Podcasts about snigdha sur

In this episode of Media Empires, Erik Torenberg sits down with Snigdha Sur, CEO and co-founder of The Juggernaut, to discuss the challenges and strategies of growing a modern media company, including content strategy, team development, expanding their audience from 10,000 to over 500,000, and sustaining revenue, while emphasizing mission-driven journalism for the South Asian diaspora. For full show notes, visit: https://highlightai.com/share/2dfa074b-caaa-4105-80b3-c8fa4474f555 _

We're joined by ouir buddy Ayan Sanyal of Kolkota Chai company to discuss his breathrough business, the struggles and triumphs of being a founder, the Business Insider hit piece on the Juggernaut, and more! Hit the Patreon for full episode!

Good evening everyone. Happy AAPI Heritage month to you all! I am honored to be moderating our South Asian Women Trailblazers event today. Each and every panelist here tonight has brought about monumental change in their industries and are considered pioneers in their field, and have had a huge impact in their communities. It is my honor to be here this evening and to welcome our distinguished panelists for this important conversation.  Anu Aiyengar is someone we all know and are immensely proud of for representing us in finance on the world stage. She's the Global Co-Head of Mergers and Acquisitions at JPMorgan Chase & Co. She's been honored on Barron's “100 Most Influential Women in U.S. Finance” list and was recognized by American Bankers as one of the “Most Powerful Women in Finance.” Welcome, Anu Aiyengar. Assembly member Jennifer Rajkumar is a lawyer, professor, and government leader who made history as the first South Asian American woman ever to be elected to a state office in NY. She has passed landmark legislation protecting domestic workers, creating New York State's first AAPI Commission, and expanding support for victims of crime. Welcome Assemblywoman Jennifer Rajkumar. Snigdha Sur is the Founder and CEO of The Juggernaut, a Y Combinator and Precursor Ventures-backed media company telling smart South Asian news, entertainment, and human interest stories that were left untold.  She is fluent in Hindi and Bengali and sometimes can slip into Mandarin. Welcome Snigdha Sur. And finally, Dr. Sue Varma is a board-certified psychiatrist and Clinical Assistant Professor of Psychiatry at New York University (NYU) Langone Health. Dr. Varma is considered the nation's leading "Go-To" psychiatrist and mental health expert often called in for breaking news and has been featured on NBC, ABC, CBS, and Dr. Oz. Welcome Dr. Sue Varma. 

How do you create a successful news company for South Asians in the diaspora and beyond as a woman of color? How do you get funding? Snighda Sur spills the tea with Anushay on how she did just that and more.

Abhay welcomes back Snigdha Sur, founder and CEO of the Juggernaut to the podcast.They chatted about the surprises learned and the growth of the Juggernaut this year, about Bollywood (of course), and about thinking ahead.(0:00 - 2:20) Introduction(2:20 - 22:18) Part 1: surprises in storytelling and diverse angles, advancing the Juggernaut(22:18 - 35:18) Part 2: labeling ourselves, Bollywood(35:18 - 49:53) Part 3: the brown-gaze, outlook for the future, and being "good" at something(49:53) Conclusion

Nora chats with Snigdha Sur, the founder & CEO of The Juggernaut, a media company focused on telling smart South Asian stories and news. In the U.S. alone, South Asians have half a trillion dollars of spending power, are the fastest growing demographic, and became the world's largest diaspora in 2010… about 52 million people strong. Snigdha offers career insights as the founder of a media company, and details how The Juggernaut succeeded by sharing narratives that have been missing until now, and that mainstream media has gotten wrong. For more info on our presenting sponsor, check out realvision.com/businesscasual.  Host: Nora Ali Producer: Bella Hutchins  Video Editors: McKenzie Marshall and Christie Muldoon Production, Mixing & Sound Design: Daniel Markus Music: Daniel Markus & Breakmaster Cylinder Fact Checker: Kate Brandt  Senior Producer: Katherine Milsop VP, Head of Multimedia: Sarah Singer  Full transcripts for all Business Casual episodes available at https://businesscasual.fm

