Podcasts about realtor code

Laura Greer chats about her fascinating career shift from shoe and apparel sales to becoming a successful real estate property Realtor. Laura shares her journey of discovering a love for helping people, her transition into network marketing with Shaklee, and finally how she found her true calling in real estate. With insights on customer relationship building, personal growth, and life lessons learned along the way, Laura's story confirms the importance of identifying what you love, realizing your potential, and the fulfillment of making impactful career changes.▬▬▬▬▬ Resources ▬▬▬▬▬Laura Greer: https://www.linkedin.com/in/laura-greer-32440a7/@Properties: https://www.atproperties.com/chicagolandChernin's Shoes: https://www.chicagotribune.com/1999/07/15/chernins-to-close-remaining-stores/Shaklee: https://us.shaklee.com/en_US/insideouthealth/storefrontThe Real Estate Institute: https://www.instituteonline.com/Realtor Code of Ethics: https://www.nar.realtor/about-nar/governing-documents/the-code-of-ethicsMLS: https://www.mls.com/Instagram: https://www.instagram.com/cacklemedia/TikTok: https://www.tiktok.com/@cacklemediaX: https://x.com/CackleMediaLLCYouTube: https://www.youtube.com/@CackleMediaLinkedIn: https://www.linkedin.com/company/cacklemedia/Support the pod when signing up for Descript / SquadCast: https://get.descript.com/transferableskill▬▬▬▬▬ Timestamps ▬▬▬▬▬00:00 Introduction to Transferable Skills00:22 Laura Greer's Early Career in Shoe Sales09:26 Transition to Apparel Sales10:39 Becoming a Mom and Shifting Careers14:09 Discovering Real Estate16:14 Starting a Career in Real Estate21:33 Building Relationships and Success in Real Estate32:02 Conclusion and Final Thoughts

In this episode of Key Conversations with Shae, Shae Cottar and Karen Walrond explore the profound impact of real estate professionals on communities, the ethical responsibilities outlined in the Realtor Code of Ethics, and the inherent tension between business success and community service.    Sign up for Free Industry News Subscriptions for HAR Members here-   https://www.harconnect.com/free-industry-news-subscriptions-for-har-members/   Are you an HAR MLS Platinum Subscriber? Join our Facebook Group! Click to join. Sign Up for your free Real Estate News Subscription here. Sign up for your free Inman Select Subscription here. Follow us on Facebook, Twitter, Instagram, YouTube , and LinkedIn.

