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We would love to hear from you! Text "BBMFAM" to (312) 300-1300.Episode 110:Guest Name: Sarah WareGuest Business: Ware Realty GroupEPISODE SUMMARY In this episode of Black Businesses Matter Podcast, we sit down with Sarah L. Ware, Principal and Designated Managing Broker of Ware Realty Group. With over twenty years of experience in real estate, Sarah has made her mark across various sectors of the industry. Her path from corporate America to leading her own firm reflects a career built on resilience, leadership, and community impact.Sarah opens up about her upbringing, highlighting her academic achievements and the powerful influence of her loving parents. Even as a child, she was known for her ability to “handle business,” a trait that has clearly followed her into adulthood.She also reflects on her time as the 139th President of the Chicago Association of REALTORS® (2022–2023), where she identified a significant funding gap for new realtors. In response, she created her own grant to help emerging professionals establish and grow their real estate careers.If you're an aspiring real estate professional or interested in how leadership shapes community, this episode is full of valuable insight. Join Sarah as she shares her story and continues to elevate the industry for the next generation. IN THIS EPISODE, I TALK ABOUT…What was Sarah like as a child? Prioritizing your finances The real estate market in Chicago Ware Realty GroupBBM Brag Moment What brings them joy? Why do black business matter? Stream and download the Black Businesses Matter Podcast NOW for FREE on Apple Podcast, Google, Stitcher, Pandora, and Spotify!Support the showTo connect further with me:Visit my website: Thel3agency.comConnect with me on Facebook: www.facebook.com/thel3agencyFollow me on Instagram: https://www.instagram.com/larvettaspeaks/Connect with me on Linkedin: www.linkedin.com/company/thel3agencyBe sure to follow our podcast on Instagram. I can't wait to see you join us and take the pledge of #blackbusinessesmatter
What happens when two real estate appraisers give different values for the same property? In this episode, broker Lutalo McGee and appraiser Maureen Sweeney join host Marki Lemons Ryhal to explain the real estate appraisal process, why home appraisals can vary, and how real estate agents can effectively communicate with appraisers to help ensure accurate home valuations. Learn tips for preparing for a home appraisal, how to handle a low appraisal, and when to request a reconsideration of value. Plus, hear why appraisal contingency risks matter in today's market. Meet the Guests... Lutalo McGee, ABR, GRI, is the owner and managing broker of Ani Real Estate in Chicago. He currently serves as the president-elect of the Chicago Association of REALTORS® and is a member of NAR's Real Property Valuation Committee. Maureen Sweeney, RAA, is a Chicago-based real estate appraiser who specializes in residential and small income-producing properties. She is the 2025 chair of the Real Property Valuation Committee and serves as member of the Illinois Real Estate Appraisal Administration and Disciplinary Board.
This week on the podcast we're celebrating Hispanic Heritage Month. With a little bit of history at the start we then turn it over to REALTORS® Joe Castillo and Erika Villegas to tell what the month means to them, how they celebrate and why it is important for all to celebrate the month. We also draw attention to NAHREP and the HWP's most recent State of Hispanic Wealth Report and how the information can help all REALTORS® better serve the Hispanic community. Erika Villegas is a Designated Managing Broker with RE/MAX In The Village and the President of the Chicago Association of REALTORS in addition to being a Director with the National Association of Hispanic Real Estate Professionals. Joe Castillo is also a Designated Managing Broker and Co-Owner of RE/MAX In The Village and RE/MAX MICASA while also being a National Board Director for NAHREP.
The Color of Money | Transformative Conversations for Wealth Building
Melanie Miller knew she wanted to be a real estate professional when she was a kid. She watched Egypt Sherrod on TV every day. When Melanie started her family, she and her husband bought a multi-family unit. Melanie is now a two-time top producer with the Chicago Association of Realtors. She achieved this all under the age of thirty. Melanie is our guest on the show today. She explains how she has been able to succeed so quickly. When you hear about Melanie's success in real estate, it's no surprise that she's a 2024 National Association of Realtors 30 under 30 honoree. Today, we dig into the “how” behind the success. For Melanie, it all comes down to finding your authentic niche. She leveraged her firsthand experience with multi-family units to create a niche for herself. Now Melanie doesn't even have to go out and find clients. They message her on social media because they see her as a multi-family expert.No matter how old you are, Melanie has wisdom for you. Take a listen and identify what your own authentic niche is!Resources:Learn more at The Color of MoneyListen to the Millionaire Real Estate Agent PodcastWatch Melanie's application videoFollow Melanie on Instagram: @melmil_therealrealtor_Become a real estate agent HEREConnect with Our HostsEmerick Peace:Instagram: @theemerickpeaceFacebook: facebook.com/emerickpeaceDaniel Dixon:Instagram: @dixonsolditFacebook: facebook.com/realdanieldixonLinkedIn: linkedin.com/in/dixonsolditYouTube: @dixongroupcompaniesJulia Lashay:Instagram: @iamjulialashayFacebook: facebook.com/growwithjuliaLinkedIn: linkedin.com/in/julialashay/YouTube: @JuliaLashayBo MenkitiInstagram: @themenkitigroupFacebook: facebook.com/obiora.menkitiLinkedIn: linkedin.com/in/bomenkiti/Produced by NOVA MediaThis podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.
Chicago Public Schools students returned to the classroom this week, and it was once again a frustrating start to the year for thousands without reliable bus service. While CPS reports a 25% increase in bus drivers over last year, the number of students with disabilities lacking adequate transportation has doubled. Chalkbeat Chicago's Samantha Smylie and WBEZ editor Natalie Moore join us to break down the latest. Plus, we hear their thoughts on Chicago's forthcoming school board election, a popular lemonade stand in Roseland , and the “Most Chicago” Chicago symbol. Want some more City Cast Chicago news? Then make sure to sign up for our Hey Chicago newsletter. Follow us @citycastchicago You can also text us or leave a voicemail at: 773 780-0246 Learn more about the sponsors of this Aug. 30 episode: Chicago Association of Realtors Wastenot — use code citycastcompost to test the service with a free month. Taste of Polonia Art City — use code 5off to save on your next visit. Become a member of City Cast Chicago. Interested in advertising with City Cast? Find more info HERE
Chicago has no shortage of icons and symbols — from winning sports teams to inventive architecture to whole music genres. But which is the ultimate icon that represents the city to outsiders and Chicagoans? We created a tournament bracket and are narrowing it down to just one symbol to top them all. Think we got it wrong? Weigh in on the matchups, and let us know what we missed. Good news: Chicago Sky vs Indiana Fever Want some more City Cast Chicago news? Then make sure to sign up for our Hey Chicago newsletter. Follow us @citycastchicago You can also text us or leave a voicemail at: 773 780-0246 Learn more about the sponsors of this Aug. 29 episode: Chicago Association of Realtors Wastenot — use code citycastcompost to test the service with a free month. Taste of Polonia Art City — use code 5off to save on your next visit. Become a member of City Cast Chicago. Interested in advertising with City Cast? Find more info HERE
In the lead-up to last week's Democratic National Convention, Chicagoans were told time and time again that neighborhood restaurants would see a boost during the week. City Cast contributor Leigh Giangreco tells host Jacoby Cochran if the convention impacted local restaurants as promised. Want some more City Cast Chicago news? Then make sure to sign up for our Hey Chicago newsletter. Follow us @citycastchicago You can also text us or leave a voicemail at: 773 780-0246 If you enjoyed today's interview with Chicago Department of Cultural Affairs and Events Program Director Event Productions, Neal Heitz, learn more here. Learn more about the sponsors of this Aug. 28 episode: Chicago Association of Realtors Wastenot — use code citycastcompost to test the service with a free month. Taste of Polonia Art City — use code 5off to save on your next visit. Become a member of City Cast Chicago. Interested in advertising with City Cast? Find more info HERE
Chicago Public Schools students are back in the classroom this week, and we're looking at some of the biggest education stories going into the school year. That includes a looming budget deficit, ongoing negotiations with the Chicago teachers' union, and the first-ever school board election. Plus, executive producer Simone Alicea and host Jacoby Cochran are talking about the hottest day of the summer and Labor Day weekend festivals to check out. Good News: National Museum of Mexican Art's Viva La Vida Want some more City Cast Chicago news? Then make sure to sign up for our Hey Chicago newsletter. Follow us @citycastchicago You can also text us or leave a voicemail at: 773 780-0246 Learn more about the sponsors of this Aug. 27 episode: Chicago Association of Realtors Wastenot — use code citycastcompost to test the service with a free month. Taste of Polonia Art City — use code 5off to save on your next visit. Revolution Brewing Become a member of City Cast Chicago. Interested in advertising with City Cast? Find more info HERE
We are more than halfway through Chicago's vibrant farmers market season, but there's still time to hit the markets before they close in the fall. That makes it the perfect time to revisit our guide from the spring when executive producer Simone Alicea and host Jacoby Cochran broke down what's in season, their favorite markets in the city, the three biggest farmers market mistakes, and how to avoid them! Want some more City Cast Chicago news? Then make sure to sign up for our Hey Chicago newsletter. Follow us @citycastchicago You can also text us or leave a voicemail at: 773 780-0246 Learn more about the sponsors of this Aug. 26 episode: Chicago Association of Realtors Wastenot — use code citycastcompost to test the service with a free month. Taste of Polonia Art City — use code 5off to save on your next visit. Become a member of City Cast Chicago. Interested in advertising with City Cast? Find more info HERE
We welcome special guest Chris Huizenga, Director of Professional Development at the Chicago Association of Realtors and co-founder of Desklight. Building on the findings of our microlearning whitepaper, Chris challenges traditional notions of educational offerings and shares innovative strategies for creating member value. Learn why education should be at the core of your association's mission, how to compete in a crowded market, and why failure might be your best teacher. From rethinking curriculum design to leveraging technology, this episode offers practical insights for associations looking to transform their educational programs. Don't miss this chance to reimagine professional development and position your association for success in 2025 and beyond.Support the Show.
Let's all learn from Michael Zaransky's decades of experience in the real estate space in today's episode!Michael joins us to share his expertise in multifamily investing, raising, managing, and preserving investors' capital, his sentiments on what's happening in the market, and his advice everyone shouldn't miss!Key Points & Relevant TopicsWhat attracted Michael to multifamily apartmentsThe difference between investors now and decades agoMichael's perspectives on selecting the right deals for investors in today's marketAdvice on raising capital and things investors want to see in an investment opportunityThe importance of communication and showing transparency to investorsStrategies for preserving investors' capitalMarket predictions in the next few yearsWhich investment markets are performing and worth investing inFostering a positive and innovative working culture and environmentResources & LinksApartment Syndication Due Diligence Checklist for Passive InvestorAbout Michael ZaranskyMichael H. Zaransky founder and managing principal of the real estate development and investment firm, MZ Capital Partners. MZ Capital Partners has been recognized by INC Magazine as one of the fastest growing private companies in America by placement on the INC 500 list as well as the Best Place to Work in Multifamily by the National Apartment Association. Michael has a wide range of real estate, banking, and financial experience and has been a licensed Illinois real estate broker since 1979. Michael is a member of the Forbes Real Estate Council, the Young Presidents' Organization (YPO-Gold), the National Apartment Association, and the Urban Land Institute. Michael is a past Chair of the Chicago Association of Realtors Commercial Division as well as the Realtor Association's Board of Directors and Executive Committee. Zaransky's firm, MZ Capital Partners multifamily developments have received numerous industry awards and recognition including the NAIOP Multifamily Development of the Year Award. He is a James Scholar graduate of the University of Illinois Urbana-Champaign and earned his J.D. at Northwestern University Pritzker School of Law. Michael has published numerous articles and lectured nationally on the subject of real estate investment. His real estate investment books “Profit by Investing in Student Housing” and “Purchase Rehab, and Reposition Commercial Investment Property,” real estate category best sellers, were published by Kaplan Publishing and are sold in major bookstores and online booksellers. Active in numerous trade, civic, and professional associations, Michael serves on the Board of Directors of the Crown Family Foundation and, as a past Chairman of the Board, on the Board of the Jewish Federation of Metropolitan Chicago/Jewish United Fund, one of the largest philanthropic organizations in the nation. Get in Touch with MichaelWebsite: https://mzcapitalpartners.com/ Email: mhz@mzcapitalpartners.com To Connect With UsPlease visit our website www.bonavestcapital.com and click here to leave a rating and written review!
