Podcast appearances and mentions of geoffrey colon

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Best podcasts about geoffrey colon

Latest podcast episodes about geoffrey colon

Digital Marketing Master
"The Evolution of Influence" with Geoffrey Colon of Dell Technologies

Digital Marketing Master

Play Episode Listen Later Apr 3, 2024 32:05


Join host Abby Martinez in an enlightening conversation with senior director of digital marketing for Dell Technologies, Geoffrey Colon, on the Digital Marketing Master Archive Edition. Together the two explore the core principles of marketing, the power of influence, and the importance of authenticity in connecting with audiences. Discover valuable lessons on navigating setbacks, embracing challenges, and achieving success in the dynamic world of digital marketing.

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
Media Marketing Innovation: Where Creative Meets Revenue with Geoffrey Colon

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Play Episode Listen Later Mar 20, 2024 40:03


Join Dots Oyebolu as he speaks with Geoffrey Colon, Senior Director of Digital Marketing at Dell Technologies and Founder and Creative Director of Creative Studies. Geoffrey shares his insights on the evolution of marketing media and the fusion of creativity with revenue generation in the modern marketing landscape.Key Takeaways: (02:00) The importance of finding joy in the marketing aspects you're genuinely interested in to deepen expertise.(07:05) Global brand identity remains consistent, but regional marketing managers should adapt the messaging to fit local market nuances and cultural contexts.(10:18) The shift toward sustainable marketing from disruptive marketing tactics.(15:15) The significance of owned media properties in controlling narrative and user experience.(19:19) Utilizing generative AI for creative processes, enhancing efficiency from ideation to execution.(24:46) The potential of organic media and leveraging creator talent for innovative marketing solutions.(30:04) Personalized marketing through conversational and contextual engagement.Resources mentioned:Geoffrey Colon -https://www.linkedin.com/in/geoffreycolon/Dell Technologies -https://www.linkedin.com/company/delltechnologies/Creative Studies -https://www.linkedin.com/company/creative-studies/Insightful Links:https://www.ibm.com/watson-advertising/thought-leadership/what-is-dynamic-creative-optimization https://www.linkedin.com/pulse/future-social-media-marketing-innovation-authenticity/ https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-innovation/ Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

The Frictionless Experience
Design & Data: The Unexpected Power Couple with Geoff Colon from Dell

The Frictionless Experience

Play Episode Listen Later Feb 5, 2024 55:54


“Design is not just what it looks like and feels like. Design is how it works.”— Steve JobsIn this episode, Geoffrey Colon, Senior Director of Digital Marketing at Dell, joins us in The Frictionless Experience studio.With over 15 years of experience thriving at the intersection of marketing, tech, and pop culture, Geoff is the definition of a Disruptive Marketer and Data Punk. He successfully pushes the boundaries of data-driven design to create inspiring and frictionless user experiences.Geoff shares how companies can harness the dynamic duo of analytics and creativity to go above and beyond customer expectations, strip away friction, and achieve radical results. Join us as we discuss: Where companies are falling flat when it comes to designing user experiences.Going outside of your comfort zone to experiment with unconventional ideas.Understanding the unique needs of your customers and how they buy.Optimizing versus reimaging user-centric digital experiences.Humanizing customer experiences to build trust and loyalty.

Leveraging Thought Leadership with Peter Winick
The Art of Thought Leadership | Geoffrey Colon | 389

Leveraging Thought Leadership with Peter Winick

Play Episode Listen Later Apr 24, 2022 39:21


Advertising and innovation are perhaps the two most important components of a company, and both are changing faster than ever before. So, how can advertisers better understand and harness the influence of social media content creators? Our guest on this episode is Geoffrey Colon, Head of Brand Studio at Microsoft Advertising and the author of Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal. Geoffrey is well qualified to discuss how individual creators and organizations are being challenged to think about accountability, and how their message and actions affect their reputation. We start off the conversation by discussing how every action taken by your company and its employees is a marketing action, even if you don't intend it to be. Geoffrey explains why companies need to consider how they are seen - from interactions with customer service, to social media, to advertising campaigns and thought leadership. Are you presenting a clear and consistent message? Content creators on TikTok and Instagram are capable of massive reach and influence. With that in mind, what can be learned from their methods? Geoffrey talks to us about the changing world of public relations, and how companies can team up with like-minded influencers to create unique campaigns that are mutually beneficial. We round out the conversation by discussing how thought leadership can help build a brand's reputation. Geoffrey goes on to explain how this can only be done when an organization's thought leadership matches the actions being taken by the company. Trust is immediately lost when the audience sees a company speak about something they clearly don't understand, or worse, when the organization's actions are contrary to their thought leadership message. If you want a better picture of how to bet on the future of your company's public relations and reputation you'll want to listen to this episode! Three Key Takeaways: Thought Leadership should stay true to the actions of the company. Don't tell others about customer service practices if your company is known for having bad customer service. Brands can reach new audiences by teaming up with content creators to spread the thought leadership message of their company. It is important for thought leaders to understand not only the financial standing of the company they are working for but the ethical standing as well.