Ken Simeral, a prominent figure in the real estate community in Acadiana, joins Discover Lafayette to discuss his thoughts on investing in real estate when the numbers work in your favor, the importance of offering high-quality, targeted service to his clients, and his lifetime involvement in bettering our community. Ken is President-Elect of the REALTOR® Association of Acadiana (RAA). A devoted family man, he has been married to his wife, Deborah, since 1977 and they are the parents of two sons, Kyle and Jeffrey. Ken brings a seasoned voice to the industry: when he joined the former Lafayette Association of Realtors, there were 320 realtors; today there are more than 1850 members of the Realtor Association of Acadiana. Ken is owner of Magnolia Real Estate & Construction. He and his son, Kyle, operate Scott Quick Lube and Thermal Insulation Contractors. Ken, his wife, Deborah, and his sons own Simeral Properties, a company with multiple real estate holdings. And Ken enjoys the outdoors; he keeps horses and cattle on his 40-acre farm in Arnaudville where he and Deborah reside, and if you drop in, you may see him navigating his backhoe on the property. Pictured is La Maison Chatrian, a bed and breakfast home that Ken and Deborah Simeral offer to travelers visiting lovely Grand Coteau. Built circa 1835, the home sleeps 12 and is one of the oldest homes in Grand Coteau. Ken and Deborah spent seven years restoring the home. Restoration of historic properties is a passion of Ken's. Ken took his first real estate class in 1972, at a time when interest rates were 18%. By the early 80s, they had lowered a bit to 12%. With his decades of experience in residential and commercial real estate, Ken has witnessed firsthand the cyclical nature of real estate and interest rates, and he counsels homebuyers not to let the current interest rates be a controlling factor in their decision to buy. A 1969 high school graduate, Ken started college that fall. Unfortunately, his timing put him in the first draft lottery to determine military service since WWII in 1942. When he pulled #64 (based upon his birthday), he decided to enlist in the Air National Guard, and thereafter spent some time in Korea during the Vietnam War. Ken never returned to college studies, but began his lifelong journey of work, where he learned from others, benefitted from his own hard work, and the art of making smart investments. Always good with numbers, Ken bought his first home in 1972 on Garfield St. in Lafayette while in his early 20s. While managing an 18-unit apartment complex in Lafayette, he bought his second property in the McComb Veazey neighborhood, and then used equity from the first two homes to roll financing into three rentals. He soon married Deborah and started working with the Grand Paper Company, a national outfit where he was hired to be only the third salesman in the territory after 150 years in business. When he was offered a national rep position with the company, he realized he didn't want to be on the road each and every week; he wanted to be home with his family. Ken Simeral says, looking back on his rich life, "I was taught by older mentors. Everything I know I've learned from other people I could trust. The WWII generational ethics, how to do things right. Randolph Trappey was a mentor to me and I watched him build great houses. I just followed what he and others did." Ken ended up teaching the Realtor Code of Ethics ("Code of Conduct"), and served as the Chair of Professional Standards for Realtors. Ken looks back at this early period of his life with gratitude about what he learned from others. He also has advice for young homebuyers who are looking from guidance from seasoned real estate owners such as himself. "It has to be a good investment before you worry about pretty colors on the wall. Before buying, determine whether the cost of the house purchase plus the cost of repairs equals the value of the home when...

It's a delicate - and sometimes complicated - process when a REALTORⓇ decides to move from one company to another. From your listings to your licence, you have many obligations to handle a transfer very carefully. When it goes wrong, you are at risk of being in breach of the REALTOR® Code and the provincial Real Estate Agents Act. In this episode of the Little Blue House, hear a real-world scenario play out with solid advice and input from NBREA's Director of Education Dwayne Hayes. 

The number of times agents interfere with the agency agreement of another agent seems to be getting out of hand. Not only does it violate state law but also the REALTOR Code of Ethics.  In this important episode I examine what is meant by interfering with agency and discuss how many agents interfere while believing they are acting proper.  Not only do you need to listen to this podcast, you need to share it to all agents so we can stop this epidemic. Don't forget to like us and share us!Gary* Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area. 

In part three of creating your financial freedom as a real estate agent, I introduce the legal and ethical way for real estate agents to invest in real estate as well as to work with investors.  The Installment Method is designed to replace wholesaling that is fraught with issues. Learn how you can comply with state law and the REALTOR Code of Ethics while being a real estate investor and creating another stream of income. Don't forget to like us and share us!Gary* Gary serves on the South Carolina Real Estate Commission as a Commissioner. The opinions expressed herein are his opinions and are not necessarily the opinions of the SC Real Estate Commission. This podcast is not to be considered legal advice. Please consult an attorney in your area. 

Anna has seen so many houses over the last few months while looking for a new home that she believes she's cracked the Realtor code when it comes to terms, they use in their listing descriptions. Do you agree? Catch up with the podcast.

In this episode, hosts Erik & Ian discuss some of the recent (and upcoming) rule changes as they pertain to buyer agency & compensation, fair housing, the REALTOR Code of Ethics and more.  Have an idea for a guest or topic? Email us at NorthOfChi@BairdWarner.comJoinBWBairdWarner.comIt's easier here.

