form and reach out to you.  = MORE CONSULTS! Listen in to find out how you can transform your own contact page so that it works efficiently to bring in more consults - potentially multiple requests every day, which is what happens with my clients when they make these changes. In this episode, we cover: Optimizing your contact page to invite more conversions to book a consult (I've rarely seen a contact page that was booking more consults than it was losing leads!)Setting up the contact form to minimize spam and target ideal clients (This will ensure you don't get all sorts of tire-kickers wasting your time)Ways to ensure you never miss a consult request from your website (It happens more than you realize!)It's not just about having a page with a contact form; it's about optimizing and using this page to get MORE people to fill out that form and contact you. More Consults are the Path to More Clients! Grab the Free Guide of the 10 steps to optimize your contact page here - https://www.pepperitmarketing.com/contactpage You will find all the resources mentioned on the shownotes page at: http://marketingyourprivatepractice.com/102 Click here to send Kathy a text message about this Episode

In this Marketing Review, Kathy C talks with Elizabeth Pinkerton of Pinkerton Coaching, who wanted to figure out - why people visiting her website were not taking action. She's getting traffic, but no one is doing anything but browsing and leaving.  It's a common problem private practice and service providers have…. Solving it means ensuring that people visiting your website “get the right message” and connect with it! They need to feel that you understand their problems and can help them. That's what leads to them taking the next step - booking a consult or emailing you from your contact form. The first steps to booking new clients.After reviewing her home page and the content and messaging, Kathy had some very specific steps for Elizabeth to take. She was missing the mark in several areas, which meant people visiting didn't really understand what she was offering, how she could help them… and even who she was!!!Be sure to listen in to learn more about:Ways to get SPECIFIC with your website content and messaging to create a connection with visitorsHow to put the YOU in your website so they know they can TRUST you Strategies for STRONG Calls to Action so people are looking for the button to click and book with you versus the exit buttonThese lessons shared with Elizabeth are all about making sure you create marketing content and have a message that hits home with your ideal clients. When it's on the mark, they will be searching for that book-a-call button! Be sure to listen in and you can get the resources mentioned and connect with Kathy and Elizabeth on the shownotes page at - http://marketingyourprivatepractice.com/101 Click here to send Kathy a text message about this Episode

On this special milestone 100th episode of Marketing Your Private Practice, I'm excited to share with you a lesson that I know has been critical to the success of so many of my clients, and myself. This lesson focuses on ONE action that is not hard to do, and which can bring insights and inspiration and help you grow your business.   My goal when I started this podcast almost 2 years ago was to keep sharing the lessons that came out in my weekly newsletter that I started in 2009 but to add a dimension to it, so that folks who are interested in listening into more details, can do just that I thank you for your listenership and hope you enjoy today's lesson along with a highlight of the top 5 downloaded lessons from the podcast from the previous 99 episodes.  These episodes cover practical marketing tactics, including boosting your email list, improving email subject lines, optimizing lead generation, offline marketing strategies, and effective time management for marketing activities.Plus, I have a way you can win my Interactive Pricing Calculator to help you price your services and programs at a profit or a Quick Coaching Session… Be sure to listen in to learn, and find out how you can enter your name in that draw to win!  Enjoy and I will as always, have links to access everything in the shownotes at http://marketingyourprivatepractice.com/100Click here to send Kathy a text message about this Episode

Are ready for some quick, easy advice that you can do immediately when it comes to your own marketing and content?Today's lesson focuses on a marketing strategy that is one of the best ways to make your marketing easier.  Easier to do.  Easier to write. The advice… involves 4 simple words that will transform how you do your marketing and how you create your marketing content.It's all about making your message resonate with your audience in such a way that they feel you, and feel they know you.  Two key factors when clients make a decision to work with someone whose expertise is the service they offer. Here's what you'll learn by tuning in:The four magical words that will simplify your marketing efforts and make your content creation so much easier!Why you MUST infuse your personality into your online marketing content, especially for practice owners and service providersTips for avoiding common pitfalls that can make your content feel impersonal.So, if you're ready to make your marketing easy and improve the results from it. Then hit that play button now. I shared a few resources in this episode and you can access them at http://marketingyourprivatepractice.com/99  Click here to send Kathy a text message about this Episode