The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Prof

Geoffrey Colon is a compelling voice in marketing at the intersection of marketing, tech, media, and popular culture. He has been quoted in dozens of media outlets and has appeared on numerous television programs to share his expertise. Geoffrey works as the Head of Brand Studio for Microsoft Advertising. He is a published author and was the creator, producer, and host of the DISRUPTIVE FM podcast. Geoffrey was also the creator and co-executive producer of the web video series The Download for two seasons.

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The Digital Foundry | Podcast
Microsoft - Geoffrey Colon | The Digital Foundry

The Digital Foundry | Podcast

Play Episode Listen Later Dec 10, 2021 28:55


Most marketers are still using outdated targeting methods that don't work as well anymore because cookies are being phased out, user habits and behaviors have changed, and people have become savvier to targeted ads. We need to start exploring new strategies for targeting our audience if we want to stay ahead of the curve in today's world. This episode discusses how Microsoft has been adjusting to shifts in user behavior, adapting to the accelerated changes in the digital space, and how you can prepare for oncoming changes in the digital marketing landscape. The Digital Foundry podcast is hosted by Jared Chandler, co-owner of the digital marketing agency The Digital Foundry. In this episode, he interviews Geoffrey Colon, Head of Brand Studio at Microsoft Advertising. The duo discusses what has changed since cookies are being phased out and how targeting has shifted as a result of the changes in the last few years. They talk about Microsoft's exploration into mixed reality, adapting to user behaviors, as well as strategy around scaling word-of-mouth for businesses - a long-used but sometimes overlooked tactic that is reemerging in digital marketing campaigns. You won't want to miss this insightful interview with Geoffrey Colon! • Learn how the market is changing, and what this means for your business • Gain actionable strategies that will help you reach more customers • Learn about Microsoft's plans in the digital space • Get insights from a top digital marketing professional • Learn the latest trends in digital marketing • Grow your business with cutting-edge strategies Subscribe to this podcast on your favorite platform today by clicking on the link below: https://tdfoundry.io/podcasts/

The Digital Foundry | Podcast
Microsoft - Geoffrey Colon | The Digital Foundry

The Digital Foundry | Podcast

Play Episode Listen Later Dec 10, 2021 28:55


Most marketers are still using outdated targeting methods that don't work as well anymore because cookies are being phased out, user habits and behaviors have changed, and people have become savvier to targeted ads. We need to start exploring new strategies for targeting our audience if we want to stay ahead of the curve in today's world. This episode discusses how Microsoft has been adjusting to shifts in user behavior, adapting to the accelerated changes in the digital space, and how you can prepare for oncoming changes in the digital marketing landscape. The Digital Foundry podcast is hosted by Jared Chandler, co-owner of the digital marketing agency The Digital Foundry. In this episode, he interviews Geoffrey Colon, Head of Brand Studio at Microsoft Advertising. The duo discusses what has changed since cookies are being phased out and how targeting has shifted as a result of the changes in the last few years. They talk about Microsoft's exploration into mixed reality, adapting to user behaviors, as well as strategy around scaling word-of-mouth for businesses - a long-used but sometimes overlooked tactic that is reemerging in digital marketing campaigns. You won't want to miss this insightful interview with Geoffrey Colon! • Learn how the market is changing, and what this means for your business • Gain actionable strategies that will help you reach more customers • Learn about Microsoft's plans in the digital space • Get insights from a top digital marketing professional • Learn the latest trends in digital marketing • Grow your business with cutting-edge strategies Subscribe to this podcast on your favorite platform today by clicking on the link below: https://tdfoundry.io/podcasts/

StoryShout: Destigmatizing Failure
We All Suck at Failure: Getting Meta With Geoffrey Colon

StoryShout: Destigmatizing Failure

Play Episode Listen Later Oct 20, 2021 38:06


This week gets meta as Geoffrey Colon of Microsoft and Kelsey Jones discuss failure as a whole in our society. Why is failure frowned upon when it has lead to the world's greatest innovations? We also discussed why the nerds you laughed at in school built the technology you rely on and where our society is going next in terms of innovation and failure. Geoffrey is on Twitter if you want to talk more.To learn more about StoryShout podcast advertising opportunities and guest openings, visit us at StoryShout.coAnd don't forget to leave us a review and subscribe on Apple Podcasts, Spotify, and wherever else you listen to podcasts. You can also connect with @StoryShout on Twitter, LinkedIn, Facebook, and Instagram. Kelsey is @wonderwall7 on Twitter.Support the show

Business Psychology Unplugged
Leading Creative People, with Geoffrey Colon (Microsoft, Head of Brand Studio)

Business Psychology Unplugged

Play Episode Listen Later Aug 5, 2021 52:03


Geoff is a creative person at the highest level at Microsoft.In this episode, Geoff discusses the way creative people work and the mindset leaders need to have to help motivate them in the post-pandemic world.The advice Geoff provides us and the questions he asks are excellent and meaningful for any leader who wants to generate more creativity from their team.

head microsoft geoff creative people brand studio geoffrey colon
Marketing, Mindfulness and Martinis
The Consumer Trends To Look For in 2021 with Geoffrey Colon: Episode #23

Marketing, Mindfulness and Martinis

Play Episode Listen Later Mar 12, 2021 53:00


This week Joanne sits down with Geoffrey Colon, Head of the Brand Studio at Microsoft Advertising to talk about the 2021 Consumer Trends Report Microsoft published in partnership with Suzy. If that sounds a bit too dry for you, it’s not! Joanne and Geoff wander a bit and manage to fit in the future of […] The post The Consumer Trends To Look For in 2021 with Geoffrey Colon: Episode #23 appeared first on joanne tombrakos.

