Podcasts about lwc studios

The co-founder of United We Dream and MacArthur Genius is sharing her coming of age story in her new memoir, Dreaming of Home: How We Turn Fear Into Pride, Power and Real Change. In this conversation, Cristina revisits the experience of finding her own voice (and falling in love!) as a student organizer, and the process of shedding deeply ingrained shame in order to step into her power. https://read.macmillan.com/lp/dreaming-of-home-9781250275660/

You know her online as @your.latina.nutritionist, where she dishes out culturally competent advice and fact checks nutrition misinformation. In this conversation, Dalina weighs in on the rise of GLP-1 drugs, the nutrition fads Alicia is being sold online (so much cottage cheese!), what “making America healthy” actually requires, and the pursuit of a “soft girl era.” Check out her new book, The Latina Anti-Diet: A Dietitian's Guide to Authentic Health that Celebrates Culture and Full-Flavor Living.https://yourlatinanutritionist.com/book

Her life story is the stuff of movies. She was a goth kid in private school while her dad ran an underground gambling syndicate. A teacher suggested she write about it. And today she's the executive producer of USA's hit drama Queen of the South. The plot points connecting the two eras are filled with derailed projects, hard choices, and moments of euphoric triumph. In this lucid interview, Alicia gets every detail.Follow Dailyn  on Twitter @dailynrod. If you loved this episode, listen to Why TV Showrunner Ilana Peña Craves Complicated Girl Characters and How Aimee Garcia Took Charge of Her Hollywood Career. Show your love and become a Latina to Latina Patreon supporter!

The acclaimed director shares how Viola Davis was critical to her landing Prime Video's G20, the benefits of working with her cinematographer husband, and why she "has no feelings" about cutting even her most favorite scenes. 

A personal leadership crisis shaped her understanding of how power is built and distributed. Now the leadership coach, strategist, and racial equity advocate shares how others can navigate the unique demands of leaders of color, and the work necessary to eradicate anti-Blackness in Latino communities.Follow Karla on Twitter @karlitaliliana. If you liked this episode, listen to How Mildred Otero Learned to Negotiate and Daisy Auger-Dominguez Knows What it Takes to Build an Inclusive Workplace. Show your love and become a Latina to Latina Patreon supporter!

The serial co-founder (This is About Humanity, Poderistas, I Am a Voter) knows how to harness the power of celebrities for everything from political campaigns to direct service for migrant families, but she still believes that you are the most influential person in your own circle. Elsa shares how this ethos applies to everything from civic engagement to raising multiracial kids.Follow Elsa on Instagram @elsamariecollins. If you loved this episode, listen to Daisy Auger-Dominguez Knows What it Takes to Build an Inclusive Workplace and Artist and Organizer Favianna Rodriguez Knows that Pleasure is Political. Show your love and become a Latina to Latina Patreon supporter!Sponsor:Founded by Dr. Howard Murad, M.D., Murad Skincare is a line of clinically proven, cruelty-free products that meet the meticulous standard for safety, efficacy and care you'd expect from a doctor. Use promo code LATINATOLATINA for 20% off plus free shipping on orders over $60 at Murad.com.

The Grammy-award winning artist, half of the Mexican sibling pop duo Jesse & Joy, is taking on a new role: as co-composer and lyricist for the Broadway musical Real Women Have Curves. Joy shares how music “literally saved her life,” the complexity of being raised by a machismo father who wanted her to be independent, and reflects on the curves life has thrown her way (early professional success, a wife, two babies, and now, a chance to be the first Mexican composer of a Broadway show in over 40 years!).To watch a special extended version of this interview, visit us on Youtube: https://www.youtube.com/@latinatolatinaDuring preview performances (April 1 - April 26) use our special discount code (LTLPODCAST) at the box office or online at Telecharge: https://www.telecharge.com/Real-Women-Have-Curves-tickets?AID=BWY001451633&MC=LTLPODCAST&utm_source=discount&utm_campaign=RealWomenHaveCurvesSS&utm_medium=other&utm_id=BWY001451633

The fashion stylist and designer shares how she develops her clients' style profiles, and details the choices that went into creating SZA's iconic Super Bowl halftime look.

The Executive Producer and Showrunner of NBC's hit sitcom Lopez vs. Lopez knew she had something special when she watched Mayan Lopez call out her famous father, George Lopez, on TikTok. That inspiration, combined with Debby's decade working in television (credits: ABC's “The Conners,”  Freevee's “Primo,” Hulu's “Love, Victor,” Netflix's “One Day at a Time”) has made Lopez vs. Lopez a multi-season success. Debby describes her practices for creating psychological safety in a creative environment, the quality all of her most successful peers share, and the real life struggles that fuel her sitcom's plotlines.

How Brown Badass Bonita Founder Kim Guerra Learned to Practice Radical Self-Love   Like so many Latinas, she grew up being told, "calladita te ves más bonita.” But once Kim decided she didn't want to be quiet, she decided to help other Latinas find their voice too. Now, she is sharing her personal experience of healing her inner niña and her practice as a Marriage and Family Therapist in her new book, Badass Bonita: Break the Silence, Become a Revolution, Unearth Your Inner Guerrera. Come for Kim's retelling of the time her grandmother called her a "hoe," stay for the revolutionary self-love that allowed her to advocate for herself and begin to heal intergenerational wounds.  ----------------------------------------For notes: Check out Kim's new book, Badass Bonita: Break the Silence, Become a Revolution, Unearth Your Inner Guerrera (https://www.hachettebookgroup.com/titles/kim-guerra/badass-bonita/9781538742433/) 

Juleyka Lantigua, Founder and CEO of LWC Studios, joins Dots on this episode. Juleyka shares her insights into audio journalism, the evolution of the creator economy and how niche podcasts are transforming the media landscape. She also highlights the strategic use of podcasts in public relations and provides examples of impactful audio content.Key Takeaways:(01:30) Juleyka's journey in media, from print to podcasting, over 25 years.(02:04) Niche podcasts build loyal communities and enable monetization without massive audiences.(05:25) Audio can enhance public relations by amplifying a brand's influence and storytelling.(06:47) A podcast by NACAC effectively reached families navigating the college admissions process.(09:07) The series "70 Million" engaged audiences through annotated transcripts and resource guides.(11:02) Successful audio content requires strategy and the offering of multiple engagement methods.(14:31) Listen-through rate is a key metric for evaluating audience loyalty in podcasts.(18:14) Podcasts can expand brand awareness by providing meaningful content to niche audiences.(19:37) Effective audio journalism is grounded in deep customer research and actionable insights.Resources Mentioned:Juleyka Lantigua - https://www.linkedin.com/in/juleykalantigua/ LWC Studios website - https://lwcstudios.com/Aspen Institute: "1 in 5" podcast - https://www.aspeninstitute.org/podcast/1-in-5-podcast/"70 Million" podcasthttps://70millionpod.com/Insightful Links:The Power of Multimedia Journalism: Unleashing Its Impact - https://www.yellowbrick.co/blog/journalism/the-power-of-multimedia-journalism-unleashing-its-impact7 Strategies for Creating Immersive Narratives in Journalistic Podcasts - https://latamjournalismreview.org/articles/7-strategies-for-creating-immersive-narratives-in-journalistic-podcasts/What is Your Newsroom Audio Strategy?https://mediamakersmeet.com/what-is-your-newsrooms-audio-strategy-2/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

In the sixth season of our Peabody Award-nominated series, we look at what happens at the intersection of Immigration and Customs Enforcement (ICE) and detainees across the gender spectrum. We investigate the myriad ways ICE is failing to address the safety and legal rights of those in custody, and how their gender identity may influence that. Find more information—including transcripts and resource guides—visit 70MillionPod.com (Here). Follow @70MillionPod.

We have a special treat this week. We've launched a new investigative narrative audio series documenting the health and well being of U.S. Latinas. Paulina Velasco, the editor, joins Juleyka for a conversation about exploring delicate topics with Latinas and their families for this project, and dives into the show's themes that most resonated with her as a first-gen.If you enjoyed this episode listen to The Myths and Gifts of Bilingualism in Babies and Why We Must Talk About Peripartum Depression, from LWC Studios' 100 Latina Birthdays.We'd love to hear your stories of triumph and frustration so send us a detailed voice memo to hello@talktomamipapi.com. You might be on a future episode! Let's connect on Twitter and Instagram at @TalkToMamiPapi and email us at hello@talktomamipapi.com. And follow us on Apple Podcasts, Spotify and anywhere you listen to your favorite podcasts.

Sound like a seasoned podcaster as audio engineer Michael Castañeda shares proven-and-tested tips on having the best audio quality for your show and making clean recordings. Press the play button to discover the tools and tactics to upgrade your podcast audio!   WHAT TO LISTEN FOR Podcasting basics you should know to have excellent audio Biggest pain points in the audio cleaning process Tips on having the ideal balance between voice and music volumes Why you should have multitrack recordings and how to do it When to use a dynamic or condenser mic   RESOURCES/LINKS MENTIONED Deity S-Mic 2 iZotope RX 10 Advanced Larry Crane Pro Tools VEGAS Pro Adobe Audition AIR Media Zoom SquadCast Shure SM58   ABOUT MICHAEL CASTAÑEDA Michael Castañeda is the owner of plasticAudio. He is an audio engineer who works in the podcast industry and is mainly based in Los Angeles. He provides location audio recordings, post-production, production, and podcast consultation. Michael has worked with NPR (KCRW & KPCC), BBC, New York Times Magazine, ESPN, LWC Studios, Western Sound, Pushkin, Neon Hum, Endeavor, Freakonomics, Think Again, Unregistered, and Private Parts Unknown.    CONNECT WITH MICHAEL Website: plasticAudio Instagram: @plasticaudio LinkedIn: Michael Castañeda X: @plasticAudio   CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Upgrading your podcast equipment or maybe getting your first microphone? Get Your Free Equipment Guide! We also have free courses for you on everything you need to know about starting a great podcast! Check out our first six episodes through the links below! Identify Your Avatar - Free Course 1/6 What To Do BEFORE You Launch Your Podcast - Free Course 2/6 How To Launch A TOP Show - Free Course 3/6 Best Marketing And Growth Strategies - Free Course 4/6 How To Monetize Your Podcast - Free Course 5/6  Top 22 Pitfalls On Starting Your Own Podcast - Free Course 6/6 If you want to make money from your podcasts, check out this FREE resource we made. Our clients use a sponsor sheet, and now they are making between $2,000 to $5,000 from sponsorship!  Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here! 

The health and wellness of Latinas is crucial to the health and wellbeing of the U.S. economy. In 100 Latina Birthdays, an original documentary series from Peabody-nominated LWC Studios, reporters in Chicago investigate the health and lifetime outcomes of Latinas in the United States from birth to age 100. In season 1, the stories that unfold center Latinas during their perinatal journeys, childhood, adolescence, and up until age 20.In episode 1, new parents Wendy Miralda and José Paz are navigating the first year of their daughter Jelyani's life, in Spanish. Language is key to their connection as a family and as Hondurans living in a predominantly Mexican neighborhood in Waukegan, Illinois. The Paz family never questioned teaching their baby Spanish. But many Latinos in the U.S. grapple with the misconception that doing so could delay their child learning English, or affect their development. There's also the stigma Latinos face when they don't teach their children Spanish. Reporter Andrea Flores dives into the research on infant brain development that supports bilingualism, and tackles the harmful misconceptions that divide U.S. Latinos along language lines.For more information, all episodes, and transcripts visit us at 100latinabirthdays.com. Follow us on social media @100latinabirthdays.

The health and wellness of Latinas is crucial to the health and wellbeing of the U.S. economy. In 100 Latina Birthdays, an original documentary series from Peabody-nominated LWC Studios, reporters in Chicago investigate the health and lifetime outcomes of Latinas in the United States from birth to age 100. In season 1, the stories that unfold center Latinas during their perinatal journeys, childhood, adolescence, and up until age 20. In episode 1, new parents Wendy Miralda and José Paz are navigating the first year of their daughter Jelyani's life, in Spanish. Language is key to their connection as a family and as Hondurans living in a predominantly Mexican neighborhood in Waukegan, Illinois. The Paz family never questioned teaching their baby Spanish. But many Latinos in the U.S. grapple with the misconception that doing so could delay their child learning English, or affect their development. There's also the stigma Latinos face when they don't teach their children Spanish. Reporter Andrea Flores dives into the research on infant brain development that supports bilingualism, and tackles the harmful misconceptions that divide U.S. Latinos along language lines. For more information, all episodes, and transcripts visit us at 100latinabirthdays.com. Follow us on social media @100latinabirthdays.

The health and wellness of Latinas is crucial to the health and wellbeing of the U.S. economy. In 100 Latina Birthdays, an original documentary series from Peabody-nominated LWC Studios, reporters in Chicago investigate the health and lifetime outcomes of Latinas in the United States from birth to age 100. In season 1, the stories that unfold center Latinas during their perinatal journeys, childhood, adolescence, and up until age 20. In episode 1, new parents Wendy Miralda and José Paz are navigating the first year of their daughter Jelyani's life, in Spanish. Language is key to their connection as a family and as Hondurans living in a predominantly Mexican neighborhood in Waukegan, Illinois. The Paz family never questioned teaching their baby Spanish. But many Latinos in the U.S. grapple with the misconception that doing so could delay their child learning English, or affect their development. There's also the stigma Latinos face when they don't teach their children Spanish. Reporter Andrea Flores dives into the research on infant brain development that supports bilingualism, and tackles the harmful misconceptions that divide U.S. Latinos along language lines. For more information, all episodes, and transcripts visit us at 100latinabirthdays.com. Follow us on social media @100latinabirthdays.

The health and wellness of Latinas is crucial to the health and wellbeing of the U.S. economy. In 100 Latina Birthdays, an original documentary series from Peabody-nominated LWC Studios, reporters in Chicago investigate the health and lifetime outcomes of Latinas in the United States from birth to age 100. In season 1, the stories that unfold center Latinas during their perinatal journeys, childhood, adolescence, and up until age 20. In episode 1, new parents Wendy Miralda and José Paz are navigating the first year of their daughter Jelyani's life, in Spanish. Language is key to their connection as a family and as Hondurans living in a predominantly Mexican neighborhood in Waukegan, Illinois. The Paz family never questioned teaching their baby Spanish. But many Latinos in the U.S. grapple with the misconception that doing so could delay their child learning English, or affect their development. There's also the stigma Latinos face when they don't teach their children Spanish. Reporter Andrea Flores dives into the research on infant brain development that supports bilingualism, and tackles the harmful misconceptions that divide U.S. Latinos along language lines. For more information, all episodes, and transcripts visit us at 100latinabirthdays.com. Follow us on social media @100latinabirthdays.

The health and wellness of Latinas is crucial to the health and wellbeing of the U.S. economy. In 100 Latina Birthdays, an original documentary series from Peabody-nominated LWC Studios, reporters in Chicago investigate the health and lifetime outcomes of Latinas in the United States from birth to age 100. In season 1, the stories that unfold center Latinas during their perinatal journeys, childhood, adolescence, and up until age 20. In episode 1, new parents Wendy Miralda and José Paz are navigating the first year of their daughter Jelyani's life, in Spanish. Language is key to their connection as a family and as Hondurans living in a predominantly Mexican neighborhood in Waukegan, Illinois. The Paz family never questioned teaching their baby Spanish. But many Latinos in the U.S. grapple with the misconception that doing so could delay their child learning English, or affect their development. There's also the stigma Latinos face when they don't teach their children Spanish. Reporter Andrea Flores dives into the research on infant brain development that supports bilingualism, and tackles the harmful misconceptions that divide U.S. Latinos along language lines. For more information, all episodes, and transcripts visit us at 100latinabirthdays.com. Follow us on social media @100latinabirthdays.