Friends, we have a very special guest on the show today: Snigdha Sur, founder of the world-renowned smart journalism platform of the South Asian diaspora, The Juggernaut!This season, one of my focuses is broadening the types of guests with various cultural backgrounds to talk about identity and voice as multi-faceted folks. In this episode, Snigdha and I talk about Asian history, the importance of BIPOC storytelling, and her inspiring journey that lead her to create this empire she's built for our community.WANT TO KNOW THE REAL STORY?If you want in on the story behind the story, join us over on our Twitter! Over there, you can dive deeper into this topic with our community and ask whatever (literally) you want to know more about. Or, buy our team an ice cream by making a donation here. Thank you for your support!ARE YOU ENJOYING THE PODCAST?If so, I'd love your review on Apple Podcasts! It helps our message get in front of more people. And the best part? It only takes a minute:Step 1: Go to https://podcasts.apple.com/us/podcast/id1554330617Step 2: Click “View on Apple Podcasts”Step 3: Click “Ratings and Reviews”Step 4: Click to rate and leave a short review!Bonus step: Subscribe if you're not already to get notified when an episode drops every Tuesday!A huge thank you for listening to the show and sharing it with your tribe. See acast.com/privacy for privacy and opt-out information.

This week we spoke to Snigdha Sur, Founder & CEO of The Juggernaut; a content and community platform for global South Asians. She talked about founding a media business with a business background rather than a journalism one, and how her knowledge of media VC and funding has influenced how she runs the publication. She also shares what she's learned from a paywall, and bringing people in through free content like the newsletter and their new podcast, The Juggernaut Interviews: Founders. In the news roundup we discuss all the news that occurred while we were off on our hiatus. We ask whether Musk's mooted takeover of Twitter will have an impact (no in short-term, yes in long-term); examine the launch of TalkTV and its subsequent fail to register any viewers; and the rushing revival of the advertising market. In the NIBs we explore whether local news sites do local news any more, the end of Facebook's podcast support, and Le Monde stretching itself into the US. 

Welcome to Feedback with EarBuds, the podcast recommendation podcast. Our newsletter brings you five podcast recommendations each week according to a theme, and curated by a different person. Our podcast is an audio version of the newsletter. Subscribe to the newsletter: eepurl.com/cIcBuH This week's theme is Unexpected, Smart Business. The curator is Snigdha Sur, the founder and CEO of The Juggernaut.Why did Snigdha choose this theme? "Most business podcasts look backward at already successful companies or leaders, focusing attention on (mostly white, mostly older) men in the C-suite. I love listening to podcasts and stories that break down the stereotype of success. At the end of the day, it's not about “How I Built This,” but “How I'm *Building* This.”” This episode is brought to you in part by Horoscope Daily:Get your horoscope in a couple of minutes every day! Your daily reading includes a summary, money & career, health & lifestyle, relationships & dating, plus lucky colors, numbers, and gemstones! Find your personal horoscope podcast by searching for your zodiac sign at https://oldpodcast.com/horoscope. Thank you to another EarBuds sponsor for this week, LWC Studios: LWC Studios just launched a new show, How to Talk to High [Achievers] About Anything,and they need you! LWC Studios is interviewing Black and brown professionals about their triumphs — and where they sometimes still trip up. They want to speak with folks achieving new heights, either in their personal or professional lives, and who are looking for ways to keep leveling up.If this is you, or someone you know, please contact producer Virginia Lora at virginia@lwcstudios.com to talk about scheduling an interview. Learn about the show: https://www.talktohighachievers.com/ We are also proud to be sponsored this week by Pod Chat, a podcast by Danny Brown. Pod Chat brings you the people and tech of podcasting. Featuring industry leaders like James Cridland, Evo Terra, Arielle Nissenblatt and more, Pod Chat covers what's new in podcasting, what needs to be new, and who's making it happen. Free wherever you wear your headphones. Learn more at: https://podchat.ca/earbudsLinks mentioned in this episode:- The Juggernaut: https://www.thejuggernaut.com/ - Podcast The Newsletter: https://podcastthenewsletter.substack.com/ - Podcast Marketing Magic: https://podcastmarketingmagic.substack.com/ - Tink Media: https://tinkmedia.co/ - Swap Database: https://tinkmedia.co/pod-swaps- PRX: https://www.prx.org/jobs - Abortion Rights Update Podcast List by Mila Atmos: https://www.earbudspodcastcollective.org/abortion-rights-update-podcast-recommendations Find this week's podcast recommendation list here: https://www.earbudspodcastcollective.org/unexpected-smart-business-podcast-recommendations Here are this week's podcast picks from Snigdha:- Non-Technical- Hello Monday with Jessi Hempel- Sway- The a16z Podcast- The Juggernaut Interviews: FoundersThis week's spotlight is the podcast, "Curious State.”Description: Could we have domesticated a T-Rex? Is the mafia really that violent? Haven't all the possible songs been written by now? Unexpected gems of knowledge are hidden all around us. Let's dig them up, one offbeat question at a time.Listen: https://pod.link/curiousstate _______________________________________________ Apply to have your podcast spotlit: https://www.earbudspodcastcollective.org/podcast-spotlights EarBuds Blog: https://www.earbudspodcastcollective.org/blog Curate a list here: https://www.earbudspodcastcollective.org/earbuds-podcast-curators-form Follow us on Twitter: https://twitter.com/EarbudsPodCol Follow us on Facebook: https://www.facebook.com/earbudspodcastcollective Follow us on Instagram: https://www.instagram.com/earbudspodcastcollective/ Website: http://earbuds.audio/ Tee Public: https://www.teepublic.com/user/earbuds-podcast-collective

