Podcast appearances and mentions of rob hahn

Learn how to protect your Amazon and E-commerce business from tariff risks as top experts share strategies for long-term success in tariffs, sourcing, and shipping on this episode. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if navigating the complex world of tariffs could become your competitive advantage? Join Carrie Miller as she hosts industry veterans Steve Simonson, Chad Rubin of Profasee, Burak Yolga of Forceget, and Rob Hahn from Pattern share invaluable strategies for Amazon businesses grappling with the ongoing challenges of tariffs. We tackle the pressing issues of adapting sourcing practices, ensuring supply chain visibility, and building resilient operations amidst political and economic changes. Whether it's mitigating tariff impacts or exploring new sourcing opportunities, our experts equip you with the tools to thrive in an ever-shifting global market. This conversation takes a deep dive into the art of negotiation with suppliers. Discover the power of clarity and specificity in agreements, and learn how persistence can lead to advantageous deals. We also explore the concept of Delivered Duty Paid (DDP) importing, weighing its convenience against potential risks. Building long-term, cooperative relationships with suppliers is crucial, and our discussion highlights strategies to ensure mutual benefits in dynamic environments. Additionally, we delve into the intricacies of international trade, examining the shift from China to other manufacturing hubs like Vietnam and Mexico. As we explore global manufacturing diversification, we emphasize the need for strategic, long-term planning in response to geopolitical and economic disruptions. From the challenges of relocating production to understanding HTS codes and tariffs, we offer actionable insights for setting up your business for success. Our discussion also touches on the nuances of bonded warehouses and free trade zones, providing guidance on optimizing costs and cash flow. Tune in to gain practical advice on maneuvering through the complexities of the global trade landscape and ensuring your business remains resilient and future-ready. In episode 670 of the Serious Sellers Podcast, Carrie, Burak, Chad, Rob and Steve discuss: 00:01 - Navigating Tariffs for Long-Term Success 05:23 - Brands' Pricing and Supply Chain Strategies 09:06 - Amazon Pricing Strategy Considerations 11:09 - Negotiating Terms and DDP Importing 14:12 - Navigating Tariffs and Import Strategies 16:35 - Navigating Tariffs in E-Commerce Space 19:43 - Navigating Supplier Pricing and Taxes 23:36 - Understanding Bonded Warehouses and FTZs 25:15 - Importance of Shipping and Invoicing Carefully 30:03 - Global Manufacturing Diversification Trends 30:30 - Exploring Opportunities and Managing Volatility 33:12 - Trade-Offs and Market Targeting Strategy 35:24 - Global Manufacturing and Tariff Strategies 38:51 - Navigating Tariffs and Economic Trends

Destaney and Gabi welcome Rob Hahn, COO of Pattern, for the final episode of The Four Pillars of Amazon mini-series! They're covering the important yet challenging world of Amazon operations, supply chain difficulties, and the growing changes Amazon has experienced over the years. Rob shares his great background from early days at Amazon to pivotal roles at Whitebox and Pattern, highlighting critical strategies for brands to effectively navigate Amazon's dynamic operational landscape.Focus of This Episode:Insights on the evolution and increasing complexity of Amazon's supply chain.Advice on managing inventory, regionalization, and reducing logistics costs.Strategies for maintaining competitive edge through efficient operational practices.Real-world examples demonstrating successful supply chain management.Connect with Rob Hahn on LinkedInhttps://www.linkedin.com/in/rob-hahn-12136736/Connect with Destaney on LinkedInhttps://www.linkedin.com/in/destaney-wishon/ Connect with Gabi on LinkedInhttps://www.linkedin.com/in/gabriellaviljoen/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amazon's top global seller reveals 3 keys to success, how brands can scale without giving up control, and game-changing AI and logistics strategies.   Imagine unlocking the secret to skyrocketing your brand's e-commerce growth without sacrificing ownership. In our conversation with Rob Hahn, the Chief Operating Officer of Pattern, we promise you'll uncover strategies that could transform your approach to selling on Amazon. With Pattern's model, which focuses on acceleration rather than aggregation, you'll learn how brands can maintain control while scaling their market presence. Rob provides a unique perspective on how Pattern's advanced technology, coupled with their expertise in fulfillment and logistics, empowers brands to flourish both domestically and globally.   Our discussion also takes you behind the scenes of Amazon's logistics revolution. Join us as Rob shares stories from his time as a former Amazon executive, highlighting the company's remarkable journey from relying on third-party logistics to developing its own delivery network. This shift not only gave Amazon a competitive advantage over rivals like Walmart but also reshaped the landscape for sellers navigating its complex logistics system. We discuss the intricacies of Amazon's fulfillment network and how recent changes have pushed many sellers to rethink their strategies, favoring those with substantial resources.   Finally, we explore the transformative power of AI and data-driven strategies in e-commerce. Discover how Pattern stays ahead of the competition by investing heavily in AI to predict market trends and optimize logistics. We dive into the competitive landscape of global e-commerce and the enormous growth potential that still exists. With insights into Pattern's innovative approaches and a sneak peek into their upcoming Accelerate event in Salt Lake City, this episode is packed with valuable takeaways for brands looking to amplify their e-commerce journey. Don't miss the chance to learn how you can leverage these insights for your brand's success. In episode 442 of the AM/PM Podcast, Kevin and Rob discuss: 00:00 - The Pattern E-commerce Accelerator 03:44 - Marketplace Growth Strategies With Established Brands 07:28 - Scaling Brand Growth Through Partnership 08:38 - Amazon Fulfillment Advantage 13:27 - Evolving Complexity of Amazon FBA 18:29 - Amazon Career to Startup Success 18:40 - Evolution of Amazon's Logistics System 28:33 - Amazon's Cost Center and Logistics Focus 29:40 - Logistics Complexity in Amazon Fulfillment 30:45 - Amazon's Two-Tiered Crosstalk System 35:38 - Evolving Trends in E-Commerce 36:21 - Leveraging Data and Insights for Success 39:06 - Data, Insights, and Actions Explained 42:44 - AI and E-Commerce Competition Future 43:48 - Impact of AI on E-Commerce Operations 49:58 - E-Commerce Growth and Opportunities 54:13 - Kevin King's Words of Wisdom

Finally, we have an Amazon logistic expert who worked at Amazon doing nothing but figuring out how to move goods faster! Rob Hahn is the COO at Pattern and we are so excited to get all the questions answered.  Always Off Brand is Ecommerce Simplified, Learn & Laugh!    Guest: Rob Hahn LinkedIn:https://www.linkedin.com/in/rob-hahn-12136736/   Guest Co-Host: Gabriella Neske LinkedIn: https://www.linkedin.com/in/gabriellaneske/   MAGIC MIND SPONSORSHIP:  GET up to 45% off on subscription and 20% of first order with CODE: ALWAYSOFFBRAND    FEEDSPOT TOP 5 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Send us a textThe New Warehouse Podcast welcomes back Rob Hahn, Chief Operations Officer at Pattern. This episode explores the complexities of supply chain management in the ever-evolving world of e-commerce. Pattern, an e-commerce accelerator known for its global brand partnerships and cutting-edge technology, leverages its expertise to simplify logistics and boost growth for sellers worldwide. Rob shares insights from his Amazon career, dives into recent Amazon supply chain shifts, and provides actionable strategies for sellers preparing for 2025.Learn more about Surgere here. Find us at ProMat in Booth E1043! Follow us on LinkedIn and YouTube.Support the show

Welcome back to America's #1 Daily Podcast,  featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris?  Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206. IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://premiercoaching.com Often called the best demotivational speaker in real estate, Rob is a frequent speaker at events such as Inman, T3 Connect, Gathering of Eagles, NARPM, franchise and brokerage events, national, state and local MLS and Association events, and is available for weddings and bar mitzvahs. Rob writes the well-known blog Notorious R.O.B. where he opines on topics in real estate, technology, law, marketing, economy, politics, society and strategy through far-too-long posts. He is also the co-host of the influential Industry Relations podcast with Greg Robertson. Named to the Inman 100 Most Influential List despite his best efforts, Rob notes that with great power comes great responsibility… and with very little power comes very little responsibility. HUGE Announcement: You will love this! Looking for the full outline from today's presentation? Our DAILY Newsletter featured lead generation systems, real estate scripts, daily success plans and (YES) the notes or today's show. Best part? The newsletter is free! https://harrisrealestatedaily.com/

Welcome back to America's #1 Daily Podcast,  featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris?  Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206. IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://premiercoaching.com Rob Hahn is the Founder and CEO of Decentre Property Exchange (DPX), an online auction-based MLS bringing transparency and efficiency to North American real estate. He is also the managing Partner of 7DS Associates – a strategy consulting firm specializing in the residential real estate industry.  With a varied background from Wall Street, corporate law, technology, product development, media and entertainment, startups, fashion and professional card player, Rob brings a unique perspective to business problems.  Rob started in real estate at a specialized commercial real estate firm investing in airplane hangars (true story), then moved to Realogy, where he headed the interactive marketing for Coldwell Banker Commercial before launching his consulting firm. In 2022, having seen the power and promise of distributed ledgers and distributed computing, he launched Decentre Property Exchange to get involved in the power of decentralization. HUGE Announcement: You will love this! Looking for the full outline from today's presentation? Our DAILY Newsletter featured lead generation systems, real estate scripts, daily success plans and (YES) the notes or today's show. Best part? The newsletter is free! https://harrisrealestatedaily.com/

Market Proof Marketing · Ep 357: 2024 Summit Recap! Kevin Oakley is joined by Jackie Lipinski and Jen Barkan, and this episode kicks off reminiscing about the Online Sales & Marketing Summit! This week's big topics includes an in-depth conversation surrounding TikTok's AI-driven advertising, and selling to 55+ buyers. Oh, and just a reminder, it's Amy's Gourmet Apples season! Story Time (7:00)Jen discusses the feedback surrounding Summit regarding content, and the highlights of being with the team for the week.  Jackie created a marketing action plan that she detailed at Summit, and is so excited to see how marketers have been putting it into action. Kevin welcomed builder leaders to his home for pancakes recently while they were in town, and discusses Rob Hahn's talk from Summit. In The News (22:18)Meta Movie Gen sets a new standard for immersive AI content (https://ai.meta.com/research/movie-gen/)TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars (https://digiday.com/marketing/tiktok-joins-the-ai-driven-advertising-pack-to-compete-with-meta-for-ad-dollars/)From Transact to Transform: How to Sell to 55+ Buyers (https://www.thebuildersdaily.com/from-transact-to-transform-how-to-sell-to-55-buyers/) Things We Love - Things We Hate (53:41): Jackie was the cheerleader for Julie and Jessie as they ran the Chicago half marathon before Summit, and was inspired by them to get into running and perhaps try a half marathon. Jen's favorite thing is her "Affirmator" cards she reads off at work with the team Kevin really enjoyed the architectural photography walk that was planned at Summit, which was a good reminder to get together in small groups and enjoy the city together. He hates Amazon's address tool, and all of the bugs that occur when trying to ship things to other people. Like and subscribe on your favorite platform! The post Ep 357: 2024 Summit Recap! appeared first on Online Sales and Marketing for Home Builders - DYC.

