Podcast appearances and mentions of Adam M Grant

Ian Mann, Regular Book Reviewer and MD at Gateways Business Consultants and host Stephen Grootes, reviews Hidden Potential: The Science of Achieving Greater Things by Adam M. Grant. See omnystudio.com/listener for privacy information.

Chapter 1 What's Originals Book by Adam M. Grant"Originals: How Non-Conformists Move the World" by Adam M. Grant is a book that explores how individuals can cultivate creativity, challenge the status quo, and bring about change in the world. Grant discusses the traits and habits of original thinkers and offers insights into how individuals can become more original themselves. The book also discusses the importance of taking risks, embracing failure, and rethinking traditional approaches to problem-solving.Chapter 2 Is Originals Book A Good BookThe book Originals by Adam M. Grant has received positive reviews and is considered a good read by many. In the book, Grant explores how individuals can become more creative, innovative, and original in their thinking and actions. The book provides valuable insights and practical strategies for harnessing creativity and building a culture of innovation. Overall, Originals is well-written, engaging, and thought-provoking, making it a good choice for anyone interested in personal or professional development.Chapter 3 Originals Book by Adam M. Grant Summary"Originals" by Adam M. Grant is a thought-provoking book that explores how individuals can become more creative, innovative, and successful in their personal and professional lives. Grant challenges conventional wisdom and encourages readers to break free from the constraints of tradition and conformity.The book introduces the concept of "originals," individuals who not only come up with new ideas but also act on them to create meaningful change. Grant discusses the traits and habits of originals, such as embracing procrastination, taking risks, and seeking out diverse perspectives. He also examines the role of leaders in fostering a culture of innovation and creativity within organizations.Through engaging stories and research findings, Grant shows readers how they can cultivate their own originality and make a positive impact in the world. "Originals" offers practical advice and inspiration for anyone looking to break free from the norm and make their mark on the world. Chapter 4 Originals Book AuthorAdam M. Grant is an American psychologist and author, known for his books on work motivation and success. He released the book "Originals: How Non-Conformists Move the World" in February 2016. In addition to "Originals," Grant has written other books such as "Give and Take: A Revolutionary Approach to Success" and "Option B: Facing Adversity, Building Resilience, and Finding Joy" (co-written with Sheryl Sandberg).In terms of editions, "Give and Take" is considered to be one of Grant's best works, with multiple editions released since its initial publication in 2013. It has received critical acclaim for its insights on success, motivation, and interpersonal relationships.Chapter 5 Originals Book Meaning & ThemeOriginals Book MeaningIn "Originals," Adam M. Grant explores what it takes to become a successful leader and innovator by following your own path and creating something new. He delves into the characteristics and behaviors that set original thinkers apart, and provides insights and strategies for cultivating a culture of creativity and originality within organizations. The book challenges readers to break free from traditional thinking, take risks, and embrace their uniqueness in order to make a lasting impact in the world.Originals Book ThemeThe theme of the book "Originals" by Adam M. Grant revolves around creativity, innovation, and pushing the boundaries...

“To become original, you have to try something new, which means accepting some measure of risk.” Adam M. Grant, Originals A podcast where we share sixty seconds of inspiration to help you create a kinder, gentler world faster than the speed of heartbreak. We believe that kindness needs to be the number one cherished idea in the world today. So, we created a show that adds one sweet droplet of goodness into the ocean of your life - every day.  #onekindmoment #kindness #authenticity Yesterday by John Hobart - Music Design by Jason Inc. https://brucewaynemclellan.com/    

“Thinking like a scientist involves more than just reacting with an open mind. It means being actively open-minded. It requires searching for reasons why we might be wrong—not for reasons why we must be right—and revising our views based on what we learn.” Adam M. Grant, Think Again A podcast where we share sixty seconds of inspiration to help you create a kinder, gentler world faster than the speed of heartbreak. We believe that kindness needs to be the number one cherished idea in the world today. So, we created a show that adds one sweet droplet of goodness into the ocean of your life - every day.  #onekindmoment #kindness #curiosity Yesterday by John Hobart - Music Design by Jason Inc. https://brucewaynemclellan.com/    

A podcast where we share sixty seconds of inspiration to help you create a kinder, gentler world faster than the speed of heartbreak. We believe that kindness needs to be the number one cherished idea in the world today. So, we created a show that adds one sweet droplet of goodness into the ocean of your life - every day.  #onekindmoment #kindness #kindnessquotes #kind Yesterday by John Hobart - Music Design by Jason Inc. https://brucewaynemclellan.com/    