In today's episode, our host John Rebecchi, Ph.D. (M.B.A. '83) had the pleasure of speaking with Snigdha Sur, founder and CEO of The Juggernaut. The Juggernaut is a premium media company and community focusing on global South Asian stories for the diaspora and beyond. We'll dive into the geniuses behind Sur's media company from its name to how she successfully pitched to predominant companies such as Y Combinator and Precursor Ventures. We will also discuss the effectiveness of running subscription-based business model, Sur's mission to diversify storytelling and the importance of uncovering stories untold by mainstream media.

What does it mean to be American? In Dishwasher Dreams, now playing on Hartford Stage, writer, actor, and comedian Alaudin Ullah explores the “otherization” of brown Muslim Americans in America, and by extension, Hollywood. Ullah grew up in New York City, playing video games, eating hamburgers, listening to hip hop, and cheering for the Knicks. So when the only roles offered to him in Hollywood were that of a terrorist or a bumbling South Asian, Ullah hit pause. Now, his documentary, In Search of Bengali Harlem produced by PBS, takes a hard look at the soul of the American Dream, the “otherization” of his parents, and the celebration of the strength of one's roots, and the power of one's wings. We also listen to the beat of the tabla played by composer and percussionist Avirodh Sharma, whose parents' non-Ellis Island journey from the West Indies to India to New York City influenced Sharma to create a tapestry of music from South Asia to Spanish Harlem and to Bengali Harlem in Dishwasher Dreams. Snigdha Sur, Founder and CEO of The Juggernaut and host of the podcast The Juggernaut Interviews; Author Eshani Surya, working on her debut novel All the Hungry Eyes; and Lakshmi Iyer, author of the children's book Why is My Hair Curly and mother of three girls, two of whom are Caucasian and adopted, share their stories and the complexity of the non-monolithic South Asian American.         GUESTS:  Alaudin Ullah: Comedian, Writer, Actor, Dishwasher Dreams on Hartford Stage Avirodh Sharma: Tabla percussionist, Composer, Dishwasher Dreams on Hartford Stage Bandana Purkayastha: Professor of Sociology and Asian American Studies, University of Connecticut Support the show: http://wnpr.org/donate See omnystudio.com/listener for privacy information.

Happy Women's History Month! This month, we're spotlighting women who were the first to do something big in their organization. This week's guest, Gillian Power, was the first person in her law firm to come out as a transgender woman. In this episode, Gillian shares the lessons she's learnt while climbing the corporate ladder - including the importance of building an ‘army' of supportive people, how she positions herself as an innovator in her firm, and how she found the courage to come out at work. 2:43 - Gillian's ‘breakthrough' career moment and the importance of building a network5:59 - How Gillian came out at work13:22 - Tools to prepare for a leap of faith14:32 - Gillian's insights on how men and women are treated differently at work15:50 - Gillian's approach to innovation17:47 - Speed roundHi, I'm Diana Kander and like you, I feel the call to grow. I'm a midwestern mom of two, balancing a career as a keynote speaker, and trying to leave the world a little bit better than I found it. Each week on The Growth League, I seek out the most remarkable women leaders and uncover their rules for growth. Whether you're trying to get better at your presentation skills, get that next promotion or even do your first pullup, each episode will provide you with a New Rule for Growth to supercharge your efforts! The Growth League is more than just a podcast. It's a community. To join this incredible community, subscribe to our newsletter and join our Facebook group full of like-minded growth-oriented leaders. Check out The Juggernaut Interviews: Founders, where Juggernaut founder Snigdha Sur interviews South Asian entrepreneurs about the startups they've created. For the best sleep of your life, just go to HelixSleep.com/GROWTH, take their two-minute sleep quiz, and they'll match you to a customized mattress.Take charge of your health and get an at-home lab test from Everlywell. For listeners of the show, Everlywell is offering a special discount of 20% off an at home lab test at everlywell.com/growth.The Growth League is a Wonder Media Network production. It's produced by Edie Allard, Adesuwa Agbonile, and Taylor Williamson. Our executive producer is Jenny Kaplan, and our editor is Emily Rudder. Diana Kander on InstagramDiana Kander on TwitterThe Growth League on Facebook

