Salon Owners Collective

In this episode, Larissa Macleman is joined by Joel Bouziad to explore the ONE Queen Move salon owners must make to get unstuck- whether you're facing decline, stuck in stagnation, or overwhelmed by growth. Discover why incremental tweaks won't cut it anymore, and how to identify and make your next strategic move that aligns with the modern salon landscape (and where clients + teams are heading in 2025 and beyond). You'll learn: Why “holding on” is holding you back The dangers of being stuck in outdated business models The transformational impact of a lean & luxury salon strategy

Do you find yourself avoiding “hard conversations” in your salon? In this episode, Salon Owners Collective founder Larissa Macleman is joined by Dee Lang for a game-changing discussion on why salon leaders often get stuck- and how to reframe conflict. Discover: What's really stopping you from taking action The shift that makes tough conversations feel easier How to create a positive conflict management culture in your salon If you've ever felt overwhelmed by leadership or struggled to step into your CEO role, this episode will leave you inspired and ready to lead with confidence and compassion. Resources  RESOURCE: Take the Health Check! SALON MASTERY: Apply Now to Salon Mastery Coaching now! Achieve Salon Growth without being overwhelmed or overworking – it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. COMMUNITY: CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

Are you tired of discounting, hustling, and posting endlessly without real results? In this episode, Larissa Macleman reveals the truth behind why salon bookings are unpredictable—and what you can do to build consistent demand, attract ideal clients, and fill your books without chaos. Discover the exact “Fill Your Books Formula” that top-performing salons use to create high-converting offers and market them strategically. You'll walk away with a step-by-step breakdown for creating magnetic offers, increasing bookings, and ditching the marketing overwhelm. 3 Reasons to Listen: Learn the 6 key ingredients of a high-converting salon offer Stop chasing bookings and start building a reliable marketing system Discover the most common mistakes salon owners make—and how to avoid them Download your FREE copy of our exclusive Fill Your Books Formula™  here

Is your team stuck earning $50K a year and burning out? Ever wondered if your team could earn more and your salon could scale to 7-figures… all at the same time? In this powerful solo episode, Coach Joel shares the 3-step framework to help salon owners inspire and elevate their teams into $100K earners—without increasing hours or stress. You'll discover how to: Empower your salon manager to lead with confidence Improve performance without pushing your team too hard Build a $100K Club that makes your team want to level up If you've got big goals and a team that's not quite there yet—this episode will show you the path forward. Resources  RESOURCE: Take the Health Check! SALON MASTERY: Apply Now to Salon Mastery Coaching now! Achieve Salon Growth without being overwhelmed or overworking – it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. COMMUNITY: CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

In this episode, Larissa Macleman dives into the real talk: balancing the demands of being a Salon CEO and raising a family. She shares 9 powerful life hacks for thriving in both roles-  without the guilt, chaos, or burnout. Get ready to master boundaries, reset your energy, and work smarter- not harder. ✨ Topics we cover: The $25/hour vs $100/hour mindset shift How to automate, delegate, and delete tasks Why good enough is good enough for growth How a simple reset ritual can save your sanity

Are you stuck in chaos while others seem to be soaring? You're not alone. In this powerful episode, Larissa and Joel dive into what's really going on behind the scenes of salon overwhelm—and how to rise above it using the powerful CALM method. Discover why your decisions feel riskier than ever, why your team might be wobbling, and most importantly, how to take back control and thrive in today's unpredictable landscape. Inside this episode: What VUCA means (and why you're living it) The mindset shift that transforms confusion into clarity How Salon CEOs build calm in the middle of the storm It's time to take action—not anxiety. Book a FREE strategy call to get clarity and map out your 6-week plan to scale to a million-dollar salon and build a self-sufficient team. Let's see if Salon Mastery is your next step! Resources  RESOURCE: Take the Health Check! SALON MASTERY: Apply Now to Salon Mastery Coaching now! Achieve Salon Growth without being overwhelmed or overworking – it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. COMMUNITY: CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

“I Love Hair… But I Think I'm Done” – The Hidden Truth About Stepping Away From the Chair In this episode, Larissa dives deep into the emotional and strategic journey of letting go of the chair and becoming the CEO your business needs. If you're a salon owner stuck in the weeds, feeling stretched, or unsure how to let go without losing the love—you need to hear this. Discover: The 4 signs you're ready to stop taking clients How to replace yourself (without the guilt) Why stepping back is the most powerful move you can make ✨ Ready to step out of the chair and into leadership? Book your FREE Salon Strategy Call now: Click here to book Resources  RESOURCE: Take the Health Check! SALON MASTERY: Apply Now to Salon Mastery Coaching now! Achieve Salon Growth without being overwhelmed or overworking – it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. COMMUNITY: CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

You're showing up, doing your best… but your team? Something just feels off. In this episode, Salon Owners Collective Coach Joel Bouzaid dives deep into the invisible force that shapes your salon's success—your team culture. If your once high-performing team feels disconnected, unmotivated, or a little “meh”, this is for you.

Success Isn't a Secret—It's Rented Daily In this week's episode, I sit down with award-winning stylist and salon CEO Sam James, who gives us the full backstage pass to her winning moment—and the 13 years it took to get there. Sam opens up about the real behind-the-scenes of success: the failed attempts, the evolving team, the culture she built, and the leadership mindset that changed everything. If you're a salon owner chasing next-level growth, this conversation is your reminder that success doesn't come from luck—it comes from relentless clarity, grit, and heart.