What if everyone's overarching go-to-market strategy were kindness? Well, for Host Chris Schembra's guest on this episode of Gratitude Through Hard Times, it's a concept that has been central to building a $200 million company. CEO Sam Jacobs launched Pavilion, his membership-based leadership community, after coming to a deep understanding of something very basic: We start to gain when we learn to let go. He is sharing with us the human-centric elements that are foundational not only for successful business ventures but for successful (i.e. peaceful and meaningful) lives. Sam explains how he moved away from grasping and attachment to outcomes in favor of something more authentic expansive. You'll come away from this heart-centered conversation with a clear understanding of the interplay between how we talk to ourselves and what we offer the world; why failure can be our friend and how to take a long-term approach that replaces the transactional with ongoing connectedness, personal fulfillment and long-term business growth.Sam founded Pavilion in 2016 as a support network for revenue leaders and has since opened chapters globally, establishing a robust platform for peer-to-peer connection, training, development and career resources for all high-growth professionals. Most recently, Sam is out with a new book that will change the way you think about engaging with the marketplace, whether as a corporate employee or aspiring entrepreneur. Pick up Wall Street Journal bestseller "Kind Folks Finish First: The Considerate Path to Success in Business and Life"and you won't be able to put it down!If you'd like to learn more about Host Chris Schembra and his 7:47 Virtual Gratitude Experience, please visit this link. And click here to listen to previous episodes of Gratitude Through Hard Times. KEY TOPICS:What's a moment of adversity that you've overcome in your life or career that you're actually grateful for? After four firings from five jobs in a short period of time, Sam seized an opportunity to change his trajectory and patterns of thought/behavior.Ultimate Job Satisfaction: Knowing how to generate happiness and a sense of peace.About how high participation and low attachment correlates with a universal flow of abundance in our direction.Negotiation as a career hack (and source of protection) amidst constant turnover:Do your due diligence.Pre-negotiate your severance.Be realistic about the shifts that happen after the honeymoon phase.Sam Defines Success Based on Three Key Elements:What you're good at.What you're (truly) interested in doing.Where the market is moving.About Pavilion's evolution, based on letting go of pre-conceived notions and creating self-sustaining revenue as well as a source of kindness and light in the world.Contemplating an entrepreneurial risk? Consider what might happen when you stop giving all your best ideas (and energy) to someone else's enterprise.Sam reflects on the agility required to move with markets, keeping fluid and aligning through empathy with what's happening in real time (as Pavilion did while riding the waves of pandemic)Sam's Principles for Kindness – and Success:Thinking long-term rather than transactionally builds connection.Releasing attachment decreases neediness and increases openness to surprising outcomes.Winning every single negotiation isn't the endgame. It's about building relationships over time.Sam's Formula: How to manifest $25 million in funding and a business valued at more than $200 million by emphasizing not what's missing but the joy in what's already here!Creating the Mental Attitude to Prevail:Don't chase the dollar!Re-channel negativity (true or not) towards the big-picture goal.Change the negative narratives in your head.Retrain the Brain: Substitute affirmations and self-care for unkind mental tapes.It takes nothing from anyone else for us to be kind to ourselves! QUOTABLE“What I expected when I started my career was that as you became more and more senior you achieve some level of stability, prosperity and independence but that was not happening for me.” (Sam)“Five years ago I decided … I cared more about a feeling of being independent, believing in myself, establishing some level of stability. What I most wanted was peace.” (Sam)“Gratitude is the frequency most harmonious with abundance.” (Sam) “(Pre-negotiated severance) is not about the money, it's about reducing the level of anxiety you have when you show up to work every day.”  (Sam)“When you work for somebody else you're not even renting, you are selling – forever – your best ideas to somebody else.” (Sam)“If you can listen to what the market is telling you and try to respond and provide a solution rapidly, then you can be aligned with the market. It's a process – not a static state.” (Sam)“It increases the likelihood that wonderful serendipity will happen when I don't need anything specific to happen tomorrow.” (Sam)“I'm really good at being generous and thinking long-term … and it always has a way of coming back around.” (Chris)“I try to do the right thing and treat people well … I've left my mark on this planet and hopefully I'm only halfway done, so that's something to be proud of.” (Sam)“One of the cool things you can do in life is to not be so goal- or purpose- or destination-oriented but just give yourself the chance to do nothing, take a walk in nature with no particular aim.” (Chris) LINKS/FURTHER RESOURCES:"Never Split the Difference: Negotiating As If Your Life Depended On It," by Chris Voss.Click here to learn about the works of Nobel Prize-winning psychologist Daniel Kahneman. "The Long Game: How to Be a Long-Term Thinker in a Short-Term World," by Dorie Clark."Give and Take: A Revolutionary Approach to Success," by Adam M. Grant."The Untethered Soul: The Journey Beyond Yourself,"by Michael A. Singer. ABOUT OUR GUEST:Sam is focused on helping people unlock and achieve their professional potential. He has built Pavilion in order to help members, employees and stakeholders realize the greatness within themselves. Through its paid membership for leaders of all levels, Pavilion is dedicated to providing support, assistance, education, and career growth. A global organization with over 9,000 members and hubs in every major city, Pavilion is all about helping members (and their teams) perform better in their roles, develop the skills necessary to take the next step and expand their networks to create an engaged and supportive professional community.  FOLLOW SAM:WEBSITE | LINKEDIN | TWITTER ABOUT OUR HOST:Chris Schembra is a philosopher, question asker and facilitator. He's a columnist at Rolling Stone magazine, USA Today calls him their "Gratitude Guru" and he's spent the last six years traveling around the world helping people connect in meaningful ways. As the offshoot of his #1 Wall Street Journal bestselling book, "Gratitude Through Hard Times: Finding Positive Benefits Through Our Darkest Hours," he uses this podcast to blend ancient stoic philosophy and modern-day science to teach how the principles of gratitude can be used to help people get through their hard times. FOLLOW CHRIS:WEBSITE | INSTAGRAM | LINKEDIN | BOOKS

