Podcast appearances and mentions of justin lofranco

Recently in the Hopper email from CrossFit, there was an article titled, The Judge's job. It read in part, "while judges are there to facilitate and create a fair competition, they ultimately share these responsibilities with the athlete. As stated in CrossFit Rulebook section 1.19, athletes are responsible for counting and completing all required reps."Morning Chalk Up's Lauren Kalil sits down with Dex Hopkins and Justin LoFranco to discuss whether athletes should be accountable for counting their own reps, the athlete/referee responsibilities in other sports, and who ultimately should be in charge for reps at each stage of the game. Learn more at http://ucan.co/chalkup and save 20% on your first order with code CHALKUPShow Breakdown:1:00 - Dex can't fitness and count3:00 - Should it be different at the Games9:20 - Is counting part of the "fitness" test12:30 - What does this say about rules14:40 - Which side makes it more professional18:40 - The bottom line

Within the last few years, we've seen more apparel brands jumping into the CrossFit Space. But with more players in the ecosystem, which brand sits on the throne? Morning Chalk Up's Lauren Kalil sits down with Justin LoFranco and Matt O'Keefe, the chief executive officer of HWPO, to discuss the major brands in CrossFit and who ultimately is the top dog in the space.Whoop Discount Link: https://join.whoop.com/MorningChalkUpShow Breakdown:1:10 - Growth of brands in CrossFit2:30 - Trends4:30 - Shift with new title sponsor6:00 - NOBULL and Reebok10:26 - TYR sponsoring WZA13:40 - R.A.D. entering the chat15:50 - Another brand in the mix?20:00 - The bottom line

After confirming that athletes have yet to receive their prize money from two off-season competitions, CanWest and the European Championship, more athletes have come forward stating they too had not been paid from their respective Semifinals.Morning Chalk Up's Lauren Kalil sits down with Justin LoFranco and Emily Beers to break down what's actually happening when it comes to athletes not receiving their payouts and whether those prize purses should be reliant on ticket sales.Whoop Discount Link: https://join.whoop.com/MorningChalkUpRelated Articles:https://morningchalkup.com/2022/10/03/canwest-games-athletes-continue-to-await-prize-purse-payouts-twelve-weeks-out/Show Breakdown:1:15 - Why are their delays with CanWest2:00 - Is this the same situation with Euro Championship3:25 - Does history show a trend5:10 - Mood from athletes and event organizers6:45 - Semifinals also not paying10:00 - Can we refer to the rulebook11:15 - Should competitions rely on ticket sales for prize money14:30 - How to increase ticket sales16:45 - The bottom line

CrossFit's Global President, Jason Dunlop, is out after a little over a year, adding to a flurry of moves at the top for the embattled company's leadership core. Morning Chalk Up's Lauren Kalil sits down with Justin LoFranco to discuss the timing of this announcement, what it means for the leadership at CrossFit and what we hope to see moving forward.Show Breakdown:0:50 - where did this news come from1:56 - strategy behind making this public now2:54 - impact of stability of CrossFit6:19 - are these just growing pains9:12 - trading in CrossFit for Orangetheory11:00 - the bottom lineRelated Articles:https://morningchalkup.com/2022/08/26/breaking-jason-dunlop-resigns-from-crossfit-to-take-lead-role-with-orangetheory-fitness/

5:00 Preparing fro Denali while running a company, conversation to climb in 6 months 10:00 Moving back to CA after a career in politics in Washington, Horseback riding lessons 15:00 Not interested in climbing Everest, here's why 17:52 What mountaineering means to me 18:50 Why people climb mountains, fear factor, "risk worth what I'm looking for?" 22:00 8,000m Peaks 24:00 CrossFit and Mountaineering, why people reach for bigger summits, purpose of CrossFit 25:30 The general ethos of climbing 27:00 "I'm prepared to climb any mountain because of CrossFit, my fitness training for Denali 36:00 "I was completely prepared" 39:45 Logistics and planning, whittled life down to Denali and Work 45:00 Recent climb on Mt. Rainier, Making decisions when it's life or death 48:00 dealing with disappointment 50:16 "fear - by product of doing anything new" 53:10 overcoming fear to be able to take on challenges 54:00 "Riding the line between fear and chaos" 57:00 What happens when you're afraid 59:00 Going "back to school" and being a student 1:02:00 What being Fit For Adventure means Please visit morningchalkup.com for information, news, and articles about what's happening across the globe in the CrossFit space and find Justin at @chalkupjlo for cool pictures of mountains . . . See you on the Summit

