Podcast appearances and mentions of john ruhlin

Excited to share this episode with you. There are some emotional moments in this episode. Our guest this week is a Servant Leader who helps leaders win at work and win at home! I've seen Brian McRae positively impact hundreds of people that I know, including myself. For years I prayed for a mentor in my business life. God answered that prayer in spades in his time, not mine. Brian IS one of these mentors that God brought into my life. Truly an answered prayer. Study, practice and teach is a theme in this podcast. What's the best way that you learn? For me, it's when I teach. -Who do you spend time with? Who do you allow to influence your life and your decision making? -Do you have a mentor or faith group in your life? -Are you living for Success or Significance? Check out Galations 5:22 -What's one thing that I learned from Brian that I do everyday that I do every day that has helped my life and my marriage? -What is the new AI? We talk about how John Ruhlin (Giftology, friend and former guest on the podcast) was an Ambassador for Christ through his thoughts, words and actions and how he was able to weave Christ into conversations and plant seeds all the time. Yes, that IS Blake Brewer (Legacy Letter) in this episode's podcast picture with Brian and I. Brian introduced me to Blake years ago and I'm so grateful for that! CHALLENGE: Take Massive Action on one thing that you heard in this episode (especially the one that makes you the most uncomfortable)!!!   -Are you in a business that would benefit from referrals? If so, here is a link to the Referrral Partner Transformation Course CLICK HERE Check out John Ruhlin's book Beyond Giftology HERE Check out Brian McRae's website HERE Join our FREE The Journey of a Christian Dad Facebook Group HERE          

In this deeply moving and insight-rich episode of Gratitude Through Hard Times, host Chris Schembra welcomes Sara Hardwick, the Community Relationship Strategist at the Gift•ology Group and steward of the late John Ruhlin's enduring legacy. What begins as a conversation about gifting quickly unfolds into a masterclass in human connection, spiritual resilience, and the transformative power of long-game generosity.Sara shares her unexpected journey into this world of relational marketing—how a nudge from her college roommate and a single Google search led her to John's work, and how her bold outreach blossomed into a mentorship, a career, and a calling. Chris and Sara reflect on how the principles of Beyond Gift•ology are not just business strategies—they're spiritual frameworks for living well, loving deeply, and leading with purpose.The episode pays tribute to John Ruhlin, a father, husband, and business visionary who turned gifting into an art form and relationship-building into an enterprise. John passed away in 2024, but his wisdom—"Relationships can take you places marketing can't"—lives on in the systems, stories, and spirit that Sara now helps shepherd to the world.Together, Chris and Sara unpack practical strategies from Beyond Gift•ology: how to build a business based on Return on Relationship (ROR), how to gift without branding or ego, and how to become what Adam Grant calls a “strategic giver”—someone who gives generously and wisely without burning out.They explore the nuances between swag and soul, between a gift that gathers dust and a gift that transforms a relationship, and between a one-off act of kindness and a lifestyle of sustained generosity. Sara also speaks vulnerably about her faith journey, how her relationship with God guides her every decision, and how grief, gratitude, and giving are all connected.Chris draws parallels between his own work at the dinner table and John's commitment to elevating relationships through thoughtful gestures. They explore how tiny, consistent acts—handwritten notes, engraved knives, warm introductions—create ripple effects that build not just revenue, but legacy.Whether you're a founder, a sales leader, a service-based professional, or simply someone who wants to live more intentionally in your relationships, this episode offers a generous mix of soul and strategy. It's a reminder that business doesn't have to be cold, marketing doesn't have to be manipulative, and giving—when done well—can be your greatest competitive edge.What You'll Hear in This Episode➤ A Powerful Opening TributeChris opens with a personal story of how a 20-minute call with John Ruhlin in 2017 changed his life. That call turned into a two-and-a-half-hour conversation, a lasting mentorship, and the permission to go “all-in” on human connection.➤ Sara's Origin Story: From College Gifting Club to Gift•ology LeaderYou'll hear how Sara's best friend Chloe encouraged her to Google “gift giving company”—a search that led to John Ruhlin's work and, eventually, to Sara founding the internet's largest gifting community while still in college.➤ The Long Game of Generosity: ROR > ROISara and Chris dive deep into the difference between Return on Investment (ROI) and Return on Relationships (ROR). Sara explains why short-term thinking in business keeps us stuck—and how giving first, without expecting anything in return, can actually become your greatest long-term growth engine.➤ Gifting as Strategy, Not SwagSara outlines the key rules of strategic gifting:It's not about you—it's about the recipient. No logos, ever. Personalize for their life, not your brand. Love on the inner circle—spouses, kids, even the family dog. Focus on “practical luxuries” that create 5,475+ moments of thoughtfulness over time.➤ The Rise of the Rich Relationship SocietySara introduces the R.I.C.H. framework:Reciprocal Influential Connected HumbleShe shares how this system is designed to help entrepreneurs and service-based professionals build referral-based businesses rooted in trust, warmth, and mutual growth.➤ Jesus, Dinner Parties, and the Divine Power of a KnifeIn one of the most personal moments, Sara credits her faith—and specifically, her renewed relationship with Jesus—as the compass guiding her work. They connect the dots between Jesus' Last Supper, dinner tables as sacred community spaces, and how something as simple as a personalized kitchen knife can become a legacy of love.➤ Beyond the Business Tactic: Legacy as the Ultimate ROIThe episode closes with a powerful reminder: while gifting is a strategy, true generosity is a posture of the heart. Sara shares that she's not just playing for business success—she's playing for eternity. Key TakeawaysGenerosity isn't a transaction—it's a transformation. Strategic gifting isn't about getting something back immediately. It's about creating meaningful moments that compound over time.Your swag isn't a gift—it's a billboard. The most powerful gifts are useful, personal, and logo-free.Business is human-to-human. In a world overrun with AI, algorithms, and advertising, it's the relationships built at your dinner table—not your Instagram grid—that truly move the needle.Legacy is built in the little things. A handwritten note. A kitchen knife. A prayer. A hug. These are the moments people remember. Links & ResourcesBeyond Gift•ology by John Ruhlin – Buy the bookLearn more about the Rich Relationship Society – giftologygroup.comContact Sara Hardwick – sara@giftologygroup.comConnect with Sara on LinkedIn – linkedin.com/in/sarahardwickGiftology (Original Book) – Buy here

John Ruhlin (1980–2024) was an American entrepreneur, speaker, and author best known for pioneering the concept of strategic gifting in business. He founded The Ruhlin Group, a firm specializing in personalized corporate gift strategies, and authored the best-selling book Giftology, which emphasizes the power of generosity to build lasting relationships. John began his career as a top sales representative for Cutco Cutlery, where he developed innovative approaches to client engagement. He passed away suddenly in August 2024 at 44, leaving a legacy of kindness and a transformative approach to business relationships.​ In this episode… Standing out in business is more challenging than ever. With overflowing inboxes, advertising fatigue, and increasingly transactional relationships, how can you break through the noise and cultivate genuine, lasting connections with clients and partners? John Ruhlin, author and expert on strategic gifting, shares how intentional, personalized gift-giving can become a powerful business development tool. He explains that gifting is often done wrong — too promotional, poorly timed, or lacking personal relevance. He offers actionable strategies, like making the gift about the recipient (not your brand), targeting the recipient's inner circle, and sending gifts during off-peak times to avoid holiday clutter. John also emphasizes using thoughtful research to personalize gifts and create memorable touchpoints that turn business relationships into emotional connections. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews John Ruhlin, Founder of The Ruhlin Group, about the art and science of strategic gifting. John shares how meaningful gifting builds loyalty and generates referrals. He also discusses why timing matters more than cost, how to win over executive gatekeepers, and what happens when a gift goes hilariously wrong.

