The Storytelling Lab

“We make our media the same way we make our barbecue, and that's low and slow.” — Shawn WalchefHow do you run a business and still find time to create content? In this episode, Rain sits down with Shawn Walchef, owner of Cali BBQ and founder of Cali BBQ Media, to explore how storytelling and content creation aren't distractions—they're growth engines. Shawn shares how he went from struggling restaurateur to building a thriving media company on top of his barbecue brand, and why every business today needs to think like a media company.They break down how to overcome the fear of looking foolish, why quantity and speed matter more than perfection, and how to turn your phone into your most valuable tool. Shawn also gives practical tips on stacking content, building a team, and staying consistent without burning out. If you've ever wondered how to juggle business and content—or whether it's worth the effort—this episode will change your mindset.In this episode, you will learn to:See content as a growth tool, not a chore and shift your mindset around its value.Overcome the fear of looking foolish online so you can finally start creating.Focus on quantity and consistency first because that's what leads to real quality.Use simple tools like your phone to build a media presence without expensive gear.Stack and schedule your content so that your “show” runs even when you're busy.Follow Shawn on:LinkedInInstagramOr visit his website HERE!For more storytelling tips and tricks,Visit my website rainbennett.com, orFollow me on TikTok @rainbennett.storyellerFollow me on Twitter @rainbennettFollow me on Instagram @rainbennettFollow me on Facebook @thestorytellinglab Subscribe to my Youtube Channel Hosted on Acast. See acast.com/privacy for more information.

“Your story comes from your heart, and then you structure it to deliver it in the best way.” — Rain BennettEver hear the term "story beat" and wonder what it really means? In this episode, Rain breaks down the mysterious middle ground between scenes and acts—the story beat. And he uses Blake Snyder's popular (and sometimes polarizing) Save the Cat beat sheet to do it.You'll get a clear explanation of what a beat is, how the 15-beat structure works, and why it's helped thousands of storytellers—from screenwriters to brand strategists—craft more compelling narratives. Rain walks you through the full beat sheet, explains how it maps to The Lion King, and shares tips on how to use this structure for your own business, brand, or film storytelling. If you've been overwhelmed by big frameworks, this episode will give you a clear, practical tool to work with.In this episode, you will learn to:Define what a story beat is and understand how it fits between scenes and acts.Use Blake Snyder's 15-beat sheet to outline or revise your story with more clarity.Apply structural thinking without becoming rigid or formulaic.Break down familiar films like The Lion King to see how classic stories follow this shape.Build emotional momentum in your stories by anchoring each beat to character decisions. Hosted on Acast. See acast.com/privacy for more information.

“People want to feel heard. If you don't create a collaborative space, they won't come back.” — Stewart CohenHow do you build a long, successful creative career when you are the brand? In this episode, Rain sits down with director and visual storyteller Stewart Cohen to explore the balance between artistry and entrepreneurship. With decades of experience in commercial production, photography, and branded storytelling, Stewart has mastered the dance of creating great work while sustaining strong client relationships—and still making time for passion projects.They discuss how personal work often leads to professional opportunities, the importance of trust and collaboration, and how to get authentic performances from real people. Stewart shares how his curiosity drives his creativity, why connection is the true metric for success, and why making stuff just for fun might be the smartest business decision you ever make. If you're a storyteller trying to make it in a noisy world, this episode is packed with hard-earned wisdom.In this episode, you will learn to:Balance creative work and client relationships by focusing on trust, collaboration, and communication.Use curiosity and personal projects to fuel professional growth and keep your creative spark alive.Make non-actors feel comfortable on camera by creating a safe, relaxed environment that encourages vulnerability.Understand how story-first branded content builds stronger emotional engagement than traditional marketing.Recognize the long game of creative careers and why real relationships outperform short-term wins. Hosted on Acast. See acast.com/privacy for more information.

“The stories we take on as children are often the ones we spend the rest of our lives trying to rewrite.” — John BucherWhat if the story you're living isn't the one you were meant to live? In this episode, Rain sits down with John Bucher, President of the Joseph Campbell Foundation, to explore how the ancient patterns of mythology still shape our modern lives. Together, they dive deep into Joseph Campbell's enduring influence on storytelling—from Star Wars to brand narratives—and how we can harness those same mythic structures to better understand our own identities and destinies.John shares his personal journey from a small Texas town to becoming a global thought leader in mythology, and how a series of “accidents” and calls to adventure helped him rewrite his life's story. They also discuss how stories evolve, how to avoid getting stuck in the romanticized “Hollywood version” of your life, and why lived experience will always outshine AI-generated narratives. This is a powerful, heartfelt conversation about the stories we inherit, the ones we believe, and the ones we choose to write next.In this episode, you will learn to:Recognize the power of personal mythology and how your childhood beliefs shape the stories you tell—and live—today.Use the four story endings from Aristotle to understand your own journey and navigate expectations around success and fulfillment.Reframe your career path and goals by identifying moments that call you into a new chapter, even if they start as mistakes.Embrace storytelling as a tool for community and healing, especially in a world increasingly influenced by technology and isolation.Keep storytelling human in the age of AI by leading with lived experience, emotional connection, and authentic curiosity. Hosted on Acast. See acast.com/privacy for more information.

“You don't just present a pitch—you present a world your audience wants to live in.” — Rain BennettWhat do the Gettysburg Address, I Have a Dream, and your next sales pitch have in common? They all follow a specific structure—one that Nancy Duarte calls the Sparkline. In this solo episode, Rain breaks down how this framework works, why it resonates so deeply, and how you can use it to capture attention, build trust, and persuade your audience—whether you're on a stage, pitching a product, or crafting a social post.Rain dives deep into the Sparkline's rhythm of “what is” and “what could be,” how this pattern mirrors the Hero's Journey, and why it triggers emotional investment and action. He also explores resistance in storytelling, the power of contrast, and the neuroscience behind narrative immersion. To drive it home, he analyzes Steve Jobs's legendary 2007 iPhone keynote—step by step. If you want to spark belief in your message, this episode is your blueprint.In this episode, you will learn to:Leverage contrast between the status quo and the dream state to build urgency and desire in your storytelling.Use the Sparkline's up-and-down rhythm to cut through resistance and guide your audience into emotional buy-in.Avoid the two biggest presentation mistakes—the “report” and the “pitch”—by balancing tension and transformation.Apply the Sparkline framework across formats including emails, speeches, pitches, social content, and videos.Spot and replicate masterful storytelling techniques using Steve Jobs's iPhone launch as a real-world example. Hosted on Acast. See acast.com/privacy for more information.