Thinking about buying a salon or scaling your existing one? Before you dive in, I need to share the 5 most common — and costly — mistakes I see investors and salon owners make. In this episode, you'll learn: ✔ Why oversimplifying the business could kill your growth ✔ How to build a team that stays, thrives, and grows with you ✔ The secret to engineering profit (even if you're already at $1Million) ✔ Why going hands-off too soon is a recipe for disaster ✔ How smart salon CEOs make data-driven decisions, not guesses Whether you're an investor stepping into the salon industry or a stylist-turned-owner ready to lead with confidence, this episode is packed with lessons to help you scale strategically- not chaotically. ✨ Book your free Salon Strategy Call with me to create your roadmap to $1Million and see if Salon Mastery is the right fit for you. www.salonownerscollective.com Resources  RESOURCE: Take the Health Check!  SALON MASTERY: Apply Now to Salon Mastery Program now! Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a business program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  COMMUNITY: CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

You finally hire a manager, hoping they'll take daily tasks off your plate… but before long, you're still the one solving problems, running team meetings, and making all the decisions. Sound familiar? You're not alone — and here's the truth: most salon owners accidentally sabotage their managers by holding on too tight, micromanaging, and never truly letting go. In this episode, we uncover why so many salon owners fall into this trap — and how to stop. You'll learn: The #1 reason you keep getting pulled back into daily operations How to define clear roles and responsibilities between you and your manager The key to delegating with confidence, without “dump and run” Why letting go isn't just scary — it's essential for scaling How to shift from problem-solver to powerful Salon CEO We'll also show you why stepping into CEO leadership isn't just about you — it's about empowering your team to step up with you, and building a business that can grow beyond you. If you're tired of doing your manager's job and feel stuck in the weeds, this episode will give you the clarity and courage you need to finally cross that bridge into freedom and profit. You don't have to stay stuck.  Here's why you should listen to this episode: Understand why your manager isn't stepping up (and how you might be the reason!). Learn how to delegate with clarity so your manager can lead — not rely on you. Get inspired to finally step into your CEO role and create a salon that runs without you. Resources  RESOURCE: Take the Health Check!  SALON MASTERY: Apply Now to Salon Mastery Coaching now! Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  COMMUNITY: CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

Running a salon should be rewarding—but if you're stuck in team drama, constant conflict, and losing great staff, it can feel like a never-ending battle.Are you spending more time managing personalities than actually growing your business?Do you feel like no matter how much you communicate, your team still doesn't ‘get it'?Are you constantly stuck in the middle of salon gossip, complaints, or misunderstandings?If any of this sounds familiar, you're not alone. Many salon owners believe their team is the problem—but the real issue is how you're leading them.In this episode, leadership expert Joel Bouzaid breaks down the silent killer that's keeping your business stuck: poor communication. He'll reveal how top salon CEOs transform staff conflict into trust, efficiency, and loyalty—without micromanaging or burning out.What You'll Learn in This Episode:1. The hidden communication mistakes that create drama & high staff turnover2. How to stop reacting to problems and start leading with confidence3. The secret to reading between the lines (so you actually understand what your team is saying)4. How to build trust & loyalty—so your team works with you, not against youIf you're tired of feeling like the middleman in your own business, constantly fixing problems instead of growing your salon, this episode is for you.Resources RESOURCE: Take the Health Check! SALON MASTERY: Apply Now to Salon Mastery Coaching now!Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. COMMUNITY: CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

Let's be honest—salon burnout is real, and it's something no one talks about enough. If you've ever thought, I just want to sell my salon and walk away, you're not alone. But here's the truth: burnout doesn't happen just because you're working hard. It happens when you're working hard without direction—stuck in a cycle of firefighting, decision fatigue, and never-ending to-do lists. But what if you could change that? What if your salon ran smoothly without relying on you 24/7? In this episode, I'm sharing how to stop the burnout spiral and start leading with clarity, ease, and confidence. You'll learn:     ✔️ The 3 biggest burnout traps salon owners fall into—and how to escape them     ✔️ The 80/20 rule for salon success (and why the most profitable salons are actually boring)     ✔️ How to ditch reactive mode and step into leadership with a clear game plan     ✔️ The power of systemizing and delegating so you can stop doing everything yourself     ✔️ Why carving out 20% of your time for creativity and innovation will reignite your passion You don't have to run yourself into the ground to build a thriving, profitable salon. You can have both success and sanity—it just takes the right strategy.  Here's why you should listen to this episode: Discover why burnout happens and how to avoid it (for good!)  Learn how to create a repeatable, profitable salon model that works for you Get practical steps to ditch overwhelm, reclaim your time, and finally enjoy your business again Resources  RESOURCE: Take the Health Check!  SALON MASTERY: Apply Now to Salon Mastery Coaching now! Achieve Salon Growth without being overwhelmed or...

Losing a team member is tough. But losing 80% of your team at once? That's every salon owner's worst nightmare.It's overwhelming. It throws your business into chaos. And honestly? It makes you question if you even want to keep going.That's exactly what happened to Bronwyn. She went from leading a thriving team to running her salon with just one other person. But instead of giving up, she rebuilt from the ground up—this time, with the systems, mindset, and leadership skills needed to create a strong, resilient, and high-performing team.If you've ever struggled with staff retention, team culture, or hiring the right people, this episode is for you.In this episode, we dive into: ✔️ The 3 essential pillars of building a salon team that thrives ✔️ Why losing team members isn't always a bad thing—and how to use it as a reset ✔️ The leadership mindset shift that will transform the way you run your salon ✔️ How to create a salon culture that attracts, develops, and keeps top talentYou don't have to stay stuck in survival mode or keep struggling with hiring and retention. Tune in now and learn how to lead your team with confidence and ease.Here is why you should listen to the full episode: Learn how to rebuild after major staff losses—without losing momentum. Discover the 3 key leadership shifts that will strengthen your team and culture. Find out how to create a salon your team wants to stay in—so you're not constantly hiring and training.Resources RESOURCE: Take the Health Check! SALON MASTERY: Apply Now to Salon Mastery Coaching now!Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. COMMUNITY: CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

If you've ever felt frustrated that your team just doesn't “get it,” you're not alone. You give instructions, you explain things once, and yet—mistakes happen, tasks are forgotten, and you find yourself constantly fixing things that should've been done right the first time. It's exhausting. It slows down your business. And honestly? It makes you feel like you're carrying the whole damn thing on your own shoulders. The truth is, assumptions are killing your leadership. You assume your team knows what to do, that they remember what you taught them months ago, and that common sense is, well, common. But it's not. And that's where the breakdown happens. In this episode, I'm sharing a leadership lesson I learned the hard way—while painting my kitchen. Because just like in your salon, a little bit of extra communication and planning up front can save you a whole lot of frustration later on. You don't have to keep repeating yourself, micromanaging, or feeling like the only one who can do things right. Tune in and find out how to lead your team with clarity, confidence, and ease. Here is Why Your Team Isn't Meeting Your Expectations Here is why you should listen to the full episode: Learn why your team isn't performing the way you want—and what's really missing. Discover the key mistake you're making that's creating more work for everyone (including yourself). Find out the simple leadership shift that will set your team up for success and make your business run smoother. Resources  RESOURCE: Take the Health Check!  SALON MASTERY: Apply Now to Salon Mastery Coaching now! Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  COMMUNITY: CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

