Shotgun CEO

Are you trying to appeal to a wider audience? Making changes to your business left and right to attract other customers? Maybe this isn't the right path. In today's show you'll hear why it's better to be for a niche group instead of trying to be for everyone. Need more help? Let’s talk! https://shotgunceo.comPlanning a Kickstarter of your own? Need some expertise? Take my online course Hacking Kickstarter. https://shotgunceo.com/hacking-kickstarterInstagram: @shotgunceoTikTok: @shotgunceoHosted & Produced by: Roberto HoyosThrowboy - throwboy.com

Are you running an e-commerce business? Hate paying for those pesky add-on apps? Tough cookies! Today I talk about how in order to run a thriving business, it's critical to pay for software services. Learn about the apps I use to run Throwboy, my take on why the "free internet" days are long gone and more!Need more help? Let’s talk! https://shotgunceo.comPlanning a Kickstarter of your own? Need some expertise? Take my online course Hacking Kickstarter. https://shotgunceo.com/hacking-kickstarterInstagram: @shotgunceoTikTok: @shotgunceoHosted & Produced by: Roberto HoyosThrowboy - throwboy.com

Have you ever found yourself saying "I don't need to tell my brand story anymore, everyone has heard it"? Do you feel like your business is in a rut and your customers are sick of hearing about you? Here is your friendly wake up call! In this episode we get a jolt of motivation on how to reach more people by reminding ourselves that our business is brand new to someone every day.Need more help? Let’s talk! https://shotgunceo.comPlanning a Kickstarter of your own? Need some expertise? Take my online course Hacking Kickstarter. https://shotgunceo.com/hacking-kickstarterInstagram: @shotgunceoTikTok: @shotgunceoHosted & Produced by: Roberto HoyosThrowboy - throwboy.com

Have you ever wanted to make T-shirts? Sweatshirts? Phone cases? Blankets? Yoga pants? Dog tags?! Well you are in luck my friend. Today, I'm going to take you through the world of Print On Demand (POD). I'll teach you all the tricks of the trade, the good the bad and the badly designed. Let's go!

Have you taken a look at what you're spending on making your brand feel like a brand? Maybe it's time! Many of us entrepreneurs have a look an feel for our brand and end up spending a lot to support it. Today we'll learn how to make our brand still have those warm and fuzzy feelings without breaking the bank on every order. Need more help? Let’s talk! https://shotgunceo.comPlanning a Kickstarter of your own? Need some expertise? Take my online course Hacking Kickstarter. https://shotgunceo.com/hacking-kickstarterInstagram: @shotgunceoTikTok: @shotgunceoHosted & Produced by: Roberto HoyosThrowboy - throwboy.com

Do you have an awesome product but feel like you might not be connecting with your customers? Let's take some tips from one of the master spokesmen of all time, Stan Lee! Co-creator of the Marvel Universe, Stan Lee was a pro at selling his product, weaving a great story and repeating it for all to hear. Let's dive in and learn how you can do that too! Excelsior! Need more help? Let’s talk! https://shotgunceo.comPlanning a Kickstarter of your own? Need some expertise? Take my online course Hacking Kickstarter. https://shotgunceo.com/hacking-kickstarterInstagram: @shotgunceoTikTok: @shotgunceoHosted & Produced by: Roberto HoyosThrowboy - throwboy.com

Do you have a great product on your hands? Is it selling super well that you’re having trouble keeping them in stock? Great! But what else can you sell your customers besides that ONE product? In this week’s show we talk about the best ways to expand your product line, learn what our customers need and how to create complimentary “fries” products and make your business boom.Tools to use: Shopify - E-commerceOmnisend - Email MarketingUpsell Wizard - Upselling/Cross SellingPrintify - Print On DemandNeed more help? Let’s talk! https://shotgunceo.comPlanning a Kickstarter of your own? Need some expertise? Take my online course Hacking Kickstarter. https://shotgunceo.com/hacking-kickstarterInstagram: @shotgunceoTikTok: @shotgunceoHosted & Produced by: Roberto HoyosThrowboy - throwboy.com