The health and wellness of Latinas is crucial to the health and wellbeing of the U.S. economy. In 100 Latina Birthdays, an original documentary series from Peabody-nominated LWC Studios, reporters in Chicago investigate the health and lifetime outcomes of Latinas in the United States from birth to age 100. In season 1, the stories that unfold center Latinas during their perinatal journeys, childhood, adolescence, and up until age 20.Made possible by grants from Healthy Communities Foundation, Field Foundation, Woods Foundation, Pritzker Foundation, and Chicago Foundation for Women. Fiscal sponsor is Mujeres Latinas en Acción.For more information, all episodes, and transcripts in English and Spanish visit us at 100latinabirthdays.com. Follow us on social media @100latinabirthdays.Series premieres October 2.100 Latina Birthdays is made possible by grants from the Healthy Communities Foundation, Woods Fund Chicago, the Field Foundation of Illinois, JB and MK Pritzker Family Foundation, and the Chicago Foundation for Women. Mujeres Latinas en Acción is the series' fiscal sponsor.

To celebrate How to Talk to [High Achievers] about Anything Juleyka welcomes back its host, licensed psychotherapist Stevon Lewis, for a special episode. LWC Studios team members grab the mic to open up about their personal and professional challenges, and Stevon offers his insight and advice to help them level up.Featured Expert:Stevon Lewis is the host of our sister podcast LWC's How to Talk to [High Achievers] about Anything. He is a licensed psychotherapist in private practice specializing in the treatment of Impostor Syndrome. He earned his Bachelor's of Arts degrees in Psychology and Afro-Ethnic Studies from California State University, Fullerton and a Master's of Science degree in Counseling with an emphasis in Marriage and Family Therapy from California State University, Long Beach. He began his therapy career in 2007 as a therapist at a community mental health agency, working with the families of adolescents involved with the juvenile justice system. Until 2019, he served as the Director of Counseling Services at Woodbury University, a small private university in Burbank, CA. He is a clinical member of the California Association of Marriage and Family Therapists (CAMFT) and am a Past President of the Long Beach-South Bay chapter. You can learn more about his work here.If you loved this episode follow and subscribe to How to Talk to [High Achievers] about Anything, and listen to When Mamí Doesn't Respect Your Hustle, our 2021 episode featuring Stevon Lewis for the first time.We'd love to hear your stories of triumph and frustration so send us a detailed voice memo to hello@talktomamipapi.com. You might be on a future episode! Let's connect on Twitter and Instagram at @TalkToMamiPapi and email us at hello@talktomamipapi.com. And follow us on Apple Podcasts, Spotify and anywhere you listen to your favorite podcasts.

The newest narrative podcast from LWC Studios is out now! “Still Paying the Price: Reparations in Real Terms” is a 14-part series exploring how reparations should be paid and to whom. This podcast is meant to be enjoyed in an order that makes the most sense for our listeners. You can begin by listening to this episode or wherever you find your podcasts–-and start your own reparations exploration.For more information, all episodes, and transcripts visit StillPayingThePricePod.com.Original score by Kojin Tashiro. Cover art: "Gemini" by Fitgi Saint-Louis.This series was funded by a grant from The John D. and Catherine T. MacArthur Foundation.

The newest narrative podcast from LWC Studios is out now! “Still Paying the Price: Reparations in Real Terms” is a 14-part series exploring how reparations should be paid and to whom. This podcast is meant to be enjoyed in an order that makes the most sense for our listeners. You can begin by listening to this episode or wherever you find your podcasts–-and start your own reparations exploration.For more information, all episodes, and transcripts visit StillPayingThePricePod.com.Original score by Kojin Tashiro. Cover art: "Gemini" by Fitgi Saint-Louis.This series was funded by a grant from The John D. and Catherine T. MacArthur Foundation.

Juleyka Lantigua, Founder/CEO of LWC Studios, a Peabody-nominated and award-winning digital media studio. Info @ LWC Studios.   Subscribe to our Newsletter drfrancesrichards.com  for updates, special events and be a part of this vibrant community of changemakers. Don't miss out! Tune in to the "Black Entrepreneur Experience" podcast, and be sure to subscribe, share, and listen to our episodes as we navigate the path to entrepreneurial greatness together. Your support helps us amplify the voices and stories that need to be heard. Together, we can create a thriving ecosystem of Black entrepreneurship. Survey Link Here is the link Beepodcast Survey The survey is short and takes less than 5 minutes to complete. It covers topics such as: Your favorite and least favorite aspects of the show Topics you'd like me to cover in future episodes Any other feedback you have for me I would really appreciate you taking a few minutes to complete the survey. Your feedback will help us to make the show even better.  

The newest narrative podcast from LWC Studios is out now! “Still Paying the Price: Reparations in Real Terms” is a 14-part series exploring how reparations should be paid and to whom. This podcast is meant to be enjoyed in an order that makes the most sense for our listeners. You can begin by listening to this episode or wherever you find your podcasts–-and start your own reparations exploration.For more information, all episodes, and transcripts visit StillPayingThePricePod.com.Original score by Kojin Tashiro. Cover art: "Gemini" by Fitgi Saint-Louis.This series was funded by a grant from The John D. and Catherine T. MacArthur Foundation.

The newest narrative podcast from LWC Studios is out now! “Still Paying the Price: Reparations in Real Terms” is a 14-part series exploring how reparations should be paid and to whom. This podcast is meant to be enjoyed in an order that makes the most sense for our listeners. You can begin by listening to this episode or wherever you find your podcasts–-and start your own reparations exploration.For more information, all episodes, and transcripts visit StillPayingThePricePod.com.Original score by Kojin Tashiro. Cover art: "Gemini" by Fitgi Saint-Louis.This series was funded by a grant from The John D. and Catherine T. MacArthur Foundation.

The newest narrative podcast from LWC Studios is out now! “Still Paying the Price: Reparations in Real Terms” is a 14-part series exploring how reparations should be paid and to whom. This podcast is meant to be enjoyed in an order that makes the most sense for our listeners. You can begin by listening to this episode or wherever you find your podcasts--and start your own reparations exploration.For more information, all episodes, and transcripts visit StillPayingThePricePod.com.Original score by Kojin Tashiro. Cover art: "Gemini" by Fitgi Saint-Louis.This series was funded by a grant from The John D. and Catherine T. MacArthur Foundation.

The newest narrative podcast from LWC Studios is out now! “Still Paying the Price: Reparations in Real Terms” is a 14-part series exploring how reparations should be paid and to whom. This podcast is meant to be enjoyed in an order that makes the most sense for our listeners. You can begin by listening to this episode or wherever you find your podcasts–-and start your own reparations exploration.For more information, all episodes, and transcripts visit StillPayingThePricePod.com.Original score by Kojin Tashiro. Cover art: "Gemini" by Fitgi Saint-Louis.This series was funded by a grant from The John D. and Catherine T. MacArthur Foundation.

Less than $2. That's how much the Santa Ana Unified school district can afford to spend on one student's lunch each day. The $14 billion budget of the National School Lunch program stretches thin, and school nutrition workers are often the target of kids' complaints. Reporter Jessica Terrell explores the cultural figure of “the lunch lady,” and how students and workers lose when bureaucrats focus on cost over care.This episode includes an annotated transcript with links to sources used in the reporting. This podcast was created by editors at The Counter and produced by LWC Studios. It is made possible by grants from the W.K. Kellogg Foundation and the Robert Wood Johnson Foundation.  

$40 billion. That's how much the “Big Three” food service contractors—Aramark, Sodexo, and Chartwells—earned in the United States in 2019. Many public school meal programs are run by private companies with a documented history of cutting employee wages, reducing food quality, and pocketing incentives meant for schools. Reporter Jessica Terrell details how corporations profit off the public school lunch system, and talks to some of the people who have worked to hold them accountable. This episode includes an annotated transcript with links to sources used in the reporting. This podcast was created by editors at The Counter and produced by LWC Studios. It is made possible by grants from the W.K. Kellogg Foundation and the Robert Wood Johnson Foundation.The Counter's 6-year archive of award-winning food journalism remains accessible to the public at thecounter.org.

$40. That's how much one Milwaukee student says she spends each week on snacks instead of eating the food in her public school cafeteria. For decades, school nutrition leaders in Milwaukee resisted what many other programs around the country were doing: transitioning away from scratch-cooked meals to serve more processed, pre-packaged food. They ultimately switched to save money. Reporter Jessica Terrell digs into the proliferation of processed foods on school menus to better understand why the same foods show up across the country. This episode includes an annotated transcript with links to sources used in the reporting. This podcast was created by editors at The Counter and produced by LWC Studios. It is made possible by grants from the W.K. Kellogg Foundation and the Robert Wood Johnson Foundation.The Counter's 6-year archive of award-winning food journalism remains accessible to the public at thecounter.org.

16.8 pounds of food. That's how much less food a 10-year-old child gets per week on the lowest rung of government food assistance, compared to a child in a better-funded program. In this episode, Left Over returns to the roots of our social welfare programs to understand how long-standing racism and classism play a role in limiting what the National School Lunch Program does for school children today. This episode includes an annotated transcript with links to sources used in the reporting. This podcast was created by editors at The Counter and produced by LWC Studios. It is made possible by grants from the W.K. Kellogg Foundation and the Robert Wood Johnson Foundation.The Counter's 6-year archive of award-winning food journalism remains accessible to the public at thecounter.org.

74 percent. That's how much fewer greenhouse gas emissions schools emit into the environment when they implement sustainable lunch menus–like Meatless Mondays. From serving culturally relevant food to buying from local farms, nutrition leaders across the U.S. are reimagining what school lunch can do for their communities. In this final episode, reporter Jessica Terrell explores how school nutrition programs are innovating and learning what it takes to make lasting, large-scale change to the National School Lunch Program.This episode includes an annotated transcript with links to sources used in the reporting. This podcast was created by editors at The Counter and produced by LWC Studios. It is made possible by grants from the W.K. Kellogg Foundation and the Robert Wood Johnson Foundation.The Counter's 6-year archive of award-winning food journalism remains accessible to the public at thecounter.org.

60 to 70 percent of total milk sales. That's the share of chocolate and flavored milk students buy in school cafeterias each year. Nutrition workers, parents, doctors, and the dairy industry have debated whether to keep chocolate milk in schools for over a decade. Reporter Jessica Terrell examines the Healthy, Hunger-Free Kids Act of 2010 and the fight over chocolate milk to understand why attempts to reform the National School Lunch System often fail. This episode includes an annotated transcript with links to sources used in the reporting. This podcast was created by editors at The Counter and produced by LWC Studios. It is made possible by grants from the W.K. Kellogg Foundation and the Robert Wood Johnson Foundation.The Counter's 6-year archive of award-winning food journalism remains accessible to the public at thecounter.org.

Less than $2. That's how much the Santa Ana Unified school district can afford to spend on one student's lunch each day. The $14 billion budget of the National School Lunch program stretches thin, and school nutrition workers are often the target of kids' complaints. Reporter Jessica Terrell explores the cultural figure of “the lunch lady,” and how students and workers lose when bureaucrats focus on cost over care. This episode includes an annotated transcript with links to sources used in the reporting. This podcast was created by editors at The Counter and produced by LWC Studios. It is made possible by grants from the W.K. Kellogg Foundation and the Robert Wood Johnson Foundation. The Counter's 6-year archive of award-winning food journalism remains accessible to the public at thecounter.org.

In this investigative series, award-winning journalist Jessica Terrell reveals the intertwined corporate and political interests that mire the American school lunch system in bureaucracy and administrative red tape. She talks to parents, teachers, and students fighting to bring tasty, nourishing food back to the country's 33 million public school children.Each episode includes an annotated transcript with links to all sources used in the reporting. This podcast was created by editors at The Counter and produced at LWC Studios. And it is made possible by grants from the W.K. Kellogg Foundation and the Robert Wood Johnson Foundation.The Counter's 6-year archive of award-winning food journalism remains accessible to the public at thecounter.org.

Juleyka Lantigua is the Founder/CEO of LWC Studios, which received a Peabody Award nomination and won a Third Coast Award “Director's Prize.” A Fulbright Scholar and Tory Burch Fellow, Juleyka holds a Master's in Journalism and an MFA in Creative Writing. Connect with Juleyka at LWCStudios.com. The episode discussed on today's Sound Judgment:How to Talk to [Mamí and Papí] About Anything, Episode 112, “Convincing Mamí My Depression is Not About Her.”A note about Sound Judgment: We believe that no podcast host does good work alone. All hosts rely on their producers and editors, the hidden hands that enable a host to shine. We strive to give credit to every podcast team member whenever it's possible to do so.The team at How to Talk to [Mamí and Papí] About Anything includes:Producer  Virginia LoraManaging Producer Paulina VelascoLead Producer Kojin Tashiro Scroll down for takeaways you can use from today's show.  Congratulations to our Name Our Listeners Contest Winners!  Almost 30 of you entered our contest to name our listeners, offering at least twice that many name suggestions. Congratulations to winners Carolyn Kiel and Áine Pennello, who both suggested our prize-winning entry: “storytellers.”  In the end, sifting through a wide variety of creative and often pun-inspired names, the simplest seemed to us the best. You wouldn't be here if you weren't all storytellers. Many of you work in sound. Some make films and TV. Others are writers. A handful speak on stage, or want to. And an increasing number work across many media. What holds us all together is a devotion to creating and presenting stories and conversations in ways that magnetize listeners, viewers, and readers. Carolyn Kiel hosts Beyond 6 Seconds. Her podcast features personal stories from neurodivergent entrepreneurs, creators, and advocates that shatter misconceptions, break stigma and showcase the vibrance of neurodiversity. Áine Pennello (AWN-YA Pen-nell-low) is a documentary film and radio producer. She recently worked on the Hulu series "Pretty Baby: Brooke Shields," which premiered at Sundance this year. The other big win for us? You offered up 30 of your favorite hosts as dream guests for Sound Judgment. Thank you! Connect Subscribe to Sound Judgment, the Newsletter, about creative choices in audio storytelling. Elaine welcomes genuine connections on LinkedIn.Speaking: To hire Elaine to speak at your event, email allies@podcastallies.com.Visit Podcast Allies to learn about:— Radio show development services and talent, producer and editor training for public media— Podcast development consulting for nonprofits, social impact businesses and higher ed— Full-service podcast production services— Training, coaching and online courses for individual creators. Say Thank YouLeave us a rating and review on Apple Podcasts.On the show page on your phone, scroll to the bottom of the episodes. Click on the stars to rate; click on “Write a Review” to tell us what you think!  Credits Sound Judgment is a production of Podcast Allies, LLC. Host and Executive Producer: Elaine Appleton GrantProject Manager: Tina BassirSound Design and Audio Editing: Andrew ParellaIllustrator: Sarah Edgell Juleyka's Takeaways (To read a more comprehensive discussion of all of these takeaways, visit our blog.) You are not simply delivering content to your listeners; you are creating and fostering a community—what Juleyka calls a “shared space” with listeners.Test every original show idea with two questions for your avatar: Will they listen to it? Will they share it?The editor is the listener's advocate; the producer is the sound advocate.Non-narrated pieces may sound easy, but they're hard to do well.Why choose a non-narrated approach?When jobseeking, amplify your cultural competence—your lived experience.When hiring, diversify your content teams to expand perspectives and opportunities. Determine the importance of cultural competence to your show, and add it to hiring criteria when relevant.Cultivate failure in order to succeed. Stop rejecting yourself first.Don't succumb to doom and gloom over the current podcast industry headlines. Focus on how you are serving your audience.* * *