Ever feel like your brain is running at 100 miles per hour, bouncing between a thousand ideas, struggling to stay focused, and constantly battling distractions? You're not alone. Jo Thomas, salon owner and Salon Mastery Success Coach, recently discovered she has ADHD—and it changed everything. From feeling overwhelmed and scattered to learning how to harness ADHD as her superpower, Jo shares the highs, the struggles, and the powerful lessons she's learned along the way. Here's why you need to listen to this episode: Discover the hidden signs of ADHD that many salon owners might unknowingly have. Learn how ADHD impacts leadership, decision-making, and team management. Find out how Jo turned what she once saw as a weakness into one of her biggest strengths. If you've ever struggled with focus, consistency, or structure in your salon business, this episode is a must-listen. Jo's story might just be the perspective shift you need to take control, work with your brain (not against it), and turn your challenges into strengths. Here is… Discovering You Have ADHD as a Salon Owner Resources  RESOURCE: Take the Health Check!  SALON MASTERY: Join Salon Mastery Coaching now! Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  COMMUNITY: CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. Connect with Jo by joining The Salon Mastery Program, click here to join

You need to get on the train, jump on the fast track, and start making some Queen moves in your business! If you keep doing the same shit you did in 2024, you'll be left behind in 2025. The gap between salons that are just surviving and those that are THRIVING is about to get a whole lot bigger. Right now, you're stuck, spinning your wheels, buried in the day-to-day chaos of running a salon. You're overworked, underpaid, and wondering why your team isn't stepping up. You're exhausted from putting out fires, and let's be real—your business is running you, not the other way around. Something has to change… There are 11 Queen moves that the most successful salon owners are making this year. If you want to build momentum, create a high-performing team, and finally take control of your business, you need to know what they are. Salon Mastery Boardroom Coach, Joel, and I are breaking it all down! Here is 11 Queen Moves You Need to Make in 2025 Here is why you should listen to the full episode: Discover what's keeping you stuck and how to break free. Learn the critical shifts successful salon owners are making right now. Find out the first step to reclaiming your time, your team, and your profit. Resources  EVENT: Fast-Track to Your Million-Dollar Salon… Unlock the Ultimate Proven Roadmap to Achieve Your Goals Faster in 2025… SECURE YOUR SPOT RESOURCE: Take the Health Check!  SALON MASTERY: Apply Now to Salon Mastery Coaching now! Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  COMMUNITY: CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

You are in a unique position. As a stylist or therapist, you build deep, trusted relationships with your clients. You see them at their most vulnerable, hear their personal stories, and sometimes, notice things that others don't. But what if you suspect something is wrong? What if a client—or even a team member—is silently struggling with something far more serious than just a bad day? Domestic abuse is more common than you think, and during this episode, we're diving into the crucial role salon owners and professionals can play in being a safe space for those who need it most. Our guest, Liz McKeon, shares how she became the UK and Irish ambassador for Shearhaven—a program designed to train salon professionals on recognizing the signs of domestic abuse. More importantly, she reveals why this matters now more than ever. This conversation isn't easy, but it's necessary. If you want to be more than just a salon owner and truly make a difference in people's lives, this episode is a must-listen. This is How Salons Can Help Combat Domestic Abuse Here is why you should listen to the full episode: Learn why salons are a powerful safe haven for those experiencing domestic abuse. Discover the hidden signs that someone might be in danger—even if they're not saying a word. Understand the simple but critical steps you can take to offer support without overstepping your role. Resources  EVENT: Fast-Track to Your Million-Dollar Salon… Unlock the Ultimate Proven Roadmap to Achieve Your Goals Faster in 2025… SECURE YOUR SPOT RESOURCE: Take the Health Check!  SALON MASTERY: Apply Now to Salon Mastery Coaching now! Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  COMMUNITY: CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. Connect with Liz Shear Haven Website Shear Haven Training 30 Days to Beauty Business Success BOOK

$1 Million Salons aren't always profitable…  Seems crazy, right? But when you don't know your numbers (or aren't doing them correctly), whilst you may be making $1 Million in revenue… you might actually be running your business into the red!  There are 3 reasons why your Salon isn't profitable at $1 Million… I'm breaking down the steps you need to take to turn your Salon around and help you break through your Salon's growth ceiling so you can start prioritising profit! Your business can be successful and grow in 2025 IF you learn how to become profitable. This is: 3 Reasons Why You're Not Profitable at $1 Million Here is why you should listen to the full episode: Learn why profit is a choice Understand why you're not profitable Know how turn your Salon around  Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

“Everything will work out!” Have you ever thought about starting your own product line? Something that you have created from scratch that is perfect for you and your clients… Sounds like a good idea, right? But it feels a little daunting too!  Which is why I'm sure excited to be chatting with Ashleigh, founder of The Facialist. Ashleigh is a successful Salon Owner who decided to transform her Salon during the pandemic…  Ashleigh created her own product line that seamlessly integrated with The Facialist. We're breaking down Ashleigh's journey, the challenges of product development, inventory management and how to maintain a strong vision! This is Should You Create Your Own Product Line?  Here is why you should listen to the full episode: Learn the steps to creating your product line Understand the challenges of product developement Know Ashleigh's top tip to maintaining a strong vision Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

I can't go on holiday… what if someone is sick? Or a client complains? And what will my team do if a pipe bursts?!  The thought of leaving your team can be super stressful and that's before you've even booked any flights! But sometimes, a holiday away from your team is actually the best thing you can do for your business…  You come back feeling refreshed, with new fresh ideas on how you're going to elevate your Salon (I mean… it's hard to completely shut off and not think about your business!). And your team has a new sense of confidence that they can keep everything running smoothly without you.  But it takes some time to get to a place where you trust your team enough to leave them for a week (or maybe 6!) and that they feel prepared and ready to know what to do to manage daily operations.   Salon Mastery Boardroom Coach, Joel and I are sharing the 5 steps to prepare your team for your holiday!  Here is Salon Owners Need Holidays Too! Here is why you should listen to the full episode: Learn the MEDAL framework Understand how to prepare your team for your holiday Know how to give your team the tools to succeed CLICK HERE and I'll DM you the MEDAL Guide!  Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