Joining us from Inman Connect 2024 in Las Vegas is Rob Hahn and Greg Robertson from the Industry Relations podcast. From the complexities of forms and commission sharing, to the pros and cons of state association forms, we cover it all.   We'll explore the potential for conspiracy charges in a post-settlement world and discuss the unintended consequences of recent MLS changes.   We'll also tackle determining property value without compensation data, the future of buyer agent compensation models, and how portals are shaping the market. Sharing valuable insights on agent responsiveness and the evolving landscape of mega teams and super agents.   Plus, how AI is transforming the search experience and the persistent challenge of housing affordability.    Follow this link to subscribe to the Industry Relations YouTube page Rob's Website Greg's Website Follow Real Estate Insiders Unfiltered Podcast on Instagram - YouTube - Facebook - LinkedIn - TikTok. Visit us online at realestateinsidersunfiltered.com. This podcast is produced by Two Brothers Creative 2024.

Feeling overwhelmed by Amazon's ever-changing logistics landscape?This episode of The Smartest Amazon Seller cuts through the complexity with expert insights from Rob Hahn, Head of Transportation at Pattern. Rob, with his journey from Amazon intern to robotics mastermind, unveils the secrets to optimized fulfillment and boosted sales conversions.Discover how Pattern navigates FBA fees and complexities, unlocks the power of zone skipping for faster deliveries, and masters Amazon's intricate network. Learn why Pattern's Marketplace Prep Service is a game-changer for sellers and how they streamline your fulfillment process from labeling to delivery.Rob also shares insights on addressing challenges with oversized items, unexpected inventory issues, and the future of FBA policies. Don't miss this episode to gain a competitive edge in the Amazon marketplace. Episode Notes:00:27 - Rob Hahn Introduction02:30 - Rob Hahn's Background07:40 - Transition to Pattern and the role as COO09:55 - Differences in Logistics and Transportation in the International Operations11:00 - Challenges of Selling Across Different Markets and Languages11:40 - Leveraging Amazon's APIs and Handling Warehouse Management Across Regions 18:32 - Explaining the Roles of Cross-docking and Fulfillment Centers in Amazon's Network 21:35 - Pattern's Initiative in Marketplace Prep Services 26:50 - Pattern's Latest Facilities 28:30 - Addressing Challenges with Oversized Items 30:38 - Dealing with Discrepancies 32:15 - Chinese Sellers 33:45 - Future of FBAWebsite: Pattern.comLinkedIn: linkedin.com/in/rob-hahn-12136736Related Post: Is Amazon FBA Worth It? A Quick Look Into Making Money on Amazon

Expansion of Amazon's network (as called out in the attached WSJ article) + the new inbound shipping fee. How is it impacting customers? How is it impacting sellers? What can sellers do to fend off Amazon's increasing complexity with supply chain?   Innovation in supply chain. What does it look like? How are 3PLs using tech to optimize logistics? What are winners doing to continue to build their competitive moat?   Increased pain points and complexity in managing supply chain across marketplaces? What is broken? How are brands trying to fix things? Why are marketplace requirements so complex? Why is complexity increasing? How can brands solve their pain points?   Problems during Peak. Prime day is around the corner, Prime day #2/Holiday will be here before you know it - what should brands do that are struggling with getting product in the door during Amazon peak? How should they approach the problem differently? What are some of the pros and cons of your recommendation? How should brands think about Prime Day #2/Holiday differently from Prime Day?

What happens when industry news is quiet? Industry soup. In this episode, Rob and Greg discuss various topics with an effort to draw parallels to real estate. From their weight loss strategies and detailed plan for a 60-day weight loss regimen to Tesla cars and the emotional connection people have with their vehicles. This conversation covers a lot.    Touching on simplicity in design and analog experiences in a tech-driven world. Rob and Greg explore the potential future of technology and the importance of human interaction in both real estate and tech companies.    Listen to the Industry Relations Podcast, available on all podcast platforms!   Find, buy and protect the homes you love with CoreLogic.   Follow this link to subscribe to Industry Relations YouTube page Listen to the podcast on Apple Listen to the podcast on Spotify Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  CoreLogic Notorious VIP This podcast is produced by Two Brothers Creative 2024.

You may have heard the recent statements made by Michael Ketchmark regarding the NAR settlement, but do you really understand the implications for offers of compensation?In this episode, Rob and Greg discuss the recent statements made by Michael Ketchmark regarding the NAR settlement. They analyze the settlement agreement and try to understand the implications for offers of compensation. They explore different interpretations of the agreement and the potential legal actions that could be taken.    They also address the introduction of concession fields in MLS listings and the possibility of offering compensation off the MLS. Don't miss out on this important conversation that highlights the need for clarity and communication from NAR to its members.   Listen to the Industry Relations Podcast, available on all podcast platforms!   Find, buy and protect the homes you love with CoreLogic.   Follow this link to subscribe to Industry Relations YouTube page Listen to the podcast on Apple Listen to the podcast on Spotify Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  CoreLogic Notorious VIP This podcast is produced by Two Brothers Creative 2024.

Join Rob and Greg in this episode as they talk about the recent objection filed by Pulte Homes to the NAR settlements. Are they valid and will they make an impact? Also, what is Real Estate 3.0? Greg expands on what it means and how it will shift the roles of agents. Rob shares his insights from a recent panel he attended and what the potential for state regulators intervening in commission decoupling could mean for the industry. They also take a bit of a Q & A during this special livestream episode. #NARsettlement #RealEstate3.0 Listen to the Industry Relations Podcast, available on all podcast platforms! Follow this link to subscribe to Industry Relations YouTube page Listen to the podcast on Apple Listen to the podcast on Spotify Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2024.

Not one week goes by without some huge industry news surrounding NAR. In this episode, Rob ang Greg discuss the D.C. Circuit Court of Appeals' reversal in the NAR vs. US lawsuit, paving way for a new probe in the wake of the pending commission lawsuit settlement. Rob and Greg explore the antitrust lawsuit's history, implications of the reversal, and how it aligns with their predictions for the industry and future of NAR.   Greg talks about the NAR-DOJ agreement and potential political impacts, while Rob focuses on the long-term effects. The dynamic duo stress on focusing on industry practices, legal settlements, and progress.   Rob and Greg also debate the CMLS and NWMLS amicus briefs on MLS practices, while illustrating the timing and what the industry is signaling. This episode is jam packed with industry insights.   Listen to the Industry Relations Podcast, available on all podcast platforms! Follow this link to subscribe to Industry Relations YouTube page Listen to the podcast on Apple Listen to the podcast on Spotify Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2024.

Did you catch the sparks fly on the last episode of Industry Relations? In case you missed it, last week Rob and Greg got into a verbal fistfight. Made up. Became friends again. And are now ready for round 2.    Rob and Greg continue their NAR settlement talk, post verbal tussle. Exploring NAR's $418 million settlement, they talk about the association's PR challenges, trust issues, and internal rifts. Questioning leadership and missed PR opportunities, they call for urgent reform.   Facing a crucial crossroads, the industry risks becoming a societal scapegoat. Rob and Greg urge immediate action to rebuild trust, improve communication, and navigate public scrutiny. Highlighting the role of leadership in these turbulent times, stressing the need for effective communication.  Listen to the Industry Relations Podcast, available on all podcast platforms! Follow this link to subscribe to Industry Relations YouTube page Listen to the podcast on Apple Listen to the podcast on Spotify Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2024.

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What will the recent NAR settlement mean for the future of real estate, technology, and industry navigation? In this episode of Industry Relations, Rob and Greg discuss the outcomes of the recent NAR settlement. They provide insights on the agreement, exploring their reactions and perspectives on the settlement's details. From provisions to backlash, they discuss public perception, legal frameworks, and implications for agents, brokers, and the market. During the discussion, Rob and Greg also disagree with one another at times, and fight like a married couple. After this episode discussing the NAR lawsuit, yet again, should the guys take a break and do a movie review of Dune 2? Grab your sandworm buckets and tune in! Listen to the Industry Relations Podcast, available on all podcast platforms! Follow this link to subscribe to Industry Relations YouTube page Listen to the podcast on Apple Listen to the podcast on Spotify Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2024.

Tune in to this must-listen episode of *Industry Relations* for an incisive breakdown of the NAR's landmark settlement, its ramifications, and the many lingering questions that promise to shape the discourse in real estate circles for years to come. Whether you're a real estate professional, an industry watcher, or just keen on understanding the forces shaping one of the economy's key sectors, this episode is for you. In a pivotal episode of Industry Relations, hosts Rob Hahn and Greg Robertson dive deep into a recent seismic shift within the real estate horizon—The National Association of Realtors (NAR)'s $418 million settlement with the plaintiffs' attorneys. A settlement like this is more than a headline; it's a precedent setter with far-reaching implications for every corner of the real estate world. From referral networks and real estate portals to association-owned MLSs (and notably excluding non-association-owned MLSs), no stone is left unturned as Rob and Greg unpack the nuances of the settlement. With the DOJ's likely oversight and approval, the proposed settlement not only closes a chapter, but opens a discussion on the enforcement of regulations and the reinforcement of NAR membership. How will these changes ripple through the industry? What does this mean for unrepresented buyers in an increasingly opaque MLS landscape? And could this herald a new era of changes and MLS practices? Beyond the settlement itself, this episode explores the broader implications for the real estate industry, including potential shifts in steering practices and the access to information on MLS platforms. As Rob and Greg navigate through these complex topics, they shed light on what the future may hold for realtors, MLSs, and the consumers they serve. Listen to the Industry Relations Podcast, available on all podcast platforms! Follow this link to subscribe to Industry Relations YouTube page Listen to the podcast on Apple Listen to the podcast on Spotify Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2024.

Byron Lazine and Nicole White discuss the terms of the NAR settlement, the brokerages (and agents) left out, an article by Rob Hahn aka Notorious ROB, and commission lawsuit plaintiffs seeking $4.7 billion from HomeServices of America.