Reebok's Bonus Program at the Games is back, giving athletes more earning opportunities for winning events while wearing a select lineup of Reebok footwear. Morning Chalk Up's Lauren Kalil sits down with Justin LoFranco and Brent Fikowski Competing athletes must register and sign a participation agreement before an event takes place.To register for the program:https://www.reebok.com/us/signup/2a92b317-25f1-44bb-b4d1-0dc71ee2cf65Show Breakdown:0:50 - Huge earning potential for athletes1:32 - Athletes from last year trying to get their hands on the shoes before events2:45 - Adding professionalism to the sport5:08 - How this can help offset travel expenses8:24 - Will more brands come to the table10:45 - What it was like behind the scenes for athletes12:10 - The bottom lineRelated Articles:https://morningchalkup.com/2022/06/28/reeboks-bonus-program-back-for-2022-nobull-crossfit-games/

Atleast 13 athletes have tested positive for banned substances this season as more individual and team competitors pop hot. Morning Chalk Up's Lauren Kalil sits down with Brian Friend and Justin LoFranco to bring us up to speed on everything that's happening with drug testing at Semifinals.New customers save 20% at Vouri with link:http://vuori.com/mcupod Related Articles:https://morningchalkup.com/2022/07/10/crossfit-commit-okavango-draws-legitimacy-of-drug-testing-protocols-into-question-on-the-back-of-failed-drug-test-at-fict/https://morningchalkup.com/2022/07/11/breaking-phil-toon-announces-granite-games-drug-test-failure/

With many changes in leadership over the past two years and still no CEO in place, we're raising the question of whether CrossFit HQ has a long-term vision and if so, what that might be. Morning Chalk Up's Lauren Kalil sits down with Justin LoFranco as he sets the scene of CrossFit's history of communicating its goals and where they currently stand based on what we currently know.Whoop Discount Code: https://bit.ly/3JULfIFAlready a WHOOP user? Open your mobile app and click on community and enter “COMM-MCHALK” to join our team.Show Breakdown:1:20 - Is HQ waiting for an official CEO to deploy their vision publicly3:18 - History of sharing CrossFit's vision9:30 - Some indicators of what their vision could be10:45 - Should there be a separate vision for sport and methodology16:33 - The bottom line

CrossFit HQ has dropped a major piece of information about the 2022 NOBULL CrossFit Games through a permit application teasing an off-site event with a route going through the city of Madison. Morning Chalk Up's Lauren Kalil sits down with Justin LoFranco to discuss some first takes on potential workouts based on the permit and their history pertaining to the Games.Whoop Discount Code: https://bit.ly/3JULfIFAlready a WHOOP user? Open your mobile app and click on community and enter “COMM-MCHALK” to join our team.Show Breakdown: 0:46 - What division could this event be for1:33 - The application hasn't been approved yet3:00 - What type of event could this be based on the route and distance4:30 - How does the off-site event occurring on Friday play a role in programming5:45 - The permit includes equipment at the site7:00 - A closer look at one of the maps9:00 - Justin dumpster diving9:30 - Could a water event be included11:30 - Is there a timeline of when this could get approved13:30 - The bottom lineRelated Article:https://morningchalkup.com/2022/06/23/permit-drops-serious-hint-about-offsite-madison-event-at-2022-nobull-crossfit-games/