What actually happened in 2024? We started to see changes in consumer behaviour… rebookings, deposits, buying retail and then also changes with our team and technology. But what do these changes actually mean for your Salon and for our industry?  And how do these changes affect how you do business in 2025? On this episode of the Salon Owners Collective Podcast, Shortcuts co-Founder, Jo and I are breaking down the key figures from the Shortcuts Industry report… Some of the results may surprise you!  Here is Is the Hair and Beauty Industry Going Downhill?   Here is why you should listen to the full episode: Learn what happened in 2024 Understand what these industry stats mean Know how to get a head in 2025 Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. Connect with Shortcuts  2024 Industry Report: https://go.shortcuts.com.au/2024-industry-report  Shortcuts Website: https://www.shortcuts.com.au/  Shortcuts Instagram: https://www.instagram.com/shortcuts_anz/  Shortcuts Facebook: https://www.facebook.com/ShortcutsSoftware  Jo's LinkedIn: https://www.linkedin.com/in/joanna-burgess?originalSubdomain=au

It's time to get on the Fast-Track… 2025 is bringing a big change to our industry! If you don't get on board and adopt new technology, have a clear vision and act with precision then you will be left behind. The gap between Salon's that are struggling and Salon's that are thriving on the Fast-Track will get bigger. It's up to you to decide if you want your Salon to thrive or not! I know what you're thinking, “Larissa, life is already fast enough… I don't think I can go faster!”. But faster does not mean more stress… it's actually the opposite… I'm sharing the 3 steps you need to take for your Salon to grow and thrive in 2025 on the Fast-Track.  This is: 2025 Will Make or Break Your Salon… Here is why you should listen to the full episode: Learn what the Fast-Track is Understand why the Fast-Track is less stressful than you think Know how to thrive in 2025 Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

I know how you feel, you've been grinding non-stop all year… even more so in December!  But now, you're exhausted and there's still 285762 things left for you to do before the New Year! You need to deep clean the Salon, order stock, think of a killer offer to get clients booked into January, plan your goals for 2025 AND then you still need to wear all the hats at home of a mother, wife, sister and friend!  But if you try to cram everything into the next two weeks, you'll be starting the New Year off on the wrong foot…  You need to learn the transformative power of a short break! In today's episode of the Salon Owners Collective Podcast, Salon Mastery Boardroom coach, Joel, is sharing how you can avoid burnout by stepping back and disconnecting so you can kick off the New Year with a BANG! Here is Why You Need to Take Time Off Right Now! Here is why you should listen to the full episode: Learn why you feel stuck in your Salon Understand the difference between a $1Million Salon and a $500K Salon Know how to level up  Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

What do you want your Salon to look like when you're ready to sell?  Selling your Salon is an emotional back and forth process… should I sell? Should I stay? How much is my Salon worth? What would I even do next? Omg this is all too hard and stressful,l I'm just going to keep doing what I'm doing! It's a process that many Salon Owners start many times! I seriously thought about selling my Salon 5 times before I actually did. But, each time, I wasn't really ready and it wasn't actually the right time for me to sell… until it was! I am very excited to be sharing with you this chat that I had with a very good friend of mine, Janine, who a couple of months ago sold her Salon!  Janine is here on the Salon Owners Collective Podcast telling you everything she learnt about the process, the emotional challenges, practical steps and what she is doing now… This is When is The Perfect Time to Sell My Salon? Here is why you should listen to the full episode: Learn when is the right time to sell Understand how to get ready to sell your Salon Know what steps you need to take Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

Anyone else working 40+ hours a week in December so by the time Christmas Day comes around… you have to sneak off for a cheeky nap?  But, imagine if you didn't have to do that! It's Christmas Day and you're feeling alive (rather than totally exhausted) and you can actually enjoy spending time with your friends and family without your eyes getting heavy at 1pm!  Even better… you can actually use the time between Christmas and New Year to plan your Salons growth for 2025! Because when you exhaust yourself in December, by the time you open your doors in January… you haven't even thought about your goals for the New Year. Which is where The 4-2-4 Business Blueprint™ comes in handy! When you set yourself up for 4 weeks of success in December, you can take 2 weeks of to relax and plan the next year so you kick off the first 4 weeks of 2025 with a BANG!  Salon Mastery Boardroom Coach, Joel and I are sharing the 3 Ways to Successfully Navigate the Christmas Cray-Cray Here is why you should listen to the full episode: Learn The 4-2-4 Business Blueprint™  Understand why it's important to have whitespace Know how you can give yourself a 2 week break! Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

“I'm addicted to the chaos of being a stylist” Have you ever felt like that before? Where you thrive off the chaos in a Salon… especially around Christmas! You know, the back to back clients, squeezy appointments, the excitement when you smash your targets and just the overall buzz that happens in December. For many stylists, this addiction to chaos extends far beyond just December…  Which, in time, can be EXHAUSTING and lead to burnout. When you're living in a state of chaos, you mentally and physically feel totally drained.  But when you have the tools to manage stress (and avoid the chaos) and set boundaries with your team, clients and family… especially around Christmas, exhaustion and burnout become a distant memory!  If you want to thrive this Christmas and actually have the energy to spend time with your family, you need to implement these tactics… Which is why I am super excited to be sharing this chat I had with Hayley, The Resilient Hairdresser. Hayley knows all about struggling with and then overcoming burnout!   This is How to Avoid Burnout This Christmas Here is why you should listen to the full episode: Learn the difference between stress and burnout Understand why we feel burntout… especially at Christmas Know the tools to help you manage burnout Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

“Frick… I'm exhausted” When you first open your Salon, you're excited! Excited to be your own boss, have your own space, your own team… and make your own money! But the excitement wears off and 3 years down the track you feel completely exhausted. You begin to feel like a glorified stylist that also has the stress paying people.  I felt like this too. And it was hard because you feel emotionally drained, you're working 60 hours a week and you're not growing! But the difference between a $1 Million Salon and a $500K Salon is…. they have skill…  The skills to know when to Step Up, Out and Off the Floor! In today's episode of the Salon Owners Collective Podcast, Salon Mastery Boardroom coach, Joel, is sharing how you can become unstuck in your Salon…  Here is Stepping Up, Stepping Out and Stepping Off the Floor Here is why you should listen to the full episode: Learn why you feel stuck in your Salon Understand the difference between a $1Million Salon and a $500K Salon Know how to level up  Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. The E Myth - Michael Gerber