“It's okay to not be okay. It's just not okay to stay that way.” — Nina Sossamon-PogueWhat do you do when life knocks you flat? Former U.S. gymnast turned Emmy-winning journalist, tech exec, and resilience coach Nina Sossamon-Pogue has fallen—and learned how to get back up more times than she can count. In this episode of The Storytelling Lab, Rain sits down with Nina to explore how we build personal resilience, reframe failure, and use storytelling to take control of our lives when everything feels out of control.They dig into Nina's practical “T.H.I.S.” framework, which helps people process failure, navigate identity loss, and shift the narrative they're stuck in. This conversation blends the science of mindset with the art of storytelling to help high achievers—and anyone in a “now what?” moment—redefine success and take back authorship of their lives. If you've ever felt lost in the messy middle of your story, this one's for you.In this episode, you will learn to:Zoom out on your life story using Nina's “lifetime timeline” exercise to shift from tunnel vision to long-term perspective.Assess and strengthen your support system by identifying who's helping and who's hurting in your current chapter.Isolate the moment to reduce anxiety and take meaningful action in the present, rather than spinning in regret or fear.Reframe the stories you tell yourself to stop self-sabotaging with catastrophizing and overgeneralizing thoughts.Move through “Now What?” moments with intention by defining your next chapter based on who you want to become—not just what's happened to you. Hosted on Acast. See acast.com/privacy for more information.

"Most nonfiction books could've been blog posts—but fiction sticks with you for life." — Nathan BaughIs fiction just entertainment—or is it the best self-help you're not reading? In this episode, Rain Bennett sits down with storyteller, writer, and World Builders creator Nathan Baugh to talk about the power of fiction in a world obsessed with productivity, optimization, and self-help checklists. Together they explore the overlooked lessons hiding in classic novels, the creative trap of only producing for money, and the rising role of AI in the writing world.Nathan opens up about how he left a traditional job to build a platform as a writer, how he balances client work with his fantasy novels, and why his mission is to simply write stories he'd want to read. They also break down what makes a twist land, how storytelling frameworks translate across mediums, and the unexpected ways fiction can deepen human connection. If you're trying to create meaningful work in a noisy digital world, this conversation is a breath of fresh air.In this episode, you will learn to:Reframe fiction as a powerful personal development tool, not just an escape or guilty pleasure.Balance monetized work with meaningful creative output, even if your art doesn't pay off immediately.Strengthen your audience connection by telling stories about your own struggles, not just giving advice.Understand how fiction builds empathy, creativity, and resilience in ways nonfiction often can't.Navigate the impact of AI on creative work by doubling down on voice, experience, and storytelling fundamentals. Hosted on Acast. See acast.com/privacy for more information.

"The drugs we've accepted in society—alcohol, nicotine, caffeine—were chosen for productivity, not well-being." — Paul AustinWhat if the stories we've been told about psychedelics were wrong? In this episode, Rain Bennett sits down with Paul Austin, founder of Third Wave and Psychedelic Coaching Institute, to explore how microdosing and intentional psychedelic use are helping people heal, focus, connect, and live more purposeful lives. With a background in education and entrepreneurship, Paul has spent the last decade helping reframe the narrative around substances like psilocybin and LSD—not as dangerous drugs, but as ancient tools being rediscovered for modern growth.They discuss the data behind microdosing, the role of psychedelics in mental health and creativity, and how narrative shifts in culture require patience, education, and empathy. You'll also learn how this resurgence intersects with storytelling, business innovation, community building, and AI—and why those looking to find their voice, their path, or their tribe might want to look a little deeper. Whether you're skeptical or curious, this conversation will open your mind to the potential of storytelling on a molecular level.In this episode, you will learn to:Understand how to reshape public perception by aligning your message with your audience's pain points and using stories that connect rather than confront.Recognize psychedelics not as escapes, but as tools for transformation—especially in emotional, mental, and professional transitions.Explore how microdosing supports clarity, creativity, and behavioral change without overwhelming your daily routine.Challenge cultural narratives through storytelling by reframing long-held beliefs with nuance, data, and empathy.Draw connections between community, consciousness, and creativity, and see how shared experiences (not solo journeys) are driving a new paradigm of wellness and leadership. Hosted on Acast. See acast.com/privacy for more information.

"It's not just what you say—it's how you say it. And who you're saying it to." — Esther OyetunjiWhat makes a story unforgettable? At this year's Full Frame Documentary Film Festival in Durham, North Carolina, Rain Bennett spoke with three sets of storytellers, each using a different medium, subject, and method—but all working toward the same goal: to move their audience. In this special episode, Rain shares his conversations with Jennifer Tiexiera and Guy Mossman, the co-directors of SPEAK, the film's star Esther Oyetunji, and Ned Phillips, co-director of The Last Partera.From the deeply collaborative filmmaking process behind SPEAK, to the competitive, emotionally resonant stage presence of Esther, to Ned's eight-year journey of capturing the fading legacy of Costa Rican midwifery—this episode is a masterclass in the versatility of documentary storytelling. You'll learn how each of these artists found their story, built relationships with their subjects, overcame technical hurdles, and ultimately created something deeply meaningful. Whether you're a filmmaker, writer, speaker, or content creator, this episode will inspire you to embrace your own unique storytelling path.In this episode, you will:Discover the diversity of effective storytelling structures by seeing how different films—with wildly different pacing and tones—can still move audiences equally.Learn how collaboration strengthens creative vision, especially in co-directing, editing, and producing documentary projects.Explore the emotional precision of live storytelling through Esther's championship-winning approach to connecting with and transforming her audience.Understand how curiosity can lead to powerful stories by following Ned's journey from a single conversation in Costa Rica to an 8-year labor of love.Gain insight into staying the course creatively—how to finish the thing, even when funding dries up, motivation dips, or the world moves on. Hosted on Acast. See acast.com/privacy for more information.

"You have to give yourself permission to be terrible at being a business owner when you start." — Keenya KellyIn a world where social media platforms change by the week, how do you stay visible, build a loyal audience, and run a profitable business? Keenya Kelly has done just that—amassing over 500,000 TikTok followers and building a thriving brand across multiple platforms. In this episode of The Storytelling Lab, she sits down with Rain to talk about the reality behind going viral, how to grow your email list through short-form content, and how to avoid the burnout so many creators face.They discuss strategies for platform diversification, how creators can start thinking like entrepreneurs, and what it really takes to build long-term success online. Keenya also opens up about her journey from network marketing to becoming a top-tier content strategist—and why personal growth is essential to brand growth. Whether you're just starting out or ready to scale, this episode is packed with real talk and real tactics to help you thrive in the ever-changing digital world.In this episode, you will learn to:Master the art and science of platform diversification by building a brand across multiple channels and driving audiences to your owned assets like email and SMS.Unlock the key to lasting success as a creator by adopting an entrepreneurial mindset and investing in your business skills.Discover the simple strategy to turn viral content into conversions using Keenya's “sandwich method” of strategic content stacking.Build a team that supports your vision and reduces burnout so you can stay creative and consistent.Create a content funnel that nurtures and converts by focusing on opt-ins, micro-offers, and community building. Hosted on Acast. See acast.com/privacy for more information.

"It's not the frame of your house that makes it a beautiful home—but without it, the house falls apart. It's the same with your story. " — Rain BennettWhat if we told you that some of the best stories of all time—from Toy Story to Finding Nemo—were all built on the same simple 8-step framework? In this episode of The Storytelling Lab, Rain breaks down the Story Spine, a storytelling structure originally developed by improv teacher Kenn Adams and later adopted by the storytelling giants at Pixar.Rain takes us through the full arc of this framework, from its humble beginnings in a California improv class to its now-iconic place in Pixar's creative process. He shares how this deceptively simple structure helps storytellers stay grounded while crafting emotional, impactful narratives. You'll also hear real movie examples (like The Goonies and Rocky) broken down with this method, and learn how to apply it to your own work—whether that's a film, blog post, or Instagram caption. If you want to tell better stories with more clarity and impact, start with the spine.In this episode, you will learn to:Master the art and science of story structure by using the Story Spine to frame compelling narratives with clarity.Unlock the key to narrative flow by linking events with causation, not coincidence.Discover the simple strategy to show transformation with two powerful moments of change: the inciting incident and the climax.Learn how even top storytellers like Pixar use basic structure as a foundation before adding heart, character, and color.Apply a timeless framework to your own content—from short videos to keynote speeches to brand storytelling. Hosted on Acast. See acast.com/privacy for more information.