Disruptive FM
DFM Special Episode: CES 2021

Disruptive FM

Play Episode Listen Later Jan 14, 2021 20:12


A special episode of Disruptive FM from the Consumer Electronics Showcase aka CES 2021 from cyberspace!We talk innovation and re-imagination with our three guests: Joe Moglia, Patty Watson and Jay Bowden with guest Geoffrey Colon, Head of Brand Studio at Microsoft Advertising.Sponsored by Branding Strategy Insider and Creative Studies. Check out brandingstrategyinsider.com and creativestudies.store#DFM #CES2021

Marketing Jam
Geoffrey Colon (Microsoft)

Marketing Jam

Play Episode Listen Later Jul 20, 2020 34:04


On this episode of Marketing Jam, Darian Kovacs talks to Geoffrey Colon, Head of Brand Studio at Microsoft Advertising. Geoffrey chats with us about Microsofts portfolio of products and services and the importance of marketing with purpose. Thanks so much to our sponsor, Canada Post! For ideas to add value to your marketing efforts, head to canadapost.ca/INCITEpodcast You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Follow Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing LinkedIn - linkedin.com/company/jelly-marketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Follow Darian Kovacs: Website - jellymarketing.com/darian LinkedIn - linkedin.com/in/dariankovacs Facebook - facebook.com/dariankovacspage Instagram - instagram.com/dariankovacs Twitter - twitter.com/dariankovacs Follow Geoffrey Colon: Website - geoffreycolon.net YouTube - youtube.com/channel Twitter - twitter.com/djgeoffe Instagram - instagram.com/djgeoffe LinkedIn - linkedin.com/in/geoffreycolon Facebook - facebook.com/djgeoffe

Disoft Academy Podcast
Innova Libros #4 - Marketing Disrruptivo by Geoffrey Colon | Disoft Academy

Disoft Academy Podcast

Play Episode Listen Later Jul 4, 2020 12:10


En este programa descubrirás las pepitas de oro de los mejores libros de Emprendimiento, Innovación y desarrollo personal. Los libros que todo innovador debe leer. más información en www.disoftacademy.com/validation

Disruptive FM
Dfm 67: We Interrupt This Livestream | The All-Delivery Economy | No Filter ft. Sarah Frier

Disruptive FM

Play Episode Listen Later May 2, 2020 21:04


Disruptive FM is brought to you by Microsoft Advertising. Intelligent connections.On episode 67 we're joined by Sarah Frier, technology reporter at Bloomberg and author of the book No Filter: The Inside Story of Instagram.Plus trending topics: We Interrupt this Livestream and The All-Delivery Economy.And another segment of Insights with Microsoft.Plus Music from Afrodub.From the audio show that examines the culture of business. Hosted by Geoffrey Colon, Head of Brand Studio at Microsoft Advertising.#DisruptiveFM #dfm

Disruptive FM
Dfm 67: We Interrupt This Livestream | The All-Delivery Economy | No Filter ft. Sarah Frier

Disruptive FM

Play Episode Listen Later May 2, 2020 21:04


Disruptive FM is brought to you by Microsoft Advertising. Intelligent connections.On episode 67 we're joined by Sarah Frier, technology reporter at Bloomberg and author of the book No Filter: The Inside Story of Instagram.Plus trending topics: We Interrupt this Livestream and The All-Delivery Economy.And another segment of Insights with Microsoft.Plus Music from Afrodub.From the audio show that examines the culture of business. Hosted by Geoffrey Colon, Head of Brand Studio at Microsoft Advertising.#DisruptiveFM #dfm

The Strategy Inside Everything
Geoffrey Colon Wonders What's Next

The Strategy Inside Everything

Play Episode Listen Later Apr 20, 2020 36:25


I've been trying to think about anything except our current situation. It's just terrible and not many bright spots, especially as any attempt at dialogue goes immediately to the political, which I abhor. I've been fortunate to be spending time with my immediate family and we have been (mostly) getting along. We've been talking about things we can't wait to get back to, or things we miss from our paused lives. I have been surprised how little my children complain about the isolation measures and how few things I've realized I truly miss or long for from the outside world. Surely, I can't be the only one who has identified a few brands I've already realized I can leave behind. In avoiding "the new normal" I've started wondering what might come of all of this. I spoke to Head of Brand Studio at Microsoft Advertising, Geoffrey Colon about what he thinks the next normal might look like, and the trends driving that. He's looking at the data to see how people are adapting so far. Want the transcript? You can find it here: http://adampierno.com/geoffrey-colon-wonders-whats-next/Dig this episode? Share it. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

head surely wonders microsoft advertising brand studio geoffrey colon
The Hard Corps Marketing Show
The Disruptive Marketer's Keys to Differentiation - Geoffrey Colon - Hard Corps Marketing Show #118