December is often your busiest month… every single client you have ever served comes to your Salon right before Christmas! Which is great, but it means January and February are very quiet! And it can be quite stressful. You're on a high, just had your best December and then you kick off the New Year very gappy and struggling to get clients booked in. But what if there was something that you could do to boost your Salon's cash flow by $20 - 30k in January and February? Something that is easy to implement, you could kick it off in December when you're talking to your 5-star clients and it's not going to feel like a massive project that you're starting at the end of the year… I'm talking about memberships! This is something that I implemented into my Salon (I actually did it because we wanted to renovate!) and I loved it… So it was fitting that I bring Shortcuts co-founder Jo, back on the Salon Owners Collective Podcast as she was the one that actually told me about this strategy all those years ago! Here is The One Thing That Will Increase Your Cash Flow in January  Here is why you should listen to the full episode: Learn how to boost your cash flow in January Understand how memberships work Know the steps so you can get started now! Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. CLICK HERE for Shortcuts Guide to Salon Memberships! Connect with Shortcuts  Shortcuts Website: https://www.shortcuts.com.au/ Shortcuts Instagram: https://www.instagram.com/shortcuts_anz/ Shortcuts Facebook: https://www.facebook.com/ShortcutsSoftware Jo's LinkedIn: https://www.linkedin.com/in/joanna-burgess?originalSubdomain=au

Only 6% of your followers will see your Instagram post! Crazy, right? We put so much time and effort into taking the perfect picture and writing the perfect caption… and then almost none of our followers get to see it! And what's even crazier… it takes 6 months of emails or DMs before a client even books their first appointment with you.Marketing seems like a lot of work to have to wait 6 months for one new client!But what if there's something you could do to make your social media marketing more effective? The best part, once you've set it up… it does all the work of ‘warming up' followers to become clients so that you don't have too!I'm talking about automating EVERYTHING; comments, DMs, REPLIES to DMs! Automations change the way you do your marketing. I've loved and used automatons for years… in fact, you may have received an automated message from me before… If you want to grow your Salon and attract new clients, automations is the way to go!I am very excited to be sharing with you this chat that I had with Georgia, a Marketing superstar and owner of SalonBot about all things automations.This is the Turning Followers Into Lifelong Clients… Here is why you should listen to the full episode:Learn what is an automationUnderstand how to use automations to attract new clientsKnow how to successfully implement automations into your marketingSalon MasteryAchieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now.This episode of the Salon Owners Collective Podcast is sponsored by Shortcuts, your leading Salon Software provider. Click HERE to access the exclusive offer!Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.Connect with GeorgiaInstagram FacebookWebsiteResources MentionedGeorgia's Quick Start Guide Sell Like Crazy

I can't go on holiday… what if someone is sick? Or a client complains? And what will my team do if a pipe bursts?! The thought of leaving your team can be super stressful and that's before you've even booked any flights! But sometimes, a holiday away from your team is actually the best thing you can do for your business… You come back feeling refreshed, with new fresh ideas on how you're going to elevate your Salon (I mean… it's hard to completely shut off and not think about your business!). And your team has a new sense of confidence that they can keep everything running smoothly without you. But it takes some time to get to a place where you trust your team enough to leave them for a week (or maybe 6!) and that they feel prepared and ready to know what to do to manage daily operations. Salon Mastery Boardroom Coach, Joel and I are sharing the 5 steps to prepare your team for your holiday! Here is Salon Owners Need Holidays Too!Here is why you should listen to the full episode:Learn the MEDAL frameworkUnderstand how to prepare your team for your holidayKnow how to give your team the tools to succeedCLICK HERE and I'll DM you the MEDAL Guide! Salon MasteryAchieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now.Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

She had $70K in her everyday account but still tried to barter!  Everyone may be talking about the economic crisis, but not everyone is affected by the economic crisis. Your clients can afford to come to the Salon and pay full price for their service… and buy a product or two before they leave.  And if they're not, it's because you're not marketing your value! Have you stopped buying fresh flowers for reception? Moved from shelves full with products to only a handful for clients to buy? Are you complaining with your client about how expensive everything is right now? All of these changes (although they may seem small) are eating away at your value. Instead of communicating that you're a Salon that people can come to relax and feel pampered… you're telling people that you're struggling too.  For clients to prioritise and value you and your Salon, you need to move to a Marketing Mindset… I am very excited to be sharing with you this chat that I had with Milly, a Salon Owner who's marketing mindset took her $15K Salon to $60K, 6 months after she bought it! This is the 3 Steps to a Marketing Mindset  Here is why you should listen to the full episode: Learn why value is important Understand how to communicate your value to clients Know how to adopt a Marketing Mindset Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. Connect with Milly Instagram  Facebook Resources Mentioned Psychology of Selling Paul Scanlon

Anyone else an overwhelmaholic? Like all you do is stress about work, creating a winning culture and how you're going to pay the fricken bills!   And yes it would be nice if you could relax, have three massages a week and learn how to chill out… but it's not that simple. How can you figure out what's overwhelming you when EVERYTHING seems overwhelming.  So instead you let the overwhelm continue and you get this weird internal feeling that everything is irritating you! Then one day it randomly comes out, like when the car door won't shut properly… so now you're shitty at the car door. Or are you? But if you don't take that first step… your business will never move forward! You need to get your Salon back into momentum. Salon Mastery Boardroom Coach, Joel and I are sharing the one thing that will change your life… and your business! Here is The One Thing To Get Your Salon Back in Momentum  Here is why you should listen to the full episode: Learn the signs of overwhelm Understand how overcome overwhelm Know how to get your Salon back in Momentum Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

Do you stay awake at night thinking about cash?  I know I have definitely had many sleepless nights thinking about how I'm going to be able to pay the team, how am I going to pay the bills… how am I going to pay MY bills at home? It can be a non-stop conversation that goes on in our heads! But, I have the answer to solving all of your money problems… and it's not redesigning another package or offering a discount…  In fact, the answer is something that a lot of other industries do already… including the gym and Netflix! Memberships are the secret to moving your Salon forward, helping you to plan (and see) your Salon's future growth. Memberships will also help you rebook and retain 5-Star Clients™! I'm excited to share this conversation I had with Jo from Aglow about why you need to introduce memberships to your Salon.  Here is How She Increased Monthly Revenue by $75K Here is why you should listen to the full episode: Learn what Salon memberships are Understand the benefit of memberships Know how to implement memberships into your Salon Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. Connect with Jo Website: https://www.getaglow.co/  Instagram: https://www.instagram.com/aglow.club/  Facebook: https://www.facebook.com/aglow.club  Jo's LinkedIn: https://nz.linkedin.com/in/jo-blundell-21461a13?trk=org-employees 