"Social media isn't just a tool; it's an opportunity to co-create stories with your audience. They don't need more information. They need insights, emotion, and most importantly, connection." - Cyndi ZaweskiBuilding a supportive community as a solopreneur, artist, or small business owner can feel overwhelming—especially if you're an introvert. In this episode of The Storytelling Lab, Rain Bennett sits down with storytelling expert Cindy Zaweski to explore how sharing your authentic journey online can create deeper connections and real relationships, not just followers. Cindy shares her path from journalism to marketing, the lessons she learned from burnout, and how she rebuilt her business in a way that aligned with her true passions. If you're struggling to find your audience, or wondering how to create content that actually resonates, this episode is for you!In this episode, you will learn to:Master the art and science of community building by using storytelling to create real relationships, not just followers.Unlock the key to authentic engagement by shifting your content from information-sharing to insight-driven storytelling.Discover the simple strategy to avoid burnout by aligning your brand storytelling with your true passions and values.Use social media as a storytelling tool to build trust, deepen connections, and strengthen your brand's identity.Find the courage to pivot and evolve when your business no longer aligns with your goals—and use storytelling to make the transition seamless. Hosted on Acast. See acast.com/privacy for more information.

"South Park's creators cracked the code on storytelling, and their method will instantly improve your stories." - Rain BennettIn this episode of the Storytelling Lab podcast, Rain discusses the common pitfalls that storytellers face, particularly the challenge of tying together various elements of a story to maintain audience engagement. But there is a simple yet powerful storytelling principle to help avoid this, straight from the creators of South Park: the "But, Therefore" model. This method ensures that every event in your story is causally linked, keeping your audience engaged and eager to know what happens next.Through examples from popular films and personal anecdotes, Rain illustrates how effective storytelling requires a clear cause-and-effect relationship between events, urging listeners to apply these techniques in their own storytelling endeavors. Whether you're crafting a film, writing a LinkedIn post, or creating short-form content, this approach will transform how you structure your stories. Tune in to learn how to ditch the "And then…" trap and create stories that truly captivate.In this episode, you will learn:What simple model made the South Park creators excellent storytellersThe "and then..." trap and how easy it is to fall intoHow to structure stories for maximum engagementHow effective stories are made up of cause-and-effect chainsWhy rearranging your story in creative ways doesn't sacrifice the connection of story events Hosted on Acast. See acast.com/privacy for more information.

"You've got to get out of your own way. Put yourself out into the world, and just give it to the universe. Lean into the space shared with the world." — J. R. MartinezIn episode 184 of The Storytelling Lab podcast, J.R. Martinez, a best-selling author, keynote speaker, and actor, shares his inspiring journey of resilience and personal growth after being injured in the military. As Martinez recounts his experience of turning pain into power, he delves into the transformative power of mindset, the significance of vulnerability, and the ongoing process of self-discovery. Host Rain Bennett engages in a conversation that sheds light on the impact of challenging conversations, the importance of embracing vulnerability, and finding purpose through shared experiences. Martinez's narrative serves as a powerful example of overcoming adversity and the potential for growth through the shared stories of personal transformation. This episode offers valuable insights for individuals seeking resilience and personal growth, emphasizing the transformative power of mindset and the significance of embracing vulnerability in navigating life's challenges.In this episode, you will learn to:Embrace personal challenges as opportunities for growth.Discover the power of vulnerability in personal development.Utilize storytelling for emotional healing and resilience.Build a sense of community through the sharing of personal stories.Uncover the impact of journaling on mental well-being. Hosted on Acast. See acast.com/privacy for more information.

"We so rarely stop and realize when we're in good fortune. We don't understand when we're in ill fortune that we won't be there forever. It's just part of the shape of our story." — Rain BennettIn this episode of The Storytelling Lab podcast, Rain Bennett delves into Kurt Vonnegut's "Eight shapes of stories" theory, emphasizing its relevance in understanding the simplicity of storytelling, both in entertainment and real life. Using examples from popular culture, Rain explores each story shape, offering valuable insights that can be applied to various aspects of life and storytelling. This episode serves as a valuable resource for individuals seeking to better understand their own stories and navigate life's ups and downs with resilience and perspective. Whether one is a writer looking to understand narrative patterns or simply wants to gain a deeper understanding of their own stories, this episode of The Storytelling Lab provides a compelling exploration of storytelling and its relevance to our everyday lives.In this episode, you will learn to:Explore Kurt Vonnegut's shapes of stories theory to unlock the secrets of timeless storytelling structures.Uncover the powerful impact of storytelling on content marketing and how it can elevate your brand's message.Discover how AI technology is revolutionizing the analysis of story shapes, offering new insights into narrative patterns.Dive into the emotional arcs in storytelling and learn how to create compelling, resonant experiences for your audience.Master storytelling techniques that forge deeper connections with your audience, leaving a lasting impression on their hearts and minds. Hosted on Acast. See acast.com/privacy for more information.

"A great story will always win and find its home and its place in the world. So get better, do better, be better. And if you're in it to win it, then you stay with it and you evolve." — Rodes PhireIn this episode of The Storytelling Lab, Rodes Phire, an independent filmmaker, dives deep into her directorial debut film, Farewelling, and shares her insights on the challenges and triumphs of independent filmmaking.She emphasizes the significance of simplicity in storytelling, discussing her intentional approach to keeping the film uncomplicated and impactful, even within budget constraints.Rodes sheds light on the emotional connections and personal experiences that influenced the narrative, making it resonate with audiences on a profound level.Her candid discussion about managing multiple roles as a filmmaker, mindset coach, and entrepreneur provides valuable insights for aspiring creators grappling with similar challenges in the indie filmmaking space.Rodes's genuine passion for authentic storytelling and her ability to infuse real-life struggles into her work make this episode a must-listen for aspiring filmmakers seeking to enhance their storytelling through simplicity and authentic creativity.In this episode, you will learn to:Find practical solutions to common challenges faced by visual storytellersDiscover how real-life encounters can elevate your storytelling to resonate with audiences.Explore the future possibilities of integrating AI technology into the art of filmmaking and content creationUncover effective strategies to finance your storytelling projects and bring your vision to life.Understand the pivotal role of storytelling in creating meaningful connections with your audience. Hosted on Acast. See acast.com/privacy for more information.