What does the future hold for real estate commissions? On this episode of Industry Relations, Rob and Greg discuss the Clarity event and the legal updates regarding real estate commissions. They explore the concept of concessions and the issue of steering in the industry, the need for improved buyer agency agreements and buyer presentations and the defiance of industry professionals and the potential impact of government regulations on real estate commissions. Rob and Greg also cover various topics related to the real estate industry, including the myth of the Australian model, the reality of real estate commissions, the relationship between MLS and NAR, and provide potential solutions to the numerous challenges and complexities of these issues. Oh, and they also brainstorm the idea of creating an app for arranged marriages called 'Tinder for Parents.' You don't want to miss this episode! Listen to the Industry Relations Podcast, available on all podcast platforms! Follow this link to subscribe to Industry Relations YouTube page Listen to the podcast on Apple Listen to the podcast on Spotify Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2024.

Who bears the brunt of legal defense costs? What financial toll does this uncertainty cast on associations? On this episode of Industry Relations, Rob and Greg dive into the pressing issues faced by the National Association of Realtors (NAR) and its profound impact on local associations, MLSs and brokers. The insurance dilemma that has recently come to light, along with the unclear communication and lack of transparency from NAR is concerning to put it mildly. And the conversation doesn't stop at insurance mishaps. Rob and Greg confront the broader issue plaguing the real estate industry - a competency crisis within NAR's leadership. They share their personal frustrations and the collective agitation among realtors over how NAR has managed various crises, including a lawsuit with the Department of Justice and serious sexual harassment allegations. The lack of skilled leadership, effective communication, and crisis navigation has not only fueled discontent but has also positioned the industry under a harsh spotlight, inviting negative media attention and dozens of copycat lawsuits. This episode is a call for leaders who can confidently steer the industry away from turmoil and towards a future led by transparency, competence, and integrity. Listen to the Industry Relations Podcast, available on all podcast platforms! Follow this link to subscribe to Industry Relations YouTube page Listen to the podcast on Apple Listen to the podcast on Spotify Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2024.

What impact will the Department of Justice's stance on the MLS settlement have on the future of buying and selling houses? In this important episode of "Industry Relations," Rob and Greg talk about a big message from the Department of Justice (DOJ) about the MLS settlement. The DOJ seems to want the court to say no to the settlement. Selling agents might not make as much money as before, and buyers agents might need to show why they're worth their commission more than ever. It's time to start thinking about how we can prepare for change and innovate new approaches in serving buyers and seller. Listen to the Industry Relations Podcast, available on all podcast platforms! Follow this link to subscribe to Industry Relations YouTube page Listen to the podcast on Apple Listen to the podcast on Spotify Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2024.

ultimate cost warrant the spotlight? On this episode of Industry Relations, Rob and Greg discuss Homes.com's momentous marketing push running an ad during the most watched event in America – the Super Bowl. And its potential ripple effects on industry giants like Zillow. Rob and Greg also revisit the real estate industry's current legal battles.  The buzz around the Keller Williams settlement and with consolidation on the horizon, how will ongoing lawsuits reshape the future landscape for real estate professionals? Listen to the Industry Relations Podcast, available on all podcast platforms! Follow this link to subscribe to Industry Relations YouTube page Listen to the podcast on Apple Listen to the podcast on Spotify Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2024.

Rob Hahn, aka Notorious ROB, joins Byron Lazine to discuss the HousingWire “debate” between Michael Ketchmark and Anthony Lamacchia, its possible impact on NAR and the outcome of Sitzer/Burnett (and copycat lawsuits), and their reactions to a Super Bowl commercial.

How will the FCC's new rules on lead aggregators affect real estate professionals? On this episode of Industry Relations, Rob and Greg talk to Matthew Marx of Evocalize about how to stay compliant while still effectively marketing themselves. One of the biggest changes is that lead aggregators will now be required to obtain consent from consumers before obtaining their personal information. So what do real estate professionals who use lead aggregators need to do? Tune in to find out! Follow this link for Matt's Evocalize FCC TCPA Advisor Chat Bot.   Connect with Matt on LinkedIn!   Listen to the Industry Relations Podcast, available on all podcast platforms! Follow this link to subscribe to Industry Relations YouTube page Listen to the podcast on Apple Listen to the podcast on Spotify Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2024.

Is the real estate industry ready for an alternative to NAR? On this episode of Industry Relations, Rob and Greg talk about the American Real Estate Association, also known as AREA, being positioned as a potential replacement for NAR. As it appears no crisis goes to waste, real estate agents across the country are bracing themselves for what could be the ultimate showdown. It's the potential battle of the acronyms: NAR versus AREA, NLS versus PLS, and so many more. What lessons can we learn from NAR's recent struggles, and what do these new organizations mean for the industry? Don't miss this episode! Listen to the Industry Relations Podcast, available on all podcast platforms!   Follow this link to subscribe to Industry Relations YouTube page Listen to the podcast on Apple Listen to the podcast on Spotify Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2024.

How are the FCC rules on lead generation reshaping the insurance and real estate industries? In this episode, Rob and Greg break down the new FCC rules on lead generation and how they are impacting the insurance and real estate industries. Learn how these rules aim to prevent automated robo calls or texts without clear consumer disclosure. Rob and Greg explore the implications for industries like insurance and real estate, including lead resale and lead distribution platforms such as Zillow and Redfin. They also speculate on potential changes for Redfin, such as providing a list of partner agents when a consumer requests to see a house. Tune in as Rob and Greg analyze how these changes are shaping the evolving landscape of the real estate industry. Listen to the Industry Relations Podcast, available on all podcast platforms!   Follow this link to subscribe to Industry Relations YouTube page Listen to the podcast on Apple Listen to the podcast on Spotify Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2024.

Is this industry saturated with REALTORS? Will the part-time real estate agent fall by the wayside? Join Rob and Greg as they discuss industry evolution, challenges in obtaining accurate statistics, and the impact of part-time agents. They reflect on historical decisions, and propose solutions such as restricting REALTOR membership and implementing apprenticeship programs. Listen now to gain insights and thought-provoking solutions for the real estate industry! Listen to the Industry Relations Podcast, available on all podcast platforms!   Follow this link to subscribe to Industry Relations YouTube page Listen to the podcast on Apple Listen to the podcast on Spotify Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2024.

It's the most wonderful time of the year - Industry Relations' Holiday Special is here! Join hosts Rob and Greg as they unwrap their naughty and nice list for the real estate industry. Who will make it to the top of the nice list? And who won't be so lucky? Find out in this holiday special episode of Industry Relations for insight on who rocked 2023! Tune in now to see our naughty and nice list for the industry. Let's go!   Listen to the Industry Relations Podcast, available on all podcast platforms!   Follow this link to subscribe to Industry Relations YouTube page Listen to the podcast on Apple Listen to the podcast on Spotify Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2023.

What is the aftermath of recent legal developments in the real estate industry? In this engaging episode, Rob and Greg explore the impactful Sitzer v. NAR case, guiding you through the stages of grief experienced by the industry. From denial to anger, and from bargaining to acceptance, Rob and Greg walk you through the importance of showcasing value and embracing adaptability amidst changing practices. It's an episode you don't want to miss!   Listen to the Industry Relations Podcast, available on all podcast platforms!   Follow this link to subscribe to Industry Relations YouTube page Listen to the podcast on Apple Listen to the podcast on Spotify   Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2023.

On this episode of Industry Relations, Sam DeBord joins Rob and Greg, and things get a bit uncomfortable as Sam tries to set NAR's record straight. Tune in as Sam and Rob have a testy disagreement on NAR's competency, but at the end of the day display their passion for the industry. While Greg tries to keep the peace and believes everyone on all sides can do a better job.   Listen to the Industry Relations Podcast, available on all podcast platforms!   Follow this link to subscribe to Industry Relations YouTube page Listen to the podcast on Apple Listen to the podcast on Spotify Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2023.

Join Rob and Greg on this episode of Industry Relations, as they recap the NAR NXT annual conference and explore some critical issues. Greg shares what NAR NXT's atmosphere was like, and find out why Rob is worried about independent press commenting on NAR.    Also, discover the reasoning behind Rob and Greg's beliefs that the real estate industry is way past prepping and the zombies are breaching the wall!   Listen to the Industry Relations Podcast, available on all podcast platforms!   Follow this link to subscribe to Industry Relations YouTube page Listen to the podcast on Apple Listen to the podcast on Spotify Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2023.

It's been a rough week for the real estate industry and in the aftermath of the Sitzer Burnett lawsuit, what does it really mean for everyone in the industry? Tune in to this episode of Industry Relations as Rob and Greg break down NAR's response to the lawsuit. Find out why Rob believes a lot of people will abandon NAR and why Greg feels that this shouldn't be the spark that sets everyone off.     Listen to the Industry Relations Podcast, available on all podcast platforms!   Follow this link to subscribe to Industry Relations YouTube page Listen to the podcast on Apple Listen to the podcast on Spotify Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2023.

EPISODE: Today's real estate landscape has many real world problems that directly impact consumers. Can web3 technology help solve some of the pains buyers and sellers face? A significant challenge exposed over the last several years is the home buyer experience when competing against multiple parties. Is there a better offer and negotiation process available? Might more transparency benefit stressed out buyers and lead to more preferable terms for sellers? Rob Hahn lays out his vision for DecentRE Property Exchange, an on-chain real estate auction marketplace that seeks to empower consumers and their trusted professionals through transparency and efficiency. In this conversation Ashley and Rob dive into what a fully functioning decentralized real estate listings database could look like and unpack on-chain property auctions. Learn why blockchain technology matters to Rob for this use case, and about his future vision of a “house ledger”. EPISODE RESOURCESVisit our website for guest info, transcripts, links, and resources for today's show.GUEST: Rob Hahn is one of the most influential people in the residential real estate industry. He is Founder and Managing Partner of 7DS Associates, which has been challenging the status quo since 2009. His strategy work has spanned the entire industry from individual agents to major tech companies, MLSs, brokerages, franchises, and major investment firms in the space. His clients include some of the largest organizations in real estate and he has advised tech firms such as Zillow, real estate companies, and major MLSs and REALTOR organizations. He's also a well-known and often controversial keynote speaker at real estate industry events, author of one of the most respected & influential trade publications, a blog called “Notorious R.O.B”, and podcast host to “Industry Relations”. Prior to 7DS, Rob headed up technology and interactive marketing for Coldwell Banker Commercial at Realogy. He has a BA from Yale University and a JD from NYU Law. Today, he is building DecentRE Labs and DecentRE Property Exchange in an effort to make home buying and selling more transparent and efficient.HELP US GROW:Subscribe, review, and connect with From The Blockchain on social!Support the showWANT TO SPONSOR the show? We'd love to hear from you!- INQUIRE HEREHAVE IDEAS for the show? Let us know!- Submission form coming soon.FROM THE BLOCKCHAIN - our links... website youtube NEW! linkedin tiktok instagram threads NEW! twitter HOST - Ashley Smith linkedin tiktok instagram threads twitter Music by: Spottie WiFiPresented by: Fame Lady Squad

Lots to unpack in this very special episode of Industry Relations. The Burnett/Sitzer commission lawsuit verdict is in! Rob and Greg share their initial reactions on the $1.785B in damages, what this means for the industry, copycat lawsuits and more in this recorded livestream. They answer viewers' questions and are joined by Mike Simonsen from Altos Research to provide some of his insights on what will likely happen next for the industry.    Listen to the Industry Relations Podcast, available on all podcast platforms!   Follow this link to subscribe to Industry Relations YouTube page Listen to the podcast on Apple Listen to the podcast on Spotify   Connect with Rob and Greg:  Rob's Website Greg's Website   Our Sponsors:  Notorious VIP   This podcast is produced by Two Brothers Creative 2023.