I used to worry that people would judge me for being successful… But over time, I learnt that it's ok if people judge because money makes the world go around. I'm a big believer that profit is a choice. There are many decisions we make as a business owner that will ultimately impact whether or not we are profitable. And having a Million Dollar Mindset makes all the difference.  And to grow your Salon… you NEED to have a Million Dollar Mindset. In the Salon Mastery Program, I like to say DTFW or Do The Fricken Work. Which basically means if you want to be profitable, you need to actually do the work! No more ‘but Larissa, I've never been good at maths”...  If you're want to make a $1 Million (and pay yourself too #CEOLife) there are 5 lessons you need to learn.  I'm sharing the 4 steps that will help you DTFW and become profitable in your Salon! It will be a game changer for not only your business, but your life. This is:  Million Dollar Mindset: 5 Lessons You Need to Know Here is why you should listen to the full episode: Learn why profit is a choice Understand how to do the fricken work Know how to pay yourself  Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

When is the right time to just jump and expand your Salon? Your team is booked and busy, clients are coming in and things are starting to feel a little cramped. Do you expand into a larger space, or even open a second location! But what if you stop growing and suddenly you're stuck paying rent you can't afford…  Or what happens if, out of the blue, someone offers to buy your Salon! Do you take the first offer you receive? Try and negotiate? Or shop around and see if anyone else is interested in buying your Salon?  Both decisions are equally big and life changing! And sometimes, they're decisions that you spend weeks, months or even years going back and forth on what to do… that you end up never making a decision at all!  I've talked to a few Salon Owners recently who are making these life changing decisions right now! I knew the perfect person to talk to about expanding and selling your Salon, is Hady, founder and former CEO of Forme Spa… she grew her Salon to 9 locations before selling.  This is When to Expand or Sell Your Salon… Here is why you should listen to the full episode: Learn what it takes to expand or sell your Salon Understand when it's time to make a change in your business Know how to make that life changing decision Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

“Nothing I do makes my team happy!” It can be tricky to juggle what's best for you and your Salon whilst also balancing what's best for your team as individuals… but sometimes, you have no idea what to do. Your team wants to earn more money… you show them how BUT then they complain about working... you can't win! As a Salon Owner, there are 3 keys YOU need to be doing as the leader of your business if you want a motivated team that helps you reach your Salon's goals.  I promise it's a lot easier than you think! Because  when your team is content and excited to work… they become better stylists and therapists!  No more ‘everyone feels the same… we're all unhappy'. It's time to get in the driver's seat and lead your team to success.  In today's episode of the Salon Owners Collective Podcast, Salon Mastery Boardroom coach, Joel, will be breaking down what to do when your team is unhappy…  Here are the 3 Key to Turn Team Discontent into Salon Success Here is why you should listen to the full episode: Learn the process to managing your team's feelings Understand how to become a leader Know how to lead by example Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

How many times do you talk to your accountant? Just during tax time, right? And then maybe once or twice more throughout the year when you're making a big business decision. But, you should be talking to your accountant every quarter at the very least… if you want to fast track your Salon's growth! I'm going to say it again, your number will always tell you what to do and what leavers you can pull to grow.  If you're not looking at your numbers on a regular basis, how are you going to know if you can afford to give your stylist a pay rise? Do you need to increase your prices? Should you be changing your products? What SHOULD you do next to move the needle in your business?  These are decisions that shouldn't be limited to once or twice a year… you should be reviewing and evaluating all the time! I'm excited to share this conversation I had with the wonderful Jolene and Kristi from the Summa Collective about looking at the numbers to grow your Salon.  Here is What Your Accountant Isn't Telling You..   Here is why you should listen to the full episode: Learn why you need to know your numbers Understand how to use the numbers to grow Know how often to meet with your accountant Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. Connect with Jolene & Kristi Website: https://www.thesummacollective.com/   Instagram: https://www.instagram.com/thesummacollective/  Facebook: https://www.facebook.com/thesummacollective  Resources Mentioned: Profit First for Salons Winning the Week Book Unreasonable Hospitality Book

Jenny is disengaged, disruptive, she's not hitting her KPIs and the team are starting to notice… should I fire her?  When a team member is negatively impacting the energy and motivation of the team, you need to take action to get everyone back on track. But you can be left wondering if something is wrong. You talk to her but she keeps saying everything is ok… what do you do?  Can you afford to let her go? Can you afford to keep her even though her attitude is affecting the rest of the team?  It all can be resolved if you approach the conversation of ‘how are you?', differently to how you normally do! As people, we often tell people that everything is fine… even if it isn't. We don't want to be a burden on people, or sometimes we don't even realise our attitude has changed! As a Salon CEO and the leader, it's up to YOU to be curious and dig a little deeper when someone keeps saying that everything is ok… it may even save you from firing your best stylist.  Salon Mastery Boardroom Coach, Joel and I are sharing a problem an Owner in The Boardroom was facing when it came to her best stylist…  Here is Should I Fire Her? Here is why you should listen to the full episode: Learn when it's time to be curious Understand how to chat with a disengaged team member Know how to save your best stylist Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

You're a Salon, not a charity… The world of marketing can feel overwhelming… you have emails, newsletters, the ever growing list of social media platforms and of course, ads! But is the time and money you're spending on these marketing channels really worth it?   Or are you pouring money down the drain? Marketing channels are there to market your Salon, but if they're not bringing clients into your door (that rebook too!)… you may need to re-evaluate your marketing strategy. Because there's no value to your business in spending hundreds and thousands of dollars a month on marketing if none of those new clients ever rebook!  Otherwise, you're basically donating money to Meta like it's a charity.  I'm excited to share this conversation I had with Belinda, the Ads expert who knows how to create ads that convert clicks into long term clients.  Here is Does Your Salon Actually Need Paid Ads?  Here is why you should listen to the full episode: Learn what makes an effective ad Understand what you're currently getting wrong Know how to turn clicks into long term clients Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. Connect with Belinda Website: https://belindairvine.com/   Instagram: https://www.instagram.com/belinda.irvine/?hl=en  Facebook: https://www.facebook.com/beldigitalmarketing 