You might have a great idea and a business model ready. You might even have a solid plan on how to execute it.So, what's next now?Chances are, you probably want to go out there and raise funds.But before you reach out to Investors, you need to have that mental workout to make a compelling case for your investors.This week on Ace the Sales I had an amazing interaction with Snigdha Sur, founder, and CEO of The Juggernaut - a premium publication and community that publishes smart takes and well-reported stories about South Asia and South Asians. They call it “smart journalism for the South Asian diaspora” though everyone who is curious about our stories is welcome.Snigdha Sur is also the host of "The Juggernaut Interviews: Founders" podcast.In our conversation, Snigdha takes us through Her childhood as a brown immigrant What made her start a media platform for South Asians How she raised funds from multiple investors Managing hiccups in the starting up phase Lessons in business growth and accelerating saleshttps://www.thejuggernaut.com/If you like what we bring within Ace the Sales Podcast, just hit the Follow/Subscribe button.Also, consider leaving a review on Apple iTunesFor more, connect with the host Roshni Baornia atWebsite: www.roshnibaronia.comMail: connect@roshnibaronia.comFree consult: https://calendly.com/roshni-baronia/virtual_coffee

You might have a great idea and a business model ready. You might even have a solid plan on how to execute it. So, what's next now? Chances are, you probably want to go out there and raise funds.But before you reach out to Investors, you need to have that mental workout to make a compelling case for your investors. This week on Ace the Sales I had an amazing interaction with Snigdha Sur, founder, and CEO of The Juggernaut - a premium publication and community that publishes smart takes and well-reported stories about South Asia and South Asians. They call it “smart journalism for the South Asian diaspora” though everyone who is curious about our stories is welcome. Snigdha Sur is also the host of "The Juggernaut Interviews: Founders" podcast. In our conversation, Snigdha takes us through Her childhood as a brown immigrant What made her start a media platform for South Asians How she raised funds from multiple investors Managing hiccups in the starting up phase Lessons in business growth and accelerating sales https://www.thejuggernaut.com/ (https://www.thejuggernaut.com/) If you like what we bring within Ace the Sales Podcast, just hit the Follow/Subscribe button. Also, consider leaving a review on https://podcasts.apple.com/in/podcast/ace-the-sales-selling-secrets-for-women-entrepreneurs/id1511421539 (Apple iTunes) For more, connect with the host Roshni Baornia at Website: http://www.roshnibaronia.com (www.roshnibaronia.com) Mail: connect@roshnibaronia.com Free consult: https://calendly.com/roshni-baronia/virtual_coffee (https://calendly.com/roshni-baronia/virtual_coffee)

As a former collegiate athlete and consultant, Lexi Bohonnon hasn't always valued the importance of sleep. Now at the executive level, Lexi emphasizes sleep as a crucial part of professional growth. But growth doesn't come easy when you don't have a plan. With a degree in philosophy and sociology, Lexi's career track wasn't so clear cut. So how did she become the Executive Vice President at a global AI search company? In this conversation, Lexi and Diana discuss career advancement through the “leapfrogs and ladders” technique, what to do when there's internal or external conflict, and how to continue growing when you've reached the top. 2:10 - Lexi's career turning point of becoming a manager3:24 - Lexi explains “leapfrogs and ladders” and how she applies it to her own career7:15 - How Lexi approached not having a clear career plan after college9:15 - How to handle friction with internal team members and external customers14:18 - Implementing a sleep resolution for herself and her team20:34 - Lexi's approach to professional growth at the executive level21:48 - Speed roundHi, I'm Diana Kander and like you, I feel the call to grow. I'm a midwestern mom of two, balancing a career as a keynote speaker, and trying to leave the world a little bit better than I found it. Each week on The Growth League, I seek out the most remarkable women leaders and uncover their rules for growth. Whether you're trying to get better at your presentation skills, get that next promotion or even do your first pullup, each episode will provide you with a New Rule for Growth to supercharge your efforts! The Growth League is more than just a podcast. It's a community. To join this incredible community, subscribe to our newsletter and join our Facebook group full of like-minded growth-oriented leaders. Check out The Juggernaut Interviews: Founders, where Juggernaut founder Snigdha Sur interviews South Asian entrepreneurs about the startups they've created. Athletic Greens is going to give you an immune supporting FREE 1 year supply of Vitamin D AND 5 free travel packs with your first purchase if you visit  athleticgreens.com/GROWTH today.