Curious about the biggest takeaways from the high-stakes Sitzer Burnett lawsuit? Tune into the latest episode of Industry Relations and stay up-to-date with Rob and Greg as they dissect week one of the trial. Hear Rob and Greg's reactions from Gary Keller's testimony, learn about key points in this case, and their insights on what the defense lawyers need to bring to the table.   Get informed and stay up-to-date with this intriguing legal battle!   Listen to the Industry Relations Podcast, available on all podcast platforms!   Follow this link to subscribe to Industry Relations YouTube page Listen to the podcast on Apple Listen to the podcast on Spotify Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2023.

How valuable is it to be a member of the National Association of Realtors? On this episode of #IndustryRelations, Rob and Greg discuss the value of being a member of the National Association of Realtors (NAR). Will the recent announcements of Redfin leaving and other franchisors taking away the requirement for franchisees being NAR members make a big difference in member count? Greg also shares his firsthand experience at this year's CMLS conference in New Orleans, providing insight into the current state of the MLS industry.    Follow this link to subscribe to Industry Relations YouTube page Listen to the podcast on Apple Listen to the podcast on Spotify Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2023.

Byron Lazine and Nicole White discuss the terms of the Anywhere and RE/Max settlements, NAR's reversal on zero-percent buyer agent commission, NAR membership in the next 12–24 months, and what it will mean for businesses that depend on NAR's chokehold on the industry. Tell us your thoughts on NAR in this 3-minute survey: https://wss.pollfish.com/link/bd78433b-8053-4afc-bb00-8e92882e6aa5 Join us for tomorrow's Business Planning webinar (Wednesday, October 11 at 3 pm ET): https://us02web.zoom.us/webinar/register/4516964490807/WN_Fr2WbVsORESwOY4-LUGrZA#/registration Last week's pod: https://www.youtube.com/watch?v=tmNv9i05IeY Episode with Rob Hahn aka “Notorious R.O.B.”: https://www.youtube.com/watch?v=SDI7SZctMUg Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron Lazine: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://nowbam.com/details-from-anywhere-and-re-max-settlements-no-nar-membership-needed/ https://nowbam.com/nar-changes-its-stance-and-allows-listings-with-0-buyer-commission/ https://nowbam.com/redfin-announces-it-is-leaving-nar/ Timestamps: 00:00–00:40 Intro 00:40 Recap of last week's episode: Redfin & NAR news 02:38 NAR flip-flop—now allowing 0%/$0 buyer agent compensation 03:40 Here's what NAR is failing at 04:56 The terms of Anywhere--RE/Max settlements 12:58 Byron's projection on NAR membership over the next 12–24 months 14:01 “NAR has yet to show their value” – Take the survey linked below 15:14 Extreme disruption in businesses tied to NAR 18:13 “Is this an admission of wrongdoing in any way?” 23:31 “It's really all about transparency.” ——— BAM PARTNERS

Rob Hahn joins this week's episode to explain the potential outcomes of the commission lawsuits and what it means for our industry.We cover: The three lawsuits against NAR What they mean for our industry The potential impact they can have How brokers and agents can be prepared What he thinks the outcomes of the lawsuits are going to be How quickly we could see changes What the future of real estate will look like

On this episode of Industry Relations Rob and I discuss what has really changed in the MLS industry. One thing that has always been a constant in the MLS industry is change. With technology rapidly evolving and consumer demands continuously shifting, it's no surprise that the MLS landscape is constantly adapting. But what does this mean for those working in the industry? Are there new skills or knowledge that are now required to succeed? Greg's YouTube Listen to the podcast on Apple Listen to the podcast on Stitcher Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2023.

Byron Lazine and Nicole White discuss Redfin CEO Glenn Kelman's statement announcing the company's decision to leave NAR, the reasons behind this move, Zillow's all-in support of NAR, Realtor.com's stance, and some interesting comments on the @nowbam Instagram. Watch episode #289 with Rob Hahn aka Notorious R.O.B.: https://www.youtube.com/watch?v=SDI7SZctMUg Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe Use discount code REALWORD for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron Lazine: https://www.instagram.com/byronlazine Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ This episode's sources: https://nowbam.com/redfin-announces-it-is-leaving-nar/ Timestamps: 00:00–02:04 Intro 02:04 Redfin is leaving NAR 02:41 Reason #1—NAR's required fee for buyer comp in every listing 04:04 Reason #2—NAR's “pattern of sexual harassment” 05:14 Meanwhile, Zillow has been doubling down on their support of NAR 08:12 Byron's and Nicole's takes on Redfin's decision and its overall impact 10:27 Comments on the @nowbam Instagram ——— BAM PARTNERS

Catch the latest update on the RE/MAX Settlement and its impacts on the real estate industry. Join Rob and Greg as they dissect this essential development and discuss what the future of the industry holds. Gain an in-depth knowledge of this critical lawsuit and stay informed on its far-reaching effects. Listen to the Industry Relations Podcast, available on all podcast platforms! Listen to the podcast on Apple Listen to the podcast on Stitcher Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2023.