Justin discusses what allowed Morning Chalk Up to become the go-to source for athletes, coaches and community members seeking CrossFit information, news and media.Listen with Show Notes: https://zoarfitness.com/podcast/060/Watch on YouTube: https://youtu.be/SUU4ywnqCUIHire a Coach: https://www.zoarfitness.com/coach/Get Pro [Upgrade Your Fitness Knowledge]: https://zoarfitness.com/pro/The Protocol [Weekly Programming]: https://zoarfitness.com/theprotocol/Movement Breakdowns: https://www.zoarfitness.com/movements/Gymnastics Density University: https://www.zoarfitness.com/product/gymnastics-density-university/Gymnastics Density for the Big Five: https://www.zoarfitness.com/product/gymnastics-density-for-crossfit/Bulletproof Body: Accessory Work for Functional Fitness: https://www.zoarfitness.com/product/bulletproof-body/Cyclical Supremacy: https://www.zoarfitness.com/product/cyclical-supremacy/Your First Muscle-Up: https://www.zoarfitness.com/product/your-first-muscle-up-program/Follow ZOAR Fitness on Instagram: https://www.instagram.com/zoarfitness/Support the show

Morning Chalk Up (@morningchalkup) is a daily newsletter for CrossFitters, founded in 2016 by Justin LoFranco. What started as an emailed aggregate of information has turned into a full sports journalism company that covers athletes, events, sponsors, and the full scope of the CrossFit Games season via articles, interviews, social media content and more. I recently became a writer with Morning Chalk Up, and thought it seemed both timely and fun to sit down with Justin to share the mission and background of the company. In this episode: How the inception of Morning Chalk Up was inspired by Justin's political experience in Washington D.C.Tips for building a business with the intention of growing, scaling and selling itHow as a "news" organization, Morning Chalk Up aims to stay unbiased Using principles to guide your decisions (in life and business)The importance of establishing personal and professional core valuesand more!Resources mentioned:Sign-up for Morning Chalk Up (free daily newsletter)Morning Chalk Up websiteMorning Chalk Up on YouTubePrinciples by Ray Dalio on AmazonSupport the show! Order Thorne supplements here: www.thorne.com/u/HeyPreslie. And, I would love to hear what you think of this episode — let me know on Instagram @heypreslie.Please leave a rating/review in your podcast app or send this episode to a friend so we can positively impact more people. :) Thank you, and be well! CrossFit is a registered trademark of CrossFit, LLC.

Tia-Clair Toomey is arguably the most dominant athlete to ever enter the sport of CrossFit and with no plans of slowing down. This season, it's incredibly possible that we will see Toomey awarded her 6th title as Fittest Woman on Earth. But are there athletes in the field that can potentially take the title?Morning Chalk Up's Lauren Kalil sits down with CEO Justin LoFranco and Armen Hammer to talk about how dominant Toomey is, and what we need to see from the rest of the Games field to potentially shift up the podium.Whoop Discount Code: https://bit.ly/3JULfIFAlready a WHOOP user? Open your mobile app and click on community and enter “COMM-MCHALK” to join our team.Video Breakdown:1:06 - What does Toomey's Semifinal dominance say about her fitness2:54 - Looking at the competition level against Toomey4:03 - How a new Games programmer could play a part in podium results5:42 - Is there something that could be programmed that Toomey can't do?8:45 - Other athletes that could potentially take on Toomey10:30 - Looking at the numbers13:10 - Justin's hope for someone else to stand on top of the podium14:00 - The bottom lineRelated Articles:https://morningchalkup.com/2022/05/22/tia-clair-toomey-jay-crouch-and-urban-energy-punch-tickets-to-games-with-torian-pro-titles/https://morningchalkup.com/2022/05/22/tia-clair-toomey-mayhem-freedom-and-crossfit-reykjavik-run-tables-at-semifinals/

In a press conference on Thursday, May 5 -- CrossFit's general manager of Sport Justin Bergh announced the CrossFit Games will extend their partnership with Madison, Wisconsin another year through 2023. Morning Chalk Up's Lauren Kalil sits down with Justin LoFranco to discuss what this means for the future of the Games, some changes the season could see in 2023 and 2024 and even speculate on some possible locations the Games could be stationed in the future.Video Breakdown:1:09 - Why staying in Madison is not surprising2:00 - What about the other cities CrossFit was considering?3:05 - Another change to the season format come 20234:45 - 2024 CrossFit Games could go international7:30 - Justin wanting to see the Games move to Las Vegas10:15 - Cities that potentially submitted bids to host the Games11:45 - Adding excitement to the sport if HQ released cities that bid to host15:20 - The bottom lineRelated Articles:https://morningchalkup.com/2022/05/05/crossfit-games-to-remain-in-madison-through-2023/