The Six Biggest, Most Surprising or Useful Lessons our Hosts Identified in 20221. The host defines the brand of your show.2. Hosting changes the host—not just as a storyteller and performer, but as a human being. 3. Great performances are valuable, whether that's a million-dollar signature story in a keynote speech or the captivating storytelling and connection skills of a great host.  4. We must challenge unconscious bias about the kinds of voices that are perceived as acceptable. 5. Narrative isn't simply important, it's the way we experience the world, define our identities, and make meaning. Sharing stories builds empathy. When we revise our own stories, we change our lives. 6. To stand out from the competition, we need to constantly think of how to be "better than good," as Jay Baer puts it. BONUS: Podcasting is a team sport—not simply because of the variety of skills and tasks involved in producing a great show, but because collaboration with colleagues who make you feel safe enables courageous, vulnerable creativity. We will almost always do better work in collaboration than we will completely alone. The episode(s) discussed on today's Sound Judgment:The Host Defines the Brand with John Barth, Sound Judgment Ep. 2A Host on a Mission with Quien tu Eres host Pabel Martinez, Sound Judgment Ep. 6Finding Your Voice with Shelter in Place Host Laura Joyce Davis, Sound Judgment Ep. 5A "Yes, And" Approach to Cohosting with Pantsuit Politics, Sound Judgment Ep. 3Cinematic Storytelling with Crime Show's Emma Courtland, Sound Judgment Ep. 4The podcast Standing Ovation with host Jay Baer: A sneak peek of a Season 2 Sound Judgment episode The podcast Snap Judgment with host Glynn Washington: A sneak peek of Season 2, Episode 1, coming January 12, 2023Sound Judgment Ep. 1, “Emotional Bravery on Last Day with Stephanie Wittels Wachs”Subscribe to Sound Judgment, the Newsletter, our once- or twice-monthly newsletter about creative choices in audio storytelling.Captivate Your Listeners, Improve Your Hostiness and Grow Your Show in 2023!What's it like for you to face the blank page of your script – or that "blank tape" on the mic? As any writer knows, a blank page is intimidating. It can be even harder when we're using our voice  – because we only have 30 seconds or so to hook new listeners. That's a lot of pressure. There's a lot that goes into starting your episode with a bang, keeping listeners enthralled throughout, and especially providing enough value that they'll come back again and again.Don't stay stuck! Get a half-price Hook Your Listener Audit now. As a veteran story and program editor, producer and host, I'll work with you personally to get over the stress of the "blank page" and help you improve your hostiness. You'll send us  a link to one episode ahead of time, and in one 45-minute session, I'll identify several ways that you can tune up your show fast, painlessly, and without any extra cost – so you can get critical acclaim and, most importantly, grow your show. In just one session, we'll uncover and build on your unique strengths. You'll tune up the sound and promise of your show. You'll be more likely to captivate listeners. And most importantly, you'll quickly feel – and sound – more confident! Now through January 31, you can get a personalized Hook-Your-Listener Audit for half price — only $149. We've only set aside a handful of these packages (we give them a lot of time and attention in addition to our face-to-face 45-minutes session). And because they're so affordable, they're going fast. Click here to purchase your own HYL Audit now. But if you still have questions, no worries! Email us at allies@podcastallies.com for answers. Help us grow!Rate and review the show or your favorite episode on Apple Podcasts Connect with Elaine on LinkedInCelebrate today's best hosts!Who's your Sound Judgment dream guest? Share them with us! Write us: allies@podcastallies.com. Because of you, that host may appear on Sound Judgment.Help lift up indie podcast hosts and producers! Bring untold stories to our ears with this worthy causeWe're delighted to support the Podcasting, Seriously Awards Fund. LWC Studios launched the fund to support independent BIPOC, Queer and Trans audio producers in submitting high-quality work to media/journalism awards and receiving production education and training. Diversifying audio storytelling enriches all of us. Please support the fund in whatever way works for you.  Credits Sound Judgment is a production of Podcast Allies, LLC. For more information on our production, launch and training services for social impact organizations and mission-driven individual creators, visit us at www.podcastallies.com. Host: Elaine Appleton GrantProject Manager: Tina BassirSound Designer: Andrew ParrellaIllustrator: Sarah Edgell

Listeners to Sound Judgment know I'm on a quest to unpack how today's best hosts make their magic — and to define the universal skills and qualities of “hostiness.” What makes some hosts stars, while we don't remember the rest? Today, we name and explore the first of these universal skills: #1: Sparkling, Attention-Grabbing IntrosCompelling hosts know how to grab and hold listeners' attention from the very first seconds of an episode. A great intro, also called a "lede," relies on the elements of: — Surprise— Curiosity— Scene setting— For interview and conversation shows, stating your purposeWe explore how three hosts, of two narrative podcasts and one interview show, use these elements in dramatically different ways to create remarkably effective ledes.(Please note: This episode includes the sounds of guns and a brief discussion of some tough topics, including suicide, during my exploration of Stephanie Wittels Wachs' lede into the Last Day episode, “A Love Story.” The third season of Last Day is about guns. If you're a host or producer thinking about the tenth anniversary of the Sandy Hook school shooting yesterday, and how to report movingly and sensitively about guns, Last Day is a model of how to do this beautifully and ethically.)  The episode(s) discussed on today's Sound Judgment:Last Day, A Love Story, from Sound Judgment Ep. 1, “Emotional Bravery on Last Day with Stephanie Wittels Wachs”Crime Show, Paging Dr. Barnes, from Sound Judgment Ep. 4, “Cinematic Storytelling with Crime Show's Emma Courtland.” What Should I Read Next, Ep 350: “Book mail keeps us together” and Ep 351 “Book Club Favorites: LIVE from Bookmarks!”, from Sound Judgment Ep. 7, “Secrets of Hosting Live and In-Studio with the Queen of Book Podcasts, Anne Bogel.” Subscribe to Sound Judgment, the Newsletter, our twice-monthly newsletter about creative choices in audio storytelling.Here's a unique, last-minute gift idea for you or the podcast host in your life!Make sure you're doing everything you can to hook your listener with a personalized Hook-Your-Listener Audit. You or your podcaster will share an episode with us. We'll examine the intro, sound quality, structure, relatability, credibility, pacing and more, all through the lens of hostiness. For the holidays, this 45-minute session, filled with action-packed takeaways specific to your show, is only $149. If your loved one (or you) has resolved to grow their show in 2023, this is a quick and painless way to transform your show – and more importantly, you as a host – from good to great! Get one of the last remaining sessions now through New Year's Eve and schedule your audit for January or February. The price goes back up to $300 on January 1. What could be a more personal gift? Click here for this special holiday Hook-Your-Listener Audit. Help us grow! Rate and review the show or your favorite episode on Apple Podcasts Connect with Elaine on LinkedInHelp us find and celebrate today's best hosts!Who's your Sound Judgment dream guest? Share them with us! Write us: allies@podcastallies.com. Because of you, that host may appear on Sound Judgment.Help lift up indie podcast hosts and producers! Bring untold stories to our ears with this worthy causeWe're delighted to support the Podcasting, Seriously Awards Fund. LWC Studios launched the fund to support independent BIPOC, Queer and Trans audio producers in submitting high-quality work to media/journalism awards and receiving production education and training. Diversifying audio storytelling enriches all of us. Please support the fund in whatever way works for you.  Credits Sound Judgment is a production of Podcast Allies, LLC. For more information on our production and training services, visit us at www.podcastallies.com. Host: Elaine Appleton GrantProject Manager: Tina BassirSound Designer: Andrew ParrellaIllustrator: Sarah Edgell 

We continue our Best of 2022 episodes with an  episode from the 70 Million podcast, a documentary podcast about criminal justice reform from LWC Studios.Grand juries are supposed to safeguard against the government charging people with a crime when it lacks sufficient evidence. But because prosecutors control what happens in grand jury proceedings, they almost always get an indictment. That is, unless the accused is a police officer. Reporter Mark Betancourt explores a case of police brutality in Dallas that evaporated after going before a grand jury.Find a resource guide and annotated transcript at our website here.Additional Information70 Million PodcastMore shows from The Democracy Group

This is the first episode of a special holiday series exploring tensions that arise when food and families mix, featuring the team behind LWC Studios and some of our friends. In this episode, Virginia, the show's producer, is concerned about her Peruvian father's eating habits, and thinks everyone in her family should eat more vegetables! Registered dietitian Dalina Soto busts some myths about Latin American foods and offers advice on how to think critically about nutrition and what is truly healthy for our families.Featured Expert:Dalina Soto, MA, LD, RDN is a bilingual registered dietitian and positive health advocate committed to helping clients reclaim the joy and pleasure of diet-free living. She earned her Bachelor's Degree in Nutritional Sciences from PennState University, then went on to Immaculata University to complete her Dietetic Internship and Masters Degree in Nutrition Education. She loves nutrition because she loves food and was inspired to be on the “preventative” side of health. Dalina founded Your Latina Nutritionist because she's passionate about building nourishing new narratives that don't include depriving ourselves of the foods we grew up eating. Learn more about her work on her website and follow her @your.latina.nutritionist.  Dalina also recommends following the work and resources of  these two Black dietitians she loves. If you loved this episode, listen to When Relatives Always Comment on Your Body and When Mom Body Shames you.We'd love to hear your stories of triumph and frustration so send us a detailed voice memo to hello@talktomamipapi.com. You might be on a future episode! Let's connect on Twitter and Instagram at @TalkToMamiPapi and email us at hello@talktomamipapi.com. And follow us on Apple Podcasts, Spotify and anywhere you listen to your favorite podcasts.

This episode of the series comes from the 70 Million podcast, produced by LWC Studios.Weeks before the 2022 midterm elections, 70 Million creator and executive producer Juleyka Lantigua digs into the subject of criminal justice reform with three candidates from different parts of the country: Maxwell Alejandro Frost, Carolyn “Jiyoung” Park, and Durham County District Attorney, Satana DeBerry. All three spotlight inequities in policing and the courts, and call out areas in need of serious reform in the criminal justice system.Find a resource guide and annotated transcript at our website here.Additional Information70 Million PodcastMore shows from The Democracy Group

Lo que debes saber: - El tiempo de escucha de pódcast en español se duplica y llega a las 9,5 horas a la semana. - ¿Al pódcast le hacen falta apellidos? - Los 25 mejores temas de WordPress para podcasters en 2022. - Twitter podría ser la primera plataforma en introducir funciones exitosas de redes sociales y la capacidad de descubrimiento en un reproductor de pódcast.  - La protagonista de la nueva ficción sonora ‘Secuestro Virtual', comparte sobre cómo comenzó su carrera y porqué le gusta este formato. - LWC Studios lanza “Scaled: The Latino Business Story”, su primer pódcast de negocios producido para un cliente. - Cumulus Media corta los lazos con Podcast Movement. Nuevo pódcast “La Rutina” el pódcast que mezcla culturas. Pódcast recomendado Cuestión de Cuestionar. Macla Villamonte, locutora de Radio Studio 92 en Perú, nos invita a cuestionarnos sobre esas temáticas que nos hacen morir de miedo al revisarlas. En este popular pódcast habla con sus invitados a corazón abierto acerca de todas esas experiencias que les hicieron cuestionarse quiénes eran realmente. Su lema es “Porque para mejorar, a veces, solo es cuestión de cuestionar”.

Lo que debes saber:- El tiempo de escucha de pódcast en español se duplica y llega a las 9,5 horas a la semana.- ¿Al pódcast le hacen falta apellidos?- Los 25 mejores temas de WordPress para podcasters en 2022.- Twitter podría ser la primera plataforma en introducir funciones exitosas de redes sociales y la capacidad de descubrimiento en un reproductor de pódcast. - La protagonista de la nueva ficción sonora ‘Secuestro Virtual', comparte sobre cómo comenzó su carrera y porqué le gusta este formato.- LWC Studios lanza “Scaled: The Latino Business Story”, su primer pódcast de negocios producido para un cliente.- Cumulus Media corta los lazos con Podcast Movement.Nuevo pódcast“La Rutina” el pódcast que mezcla culturas.Pódcast recomendadoCuestión de Cuestionar. Macla Villamonte, locutora de Radio Studio 92 en Perú, nos invita a cuestionarnos sobre esas temáticas que nos hacen morir de miedo al revisarlas. En este popular pódcast habla con sus invitados a corazón abierto acerca de todas esas experiencias que les hicieron cuestionarse quiénes eran realmente. Su lema es “Porque para mejorar, a veces, solo es cuestión de cuestionar”.

Lo que debes saber:- El tiempo de escucha de pódcast en español se duplica y llega a las 9,5 horas a la semana.- ¿Al pódcast le hacen falta apellidos?- Los 25 mejores temas de WordPress para podcasters en 2022.- Twitter podría ser la primera plataforma en introducir funciones exitosas de redes sociales y la capacidad de descubrimiento en un reproductor de pódcast. - La protagonista de la nueva ficción sonora ‘Secuestro Virtual', comparte sobre cómo comenzó su carrera y porqué le gusta este formato.- LWC Studios lanza “Scaled: The Latino Business Story”, su primer pódcast de negocios producido para un cliente.- Cumulus Media corta los lazos con Podcast Movement.Nuevo pódcast“La Rutina” el pódcast que mezcla culturas.Pódcast recomendadoCuestión de Cuestionar. Macla Villamonte, locutora de Radio Studio 92 en Perú, nos invita a cuestionarnos sobre esas temáticas que nos hacen morir de miedo al revisarlas. En este popular pódcast habla con sus invitados a corazón abierto acerca de todas esas experiencias que les hicieron cuestionarse quiénes eran realmente. Su lema es “Porque para mejorar, a veces, solo es cuestión de cuestionar”.

PM22, Conference Culture, the Multilingual Podcasters Meetup, a tool tip from Elsie and more! Jess and Elsie discuss all things PM22. Jess wrote a piece on conference culture and who creates it as well as SPL sponsorship and how they decide who to accept. Read it here. The Multilingual Podcasters Meetup is happening on Sept 15 from 6:00 - 8:00pm. Sign up here. Podcast consultant and strategist Rekha Murthy is joining the advisory board at LWC Studios. Read about it here. Elsie's Tool Tips Shure MV88+ Video Kit was perfect for Elsie at PM22. Super light and it fit in her pocket! Tickets to She Podcasts LIVE 2022 at the MGM National Harbor from October 11 - 14 are on sale now! She Podcasts Members have access to a discounted ticket price. Click here to get your Member ticket. Also, make sure to get your hotel room at the MGM as supply is limited. We are collaborating with Marco Arment from Overcast . He has committed to continuing to feature podcasts led by people of marginalized genders. And we are thrilled. All women and non-binary folks please fill out this SUPER EASY FORM! DO IT NOW. She Podcasts thanks our Sponsors! → My Podcast Biz WAY TO CONNECT! Elsie (and occasionally Jess) will be texting you directly! - Sign up here! 302–240–3425, text yes or my.community.com/shepodcasts Send us your feedback, email feedback@shepodcasts.com! We can't wait to hear from you