This episode celebrates the game-changing relationship-building strategy former Elevate Podcast guest John Ruhlin and his Giftology team pioneered. Representing Giftology in this episode is Sara Hardwick. Sara is the Community Relationship Strategist at Giftology. She also leads the RICH Relationship Society, and educational membership designed to revolutionize referral-based business practices. Sara's experience building relationship-driven communities began in college, where she built the internet's largest gifting community as a student at UNC. Special Thanks to the Sponsors of the Elevate Podcast Found: Try Found for FREE at Found.com/elevate Shopify: Sign up for your $1/month trial period at shopify.com/elevate Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/elevate. NPM Tech Unheard Podcast: Tune into Tech Unheard from Arm and NPM—wherever you get your podcasts. Northwest Registered Agent: Don't wait—protect your privacy, build your brand, and set up your business in just 10 clicks and 10 minutes! Visit https://northwestregisteredagent.com/elevate today. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dave is back with another episode from the archives. In this episode, Dave has a chat with John Ruhlin, who has unfortunately passed away.   John Ruhlin, master gift-giver, owner of Ruhlin Group, and author of “Giftology,” teaches gifting strategies to drive sales growth. John discusses showing gratitude and appreciation (and knowing how and when!) will open doors, build relationships, and skyrocket your business to heights you never thought possible. Tune-in to learn how an Ohio farm boy became Cutco's greatest seller in history and how Proven Process can take business relationships to the next level.

Send us a textAre you a notary who cringes at the idea of networking mixers, small talk, or cold outreach? Same.I'm Bill Soroka, and in this episode of the Sign & Thrive Podcast, I peel back the curtain on how I built a multiple six-figure notary business—as a hardcore introvert. I'm not the “hide under the table” kind of introvert (okay, sometimes I am), but I am someone who needs a nap and some Golden Girls after too much peopling.If the idea of marketing yourself to estate planning attorneys makes you want to melt into your couch cushions, this episode is for you. And good news: your introversion isn't a problem—it's your unfair advantage.In this episode, you'll learn:Why introverts make exceptional notary entrepreneurs—and how to use your quiet strengths to win;How Warren Buffett and Bill Gates used their introversion to quietly dominate their industries;The three V's that define your dream attorney clients: Vision, Value, and Volume;The exact email strategy I used to start 98 real conversations with attorneys (that turned into 16 paying clients);Why you need a referral list before you ask for a referral—and how to build one using my free template;Where to find estate planning attorneys (hint: LinkedIn, bar association directories, Google, and more);My proven follow-up sequence that converts silence into opportunity;What to say in that first meeting—without pitching, posturing, or panic attacks;And how to clearly and confidently explain your services using John Ruhlin's “Big 4” Clarity Statement.This episode is part pep talk, part how-to guide, and 100% permission for you to market your notary business without pretending to be an extrovert.You don't have to be loud to build a thriving notary business—you just have to be thoughtful, consistent, and willing to send that first message.If you've ever told yourself, “I'm too introverted to market my business,” I challenge you to listen to this episode all the way through. Then, send one email. That's all.You'll be amazed what happens when you show up—not as someone else—but as you.Episode Resources:

Dean Stanzel is the founder of Top of Mind Gifts and Strategic 3D Cards. Dean's business focuses on providing creative and memorable gifts, such as Cutco knives and pop-up cards.    Dean emphasizes his mission to create Top of Mind Awareness through carefully chosen gifts. He explains that having a client say they would refer you doesn't automatically mean they will; it's all about staying fresh in their minds.    He believes it's important to understand your clients and employees, taking time to empathize with their needs and frustrations.   Dean highlights the importance of truly understanding and connecting with others, whether clients, employees, or colleagues.    Dean recommends the book "Giftology" by John Ruhlin, which teaches how to use gifts to build strong relationships and foster business growth.   In addition, Dean emphasizes the importance of creating an environment where people feel valued and appreciated, which drives them to put in extra effort and go the extra mile for the organization.   Website: Top of Mind Gifts  LinkedIn: Dean Stanzel   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

In this episode, Corey Quinn is joined by Sara Hardwick, Community Relationship Specialist at the Giftology Group, to discuss the powerful principles from John Ruhlin's new book, "Beyond Giftology." Sara shares insights on building strategic relationships that drive business growth and how to create systems that turn connections into powerful referral sources. Episode Highlights: The Power of ROR (Return on Relationship): Learn how investing in relationships can take your business places traditional marketing can't reach Relationship Partnership Training System: The step-by-step approach to transform connections into champions and referral partners Clarity Conversations: How to effectively communicate what you do, who you serve, and set partners up for successful referrals "Harmless Starters": Techniques to naturally begin conversations that can lead to business opportunities without being pushy DOVing (Demonstrations Of Value): Low-cost, high-impact ways to demonstrate value in relationships TAP Meetings: Implementing systematic "Talk About Partners" meetings to ensure relationship-building becomes habitual Strategic Gifting Principles: Why it's not the thought that counts, but the "thoughtful thought" that makes a difference Gift Personalization: How personalized touches like engraving, videos, and handwritten notes elevate the impact of gifts Scaling Relationship Marketing: How larger organizations can implement these strategies company-wide Gifting Benchmarks: Recommendations on frequency (max 3 gifts per year) and budget (5-15% of net profit from referrals) The resources mentioned in this episode are: - Connect with Sara Hardwick on LinkedIn: https://www.linkedin.com/in/sarahardwick - Email Sara: info@giftologygroup.com - GIFT∙OLOGY: https://giftologygroup.com - Beyond Giftology (John Ruhlin's final book): https://www.beyondgiftology.com - Giftology by John Ruhlin: https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention/dp/1732095604/ref=sr_1_1?ie=UTF8&qid=1542737227&sr=8-1&keywords=GIFTOLOGY - Join R.I.C.H. Relationship Society: https://giftologygroup.com/rich-relationships - Escape the generalist trap with my best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market https://www.AnyoneNotEveryone.com

In this deeply emotional and special episode of The Big Fish Cares Podcast, host Benny Fisher honors his late friend John Ruhlin, a man who had an extraordinary impact on his life in a short period of time. Originally scheduled to record a podcast with John, Benny reflects on the friendship they formed, the legacy John left behind, and the gifts he shared with the world. This tribute episode features highlights from John's Celebration of Life service, an interview with John's close friend Cameron Herold, and clips from John's past podcast appearances, including his insightful conversation on The Lewis Howes Podcast. Through this episode, Benny hopes to celebrate John's life, preserve his legacy, and inspire others to live a life as impactful as John's. Join us in remembering the incredible John Ruhlin, whose generosity, friendship, and influence will never be forgotten. Leave a comment below to share what you learned from John's story and his lasting legacy! To support The Ruhlin Family and ways to honor John's legacy, please visit https://gofund.me/dc221ddc http://giftologygroup.com/ruhlin Benny Fisher & The Big Fish Cares Podcast: Website: https://bennyfisher.com/ Chapters: 00:00:00 Introduction 00:03:15 John Ruhlin Tribute

In this episode of The Mike Litton Experience, we are thrilled to welcome Sara Hardwick, a key figure in carrying forward John Ruhlin's legacy and the powerhouse behind Giftology. With her unparalleled expertise in building meaningful, referral-based relationships, Sarah shares valuable insights on how intentional connections can transform businesses and create lasting success. Sara dives deep […]

Cameron Herold, founder of COO Alliance, shares his extensive experience in coaching and business management, and in this episode, he talks about the importance of effective delegation and hiring a second-in-command to manage your projects! What You'll Hear In This Episode: -Cameron's extensive experience in coaching and business management, starting with College Pro Painters in 1989 where he recruited and trained 800 students as franchisees. -His coaching of Elon Musk's brother Kimball, and his cousin, who later founded SolarCity. -Why leaders should focus on core roles without giving away big titles early. - Why he recommends hiring a fractional executive assistant first, then a director-level second-in-command to manage projects. -The best way to handle an EA to “buy back your time”. -Cameron's memories of his friend, the late John Ruhlin (author of “Giftology”)