If your Salon hits a growth ceiling… It's because of you! Clients are coming in, your team is busy, you're finally profitable but you're not sure if you should jump and recruit a new team member before you need it. If you recruit team members too early, your growth might slow down and suddenly you can't afford to pay them OR you recruit too late and your team feels overwhelmed and overworked… whilst trying to train someone new. It takes 3 months to recruit and train someone… So, in a perfect world, you would recruit someone 3 months before you need them. And I know what you're thinking… “Larissa, I can't see the future!”. But actually, you can… sort of. Your numbers will always tell you what to do.  If you're wanting to grow in 2024 and beyond, you need to be 3 steps (or 3 months ahead).  I'm sharing a recruitment roadblock that an owner in the Salon Mastery Program overcame before she went away on holiday for 3 weeks! This is: When Is the Right Time to Hire a New Team Member? Here is why you should listen to the full episode: Learn when to identify growth Understand why your need to be a mentor  Know when it's time to recruit a new team member Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. Podcast: The 5 Warning Signs That Your Employee is Leaving…

You need to know your purpose and your brand! As a Salon Owner, you often go into business because you love doing hair and beauty, right? But you can lose yourself along the way. You get caught up in spreadsheets and recruitment and can start to forget why you even started…  Knowing your purpose plays a key role in your Salon's success! Your personal drive and motivation, your clients eagerness to rebook and your ability to balance motherhood with work… all relies on you knowing your personal purpose. Without it, you can feel loss and misguided and begin to lose why you ever became a Salon Owner in the first place. You need to know your purpose! I'm excited to share this conversation I had with Edna from Ed&i, where we chatted about why you need to know your purpose.  Here is why you should listen to the full episode: Learn why you need to know your purpose  Understand how to build a brand  Know the importance of balancing motherhood and business Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. Connect with Edna Website: https://ednibod.com/  Instagram: https://www.instagram.com/edni.body/  Facebook: https://www.facebook.com/ednibody/  Edna's Instagram: https://www.instagram.com/edna.swart/  Think and Grow Rich: https://www.amazon.com.au/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331 

What would you do if your team was offered a pay rise at another Salon? During a time where it feels like everyone is leaving to go solo… retaining your team is crucial. But not all Salon Owners post a job ad that says ‘We're Hiring'. Instead, they choose to directly contact stylists and therapists to offer them a job!  Do you let your team go? Try to convince them to stay? Or offer them a pay rise even if you can't afford it? I have a different idea… there is a way to hold onto your team without giving them a pay rise before you're ready! Salon Mastery Boardroom Coach, Joel and I are breaking down a situation that recently happened to one of our Salon Mastery Owners! We'll be sharing what to do when your team says they're been offered a job at another Salon.  Here is Empowerment Over Entitlement: Standing Firm Against Your Teams Demands Here is why you should listen to the full episode: Learn what to do when your team gets offered another job Understand how to respond to your teams demands Know the conversations you need to have with your team around pay rises Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

Your clients are secretly unhappy… How many times have YOU gone to a Salon and thought “they just don't do it exactly how I like!”? So you go home and you re-curl your hair, maybe give it another trim, scrub your brows trying to take some of the tint off…  Your clients are doing the exact same thing when they leave your Salon! And yes, at the end of the appointment we ask what they think and they say they love it and it's perfect, but have you ever thought they just don't want to offend you? That maybe they're hoping if they can nudge you each appointment to go a little bit lighter or a little bit shorter that one day you will ACTUALLY give them what they want?  9 out of your 10 clients are training you! Which means as an industry, we need to get better at consultations.  I'm excited to share this conversation I had with Richard from The Hair App, who knows everything about nailing the consultation process. Here is Your Client is Secretly Unhappy Here is why you should listen to the full episode: Learn why consultations are important Understand what the industry keeps getting wrong Know how to nail your next consultations Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. Connect with Richard Website: https://thehair.app/   Instagram: https://www.instagram.com/thehair.app  Retail Calculator: https://thehair.app/retail-calculator  Pricing Calculator: https://thehair.app/pricing-for-profit  Richard's Instagram: https://www.instagram.com/richardkavanagh/

It's time to move on…  This generation of apprentices is different to how we were 10 - 20 years ago. But, they are the backbone of our industry and we NEED them. So yes, times have changed, which is why you need to change too! Apprentices are crucial in your Salons growth.  When you have a strong apprentice program, you'll find that your apprentices are motivated and excited to learn. They'll want to stay in your Salon long after their apprenticeship, they may even become your future senior stylist.  Can you imagine having your top performing stylist resign, but not feeling stressed because you know you have a team of apprentices ready to move up? That is what having a strong apprentice program feels like. I'm excited to share this conversation I had with Sharlene from Circles of Hair, on Why You Need Apprentices  Here is why you should listen to the full episode: Learn why you need apprentices Understand the importance of a strong apprentice program Know how to move on from the feeling of ‘apprentices aren't like they used to be' Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. Connect with Sharlene  Website: https://circlesofhair.com.au/  Instagram: https://www.instagram.com/circlesofhair/  Facebook: https://www.facebook.com/circlesofhair  TikTok: https://www.tiktok.com/@circlesofhair?lang=en  Sharlene's Instagram: https://www.instagram.com/sharleelee/  Sharlene's TikTok: www.tiktok.com/@sharleneleelee?lang=en 

I wanted to sell my Salon 5 times!It's normal for Salon Owners to feel like selling when times are tough because it can be a huge load on your mental health… even at the best of times. When you have a list of shiny objects that you want to pick up, but can't even tick off the basics… you feel terrible. But I'm so glad I didn't sell when I thought I wanted to! Yes, it can feel tough to be a Salon Owner right now, but you can and will push through… success is waiting for you on the other side. This feeling of ‘I'm ready to give up' came up in my Salon Mastery Program group recently and I thought it was a topic we should share on the Podcast!In today's episode of the Salon Owners Collective Podcast, Salon Mastery Boardroom coach, Joel, will be breaking down what to do when you feel like you want to sell… Here is I Want to Sell My SalonHere is why you should listen to the full episode:Learn why you can get feelings of wanting to sell your SalonUnderstand how to manage the mental loadKnow how to lead your team to successSalon MasteryAchieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now.Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.This episode of the Salon Owners Collective Podcast is sponsored by Shortcuts, your leading Salon Software provider. Click the link below to learn Shortcuts 3 Magic Numbers to boost your revenue!Tell Me How to boost my revenue now!