"It's okay for you to use inspiration from other stories that have been there. The point is for you to know how do you tell your story differently" — Rain BennettIn this episode of The Storytelling Lab, Rain dives into the emotional arcs of stories, drawing from his experience as a filmmaker and author.He discusses the six emotional story shapes artificial intelligence identified through Project Gutenberg and emphasizes the universal nature of these patterns in storytelling.Through examples from iconic films and his own personal anecdotes, Bennett highlights the impact of emotional storytelling on audience engagement and suggests using these patterns as inspiration rather than rigid templates.You'll gain a deeper understanding of emotional storytelling and learn how to leverage these patterns to create more impactful and resonant narratives, ultimately enhancing your ability to engage with your audience through compelling storytelling.In this episode, you will:Uncover the power of emotional story arcs to captivate your audience and keep them engaged from start to finish.Learn how storytelling can drive business growth and create a lasting impact on your audience and customers.Master storytelling techniques that forge deeper connections with your audience, leaving a lasting impression.Explore the emotional arcs found in Project Gutenberg's stories and discover how they can elevate your own storytelling.Gain valuable storytelling tips from top storytellers that will elevate your storytelling game and leave a lasting impact on your audience.Mentioned in the show — Steven Pressfield's GoFundMe Hosted on Acast. See acast.com/privacy for more information.

"You have to show up every day and produce because you need the reps. And that is because you need the data from those reps. You can't take one shot in the dark—one stab at it with your one idea—and it not work out, and learn anything valuable from that experience." - Rain BennettIn this episode of the Storytelling Lab podcast, Rain Bennett shares his personal journey as a storyteller and screenwriter, discussing the importance of consistency, character understanding, and professionalism in the writing process. He reflects on his experiences writing his first three screenplays, emphasizing the lessons learned from each project, including the challenges of adapting true stories and the necessity of daily practice to develop one's craft. Bennett encourages listeners to embrace their storytelling ambitions and to show up for their creative work, regardless of the obstacles they face.In this episode, you will learn to: Boost Your Confidence and Crush Self-Doubt in Your Creative Writing Journey.Transform Real-life Tales into Compelling Screenplays That Captivate Audiences.Master Consistent Creative Writing Strategies to Fuel Your Productivity and Inspiration.Deepen Your Characters and Elevate Your Screenplays with Advanced Character Development Techniques. Hosted on Acast. See acast.com/privacy for more information.

"Once I found my way through the jungle of social media, I found that when I was authentic and spoke from my heart, it resonated with a tribe. That was my tribe." — David GriffithsIn this episode of The Storytelling Lab, host Rain Bennett sits down with David Griffiths, a successful content creator and musician, to delve into the power of authentic storytelling. David's journey was profoundly influenced by his father's guidance and his own pivotal moments, leading him to pursue his passion for music and build a thriving community of over 1 MILLION followers on TikTok!The episode explores David's insights on the significance of finding what resonates with the audience, adapting to the social media landscape, and the relevance of consistency in content creation.The conversation also touches on the beauty of personal growth and the significance of building meaningful connections. David's inspirational journey and insights make this episode a must-listen for content creators seeking authentic storytelling strategies and genuine audience connection.In this episode, you will learn more about:Mastering authentic content creation strategies for genuine audience connection.Cultivating a loyal tribe on social media for sustainable engagement and support.Embracing the importance of mentorship for personal and professional growth.Harnessing TikTok for organic growth and authentic storytelling.Reaping the benefits of gratitude for enhanced business success and fulfillment. Hosted on Acast. See acast.com/privacy for more information.

"You're hiring me because you believe I know better, and you shouldn't hire me if you don't think that." - Pia SilvaIn this episode of The Storytelling Lab, branding expert Pia Silva shares her expertise on building authentic brand identities for small service-based businesses.Pia emphasizes the importance of crafting branding based on the genuine experiences of the client, rather than creating an artificial image.She challenges the traditional notion of the customer as the hero, advocating for positioning the business owner as the hero who can effectively address clients' needs.Pia also underscores the significance of clarity and specificity in branding, urging businesses to focus on niching and showcasing their unique strengths. Her transition from serving brands to training branding agencies reflects her commitment to empowering others with her successful branding process.Pia's personal journey of overcoming debt and refining her pricing strategy offers practical wisdom for entrepreneurs. Overall, her expertise and unique approach to branding provide actionable insights for small service-based businesses, making this episode essential for those seeking to establish a strong brand that makes more money with fewer projects.In this episode, you will be able to:Discover the secrets to building an authentic brand identity that truly resonates with your audience.Uncover the power of storytelling in branding and how it can elevate your business to new heights.Master the art of setting profitable pricing strategies that work for your small service-based business.Learn how to craft brand messaging that repels the wrong clients and attracts the perfect ones.Embrace the future by adapting your thought leadership and expertise to the rise of AI in business. Hosted on Acast. See acast.com/privacy for more information.

"All companies need chief storytellers. If you don't know where to find them, hire a former journalist." - Sarah HillIn this episode of The Storytelling Lab, Sarah Hill, the Chief Storyteller and CEO of Healium, shares her journey from journalism to entrepreneurship, highlighting the transformative power of immersive storytelling experiences. Sarah Hill's journey into immersive storytelling began as a television journalist, where she uncovered the power of sharing individuals' stories. Her deep understanding of the profound impact of storytelling led her to explore ways to enhance the storytelling experience. Through her work with Healium, Sarah was drawn to the potential of immersive meditation, fueled by the user's biometric data. This innovative approach offers a unique way for individuals to engage with and influence the stories they experience, creating a deeply personal and interactive journey that allows them to heal from trauma.Sarah's passion for mental wellness and human connection is evident in her dedication to providing drugless and non-harmful coping mechanisms through media. Her mission to merge the power of technology with the healing properties of storytelling is not only inspiring but also essential in today's stress-filled world.In this episode, you will be able to:Discover the transformative benefits of an immersive storytelling platform for mental wellness.Explore the potential of using biometric data for enhancing meditation practices.Uncover effective mental fitness tools for stress relief and emotional well-being.Harness the power of visual narratives to elevate mental health therapy experiences.Learn about the crucial role of a chief storyteller in driving business success through compelling narratives. Hosted on Acast. See acast.com/privacy for more information.

"Variation is the first key to keeping people engaged. Visual variation, tonal variation, variation in shots, variation in speed and pace and tempo, and all of that. When you become monotonous, you become boring. When your story becomes boring, people will tune out."In episode 176 of The Storytelling Lab, Rain delves into the art of storytelling, highlighting the crucial role of tension in captivating audiences. Drawing parallels to a roller coaster ride, Bennett emphasizes the necessity of changing the positive/negative "charges" of each scene with polarity shifts.He explores the application of the "but/therefore" model and provides insightful analyses of real-life examples and the movie "Braveheart" to illustrate the ebb and flow of shifting energy in storytelling. This episode serves as a resource for aspiring storytellers, content creators, and marketers looking for help understanding the rhythm of storytelling. Rain's practical guidance and emphasis on avoiding monotony offer valuable insights for creators seeking to enhance their storytelling skills. In this episode, you will learn to:Uncover the FOUR types of polarity shiftsUse Positive & Negative "charges" to increase tension in your storyIdentify the "turning point" of each scene.Discover the Value that is the top priority for your protagonist.Break down your story into little pieces — "micro stories" — that present significants changes to the narrative. Hosted on Acast. See acast.com/privacy for more information.