Do you ever struggle to create meaningful connections with your investors? Are typical corporate gifts like branded mugs and hats falling flat?Then this episode of "Podcasts" is exactly what you need to perfect your gifting game and turn your investors into raving fans.In this episode, Michael Blank welcomes John Ruland, the gift-giving guru and author of "Giftology,” to share insights on how thoughtful and personalized corporate gifts can significantly foster investor loyalty and generate referrals for your business. John sits down with co-host Garrett Lynch to discuss the underlying principles of his gifting strategy and its profound impact on building long-term relationships.John emphasizes the significance of personalized, thoughtful gifts—such as custom-engraved knives with wisdom quotes—that leave lasting impressions and generate deep emotional connections. He lays out his proven system for successful gifting, including timing, personalization, handwritten notes, and involving the recipient's family.John's innovative approach goes beyond mere kindness; it's a strategic reinforcement of relationships that can yield substantial financial returns. He suggests that businesses should allocate 5-15% of their net profits to gifting as an investment strategy, not an expense.Listen in to hear how Michael, Garrett, and their team at Nighthawk Equity plan to integrate John's strategies, moving away from generic gifts toward more personalized gestures that nurture meaningful connections with high-net-worth individuals.For full episode show notes visit: https://themichaelblank.com/podcasts/session449/

This week's episode is deeply special to me and many of you who knew or were impacted by the late John Ruhlin. John was not just a master at his craft—he was a master at life, relationships, and giving. His unexpected passing has left a void in the hearts of those who knew him, but his legacy lives on through the countless lives he touched and his revolutionary work in the art of gift giving.This conversation originally aired in May 2021 and remains one of the most important episodes I've ever recorded. John was one of my closest friends—someone I've known since we were 18 years old. Over decades of friendship, he continually lifted me up, connected me with incredible people, and exemplified what it means to lead with a giving heart. His company, Giftology, has transformed businesses and relationships alike, and his book has become a must-read for anyone looking to make a lasting impact.In this tribute episode, you'll hear John's heart, his wisdom, and his genuine perspective on life and relationships. You'll laugh with us, reflect on his insights, and hopefully feel inspired to carry forward his legacy of giving. John's business partner and close friend, Rod, has pledged to continue running Giftology for the next 18 years to support John's wife, Lindsey, and their four beautiful daughters, Reagan, Blakeley, Saylor, and Layton.If you feel moved to honor John's legacy, consider exploring the incredible work his team continues to do at giftologygroup.com. Supporting their work not only carries forward John's mission but directly supports his family. For more details, you can visit giftologygroup.com/rwa.Thank you for listening to this heartfelt tribute. John was truly one of a kind, and I'm honored to share his story, his message, and his legacy with you.PLEASE SUPPORT JOHN'S FAMILYHonor John's legacy and support his family by making a donation. Every little amount helps and will go directly towards taking care of his wife Lindsay, and their four daughters (Reagan, Blakely, Saylor, & Layton – age 4 to 14). CLICK HERE to make a donation.REFERRALS WITHOUT ASKINGJohn's mission was to bring greater generosity to the world while lifting up coachable business leaders to places they never thought possible. Whether you're an executive of a Fortune 100 company, an owner, a startup, or a solo-professional conquering your industry – GIFT∙OLOGY changes relationships forever. And relationships take you places that traditional marketing can't. So, if you want to honor john and his work, a great place to start is by checking out Referrals Without Asking – a free resource that will allow you to turn your contacts into endless referral partners. CLICK HERE to get the guide.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you've listened to this podcast before, you know that I constantly say "If your customers aren't telling their friends about you, you're in trouble." So in today's episode, let's actually talk about HOW to get your customers to refer you to their friends. It's not enough to create an exceptional experience worth sharing - that's the barrier to entry. In this episode, I'm going to outline the four main buckets that your customers fall into: paid, reputation, repeat, and referral. I'm also going to share with you a special offer on a course ALL about referrals from my late friend, John Ruhlin.Sign up for the Referral Partner Transformation course here--Subscribe to Brittany's biweekly newsletterFollow Brittany on LinkedIn and InstagramGrab a copy of Creating Superfans on Amazon

We all want to feel appreciated, and one of the most powerful ways to show love and gratitude to someone is through the art of gift-giving. Especially when the gift is both incredibly thoughtful and unexpected, which is something I learned from one of the best to ever do it. Today's episode is a tribute to one of my dearest friends, John Ruhlin, who tragically passed away recently. John was the author of Giftology, a book that has completely transformed how I think about leveraging the power of thoughtful gift-giving to optimize my personal and professional relationships.  John was literally one of the best gift-givers in the world and a great friend to everyone in his orbit. For 25 years, I had the privilege of learning countless things from him. Today, I'm sharing 5 key lessons he taught me on how to build better relationships through the art of radical generosity. When giving someone a gift is done right, it can strengthen the bonds with the people you love and even transform your professional and personal relationships. John made it an art form, and I'm excited to pass on his wisdom to you.  If you'd like to support John's legacy further, you can get a 70% discount for his Referral Partner Transformation course. All proceeds will go directly to John's wife, Lindsey, and their four beautiful daughters. KEY TAKEAWAYS Go beyond the usual and create genuine “Wow” moments with your gifts Go all in when it comes to appreciating others Make the gift about them, not you How to make sure your gift hits the mark and with their loved ones too You don't need to spend a fortune to get the perfect gift  Get The Full Show Notes To get full access to today's show notes, including audio, transcript, and links to all the resources mentioned, visit MiracleMorning.com/557 Subscribe, Rate & Review I would love if you could subscribe to the podcast and leave an honest rating & review. This will encourage other people to listen and allow us to grow as a community. The bigger we get as a community, the bigger the impact we can have on the world. To subscribe, rate, and review the podcast on iTunes, visit HalElrod.com/iTunes. Connect with Hal Elrod Facebook Twitter Instagram YouTube   Copyright © 2024 Miracle Morning, LP and International Literary Properties LLC

Can you meaningfully grow your business through referrals? Today on the Influential Personal Brand Podcast, Sara Hardwick from GIFT-OLOGY joins us to discuss their new referral course and the importance of building connections to grow your revenue. This episode is the perfect way to honor the late CEO of GIFT-OLOGY, John Ruhlin who left an incredible legacy by doing just that. Tuning in, you'll hear that a referral is simply an introduction that adds value, how you can get referrals without asking, three key points to consider when having a referral conversation, the best and worst time to ask for referrals, focusing on finding a referral partnership, and a breakdown of their COPE system to find the right referral partners. We delve into the importance of having a strategy and system for referrals before discussing how to create ‘incentives' for people to refer your business and why a ‘thank you' goes a long way. We even discuss how important it is for the person who receives a referral to communicate. Finally, Sara shares advice for helping referral partners to introduce you to their contacts. To hear all this and find out more about GIFT-OLOGY's Referral Partner Transformation Course, press play now!