Market Proof Marketing · Ep 303: Things We Never Need To Say In The Industry Ever AgainIn this episode, Kevin Oakley,  is joined by Beth Russell and Julie Jarnagin! Kevin recently got back from a conference and shares his thoughts on the experience as well as the importance of understanding your audience. Together, they reflect on the uncomfortable challenge of change but agree that it's necessary and urge listeners to surround themselves with people who will be honest with you and genuinely help you through it. The team discusses things that never need to be said in the industry ever again!Story Time (11:24)Julie had a builder ask if video was “worth it?”It's Beth's birthday week and so she is reflecting over the change this last year.Kevin brings up things we never need to say in the industry ever again News (40:04)Will the Mortgage Rate Spread Narrow or Not? That is the Question (https://blog.firstam.com/economics/will-the-mortgage-rate-spread-narrow-or-not-that-is-the-question)1 in 10 Home Sellers Are Moving Because They're Being Called Back to the Office: Survey (https://www.redfin.com/news/moving-return-to-office-survey-2023/)Where Is the Housing Market Headed This Fall? (https://www.probuilder.com/where-housing-market-headed-fall)Higher mortgage rates continue to impact the housing markets (https://apple.news/AW-eEur1VTc-0uqCPW8w2UQ)Things we love / things we hate (53:31)Beth hates unpackingJulie is listening to a podcast called "The Dr. John Delony Show"Kevin is enjoying the “Compound and Friends” podcastQuestions? Comments? Email show@doyouconvert.com or call 404-369-2595 and we'll address them on the next episode. More insights, discussions, and opportunities can be found at Do You Convert All Access or on the Market Proof Marketing Facebook group.Subscribe on iTunesFollow on SpotifyListen On StitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you!Transcript:KevinHi, I'm here. This is six calls into the day Kevin!JulieThat's a lot.KevinMy favorite kind of days. But I'm here. We're going to do it. And I guess feedback. Our producer, I think it was maybe just her feedback, but she likes spicy Kevin.BethSo I think we all love spicy. Kevin's spicy and like trolling. Kevin Oh, I live for it.KevinYeah, I remember the 10,000 hour thing. You school this on?JulieI think.KevinSo I just got exposed at this conference. That's about nothing other than learning. And the people are all totally different is again, that realization of like, I'm old because I care about things that my 20 year old self would have been like. Why does that have what does it matter? Why are we thinking about, you know, what is space made of like it's empty space, you moron, move on.KevinBut I'm here. I'm listening to this guy talk about the units that make up space and how that defines time and thinking. How does this apply to what we do? And I can make connections. And it's it's weird. Just I remember was like going it's it's this 10,000 hour thing of how do I translate that to someone who only has 100 hours in in a way that's meaningful because, you know, like I was trying to download our team about one of my takeaways and then I'm like, this won't mean anything to some people.KevinLike though they will actually think, why did Kevin waste his time going to California to listen and learn about this? And so any time you're sharing, you have to understand your audience and and where they are. But it's it gets harder and some ways it gets easier. This is why now remember why I wanted to talk to you about this Julia is it's it's somewhat easier to process through the stuff like on the back burner of your brain, but it's even harder.KevinLike I'm finding myself pausing more often, like I have a small seizure and it's because I'm it's not because I don't understand the material. It's thinking like, how do I reframe this or filter it for this person who's been in our industry for a month?JulieYeah.KevinYeah. That gets incrementally harder, I think, at least for me.BethI mean, it's hard. I just had a call this week where I was like, I how? What did I just say? Because it was one of those challenging situations of like, how is and that's exactly what's happening to me. It was like there was a stop in my brain of like trying to filter out what was going on in my head and what was coming out of my mouth in a way that would be digestible to the person on the other line.BethAnd it probably was to them. But to me I was like, No, that I need to get back on a rhythm.BethBut that's where the storytelling comes in and I think y'all are both great at that. Even when you don't realize that you're pulling in a story or an example or something. So I see that, you know. Kevin, if we're sitting in on a call and you're pulling from something, some example you've heard or a story, so I think that's what you're trying to attach, the two things you're trying to attach the concept to whatever rolodex of stories and examples are in there somewhere to connect them.KevinYeah. Here's here's the most recent example of this that I still am processing a little bit, is working with a rather I mean, a very large homebuilding organization who wants to create a new set of dashboards on a quarterly basis to give to their leadership team about marketing and online sales and how it's going and they showed an example of an old one that they've been doing internally.KevinI think some other people were helping them and it was like 45 pages and we rebuilt one after much thinking and work. And it's nine pages, I think, or sorry, it's 11 pages. It's 11 pages, but the first four pages are just an illustration of the proverbial funnel illustrating at the state level, individual market level, etc., how everything is working.KevinLike all of the important metrics, the conversion ratios and visually how they all connect and then as I'm thinking about the audience that they're going to give this to and, and this is a presentation format too, I think it's important, understand. So they're like the person who used to do this, they hated their life for that entire day because when I was there trying to stand up and talk, they went through all 45, 50 pages and watched everyone's eyes glaze over or start looking at their phone or, you know, they and we interpret that sometimes as how those people are.KevinSo rude. How could they not? But to me it was more like, actually, you should probably never get past these first five pages that are funnel analysis with this audience. If you get to page whatever, and it's a 14 way breakdown of how their Google ads are performing, something's wrong because it's not it's not the level that a CEO CEOs should be at ever.BethYeah, yeah. They need something to anchor on to. And with that visualization visual visually.JulieThis.KevinJust makes me feel so good about myself. I'm sorry, you're not supposed to.BethThe word with the funnel.KevinThere's many words.JulieLike.BethOh, well, it's something they can anchor to because if you just start going through numbers, if they're trying to connect, they're just going to grab a random stat number and get stuck on that and you're going to get into a weird hole of questions that you may not want to be into. So that gives them a good first thing to hang on to as you're taking them through the journey.KevinWell, okay, I'm going to try to keep my brain and then we'll be we will move on to the real show here in a second. But one thing I through my brain is this is a bad idea. Like as a as a builder partner, they're going to hate this idea that I'm presenting of making the funnel the main part and then being able to break out why afterwards or during Q&A.;KevinBut just really focusing on on funnel analysis. And I kind of saw a little bit like, oh, what if they're not comfortable hanging out at that level for 20 minutes? What the leadership team, there's some people are like, hurry up and get to the part where like I'm in every day and I understand and I know that I know more than they do about it.KevinAnd so I feel comfortable presenting and talking and looking through versus staying high level with high level individuals sometimes can be intimidating. And so there is a little bit of storytelling and example giving that had to give them the confidence of you don't even have to know all the answers. You have to understand the relationships. But that's part of like this will work if they start getting excited and talking to each other about how come appointments are converting to sales in the same way as they were last quarter?KevinOr why do we think so? So is this it's this weird thing of am I just shortcutting the shortcut or is this really the most important anyway, that's.BethI think it's a matter of is the presentation as important as the dialog that occurs around it? You know, like if the presentation doesn't invoke an interesting dialog that can lead to change, then what is the point of the presentation in the first place? It's just another hour of someone else's time. This is why I love the fact that I'm married to my husband and I know that he is listening right now, so shout out might, but he does like he briefs for a living.BethHe briefs very important people for a living and he is phenomenal at his ability to take a very complex subject matter and articulate it in a way that not only gets people engaged and provokes conversation, at least this is what I get. I don't really know what he does. So this is just my perception of this.KevinIf he told you, he'd have to kill you, Yeah.BethThis is my perception of it. But it's fascinating. Watch and watching him talk about the art around the briefing. And it's just like us. Like it's the art around coaching. It's the art around speaking to high level individuals. It's there is an art about it, and you have to tailor what it is that you do to your audience in order to provoke conversation that will lead to change and it's fascinating how many people actually do that wrong.KevinYeah, senior leadership's perspective usually has. Why is this person telling me numbers that I can look at and see numbers?JulieYeah.KevinYou don't need to be presenting like a first grader at show and tell.BethYeah. And it's like, how many times do we hate going to conferences where people are just reading slides? Yeah, like it's you. You've got, you got to make a conversation out of it. And just like in home and home, buying and selling and in marketing for our builders, we have to create emotion during the process because emotion is oftentimes a trigger to everything else that follows.BethAnd so like the ability to do that with high level, you got to you got to like all somewhere to start that conversation.KevinYeah. And not be afraid of a little bit of.BethConflict.KevinConflicts. Right. Fact a lot of times as a marketer, you're that's why I keep going back to the example of Survivor. Like players who win Survivor sometimes are creating conflict artificially when there wasn't one or the amplifying conflict in another party sometimes. I mean it's it's it is such a good like like chess and poker good analogy. Okay a little palate cleanser before I start the show.KevinSean Carpenter texted me those. Sorry, Sean, you didn't give me permission to share it, but you texted me, so you should know better. He said It blew my mind today, listening to the podcast that Jenn wanted to be a vet when she was younger. I feel like this should be a like Red and Jerry Seinfeld voice. And so she ended up marrying her husband and now she still gets to hear Barkin all day at work.KevinDog emoji, laughing face Emoji. All right, let's get started.BethAnother thing that we like more as we get older, come you.KevinYeah. All right. I mean, I want to stand up, you know? All right. Welcome to marketers marketing the podcast from the industry leaders. How do you convert where we talk about the current and future state of marketing and online sales for builders and developers across the globe? We're not here to sell you. We're here to help you and to try and elevate the conversation.KevinIs there a topic you'd like us to cover or a question you'd like us to answer? We'll do it. Simply send an email to show at. Do you convert? Dot com. Welcome to episode 303. I'm Kevin O'Kelly. And with me today is Beth Russell and Julie Jernigan.JulieAnd so.BethI.KevinWe don't have to yeah, we keep talking about this, but there's nothing else to say. We already said it, so we just go right into story time. All right, Julie.JenOkay. I have a fun conversation with the builder this week, so she said, we have this great binder, high quality makes videos for us, but they're really expensive. And she said, we do. You know, that's kind of our company branding video as we do some community videos. But she was like, I want to do all these house tours and this and that, but they're so expensive and I don't have room in the budget.JenSo we had a really fun conversation around video and not just your very produced high quality video. The number one thing I would say, but this doesn't work for them is you need to learn internally how to do some of this video yourself and start doing it. But in this specific case, they are maxed out like their team just got smaller.JenThey all shift roles. They're all they're just doggy paddling, you know, trying to keep up with everything. So then we took it down to the level of finding multiple vendors for different things. So just like you might have a professional pay the big money for the main photo on your homepage, you can do the same thing with video.JenYou can take somebody who is fresh out of college or whatever to do your video. But what it all came back to is even that takes legwork. Like you're going to have to know. You can't just say, I want to do more videos, so we're going to do video if you are maxed out and everything else. So this whole conversation, that video and finding somebody else and that it may take a few people and you're going to have to be really specific at first about what you want it for and what it needs to look like and who's going to edit it and how they're going to know where to go.JenAnd you're going to have to see if that in your priorities of the thing. So it was funny too, because the owner happened to be on this meeting and he was just sitting there quietly. So there's a whole conversation. So it was just interesting because in the end it's still all I love video. I wrote a whole book on content.JenI think everybody needs more and better content, but in the end you only have so many hours, so many man hours and so much budget, and it's whether this is the time for that or if that needs to be on your 2024 plan and how you're going to set all that up. So it was a fun conversation to work through with them.KevinYeah, again, it's different perspectives, different levels, different insights, different priorities. But I think I'll intersperse some things that I took away. But but one of the people who spoke at a conference I went to is the CEO of Shopify, and he talked about how they created a tool that shows the cost of every meeting. So when you invite people, every time you invite more people to your meeting, it shows incremental cost to the organization.KevinWhen you see, you know, $9,000 for a 30 minute meeting, you have to justify in a summary, if you call the meeting, why it's worth that much after it happens. Anyway, a little extreme, you could argue. But then he also started talking about how they every year they just delete all reoccurring meetings. He's going to start just randomly deleting Slack channels.KevinAnd the idea here is if it needs to happen, it'll start again. But if not, you're just keeping things. And so just that idea of revisiting on a regular basis, why am I doing this thing? Could be video, could be Google ads, it could be anything. Why am I doing it? This is the reason that I started. So the reason why I should continue to.KevinI need to take a different spend. Should I be doing this at all? That whole, you know, stop doing list is as important as the to do list.JenWell, and on that level, it's really interesting because she has been there a while, but somebody else has been cut in the marketing director role and that person shifting out. So she's just adopting and she put that person was great at her job. Amazing. But it's somebody walking into something that's already existing. And so I think that's going to be a big job for her, is then figuring out what how.KevinThat's more fun. Let's just talk.JulieAbout that main event.KevinShould she go and start making changes quickly? What what would you both tell someone who's dropped in that position of like taking over for someone who's done a great job but is is no longer in that role?BethI think I mean, having just left somewhere and someone that I, I knew and worked with kind of walk into my position slightly, I think it's really interesting where it's kind of like a marriage of both where, you know, you want to go fast in terms of making your name and learn and get your hands dirty. But you don't want to make too many changes that are going to rock the boat because you might not know enough yet and go in the complete opposite direction.BethSo I think it takes that time, like Julie said, like taking that time to walk through the options and the realities of what is actually available when it came to video and what was realistic. Okay, I see a problem here. I see something that I could change. But at the end of the day, capacity wise, investment wise like this doesn't need to change right now.BethI can do this later. It's not like a necessity for me to go in and just like rip everything to shreds. Essentially. This is me being dramatic.KevinBut yeah, joining me. Other thoughts?JenYeah. No, I agree that there's definitely a time period for keeping it as is and seeing how things work and really not making too many dramatic changes. Right when you walk in unless she's she's been in a role in the department so there are probably think she's familiar with enough the brand new thing she's taking over. Yeah I think it's worth some observation time before making any huge changes which I don't think she is.JulieYeah. Listening to this.KevinThe first thing I always would tell someone is don't change anything for until you are certain you know what the issues are. And what I mean by that, one of the reasons you don't change anything is because it doesn't require any of your cognitive load. If you're maintaining it's a lot easier to maintain than it is to create or destroy.KevinMaybe it's easier to destroy than anything. But that's I know I get off topic, but you're just letting things flow and and observing because one of the things you have to understand quickly is that the scoreboard is not the only scoreboard. So there might be some internal scoreboard or dashboard or whatever that says leads are up, good sales are up, good.KevinBut it all depends on the person you're working for, and it's a combination of that scoreboard and that person's perspective of everything. I've worked for people as a marketing director who have said, you know, like, we don't need more leads. I don't want you doing anything to create more leads. Leads aren't our problem. Go solve this other thing.KevinAnd I'm like, I'm new here. But when they hired me, they told me my job was to create leads. So that's the risk, is you don't have street credibility for that