Podcasts about giftology the art

Clients don't just want great service. They value and prioritize experiences that stand out, that feel personalized, and that make them superfans of a brand or business.  So how can you create unforgettable experiences that your clients will rave about to their friends? Today, Megan and Gina share some memorable experiences from the consumer side, and they share their tips on how it all relates to wedding pros.----Links Mentioned:Time-Saving Client Questionnaire Bundle: https://www.theplannersvault.com/shop/p/time-saving-questionnaire-bundleThe Planner's Vault Client Experience Bundle: https://www.theplannersvault.com/shop/p/client-experience-bundleWhat to Gift Your Couples and Vendors: https://www.theplannersvault.com/blog/what-should-a-wedding-planner-gift-to-couplesThe Planner's Vault Discovery Call Guide:  https://www.theplannersvault.com/shop/p/effortless-consultations-a-6-step-framework-for-booking-dream-clientsa'Verde Cocina + Tequila Library: https://www.averdecary.com/Midtown Pediatric Dentistry: https://www.midtownkidsdentist.com/Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect: https://www.amazon.com/Unreasonable-Hospitality-Remarkable-Giving-People/dp/0593418573/Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention: https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention/dp/1619614332-----(00:02:23) Elevating Client Experiences for Loyal Customers(00:05:21) First Impressions at the New Vet(00:13:55) Why Megan's daughter cried when she COULDN'T go to the Dentist!(00:23:45)  Flaming Churros, Boomboxes, Orange Juice Spray, and SHOTS!(00:27:58) Personalized Wedding Thank-You - One Easy but Special Gift---Today's episode is brought to you by The Planner's Vault. The doors are currently closed for The Planner's Vault, but join the wait list now so you can be the first to know when the doors re-open.Weddings for Real on Social Media:Instagram: @weddingsforrealFacebook: @weddingsforrealtwitter: @weddingsforrealHosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence. --FREE Lead Magnet Workshop happening on Tuesday, October 22 @ 12:30 PM ET/9:30 AM PST - Replay Available: https://learn.theplannersvault.com/leadmagnet

Last month, the world lost a great man, John Ruhlin. John unexpectedly passed away and for the first time ever, I want to share a replay of an interview I did with John a while back. His message of giftology is so important to us personally and in our businesses and I know John would want us to keep sharing his message with others to make a greater impact on the world. Please feel free to share today's episode with others to help continue John's legacy. In this episode, John tells his fascinating story and talks about how he created Gift.ology. He explained how he developed an understanding of giving personal gifts and shared his best marketing and sales referral tools. He also discusses why you should focus on your inner circle and why he wrote the book Gift.ology. We hope you enjoy listening to today's enlightening conversation with John Ruhlin! Connect with Eric On LinkedIn On Facebook On Instagram On Website Books mentioned: Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention by John Ruhlin Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Save Your Asks: Evolve Your Networking Currencies. Grow Your Influence. Triple Your Business by Chris Tuff

Gifts are often used to build relationships in business, whether with clients, customers, or employees. But what if we have been doing gifting all wrong? In today's episode of Magic in the Room, Chris and guest John Ruhlin discuss a new way to think about gifting. The bottom line is that gifts can be used to build long-lasting relationships, but not if you just put the company logo on a mug and send it to everyone. Instead, you should intentionally make every gift focused on the receiver and create a lasting memory they will associate with you.       John is the founder of GIFT·OLOGY and the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention.      Find John on LinkedIn at https://www.linkedin.com/in/johnruhlin/ or at giftologygroup.com. 

“Nobody's soul is moved by swag.” So says longtime friendtor of the pod, John Ruhlin, founder of strategic gifting company Giftology. Since the day I met John and encountered his work in 2016, I have been inspired by his commitment to elevating the relationship game with generosity, “heart bombs,” and expressing genuine appreciation in the business world and beyond. He does this all while setting up brilliant systems to make sure it all actually happens (such as setting a robust annual gifting budget aside off of top-line revenue). John is long overdue for a free time appearance, and I hope you enjoy this conversation as much as I did! More About John: John Ruhlin is the world's leading authority in maximizing customer loyalty through radical generosity. He is the founder and author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention and has been featured in Fox News, Forbes, Fast Company, Inc and New York Times. He and his firm now help automate this process for individuals and organizations like UBS, Raymond James, DR Horton, Keller Williams, the Chicago Cubs, and Caesar's Palace.

John Ruhlin, author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention,  joins us this week to talk life and relationships. John is a public speaker and gets to speak on some of the biggest stages. And he grew up in a small town in Ohio. His life changed when he became Christian at 16 and changed again when he learned a key lesson about generosity and growing a business. With that lesson, John quit going to school to become a doctor and he become the #1 sales out of 2,000,000 sales people at Cutco. And his self-published book has sold over 100,000 copies.   How did God create the Heavens and the Earth? Through speaking. Words are powerful. What does the Devil do to limit our potential? Why should we humble ourselves and ask for help? How can you help your children and others in your life have confidence and be able to grow into their God given potential? Why can asking Why help or haunt us? How can we pray for you this month? Email me at TheChristianDadPodcast@gmail.com or shoot me a message on FB with your prayer request or any feedback about the podcast.    Check out John Ruhlin's Book Giftology HERE Join our FREE Facebook Group The Journey of a Christian Dad HERE Check out the funniest Dad Joke kid's book written by my wife HERE Check out our sponsor, Classical Conversations HERE  

On this week's episode, I'm excited to bring on Steve Buzogany as a guest.Steve is a recognized expert in strategic appreciation and is an author, speaker, and consultant. He has worked with nationally ranked sales teams at companies like Berkshire Hathaway, Keller Williams, and RE/MAX. Steve is best-known for his ability to leave unique, long-lasting, and positive impressions on people.Connect with Steve: The Appreciation AdvocateRecommended book: Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention---Connect with Vijay on Instagram: @RealVijayKailashConnect with Vijay on LinkedIn: Vijay Kailash, CFA | LinkedIn--A quick message from our show's sponsor:Do you invest in index funds? This simple strategy (when used with your index funds) can lower risk, produce income, and help you retire early.This conservative strategy has outperformed SPY for over a decade. And the best part? This strategy takes just 5 minutes a week to execute.Click here now to learn this simple strategy for FREE: https://www.optionsellingsecrets.comRequired Disclosures: Options involve risk and are not suitable for all investors. Past performance is not indicative of future performance. Achieving a 7-figure investment portfolio nor retiring early are guaranteed. All opinions shared are each individual's opinions and are not the opinions of The Vijay Kailash Show, Option Selling Secrets, or other companies that may be mentioned in this show.

We talk with Bob Burg, a leading authority on influence and referral marketing and coauthor of The Go-Giver. If you've questioned whether nurturing relationships with clients really works to a build business, struggled with implementing a successful referral marketing strategy, or have never been quite sure how to do relationship marketing, then this episode will remove all doubt and answer all your questions. Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. Connect | Resources ·      Get Bob's book, The Go-Giver: A Little Story About a Powerful Business Idea, and subscribe to his daily impact email on his website at burg.com ·      Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin ·      How to Win Friends and Influence People: The Only Book You Need to Lead You to Success by Dale Carnegie ·      Think and Grow Rich by Napoleon Hill ·      Peace, Power, and Plenty by Orison Swett Marden ·      Psycho-Cybernetics: The Search for Self-Respect by Maxwell Maltz and Matt Furey We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.