Today's episode is a tough one, but an important one. I wanted to take a moment to honor someone who profoundly impacted my life – my friend, John Ruhlin.Tragically, John passed away unexpectedly about 2 months ago at just 44 years old. When I first heard the news, I was in complete shock, and I've been doing my best to process it ever since. For those who knew John, you'll understand when I say he was one of the greatest relationship builders of all time. He had a gift for connecting with people in a way that was truly special. Losing someone like John – a close friend and a larger-than-life presence – makes you reflect on what truly matters in life.I'm heartbroken by his loss, but at the same time, I feel incredibly grateful to have known him. He taught me how to show up differently, how to treat others with genuine care, how to connect on a deeper level, and how to give without expecting anything in return.In this episode, I'm sharing the many lessons John taught me – lessons that continue to shape how I live my life. My hope is that by sharing his wisdom, I can honor his legacy and pass on some of the incredible insights that made John who he was.UPHOLDING JOHN'S LEGACY: 2 WAYS TO GET INVOLVED#1. PLEASE SUPPORT HIS FAMILY Honor John's legacy and support his family by making a donation. Every little amount helps and will go directly towards taking care of his wife Lindsay, and their four daughters (Reagan, Blakely, Saylor, & Layton – age 4 to 13). CLICK HERE to make a donation.#2. GET THE REFERRAL PARTNER TRANSFORMATION COURSE John deeply understood that becoming 'radically referrable' meant building lasting relationships and staying top of mind when it matters most. He developed a thoughtful, sustainable system for creating meaningful connections and generating referrals. In honor of his legacy and the generosity movement he championed, his team is offering a special discount on the course to DBDL listeners as a way to continue sharing his timeless principles. If you're interested in the course, CLICK HERE.SHOW NOTEShttps://bradleyjohnson.com/85FOLLOW BRAD JOHNSON ON SOCIALTwitterInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE These conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into the advisory practice, advisors are responsible for ensuring implementation of anything discussed is in accordance with any and all regulatory and compliance responsibilities and obligations.TP09243739596Copyright 2024 Triad Partners, LLC all rights reserved.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“Give and love on people and good things will come your way...Relationships take you where marketing can't.”Have you ever hoped there was a way for your business to reach more people without marketing? What if you could build lasting relationships through radical generosity?Building genuine relationships is crucial for success. What if there was a way to deepen these connections, not just through networking, but through a culture of giving? Learn how to create meaningful business relationships that last.Rod Neuenschwander is the best friend and business partner of the late John Ruhlin, the founder of the Giftology movement. Rod shares invaluable insights on how true care for people and cultivating meaningful connections can take your business where marketing can't.Relationships are the cornerstone of any successful business, and Rod explains how creating authentic bonds leads to long-term referrals. He also gives a sneak peek into his upcoming book, set to release in March, where he further explores the art of relationship-building to generate business referrals.Giftology is not just about giving gifts but fostering relationships in ways that create deep, lasting impact.Expert action steps: Live in the part of your business where you shine like gold. Fight hard for your business. You need grit. Live in obedience for what God is telling you to do.Visit Giftology.com to learn more about how you can transform your business through generosity.Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

Use bilingual, college-educated virtual assistants to handle everything from call management to legal calendaring. All while maintaining high-quality service - at a fraction of the cost. We also dive into the importance of continuous learning for staff and discuss innovative approaches to remote work management in the legal industry. Demetrio Rico, COO of Stafi (@getstafi), is a veteran in the telecom industry with over 20 years of experience managing large teams. He shares invaluable insights on leveraging global talent to boost efficiency and growth in PI firms. Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Demetrio Rico LinkedIn Stafi Website Stafi Instagram What's in This Episode: Who is Demetrio Rico? How leveraging global talent can help streamline your law firm's operations and free up time for high-value tasks. How a trained virtual team can enhance your client intake process and potentially increase your conversion rates. How forward-thinking PI firms are using virtual assistants to handle growth more effectively and responsively. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

John Ruhlin is the late founder of The Ruhlin Group, a gift logistics company that helps clients like the Chicago Cubs, Wells Fargo, Caesar's Entertainment, Miami Dolphins, Morgan Stanley, and The John Maxwell Company execute year-round gifting strategies. John's unique approach to relationships led him to become the #1 salesman for a $250 Million direct sales company by the time he was 23 (out of 1.5 Million reps). Prior to his passing, he spoke widely about strategic gifting and relationship building and helps CEOs and sales teams drive referrals and open doors to elusive decision-makers. I'm so honored to share my conversation with the late John Ruhlin with you this week; our discussion is all about the importance of generosity and relationship-building in business. John started by sharing his experiences growing up in a small town, how he came to pursue entrepreneurship, and shares stories of a mentor he had as a young man who taught him the value of building genuine relationships with clients, employees, and their families, and how it led to his business success. He also dives into the importance of giving without expectations and being thoughtful and intentional to foster meaningful connections.  “Show up generously in all areas.” - John Ruhlin “A physical gift is a representation of the value you place on a relationship.” - John Ruhlin  “It's so unusual for somebody to send something to another person, not because they wanted something needed something did something but just to based upon the relationship.” -  John Ruhlin This Week on The Wow Factor: How John learned that generosity and relationship-building are key to success in business Why John used Cutco knives to build relationships and generate leads to become the number one rep in the company's history How John's unique approach of combining thoughtful gifts and personalized notes helped him secure meetings with CEOs at the beginning of his career The mentor that John had as a young man who modeled generosity and thoughtfulness The concept of Giftology and how you can serve businesses of all sizes by modeling generosity and thoughtfulness towards employees, spouses, and suppliers Why it's important to show gratitude and appreciation in business relationships rather than tying it to specific transactions or milestones The methodology John used for surprising and delighting clients and employees through planned random acts of kindness Why the worst gifts to give include logoed clothing and gift cards because they lack emotional connection and depth John emphasizes the value of creating positive experiences for clients' inner circles The importance of understanding human needs and desires when giving gifts, especially when you're giving at scale John Ruhlin's Words of Wisdom: Always give more than is reasonable without the expectation of receiving anything in return. Connect with John Ruhlin's team:  Giftology Group  “Referals Without Asking” (A premier, NO COST mini-course. Learn our pillar methods.) Connect with The WOW Factor: The WOW Factor Website Connect with Brad Formsma via email Brad Formsma on LinkedIn Brad Formsma on Instagram Brad Formsma on Facebook Brad Formsma on Twitter  

In this unique episode of the Second in Command podcast, Cameron is joined by Rod Neuenschwander, co-founder of Gift·Ology with the late John Ruhlin, author of “Giftology.”During the conversation, Rod shares key lessons learned from years of experience in leadership and organizational growth. You'll discover the value of preparing successors early on to ensure the longevity of a company's vision and culture. Cameron and Rod explore how documenting personal operating systems and thought processes can enhance team collaboration and ensure others understand leadership decisions. You'll hear how Rod, early in his career, created a "ruling way" to clarify his decision-making style, allowing others to better align with his approach.This episode offers a more dynamic approach to business, combining steady leadership with bold creativity, a blend that's essential to navigating complex business environments.If you've enjoyed this episode of the Second in Command podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:How Rod met John Ruhlin (the late co-founder) and their initial business ventures. (11:39)Rod's role as the brains behind Gift·Ology, which allowed John Ruhlin (the late co-founder) to focus on his strengths. (19:10)The initial emotional impact of John's passing and the need for a logical plan. (24:32)The concept of "The Ruling Way" and how it helped Rod document his thought process. (35:00)And much more...Resources:Subscribe, Rate & ReviewI'd love you to subscribe to the podcast and leave an honest rating & review. This will encourage others to listen and grow as a community.YouTube - Second In Command Podcast - https://www.youtube.com/@secondincommandpodcast YouTube - Cameron Herold Leadership - https://www.youtube.com/@CameronHerold COO Alliance - https://cooalliance.com/ Cameron's newest book - The Second In Command - Unleash The Power Of Your COOCameron's Online Leadership Course - https://investinyourleaders.com/ch Cameron's Website - https://cameronherold.com/ Instagram - https://www.instagram.com/cameron_herold_cooalliance/ Paul Graham article ‘Founder Mode'Connect with Cameron: Website | LinkedInConnect with Rod: Website | LinkedIn