position even if you've been in that organization. Everyone's looking to try to figure out, did they earn this title? Did they just get this title because other person laughs, What's going on?KevinAnd so you still need to do an analysis of both scoreboards and look for the easy win opportunities that cause the least disruption for others. Because that's how you prove value is. I just made everyone's life better and you had to do nothing different. Do that for as long as you can before you have to start getting in the middle of everything else.KevinSometimes you don't get lucky and like the thing that has to be blown up is the fact that I'm I'm laughing. As I say this, it's only been true a couple of times. You're like, We just have to fire all the salespeople and start over. And I can show you mathematically and in the CRM why that's true, that would be a really hard place to start, but that sometimes that is the case.KevinBut if not for as long as possible, get the easy wins that have big impact on other people's roles. All right, Beth, what do you got?BethWell, this week was my birthday week.KevinOh, happy birthday.JulieThanks.BethI'm doing all the sound effects today.JulieThis is great.JenYou should have worn your tiara today.BethI should have worn my tiara on my sash. That would. Except it ripped out my hair, which was not a pleasant experience. It's super pretty, though, so I really should have worn it. That would have been great. But yeah, I'm not typically one to reflect on my previous year. I'm just like, Oh, you know, another year, I'm another year older.BethIt's fine. But this year I was kind of it was somewhat unavoidable because it was on my birthday last year that it became abundantly clear that all the goals that I was working towards and the goals that I had set for myself in my professional career were not going to happen. I was I was not going to achieve them at my current place of work.BethAnd this realization was dramatically catastrophic to me, and it forced me to take off blinders that I didn't even know existed. And it forced me into a period of serious reflection in my life. That period that that lasted from probably anywhere between four and six months, where obviously a lot of changes happened because now I am here. But it's interesting because I was in the mindset at that time before all of this happened that no matter what, I was going to stay on this path, I had my goal, I was going to achieve it, and I had already given so much of myself in order to achieve what I had achieved that the idea ofBethleaving that was so incredibly uncomfortable to me that I had basically avoided any thought of change.JulieYes, fully.BethLike those blinders were were up. But now I was in it like I was forced into a stage where I had to be comfortable in the uncomfortable. And for me there was nothing more uncomfortable than the thought of leaving some place I loved and that I had dedicated my time to. And that had brought me so much joy.BethAnd I share this not just because, like for whatever reason, just to share it. I think it's because No, I know it's because that at one point in all of our lives, we we come to that place or to that crossroad where we have to get comfortable in the uncomfortable, whether it's in our personal life or our professional life.BethWe are at one point in our life going to come across something where we are forced to make a decision that we we never thought that we would make. And it is so incredibly uncomfortable for us. But the reality of it is that it's only through doing that are you able to make a change for the better. And what I learned during that period of my life was that change is okay and that it's important to not go through that alone.BethI had I had to make that decision a very personal and selfish decision. I had to make that and come to that on my own. But I leaned on the people around me that supported me and not just the people that were going to nod my head and nod their head and agree with me or go into a period of self-pity with me or like crawl into that ditch with me.BethBut people that were going to force me to want better for myself and forced me into change and and forced me to ask myself questions that I had I had been previously avoiding because they were so invested in my success and they wanted something better for me. So in saying that, I mean, you don't have to do it alone.BethLean on the people around you, find people that will challenge you and support you, find good mentors.JulieAnd.BethJust make that next change because I think this last year has been incredibly fulfilling for me. Incredibly, incredibly challenging. And I if you would have asked me this on my birthday last year about where I would be in my professional career, I don't think I would I would answer that. I'm a marketing coach. A do.JulieRight.BethAnd it's been fun and exciting. And I'm so happy. I'm so happy that I'm here.KevinWell, we are happy that you are here, but I skating part things that make me feel strange or uncomfortable, like self celebrating ourselves always makes you uncomfortable. Same thing. I mean, I remember the first time, not the first time. It was. It was the third year that Mike Lyon was like, Hey, Kevin, I think there's this thing and I think you could come work with me.KevinAnd I was like, at the time I was 32 years old, I was running to homebuilding divisions for NPR. I had stock options that were worth millions of dollars. And Mike's pitch was, take a 70% pay cut and come work with me and we'll see what happens.JulieAnd I was like.JenI have.KevinFour. I have four kids. My my wife just gave birth to our fourth. What? None of this makes sense. But again, I'm going to keep doing this for a while probably. But this conference that I went to, one of the speakers is the CEO and founder of, I think the second most profitable options trading firm of all time.KevinAnd she showed the slide like if you gave her $100 back in the eighties, you would have $3 million. Now, that's how much money her company has made for herself and her employees. And so now she started this nonprofit specifically trying to teach women how to play poker, because her argument is that women need to learn the skill sets of poker.KevinAnd to her, one of the most important skill sets is knowing that it's okay to take risk. That risk is mandatory. You you have your hand of cards. You've got to make a calculation and decision of what should I do or not do. But also sometimes you if you just fold every hand, you're never going to win. And her take as a woman was just that women are never taught to take risk.KevinAnd even in my own life, like I'm I'm definitely the Yeah, I'll just stay out of poker like just play super conservative, get that pot as big as you can and just like, hope you win by causing everyone else to die of boredom and just, like, irrationally go all in because they're just sick of sitting there like, that's that strategy.KevinBut so when I hear you talking about that story, I just to what I what I translate it to is part of it is chasing the goal that you had. And the other part is just saying like, that's too risky. But now on the other side, do you feel like it was as risky as it felt?BethNo, not at all. And I think, like I battle with the word risk slightly because I don't know if I necessarily felt like it was risky. I think perhaps a little bit it was like, okay, I just built all this. Like, am I willing to risk, like, completely altering everything I just worked for for seven years? Right? So I guess the other is there is a little bit of risk in there involved, but ultimately it came down to compromise.BethIt came down to how much of myself am I willing to compromise and what am I even living out? One of my mentors is bold. Eutelsat is also a very good friend of mine and he was the one that was like sat me down and he was like, What is your superpower and are you living it out right now?BethAnd we had like a two hour conversation actually at some after hours about what that meant. And like he just started ripping out those blinders that I had. And I think it was just that I had compromised a little bit of what my superpower was in order to fit the box of what other people needed.JulieAnd yeah.BethAnd it was it felt really good.KevinOn the psychiatrist psychiatrist couch together. So this is.JulieGreat.KevinI know you don't like the word risk, but what I think is probably happening is the fear of not getting to where you wanted to was causing you to put the blinders on in the first place.BethOh, yeah.KevinIf if if I don't put the blinders on, I'm not going to attain the level or position that I want to get to. And that's all I'm trying to say is, at the end of the day, the biggest risk that the speaker and I go back and talk to other people are look at my own life. It's like the biggest risk would have been not doing anything.KevinYeah, that's I always say that's the don't you're trying to sell someone the donut hole the cut out like not an actual small little piece of a donut but your sound the thing that doesn't exist and saying that's the problem so that's, that's the hard part about it. But taking risk is okay. And I, like any of my friends, personal friends who've been like, Hey, I'm thinking about starting my own business or doing my own thing.KevinMy answer is always do it always, because the risk is not like you're not going to die if your business dies, but you will know whether you actually want to run a business or not. You're capable or not going to do it. If death is not on the other side, it's worth trying. Now that also, like as an efficiency focused organization, which I would consider, do you convert like one of the ways I explain to people is we are an efficiency focused digital marketing organization trying to help builders get the best quality traffic for the least amount of money.KevinSo one of the things in there is like a lot of what we do is working and we might not be taking the risk for someone's money individually. So like builder A of 80 or a builder number one of 80, we might, based upon their resources and availability, might not be doing a lot of testing with them. But across all 80 builders, there's always different tests being done and that's a it's analysis of risk.KevinAnd I feel like I should just write a whole blog on maybe a series on risk because it's not talked about enough. And as a manager, we know we have to manage people. We know you have to manage a budget. Managing risk is not talked about enough or understood clearly enough and it's really, really important. It blindsides people more than missing a budget.BethYeah, I would agree. It really takes us even for this.JulieFascinating Hey online sales specialist, your D convert coach Jen Barkan here. Are you looking for guidance, structure and proven methods to help you set more appointments and create more sales than join online sales coach Jesse Suggs and myself, we are offering an intense two day virtual training experience, followed by eight weeks of training and coaching through our online sales academy.JulieThis fall. Jesse and I have been in your shoes and we teach from our direct experience and years of coaching online sales specialists just like you. This will be hands on and real world. No theory here if you're interested, don't miss this incredible opportunity to reserve your spot today by visiting d convert dot.com.KevinOC first story time. Just go the way Olivia reminded me that I want to talk about like things that we just keep repeating in our industry. And it's not really the thing. It's the it's the well, it is partly the thing. So one example would be and these are all things, by the way, I have said too, so it's not casting stones with glass houses, but I remember the very first presentation I gave at the Builders show and it PCBs.KevinI talked about a backpack on Amazon having more content than a home builders quick movement, home. That was 14, 15 years ago.KevinSo let's just get more creative. And this again, this is for for me as as well as everyone else. Let's get more creative with our examples. If we've heard an example 30 times in the last ten years as a as a presenter or someone making content, I think we should all push ourselves to keep looking for more and different examples.KevinAnd I'll give you one of mine that I've pushed, you know, so I've talked about pre-sell without fail and wrote the book and given all kinds of presentations and done it. And yet the audience and this is we keep repeating the same thing because we're like the audience hasn't heard enough and we know repetition is important. So we say it again and again, again.KevinBut I think my challenge is let's get more creative to try to find out if it's not just us. The presenter that's repeating the same thing. People have heard, but not actually finding a way to help them solve the problem. And that's why I use stories analogies is because my hope is that the person I'm telling that to can retell the story and get a similar outcome or help people's opinions or mindset change.KevinSo a lot of times builders on their on their home site maps or community descriptions are talking about, you know, faces one through 17 and all of them are on the map and they're on phase one, but they're showing everything. And so for me, the example is, you know, Apple just came out with the iPhone 15 and the 15 pro and someone tweeted immediately after, like, I'm on my way to Apple.com to order my iPhone 14.KevinCan't wait for it. It's like, no one does that. As soon as the phones announce, the only people buying the 14 are price conscious folks who probably can't afford or wouldn't buy a 15 anyway. But it would be as insane for Apple to put on their website iPhone. I mean, I can do it now. I can. I can project into the future the iPhone 17 coming September of 2025.KevinYou would never, ever, ever see that on Apple's website because you can't buy it yet. And certainly in the process of launch in neighborhood there's there's a period where you're going to put that community out there and you can't buy it because you're building that list. But Apple knows how long they need to build their list, and it's about 2 to 3 weeks from the time we say it's here to the time that you can go online and order it.KevinThey figure it out through probably millions of dollars and out. And, you know, tons of research that that's the only window they need to have. So you got to figure out what your window is. But you don't need to communicate years or decades in advance. You're going to have Homesite 2312 available at some point. So just let's get creative because if if the industry isn't solving that problem, we can go back to content around the backpack if we have to.KevinBut the more interesting question that I think our whole industry needs to start thinking about is what are the barriers? Because the barrier is not anyone I talked to. I don't know if you two are talking to people, but I haven't heard anyone say no, we've got enough content on all of our stuff, like I'm good with it or pictures are all awesome, our descriptions are great.KevinNo one's happy with the content they have. So what's the real problem? And we keep pointing the finger. This is going to get me excited. We keep pointing the finger at marketers and. If you're interacting with marketers on a regular basis, you know, the problem is not that the marketer doesn't want the content. Maybe, and this is why I'm so big on high mark as a potential solution for this in our industry.KevinYou know, this is it. Them and Mark and Beth are doing a presentation at the summit Higher understands that the reason we have crappy content is because people who aren't marketers are constantly changing the product with your regard and no care as to whether we have content just made content. There's just like this little hidden space in every home building company where for people who have no connection to consumers or marketers are coming up with all these new things and changing stuff all the time and like, yeah, just figure it out.KevinJust figure it out. Like that's the freaking problem. And using it addressed not how to hire a photographer. Did you know that you can get renderings that like for it's such baloney. That's not the problem. The problem is that there's these other morons changing things too often that no one's asking to be changed. Like if they're How often?KevinHow often do people redesign cars?JulieRight.KevinIt's usually on like a three year, 3 to 5 year thing, and there's little micro changes in between. They don't and they don't have 45 different cars available at Toyota to go buy for each. Kevin And then we're going to show Toyota's car car selection tool and they're like, this is amazing. Look what it can.JulieDo because there's only seven different.KevinCar types.JulieYeah.BethThere's like five is from.KevinThat's why when NPR bought Heartland and they we had 45 different floor plans and they said no, you can have 12. And after the initial freak out of that's not possible. We'll never sell another house again. Everyone's going to want something we don't have. I got so freaking excited as a marketer because thinking of of, okay, I'm going to defend my budget.KevinI'm going to keep that same amount of money. But now I can develop content around 12 floor plans instead of 45.JulieYeah.KevinIt was like Angels started singing. It was, This is going to be the most incredible thing ever.JulieMm hmm. Yeah. So look for.KevinLook for what's causing things not to change. Not just telling the people that it needs to change. Please.JenI literally just had this conversation with a builder yesterday, and you were not on the call because I asked them what is because they're overloaded? What is eating up your time right now? And that's what that's what it was. That's what I want is this.KevinFor people in a room somewhere making changes without talking to anyone?JenYes. And all they're doing is updating floorplans and rendering and all this. So it's just funny that you say that because I literally just had this conversation with someone yesterday.JulieYeah, well, and.KevinI mean, at Idol, they have collaborative teams that work on such things at Style Craft, where you were both they have collaborative teams. Yeah. Cross department teams that work on this things. Yeah. But so many builders I interact with, I'm like, who does this stuff?BethBut it was still a problem like.KevinSteve in accounting.JulieCommercial. Oh, okay.KevinSteph, thanks.BethThanks, Steve. No, I mean, it would still problem though. I mean, we had a huge group of us coming across, like you said, from all different departments coming together to make these decisions with the changes that were still happening so often that I had to just eventually put my foot down and saying, I'm not changing it until this is an issue or I have this many changes or whatever, or if we're making this many changes, I need this to be the process that we follow because there's just no way that as a singular person or in our case, two people, that we're going to be able to maintain content across 40 communities with 40 differentBethfloor plans, with 40 different variations of things happening, like that's just that is outside of the realm of reality.KevinAnd there are answers coming. And here now to do it better and differently, one from