Today's guest is an expert in developing relationships for strategic success.  He is the world's leading authority in maximizing customer loyalty through radical generosity. While becoming the #1 performer out of 1.5 million sales reps for one of the world's most recognizable brands, he developed a system of using generosity to gain access to elite clients and generate thousands of referrals. He and his firm, Giftology, now help automate this process for individuals and organizations like UBS, Keller Williams, the Chicago Cubs, and Caesars Palace. He is the author of “Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention” and has been featured in Fox News, Forbes, Fast Company, Inc., and New York Times.  Please join me in welcoming John Ruhlin.  In this episode, we discuss: his thoughts on leadership: “Leadership starts with self-leadership. Leadership is creating the future for others.” His goals of wanting to go to medical school and taking a sharp left into sales with Cutco Cutlery. When he found his ability to influence others using sales. His “typical” upbringing as a farm kid and how he achieved good grades in school. His uncommon skill of being able to ask for help. How he joined a country club in his early 20 “through the back door” and how that helped increase his Cutco sales. The importance of leaning in and being open to new opportunities. Why you should surround yourself with people that are not afraid to fail. Why the things that were the most painful in his life were the most important to him. How he started closing 9 out of 10 sales, and each sale provided him with 10-12 leads. How he wowed CEOs and why he spent six months getting “punched in the face” to get there. The importance of gifting the right gift, and how he got people to remember his name without using it. How he nurtures and sustains his network. Listen, subscribe, and read show notes at www.OnTheSchmooze.com

John Ruhlin is the co-founder of the Ruhlin group, and is the world's leading authority for maximizing customer loyalty through radical generosity. An entrepreneur and international keynote speaker, he is also the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention. In this episode, we talked about company culture, human resource management, franchising, relationship building…

If you're looking to end your year on a high note, love a good transformation story or want to feel inspired by the potential that awaits you in 2023, this episode marks the spot! Today, John Ruhlin is a successful founder, CEO, author and sought-after speaker, but a few short decades ago he was just a farm boy from Ohio. His humble beginnings would take a turn as he began to earn jaw-dropping monthly checks as the greatest seller in Cutco's 68-year history – with no prior sales experience. ZERO. His secret sauce? Gift giving! In this episode John breaks down the power of radical generosity, why gratitude is your competitive advantage, how he learned to normalize tension in pursuit of his calling and why he's certain “the suck” of life often leads us to our significance. In short – don't sleep on this conversation. John's uncommon wisdom and unforgettable life story is one you've just got to hear! Follow John on Instagram Learn more about John's company, Giftology Check out John's book, “Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention” Pre-order Paula's new book, “You Don't Have to Carry It All: Ditch the Mom Guilt and Find a Better Way Forward” (March 2023). Subscribe to Paula's newsletter where Paula shares biweekly facts, favorites and fun… and giveaways! Learn everything about Paula's company CARRY Media and sign up for CARRY ALL, THE essential weekly newsletter for the working mom that drops every Sunday! Follow along with CARRY Media on social media: @carry_media Connect with Paula & share what you are feeling called to in this season of your life: Instagram | Twitter | Facebook Subscribe & Listen to more episodes of the Podcast: Access More | Spotify | Apple

The holidays will be here soon

Today, we are happy to be speaking with the legendary John Ruhlin! John is the founder of Giftology, and he is full of energy and great ideas! In this episode, John tells his fascinating story and talks about how he created Giftology. He explains how he developed the understanding of giving personal gifts and shares his best marketing and sales referral tool. He also discusses why you should focus on your inner circle and why he wrote the book Giftology. We hope you enjoy listening to today's enlightening conversation with John Ruhlin! JOHN RUHLIN BIO:  John Ruhlin is the world's leading authority in maximizing customer loyalty through radical generosity. He is the founder and author of Gift·ology and has been featured in Fox News, Forbes, Fast Company, Inc, and the New York Times. While becoming the #1 performer out of 1.5 million sales reps for one of the world's most recognizable brands, John developed a system of using generosity to gain access to elite clients and generate thousands of referrals. He and his firm now help automate this process for individuals and organizations like UBS, Raymond James, DR Horton, Keller Williams, the Chicago Cubs, and Caesar's Palace. John and the Gift·ology team can help any individual turn their clients into their own personal sales force to drive exponential growth. John's story John grew up in a modest family on a farm in a small town in Ohio. He learned, early on, that if he wanted something, he had to work for it. John did very well at school and wanted to become a doctor or a chiropractor. But his life and plans changed after he started dating a girl whose father, Paul, was a generous rain-making attorney. Mentorship Paul showed up in unusual ways for his relationships. That inspired John to want to be just like him at sixty. John was interning with Cutco, selling knives to pay for med school. He was not good at selling, and after he pitched to Paul, Paul offered to help him hit his goals.  Relationships Paul taught John that everything boiled down to relationships. Paul explained that if you take care of the family in business, everything else takes care of itself. That struck a chord with John. He started to mimic Paul in his relationships and sent some expensive knives to some CEOs he wanted to meet with as gifts. After pitching the CEO of a large insurance company, John walked out with an order for 1,000 knife sets! Number 1 distributer Cutco has worked with about 2,000,000 sales reps over 70 years. John became their number one distributor in the entire global history of the company by using the idea of giftology!  Giftology Giftology is about building relationships. If you want referrals, deal flow, or employee retention, you need to inspire people to want to advocate on your behalf. The best marketing sales referral tool  John learned early on that if you go all-in and show something in your relationships, it will come back to you a hundred-fold. He found it one of the best marketing sales referral tools on the planet!  All over the world John now owns a consulting agency that teaches people how to do giftology. He also writes books and speaks about it all over the world.  The core of his business The core of John's business is teaching people how to love relationships thoughtfully and at scale, while moving people emotionally. What John discovered about gifts  John discovered that it does not help to send people a gift with your logo on it. It is better to send them something personal with their name on it.  A recipe for building relationships John noticed that there was a recipe for building relationships with giftology. For it to work, you have to follow the recipe to the letter because every tiny detail and every intention counts. We were designed to want to reciprocate and do nice things for people who do things for us with no strings attached. Kindness, generosity, and love Everyone wants to be appreciated, acknowledged, and loved. The companies crushing it all lead with kindness, generosity, and love. They care for their employees and clients and invest in them. The inner-circle John believes that the inner circle matters just as much as the person writing the checks because those people influence the decisions. A six-figure deal John closed a six-figure deal with a basketball team because he treated the inner circle the same as he treated the CEO.  Event planners John treats event planners like gold because they have gone out of their way at times to become sales reps for his brand.  Show up repetitively and consistently When you move from being passively loyal to being actively loyal and show up repetitively and consistently for a relationship because you want to, not because you have to, the relationship will flourish. John's book, Giftology John wrote the book to spread the idea of giftology to others. He also wanted to drive credibility, have a global impact, and be the first one in the leadership space to talk about using gratitude and generosity to grow relationships and revenue. He has sold 110,000 copies in the last six years, and it changed everything for him! Covid Covid has shifted the priorities of many, but humans still need to connect. So although Covid made John realize that he can have an impact from afar, he still enjoys appearing on a big stage once or twice a month, shaking hands with people, and signing books.   Connect with Eric On LinkedIn On Facebook On Instagram On Website   Connect with John Ruhlin On LinkedIn Books mentioned: Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention, by John Ruhlin Jab, Jab, Jab, Right Hook, by Gary Vaynerchuk Save Your Asks: Evolve Your Networking Currencies. Grow Your Influence. Triple Your Business, by Chris Tuff

John Ruhlin is the co-founder of the Ruhlin group, and is the world's leading authority for maximizing customer loyalty through radical generosity. An entrepreneur and international keynote speaker, he is also the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention.   In this episode, we talked about customer service, gifting strategy, influencer marketing, relationship building…