This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/MACHINE and get on your way to being your best self. What are you doing in your life to pour love into others and make a meaningful impact? We often focus on our own goals and challenges in the rush of daily life. But what if the key to unlocking true fulfillment and success lies in how we pour love and generosity into those around us? John Ruhlin, the mastermind behind Giftology, dedicated his life to revolutionizing the way we think about giving. Through his book, Giftology, and his company, Giftology Group, he taught us that gifting is not just about the object itself, but about the thoughtfulness and intention behind it. John's philosophy emphasized the power of radical generosity to build deeper relationships and create lasting impacts. In this heartfelt episode of The Greatness Machine, Darius reflects on the profound influence of his late friend and mentor, John Ruhlin. John's commitment to radical generosity not only transformed Darius's life but also set a new standard for meaningful connections and impactful giving.  As we remember John's legacy, Darius encourages listeners to examine their own lives and consider how they can pour love into others through acts of generosity. Join us in celebrating John's memory and exploring the powerful effects of giving from the heart. Topics include: The impact of Giftology and its role in cultivating lasting connections Darius shares a personal story about John's thoughtful replacement of a broken gift The importance of embracing radical generosity And other topics… Website: https://giftologygroup.com/  Giftology Book: https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention/dp/1619614332  Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://therealdarius.com/youtube Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Sponsors: Indeed - Get a $75 sponsored job credit at Indeed.com/DARIUS. Shopify - Sign up for your one-dollar-per-month trial period at shopify.com/darius. Timeline - Timeline is offering 10% off your first order of Mitopure. Go to timeline.com/GREATNESS. Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness Learn more about your ad choices. Visit megaphone.fm/adchoices

Forget cookie-cutter marketing. Justin Weinstein is taking risks - and it's paying off big time. But he's not just throwing darts in the dark, hoping his creativie hits the target audience. The Founding Partner at Weinstein Legal Team (@weinsteinlegalteam) is using hard data to decode public perception of attorneys and combat it head-on. He's leveraging anime-style ads to capture new audiences and keep their attention. It's a bold move that's yielding impressive results. In just 9 years, Justin's firm, Weinstein Legal Team, has expanded to three locations, with more on the horizon. His secret? Marketing with intention and forging genuine community connections long before people even need legal help. Today, you'll get an inside look at Justin's playbook. Learn how to blend data-driven decisions with creative that pops, stand out in a crowded market, and build a brand that resonates with your community.  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Justin Weinstein LinkedIn Weinstein Legal Team Website Weinstein Legal Team Instagram  Anime Ads: The Auto Injury Pros What's in This Episode: Who is Justin Weinstein? Using data to combat negative public perceptions of attorneys Leveraging unconventional creative strategies to stand out in a crowded market The 'Law of We' philosophy and its impact on community engagement Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

RJon Robins, the mastermind behind "How to Manage a Small Lae Firm" (@howtomanageasmalllawfirm), has helped over 600 law firms across the country transform from struggling practices into profit-generating powerhouses. He has worked with firms ranging from startups to $30 million operations. As a former insurance defense counsel, he's been in the trenches with law firms of all sizes. His programs have a three-year waitlist. In this episode - you get to cut the line. We're pulling back the curtain on what it really takes to run a successful PI firm in today's cutthroat market. He explains how to implement a "Profit First" approach in your firm, why most law firms are running without a real strategy (and how to fix that ASAP), and the secret to gaining true control of your firm without chaining yourself to your desk. Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website and tickets: Pimcon.org  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website RJon Robins LinkedIn How to Manage a Small Lae Firm Website  How to Manage a Small Law Firm Instagram  The Profit First For Lawyers Podcast Podcast: RJon Robins: From the Vault Book: Profit First For Lawyers Offer: The Automatic Marketing Machine Bundle What's in This Episode: Who is RJon Robins? Discover the "Profit First" secret weapon that's transforming struggling law firms into cash-generating powerhouses. Uncover why your lack of a killer strategy might be the hidden culprit behind your firm's stagnant growth - and how to fix it fast. Learn the counterintuitive truth about gaining real control over your law firm (hint: it's not about working harder). Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris' favorite lessons.  Today we learn from one of the battle-tested titans of personal injury - Alexander Shunnarah (@alexander_shunnarah). His Alexander Shunnarah Trial Attorneys (@alexandershunnarahlaw) empire spans 24 offices across 18 states, with a team of 500 strong, including 143 lawyers. We're talking about a firm that's recovered over $1.5 billion for its clients.  Over the past 23 years, traditional marketing has laid the groundwork for his national success. We'll dive into his billboard strategy, which has become the stuff of legend, and get his insights on balancing volume with high-stakes litigation. Alex shares what it truly means to be the best option for your clients. We explore how he's built a team of legal thoroughbreds and built up a war chest with over $50 million. His team is ready to throw down anywhere and at any time.  Hear Alexander live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMALEX Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Hey fellas, I wanna thank you for listening to this interview today. It's a very special one, a conversation I had that originally aired back in 2021 with my amazing friend John Ruhlin. Many of you in this community, and many in the entrepreneurial and business world, will know that name, and you likely know that we lost John a month ago suddenly. I've been sitting here at my desk, staring at this microphone, thinking about how I might truly honor this man, what I could say about him, the impact he's had on my life and the lives of so many, how great of a father and husband he was. And honestly, I could be talking for hours. I'll tell you that I knew this man for decades. I was a groomsman in his wedding. He was one of my best friends. A couple of weeks ago, I went back and I was looking at my text messages and emails with him, and every single exchange was him lifting me up, encouraging me, introducing me to somebody. John was at the very first ever Front Row Dads retreat. He's always been there by my side, in my corner. He's such a giver. That's the thing — John was such a giver. He was an incredibly talented businessman, but he's probably an even better family man, a better human. When I was at his funeral, I just walked away realizing how much of a better person I want to be because of this man. I want you to listen to his heart in this conversation. We're sharing stories, talking about our failures and our wins, and that's how it was with John — always the real story. I love his perspective on life. I love his perspective on giving. I'm sharing this interview for a couple of reasons: one, I just want you to know my friend. I want you to hear his message. I think his impact will continue to grow, his legacy will continue to grow. One thing happened recently that I want to share with you. John's business partner of 18 years, a wonderful human named Rod, pledged a commitment to the family to remain business partners with John for the next 18 years. So as Giftology continues to grow, Rod will take care of John's wife and children as 50/50 business partners for the next 18 years. So, friends of John's and people in the entrepreneurial space, we wanted to share John's story with all of you in hopes that, yeah, you know, not only are people going to just use Gift because it's an amazing company, read the book because it's an amazing book, but maybe as a little extra nudge today, in honor of John, go pick up a copy, pick up 100 copies, go visit the website, check it out, because when you engage with the Giftology team, with their services, with the products, you're ultimately supporting John's family. And I wanted to get that message out to all of you. John's work has had a massive impact. If you went to YouTube and typed in his name, you'd see interview after interview after interview. You'll love the essence of John, the heart of John. He was a deep man of faith, a good human. I think about my friend Cameron Harold talking about how he kept trying to bribe John to say a curse word, and he just would never do it. He never said anything bad about anybody. He was the type of person who always led with his heart. He gave so much of himself at all times. Story after story at his funeral was about how many lives he touched and how so many people felt that John was such a good friend to them. And that's what it felt like to be in John's company — you were the only one that mattered in the room. He was all in with you, an incredible presence. I think that was his biggest gift to the world: his presence, his energy, and his spirit. He also taught some really great business principles that you can practice, and you'll know that these are rooted in an extremely high-quality human — John Ruhlin. Again, I don't know what to say, guys. There's so much. But I just want to say thank you for listening today. This has been a very emotional month for me. I left his funeral saying I want to be such a better person. At the same time, over the last several weeks, I found myself being short-tempered with people, maybe angrier than normal. I didn't even know where that came from, but I've experienced all the emotions on any given day. And I question sometimes if I'm doing enough to love on John and his legacy and to support his family. Sometimes I stumble and don't know what to text or email or say in a recording like this because it never feels like enough. But I just want to tell you that this man, someone I love, I hope you enjoy this interview, I hope you laugh, as we do and as we did so many times. And if you feel called or moved, his team put together a document, which you can see at giftologygroup.com/rwa, if you wanted to support the family somehow. There are various ways to do that. But also, if you're a business person, one of the greatest ways you can help is by helping your company and learning some business skills that are going to help accelerate your message in the world, which is what John would want. You'll also be helping his family. So, you can go to giftologygroup.com/rwa, which stands for Referrals Without Asking. That is a program that we want to keep calling attention to right now to honor John and his work, and he wanted this work to be out in the world. So we want to support that. Thank you. I hope you enjoy this conversation. And again, please go give giftologygroup.com and give a look. Some of my favorite moments of the conversation: Why gifting alone can't save a sucky business and adds insult to injury in a struggling marriage. Why the bar is so low in business gift giving - and how to give much more intentional gifts in every area of life. The value of facilitating gift-giving within your family. Childhood wounds that stick with us into adulthood. Get the Full Show Notes Want access to the full show notes, including links to all resources mentioned during today's conversation? Visit FrontRowDads.com/456 More About Front Row Dads Connect with us @ FrontRowDads.com & Instagram  Want to hang out with other FRDs in Austin? Watch this 3-min video from our last Front Row Dads Live event. Tickets avail now for December's event.  Not able to travel? We got you. Join our next online event, built just for kickass dads who know there's more to learn. FrontRowDads.com/summit  FRD is solving a huge problem for dads. Our culture has turned “Dad” into a joke. Go ahead, google Dad and you'll find Dad Bod, Dad Jokes, Dad Weed, etc. Culturally, it's a Homer Simpson mentality, and it's BS.   Our community is built for solid men. Men with range. Those who are badass, and know there's still more to learn, together.   Most guys find it hard to find “their crew.” Finding other committed men, who are successful in life, and want to put family first – these guys are rare. Is this you? In FRD, hundreds of men from all over the world show up for each other, to share resources and raise the bar of fatherhood (our core values) If you're reading this, you want to grow.  Podcasts are great, but guys… when you're ready to stop just listening to content, and want to JOIN the conversations – the FRD brotherhood is ready for you.   One more thing…  Has this podcast helped you? If so, please tell us how we're doing. Please take a minute and leave a review. Seriously, they matter. Apple Podcasts, Spotify, or wherever you listen.  Subscribe to this show on Apple Podcasts | Spotify