Let's talk about Squarespace! This week we have Squarespace expert Omari Harebin from SQSP Themes to talk about the ever popular WYSIWYG online platform. Is it the right fit for your business? What kinds of things is it good for? Here's everything you need to know in one place!NOTE: This interview was recorded on April 14, 2020. Omari Harebin / SQSP Themes: https://www.sqspthemes.comNeed more help? Let’s talk! Go to: https://shotgunceo.comPlanning a Kickstarter of your own? Need some expertise? Take my online course Hacking Kickstarter. https://shotgunceo.com/coursesInstagram: @shotgunceoTikTok: @shotgunceoHosted & Produced by: Roberto Hoyos

In today's episode we explore the upside and downside to offering discounts in e-commerce. It's very tempting to get discount happy when you send out your email campaigns or when you're having a slow sales month. But what does this tell your customer or potential customer? We'll get down to the nitty gritty in this special Road Rant show live from Roberto's car!Need more help? Let’s talk! Go to: https://shotgunceo.comPlanning a Kickstarter of your own? Need some expertise? Take my online course Hacking Kickstarter. https://shotgunceo.com/coursesInstagram: @shotgunceoTikTok: @shotgunceoHosted & Produced by: Roberto Hoyos

Ever wonder what your customers want from you next? Here's a novel idea... Ask them! In today's episode we explore the virtues of what can happen when you create a survey and ask your customers for feedback. Everything from your customer's tastes, to what they hate can be uncovered in a simple online survey. Stop asking people that have no investment in your business, ask the people that have bought from you. Let's go!Links mentioned: https://surveyplanet.comNeed more help? Let’s talk! Go to: https://shotgunceo.comPlanning a Kickstarter of your own? Need some expertise? Take my online course Hacking Kickstarter. https://shotgunceo.com/coursesInstagram: @shotgunceoTikTok: @shotgunceoHosted & Produced by: Roberto Hoyos

Ever wonder what would happen if all your diehard fans could be in one place? How would this affect your business? Maybe that place is easier to make than you think? This week we deep dive into the Do's and Don'ts of building your first online community. With so many resources out there like Facebook Groups and Discord, it's easy to establish a home for where your fans can hang out, get to know each other and give you feedback. But it won't happen by accident so let's jump in and learn the best ways to make a community online.Need more help? Let me help: https://shotgunceo.comPlanning a Kickstarter of your own? Need some expertise? Take my online course Hacking Kickstarter: https://shotgunceo.com/hacking-kickstarterInstagram: @shotgunceoTikTok: @shotgunceoHosted & Produced by: Roberto Hoyos

Ever wonder how you can completely screw up your Kickstarter campaign? How you can stress out for 30 days straight and then not hit your goal? Well, you're in luck my friend! This is your list of how to totally fail at Kickstarter. Sarcasm aside, these are the main ways I've seen great ideas and great products really miss the mark when it comes to crowdfunding. Let's help you avoid these pitfalls shall we?Planning a Kickstarter of your own? Need some expertise? Take my online course "Hacking Kickstarter" at https://shotgunceo.comInstagram: https://instagram.com/shotgunceoTikTok: shotgunceo

Happy New Year! This week we unpack why we don't need "magic beans" to make our next business dreams come true. We are not missing one special answer that will solve all of our problems. In 2021, what we need to make our business explode is to be true to ourselves, our ideas and our vision as entrepreneurs. So, let's get going!Hosted & Produced by: Roberto HoyosMore tools at: https://shotgunceo.comFollow me on Instagram: https://instagram.com/mrrobertohoyosThrowboy: https://throwboy.com

Sometimes us entrepreneurs and creative types can obsess over the tiniest details. Our products have to be impeccable and there can't be any wiggle room. But is that always the best for our businesses? In this show we'll unpack how your "pretty good" can be GREAT to the masses. And we'll learn how a product fumble can turn a pissed off customer into a repeat client and lifelong fan.Hosted & Produced by: Roberto HoyosMore at: https://shotgunceo.comFollow me on Instagram: https://instagram.com/mrrobertohoyosThrowboy: https://throwboy.com