Moses Hall is a top producing commercial real estate broker and leads a brokerage that serves investors, landlords, and tenants. Moses discusses his start in real estate, taking the plunge to start his own business, and the challenges that came with that. He dives into his geographical areas of focus in Chicago and his investment strategy. Moses sheds light on the Chicago Association of Realtors (CAR), his leadership position on the board, and the value that CAR brings to all its members. Moses closes with a bullish outlook on Chicago emphasizing why we are and will continue to be a world class city! If you enjoy today's episode, please leave us a review and share with someone who may also find value in this content! Connect with Mark and Tom: StraightUpChicagoInvestor.com Email the Show: StraightUpChicagoInvestor@gmail.com Guest: Moses Hall, MoHall Commercial & Urban Development Link: Kevin Rocio (Network Recommendation) Link: Moses' LinkedIn Link: SUCI Build Your Team ----------------- Guest Questions 02:00 Housing Provider Tip - Make yourself visible for CHA and City Inspections! 04:00 Intro to our guest, Moses Hall! 10:10 Biggest unforeseen challenge when starting a business! 11:49 Drama with Tiffany Henyard. 13:53 Moses' areas of focus. 16:16 Chicago Association of Realtors (CAR) and their mission! 23:39 Benefits of being a CAR member. 25:43 How is CAR working with NAR on the recent settlement? 37:27 Other areas of focus for CAR! 40:47 Efforts to make adding affordable housing easier. 41:55 Moses' outlook on Chicago. 43:33 What is your competitive advantage? 44:07 One piece of advice for new investors. 44:38 What do you do for fun? 44:55 Good book, podcast, or self development activity that you would recommend? 45:26 Local Network Recommendation. 49:59 How can the listeners learn more about you and provide value to you? ----------------- Production House: Flint Stone Media Copyright of Straight Up Chicago Investor 2024.
Margarita Lopez is a Realtor with Oak Park's Baird & Warner office. Her commitment to providing exceptional customer service and her extensive knowledge of the real estate market has allowed her to build a successful career working with sellers and buyers throughout the Chicagoland area and beyond. She has consecutively been recognized by the Chicago Association of Realtors with their Top Producer Award, the National Association of Hispanic Real Estate Professionals Top 250 Latino Agents and is a Top 5 Producer in her office. She leads with intention and purpose and prides herself in educating her community on the importance of homeownership and building long lasting relationships well past the closing table. In her downtime, she loves to do it all! She is an avid explorer, a coffee shop fanatic, a self-proclaimed foodie, a book club reader, and most importantly a wife, mom and great friend.Website: margaritalopez.bairdwarner.comInstagram: @margarita_realtorLinked In: Margarita LopezIsn't her joy infectious even through the mic??? Definitely connect with her on social media. And share her name if you know of anyone looking to buy or sell. There will be a new episode every Tuesday, so after you listen feel free to take a screenshot to post on IG and tag @elevatinglacultura or send me a DM. You can also comment on our YouTube video if you're watching online. I always like to hear from people and how they resonate with the stories I share. SO leave a review on apple podcasts so we can get more ears listening to these stories and we can continue elevating la cultura.And if you haven't already, join the Elevating la Cultura comunidad on FB. We also host monthly comadre networking events so if you're in Chicago join us for one of those. All upcoming events can be found on the website elevatinglacultura.com to see what in person events I've got going on for you.Alright, enjoy the rest of the day/afternoon/evening whenever you're listening, y nos vemos next week.
The beauty of real estate is that there are so many arenas we can go into. The deeper we go in a niche, the more advantages we gain. One key area a lot of us don't tap into enough is the policy side of things. By getting involved in various organizations, we get to learn the inner workings of our industry and become thought leaders. As agents, we have access to so much data, and we can use it to bring value to our markets. Why is it so important to volunteer and learn the policy side of our businesses? How do we polish up our businesses and branding? In this episode, I'm joined by coach, consultant, speaker and Principal at Ware Realty Group, Sarah Ware. She shares all the powerful lessons she's learned from getting more involved in various organizations, and how she's using them in her business. You always want to be in the mindset of reaching for something bigger than what you are. -Sarah Ware Three Things You'll Learn In This Episode -Principal vs. CEO How can we tweak our title so it better reflects what we actually do? -Learn the inner workings It's really easy to get shiny object syndrome and veer off into other niches. Why is digging into one area so valuable? -Always reach for bigger How do we learn from other industries and professionals and avoid getting stuck in the silo of our own local markets? Guest Bio Sarah Ware is a coach, consultant, esteemed speaker and Principal and Designated Managing Broker at Ware Realty Group. She is also a NAR 2024 Housing Issues Liaison, and the 2024 Immediate Past President of the Chicago Association of Realtors. Sarah specializes in Residential/Commercial Sales and Leasing, Property Management, Market Research and Development. With over 20 years of real estate success, Sarah has mastered creative sales techniques, innovative marketing strategies and understanding of the local housing market. As a result of her work ethic, expertise of the real estate market and entrepreneurial spirit, Sarah has been featured in Chicago Sun-Times, Crain's Chicago Business, Chicago Magazine and on CBS news (just to name a few). For more information, go to https://warerealtygroup.com/ and connect with Sarah on LinkedIn.
Is the end of programming nigh? That's the big question posed in this episode recorded earlier in 2023. It was very popular among listeners, and with the topic being as relevant as ever, we wanted to wrap up the year by highlighting this conversation again.If you ask Matt Welsh, he'd say yes, the end of programming is upon us. As Richard McManus wrote on The New Stack, Welsh is a former professor of computer science at Harvard who spoke at a virtual meetup of the Chicago Association for Computing Machinery (ACM), explaining his thesis that ChatGPT and GitHub Copilot represent the beginning of the end of programming.Welsh joined us on The New Stack Makers to discuss his perspectives about the end of programming and answer questions about the future of computer science, distributed computing, and more.Welsh is now the founder of fixie.ai, a platform they are building to let companies develop applications on top of large language models to extend with different capabilities.For 40 to 50 years, programming language design has had one goal. Make it easier to write programs, Welsh said in the interview.Still, programming languages are complex, Welsh said. And no amount of work is going to make it simple. Learn more from The New Stack about AI and the future of software development:Top 5 Large Language Models and How to Use Them Effectively30 Non-Trivial Ways for Developers to Use GPT-4Developer Tips in AI Prompt Engineering
Switching from selling tech to selling homes feels a lot like going from the minor to the major league of sport. The ticket price is larger, the stakes are higher, and the competition is steeper. This is especially true in this down market, where more people are dropping out than ever before. It's easy for the market to carry you when the going's good, but when things shift, the market won't do you any favors. Real estate is harder right now, but that's something that gets good agents excited. Why is a harder market better for a lot of agents? How did grinding it out at a cubicle in tech sales prepare our guest for real estate? In this episode, Chicagoland Realtor and leader, Leigh Marcus talks about his journey, the success of his team and how a down market can be a good thing for the industry. Real estate is really the big leagues for sales. Higher ticket prices, higher commissions, higher everything. -Leigh Marcus Three Things You'll Learn In This Episode -Get comfortable with boredom How did a career in tech sales prepare Leigh to do monster numbers in real estate? -Pray for it get harder While many agents fear change in the market, and even changes in legislation that might change our industry, why does Leigh welcome it? -How to retain superstars The most talented agents eventually want to become leaders in their own right. How do you keep them excited to remain on your team? Guest Bio Leigh Marcus is one of Chicago's top agents and team leaders. With over 2,200 sales closed since beginning his real estate career in Chicago over 15 years ago, Leigh Marcus is as enthusiastic about the city and its properties as he was on day one. “The vast amount of experience I have now has taught me everything,” says Marcus, a real estate Broker with @properties specializing in single-family homes and condos on Chicago's North Side. Working with everyone from first-time homebuyers and sellers to luxury clients, Marcus maintains honest and open communication, tailoring his services to suit their needs. Prior to joining the industry, Marcus worked in technology sales at IBM, CDW and EMC for 15 years. “My previous roles have helped me better understand people because I've worked with so many different personality types,” he explains, adding that he was inspired to make the transition by his wife's success as a real estate agent. “She taught me what it takes to build and keep those client relationships in real estate.” In 2019, Marcus represented the listing that garnered the highest transaction price in Roscoe Village in over a decade. He has been recognized as a top producer by the Chicago Association of Realtors for five years straight and has made the Inc. 5000 list for the past two years. For more information, head to https://www.leighmarcus.com/.
From chasing down autographs and selling them, to running a real estate team, the same things make a good partnership tick. A unified vision and egoless collaboration are the key to making it last. Unfortunately, too many people jump into a partnership thinking only about how it will boost production and income. If you're selling a lot that means you'll be a powerful force together, right? Wrong! Those people find out how hard it is to keep something going on such a flimsy foundation. How did Tommy Choi and Josh Weinberg create the basis for a successful partnership way back in college? In the episode, the co-team leaders share how they built their business and all their best stories from collective autographs over the years. We have a unified vision, egoless collaboration and we've dug a deep moat around our friendship. Without those 3 things, it's hard to have a partnership. -Tommy Choi Three Things You'll Learn In This Episode -Way bigger than an autograph From camping out to meet Britney Spears to getting an autograph from Kobe, why is the journey to the autograph more important than the signature itself? -Friendship trumps business What's the one decision Tommy and Josh made early on that has set their partnership up for success? -Team doesn't equal partnership What do so many people in real estate get so wrong about partnering up and working collaboratively? Guest Bio Tommy Choi and Josh Winberg are co-founders of Weinberg Choi Residential. Josh Weinberg and Tommy Choi met at Bradley University in 2000. Shortly after they met, they knew they would to go into business together because their values aligned and they had a shared passion for real estate. In 2007, Josh and Tommy started Weinberg Choi Residential, a full service residential real estate brokerage, that focuses on buying, selling, leasing, and real estate investments. The Weinberg Choi Team views their clients as friends, and they treat them with that amount of care. They have built a strong reputation in the industry for their honesty, knowledge, and reliability. It's real estate the right way. The Weinberg Choi Team is also passionate about community involvement through an internal campaign called 365 Days of Giving. Each year, they organize 12 volunteering opportunities, in Chicago, for the team to connect with some of the causes that are closest to their hearts including family, literacy, women's health, and homelessness. Weinberg Choi are members of the Chicago Association of Realtors, the Illinois Association of Realtors, and the National Association of Realtors. They have ranked in the Top 1% Producer Team by Chicago Association of Realtors. Josh and Tommy have appeared on HGTV's House Hunters and House Hunters Renovation. For more information, head to http://weinbergchoi.com/.
On this week's episode of the Illinois REALTORS® Weekly Podcast, we're celebrating National Hispanic Heritage Month with Illinois REALTORS® Ruth “Drussy” Hernandez and Erika Villegas. Drussy is the 2024 president of the Chicago Association of REALTORS® and Erika is the president-elect.