With decades of experience spanning traditional and digital advertising, Michael Mann shares his cutting-edge strategies for personal injury law firms aiming to dominate their markets. Michael, Senior Account Strategist at Scale Marketing, introduces us to the concept of the 'Symphony of Media,' teaching how to orchestrate a perfect harmony of traditional and digital channels for maximum impact. He challenges the conventional wisdom of ad frequency, revealing the sweet spot that balances effectiveness with budget efficiency. And Michael explains why being genuine could be your secret weapon in attracting clients in a saturated market. From the emerging world of Connected TV (CTV) to the delicate balance of data and creativity, this episode is packed with actionable insights. Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website and tickets: Pimcon.org  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Michael Mann LinkedIn Scale Marketing Website  What's in This Episode: Who is Michael Mann? The 'Symphony of Media': Learn how to perfectly harmonize traditional and digital channels for maximum impact. Data vs. Creativity: Discover why you need both to stand out in the saturated PI market truly. The Law of Diminishing Returns in Advertising: Uncover the sweet spot for ad frequency and how to allocate your budget for optimal results. Connected TV (CTV) Strategies: Learn about this emerging platform and how to leverage it for your firm. Authenticity in Legal Marketing: Find out why being genuine could be your secret weapon in attracting clients. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris' favorite lessons.  In just four years, Amanda Demanda (@amandademandalaw) has exploded into the Florida market. We're talking 25 employees, 1,000+ cases won, and over $500 million recovered. A bomb-proof unique selling proposition (USP) that speaks directly to her target audience is at the core of her success. By working backward from her ideal clients, Amanda has crafted a brand that's impossible to ignore – think pink branding and high heels that turn heads and win cases. But Amanda's secret sauce isn't just about looks. It's about leveraging what makes you unique to connect with clients on a deeper level. She's mastered the art of using social media as a powerful validation tool, not just a numbers game.  Ready to unleash your own unique power and dominate your market? Amanda's approach proves you don't need deep pockets – just deep authenticity and a USP that packs a punch. Hear Amanda live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMAMANDA Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Greg Sobo (@sobogreg) stands out as a living example of how quiet marketing can speak loudly in a crowded market.  The managing attorney at Sobo & Sobo (@sobosobolp) is the mastermind who turned a small family practice into a three-state legal powerhouse with over 60 attorneys. Greg explains why avoiding the numbers game might be your best bet, how lean in-house marketing teams can help you achieve your goals, and strategies for futureproofing your firm. Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website and tickets: Pimcon.org  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Greg Sobo LinkedIn Sobo & Sobo Website Sobo & Sobo Instagram  Greg Sobo Instagram What's in This Episode: Who is Greg Sobo? What are the benefits of having an in-house marketing team versus outsourcing? What strategies does the firm use to grow and expand into new markets? What challenges did Greg face in rebranding the firm from real estate to personal injury? Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris' favorite lessons from former PIM guests.  Perception is everything. Your personal branding extends beyond marketing- permeating every aspect of your practice. It's not just about social media—it's about standing out in clients' minds before they even step into your office. It's about consistently projecting your values and skills in every interaction, creating a powerful, lasting impression that sets you apart in clients' minds - and the minds of the competition. No one understands the far-reaching impact than the GOATS of personal branding -  Gina Zapanta and Mike Alder, the powerhouse husband and wife team behind ZA Lawyers.  Hear Gina and Mike live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMGINA Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

The focus of this episode is twofold. One is to look at how you are driven to show appreciation to people. How you show love and your motives behind your efforts. The other is some ideas for helping drive people to you. My muse is gift giving. The very concept has a lot of baggage around it. A lot of shoulds and expectations. Our focus here is using gift giving as a tool in your work, but we hit on the personal side as well. This is a message that forever changed my ideas on gift giving, and this conversation was actually recorded a few years ago. My guest is John Ruhlin. John is younger than I am. He has younger kids. And a few weeks ago I got word that on a family vacation, he collapsed, and was never revived. He died. In the wake of his death I saw the outpouring of people whose lives he impacted with his message of gift giving in love, and the heart behind it, and how it benefits us. John was devoted to helping people increase and expand their relationships, with radical generosity. He viewed gift giving as a form of love and was an incredibly influential leader in this space. That's what people felt from John. Love. It was authentic, and he had specific tactics to spread it. That's the conversation you are about to hear. So…in memory of John Ruhlin, and in honor of the love I know you want to spread in your own world, let's drive together for a bit to discuss The Art Of Gift Giving & How To Be Memorable. Find Johns offerings at thegiversedge.com Got a comment or question about an episode? Want to ask a question about your drive? Email me. I don't want to just talk to you here, I want to talk with you. kmiller@kevinmiller.co. Sign up for a one-dollar-per-month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to sign up for your FREE 60-day trial. Sign up for AromaTru's Insider Club and today you'll receive a FREE Waterless Oil Diffuser and a FREE lemon eucalyptus oil - that's over $200 in savings. Head to aromatruorganics.com/kevin to take advantage of this exclusive offer.   Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/kevin Get 20% off any AquaTru purifier today! Visit AquaTru.com and enter code "KEVIN" at checkout. Go to Quince.com/drives for free shipping on your order and 365-day returns Go to cozyearth.com/driven and use code DRIVEN for an exclusive 40% discount Join thousands of parents who trust Fabric to protect their family. Apply in minutes at meetfabric.com/WHATDRIVESYOU. Learn more about your ad choices. Visit megaphone.fm/adchoices