Harrison Monarth shares simple but effective approaches to get others to perceive you as a leader. — YOU'LL LEARN — 1) Why it's easier to build executive presence than you think 2) The easiest way to improve people's perception of you 3) How to still contribute when you don't have answers Subscribe or visit AwesomeAtYourJob.com/ep816 for clickable versions of the links below. — ABOUT HARRISON — Harrison Monarth is one of today's most sought-after leadership development-and executive coaches, helping CEOs, senior executives, managers, and high-potential employees develop critical leadership skills and increase their interpersonal effectiveness and ability to influence others. He has personally coached leaders from major organizations in financial services, technology, medical, legal, hospitality and consumer industries, as well as those in start-ups, nonprofits and politics. Harrison's client list covers organizations such as General Motors, Hewlett-Packard, MetLife, AT&T, Northrop Grumman, Merrill Lynch, Deutsche Bank, Deloitte Consulting, Cisco Systems, GE and Standard & Poor's among others, as well as start-up entrepreneurs, political candidates and Members of Congress. • Book: Executive Presence, Second Edition: The Art of Commanding Respect Like a CEO • LinkedIn: Harrison Monarth • Website: GuruMaker.com — RESOURCES MENTIONED IN THE SHOW — • Study: “A Little Thanks Goes a Long Way: Explaining Why Gratitude Expressions Motivate Prosocial Behavior” by Adam M. Grant and Francesca Gino• Book: Daily Rituals: How Artists Work by Mason CurreySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A podcast where we share sixty seconds of inspiration to help you create a kinder, gentler world faster than the speed of heartbreak. We believe that kindness needs to be the number one cherished idea in the world today. So, we created a show that adds one sweet droplet of goodness into the ocean of your life - every day.    Yesterday by John Hobart - Music Design by Jason Inc. https://brucewaynemclellan.com/  

Today I have a happy holiday surprise for you! It is the one-year anniversary of my podcast, and I wanted to do something special for all my wonderfully supportive listeners. So for the next two weeks, I will be releasing episodes that are part of my Patreon bonus content. Today's episode is from my What the Research Says tier. Please check out my Patreon and consider signing up as a holiday gift for yourself or for me! You can also leave me a one-time tip through Buy Me A Coffee. Thank you for your support!In this episode I discuss why and how procrastination can be used as a creativity tool through an in-depth analysis of a recently published (2020) article by Jihae Shin and Adam M. Grant in the Academy of Management Journal. You can access a pre-publication version of the article here.TranscriptWould You Like to Support My Work?Sign up for my newsletter!Buy me a coffee! You can give me a one-time donation using this link. Become a Patron of Stepping Off Now!

I invite guests to share personal stories about acts of leadership that help shape their lives. In Episode 84, Alex Tremble describes what a mentor told him that affected how he networks and builds relationships. He then explains the challenge of being a chief of staff in the government and how someone put his role into perspective. Next, Alex advises us in a way that aligns with the episode's title. Prologue My first video experience with Alex was seeing and hearing him talk about three tips on reaching your professional goals (and recovering from a bug that chased him). In addition to hosting The Alex Tremble Show, writing books, frequently posting videos on YouTube and Instagram, speaking to large groups, and coaching clients, Alex is the Chief Culture Officer at the American Conservation Experience, a nonprofit that provide service opportunities for youths, young adults, and emerging professionals. 01:43 Part 1: Knowledge, Relationships, and Standing out Alex explains something a mentor told him that has affected his outlook on life and has strengthened how he builds relationships. 10:20 Part 2: Fixing Stuff In this story, Alex talks about the challenge of being a chief of staff working in the U.S. government. He receives some help that puts his role into perspective and aligns the behaviors to leadership. 21:59 Part 3: Three Words of Advice Alex shares his advice that starts with three words. His advice links to the title of the episode. _________________________________ How You Can Support the Show Unlabeled Leadership is a free service for people to learn about leadership. If you want to support the show, you can make a $0.99 donation. Your support reduces production expenses. https://anchor.fm/unlabeled-leadership/support No transcript available (future enhancement) Episode links Alex's LinkedIn Profile, website, bio, YouTube, Twitter, Facebook, Instagram The Alex Tremble Show Books Reaching Senior Leadership The GPS Guide to Success Other books Adam M. Grant, Give and Take: A Revolutionary Approach to Success David Epstein, Range: Why Generalists Triumph in a Specialized World Gary DePaul's website Background Music You can find all the musical tracks at Envato Elements. 00:00 Theme music: Uplift Corporate Inspire by OlexandrIgnatov 01:25 Relax by LuckyBlackCat 10:00 Grass Roots by simming 21:40 Wellness Temple by Basspartout 25:08 Fun and Flirty by BrownHouseMedia Lead on! --- Send in a voice message: https://anchor.fm/unlabeled-leadership/message Support this podcast: https://anchor.fm/unlabeled-leadership/support

Everyone yearns for success. And most of us believe in the three traditional elements of success: hard work, talent, and luck. But sometimes, we find that even with all these three elements in place, it's still challenging to reach our goals. For example, you might pitch products until you are blue in the face but only see a modest increase in your sales figures. You might be brilliant in your work, but it seems like you can never put your talents to full use just because your colleagues are jealous of you and find ways to put you down. You might finally come into some luck and get promoted to team leader, only to find that your team members are difficult to manage. Could it be that these three elements don't work?