Cheryl's background and how she got started in Real Estate The history of the Code of Ethics and why it's so important What REALTORS need to know about the code of ethics What she's found most surprising while studying the code The 3 articles realtors should be most aware about The importance of fair housing Common mistakes REALTORS make when it comes to the code of ethics How REALTORS can do a better job of learning and following the code

This episode was recorded for the Real View Podcast with Allison Wiley   In this episode, Cheryl and Allison discuss: Introducing fun into the training  The importance of the code of ethics Why you should get excited about the code of ethics  Putting our client's interests above our own    Key Takeaways: As realtors, we need to live our code of ethics. We can't live it if we don't know it and we can't learn it if it's too boring and tedious. Introducing fun and magic in training is the best way to teach. In the 1900s there were only three professions that needed a code of ethics, doctors, lawyers, and realtors. We need a code of ethics, because we can easily ruin someone's life if we didn't practice our profession properly.  We can affect more change at the local level based on how we buy, sell and live in real estate. The more excited we can get about the potential todo that, the more change we can affect in the world.  As realtors, we must live and breathe Article 1 which is to always put the client's needs above our own in everything that we do. Always have the mindset that you're here to provide value.    “We can affect more change that's going to affect us and our families and the way that we buy and sell and live in real estate at the local level and the hyper local level and the more excited we can get about that the bigger change we're going to affect in the world.” — Cheryl Knowlton     Connect with Allison Wiley: Website: https://www.ohiorealtors.org/  LinkedIn: https://www.linkedin.com/in/allison-wiley-1077b292      Get in Touch with Cheryl: Website: www.cherylknows.com  YouTube: https://www.youtube.com/channel/UCwvWKXBC6fKn1dLGY11hxIg Facebook: https://www.facebook.com/dynamiteproductionsinc LinkedIn: https://www.linkedin.com/in/cherylknowlton/     Show notes by Podcastologist: Justine Talla   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

The REALTOR® Code of Ethics is one of the most highly respected standards of practice imposed on a trade organization and the process surrounding the Professional Standards Committee is not well-understood by its members since the hearings themselves and deliberations are confidential. This episode delves into the process and role of the Grievance Committee and the same for the Professional Standards Committee when hearing complaints REALTOR v. REALTOR or Public v. REALTOR.

For this episode, Jana and Dana are joined by C.A.R. Counsel Brian Polinsky to discuss some of the most common questions that agents and brokers have about the REALTOR® Code of Ethics. Resources discussed in this episode: CAR Ombudsman Hotline: https://www.car.org/helplines/ombudsman CAR Peer to Peer Ethics Hotline: https://www.car.org/en/helplines/Ethics Standard of Practice 10-5 regarding Hate Speech: https://www.car.org/riskmanagement/qa/fair-housing-folder/codeofethicshatespeech

Many people are unaware that REALTORS® are bound by a Code of Ethics. Like any profession, we have bad actors that act contrary to their oath, but for the most part, REALTORS® act with their client's best interests at heart. The Code of Ethics is a fun topic. Join Geoff Lavell to learn more about it.

Sometimes real estate agents speak in code. We all have something in mind when a listing says, "hidden gem" or "handyman special," but what do those phrases really mean when realtors say them? In this episode, we have a little fun and discuss some of the common phrases used in listings and translate them into what they (humorously) actually mean.  As always, if you have any questions or comments (or, of course, need a realtor), feel free to reach out to Stan McCune directly by phone/text at (864) 735-7580 or by email at smccune@cdanjoyner.com.

1:50 - Introducing Harriette Doggett2:25 - What the heck is an ombudsman?5:45 - How to report a violation8:28 - Mediation8:47 - Arbitration9:29 - Grievance Process13:56 - Changes to the REALTOR® Code of Ethics23:10 - Ethical issues in today's current MarketREALTOR® Code of EthicsRRAR Professional Standards ServicesLegal Q&A