Alicia LeBeouf's career trajectory looks a little bit different than most. Why? She takes risks, thinks strategically, and jumps on the hard assignments. Whether it's moving from North Carolina to Minnesota in the middle of winter to work at Target, moving laterally from corporate to retail, or switching things up again and working at Meta, she has learned what moves will bring her the skills she's looking for. This episode, Diana and Alicia talk about that career strategy, receiving tough feedback, and Alicia's shocking pregnancy experience.01:44 - Alicia's experience joining Target and moving states04:43 - Receiving feedback as a leader. How did Alicia respond when she received unexpectedly negative feedback?09:18 - How Alicia grew so quickly at Target using strategy and “taking the hard assignments.”14:42 - Alicia's difficult pregnancy experience and 10-week hospital stay. How did that change her?22:21 - What continuing to take the hard assignments looks like.26:00 - Speed roundCheck out The Juggernaut Interviews: Founders, where Juggernaut founder Snigdha Sur interviews South Asian entrepreneurs about the startups they've created. Athletic Greens is going to give you an immune supporting FREE 1 year supply of Vitamin D AND 5 free travel packs with your first purchase if you visit athleticgreens.com/GROWTH today.Hi, I'm Diana Kander and like you, I feel the call to grow. I'm a midwestern mom of two, balancing a career as a keynote speaker, and trying to leave the world a little bit better than I found it. Each week on The Growth League, I seek out the most remarkable women leaders and uncover their rules for growth. Whether you're trying to get better at your presentation skills, get that next promotion or even do your first pullup, each episode will provide you with a New Rule for Growth to supercharge your efforts! The Growth League is more than just a podcast. It's a community. To join this incredible community, subscribe to our newsletter and join our Facebook group full of like-minded growth-oriented leaders. 

Nicole Presperin always thought she was destined to be a CFO. But after not getting a big promotion, she reevaluated, and ended up pivoting into a business-facing role. In this episode, Nicole shares what she's learned along the way - like the importance of taking stock of what matters in your life, and her realization that everyone has power, regardless of their title.02:22 - Nicole's experience switching career trajectories - what strategies can we use to bring us closer to our long term goals? 07:12 - The story of Nicole's son's experience in Chicago children's hospital, and how that led to Nicole's involvement with the Ronald McDonald house15:20 - The origins of Nicole's ‘you don't need a title to be a leader' rule 17:43 - How Nicole sponsors her colleagues - and encourages them to sponsor others  19:18 - Speed roundHi, I'm Diana Kander and like you, I feel the call to grow. I'm a midwestern mom of two, balancing a career as a keynote speaker, and trying to leave the world a little bit better than I found it. Each week on The Growth League, I seek out the most remarkable women leaders and uncover their rules for growth. Whether you're trying to get better at your presentation skills, get that next promotion or even do your first pullup, each episode will provide you with a New Rule for Growth to supercharge your efforts! The Growth League is more than just a podcast. It's a community. To join this incredible community, subscribe to our newsletter and join our Facebook group full of like-minded growth-oriented leaders. Check out The Juggernaut Interviews: Founders, where Juggernaut founder Snigdha Sur interviews South Asian entrepreneurs about the startups they've created. Athletic Greens is going to give you an immune supporting FREE 1 year supply of Vitamin D AND 5 free travel packs with your first purchase if you visit athleticgreens.com/GROWTH today.Take charge of your health and get an at-home lab test from Everlywell. For listeners of the show, Everlywell is offering a special discount of 20% off an at home lab test at everlywell.com/growth.The Growth League Podcast is brought to you by Influence & Co., a content marketing company that helps thought-leaders share their expertise online. Go to influenceandco.com/GROWTH to learn more.The Growth League is a Wonder Media Network production. It's produced by Edie Allard, Adesuwa Agbonile, and Taylor Williamson. Our executive producer is Jenny Kaplan, and our editor is Emily Rudder. Diana Kander on InstagramDiana Kander on TwitterThe Growth League on Facebook