Business Book Movement - Notion360. Revisión Online del Libro: Give and Take: A Revolutionary Approach to Success - Adam M. Grant. Invitado: Mauricio Dulón. Únete a nuestra comunidad en Discord a través del siguiente enlace: https://bookmovement.co/discord See acast.com/privacy for privacy and opt-out information.

I denne episoden av #LØRN snakker Silvija med Senior Architect i Schibsted News Media, Jo Odland. Schibsted selger i hovedsak nyheter og journalistikk, i papirform og som nettavis. En av utfordringene i News Media er derfor at inntekter fra papiravisene forsvinner, og de digitale inntektene er foreløpig ikke store nok til å finansiere journalistikken fremover. Kan man lage fellessystemer på tvers av avisene for å dele kostnader til produktutvikling. Klarer avisene å beholde sin identitet? Jo har også vært ansvarlig for å utarbeide den første teknologistrategien i News Media, og dette vil være et av de sentrale temaene i samtalen.Dette lørner du:TeknologiStrategiInfrastrukturDigitaliseringAnbefalt litteratur:The Infinite Game by Simon SinekGive and Take: A Revolutionary Approach to Success by Adam M. Grant Sapiens: A Brief History of Humankind by Yuval Noah HarariThe Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win by Gene Kim, Kevin Behr, George SpaffordThe Unicorn Project by Gene Kim See acast.com/privacy for privacy and opt-out information.

Today we are joined by special guest Jermell Ferguson as we are discussing the wisdom of Generosity. “Generosity is not giving me that which I need more than you do, but it is giving me that which you need more than I do.” ― Khalil Gibran  Our recommended book of the week is Give and Take: A Revolutionary Approach to Success by Adam M. Grant Ph.D. Download the FREE audiobook today at http://audibletrial.com/LoveWisdom    Theme song written by Jason C. Johnson and Jasmine Harris (Juicy Jazzo). Featuring DeAnna Dixon on the chorus. More music by JC Johnson can be found at https://audiomack.com/artist/vytalmc  For more from JC Johnson including exclusive music, blog posts, and more visit his website at https://johnsoniantheory.wordpress.com    Theme music produced by BenJamin Banger. For exclusive music by BenJamin Banger you can reach him on Instagram: @BenJaminBanger or at his website: http://smarturl.it/hjfi20  Background music produced by Ryan Little, Audio Binger, Daniel Birch, Yung Kartz, and Benjamin Banger. More of their music can be heard on SoundCloud at @danielbirch @iamryanlittle @yungkartz and @benjamin-banger and @audiobinger

On this episode I talk about one of the many ways you can help yourself become gainfully employed. The focus of the specific episode will be on introspection and taking care of yourself mentally. Topics covered: One of the most detrimental things you can do to your mental health when you’re underemployed and what you can do about it Why therapy is necessary if you can afford it Why you should practice meditation and mindfulness Why you should practice gratitude Why you should read Brené Brown, watch her TED talk, and explore your vulnerability Why you should work to strengthen your resilience and persistence Why you should try this stuff even if you’re skeptical The best books to read when you’re underemployed: Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead by Brené Brown Learned Optimism: How to Change Your Mind and Your Life by Martin E.P. Seligman Rejection Proof by Jia Jiang Gratitude and Trust by Tracy Jackson and Paul Williams Option B: Facing Adversity, Building Resilience, and Finding Joy by Sheryl Sandberg and Adam M. Grant Mindset: The New Psychology of Success by Carol S. Dweck You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincero Positivity: Top-Notch Research Reveals the Upward Spiral That Will Change Your Life by Barbara L. Fredrickson Books on meditation and mindfulness: Meditation for Fidgety Skeptics: A 10% Happier How-to Book by Dan Harris Wherever You Go, There You Are: Mindfulness Meditation in Everyday Life by Jon Kabat-Zinn Why Can't I Meditate?: How to Get Your Mindfulness Practice on Track by Nigel Wellings Mindfulness: An Eight-Week Plan for Finding Peace in a Frantic World by J. Mark G. Williams,  Danny Penman, Jon Kabat-Zinn