Welcome to Episode 56 of No Rain Date, your weekly local news podcast featuring exclusive interviews with people making a difference in the Lehigh Valley and beyond. On this episode we're thrilled to welcome local Realtor® Alison Corradini, of Exp Realty  and Roset Homes. With her partner, veteran general contractor Frederick “Frits” Roset, Alison has developed a unique business model that combines real estate sales with home improvements. Alison’s clients are reaping the rewards of this innovative partnership; particularly homebuyers, who are facing intense competition for new listings thanks to record low levels of housing inventory. Frits, Alison explains, can help make the decision process easier by previewing any home a client wishes to see. With decades of experience renovating homes, Frits can spot anything from structural problems to smaller issues, such as a missing expansion tank for a hot water heater. And, under the Realtor® Code of Ethics, there's never any obligation to hire him to make repairs if a client ultimately purchases the home. As always, Josh has a roundup of all the latest local news stories. No Rain Date is conveniently available for listening and download on iTunes, Spotify, iHeartRadio, Amazon Music, Stitcher, Deezer, Tunein, Pocket Casts, Google Podcasts and other apps, in addition to Saucon Source. To learn more about the podcast, suggest an interview subject or share feedback, please email josh@sauconsource.com. No Rain Date is produced each week by Jonny Hart and is a production of Saucon Source LLC. Love No Rain Date? You can help support it by making a voluntary contribution and becoming a Saucon Source member today. Learn more here. And don't forget to sign up for the Saucon Source newsletter. Enjoy the convenience of having the latest news delivered to your inbox every Monday, Wednesday and Friday, as well as peace of mind from knowing you'll never miss another headline. Subscribe to our newsletter here.

1:16 - Introducing Ed Roberson, Owner of HomeTeam Inspection Services2:28 - Introducing Jon Strout, Owner of WIN Home Inspection3:38 - How our wild market is affecting home inspections4:59 - What is the importance of a home inspection?6:56 - What happens if a client disagrees with the inspection assessment?8:22 - Why would you get a home inspection prior to selling a home?10:30 - Common issues that surprise home buyers and sellers13:12 - Things a REALTOR® can do to prepare clients for a smoother inspection16:25 - What is the REALTORS® role during the selling/buying inspection process?19:23 - What is the difference between inspecting a new and old home?22:10 - Next steps after the home inspection25:50 - Do you have clients that come back upset that you didn't find a problem that comes up later?32:18 - Do home inspectors have set standards of practice similar to REALTOR® Code of Ethics?32:42 - What is the weirdest thing you have found during a home inspection?Learn more about our REALTOR® Affiliate Partners at www.rrar.com/RAPNCHILB Standards of PracticeWIN Home Inspection Podcast - House Fly

This is a question that most agents and buyers never really have to think about.  How often does this happen?  I like to raise the question in my ethics classes for these very reasons.  Once people do think about it, it can generate a lively theoretical discussion which generates emotion and opinion.  I am not sure there is a perfect answer but I think it has so many aspects to it that it is worth discussing.  Better now than in an ethics hearing.  Let me start with some disclaimers. First, this is my opinion and not intended as legal advice.  Second, I am in PA where this practice is not considered “dual agency”.  In fact, our contracts specifically allow this to happen which I will discuss later in further detail.  However, it is considered “dual agency” in some states which makes me wonder why, how can that be:  it either is or it is not “dual agency”.  How can it be looked at differently in different states?  If it were considered “dual agency”, which is not allowed in some states, that would at least provide some direction as to how to handle it and remove my concerns.  Third, my intent is not to interfere with any existing business relationships although I would respectfully suggest that buyers should know if this situation might come up so that they can make an informed decision before entering into a business relationship that might not work for them.  In PA many agents refuse to act as “dual agents”.  I wonder how they view this topic? I am an analytical thinker so I will look at this from several perspectives.  Let's start with some contract information, meaning some language that a potential buyer-client should know before hiring an agent to represent them.  This assumes that a buyer hires an agent and actually discusses their respective roles.  Of course, if an agent does not follow our rules and regulations, a member of the public may not be as well informed as they should be.  While well over 90% of the public searches online for Real Estate listings and information, I do not believe that most really understand agency representation.  We do more than open doors and write contracts.  Do prospective buyers know what to ask agents they might hire?  Are they resistant when an agent tries to do their job by discussing contracts and agency disclosures?  I am going to talk about this from the perspective of being a REALTOR, not just a licensee.  This means I will refer to out REALTOR Code of Ethics as well as our state's “standard forms”.To read more, click here.Please visit my agent website to view thousands of Real Estate listings and learn more about selling and buying Real Estate.My New Audio Course is LIVE on Listenable.io.  The title is "The Basics of Selling Residential Real Estate".   Click here for Lesson 1.   To enjoy 14 free days of Listenable, click here.