Hey there, Shotgun CEOs! I'm back! Does it feel like now's a good time to rethink your web platforms? Which ones are still giving you the most value? Which ones would be better to ditch? This week we'll dive into the reasons why being nimble and not having an alliance to any platform is key for any Shotgun business.Hosted & Produced by: Roberto HoyosMore at: https://shotgunceo.comFollow me on Instagram: https://instagram.com/mrrobertohoyosThrowboy: https://throwboy.com

This week's show is a quickie but buckle in! Business owners, when you're building your empire you need to be specific and proud of what you do. Spell. It. Out. There's nothing more confusing that beating around the bush and giving a vague explanation of what your business does. It doesn't make you look good or big. It makes you look unsure of what you're doing. So let's dive in and hear why being clear about your business is so important! Mission statement generator: http://www.jonhaworth.com/toys/mission-statement-generatorInstagram: https://instagram.com/mrrobertohoyos | @mrrobertohoyosMy coaching and courses for creative entrepreneurs: https://shotgunceo.comThrowboy: https://throwboy.com

This one goes out to all my entrepreneurs making stuff by hand. Rolling up their sleeves, creating what hasn't been created yet and starting cool new brands/businesses in the process. In this week's show, we'll go over the benefits of making your products with your own two hands and what kind of doors it can open for your company. Instagram: https://instagram.com/mrrobertohoyos | @mrrobertohoyosMy coaching and courses for creative entrepreneurs: https://shotgunceo.comThrowboy: https://throwboy.com

Has your productivity slowed down because of quarantine life? Same here! Let’s get you out of that funk and bring back some clarity. Here are my top ways to get back to being present, get out of that rut and making it happen again. Instagram: https://instagram.com/mrrobertohoyos | @mrrobertohoyosMy coaching and courses for creative entrepreneurs: https://shotgunceo.comThrowboy: https://throwboy.com

I had a lot on my mind this week so I decided to let the recording roll and get it out. I believe it’s important right now that we all start a dialog, unite and move forward in the cause of Black Lives Matter. I hope you’ll start your own conversations and speak out against police brutality and the injustices that people of color in particularly African-Americans face in this country. Thank you for taking the time to listen to my thoughts. Rest in Peace George Floyd. Ways you can help: https://blacklivesmatters.carrd.coInstagram: @mrrobertohoyos | https://www.instagram.com/mrrobertohoyosMy tools and resources for entrepreneurs at: https://shotgunceo.com Throwboy: https://throwboy.com

Every so often it's a smart idea to look over your branding and see where you can improve. This week I'd like to take you along my journey of reworking my brand's mascot Tito the Pillow (for my company Throwboy https://throwboy.com). From immersing oneself in relevant brand imagery, to finding the essence of what you're creating, you'll hear all of my tips and tricks to creating a super effective branding makeover. Let's go!Throwboy Mascot "Tito the Pillow" 2020 Redesign: https://shotgunceo.com/podcast/sgc10-mascot-makeoverNew Little Caesar's Mascot and Logo: https://www.underconsideration.com/brandnew/archives/new_logo_for_little_caesars.phpFailed Tropicana Logo Makeover: https://www.thebrandingjournal.com/2015/05/what-to-learn-from-tropicanas-packaging-redesign-failure/--- Follow me on Instagram: https://instagram.com/mrrobertohoyosMy business coaching and courses: https://shotgunceo.comMy company Throwboy: https://throwboy.com

Get ready for a rant! On my way home from The Pillow Fort (Throwboy HQ) to my home I had a download from the universe strike me and I had to hit record on my phone. This is a very valuable lesson for all different types of entrepreneurs who have become complacent and are taking their hands off the wheel. It happens to the best of us, people! But remember when you truly start to show up and CARE about what you're doing AND be grateful - magic happens. Please excuse the road noise and audio in this episode, but listen up because the message is realer than REAL. Follow me on Instagram: https://instagram.com/mrrobertohoyosGet more business advice from me at: https://shotgunceo.comCheck out the latest offerings from my company Throwboy at: https://throwboy.com