The Morning Chalk Up published an article on January 19th detailing alleged negligence on the part of former CrossFit Games director Dave Castro. That same night, we went live and detailed the inaccurate journalism done by the author Emily Beers and Justin Lofranco of Morning Chalk Up (even though it was claimed they waited so long to publish the article so they could gather the facts... oops!). Almost two months later, Morning Chalk Up has retracted the article and subsequent podcast.Partners:https://paperstreetcoffeeco.com/ - THE COFFEE I DRINK!https://www.barbelljobs.com/ - WORLD'S #1 JOB BOARD FOR THE CROSSFIT COMMUNITYhttps://www.zoeharcombe.com/register/... - 50% off first year with code "sevan22"https://thesevanpodcast.com/https://sogosnacks.com/ - SAVE15 coupon code  - the snacks my kids eat - tell them Sevan sent you!

As a sport still in its infancy, and one born from the back yards & boxes of the community that love it, mainstream media and the role it plays in making & breaking news is still evolving. In fact many perhaps view it with some hesitance or even distaste. However, with one brand dominating the functional fitness space, perhaps the need for an alternate view points is needed to bring opinion & a platform for discussion & display of topics important to the community. Joining around the plate stack for this topic is Justin LoFranco, CEO & Founder of the Morning Chalk-up! He shines a light on the role of media & journalism & society at large and how those in the helping grow the sport can be as green as the sport itself! Follow our social media or support the podcast on Patreon. Follow Plate Stack Chat: https://www.instagram.com/plate.stack.chat/ Follow Jason: https://www.instagram.com/jason_cfbpodcast/ Follow Sam: https://www.instagram.com/larocheoriginal/ Follow Tom: https://www.instagram.com/chalkingfitness/ https://www.patreon.com/Platestackchat

We sit down to chat with Justin LoFranco who is the creator of one of the biggest CrossFit news sources out there, The Morning Chalk Up. Train with Us - Rep with Us https://movefastliftheavy.com/

Today, Coach Rachel and Coach Tom pull out the key extracts from Justin LoFranco's appearance on The Limitless Athlete Podcast. Most of our time is spent on how to break through our barriers and find new levels of performance in doing so.

Today on the Limitless Athlete Podcast, you'll be listening to a conversation between founder of the Morning Chalk Up, Justin LoFranco AKA J-Lo, and myself.   The biggest lesson I think the average person can learn from this is how Justin goes out of his way to expose himself to challenge, rather than insulating himself from difficulty.   One certainty of life is that you are going to encounter challenge and strife. Your path through life will be littered with trials and obstacles. That's one of the guarantees of life, along with tax and death.   This is especially evident in training, but also in our relationships, our careers, and every other area of life.   Look around you, and you'll notice that difficulty is everywhere. You'll also notice how some people thrive under it, and others crumble. What's more, it's relative: what challenges you and I will be at two different levels.   What prepares us for hardship is hardship itself. When you do difficult things, you get better at doing difficult things. What was once beyond you, is now within your capabilities.   This is not because these tasks become any easier, it's because you prove to yourself that you are ever more capable.   You and I should not be waiting for challenge to explode into our lives from the unknown, but should be biting off as much as we can chew at any given opportunity.   The path to growth, and to a better life, runs through hardship, not around it.   Alongside hardship, Justin and I also discuss   How you become identified with being a CrossFitter Delaying gratification for the bigger reward in the long run Summiting the US' highest mountain Dealing with fear And the benefits of solitude  

Justin LoFranco is the founder and CEO of Morning Chalk Up, the # 1 media/news source for the CrossFit community. In this episode Justin talks about working in the sink or swim environment of politics in Washington DC and how he literally started doing CrossFit in the office basement.After spending many years in DC, he gave up his career and eventually started The Morning Chalk Up, the go to source for all things CrossFit. His story is inspiring as he explains what it was like to start from scratch with no connections, additional funding or a large team to support him.Contact info for Justin:Instagram - @morningchalkup and @chalkupjloYouTube - Morning Chalk UpWebsite - morningchalkup.comMission Driven Made info:High Performance Coaching - Click here to schedule a free consultAsk Me Anything (have your question get answered on a future podcast episode)missiondrivenmade.com/contact/Website - https://missiondrivenmade.comMDM Apparel - https://missiondrivenmade.com/store/Instagram - @missiondrivenmadeYouTube - Mission Driven MadeFacebook - @missiondrivenmadeLinkedin - Jacob StraubSupport the show (https://buymeacoffee.com/JacobStraub)