Welcome back to the Real Estate Diplomat podcast! In this exciting episode, we come to you live from the beautiful landscapes of Costa Rica, specifically from Guanacaste! Joining us on this captivating journey are two esteemed guests who are leading figures in the real estate industry.Our first guest is Linda Hattar, the Chairwoman of the Global Real Estate Council for the Chicago Association of Realtors and the Vice President of Aco Commercial. Linda's extensive expertise and leadership have made a significant impact on the real estate landscape in Chicago and beyond.Accompanying Linda is the dynamic Alonzo Abron, the Vice Chairman of the Global Real Estate Council for the Chicago Association of Realtors and the President of A Progeny Global. With his wealth of experience, Alonzo has been driving innovation in the real estate sector, leaving a profound mark in the industry.Together, we are here on a trade mission with the Chicago Association of Realtors, getting the chance to meet visionary leaders of the Costa Rica Global Association of REALTORS and connect with local Realtors. Along the way, we have explored real estate developments and experienced the rich culture of Costa Rica.In this episode, we dive into the invaluable insights gained from exploring a new real estate market and understanding its intricacies. Being on the ground, meeting people, and witnessing real estate transactions in action offers a unique perspective that we can't wait to share with you.Join us as we uncover the boundless potential of the Costa Rican real estate scene, and how international collaborations are shaping the industry. Whether you're an investor or a prospective buyer, this episode promises to provide fresh perspectives on the global real estate market.Tune in for riveting conversations with Linda Hattar and Alonzo Abron, and gain a deeper understanding of the power of real estate in a global context. Subscribe to the Real Estate Diplomat podcast for more captivating stories from around the world and learn more at https://www.therealestatediplomat.com/#RealEstateDiplomatPodcast #CostaRicaRealEstate #GlobalRealtors #ChicagoAssociationOfRealtors #RealEstateTradeMission #GuanacasteAdventures #carincostarica #carglobal
Education content is boring, we all know it. But how can we use it to cultivate an audience and improve our brand image.ResourceMark's Website Real Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:00:00:02:07 - 00:01:05:13UnknownTell the editor your name and the website that we're going to put in the show notes here. My name is Mark Sullivan and the website is Homeowner Dash Handbooks. Who are you ready to rock? Yes, to anyone.00:01:09:21 - 00:01:28:18UnknownSo how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webmaster Real Estate Marketing Dave and this podcast is all about building a strong personal brand. People have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them.00:01:28:23 - 00:01:37:23UnknownLet's get started.00:01:41:03 - 00:01:58:20UnknownWhat's up? Ladies and gentlemen, welcome to the episode of the Real Estate Marketing Dude Podcast. Folks we're going to be chatting about today is and I'm basically going to dedicate the rest of this year to is being different, standing out, getting ahead, doing things differently. You're going to have to work a little bit harder in this type of marketplace.00:01:58:20 - 00:02:16:02UnknownAnd because of that, I mean, you're going to do things that you probably weren't used to doing. And when the market shifts, you have to shift with it. The ones who will stay and remain complacent are the ones who get their ass kicked in times like these. But on the flip side of that, I don't mean to be all doom and gloom because there's nothing but opportunity in shifts like this as well.00:02:16:02 - 00:02:32:21UnknownAt the same time. And it's only during a shift that you really build share market share, you build brand, you build huge opportunity because the shifts are when businesses are made really it's very hard to get ahead when everything is going well and everyone else is crushing it around you. But it's very easy to get ahead when nobody else is.00:02:33:02 - 00:02:50:19UnknownBut you need to know where that opportunity is going to be at so we're going to, you know, going forward, this is the second half of the year in 2014 and dedicate the rest of the year to sort of just standing out better serving. How do you become a better agent, a better lender? Why should people shoot, you know, choose, use what makes your shit not stink?00:02:51:12 - 00:03:10:20UnknownWhy are you the bottom? Why do people need to call you like that's a week? That's that. That's what we want to chat about. So I'm bringing on a past client friend, known him for a couple of years and he's a mortgage broker right now and you know, obviously mortgage brokerage business is down across the board. Right. So, however, he didn't stop.00:03:10:20 - 00:03:30:00UnknownHe kept working harder and harder. And I seen him working on this project that he's been building and whatnot, and I want him to come share his experience. But in short, what we're going to be chatting about today is how do you use education and how does that work within the buying cycle? A lot of times I see a lot of realtors try to create content and they try to create education, but it just falls on deaf ears.00:03:30:00 - 00:03:46:23UnknownIt never really works. They make a video or they make a post. They do it on Facebook and then it dies in the newsfeed and everyone forgot who the fuck they were or what the fuck they talked about. So how do you leverage education to convert, attract and get more business ultimately? So without further ado, let's go ahead and introduce our guest, Mr. Mark Sullivan.00:03:46:23 - 00:04:16:08UnknownWhat's up, Mark? Hey, what's going on? Mike Thanks for having me. Why don't you tell everybody a little bit about who the hell you are, where you at, and what are we going to be talking about today? Yeah, absolutely. My name is Mark Sullivan. I run a mortgage team out of Nashville, Tennessee, licensed in most of the Southeast and eight different states and built my business on the back of educating clients.00:04:16:08 - 00:04:43:23UnknownRight. Making sure that my clients, my clients stuck with me because of the education that I provide and the value that that I provide to my clients. So tell me about you. Obviously, you do a lot with real estate agents, I'm assuming. Right. So you work with a lot of real estate agents and I've never really it's crazy because we create a lot of videos, guys.00:04:43:23 - 00:05:00:16UnknownWe've done over 4000 videos like a scene every type of video could possibly create about real estate in space. And I can tell you that when you're creating videos on education, they're usually the least engaged pieces of content that you'll create, right? So if I create a video on the home buying process, I might get like ten views on that thing, right?00:05:00:22 - 00:05:22:04UnknownBut if I create a video about me dancing in a in an elf outfit at a listing, I'm going to get like 30 500,000 views on that video. But why is there a difference in content and it's not that one's bad or the other, it's just on you need to know. On how to use the content. Some of the most important content that you guys should have and everyone should have is education about why the fuck you're an expert?00:05:22:11 - 00:05:44:24UnknownLike Who the fuck are you and why should I let you tell me what to do on the largest investment of my house or in my lifetime in educational content is what we call core content. Core content is there. Everyone needs it. You have to have you imagine a hotel not having pictures of their pool and it's a resort online, right?00:05:45:00 - 00:06:05:16UnknownYeah, right. Exactly. No entities. That is their core content. Right. And you got to look at like from any other business, it's just go around other businesses just so you guys get in the right mindset because the question I'm going to ask yourself while I'm walking through these examples is if you visited your website, would you fucking hire you seriously, look at your own website and be like, Dude, would you would I hire myself?00:06:05:16 - 00:06:26:22UnknownLike, Seriously, what are my site actually tells people I'm an expert and why should they trust me? Because I'm a realtor. No one cares, right? That's where education comes in. So although it isn't like the most sexy type of content to create, it's the stuff you use over and over again with every single client. No one cares that your license, only one cares.00:06:26:22 - 00:06:46:24UnknownIs that your what you could do with the license? So how are you using education in your process? Like obviously you're more on the buy side, but talk to me about that. What do you do education wise? How do you leverage education to enhance the experience? But more importantly, make realtors look like freaking badasses because that's ultimately like your secret sauce, right?00:06:47:14 - 00:07:14:16UnknownRight. Right, exactly. And the difference I think the difference between the two videos, you know, the examples that you gave was the video's for entertainment purposes. Right. And the the education the education is more targeted. Right. You're shooting for a specific person that you're talking to and you're a specific audience that you're targeting things to. And so what we try to do is we find we find people where they're at in the process.00:07:14:16 - 00:07:36:22UnknownAnd when you have a whole when you have a whole learning center or a whole library of educate, then it doesn't matter where I find that person, I know where to place them. Right. If they if they're a renter, I know. I know to put education in front of them, that will make them a first time homebuyer if if their objection is that they have a low credit score.00:07:37:05 - 00:07:58:00UnknownI've got tons of credit score education material that I can put in front of these people. And, you know, they can consume at their own at their own pace and and start fixing their credit score. Right. If somebody comes up to me and says, you know, I get introduce somebody, hey, Mark's in the mortgage business. I'm like, Oh, yeah, I just bought a house for four months ago.00:07:58:00 - 00:08:17:01UnknownRight? That's that's like the ultimate thing for anybody to tell you, because they know that, you know, I'm not going to try to start selling them a mortgage or a real estate agent isn't going to start selling them a house because they just bought one. Right. That they're in the safe zone. But I go, okay, that's great. Hey, my clients, whenever my clients close, I always give them a gift.00:08:17:11 - 00:08:42:18UnknownAnd this gift is the homeowner handbook and it's a learning center. And half of it, not half of it, but a lot of it is based around being a great homeowner. I'd like to give this to you. Right. And that's that's usually where I leave it. But I hand that to them. I sign them up. They get a whole bunch of great value home maintenance videos about how to be an awesome homeowner and how to maintain their home.00:08:42:23 - 00:09:03:04UnknownAnd at least instead of saying, Oh, great, congratulations on closing your house four months ago, now I'm going to be in front of that person educating them on how to be a homeowner so that whenever I guess in the mortgage world, whenever the rates go down, they've already been been listening to me or whenever they're ready to buy a new house that they know that they need to come to me for a preapproval.00:09:04:15 - 00:09:25:12UnknownIt's a powerful thing because we all know that there's NAR stats out there that say that, you know, 87% of people say that they'll use their real estate agent again, but only 27% of them actually do the right thing. It's even less than that. Yeah. Yeah, that's crazy. Yeah, it's crazy. It's crazy because there's no power. All right.00:09:25:12 - 00:09:49:03UnknownSo well, I think the main point that the main point that I try to drive home is that when you have a robust learning center or I have a library of education, that there's nobody that you can meet out there that you can't slide into your environment and start educating them. If it's not right now for the future, yes, love it.00:09:50:02 - 00:10:10:18UnknownHere's what happens realistically. Like no one hears from anyone after they close. And like, it's funny because, you know, when you especially on the buy side, like your work or the client, you almost become friends with them. Like you have intimate conversations in the car, you're laughing together and whatnot. They're emotional, especially when there's like a couple. I mean, I used to go out to dinner with all my clients.00:10:10:18 - 00:10:24:16UnknownI was like sort of my secret. I would get them drunk and I'm like, they're you can ever cheat on me with anyone else. They're going to close all up. They're going all the way to the closing table. But that was I built a relationship. We go out to dinner, I would invest 3 to $400 per client just through dinners and whatnot.00:10:24:23 - 00:10:43:17UnknownAnd I did that strategically because I wasn't in it for their direct business. I was in it for the referral business because every single person they know they can refer me to. And that client experience is like what we're sort of talking about here. But Mark's taking it to a new level. What he's saying is like, All right, great, let's not only use education within the client like service.00:10:43:17 - 00:11:09:22UnknownThat's how everybody uses it, right? But how do we stay in front of them and continue to add value without being a douchey real estate agent saying, Hey, do you got a referral for me? Hey, do you have a referral for me? Hey, do you have referrals from me? Oh, don't forget, I'm in real estate. Hey, by the way, you get the latest market update, real estate market news, you can't if you guys just talk about real estate and buying and selling and self-serving interest with your database, they're going to tune you out because no one wants to talk about real estate listing in the market to buy it.00:11:10:08 - 00:11:32:00UnknownSorry, HGTV does a good enough job for that, so they're going to watch that real estate content over yours any day. So don't try to compete, but doesn't mean you don't stay in touch. How are you doing that? And like, do you have like a frequencies or touch schedule? So if someone closes on a house, you give them your homeowner handbook, they take the homeowner handbook.00:11:32:00 - 00:11:51:13UnknownAnd that's basically like, okay, here's how you save money, I'm guessing on like solar or this, and here's how you do this and here's how you do that and so on and so on. Yeah, sure. So the people that are going into the closing table, it all depends on how they enter the handbook. So we have the the homeowner handbook is a learning center.00:11:51:13 - 00:12:12:12UnknownIt's a library of videos and it also comes with a CRM, right? So it depends on when they enter the handbook whether if they entered as a first time homebuyer, they're going to they're going to start a campaign. We're going to start a campaign for them. That's going to just talk about homebuying. It's going to talk about being prepared for financing.00:12:12:18 - 00:12:33:19UnknownIt's going to be talk about things you want to think about when when buying a home, you know, then it's going to talk and it's also going to talk about credit score and things like that. Things you need to do to get ready for us. But if you're if you've just closed, like, say you want to my clients and you know, and or say your, you know, say a friend of mine, you know, that everybody gets right.00:12:33:24 - 00:12:54:01UnknownI just you know, I just saw a Facebook, a friend of mine closed on their house and it didn't use me. Right. So, hey, you know, here's a gift, you know, happy closing day and they get the handbook and they're entering as a homeowner, right? So they're going to enter it as, hey, congratulations. They're not going to get homeownership videos because that doesn't apply to them.00:12:54:06 - 00:13:23:06UnknownBut they're going to get is they're going to get is hey, it's summer. Now here's your list of things you need to do to maintain your home for summer. Right? Here's here's a, you know, here's how to, you know, replace, you know, your your your filter in your dishwasher and things like that where honestly, a majority of the homebuyers, you know, first time homebuyers for sure, that are in their low thirties, most of them have no idea that their dishwasher, even has a has a filter in it.00:13:23:06 - 00:13:41:22UnknownRight. It's little things like that that we're educating them a little bit further. So they're Oh wow. I didn't even think about that before. Yeah, that's a value. It's a value added way to stay in touch. It isn't self-serving. This is how content works. You guys like we're talking about content, education, it's all content. Like we have to create something.00:13:41:22 - 00:13:56:16UnknownYou have to create something to stay in touch, to stay present. Because if you're not somebody else's, I mean, that's just how simple it is. That's that's why those stats go like 80% of people would love to work with you again, but they just forget who you exist, who the hell you are. I mean, that's just the reality of it.00:13:57:00 - 00:14:16:09UnknownYou can never build any type of brand without staying in touch with people, whether it's people you're just friends with their family that haven't transacted with you or the ones you have. It doesn't matter. You have to always be marketing wherever you're at. I like to say ABR always be reminding wherever you're at because you never know where the next deal is going to come from.00:14:18:00 - 00:14:44:10UnknownJust think about from this point of view. There's a reason and we're not telling you anything that no one knows. I'm trying to get out of your head is why aren't you doing this? Because there's not a business in the world that doesn't have an email list. Like I just signed up. I went to visit on a vacation last weekend to Huntington Beach with my family, and Hilton's already sent me like four freaking offers or hi, wherever the fuck I was out, they said I got like four vacation things.00:14:44:11 - 00:14:59:00UnknownI'm like, I'm like, close to pulling the trigger on another one. They're staying in touch with me. I could tell what they did at the hotel last week. I'm like, Oh, cool shit. I wish we had went there this weekend. None of it is self-serving. It's just sort of like value added, right? So and that happens with any business.00:14:59:00 - 00:15:19:21UnknownIf you go to Home Depot, they start sending you coupons because a retailer has a version of value to their customer base as a discount. It's all shit. So what's your value base? What are you going to do? What are you going to give as a real estate agent or a lender? Even when you give give them tips, that's your expertize that positions you as the expert.00:15:19:21 - 00:15:46:04UnknownWhat is it like? How often do people stay in touch? I have like I'm all about staying in touch with people. That's my whole thing. So what are you guys doing? What do you see works best of actual. I you know I think this day and age actual value right it's less about how often unless somebody raised their hand and said, hey, I want to buy right now and then, you know, then you kick it into high gear and trying to stay in touch with somebody.00:15:46:04 - 00:16:13:05UnknownBut I think it's less about how often and how much value you're delivering. Like there's there's only there's only so many checking cash story recipes or happy girl cheese day, you know, kind of emails that you can send out. Like they don't nobody cares about that. But when you send something of value that they've even if they only read it for 15 seconds, you know, they, they decided they stopped what they were doing in their day to read what, what you provided.00:16:13:07 - 00:16:44:05UnknownRight. And I think it's value whether it's whether, you know, twice a week, once a month, I think that matters less. And in the buying cycle, especially the first time homebuyer, you're buying cycles 12, 24 months. Right. It's just that most agents and loan officers don't realize that because we tend to enter the buying cycle on that last 10%, you know, when they're when they're one or two months away and they've been learning for for 12 to 16 months already.00:16:45:06 - 00:17:03:09UnknownSo it's something then that we don't really think about. And honestly, most people are only equipped to provide the value that, you know, that they're equipped of about it. So if I'm a loan officer, I've got financing videos, or if I'm a real estate agent, I've got, you know, things you can do to buy a home videos, right?00:17:03:09 - 00:17:24:07UnknownBut if you team up like we've done here with the handbook and have experts from every sector educating on it, then then you can focus on what you do best and let the other experts that you've partnered with focus on what they do best. And I think it's I think the answer is value for sure. Yeah. That the other option is entertainment.00:17:24:07 - 00:17:38:14UnknownIf you can make people laugh, but reality is most aren't that funny. So that's a that unless you're you know, you've got to have or entertaining content. That's where video comes in and then you've got to get editors and all that stuff. So you got to get one or get a couple other mortgage people all over the country.00:17:38:14 - 00:17:56:17UnknownAnd I can promise you most of us are funny. So there's different categories of content or call it learning centers. I'll give you guys another example. I remember my old website. I know what happened with it, but my server's down. But I had a concept. It was just nothing. But it was a homeowner handbook as a freaking encyclopedia, Chicago real estate.00:17:57:07 - 00:18:15:16UnknownAnd I would just blog and write and write, but I would always repurpose. So I had a page on the site How to sell your house without a realtor. And that whole page was like a course on how to sell your house without a real estate agent. I gave them the local Chicago Association realtor contracts. I gave them the disclosures, I gave them my inspector.00:18:16:12 - 00:18:35:04UnknownI gave them everything to do the job without them, even my photographer, my videographer. And I gave him my whole checklist of everything. We do it marketing wise. So the reason for that is that I'm not scared to share everything and anything. Like I'll share all content. That's my share. I'll give you everything because I know that you need me to fulfill some of it.00:18:35:04 - 00:18:50:17UnknownThat's always been my sales strategy. So when I have a for sale by owner, what would I do? Do you think they want to talk to a real estate agent? Mark No. Yeah, that's why they're for sale by owner, bro. They fucking hate you. They hate you guys. All right, so. But yeah, I would try for some of that.00:18:50:17 - 00:19:08:03UnknownOh, that's fantastic. You know what? I just put a I basically have a gun for sale by owner course on my website. I'm happy to share with you to give you the contracts and all this stuff. I'm going to send it to you and we hang up. And the only thing I want to ask is that if you do have to hire somebody, I would love, you know that to be me or at least give me a shot.00:19:08:03 - 00:19:23:01UnknownBut at the same time, if you're going to sell your house without a realtor, I'd love be the person to show you how. And boom, they're like, What the fuck you say? And then you just you completely mind fuck them because you got to go backwards with it, right? And then they're like, Whoa, so you're not trying to sell me?00:19:23:01 - 00:19:39:16UnknownYou're trying to help me. I can't tell you how many times that works because if you if you really break it down, everyone assumes I'm going to do this, but I do the opposite. And then, boom, I have them. That was my hooker, my attention getter. But I at least had an excuse to stay in touch. I used to argue that people like I'd never would go.00:19:39:18 - 00:20:07:02UnknownWhy would you go after for sale by owner for the listing instead? I'd go after them to buy their next house. And then you should. If you build a relationship that angle, get the listing in a much easier way because you're not coming at it as self-serving interest. So think outside the box you guys like. And the other thing too is that when people have a very good experience with you, they refer you and no differently than you refer restaurant.00:20:07:02 - 00:20:27:24UnknownYou beat that or whatever it is. If they have a shitty experience with you, they don't refer you. They detract business from you because they tell their friends about how bad you are. That happens all the time. What kind of categories of content or would you call it learning centers? Do you see you've named a couple first time homebuyer, so maybe you missed.00:20:28:01 - 00:20:52:02UnknownWe have we have homebuying. We have homebuying which which right now is financing and real estate side income is they work they work together so well that we had a hard time separating that. But we have credit score. We are, I think, most of the most popular part of credit score is we have a seven part video series on the seven misconceptions of credit.00:20:52:10 - 00:21:16:00UnknownRight and home maintenance is the is is in the top three right. And that's that's after you already own the home. These are things you need to know about, you know, yada, yada. We talk about home inspections. Home inspections is one of those things my brother and a co-founder of of the him but is a home inspector and one thing and my dad's a home inspector.00:21:16:00 - 00:21:36:13UnknownSo like like I know I know how important home inspections are. And I think that a lot of people go into the transaction not understanding, you know, anything at all about what that home inspection supposed to do other than they were told by their real estate agent, you need a home inspection, right? You need to get a homosexual.00:21:36:14 - 00:22:03:24UnknownThis kind of breaks down. These are things that you should expect from your home and home inspector. These are things you should expect. The day of this is how to read a report. Right. This is I think the most important thing is this is what you should take away from the report. Right. And these are you know, these are all things that I think if if your client was more educated about the home inspection process, I think it makes all I think it makes the whole process less stressful, right?00:22:03:24 - 00:22:26:22UnknownYeah. Because I mean, anything anything that you do, you're more you're more stressed about things you don't know that are approaching than things you are a little more educated on that are approaching. Right. I mean, if you take a if you take an hour drive to someplace, you've never been that out. That drive there seems like three times longer than that.00:22:26:22 - 00:22:49:02UnknownOur drive back, because you're you're going over a road that you've already traveled now and there's less of the in your mind going, okay, what's going to happen next? What, you know, where am I going? And unfortunately, that's where that's where a lot of home buyers and that's how a lot of homebuyers navigate the homebuying process. And they're like, where am I going?00:22:49:02 - 00:23:16:02UnknownYou know, we also have an insurance module where it just kind of breaks down. It kind of breaks down homeowner's insurance. We're going to expand that a little bit more. But obviously, that's what's important in the homebuying process. And and a refinance process or homeownership process. So just knowing honestly, I don't know a ton I didn't know a ton about my first homeowner's insurance policy.00:23:16:02 - 00:23:43:10UnknownRight. It just so much numbers your coverage you're covered for $500,000 of this, you know, $300,000 of this. But you don't know what any of that's going to. And this kind of helps break that down so that, you know, to go to your agent and ask the right questions that I think a lot of times during the process, people just go for the lowest quote always and then they find out like we had in Nashville, we had tornadoes come through.00:23:43:10 - 00:24:07:19UnknownThey had I don't know, is it five or six years ago? And it just leveled leveled sections of a town called Mount Juliet. And we had people I had a few clients that bought a house, had their house completely, completely leveled. Two different clients. One had the house completely rebuilt. That ended up being worth $150,000 more than the house that they bought.00:24:08:04 - 00:24:33:02UnknownAnd another one barely was able. They had to come out of pocket, and it was a struggle for them to even begin rebuilding that house. And there was it was the same storm, two different insurance companies and two different insurance policies. It has a completely different experience because one was