"Yes, it is about you, but it's always about you through the lens of your audience. So think about that as you're crafting the Our Story section." In this episode of The Storytelling Lab, host Rain Bennett delves into the critical role of storytelling in branding and marketing. Through a thorough analysis of various brand stories, including those of a bourbon company, coffee bean company, cooler company, cheese shop, farm, and waste management company, Rain highlights the significance of effectively communicating the brand's unique value proposition in the "Our Story" section of websites and product packaging.He offers valuable insights into how businesses can leverage storytelling to connect with their audience, communicate essential information, and differentiate themselves in the market. This episode is a valuable resource for small business owners looking to enhance their branding, packaging, or overall storytelling strategy. In this episode, you will learn to:Craft compelling product story sections to captivate your audience and drive sales.Uncover other examples of effective brand storytelling that will inspire and guide your own storytelling efforts.Elevate your marketing materials by leveraging the power of storytelling to create a deeper connection with your customers. Hosted on Acast. See acast.com/privacy for more information.

"I refuse to listen to the 'I need $25,000 to go make something.' You might need $25,000 to make that thing that you're talking about, but go make something else, you know?" - Luke BarnettIn this episode of The Storytelling Lab, filmmaker Luke Barnett shares valuable insights on the art of storytelling and the practicalities of bringing creative visions to life. He challenges the misconception that a significant budget is necessary to produce a short film, emphasizing the value of taking action and creating with the resources at hand. Barnett also highlights the importance of building relationships in the creative industry, discussing how supportive networks of collaborators are essential for bringing projects to life. His personal experiences, from the success of his film 'The Crossing Over Express' to his upcoming project 'Epilogue,' offer practical guidance and encouragement for aspiring storytellers and creatives. Barnett's emphasis on authenticity, emotional depth, and relatability in storytelling provides valuable lessons for individuals navigating the creative industry. If you're looking to gain insights into overcoming creative barriers, taking control of your career, and bringing meaningful stories to life, this episode is a must-listen!In this episode, you will learn to:Discover the secrets to creating impactful films on a shoestring budget.Overcome creative blocks in filmmaking and unlock your artistic potential.Build lasting relationships in the film industry and open doors to new opportunities.Understand the profound impact of personal narratives on filmmaking and audience engagement.Uncover effective strategies to promote indie films and reach niche audiences. Hosted on Acast. See acast.com/privacy for more information.

The labyrinth, while it may be a metaphor for sociocultural conflicts, the choices you have to make at home in your culture in order to succeed, which have consequences. While that works there, it also works as psychologically, because it's an inward journey." - Douglas BurtonGrowing up in the 80s, Douglas Burton was immersed in a world of iconic films that ignited his imagination. From Star Wars to Raiders of the Lost Ark, these stories captured his attention and left an indelible mark on his storytelling journey. However, it wasn't until the late 90s that Douglas stumbled upon the concept of the Hero's Journey, and it was like finding fire. Intrigued by the idea of a single narrative pattern that repeats in some of his favorite stories, he delved into an obsessive study of the Hero's Journey, taking meticulous notes and watching movies with a newfound purpose. But as he began to write his own historical fiction novel with a female lead, Byzantine Empress Theodora, he faced a daunting realization – the Hero's Journey didn't fit the structure of his story. This unexpected twist in his writing journey led him to explore alternative narrative frameworks, ultimately shaping his unique perspective on storytelling and the nuances of diverse narratives.In this episode, you will be able to:Navigate through the intricate paths of the Heroine's Labyrinth, discovering the unique storytelling elements it offers.Distinguish the distinct nuances between Hero's and Heroine's narratives, unlocking a deeper understanding of character arcs.Explore the powerful impact of archetypes in storytelling, tapping into universal themes that resonate with audiences.Harness the transformative power of storytelling for personal growth, unlocking new perspectives and insights. Hosted on Acast. See acast.com/privacy for more information.

Tension is the driving force behind any good story. You need to do is understand that it is a constant ebb and flow of tension. You're increasing the tension and you're releasing the tension. That is the rhythm of storytelling. That's all storytelling is, is cause and effect. " - Rain BennettIn this episode of The Storytelling Lab podcast, Rain Bennett dives into the captivating storytelling techniques of YouTuber and storyteller John Allen, also known as "MrBallen" on YouTube and TikTok. Rain shares his personal experience attending Mr. Ballen's first-ever live storytelling tour and highlights the importance of pacing in building tension within a narrative. The conversation emphasizes the importance of pacing in building tension within a narrative, emphasizing the impact of vivid descriptions and sensory details in storytelling. If you're looking to enhance your storytelling abilities and captivate your audience, this episode offers a compelling discussion on the art of storytelling and the techniques employed by successful storytellers, making it a must-listen for anyone passionate about crafting compelling narratives.In this episode, you will be able to:Skillfully build tension in your storytelling narratives for maximum impact.Discover the secrets to building a captivating storytelling YouTube channel.Master the techniques for effective storytelling that will keep your audience hooked.Engage your audience with live storytelling tours that leave a lasting impact. Hosted on Acast. See acast.com/privacy for more information.

"It was my moment in the universe to make this wrong a right, and I knew I had the skills to do it." - Betsy HesterBetsy Hester's journey into the world of true crime storytelling began during her 25-year teaching career, where she instilled in her students the importance of critical thinking and fact-based research. It was the haunting tale of the Little Rascals daycare scandal that deeply affected her and her husband, a criminal defense attorney, as they were young parents when the story first unfolded. The hysteria and paranoia surrounding the case, along with its connection to the broader phenomenon of satanic sexual abuse cases, sparked a sense of disbelief and intrigue in Betsy. As the story went silent, her husband's persistent words, "Somebody needs to write this book," resonated with her. It was a chance encounter with a central figure of the scandal, Robin, that ignited the spark to tell the compelling and disturbing narrative of a miscarriage of justice. This chance meeting, combined with Betsy's passion for research and storytelling, set her on a path to weave together a story of resilience, faith, and the relentless pursuit of truth in her book 21 Boxes.In this episode, you will be able to:Discover how to craft a compelling narrative that captivates readers.Learn effective strategies for self-publishing your true story and reaching a wider audience.Overcome the challenges of book marketing and learn how to effectively promote to captivated readers.Explore the inspiring journey of exoneration after false accusations and understand the power of resilience in storytelling. Hosted on Acast. See acast.com/privacy for more information.

"The next revolution in information won't be about knowledge. It will be about implementation, because we all know so much more than we're able to put into practice." - Jyoti GuptaraCurious about how a novelist and business storyteller found their way to a cutting-edge technology summit? Discover how this unexpected journey led to a groundbreaking intersection of creativity and AI. Jyoti Guptara, a published novelist known for fantasy thrillers, discovered the power of storytelling in business during a residency in Geneva. While conducting research for a novel in the UN environment, Jyoti observed that even accomplished executives and experts struggled to engage their audience. It was during casual conversations over dinner or coffee that Jyoti noticed these individuals come alive through storytelling, which sparked a realization. Drawing from a decade of writing experience, Jyoti saw an opportunity to help business professionals communicate effectively by integrating fiction writing skills. This unique perspective, combining the art of storytelling with business communication, offers a fresh approach to engaging and influencing others. In this episode, you will learn how to:Master the art of captivating business storytelling that engages and influences executives.Unlock the power of integrating fiction writing skills into your business communication for impactful storytelling.Discover the pivotal role of AI in modern storytelling and how it can revolutionize your business narratives.Cultivate a culture of storytelling within your organization to foster connection, understanding, and engagement.Explore the immersive potential of virtual reality and gamification in corporate training for enhanced learning experiences. Hosted on Acast. See acast.com/privacy for more information.