When did discussion of changes to Article 10 of the Realtor Code of Ethics begin? What did the process of deliberation look like, and why were the changes needed? Listen as Leigh York, 2020 Chair of NAR's Professional Standards Interpretations and Procedures Advisory Board, answers these questions and more.

This week, Rob Hahn, the notorious ROB, one of the most well-known and smartest thinkers in the real estate space, joined us to talk about race, zoning, the Newsday article from November 2019, Realtors policing themselves, the Color of Law, the importance of words and vocabulary in real estate, and RPAC, the Realtor Code of Ethics, and the conversations we need to have.This is Part One, and we will be following up with Part Two in a couple weeks. We hope you enjoy this discussion, and how it fits in with the ongoing conversations we are having.Short show notes this time; look for the accompanying blog post on Nestrealty.com for all the links we discussed.- Newsday - Long Island Divided- What Rob wrote about it in 2019, and June 2020 followup- Bill would let state revoke brokers’ licences for discrimination- Nest's podcast about zoning and racist covenants- Trump's video about blockbusting- Racist language

Rebecca Donatelli, Mabél Guzmán and Sam Powell joined Illinois YPN to share their best success tips for building your brand. Hear how they expanded their network through social media, within the industry and through personal interactions in everyday life. Note: All advertising requirements of Illinois Real Estate License Act and REALTOR® Code of Ethics apply to REALTOR® advertising through any medium, whether physical or electronic, including social media platforms.  Get Full Transcript

Episode 5, Conducting Business During COVID-19, features a conversation with Kim Spencer, also known as the "Ethics Guy." He discusses moral, ethical, and practical questions related to REALTORS® working during the COVID-19 pandemic.NOTE: This episode was recorded on Tuesday, April 14, 2020 and therefore may contain information that has since been updated or is no longer relevant or applicable. Please visit the BCREA COVID-19 Resources for REALTORS® page for the latest relevant information.Show Notes and LinksBelow is where you'll find links to articles and websites referenced during the show. You can also use the times listed to navigate your way through the episode.What's New – 1:27Broadened CERB Criteria Makes More REALTORS® EligiblePandemic Halts Sales Activity in MarchCREA Introduces Feature to Highlight Live-Streamed Open Houses on REALTOR.caFeature Conversation – 3:40Kim Spencer, sometimes better known as the Ethics Guy, oversees the Real Estate Board of Greater Vancouver's Professional Standards and Business Practices. He is also a Professional Development Instructor, who teaches accredited PDP courses including Ethics: Unlocking the REALTOR Code, and Risk Management: Protecting Yourself, Your Client, and Your Business.On this episode, he talks about doing business during COVID-19, the transition to a virtual environment, and any ethical questions that arise during the COVID-19 pandemic.Subscribe & FollowDo you want to be notified on your smartphone when the latest episode of Open House by BCREA is published? Subscribe on your favourite podcast app, including Apple Podcasts, Google Play, Spotify, Stitcher, and TuneIn.You can even ask Alexa to “play the podcast Open House by BCREA.”While you're waiting for the next episode, follow BCREA on social media to stay updated:BCREA on FacebookBCREA on TwitterBCREA on LinkedInBCREA on YouTubeTo subscribe to receive BCREA publications, or to update your email address or current subscriptions, click here.