This past week we celebrated the life of one of my closest friends and former podcast guest, John Ruhlin, who we lost very suddenly at the young age of 44.  John left behind his wife Lindsay, and four daughters, Reagan, Blakely, Saylor, and Layton.  Please pray for his family and loved ones during this tragic time. To honor John and his legacy, we wanted to pull his episode from our archives and republish it today.  Whether it's your first time listening, or if you've heard the episode before, there is so much practical wisdom shared on how to love people and cherish relationships that it's worth listening again and sharing with those you love most.  Please enjoy the podcast, and God bless you all!   Get ready for a fascinating conversation with John Ruhlin! Today, John Ruhlin joins us to discuss Giftology, the science of gift-giving. John Ruhlin is the founder of Giftology and the world's leading authority on maximizing relationships and loyalty, both personal and business, through radical generosity. He is also the author of the best-selling book “Giftology” and a highly sought after keynote speaker. John and Giftology have been featured in and on Fox News, Forbes, Fast Company, Ink Magazine, and the New York Times. A short list of John's many clients include: Raymond James, the Chicago Cubs, and Caesars Palace. Even more, John is a loyal husband, a loving father of four, an amazing friend, and an all-around stellar human being living out a Born to Impact life firsthand. In this episode, we discuss: -Why gifts are so important -How to build your relationship plan -How to avoid giving bad gifts -Why unexpected gifts are best -The “look before you leap” of gift-giving And so much more. John's story will inspire you, encourage you, and pull you even closer to living the life you were born to live ... don't miss it. Even more, be sure to subscribe to the Born to Impact podcast to ensure you get notified as new episodes release each week! After listening, connect with John on Instagram @JohnRuhlin, and be sure to check out Giftology at https://giftologygroup.com/

In a world of loud, aggressive personal injury advertising, what if the key to explosive growth is... being quiet? Ten-time Emmy Award winner Gary Yordon reveals a revolutionary marketing approach that's helping PI firms quadruple their caseloads without breaking the bank. With decades of experience in political campaigns and media strategy, Gary brings unparalleled insights to the world of legal marketing. He breaks down how brain science, authentic storytelling, and strategic audience targeting are reshaping the landscape of PI advertising. Discover why the biggest spenders aren't always the biggest winners, and how smaller firms can level the playing field with smart, memorable content. From coffee shop conversations to the science of memory, this episode is packed with actionable insights that challenge conventional wisdom. Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website and tickets: Pimcon.org  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Gary Yordon LinkedIn SP Media Group Website The Zachary Group Website What's in This Episode: Who is Gary Yordon? Expanding the target audience for pi firms. Rethinking who pi firms should be marketing to, beyond just the currently injured, to capture a larger market share. The science of memory in advertising. How understanding the brain's memory processes, particularly the hippocampus, can lead to more effective and memorable ads. Authentic storytelling in legal advertising. The importance of creating genuine, relatable content that showcases attorneys' personalities and client relationships. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris' favorite lessons from former PIM guests.  The grassroots revolution is here, and Dave Thomas and the LawTigers are its undisputed champions.  Dave's creating an army of community-embedded marketers, transforming how law firms connect with their clients. Law Tigers is turning traditional outreach on its head, with 42 regional managers becoming the heartbeat of motorcycle communities across 32 states. Dave's not just talking about local impact – he's engineered a system that drives up to 50% of their cases through grassroots efforts alone. This is your chance to learn from the GOA of grassroots marketing himself. Hear Dave live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMDAVE Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Get ready for a masterclass in personal injury branding with the "Strong Arm" himself, Frank Azar. As founder of Colorado's largest personal injury firm, Frank D. Azar and Associates (@fdazarlaw), Frank has been a dominating force in the legal landscape for over three decades. In this hard-hitting episode, the man behind the $11.5 million football helmet verdict and $750 million Walmart settlement shares his blueprint for success, including: Why building a powerful brand is crucial in today's competitive market How litigation expertise can dramatically increase your case values The secret to scaling your firm while maintaining ethical standards Strategies for adapting to ever-changing industry trends Frank's journey from a family of lawyers to becoming Colorado's most recognizable legal brand is a testament to his innovative approach and unwavering commitment to clients. With 33 attorneys across 14 locations, he's not just talking the talk - he's walking the walk. Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website and tickets: Pimcon.org  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Frank Azar LinkedIn Frank D. Azar and Associates LinkedIn Frank D. Azar and Associates Website Frank D. Azar and Associates Instagram What's in This Episode: Who is Frank Azar? How to build a strong, lasting brand for a personal injury firm? The role of traditional advertising (like TV) versus digital marketing in today's legal landscape. How litigation expertise impacts settlement values? How have insurance company tactics evolved, and how to adapt to these changes. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris' favorite lessons from former PIM guests.  The legal revolution is here, and Bob Simon is leading the charge. As the GOAT of Networking and the visionary behind Justice HQ, Bob is redefining what's possible in personal injury law. Collaboration and specialization are transforming the legal landscape. Forget stuffy law offices and cutthroat competition - Bob's creating a new breed of lawyer ready to take on any case, in any courtroom, at any time. Discover how Justice HQ is turning solo practitioners and small firms into legal superheroes, empowering them to punch above their weight and compete with Goliath-sized firms. Bob's not just talking about change – he's engineering it. This is your chance to learn from the master networker himself.  Hear Bob live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMBOB Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

John Ruhlin grew up poor. When you grow up without much, you notice when people are generous. Maybe that explains why anytime anyone needed anything, John's answer was always yes. Let me explain.

Welcome back to Making Bank! This special tribute video honors the incredible legacy of John Ruhlin, a pioneer in the art of giftology. John's revolutionary approach to personalized gifting has left an indelible mark on the business world, making companies more memorable and referable. Join us as we celebrate his achievements, learn from his invaluable insights, and remember the warmth and generosity that defined his work. Discover how his innovative strategies continue to drive referrals and strengthen client relationships.

Welcome back to Making Bank! This special tribute video honors the incredible legacy of John Ruhlin, a pioneer in the art of giftology. John's revolutionary approach to personalized gifting has left an indelible mark on the business world, making companies more memorable and referable. Join us as we celebrate his achievements, learn from his invaluable insights, and remember the warmth and generosity that defined his work. Discover how his innovative strategies continue to drive referrals and strengthen client relationships.

Welcome back to Making Bank! This special tribute video honors the incredible legacy of John Ruhlin, a pioneer in the art of giftology. John's revolutionary approach to personalized gifting has left an indelible mark on the business world, making companies more memorable and referable. Join us as we celebrate his achievements, learn from his invaluable insights, and remember the warmth and generosity that defined his work. Discover how his innovative strategies continue to drive referrals and strengthen client relationships.

Welcome back to Making Bank! This special tribute video honors the incredible legacy of John Ruhlin, a pioneer in the art of giftology. John's revolutionary approach to personalized gifting has left an indelible mark on the business world, making companies more memorable and referable. Join us as we celebrate his achievements, learn from his invaluable insights, and remember the warmth and generosity that defined his work. Discover how his innovative strategies continue to drive referrals and strengthen client relationships.