"I just felt like we didn't have enough storytellers for brands on LinkedIn. Storytelling is the new deal and brands are lacking when it comes to writing stories. So I decided to just focus more on writing stories for brands, just to let them know that we are not doing that boring content anymore."If you're feeling overwhelmed and struggling to find your unique storytelling style, then you are not alone! Are you constantly comparing yourself to others and feeling like you're not making any progress? Let's change that today.Today my guest is Zainab Olanrewaju, a passionate brand storyteller, dedicated to helping businesses thrive through the power of words. Hailing from Nigeria, Zainab's approach to storytelling is influenced by the rich cultural history of West Africa, allowing her to craft narratives that deeply resonate with her audience. Zainab's journey as a storyteller began with skepticism from others who doubted the financial viability of storytelling. Despite the initial resistance, she remained determined to pursue her passion for writing. Zainab's conviction in the power of storytelling was further reinforced as she realized the untapped potential for brands to connect with their audiences through compelling narratives. Despite encountering skepticism regarding the relevance of storytelling in the digital age, Zainab remained steadfast in her belief. Zainab's journey serves as a testament to the profound impact of storytelling in forging connections and enhancing brand engagement.In this episode, you will learn how to:Uncover the impact of storytelling on brand success and how it can elevate your business to new heights.Explore the journey of transitioning to a storytelling career and the opportunities it presents for personal and professional growth.Discover the pivotal role of the chief storyteller in businesses.Understand the importance of weaving personal experiences into storytelling. Hosted on Acast. See acast.com/privacy for more information.

"Understanding and controlling the story that you tell yourself is the absolute most important story that you will tell. However, it is often the most overlooked and the most neglected story in your arsenal." - Rain BennettIf you're overwhelmed by the negative self-talk in your head, constantly comparing yourself to others and struggling to execute your goals, you are not alone! The battle with self-doubt and imposter syndrome can be exhausting, and it's time to find a better way to navigate these challenges. Let's explore the difference between self-talk and self-communication and how it can transform your approach to personal and professional growth.In this episode, you will learn how to:Discover how effective self-communication can transform your mindset and boost confidence.Learn the art of setting short-term goals for long-term success and personal fulfillment.Explore the crucial role of listening in enhancing self-communication skills for greater impact. Hosted on Acast. See acast.com/privacy for more information.

"Storytelling is about a lot of honesty and being aware that your audience, depending upon who they are and where they're from, when you say a word or a phrase, they may interpret that differently than what you think you heard." —Nelson FarrisIn this episode of The Storytelling Lab, Nelson Farris, the Chief Storyteller at Nike, shares his 50 years of experience and insights on effective storytelling, collaboration, and embracing change. With a background as an athlete and a liberal arts major, Farris emphasizes the power of personal experience and the abundance of stories in sports, offering valuable lessons for marketers and content creators. His deep understanding of storytelling and communication, coupled with his role in Nike's internal culture, highlights the timeless importance of storytelling in shaping brand narratives. His journey from a runner in Southern California to becoming Nike's first chief storyteller showcases his unique perspective and the transformative power of collaboration, making this episode a must-listen for storytellers, content creators, and marketers seeking to foster trust and drive innovation through effective storytelling.In this episode, you will learn to:Uncover the powerful impact of storytelling in sports marketing and learn how it can elevate your brand's message.Explore the evolution of Nike's marketing strategy and gain inspiration for refining your own marketing approach.Embrace the pivotal role of trust and innovation in driving career growth and success.Learn effective strategies for adapting to technological change in business and staying ahead in a competitive market. Hosted on Acast. See acast.com/privacy for more information.

"Persuasion is ultimately about convincing others that change is possible." —Neil GordonWant to captivate your audience with compelling storytelling and persuasive communication? You're about to discover a game-changing solution that will elevate your ability to engage and persuade. Are you ready to transform your communication game and leave a lasting impact? Let's dive in and unlock the power of persuasive storytelling.This episode's guest is Neil Gordon, a public speaking expert, author, and content creator. Neil brings a wealth of experience in cultivating persuasive communication, formerly working with best-selling authors at Penguin Random House. He now focuses on helping speakers find their "silver bullet" that elevates them among the other thought leaders and experts in their space.In this episode, you will learn how to:Captivate an audience with effective public speaking techniques.Unlock the secrets to crafting content strategies that persuadeDevelop a compelling elevator pitch that leaves a lasting impression and opens doors to new opportunities. Hosted on Acast. See acast.com/privacy for more information.

"If you can't sell your story to somebody else, you're not buying it yourself. You're trying to create stories that are valuable, and if they're not valuable to anybody else, they're not really that valuable." —Jay AedoHave you found yourself questioning the impact of historical stories on your beliefs and spiritual growth, but unsure of where to start? If you're feeling hesitant to challenge the stories you've been told and rewrite your own narrative, then you are not alone! This episode's guest is Jay Aedo, the author of Conscious Bible Stories.Rooted in a Christian upbringing, Jay embarked on a journey to dissect and reconstruct traditional stories, seeking to empower individuals through a reevaluation of their beliefs. Through his work on Conscious Bible Stories, Jay aims to provide a fresh perspective on historical tales, guiding listeners towards increased self-awareness and personal reflection. His candid approach and transformative experiences offer valuable insights into the evolution of personal narratives and the profound influence of historical stories on our lives. In this episode, you will learn how to:Explore the path to spiritual growth by questioning and reevaluating religious stories and teachings.Unlock the transformative role of storytelling in achieving spiritual enlightenment and self-discovery.Learn the art of creating children's books with conscious and empowering messages that inspire young minds. Hosted on Acast. See acast.com/privacy for more information.

"Negotiating is easy when everybody wins. So if you can create a win-win-win story in the minds of your clients or your potential clients, it is going to help you convert sales every time."Do you ever feel like you're stuck in a negotiation, trying to get the best deal for your sales but ending up feeling frustrated? You may have been told to stick to your price, but deep down, you know it's not working. And you also don't want to miss out on a good gig.So you go back and forth with offers and counteroffers and ultimately someone feels like they've "lost." But what if I told you there's a better way to negotiate? It's all about changing perspectives and crafting compelling narratives in the minds of your potential clients.Let's dive into the power of storytelling to create win-win-win situations in negotiations and elevate your success in securing better deals and partnerships.In this episode, you will learn how to:Master the art of creating win-win situations in negotiations and elevate your deal-making game.Harness the power of storytelling to captivate your audience and boost your sales success.Uncover effective strategies for increasing your speaking fees and maximizing your earning potential.Strengthen client relationships through collaborative approaches, leading to long-term partnerships and increased sales opportunities.Learn the secrets of converting potential clients through the persuasive force of storytelling, unlocking new business prospects. Hosted on Acast. See acast.com/privacy for more information.