Let's talk productivity! This week, my guest Justin Harris and I explore our favorite apps (desktop and mobile) for getting stuff done. We also talk about our favorite non-technical ways to stay clear and productive during the pandemic and in general. Workona - https://workona.comTrello - https://trello.comsunsama - https://sunsama.comEvernote - https://evernote.comQuip - https://quip.comNotion - https://www.notion.soRoam Research - https://roamresearch.comUnclutter - https://unclutterapp.comSet App - https://setapp.comPaste - https://pasteapp.ioTextExpander - https://textexpander.comRoberto Hoyos:https://shotgunceo.comhttps://instagram.com/mrrobertohoyosJustin Harris:https://envisionwithjustin.comhttps://www.instagram.com/envisionwithjustin/https://twitter.com/envisionwithj

While everyone is hunkered down indoors, I thought it's about time I talked about working from home. This week I chat with fellow entrepreneur and photographer Chelsey Horne about ideal home office setups, daily routines and best practices to get stuff done. Follow Chelsey on Instagram at: https://www.instagram.com/chelsey_horne Follow me on Instagram at: https://www.instagram.com/mrrobertohoyosGet more business tools and coaching from me at: https://shotgunceo.com

Gather 'round for a little business story time! In today's episode I talk about an experience I had with a not-so-great potential client and how I dealt with the situation. And you'll learn the reasons why money isn't a good enough reason to say yes to a bad client. Plus, get the REAL scoop on how I feel about drop shipping "businesses" - all that and more in today's show! Hacking Kickstarter online course: https://shotgunceo.com/hacking-kickstarterFollow me on Instagram for more business inspiration: http://instagram.com/mrrobertohoyos

This week I sit down with Ihsaan Ali aka The Style Jumper and we take a deep dive into the world of Kickstarter. What makes a successful crowdfunding campaign? What are things to look out for? How do you get your audience to care about your project? All this and more in this week's conversation - originally on Instagram Live (@mrrobertohoyos and @thestylejumper).You'll also learn more about Ihsaan's mission to help CEOs elevate their personal style and bring in new business opportunities through non-verbal communication. Learn more at https://shotgunceo.comEnroll in Hacking Kickstarter at: https://shotgunceo.com/hacking-kickstarter (Use code "GOAL" for $100 off!)Social Media: Roberto Hoyos: instagram.com/mrrobertohoyos | @mrrobertohoyosIhsaan Ali / The Style Jumper: instagram.com/thestylejumper | @thestylejumperhttp://youtube.com/thestylejumper

I got a great email from a Throwboy fan and I wanted to share it with you guys. So, let's break down why the appearance of your business matters and what tools you can use to up your game. Let’s also dive into some real world examples of how appearance can make or break your next customer relationship.Hacking Kickstarter online course: https://shotgunceo.com/hacking-kickstarterFollow me on Instagram for more business inspiration: http://instagram.com/mrrobertohoyos

"People are going to stop spending money!" This is what I've been hearing from business owners who sell things that are "non-essential". You know what I think? I think its bull sh*t! People need happiness more than ever right now! In this episode I explain why business owners who sell happiness are NEEDED right now, and what you can do to help people during this strange time. Visit my website for business coaching and online courses: https://shotgunceo.comFollow me on Instagram: instagram.com/mrrobertohoyos | @mrrobertohoyos

I've been a long time advocate of going into what I call "Isolation Mode" when developing a new product. When a good idea strikes, it's a great time to shut out the world and get serious about developing that idea. The world is strange right now and we're all trying to figure out how to use our new "stay at home" time, but luckily there's a silver lining. In this episode I give you my tips and trick on how to maximize your time away from others and pour it into a new product idea. My course Hacking Kickstarter re-launches on April 16, 2020! In this 6 week online course I give you all the tools and mindset upgrades you'll need for SMASHING your goal on Kickstarter and changing your life. Let me tell you more at: https://shotgunceo.com/coursesMore tools to up-level your business at: https://shotgunceo.com Follow me on Instagram: @mrrobertohoyos | instagram.com/mrrobertohoyos

Hey! Welcome to the first episode of the Shotgun CEO podcast! Have you ever been working on something, or maybe half working on something, or have the tiniest idea of something annnnd you just keep putting it off? In this episode I give you my tips for getting the ball rolling on your new project, getting out of your own way and of course... Launching! Let's do this!More tools to up-level your business at: https://shotgunceo.com Follow me on Instagram: @mrrobertohoyos | instagram.com/mrrobertohoyos