Barry Schwartz is an Emeritus Professor of Psychology at Swarthmore College and a visiting professor at the Haas School of Business at Berkeley. Barry spent 40 years thinking and writing about the interaction between economics and morality. He has written several best-selling books, including The Paradox of Choice and Why We Work. Barry’s Ted Talks have been viewed by more than 14 million people. When it comes to making decisions do you sometimes feel overwhelmed by the number of choices you have? It seems that while choice is good for your wellbeing, more choice isn’t necessarily better – there’s a tipping point where too many options can paralyze you and lead to regrets.  Hear how adapting a ‘good enough’ strategy, rather than searching for the ultimate best option, can help you navigate more successfully through your choices and improve your wellbeing and how these practices can be applied in workplaces. Connect with Barry Schwartz: Website – http://www.swarthmore.edu/profile/barry-schwartz Ted Talks – https://www.ted.com/speakers/barry_schwartz You’ll Learn: [01:58] – Barry shares the dogma he believes that guides many western industrialized societies that is undermining our wellbeing. [03:38] – Barry talks about how having too many choices can lead to bad decisions and regrets. [04:54] – Barry explains the difference between maximizing and satisficing strategies when it comes to your choices. [06:48] – Barry shares how organizations with a culture of ‘good enough’ are likely to result in more satisfied, productive and effective employees. [10:20] – Barry talks about growth mindset and clarifies that having high standards and an end-result to aim for can keep you motivated on the journey. [11:41] – Barry shares his thoughts on balancing your inner-critic and self-compassion. [13:50] – Barry explains his researcher with Adam Grant on the “The Inverted U” and why you can have too much of a good thing when it comes to improving your wellbeing. [18:50] – Barry believes that it’s possible for every worker at every company to find meaning and fulfillment from their jobs and explains how. [20:36] – The Lightning Round with Barry Schwartz Your Resources: Too Much of a Good Thing – Barry Schwartz & Adam M. Grant Flourish: A Visionary New Understanding of Happiness and Well-being – Martin Seligman Grit: The Power and Passion of Perseverance – Angela Duckworth Mindset: The New Psychology of Success – Carol S. Dweck Thanks for listening! Thanks so much for joining me again this week.  If you enjoyed this episode, please share it using the social media buttons you see at the bottom of this post. Also, please leave an honest review for the Making Positive Psychology Work Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. They do matter in the rankings of the show, and I read each and every one of them. You can also listen to all the episodes of Making Positive Psychology Work streamed directly to your smartphone or iPad through stitcher. No need for downloading or syncing. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates. It’s free! Special thanks to Barry for joining me this week. Until next time, take care!

00:16 – Welcome to “Unrepentant Cyborgs” …we mean, “Greater Than Code!” 01:28 – Codeland Conference (http://codelandconf.com/) 02:02 – Making Conferences Accessible, Affordable, and Unintimidating for People 13:00 – Ticket Prices and Structure 15:01 – Creating an Immersive Experience and Community With and For People You Care About 25:11 – Leading by Example and Maintaining a Positive Persona 29:49 – The Importance of Money and Financial Freedom Tech Done Right Episode 002: Career Development with Brandon Hays and Pete Brooks (https://www.techdoneright.io/002-career-development-with-brandon-hays) 39:52 – Ethics as Automatic Technology Scales and Capitalism Give and Take: Why Helping Others Drives Our Success by Adam M. Grant (https://www.amazon.com/Give-Take-Helping-Others-Success/dp/0143124986) 49:45 – In summary: Codeland Conference Reflections: Sam: Thank you for the book recommendation for Give and Take. Astrid: People first. Rein: Support worker-owned cooperative organizations. Leadership is doing things, not being given a title. Saron: The principles and values that led to what people will experience as a really great conference. CodeNewbie References: @CodeNewbies (https://twitter.com/codenewbies) Twitter Chat (https://www.codenewbie.org/chat) Slack Community (https://codenewbie.typeform.com/to/uwsWlZ) Podcast (https://www.codenewbie.org/podcast) Episode 118: Truck Driver with George Moore (https://www.codenewbie.org/podcast/truck-driver) Codeland (http://codelandconf.com/) This episode was brought to you by @therubyrep (https://twitter.com/therubyrep) of DevReps, LLC (http://www.devreps.com/). To pledge your support and to join our awesome Slack community, visit patreon.com/greaterthancode (https://www.patreon.com/greaterthancode). To make a one-time donation so that we can continue to bring you more content and transcripts like this, please do so at paypal.me/devreps (https://www.paypal.me/devreps). You will also get an invitation to our Slack community this way as well. Amazon links may be affiliate links, which means you’re supporting the show when you purchase our recommendations. Thanks! Special Guest: Saron Yitbarek.