Highlights from their conversation include:Snigdha's road to running (2:35)Why Snigdha runs & her running routine (5:20) How running impacts Snigdha's work as a startup founder (10:47)The biggest misconception people have with running (19:29)Snigdha's go to soundtrack for running (29:33)Backstage Capital is a VC firm that boasts one of the largest portfolios of underrepresented founders in venture. To learn more about Backstage, visit backstagecapital.com.

Host and Juggernaut founder Snigdha Sur interviews South Asian entrepreneurs about the startups they're building. We're not speaking about stereotypical founder journeys that involve boy geniuses with crazy technical chops whose startups are instantly successful. Instead, Snigdha talks to people whose diverse talents lead them to build unique businesses that have attracted capital and talent. And because she's a startup founder herself, she asks the tough questions that reveal insights, not hype.

TOI's Chidanand Rajghatta, journalist Snigdha Sur and author-journalist Anita Raghavan weigh in on what Parag Agrawal's elevation to Twitter CEO reveals about Indians in the US and in the world of tech.

This week, Alexis gets non-technical with Snigdha Sur, Founder & CEO of The Juggernaut. They talk ice cream counterculture, “stomp stomp,” the Alice on the Wall people, and dubbing for Priyanka Chopra. You can find Snigdha on Twitter at twitter.com/snigdhasur and Alexis at twitter.com/yayalexisgay or instagram.com/yayalexisgay and twitter.com/NonTechnicalPod.This episode is sponsored by Betts Recruiting. If you're looking for your next big opportunity, you can join the Betts network and get connected with the world's most innovative companies hiring go-to-market professionals like you. Learn more about hiring top talent or finding your next role at bettsrecruiting.com/nontechnical.

Snigdha Sur's first idea for a media startup was a kind of Netflix-for-Bollywood streaming service, but when she spoke to investors about the idea, they all pointed out that it would be too easy for Netflix to simply copy her strategy. Though she quickly scrapped that idea, she still wanted to launch some sort of outlet that would service South Asian Americans, a group that she felt was underrepresented in mainstream media. This led to the launch of a free weekly newsletter that amassed several hundred readers. That free newsletter eventually evolved into The Juggernaut, a subscription-funded publisher that has a dedicated and growing fan base. I interviewed Snigdha about how she convinced YCombinator to let in a media startup, why she launched a hard paywall, and whether she'll ever introduce advertising into her revenue mix.

The pandemic knocked a lot of startups on their heels. Snigdha Sur's media startup, The Juggernaut, survived. She shares how. 

Snigdha Sur is a Harvard Business School alumna and founder of The Juggernaut, a premium publication and community that publishes smart and well-reported stories about South Asia and South Asians. Hosted by Anibha Singh, Snigdha discusses developments and gaps in the news and media landscape, including how these impact South Asian diaspora communities; the story behind the founding of The Juggernaut, along with how the organization has evolved from conception, through its development, to its current form; and her vision for the platform going forward. In chronicling her experiences as Founder & CEO at The Juggernaut, Snigdha also reflects on the BSSE theories that have informed her path, shares insights on what the entrepreneurial journey has taught her about launching a venture as a minority female founder, considers the future of media, and offers advice to those looking to build and sustain successful enterprises of their own. 