The preamble of the REALTOR Code of Ethics states that REALTORS “are zealous to maintain and improve the standards of their calling and share with their fellow REALTORS a common responsibility for its integrity and honor….  They identify and take steps, through enforcement of this Code of Ethics…, to eliminate practices which may damage the public or which might discredit or bring dishonor to the real estate profession”. Our most basic purpose is to bring sellers and buyers together.  We are matchmakers.  Typically the formal process starts with showing a prospective buyer properties that interest them.  Most showings require scheduling and confirming a specific appointment before entering a property.  Whether occupied or not, regardless of the type of property or its usage, someone owns it and our profession requires that we respect the private ownership of Real Estate.The concept of showing properties should be simple:  a listing agent shares the instructions for accessing the property, a buyer learns about a property and expresses interest in seeing inside to see if it matches their wants and needs, they meet an agent for the tour and evaluate what they saw compared to other possibilities. While a listing agent and seller have no idea whether a buyer is serious about buying or can even qualify to offer the seller what they want or need to complete a sale, the minimum expectation should be that the agent and buyer show up within the scheduled time frame, that the property be entered in accordance with the seller and listing agent's instructions, that the people respect the ownership of the property as well as any personal property inside it and that, when they leave, they leave the house as they found it which typically means that they turn off the lights and lock the doors.  Unfortunately, some of this seems difficult for some agents and buyers. For whatever reason, one of the constants in listing Real Estate for sale is that some agents either fail to show up within their scheduled time frame or they do not come at all.  There are going to be times when showings run longer than planned which may affect arriving on time for the remainder of the scheduled tour or when there are problems with traffic.  The remedy is to call to see if it is possible to change the scheduled time so that the seller knows what is going on.  It is not acceptable to just assume that you can enter someone's property whenever you get there.  The owner may have thought you were not coming and was not prepared to welcome you at your convenience. The larger issue is when an agent and buyer do not show up at all.  It should be assumed that a courtesy call will be placed to advise the seller that the showing has been canceled.  The showing may or may not be rescheduled but, at the very least, the seller should be told if you are not coming as scheduled that day. Common sense dictates that selling Real Estate is going to be quite different from simply living in it.  Showings are not always convenient no matter how much a seller wants or needs to sell, even if the property is vacant.  Sellers do not know whether they are having their time wasted but they generally endure even if it means delaying a meal, changing their plans or doing something that accommodates someone they do not know.  Inconvenience is one thing, it is expected, but failing to show up for an appointment without canceling is rude, unprofessional and shows a lack of courtesy and respect for others and their property.  Again, there may be a perfectly valid reason but this happens too often and most agents will never call to apologize or explain what happened.  This reflects badly on our profession and causes some members of the public to think poorly of us.  We are collectively respons

3 big ideas discussed in this episode: Integrity and alignment - why Realtors miss this mark and how it effects their business. Why Realtor's social media posts don't work. What is the CODE to get Real Estate agents to be more successful. To Connect with BIG Thinkers and Hear More BIG Ideas: http://TheBookDistrict.com

This week, the Virginia REALTORS® legal team discusses Article 1 of the Code of Ethics. Jon and Austin discuss the various standards of practice within Article 1, and how they govern your interactions with both your client and other parties to a transaction. They then answer some legal hotline questions and tell you how to limit your risk when it comes to the Code of Ethics.