In today's episode, we cover the art of gift giving with John Ruhlin. John Ruhlin is the founder and CEO of Ruhlin Group, the master of building businesses by giving gifts, and the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention. Giving the right gift can radically strengthen any personal or business relationship, but what questions should you ask when thinking about the right gift for someone, what gifts should you avoid at all cost, and when is the right time to give a gift? What to Listen For Introduction – 0:00 Who do people often overlook when it comes to building and maintaining relationships? What can you do to make gift giving feel less like a transaction and more like a natural part of relationship building? How can you make gift giving a game changer for all of your personal and professional relationships? The secret to giving gifts that change your life – 13:17 How much money should you set aside for giving gifts every year and why do you need to plan for it? What is the ultimate recipe for gift giving and what should you think about when giving gifts? Examples of business changing gifts – 26:23 What crucial questions should you think about when personalizing a gift for someone? How should you start giving gifts if it's not something you're used to doing? What types of gifts should you never send? Tips for personal gift giving – 45:36 What gifts can you give to deepen your personal relationships? The right gift can change someone's life and create a memory that will last forever. But how can you figure out what that gift might be? For one, it must be meaningful to the receiver, and what things in a person's life are likely to be the most meaningful? In many cases, it's our values and our families, so think about how you might personalize an item that person uses or sees everyday and incorporate something related to their values or family. An example? How about a knife set in which each knife is engraved with a different favorite quote of theirs. A Word From Our Sponsors Do you LOVE the toolbox episodes? Did you know that every week we give a LIVE mini-toolbox lesson inside our Private Facebook Group? Best of all it is FREE to join. Join today and get access to all of our live training and level up your communication, leadership, influence and persuasion skills. With 14,000 members it's a great place to network, learn and overcome any obstacle that's in your way. Did you know that you can get the whole Art of Charm catalogue when you subscribe to Stitcher Premium using our link? That's 15 years of podcasts featuring expert guests and toolbox episodes! Sign up today and use Code “CHARM” to get a free month! Resources from this Episode The Top 10 Gifts You Should NEVER Give John Ruhlin's website Giftology website Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by Josh Ruhlin Check in with AJ and Johnny! AJ on Instagram Johnny on Instagram The Art of Charm on Instagram The Art of Charm on YouTube

At this time of year, you've got a lot going on, including planning for the holidays. During this Silver Dollar episode, the Stay Paid pals want to help make the client gift-giving process a little easier. When you listen to the episode, you'll hear about how to make your gift-giving exceptionally effective for creating gratitude and lasting impressions, a standard way to think about what you might spend on gifts, and some exciting gift ideas you can consider for your clients.   Please don't forget to check out the show notes for more in-depth information and added details not included in the episode. Visit www.staypaidpodcast.com.   Connect | Resources  Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin  How to Win Friends and Influence People by Dale Carnegie  Ep. 243: How to Master Relationship Marketing (with Glennda Baker)  Ep. 81: Increase Your Income with Gratitude (with Kim Angeli)  Ep. 145: How Will Penney and His Team Sold 251 Homes Last Year From Referrals and Reviews  Ep. 77: These 20 People Will Take You to the Next Level with Sean Carpenter    0:00     Introduction  1:37     It's less about the gift  2:10     Giver-centric and recipient-centric gifts  3:56     You can't please everyone  4:30     Unexpected gifts leave the greatest impression  5:49     The best gifts delight more than just the recipient  6:38     Best-in-class service requires best-in-class gifts  7:33     How much to spend on client gifts  9:34     Forget the SWAG  11:20   Action Item 

“I started understanding what it was about gifts. It was about relationships. It was about referrals. It was about people trusting you.” How can radical generosity help us build not only our relationships, but our businesses as well? Today's guest is here to show us how. John Ruhlin, co-founder and CEO of Giftology Group takes us through his journey and shares how his desire to make his clients feel appreciated and cared for helped build his business and grow his network to where it is today. Learn how to create strong and lasting relationships in your professional and personal life with this episode of #TheKaraGoldinShow Social Media: Enjoying this episode of #TheKaraGoldinShow? Let Kara know by clicking on the links below and sending her a quick shout-out on social or reach out to Kara Goldin directly at Kara@drinkhint.com Follow Kara Goldin on Linkedin: https://www.linkedin.com/in/karagoldin/ Follow Kara Goldin on Instagram: https://www.instagram.com/karagoldin/ Follow Kara Goldin on Twitter: https://twitter.com/karagoldin Follow Kara Goldin on Facebook: https://www.facebook.com/KaraGoldin/ Check out our website to view show notes: https://karagoldin.com/podcast/199 List of links to resources mentioned in episode, suggested reading & social media handles: John's Website: https://johnruhlin.com/ Giftology Group Website: https://giftologygroup.com/ruhlingroup/ John's Linkedin: https://www.linkedin.com/in/johnruhlin/ John's Instagram: https://www.instagram.com/johnruhlin/ John's Twitter: https://twitter.com/ruhlin John's YouTube: https://www.youtube.com/user/ruhlingroup John's Facebook: https://www.facebook.com/johnruhlinjr/ Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention: https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention-ebook/dp/B01FT16BPM/

John Ruhlin is a speaker, author, and advisor. He is the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention. Today, he speaks about the concept of gifts and how there is a right and wrong way to give. Here are some power takeaways from today's conversation: It's not about the gift you give, but the human connection you build Sending unexpected gifts at unexpected times The return on relationships Why you need to focus on your warm market first Episode Highlights: Building Human Connection Through Giftology What most people forget whether they're a sales rep or a million-dollar business, or a billion-dollar company, is every business rises and falls on relationships. Whether that's relationships with clients, mentors, advisors, employees, and prospects, most people, however, are terrible at showing gratitude to even their spouse, let alone their top 100 clients or their top 500 employees or whatever. At the end of the day, nobody cares about gifts, but the results in the referrals and how you show up for people matter. The gifts are the delivery vehicle for this emotional connection. It's actually not about the thing that you've given, but it's the meaning, the story, the thoughtfulness. When you're more thoughtful and more creative with how you love on people, you can spend 1/10 the amount of money and get 100 times more impact. The problem with many people, however, is they're trying to buy their way with sponsorships and advertising, as well as Facebook ads and cool sexy events and models. But you need to understand the psychology of how to influence people and how to do it either in a thoughtful way with no strings attached. Most people give then they ask and ruin it. They actually damage relationships because they're not giving a gift but they're trying to manipulate. You need to show up for people and then show up again and then show up again. Then maybe after doing this for a year or two or three to people you already have a relationship with, you earn the right to ask for a referral. And so, don't give a gift and ask for a referral otherwise you would only turn that relationship into a transactional deal. The Return on Relationships When you show up for your wife, your husband, your client, or your employee, it's because you want to, and not because you had to – and all that changes everything. There's no other part of your business where you can get a better return on investment than a return on relationship. But many times, people don't understand this return on relationship. You should be inspiring all of your clients to be sales reps for you. And if you do that well, you get referrals without asking. It's not about the gift. It's about the results on the back end of loving people well. Why Start With Your Warm Market Start with the warm market because when you do, you're already taking that small fire that's already burning. Now, imagine drowning a bunch of wood with gas and there's no fire. And so, you just wasted all your resources. If you want to get somebody to be in your corner, start with a relationship first and then pour gasoline on fire that's already warm and burning. --- Support this podcast: https://anchor.fm/erikecabral/support