“Being in business just feels heavy… I'm ready to give up”I've noticed more and more owners are having these feelings of giving up and just selling their Salon… are you? You're coming to the Salon feeling really flat looking for your team and clients to uplift you and make you smile, but instead they're feeling the same way too!But the thing is your Salon will never grow if YOU don't energise your team and clients… Salon Mastery The Boardroom coach, Joel and I have a fast hack that we want to share with you that will help set your Salon back on to the path of growth and success! It's time to re-energise your Salon.Here is Fast Hack to Re-Energise Your Salon's Growth Here is why you should listen to the full episode:Learn why your energy is important in your SalonUnderstand the impact of your energyKnow how to re-energise your SalonSalon MasteryAchieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now.Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.

“I'm only just breaking even week-to-week!”It feels like every Salon Owner is either struggling to keep their doors open or has already closed them! But let me tell you something… this recession does not mean the end of your Salon, in fact, you Salon can and will grow. You just need to learn how to work smarter, not harder! I know I did! Working smarter meant that I grew my Salon by 20% in the 2008 recession. I recently shared the exact strategies you need to know to grow your Salon, your team and your profit in a cost of living crisis during our Salon Mastery Sales Leadership Intensive event. It's time to stop blaming the economy and start leading your Salon to success! In today's episode of the Salon Owners Collective Podcast, I'm giving you a sneak peek into our Intensive event. Here is How I Grew My Salon in a Recession.Here is why you should listen to the full episode:Learn why you need to stop blaming the economyUnderstand the strategies you need to know in order to grow your SalonKnow how to work smarter not harderSalon MasteryAchieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now.Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.GUIDE: How to Find a Motivating ManagerClick HERE to download (you'll go via Messenger first)

“Clients are spending less (or not coming at all) and the clients that do come… never rebook!” Have you ever looked at your team's column and it's empty but then suddenly, almost overnight, they're fully booked? It feels like those ‘Last Minute Appointment' Instagram stories are the only thing bringing clients through the door.  But… what if told you that clients not rebooking isn't completely your teams fault?  As Salon Owners we need to pay attention to the changing trends of our clients and adapt of booking systems to suit. I mean… we can't have a Salon without clients coming through the door which is why it's up to us to make a change.  Clients are still rebooking appointments and many of them, are still willing to spend a little extra too on products or upgrades! In today's episode of the Salon Owners Collective Podcast, I'm chatting with Shortcuts co-founder Jo Burgess about why it feels like clients aren't rebooking… and what to do about it! Here is The Secret to Rebooking Clients. Here is why you should listen to the full episode: Learn the changes in clients spending habits Understand why it feels like no one is rebooking Know how to create an effective rebooking plan Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. Click the link below to learn Shortcuts 3 Magic Numbers to boost your revenue! Tell Me How to boost my revenue now!  Connect with Shortcuts  Shortcuts Website: https://www.shortcuts.com.au/  Shortcuts Instagram: https://www.instagram.com/shortcuts_anz/  Shortcuts Facebook: https://www.facebook.com/ShortcutsSoftware  Jo's LinkedIn: https://www.linkedin.com/in/joanna-burgess?originalSubdomain=au

Have you ever tried sprinting on a treadmill?Now, not just any treadmill… one where you're sprinting but can't slow down or stop? I know what you're thinking,”Larissa, there's no way that is happening”. But, the truth is, whilst you may not be physically sprinting on a treadmill non-stop, there's another treadmill you're sprinting on right now. The treadmill of a Salon Owner! I'm talking long hours, seven days a week, struggling to fit in time with your family (let alone your friends) and you haven't had ‘me' time in what feels like forever! It's exhausting, just like running on a treadmill.Running yourself to exhaustion can lead you to feel constantly tired and unmotivated. The treadmill of a Salon Owner can have a serious impact on your Mental Fitness if you're not slowing down every now and then. I wanted to share with you the key to managing your Mental Fitness so that you can be a better mum, wife, friend and Salon Owner. In today's episode, I'm chatting to Natalie Tua from The Strengths Shed about How to Master the Salon Sprint. Here is why you should listen to the full episode:Learn the meaning of Mental FitnessUnderstand why it's important to check in with your Mental FitnessKnow how to destress and mater the Salon sprint. Salon MasteryAchieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success. Apply Now to Salon Mastery Coaching now.Resources CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group.Connect with NatalieWebsite: https://www.thestrengthsshed.co.nz LinkedIn: https://www.linkedin.com/in/natalie-tua-68089b8/?originalSubdomain=nz

My Salon just won't grow… Have you ever felt stuck in your Salon's growth? You feel like you're doing all the right things… you're hiring rockstar stylists and therapists, you're posting on social media, you're hitting KPIs… but the needle just won't move? So you begin to feel lost and not sure what to do next because you're doing everything ‘right', it's just not working! A Salon Owner recently said to me “Larissa, I thought I knew how to grow my business but since covid… I've been stuck at $500k! How do I grow?”. But, it's important to remember that what got you her, won't get you to where you want to be! It's time to go back to basics and get some reps in! Sometimes, a little more practice in nailing the basics is what you need to push you and your Salon on the right path to becoming a $1 Million+ Salon. In today's episode of the Salon Owners Collective Podcast, I'm chatting with Salon Mastery The Boardroom Coach, Joel, about what it takes to grow your Salon to $1 Million. Here is How She Grew Her Salon to $1 Million. Here is why you should listen to the full episode: Learn why your business isn't growing Understand why it's important to nail the basics  Know when you can lead your team to success! This episode of the Salon Owners Collective Podcast is sponsored by Shortcuts, your leading Salon Software provider. Click the link below to learn Shortcuts 3 Magic Numbers to boost your revenue! Tell Me How to boost my revenue now!  Salon Mastery Achieve Salon Growth without being overwhelmed or overworking - it is possible!  Salon Mastery is a coaching program that provides you with the tools & support you need to build a profitable & successful Salon. Together, we'll build a 9-part business strategy for your salon with your own dedicated success coach to lead you toward success.  Apply Now to Salon Mastery Coaching now. Resources  CLICK HERE Join over 6,000 industry experts and Salon Owners in my Profitable & Successful Salon Owners Facebook group. Connect with Joel Joel's Instagram: https://www.instagram.com/joelbouzaid/