This week: Apple's funding podcasts, brand safety tech continues to divide advertisers, what more can and should ad agencies do to support journalism, Edison's Latino Podcast Report, and Spotify bundles Chartable and Podsights access for Megaphone users Apple Ramps Up Its In-House Podcasting Efforts with Studio Deal Manuela: Rumors of Apple getting into podcasting bore fruit last week with official confirmation. At least, sort of. Ashley Carman and Lucas Shaw's Bloomberg piece from last Wednesday explains:  “The investments have been led by Apple's TV studio, rather than its podcast division. Despite being one of the biggest distributors of audio in the world, the company's podcasting unit has avoided funding individual shows or buying networks because it wants to be seen as a neutral platform.”  That TV division has entered into a deal with Futuro Studios to fund the creation of podcasts while Apple retains first-look rights on film and TV adaptations. In essence, the deal creates a pilot-factory for Apple to generate new IP and test them in the world of podcasting before graduating to the more expensive filmed version.  “Apple hasn't pumped nearly as much money into original podcasts as Amazon and Spotify Technology SA, which have each spent more than $1 billion acquiring companies and programming. Spotify, Apple's rival in music streaming, has made some of the most popular podcasts in the world exclusive to its service and thus unavailable to the competition.” Podcasting is becoming a relatively affordable testing ground for IP instead of fully committing to a TV pilot, along with the added bonus of any successful IP getting a built-in audience of fans before the first day of shooting. Successful shows like Netflix's Dirty John adaptation are proving the method can work and work well.  ‘A key impediment': Brand safety tech continues to divide advertisers into haves and have-nots Shreya: This Monday Seb Joseph of Digiday posted an article detailing the growing divide in how advertisers handle being posted to news sites when big, predominantly negative stories break. Nobody wants to be the next viral sensation getting roasted worse than Mr. Peanut when Planters' ad campaign temporarily killing their mascot coincided with the death of Kobe Bryant.  In a world full of dangerous news cycles, brand safety tech companies like Integral Ad Science are able to impart more granular control over what content is considered brand-safe in a timely manner.  “Then there are those marketers who don't use the technology. Take British newspaper group Reach plc, for example, which has said the war in Ukraine significantly dampened advertiser demand. This won't surprise anyone. The truth is the downside is too steep and the upside too obscure for many marketers to do anything but avoid the polarizing news. That said, not every marketer sees it this way. And if they could afford to, they would advertise on news sites — just in a more nuanced manner.” An unintended side effect of advertisers deciding what topics are acceptable to block ads on is that some of the biggest news stories are also cutting off some of the potentially best-written journalism of the moment. Joseph quotes Zefr EVP of Strategy and Marketing: “We actually don't accept or use keyword blocklists as a policy in our company, because they end up causing the same damage to over-blocking quality voices over and over again and they just don't work well in UGC environments. We instead apply the GARM [Global Alliance of Responsible Media] models for debated sensitive social issues as a way to keep brands in front of suitable content while avoiding the issues that they're concerned about.”  Ad Agencies Can, and Should, Do More to Support Journalism Shreya: Between hedge fund buyouts dissolving seemingly bulletproof institutions and ad dollars drying up when negative stories drop, things are looking rough for journalists. Ricardo Baca writes an impassioned plea for ad agencies, stressing the importance of not only collaborating with journalists but also supporting them with ad buys and subscriptions. He writes from the perspective of having worked on the other side of the fence as a journalist himself years prior.  “To be clear, agencies are partly to blame here. We're stuck on the same vicious treadmill as everyone else: We see the web traffic going to social media, so that's where we buy our ads, further siphoning away support from journalism, the snake eating itself. And with news outlets struggling mightily on the revenue front no matter their size—from local alt-weeklies to major metropolitan dailies—I am making a plea for agencies to step up.” Baca suggests treating relationships with journalists not as transactional, but symbiotic instead. Value their time and they will value yours. Don't hold grudges when well-researched reporting generates something the client isn't happy with. Then there's the fact that journalism has evolved beyond gumshoe reporters all working for a monolithic outlet. With more forms of professional journalism becoming the norm, so to must go the advertising support.  “Keep in mind that revenue models have shifted. Consider an agency sponsorship for a Substack newsletter, for example. Sponsoring other popular media formats like podcasts, recognizing both a shift in consumers' habits as well as the continuity involved—someone's got to be paid to create the stuff—is another way to directly support the trade.” Gabe's Section Manuela: The third annual Latino Podcast Listener Report was published on Tuesday, following a webinar discussing the results presented by Gabriel Soto, my co-host on La Descarga and Senior Director at Edison Research, and Elsie Escobar, Director of Community and Content at Libsyn and co-founder of She Podcasts. Supported by Adonde Media, LWC Studios, Libsyn, PRX, and SXM Media this year's report revealed many interesting trends as well as new findings. The study finds that 59% of Latino adults have ever listened to a podcast, up from 56% since last year and up from 45% since 2020.  The lack of Spanish podcast promotion was a recurring theme of the report, and an opportunity exists to bridge such content with foreign born Latinos. The report highlighted the listening gap between Latinos born outside of the U.S. and their U.S. born counterparts. 37% of Latinos born in the U.S. listened to a podcast in the last month, while 29% born outside of the U.S. say the same.  A new statistic released this year revealed seventeen percent of Latino Monthly podcast listeners identify as LGBTQ+. For comparison, the report cited the Gallup poll's 2021 estimate of 11% of Latino adult population who identify as LGBTQ+  The benefit of advertising on Latino podcasts was also discussed. According to the report, 64% of monthly listeners of Latino-hosted podcasts, say they ever purchased a product or service as a result of hearing a sponsorship or advertising on a podcast, compared with 25% of those who have never listened to a podcast hosted by Latinos saying the same. .  As Gabriel Soto put it, “Latinos in the U.S. control an impressive $1.9 trillion in purchasing power, and today's data demonstrate how advertisers who support Latino podcast content are benefitting, while those who don't are missing out,”.  The Latino Podcast Listener Report serves as an invaluable resource to many creators in the podcast space. We're happy to see the effort continue. You can download the Latino Podcast Listener Report for free at the link in the show notes. Spotify Launches New Bundle For Megaphone Users, Adding Access To Chartable And Podsights Shreya: In an email sent yesterday, Spotify has announced they are bundling enterprise access to recently-purchased services Chartable and Podsights into Megaphone.  “With this updated offering, you will be able to easily apply attribution measurement to showcase the value of your podcast promotional efforts as well as your direct sales campaigns. All Megaphone clients will now be able to obtain unique insights about their podcast audience while also measuring the audience growth impact of their promotional campaigns through tools like Chartable SmartPromos and SmartLinks.”  Attribution and growth marketing are the major focus in the world of podcast adtech. One of the largest enterprise-focused hosting platforms acquiring two of the top attribution and analytics solutions and offering them for free to existing users is a big deal budget-wise. Though it is worth noting there are strings attached: they're free for the first four million impressions.  Since the big Spotify purchase of Podsights and Chartable there's been a massive hole for third party attribution. Companies like Claritas, Veritonic, and Artsai who've started to take on that challenge have had an uphill battle. Both Podsights and Chartable are great pieces of tech, but first-party is not neutral. Offers like this will make it even harder to extract them from their hold on the space and jeopardizes third party measurements value in podcasting.  A good deal, but one to keep in mind when considering the future of podcasting as an industry.  Quick Hits: Recommended Weekend Reading Manuela: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's three great reads are: How alt.NPR's experimentation shaped the early podcasting landscape starting in 2005 by Shirley Liu. They didn't invent podcasting, but NPR was definitely a pioneer. Podcasting opened up NPR to experimentation and launched the careers of so many podcasters. Ad Disclosure: Podcast Sponsors Aren't Off the Hook from last Thursday's PodMov Daily. A story of meal replacement brand Huel getting in hot water over host-read advertising. Podcasting, given its position at the crossroads between radio and influencer marketing, will start to see quite a few stories like this as it continues to enter more mainstream content channels. Unpaid Internship Rebrands as a $4,000 "Training" by Skye Pillsbury. This issue of Pillsbury's can't-miss newsletter The Squeeze covers a story exactly as bad as the headline sounds. A true must-read. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

In this episode of Audience, you’ll hear Part II of our “Centralized vs. Decentralized” series. Matt and Stuart are joined by “The Podfather” himself, Adam Curry. Adam stops by to talk about protecting podcasting, and all those involved with creating podcast content. In addition to his many successes in podcasting, Adam is the Founder of PodcastIndex.Org, whose mission is to preserve, protect, and extend the open, independent podcasting ecosystem. Adam and Matt also discuss the “value 4 value” construct that allows payment to be distributed easily from listener/consumer to independent creators, including compensating smaller participants in the podcasting sphere such as the app designers. Adam also touches on topics like the network of small independent podcasting production companies that currently exist (like Castos.com) which form a perfectly distributed and decentralized network that protects content creators from being de-platformed completely. Thanks to Skye Pillsbury from The Squeeze podcast for the opening of this episode. You’ll hear more from Skye next time, as a guest for Part III, the final installment of our series, and she’ll be joined by guests Sam Sethi from Podland and Juleyka Lantigua from LWC Studios. Resources: Adam Curry Twitter No Agenda Podcast Podcasting 2.0 Podcast w Adam & Dave PodcastIndex.org The Squeeze Podcast Newsletter w Skye Pillsbury Juleyka Lantigua LinkedIn Julkeyka Lantigua on Twitter Podland Podcast Matt Medeiros LinkedIn Stuart Barefoot LinkedIn Audience Podcast

This week: Apple's funding podcasts, brand safety tech continues to divide advertisers, what more can and should ad agencies do to support journalism, Edison's Latino Podcast Report, and Spotify bundles Chartable and Podsights access for Megaphone users Apple Ramps Up Its In-House Podcasting Efforts with Studio Deal Manuela: Rumors of Apple getting into podcasting bore fruit last week with official confirmation. At least, sort of. Ashley Carman and Lucas Shaw's Bloomberg piece from last Wednesday explains:  “The investments have been led by Apple's TV studio, rather than its podcast division. Despite being one of the biggest distributors of audio in the world, the company's podcasting unit has avoided funding individual shows or buying networks because it wants to be seen as a neutral platform.”  That TV division has entered into a deal with Futuro Studios to fund the creation of podcasts while Apple retains first-look rights on film and TV adaptations. In essence, the deal creates a pilot-factory for Apple to generate new IP and test them in the world of podcasting before graduating to the more expensive filmed version.  “Apple hasn't pumped nearly as much money into original podcasts as Amazon and Spotify Technology SA, which have each spent more than $1 billion acquiring companies and programming. Spotify, Apple's rival in music streaming, has made some of the most popular podcasts in the world exclusive to its service and thus unavailable to the competition.” Podcasting is becoming a relatively affordable testing ground for IP instead of fully committing to a TV pilot, along with the added bonus of any successful IP getting a built-in audience of fans before the first day of shooting. Successful shows like Netflix's Dirty John adaptation are proving the method can work and work well.  ‘A key impediment': Brand safety tech continues to divide advertisers into haves and have-nots Shreya: This Monday Seb Joseph of Digiday posted an article detailing the growing divide in how advertisers handle being posted to news sites when big, predominantly negative stories break. Nobody wants to be the next viral sensation getting roasted worse than Mr. Peanut when Planters' ad campaign temporarily killing their mascot coincided with the death of Kobe Bryant.  In a world full of dangerous news cycles, brand safety tech companies like Integral Ad Science are able to impart more granular control over what content is considered brand-safe in a timely manner.  “Then there are those marketers who don't use the technology. Take British newspaper group Reach plc, for example, which has said the war in Ukraine significantly dampened advertiser demand. This won't surprise anyone. The truth is the downside is too steep and the upside too obscure for many marketers to do anything but avoid the polarizing news. That said, not every marketer sees it this way. And if they could afford to, they would advertise on news sites — just in a more nuanced manner.” An unintended side effect of advertisers deciding what topics are acceptable to block ads on is that some of the biggest news stories are also cutting off some of the potentially best-written journalism of the moment. Joseph quotes Zefr EVP of Strategy and Marketing: “We actually don't accept or use keyword blocklists as a policy in our company, because they end up causing the same damage to over-blocking quality voices over and over again and they just don't work well in UGC environments. We instead apply the GARM [Global Alliance of Responsible Media] models for debated sensitive social issues as a way to keep brands in front of suitable content while avoiding the issues that they're concerned about.”  Ad Agencies Can, and Should, Do More to Support Journalism Shreya: Between hedge fund buyouts dissolving seemingly bulletproof institutions and ad dollars drying up when negative stories drop, things are looking rough for journalists. Ricardo Baca writes an impassioned plea for ad agencies, stressing the importance of not only collaborating with journalists but also supporting them with ad buys and subscriptions. He writes from the perspective of having worked on the other side of the fence as a journalist himself years prior.  “To be clear, agencies are partly to blame here. We're stuck on the same vicious treadmill as everyone else: We see the web traffic going to social media, so that's where we buy our ads, further siphoning away support from journalism, the snake eating itself. And with news outlets struggling mightily on the revenue front no matter their size—from local alt-weeklies to major metropolitan dailies—I am making a plea for agencies to step up.” Baca suggests treating relationships with journalists not as transactional, but symbiotic instead. Value their time and they will value yours. Don't hold grudges when well-researched reporting generates something the client isn't happy with. Then there's the fact that journalism has evolved beyond gumshoe reporters all working for a monolithic outlet. With more forms of professional journalism becoming the norm, so to must go the advertising support.  “Keep in mind that revenue models have shifted. Consider an agency sponsorship for a Substack newsletter, for example. Sponsoring other popular media formats like podcasts, recognizing both a shift in consumers' habits as well as the continuity involved—someone's got to be paid to create the stuff—is another way to directly support the trade.” Gabe's Section Manuela: The third annual Latino Podcast Listener Report was published on Tuesday, following a webinar discussing the results presented by Gabriel Soto, my co-host on La Descarga and Senior Director at Edison Research, and Elsie Escobar, Director of Community and Content at Libsyn and co-founder of She Podcasts. Supported by Adonde Media, LWC Studios, Libsyn, PRX, and SXM Media this year's report revealed many interesting trends as well as new findings. The study finds that 59% of Latino adults have ever listened to a podcast, up from 56% since last year and up from 45% since 2020.  The lack of Spanish podcast promotion was a recurring theme of the report, and an opportunity exists to bridge such content with foreign born Latinos. The report highlighted the listening gap between Latinos born outside of the U.S. and their U.S. born counterparts. 37% of Latinos born in the U.S. listened to a podcast in the last month, while 29% born outside of the U.S. say the same.  A new statistic released this year revealed seventeen percent of Latino Monthly podcast listeners identify as LGBTQ+. For comparison, the report cited the Gallup poll's 2021 estimate of 11% of Latino adult population who identify as LGBTQ+  The benefit of advertising on Latino podcasts was also discussed. According to the report, 64% of monthly listeners of Latino-hosted podcasts, say they ever purchased a product or service as a result of hearing a sponsorship or advertising on a podcast, compared with 25% of those who have never listened to a podcast hosted by Latinos saying the same. .  As Gabriel Soto put it, “Latinos in the U.S. control an impressive $1.9 trillion in purchasing power, and today's data demonstrate how advertisers who support Latino podcast content are benefitting, while those who don't are missing out,”.  The Latino Podcast Listener Report serves as an invaluable resource to many creators in the podcast space. We're happy to see the effort continue. You can download the Latino Podcast Listener Report for free at the link in the show notes. Spotify Launches New Bundle For Megaphone Users, Adding Access To Chartable And Podsights Shreya: In an email sent yesterday, Spotify has announced they are bundling enterprise access to recently-purchased services Chartable and Podsights into Megaphone.  “With this updated offering, you will be able to easily apply attribution measurement to showcase the value of your podcast promotional efforts as well as your direct sales campaigns. All Megaphone clients will now be able to obtain unique insights about their podcast audience while also measuring the audience growth impact of their promotional campaigns through tools like Chartable SmartPromos and SmartLinks.”  Attribution and growth marketing are the major focus in the world of podcast adtech. One of the largest enterprise-focused hosting platforms acquiring two of the top attribution and analytics solutions and offering them for free to existing users is a big deal budget-wise. Though it is worth noting there are strings attached: they're free for the first four million impressions.  Since the big Spotify purchase of Podsights and Chartable there's been a massive hole for third party attribution. Companies like Claritas, Veritonic, and Artsai who've started to take on that challenge have had an uphill battle. Both Podsights and Chartable are great pieces of tech, but first-party is not neutral. Offers like this will make it even harder to extract them from their hold on the space and jeopardizes third party measurements value in podcasting.  A good deal, but one to keep in mind when considering the future of podcasting as an industry.  Quick Hits: Recommended Weekend Reading Manuela: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's three great reads are: How alt.NPR's experimentation shaped the early podcasting landscape starting in 2005 by Shirley Liu. They didn't invent podcasting, but NPR was definitely a pioneer. Podcasting opened up NPR to experimentation and launched the careers of so many podcasters. Ad Disclosure: Podcast Sponsors Aren't Off the Hook from last Thursday's PodMov Daily. A story of meal replacement brand Huel getting in hot water over host-read advertising. Podcasting, given its position at the crossroads between radio and influencer marketing, will start to see quite a few stories like this as it continues to enter more mainstream content channels. Unpaid Internship Rebrands as a $4,000 "Training" by Skye Pillsbury. This issue of Pillsbury's can't-miss newsletter The Squeeze covers a story exactly as bad as the headline sounds. A true must-read. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.See omnystudio.com/listener for privacy information.

Esta semana: Apple llega a un acuerdo con una casa de producción Latina, varios discuten la seguridad de marca, se publica el Latino Podcast Listener Report, y Spotify brinda una nueva oferta para usuarios de megaphone Apple aumenta sus esfuerzos de podcasting en un trato con casa de producción Manuela: Se confirmaron rumores de que Apple se metió en el podcasting la semana pasada. El artículo de Bloomberg de Ashley Carman y Lucas Shaw del miércoles pasado explica: “Las inversiones han sido lideradas por el estudio de televisión de Apple, en lugar de su división de podcasts. A pesar de ser uno de los distribuidores de audio más grandes del mundo, la unidad de podcasting de la compañía ha evitado financiar programas individuales o comprar redes porque quiere ser vista como una plataforma neutral”. Esa división de televisión ha llegado a un acuerdo con Futuro Studios, la casa de producción fundada por la periodista latina Maria Hinojosa, para financiar la creación de podcasts, mientras que Apple conserva los derechos de primera vista sobre las adaptaciones de cine y televisión. En lo esencial, el acuerdo crea una fábrica para hacer pilotos de contenido para que Apple genere nuevas propiedades intelectuales y las pruebe en el mundo de los podcasts antes de pasar a la versión filmada más costosa. “Apple no ha invertido tanto dinero en podcasts originales como Amazon y Spotify Technology SA, que han gastado cada uno más de mil millones de dólares en adquisición de empresas y programación. Spotify, el rival de Apple en la transmisión de música, ha hecho que algunos de los podcasts más populares del mundo sean exclusivos de su servicio y, por lo tanto, no estén disponibles para la competencia”. Podcasting se está convirtiendo en un campo de pruebas relativamente asequible para propiedades intelectuales en lugar de comprometerse por completo con un piloto de TV, junto con la ventaja adicional de que cualquiera propiedad intelectual exitosa obtiene una audiencia integrada de fanáticos antes del primer día de rodaje. Programas exitosos como la adaptación de Dirty John de Netflix están demostrando que el método puede funcionar y funcionar bien. 'Un impedimento clave': la tecnología de seguridad de la marca continúa dividiendo a los anunciantes entre ricos y pobres Gabe: Este lunes, Seb Joseph de Digiday publicó un artículo que detalla la creciente división en la forma en que los anunciantes manejan ser publicados en sitios de noticias cuando surgen grandes historias principalmente negativas. Nadie quiere ser la próxima sensación viral que sale peor que el Sr. Peanut cuando la campaña publicitaria de Planters que mató temporalmente a su mascota coincidió con la muerte de Kobe Bryant.  En un mundo lleno de ciclos de noticias peligrosas, las empresas de tecnología de seguridad de marca como Integral Ad Science pueden impartir un control más granular sobre qué contenido se considera seguro para la marca de manera oportuna. Luego están aquellos especialistas en marketing que no usan la tecnología. Tome el grupo de periódicos británico Reach plc, por ejemplo, que ha dicho que la guerra en Ucrania redujo significativamente la demanda de los anunciantes. “Esto no sorprenderá a nadie. La verdad es que la desventaja es demasiado pronunciada y la ventaja demasiado oscura para que muchos especialistas en marketing hagan algo más que evitar las noticias polarizadoras. Dicho esto, no todos los especialistas en marketing lo ven de esta manera. Y si pudieran permitírselo, se anunciarán en sitios de noticias, solo que de una manera más matizada.” Un efecto secundario no deseado de que los anunciantes decidan qué temas son aceptables para bloquear anuncios es que algunas de las noticias más importantes también eliminan parte del periodismo potencialmente mejor escrito del momento. Joseph cita al vicepresidente ejecutivo de estrategia y marketing de Zefr: “En realidad, no aceptamos ni usamos listas de bloqueo de palabras clave como una política en nuestra empresa, porque terminan causando el mismo daño al bloquear en exceso las voces de calidad una y otra vez, y simplemente no funcionan bien en entornos de contenido generado por usarios. En su lugar, aplicamos los modelos GARM [Global Alliance of Responsible Media] para temas sociales delicados debatidos como una forma de mantener a las marcas frente a contenido adecuado y evitar los problemas que les preocupan”. Latino Podcast Listener Report / Informe de oyentes latinos de podcast Manuela: El tercer informe anual del Latino Podcast Listener Report, o en español Informe de oyentes latinos de podcasts, se publicó el martes, tras un webinar sobre los resultados presentado por Gabriel Soto, coanfitrión de La Descarga y director sénior de Edison Research, y Elsie Escobar, directora de comunidad y contenido de Libsyn y cofundadora de She Podcasts. Con el apoyo de Adonde Media, LWC Studios, Libsyn, PRX y SXM Media, el informe de este año reveló muchas tendencias interesantes, así como nuevos hallazgos. El estudio encuentra que el 59% de los adultos latinos han escuchado alguna vez un podcast, frente al 56% desde el año pasado y al 45% desde el 2020. La falta de promoción de podcasts en español fue un tema recurrente del informe, y existe una oportunidad para unir dicho contenido con los latinos nacidos fuera de EE.UU. El 37% de los latinos nacidos en EE. UU. escuchó un podcast en el último mes, mientras que el 29% de los nacidos fuera de EE. UU. dice lo mismo. Una nueva estadística publicada este año reveló que el 17% de los latinos que son oyentes mensuales de podcasts se identifican como LGBTQ+. Para comparar, el informe citó la estimación de 2021 de la encuesta Gallup, la cual indica que 11 % de la población adulta latina se identifica como LGBTQ+. También se discutió el beneficio de la publicidad en los podcasts latinos. Según el informe, el 64% de los oyentes mensuales de podcasts presentados por latinos dicen que alguna vez compraron un producto o servicio como resultado de escuchar un patrocinio o publicidad en un podcast, en comparación con el 25% de los que nunca han escuchado un podcast presentado por latinos que dice lo mismo. Como dijo Gabriel Soto, “los latinos en los EE. UU. controlan un impresionante poder adquisitivo de $1,9 billones, y los datos de hoy demuestran cómo los anunciantes que apoyan el contenido de los podcasts latinos se benefician, mientras los que no lo hacen se lo pierden”. El Informe de oyentes de podcasts latinos es un recurso invaluable para muchos creadores en el mundo de los podcasts. Estamos felices de ver que el esfuerzo continúa. Puede descargar el informe del Latino Podcast Listener Report de forma gratuita en el enlace en los detalles del episodio. Las agencias de publicidad pueden y deben hacer más para apoyar el periodismo Gabe: Las cosas se ven difíciles para los periodistas. Ricardo Baca escribe una apasionada petición para las agencias de publicidad, destacando la importancia no solo de colaborar con los periodistas, sino también de apoyarlos con compras de anuncios y suscripciones. Escribe desde la perspectiva de haber trabajado al otro lado de cerca como periodista años antes. “Para ser claros, las agencias tienen parte de culpa aquí. Estamos atrapados en la misma rutina viciosa que todos los demás: vemos que el tráfico web se dirige a las redes sociales, así que ahí es donde compramos nuestros anuncios, desviando aún más el apoyo del periodismo, la serpiente se come a sí misma. Y con los medios de comunicación luchando poderosamente en el frente de los ingresos sin importar su tamaño, desde los semanarios alternativos locales hasta los principales diarios metropolitanos, estoy haciendo un suplica a las agencias para que den un paso al frente”. Baca sugiere tratar las relaciones con los periodistas no como transaccionales, sino como simbióticas. Valora su tiempo y ellos valorarán el tuyo. No guarde rencor cuando un informe bien investigado genera algo con lo que el cliente no está satisfecho. Luego está el hecho de que el periodismo ha evolucionado más allá de los reporteros de gumshoe que trabajan para un medio monolítico. Con más formas de periodismo profesional convirtiéndose en la norma, también debe ir el apoyo publicitario. “Tenga en cuenta que los modelos de ingresos han cambiado. Considere el patrocinio de una agencia para un boletín Substack, por ejemplo. Patrocinar otros formatos de medios populares como podcasts, reconocer tanto un cambio en los hábitos de los consumidores como la continuidad involucrada (alguien debe pagar para crear las cosas) es otra forma de apoyar directamente el comercio”. Spotify lanza un nuevo paquete para usuarios de Megaphone, agregando acceso a Chartable y Podsights Manuela: En un correo electrónico enviado ayer, Spotify anunció que están agrupando el acceso empresarial a los servicios adquiridos recientemente Chartable y Podsights en Megaphone. “Con esta oferta actualizada, podrá aplicar fácilmente la medición de atribución para mostrar el valor de sus esfuerzos promocionales de podcast, así como sus campañas de ventas directas. Todos los clientes de Megaphone ahora podrán obtener información única sobre la audiencia de su podcast y, al mismo tiempo, medir el impacto del crecimiento de la audiencia de sus campañas promocionales a través de herramientas como Chartable SmartPromos y SmartLinks”. La atribución y el marketing de crecimiento son el enfoque principal en el mundo de la tecnología publicitaria de podcast. Una de las mayores plataformas de alojamiento centradas en empresas que adquiere dos de las mejores soluciones de atribución y análisis y las ofrece de forma gratuita a los usuarios existentes es un gran problema en cuanto al presupuesto. Aunque vale la pena señalar que hay condiciones: son gratis para los primeros cuatro millones de impresiones. Desde la gran compra de Spotify de Podsights y Chartable, ha habido un agujero enorme para la atribución de terceros. Empresas como Claritas, Veritonic y Artsai, que han comenzado a asumir ese desafío, han tenido una batalla dificil. Tanto Podsights como Chartable son excelentes piezas de tecnología, pero la primera parte no es neutral. Ofertas como esta harán que sea aún más difícil sacarlos de su dominio sobre el espacio y ponen en peligro el valor de las mediciones de terceros en el podcasting. Un buen trato, pero hay que tenerlo en cuenta al considerar el futuro del podcasting como industria. La Descarga es una producción de Sounds Profitable. El episodio de hoy fue presentado por Manuela Bedoya y Gabriel Soto, y escrito por Gavin Gaddis. Bryan Barletta y Tom Webster son los productores ejecutivos de La Descarga de Sounds Profitable.  See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

This week on The Download: Edison Research says podcasting is more Succession than Yellowstone, Reddit launches new take on live podcasting, Google's Adtech is dropping IP, new data says podcast ads are overfishing popular ponds, and we spotlight #PodcastingSeriously.   Last Friday the Edison Research blog posted “Podcasting's Opportunity in Wide Open Spaces.” In addition to reminding readers of The Chicks' 1998 single from their fourth studio album, the post highlights a regional gulf in what counts as “popular” in podcasting.  The comparison used highlights how Succession and Yellowstone are comparably popular television series, but based on one's physical location in the country it's highly likely they won't see much advertisement or social media chatter for one over the other. More rural TV viewers will more likely to hear about and actively watch Yellowstone while Succession finds more attention in metro centers.  “New data from Edison Research's Infinite Dial study – sponsored by Wondery and Art19 – shows that as of today podcasting is more of a “Succession” story.” Consider this a tease from Edison Senior Director of Research (and, of course, my co-host on La Descarga) Gabriel Soto's talk at Podcast Movement Dallas this August.  “We in the podcasting space regularly remark that with four million titles, there's a podcast for everyone.  And while that's surely right in theory, that doesn't mean that enough of a match has yet happened to bring all the possible listeners to the space.  One might argue that indeed there are a lot more podcasts talking about Succession than Yellowstone, and that might be part of the issue.”   A lot of people got a three-day weekend in the US thanks to a national holiday, but this Monday Arielle Nissenblatt was on the podcasting streets breaking social audio news. In a Twitter thread Nissenblatt detailed the launch of social media platform Reddit's new Talk feature that shares some DNA with the social audio craze. The twist with Reddit Talk is those who use it get placement over any relevant subreddits that fit under a broad chosen topic.  “If you host a Talk from your Reddit profile and pick up to 3 topics, you'll appear at the top of Reddit to millions of users. e.g., if you pick "Finance" topic, everyone who follows r/wallstreetbets, r/personalfinance, etc will see your Talk.”  Currently, Talk is only available to those chosen by Reddit via an application form. Niche content gets niche listeners, and Reddit is the king of niche. While we've been burned as an industry before on social platforms diving into podcasting, this measured approach seems like a promising one.  Google has updated Universal Analytics and things aren't going so hot. On Tuesday Ad Exchanger's James Hercher posted “Marketers Have One Year to Migrate to the New Google Analytics - But It's Already a Mess.”  “When Google announced the expiration date on Universal Analytics earlier this year, it said it would also cease logging or storing IP address data – a crucial datapoint that qualifies as personally identifiable and thereby subjects Google Analytics to tough interpretations of GDPR. Removing IP addresses may not be enough for Google Analytics to stem the tide of GDPR suits. But privacy concerns do explain why Google will force a change across its customer base, rather than continue to offer multiple services.” While Google impression tracking pixels do work in podcasting, Google refuses to accept IP and any other client info forwarded to it, so attribution from Google was unlikely in podcasting. With IP going away on the website side, it's safe to say there will be no Google solution for podcast attribution as we know it today. However, the move by big companies like Google and Apple away from IP addresses will always be concerning for podcasting. There's evidence to suggest IP address tracking won't be outright removed from the industry, but it still will decline to the point one should expect methods of attribution to undergo a metamorphosis within the next 12 to 18 months.  This Tuesday Pierre Bouvard of Westwood One published findings that might seem easy to predict, but are important to acknowledge regardless. It seems some of the biggest spenders are potentially overfishing the pond that is podcasting.  “The number of times podcast listeners hear an ad campaign is soaring. According to Podsights, the leading podcast attribution measurement firm, average podcast ad frequency has doubled in the past year, reducing podcast conversions. In Q1 2022, the average podcast campaign ad frequency measured by Podsights was 6.32, a twofold increase from Q1 2021 [when it was] (2.97).“ Bouvard reports the Podsights data indicates this uptick in ad frequency is leading to knock-on effects, such as site visits driven by podcast ads hitting a record low in Q1 of this year. Luckily, it's not all bad news as he brings three solid strategies to encourage podcast reach growth. A consistent theme across all three is elegant in its simplicity: buy ads on podcasts beyond the same few dozen podcasts everyone is buying ad space on.  Frequency is no substitute for reach, and there are many podcasts waiting in the wings to run ads. Spreading those ads around instead of targeting the already-saturated big names in the market will quickly lead to results.  Now, if you'll indulge us in a little promotion, we'd like to take a moment to highlight Podcasting, Seriously from LWC Studios, shining the light on a forward-thinking company that continues to nurture the talent we need to make and keep a thriving podcast industry. This week, LWC Studios announced the expansion of its Podcasting, Seriously Awards Fund to include reimbursements for audio production education and training for BIPOC and LGBTQ+ independent audio creators. The company launched the Fund in early 2021 with partners AIR, Pacific Content, Acast, Triton Digital, and Sounds Profitable to “support independent BIPOC, Queer and Trans audio producers in submitting high-quality work to media and journalism awards.” More money going to diversifying podcasting is always a good thing, and Sounds Profitable is here for it. Our very own Bryan Barletta is on the Podcasting, Seriously advisory board and I'm on the fund team. You can learn more about the fund and apply, as with all stories covered on The Download, via the link provided in the description. In this penultimate segment I bring you a double-stuffed story. Two international editions of the Infinite Dial have been published by Edison Research: Canada and Australia.  There's plenty to learn in both but here's some standout observations from the Canada presentation:  “Forty-three percent of Canadians 18+ listen to podcasts monthly, up five percentage points from 2021, which means that Canadians now outpace Americans (38%) and Australians (40%) for monthly podcast listening.” In addition to that, 73% of Canadians listen to online audio. Spotify currently dominates that space with 40% of the audience, but YouTube is experiencing growth in the space and has caught up with 33% reporting listening to audio on YouTube in the past month. It seems Google's moves on the market are working. Eagle-eared listeners will recall The Download on March 11th covering a story in which YouTube made a paid audio-friendly feature free for all Canadian users.  Meanwhile in Australia, monthly podcast listening for people 18 and up continues to trend up, increasing to 40% from 37% last year.  Finally, it's time for our semi-regular roundup of articles that didn't make it into today's episode, but are still worth working into your weekend reading.  First: Spotify, Netflix and Aggregation by Stratechery.  Also: Universal Music Makes Its Data-Driven Ad Platform Play by James Hercher. Finally: Mediatel's UK-focused podcast database Audioscape has launched. Usually we only recommend articles but there's not an abundance of IMDB-style podcast databases and it's good to keep abreast of newcomers.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Evo Terra edited today's episode. Special thanks to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

This week on The Download: Edison Research says podcasting is more Succession than Yellowstone, Reddit launches new take on live podcasting, Google's Adtech is dropping IP, new data says podcast ads are overfishing popular ponds, and we spotlight #PodcastingSeriously.  Last Friday the Edison Research blog posted “Podcasting's Opportunity in Wide Open Spaces.” In addition to reminding readers of The Chicks' 1998 single from their fourth studio album, the post highlights a regional gulf in what counts as “popular” in podcasting.  The comparison used highlights how Succession and Yellowstone are comparably popular television series, but based on one's physical location in the country it's highly likely they won't see much advertisement or social media chatter for one over the other. More rural TV viewers will more likely to hear about and actively watch Yellowstone while Succession finds more attention in metro centers.  “New data from Edison Research's Infinite Dial study – sponsored by Wondery and Art19 – shows that as of today podcasting is more of a “Succession” story.” Consider this a tease from Edison Senior Director of Research (and, of course, my co-host on La Descarga) Gabriel Soto's talk at Podcast Movement Dallas this August.  “We in the podcasting space regularly remark that with four million titles, there's a podcast for everyone.  And while that's surely right in theory, that doesn't mean that enough of a match has yet happened to bring all the possible listeners to the space.  One might argue that indeed there are a lot more podcasts talking about Succession than Yellowstone, and that might be part of the issue.”  A lot of people got a three-day weekend in the US thanks to a national holiday, but this Monday Arielle Nissenblatt was on the podcasting streets breaking social audio news. In a Twitter thread Nissenblatt detailed the launch of social media platform Reddit's new Talk feature that shares some DNA with the social audio craze. The twist with Reddit Talk is those who use it get placement over any relevant subreddits that fit under a broad chosen topic.  “If you host a Talk from your Reddit profile and pick up to 3 topics, you'll appear at the top of Reddit to millions of users. e.g., if you pick "Finance" topic, everyone who follows r/wallstreetbets, r/personalfinance, etc will see your Talk.”  Currently, Talk is only available to those chosen by Reddit via an application form. Niche content gets niche listeners, and Reddit is the king of niche. While we've been burned as an industry before on social platforms diving into podcasting, this measured approach seems like a promising one.  Google has updated Universal Analytics and things aren't going so hot. On Tuesday Ad Exchanger's James Hercher posted “Marketers Have One Year to Migrate to the New Google Analytics - But It's Already a Mess.”  “When Google announced the expiration date on Universal Analytics earlier this year, it said it would also cease logging or storing IP address data – a crucial datapoint that qualifies as personally identifiable and thereby subjects Google Analytics to tough interpretations of GDPR. Removing IP addresses may not be enough for Google Analytics to stem the tide of GDPR suits. But privacy concerns do explain why Google will force a change across its customer base, rather than continue to offer multiple services.” While Google impression tracking pixels do work in podcasting, Google refuses to accept IP and any other client info forwarded to it, so attribution from Google was unlikely in podcasting. With IP going away on the website side, it's safe to say there will be no Google solution for podcast attribution as we know it today. However, the move by big companies like Google and Apple away from IP addresses will always be concerning for podcasting. There's evidence to suggest IP address tracking won't be outright removed from the industry, but it still will decline to the point one should expect methods of attribution to undergo a metamorphosis within the next 12 to 18 months.  This Tuesday Pierre Bouvard of Westwood One published findings that might seem easy to predict, but are important to acknowledge regardless. It seems some of the biggest spenders are potentially overfishing the pond that is podcasting.  “The number of times podcast listeners hear an ad campaign is soaring. According to Podsights, the leading podcast attribution measurement firm, average podcast ad frequency has doubled in the past year, reducing podcast conversions. In Q1 2022, the average podcast campaign ad frequency measured by Podsights was 6.32, a twofold increase from Q1 2021 [when it was] (2.97).“ Bouvard reports the Podsights data indicates this uptick in ad frequency is leading to knock-on effects, such as site visits driven by podcast ads hitting a record low in Q1 of this year. Luckily, it's not all bad news as he brings three solid strategies to encourage podcast reach growth. A consistent theme across all three is elegant in its simplicity: buy ads on podcasts beyond the same few dozen podcasts everyone is buying ad space on.  Frequency is no substitute for reach, and there are many podcasts waiting in the wings to run ads. Spreading those ads around instead of targeting the already-saturated big names in the market will quickly lead to results.  Now, if you'll indulge us in a little promotion, we'd like to take a moment to highlight Podcasting, Seriously from LWC Studios, shining the light on a forward-thinking company that continues to nurture the talent we need to make and keep a thriving podcast industry. This week, LWC Studios announced the expansion of its Podcasting, Seriously Awards Fund to include reimbursements for audio production education and training for BIPOC and LGBTQ+ independent audio creators. The company launched the Fund in early 2021 with partners AIR, Pacific Content, Acast, Triton Digital, and Sounds Profitable to “support independent BIPOC, Queer and Trans audio producers in submitting high-quality work to media and journalism awards.” More money going to diversifying podcasting is always a good thing, and Sounds Profitable is here for it. Our very own Bryan Barletta is on the Podcasting, Seriously advisory board and I'm on the fund team. You can learn more about the fund and apply, as with all stories covered on The Download, via the link provided in the description. In this penultimate segment I bring you a double-stuffed story. Two international editions of the Infinite Dial have been published by Edison Research: Canada and Australia.  There's plenty to learn in both but here's some standout observations from the Canada presentation:  “Forty-three percent of Canadians 18+ listen to podcasts monthly, up five percentage points from 2021, which means that Canadians now outpace Americans (38%) and Australians (40%) for monthly podcast listening.” In addition to that, 73% of Canadians listen to online audio. Spotify currently dominates that space with 40% of the audience, but YouTube is experiencing growth in the space and has caught up with 33% reporting listening to audio on YouTube in the past month. It seems Google's moves on the market are working. Eagle-eared listeners will recall The Download on March 11th covering a story in which YouTube made a paid audio-friendly feature free for all Canadian users.  Meanwhile in Australia, monthly podcast listening for people 18 and up continues to trend up, increasing to 40% from 37% last year.  Finally, it's time for our semi-regular roundup of articles that didn't make it into today's episode, but are still worth working into your weekend reading.  First: Spotify, Netflix and Aggregation by Stratechery.  Also: Universal Music Makes Its Data-Driven Ad Platform Play by James Hercher. Finally: Mediatel's UK-focused podcast database Audioscape has launched. Usually we only recommend articles but there's not an abundance of IMDB-style podcast databases and it's good to keep abreast of newcomers.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Evo Terra edited today's episode. Special thanks to our media host, Omny Studio. See omnystudio.com/listener for privacy information.

This week on The Download: Edison Research says podcasting is more Succession than Yellowstone, Reddit launches new take on live podcasting, Google's Adtech is dropping IP, new data says podcast ads are overfishing popular ponds, and we spotlight #PodcastingSeriously.   Last Friday the Edison Research blog posted “Podcasting's Opportunity in Wide Open Spaces.” In addition to reminding readers of The Chicks' 1998 single from their fourth studio album, the post highlights a regional gulf in what counts as “popular” in podcasting.  The comparison used highlights how Succession and Yellowstone are comparably popular television series, but based on one's physical location in the country it's highly likely they won't see much advertisement or social media chatter for one over the other. More rural TV viewers will more likely to hear about and actively watch Yellowstone while Succession finds more attention in metro centers.  “New data from Edison Research's Infinite Dial study – sponsored by Wondery and Art19 – shows that as of today podcasting is more of a “Succession” story.” Consider this a tease from Edison Senior Director of Research (and, of course, my co-host on La Descarga) Gabriel Soto's talk at Podcast Movement Dallas this August.  “We in the podcasting space regularly remark that with four million titles, there's a podcast for everyone.  And while that's surely right in theory, that doesn't mean that enough of a match has yet happened to bring all the possible listeners to the space.  One might argue that indeed there are a lot more podcasts talking about Succession than Yellowstone, and that might be part of the issue.”   A lot of people got a three-day weekend in the US thanks to a national holiday, but this Monday Arielle Nissenblatt was on the podcasting streets breaking social audio news. In a Twitter thread Nissenblatt detailed the launch of social media platform Reddit's new Talk feature that shares some DNA with the social audio craze. The twist with Reddit Talk is those who use it get placement over any relevant subreddits that fit under a broad chosen topic.  “If you host a Talk from your Reddit profile and pick up to 3 topics, you'll appear at the top of Reddit to millions of users. e.g., if you pick "Finance" topic, everyone who follows r/wallstreetbets, r/personalfinance, etc will see your Talk.”  Currently, Talk is only available to those chosen by Reddit via an application form. Niche content gets niche listeners, and Reddit is the king of niche. While we've been burned as an industry before on social platforms diving into podcasting, this measured approach seems like a promising one.  Google has updated Universal Analytics and things aren't going so hot. On Tuesday Ad Exchanger's James Hercher posted “Marketers Have One Year to Migrate to the New Google Analytics - But It's Already a Mess.”  “When Google announced the expiration date on Universal Analytics earlier this year, it said it would also cease logging or storing IP address data – a crucial datapoint that qualifies as personally identifiable and thereby subjects Google Analytics to tough interpretations of GDPR. Removing IP addresses may not be enough for Google Analytics to stem the tide of GDPR suits. But privacy concerns do explain why Google will force a change across its customer base, rather than continue to offer multiple services.” While Google impression tracking pixels do work in podcasting, Google refuses to accept IP and any other client info forwarded to it, so attribution from Google was unlikely in podcasting. With IP going away on the website side, it's safe to say there will be no Google solution for podcast attribution as we know it today. However, the move by big companies like Google and Apple away from IP addresses will always be concerning for podcasting. There's evidence to suggest IP address tracking won't be outright removed from the industry, but it still will decline to the point one should expect methods of attribution to undergo a metamorphosis within the next 12 to 18 months.  This Tuesday Pierre Bouvard of Westwood One published findings that might seem easy to predict, but are important to acknowledge regardless. It seems some of the biggest spenders are potentially overfishing the pond that is podcasting.  “The number of times podcast listeners hear an ad campaign is soaring. According to Podsights, the leading podcast attribution measurement firm, average podcast ad frequency has doubled in the past year, reducing podcast conversions. In Q1 2022, the average podcast campaign ad frequency measured by Podsights was 6.32, a twofold increase from Q1 2021 [when it was] (2.97).“ Bouvard reports the Podsights data indicates this uptick in ad frequency is leading to knock-on effects, such as site visits driven by podcast ads hitting a record low in Q1 of this year. Luckily, it's not all bad news as he brings three solid strategies to encourage podcast reach growth. A consistent theme across all three is elegant in its simplicity: buy ads on podcasts beyond the same few dozen podcasts everyone is buying ad space on.  Frequency is no substitute for reach, and there are many podcasts waiting in the wings to run ads. Spreading those ads around instead of targeting the already-saturated big names in the market will quickly lead to results.  Now, if you'll indulge us in a little promotion, we'd like to take a moment to highlight Podcasting, Seriously from LWC Studios, shining the light on a forward-thinking company that continues to nurture the talent we need to make and keep a thriving podcast industry. This week, LWC Studios announced the expansion of its Podcasting, Seriously Awards Fund to include reimbursements for audio production education and training for BIPOC and LGBTQ+ independent audio creators. The company launched the Fund in early 2021 with partners AIR, Pacific Content, Acast, Triton Digital, and Sounds Profitable to “support independent BIPOC, Queer and Trans audio producers in submitting high-quality work to media and journalism awards.” More money going to diversifying podcasting is always a good thing, and Sounds Profitable is here for it. Our very own Bryan Barletta is on the Podcasting, Seriously advisory board and I'm on the fund team. You can learn more about the fund and apply, as with all stories covered on The Download, via the link provided in the description. In this penultimate segment I bring you a double-stuffed story. Two international editions of the Infinite Dial have been published by Edison Research: Canada and Australia.  There's plenty to learn in both but here's some standout observations from the Canada presentation:  “Forty-three percent of Canadians 18+ listen to podcasts monthly, up five percentage points from 2021, which means that Canadians now outpace Americans (38%) and Australians (40%) for monthly podcast listening.” In addition to that, 73% of Canadians listen to online audio. Spotify currently dominates that space with 40% of the audience, but YouTube is experiencing growth in the space and has caught up with 33% reporting listening to audio on YouTube in the past month. It seems Google's moves on the market are working. Eagle-eared listeners will recall The Download on March 11th covering a story in which YouTube made a paid audio-friendly feature free for all Canadian users.  Meanwhile in Australia, monthly podcast listening for people 18 and up continues to trend up, increasing to 40% from 37% last year.  Finally, it's time for our semi-regular roundup of articles that didn't make it into today's episode, but are still worth working into your weekend reading.  First: Spotify, Netflix and Aggregation by Stratechery.  Also: Universal Music Makes Its Data-Driven Ad Platform Play by James Hercher. Finally: Mediatel's UK-focused podcast database Audioscape has launched. Usually we only recommend articles but there's not an abundance of IMDB-style podcast databases and it's good to keep abreast of newcomers.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Evo Terra edited today's episode. Special thanks to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Esta semana en La Descarga: Edison Research dice que hay oportunidades en las regiones rurales, Reddit lanza una forma de presentar un podcast en vivo, la tecnología publicitaria de Google está venciendo el IP, nuevos datos revelan que los anuncios en podcasts están practicando la sobrepesca en populares estanques, y destacamos #PodcastingSeriously. El viernes pasado, el blog de Edison Research publicó un artículo llamado “Podcasting's Opportunity in Wide Open Spaces” o sea, la oportunidad que hay para los podcasts en espacios abiertos. La lectura destaca un vacío en las regiones rurales de los Estados Unidos, en el cual se encuentra una oportunidad para el crecimiento de los podcasts. La analogía utilizada posiciona Succession y Yellowstone como series de televisión comparativamente populares, pero según la ubicación física de cada uno en el país, es muy probable que no vean mucha publicidad o comentarios en las redes sociales sobre el otro. Es más probable que más televidentes rurales escuchen y vean a Yellowstone, mientras que Succession encuentre más atención en los centros metropolitanos. Según la publicación, nuevos hallazgos del estudio Infinite Dial de Edison Research, patrocinado por Wondery y Art19, muestran que los podcasts son más una historia de Succession. Considere esto como un avance del discurso que el director senior de investigación de Edison Research (y, por supuesto, mi coanfitrión de La Descarga), Gabriel Soto, va a dar en Podcast Movement en Dallas este agosto. “Nosotros en el podcasting comentamos regularmente que, con cuatro millones de títulos, hay un podcast para todos. Y mientras eso seguramente es correcto en teoría, eso no significa que se haya construido un suficiente puente para atraer a todos los posibles oyentes al espacio. Se podría discutir que, de hecho, hay muchos más podcasts que hablan de Succession que de Yellowstone, y eso podría ser parte del problema”. Muchos en los estados unidos tuvieron un largo fin de semana con el lunes libre del trabajo gracias al día de independencia, pero ese mismo lunes, Arielle Nissenblatt estaba en las calles de podcasting dando las noticias de última hora sobre el audio social. En un hilo de Twitter, Nissenblatt detalló el lanzamiento de la nueva función Talk de la red social Reddit que comparte muchas características con otras plataformas de audio social enterradas en la moda. Lo inesperado con Reddit Talk es que, al usarlo, uno obtendrá una mejor posición en los subreddits relevantes. "Si [uno] organiza una charla desde su perfil de Reddit y elige hasta 3 temas, ella o él aparecerá en la parte superior de Reddit para millones de usuarios. por ejemplo, si elige el tema "Finanzas", todos los que sigan r/wallstreetbets, r/personalfinance, etc. verán su charla”. Talk, por ahora, solo está disponible para aquellos elegidos por Reddit a través de un formulario de solicitud. El contenido de nicho obtiene oyentes de nicho, y Reddit es el rey del nicho. Mientras hemos sido burlados como industria en las plataformas sociales que cubren el podcasting, este enfoque medido parece prometedor. Google ha actualizado Universal Analytics y las cosas no van bien. El martes, James Hercher, de Ad Exchanger, publicó el artículo: “Marketers Have One Year to Migrate to the New Google Analytics - But It's Already a Mess.” es decir, "Los especialistas en marketing tienen un año para migrar al nuevo Google Analytics, pero ya es un desastre". En palabras de Hercher,  “Cuando Google anunció la fecha de terminación de Universal Analytics a principios de este año, dijeron que también dejarían de registrar o guardar datos de direcciones IP, un punto de datos crucial y personal que somete a Google Analytics a interpretaciones estrictas de RGPD. Eliminar las direcciones IP no basta para que Google Analytics detenga la ola de demandas de RGPD. Pero las preocupaciones sobre la privacidad explican por qué Google forzará un cambio en su base de clientes, en lugar de continuar ofreciendo múltiples servicios”.  Mientras los píxeles de seguimiento de impresiones de Google funcionan en el podcasting, Google se niega a aceptar la IP y cualquier otra información del cliente que se le envíe, por lo que es poco probable que la atribución de Google estaba en el podcasting. Con la desaparición de la IP en los sitios web, se puede decir que no habrá una solución de Google para la atribución de podcasts tal como la conocemos hoy. Sin embargo, el alejamiento de las direcciones IP por parte de grandes empresas como Google y Apple siempre será preocupante para los podcasts. Hay evidencia que sugiere que el seguimiento de direcciones IP no se eliminará por completo de la industria, pero aún disminuirá hasta el punto en que uno debería esperar que los métodos de atribución experimenten un cambio en el próximo año o año y medio. Este martes, Pierre Bouvard de Westwood One publicó hallazgos que pueden parecer fáciles de predecir, pero que es importante reconocer de todos modos. Parece que algunos de los que más gastan en los anuncios están potencialmente sobreexplotando el estanque que es el podcasting En palabras de Bouvard:  “La cantidad de veces que los oyentes de podcast escuchan una campaña publicitaria se está disparando. Según Podsights, la firma líder en medición de atribución de podcasts, la frecuencia promedio de anuncios de podcasts se duplicó en el último año, lo que redujo las conversiones de podcasts.” Bouvard dice que  “En el primer trimestre de 2022, la frecuencia promedio de anuncios de campañas de podcasts medida por Podsights fue de 6,32, un aumento del doble con respecto al primer trimestre de 2021 [cuando fue] (2,97)".  Los datos de Podsights indican que este aumento en la frecuencia de los anuncios está generando efectos colaterales, como visitas al sitio web impulsadas por anuncios de podcasts que disminuyó a un mínimo histórico en el primer trimestre de este año. Afortunadamente, no todo son malas noticias, ya que trae tres estrategias sólidas para fomentar el crecimiento del alcance de los podcasts. Un tema consistente en los tres es simple: compre anuncios en podcasts más allá de las mismas pocas docenas de podcasts en los que todos compran espacio publicitario. La frecuencia no sustituye al alcance, y hay muchos podcasts esperando para publicar anuncios. Difundir esos anuncios en lugar de apuntar a los grandes nombres ya saturados en el mercado generará resultados rápidamente. Ahora, permítenos un poco de autopromoción, nos gustaría tomarnos un momento para destacar Podcasting, Seriously de LWC Studios, iluminando una empresa con visión de futuro que continúa cultivando el talento que necesitamos para hacer y mantener una próspera industria de los podcasts. Esta semana, LWC Studios anunció la expansión de su Podcasting, Seriously Awards Fund para incluir reembolsos para educación en producción de audio para creadores independientes que se identifican como personas negras, indígenas, de color y LGBTQ+. La compañía lanzó el Fondo a principios de 2021 con AIR, Pacific Content, Acast, Triton Digital y Sounds Profitable para “apoyar a los productores independientes de audio que se identifican como personas negras, indígenas, de color y LGBTQ+ en participar en premios y competiciones de medios y periodismo”. Más dinero destinado a diversificar el podcasting siempre es algo bueno, y Sounds Profitable está aquí para eso. Nuestro propio Bryan Barletta está en el consejo asesor de Podcasting, Seriously y, por supuesto, yo estoy en el equipo del fondo como parte del equipo de LWC Studios. Puede obtener más información sobre el fondo a través del enlace en la descripción del episodio. En este segmento les traigo una historia de doble relleno. Edison Research ha publicado dos ediciones internacionales de Infinite Dial: Canadá y Australia. Hay mucho que aprender en ambos, pero aquí hay algunas observaciones destacadas de la presentación de Canadá: Según el informe: "El cuarenta y tres por ciento de los canadienses mayores de 18 años escuchan podcasts mensualmente, cinco puntos porcentuales más que en 2021, lo que significa que los canadienses ahora superan a los estadounidenses (38%) y australianos (40%) en la escucha mensual de podcasts". Además de eso, el 73% de los canadienses escucha audio en línea. Spotify actualmente domina ese espacio con el 40% de la audiencia, pero YouTube está experimentando un crecimiento en el espacio y se ha puesto al día con el 33% que informa haber escuchado audio en YouTube en el último mes. Mientras tanto, en Australia, la escucha mensual de podcasts para personas mayores de 18 años continúa aumentando, aumentando al 40 % desde el 37 % del año pasado. Finalmente, es hora para nuestro resumen de artículos que vale la pena incluir en su lectura del fin de semana. Primero: Spotify, Netflix and Aggregation de Stratechery. Que en español es: Spotify, Netflix y Agregación También: Universal Music Makes Its Data-Driven Ad Platform Play de James Hercher. Que en español es: Universal Music hace su jugada de plataforma de publicidad basada en datos También recomendamos revisar la base de datos sobre los podcasts centrados en el Reino Unido creado por Audioscape. Por lo general, solo recomendamos artículos, pero no hay muchas bases de datos de podcasts y es bueno mantenerse al tanto de los recién llegados.  La Descarga es una producción de Sounds Profitable. El episodio de hoy fue presentado por Manuela Bedoya y Gabriel Soto, y escrito por Gavin Gaddis. Bryan Barletta y Evo Terra son los productores ejecutivos de La Descarga de Sounds Profitable. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Welcome to Feedback with EarBuds, the podcast recommendation podcast. Our newsletter brings you five podcast recommendations each week according to a theme, and curated by a different person. Our podcast is an audio version of the newsletter. Subscribe to the newsletter: eepurl.com/cIcBuH This week's theme is Unexpected, Smart Business. The curator is Snigdha Sur, the founder and CEO of The Juggernaut.Why did Snigdha choose this theme? "Most business podcasts look backward at already successful companies or leaders, focusing attention on (mostly white, mostly older) men in the C-suite. I love listening to podcasts and stories that break down the stereotype of success. At the end of the day, it's not about “How I Built This,” but “How I'm *Building* This.”” This episode is brought to you in part by Horoscope Daily:Get your horoscope in a couple of minutes every day! Your daily reading includes a summary, money & career, health & lifestyle, relationships & dating, plus lucky colors, numbers, and gemstones! Find your personal horoscope podcast by searching for your zodiac sign at https://oldpodcast.com/horoscope. Thank you to another EarBuds sponsor for this week, LWC Studios: LWC Studios just launched a new show, How to Talk to High [Achievers] About Anything,and they need you! LWC Studios is interviewing Black and brown professionals about their triumphs — and where they sometimes still trip up. They want to speak with folks achieving new heights, either in their personal or professional lives, and who are looking for ways to keep leveling up.If this is you, or someone you know, please contact producer Virginia Lora at virginia@lwcstudios.com to talk about scheduling an interview. Learn about the show: https://www.talktohighachievers.com/ We are also proud to be sponsored this week by Pod Chat, a podcast by Danny Brown. Pod Chat brings you the people and tech of podcasting. Featuring industry leaders like James Cridland, Evo Terra, Arielle Nissenblatt and more, Pod Chat covers what's new in podcasting, what needs to be new, and who's making it happen. Free wherever you wear your headphones. Learn more at: https://podchat.ca/earbudsLinks mentioned in this episode:- The Juggernaut: https://www.thejuggernaut.com/ - Podcast The Newsletter: https://podcastthenewsletter.substack.com/ - Podcast Marketing Magic: https://podcastmarketingmagic.substack.com/ - Tink Media: https://tinkmedia.co/ - Swap Database: https://tinkmedia.co/pod-swaps- PRX: https://www.prx.org/jobs - Abortion Rights Update Podcast List by Mila Atmos: https://www.earbudspodcastcollective.org/abortion-rights-update-podcast-recommendations Find this week's podcast recommendation list here: https://www.earbudspodcastcollective.org/unexpected-smart-business-podcast-recommendations Here are this week's podcast picks from Snigdha:- Non-Technical- Hello Monday with Jessi Hempel- Sway- The a16z Podcast- The Juggernaut Interviews: FoundersThis week's spotlight is the podcast, "Curious State.”Description: Could we have domesticated a T-Rex? Is the mafia really that violent? Haven't all the possible songs been written by now? Unexpected gems of knowledge are hidden all around us. Let's dig them up, one offbeat question at a time.Listen: https://pod.link/curiousstate _______________________________________________ Apply to have your podcast spotlit: https://www.earbudspodcastcollective.org/podcast-spotlights EarBuds Blog: https://www.earbudspodcastcollective.org/blog Curate a list here: https://www.earbudspodcastcollective.org/earbuds-podcast-curators-form Follow us on Twitter: https://twitter.com/EarbudsPodCol Follow us on Facebook: https://www.facebook.com/earbudspodcastcollective Follow us on Instagram: https://www.instagram.com/earbudspodcastcollective/ Website: http://earbuds.audio/ Tee Public: https://www.teepublic.com/user/earbuds-podcast-collective

Welcome to Feedback with EarBuds, the podcast recommendation podcast. Our newsletter brings you five podcast recommendations each week according to a theme, and curated by a different person. Our podcast is an audio version of the newsletter. Subscribe to the newsletter: eepurl.com/cIcBuH This week's theme is Stories of Indelible Women. The curator is Kate Tellers, a senior director at The Moth and a co-author of their new book, How To Tell a Story: The Essential Guide to Memorable Storytelling from The Moth. EarBuds is celebrating The Moth's 25th anniversary with this list!Why did Kate choose this theme? "One of my favorite things about listening to podcasts (and stories in general) is that they give us the opportunity to meet people and go to places with them we wouldn't have gotten to otherwise. I love peeking into other people's worlds. As a woman, stories about other women stick with me.”Thank you to this week's first EarBuds sponsor, Focusrite:Podcasting can be full of daunting concepts like gain staging and signal chains and waveform degrundulating (did you notice that we made that last one up?) Skip the jargon and be your best creative self with an audio interface from Focusrite. Learn more at https://focusrite.com/en. This week, we are also sponsored by LWC Studios: LWC Studios just launched a new show, How to Talk to High [Achievers] About Anything,and they need you! LWC Studios is interviewing Black and brown professionals about their triumphs — and where they sometimes still trip up. They want to speak with folks achieving new heights, either in their personal or professional lives, and who are looking for ways to keep leveling up.If this is you, or someone you know, please contact producer Virginia Lora at virginia@lwcstudios.com to talk about scheduling an interview. Learn about the show: https://www.talktohighachievers.com/Links mentioned in this episode:The Moth: https://themoth.org/ Secretly Y'all: https://www.secretlyall.org/ The Moth's new book, How To Tell a Story: The Essential Guide to Memorable Storytelling from The Moth: https://themoth.org/how-to-tell-a-story Say hi in to us on Goodpods: https://www.goodpods.com/ Mid-Week Mini List on Cannabis: https://www.earbudspodcastcollective.org/blog/best-podcasts-to-celebrate-420-cannabis Mid-Week Mini List on Climate & Environmental Activism:Earth Day Playlist on Podchaser: https://www.podchaser.com/articles/listicles/earth-day-podcast-playlist PRX: https://www.prx.org/ - Amy Westervelt's podcast picks on climate change: https://www.earbudspodcastcollective.org/blog/climate-change-podcast-recommendations Find this week's podcast recommendation list here: https://www.earbudspodcastcollective.org/stories-of-indelible-women-podcast-recommendations-the-moth Here are this week's podcast picks from Kate:- Uncivil- Sweet Bobby- Snap Judgement- The Just Enough Family- The MothThis week's spotlight is “What Could Go Right?”Description: What if instead of being on the brink of disaster, we're on the cusp of a better world? Every week on What Could Go Right?, Zachary Karabell and Emma Varvaloucas show why pessimism and despair are too easy a response to the world's challenges. Listen in as they discuss the central issues of our era — including sustainability, polarization, work, and the economy — and make the case for a brighter future.Listen: https://theprogressnetwork.org/podcast/ _____Apply to have your podcast spotlit: https://www.earbudspodcastcollective.org/podcast-spotlightsEarBuds Blog: https://www.earbudspodcastcollective.org/blogCurate a list here: https://www.earbudspodcastcollective.org/earbuds-podcast-curators-formFollow us on Twitter: https://twitter.com/EarbudsPodColFollow us on Facebook: https://www.facebook.com/earbudspodcastcollectiveFollow us on Instagram: https://www.instagram.com/earbudspodcastcollective/Website: https://www.earbudspodcastcollective.org/Tee Public: https://www.teepublic.com/user/earbuds-podcast-collective

Special guest co-host Bethany Hawkins joins us! OUR GREATNESS micro grants, How to Talk to High Achievers, podcast ratings for kids and families, the importance of always adding a content rating to your podcast, and swapping promos! Matriarch Digital Media (founded by Twyla Dang) - OUR GREATNESS is an initiative providing micro grants to independent Women of Color podcasters. To finance our fund, they are partnering with amazing women artists for limited edition product drops. How to Talk to [High Achievers] about Anything is a podcast from LWC Studios hosted by Stevon Lewis, a licensed psychotherapist who facilitates discussions about Imposter Syndrome, race, and mental health. ****Only 13 minutes! So doable! Common Sense Media - Launches podcast ratings for kids and family shows. Why It's Important to Add a Content Rating to Your Podcast ********Clean vs. explicit ratings - be very careful when determining your rating. You can get hit with fines and removed from your platform. Some platform guidelines are very vague. Make sure to add your rating to show notes too. Tool Tips - Promo Swap Time - Tink Media - add your show to this list if you want to swap promos. Thanks so much to our guest co-host Bethany Hawkins - you can reach Bethany at crackersinsoup.com. We are collaborating with Marco Arment from Overcast . He has committed to continuing to feature podcasts led by people of marginalized genders. And we are thrilled. All women and non-binary folks please fill out this SUPER EASY FORM! DO IT NOW. WAY TO CONNECT! Elsie (and occasionally Jess) will be texting you directly! - Sign up here! 302–240–3425, text yes or my.community.com/shepodcasts Send us your feedback, email feedback@shepodcasts.com! We can't wait to hear from you Links! Matriarch Digital Media How to Talk to [High Achievers] about Anything Common Sense Media Why It's Important to Add a Content Rating to Your Podcast ******** Promo Swap Time Bethany Hawkins Ossa Collective Overcast SUPER EASY FORM 302–240–3425 “yes” My Podcast Biz She Podcasts thanks our Sponsors! → My Podcast Biz Help Us Spread The Word! It would be stellar if you shared She Podcasts with your fellow women podcasters on twitter. Click here to tweet some love! If this episode got you all fired up SUBSCRIBE wherever you get your podcasts! ONE CLICK! Feedback + Promotion for Women Podcasters You can ask your questions by emailing feedback@shepodcasts.com. We love audio feedback! Let your voice be heard, record your voice via voice memo in your smartphone and send it over! You can also join the She Podcasts Facebook group!