Today’s episode is the first in a three-part series on technology; this episode focuses on social media and how we use can use it in our real estate business. So many people engage with social media every day — we and our clients are all in. Today’s guest is Marki Lemons Ryhal and she joins Monica today to talk about the vast ways that we as REALTORS® can use social media to help ourselves and our clients. There are free and paid ways to use social media. Marki is teaching REALTORS® all over the country how to improve social media presence and make social media work better for them. Many real estate agents are having success on Facebook, Instagram, and LinkedIn. Facebook is good to reach a large number of people because about two-thirds of internet users have Facebook, regardless of age. Instagram is popular because we are a visual society, and we can get information quickly and succinctly on Instagram. Marki also uses LinkedIn, but this is more useful for those in commercial real estate. As a commercial agent, you could use LinkedIn to join the Employee Assisted Housing Program and connect with Human Resource directors. For people who may be focusing on more niche markets, Snapchat and Pinterest can be other good platforms to utilize. Twitter is a popular platform, but there is the character limitation; a good way to utilize Twitter is to post photos and short videos. Many agents feel overwhelmed by all the media and finding a balance between being a good business person and being authentic across all these different platforms. It’s important to go back to your business plan and focus on who your business plan needs you to be in front of. After defining your customer (or who you want to be your customer), and looking at the demographics and profiles, pick the media that will best reach these clients. You want to engage with the tools they already have and use. Marki talks about Community SEO, and how you can utilize social media to start showing up on the platforms you use. If you tag the location when you’re using social media, people will start to know who you are. You can do things in the community offline, but post it online. The focus on getting out in the community is important because people want to do business with people they trust. You will also have a higher conversion rate from the people that you meet, versus the people you haven’t met. You learn to leverage social media to get your community activity onto the web. A hashtag is a pound sign followed by a word or a group of words. Hashtags can filter or streamline a conversation. People can search by hashtags, so it’s important to be honest and use your hashtags correctly. You might consider creating a branded hashtag custom just for you. Marki warns about being a little cautious when using hashtags because if you use something too generic, you might expose your competition. It’s a balance between using phrases that are commonly searched, but also set you apart from your competition. Facebook is a treasure trove of information for our clients. Marki talks about some specific ways REALTORS® can use Facebook to enhance their business. Facebook is the largest and probably most accurate listening device because people share all of their business in real time. As people share their life events, you can begin to gauge motivated sellers. You can also use this to help bridge the gap between the online and offline relationship. REALTORS® share content consistently with consumers that they don’t engage or interact with. You have to think about how to educate the consumer and be first in mind, but don’t give them content that the consumer won’t engage with. Using platforms and mediums that can deliver the content they will interact with (videos, photos) will lead to a higher chance of success. Most people do business with the first person they interact with, so it’s important to make sure your social media presence is strong and respectful. Facebook has a feature of lists, where you can separate people into groups like you might on an email distribution. Marki uses the Facebook Messenger app to talk to potential clients and other network connections. It serves as an extension of her client relationship management system. Marki describes some specific ways she uses Messenger and Chat Bots to enhance her relations with her customers. As real estate agents, we often think about the things we like and don’t like, but we have to put ourselves in the shoes of our consumers and how they like to shop. This can help you shape your online presence so you’re reaching your consumers. When creating your social media profile that is friendly and business-appropriate, it can be helpful to start with a clean slate. You want to tell people what you do, but avoid describing it like you would in the MLS. You want to include where you do business, adhere to license law, and the REALTOR® Code of Ethics (include the company that you work for). You want to talk to people in the manner that they’re searching. Marki also recommends using emojis, and maximize the character count. Write a bio up to 160 characters with what you want to be known for at the very beginning. Then you can use this basic bio and tailor it for different platforms. Your bio serves as the introduction to you, and you want it to be something that will help bring you to the top. Videos can be a really helpful tool for using social media for real estate. One of the best platforms for videos, photos, and messenger is Snapchat. It is also a little bit more of a casual platform and can allow you to connect with your consumers in a more light-hearted way. You can use Snapchat to post to Instagram and Facebook stories as well, but you want to be strategic about what content you overlap across platforms so it’s not exactly the same across all three. What are some ways to market a property or yourself as a real estate agent in an authentic manner? A great way is to utilize live videos to do previews to open houses, highlight price changes, or updates to the property. If there is a marketing event for the property, you would want to live stream that as well. Facebook, Instagram, and Snapchat all have the options for live content. Video content also lets you post across multiple platforms (including YouTube and podcasts) without creating new content for each video. Some apps Marki recommends are Quik by GoPro and Animoto. In a video, you can also share a landing/lead capture so they can leave their contact information and you can add them to your CRM. Marki talks about how to be intentional about marketing on your social media platforms. Marki and Monica both recommend time blocking; Marki does an hour every day Monday - Friday. If one solid hour is too much, you can break it up into smaller chunks. You want it to be on the calendar to make sure you still make social media efforts. Marki’s final advice for listeners is to video every single day. People care about if you can solve their buying and selling problems. She encourages everyone to create video content! If you don’t want to do live content, take your photos and turn them into videos because you want to give consumers what they want, where they are. Additional Links: Training4RE.com Center for REALTOR® Development — onlinelearning.REALTOR® CRDpodcast.com - Podcast Website CRD@REALTORS.org Guest Links: Marki’s Facebook LinkedIn Twitter Blog About Me Instagram Guest Bio: Licensed Managing Broker, REALTOR®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught REALTORS® how to earn up to a 2682% return on their marketing dollars. As a REALTOR® Marki has earned the several sales award, the REALTOR® Achievement Award, and the President’s Award from the Chicago Association of REALTORS®. She is a five-time REALTOR® Conference and Expo featured attendee, one of 80 speakers selected to speak at the REALTOR® Conference & Expo three times, and an Inman closing Keynote speaker. By consistently offering sound industry analysis and professional guidance, Marki’s expertise has been featured in Forbes, Washington Post, Homes.com, REALTOR® Magazine and has also been included on CBS News Chicago and CBNC. Marki holds a Bachelor of Science degree in Management from Chicago State University, a Master’s in Business Administration from Saint Xavier University, and over fifty real estate related licenses, certifications, and designations. Host Information: Monica Neubauer Speaker/Podcaster/REALTOR® Monica@MonicaNeubauer.com FuntentionalLiving.com FranklinTNBlog.com