"The most important part of a conversation happens when you're not talking. You know what you believe. If you're talking to someone and you're constantly repeating what you already know, you're doing it wrong." — Riaz PatelHave you ever been told to just put yourself out there in order to overcome judgment and vulnerability, only to end up feeling more alone and disconnected? Today, we dive into the transformative power of authentic storytelling and entertainment to cultivate genuine connections and embrace vulnerability. It's time to rewrite the narrative and find hope in true human connection. This episode's guest is Riaz Patel, the creator of ConnectEffect.Riaz Patel is an entertainment and television producer who has created an interactive live experience designed to address loneliness and polarization. Patel's initiative caters to diverse audiences, including colleges, conferences, and community health programs, aiming to combat the prevailing mental health crisis and foster intergenerational connections. With a strategic focus on leveraging entertainment as a catalyst for emotional shifts and enhancing human connections, Patel has created something truly unique that shrinks the gap between the "screen world" and the "real world."In this episode, you will learn how to:Master the art of connecting through entertaining interactions.Discover the antidote to isolation and loneliness through live experiences.Unlock the untold advantages of intergenerational connections.Conquer judgment and vulnerability in social interactions.Harness the power of storytelling for personal and societal transformation. Hosted on Acast. See acast.com/privacy for more information.

"You don't learn by thinking and reading. You learn by doing."If you're feeling overwhelmed by the endless debate between learning and doing in creative storytelling, then you are not alone! The struggle to balance theory and action can leave you feeling stuck, constantly questioning where to begin and how to make progress. It's time to break free from this cycle and find a more effective approach to enhance your storytelling skills.In this episode, you will learn how to: Conquer analysis paralysis and unleash your creativity to produce compelling stories and content.Ignite your creative journey by learning why taking action is crucial for your growth as a storyteller.Strike the perfect balance between structure and creativity to craft impactful and engaging stories.Discover how to find your unique voice and captivate your audience through the art of storytelling. Hosted on Acast. See acast.com/privacy for more information.

"When you tell a story and there's no old you versus new you, you don't have a story." — Sun YiWant to captivate your audience with compelling storytelling that leaves them hanging on your every word? Learn the powerful secret to crafting engaging stories that will have your listeners hooked from start to finish. Get ready to transform your storytelling abilities and deepen your human connection like never before.This episode's guest is Sun Yi, founder of the brand agency Night Owls and the storytelling community Night Owl Nation.With over 20 years of experience in web design, Sun Yi has honed a diverse skill set encompassing coding, design, film, photography, and copywriting. Despite not initially identifying as a storyteller, Sun's innate talent led her to develop a successful course on storytelling for freelance creators and freelancers, attracting over 28,000 students. His dedication to ongoing learning and enthusiasm for teaching make him a valuable asset for personal brands looking to elevate their storytelling capabilities, particularly within the marketing domain.In this episode, you will learn how to:Discover the power of vulnerability in storytelling to create deeper human connections and resonate with your audience on a new level.Explore effective techniques for teaching in online communities, unlocking the potential to engage and inspire your learners in a virtual setting.Uncover the distinctions between personal and corporate storytelling, revealing how each approach can uniquely impact your audience and message.Learn how to capture and leverage personal moments for storytelling, and use the "Myth/Truth Sandwich" to change with way people think.Avoid common beginner mistakes in storytelling, gaining insight into pitfalls to sidestep and setting yourself on the path to impactful and authentic storytelling. Hosted on Acast. See acast.com/privacy for more information.

"Your voice is the thing about you that's so unique, that's going to make people crave the things that you're making. It's like a fingerprint. Nobody can replicate it."If you're feeling overwhelmed and stuck in a never-ending cycle of overthinking your first draft, and you're struggling to make progress on your book, then you are not alone! It's time to break free and find a writing routine that works for your real life. Let's get you on track to finish that first draft and move closer to your goal of becoming a successful author.Ally Fallon is a prolific author and writing coach, with a passion for helping aspiring writers bring their stories to life. As a self-starter who's navigated the challenges of the publishing world 14 times herself, Ally offers practical insights and actionable tips for first-time authors. Her journey from being an introverted journal writer to a published author is both inspiring and relatable, making her the perfect guest to share valuable strategies for developing a clear controlling idea and establishing a consistent writing routine. In this episode, you will learn how to:Unleash your unique writing style with effective voice-finding techniques.Discover the powerful mental health benefits of writing and how it can transform your well-being.Learn how to balance a full-time job while writing your book and make progress towards your dream.Master practical strategies tailored for first-time book authors to overcome common hurdles and achieve success.Create a nurturing and inspiring environment to fuel your creativity as an artist and bring out your best work. Hosted on Acast. See acast.com/privacy for more information.

Are you tired of being told that you have to be a master storyteller to succeed in business? You've probably been feeling the pressure to craft the perfect story, follow the hero's journey, and do everything the gurus say, only to end up with lackluster results. Guess what? Your business communication can thrive without being a storytelling genius.Let's flip the script and what you thought you knew about storytelling for marketing!In this episode, you will learn how to:Uncover simple yet effective storytelling techniques that will elevate your business's communication strategy.Learn how to use storytelling to create a loyal community around your brand and foster meaningful connections.Master a long-term content strategy that will fuel sustainable growth for your business or brand.Find and embrace your authentic voice in storytelling to stand out and resonate with your audience. Hosted on Acast. See acast.com/privacy for more information.

Want to immerse your audience into your story, making them feel like they're living it rather than just reading about it? If you're a writer looking to enhance your storytelling skills, I've got the solution for you. Listen to this episode to steal shot styles from cinematographers to improve the imagery of your writing. Let's make your stories come to life!In this episode, you will learn how to:Master visual storytelling techniques to captivate your audience and bring your stories to life.Harness the power of cinematography in your writing to create vivid and immersive narratives that resonate with readers.Unlock the secrets of crafting impactful establishing shots to set the stage for compelling storytelling.Elevate your content creation skills to engage and enthrall your audience with every word.Seamlessly transition between scenes in your storytelling to keep readers hooked and eager for more. Hosted on Acast. See acast.com/privacy for more information.

"I'm a business owner, not an influencer. So I'm not trying to just have random stories out there for no reason. I need to market myself in a way that grows my business in a way that my business is what I want it to be."Do you wish you understood how to create simple content that actually SELLS? Then you need to listen to this social media storytelling creator. Mackenzie Heflin is a content creator specializing in building online communities through strategic storytelling. With a background in network marketing, she gained valuable experience in community development and the impact of authentic storytelling. Mackenzie's transition across different social media platforms, from Facebook to TikTok, exemplifies her versatility in effectively applying storytelling methods to written and video content. In this episode, you will learn how to:Understand how to create content like a business owner should, instead of an influencerUse psychological hacks in your stories to keep your followers engagedLearn how to actually sell to the community that you've cultivated Hosted on Acast. See acast.com/privacy for more information.

The hardest part of creating a powerful story is knowing what to keep and what to cut?If you lose your audience's attention for just a second, most likely they are gone. But you also have to fight against a daily decreasing budget, and creative teams disagreeing, and all the other things that a business owner has to deal with when it comes to marketing.So what if I told you that I have an easy little technique you can use that I stole from a Pixar storyboard artist? Would you listen?And guess what... you can just as easily apply it to your written stories as your visual ones!In this episode, you will learn how to:Determine the most important scene, shot, or sentence of your story.Understand how to choose secondary and tertiary information to complement the most important contentSequence your story in a way that maximizes contrast and conflict, and therefore maximizes engagement of your audience Hosted on Acast. See acast.com/privacy for more information.