This week on Friday Reporter, Lisa visits with Justin LoFranco, a former Hill communicator turned premium content-creator and founder of The Morning Chalk-Up.  Justin took his experience leveraging digital messages for the highest elected officials in Congress and turned it into a wildly-successful news platform covering a multinational fitness revolution.  Just on the eve of the CrossFit Games -- the Super Bowl of CrossFit athletes -- Justin visits with Lisa about the impact 2020 had on the industry and a variety of other topics.  If you're a communicator looking to build a media brand -- don't miss this one!

Justin Lofranco returns! Justin joined us in 2018 on GGW Episode 271 when we recorded at Camp Timeout. Justin Lofranco started The Morning ChalkUp, the daily Crossfit news website. We discuss the 2021 Crossfit Games... The post 80: Crossfit News appeared first on This is Joy & Claire.

We talk about all that is going on with our kids, Emma Cary is still strong, The Buttery Bros celebrate 100, Justin LoFranco is climbing Denali, Scott and Cat and Maybe Amy are traveling to the different Semi-finals. We play the would you rather game the Mat and Sammy played. We answer our silly questions and Cat has a mid-life crisis can you see the sign?

Listen to Obstacle Racing Media Podcast This show is sponsored by – Inside Tracker. Change is an inside job! Save 30% now by clicking here. Intro  Music – Paul B. Outro Music – Brian Revels ORM YouTube Channel  Support Us On Patreon

Welcome to the Type1lifting podcast. In this episode I talk to the CEO of Morning Chalk Up Justin LoFranco In this episode we talk about * How she got started in CrossFit * How He went from politics to doing Morning Chalk Up * Why he thinks of the new format to get to the games * What he thinks about NoBull being the sponsor of the CrossFit games * What are the next steps for him with Morning Chalk Up You can I’lle always check out Type1lifting by going to www.type1lifting.com Instagram @type1lifting Twitter @type1lifting Facebook Type1lifting Tik Tok @Type1lifting Thank you for listening and enjoy the show.

Justin LoFranco is the man behind Morning Chalk Up, the news source for CrossFitters around the world.

Justin Lofranco from The Morning Chalk Up joins to make it clear why CrossFit's most potential filled days are ahead. We also get the Lo' down on the past, present and future of The Morning Chalk-Up media machine.

Justin LoFranco is the founder and CEO of Morning Chalk Up, a daily newsletter and media company dedicated to all things CrossFit. He joins the BarBend Podcast to talk about his roots on Capitol Hill and schisms within the CrossFit community. He also shares reactions from his friends and family when he decided to leave behind a promising career in politics to focus on such a niche sport.

Good news for the CrossFit Games as the state of California looks to potentially begin lifting restrictions on pro sporting events.

Cat, Amy and Scott have a blast getting to know Justin LoFranco. Justin fills us in on his time in Washington and Wisconsin with Scott Walker living in the politics scene, we talk about his "Sabatical" in Italy feeding pigs and chickens. Finally, we talk about starting the Morning Chalk Up and bringing his experiences from the political world into the CrossFit world and evolving with the sport to the point when the Morning Chalk Up started it was simply a newsletter and became a very large multi-media company.

No, the rumors of CrossFit being bought by Uber aren’t true, but the rumor of Forbes talking about it isn’t as outlandish as it sounds. Actually, it is...

