Podcasts about build massive audiences

Show NotesQuestion: As a health and wellness coach, how do you make your podcast profitable and popular in a few weeks?Or How do you make your blog, youtube channel, instagram account, big in a few weeks? Well, the answer is very simple: you don't. Because we see online content that goes viral or influencers with super large social media followings, we compare ourselves and our work with that. We feel an urge to go big with little effort, to become overnight hits. It's a normal thing to have this urge, I've been guilty of this myself. But this feeling is not grounded in reality given that, first, a lot of this content belongs to contexts apart from the health and wellness industry and, second, what we're seeing is merely the result of a process, not the time and effort that lead to it.To begin with, as a health and wellness coach you're aiming at a specific audience with a particular kind of content. This means, there's no cat videos or challenges where you eat spoonfuls of ground cinnamon. Even though this generates millions of views and shares, there's no benefit from it other than shallow entertainment. Same situation happens with influencers you might have as a reference, many of them belong to other contexts and have different purposes. And still for those who appeal to entertain a generic audience, you're just seeing the tip of the iceberg, not the hard work and all their years of creating content while still relatively in the shadows. You can read about comedians, sportspeople and businesspeople say: “it took me 10 years to become an overnight success”.In his book Content Inc, Joe Pulizzi explores the stories of content creators in different fields who generated large businesses from their content creation strategies. He talks about entrepreneurs in areas as diverse as backyard poultry, fiberglass pools, and photography. They all have in common the fact that they generated valuable content on a specific topic, for a specific audience, in a consistent manner for months or even years.In his case studies, Pulizzi identified that a content marketing strategy will take around 9 months to take shape, and an average of 15 to 17 months to yield results.Let me say that again:In his case studies, Joe Pulizzi identified that a content marketing strategy will take around 9 months to take shape, and an average of 15 to 17 months to monetize. This means that after a nine month period you will have gotten all the necessary feedback and done all the necessary adjustments to your content to have built the type audience that will potentially boost your business in terms of your reputation, online presence, authority and income.So, if you're in the first few months of creating content around your health and wellness practice, set yourself for the long game: Show up, even if it feels very few people can see you. Listen to your audience, do the adjustments along the way, be consistent and valuable. It takes entrepreneurs in this industry a long process to build up their audience, career and reputation while spreading a message and helping people along the way. We have as a very close example entrepreneur and content creator, Liz Moody.  We interviewed her in one of our episodes, and she told us it took her a long time to take off and become well-known with her content.So, to wrap up, I'll share this quote by Joe Pulizzi from his book Content Inc:Without a doubt, the biggest reason content marketing fails is because it stops. I've seen business after business start a blog or e-newsletter or white paper program or podcast series and stop after a few months. Content marketing is a war of attrition. It's a process. Success does not happen overnight. You must commit for the long haul if you want to be successful. View your content creation as a vehicle in constant motion, not as an end in itself. Reputation is not built overnight. If you're just getting started, keep it up!If you haven't started yet, the best moment to begin is right now. If you liked this episode take a screenshot and tag us on Instagram at @Audience.Coach. If you have questions or episode ideas reach out at audiencecoach.com/contact or david@audiencecoach.com. My name is David Perez and I will see you in the next episode. Links and resources:iAcquire — An Interview with Content Marketing Institute's Joe PulizziNeil Patel — When Can You Expect Your Content Marketing Efforts to Bear Fruit?Content Marketing Institute — 6 Steps to Content Marketing DominationContent Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses — Joe PulizziCounter Weight Creative — The 3 P's To Growing Your Podcast Audience…SlowlyThe Podcast Host — Growing Your Podcast Audience: How Long Does it Take? Related Episodes:6 Lessons on Building an Audience in the Health and Wellness Industry with Liz MoodyA 9 Step Roadmap to Create a Great Health and Wellness PodcastBuild An Audience First—Offer Your Products And Services Second

Every start-up and entrepreneur faces the challenge of reaching and attracting clients. However, content marketing comes in handy when surviving and thriving in the industry without pitching the goods. Hence, developing an online content platform that draws new clients is critical to business success. First, however, it is vital to understand how to position yourself as an informational leader in your niche and create well-liked content produced by traditional media companies. Today, our guest is someone who coined the term "content marketing" way back in 2001. It has since grown to become the fastest growing industry in the internet marketing industry. Joe Pulizzi, the author of 'Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses,' joins us today to share his wisdom on content creation and content marketing.Content Inc. has been a top direct marketing bestseller since September 2015. Through this book, Joe introduces a new business model that uncovers how entrepreneurs with limited resources can build a massive online audience as the engine that drives their entire businesses. In addition, this book suggests a systematic process any entrepreneur or small business owner can use to dominate the market without initially selling anything.Other than being an author, Joe is a successful entrepreneur, speaker, and podcast host. Over his career, Joe has spoken at over 400 sites in 16 countries to promote content marketing. From Fortune Magazine's Leadership Summit to SXSW to NAMM to Nestle to DuPont to SAP to HP and Dell, he has given keynote talks at various high-profile events and organizations.Starting the conversation, Joe states how his two children and his desire to help people motivate him right now in his life. Joe started his career in publishing, and then he found out something called content marketing. Although Joe shifted his writings to mysteries and thrillers later, he is back as a content creator, focusing on a whole new business. In his words, these days, he is going down the rabbit hole. In 2007, Joe left a six-figure job as an executive to start his own business. He has founded several companies, including the Content Marketing Institute (CMI). It is the top content marketing educational resource for enterprise brands, which Inc. magazine named the fastest growing business media company in 2014 and 2015. Moreover, Joe is the founder of The Tilt, an email newsletter. Through this, he aims to assist lonely content creators in turning their business into a content empire. The Content Council named Joe as the winner of the 2014 John Caldwell Lifetime Achievement Award. In addition, fortune Magazine named Joe's third book, Epic Content Marketing, one of the "Five Must Read Business Books of the Year" in 2013. Killing Marketing, his most recent book, was released in September of this year. ResourcesConnect with JoeLinkedIn: linkedin.com/in/joepulizzi/Twitter: twitter.com/JoePulizziInstagram: instagram.com/joepulizzi/Mentioned in the podcastContent Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses: goodreads.com/book/show/26222932-content-inc?from_search=true&from_srp=true&qid=0nro1aQ24E&rank=1MrBeast YouTube Channel: youtube.com/c/MrBeast6000

Every start-up and entrepreneur struggles to reach and attract customers. Content Inc. introduces a new business model that uncovers how entrepreneurs with limited resources can build a massive online audience as the engine that drives their entire businesses. The book reveals a systematic process any entrepreneur or small business owner can use to dominate the market without initially selling anything at all.Content marketing expert Joe Pulizzi shows you how to position yourself as an informational leader in your niche and develop content that is as beloved as that coming from any traditional media company.

Question: As a health and wellness coach, how do you make your podcast profitable and popular in a few weeks? Or  How do you make your blog, youtube channel, instagram account, big in a few weeks?   Well, the answer is very simple: you don't.   Because we see online content that goes viral or influencers with super large social media followings, we compare ourselves and our work with that. We feel an urge to go big with little effort, to become overnight hits. It's a normal thing to have this urge, I've been guilty of this myself. But this feeling is not grounded in reality given that, first, a lot of this content belongs to contexts apart from the health and wellness industry and, second, what we're seeing is merely the result of a process, not the time and effort that lead to it. To begin with, as a health and wellness coach you're aiming at a specific audience with a particular kind of content. This means, there's no cat videos or challenges where you eat spoonfuls of ground cinnamon. Even though this generates millions of views and shares, there's no benefit from it other than shallow entertainment. Same situation happens with influencers you might have as a reference, many of them belong to other contexts and have different purposes. And still for those who appeal to entertain a generic audience, you're just seeing the tip of the iceberg, not the hard work and all their years of creating content while still relatively in the shadows. You can read about comedians, sportspeople and businesspeople say: “it took me 10 years to become an overnight success”. In his book Content Inc, Joe Pulizzi explores the stories of content creators in different fields who generated large businesses from their content creation strategies. He talks about entrepreneurs in areas as diverse as backyard poultry, fiberglass pools, and photography. They all have in common the fact that they generated valuable content on a specific topic, for a specific audience, in a consistent manner for months or even years. In his case studies, Pulizzi identified that a content marketing strategy will take around 9 months to take shape, and an average of 15 to 17 months to yield results. Let me say that again: In his case studies, Joe Pulizzi identified that a content marketing strategy will take around 9 months to take shape, and an average of 15 to 17 months to monetize.   This means that after a nine month period you will have gotten all the necessary feedback and done all the necessary adjustments to your content to have built the type audience that will potentially boost your business in terms of your reputation, online presence, authority and income. So, if you're in the first few months of creating content around your health and wellness practice, set yourself for the long game: Show up, even if it feels very few people can see you. Listen to your audience, do the adjustments along the way, be consistent and valuable. It takes entrepreneurs in this industry a long process to build up their audience, career and reputation while spreading a message and helping people along the way.  We have as a very close example entrepreneur and content creator, Liz Moody.  We interviewed her in one of our episodes, and she told us it took her a long time to take off and become well-known with her content. So, to wrap up, I'll share this quote by Joe Pulizzi from his book Content Inc: Without a doubt, the biggest reason content marketing fails is because it stops. I've seen business after business start a blog or e-newsletter or white paper program or podcast series and stop after a few months. Content marketing is a war of attrition. It's a process. Success does not happen overnight. You must commit for the long haul if you want to be successful.   View your content creation as a vehicle in constant motion, not as an end in itself. Reputation is not built overnight. If you're just getting started, keep it up! If you haven't started yet, the best moment to begin is right now.   If you liked this episode take a screenshot and tag us on Instagram at @Audience.Coach. If you have questions or episode ideas reach out at audiencecoach.com/contact or david@audiencecoach.com.   My name is David Perez and I will see you in the next episode.   Links and resources: iAcquire — An Interview with Content Marketing Institute's Joe Pulizzi Neil Patel — When Can You Expect Your Content Marketing Efforts to Bear Fruit? Content Marketing Institute — 6 Steps to Content Marketing Domination Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses — Joe Pulizzi Counter Weight Creative — The 3 P's To Growing Your Podcast Audience…Slowly The Podcast Host — Growing Your Podcast Audience: How Long Does it Take?   Related Episodes: 6 Lessons on Building an Audience in the Health and Wellness Industry with Liz Moody A 9 Step Roadmap to Create a Great Health and Wellness Podcast Build An Audience First—Offer Your Products And Services Second

Episode 118: Best-selling author and Content Marketing Institute founder, Joe Pulizzi shares how important goal setting is to your personal life, business, spiritual, and charitable pursuits. Guest Biography Joe Pulizzi is the Amazon bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His latest book is The Will to Die, his debut novel. He has founded three companies, including the Content Marketing Institute (CMI), and has launched dozens of events, including Content Marketing World. In 2014, he received the "Lifetime Achievement Award" by the Content Council. His podcast series, This Old Marketing with CMI's Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 25 states. In this episode, you'll learn: Tips for goal setting -- how often you should review them, change them, and different categories. We'll talk about content marketing and the power of an email newsletter. Why periodically unplugging from devices is healthy and can help you see things in a different way. Show notes: http://www.inspiredmoney.fm/118 Find more from our guest: joepulizzi.com LinkedIn.com facebook Twitter instagram Mentioned in this episode: Content Marketing Institute Content Marketing World Conference and Expo The Orange Effect Foundation Think and Grow Rich: The Landmark Bestseller Now Revised and Updated for the 21st Century (Think and Grow Rich Series) by Napoleon Hill The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone I Just Ended a 12-month Sabbatical. This Is What I Learned. Joe's blog post Video: UBM Acquires Content Marketing Institute Video: CMWorld 2015: What is Content Marketing World? Joe's books: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi Get Content Get Customers: Turn Prospects into Buyers with Content Marketing by Joe Pulizzi Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand by Joe Pulizzi The Will to Die by Joe Pulizzi Runnymede Money Tip of the Week 8 ideas for picking a financial goal for 2020. Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter or Facebook. Join us at the Inspired Money Makers groups at facebook and LinkedIn To help out the show: Leave an honest review on Apple Podcasts. Your ratings and reviews really help, and I read each one. Email me your address, and I'll mail you an autographed copy of Kimo West and Ken Emerson's CD, Slackers in Paradise. Subscribe on Apple Podcasts. Special thanks to Jim Kimo West for the music.

Avsnitt 300 handlar om en tillbakablick, hur blev det så här? Vi pratar om våra favoritavsnitt genom åren och ger er sex boktips inför sommaren. Tack för att ni lyssnar på oss! Lyssnartips Magnus: Avsnitt 108 med Per Westberg Tomas: Avsnitt 70 med John Lee Dumas och Avsnitt 239 med Magnus Lidén Boktips Hjärnans emotionella liv : om hur unika mönster i hjärnan påverkar dina tankar, känslor och upplevelser - och om hur du kan förändra dem av Richard J Davidson, Sharon Begley Mun till mun - marknadsföring via referenser I Ivan R Misner, Gunnar Selheden   Getting to Closed - A Proven Programme to Accelerate the Sales Cycle and Increase Commissions av Stephan Schiffman The Art of Social Media - Power Tips for Power Users av Guy Kawasaki, Peg Fitzpatrick Nya affärer : värdebaserad försäljning 4.0 av Bengt Gejrot  Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses av Joe Pulizzi Kom på våra frukostseminarier i höst. Info och anmälan här.

In less than one hour, you could be on your way to podcasting success. Intrigued? Excited? Scared? All of the above? Do not panic, just keep reading. You are already on the right path. Every week, Leading Liberty reaches hundreds of listeners, spreading our love of free markets and free people nationwide. But that’s not all. We know you can too! Podcasting done right is a game changer, and creating your own show has never been easier. Whether you want to grow your business, advocate for your organization, or promote your personal brand, podcasting is one of the most cost-effective ways to take your ideas to the global stage. And we’re here to help you do just that. In just under 60 minutes, guest hosts Chris Spangle and Greg Lenz will teach you the ins and outs of podcasting. As hosts of We Are Libertarians, a show with 9,000 listeaners per episode and nearly $1,000 in Patreon donations per month, Chris and Greg offer expert insight for beginners and experienced podcasters alike. In just one episode, you’ll learn: How to set up your podcast. The most affordable resources for painless recording and producing. Tips and tricks that keep your audience coming back after every single episode. Best methods for creating quality content. Cheap & effective ways to advertise your show. Common mistakes beginners make and how to avoid making them. … But that’s not all! Listen to the rest, and you’ll be ready to start your own successful podcast. Now is your time to shine, so don’t wait another day. Let’s do this thing. Resources: Get the podcast player designed to grow your audience. Simple Podcast Press is easy, effective, and affordable. Visit their website today, and see how simple taking your show to the next level can be. Interested in hearing more from Chris and Greg? Download their podcast, We Are Libertarians here. Books We Recommend: Content, Inc: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses ~ Joe Pulizzi. Available on Amazon here. Platform: Get Noticed in a Busy World ~ Michael Hyatt. Available at Barnes & Noble here. What do you think about this week’s episode? Let us know what you learned in the Leading Liberty Mastermind Facebook group! Help other freedom fighters find the show by leaving Leading Liberty a quick review. OR get a shout out on the next show by pledging a dollar or two (or more!) per episode. 100% of the proceeds support the Leading Liberty production team. Be the first to hear Leading Liberty shows by liking and sharing our Facebook page. Thank you for making this show possible. We’ll see you next week!

In this episode, Jim and Tyson interview Kwame Christian; an attorney and an expert in negotiation and mediation. They will go over the importance of negotiating and mediating in law and in your business.   About Kwame: https://kchristianlaw.com/about/   Kwame is also a podcaster, and he hosts his own podcast; Negotiate Anything: Negotiation | Persuasion | Influence | Sales | Leadership; the top rank negotiation podcast in iTunes.   Hacking’s hack: A book. Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses Hardcover – September 8, 2015 by Joe Pulizzi  (Author)   Kwame’s tip: A challenge. Whenever you as an attorney want to say something through a statement that ends in a period, or an exclamation point, try to turn that into an open ended question and see if you can guide the other side to where you want to go.   Curiosity is one of the keys to persuasion. Developing that habit will help you become more persuasive.   A gift for our listeners from Kwame; The Ultimate Negotiation Guide. https://americannegotiationinstitute.com/guide/ Thank you Kwame!   Tyson’s tip:  To increase efficiency in your firm, sit down and map out your business from point A to point B. Be very detailed. It will help you identify those redundancies so you can remove them from your firm and make you more efficient.   BONUS Books: Never Split the Difference: Negotiating As If Your Life Depended On It Hardcover – May 17, 2016 by Chris Voss  (Author), Tahl Raz  (Author)   Influence: The Psychology of Persuasion Revised Edition by Robert B. Cialdini  (Author) Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment! You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com   Do you want to get on the show? Shoot us an email or message us!   The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Questions: Jim: If you had to point to an event or experience in your childhood or young adulthood that shaped who you are as a lawyer or signal the lawyer that you would become, what is it?   What is one thing you are doing that you should stop doing? If you were not practicing criminal or PI law, what practice area would you choose? In the last two weeks, what percentage of your time spent working was performed doing work than you and only you could do? A few months ago you said on the podcast that you would be starting your weekly email newsletter the following week. Have you done it? Tyson: How much would you sell your firm for? Why? Same as Jim If you could not practice law, what would you do? Why? Are you Successful? Why? What attorney inspires you the most?   Hacking’s hack: A book. Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses (Business Books) Hardcover – September 8, 2015 by Joe Pulizzi  (Author) https://www.amazon.com/Content-Inc-Entrepreneurs-Successful-Businesses/dp/125958965X   In Content Inc., one of today's most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it's about developing valuable content, building an audience around that content, and then creating a product for that audience.   Tyson’s tip:  A book. Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans Paperback – September 14, 2017 by Stephen Woessner  (Author) https://www.amazon.com/Profitable-Podcasting-Business-Expand-Platform/dp/0814438288   The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue--one with far less competition. Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment! You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com   Do you want to get on the show? Shoot us an email or message us!   The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In today's episode of The Art of Passive Income—Round Table edition, Scott is joined by: Nian Wang Aaron Williams Tate Litchfield Mike Zaino Erik Peterson Aaron Visocnik This Week's Topics—that leave the group divided between the good and the heartless: Loan Modifications—Under what circumstances do we modify loans and do multiple modifications ultimately lead to default? When a mailing generates multiple properties scattered across the country from one seller—The guys share what they do in this situation. The slow month of August—Do you just try to keep it stable or should you strive for growth? Listen in now as the mafia geeks have a showdown over good vs mean strategies!  TIPS OF THE WEEK Scott: Check out UseLoom.com—A communication tool that allows you to do screen sharing, recording and can hold/store videos for you. Also mentioned, Trint.com. Aaron A: Read the book The Way of the SEAL: Think Like an Elite Warrior to Lead and Succeed by Mark Divine. This book will help you get your mind right when trying to achieve something in the same way a navy seal would do to achieve things. Nian: Check out Nuclino.com—To organize information for VAs. Erik: Check out HipCamp.com—The Air BnB for campers and maybe an alternative for those properties you can't sell? Mike: Knowledge is learning something new every day, Wisdom is letting go of something every day—Letting go of something every day is relevant to those in this business when it comes to VA's and automation.  Tate: Check out Wonder-Bot.com—A Facebook plugin that helps you store information. Aaron V: Read the book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi. This book will tell you how to draw crowd to your buyer's list. Isn't it time to create passive income so you can work where you want, when you want and with whomever you want?

Today’s guest episode of USR features content marketing expert Joe Pulizzi!  Joe is the founder of The Content Marketing Institute, the leading organization in education and training for content marketing which also hosts the largest in person content marketing event in the world.     Joe is the winner of the 2014 Cauldwell Lifetime Achievement Award, and has just released his fourth book: Content Inc.  Recently his third book, Epic Content Marketing, was named one of the 5 must read business books of the year by Fortune Magazine.  If you ever see Joe in person he will almost definitely be wearing ORANGE.  However throughout this episode, you will learn he is so much more than just a man in color.   In Episode 123, you will learn… How delivering content to a specific niche of people can help increase your overall audience The three steps to create a content marketing/editorial mission statement you can feel proud of and actually stick to How to finally create ultimate freedom in your business   Ask yourself: who are you targeting?  Every time you create content, picture them in your mind because you are writing to them.  Then what are you going to deliver and what is the outcome for your audience?  Joe teaches how to put yourself in the position where after you publish content, there are people excitedly waiting to hear from you and buy your stuff.  With these tips he shares, you can ultimately take control over both the content you share and how you leverage your audience through a niche you are passionate about. Mentioned in this episode: -How to Cook That with Ann Reardon (example of content tilt) https://www.howtocookthat.net/public_html/   -The Orange Effect Foundation: http://www.theorangeeffect.org/   -Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses on Amazon: https://www.amazon.com/Content-Inc-Entrepreneurs-Successful-Businesses/dp/125958965X   Visit www.content/inc.com for a free chapter of the book!   www.Contentmarketingworld.com     Get insider tips and resources only available to my private email community by texting IGNITE to 44222 or visiting kellyroachcoaching.com and selecting any of the exciting resources or trainings available for immediate download.   Connect with Joe: www.joepulizzi.com www.facebook.com/joe.pulizzi www.twitter.com/joepulizzi   Connect with Kelly: www.kellyroachcoaching.com www.facebook.com/kellyroachinternational www.twitter.com/kellyroachint   A HUGE thank you for listening to Unstoppable Success Radio!   I would be so grateful if you left me a rating and review!     My mission and goal is to serve you, my listeners, so please submit your questions for an upcoming #ask Kelly episode by emailing coaching@kellyroachcoaching.com or @kellyroachint or calling 610 910 3600 to submit your questions!       Here's how I can help you achieve your goals:     -How to build, scale and automate growth in your business:kellyroachcoaching.com/yes     -Take your hobby, side hustle or new business quickly to the 100k mark: kellyroachcoaching.com/100k     -Turbo charge your productivity, break through overwhelm and the impact the profit in your business in 30 day or less kellyroachcoaching.com/higher-profits/     -Inquire about Private consulting and coaching by completing the application at: http://kellyroachcoaching.com/apply-now/     Get insider tips and resources only available to my private email community by texting IGNITE to 44222 or visiting kellyroachcoaching.com and selecting any of the exciting resources or trainings available for immediate download.     Have you gotten your copy of UNSTOPPABLE: 9 Principles for Unlimited Success in Business and in Life at Amazon here NOW!  

Content Inc. How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi The NEW Rulebook for Entrepreneurial Success What’s the surest way to startup failure? Follow old, outdated rules. In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s…

In today’s episode, Joe Pulizzi (author of the best-selling book, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses) and I discuss how patiently using content marketing correctly can excel your business. 

How should a creative professional go about building an audience for an online project or brand? What can we do to connect with likeminded people and potential partners? How can bring a killer app or perfect gift to a hungry audience?  Like many others on the Internet, I don't have all the answers, but I know a few experts. In this episode, we hear from Johanna (@GoodVibesJo) and Charles (@TheBrownVegan), the team behind Good Vibes Life, on the hard lessons learned in their first year of online brand-building. We also hear from Ben Kreuger (@BenWKreuger), of Cashflow Podcasting, on popular and proven tactics for audience growth. Finally, Kate Erickson (@KateLErickson) of Entrepreneur on Fire and Kate's Take shares the Top 7 Strategies: How to Grow a Podcast Audience.  When all's said and done, there are a few genuinely proven routes to take to building an audience, but each takes consistency, energy, and time. Lots of time. Learn what they are in today's conversation. Show Notes & Links Johanna is a holistic health coach, yoga instructor, and nurse Recipes are available  Long-term strategy pays, some food bloggers have been going for 7+ years @YogaGirl, a popular yogi who shares her personal life Johanna & Charles have taken different approaches with social media: free-form and very regimented "The point of social media is not just to gain followers." —Johanna Perez-Fox Tweet This "75% of the classroom has the same question, but no one is brave enough to ask." —Charles Penn Tweet This "The smallest thing you can do in the world is a single tap on a digital screen." —Prescott Perez-Fox Tweet This Maslow's Hierarchy Johanna observed a loss in engagement, even in a two-month period "In order to have an audience of any kind, there has to be a medium of communication." —Ben Krueger Tweet This Pareto Principle aka The 80/20 Rule Kate's recent blog post on growth Critical Mass: The point at which your project's marketing isn't reliant on you The Consistency Formula: Post Consistently + Audience Makes Listening a Habit = Podcast Growth Facebook or LinkedIn Groups are a good place to find like-minded people, but can be distaction-filled Derek Halpern's approach to the 80/20 rule: "Create content 20% of the time. Spend the other 80% of the time promoting what you created."  Gary Vaynerchuk says "you should never schedule a tweet."  Johanna Perez-Fox on Facebook  Johanna Perez-Fox on Instagram  Johanna Perez-Fox on SnapChat  Johanna Perez-Fox on Periscope  Charles Penn on Facebook  Charles Penn on Instagram  Charles Penn on SnapChat  Charles Penn on Periscope  Good Vibes Life on YouTube  Ben Kreuger on Twitter  Ben Kreuger (Authority Engine) on Facebook  Cashflow Podcasting on SoundCloud  Kate Erickson on Twitter  Kate Erickson on Instagram  Entrepreneur on Fire on Facebook  Entrepreneur on Fire on YouTube Tools Skype Hootsuite Meet Edgar Techniques Publish recipes or other content to build a following over years (decades) Speak about yourself from a place where you learned something Get involved with in-person events, even if you're building an online business Position yourself as a mutual learner with a community of likeminded people Leverage your time to the most effective tasks Batch your tasks to save time and energy Growth Strategy 1: Confirm Uniqueness (format, tone, content) Growth Strategy 2: Be Social (spread the word; no one else will) Growth Strategy 3: Be Consistent (always!) Growth Strategy 4: Create Community (make people feel welcome in comments) Growth Strategy 5: Do the Rounds (guest blogging and guest appearances) Growth Strategy 6: Always Listen (continuous improvement) Growth Strategy 7: Have a Strong Call-to-Action (send folks to the show notes or email) Go back to your archive and use previously-released content Choose 3-5 groups to participate in. There are too many to join to be productive. Habits Share your personal details as well as your professional happenings Observe and question the value of a "Like", make sure you're asking for valuable feedback Continually answer questions to the entire audience, rather than to individuals Work in 2-3 hour chunks, with breaks in between Find ways to publish your content in multiple formats and media Be careful about scheduled posts when a dramatic event occurs in the world Continually tweak and improve your projects; give 'em time. TRY AUDIBLE.COM FREE FOR 30-DAYS Visit BusyCreatorBook.com for your free trial Get Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi as a free audiobook GET THE EPISODE Download The Busy Creator Podcast, episode 71 (MP3, 1:02:46, 30.3 MB) Download The Busy Creator Podcast, episode 71 (OGG, 1:02:46, 31.4 MB) SUBSCRIBE TO GET NEW EPISODES   Subscribe to The Busy Creator Podcast on iTunes or on Android

"Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses" by Joe Pulizzi https://www.salesartillery.com/marketing-book-podcast/content-inc-joe-pulizzi