Earlier this week, the world lost a kind and generous soul--John Ruhlin, who died suddenly while on vacation with his family. John was best known as the gifting guru; his company, The Ruhlin Group, helps some of the world's largest companies design thoughtful, impactful strategies for using gifting to forge relationships with clients and partners. He was also the author of Giftology which shared his philosophy of radical generosity, which shaped his interaction with everyone in his personal and professional life. John was also a friend of the show--he was one of the first Elevate Podcast guests, and one of its first repeat guests. We are honoring John's legacy by republishing one of his previous appearances on the show, recorded back in 2020. You'll hear John's remarkable gifting philosophy and quickly understand why he made such an extraordinary impact on others in his tragically short life. More About John The Ruhlin Group Giftology by John Ruhlin Friday Forward - Giving Legacy Learn more about your ad choices. Visit megaphone.fm/adchoices

Struggling to attract clients online? Your law firm's website might be costing you cases. Simply having a website isn't enough - learn what you need to do about it. David Arato, Founder of Lexicon Legal Content, is the legal content architect behind 300+ law firms' online success. With Google's latest algorithm shakeup, David's insights couldn't be more timely. Don't let another potential client slip through your digital fingers. Tune in now and arm yourself with strategies that will leave your competitors in the dust. Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website and tickets: Pimcon.org  Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website David Arato LinkedIn Lexicon Legal Content Website Lexicon Legal Content Facebook   What's in This Episode: Who is David Arato? The fatal flaw in most law firm websites (and how to fix it) Why AI-generated content is killing your SEO The secret weapon that's helping smart firms dominate Google rankings How to turn your website into a 24/7 client-attracting machine Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris' favorite lessons from former PIM guests.  Get ahead of the competition with highlights from the GOATS of creating a marketing plan — Mike Morse and John Nachazel.  To dominate an entire state, you need two key ingredients: captivating creativity that attracts leads, and razor-sharp data to manage them as they flow through your system. Mike Morse and John Nachazel, the dynamic duo behind the bestseller "Fireproof," are living proof that this combination is more powerful than the sum of its parts. They transformed a solo practice into Michigan's largest personal injury firm and increased profits tenfold in just a decade. Mike Morse reveals how authenticity in marketing can helps you be the ‘cherry garcia' in a sea of vanilla options, while John Nachazel introduces the "Jumbotron" approach - keeping your eye on the prize with real-time, data-driven decision-making.  Hear Mike and John live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: FIREPROOF Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Success isn't just about winning cases - it's about delivering life-changing results for your clients. Few firms have cracked the code quite like Benton & Benton. Bartlett Benton (@Be_smart_call_bart) has a track record of six and seven-figure settlements and a reputation for fearless litigation. The Monroe, Georgia based firm has proven that you don't need to be based in a big city to deliver big results. What sets this firm apart isn't just their success in the courtroom - it's their unwavering commitment to preparing every single case for trial. In this episode, we dive deep into the three key principles that have become the bedrock of Benton and Benton's success: Stay battle-ready: why preparing every case for trial is the ultimate competitive advantage  Mix it up: how to diversify your lead generation strategy and build a robust referral network Fund the war chest: the pros and cons of cash reserves vs. lines of credit, and how to make the right financial moves for your firm.  Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Bartlett Benton LinkedIn Benton & Benton Website Bart Benton Instagram Bart Benton TikTok What's in This Episode: Who is Bart Benton? What intake should look like for a trial first firm.  How being based in a smaller city like Monroe, Georgia, impacts the firm's practice and client base. How Bart's experience working on the defense side for insurance companies shaped his approach to plaintiff's work.   Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Get ahead of the competition with highlights from the PIMCON Keynote Speaker — Daniel Morgan. Hear James live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMDAN Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris' favorite lessons from former PIM guests.  Unlock the secrets of explosive law firm growth with Daniel Morgan, keynote speaker at PIMCon and key player in Morgan & Morgan's rise to dominance. In this must-listen episode of Gold Medal Moments, Daniel reveals the game-changing strategies that propelled his firm to handle 2.5 million calls in 2022 and recover over $15 billion for clients. From his unique journey starting in the call center at 17, Daniel offers insider knowledge you won't wanna miss. Ready to take your practice to the next level? Learn how to supercharge your lead generation, optimize your intake process, and leverage cutting-edge technology to outpace the competition. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Drowning in deadlines? Buried in emails? Juggling countless files? If this sounds all too familiar, you're not alone. In this episode, we dive deep into the tech solutions revolutionizing law firm management. Our guest, Ryan Anderson, co-founder of FileVine, shares his journey from overwhelmed attorney to tech innovator. Discover how his firsthand experience with the chaos of legal practice led to the creation of an AI-powered platform - File Vine. Now trusted by over 3,500 law firms, they process an incredible 208 cases per hour. Learn how AI can transform your practice. From automated demand letters to streamlined legal research, we explore cutting-edge tools that are redefining efficiency in the legal world. Whether you're a solo practitioner or managing a large firm, this episode is packed with insights to boost your productivity, enhance accuracy, and, ultimately, drive profitability. Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website Ryan Anderson LinkedIn File Vine Website What's in This Episode: Who is Ryan Anderson? How AI-powered document management can revolutionize case organization and information retrieval, saving attorneys countless hours and reducing errors. Strategies for implementing data-driven performance management in law firms, using metrics to optimize operations and improve profitability. The importance of centralized communication systems in law firms and how they can enhance collaboration, reduce miscommunication, and improve client service. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Get ahead of the competition with highlights from the GOAT of Top of Funnel Marketing — James Helm. Hear James live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMJAMES Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris' favorite lessons from former PIM guests.  Each of these trailblazers and thought leaders will speak live at the inaugural PIMCon, the inaugural Personal Injury Mastermind Conference.  Mastering the marketing funnel is crucial for law firm growth, and no one does it better than James Helm, the GOAT of Top-of-Funnel Marketing. As CEO of TopDog Law, James transformed his firm from a local player to a nationwide powerhouse in just five years, now fielding thousands of calls monthly. His approach has been so successful that his firm adds at least 10 new staff members each month to keep up with demand. Learn strategies for permeating any market with the GOAT of Top of Funnel Marketing - James Helm. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

John Demas has built Demas Law Group (@demaslawgroup) on one unwavering principle: "Without exception, put the client first." And it has paid dividends.  Over the past 25 years, John's client-centric approach has driven every aspect of his firm, from case selection to courtroom strategy. The results speak for themselves - including a record-breaking $10.5 million jury award in Sacramento County. But this isn't just about big verdicts. Prioritizing client outcomes over short-term gains can lead to higher satisfaction, better reviews, and a flood of referrals.  Get your PIMCON Ticket Today! Links Want to hear more from elite personal injury lawyers and industry-leading marketers? Follow us on social media for more. Rankings.io Instagram Chris Dreyer Instagram Rankings.io Twitter Rankings.io Website John Demas LinkedIn Demas Law Group Website Demas Law Group Instagram Demas Law Group TikTok What's in This Episode: Who is John Demas? The importance of being selective with cases and how to effectively evaluate and allocate resources within the first 30 days of taking on a case. How a willingness to go to trial can significantly increase settlement values and overall case outcomes, even for cases that don't go to court. Insights on leveraging digital strategies, including the importance of a strong domain name and how to build an online presence that reflects your firm's values and expertise. Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Get ahead of the competition with highlights from the GOAT of Social Media — Jen Gore. Hear Jennifer live at PIMCON, the first-ever PIM Conference September 15 - 17 | The Phoenician | Scottsdale, AZ Website: Pimcon.org  Code for $200 off: PIMJEN Welcome to Gold Medal Moments on Personal Injury Mastermind, a special mini-series that highlights Chris' favorite lessons from former PIM guests.  Each of these trailblazers and thought leaders will speak live at the inaugural PIMCon, the inaugural Personal Injury Mastermind Conference.  Social Media is no longer optional. It is essential if you want leads. Creating engaging, informative content on these platforms allows you to reach a wider audience, showcase your expertise, and build trust with potential clients. Jennifer Gore knows how to do it right. The GOAT of Social media has built her law firm, Atlanta Personal Injury Law Group, into one of the fastest-growing firms in the country - securing a place on the Onc. 5000 three years in a row.  And social media has been a key driver of that success. She's mastered the art of identifying her target demographic and tailoring her content to their interests and pain points. Press play to learn how you can apply her hard-won lessons to your firm.   Past Guests Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels