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Last month, the world lost a great man, John Ruhlin. John unexpectedly passed away and for the first time ever, I want to share a replay of an interview I did with John a while back. His message of giftology is so important to us personally and in our businesses and I know John would want us to keep sharing his message with others to make a greater impact on the world. Please feel free to share today's episode with others to help continue John's legacy. In this episode, John tells his fascinating story and talks about how he created Gift.ology. He explained how he developed an understanding of giving personal gifts and shared his best marketing and sales referral tools. He also discusses why you should focus on your inner circle and why he wrote the book Gift.ology. We hope you enjoy listening to today's enlightening conversation with John Ruhlin! Connect with Eric On LinkedIn On Facebook On Instagram On Website Books mentioned: Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention by John Ruhlin Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Save Your Asks: Evolve Your Networking Currencies. Grow Your Influence. Triple Your Business by Chris Tuff
Gifts are often used to build relationships in business, whether with clients, customers, or employees. But what if we have been doing gifting all wrong? In today's episode of Magic in the Room, Chris and guest John Ruhlin discuss a new way to think about gifting. The bottom line is that gifts can be used to build long-lasting relationships, but not if you just put the company logo on a mug and send it to everyone. Instead, you should intentionally make every gift focused on the receiver and create a lasting memory they will associate with you. John is the founder of GIFT·OLOGY and the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention. Find John on LinkedIn at https://www.linkedin.com/in/johnruhlin/ or at giftologygroup.com.
The Nice Podcast is brought to you by Futureforth.com. We teach leaders to improve employee retention, communication, and culture with the Nice Method™. Book Dave to speak at your next company event or conference at davedelaneyspeaks.com. Diana Kander is a serial entrepreneur who entered the US as a refugee from Ukraine at the age of eight. Today, she is an innovation consultant, keynote speaker, and New York Times bestselling author. What we talked about... “The Eye of Delaney.” - Best surprise ever! Juggling, handstands, doing the splits! Each year she takes on a physical feat. How to unlearn your blindspots. She tried standup comedy for the first time in front of 260 women. My attempts at standup comedy. The Curiosity Muscle book. Go Big or Go Home: 5 Ways to Create a Customer Experience That Will Close the Deal. How standup comedy can improve your presentation skills. Being memorable hinges on understanding how forgetting works. Audiences forget 50% of a presentation one hour after; one week later, they have forgotten 90%. We don't get to choose the 10% they remember. Five tools that spell out MAGIC. M - make it surprising. A - analyze them on a deeper level. G - give the pitch in the right order. I - include 3D objects. C - co-create together. Ronni Bennett interview about slowing time. The Golden Window - first 30 seconds with the audience. After they laugh, they listen. Your gravy is not an appetizer. The Master Communicator Secret Weapon. The Nice mug photo! What's the Deal With Water Bottles? By Jason Zinoman. Stalk and awe! How to get a meeting with anyone using LinkedIn. Read Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention by John Ruhlin. TEDX talk, Discover the Three Keys of Gratitude to Unlock Your Happiest Life! by Jane Ransom. Connect with Diana Kander. Get a free copy of her book by emailing Diana@diaanakander.com. We ❤️ Our Listeners. Please follow the show and leave a review wherever you subscribe to podcasts. Reviews and sharing the show are the nicest ways to support the podcast and are deeply appreciated. Thank you.
Your creativity and entrepreneurial spirit got you here. Smarter systems will take you there. There is less friction in your operations and a greater focus on joyful work. There is a spacious calendar where you are free to dedicate time to your most compelling, strategic projects — the ones that best express your unique talents, powered by a Delightfully Tiny Team. It's time to stop working full time and start working free time: by applying agile operating principles toward building smarter systems, starting with a centralized business operations dashboard if you don't already have one. Today I'm sharing the key elements that a strong dashboard has; you'll know because it makes running your business much easier—to the point where you may even find that you don't need as many team members to power your operations. You and your team will know exactly how to find what you need and run the business smoothly, reducing pressure, removing yourself as Chief Everything Officer, and preventing “death by a thousand question cuts.”
Receiving gifts is something that many clients expect around the holidays—we're simply conditioned to it. But it makes it hard for a business to stand out, which is a big part of why organizations send gifts in the first place. In today's episode, we're speaking with John Ruhlin, author of Giftology, about how you can use meaningful gifts to build strong relationships and leave lasting impressions that the deep pockets of Goliath-size companies can't touch. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention 0:00 Introduction 2:09 John's backstory 4:01 The lesson that changed John's life 7:15 Systematizing the unexpected 12:03 The follow-up strategy 16:02 Gifts are strategic investments 18:15 Recommended frequency for giving gifts 18:44 The power of the meaningful gift 21:09 Why food is the worst client gift 24:45 Your gift-giving budget and why it's worth it 28:10 The rationale and ROI of employee gifts 32:05 Who gets what? Playing favorites 34:34 How long do you keep sending gifts? 37:23 John's advice to younger John 40:43 Action Item
This week we've got Elliot Smith. Elliot is a real estate investor that has experience with buy and holding, house flips, wholesales, multi-family & more. He's the co-host of a real estate podcast called The Real Dealz Podcast that has over 400 episodes as of today. Elliot tells us how he finds real estate deals and structures it differently which led to States Avenue Ventures (SAV). He shares that to get deals done, it's all about mindset - they ask themselves “what would I want to make as a lender?” He shares a type of real estate meeting where you can find some properties and even lenders. He shares his story of how he quit his job and made $100,000 by spinning properties in the next 2 months.Connect with Brian on Twitter, LinkedIn, Instagram or FacebookBook Links:The Power of Now: A Guide to Spiritual Enlightenment by Eckhart TolleGiftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention by John Ruhlin
Today, we are happy to be speaking with the legendary John Ruhlin! John is the founder of Giftology, and he is full of energy and great ideas! In this episode, John tells his fascinating story and talks about how he created Giftology. He explains how he developed the understanding of giving personal gifts and shares his best marketing and sales referral tool. He also discusses why you should focus on your inner circle and why he wrote the book Giftology. We hope you enjoy listening to today's enlightening conversation with John Ruhlin! JOHN RUHLIN BIO: John Ruhlin is the world's leading authority in maximizing customer loyalty through radical generosity. He is the founder and author of Gift·ology and has been featured in Fox News, Forbes, Fast Company, Inc, and the New York Times. While becoming the #1 performer out of 1.5 million sales reps for one of the world's most recognizable brands, John developed a system of using generosity to gain access to elite clients and generate thousands of referrals. He and his firm now help automate this process for individuals and organizations like UBS, Raymond James, DR Horton, Keller Williams, the Chicago Cubs, and Caesar's Palace. John and the Gift·ology team can help any individual turn their clients into their own personal sales force to drive exponential growth. John's story John grew up in a modest family on a farm in a small town in Ohio. He learned, early on, that if he wanted something, he had to work for it. John did very well at school and wanted to become a doctor or a chiropractor. But his life and plans changed after he started dating a girl whose father, Paul, was a generous rain-making attorney. Mentorship Paul showed up in unusual ways for his relationships. That inspired John to want to be just like him at sixty. John was interning with Cutco, selling knives to pay for med school. He was not good at selling, and after he pitched to Paul, Paul offered to help him hit his goals. Relationships Paul taught John that everything boiled down to relationships. Paul explained that if you take care of the family in business, everything else takes care of itself. That struck a chord with John. He started to mimic Paul in his relationships and sent some expensive knives to some CEOs he wanted to meet with as gifts. After pitching the CEO of a large insurance company, John walked out with an order for 1,000 knife sets! Number 1 distributer Cutco has worked with about 2,000,000 sales reps over 70 years. John became their number one distributor in the entire global history of the company by using the idea of giftology! Giftology Giftology is about building relationships. If you want referrals, deal flow, or employee retention, you need to inspire people to want to advocate on your behalf. The best marketing sales referral tool John learned early on that if you go all-in and show something in your relationships, it will come back to you a hundred-fold. He found it one of the best marketing sales referral tools on the planet! All over the world John now owns a consulting agency that teaches people how to do giftology. He also writes books and speaks about it all over the world. The core of his business The core of John's business is teaching people how to love relationships thoughtfully and at scale, while moving people emotionally. What John discovered about gifts John discovered that it does not help to send people a gift with your logo on it. It is better to send them something personal with their name on it. A recipe for building relationships John noticed that there was a recipe for building relationships with giftology. For it to work, you have to follow the recipe to the letter because every tiny detail and every intention counts. We were designed to want to reciprocate and do nice things for people who do things for us with no strings attached. Kindness, generosity, and love Everyone wants to be appreciated, acknowledged, and loved. The companies crushing it all lead with kindness, generosity, and love. They care for their employees and clients and invest in them. The inner-circle John believes that the inner circle matters just as much as the person writing the checks because those people influence the decisions. A six-figure deal John closed a six-figure deal with a basketball team because he treated the inner circle the same as he treated the CEO. Event planners John treats event planners like gold because they have gone out of their way at times to become sales reps for his brand. Show up repetitively and consistently When you move from being passively loyal to being actively loyal and show up repetitively and consistently for a relationship because you want to, not because you have to, the relationship will flourish. John's book, Giftology John wrote the book to spread the idea of giftology to others. He also wanted to drive credibility, have a global impact, and be the first one in the leadership space to talk about using gratitude and generosity to grow relationships and revenue. He has sold 110,000 copies in the last six years, and it changed everything for him! Covid Covid has shifted the priorities of many, but humans still need to connect. So although Covid made John realize that he can have an impact from afar, he still enjoys appearing on a big stage once or twice a month, shaking hands with people, and signing books. Connect with Eric On LinkedIn On Facebook On Instagram On Website Connect with John Ruhlin On LinkedIn Books mentioned: Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention, by John Ruhlin Jab, Jab, Jab, Right Hook, by Gary Vaynerchuk Save Your Asks: Evolve Your Networking Currencies. Grow Your Influence. Triple Your Business, by Chris Tuff
“I started understanding what it was about gifts. It was about relationships. It was about referrals. It was about people trusting you.” How can radical generosity help us build not only our relationships, but our businesses as well? Today's guest is here to show us how. John Ruhlin, co-founder and CEO of Giftology Group takes us through his journey and shares how his desire to make his clients feel appreciated and cared for helped build his business and grow his network to where it is today. Learn how to create strong and lasting relationships in your professional and personal life with this episode of #TheKaraGoldinShow Social Media: Enjoying this episode of #TheKaraGoldinShow? Let Kara know by clicking on the links below and sending her a quick shout-out on social or reach out to Kara Goldin directly at Kara@drinkhint.com Follow Kara Goldin on Linkedin: https://www.linkedin.com/in/karagoldin/ Follow Kara Goldin on Instagram: https://www.instagram.com/karagoldin/ Follow Kara Goldin on Twitter: https://twitter.com/karagoldin Follow Kara Goldin on Facebook: https://www.facebook.com/KaraGoldin/ Check out our website to view show notes: https://karagoldin.com/podcast/199 List of links to resources mentioned in episode, suggested reading & social media handles: John's Website: https://johnruhlin.com/ Giftology Group Website: https://giftologygroup.com/ruhlingroup/ John's Linkedin: https://www.linkedin.com/in/johnruhlin/ John's Instagram: https://www.instagram.com/johnruhlin/ John's Twitter: https://twitter.com/ruhlin John's YouTube: https://www.youtube.com/user/ruhlingroup John's Facebook: https://www.facebook.com/johnruhlinjr/ Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention: https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention-ebook/dp/B01FT16BPM/
One Next Step: Management Tips & Tools for Small Business Owners
Corporate gifting is nothing new. For years, businesses have been branding coffee mugs, hats, and koozies and giving them away to potential clients. But John Ruhlin goes next level when it comes to gifting. In this episode, Tricia and LZ chat with Ruhlin, a gifted speaker, author of Giftology, and founder of The Ruhlin Group, a gift strategy, and logistics company. He'll talk about how he uses high-end gifts customized to his clients to cut through the noise, increase referrals, and strengthen retention. He tells you how to give, what to give, when is the best time to give, and how to make a giving strategy that has the most impact on your clients. Welcome to episode 59 of One Next Step.
Join creatives Joe and Todd as they talk about the ways gifts can create a meaningful “connection point” with clients, employees, or donors. Learn why off-season gift-giving can be more impactful than traditional holiday giving. Joe and Todd discuss the power of the thoughtful, unexpected gift, and why it is often the best gift to give and receive. The duo also shares insights from John Ruhlin's book Giftology: The Art and Science of Using Gifts to Cut through the Noise, Increase Referrals, and Strengthen Client Retention. The Joe and Todd Show - Podcast Are you a creative, or in a creative business and want to make more money? Do you crave professional tips and knowledge about how to grow your creative business? The Joe and Todd Show podcast is the place where creative collides with business. Hosts Joe Mathis and Todd Wade have a passion to share their experience so creatives of all types can dream big and achieve their goals. As RumbleDrum's Chief Creative Officer and Chief Executive Officer, respectively, Joe and Todd have 30 plus years of experience in guest experiences, environments, and identity. Learn more about RumbleDrum at https://www.RumbleDrum.com
In this episode of the Duct Tape Marketing Podcast, I interview John Ruhlin. John is the founder of The Ruhlin Group, a gift logistics company. He's also the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention.
Sarah and T - The professional Vacation Rental Manager's Podcast
This week, Sarah and T interview one of their most famous and accomplished guests. John Ruhlin, the best-selling author of "Gift*ology The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention."Sarah has referenced this book many times on our podcast, and in person at various conferences around the country and today she gets to interview him! This episode will change your perspective on gift giving and branding SWAG that you may give to your guests. You will definitely hear some things that will hit home on failures that you don't even know you have made.
On the Schmooze Podcast: Leadership | Strategic Networking | Relationship Building
Today’s guest is an educator, author, and entrepreneur who is on a mission to reimagine business and transform education. As the founder and CEO of Mirasee, a business education company, he has developed innovative training programs that have raised the bar for online education. Some of his most popular training programs include the Course Builder’s Laboratory, the Business Ignition Bootcamp, and the ACES Club. Over 5,000 value-driven entrepreneurs have enrolled in these programs. His own entrepreneurial journey has had many twists and turns. He built Mirasee after his previous startup imploded in 2008, leaving him quarter million dollars in debt. But he’s fond of saying that “failure is only failure if it happens in the last chapter; otherwise, it’s a plot twist.” Today, Mirasee is a seven-figure business with 20 employees distributed all over the world. It’s no wonder that many top leaders in his industry reach out when they need help with their business or strategy. He is the author of 10 books including “Teach and Grow Rich” and “Leveraged Learning.” His latest book, “Teach Your Gift” was just released. Please join me in welcoming Danny Iny. Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration! In this episode we discuss: his thoughts on leadership “A leader’s job is to direct the focus for other people in terms of what they should be thinking about and what they should be focusing on feeling. It’s not a role, but an action or responsibility.” his humble beginnings as a middle school entrepreneur/rebel and how his boredom as a student has led him down a path to run a seven-figure business. how a company imploding is like a really bad breakup. the transformation from a blog to Mirasee which is NOT a family business even though his entire family bought into his dream and works there. his innovative approach to hiring. how building and nurturing relationships can lead to success. using systems that play to your uniqueness. Links Danny Iny on LinkedIn and Twitter. www.mirasee.com www.teachyourgiftbook.com Books mentioned in this episode: “Teach Your Gift: How Coaches, Consultants, Authors, Speakers, and Experts Create Online Course Business Success in 2020 and Beyond” by Danny Iny “Leveraged Learning: How the Disruption of Education Helps Lifelong Learners, and Experts with Something to Teach” by Danny Iny “The World Works Better” by Danny Iny “Teach and Grow Rich: Share Your Knowledge to Create Global Impact, Freedom, and Wealth” by Danny Iny “Website Copywriting: The 7 Essential Pages for Online Business Success (Business Reimagined Series Book 1)” by Danny Iny “The Audience Revolution: The Smarter Way to Build a Business, Make a Difference, and Change the World” by Danny Iny “Engagement from Scratch! How Super-Community Builders Create a Loyal Audience and How You Can Do the Same!” by Danny Iny, et. al. - “Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention” by John Ruhlin Other Resources: Listen to my interview with Dorie Clark. Listen to my interview with John Corcoran. Learn more about Jayson Gaignard. About Robbie: Robbie Samuels is a keynote speaker, TEDx speaker, and relationship-based business strategist who has been recognized as a “networking expert” by Inc., Forbes, Harvard Business Review Ascend and Lifehacker. He works with event organizers and associations to create a better experience for “Year 2” participants, leading to increased member value and member retention. In light of COVID-19, he is assisting organizations with bringing this more engaging experience to virtual events as a Virtual Event Design Consultant and Emcee. Events are about content AND connections.
Today on the show Jodi interviews Melanie Deziel, author of The Content Fuel Framework (2020). Here are some highlights from their conversation: Jodi and Melanie discussed the origin of her book. Melanie wanted to be able to share what she teaches on stage in a one-to-one format that’s accessible to anyone (i.e., not just those whose boss hires her to deliver a training or sends them to a conference). Melanie described the writing and publishing process as a fun one with a big learning curve. The scale of a book is so different from what she (and most author-entrepreneurs) is used to writing, that when she was able to break it down into what felt familiar, it made a big difference. Thinking of chapters as articles made the word count seem less daunting. That long time line, coupled with no one seeing the manuscript for so long, was challenging for Melanie. Melanie noted that she had actually started another book before The Content Fuel Framework, but that during the writing process she realized that The Content Fuel Framework is the book her audience needs now/first. Because Melanie’s book release coincided with the coronavirus pandemic, most of her scheduled speaking and training engagements were canceled/moved to virtual events. Her plan is to package the book with workshops, allowing for bulk buying. Melanie encouraged aspiring author-entrepreneurs to consider their approach when starting the process. If you don’t break “I want to write a book” into steps, it can get overwhelming quickly. She also noted the importance of having people you trust to talk to about the process. Melanie shared that she recently read Invisible Women: Data Bias in a World Designed for Men by Caroline Criado Perez and Giftology:The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention (https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention-ebook/dp/B01FT16BPM/ref=sr_1_1?dchild=1&keywords=giftology&qid=1586439911&s=digital-text&sr=1-1) by John Ruhlin and is currently reading fiction, which is unusual for her: Where the Crawdads Sing by Delia Owens. Listen here or on your favorite podcast player, and let me know what you think! Find Melanie here: Storyfuel.co (https://www.storyfuel.co/) http://contentfuelframework.com/Instagram.com/meldeziel (http://instagram.com/meldeziel) https://twitter.com/mdeziel https://www.amazon.com/Content-Fuel-Framework-Unlimited-Marketers-ebook/dp/B0852ZX7KM/ref=sr_1_1?crid=1NBPYR597XGIE&dchild=1&keywords=content+fuel+framework&qid=1586357917&sprefix=content+fuel+%2Caps%2C152&sr=8-1
In this episode of the Positive University Podcast, bestselling author Jon Gordon talks with John Ruhlin, founder of the Rhulin Group and author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention. This interview may be one of the most important that you’ll listen to if you want to transform your business and increase your ROR (Return On Relationships). Not only does John Rhulin share some incredibly practical strategies, the overall mindset his ideas represent could change your business and your life. Before we dive in, could you use a daily boost of positivity to help take on the day and overcome the challenges you face? Grab a copy of STAY POSITIVE, the new Wall Street Journal bestselling book by Jon Gordon and Daniel Decker. It’s packed with over 300 inspiring quotes and messages to fuel your life with with positivity. Go to staypositivebook.com to learn more. Last but not least, if you enjoy this podcast make sure you hit that subscribe button and leave us a review. You can also share your favorite takeaways on social. Be sure to tag @jongordon11 on Twitter and Instagram or @jongordonpage on Facebook so Jon can respond and share.
On the Schmooze Podcast: Leadership | Strategic Networking | Relationship Building
Today’s guest is a business thought leader who is known as “the woman with the titanium digital Rolodex.” In her more than 30 years of experience as an entrepreneur and corporate leader, she has served as the CEO of both public and private companies and in management positions at Fortune 500 companies. She has been profiled in Inc., Forbes, Venture Beat, Huffington Post, and Bloomberg Businessweek as a sterling example of the new breed of “super connectors” who use their experience and networks to accelerate growth and enhance profitability. She is the author of “Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup” and “How to Be a Power Connector: the 5-50-150 Rule,” which was #1 of The Top Ten Business Books of 2014 by Inc.com. Please join me in welcoming Judy Robinett. Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration! In this episode we discuss: her thoughts on leadership: “Leaders are the visionary people who are empathetic. They build a team by caring about their people and getting that group to execute a vision together.” how leadership experiences in graduate school taught her how to be an empathetic leader. her journey from being a shy and bullied kid to being a powerful connector and strong leader. how she learned the importance of talking to strangers and where purposeful conversations have taken her. her 5+50+100 rule for networking and making connections. the three golden questions she follows to help crowdsurf through other people’s networks to find help when needed. Links Judy Robinett on LinkedIn and Twitter. www.judyrobinett.com Books mentioned in this episode: “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” by Robbie Samuels “Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup” by Judy Robinett “How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network Into Profits” by Judy Robinett “Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention” by John Ruhlin Other Resources Learn more about Stephen Covey. Learn more about Mark Cuban. Listen to my interview with Dr. Ivan Misner. Learn more about Bob Burg (his interview will be released this fall!). Learn more about McKinsey. Learn more about the Association for Corporate Growth. Learn more about Renaissance Weekend. Listen to my interview with Dorie Clark. Interested in booking Robbie to speak? Learn about his signature Art of the Schmooze session on strategic, effective and inclusive networking, and the other sessions he offers. Thinking of hosting a podcast? Writing a book? Want to launch an Amazon bestseller? Ready to make the most of your next conference experience? Robbie offers several free Masterclasses on these topics. Each one of these Masterclass replays is over an hour-long and contain valuable takeaways to help you grow your business or in your career. Find all the free Masterclasses at www.robbiesamuels.com/masterclass. Are you ready to create a Relationship-Based Business Plan that will help you achieve greater impact (and income)? The next cohort for The M.O.R.E. Program for Entrepreneurial Women begins in Spring 2019. You want to have a greater impact and increased income. The problem is that there are so many options for how to build your business that you can feel stuck, overwhelmed, and like you're running out of time. The reason options are overwhelming is that you're looking at them as a series of disconnected steps when -- to make the most of your time -- you need a strategy that connects only the most important and highest impact ones. Why? Because you know it's true that if you try to do everyth...
Resources from this episode: 5 Love Languages defined: https://www.5lovelanguages.com/2018/06/the-five-love-languages-defined/ Giftolology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention by John Ruhlin: https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention-ebook/dp/B01FT16BPM/ref=sr_1_1 Crystal: https://app.crystalknows.com/ How to Pitch and Win Dream Clients: https://paidsearchmagic.com/dream
In This Episode We Discuss: How to use personalized business gifts to land meetings and love on your clients and customers What is Giftology and how does it work What are some gifting mistakes to avoid About John Ruhlin: John Ruhlin is the Founder of the Ruhlin Group and Author of the Best Selling Book Giftology, The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention.
Botched referral. What do you do when a referral backfires on you? As a maid, you give a recommendation to another house cleaner if you can't do the cleaning yourself. And a botched referral is not your fault. You may have a bitter, angry customer or just a miserable client that doesn't get along with the new maid service. Angela Brown, The House Cleaning Guru defines a botched referral as a customer who loves misery and is yelling and screaming. "Don't take it personal, don't explain, just walk away." Today's Ask a House Cleaner sponsors are Savvy Cleaner Training. (Pro cleaning tips and turnover cleaning tips.) HouseCleaning360 (a referral database where your hateful customer can find a new maid.) My Cleaning Connection (pro cleaning tips and cleaning videos.) And Savvy Perks (a way to reward your loyal customers.) *** COMPLETE SHOW NOTES FOR THIS EPISODE *** https://askahousecleaner.com *** MORE VIDEOS ON THIS TOPIC *** BNI Educational Moment - How to Handle a Bad Referral - https://youtu.be/AYbwkEEZUTc Bad Job Referral - https://youtu.be/Xx5PkyMnyiI Jay Abraham and Leveraging Referrals in a professional practice - https://youtu.be/JiYJfQmD6wQ The Dark Side of Referrals in the House Cleaning Business - https://youtu.be/RjIeoTctmJ0 Generating Worthy Referrals - https://youtu.be/nFaPa_Yzx9Q The Secret of Getting All the Referrals You Could Ever Hope For | Jeffrey Gitomer | Sales Tools - https://youtu.be/H51j54Z8yl8 *** RESOURCES FROM THIS EPISODE *** Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention - https://amzn.to/2wQXFP9 Endless Referrals - https://amzn.to/2oSKoS1 The Referral Engine: Teaching Your Business to Market Itself - https://amzn.to/2wPXZ0F The Referral of a Lifetime: Never Make a Cold Call Again! - https://amzn.to/2NpfIWi 7L: The Seven Levels of Communication: Go from Relationships to Referrals - https://amzn.to/2M3yhut We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. *** OTHER WAYS TO ENJOY THIS SHOW *** ITUNES - http://apple.co/2xhxnoj STITCHER - http://bit.ly/2fcm5JM SOUNDCLOUD - http://bit.ly/2xpRgLH GOOGLE PLAY - http://bit.ly/2fdkQd7 YOUTUBE - https://goo.gl/UCs92v *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** HOUSE CLEANING TIPS VAULT *** (DELIVERED VIA EMAIL) - https://savvycleaner.com/tips *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning/ *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://www.facebook.com/groups/HouseCleaning360/ *** FOLLOW ANGELA BROWN ON SOCIAL MEDIA *** https://Facebook.com/SavvyCleaner https://Twitter.com/SavvyCleaner https://Instagram.com/SavvyCleaner https://Pinterest.com/SavvyCleaner https://Linkedin.com/in/SavvyCleaner *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and Advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. Cleaning company expansion help. Time-saving Hacks for DIY cleaners and more. Hosted by Angela Brown, 25-year house cleaning expert and founder of Savvy Cleaner Training for House Cleaners and Maids. *** DISCLAIMER *** During the shows we recommend services, sites, and products to help you improve your cleaning and grow your cleaning business. We have partnerships or sponsorships with these companies to provide you with discounts, and savings. By clicking on and buying from these links we may receive a commission which helps pay for the production costs of the show. *** SPONSORSHIPS & BRANDS *** We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry reach out to our promotional department info[at]AskaHouseCleaner.com *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com HOUSECLEANING360.COM – Connecting House Cleaners with Homeowners – https://housecleaning360.com SAVVY PERKS – Employee Benefits for Small Business Owners – https://savvyperks.com VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental https://TurnoverCleaningTips.com
“The gift is supposed to represent the value you place on the relationship.” - John Ruhlin (click to tweet) Why is gift giving such a challenge? We know the people around us; we know their likes, their interests … but when we want to celebrate them, all great gift ideas go out the window. Amazon becomes our search engine. Wine and chocolates are a go-to. On today’s episode of Steal the Show, we are joined by John Ruhlin to unpack the performance of gift-giving. Yes, gift-giving is a performance--one that has true craft and technique. John is the founder of the Ruhlin Group, a company that develops relationship-building strategies and VIP-gifting programs to increase referrals and strengthen retention with their most important employees, clients, and prospects. John’s clients include the Chicago Cubs, San Antonio Spurs, DR Horton, Morgan Stanley, St. Louis Blues, and hundreds of other industry leaders and high-end service firms. His second bestselling book Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention can be found here Listen to today’s episode to hear John’s insights about gift-giving, and how we can best approach the often difficult task of finding that great gift for the people in our lives. “In business, we call it marketing. And we don’t realize we’re spending money to damage relationships because we’re making it all about us.” - John Ruhlin (click to tweet) Steal The Points Marketing is typically not gift-giving because we make it about us. Don’t give gifts with a transactional mindset. Try to give gifts that people can use every day rather than those that are consumed and disappear. Treat gift-giving as an opportunity to inspire the recipient, rather than just hand off a possession. Understand what the recipient wants, and then align the gift with that.