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Two-Brain Radio: The Morning Chalk Up With Justin LoFrancoIn this episode of Two-Brain Radio, Sean speaks with the founder of The Morning Chalk Up, Justin LoFranco.Justin started the daily newsletter in 2016, and over the last four years it has become part of every CrossFitter’s morning ritual—the newsletter now boasts 85 thousand subscribers worldwide. Sean and Justin talk about how his life working in the government helped prepare him for his current endeavor, how he was able to build the Morning Chalk Up into its current state and what the future of the site looks like as we get deeper into the 2020 CrossFit Games season.Links: Morning Chalk Up"Founder, Farmer, Tinker, Thief""Two-Brain Business""Two-Brain Business 2.0""Help First"Free ToolsTimeline:1:13 – Introduction to Justin LoFranco.3:58 – Before the Morning Chalk-Up: A career in politics.6:06 – Why Justin left politics.7:51 – Finding, forgetting and rediscovering CrossFit.6:55 – Training in the basement of the U.S. House of Representatives.10:13 – How a daily political newsletter inspired the Morning Chalk Up.12:40 – Launching the Morning Chalk Up with no money or staff.15:57 – Determining the newsletter’s direction and audience.20:29 – Hitting “go” and building a subscriber base.22:59 – How Facebook advertising helped get subscribers.25:13 – Filling the vacuum left by CrossFit Inc. media.27:52 – How years of due diligence prepared LoFranco and staff to take on new opportunities.29:32 – From a one-man-band to a growing staff.32:48 – Just because you can do something yourself doesn’t mean you shouldn’t hire someone else to do it.33:45 – Dominating the written market and slowly expanding into other mediums.35:37 – The future of the Morning Chalk Up.

For those of you that listened to #547 you heard all about Boz heading out to the CrossFit Games and in doing so fulfilling one of her childhood dreams. Well she is now back on home soil and in this show Tom and I catch up with her and talk all about her experience, feelings and future goals.Recently I had Morning Chalk Up founder Justin LoFranco on the show who spoke super openly about the games and what they had printed on their site. It was great in this show to get to hear it from Boz as an athlete.What are your thoughts are fitness enthusiasts? Is the CrossFit games a true test of fitness? Should the events be published in advance and should they follow the same format each year. As Boz told us on this show “the cream always rises to the top” as Tia and Matt won and no one disputes they are the best. This is a topic which I am sure will be debated for years to come!

Beside WODDITY, there are three main places I turn for the highest-quality news about CrossFit and elite fitness. For a newsletter, I would look at Morning Chalk Up. For videos, the Buttery Bros keep it fun.

Morning Chalk Up and Noah Ohlsen start a GoFundMe to raise money for Cliona NíCheallacháin NicChárthaigh, an athlete who was denied her second-place prize purse by the Spanish Throwdown.

Justin LoFranco is the founder of morning chalk up a company that he started just over 3 years ago with the goal of sharing news from around the world with the CrossFit community and a company that he left his “career job” to pursue. No one would have thought that just 3 years later Justin and his team would be announcing the huge changes to CrossFit and the 2019 CrossFit Season. They have become the news channel that everyone goes to when they want to know what’s going on in CrossFit.

Justin LoFranco is the founder of The Morning Chalk Up, which began as a small daily CrossFit news email and now goes out to over a hundred thousand people each day. Their website and media coverage has quickly become THE source for CrossFit news and information. Justin spent years on Capital Hill building a career in national politics before he decided to reassess his life. He left that world and has never looked back… except maybe when he was living in his parents’ pool house, self-funding an online news rag about his favorite hobby. Seth and Tony talk to Justin about his big move, CrossFit’s changes and the advice he got in a parking lot from a Games winner and CrossFit business guru. Oh, and Morning Chalk Up groupies. They had to ask about groupies.

Armen Hammer and Justin Lofranco of the Morning Chalk Up chat about the biggest pieces of news in CrossFit over the past week including more layoffs at CrossFit HQ, the new licensed events, Strength in Depth UK preview, and responding to Jillian Michaels. See acast.com/privacy for privacy and opt-out information.