Trying to come up with a suitable name for your book or info-product seems like a nightmare What if you’re wrong? What if the name isn’t well received? However, there’s a way to make your book really stand out. And guess what? It’s not the title that matters. It’s the sub-title. Find out why we’ve been tackling things the wrong way and how to get a superb name for your book or information product/course before the day is done. -------- In this episode Sean talks about Part 1: Why your crappy name will bury your book/information product. Part 2: The critical role of the subtitle and what makes it stand out. Part 3: How to use a title and then add random interesting sub-titles. -------- My friend, Karen, was about to have her first child. As you’d expect, she was a bit apprehensive but also quite joyful. One of the reasons why she was so excited was the whole process of giving a name to her soon-to-be child. She had half a dozen books on “naming the child”. While we were visiting, we had a little conversation about the naming process and she went into a lengthy explanation about how she intended to name the child. Of course, I expected her son to have an interesting name. Several months later when I ran into Karen online, I asked her the name of her son. “Jack”, she said. “Jack?” I responded almost incredulously. “You went through all of those books, and all you could find was, Jack?” “Yes,” she said. “I was going to find a fancy name when I ran into an article that asked me to go to the doorway and call of the name of the kid 20 times in a day. It seemed easy to shout out “Jack”, then something like “Bertrand, so “Jack” it was. And that is how my friend, Karen named her first born. Your “firstborn” might need a slightly different process. Especially if your firstborn is a book – and you are called upon to name the book. This is where we go slightly mad. We’re not really sure how to name our products. Which is why this article is all about learning a structural method that will help you name your products. We will look at books or information products that already exist, and see how they have gone about the process. We will also take a look at what we’re doing at Psychotactics and how even when we understand the concept, we tend to get it wrong. Well, sometimes you can just get lazy. What are we going to cover? 1  Why your crappy name will bury your book/information product 2  The critical role of the subtitle and what makes it stand out? 3 how to use a title and then add random interesting sub-titles. All of these three steps are part of the journey that we need to take the name our information product. As always we need to start at the top, and that takes us to the first topic. 1) Why your crappy name will bury your book/information product. The list you see below are the successive names given to a single book. The author tried repeatedly to come up with a great name, but these were the names he came up with—despite putting in a great effort. See if you like any of the names. – The Parts Nobody Knows – To Love and Write Well – How Different It Was – With Due Respect – The Eye And the Ear. Have you heard of any of these books? Possibly not, because they never made it to the bookshelf. And the author, a “certain guy” called Ernest Hemingway, died before the book’s title was finalised. So what was the name of the book that made it to the shelves? It’s called “A Moveable Feast”. “A Moveable Feast” caught the attention of the editors and then the readers and became a bestseller (and has stayed high on the ‘books to read’ list). But it could have easily been dead in the water, with a title like “With Due Respect” or “The Eye and the Ear”. As it appears, it’s not enough to just write a great book—you can kill your book with a lousy name. So how do you name your books? The simple answer is to make it curious. And how do you make it curious? You use both the title and the sub-title to dramatic effect, that’s how. But let’s not start with the title and take on the sub-title instead. In fact, let’s take a few good (and bad examples from the Psychotactics stable itself). As it appears, it’s not enough to just write a great book—you can kill your book with a lousy name. Title: The Brain Audit Sub-title: Why Customers Buy (And Why They Don’t) So is the title interesting? Yes, it’s interesting at once. We’re terribly interested in anything to do with the brain, and so in a sea of books, a name like The Brain Audit stands out immediately. But that’s where the sub-title comes in. Would you know if The Brain Audit was a medical text or a book on calisthenics? It would be hard to tell, right? If you look up Amazon.com for books that have the term “Brain” in it, you get a range of books including one called “The Brain That Changes Itself”, “Brain Rules”, “Brain on Fire” and you can’t really tell which one is a business book and which one isn’t. And that’s where the sub-title comes into play. So yeah, that sub-title worked. Time to choose another, eh? The second product we take a look at is a course on Uniqueness. At Psychotactics, we have a homestudy version on “how to make your company stand out in a crowded market place”. So what’s the name of the information product? It’s called: Title: Pick One Sub-Title: Getting to Uniqueness Did that sub-title excite you? If the answer “NO” comes to mind, you’re on the right track. So now that we’re decimating the crappy sub-titles, let’s go digging further and find out some more that could do with improvement. Let’s look at a set of three books that were written on the topic of presentations. Title: ‘Black Belt Presentations’ Sub-title: No sub-title. Ugh. In fact, while we’re here, let’s list at least a few of the products and see why some products are easier to sell than others. And why the sub-titles make such a difference. Title: Be Kind, Be Helpful or Begone Sub-title: How To Build A Powerful, Community-Driven Membership Website Title: Attversumption Sub-title: The strategy behind attraction, conversion and consumption Title: Website Components Sub-title: No sub-title. Title: The Secret Life of Testimonials: Sub-title: Simple, Powerful Techniques to Get Better Clients-And Sales Title: The Power of Stories Sub-title: How to Turn Average Stories into Cliff-Hangers Title: Chaos Planning Sub-title: How ‘Irregular’ Folks Get Things Done Title: Client Attractors: Sub-title: How To Write Benefits, Features and Bullets That Speed Up Sales Title: Design Clarity in Minutes Sub-Title: How to put some sanity into your design with some really simple tweaks Title: How Visuals Help Increase Sales Conversion On Your Website Sub-title: No Sub-title. Now as you scan those names, you can quickly tell which of the sub-titles work and which don’t You can also tell that those without sub-titles aren’t well thought through, or definitely hampered by the lack of the sub-title. So let’s just stop for a second and see what we’ve covered: •            That the title matters •            But first we must pay closer attention to the sub-title •            That it’s easy to get lazy or rushed and forget to put in the sub-title •            That some sub-titles don’t work as well as they should Which brings up the question: Is there a simple way to write a sub-title? And the answer is yes. You can indeed create great sub-titles every single time. Let’s find out how. Part 2: What makes a sub-title stand out? So we’re clear. We all put our hearts and souls into creating a title for our books and products—but yes, the sub-title is often the one that draws us in. So how do we go about creating this sub-title? The easiest way is to jump right in and create. So what’s the simplest formula possible? There is no ONE formula. And rightly so, because that would make every sub-title boring. Instead let’s look at just two. Method 1: Headline-type of sub-title Method 2: Problem, solution, target Then let’s head over and pluck out a few bestsellers, shall we? Method 1:  Headline-type of sub-title Let’s first look at what they’re all about and then put in a sub-title that reads just like a headline. a) LEAN IN, by Sheryl Sandberg with Nell Scovell: The chief operating officer of Facebook urges women to pursue their careers without ambivalence. Title: Lean In Sub-title given: Women, Work and the Will to Lead Sub-title: How Women Can Forge Ahead In Their Careers Faster Than Ever Before Sub-title: The Untold Story of One Woman’s Career Surge (And How You Can Do It Too) Sub-title  Why Women Need To Pursue Their Careers Without Ambivalence b) THE ONE THING, by Gary Keller with Jay Papasan: Narrowing your concentration and becoming more productive. The second book has already done the work for us. Title: The ONE. Sub-title given: The surprisingly simple truth behind extraordinary results Sub-title: How to narrow your concentration and become more productive Sub-title: The keys to narrowing concentration and increasing productivity. c) GIVE AND TAKE, by Adam M. Grant: A Wharton professor’s research discloses that success depends on how we interact with others. The third book has a vague sub-title but let’s work on it. Title: Give and take Sub-title given: A revolutionary approach to success Sub-title: How People Interaction Creates a Quicker Road to Success d) THE POWER OF HABIT, by Charles Duhigg: A Times reporter’s account of the science behind how we form, and break, habits. And the next two books follow as well. Title: The Power of Habit Sub-title given: Why We Do What We Do In Life and Business Sub-title: The Quiet Secret to Making Habits Stick Forever Sub-title: How Habits Rule Us (And How To Break Bad Ones Forever). Sub-title: How to Make Good Habits Out Of Bad Ones Just adding a headline to your sub-title makes the book stand out. It almost doesn’t matter what the title happens to be. Well, not quite true. The title matters, but it’s the sub-title that can be made to do the grunt work.  But writing headlines for your sub-title is not the only way. You can have sub-titles with the familiar formula found in The Brain Audit.  And that is the problem and solution combo. String them together and you can pretty some pretty outstanding sub-titles for your book. If we were to take the subtitles of the book that we have just looked at, and put in the problem-solution formula, you would get some pretty interesting subtitles. Let’s give it a crack, shall we? The total for The Brain Audit is “The Brain Audit” but what is the subtitle? The subtitle has a problem and the solution. It goes like this: “why customers buy (and why they don’t). And that’s a problem and solution strung together. Method 2: Problem, solution, target Let’s look at the subtitles of the books we just brought up and let’s see how they too could work with subtitles that incorporate the problem and solution. a)LEAN IN, by Sheryl Sandberg with Nell Scovell: The chief operating officer of Facebook urges women to pursue their careers without ambivalence. Problem: Doubt/Ambivalance Solution: Move ahead Target audience: Women My Journey Through Career-Doubt—And Beyond b) THE ONE THING, by Gary Keller with Jay Papasan: Narrowing your concentration and becoming more productive. Problem: Concentration issues Solution: Beat the issues Target audience: People who have trouble concentrating The art of beating concentration issues (and becoming more productive) c) GIVE AND TAKE, by Adam M. Grant: A Wharton professor’s research discloses that success depends on how we interact with others. Problem: Lack of success Solution: Success through interaction Target audience: People who want to succeed The Hidden Secrets of Interaction (And How Successful People Use Them Well) d) POWER OF HABIT, by Charles Duhigg: A Times reporter’s account of the science behind how we form, and break, habits. Problem: Form/break habits Solution: Form/break habits Target audience: People who want to form/break habits How To Turn Bad Habits Into Good—And Make Them Stick As you have just heard, you can quite easily use the problem and the solution to create subtitles. So w hat have we covered so far? We looked at the power of subtitles vs titles. And subtitles pack so much punch. You can create your subtitle by writing a headline or you can use the problem and solution to create a subtitle that is just as effective. However, just to prove it is the subtitle and not exactly the title that does all the grunt work, let’s change the subtitles of some very well known books. Example: Good to Great Good to Great: How to turn your potatoes into twice the size, overnight. Good to Great: The Secret to Non-Boring Garden Landscaping Good to Great: How Indonesia turns out an endless array of badminton champions Good to Great: The Story of Singapore Airlines’ Profitability Good to Great: Why Turkey Is The Second Fastest Growing Economy In The World Good to Great: Why Bacteria Is Winning The War Against AntiBiotics. Blue Ocean Strategy: How to turn your potatoes into twice the size, overnight. Blue Ocean Strategy: The Secret to Non-Boring Garden Landscaping Blue Ocean Strategy: How Indonesia turns out an endless array of badminton champions Blue Ocean Strategy: The Story of Singapore Airlines’ Profitability Blue Ocean Strategy: Why Turkey Is The Second Fastest Growing Economy In The World Blue Ocean Strategy: Why Bacteria Is Winning The War Against AntiBiotics. Of course it won’t work for every single title. For example, if you took the name like The Brain Audit and put any sub-title, it wouldn’t work. But these examples are to show you that the title, for the most part, is not the crazy holy grail that you’re looking for. It’s nice to have a great title. But it’s a better strategy to have an even better sub-title. Which brings us to a moment of utter clarity. The sub-title matters. That’s what really gets the attention of the customer both in the book store, on Amazon or on your website. Without the sub-title, we’re handicapping the book or info product. And yet so many of us (me included) have quite easily placed our emphasis on the title, and ignored the sub-titles. Well, now you know… So is the title of any use after all? Yes it is. But should you go nuts trying to get a great title? No you shouldn’t. The cartooning course we have is called the DaVinci course. Is that a great title? No it’s not. But the greatness comes from its “invisible” sub-title. So what should the sub-title have been? It should have read like this: How to go from non-artist to amazing cartoonist in 6 months (or less). The same applies to our headlines or Article Writing Course that don’t even have titles and yet are booked out months in advance. The promise they bring is what draws the audience to the product/services. And yet, would I ever swap a title like The Brain Audit for something else? Of course not. Not having a great title is not critical for an infoproduct, but once you get one, it’s an invaluable asset. So how do you create your titles? In the past, the titles were today’s sub-titles. – How to stop worrying and start living: Dale Carnegie – The 7 Habits of Highly Effective People: Stephen Covey Then times changed to focus on the subtitle while the title shrunk – Freakonomics – The Tipping Point – Posititioning Some titles come from every day language e.g. the tipping point, positioning, etc. And some are made up e.g. Freakonomics, Strengths Finder. So is there a way to find a title? Yes, if you pay close attention. When you’re in a conversation, pay close attention to what’s being said. Every sentence has the potential for some unusual term or word that could become a book title. e.g. the last sentence has “close attention”, “potential”, “in a conversation”, “conversation”, “what’s being said”. And while you may not have great use for any of those, they are all book titles that can be used. To get book titles from your own field, open up magazines and books related to your field Immediately you’ll see a whole bunch of terms within a book. A management book will yield titles such as “Myth of the Change”, “Cascade”, “burning platform”, “marines take care of marines” etc. In fact I just opened up a management site and the words/titles popped out with amazing regularity. So yes, it’s all around you, these titles. And finding a title isn’t so scary as it once was, because we know that while titles are great, it’s the sub-title that really gets the customer’s attention. So go out there and create your sub-title. Then your title. Summary 1  Why your crappy name will bury your book/information product 2  The critical role of the subtitle and what makes it stand out? 3 how to use a title and then add random interesting sub-titles. Next Step: We all want to create profitable products but aren’t sure where to start We hope for some amazing formula, when all you really need are three core questions. So what are the three questions you need to have in place and how can you get started today?  Click here to continue your information products journey: How To Create A Profitable Product (Three Core Questions). https://www.psychotactics.com/create-profitable-product/

Wayne Baker is a professor of management at the University of Michigan’s Ross School of Business. Wayne is also the first director of the Center for Positive Organizations.Wayne talks about the idea of a giving culture at work. People are inherently generous and often, the biggest barrier is getting people to ask for what they need. Wayne talks about the ROI that a giving culture brings to organizations. He also talks about who is likely to reciprocate and what their motivations might be. I enjoyed this conversation with Wayne Baker and I’m certain you will too! Wayne Baker’s website You’ll Learn: ● [1:41] - Wayne shares some takeaways from his presentation at The Positive Business Conference on creating a giving culture. ● [2:30] - Wayne talks about the reciprocity ring.● [3:21] - What steps need to be taken after an individual makes a request? ● [4:08] - The biggest barrier is getting people to ask for what they need. ● [5:07] - Wayne talks about why so many organizations struggle to create a giving culture. ● [6:35] - This process taps into the fundamental human principle of reciprocity. ● [7:12] - Takers give almost as frequently as givers give. ● [8:03] - The business benefits of the reciprocity ring. ● [10:19] - You can use technology to help you with the reciprocity ring. ● [11:19] - Early adopters become evangelists for the reciprocity ring. ● [12:37] - Setting boundaries in reciprocity and denying the power in reciprocity by not asking. ● [16:15] - Asking without expectations of receiving. ● [17:08] - The Lightning Round with Wayne Baker Your Resources: Learn more about the reciprocity ring at http://www.humaxnetworks.com/default.asp The Reflected Best Self The Power of Visioning Give and Take: Why Helping Others Drives Our Success - Adam M. Grant Seveneves - Neal Stephenson A Book of Uncommon Prayer: 100 Celebrations of the Miracle & Muddle of the Ordinary - Brian Doyle The Positive Business Conference Thanks for listening! Thanks so much for joining me again this week. If you enjoyed this episode, please share it using the social media buttons you see at the bottom of this post. Also, please leave an honest review for the Making Positive Psychology Work Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. They do matter in the rankings of the show, and I read each and every one of them. And finally, don’t forget to subscribe to the show on iTunes to get automatic updates. It’s free! Special thanks to Wayne for joining me this week. Until next time, take care!

Whether you are an educator an art director or a project manager you are in sales. So argues bestselling author Daniel Pink in his new book To Sell Is Human: The Surprising Truth about Moving Others. Pink recently visited the University of Pennsylvania as a guest lecturer in the Authors@Wharton series. Wharton management professor Adam M. Grant interviewed Pink while he was there to learn more about the ideas in his book including why consumers mistrust salespeople what the new ABCs of selling are and why questions may be the greatest selling tool. (Video with transcript) See acast.com/privacy for privacy and opt-out information.

How do we know which of our successes and failures can be attributed to either skill or luck? That is the question that investment strategist Michael J. Mauboussin explores in his book The Success Equation: Untangling Skill and Luck in Business Sports and Investing. Wharton management professor Adam M. Grant recently sat down with Mauboussin to talk about the paradox of skill the conditions for luck and how to avoid overconfidence. (Video with transcript) See acast.com/privacy for privacy and opt-out information.