prepared and one wasn't. Yeah. Yep. And so that's basically the gist.00:24:33:06 - 00:24:54:21UnknownWe have a title module as well. The title module is just mainly to say what is title insurance? Because I bet 80% of the people listening to your podcast right now, even though they're loan officers and real estate agents, really have no clue what title insurance is. So it goes through that, Hey, what's the role of the title company?00:24:54:21 - 00:25:13:08UnknownWhat are they going to do? What do you expect when you when you when you hear from them and and things like that? Some of these modules, people aren't even going to open, right. Unless they're really dedicated to knowing everything about the process. Right. But the fact that it's there is the important aspect of things in my opinion.00:25:13:18 - 00:25:31:23UnknownWell, yeah, it's most and no one will remember. Like even when they see it, they'll just remember that you have it. So it's like if you have two different people and you have one person who has all of this, like collateral call it, and one person that just shows up and they have like a their outfit on and a good smile and you walk away and they give it to Bolton.00:25:31:23 - 00:25:51:02UnknownIt's about making that impression. So, yes, 100%. It's about the and the consumer experience and then the educating them on the process. But the touch points along the way are what are very key because I'm I think the whole damn business is about experience, consumer experience, because those are all selling the same shit, like everyone has the same products and services.00:25:51:12 - 00:26:10:13UnknownThe only difference between all of us is, okay, how is that person delivering those products and services right now? That's why we have owner advocate, for example, we have multiple seller options where we're talking a lot on the buy side. But, you know, we have a process we call owner advocate and on the sell side of that, we give them six or seven different ways to sell their properties.00:26:10:24 - 00:26:29:23UnknownSo very same concept just through education and all that is how we're converting and attracting seller leads. So but here's the point, though. This is your opportune idea to do something different if you don't have your own. Like if you don't have content that shows people you're the expert, then are you really the expert? As my whole combatant?00:26:29:23 - 00:26:51:12UnknownAnd then why don't you have that content? We used to do these. We're not doing them anymore. But there's many people you could hire or services like Marks has a service can that you guys can utilize with the homeowner handbook. But there's no excuse to not have this shit. Like these are basic sales tools you're not having. Your education is like a restaurant, not having a recipe that they cook every single day.00:26:51:19 - 00:27:16:07UnknownSame damn thing. Mark, any closing thoughts on here? And we'll get this wrapped up. Yeah, a few one. I'll take a I guess I'll take a page out of your I'll take a page out of your handbook and you know, say that, you know, whenever you're talking about your sphere of influence and you're talking about like 10% of people that you know are going to move this year.00:27:16:14 - 00:27:42:22UnknownRight. And the important thing is 10% of the people that they know that your friends know are going to move this year. Right. So it's all about controlling that sphere of influence. Don't if you put yourself where you're just self-serving. Right. And you're just salesy, salesy sales that nobody wants to refer to that it. Right. Because when when it's when it's friend, a friend, they want to help, right?00:27:42:22 - 00:28:05:05UnknownThey want to lead with a helping hand. So friend a, you know, your friend Cody wants to help his friend John buy a house or wants to help, but he didn't. But Cody doesn't know anything about home buying, but he's. He's in the homeowner handbook, so you can say, Hey, let me share this with you and I'll give you a bunch of education that will help you at least, you know, start to navigate what you're looking for.00:28:05:07 - 00:28:26:19UnknownRight? That's something that a friend would love to share with another friend and help get you down that path we offer for those. There's a lot of people in our industry that are afraid of a video camera. I shouldn't say afraid. They just don't want to do it. That's not part of that's not they haven't they haven't devoted that part to their business plan.00:28:26:19 - 00:28:50:08UnknownThat's that's fine. We've got that solution for you where you can just leverage our videos. We also have a solution where you're creating your own content, you're putting your own content into your own learning center where you can take when you want. You can take control of that process, and instead of them listening to somebody else talk, they're listening to you talk and making you more of an authority.00:28:51:00 - 00:29:11:14UnknownBut again, if that's not that's not up your alley. If you're not comfortable on camera, use our videos. And then the CRM that's attached to the handbook. Let the CRM that CRM is coming from you. Right? Those emails are coming from you. Those texts are coming from you. And all of that value is going to have is going to have you branded on it.00:29:11:18 - 00:29:45:02UnknownYou're branded on the learning center. It'd be homeowner dash handbook you're slash you know dot com slash your name handbook and your picture on it so this is something for everybody and it's something to just to get education out there because the last thing you want your future prospect doing is being out there on Google Learning most mostly wrong information from sources that are going to take their information and sell them out.00:29:45:02 - 00:30:10:17UnknownBut why don't you tell them if you guys are interested in learning more about Homeowner Handbook, tell them what the website was just so they can find out. Yeah, for sure. We actually have a special site just for you. It's homeowner dash handbook dot com slash sweet assist where you go. If you go there if you go there the landing page, it'll tell you.00:30:10:17 - 00:30:30:16UnknownIt will remind you what the code is. But you get 50% off if you use the code suite, assist you fit yourself the starter package and you get 10% off the pro package. And if you have any questions, please don't hesitate to reach out. Love it, folks. Take this opportunity to look in working on your business. What can you do to stand out?00:30:31:00 - 00:30:55:20UnknownOut compete up brand OutServe and just be different? That's what's going to work in this market. And although things might be a little bit slower now, things aren't dead and people are still going to move no matter what. So whenever things are moving again, then the last one standing are the ones who always reap the benefits. So I've seen this happen many, many times and I'm going to make a wild prediction and I'm going to say it's going to happen again.00:30:56:05 - 00:31:18:16UnknownSo appreciate you guys. Just another absolute reality marketing do podcast. We will see you guys next week and visit us at Sweet Assist with assist dot com. We'll see you guys by peace. Thank you for watching. Another episode of the Real Estate Marketing Do Podcast. If you need help with video or finding out what your brand is. Visit our website at WW W dot real estate marketing do dot com.00:31:18:19 - 00:31:48:03UnknownWe make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then schedule time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.
How to Handle Objections | Nick Rendleman "The Nicholas Ryan Team was formed back in 2014. After Nick found success as a real estate agent flying solo, he began the process of building a team. His first hire was an admin assistant and, after making the hire, his business doubled! Nick then began looking for more realtors to help him with the overflow of clients and referrals. Within 12 months of recruiting realtors, Nick's team grew from two team members to seven, earned their first Chicago Association of Realtor “Top Producer” award, and business had doubled again! Fast forward to 2019, and the Nicholas Ryan Team is now ranked in the top 1% of all realtors in Chicago. So, what's the secret to their success? Elevating lives through real estate! Each team member on the Nicholas Ryan Team shares the same passion and vision to genuinely help people succeed and make their lives better using real estate as the platform. Elevating lives isn't limited to the scope of real estate. The Nicholas Ryan team has also partnered with GRIP Outreach for Youth to help some of the most at risk youth in Chicago in an effort to see Chicago's youth lifted up and live productive lives in their communities, churches, and profession. " Leave a comment if you have any questions and don't forget to SUBSCRIBE to our channel. Click the Bell Icon so you'll receive notifications for new informative Craig Proctor videos, Real Estate Coaching!
The ability to tell our stories and walk in our truth doesn't just free us of shame. As a speaker and even a business owner, it also makes us more resonant and magnetic. It's easy to hide the difficult things that happen to us, but there's nothing more freeing than owning what you've lived through, good, bad, and ugly. How has owning my truth helped me personally and professionally? In this episode, I'm joined by the CEO & Founder of Suite 527 Realty Group, Sherri Jordan puts me in the hot seat, and I share stories from my past that are pivotal to who I am today. Three Things You'll Learn In This Episode - Why you have to create your own intellectual property As a keynote speaker, how do you set yourself apart and earn more? - The power of manifestation How did I plant the seeds for everything I accomplished years ago? - Turning information into action When we're learning something new like AI, it's easy to keep accumulating knowledge. How do we start implementing? Guest Bio Sherri Jordan is the CEO & Founder of Suite 527 Realty Group, LLC, a boutique Real Estate Firm in Bolingbrook, IL with 15 years of industry experience working with an array of clientele from first-time home buyers to seasoned investors. She has built her real estate brokerage and team from the ground up going from an independent contractor to the owner of her brokerage with a physical office space that not only hosts training workshops for agents and business owners but community outreach and local officials events. Sherri knows there is no single path to becoming an excellent leader and that some of the most influential ones of our time have used different opportunities as challenges to becoming those leaders. Not only is Sherri a part of several Chicago Association of Realtors committees including the D77/Englewod committee and the Professional Advisory Group but she was a Mentor in the REALTOR® ELITE (Education. Leadership. Information. Thrive. Elevation) program where her expertise resulted in her nomination and subsequent receival of the ELITE Coach of the Year award. Connect with Sherri on LinkedIn.
Susan Kryl is a legendary direct marketer with two pieces of advice for marketers everywhere. First, use the “Day in The Life” technique to gain deep customer insight for building your marketing strategy. Second, “Learn, teach and mentor,” in order to keep up to date and give back to the world. (Advice she offers even for new entrants to the field.) Join us in a lively conversation about how Susan climbed the agency ladder to the very top, and later became a mentor to many who then did the same. Susan also shares the fascinating story of having created a win-win strategy for marketing education at DePaul University by assigning students to develop marketing plans for Chicago-area not-for-profits. About our Guest: Susan Kryl's experience ranges from healthcare branding for Children's and Northwestern Memorial Hospitals to minority marketing programs for Verizon, and to technology and financial services product launches for Informatica, RCN, GE Financial Services, and Dean Witter. Her initiatives have also included consulting with Singtel in Singapore, and the introduction of the Discover Card with the J. Walter Thompson team in Chicago, where she led the response marketing group, JWT Direct, before founding her eponymous strategy/marketing/creative company 30 years ago. Her leadership roles in the advertising community include terms as president of the Woman's Advertising Club (WAC) and the Chicago Association of Direct Marketing (CADM). She also chaired Direct From The Heart (DFTH), a unique CADM program that acted as a clearinghouse between Chicago non-profits and marketing professionals and recognized the pro bono work of members. Susan, an ardent music lover, served more than two decades as an active member of the Lyric Opera of Chicago's Guild Board of Directors, including several terms on the Executive Committee. WVU Marketing Communications Today: Marketing Legends is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.
CPD Commander Melinda Linas, CPD Sgt. Janice Brown and retired CPD PO Kathy Caldwell join The Steve Cochran Show to talk about the The International Association of Women Police coming to Chicago next year and how you can be a part of funding the training of Chicago women in policing this Friday at the Billy Goat Tavern. Join the Chicago Association of Women in Law Enforcement for a night of music, fashion and raffles on Friday, April 14th at the Billy Goat Tavern, 1535 W. Madison St., from 6 to 10pm.See omnystudio.com/listener for privacy information.
s the end of programming nigh?If you ask Matt Welsh, he'd say yes. As Richard McManus wrote on The New Stack, Welsh is a former professor of computer science at Harvard who spoke at a virtual meetup of the Chicago Association for Computing Machinery (ACM), explaining his thesis that ChatGPT and GitHub Copilot represent the beginning of the end of programming.Welsh joined us on The New Stack Makers to discuss his perspectives about the end of programming and answer questions about the future of computer science, distributed computing, and more.Welsh is now the founder of fixie.ai, a platform they are building to let companies develop applications on top of large language models to extend with different capabilities.For 40 to 50 years, programming language design has had one goal. Make it easier to write programs, Welsh said in the interview.Still, programming languages are complex, Welsh said. And no amount of work is going to make it simple.
Today Jonny speaks with the Real Estate Broker, Developer, Entrepreneur, and CEO of MoHall Commercial and Urban Development, Moses Hall. Moses is also a Music Publishing Executive and CEO of MoHall Music Publishing.They discuss:1. How he built his portfolio in real estate2. Why invest in Chicago?Moses E. Hall is an award-winning commercial real estate broker, developer, entrepreneur, and investment professional based in Chicago. He is the founder and managing broker at MoHall Commercial & Urban Development, a full-service, client-centered commercial real estate brokerage committed to representing the interests of investors, landlords, tenants, and property owners in Chicago and the surrounding suburbs.Moses' career in real estate launched after becoming a licensed REALTOR® in 2014. Over the years, Moses attained top producer status and consistently received 5-star client reviews. In 2017, he stepped into a role as a senior investment broker specialist, where he specialized in serving a diverse clientele, including international investors from Asia, Europe, and the Middle East.As one of Chicago's rising business leaders, Moses' work has been recognized through numerous awards and accolades. In 2019, he was recognized by Realtor Magazine's 30 under 30 awards. In addition, he has achieved the 2020 Commercial Top Producer status by the Chicago Association of REALTORS. His work has been highlighted in several publications, including Connect Commercial Real Estate Media and also the WVON 40 under 40 Game Changer Award 2020. In 2016, he was accepted into the highly competitive Project Real Estate Associate Program (REAP). He completed the Community Investment Corporation Property Management course in January 2019 and is a current candidate looking to obtain his CCIM designation through the Cultural Diversity scholarship program.Learn more about Moses:Website: https://mohallcommercialud.com/LinkedIn: https://www.linkedin.com/in/moseshallFB: https://www.facebook.com/moseshalloffame/IG: https://www.instagram.com/moseshall/Connect with Jonny!Cattani Capital Group: https://cattanicapitalgroup.com/Invest with us: invest@cattanicapitalgroup.comLinkedIn: https://www.linkedin.com/in/jonathan-cattani-53159b179/Jonny's Instagram: https://www.instagram.com/jonnycattani/IRR Podcast Instagram: https://www.instagram.com/theirrpodcast/TikTok: https://www.tiktok.com/@jonnycattaniYouTube: https://www.youtube.com/channel/UCljEz4pq_paQ9keABhJzt0AFacebook: https://www.facebook.com/jonathan.cattani.1
Sheppard Mullin's Restructure THIS! podcast explores the latest trends and controversies in Chapter 11 bankruptcy, commercial insolvency and distressed investing. In this week's episode, we delve into real estate development with Emily Gottlieb of AW Properties Global, including discussing commercial-to-residential conversions, redeveloping vacant land, and more. What We Discussed in This Episode: What got you interested in restructuring? What is your precise role at AW Properties? What does your day-to-day look like? What correlations can you draw between your current role and your former life as a bankruptcy attorney? What are your primary sources of business development or business origination? How is the auction component offered by AW properties unique and different? What are you seeing in the commercial real estate market? Will we see more commercial-to-residential conversions? Why is it so difficult to redevelop vacant land? What can you tell us about a recent Sub 5 case you were involved in? What insights would you offer a bankruptcy attorney looking to transition out of traditional law practice? About Emily S. Gottlieb Emily S. Gottlieb has more than 18 years of experience in the restructuring industry. She began her career as a real estate attorney working on large commercial transactions at Faegre Drinker Biddle & Reath and transitioned into a bankruptcy practice. Emily continued her restructuring work at DLA Piper, representing debtors, creditors, committees, financial institutions, Trustees and receivers in all aspects of Chapter 11 and Chapter 7 proceedings, workouts and litigation. For over a decade, Emily worked for a prominent national bankruptcy and class action administration company as a business development executive and head of Midwest operations, where she managed the Chicago office. Prior to joining AW Properties, she was on the senior leadership team of a major not-for-profit organization in Chicago. Emily is active in the turnaround community as a member of TMA and IWIRC and previously served on the board of IWIRC Chicago. In addition to being an attorney, she is also a licensed real estate broker and a member of the Chicago Association of Realtors (CAR) and the National Association of Realtors (NAR). About Justin Bernbrock Justin Bernbrock is a partner in the Finance and Bankruptcy Practice Group in Sheppard Mullin's Chicago office, where he focuses on all aspects of corporate restructuring, bankruptcy and financial distress. He represents clients across a wide range of matters, including debtor and creditor representations. He has substantial experience in out-of-court and in-court restructurings, primarily in the Southern District of New York, Eastern District of Virginia, District of Delaware and Southern District of Texas. Contact Information: Emily S. Gottlieb Justin Bernbrock Thank you for listening! Don't forget to SUBSCRIBE to the show to receive every new episode delivered straight to your podcast player every week. If you enjoyed this episode, please help us get the word out about this podcast. Rate and Review this show in Apple Podcasts, Amazon Music, Google Podcasts, Stitcher or Spotify. It helps other listeners find this show. This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matter, be sure to consult with an attorney regarding your specific needs.
Steve Grzanich has the business news of the day with the Wintrust Business Minute. Home prices in Chicago dropped sharply in January. The Chicago Association of Realtors says the median price of homes sold in Chicago fell 10% to $261,000. The drop is sharper than declines in the condo market and in other Chicago area […]
Welcome to Illinois REALTORS® Weekly. This podcast will be in your feeds every Tuesday to keep you up to date on all the latest news in the REALTOR® world. Experience has taught Herrin-area REALTOR® Teresa Camarato, Illinois REALTORS® 2011 President Sheryl Grider Whitehurst of Peoria, Belleville-area REALTOR® Tricia Tialdo and Chicago Association of REALTORS® President Sarah Ware about the practical ways Winter Business Meetings have helped their businesses. Will you be joining them in Bloomington-Normal this week?
Social media is one of the most important lead-generation tools for realtors today. However, it's not always easy for realtors, even if they've got a lot of experience in the business, to make their social media platforms work in their favor. This is why Marki Lemons dedicates herself to helping realtors optimize their social media strategies, allowing them to gain up to 2,863% ROI on their marketing investments. Marki Lemons is a Real Estate Keynote Speaker, International Bestselling Author, and Podcast Host of Social Selling Made Simple. She has an MBA in education and 64 university certifications, designations, and licenses in real estate and social media marketing. She travels around the world sharing her knowledge and has benefited over 500,000 students throughout her career. Tune in to learn more about Marki's teaching methods and social media marketing strategies for realtors, and gain the knowledge that will boost your social media content's reach. [00:00 - 07:51] Marki Lemons: Leveraging Social Media for Lead Generation Introducing our guest, Marki Lemons, a real estate keynote speaker, international bestselling author, member of the Chicago Association of Realtors, podcast host, and creator of real estate educational courses. She has earned numerous awards and has been featured in Forbes Washington Postholmes.com realtor Magazine CBS News Chicago, and she holds over 50 real estate-related licenses, certifications, and designations. Marki explains how leveraging landing pages, call to action, and video can bring you 4,800 new contacts per year. [07:51 - 15:49] Understanding Your Target Audience and Staying Out in Front of the Curve Marki speaks about how her career goal at 17 was to own her own business and be the best in her field of study. The importance of being able to say no, even if you have a strong work ethic. Journaling and reading as a form of personal and professional development. Why Marki is eliminating platforms like Twitter, Clubhouse, Snapchat, and TikTok as they are not preferred locations of her target audience. [15:49 - 24:02] From Loan Originator to Real Estate Agent: Leveraging Business Plans to Succeed Shifting spheres of influence to sell more expensive houses. Identifying problems in the 45-54 age bracket to retire successfully. How hiring a copywriting expert can be a good way to increase your leads and sales. treated real estate like a business with a business plan and database set money aside for retirement [24:02 - 31:53] "Creating Content: Leveraging Technology and Adapting to Succeed in Real Estate" How Marki developed a business plan and database of 100 people before entering real estate. Using direct mail, candy bars, classified ads, house values, billboards, and bus benches to promote business How to leverage technology and adapt to stay ahead of the competition. Why participating in podcasts can be a great way to promote yourself and your business. [31:53 - 39:59] Leveraging Artificial Intelligence to Generate Content That Converts Leveraging artificial intelligence to create content that converts Using chat GPT to generate learning objectives, book titles and subtitles, book introductions, property descriptions, and more. Creating content with controversial titles to increase views. Repurposing content for multiple platforms (YouTube, Facebook, Instagram, TikTok) [39:59 - 48:32] Tips for Consistent Content Creation and Branding How to leverage existing businesses to make them better. Use Google Trends to find trending topics. Create content that solves consumer problems, not glamor shots. Use Pick Pctory to create faceless videos for social media platforms Consistency is key; post videos with or without your face. Get analytics to compare the success of your videos. [48:33 - 56:48] Increase Visibility and Authority in Real Estate with Social Selling Made Simple The only way to outsource social media is if you are willing to create video content. The SCED model: Develop a style, build a community, gain experience, and collect data. Video content is the only way for real estate professionals to stand out. Facebook Live is a great platform for creating videos without editing. Authenticity is key when creating video content. [56:48 - 01:04:49] Unlock Your Real Estate Success with Marki's Written Guide How Marki wrote "The Modern Real Estate Professionals Guide to Success" and another 6 internationally best-selling books. How her books have taught agents to leverage social media for lead generation. Using an 8x8 strategy to maximize the audiences your content reaches. Why it's important to follow up with a call to action, such as a birthday coupon. [01:04:49 - 01:13:12] Incorporating Community into Social Media Marketing for Realtors Why Marki ran a classified ad every day, allowing her to gain 6 telephone calls per day on average. Leveraging CRM to send emails and post on social media platforms. How to use social media content and emails to generate consistent leads. Incorporating community and real life into social media posts. [01:13:13 - 01:21:03] Who You Know vs. What You Know, and Show's Conclusions Video content is the best form of content to create for social media. Consistency is key when creating content. Six Figure Realtor Workshop provides monthly masterminds, weekly tutorials, and podcast previews Common challenges discussed in the workshop include fear of video, lack of business plan/strategy, and not generating enough leads It is important to find something to share and become an expert in. The most important thing, along with your learning, is to surround yourself with capable and well-connected people. Quotes: "You have to work in and on your business every single day. And what I'm asking for is one hour per day to strategically reach out and update your database. Period." -Marki Lemons “My 500,000 plus students consistently rank me 5 out of 5 as a speaker due to my in-depth knowledge and entertaining training style.” -Marki Lemons “When I was 17, I wrote down my goals in life, which were to have my own business and be the best at the field I would work at. I didn't know exactly what I was gonna do, but I knew I wanted to be the best. That's why I only take jobs where I know I will be the best.” -Marki Lemons “Writing your learning objectives is one of the key aspects of real estate education. You need to write exactly what you want to achieve for your learning to be focused and concrete.” -Marki Lemons “Life is too short to spend it worrying about things you can't control." -Marki Lemons Make sure to follow Marki on social media: https://www.instagram.com/markilemons/ https://www.facebook.com/markilemons https://www.youtube.com/@socialsellingmadesimple https://www.linkedin.com/in/markilemons/ https://www.pinterest.com/markilemons/ Check out Marki's business website to learn more about what she does and take an opportunity to access her program. If you want to build your business and become more discoverable online, Streamlined Media has you covered. Check out how they can help you build an evergreen revenue generator all powered by content creation! SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best!