John Ruhlin is a speaker, author, and advisor. He is the author of https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention/dp/1619614332 (Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention). Today, he speaks about the concept of gifts and how there is a right and wrong way to give. Here are some power takeaways from today's conversation: It's not about the gift you give, but the human connection you build Sending unexpected gifts at unexpected times  The return on relationships Why you need to focus on your warm market first Episode Highlights: Building Human Connection Through Giftology What most people forget whether they're a sales rep or  a million-dollar business, or a billion-dollar company, is every business rises and falls on relationships. Whether that's relationships with clients, mentors, advisors, employees, and prospects, most people, however, are terrible at showing gratitude to even their spouse, let alone their top 100 clients or their top 500 employees or whatever.  At the end of the day, nobody cares about gifts, but the results in the referrals and how you show up for people matter. The gifts are the delivery vehicle for this emotional connection. It's actually not about the thing that you've given, but it's the meaning, the story, the thoughtfulness. When you're more thoughtful and more creative with how you love on people, you can spend 1/10 the amount of money and get 100 times more impact. The problem with many people, however, is they're trying to buy their way with sponsorships and advertising, as well as Facebook ads and cool sexy events and models. But you need to understand the psychology of how to influence people and how to do it either in a thoughtful way with no strings attached.  Most people give then they ask and ruin it. They actually damage relationships because they're not giving a gift but they're trying to manipulate. You need to show up for people and then show up again and then show up again. Then maybe after doing this for a year or two or three to people you already have a relationship with, you earn the right to ask for a referral. And so, don't give a gift and ask for a referral  otherwise you would only turn that relationship into a transactional deal. The Return on Relationships  When you show up for your wife, your husband, your client, or your employee, it's because you want to, and not because you had to – and all that changes everything. There's no other part of your business where you can get a better return on investment than a return on relationship. But many times, people don't understand this return on relationship. You should be inspiring all of your clients to be sales reps for you. And if you do that well, you get referrals without asking. It's not about the gift. It's about the results on the back end of loving people well. Why Start With Your Warm Market Start with the warm market because when you do, you're already taking that small fire that's already burning. Now, imagine drowning a bunch of wood with gas and there's no fire. And so, you just wasted all your resources. If you want to get somebody to be in your corner, start with a relationship first and then pour gasoline on fire that's already warm and burning.  Resources Mentioned: http://www.johnruhlin.com (www.johnruhlin.com)  https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention/dp/1619614332 (Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention)

Join creatives Joe and Todd as they talk about the ways gifts can create a meaningful “connection point” with clients, employees, or donors. Learn why off-season gift-giving can be more impactful than traditional holiday giving. Joe and Todd discuss the power of the thoughtful, unexpected gift, and why it is often the best gift to give and receive. The duo also shares insights from John Ruhlin's book Giftology: The Art and Science of Using Gifts to Cut through the Noise, Increase Referrals, and Strengthen Client Retention. The Joe and Todd Show - Podcast Are you a creative, or in a creative business and want to make more money? Do you crave professional tips and knowledge about how to grow your creative business? The Joe and Todd Show podcast is the place where creative collides with business. Hosts Joe Mathis and Todd Wade have a passion to share their experience so creatives of all types can dream big and achieve their goals.  As RumbleDrum's Chief Creative Officer and Chief Executive Officer, respectively, Joe and Todd have 30 plus years of experience in guest experiences, environments, and identity. Learn more about RumbleDrum at https://www.RumbleDrum.com

In this episode of the Duct Tape Marketing Podcast, I interview John Ruhlin. John is the founder of The Ruhlin Group, a gift logistics company. He's also the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention.

Without the high-net-worth individuals who put money in our deals, we wouldn’t have a syndication business. And yet, most of us are terrible at showing our appreciation to the passive investors we work with. When a deal goes through, we send them a mug or hat with our logo on it and call it a day. But does that reflect what the relationship is actually worth to us? Is there a better way to do gifting? John Ruhlin is the Cofounder of Giftology Group, a strategic gifting consultancy that helps sales leaders, business owners and executives unlock loyalty and turn clients into raving fans. He founded Giftology Group in college to market Cutco Cutlery as a high-end corporate gift to companies of all sizes, and today, John is the #1 distributor in Cutco’s 60-year history. John is also a sought-after keynote speaker and author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention. On this episode of Apartment Building Investing, John joins cohost Garrett Lynch to explain how he came to dominate the Cutco leaderboard using gifting to build relationships. He introduces us to the giftology system, describing how he leverages generosity to turn his best clients into salespeople and raving fans. Listen in for John’s insight on how much to allocate for gift-giving and learn how YOU can get a 10X return by investing in the people who make your business profitable. Key Takeaways How John came to dominate the Cutco leaderboard Learned relationship-building from mentor Paul Sent gifts to land meetings with big-time CEOs John’s insight on the value of relationship-building Make decisions emotionally, justify with logic Gifting = mechanism for generating emotion John’s concept of a return on relationship Initial $7K investment in gift to Cameron Herold $25K over 10 years = 50X return on relationship The key ingredients of John’s giftology system Include handwritten note, name family members Personalize gift and be intentional about timing What makes John’s giftology system work Generates like, trust and keeps top-of-mind People crave human-to-human relationship How much a business should allocate toward gift-giving Reinvest 5% to 15% of net profits in relationships Invest in people already work with at some level Why giftology requires a long-term commitment Genuine generosity vs. manipulation tactic Turn best clients into salespeople John’s top examples of the benefits of giftology Invited to appear on Gary Vaynerchuk show 107% increase in referrals for John Bowen Connect with John Ruhlin Giftology Group Download the Giftology System Email john@giftologygroup.com Resources Join the Nighthawk Equity Investor Club Learn More About Michael’s Mentoring Program Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin Entrepreneurs’ Organization Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk John on Marketing for the Now with Gary Vaynerchuk Artifact Mug The 5 Love Languages Young Presidents’ Organization Vistage Books by Don Yaeger Podcast Show Notes  Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group

"A gift isn't about you. A gift, by its very nature, if you want it to move somebody's heart, better be about the other frickin’ person." - John Ruhlin Why you need to throw everything you think you know about gifting out the window. How thoughtful gestures can foster profitable, long-term relationships. Why you should stop sending merchandise as gifts. How John's elaborate proposal landed him in the ICU. John Ruhlin: Revolutionizing Gift-Giving John Ruhlin started out with a simple desire to make some extra cash to fund his way through medical school. He got himself a job as a Cutco Knives sales rep, and after a few short years achieved the highest sales numbers in the company's history — a record he holds to this day. John has since taken his secret to selling knives and turned it into one of the most successful relationship-building tools out there: Giftology. Through Giftology, John helps businesses to forge steadfast relationships with their stakeholders. He has shared his formula for top-tier gift-giving in his book “Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention*.*” Planning: The Key to Great Gifting You wouldn't buy flowers from a gas station at the last minute for your mom ON Mother’s Day (hopefully), so why would you rush getting a gift for an important client? John explains why every gift requires forward-planning and lots of thought in order to make the biggest impact — and why gifts shouldn't be reserved only for the holiday season. ROR: Return on Relationships, Not Investments It's time to stop thinking about the short-term and how many leads your marketing campaigns bring in and start thinking about the long-term and how to foster your relationships. We discuss how Giftology can result in huge benefits year after year and why it isn't about one-off gifts. Key takeaways: Put your money where your mouth is and gift in a way that reflects your brand. Don't present yourself as a Fortune 500 company and send out coasters to "valued clients." The gifts aren't about you, so stop sending lazy presents that reflect YOUR interests. Take the time and effort to find something that the receiver will truly appreciate. We already have a lot of stuff, so tailor your gifts to the individual in a way that will make them meaningful and unique. Links and Resources The Game Changing Attorney Podcast Michael Mogill Facebook Michael Mogill Twitter Michael Mogill Instagram Michael Mogill LinkedIn Crisp Video Website Crisp Video Facebook Crisp Video Group Twitter Crisp Video Instagram Crisp Video LinkedIn John Ruhlin LinkedIn John Ruhlin Twitter John Ruhlin Website Giftology Group Website

One of the biggest mistakes real estate agents make is focusing on buying leads, while skipping over actually building relationships and cultivating fans.    Once we become clear on what our brands represent and the target audience we’re crafting content for, the next step is nurturing quality interactions to connect on a person-to-person level.    If we want people to know, like, trust and refer us, we need to have a mindset of giving and a system for reaching out that makes them feel valued.   What are some unique ways we can nurture deeper relationships with our databases? Today, we’re going to talk about powerful ways to connect with people, and how they make us memorable and referrable.    Three Things You’ll Learn In This Episode    - Top producers and successful real estate professionals are sending out personalized gifts and tokens of appreciation to the people in their databases. We have to mirror this in our own database marketing.    - Social media gives us a window into what people like and care about, and ideas for personalized gifts we can send them.    - If we don’t effectively market ourselves, we won’t stand out, create fans, get referrals, and ultimately, we won’t earn what we want.   Resources Mentioned    https://stickerapp.com/ - For custom stickers and labels    Giftology: The Art and Science of Using Gifts to Cut Through the Noise by John Ruhlin

How do you get access to the unreachable? How do you become unforgettable? That’s the focus of this episode of Capability Amplifier. 15 years ago, Mike Koenigs called a good friend who was buying three people $12,000 Rolex watches and thought he was crazy. "Why?" He asked! Keep reading or start listening... You know that amazing, warm, fuzzy feeling you get when you receive or give a gift? Did you know there’s a psychology and science behind gift-giving that could help you build incredibly strong business relationships, grow your business and make a ton of money? Today on the Capability Amplifier podcast, Mike's special guest is John Ruhlin, the author of “Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention.” John says that gratitude isn't a “woo-woo thing,” it's an ROI driver because “nobody cares about gifts, but we all care about relationships.” John didn't grow up with a silver spoon in his mouth or in country clubs, in fact, it was the complete opposite. He’s a farm boy from Ohio who grew up milking goats and baling hay in a town of 417 people. Then his life completely changed because of a mentor. When John was in college he had a girlfriend who’s dad, Paul, was this rainmaking attorney in a small town. When you're poor, you notice when people are generous and Paul was radically generous with everybody, whether it was the assistant, the janitor, or the CEO. Paul would find deals on noodles and everybody at church the next Sunday would walk away with 200 cases of noodles and John would say to him, “that was $30,000 or $40,000! Are you nuts?” Paul would just smile. It wasn't tactical for him, it was just who he was. He exuded generosity and because of it, he owned oil wells, banks, real estate, and everybody came to him because he was the most liked, trusted, and top of mind person in the community. John was selling Cutco knives at the time and decided to pitch Paul the idea of giving away pocket knives to all of his high-end clients. Paul didn’t like the idea of pocket knives but instead told John he wanted to order a bunch of his $100 paring knives. John was confused. He didn’t understand why Paul wanted to give a bunch of grown men and CEOs of billion-dollar companies a kitchen tool! What Paul told him next changed his life forever. Paul said that after being in business for 35 years, he found that if you take care of the family in the business, everything else takes care of itself. It was at that point John had the epiphany that it wasn't about the silly knives. Paul understood that the knife was a delivery vehicle for an emotion. People loved and trusted Paul because he was always around even when he wasn't there because of gifts like this. So John started mimicking Paul’s ideas and pitching to CEO’s of multi-million dollar companies. But rather than say “hey, I want to pitch you knives,” (because he’d be hung on real quick) he would mail these guys $300 carving sets with a handwritten note that said, “carve out five minutes for me,” and he’d get the meeting every time. Inevitably when he’d walk into the board room for his meeting with guys in their 50’s and 60’s they’d be shocked at how young John was and they’d ask him, “Are you here to sell me knives?” John’s answer was always, “no, I'm here to help you and your thousand sales reps do exactly what I did to you and your top 10,000 relationships.” By the time he was a senior in college, (out of 1.5 million sales reps,) he became number one at Cutco by applying what he now calls the Giftology System. It's really about understanding the psychology of building relationships, inspiring them to refer you, open doors, be loyal, be engaged. All the stuff that we want in business with humans can be accomplished if we show our love and gratitude in a certain way. That's the core of Giftology that started 20 years ago by mimicking somebody who did it naturally.

In this episode we talk to Erik Kostelnik, Founder & CEO at Postal. If you like this episode, you'll probably also love... ...these past episodes: Stop Sending Fruit Baskets: The Art of Strategic Gifting with John Ruhlin 5 Revolutionary Ideas for Automated Direct Mail Campaigns with Kris Rudeegraap ....and this book: Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.

Today we are so excited to welcome fellow entrepreneur Daphne Bradley from Design By Daphne, a woman-owned business specializing in Re-design, however we are a full design service. Design By Daphne can walk you through as little or as much as you like. Furntiure and Cabinet painting, small job upholstery, and custom window treatments are just a few services we also provide.Daphne shares her story with Staci, Jennifer and Jack, especially about learning the business side of running her business and the importance of delegating those tasks to experts!Daphne is an energetic guest who shares one nugget after another.  She talks developing her passion early on by pounding nails on a chalk line drawn by her dad, the importance of true networking, continuous marketing and making a positive out of a situation such a Covid-19.Everyone shares a couple of great resources that you need to check out:The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It and Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client RetentionNugget Alerts include:   - Always find the positive in the negative- Make sure you're not wearing all the hats- Be in front of your market at all times- Rethinking how you use what your already have But who are the Dempseys?Jennifer Faith Dempsey has been in the beauty industry for over 10 years. The last 3 1/2 years she has owned J.Faith Hair Studio. She brings her experience on how she balances entrepreneurship and motherhood.Staci Joy Dempsey is an insurance agent, a mom and a busy non profit volunteer. She truly understands what it means to be an entrepreneur.  Staci serves as the podcast's host.Jack Dempsey is the dad who heads up this busy family.  He is a founding partner in Dempsey, Weiss & Associates, an Elmer, NJ based insurance and investment firm begun more than 30 years ago.Designs by Daphne can be found:WebsiteFacebookLinked-InThe Business of Business podcast is sponsored by:Dempsey, Weiss & Associates, Elmer, NJ,     856-358-3900J. Faith Hair Studio, Logan Township, NJ     856-975-5965

I'm not usually a glass-half-full kind of person, but I can't stop staring at the silver lining of the COVID-19 pandemic.  There has been an amazing demonstration of radical service to others.  Brooks Brothers and Under Armour manufactured medical masks.  New York landlords allowed tenants to skip months of rent.  Snowboarders are donating goggles to healthcare workers. Xerox is producing disposable ventilators.  That's just the tip of the iceberg.  As a nation, we've helped each other in ways we never thought possible.  We don't often know what we're capable of until we're faced with an opportunity that requires action. And it is especially in these times of crisis that we respond with the values we hold dear to us. Today, I’m talking about radical service – why it’s a value you need to uphold in every season of your life, what it can look like in your company, and how you can do it while still taking care of yourself.   In this episode, you will hear: How serving others can save you and connect you to opportunities Takeaways from Adam Grant's book Give and Take How you can practice radical service within your team The harm of selfless giving, why it’s detrimental to yourself, and how to address it   Subscribe and Review Have you subscribed to my podcast? If the answer is no, I’d love for you to subscribe. Diary of a Doer is full of stories of business, some behind the scenes, and freaking amazing guests. If you’re feeling really generous, I’d love for you to give me a review over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps me out a ton! If you really enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://trivinia.com​ to download it.   Supporting Resources: Our Responsibility to Share Our Truth (Episode 72) https://trivinia.com/episode-72-our-responsibility-to-share-our-truth The Opportunity in Crisis with Mike Cline (Episode 74) https://trivinia.com/episode-74-the-opportunity-in-crisis-with-mike-cline Do You Have Someone in Your Corner That Will Call The Fight? (Episode 65) https://trivinia.com/episode-065-do-you-have-someone-in-your-corner-that-will-call-the-fight www.priorityva.com/remotesuccess    Book mentions: Give and Take: A Revolutionary Approach to Success by Adam Grant https://www.adamgrant.net/give-and-take Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin https://giftologygroup.com/giftologybook/    *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Today on the show Jodi interviews Melanie Deziel, author of The Content Fuel Framework (2020). Here are some highlights from their conversation: Jodi and Melanie discussed the origin of her book. Melanie wanted to be able to share what she teaches on stage in a one-to-one format that’s accessible to anyone (i.e., not just those whose boss hires her to deliver a training or sends them to a conference).  Melanie described the writing and publishing process as a fun one with a big learning curve. The scale of a book is so different from what she (and most author-entrepreneurs) is used to writing, that when she was able to break it down into what felt familiar, it made a big difference. Thinking of chapters as articles made the word count seem less daunting. That long time line, coupled with no one seeing the manuscript for so long, was challenging for Melanie. Melanie noted that she had actually started another book before The Content Fuel Framework, but that during the writing process she realized that The Content Fuel Framework is the book her audience needs now/first. Because Melanie’s book release coincided with the coronavirus pandemic, most of her scheduled speaking and training engagements were canceled/moved to virtual events. Her plan is to package the book with workshops, allowing for bulk buying. Melanie encouraged aspiring author-entrepreneurs to consider their approach when starting the process. If you don’t break “I want to write a book” into steps, it can get overwhelming quickly. She also noted the importance of having people you trust to talk to about the process. Melanie shared that she recently read Invisible Women: Data Bias in a World Designed for Men by Caroline Criado Perez and Giftology:The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention (https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention-ebook/dp/B01FT16BPM/ref=sr_1_1?dchild=1&keywords=giftology&qid=1586439911&s=digital-text&sr=1-1) by John Ruhlin and is currently reading fiction, which is unusual for her: Where the Crawdads Sing by Delia Owens. Listen here or on your favorite podcast player, and let me know what you think! Find Melanie here: Storyfuel.co (https://www.storyfuel.co/) http://contentfuelframework.com/Instagram.com/meldeziel (http://instagram.com/meldeziel) https://twitter.com/mdeziel https://www.amazon.com/Content-Fuel-Framework-Unlimited-Marketers-ebook/dp/B0852ZX7KM/ref=sr_1_1?crid=1NBPYR597XGIE&dchild=1&keywords=content+fuel+framework&qid=1586357917&sprefix=content+fuel+%2Caps%2C152&sr=8-1