Justin LoFranco is the founder of the Morning Chalk Up - a daily CrossFit newsletter with many, many thousands of subscribers. Justin has an extensive background in political campaign work - and was able to use his insight and know-how to deliver long-form, text-based content to CrossFitters when everything else seems to be moving in the direction of short, controversial videos. Check out more from Justin and the Morning Chalk Up here:Instagram: @jaylowone//@morningchalkupWebsite: www.morningchalkup.comFacebook: @morningchalkupYouTube: @morningchalkup If you're enjoying the show, the best way to support it is by sharing with your friends. If you don't have any friends, why not a leave a review? It makes a difference in terms of other people finding the show.You can also subscribe to receive my e-mail newsletter at www.toddnief.com. Most of my writing never makes it to the blog, so get on that list.Show Notes[01:54] Using mountain climbing as an expression of fitness outside of the gym - and finding something enjoyable, then escalating it until it’s a challenging and difficult task to complete. [12:38] People say that long content is dead and that bite-sized pieces on social media are the future: "I just decided to go the opposite direction. Let's focus on on doing words right. Not driving clicks.” [18:17] Getting into the weeds with e-mail marketing: segmenting audiences, measuring user behavior and the degree to which the Chalk Up finds these kinds of analytics valuable [24:14] Who are the archetypal readers of the Chalk Up: Every day CrossFit athletes, coaches and affiliate owners, elite athletes, elite coaches, CrossFit industry, and CrossFit media - and how flipping from focusing on the elite to focusing more on the affiliate community resulted in growth. [33:16] Finding the right balance between the aspirational content of the CrossFit Games vs  seeing every day people accomplishing something great. “Who you think you are as a brand may not be who your customers think you are.” [39:33] Justin’s background in politics: in political campaigns, you need to get buy-in from every day people and you need to convince them the a candidate is the right person from the job. However, CrossFitters are already bough in. “I don’t need to convince a bunch of CrossFitters that they want to read about CrossFit” [49:02] The CrossFit community doesn’t have the cynicism of the political climate. Even though the Chalk Up will cover controversial topics, the goal is not to fan the flames of outrage or drive clicks. Links and Resources MentionedPat Sherwood Ben Bergeron Jason Khalipa Jason Khalipa's podcast with Justin LoFranco Tia-Clair Toomey Josh Bridges CrossFit CrossFit Games OPEX Big Dawgs South Loop Strength & Conditioning Legion Strength & Conditioning Wodapalooza Sean Hannity Anderson Cooper Donald Rumsfeld on "Unknown Unknowns" John Kerry "Flip Flopper" advertisement

Armen Hammer joins forces with Justin LoFranco of Morning Chalk Up to bring you On The Minute, a sports talk show all about CrossFit and the CrossFit Games. See acast.com/privacy for privacy and opt-out information.

Armen Hammer joins forces with Justin LoFranco of Morning Chalk Up to bring you On The Minute, a sports talk show all about CrossFit and the CrossFit Games. See acast.com/privacy for privacy and opt-out information.

today’s episode began when I heard Justin LoFranco, the founder of morning chalk up talk about their organization's guiding statement that “a giving community is a growing community”. That phrase has really stuck with me.

Jason sits down with Justin LoFranco, founder of Morning Chalk Up. Morning Chalk Up started in 2016 as a grassroots newsletter covering all things CrossFit. Fast forward a few years Justin and his team are delivering these Monday thru Friday newsletters to more than 55,000 subscribers. With a mission to educate, inform, and inspire, Morning Chalk Up has grown steadily every year. Tune in and hear how Justin and his team have made this passion project into a leading resource in the CrossFit community.

This week we are excited to be joined by Justin LoFranco, founder of the Morning Chalk Up! From Justin’s past life working crazy hours on political campaigns in DC, to sitting at a picnic table with us at Camp Timeout, we hear why Justin is passionate about communicating and connecting with the CrossFit community. We also discuss how the Morning Chalk Up broke the CrossFit Games changes, hear about the qualities that make up a true journalist, and talk about what it’s like doing burpees in the Congressional fitness center. SPONSORED BY FOUR ATHLETICS www.fourathletics.com Support the podcast! Click the SUBSCRIBE button on iTunes! Please leave us a review on iTunes!! We love hearing your feedback and want to make this show the best it can be for YOU, amazing listeners. Share with a friend while you’re at it! www.girlsgonewodpodcast.com Send us an email with feedback, voice memos, and show ideas: girlsgonewod@gmail.com Additional production work and theme song by David Dalton http://daviddalton.com/