On this episode of Caveat REALTOR®, Virginia REALTORS®’s legal team discusses going above and beyond the REALTOR® Code of Ethics. Cate and Laura discuss the Pathways to Professionalism, which addresses issues of courtesy or etiquette. They answer some legal hotline questions, such as “If I follow the Pathways to Professionalism, will I ever be in violation of the Code of Ethics?” Finally, Cate and Laura discuss how adhering to the Pathways to Professionalism may limit your risk of an ethics violation.

Part two with Lee Joseph and Dave Stead. They sit with Kimberly Allard-Moccia to discuss the REALTOR® Code of Ethics and Professionalism in the industry.   Need to listen to Part 1? Visit http://cmarealtors.libsyn.com/ombudsman-program-and-code-of-ethics-part-1  

Lee Joseph and Dave Stead sit with Kimberly Allard-Moccia to discuss the REALTOR® Code of Ethics and Professionalism in the industry.

Some people think that all real estate agents are Realtors. What makes a Realtor different than a real estate agent? A career in real estate is complicated enough, and many brokerages require their agents to become Realtors, but it’s not legally required. So, your Realtor is a real estate agent or an affiliated professional who is also a member of the National Association of Realtors, or the NAR for short. Realtors are located all across the world, and if you ask them what sets them apart from a regular real estate agent, they’ll point out being held to a higher standard. That higher standard is called the Realtor Code of Ethics. If you can believe, real estate agents were considered peddlers way back in the early 1900s. When they agree to become a Realtor, they must agree to conduct their business in a way that adheres to the NAR Code of Ethics, which covers ethical requirements that deal with all aspects of the job from working with consumers and fellow agents to creating truthful advertising. Multiple listing services (or MLS) are groups of local agents who have banded together in order to share listings more effectively. Most of these groups are affiliated with their state and national Realtor associations, and typically require all MLS agents to become members of both those groups. Agents pay dues to their state and to local Realtor organizations, and they may also pay fees to maintain their membership with local MLSs. Realtors can also be held accountable for their actions; you can file a complaint against another Realtor, and the organization accepts complaints from consumers, as well. Complaints can affect membership status, and at times, fines can be levied against members who have been involved in wrongdoings. “Realtors are held to a higher standard and a code of ethics.” Licenses in the U.S. are granted by each state and only the state can revoke it. Complaints are first assessed by a grievance committee, which is made up of volunteers. The group doesn’t establish whether the complaint is valid or true, but rather determines if the facts as stated are true and whether there could be a violation or the Code of Ethics. If the answer is yes, a hearing date is established. A complaint is generally based on a possible violation of an article of the Code of Ethics. During the hearing, the Realtor can obtain legal counsel and will get an opportunity to present their side. The verdict is final and if the Realtor is found guilty, the punishment can include temporary or permanent revocation of benefits or could include a monetary fine. Now, Realtors also have to continue their education—all licensed agents are required to take continuing education courses approved by their state licensing board, and to retain membership in the NAR, Realtors must take additional continuing education classes, which are often focused on ethical work habits and other consumer protection topics. Realtors must complete an ethics course every two years. If you have any other questions about what sets Realtors apart from regular real estate agents, don’t hesitate to give us a call. We’d be glad to help!