Today’s guest is an educator, author, and entrepreneur who is on a mission to reimagine business and transform education. As the founder and CEO of Mirasee, a business education company, he has developed innovative training programs that have raised the bar for online education. Some of his most popular training programs include the Course Builder’s Laboratory, the Business Ignition Bootcamp, and the ACES Club. Over 5,000 value-driven entrepreneurs have enrolled in these programs. His own entrepreneurial journey has had many twists and turns. He built Mirasee after his previous startup imploded in 2008, leaving him quarter million dollars in debt. But he’s fond of saying that “failure is only failure if it happens in the last chapter; otherwise, it’s a plot twist.” Today, Mirasee is a seven-figure business with 20 employees distributed all over the world. It’s no wonder that many top leaders in his industry reach out when they need help with their business or strategy. He is the author of 10 books including “Teach and Grow Rich” and “Leveraged Learning.” His latest book, “Teach Your Gift” was just released. Please join me in welcoming Danny Iny. Would you leave an honest rating and review on Apple Podcast? Or Stitcher? They are extremely helpful and I read each and every one of them. Thanks for the inspiration! In this episode we discuss: his thoughts on leadership “A leader’s job is to direct the focus for other people in terms of what they should be thinking about and what they should be focusing on feeling. It’s not a role, but an action or responsibility.” his humble beginnings as a middle school entrepreneur/rebel and how his boredom as a student has led him down a path to run a seven-figure business. how a company imploding is like a really bad breakup. the transformation from a blog to Mirasee which is NOT a family business even though his entire family bought into his dream and works there. his innovative approach to hiring. how building and nurturing relationships can lead to success. using systems that play to your uniqueness. Links Danny Iny on LinkedIn and Twitter. www.mirasee.com www.teachyourgiftbook.com Books mentioned in this episode: “Teach Your Gift: How Coaches, Consultants, Authors, Speakers, and Experts Create Online Course Business Success in 2020 and Beyond” by Danny Iny “Leveraged Learning: How the Disruption of Education Helps Lifelong Learners, and Experts with Something to Teach” by Danny Iny “The World Works Better” by Danny Iny “Teach and Grow Rich: Share Your Knowledge to Create Global Impact, Freedom, and Wealth” by Danny Iny “Website Copywriting: The 7 Essential Pages for Online Business Success (Business Reimagined Series Book 1)” by Danny Iny “The Audience Revolution: The Smarter Way to Build a Business, Make a Difference, and Change the World” by Danny Iny “Engagement from Scratch! How Super-Community Builders Create a Loyal Audience and How You Can Do the Same!” by Danny Iny, et. al. - “Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention” by John Ruhlin Other Resources: Listen to my interview with Dorie Clark. Listen to my interview with John Corcoran. Learn more about Jayson Gaignard. About Robbie: Robbie Samuels is a keynote speaker, TEDx speaker, and relationship-based business strategist who has been recognized as a “networking expert” by Inc., Forbes, Harvard Business Review Ascend and Lifehacker. He works with event organizers and associations to create a better experience for “Year 2” participants, leading to increased member value and member retention. In light of COVID-19, he is assisting organizations with bringing this more engaging experience to virtual events as a Virtual Event Design Consultant and Emcee. Events are about content AND connections.

In this episode of the Positive University Podcast, bestselling author Jon Gordon talks with John Ruhlin, founder of the Rhulin Group and author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention.   This interview may be one of the most important that you’ll listen to if you want to transform your business and increase your ROR (Return On Relationships).    Not only does John Rhulin share some incredibly practical strategies, the overall mindset his ideas represent could change your business and your life.    Before we dive in, could you use a daily boost of positivity to help take on the day and overcome the challenges you face? Grab a copy of STAY POSITIVE, the new Wall Street Journal bestselling book by Jon Gordon and Daniel Decker. It’s packed with over 300 inspiring quotes and messages to fuel your life with with positivity. Go to staypositivebook.com to learn more.    Last but not least, if you enjoy this podcast make sure you hit that subscribe button and leave us a review. You can also share your favorite takeaways on social. Be sure to tag @jongordon11 on Twitter and Instagram or @jongordonpage on Facebook so Jon can respond and share. 

We’ve all heard the saying that goes, “people will forget what you said, they will forget what you did, but they will never forget how you made them feel…” As we enter the season of giving and gratitude here in the US, sending gifts to our family members, friends, and customers is a tradition. Giving a gift to someone can be an incredibly powerful act, for better or for worse. As you’ll discover through the amazing stories you’ll hear today, when done thoughtfully and with care, sending a gift to someone can open the door to new relationships and opportunities in a way that nothing else can. It can create a bond and a connection with someone that can last a lifetime, and that will never be forgotten. But when done incorrectly, it can have the complete opposite effect that you desire… It can actually cause the recipient to feel like another sheep in the herd, misunderstood, unappreciated, or even disrespected. And unfortunately, most businesses shoot themselves in the foot every holiday season with impersonal, and lazy gift-giving campaigns they send to their customers, when they would have been much better off, sending nothing at all. Well to help us understand the incredible powers and dangers that come with giving gifts, we’re joined by a gentleman who’s literally dedicated his life to this practice… John Ruhlin. The story of how John discovered the power of gifts is absolutely incredible, and the wisdom he’s gained along the way when it comes to building relationships using gifts is unbelievably valuable. Many of you will have your lives changed by this interview one way or another... Please share it with your co-workers, business partners, and family members because the gifts you give do create strong feelings with your recipients. You just want to make sure those are positive feelings of appreciation, love, and gratitude, instead of accidentally triggering the opposite. With that being said, please help me welcome, John Ruhlin Resources: GiftologyPlan.com Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention Music: Track: HYLO - Headstrong ft. Mikey Ceaser & Akacia [NCS Release] Music provided by NoCopyrightSounds. Watch: youtu.be/Ff6c5r-wyTA Free Download / Stream: ncs.io/Headstrong  

Today on the show: Learn the mindset that can get you referrals without even asking. How a giving mentality, together with the right gifting mentality, can establish relationships that will change your career forever. This is Alberto's conversation with the The New York Times best-selling author of the book Giftology, John Ruhlin. To purchase John's book titled "Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention" click here: https://amzn.to/34VAB18 John Ruhlin is the world’s leading authority in maximizing customer loyalty through radical generosity. He is the founder and author of Giftology and has been featured in Fox News, Forbes, Fast Company, Inc and New York Times. While becoming the #1 performer out of 1.5 million sales reps for one of the world’s most recognizable brands, John developed a system of using generosity to gain access to elite clients and generate thousands of referrals. Looking to turn your passion into profit and your full-time activity? Alberto Sardiñas is one of the world’s leading experts on how to successfully turn a passion project into a lucrative career. As someone who has started multiple side passion projects that have all turned into full-time day jobs, Alberto knows how to properly plan and execute a vision into a reality. On the Passion Accomplished podcast, he shares his own tools, as well as those of his guests. With a social media following of close to 2.8 million fans, people all over the world look to Alberto for advice and inspiration on how they can achieve their dreams. Alberto’s greatest passion is helping people accomplish their goals and live out their dreams. As a show host and a mentor, Alberto can help anyone feeling frustrated with where they are in life to fulfill their greater calling, while still working their day job.