The Hard Corps Marketing Show

Play Episode Listen Later Jan 13, 2020 73:23


In today's digital world, the latest news, reviews, and competitive insights, are at the buyer's finger tips instantly. If your business does not stand out from your competitors, how are you going to grab the buyer's attention? The Author of Disruptive Marketing, Podcast Host of Disruptive FM, and the Head of Brand Studio, Microsoft Advertising, Geoffrey Colon, challenges marketers to stand out among their competitors to create unique experiences for their buyers.  This episode covers branding, redesigning processes, encouragement for reinvention, and discusses trends on podcasts, buying experiences, and career advice, that every marketer can use. Check it out!   Takeaways: What kind of in-person experience can you provide to your customers in conjunction with the digital marketing that you are doing?  As businesses move into the digital space, they are all starting to look the same. How can your business differentiate itself from the rest? Brands are now more important than ever. A brand is what your company stands for and what your buyers can connect with. It is important to make sure that your brand stands out from your competitors.  As businesses reinvent themselves, they need to factor in that mistakes will be made. Human error is inevitable. To stay competitive, companies need to reinvent themselves to evolve with changes in the market and with the trends of their buyer behaviors. Have the curiosity to go and experience an interesting trend or process, rather than doubting it right away. For example, look at podcasts, short-form video, and Netflix, these are trends that took off that people in the past may have ignored because they said, "That will not take off." Career advice from Geoffrey Colon - Don't sweat the small stuff and find people to work with that have had experiences with failure and have learned from their past.   Links: LinkedIn: https://www.linkedin.com/in/geoffreycolon/ Twitter: https://twitter.com/djgeoffe  Website: http://geoffreycolon.net/ Disruptive FM Podcast: https://podcasts.apple.com/us/podcast/disruptive-fm/id1071481811 Disruptive Marketing Book: https://www.amazon.com/Disruptive-Marketing-Hackers-Thinkers-Navigating/dp/0814437397/ref=sr_1_1?keywords=disruptive+marketing&qid=1566567067&s=gateway&sr=8-1   Busted Myths: In marketing, trends and processes die out. - This is NOT the case, nothing really dies in marketing. Things just reconfigure and evolve or hybrid processes are created.  Traditional marketing does not work anymore, only digital matters. - Businesses need to do a blend of traditional and digital marketing. The traditional physical touches with buyers still work when properly placed. Businesses need to understand their buyers and know when traditional marketing is needed and when digital marketing is needed.

Disruptive FM
Dfm SPECIAL EPISODE: 2020 Vision – Trends to Define the Next Decade

Disruptive FM

Play Episode Listen Later Dec 20, 2019 22:12


This special episode is brought to you by Microsoft Advertising. Intelligent connections. Find out more on how to build your brand at MicrosoftAdvertising.AI.In this special episode, Geoffrey Colon and Aya Kikimova of the Microsoft Advertising Brand Studio sit down in the Microsoft offices in New York City to geek out over a few trends from their upcoming report "2020 Vision" available for download January 13, 2020 at MicrosoftAdvertising.AI. Some of the name of the five trends identified? Private Social Trust, Blocked You, Mashups and Mutations, The Victory of Defaults, Zebras Eat Unicorns.Rate, review and subscribe to this show on Apple Podcasts, Google Podcasts, Spotify, Spreaker, Stitcher, SoundCloud, iHeartRadio, YouTube, Deezer and Pandora!Follow us on the socials @DisruptiveFM on Twitter and Instagram.Disruptive FM is produced by Feelr Media in Los Angeles and hosted by Geoffrey Colon, Head of Brand Studio at Microsoft Advertising.#DisruptiveFM #dfm

Disruptive FM
Dfm SPECIAL EPISODE: 2020 Vision – Trends to Define the Next Decade

Disruptive FM

Play Episode Listen Later Dec 20, 2019 22:12


This special episode is brought to you by Microsoft Advertising. Intelligent connections. Find out more on how to build your brand at MicrosoftAdvertising.AI.In this special episode, Geoffrey Colon and Aya Kikimova of the Microsoft Advertising Brand Studio sit down in the Microsoft offices in New York City to geek out over a few trends from their upcoming report "2020 Vision" available for download January 13, 2020 at MicrosoftAdvertising.AI. Some of the name of the five trends identified? Private Social Trust, Blocked You, Mashups and Mutations, The Victory of Defaults, Zebras Eat Unicorns.Rate, review and subscribe to this show on Apple Podcasts, Google Podcasts, Spotify, Spreaker, Stitcher, SoundCloud, iHeartRadio, YouTube, Deezer and Pandora!Follow us on the socials @DisruptiveFM on Twitter and Instagram.Disruptive FM is produced by Feelr Media in Los Angeles and hosted by Geoffrey Colon, Head of Brand Studio at Microsoft Advertising.#DisruptiveFM #dfm

Disruptive FM
Dfm 58: Solutionism | The Nike of Audio | Marketing Credentials ft. Melissa Llarena

Disruptive FM

Play Episode Listen Later Dec 2, 2019 16:48


Disruptive FM is sponsored by Microsoft Advertising, Branding Strategy Insider and iOgrapher. Check out more at microsoftadvertising.ai, brandingstrategyinsider.com and iographer.comOn the latest episode at the intersection of marketing, tech, media and pop culture we dissect three trending topics: Solutionism: why does big tech only think big tech can solve problems? The Nike of Audio: will Spotify crush all audio competition by being more scaled than any other platform? And Marketing Essentials. If you're a marketer, what should you be looking out for as we approach 2020?Plus music from Kings of Tomorrow with Random Soul and Zakmina.Follow us on Twitter and Instagram @DisruptiveFMHosted by Geoffrey Colon, Head of Brand Studio for Microsoft Advertising.#DisruptiveFM #dfm