other industries, two from products like High arc. And this is I mean, again, if you're listening and you're coming to the summit, you're going to hear it. It's not like you're going to not hear this talk.JulieBut yeah.KevinThere are ways to get what we want and need.BethAnd there's ways to go about the changes better, which again, I don't want to say too much about because we'll talk about at the summit and I have a blog post that I finally wrote a blog post and Julie edited it, shout out Julie. That is about different ways that we can go about making changes that are planning, planning things out.BethBecause I don't think that as an industry we're doing it the most efficient way.KevinNo, no, not at all. All right. First up from the news, will the mortgage rate spread narrow or not? That is the question from first imdb.com And this. Remember, I went on a tirade about like if you're a marketer trying to ignore what interest rates are and how they are determined, all that stuff, it's time to go to school.KevinBy the way, that was my actual story. I got distracted. I didn't share my story time, but one of the notes that I wrote down was Bill Gurley, a prominent investor venture capitalist, said that the idea of professional research no longer exists for most people, meaning when your teacher in school assigns you to do a research project on, you know, the Pyramids of Giza, you either lie and makes things up or today use GPT, or you go and read books, watch documentaries like you can see in this information.KevinAnd yet the concept of professional research done outside of work hours is like, Are they paying me for news? I mean, I don't know, maybe you just want to find the answer or learn me because it's going to make you better, which will eventually pay you more because you are better. But it kind of goes along with this is a continuation of that rant from previous episode.KevinAnyway, so this is an example of me. So I, I see this article posted in my first reaction as I've spent 200 hours learning about mortgage rates and how that determined all the rest. I don't need to read anymore on this topic, but what the heck, I'm stuck for 2 hours on a plane that's not taking off. So I'm going to read the article.KevinAnd essentially what what the author argues is that one of the things that we're not thinking about that will keep rates higher for longer is the fact that rates being higher, where most people think they're like everyone's dating the rate, right? Everyone's waiting to refi. And one of the things that causes rates to be held higher is the belief that people are going to pay off their loans early.KevinSo if I'm buying a mortgage backed security that's supposed to be full of loans that are 7% for 30 years, what's the likelihood that those loans go for the entire 30 year period and aren't paid off early if rates go back down to five? Right. All those are gone. And so that risk of loans being that's a negative thing for an investor to have loans paid off early.KevinAnd because of that negativity, there's extra costs being that then raise the rate because of that thing. Like I had no idea that that was part of the calculation, but it makes sense now. The inverse is also true on a coaching call this morning and the builder said, Yeah, you know what? We've noticed that buy downs are becoming less expensive for builders or this builder in particular.KevinWhy would that be? Because the inverse is also true. That's why I love learning stuff. It gets me so frickin excited. The inverse is true. Why would a buy down be less expensive? Because what's the likelihood that, yes, I am going to charge the builder money to buy down the rate? What if now that customer is going to get a 4.75% loan?KevinWhat's the likelihood that they will carry that loan through to maturity? It's higher because if rates go down to six or five, they're not redoing that loan. So they were saying, you know, it still has three and a half, 4%, but it's used to be seven to buy that down. So it just never pays to continue doing professional research because it's just always insightful to me when I learn something new.KevinIt makes me excited.JenAnd this article is worth reading because I do not get quite as excited as Kevin on all of this. But this one, when I read it, it was it did lay things out in a way that it was like little light bulbs went off and helped explain it. So if you're also struggling to make sense of all of this, this is a good one to go and.JulieClick on and.KevinRead again because people will see something or say, Kevin's, you know, just a mad old man. No, I'm not saying you have to understand it. I'm saying stop trying to not understand it. That's all I'm saying. Like, keep trying to understand it. Don't just say huh.BethFind new ways to explain what's happening in the industry other than the backpack.KevinYeah. All right. From Redfin.com, one in ten home sellers who found this one, by the way, they deserve a price because this one love this one. One in ten home sellers are moving because they're being called back to the office. We haven't found this article.BethI'm looking, but.JulieI don't see I'm.KevinGoing to default to.JulieFriend. Thank you.KevinOkay. Good job, Olivia.KevinReturn to office. Mandates are forcing some people to choose between selling their home at a loss or losing their job and turn it into a rental. Potentially. Roughly 20% of surveyed sellers say they're moving due to safety, crime concerns, a desire to live somewhere more aligned with their social views and or lower taxes. But 10% said they're moving because they have to go back to the office.BethI mean, it goes back to I think it's an interesting, like granular data point of like because they specifically because they have to go back to the office, because we think about like relocation and things like that. And it says, oh, my work is moving me. But in this case, like, no, your work is forcing you to actually come in and now you need to live closer.BethIt kind of Did you see the Post from the New York Post article about the project by EIA in Montgomery County, Maryland? It almost makes me think about that a little bit because like they are doing a project that allows for lower income people to instead of doing that, the 10% or whatever, they increase it to 40% of lower income in this building.BethAnd they are trying to increase the amount of available housing in a safe area that allows for us a closer commute. And the example in the article of someone who lives in that building is an individual who's like, I think she was like a nurse or a educator or something like that. I'm sorry, I can't remember what my head but she because this became available to her, her commute cut down from a 45 minute commute to a ten minute commute.BethNow, for a little bit of perspective, even 45 minutes in the Montgomery County area. So anywhere around the greater D.C., Baltimore metropolitan area, 45 minutes is a win. So for her to be able to have 10 minutes of a win is is gigantic. And so these people that are are now trying to get to work and having to go to work every day and they're just trying to get closer.BethThey need to get closer. And it goes back to their need to move because their life is requiring them to.KevinYeah, remember, that's the fifth of the five days displacement that causes people to need to find a new home. And we're seeing this you know, we work with builders, I think, in 40 different states. And remember, if it's 10% in the survey that means in some markets it's lower. And in some markets it's higher. And one of the places they reference here is Boise, where two people work for the same employer.KevinIt sounds like to me it's Facebook or Meetup, but they're being told that they both have to come to the office three days a week or lose their jobs. They're probably gonna have to take $100,000 loss in their home in Boise And the home that they are going to end up buying in Seattle is going to be much smaller.KevinSo you just think about those markets. San Antonio is a relocation for remote work, heavy market. Boise was a big market for that. Northern Colorado. Some of these start to make sense. Now the question is, is this going to be it's going to be positive, you would think, for Seattle. And just because there's there's not still a lot available in Seattle from the from the used home market so for for prices in the market so people are being forced to move back to I think it's going to continue to push them higher.KevinYou know super interesting article. Thanks, Olivia, for finding that one. And you did this one I think from CNBC econ. Higher mortgage rates continue to impact the housing markets. Danielle hill, realtor.com chief economist this was you right, that found this one?BethNo, this is shout out, Becca.KevinOh, okay. Okay. Good job.JulieHere.KevinBut this is a video, so I don't know how to go into more of it.BethWe'll have to just embed the video into the show notes now.KevinWell, time out. We'll just pick a different article. So it's like we can't put articles that are videos and. Sorry, that was. I should have thought that one. But we got to we got to be able to talk about it. All right. Next up from Pro Builder AECOM, where is the housing market headed this fall with buyers and sellers glued to the sidelines of a high priced undersupplied housing market, experts weigh in on what's to come.KevinWhat's to come?BethMore of the same.JenThat's one thing. Those were kind of wild. You said, I don't think it's going to get any better, but I don't think it's going to get any worse because it can't get any worse. Number one, don't jinx us. Number two, we've seen it get worse. You know, we've seen it worse than this. So I was shocked by that vote.JenI thought that was a little.KevinYeah. And promote our links to Realtor.com or the full article is we'll put that link in the show notes. But remember, they're talking about the housing market, meaning residential in its entirety. So when they say I can't get much worse, they're talking about existing home, the number of existing home transactions that are occurring. Remember, prices are not bad.KevinIt's the number of homes that are are transacting that he's talking about being so bad.BethAnd guess who's still the bright spot?KevinYeah, I mean, what's the saying? I don't know if we can, but, like, tell this person in a room full of short people.JulieBecause.KevinLike, Yeah, I mean that's the thing that kind of it does affect my mental health a little bit. When people say, again, I'm talking to people not from our industry directly all the time who are like, Oh builders, man, this is just got to be like the best thing ever for them. They're loving now. There are we do have to, to working with who are having their best months ever.KevinYes but there are also a lot of builders who are, you know, eking by hitting their sales goals. Profitability is okay. But again, they're like, this is this is just infinitely harder than it used to be. And then going into the fourth quarter, it's like, oh, man, I really I'm not excited for what we're going to have to ride through here.KevinSo, yes, it is a bright spot in terms of, I would say availability of housing. Yes. So if you if you wiped builders off the map, there were no builders. The whole housing market would be you know, I think the kids say left.JulieLike.KevinSo homebuilders serve a really important purpose and we are there. But the costs of doing business for builders are not improving as fast as we wish they would, which means affordability is still a challenge.BethYeah, and while it's true that it remains market dependent, I think the builder to builder, it's also really interesting to watch. I don't know if you all have seen this, but we had a brief conversation of the doers versus the thinkers. And then there's the people that can think and do simultaneously, which is a magical little unicorn that everyone should have within their organization.BethBut it's a matter of like there's people that are in markets that are still doing well, but they just haven't gotten it right from the builder side because they're not sure how to take advantage of a market where they all where they are the tallest person in the room. They're not using the right messaging. They're not using the right messaging at the right phase of the funnel.BethThey're not getting creative in what they're doing. They're just riding the coattails. And then something blips and they're like.JulieOh.BethWhat do I do with my hands? And it's interesting.KevinYeah, And I love how it ends, actually. This is who is still buying homes today. The answer is you have to purchase a home. And I think Rob Hahn, who's another one of our speakers at this year's event, I think he coined the term the four D's, which were diamonds, death, diapers and divorce. I think we added the fifth D, which is displacement, which kind of talked about what the article terms of having to move back to a different physical location or move physical location.KevinThat's the only reason people are buying. It's not because that there's a red tag clearance sale going on. They're already in the market and that will potentially steal market share if you do that, right. But there's a lot more people being created by that activity. All right. Our favorites. Things we love and things we hate. Let's just rename it that next time.KevinOlivia. Things we love and things we hate. Anything is up for grabs. What do we got today?BethI hate unpacking.KevinAll unpacking. Okay, tell us more about that. Why do you have so much stuff that's you.JulieThat's a.BethGreat question. And we keep purging. Julie and I were just talking about how like one of the beauties of moving is the ability to like it's a forced spring cleaning. And so you, you get to purge like I am still throwing things away left and right. And we did that prior to moving. But you know, it is just can I just can like all the boxes magically just, you know, like Mary Poppins into their place because that would make my life really look a lot easier right now.KevinYeah. It's I love talking about it because we went we're now done with it. Yeah. The whole mental connection that you have to your house and the things that you have to start thinking about again that you stop thinking about at your old house. There's all this emotional energy that's spent, intellectual energy that's spent for moving. What's the physical?JulieYeah, yeah.KevinBlood sucking leech like reality of unpacks in cardboard boxes. Yeah, It's not a good combination. Okay, that's good. You can hate that. Julie, What about you?JenWell, this might be embarrassing. I don't know, but I've been listening to a new podcast, and it's John Delaney, and it's like the old school, like somebody calling in and asking for advice, like, Oh, my God. Like, yep. Or he's it's. That's what we should do, counselor. Guys, I'm like, I'm fast. It like I'm obsessed with it right now.KevinThat's what we should.JenI don't know if it's cringing or where people really. Why don't you listen? But I know I love in it I'm into it right now.BethMillennial need watched or listened to Love Line like let's be racy.JenIt's not racy like that. It is, but it's like just any kind of it gets like a little mini counseling session. And so that has what I've been listening to lately.KevinThere is a gentleman I can't remember his name, but it was on Redwood Studios, AM talk radio, and every day he would take like 3 hours of calls and he would play solitaire. So you'd hear him shuffle the card. Sometimes, like I've always answering people's questions, but every like nine out of ten answers or get a lawyer, he would call them questions and he would ask them on a question.KevinQuestions like, You know what need you need to do is get a lawyer. And this guy made a career off of telling people to go get legal advice. Now, is is.JenThis once more, go get a counselor like you need trauma counseling.KevinSo this is like real life crime podcasts. This is I haven't killed anyone yet, but I'm thinking about it.BethYeah, Yeah Yeah. Is it like a little touch of a Reddit thread? Am I the ahole?JenBecause, like, sometimes that's all I hold.JulieMm hmm. Yeah.KevinMine is a podcast recommendation that I got from another podcast that I listen to called a compound in France. It's a stock market, one most of you shouldn't probably listen to it, but acquired is the name of it and they are, let's see, 3 hours, 4 hours, two hour. They're really long podcasts on a single company kind of giving there.KevinWhat they do is they go and they read 8 to 10 books on a topic that interview people and then it looks like twice a month they do these three hour summaries in audio format. And it's I mean, it's it's all LVMH, the NFL, Nintendo.BethQualcomm, Marvel one or the.KevinAmazon, of course, Altimeter, Sony, Peloton, FDX, Standard Oil like that's a really old company. Sometimes they do multiple parts, but it's one of those podcasts where you don't. I don't feel compelled to listen to all of them. But if there is a company that I really think does something well or I use like my own life and I'm curious about the background, it's just a really great it's like in between an audio book and a podcast, typical podcast in length and complexity.JulieOh, that's fun.BethI'm already Google, right?KevinYeah, that'll do it. Wait. Oh, you have another one, Beth, you want to complain about? Can you have something positive?BethYeah. Seriously, I just love the. I hate this way. No, the positive of our houses. I'm so like, by the time you guys see me next, next week, Monday, I should be in my office, in my new house, and I'm obsessed with the color that we painted it. And it was a little bit of a risk going back to that word, Kevin But it's a ripe olive by Sherwin-Williams.BethIt's a deep, moody green, and my crown molding is painted it. My doors are painted it, my walls are painted it, my panel, it is the whole office is this deep, moody, green, and it has a vibe. And I'm.JulieObsessed.KevinSo you like cozy, like cave? Kind of like it's not going to be dark. No cream.BethBut yeah, it has. And it has has. The ceiling is white and the floors are white. Okay, So like, there's a balance, but I don't know, I just it gives that feeling of like an all leather bag.JulieYeah.KevinIt looks like you should be signing the docket. Like the Declaration of Independence. Yeah.BethBasically, I need a portrait of George Washington.JulieOn the wall.KevinNicole, I learned something from my son, Hayden. He's in fifth grade, so he has to do a report on a president.JulieMm hmm.KevinAnd you could be lying to me, so don't. Don't at me. He's. And he got second choice, I think, to pick any president you want to do. And he picked Grover Cleveland.JulieOkay, Now.KevinEither one of you know any interesting information about Grover Cleveland?JulieNo. Nope.KevinNo. Apparently, allegedly he is the only president to serve two terms that were nonconsecutive.JulieMm.KevinHe was both the 22nd and the 24th president of the United States and had an incredible mustache.BethHe did that. That is true.KevinOh, all right. That's actually it. We're done now. The show is over. Have a good week. We'll see you next time.JulieBye bye. The post Ep 303: Things We Never Need To Say In The Industry Ever Again appeared first on Online Sales and Marketing for Home Builders - DYC.