I love sitting around the fire pit and talking with you about leadership skills and leadership actions that I learned in the trust depleted places around the world, that work even better in your world. Sharing the skills of leadership, Rooftop Leadership, from life and death so that you can use them in life and business. Let’s take a moment to talk about the “soft skills”. I call them the “Lawrencian” skills. The same skills that T. E. Lawrence used to mobilize the Badu tribesmen to overthrow the city of Aqaba and the Ottoman Turks in World War I. This week we're talking about hospitality, but more specifically we're going into “Giftology”. John Ruhlin wrote this book called Giftology, and he coined the term, but he didn't coin the process. I will tell you that Special Forces, all the way back to T.E. Lawrence, have been using a form of Giftology, which is the giving of gifts to make connections and build relationships in high stakes moments, for decades, if not centuries. Let’s sit around the fire pit and break down the concept of, Giftology. I’ll see you on the Rooftop… Scott Join Our Rooftop Tribe! Website: http://www.rooftopleadership.com/blog Facebook: https://www.facebook.com/OfficialScottmann Instagram: https://www.instagram.com/rooftop_leader Twitter: https://twitter.com/RealScottMann LinkedIn: https://www.linkedin.com/in/davidscottmann

Today our expert guest is John Ruhlin, the world's leading authority in maximizing customer loyalty through radical generosity, the founder of Giftology, and the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention.   John stumbled onto the idea that grew into Giftology while he was a salesman at Cutco. John asked his girlfriend's dad to buy pocket knives that he could give away to clients who love hunting and fishing, but he didn't want pocket knives – he wanted paring knives.   Why? John wondered, why would you give a kitchen tool to the CEO of a multi-million dollar company?   That's when John received a piece of advice that would change his life: If you take care of the family, in business, everything else takes care of itself; that's the key to referrals, access, deal flow, and retention.   As John started presenting this idea to others, he realized that no one was using gratitude, gifts, and generosity as their competitive advantage. So, after developing a system of using generosity to gain access to elite clients and generate thousands of referrals, John became the best seller in the history of Cutco, while he was still in college.   John and his firm now help automate this process for individuals and organizations like UBS, Raymond James, DR Horton, Keller Williams, the Chicago Cubs, and Caesar's Palace, teaching how anyone can turn their clients into a personal sales force that drives exponential growth.   In an increasingly digital world, we crave human-to-human experiences, we crave being treated like an individual, “we crave realness!” As human beings, we all want to be known, acknowledged, and appreciated.   And, although there is a lot of lip service given to the idea that relationships are the most important thing, in business and in our personal lives, not a lot of people are actually walking that talk. “Everyone says relationships are their most valuable assets. Well, show me what you invest your money in and show me your calendar. That determines what you prioritize.”   So, take a look into your own calendar and look at where most of your money is going – are you acting like you put a premium on relationships?   Whether you're already doing great or just realized you have some work to do, John has some great advice for scaling and improving your relationships through acknowledgements, appreciation, and personalization:   Invest as much as you can in relationships. At Giftology, they recommend reinvesting anywhere from 5% - 15% of your net profits. If you have, for example, $5,000 to invest, don't then try to invest it in 5,000 people by sending out calendars or other cheap, branded trinkets. Instead, take your top 20 relationships and invest $250, so that each of those people feels acknowledged and appreciated. Most people don't need more stuff, so focus on one best-in-class or world-class gift that is personalized and that the recipient will treasure. Personalization is a BIG deal. Don't forget the family! 80% of the gifting that John does includes the spouse, kids, pets, and/or inner circle because those people are usually neglected in business relationships. It's not about spending the most money – it's about making the people who you invest in raving fans. “If you want somebody who is actively loyal to you, you have to show them that you're different than anybody else, you have to inspire them to act on your behalf, and that doesn't happen on accident – that happens because of you loving on them so much that they can't help but want to reciprocate!” The three times that people usually send gifts are after a deal is done, after a referral is closed, and at Christmas – and those are the three worst times to send a gift! At Giftology, they call this, “No ABC gifting.”   The Biggest Helping: Today's Most Important Takeaway   “You'll never regret giving more than is reasonable... That's where you separate yourself. When you do that, with whatever level you're at, people notice.”   Of course, John also has a gift for all of you: a list of the 10 gifts you should avoid giving to clients!   --   Thank you for joining us on The Daily Helping with Dr. Shuster. Subscribe to the show on iTunes, Stitcher, or Google Play to download more food for the brain, knowledge from the experts, and tools to win at life.   Resources: Read: Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention John's gift-giving guide: http://thegiversedge.com Facebook: https://www.facebook.com/johnruhlinjr Twitter: https://twitter.com/ruhlin LinkedIn: https://www.linkedin.com/in/john-ruhlin-0b04b01/ The Daily Helping is produced by Crate Media

John Ruhlin (@ruhlin) is the world's leading authority in maximizing customer loyalty through radical generosity. He is the founder of Ruhlin Group, and author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention. What We Discuss with John Ruhlin: Active loyalty versus passive loyalty. Why personalization matters. Why you should be asking "What's the most I can do here?" when investing in relationships rather than "What's the least I can get away with?" Why the timing of a gift matters. How to exercise radical generosity and take gift-giving to a whole new level. And much more... Sign up for Six-Minute Networking -- our free networking and relationship development mini course -- at jordanharbinger.com/course! Calm is the number one app for meditation and sleep! Want to explore its many benefits? Enjoy an exclusive discount of 25% off a Calm premium subscription by going to calm.com/jordan! Blinkist gives you access to 2,500+ bestselling nonfiction books, transformed into potent little packs you can listen to or read in just 15 minutes. Try Blinkist Premium free for seven days at blinkist.com/jordan! Avoid trips to the post office with Stamps.com -- The Jordan Harbinger Show listeners can get a four-week trial that includes a digital postal scale and free postage by entering code JORDAN after clicking on the radio microphone at the top of the page here! TurboTax, QuickBooks, and Mint are giant solutions that give you the power to prosper! Learn how to optimize your finances before tax time at intuit.com! Like this show? Please leave us a review here -- even one sentence helps! Consider including your Twitter handle so we can thank you personally! Full show notes and resources can be found here.

Guest: John Ruhlin, public speaker and author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention With the holiday season on the minds of managers and employees, now is the time for celebration and gift-giving. This is a perfect opportunity for HR managers to take a closer look at their gifting policies. How can you use this chance to create company advocates? You do it by finding presents that can help boost employee engagement and productivity. In this special 50th episode of HR Break Room, John Ruhlin joins hosts Caleb Masters and Chelsea Justice to discuss: how to identify the right gift for your people why giving it can boost employee morale and productivity the importance of giving at the right time and personalizing each gift to the recipient’s needs the effectiveness of gift-giving throughout the year HR Break Room is also celebrating its 50th episode by giving gifts of our own and announcing the winners of our “5 Days, 5 Giveaways” contest. To learn more about how to identify the needs of your employees, read our What Employees Want: Overlooked Insights in Employee Engagement white paper.