The phrase “Diversity, Equity, and Inclusion” is buzz-word-ier than ever, but what does it really take to empower workers and reduce racialized harm in the places where we spend so many of our waking hours? And when is it OK to simply stop trying? In this second episode of a three-part series, guest host Alex Sujong Laughlin (Senior Producer at Transmitter Media) invites Gautam Srikishan (Producer at the On Being Project) and Snigdha Sur (Founder and CEO of The Juggernaut) to discuss their own experiences with creating more inclusive and equitable workplaces — whether that involves organizing your fellow workers into a union or breaking away from big media companies entirely to start your own workplace. Along the way, Snigdha, Gautam, and Alex also open up about how difficult it is to take on this responsibility... especially when it’s hard to see the results of your efforts.  Credits: Produced by James Boo and Julia Shu Edited by Julia Shu and James Boo Sound mix by Julia Shu and Timothy Lou Ly Self Evident theme music by Dorian Love Our Executive Producer is Ken Ikeda More From Today’s Guests Gautam Srikishan — @gsrikishan (Twitter), @floatingfast (Instagram) Snigdha Sur — @snigdhasur (Twitter), @_thejuggernaut (Instagram) Subscribe to The Juggernaut Check out this collection of “Labor Stories” recorded using the StoryCorps app Alex Sujong Laughlin — @alexlaughs (Twitter) Recommended Reading “How bosses are (literally) like dictators” by Elizabeth Anderson for Vox “Buzzfeed Layoffs and the False Promise of ‘Unions Aren’t For Us,’” Fast Company “StoryCorps, of all Places, Is Running an Anti-Union Campaign” by Hamilton Nolan for SPLINTER “The Aggressive Anti-Union Campaign at StoryCorps” By Stephanie Russel-Kraft for The Nation “Glass Walls” by James T. Green “The business case for diversity in the workplace is now overwhelming” by Vijay Eswaran for the World Economic Forum

Simi welcomes Snigdha Sur, Founder and CEO of The Juggernaut. The Juggernaut is a subscription media company and community that produces deep-dive reporting on South Asia(ns).A trailblazer with a passion for telling South Asian stories? Dare I say more?Snigdha Sur began her career journey at McKinsey.  She subsequently moved to India and channeled her long-time passion for media into independently consulting for companies like Buzzfeed and Quartz. Shortly after, she pursued media investing and helped develop the launch strategy for Reese Witherspoon's media company, Hello Sunshine. What's more, Snigdha has ties to Bollywood, having worked in film production with Phantom Films which produced the Netflix hit, Sacred Games. She is an alumna of Yale, Harvard Business School, and the esteemed Y-Combinator. In this episode, Simi dives into Snigdha's journey to and experience building The Juggernaut — from its name down to the numbers. She speaks to fundraising struggles, her passion for Bollywood (and a chance visit with SRK), and how her experience in media shaped her vision for the company. Dive into Snigdha's story for her secrets to success and a round of South Asian story-telling. Visit our website southasiantrailblazers.com to subscribe to our newsletter. Follow us @southasiantrailblazers on Facebook, Instagram, and LinkedIn.

Snigdha Sur, Founder & CEO of The Juggernaut, always knew she wanted to be in media. She now runs a subscription media company that is dedicated to creating "smart journalism for the South Asian diaspora” called The Juggernaut. In this episode, we discussed a ton, but a few things jumped out… Niche can scale Under normal circumstances, you wouldn't expect to see a media company in Y Combinator, an accelerator for traditional tech startups. However, for a variety of reasons, they decided to have Snigdha join the program. One of the things she said that resonates with me is that niche can actually scale. We think of niche as small, but these verticalized media companies have the potential to really grow into something robust. Part of the way to think about that is about content appearing in multiple places, including on the website, newsletter, podcasts, video & TV deals and various other opportunities. A classic example that she used is BET, which serves a specific community. Viacom bought BET in 2001 for $3 billion. It was a niche play, but that didn't hold it back from reaching incredible scale. On lifetime subscribers & Thursday customer calls Unlike many media companies, The Juggernaut offers the option for people to purchase a lifetime subscription. For $249.99, you will never not have access to The Juggernaut. It's an interesting experiment and one that Snigdha is really a fan of in a limited sense. As she explained, these are the most die hard of supporters. They're people that really care about the brand and what it stands for. They're also people that she sometimes uses to bounce ideas off, whether that's sharing content ahead of time or perhaps taking a look at the upcoming app. The other part of this is her ritual of taking 5-10 customer calls every Thursday. She wants to hear from people and get their thoughts on how The Juggernaut is doing; the good and the bad. Audience development with Instagram I teased this out on Twitter, but I am a big fan of The Juggernaut's Instagram strategy. Using a tool called Link.bio, they are effectively able to create a clone of The Juggernaut's Instagram page. Every time they share a new photo, they include three paragraphs of text and then a “link in bio.” That link in bio is a link.bio URL that then shows all the same images the user had seen previously. This time, though, when a user clicks one of those images, it takes them to the individual story page. It's a great way to distribute content on a platform that is otherwise not very friendly with distributing content.