Disruptive FM
Dfm 58: Solutionism | The Nike of Audio | Marketing Credentials ft. Melissa Llarena

Disruptive FM

Play Episode Listen Later Dec 2, 2019 16:48


Disruptive FM is sponsored by Microsoft Advertising, Branding Strategy Insider and iOgrapher. Check out more at microsoftadvertising.ai, brandingstrategyinsider.com and iographer.comOn the latest episode at the intersection of marketing, tech, media and pop culture we dissect three trending topics: Solutionism: why does big tech only think big tech can solve problems? The Nike of Audio: will Spotify crush all audio competition by being more scaled than any other platform? And Marketing Essentials. If you're a marketer, what should you be looking out for as we approach 2020?Plus music from Kings of Tomorrow with Random Soul and Zakmina.Follow us on Twitter and Instagram @DisruptiveFMHosted by Geoffrey Colon, Head of Brand Studio for Microsoft Advertising.#DisruptiveFM #dfm

Disruptive FM
Dfm 52: VMA's (Very Much Antiquated) | Brand Motion Pictures | Foresight Factory ft. Meabh Quoirin

Disruptive FM

Play Episode Listen Later Sep 4, 2019 18:37


On episode 52 of the podcast dissecting the "culture of business" we talk about the VMAs. Is the formula just over and is time for a major rebrand? Brand Motion Pictures. Brands are not buying the myth that audiences only like short content. And we sit down and speak with trend hunter Meabh Quoirin of Foresight Factory to talk the business of trends research.Plus new music from HouseKeepKing and Arduini & Pagany ft. Chanelle.On the business management podcast at the intersection of marketing, tech, media and popular culture.Hosted by Geoffrey Colon, Head of Brand Studio at Microsoft Advertising.#DisruptiveFM #dfm

Disruptive FM
Dfm 52: VMA's (Very Much Antiquated) | Brand Motion Pictures | Foresight Factory ft. Meabh Quoirin

Disruptive FM

Play Episode Listen Later Sep 4, 2019 18:37


On episode 52 of the podcast dissecting the "culture of business" we talk about the VMAs. Is the formula just over and is time for a major rebrand? Brand Motion Pictures. Brands are not buying the myth that audiences only like short content. And we sit down and speak with trend hunter Meabh Quoirin of Foresight Factory to talk the business of trends research.Plus new music from HouseKeepKing and Arduini & Pagany ft. Chanelle.On the business management podcast at the intersection of marketing, tech, media and popular culture.Hosted by Geoffrey Colon, Head of Brand Studio at Microsoft Advertising.#DisruptiveFM #dfm

Disruptive FM
Dfm 48: F You, Pay Me! | Get It Done | Come Fly With Me ft. Mitch Duckler

Disruptive FM

Play Episode Listen Later Jul 15, 2019 16:03


On episode 48 we ask if airlines are all the same and if brand differentiation could help in a world where price seems to have transformed the industry into a bottom dweller. We sit down with Mitch Duckler of FullSurge in Chicago to gain insight.The United States Women's Soccer Team is fighting for equal pay which is going to go way beyond the World Cup. Are we in an era of Equal Rights Amendment 2.0?And innovation. Can we find it faster if we stop trying to be so perfect?Plus music from Bonobo and LowSteppa vs Hatiras & Slarta John.Hosted by Geoffrey Colon, Head of Brand Studio at Microsoft Advertising.#DisruptiveFM #dfm #msftads

Disruptive FM
Dfm 48: F You, Pay Me! | Get It Done | Come Fly With Me ft. Mitch Duckler

Disruptive FM

Play Episode Listen Later Jul 15, 2019 16:03


On episode 48 we ask if airlines are all the same and if brand differentiation could help in a world where price seems to have transformed the industry into a bottom dweller. We sit down with Mitch Duckler of FullSurge in Chicago to gain insight.The United States Women's Soccer Team is fighting for equal pay which is going to go way beyond the World Cup. Are we in an era of Equal Rights Amendment 2.0?And innovation. Can we find it faster if we stop trying to be so perfect?Plus music from Bonobo and LowSteppa vs Hatiras & Slarta John.Hosted by Geoffrey Colon, Head of Brand Studio at Microsoft Advertising.#DisruptiveFM #dfm #msftads

TINY GIANT JAMS
TGJ#15: Gentleman Geoffrey (with Geoffrey Colon)

TINY GIANT JAMS

Play Episode Listen Later Mar 26, 2019 36:46


Holy motherboard! This is a humdinger of a TGJ episode. Kerry and Norts reach all the way over to Puget Sound to hear from Microsoft disruptor-in-chief Geoffrey Colon. As Head of Microsoft Advertising Brand Studio, Geoffrey works at the intersection of innovation, marketing, tech, design, media, human behaviour, popular culture and trends. (Heck, that's a pretty big intersection.) He is brilliant, so listen well and you will learn. Thank you, GC. Some handy links. Geoffrey the website. His acclaimed podcast. Trends studio on YouTube - discover what's a-comin'