Carlissa V. Pierre, Brandi Shantele, and Danielle McConnell dig deep to debunk the myth of beauty standards in America for women, challenging perceptions of body positivity and health for plus-size bodies with grace and grit in "The Lizzo Effect". Brandi Shantele is a public school dance instructor and freelance choreographer, Clarissa V. Pierre is an entrepreneur, shoe designer, and member of the Chicago Association of Realtors, and Danielle McConnell is a yoga instructor and program coordinator for 1 Million Degrees. For More On NDIGO STUDIO Tap The Link: https://ndigo.com/ If you love this episode rate and review it here. https://apple.co/3WIpH94
I'm so excited for today's guest... THEE Tommy Choi!Not only is he a legend in the Real Estate Industry, but he's my very first returning guest. And I am so glad to have him back so he can share even more of his knowledge with us about everything it takes to run your OWN Relational Real Estate Business.From his Lead Generation and Activity Management hacks to sharing how he's built dialogues for potential clients that are PROVEN to work... Tommy shares the behind the scenes of how you too can shatter through the ceiling of ANY Market. Tune in as we share all of our favorite things; Relational Real Estate, Marketing & Un-Salesy Sales tips and of course... Red Wine.Tommy Choi is the Co-Founder of the Weinberg Choi Residential Team. They are consistently ranked in the top 10 real estate teams in Chicago, which puts them in the Top 1% of Chicago Association of Realtors' top producers. Tommy also served as the 135th president of the Chicago Association of Realtors and the first Korean-American president in the association's 135-year history. He currently serves as the treasurer of the Illinois Realtors. In 2021 he was the Vice President of Association Affairs for the National Association of Realtors. In 2020 he received Realtor of the Year by the Chicago Association of Realtors and was recognized in the 2020 class of Crain's Chicago 40 under 40.Connect with Tommy!Instagram: tommyjoochoiFacebook: ChicagoTommyChoiTwitter: TommyChoiLinkedIn: tommychoiConnect with Barb BettsInstagram: @barbbettsFacebook: @barbarambettsYouTube: youtube/barbbettsWebsite: www.barbbetts.comAre you ready for 2023? Sign up for my upcoming FREE Online Workshops:
Welcome to Illinois REALTORS® Weekly. This podcast will be in your feeds every Tuesday to keep you up to date on all the latest news in the REALTOR® world. On this week's episode we welcome Tracey Royal to talk about her recent experience at the NAR Conference in Orlando as part of the NAR Leadership Academy class of 2022. Tracey is the Assistant Branch Vice President with Coldwell Banker in Oak Park as well as serving as 2022 president of the Women's Council of REALTORS®, is a member of the Chicago Association of REALTORS®, and currently serves on the Illinois REALTORS® Board of Directors and the National Association of REALTORS® Board of Directors. Join us for a fantastic conversation about improving yourself through the call of leadership.
How to Leverage your team and multiply your business | Featuring Nick Rendleman "The Nicholas Ryan Team was formed back in 2014. After Nick found success as a real estate agent flying solo, he began the process of building a team. His first hire was an admin assistant and, after making the hire, his business doubled! Nick then began looking for more realtors to help him with the overflow of clients and referrals. Within 12 months of recruiting realtors, Nick's team grew from two team members to seven, earned their first Chicago Association of Realtor “Top Producer” award, and business had doubled again! Fast forward to 2019, and the Nicholas Ryan Team is now ranked in the top 1% of all realtors in Chicago. So, what's the secret to their success? Elevating lives through real estate! Each team member on the Nicholas Ryan Team shares the same passion and vision to genuinely help people succeed and make their lives better using real estate as the platform. Elevating lives isn't limited to the scope of real estate. The Nicholas Ryan team has also partnered with GRIP Outreach for Youth to help some of the most at risk youth in Chicago in an effort to see Chicago's youth lifted up and live productive lives in their communities, churches, and profession. " Leave a comment if you have any questions and don't forget to SUBSCRIBE to our channel. Click the Bell Icon so you'll receive notifications for new informative Craig Proctor videos, Real Estate Coaching
Steve Grzanich has the business news of the day with the Wintrust Business Minute. New data shows Chicago-area home sales fell 23% in September. Crain’s reported the numbers compiled by Midwest Real Estate Data, the Chicago Association of Realtors and Showing Time. Elk Grove Village saw a drop of 52% compared to the year before, […]
Episode 80: 5 Real Estate Side Hustles for Realtors 2022 | Makeda Smith Makeda has been practicing real estate and residing in Plainfield for the last 13 years. After earning Top Producer with Chicago Association of Realtors, she knows a thing or two about performance, closing the deal, and excellence in marketing. In this episode we discuss: - Digital products and their connection to the real estate ecosystem. - Utilizing one stream to create multiple streams of income. - Keeping your foot on the gas to duplicate your processes and be consistent. - Better return on value for your clients. - Your worthiness and it's connection to your business profitability. Connect with Makeda: https://www.savvychicksinrealestate.com/ https://www.instagram.com/makedasmithceo/ Contact me at: Kevin.Jefferson@summitfunding.net Available on Youtube: https://www.youtube.com/c/KevinJeffersonThePeoplesLender We can connect here: https://www.instagram.com/thepeopleslender/
America's Heroes Group Roundtable Veteran's Court with Judge Hooks, Atty Lori Roper, and Atty Brian Scanlon Partner:Lori Roper - Cook County Supervisor Atty Problem Solving Courts Panelist:Kevin Hull - Chief Business Development Officer and Director of Chicago Association for Research and Education in Science and the Son and Grandson of US Army Veterans and WWII Navy Veteran
In this episode, Aaron is was joined by NAR's Senior Economist, Director of Housing and Commercial Research Gay Cororaton to discuss the impacts the war in Ukraine will have on our industry. This interview was conducted under Aaron's role of the Chairman of the Global Real Estate Council for the Chicago Association of Realtors Global Insider Series. Global Real Estate Council for the Chicago Association of Realtors Global Insider Series: https://chicagorealtor.com/watch-our-global-insiders-series-about-the-how-the-real-estate-industry-has-been-impacted-by-the-war-in-ukraine/?fbclid=IwAR11hoCE3VI2sWuG2FsUMbNp4TPjsTjN6uToXPmT_liEm_6xYgJAIhHfmCg Gay Cororaton: https://www.nar.realtor/scholastica-gay-cororaton
Do you want to discover the secrets of one of the most successful Real Estate Brokers in Chicago? Would you like to learn how to create a powerful brand in professional services? Is creating a luxury experience for your clients important? If you answered “YES” to any of those questions, you don't want to miss today's Inside BS Show. On today's show, Dave Lorenzo interviews Carrie McCormick, one of Chicago's most successful Real Estate Brokers. Join us!Chapters00:00 How to Create a Luxury Real Estate Experience Introduction01:30 How Will Interest Rate Increases Impact Real Estate Sales?03:18 How to Select an Ideal Client as a Luxury Real Estate broker05:00 How do You Create a Great Experience for Your Client When There are Two Parties to a Transaction?05:45 What Do You with Listings that Are Not a Good Fit?08:07 How Did Carrie Get into Real Estate After a Career in Advertising?11:00 Carrie Tells the Story of Her First Foray into Real Estate12:50 How Are Affluent Buyers Different?19:15 How does Carrie Select the Professionals She Puts In Front of Her Clients?22:00 Does Carrie have a Niche Market?23:19 How Does Carrie Market an Ugly Property?25:15 Dave Tells the Story of the “Parisian Entrance”27:20 How Does Carrie Price a Property that is New to the Market?30:20 How Do You Play Psychologist to Get Sellers to Change Their Pricing?32:30 Does Having a Good Brand Make it Easier to Do Deals?Carrie McCormick's Contact Information(312) 961-4612Carrie@atproperties.comwww.carriemccormickRE.comAbout Carrie McCormickCarrie McCormick, a leader in the Chicago Real Estate market, has more than 20 years of real estate sales expertise along with an unsurpassed reputation for quality and results-oriented service and support. Carrie constantly stays on top of sophisticated technology which has made her a forerunner in the marketing and selling of real estate, she has it down to a science. Her talents and on-target recommendations are always based on facts, reliable market analysis, and her vast knowledge of real estate and the market. Patient yet persistent, she is also highly detail oriented and a very determined negotiator.McCormick is available to clients 24/7. "I communicate often and educate them on the market," she says. "My clients and I are a team. It is important that we work together to create a successful outcome." Selling real estate is about knowing what you are selling and articulating what the value is. Year after year, that focus has led to her placement in the top 1% for the Chicago Association of Realtors. She has also earned the association's Bronze, Silver and Gold awards and been named a Top Social Media Contributor. Last year, she started a podcast to share tips and market information with her colleagues and clients. "My job is to provide a perfect real estate experience for my clients. I have built a support system that does just that".
In this lecture, the sixth in the Clinical Series, Dr Carveth delivers a lecture on his paper, 'Phantasy, Dreaming and Awakening in Psychoanalysis' to the Chicago Association for Psychoanalytic Psychology. Don touches on psychosis and involuntary daydreams.