Elisa Camahort Page was a marketing person in Silicon Valley before co-founding a company called BlogHer in 2005. Since then, this scrappy startup has turned into a global women’s media company. One of her strengths is knowing the secret weapon in building a business or growing a community: empathy. This strategy can help you get what you want without acting like what the other person wants is “wrong”. This is just one of the many gems of wisdom that today’s incredible guest will share in our conversation. Connect With Elisa: Elisa Camahort Page Elisa Camahort Page on LinkedIn Elisa Camahort Page on Twitter Elisa Camahort Page on Facebook The Mission Log: [02:17] - Elisa starts things off by sharing a bit about herself, her background, and her mission in life. [04:08] - We hear about Elisa’s experience with growing a community from scratch with BlogHer. [07:55] - What happens if you build a community, and you give and give and give, but don’t see fruits from your labor? [11:47] - For Elisa, it’s deeply personal to help other women share their stories, especially because so much of history is written by men. [12:56] - Orion has heard a recommendation to record an interview your parents and ask them questions about their lives. [15:42] - Looking back, what were the biggest lessons that Elisa took away from building her blogging community? [20:46] - Elisa talks about how to prepare herself to be in the situation she has been describing, and suggests getting over the automatic emotional response. [22:32] - Orion takes a moment to recap the three pieces of advice that Elisa has just offered to listeners. [23:45] - We hear more of Elisa’s thoughts on failure, with her asking when we decided that failure was to be avoided at all costs. [25:29] - What are some of the secrets and challenges of women collaborating together? [29:12] - Elisa has a conflicted relationship with the word “girl” when it refers to adult women, she explains. [30:38] - We learn about Elisa’s forthcoming book, which will be available in September 2018 and is already available for pre-order! [32:51] - Orion just recently got dual citizenship because of what’s going on politically. Elisa then points out that if people got engaged more in their own communities, it would help address some of the polarization. [34:32] - What are some of the tips or issues that Elisa touches on in her forthcoming book? [39:01] - Elisa believes that we cannot be happy if we’re not activating on behalf of the things that we believe in. She also discusses her perspective on boundaries. [41:55] - Orion shares her experiences in coming from Israel, which is a very direct culture, and sne and Elise discuss culturally different communication styles. [45:11] - Elise tends to err on the side of being direct and forthright. [47:36] - What are Elise’s three top tips for living a stellar life? 1. Behave in alignment with your values. 2. Appreciate your own boundaries. 3. Respect what drives you and what doesn’t drive you. [49:09] - Elisa talks about where people can find her and her new book. Links and Resources: Elisa Camahort Page Elisa Camahort Page on LinkedIn Elisa Camahort Page on Twitter Elisa Camahort Page on Facebook Roadmap for Revolutionaries: Resistance, Activism, and Advocacy for All by Elisa Camahort Page BlogHer SheKnows Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention by John Ruhlin Elisa Camahort Page at TEDxOlympicBlvdWomen Sarah Michelle Gellar Patrisse Cullors Senator Kirsten Gillibrand