Podcasts about better selling through storytelling

John Livesay, The Pitch Whisperer and author of best-selling books, including Better Selling Through Storytelling and The Sale is In the Tale, joins Mahan Tavakoli on the Partnering Leadership podcast to share his insights on storytelling for leaders. In the conversation, John Livesay shares practical techniques to craft compelling stories that motivate teams, win business, and drive change.  Additionally, John provides memorable examples and easy-to-apply storytelling frameworks, including the 3Cs model and four-part story structure. Storytelling Takeaways from This Episode:- Telling your origin story and values-in-action stories to establish trust - Structuring pitches around client-focused stories, not just facts- Using analogies and vulnerability to smoothly guide teams through change- Capturing relatable stories from your team to build connection and brand loyalty- Applying the "5-5-5" model to reframe challenges and build resilience rapidly- Practicing consistently to hone your skills as a persuasive communicator  Connect with John Livesay John Livesay WebsiteJohn Livesay on LinkedInThe Sale is In the Tale on Amazon Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

The Sale Is In The Tale by John Livesay ABOUT THE BOOK: John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling, presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore. With the help of his colleague, he learns how to use storytelling in his sales meetings, which wins him more sales success than ever before. As a result, he becomes irresistible to his clients. The Sale Is in the Tale reveals approaches that reach beyond business. They apply to many aspects of life, as the sales rep learns how to strengthen his soft skills. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships. By applying the methodology from The Sale Is in the Tale you will: Double your closing ratio Learn how to get people to go from saying "I'm interested" to "I'm in" Go from pushy to persuasive Tug at heartstrings to get people to open their purse strings Stop drowning in the sea of sameness ABOUT THE AUTHOR: John Livesay, aka The Pitch Whisperer, is a keynote speaker on storytelling as a sales tool, marketing, negotiation, and persuasion.  As a keynote speaker, John shares lessons from his award-winning career at Conde Nast to teach sales teams how to become irresistible so they are magnetic to their ideal clients.  His TEDx talk has over 1,000,000 views.  His other books are:  Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar with a Foreword by Tim Sanders (2019) The Successful Pitch: Conversations About Going from Invisible to Investable with a Foreword by Judy Robinett (2016) The 7 Most Powerful Selling Secrets: Soar Your Way to Success With Integrity, Passion and Joy (2004) John is a guest lecturer on leveraging the power of storytelling in sales at several universities including the University of Texas at Austin, Pepperdine Graduate Business School, and the University of Chicago Booth School of Business. And, interesting fact – he was once a lifeguard!  Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/sale-tale-john-livesay

INC magazine calls John Livesay The Pitch Whisperer. He is a sales keynote speaker where he shows companies' sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned that turn sales teams into revenue rockstars. His TEDx talk: "Be The Lifeguard of Your Own Life" has over 1,000,000 views. Clients love working with John because of his ongoing support after his talk which includes implementing the storytelling skills from his best-selling book Better Selling Through Storytelling and online course "Revenue Rockstar Mastery." His current book, The Sale Is in the Tale, is a business fable set in Austin, TX, and is about a sales representative whose old ways of selling are not working anymore. John is a guest lecturer on how to leverage the power of storytelling in sales at multiple universities including the University of Texas at Austin (UTLA), Franklin University, Pepperdine Graziadio Business school, and the University of Chicago Booth School of Business.

John Livesay, The Pitch Whisperer and author of best-selling books, including Better Selling Through Storytelling and The Sale is In the Tale, joins Mahan Tavakoli on the Partnering Leadership podcast to share his insights on storytelling for leaders. In the conversation, John Livesay shares practical techniques to craft compelling stories that motivate teams, win business, and drive change.  Additionally, John provides memorable examples and easy-to-apply storytelling frameworks, including the 3Cs model and four-part story structure. Storytelling Takeaways from This Episode:- Telling your origin story and values-in-action stories to establish trust - Structuring pitches around client-focused stories, not just facts- Using analogies and vulnerability to smoothly guide teams through change- Capturing relatable stories from your team to build connection and brand loyalty- Applying the "5-5-5" model to reframe challenges and build resilience rapidly- Practicing consistently to hone your skills as a persuasive communicator  Connect with John Livesay John Livesay WebsiteJohn Livesay on LinkedInThe Sale is In the Tale on Amazon Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

Closing a sale is often presented as a logical set of actions. You say these things in this order, you carry yourself in this way, and people will be persuaded to buy from or hire you.   In reality, though, closing a sale starts with emotional decisions, answering questions like "How do I feel interacting with this person?" and "Could I see myself following the same path as their previous clients or customers?"   That starts with you, but there's another important ingredient to help you seal the deal: case studies.   To help us outline what makes for a good case study, we're joined by TEDx speaker and sales expert John Livesay.   Also known as "The Pitch Whisperer," John's the author of the best-selling books, "Better Selling Through Storytelling" and "The Sale Is In The Tale" and is the creator of the online course "Revenue Rockstar Mastery."   John specializes in training sales teams "how to turn mundane case studies into compelling case stories," and in this episode, he explains how you can do the same.   Show Notes:   ✅ Text "Pitch" to 66866 to get the first chapter of John's new book, "The Sales is in the Tale".   ✅ Check out John's sales course, "Revenue Rockstar Mastery:" https://gofrominvisibletoirresistible.com/  

I have four core values. One of them is “Conscious Storytelling”. This is why, whenever I meet a master storyteller, I'm incredibly interested to learn from them. Today's guest, John Livesay, is a master storyteller and is known as “The Pitch Whisperer.” He is a sales keynote speaker where he shows companies' sales teams how to turn mundane case studies into compelling case stories so they earn more new business. In this episode, we dive deep into John's storytelling secrets that will help you become a master storyteller yourself! To learn more about John, visit https://7figuremillennials.com/podcast/john-livesay/

Discover the power of storytelling and become memorable and magnetic to win the sale with your unique emotional hook! "People buy emotionally and back it up with logic. You're not telling a story. People forget numbers. But when you tell a story, you become memorable and magnetic, and then they start to go, okay, now we see the solution to our problems." - John Livesay. John Livesay is an incredible keynote speaker and the author of "Better Selling Through Storytelling" and "The Sale is in the Tail." He is an expert in crafting compelling stories to win new business and motivate sales teams. John Livesay worked at Conde Nast, selling advertising to prominent clients like Lexus. When it came time to pitch their products, he realized whoever told the best story would get the sale. So he tapped into his advertising background and crafted clear, concise, and compelling stories. As a result, John was hired to speak at Lexus's sales meetings and teach their teams how to tell stories to sell more. Through this, he discovered that people buy emotionally and back it up with logic. John's stories gave him an edge, and he was able to help an architecture firm win a billion-dollar airport renovation. By putting the customer at the center of the story and focusing on conveying the emotion behind it, John helps us discover the power of storytelling. In this episode, you will learn the following: How John discovered that people buy with emotion and then back it up with logicShould storytelling be the number one skill that leaders should developHow to recognize and create stories in a businessHow storytelling can be used to win salesHow to tell stories with your four structures of storiesThe mistakes to avoid when presentingHow to craft a story that tugs at heartstringsHow to create a playlist of stories for different buyer personasHow to turn case studies into case stories to win business pitchesAnd much, much more.

John Livesay, aka The Pitch Whisperer, is an incredible keynote speaker. His TEDx talk: "Be The Lifeguard of Your Own Life" has over 1,000,000 views and was featured on Larry King's Show.  He prides himself in having the innate ability to motivate companies' sales teams to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares with us today the lessons he learned. John is the Best-selling author of the book Better Selling Through Storytelling, he's the creator of the online course "Revenue Rockstar Mastery.", and the host of his own Podcast “The Successful Pitch” which is heard in over 60 countries. John also has a new book, The Sale Is in the Tale, which is a business fable set in Austin, TX, and is about a sales representative whose old ways of selling are not working anymore.  Key Takeaways You might have heard of a dog whisperer or even a horse whisperer, but I bet you've never had of a pitch whisperer before. John kickstarts the episode by narrating to us how he got his nickname the pitch whisperer; how the name grew on him, leading him to eventually make the name a part of his brandThe power of storytelling as a solution to modern-day problems experienced by salespersonsThe secret to great storytelling;  constructing an emotional connection with your audienceCreating your brand ambassadors, and how John leverages his brand ambassadors as a way of winning spots at speaking eventsHow storytelling differs from communication through facts and figuresLearn how you can turn a simple elevator pitch into an elevator story.  Connect with John Website - https://johnlivesay.com/   Linkedin - https://www.linkedin.com/in/jlivesay/   Twitter -  https://twitter.com/John_Livesay   Book on Amazon - https://www.amazon.com/Sale-Tale-John-Livesay/dp/B09R3GF5MT   Free chapter of ‘The Sale is in the Tale” - Text pitch to 66866

In this episode of The Power Producers Podcast, David Carothers and guest host Aaron Gordon interview John Livesay, a keynote speaker, and the author of books “Better Selling Through Storytelling” and “The Sale is in the Tale”. John discusses the significance of having empathy in business, the value of storytelling, and utilizing creativity to come up with ideas that fit.  Episode Highlights: John shares that he has always been passionate about storytelling and has a history in advertising, and he finds it such an amazing realm of how a story impacts us emotionally. (3:03) Aaron believes that we must not just communicate the tale of what we are doing, but also be able to explain what insurance is to those who are not very interested in discussing insurance. (5:03) John explains that he encourages people to write multiple stories for the different avatars they interact with. (10:20) David discusses the importance of sharing a success story and how it may be helpful to to others. (15:12) John explains why the first thing he teaches people when telling a tale is to paint a picture, similar to journalists. (18:28) John advises those who want to become great storytellers to make sure the problem they're describing in the story is one that people care about and to consider the resolution. (25:28) Aaron believes that the finest speakers he hears, even if they go 20 minutes over, leave listeners remembering more of what they said. (35:27) John explains some of the mistakes individuals make while trying to convince others to buy. (41:12) John believes that if individuals master the soft skills of listening, empathy, and storytelling, they will develop an emotional connection that will help them in their sales careers. (46:38) If you want to learn how to tell a tale, John recommends turning your elevator pitch into an elevator story. (48:35) Tweetable Quotes: “The first thing I teach people when you tell the story is to paint the picture with exposition of who, what, where when, like you're a journalist.” - John Livesay “If you're going to embrace becoming a better storyteller, the two tips I have for you are, make sure that the problem you're describing in the story is something we care about…And here's the secret sauce, guys, the resolution. What is life like for your client after you've provided them a solution?” - John Livesay “I have a saying that people seem to remember and like, which is soft skills make you strong…our brains love new ways of looking at something. And the soft skills are listening, empathy, and now storytelling. And if you master all three of those things, you'll have an emotional connection, which will make you strong in your sales career.” - John Livesay Resources Mentioned: John Livesay LinkedIn Book: Better Selling Through Storytelling Book: The Sale is in the Tale Aaron Gordon LinkedIn David Carothers Kyle Houck Florida Risk Partners The Extra 2 Minutes

In this episode of The Power Producers Podcast, David Carothers and guest host Aaron Gordon interview John Livesay, a keynote speaker, and the author of books “Better Selling Through Storytelling” and “The Sale is in the Tale”. John discusses the significance of having empathy in business, the value of storytelling, and utilizing creativity to come up with ideas that fit.  Episode Highlights: John shares that he has always been passionate about storytelling and has a history in advertising, and he finds it such an amazing realm of how a story impacts us emotionally. (3:03) Aaron believes that we must not just communicate the tale of what we are doing, but also be able to explain what insurance is to those who are not very interested in discussing insurance. (5:03) John explains that he encourages people to write multiple stories for the different avatars they interact with. (10:20) David discusses the importance of sharing a success story and how it may be helpful to others. (15:12) John explains why the first thing he teaches people when telling a tale is to paint a picture, similar to journalists. (18:28) John advises those who want to become great storytellers to make sure the problem they're describing in the story is one that people care about and to consider the resolution. (25:28) Aaron believes that the finest speakers he hears, even if they go 20 minutes over, leave listeners remembering more of what they said. (35:27) John explains some of the mistakes individuals make while trying to convince others to buy. (41:12) John believes that if individuals master the soft skills of listening, empathy, and storytelling, they will develop an emotional connection that will help them in their sales careers. (46:38) If you want to learn how to tell a tale, John recommends turning your elevator pitch into an elevator story. (48:35) Tweetable Quotes: “The first thing I teach people when you tell the story is to paint the picture with exposition of who, what, where when, like you're a journalist.” - John Livesay “If you're going to embrace becoming a better storyteller, the two tips I have for you are, make sure that the problem you're describing in the story is something we care about…And here's the secret sauce, guys, the resolution. What is life like for your client after you've provided them a solution?” - John Livesay “I have a saying that people seem to remember and like, which is soft skills make you strong…our brains love new ways of looking at something. And the soft skills are listening, empathy, and now storytelling. And if you master all three of those things, you'll have an emotional connection, which will make you strong in your sales career.” - John Livesay Resources Mentioned: John Livesay LinkedIn Book: Better Selling Through Storytelling Book: The Sale is in the Tale Aaron Gordon LinkedIn David Carothers Kyle Houck Florida Risk Partners The Extra 2 Minutes

John Livesay, aka The Pitch Whisperer, is an incredible keynote speaker. His TEDx talk: "Be The Lifeguard of Your Own Life" has over 1,000,000 views and was featured on Larry King's Show. He has an innate ability to motivate companies' sales teams to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned.Best-selling author of the book Better Selling Through Storytelling, creator of the online course "Revenue Rockstar Mastery.", Host of his own Podcast “The Successful Pitch” heard in over 60 countries and co-creator of The Superhero U which is a community to help people discover their superhero power and live a life full of confidence and creativity. John has a new book, The Sale Is in the Tale, is a business fable set in Austin, TX, and is about a sales representative whose old ways of selling are not working anymore.

Everyone's got a story to tell and when we lean into those stories, and make them part of our messaging, we create a strong sense of belonging for the communities we build.   Our stories, unique experiences and the things we wish were different in the world are our superpowers. They make the people who resonate with us feel seen, and that's key to getting people to buy from us.   How do we use these stories in our messaging? In this episode, I'm joined by The Pitch Whisperer John Livesay and actor Andrew Gray. They are the co-creators of The Superhero U, and in this episode they share how their program came to be, and who they want to help.   How can you feel confident in yourself if you don't think you have any stories to tell? -Dana Malstaff    3 Things You'll Learn in This Episode The power of your own unique journey and experiencesWhy do our stories make it easier to grow our businesses? How to get off the self-esteem rollercoasterHow do we shift from wanting to be liked by everyone to compassion with boundaries? What we can learn from what we want to rant aboutDoing anything meaningful involves suffering, how do we know what we're willing to suffer for?   Guest Bio   John Livesay and Andrew Gray are co-creators of The Superhero U which is a community to help people discover their superhero power and live a life full of confidence and creativity.   John Livesay, aka The Pitch Whisperer, is a sales keynote speaker who shows companies' sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned that turn sales teams into revenue rockstars. His TEDx talk: "Be The Lifeguard of Your Own Life" has over 1,000,000 views. Clients love working with John because of his ongoing support after his talk which includes implementing the storytelling skills from his best-selling book Better Selling Through Storytelling and the online course "Revenue Rockstar Mastery." His new book, The Sale Is in the Tale, is a business fable set in Austin, TX, and is about a sales representative whose old ways of selling are not working anymore. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships. John is a guest lecturer on how to leverage the power of storytelling in sales at multiple universities including the University of Texas at Austin (UTLA), Pepperdine Graziadio Business school, and the University of Chicago Booth School of Business and his book is now required reading for the UTLA course on Entertainment and Media studies.   Andrew Gray is an actor, humanitarian, producer, writer, model, public speaker, creative director, and an incredible athlete with an adventurous spirit. Sharing a unique background of being both Native American and Mexican, this has given him a purpose to advocate for representation and inclusion through his work in media and entertainment. Gray is known for acting in television & film on platforms such as Netflix, Amazon, Nickelodeon, and Discovery ID. Andrew has had the distinct privilege to have worked with top leading brands such as Gucci, Dior, Adidas, Sony, and Tanqueray. Gray has worked with numerous charities in the past - Mental Health Foundation, Big Brother Big Sister Los Angeles, Sacramento Children's Home, Kids Can Cosplay, Children's Hospital Los Angeles, Help Feed America, Run To Feed The Hungry, Make A Wish, and takes aim at The American Indian College Fund. Furthermore, Gray is currently associated with the non-profit It Starts with One Today.   For more information, visit http://superherou.com/ Follow @thepitchwhisperer and @andrewgray on Instagram.

John Livesay, known as “The Pitch Whisperer”, is a sales keynote speaker and author, teaching salespeople to become better storytellers to help them to win new business. John is the author of the best-selling book Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar, and his latest book The Sale is in the Tale. He also hosts “The Successful Pitch” podcast, with listeners in over 60 countries. John shares his insights and strategies as a guest lecturer at multiple universities including the University of Chicago Booth School of Business and the University of Texas at Austin (UTLA). He has also made a TV appearance with Larry King as an expert on “How To Ask For What You Want And Get A Yes.” Join us as we discuss storytelling in sales and the difficulty of standing out. John details frameworks and strategies to help you tell more compelling stories and make your business more memorable to your buyers. Highlights Who is John Livesay, the Pitch Whisperer: How he helps other people in improving their pitches and self-esteem How John started in sales How you can prepare to really stand out What challenges there are when working with teams What three things to keep in mind when telling a story What prompted John to write the book, "The Sale is in the Tale" What the four-step process is to become more memorable through effective storytelling How to learn more and reach out to John Episode Resources Connect with Mark Cox https://www.inthefunnel.com/ https://ca.linkedin.com/in/markandrewcox https://www.facebook.com/inthefunnel markcox@inthefunnel.com  Connect with John Livesay The Successful Pitch Podcast The Sale is in the Tale https://johnlivesay.com/ https://www.linkedin.com/in/jlivesay/ 

This episode features John Livesay, Sales Keynote Speaker and Author of “The Sale is in the Tale” & “Better Selling Through Storytelling”. Here, he discusses the importance of telling authentic stories in life, business, & interviews.

This episode features John Livesay, Sales Keynote Speaker and Author of “The Sale is in the Tale” & “Better Selling Through Storytelling”. Here, he discusses the importance of telling authentic stories in life, business, & interviews.

This episode features John Livesay, Sales Keynote Speaker and Author of “The Sale is in the Tale” & “Better Selling Through Storytelling”. Here, he discusses the importance of telling authentic stories in life, business, & interviews.

This episode features John Livesay, Sales Keynote Speaker and Author of “The Sale is in the Tale” & “Better Selling Through Storytelling”. Here, he discusses the importance of telling authentic stories in life, business, & interviews.

This episode features John Livesay, Sales Keynote Speaker and Author of “The Sale is in the Tale” & “Better Selling Through Storytelling”. Here, he discusses the importance of telling authentic stories in life, business, & interviews.

In this episode, Matt chats with John Livesay. John Livesay, aka The Pitch Whisperer, is a sales keynote speaker and shares the lessons learned from his award-winning sales career at Conde Nast. In his keynote “Better Selling Through Storytelling,” he shows companies' sales teams how to become irresistible so they are magnetic to their ideal clients. After John speaks, the sales team becomes revenue rock stars who know how to form an emotional connection and a compelling sales story with clients. His TEDx talk: Be The Lifeguard of your own life has over 1,000,000 views. His best-selling book is Better Selling Through Storytelling.

On this episode of Investor Connect, Hall welcomes John Livesay, aka “The Pitch Whisperer”, best-selling author, host of The Successful Pitch podcast, and sales keynote speaker.  The Successful Pitch is heard in over 60 countries, and interviews successful thought leaders and entrepreneurs who share their stories so you can have a road map to success. John provides insights on how to make your pitch compelling, clear, and concise. John shows companies' sales teams how to turn mundane case studies into compelling case stories so they win more new business. From his award-winning career at Conde Nast, he shares the lessons he learned that turn sales teams into revenue rock stars. His TEDx talk, “Be The Lifeguard of Your Own Life”, has over 1,000,000 views. Clients love working with John because of his ongoing support after his talk which includes implementing the storytelling skills from his best-selling book and online course “Better Selling Through Storytelling.” John is a guest lecturer on how to leverage the power of storytelling in sales at multiple universities including the University of Texas at Austin, Pepperdine Graziadio Business school, and the University of Chicago Booth School of Business and his book is now required reading for the UTLA (the University of Texas in LA) course on Entertainment and Media studies. John speaks about his latest book and the inspiration behind it. He explains the 5, 5, 5 method, great suggestions for pitching to investors, and much more. You can visit John's website at , contact him on LinkedIn at , on Twitter at , or email him at . You can listen to his podcast at John's latest book "The Sale is in the Tale: 5 Storytelling Secrets to Keep From Drowning in a Sea of Sameness" can be purchased from and other major booksellers. Text the word “PITCH” to 66866, and John will send you a free chapter of his book! _____________________________________________________________________ For more episodes from Investor Connect, please visit the site at:    Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to sales keynote speaker, the author of https://www.amazon.com/gp/product/B07NRTKKZ9/ref=dbs_a_def_rwt_bibl_vppi_i1 (Better Selling Through Storytelling) and https://www.amazon.com/gp/product/B09R4G61N9/ref=dbs_a_def_rwt_bibl_vppi_i0 (The Sale Is In the Tale), “The Pitch Whisperer” John Livesay.  John and Josh discuss how many entrepreneurs feel like they're drowning in a ‘sea of sameness', as John puts it. What he shares is that you have to be an effective storyteller in order to close sales. You have to stand out from your competition and give your prospects a reason to buy from you; facts and figures during a rehearsed sales pitch aren't going to cut it anymore. You have to create real relationships with your prospects and be a great storyteller to earn their business. That's what John's newest book, The Sale Is In The Tale, is all about.  Stories are what people remember, so tell good ones. But why are stories critical to connecting with your audience, customers, investors, employees, and more? Stories win because they make you magnetic and memorable, John explains. Most prospects ‘interview' a few options before making the choice of who they will buy from. When they have that next appointment after the sales call, you have to show them you're different from the crowd. If you don't stand out from a list of considerations, the prospect will choose the cheapest option. Sell better and stand out through telling captivating stories during your discovery calls.  You have to sell yourself and your company in a clear, concise, and compelling way. John's book Better Selling Through Storytelling is the best book for entrepreneurs just learning about how to pivot into storytelling selling. He explains that this book is a great place to start and learn how this works, whereas The Sale Is In The Tale shows the reader  these strategies actually work through a narrative format. These books help you tell a great story through both tactical explanation and, not surprisingly, through storytelling.  We all have moments where we feel frustrated, disappointed, or rejected. John shares a tactic called the 555 method. Ask yourself if what you're stressed or upset about will matter in 5 minutes, 5 hours, or 5 days. Most things won't matter in those time frames and many of your daily problems and negative experiences can be filtered out using this technique. The key? When you're ready to let go of something that's bothering you, you actually have to let it go and not talk about it anymore. Don't give your energy to the things that don't matter in the grand scheme of life. Focus on the things that will make a real impact over the course of your business and your life.  John shares another nugget – don't share testimonials, share your clients' stories. Don't tell a partial story with your case studies, turn them into narrative opportunities.   Check out John Livesay's website at https://johnlivesay.com/ (https://johnlivesay.com/).  Check out Better Business Through Storytelling at https://www.amazon.com/gp/product/B07NRTKKZ9/ref=dbs_a_def_rwt_bibl_vppi_i1 (https://www.amazon.com/gp/product/B07NRTKKZ9/ref=dbs_a_def_rwt_bibl_vppi_i1).  Check out The Sale Is In The Tale at https://www.amazon.com/gp/product/B09R4G61N9/ref=dbs_a_def_rwt_bibl_vppi_i0 (https://www.amazon.com/gp/product/B09R4G61N9/ref=dbs_a_def_rwt_bibl_vppi_i0).  Check out The Sale Is In The Tale on LinkedIn at https://www.linkedin.com/company/thesuccessfulpitch/ (https://www.linkedin.com/company/thesuccessfulpitch/).  Check out John Livesay on LinkedIn at https://www.linkedin.com/in/jlivesay/ (https://www.linkedin.com/in/jlivesay/).  Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success...

About This Episode: John Livesay, aka The Pitch Whisperer, is a sales keynote speaker where he shows companies' sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned that turns sales teams into revenue rock stars. His TEDx talk: Be The Lifeguard of Your Own Life has over 1,000,000 views. Clients love working with John because of his ongoing support after his talk which includes implementing the storytelling skills from his best-selling book Better Selling Through Storytelling and online course Revenue Rockstar Mastery. His new book, The Sale Is In The Tale, is a business fable set in Austin, TX, is about a sales representative whose old ways of selling are not working anymore. The reader accompanies the rep on his journey and learns how to use storytelling and strengthen their soft skills to improve their professional and personal relationships. Find out more about John at: John's Website - http://johnlivesay.com/ LinkedIn - https://www.linkedin.com/in/jlivesay John's Books - https://www.amazon.com/John-Livesay/e/B001K7TIDC%3Fref=dbs_a_mng_rwt_scns_share Check out our YouTube Channel: Command Your Brand - https://www.youtube.com/channel/UCfy2IETlyeKq62VHdcRN7aQ/

  “It doesn't matter how big the company is. At the end of the day, it's still a person deciding on what they think is the best… based on emotions and then backing it up with logic.”   John Livesay is known as the Pitch Whisperer. He is a keynote speaker, marketing specialist, and the author of books including “Better Selling Through Storytelling” and “The Sale is in the Tale”, which is targeted towards business owners who feel they might be “drowning in a sea of sameness”.   John has a passion for what makes people get inspired to do anything. He majored in advertising, had a 15-year career in sales, and worked in an ad agency creating commercials (where he honed his storytelling skills). It is his personal mission to help as many people as possible.   “It's really our soft skills, listening, empathy, storytelling, that make us strong.”   John talks about the power of storytelling in business and how you can incorporate storytelling into your business strategy development — no matter which selling styles you use. Join him as he talks about his journey to adapting to digital marketing trends, using creativity to come up with solutions that fit, and the importance of empathy.   Find more about John here: Facebook: https://www.facebook.com/John-Livesay-350212128437220/ Twitter: https://twitter.com/John_Livesay LinkedIn: https://www.linkedin.com/in/jlivesay/

John Livesay, aka The Pitch Whisperer, is a sales keynote speaker where he shows companies' sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned that turns sales teams into revenue rock stars. His TEDx talk: Be The Lifeguard of your own life has over 1,000,000 views.“John is part artist, philosopher, and sales crushing storyteller. Highly recommend John for any organization looking to change their selling style to be relevant, impactful, and to rise above the noise.” — Keith Griffis, Executive Director of Marketing, OlympusClients love working with John because of his ongoing support after his talk which includes implementing the storytelling skills from his best-selling book and online course “Better Selling Through Storytelling.”John is a guest lecturer on how to leverage the power of storytelling in sales at multiple universities including the University of Texas at Austin, Pepperdine Graziadio Business school, and University of Chicago Booth School of Business and his book is now required reading for the UTLA (the University of Texas in LA) course on Entertainment and Media studies.He is also the host of “The Successful Pitch” podcast, which is heard in over 60 countries. These interviews make him a sales keynote speaker with fresh and relevant content.John has been interviewed by Larry King, John Bates and appeared on TV as an expert on “How To Ask For What You Want And Get A Yes.” John currently lives in Austin with Pepe, his King Charles Spaniel, who reminds him every day of the importance of belly rubs.Learn more about John at JohnLivesay.com.

Join John Livesay and me and learn more about “Better Selling Through Storytelling”

Taking ownership is sometimes lost in thin air. Hear John Livesay share his experience as a lifeguard and how he used those learning into doing better selling and storytelling. John Livesay, aka The Pitch Whisperer, is a sales keynote speaker where he shows companies' sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned that turns sales teams into revenue rock stars. His TEDx talk: Be The Lifeguard of your own life has over 1,000,000 views.  Clients love working with John because of his ongoing support after his talk which includes implementing the storytelling skills from his best-selling book and online course “Better Selling Through Storytelling.” His book is now required reading for the UTLA (University of Texas in LA) course on Entertainment and Media studies.  “John is part artist, philosopher, and sales crushing storyteller. Highly recommend John for any organization looking to change their selling style to be relevant, impactful, and to rise above the noise.” — Keith Griffis, Executive Director of Marketing, Olympus  He is also the host of “The Successful Pitch” podcast, which is heard in over 60 countries. These interviews make him a sales keynote speaker with fresh and relevant content.  John has been interviewed by Larry King and appeared on TV as an expert on “How To Ask For What You Want And Get A Yes.” John currently lives in Austin with Pepe, his King Charles Spaniel, who reminds him every day of the importance of belly rubs.

John Livesay, aka The Pitch Whisperer, is a sales keynote speaker where he shows companies' sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John's award winning career at Conde Nast, he shares the lessons he learned that turns sales teams into revenue rock stars. His TEDx talk: Be The Lifeguard of your own life has over 1,000,000 views. Clients love working with John because of his ongoing support after his talk which includes implementing the storytelling skills from his best-selling book and online course “Better Selling Through Storytelling.” His book is now required reading for the UTLA (University of Texas in LA) course on Entertainment and Media studies. “John is part artist, philosopher, and sales crushing storyteller. Highly recommend John for any organization looking to change their selling style to be relevant, impactful, and to rise above the noise.” — Keith Griffis, Executive Director of Marketing, Olympus He is also the host of “The Successful Pitch” podcast, which is heard in over 60 countries. These interviews make him a sales keynote speaker with fresh and relevant content. John has been interviewed by Larry King and appeared on TV as an expert on “How To Ask For What You Want And Get A Yes.” John currently lives in Austin with Pepe, his King Charles Spaniel, who reminds him every day of the importance of belly rubs. *** CONNECT TO LOU DIAMOND & THRIVE LOUD

What's your story?  Everyone has one, and "The Pitch Whisperer" John Livesay teaches us how to tell your story to make sales happen.

John Livesay, aka The Pitch Whisperer, is a sales keynote speaker where he shows companies' sales teams how to turn mundane case studies into compelling case stories, He is also the host of “The Successful Pitch” podcast. John has been interviewed by Larry King.   John Livesay website: https://johnlivesay.com/   Check out the video: https://youtu.be/5o-EKhDw-cE   For show notes go to: https://successgrid.net/sg33/   Join the SuccessGrid Insiders Group: https://www.facebook.com/groups/successgridinsiders      

In this episode of the Visual Storytelling Today podcast, I chat with John Livesay, Virtual Sales Keynote Speaker and author of "Better Selling Through Storytelling." We talked about their his journey in sales at leading media brands like Conde Nast and TheDailyBeast.com, what is virtual sales storytelling, illustrative examples, tips marketers and sales folks can easily apply - and much more.

In this episode you'll learn about…Words go here. (0:36)Life without a resolution. (7:00)The Question brings to light the Story. (14:21)Being our own lifeguard of our life. (21:36)The importance of patience. (28:51)Yes AND...(35:10)Stacking moments of certainty. (40:31)

What You'll Learn From This Episode: How to tell a better story and not 'push' information Knowing if you are under 'friendzone at work' Why story needs an 'emotional hook' Related Links and Resources: The free gift is my eBook "Better Selling Through Storytelling" where I share all my top storytelling tips to help everybody become a 'black belt' in storytelling. And the website, you can go to www.johnlivesay.com/freepdf and you'll get it right away. On your phone, you can text the word 'pitch' to 66866 and type in the word pitch and you can get it that way as well if you don't like to go to URLs. Summary: John Livesay, aka The Pitch Whisperer, is a sales keynote speaker where he shows companies' sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John's award-winning career at Conde Nast, he shares the lessons he learned that turns sales teams into revenue rock stars. His TEDx talk: Be The Lifeguard of Your Own Life has over 1,000,000 views. Clients love working with John because of his ongoing support after his talk which includes implementing the storytelling skills from his best-selling book and online course “Better Selling Through Storytelling. Here are the highlights of this episode: 1:36 John's ideal Client: My ideal client is anybody who has to pitch against competitors to win new business. It could be a small law firm, financial company, could be a big tech healthcare company, we all have to sell ourselves all the time, but typically it's a company that has 20 or more sales teams. People on their team that they need them to start winning when they're competing against competition. And the problem is, they're not telling stories, they're pushing out information. 2:25 Problem John helps solve: The biggest problem is, they believe that everybody has to 'get-to-know, like and trust them' before they buy. So, that belief causes a behavior of pushing out information, "you want me and my company now to buy?" and the problem is, people buy emotionally and then back it up with logic. And the (sales) rep are pushing out information. That is the problem I solve. How to figure out how to tell something that pulls you in as opposed to pushing out. 3:16 Typical symptoms that clients do before reaching out to John: A lot of them say "urgh, I'm just so tired of coming in second place" or "I wish I didn't have to feel so pushy? or "this whole process is not feeling good; I don't know what I'm doing wrong, what the missing link is, and people are forgetting what I say after I hang up." 4:05 What are some of the common mistakes that folks make before finding John and his solution: Well, the biggest problem is, they get stuck in what I called the 'friendzone at work' where they get all excited and tell their boss "oh, someone said they're interested it means someone is going to buy, right? They asked me to send them some stuffs" and almost everyone that I ever talked to at any industry goes "urgh, I've been there." And the problem is, just because someone says they're interested doesn't mean they're ready to buy. You haven't 'intrigue' them enough, you haven't target those 'heart-strings' to get people to open their 'purse' strings. 4:52 John's Valuable Free Action (VFA): The biggest thing that you can do to improve your game if you will, is to learn how to tell a better story. Because whoever tells the best story, is the one that gets the sale. I literally would say now 'the sale is in the TALE'. And if you can learn to become a better storyteller, people would want to take your calls, people remember what you said, they then become your brand ambassadors because they can repeat the story. Nobody repeats a bunch of information. So, the biggest thing that you can do is realize that a story needs to have an 'emotional hook' and when you start looking at the stories you remember or that you like, and start putting yourself in a story as the ‘sherpa' not t...

To successfully entice people in buying what you have to offer, piquing their interest is the first major step. And for John Livesay, selling through storytelling is the most effective way to do so. The well-known author and keynote speaker joins David Jensen and Cecily Chambers in discussing why integrating the relatable and unique is key in unlocking the most effective sales pitch. By gathering enough confidence in telling stories, entrepreneurs can forge meaningful connections with their audience like no other. John also talks about his different faces of fear, balancing work and relaxation, and handling sales challenges, especially during the pandemic.

Better selling through storytelling: How to double your sales Here is my interview with John Livesay, sales expert, keynote speaker, and author ---- Is your sales team simply pushing out information about your product or service? Unfortunately, this old practice is NO LONGER working

John Livesay, aka The Pitch Whisperer, is a sales keynote speaker where he shows companies' sales teams how to turn mundane case studies into compelling case stories so they win more new business. From John's award winning career at Conde Nast, he shares the lessons he learned that turns sales teams into revenue rock stars. His TEDx talk: Be The Lifeguard of your own life has over 1,000,000 views. Clients love working with John because of his ongoing support after his talk which includes implementing the storytelling skills from his best-selling book and online course “Better Selling Through Storytelling.” “John is part artist, philosopher, and sales crushing storyteller. Highly recommend John for any organization looking to change their selling style to be relevant, impactful, and to rise above the noise.” — Keith Griffis, Executive Director of Marketing, Olympus He is also the host of “The Successful Pitch” podcast, which is heard in over 60 countries. These interviews make him a sales keynote speaker with fresh and relevant content. John has been interviewed by Larry King and appeared on TV as an expert on “How To Ask For What You Want And Get A Yes.” John currently lives in Austin with Pepe, his King Charles Spaniel, who reminds him every day of the importance of belly rubs.

Are you tugging at people's heartstrings so they loosen their purse strings?  6 questions. 7 minutes. Pure insights. Episode 168: Successful business leaders tug at people's heartstrings so they loosen their purse strings. Wise words from John Livesay, The Pitch Whisperer at Better Selling Through Storytelling. Free resources from John: Text PITCH to 66866 for a free pdf of his top storytelling tips, and if you are interested in learning more about storytelling please visit his website.

Mike Montague interviews John Livesay on How to Succeed at Better Selling Through Storytelling.   Find John Livesay at: https://johnlivesay.com/    In this episode: Best attitude, behavior, and technique to succeed at better selling through storytelling Turn a case study into a case story and people will listen and remember you The key to dealing with rejection is, don't reject yourself or what you're selling “No” now doesn't mean “no” forever Make your customer the hero in your stories Four points to the story: 1) Expository - Who, what, where, when 2) Problem – Tell the customer's problem as part of the story 3) Solution – How you fixed the problem 4) Resolution – What life is like for the customer after your solution Closing question: Does that sound like a journey you'd like to go on with us? The more empathy you have for the problem the more the client thinks you can solve it Tell your story of origin, your company's story of origin and then what you're selling John's definition of success What are you willing to do that the competition isn't? Find John Livesay at: https://johnlivesay.com/  The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.   Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell   Don't forget to subscribe and leave us a 5-star review in iTunes!

Mike Montague interviews John Livesay on How to Succeed at Better Selling Through Storytelling.   Find John Livesay at: https://johnlivesay.com/    In this episode: Best attitude, behavior, and technique to succeed at better selling through storytelling Turn a case study into a case story and people will listen and remember you The key to dealing with rejection is, don't reject yourself or what you're selling “No” now doesn't mean “no” forever Make your customer the hero in your stories Four points to the story: 1) Expository - Who, what, where, when 2) Problem – Tell the customer's problem as part of the story 3) Solution – How you fixed the problem 4) Resolution – What life is like for the customer after your solution Closing question: Does that sound like a journey you'd like to go on with us? The more empathy you have for the problem the more the client thinks you can solve it Tell your story of origin, your company's story of origin and then what you're selling John's definition of success What are you willing to do that the competition isn't? Find John Livesay at: https://johnlivesay.com/  The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.   Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell   Don't forget to subscribe and leave us a 5-star review in iTunes!

What's your story?  Everyone has one, and "The Pitch Whisperer" John Livesay teaches us how to tell your story to make sales happen.

John Livesay is the author of Better Sales Through Storytelling. His TEDx talk, “Be The Lifeguard of Your Own Life,” has over 1 million views. In our conversation, John reveals how he transitioned from a successful career in media sales to becoming a sales keynote speaker known as The Pitch Whisperer. John shares strategies on how to create a successful elevator pitch, and how you can transform your personal history into compelling stories that will make you stand out from the competition. We also talk about the mindset that will help anyone survive during change and uncertainty. For podcast listeners, John is offering FREE tips on Top Storytelling Sales Secrets. To receive your copy, just text the word “pitch” to 66866.More On John LivesayInstagram: @thepitchwhispererLinkedIn: johnlivesayWebsite: johnlivesay.comTEDX talk: “Be The Lifeguard of Your Own Life”ResourcesOnline Course: Better Selling Through Storytelling CourseBook: Better Selling Through StorytellingMore On ThorOn Instagram: @thorchallgrenOn Facebook: Facebook.com/coursechangepodcastWin Your Week 7-Day Guide Free Download!Thanks for listening!John Livesay is a top-rated keynote speaker on sales, storytelling, marketing, negotiation and persuasion. As a keynote speaker and storyteller John shares lessons he learned from his sales career at Conde Nast where he won 2012 Salesperson of the Year for Conde Nast's 22 brands & 400 salespeople. After John speaks, the sales team becomes revenue rock stars who know how to form an emotional connection and a compelling sales story with clients. His TEDx talk “Be The Lifeguard of Your Own Life” has over 1,000,000 views.In addition to being a top-rated sales keynote speaker, John Livesay is the best selling author of "Better Selling Through Storytelling" and has appeared on TV multiple times including being interviewed by Larry King. He is also the host of "The Successful Pitch" podcast, which is heard in over 60 countries.John has delivered keynotes to the world's largest companies and organizations such as Coca Cola, Anthem and Honeywell.

Podcasting is a great avenue to meet experts not only to talk about their knowledge but also to build long-lasting relationships. After all, in this day and age of connectivity, your network is considered your net worth. John Livesay - keynote speaker, host of The Successful Pitch Podcast, and co-founder of QuantmRE - greatly believes in this. Here on today's show, he sits down with host, Tracy Hazzard, to share how podcasting success can be seen through the growth of your network, particularly with experts, influential, and overall interesting people. He gives out some lessons and tips on creating a great pitch and becoming the center of influence around podcasting. On his net worth, John shares how he books great guests, conducts the interviews, and lets them know about the entire process. He then tells us about his new book, Better Selling Through Storytelling, where he showcases how helpful podcasting has been on its creation process, starting from writing to promoting and launching the book. Love the show? Subscribe, rate, review, and share!Here's How » Join the Binge Factor community today:thebingefactor.comFacebookInstagramLinkedInPinterestYoutube

1. Go From Invisible to Irresistible with John Livesay How do you write a TEDx talk that gets over a million views? What are the four elements of a good story? And why so many stories don't work? Welcome to The Storypowers Podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I'm your host Francisco Mahfuz. My guest today is John Livesay, also known as The Pitch Whisperer. John is a sales keynote speaker and shares the lessons learned from his award-winning sales career at Conde Nast. He is the Author of “Better Selling Through Storytelling”, has been interviewed by none other than Larry King and his TEDx talk has had more than a million views. He is also the nicest salesperson you'll ever meet. You can find John at johnlivesay.com, on Twitter, LinkedIn and Instagram. You can watch his TEDx talk here, and his storytelling sales course can be found at gofrominvisibletoirresistible.com. If you like the show, please leave us a review, share it and SUBSCRIBE! Your support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes. I'm a keynote speaker on storytelling, a public speaking coach and author. You can connect with me on LinkedIn, where I post daily (or as close to that as my children will let me), and on storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon.

John Livesay, aka The Pitch Whisperer, is a sales keynote speaker and shares the lessons learned from his award-winning sales career at Conde Nast. In his keynote “Better Selling Through Storytelling,” he shows companies' sales teams how to become irresistible so they are magnetic to their ideal clients. After John speaks, the sales team becomes revenue rock stars who know how to form an emotional connection and a compelling sales story with clients. His TEDx talk: Be The Lifeguard of your own life has over 1,000,000 views. His best selling book is Better Selling Through Storytelling. https://johnlivesay.com/

Did you know that when you're doing a sales pitch, people don't remember anything you said ten minutes after you walk out? If that's the case, how do you make yourself more magnetic and memorable? John Livesay, aka The Pitch Whisperer, shares interesting insights about how storytelling can pave the way to having better sales. John is a sales keynote speaker whose specialty is showing sales teams how to become irresistible to their ideal clients. Part of John's message is saying that even those who don't consider themselves a salesperson sells themselves all of the time. In this episode, he discusses why he uses the alliteration of a ladder that he used in his book, Better Selling Through Storytelling. He says that anyone who wants to sell needs to sell themselves first before attempting to sell their company or product. If you want to hear more of John's wisdom, he is also the host of The Successful Pitch podcast. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Our guest, who is known as The Pitch Whisperer, came armed today with examples, case studies, and methods on Better Selling Through Storytelling… which so happens, is also the name of his best-selling book! John Livesay is a sales keynote speaker and shares the lessons learned from his award-winning sales career at Conde Nast. In his keynote “Better Selling Through Storytelling,” he shows companies' sales teams how to become irresistible so they are magnetic to their ideal clients. His TEDx talk, Be The Lifeguard of your Own Life, has over one million views. And as mentioned above, John has a best-selling book titled, Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar. He is also the host of The Successful Pitch podcast, has been interviewed by Larry King, and appeared on TV as an expert on “How To Ask For What You Want And Get A Yes.”John coaches people how to improve their sales through storytelling by following a sequence of steps which he shares with us today and gives us the recipe for the secret sauce, which stirs up a little friendly rivalry between Mark & Scott. John also talks about the three unspoken questions that everybody has when they hear you pitch:—Do I trust you?—Do I like you?—Will this work for me?And, shows us how to get our customers to check yes on all three boxes. “Instead of pushing you're pulling people in because stories are magnetic and then you become magnetic and you can let go of this persona of being a pushy salesperson.”Also on today's show, John gives an example of a compelling story that has the four elements needed to improve your chances of getting a sale, which include: The exposition The problem The solution The resolutionHe even takes it a step farther and gives a pitch for the land niche! What about that secret sauce?Listen in to find out as we take a deep dive into the four elements of compelling storytelling and how to go from invisible to irresistible!TIP OF THE WEEKMark: Learn more about John Livesay and Better Selling through Storytelling at JohnLivesay.com. You can learn a ton more there and you'll see how he practices what he preaches.Scott: Check out Inyo.me to automate tasks that you don't like doing. You can teach your VAs how to automate reminders, get files that they might need, etc. John: Text the word PITCH to 66866 and get a free sneak-peak of, Better Selling through Storytelling. It gives you a secret of how to go from invisible to irresistible and become better storytellers instantly.Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

This week's guest is John Livesay, keynote speaker, pitch whisperer, and storytelling expert! Rain and John discuss how to use storytelling to boost sales, make yourself irresistible to clients, and turn case studies into “case stories.” This is a great episode for all you entrepreneurs wanting to learn the best way to pitch your idea or sell your product!Follow John on Twitter @John_Livesay And check out his book: Better Selling Through Storytelling See acast.com/privacy for privacy and opt-out information.

John Livesay, aka The Pitch Whisperer, is a sales keynote speaker and shares the lessons learned from his award-winning sales career at Conde Nast. In his keynote “Getting To Irresistible,” he shows companies' sales teams how to become irresistible so they are magnetic to their ideal clients. After John speaks, the sales team becomes revenue rock stars who know how to form an emotional connection and a compelling sales story with clients. His TEDx talk: Be The Lifeguard of your own life has over 1,000,000 views. He is also the Co-Founder, CMO of QuantmRE which is a blockchain real estate company. His new book Better Selling Through Storytelling released in 2019. He is also the host of “The Successful Pitch” podcast, which is heard in over 60 countries. These interviews make him a sales keynote speaker with fresh and relevant content. Audiences love him because they know he's been in their shoes. John has appeared on TV as an expert on “How To Ask For What You Want And Get A Yes.” John currently lives in Los Angeles with his two King Charles Spaniels who welcome him home after he returns from being a sales keynote speaker, reminding him of the importance of belly rubs

Instead of pushing your message out to your prospects in hopes that they'll latch on, sellers can make their message magnetic and practice better selling through storytelling.    John Livesay is known as the “pitch whisperer” because he helps people become compelling storytellers. Plato said stories rule the world, and it's still true, except 2,600 years later, we have many distractions that he didn't have.    Push and pull   Pushing your message out to sell a product or service just doesn't work anymore. The new technique is to pull people in with great stories. John's work as a storyteller began at an ad agency where he was tasked with creating 30-second commercials for movies. He discovered the need to tell a concise story that made people want to see the movie.    During a stint in Silicon Valley, he competed against IBM and other massive companies to sell technical products. He realized that if you confuse people, they say no. But you can pull people in by telling the story of what the technology does.   His work culminated in a career selling ads for Conde Nast magazine, where he had to bring to life the vision of a particular brand to a particular advertiser so they could see why their brand would resonate with the stories being told in the magazine.      Self-esteem roller coaster   John points to the fact that sellers tend to feel good about themselves only when their numbers are up. When they're down, self-esteem suffers.    He recognized his sense that he had to constantly push information out, which was exhausting. Even worse, if you're pushing and trying without getting anything in return, you end up feeling bad about the whole process.    Good storytellers allow people to see themselves in the story, which makes the message magnetic. When you become a better storyteller, people want to take your calls and open your emails. #MagneticMessage    Campfires   The glow of PowerPoint has replaced the glow of campfires, and we often sit in meetings where someone reads to us from a slide. Don't do that. Nobody wants to be read to. John suggests using a series of images from which you can tell a story.    Stories work because of our right-brain, left-brain way of processing information. If you're buying a car, when the seller shares how many miles-per-gallon it gets, you cross your arms and prepare to negotiate on price. But if you say, “Donald, let me tell you a story of someone like you who bought this car and how it changed his life,” you'll pull the buyer into the story.    People buy emotionally and then back their decision up with logic.    Sellers who deal in Ferraris don't talk about miles-per-gallon. They sell the emotion of driving a sexy car. People buy emotionally, and storytelling is the best way to tap into people's emotions.    If you tug at people's heartstrings, they open their purse strings.     Sales outreach   John recently worked with Honeywell on the sales of technical products that keep the air clean inside operating rooms. The team talked a lot about the technology and the specifications and how it was better than what the competition had to offer.    The real story is what happens if the air isn't clean in the operating room. The patient gets an infection and has to be readmitted for additional surgeries.    Just about every seller has a case study or testimonial of some sort that can form the basis of a good story.    Paint a picture   Some sellers use before-and-after pictures to sell their product or service, accompanied by a bunch of facts. There's no emotion or story.    A good story has exposition and it paints a picture of the work you did with a previous client. It marries the who, what, when, where, and why of a client with the problem you were solving. It demonstrates how much better life is for your client after he works with you.   But you are never the hero in the story. Tell your story so that the client can see himself in your story. It will make your closing very different because the client will want to take that journey with you.    Tell a story with specifics, and be sure to include the drama that happened along the way.    Presentations   Most sellers make the mistake of having too many words in their PowerPoint presentations, and failing to think about what their opening will be. Thanking them for the opportunity to be there isn't memorable because everyone does it. The fact that you're excited isn't what excites your clients.   Whether you're pitching to fund a startup, to get hired, or to tell people why they want to work with you, use an opening that pulls people in. It's the most important part of any presentation.    Sellers often rely on ploys like presenting last in hopes that their presentation will be the most memorable, but the best story is going to get the sale. It doesn't matter what order you present in.    Sell yourself first, then sell your company, and then sell your product or service. Most people skip the first two. Tell a story about yourself, then about the company and its culture, and then how you help other people.    Elements of a story   Don't just tell the story of how you solved a problem for a client. Paint a picture of the resolution and what the client's life looks like now.    John recounted a client who was dropped into the Amazon jungle when he was 18 to survive for two weeks as a rite of passage. The entrepreneur shared the story of how his lessons in the Amazon jungle translated into the concrete jungle of entrepreneurship, and he got the funding he was looking for. His investors figured if he could survive in the Amazon, he'll figure out how to survive here.   Make yourself memorable and connect emotionally with your prospects. It gives you a tool in your toolbox that you don't normally have.   Three stories   Anytime you're starting out with this concept, ask yourself these questions:   How am I going to sell myself? Why did I take this job?  What's the company story of origin? What case study can I develop into a story that people will see themselves in?   Arthur Ash, tennis pro, said the key to success is confidence, and the key to confidence is preparation.   Episode resources   Grab a copy of John's book, Better Selling Through Storytelling. Text the word “pitch” to 66866 and John will send you a free chapter of the book that has a step-by-step process on moving from invisible to irresistible as a seller.    You're a savvy salesperson who wants to learn and grow. Check out audible for thousands of titles, plus a free 30-day trial, plus a free book.    If you haven't connected with me on LinkedIn already, do that at Donald C. Kelly and watch the things I'm sharing there. I'm fairly easy to connect with. Just comment on something about my podcast. Send me an email.   You've heard us talk about the TSE Certified Sales Training Program, and we're offering the first module free as a gift to you. Preview it. Check it out. If it makes sense for you to join, you can be part of our upcoming semester. You can take it on your own or as part of the semester group.   If you and your team are interested in learning more, we'd love to have you join us. Call (561) 578-1729 to speak directly to me or one of our team members about the program.   This episode is also brought to you in part by mailtag.io, a Chrome browser extension for Gmail that allows you to track and schedule your emails. You'll receive real-time alerts anyone opens an email or clicks a link.   I hope you enjoyed the show today as much as I did. If so, please consider leaving us a rating on Apple Podcast, Google Podcast, Stitcher, or wherever you consume this content and share it with someone else who might benefit from our message. It helps others find our message and improves our visibility. When you share your experiences with the show, others will read the reviews and give us a listen.   I truly appreciate you and appreciate your reviews and your subscription, and your willingness to tell your friends and anyone you know that's in sales about the podcast. Audio provided by Free SFX and Bensound.

John Livesay, aka The Pitch Whisperer, is a sales keynote speaker, consultant, author and master story teller. He's known as being the transformational catalyst who helps sales teams around the world become revenue rockstars. His TEDx talk: Be The Lifeguard of your own life has over 1,000,000 views. He is also the Co-Founder & CMO of QuantmRE which is a blockchain real estate company. His new book Better Selling Through Storytelling was released a few months ago and he is also the host of a successful podcast called “The Successful Pitch” podcast, which is heard in over 60 countries.  He's been featured in numerous arounds in publications like Forbes and Inc and John has appeared on TV as an expert on “How To Ask For What You Want And Get A Yes.”  I'm pleased to have him on the show. www.johnlivesay.com https://www.amazon.ca/Better-Selling-Through-Storytelling-Essential/dp/1642793728/ref=sr_1_1?keywords=better+selling+through+storytelling&qid=1557284226&s=gateway&sr=8-1-spell

The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story - one that is magnetic to clients. Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up. John Livesay encourages listeners to give up selling - and become storytellers instead! He teaches sales representatives and entrepreneurs alike how to become irresistible to their clients and what the best storytelling strategy is to get a yes. From learning how not to take rejection personally to overcoming the three faces of fear, listeners learn to embrace disruption with new tools that prepare them for any unexpected waves that come their way and how to get the sale.

How can your sales approach become irresistible? During this interview we will explore how you can go from being invisible to irresistible including exploring the power of storytelling. My guest John Livesay, aka The Pitch Whisperer, is a sales keynote speaker and shares key lessons learned from his award-winning sales career at Conde Nast. In his keynote “Getting To Irresistible,” he shows companies' sales teams how to become irresistible so they are magnetic to their ideal clients. His new book Better Selling Through Storytelling comes out in 2019. He is also the host of “The Successful Pitch” podcast, heard in over 60 countries. John has appeared on TV as an expert on “How To Ask For What You Want And Get A Yes.” Join us to hear how in the competitive world of selling you can become the irresistible first choice.

How can your sales approach become irresistible? During this interview we will explore how you can go from being invisible to irresistible including exploring the power of storytelling. My guest John Livesay, aka The Pitch Whisperer, is a sales keynote speaker and shares key lessons learned from his award-winning sales career at Conde Nast. In his keynote “Getting To Irresistible,” he shows companies' sales teams how to become irresistible so they are magnetic to their ideal clients. His new book Better Selling Through Storytelling comes out in 2019. He is also the host of “The Successful Pitch” podcast, heard in over 60 countries. John has appeared on TV as an expert on “How To Ask For What You Want And Get A Yes.” Join us to hear how in the competitive world of selling you can become the irresistible first choice.