Welcome to Feedback with EarBuds, the podcast recommendation podcast. Our newsletter brings you five podcast recommendations each week according to a theme, and curated by a different person. Our podcast is an audio version of the newsletter. Subscribe to the newsletter: eepurl.com/cIcBuH This week's theme is Libraries: Not Just Books! The curator is Virginia Marshall, podcast associate at the Brooklyn Public Library.Why did Virginia choose this theme? "The overlap between podcast listeners and library lovers is pretty high, and there are some really great book podcasts produced by public libraries. But libraries are more than just books: they're our last truly free and democratic institutions, and some pretty amazing things are happening at them.These podcast episodes feature amazing things that libraries do — collect the stories ofthe community, preserve podcasts from digital decay, speak truth to power, and even help people solve murders!"Thank you to this week's first EarBuds sponsor, Kradl:Connect with fellow podcast lovers at a Kradl Podcast Party! "Podcast party” is an event-series where curious people gather to learn from podcasts. Each Wednesday at 6pm CET, the attendees listen to an episode on their Discord server and discuss what they liked about it or found interesting. Join these weekly podcast musings at “Surviving the Internet” on Discord! Learn about Kradl: https://www.kradl.io/?utm_source=luma&utm_medium=event-page&utm_campaign=podcast-partyJoin the Discord (use this link instead of the one mentioned in the episode): https://discord.com/invite/a3qr4rwg8U This week, we are also sponsored by LWC Studios: LWC Studios just launched a new show, How to Talk to High [Achievers] About Anything,and they need you! LWC Studios is interviewing Black and brown professionals about their triumphs — and where they sometimes still trip up. They want to speak with folks achieving new heights, either in their personal or professional lives, and who are looking for ways to keep leveling up.If this is you, or someone you know, please contact producer Virginia Lora at virginia@lwcstudios.com to talk about scheduling an interview. Learn about the show: https://www.talktohighachievers.com/Links mentioned in this episode:- American Library Association statistic: https://libguides.ala.org/numberoflibraries#:~:text=There%20are%20an%20estimated%20116%2C867,in%20the%20United%20States%20today.- Goodpods: https://www.goodpods.com/- Brooklyn Public Library E Cards: https://www.bklynlibrary.org/use-the-library/ecard-faqs - Borrowed's “Building Brooklyn” series (first episode of the series): https://pod.link/1453877748/episode/51b806879dc7097c0d5adaa44fba6f39 - Wonder Media Network: https://www.wondermedianetwork.com/ - Lauren Passell's cross-promo database: https://tinkmedia.co/pod-swaps - Tink Media: https://tinkmedia.co/ - “The Ugly Math of Podcast Cross-Promotion” by Evo Terra: https://newsletter.podcastpontifications.com/the-ugly-math-of-podcast-cross-promotion/ - Evo Terra's Podcast Pontifications newsletter: https://newsletter.podcastpontifications.com/author/podcast/ - Evo Terra's Podcast Pontifications podcast: https://podcastpontifications.com/ - Podnews: https://podnews.net/ - What are you reading? Tweet us! https://twitter.com/EarbudsPodCol Find this week's podcast recommendation list here: https://www.earbudspodcastcollective.org/libraries-not-just-books-podcast-recommendations Here are this week's podcast picks from Virginia:- Borrowed- Queens Memory: The Borough We Became: Queens Residents On Life During COVID-19- The Kitchen Sisters- Anything But Silent- Preserve This PodcastThis week's spotlight is "The Accidental Activist" from Wonder Media Network.Description: In this podcast, we hear from cultural icons about the moment they decided to get involved with social movements ranging from gun control to racial equity. For journalist Isha Sesay, becoming an activist was never something she envisioned until being at the center of the #BringBackOurGirls Movement. Isha's conversations with celebrities and entertainers illuminate a core truth of the human condition: the desire to make a difference in the world.Listen: https://link.chtbl.com/Mm3AO4CP _______________________________________________ Apply to have your podcast spotlit: https://www.earbudspodcastcollective.org/podcast-spotlightsEarBuds Blog: https://www.earbudspodcastcollective.org/blogCurate a list here: https://www.earbudspodcastcollective.org/earbuds-podcast-curators-formFollow us on Twitter: https://twitter.com/EarbudsPodColFollow us on Facebook: https://www.facebook.com/earbudspodcastcollectiveFollow us on Instagram: https://www.instagram.com/earbudspodcastcollective/Learn more at our website: http://www.earbudspodcastcollective.orgTee Public: https://www.teepublic.com/user/earbuds-podcast-collective

Welcome to Feedback with EarBuds, the podcast recommendation podcast. Our newsletter brings you five podcast recommendations each week according to a theme, and curated by a different person. Our podcast is an audio version of the newsletter. Subscribe to the newsletter: eepurl.com/cIcBuH This week's theme is Britney: As Told Through Podcasts. The curator is Jeannie Yandel, co-host of Battle Tactics For Your Sexist WorkplaceWhy did Jeannie choose this theme? "The conversation about Britney Spears and her conservatorship is a conversation about power. You might think that one of the most famous people in the world, with hundreds of millions of record sales to her name, would hold an incredible amount of power. But Britney's case illustrates how stunningly easy it is to rob someone of their power and agency in plain sight — and if it can happen to someone as visible as Britney, it's very clearly happening to people with less visibility and fame."Thank you to this week's EarBuds sponsor, LWC Studios:LWC Studios just launched a new show, How to Talk to High [Achievers] About Anything,and they need you! LWC Studios is interviewing Black and brown professionals about their triumphs — and where they sometimes still trip up. They want to speak with folks achieving new heights, either in their personal or professional lives, and who are looking for ways to keep leveling up.If this is you, or someone you know, please contact producer Virginia Lora at virginia@lwcstudios.com to talk about scheduling an interview.Links mentioned in this episode:- How to Talk to High Achievers About Anything: https://www.talktohighachievers.com/ - NPR Tweet on Britney Spears' conservatorship: https://mobile.twitter.com/nprmusic/status/1459528745635696652- Goodpods: https://www.goodpods.com/- “Work Won't Love You Back” by Sarah Jaffe: https://workwontloveyouback.org/- EarBuds website: earbuds.audio- Apply to be spotlit: https://www.earbudspodcastcollective.org/podcast-spotlights- Shure MV7 Podcast Microphone: https://www.shure.com/en-US/products/microphones/mv7Find this week's podcast recommendation list here: https://www.earbudspodcastcollective.org/podcasts-about-britneyHere are this week's podcast picks from Jeannie:- Toxic: The Britney Spears Story- Battle Tactics For Your Sexist Workplace- The New Yorker Radio Hour- The Cut- Britney's GramThis week's spotlight is "The Trail Ahead.”Description: The Trail Ahead is a podcast and media series hosted by friends, athletes, and environmental justice advocates, Faith E. Briggs and Addie Thompson. Through in-depth interviews with guests working at the forefront of environment, race, history, and culture, they invite audiences into often uncomfortable and always needed conversations at this intersection.Listen: https://www.trailaheadpodcast.com/ _______________________________________________ Apply to have your podcast spotlit: https://www.earbudspodcastcollective.org/podcast-spotlightsEarBuds Blog: https://www.earbudspodcastcollective.org/blogCurate a list here: https://www.earbudspodcastcollective.org/earbuds-podcast-curators-formFollow us on Twitter: https://twitter.com/EarbudsPodColFollow us on Facebook: https://www.facebook.com/earbudspodcastcollectiveFollow us on Instagram: https://www.instagram.com/earbudspodcastcollective/Learn more at our website: http://www.earbudspodcastcollective.orgTee Public: https://www.teepublic.com/user/earbuds-podcast-collective

Dr. Serena Sterling is a clinical psychologist and life-coach.---You Can Heal Your Life by Louise Hay---Leave Zak your advice by calling 844-935-BEST---IG: @bestadviceshow---home: bestadvice.show---Check out How to Talk to [High Achievers] about Anything, a podcast from LWC Studios hosted by Stevon Lewis, a licensed psychotherapist and coach. In each episode, Stevon offers feedback and strategies on a range of topics including the pressures of being an entrepreneur, the rigors of leading creative people, the struggle to stay motivated, the cost of fitting in, and much more. See acast.com/privacy for privacy and opt-out information.

Welcome to Feedback with EarBuds, the podcast recommendation podcast. Our newsletter brings you five podcast recommendations each week according to a theme, and curated by a different person. Our podcast is an audio version of the newsletter.Subscribe to the newsletter: eepurl.com/cIcBuHThis week's theme is Behind the Icons. The curator is Andrea Asuaje, senior producer at Rococo Punch.Why did Andrea choose this theme? "I am pop-culture-obsessed, especially when it comes to movies and music, and I love when we get a chance to take a look behind the scenes and see how a film or an album was made. Each of these episodes is well-reported, sounds beautiful, and uncovers another side of someone who we may have heard of, but haven't considered as more than just a pretty face in a magazine, on an album cover, or on the silver screen."Thank you to this week's EarBuds sponsor, LWC Studios:LWC Studios is launching a new show...and they need you! LWC Studios is interviewing Black and brown professionals about their triumphs — and where they sometimes still trip up. They want to speak with folks achieving new heights, either in their personal or professional lives, and who are looking for ways to keep leveling up.If this is you, or someone you know, please contact producer Virginia Lora at virginia@lwcstudios.com to talk about scheduling an interview.Links mentioned in this episode:- Try SquadCast for free - www.SquadCast.fm- Community submission form: https://962udey3mps.typeform.com/to/zZadg6y2- Podcast Movement: https://podcastmovement.com/- Rococo Punch: https://www.rococopunch.com/- Podspike: https://podspike.com/- Andrea Asuaje: https://twitter.com/aasuaje- Vocal Fridays: https://www.instagram.com/p/CQjNDTKLJAO/- Amp from Amazon: https://www.aboutamazon.com/news/entertainment/run-the-airwaves-with-amp-the-live-radio-app-from-amazon- Twitter Space on women and gender-non-conforming folks in podcasting: https://twitter.com/arithisandthat/status/1502344953481277447Find this week's podcast recommendation list here: https://www.earbudspodcastcollective.org/behind-the-icons-celebrity-podcast-recommendationsHere are this week's podcast picks from Andrea:- Finding Raffi- You're Wrong About- The Turning: The Sisters Who Left- Decoder Ring- Anything for SelenaThis week's spotlight is "2 Bulls in a China Shop."Description: Have you ever ruined a lunch by talking non-stop about the stock market? 2 Bulls in a China Shop is an entertainment podcast about the stock market, business, and economics, with hosts Kyle and Dan sharing their trading experience and lessons learned with honesty and humor. Each episode they look at market-moving news, hot stocks to watch, and even a little crypto for good measure!Listen: https://financialineptitude.com/2-bulls-in-a-china-shop-podcast/__________Apply to have your podcast spotlit: https://www.earbudspodcastcollective.org/podcast-spotlightsEarBuds Blog: https://www.earbudspodcastcollective.org/blogCurate a list here: https://www.earbudspodcastcollective.org/earbuds-podcast-curators-formFollow us on Twitter: https://twitter.com/EarbudsPodColFollow us on Facebook: https://www.facebook.com/earbudspodcastcollectiveFollow us on Instagram: https://www.instagram.com/earbudspodcastcollective/Learn more at our website: http://www.earbudspodcastcollective.orgTee Public: https://www.teepublic.com/user/earbuds-podcast-collective

Today I'm joined by Juleyka Lantigua and Manuela Bedoya. Juleyka is the founder and Manuela is the marketing lead at LWC Studios, which is an award-winning and Peabody-nominated digital media studio that produces original narrative-driven works with a social-justice vein. In this episode, we talk about the social audio landscape and do a deep dive on Twitter Spaces.

We continue our Best of 2021 episodes with an  episode from the 70 Million podcast, a documentary podcast about criminal justice reform from LWC Studios.This special roundtable of experts looks at how policing and incarceration practices are impacting COVID-19 rates in BIPOC communities around the country. Because being jailed means an increased risk of getting COVID-19, those released might unknowingly bring the virus home, putting their loved ones and communities at risk. Our editor, Jen Chien, moderates the conversation with Nicole Lewis, senior editor of the jurisprudence section at Slate Magazine, Eric Reinhart, medical anthropologist, psychoanalyst and resident physician at Northwestern University, and Alicia Virani, former public defender and current professor at UCLA School of Law. Produced by Lisa Bartfai.Find a resource guide and annotated transcript at our website here.Additional Information70 Million PodcastMore shows from The Democracy Group

Listeners, we're back this week with Juleyka Lantigua-Williams.Juleyka Lantigua is the Founder and CEO of LWC Studios, an award-winning digital media studio whose original work reaches rising audiences with programming that has a social-justice vein. She created and executive produces 70 Million, the first open-source solutions journalism podcast chronicling how locals are tackling jail reform around the country. In 2020, LWC Studios received a Peabody Award nomination, earned silver in the audio documentary category at the New York International Radio Festival, and won “The Director's Prize,” their first Third Coast award, also known as “The  Oscars of Audio.” In 2021, “Driving the Green Book,” which she edited and the company produced for Macmillan Podcasts, earned the inaugural Ambie for Best History Podcast. A Fulbright Scholar, Tory Burch Fellow, and Stanford SLEI alumna, Julleyka holds a BA from Skidmore College, a Master's in Journalism from Boston University, and an MFA in Creative Writing from Goddard College. During our conversation, we talked about:LeadershipStarting your own companyThe harm hierarchies createLatina Equal PaydayWhat is next for LWC Studios This  episode is brought to you by Aligned  Collective MastermindLet's embark on a journey of dismantling outdated business practices and oppressive marketing tactics. Let's decolonize and create liberated businesses together. Learn more and submit your application at alignedcollective.club Follow Juleyka on all things social:InstagramTwitterFacebookLWC Studios FacebookLWC Studios TwitterLWC Studios InstagramWebsite Follow Cafe con Pam on all things socialInstagramFacebookhttp://cafeconpam.com/Join the FREE Cafe con Pam ChallengeIf you are a business owner, join us for Aligned Collective MastermindLearn about PowerSistersSubscribe, rate, review, and share this episode with someone you love!And don't ever forget to Stay Shining!

When is your podcast not just a podcast? When it evolves to survive in today's 500-lane multimedia world.  Juleyka Lantigua, founder and CEO of LWC Studios, joins us to explain how collaborating with your audience to find new extensions of your show isn't just smart—it's crucial to your sustained success. https://premium.supercast.com/ (Become a Supercasters Premium subscriber) to unlock even more great podcaster resources: Extended interviews for every Supercasters episode Audio recordings of all Supercast blog posts, packed with insights and strategies for building sustainable revenue from your podcast A private peer networking community for podcasters just like you https://premium.supercast.com/ (Subscribe here for FREE).

On this episode, Alexandra interviews Juleyka Lantigua, who is the founder and CEO of Lantigua Williams & Co. (now LWC Studios) since the episode aired), a film and audio production company. Juleyka shares about her past experience working in law, her many years throughout journalism and writing about topics central to people of color, her time at Code Switch, and how she came to build her own company. They also discuss how becoming a business owner, specifically in podcasting, has impacted the way that she communicates with her children and how friendship building is a key component to all the amazing things she has done in audio. Juleyka reflects on How to Talk to [Mamí and Papí] About Anything and the immigrant experience, while also sharing about Podcasting, Seriously and its fund to support indie podcasters. Follow Juleyka Lantigua-Williams:Lantigua Williams & Co. website: https://www.lantiguawilliams.com/ Juleyka's Twitter:  https://twitter.com/JuleykaLantigua Juleyka's Instagram: https://www.instagram.com/juleykalantigua/?hl=en LanWilCo Twitter: https://twitter.com/LanWilCo LanWilCo Instagram: https://www.instagram.com/lanwilco/?hl=en Podcasting, Seriously Fund: https://www.podcastingseriously.com/fundFollow POD.DRALAND for more:Website: https://www.poddraland.com/Instagram: https://www.instagram.com/pod.draland/?hl=enTwitter: https://twitter.com/poddralandFacebook: https://www.facebook.com/pod.draland/TikTok: https://www.tiktok.com/@poddraland?lang=enSubscribe to the newsletter for updates on this show and more: https://www.poddraland.com/subscribe-1Share about the episode on your social media and hashtag the following to connect with other listeners:#ThePodBroads#PoddralandLeave a review on Podchaser:https://www.podchaser.com/podcasts/the-pod-broads-a-podcast-about-1588942Ad info:The Wave Free guide: https://wavepodcasting.com/pod-broads/Use code: POD.DRALAND10  for 10% off of the full guideOriginal music by Kerry Blu:Website kblumusic.orgInstagram https://www.instagram.com/kblumusic/?hl=enCover Art by Elsa Bermudezhttps://elsabermudez.carbonmade.com/Instagram: https://www.instagram.com/oddaht/choice.crd.codonations4abortion.com