Makeda has been practicing real estate and residing in Plainfield for the last 13 years. After earning Top Producer with Chicago Association of Realtors, she knows a thing or two about performance, closing the deal, and excellence in marketing. In this episode we discuss: - Digital products and their connection to the real estate ecosystem. - Utilizing one stream to create multiple streams of income. - Keeping your foot on the gas to duplicate your processes and be consistent. - Better return on value for your clients. - Your worthiness and it's connection to your business profitability. Connect with Makeda: https://www.savvychicksinrealestate.com/ https://www.instagram.com/makedasmithceo/ Available on Youtube: https://www.youtube.com/c/KevinJeffersonThePeoplesLender As always we can connect as well: https://www.instagram.com/thepeopleslender/ #MakedaSmith #SavvyChicks #IncomeStreams
This week, Lewis R. Jones, Actor and Real Estate Broker/Branch Vice President, shares how his background in acting and his love for real estate share a particular set of skills that work incredibly well together. Lewis was named The 2020 Chicago Association of REALTORS® Broker of the Year and most recently was selected to share his inspirational talk on Stage at Radio City Music Hall for Coldwell Banker's Annual Gen Blue Experience.This episode is sure to put a smile on your face and give you the boost of energy you need to think quick on your feet, crush your goals, and get that standing ovation from your customers every time! We also have a guest co-host this week, Joi Worthy Johnson, RESI for the Chicago market and a natural Podcast Wizard! Connect with Lewis on SocialFacebook: Lewis R. JonesInstagram: @Lewisr.jonesConnect with Joi W. Johnson on FacebookResources:Grit - Angela DuckworthRejectionTherapy.com
Have you ever heard of “global real estate”? No worries! Most people weren't even aware of it until working with international clients became more accessible. And you're in luck because, in today's episode of The Real Estate Diplomat, we have Jakeeva Lee, the External Affairs Manager for the Chicago Association of Realtors and Manager of Industry and Global Relations for Illinois Realtors to share her experience connecting realtors and consumers worldwide. She has also helped countless professionals work with clients in acquiring and managing properties globally. So, whether you are looking to buy for investment, retirement, or remote work, global real estate has plenty of opportunities that you may want to look into. And there's a lot to take away from this episode, so stay tuned and enjoy the show!Why People Should Invest in ChicagoAccording to Jakeeva Lee, now is the best time to invest in Chicago, especially downtown. It is one of the most culturally diverse among the larger cities in the United States, with its natural, cultural exchange hubs and colorful communities. Not only that but Chicago also attracts new construction from foreign countries worldwide with its impressive skyline and other infrastructures. Additionally, Illinois has just as much potential with its vast farmlands as industrial spaces, attracting more international companies. That being said, Chicago and Illinois' greatness and potential are often missed due to negative messaging about some of the violent acts occurring in the city. But thanks to international property specialists like Jakeeva, Chicago and Illinois get to work with global partners as they put out positive messaging through the realtors and consumers in the community to prove it. Furthermore, the increase in migration to the suburbs in the past year has confirmed that the real estate space is alive and well. And with real estate going in cycles, homebuyers and former renters would be able to take advantage of the migration rate by providing spaces to invest in, whether short-term rentals or long-term residentials. In the end, Chicago, and to an extent Illinois, provides plenty of opportunities for international investments. And so, there is no better time to invest in these spaces than now. Seeing the World as Global CitizensJakeeva Lee said, “living globally is something everyone should try.” When we go to different countries or try to explore a new culture, our eyes are opened to how different and similar we are to people across the globe. In turn, we also realize that the world has so much to offer, even within our community or city. And so, before you work with clients looking to invest in a foreign country, it is best to explore that country yourself. Even if you only went there a couple of times, those experiences reassure your clients that you know where they are investing in. After all, knowing that you love the place they are investing in goes a long way for both you and the client. However, when exploring a different country, always be respectful of the nuances of their culture. But, again, you are still a foreigner, a representative of your own culture who should only work to be a good example. And to do so, we need to see the world and empathize with it as global citizens. In the end, we as humans should understand each other's perspectives. And with how the world is today, it is imperative to feel for someone and understand their point of view. And so, when we travel internationally or interact with a foreigner, we have to put forward that part of us that is willing to give and is open to receive to expand our breadth of global knowledge. About Jakeeva Lee:Jakeeva Lee is the External Affairs Manager for the Chicago Association of Realtors and the Manager of Industry and Global Relations for Illinois Realtors. And as an association professional, Jakeeva has vast knowledge and a strong passion for DEI initiatives, member engagement, growth strategy, and philanthropic structure. Not only that but, she is also known for being an influential thought-leader with over ten years of relationship-building management skills to cultivate vibrant, strategic, external, and global partnerships. Outline of the Episode:[02:47] Jakeeva Lee's journey into global real estate[05:22] How people are missing out on Chicago's beauty[08:11] The best time to invest in downtown Chicago[11:27] Jakeeva's experience in Thailand[13:12] Why everyone should try living globally[15:00] Seeing the world and empathizing with it as global citizens[17:05] Training to be a Certified International Properties Specialist[19:17] Which countries to look into when planning to invest internationally[23:27] How international investments dipped during the pandemic[26:46] Understanding the impact of the global economy[29:17] How global real estate brings communities together[30:56] What places Jakeeva would love to have as second homes Resources:Jakeeva Lee's Linkedin: https://www.linkedin.com/in/jakeeva-lee/Chicago Association of Realtors Global Real Estate Council- https://chicagorealtor.com/groups-and-networks/global/Illinois Realtors Global Business Council- https://www.illinoisrealtors.org/membership/realtor-communities/global/Connect with Aaron Masliansky!Web- https://www.therealestatediplomat.comLinkedIn: https://www.linkedin.com/in/aaron-masliansky-4b937217/Facebook: https://www.facebook.com/groups/633849318025738Twitter: https://twitter.com/aaronmasliansky
Welcome to the Real Estate Diplomat, an American's guide to global real estate looking through a geo-political lens. I'm your host Aaron Masliansky, Realtor at Dream Town Realty and Chairman of the Global Real Estate Council at the Chicago Association of Realtors. In each episode we will explore the American experience of buying real estate abroad, and learn how and why people from around the world move to and invest in the United States. We will speak with real estate professionals, political experts and those who have made the leap to move abroad.Listeners will come away with the knowledge they need to move around the world, and be inspired to make their dreams a reality.Book your ticket on this global journey by subscribing to this podcast on your favorite podcast app, or by going to http://www.therealestatediplomat.com.
Donna J Rogers is passionate about empowering others through education and real estate. She has over sixteen years of experience within the real estate industry in various capacities as an Investor, Instructor, Broker, Property Manager and Project Manager for rehabs. Donna is the Managing Real Estate Broker and Owner of R' Legacy Realty, a residential and commercial real estate brokerage in Illinois. Moreover, she is an Adjunct Business Professor at Chicago State University and a licensed Pre-licensing Real Estate Instructor at various institutions. Donna has written curriculum for the Chicago Association of Realtors and is the author of a real estate book for teens entitled: Who Got the Keys? Building Generational Wealth through Real Estate, with pre-orders available at www.whogotthekeys.com. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/gofishvillage/message Support this podcast: https://anchor.fm/gofishvillage/support
Michelle Mills Clement is the CEO of the Chicago Association of REALTORS®. An experienced association executive, she previously served as president and CEO of the Commercial Brokers Association (CBA) in Seattle, WA, association executive for the Washington State Commercial Association of REALTORS®, and Executive Director of NAIOP Washington Chapter: The Commercial Real Estate Development Association. She is a Director on the board of the Association Forum, and a Fellow of ASAE: The Center for Association Excellence, an honor bestowed on less than 1% of the association's membership. Michelle is a passionate voice for fair housing and antiracism in the real estate industry. Under her leadership, in 2018, the Chicago Association of REALTORS® issued an apology for past actions in promoting inequality and segregation in Chicago. She has been a vocal advocate for diversity, equity and inclusion, penning an op ed for the Chicago Tribune on the importance of ending segregation in real estate and issuing an Industry Call for Action seeking more equity for Black REALTORS® and fair and equal treatment for Black and minority property owners. She has spoken out on these topics at the national level, including on behalf of the National Association of REALTORS®, and as cohost of a new podcast focusing on diversity, equity and inclusion, Texts to Table, with three of her Black association executive peers. A native Chicagoan, she enjoys political campaign fundraising and volunteer management. She was integral in the election of Congresswoman Robin Kelly (D-IL) from Illinois' 2nd Congressional District. In 2019, Michelle was elected to the Board of Trustees for Bradley University; she is also active in Bradley's Black Alumni Alliance, of which she is a past president. She is an active member of Delta Sigma Theta Sorority, Inc, and volunteers regularly with CREW Chicago (Commercial Real Estate Women) and the CREW Careers Program, which introduces the career of commercial real estate to girls ages 12 – 18 on Chicago's west side. She has won many honors and awards, including Crain's Chicago Business's “40 Under 40” (2019), twice Chicago Agent Magazine's “Association CEO of the Year” (2020 and 2019), Connect CRE's “2020 Women in Real Estate” award, Bisnow Chicago's Commercial Real Estate “Power Woman & Rising Star,” and most recently was named to the prestigious Swanepoel Power 200 List of most powerful and influential executives and leaders in the residential real estate brokerage industry, amongst others. Michelle holds a bachelor's degree in communication from Bradley University and a master's degree in nonprofit management from DePaul University. She has a certificate in commercial real estate from the University of Washington and has earned the Certified Association Executive (CAE) certification from ASAE and the REALTOR® Certified Executive (RCE) certification from the National Association of REALTORS®. Michelle lives in the West Town neighborhood in Chicago with her husband Brace and three-year-old son Broyce. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/gofishvillage/message Support this podcast: https://anchor.fm/gofishvillage/support
With over 20 years experience, Anthony “Tony” Hardy is the multi-family division executive director at Keller Williams ONEChicago. A Chicago native, from the Englewood neighborhood, Hardy is passionate about helping investors maximize returns and preserve wealth. Hardy is a recipient of the 2020 Chicago Association of REALTORS Commercial Achievement Award, 2019 Platinum Sales Award for Multifamily Sales Volume, and 2019 Platinum Sales Award for Multifamily Units Sold. He currently serves as the chairman of the association's CommercialForum committee and is president of the South Side Community Investors Association. Hardy earned his juris doctor from Whittier Law School and bachelor of science in agribusiness economics from Southern Illinois University. "Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime." - Chinese Proverb Go Fish Village was founded by Joshua Mercer, Realtor (Chicago Premiere Real Estate). Through a series of podcast interviews/testimonials, boot camps, forums, meetups, and more, our goal is to educate everyday people who on how to use REAL ESTATE to achieve financial freedom and leave legacy for their loved ones! If this resonates with you, Go Fish wants you to be a part of our growing village! Learn from the successes and failures of everyday people as well as industry professionals and seasoned vets. Topics include mindset, goal setting, sacrifice, negotiation, building a team, finding/analyzing a deal, financing, vetting tenants, exit strategies, tax benefits, scaling, and so much more! Follow us on social media @gofishvillage or email us with questions at gofishvillage@gmail.com. Sign up for our multi family boot camp at www.gofishvillage.com. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/gofishvillage/message Support this podcast: https://anchor.fm/gofishvillage/support
In this episode, Brent Saunders talks with Tommy Choi, a Realtor in Chicago, Illinois. Tommy is ranked in the Top 1% of realtors by the Chicago Association of Realtors. He and his team have appeared on HGTV House Hunters and House Hunters Renovation. In this episode he explains how 90% of his business comes from his referral network!
Guest interview with the amazing Natalie Carpenter:A 30 plus year Real Estate Veteran and The first African American Woman to receive the Managing Broker of the Year award in the Chicago Association of Realtors. Natalie dropped Gems throughout the episode to include generational wealth, VA Loans, and ways to make a lifestyle, not just a life. You don't want to miss these life changing nuggets. For example, one of her nuggets of wisdom became the title of this show.Remember... We get paid every time you shop with our sponsors and use our Promo Codes. This episode brought to you byBigtoeseasonings.com use Promo Code CombatDiva10 at the checkout and enjoy 10% offetsy.com/shop/medardasteahouse use Promo Code CombatDiva at the checkout and enjoy 10% offwww.wholenessoasis.com enjoy 15% off $40 or more using Promo Code COMBATDIVASSupport this podcast at — https://redcircle.com/the-combat-divas-podcast1486/donations
Julie Harron has been one of the Chicago area's top residential real estate brokers for more than 25 years. Her clients rely on her encyclopedic market knowledge, digital and social marketing experience, skilled negotiations, and carefulness with confidentiality as the backbone of their work with Julie. Together with her network of top real estate brokers, appraisers, attorneys, and marketing professionals, Julie brings a matchless competitive edge to each transaction on behalf of her clients. Julie founded the JH Real Estate Group in 2017 when she joined Jameson Sotheby's International Realty as a Global Real Estate Advisor. Julie and her accomplished team have been recognized by the Chicago Association of Realtors as the Top 1%. Crain's Chicago Business magazine designated Julie an honoree of Chicago's Most Influential Residential Real Estate Brokers award. In addition, Julie serves on the Chicago Association of Realtors Board of Directors and as President for the Chicago Association of Realtors Foundation Board. While Chicago remains Julie's home, in 2020, she expanded her real estate network to the Palm Beach area of Florida. Palm Beach has always been a second home to Julie. Her grandparents owned a residence on Jupiter Island and were founding members of the Jupiter Hills Golf Club. In Palm Beach she joined Madison Collum of One Sotheby's International Realty, only adding to Julie's incredible network of family, friends, and colleagues. As Julie sees her work so inextricably connected to her community, she has been deeply involved in philanthropic interests including the University of Chicago Women's Board, the Joffrey Ballet Women's Board of Chicago, the International Women Associations, Rush Presbyterian Hospital Women's Board, the University of Chicago Laboratory Schools, Chicago City Day School and St. Chrysostom's Day School. Julie earned a Bachelor of Arts in broadcast journalism from Southern Methodist University. Her social memberships include the Woman's Athletic Club, where she is a Past President and former board member, and the Saddle & Cycle Club of Chicago. She is a member of the Tri-Delta sorority and resides in the Cathedral District of Chicago. Julie has two children, a daughter who graduated from the Walsh School of Foreign Service at Georgetown University, and a son who graduated from Williams College. MOBILE: 312-953-6408 LANGUAGE: English EMAIL: julie@jharrongroup.com WEBSITE: jharrongroup.com