On this episode of Industry Relations, Rob and Greg give a recap of the Blueprint conference in Las Vegas. What did they think? Hear why Rob wanted a bit more from the proptech sector and get an insider look at Greg's first time attending the conference. Listen to the Industry Relations Podcast, available on all podcast platforms! Listen to the podcast on Apple Listen to the podcast on Stitcher Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2023.

Are you up-to-date on the Realogy Settlement? Rob and Greg discuss the settlement between Realogy and the Department of Justice, and explore potential second order consequences. Rob and Greg explore how this settlement can potentially affect major players in the real estate industry. Listen to the Industry Relations Podcast, available on all podcast platforms! Listen to the podcast on Apple Listen to the podcast on Stitcher Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2023.

Are you familiar with the recent stories of sexual harassment at NAR in The New York Times? On this episode of Industry Relations, Rob and Greg discuss how personal and institutional responsibility plays a role in these situations. Tune in to hear how they break down the differences between personal accountability and what role the institution plays in these matters.   Follow this link to Rob's article ‘Revealed Priorities of REALTOR Politics'.   Listen to the Industry Relations Podcast, available on all podcast platforms! Listen to the podcast on Apple https://podcasts.apple.com/us/podcast/industry-relations/id1204450450 Listen to the podcast on Stitcher https://www.stitcher.com/show/industry-relations Connect with Rob and Greg:  Rob's Website https://notoriousrob.substack.com/ Greg's Website https://www.vendoralley.com/ Our Sponsors:  Notorious VIP https://notoriousrob.substack.com/subscribe   This podcast is produced by Two Brothers Creative 2023.

On this episode of Industry Relations, Rob and Greg discuss the recent Rapattoni outage and what the big takeaways are from it. Everything from what caused the outage, how it was managed, and what actions need to be taken to prevent it from happening again!  Listen to the Industry Relations Podcast, available on all podcast platforms! Listen to the podcast on Apple Listen to the podcast on Stitcher Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2023.

Are you looking for an insightful reaction to the viral video “Rich Men North Of Richmond” and how it relates to the real estate industry? Tune into this episode of Industry Relations with Rob and Greg! They'll provide their unique take on the video and explain how it applies to real estate.   Follow this link for Oliver Anthony's Rich Men North Of Richmond.   Listen to the Industry Relations Podcast, available on all podcast platforms! Listen to the podcast on Apple Listen to the podcast on Stitcher Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2023.

On this episode of Industry Relations, Rob and Greg discuss the key takeaways from Inman Connect 2023 in Las Vegas and the potential outcomes for ongoing industry lawsuits. Listen in for an insightful recap of the latest trends and news from the event, as well as settlement scenarios that could shape the future of real estate.   Congrats, to our very own Greg Robertson for being the 2023 Inman Connect Nate Ellis Award. The Nate Ellis Award recognizes those in the industry for their community contributions to the real estate industry.    “There is no one else more deserving to be awarded this recognition.” - Rob Hahn   Listen to the Industry Relations Podcast, available on all podcast platforms! Listen to the podcast on Apple Listen to the podcast on Stitcher Connect with Rob and Greg:  Rob's Website Greg's Website Our Sponsors:  Notorious VIP This podcast is produced by Two Brothers Creative 2023.