"Your book is your movie. Your query is your movie trailer. Both of those things have to be super engrossing, hook you in, keep you moving, have a point, leave you somewhere. Beginning, middle, end."Do you want to know how to turn your big idea into a compelling book that sells and get signed by an agent? I've got the solution to help you achieve that. Let's dive into the process and make your writing dreams a reality. It's like having a friend guide you through the exciting world of book publishing and agent signing.Lucinda Halpern is a literary agent with over 15 years experience in book publishing, and the founder of Lucinda Literary, based in New York.In this episode, you will learn how to:Understand the benefits of traditional and self-publishing to make an informed decision about your book's future.Learn how to navigate the process of finding the right literary agent to represent your work effectively.Master the art of crafting a compelling query letter that captures the attention of literary agents and publishers.Explore strategies for building a strong author platform to effectively market your book and connect with readers.Discover techniques for writing memoirs with universal appeal that resonate with a wide audience. Hosted on Acast. See acast.com/privacy for more information.

What if I told you that turning case studies into compelling case stories could be the key to converting leads into enthusiastic clients? And what if I also shared a simple, four-step process to help you do just that? But here's the thing, it's not just about storytelling; it's about strategically guiding your audience through a journey that leaves them eager to take the next step with you. Join me as I reveal the secrets to transforming mundane case studies into captivating case stories that drive conversions. In this episode, you will learn how to:Master the art of transforming case studies into captivating case stories that drive engagement.Identify which case studies in your client base will produce the best results and understand how to target a specific marketing persona.Learn how to skillfully integrate data into your storytelling, transforming it into a persuasive force that resonates with your audience and drives action. Hosted on Acast. See acast.com/privacy for more information.

Have you been told to take big, overwhelming actions to make a difference, only to feel like nothing's really changing? If you're a filmmaker or content creator wanting to make an impact, you know how crucial those tiny actions by large groups are. Let's talk about how you can use those moments to not only tell inspiring stories but also drive real action. It's time to turn those tiny moments into big change.Zach Green is an environmental storyteller with a strong focus on rivers and their impact on the natural world. Through his work at Rivers Are Life, Zach seeks to raise awareness about the critical role of rivers in sustaining life on our planet. By crafting character-driven narratives, he aims to educate, inspire, and entertain audiences, shedding light on the work of individuals and organizations dedicated to the protection of our freshwater ecosystems. In this episode, you will learn how to:Master the art of impactful storytelling to create positive change.Unlock the potential of corporate sponsorship in funding creative projects to create impact.Discover how to use media to influence the powerful resource of community to support your purpose-driven mission. Hosted on Acast. See acast.com/privacy for more information.

Ever wonder how a laid-back, casual chat with a friend could skyrocket your storytelling game and transform your customer connections? Listen to this podcast to uncover the unexpected secret to possessing the power of a master storyteller and creating genuine connections with your audience.Neal Foard, a 30-yr advertising industry veteran, shares a touching journey of personal discovery and connection through the power of storytelling. His foray into TikTok was not a calculated business move, but a heartfelt endeavor to ensure his children knew their grandfather through captivating narratives. Neal's viral success on TikTok, with millions of views and subsequent shares, speaks volumes about the universal appeal of genuine, nostalgic stories. In this episode, you will learn how to:Unleash effective storytelling strategies to elevate your communication and influence.Conquer stage fright and deliver compelling presentations that leave a lasting impact.Forge deeper connections through storytelling and enrich your personal and professional relationships. Hosted on Acast. See acast.com/privacy for more information.

If you're feeling frustrated because your branding efforts aren't getting the results you want, and you're stuck in a cycle of imitating big brands without success, then you are not alone! And this episode is going to help you. Bill Harper, an experienced branding strategist, emphasizes the emotive aspect of marketing and the importance of prioritizing the audience. His valuable insights on understanding customer needs and delivering genuine value without self-promotion provide a unique perspective on strategic storytelling. As a prominent figure in the industry, his expertise in empowering brands to craft authentic and engaging narratives makes him an influential voice in the entrepreneurial and business sphere.In this episode, you will learn how to:Craft a powerful brand strategy to elevate your business.Develop compelling and unique value propositions for your products.Ignite emotional connections with your audience through strategic storytelling.Implement strategies for sustainable, long-term business growth. Hosted on Acast. See acast.com/privacy for more information.

Did you know that the key to creating a strong and authentic brand essence is like finding your soulmate? Yes, just like finding that perfect match, your brand essence is what will make your audience fall head over heels for your business. Let's dive in and uncover the magic behind building a brand that leaves a lasting impression. Get ready to unlock the power of your brand essence and create a loyal community that will sing your praises for the long-term.In this episode, you will learn how to:Uncover the secrets to creating a captivating personal brand essence.Demystify the difference between branding and marketing for your business's success.Define your brand's core values and watch your business thrive.Discover the power of emotional and functional benefits in building a lasting brand.Learn effective strategies for differentiating your brand in competitive markets. Hosted on Acast. See acast.com/privacy for more information.

Want to unlock the key to overcoming your internal creative resistance and achieving your desired success?Discover the surprising connection between the four characters that appear in every story and how to use them to navigate your own journey.Once you do, you'll operate and move forward with an enhanced self-awareness to overcome internal obstacles and achieve creative success.In this episode, you will learn how to:Discover the impact of character roles in narratives.Conquer internal resistance to unleash your creativity.Uncover the transformative power of storytelling in your life. Hosted on Acast. See acast.com/privacy for more information.

What if I told you there's a secret to captivating your audience and making your brand truly stand out? It's a game-changing strategy that will help you overcome the villain of boredom and enliven your communication. If you're curious to unlock this powerful tool and make your stories unforgettable, visit businessofstory.com/abt. With nearly 40 years of experience in advertising, branding, and marketing, Park Howell is a seasoned expert in the storytelling arena. As the founder of an ad agency for two decades, Park has mastered the art of intuitive storytelling, recognizing its pivotal role in audience connection. Park's practical insights into storytelling structures and his development of the ABT (And, But, Therefore) agile narrative framework provide valuable tools for business professionals and marketers aiming to elevate their communication strategies.In this episode, you will learn how to:Master the Evolution of Storytelling in Marketing to stay ahead of the game.Implement the ABT Framework for Effective Communication and see your message resonate.Achieve Differentiation through Clarity and Authenticity to stand out in a crowded market. Hosted on Acast. See acast.com/privacy for more information.

Are you ready to learn how a single opening line can captivate your audience and keep them engaged until the very end?You've been told to start your stories with an attention-grabbing hook time and time again, but that feels gimmicky and your audience is on to it. They don't buy it.I've got a solution to help you achieve heightened audience engagement through impactful storytelling techniques.This isn't your typical storytelling lesson; it's a game-changer.In this episode, you will learn how to:Craft opening lines that intrigue and draw your audience into your story from the very beginning.Learn how to create emotional connections with your audience through impactful storytelling techniques.Leverage pace, theme, and "open loops" to drive constant engagement within your audience by spiking their dopamine. Hosted on Acast. See acast.com/privacy for more information.