Disruptive FM
Dfm 36: Meaning Over Money | Population Underload | Kids These Days ft. Malcolm Harris

Disruptive FM

Play Episode Listen Later Mar 7, 2019 17:30


On the latest episode 36 with Geoffrey Colon we look at more people seeking Meaning Over Money. Why is this happening? Also is every story about the world being overpopulated not based on real data? This is what we look at when we say Population Underload. And we speak with author of the book Kids These Days. Learn from Malcolm Harris why capitalism is the root of some of society's biggest issues when it comes to, yup, Millennials.Plus new music from Llorca "Wonderwhy." Check out the track on Spotify:https://spoti.fi/2UoYyZ4Disruptive FM is sponsored by Microsoft Advertising / iOgrapher / Branding Strategy Insider#DisruptiveFM #dfm

Disruptive FM
Dfm 36: Meaning Over Money | Population Underload | Kids These Days ft. Malcolm Harris

Disruptive FM

Play Episode Listen Later Mar 7, 2019 17:30


On the latest episode 36 with Geoffrey Colon we look at more people seeking Meaning Over Money. Why is this happening? Also is every story about the world being overpopulated not based on real data? This is what we look at when we say Population Underload. And we speak with author of the book Kids These Days. Learn from Malcolm Harris why capitalism is the root of some of society's biggest issues when it comes to, yup, Millennials.Plus new music from Llorca "Wonderwhy." Check out the track on Spotify:https://spoti.fi/2UoYyZ4Disruptive FM is sponsored by Microsoft Advertising / iOgrapher / Branding Strategy Insider#DisruptiveFM #dfm

Disruptive FM
Dfm 26: Kill The Retweet | Bull Economy | Cash Only

Disruptive FM

Play Episode Listen Later Nov 12, 2018 17:07


On episode 26 we speak with Taylor Lorenz, tech and culture writer at The Atlantic about the need for Twitter to possibly remove some of its oldest features to fit the post-truth times. Also why is the Bull Economy, aka, BS economy so popular with talking heads who don't really know anything? And finally, with digital systems being constantly hacked, is old fashioned cash and a physical safe with physical documents the privilege of the future? Also new music from Rhye and another from Jazzman Wax and Iban Montoro.Disruptive FM, the culture of business hosted by Microsoft's Geoffrey Colon.#DisruptiveFM #dfm

Disruptive FM
Dfm Mixtape Vol. 001: BK Block Party Summer 2018

Disruptive FM

Play Episode Listen Later Aug 14, 2018 54:06


Dfm Mixtape Volume 1. Summer 2018. Inspired by Brooklyn Sunday Summer Afternoons. Curated and Mixed by Geoffrey Colon, Host of Disruptive FM: The Culture of Business weekly audio guide at the intersection of tech, media, marketing and popular culture.Follow, rate, subscribe, listen and review us on Apple Podcasts, Google Podcasts, iHeart Radio, YouTube and Spotify! Check us out on socials @DisruptiveFM #DisruptiveFM #DfmTracklist: (For Promotional Use Only)1. DJ Cam Quartet - New York New York2. Suff Daddy - Chinatown Chill3. Anderson.Paak - Room In Here (DJ Jazzy Jeff Remix)4. Damu the Fudgemunk - Tea Thyme5. Pete Rock - The Boss6. Jazz Spastiks - Move7. Dela - We Will All B Free8. El Michels Affair - C.R.E.A.M.9. My Neighbour Is - Rockin' Smokin'10. Singularis - Amsterdamn11. Eddie Shinn - Dead Night12. QSTN - Osanha13. Will Sessions - It Ain't Hard to Tell14. Potatohead People - Mellowtune15. DJ Day - Sunday16. Erykah Badu - Window Seat

Disruptive FM
Dfm Mixtape Vol. 001: BK Block Party Summer 2018

Disruptive FM

Play Episode Listen Later Aug 14, 2018 54:06


Dfm Mixtape Volume 1. Summer 2018. Inspired by Brooklyn Sunday Summer Afternoons. Curated and Mixed by Geoffrey Colon, Host of Disruptive FM: The Culture of Business weekly audio guide at the intersection of tech, media, marketing and popular culture.Follow, rate, subscribe, listen and review us on Apple Podcasts, Google Podcasts, iHeart Radio, YouTube and Spotify! Check us out on socials @DisruptiveFM #DisruptiveFM #DfmTracklist: (For Promotional Use Only)1. DJ Cam Quartet - New York New York2. Suff Daddy - Chinatown Chill3. Anderson.Paak - Room In Here (DJ Jazzy Jeff Remix)4. Damu the Fudgemunk - Tea Thyme5. Pete Rock - The Boss6. Jazz Spastiks - Move7. Dela - We Will All B Free8. El Michels Affair - C.R.E.A.M.9. My Neighbour Is - Rockin' Smokin'10. Singularis - Amsterdamn11. Eddie Shinn - Dead Night12. QSTN - Osanha13. Will Sessions - It Ain't Hard to Tell14. Potatohead People - Mellowtune15. DJ Day - Sunday16. Erykah Badu - Window Seat

Integrate & Ignite Podcast
Episode 195: The New World of Disruptive Marketing with Geoffrey Colon of Microsoft

Integrate & Ignite Podcast

Play Episode Listen Later Aug 7, 2018 40:24


“Be a glass box, not a black box.”   Geoffrey Colon, senior marketing communications designer at Microsoft, works at the intersection of tech, design, media, human behavior, popular culture, trends, and product innovation. He defines himself as a dreamer + doer + thinker. He is the author of the 2016 book DISRUPTIVE MARKETING: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating the New Normal. At Microsoft, Geoffrey explores and executes creative data-driven communication and design solutions in the emerging world of media. He is the producer of the weekly marketing podcast for eccentric minds, DISRUPTIVE FM, and has been featured on Cheddar TV, Success magazine, The Huffington Post, The Wall Street Journal, “Marketplace” on NPR, Entrepreneur, Search Engine Journal, Fast Company, Adweek, and Business Insider. Listen And Learn: Being “flawsome” should be a goal. Why businesses that are trying to provide solutions with quick and easy answers are missing the point. Going beyond the utilitarian to the emotional. The intersection between marketing and product development. Why we need marketers that understand and celebrate fringe ideas and things that are weird. TO LEARN MORE ABOUT MICROSOFT, CLICK HERE. TO FIND GEOFFREY COLON ON LINKEDIN, CLICK HERE. It’s not about WHAT you do, it’s about WHY you do it. Call Avocet Communications TODAY at 303-678-7102 and we can help you define YOUR why!

Disruptive FM
DFM Daily 3.24.18

Disruptive FM

Play Episode Listen Later Mar 25, 2018 4:25


DFM Daily is your briefing for the top stories in marketing and advertising.Enable the skill on your Amazon Echo at amzn.to/2FBIdJQDFM Daily is produced by Feelr Media in Los Angeles. Hosted by Geoffrey Colon, communications designer at Microsoft and author of the book Disruptive Marketing.http://disruptivefm.netFollow us on Twitter @DisruptiveFM

Disruptive FM
DFM Daily 3.24.18

Disruptive FM

Play Episode Listen Later Mar 24, 2018 4:25


DFM Daily is your briefing for the top stories in marketing and advertising.Enable the skill on your Amazon Echo at amzn.to/2FBIdJQDFM Daily is produced by Feelr Media in Los Angeles. Hosted by Geoffrey Colon, communications designer at Microsoft and author of the book Disruptive Marketing.http://disruptivefm.netFollow us on Twitter @DisruptiveFM

Disruptive FM
DFM Daily 3.12.18

Disruptive FM

Play Episode Listen Later Mar 13, 2018 4:25


DFM Daily is your briefing for the top stories in marketing and advertising.Enable the skill on your Amazon Echo at amzn.to/2FBIdJQDFM Daily is produced by Feelr Media in Los Angeles. Hosted by Geoffrey Colon.disruptivefm.netFollow us on Twitter @DisruptiveFM#DisruptiveFM #DFMDaily

Disruptive FM
DFM Daily 3.12.18

Disruptive FM

Play Episode Listen Later Mar 13, 2018 4:25


DFM Daily is your briefing for the top stories in marketing and advertising.Enable the skill on your Amazon Echo at amzn.to/2FBIdJQDFM Daily is produced by Feelr Media in Los Angeles. Hosted by Geoffrey Colon.disruptivefm.netFollow us on Twitter @DisruptiveFM#DisruptiveFM #DFMDaily

Disruptive FM
DFM Daily 3.8.18

Disruptive FM

Play Episode Listen Later Mar 10, 2018 3:35


DFM Daily is your briefing for the top stories in marketing and advertising.Enable the skill on your Amazon Echo at amzn.to/2FBIdJQDFM Daily is produced by Feelr Media in Los Angeles. Hosted by Geoffrey Colon.disruptivefm.netFollow us on Twitter @DisruptiveFM#DisruptiveFM #DFMDaily

Disruptive FM
DFM Daily 3.8.18

Disruptive FM

Play Episode Listen Later Mar 10, 2018 3:35


DFM Daily is your briefing for the top stories in marketing and advertising.Enable the skill on your Amazon Echo at amzn.to/2FBIdJQDFM Daily is produced by Feelr Media in Los Angeles. Hosted by Geoffrey Colon.disruptivefm.netFollow us on Twitter @DisruptiveFM#DisruptiveFM #DFMDaily

Disruptive FM
DFM Daily 3.7.18

Disruptive FM

Play Episode Listen Later Mar 8, 2018 3:42


DFM Daily is your briefing for the top stories in marketing and advertising.Enable the skill on your Amazon Echo at amzn.to/2FBIdJQDFM Daily is produced by Feelr Media in Los Angeles. Hosted by Geoffrey Colon.disruptivefm.netFollow us on Twitter @DisruptiveFM#DisruptiveFM #DFMDaily

Disruptive FM
DFM Daily 3.7.18

Disruptive FM

Play Episode Listen Later Mar 8, 2018 3:42


DFM Daily is your briefing for the top stories in marketing and advertising.Enable the skill on your Amazon Echo at amzn.to/2FBIdJQDFM Daily is produced by Feelr Media in Los Angeles. Hosted by Geoffrey Colon.disruptivefm.netFollow us on Twitter @DisruptiveFM#DisruptiveFM #DFMDaily

Disruptive FM
DFM Daily 3.6.18

Disruptive FM

Play Episode Listen Later Mar 7, 2018 4:55


DFM Daily is your briefing for the top stories in marketing and advertising.Enable the skill on your Amazon Echo at http://amzn.to/2FBIdJQDFM Daily is produced by Feelr Media in Los Angeles. Hosted by Geoffrey Colon.http://disruptivefm.net#DisruptiveFM #DFMDaily

Disruptive FM
DFM Daily 3.6.18

Disruptive FM

Play Episode Listen Later Mar 7, 2018 4:55


DFM Daily is your briefing for the top stories in marketing and advertising.Enable the skill on your Amazon Echo at http://amzn.to/2FBIdJQDFM Daily is produced by Feelr Media in Los Angeles. Hosted by Geoffrey Colon.http://disruptivefm.net#DisruptiveFM #DFMDaily

Disruptive FM
DFM Daily 3.5.18

Disruptive FM

Play Episode Listen Later Mar 5, 2018 4:56


DFM Daily is your briefing for the top stories in marketing and advertising.Enable the skill on your Amazon Echo at http://amzn.to/2FBIdJQDFM Daily is produced by Feelr Media in Los Angeles. Hosted by Geoffrey Colon.http://disruptivefm.net#DisruptiveFM #DFMDaily

Disruptive FM
DFM Daily 3.5.18

Disruptive FM

Play Episode Listen Later Mar 5, 2018 4:56


DFM Daily is your briefing for the top stories in marketing and advertising.Enable the skill on your Amazon Echo at http://amzn.to/2FBIdJQDFM Daily is produced by Feelr Media in Los Angeles. Hosted by Geoffrey Colon.http://disruptivefm.net#DisruptiveFM #DFMDaily

Disruptive FM
DFM Daily 3.4.18

Disruptive FM

Play Episode Listen Later Mar 4, 2018 3:26


DFM Daily is your briefing for the top stories in marketing and advertising.Enable the skill on your Amazon Echo at amzn.to/2FBIdJQDFM Daily is produced by Feelr Media in Los Angeles. Hosted by Geoffrey Colon.http://disruptivefm.net#DisruptiveFM #DFMDaily

Disruptive FM
DFM Daily 3.3.18

Disruptive FM

Play Episode Listen Later Mar 4, 2018 4:00


DFM Daily is your briefing for the top stories in marketing and advertising.Enable the skill on your Amazon Echo at amzn.to/2FBIdJQDFM Daily is produced by Feelr Media in Los Angeles. Hosted by Geoffrey Colon.http://disruptivefm.net#DisruptiveFM #DFMDaily

Disruptive FM
DFM Daily 3.3.18

Disruptive FM

Play Episode Listen Later Mar 4, 2018 4:00


DFM Daily is your briefing for the top stories in marketing and advertising.Enable the skill on your Amazon Echo at amzn.to/2FBIdJQDFM Daily is produced by Feelr Media in Los Angeles. Hosted by Geoffrey Colon.http://disruptivefm.net#DisruptiveFM #DFMDaily

The Real Deal with Jason Silverman - Business & Life Hacks
Disruptive Marketing with Geoffrey Colon

The Real Deal with Jason Silverman - Business & Life Hacks

Play Episode Listen Later Nov 11, 2017 33:29


The Real Deal with Jason Silverman featuring Geoffrey Colon: Disruptive Marketing Welcome to this edition of THE REAL DEAL with Jason Silverman! Jason Silverman got a chance to catch up with author, Geoffrey Colon, for a fun and truly eye opening conversation on the world of disruptive marketing. If you're looking to take your business (and… The post Disruptive Marketing with Geoffrey Colon appeared first on Jason M. Silverman.

real deal disruptive marketing geoffrey colon jason silverman
The Real Deal with Jason Silverman - Business & Life Hacks
Disruptive Marketing with Geoffrey Colon

The Real Deal with Jason Silverman - Business & Life Hacks

Play Episode Listen Later Nov 11, 2017 33:29


The Real Deal with Jason Silverman featuring Geoffrey Colon: Disruptive Marketing Welcome to this edition of THE REAL DEAL with Jason Silverman! Jason Silverman got a chance to catch up with author, Geoffrey Colon, for a fun and truly eye opening conversation on the world of disruptive marketing. If you're looking to take your business (and… The post Disruptive Marketing with Geoffrey Colon appeared first on Jason M. Silverman.

real deal disruptive marketing geoffrey colon jason silverman
The Business Elevation Show with Chris Cooper - Be More. Achieve More

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and centre of most marketing plans. But what if that's not enough? What if most people ignore company messages? Geoffrey Colon is a compelling voice at the intersection of marketing, tech, and popular culture. DJ, data punk, podcaster and author, Geoffrey is a Communications Designer at Microsoft in Redmond, WA. Colon has spent 20 years in various marketing ca-pacities working for and with several of the most influential brands including Red Bull, Spotify, Netflix, American Express, The Economist, Coca-Cola, IBM, WWE and Food Network. Join us for this week's show as Geoff propels you out of your comfort zone and into the disruptive mindset you need for future success!