“The gift is supposed to represent the value you place on the relationship.” - John Ruhlin (click to tweet) Why is gift giving such a challenge? We know the people around us; we know their likes, their interests … but when we want to celebrate them, all great gift ideas go out the window. Amazon becomes our search engine. Wine and chocolates are a go-to. On today’s episode of Steal the Show, we are joined by John Ruhlin to unpack the performance of gift-giving. Yes, gift-giving is a performance--one that has true craft and technique. John is the founder of the Ruhlin Group, a company that develops relationship-building strategies and VIP-gifting programs to increase referrals and strengthen retention with their most important employees, clients, and prospects. John’s clients include the Chicago Cubs, San Antonio Spurs, DR Horton, Morgan Stanley, St. Louis Blues, and hundreds of other industry leaders and high-end service firms. His second bestselling book Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention can be found here Listen to today’s episode to hear John’s insights about gift-giving, and how we can best approach the often difficult task of finding that great gift for the people in our lives. “In business, we call it marketing. And we don’t realize we’re spending money to damage relationships because we’re making it all about us.” - John Ruhlin (click to tweet) Steal The Points Marketing is typically not gift-giving because we make it about us. Don’t give gifts with a transactional mindset. Try to give gifts that people can use every day rather than those that are consumed and disappear. Treat gift-giving as an opportunity to inspire the recipient, rather than just hand off a possession. Understand what the recipient wants, and then align the gift with that.

Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Giftology-John-Ruhlin

John Ruhlin is the Founder & CEO of the Ruhlin Group, a gift strategy and logistics company, and the bestselling author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention. John’s Ah-Ha Moment As a kid, John’s life changed when he started working for Cutco – not because he was selling great knives, but because he knew a very generous businessman and they worked out a gift-giving deal. They started sending gift boxes that included both pocket knives and kitchen knives to the CEOs of multimillion dollar companies. When John asked why they were sending kitchenware to high-powered CEOs, he was told, “If you take care of the entire family, everything else in business seems to take care of itself.” By the time John got to college, he was the best salesman in the history of Cutco (and found a new niche). “Nobody was teaching business leaders how to leverage gratitude as a competitive advantage in business.” –John Ruhlin If you want to start giving better gifts and leveraging gratitude in your life, check out The Top 10 Worst Gifts to Avoid Giving at giftologybook.com/jesse. Resources: Download The Top 10 Worst Gifts to Avoid Giving: giftologybook.com/jesse Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention

How can I make my spouse more like me? I didn't say how can I make my spouse like me more. I said how can I make my spouse more like me.  There's a tendency for us to want others to see the world in the same way we do.  To like the things we like and to have the same views and values as we do.  What happens if you're living with someone who sees the world differently?      Questions this week: How can an older construction worker develop new sources of income? How can I find new coaching clients?  Can my wife read books online and make money from that? How can I persuade my spouse to see the value in setting goals? And I've got good news –  And a whole lot more questions if we get to them. “No one can make you feel inferior without your consent”— Eleanor Roosevelt (Tweet This)   When you look at the way that you're bent You can do things for which you are meant Your passions and skills Will pay all your bills And other great blessings are sent  Show Notes: Episode – 07-28-17 Title: N/A Subtitle: N/A Summary: In this episode, Dan talks about the theme of making your spouse more like you. People have their own unique personalities, and those personalities are what separate them from everyone else, including family. Rather than let those unique attributes lead to misunderstandings, embrace them. Learn to love them for having an alternate perspective, but don't be afraid to let them know about something they might be missing. Tune-in to hear Dan talk about this and so much more in this week's podcast. Sponsored By: FreshBooks is offering a 30 day, unrestricted free trial to my listeners. To claim it, just go to https://www.freshbooks.com/48days Time Stamped Show Notes: 00:38 – Preview of Today's Show on “How can I make my spouse more like me?” I didn't say how can I make my spouse like me more – I said how can I make my spouse more like me. There's a tendency for us to want others to see the world in the same way we do.       To like the things we like and to have the same views and values as we do. What happens if you're living with someone who sees the world differently? Questions This Week: How can an older construction worker develop new sources of income? How can I find new coaching clients? Can my wife read books online and make money from that? How can I persuade my spouse to see the value in setting goals? And I've got good news “No one can make you feel inferior without your consent”— Eleanor Roosevelt 02:21 – A poem from Cliff Feightner When you look at the way that you're bent You can do things for which you are meant Your passions and skills Will pay all your bills And other great blessings are sent 02:51 – FreshBooks is offering a 30 day, unrestricted free trial to my listeners. To claim it, just go to https://www.freshbooks.com/48days 04:29 – Good news from Kurt in Alaska! He was a groomsman for 2 friends 04:44 – The bride's son, Tristan, died 2 years ago – he did not survive but was able to donate all his major organs 04:54 – 6 months ago, the person who received Tristan's heart, Jacob, reached out to say Thank You to Kelly and Becky 05:11 – As a surprise wedding gift, Kelly flew Jacob to Alaska for the wedding 05:31 – It was an amazing surprise! 05:39 – The photographer posted the photos that night and 2 days after, the website had 19M hits 06:50 – Dan shares an amusing story from Ontario, Canada 06:55 – Retired mechanic built a $550 staircase on a dangerous local park trail 07:08 – When several members of the community have fallen down the rocky path, local citizens called for price estimates 07:34 – City estimated it would cost $65K – $150K 07:49 – The mechanic found other neighbors who wanted to finance the stairs, hired a homeless man to help, and in 3 hours they built it for $550 09:12 – Dan wants to share a resource, Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention 10:05 – “Find interesting ways to surprise people during the unexpected times” 10:15 – Don't make gifts all about you 10:32 – True gifts don't have company logos on them 10:54 – Infusionsoft is offering 27 email templates you can use right now! 11:37 – Dr. David Powers got Dan one of the copies of The Strangest Secret. He asks, How can an older construction worker develop new sources of income? 13:16 – The lady selling doll clothes patterns David referenced is Cinnamon Miles 13:51 – Informational products are a possibility 15:06 – Leveraging is also an option 15:12 – Getting people to do remodeling jobs is almost impossible from Dan's experience 16:04 – Moving from doing the work to managing the work is a transition to leverage 16:16 – Dan shares about Robert Smith's son, Austin, who has a contract with their city to take care of citrus trees 16:42 – Austin's new business is making custom knives from wood 17:28 – Don't do just commodity – do something with value and meaning 17:55 – Dan also shares about a lady who carved the Cedar tree on their property in front of the sanctuary 18:42 – Dan encourages the older construction worker to look for unique skills he already has 18:57 – Angie asks, How can I find new coaching clients? 19:46 – Have something in between to lead people up the value ladder 20:04 – Dan shares an example 20:16 – Marianne just completed 48 Days' coaching mastery program 20:38 – Scan local businesses for opportunities 20:42 – Create a list of 40 businesses to approach for leadership training 20:52 – Make 5 calls weekly to business leads 20:55 – Follow up with 18 city leaders for referrals 21:06 – Identify and contact 15 business associations 21:10 – Do weekly blog, e-news, Facebook posts, etc 21:22 – Go to social events to engage with people 21:30 – Do online workshops 21:37 – Book 10 speaking engagements 21:46 – She's a valued employee, working full time 22:05 – Marianne went to several rallies of mayor candidates for their town 22:25 – She took note of one of the candidate's promises that he'll take calls if he won the election 22:32 – Day after the election, Marianne called the new mayor and asked if they can meet up and talk about the city's vision 23:09 – Marianne asked if the mayor was open for help and offered a solution 24:13 – Dan also shares about a person from their coaching mastery program 24:46 – Marianne's website is Marianne Renner Life Coaching 25:25 – Erin says, Can my wife read books online and make money from that? 26:00 – Last week, somebody read about Jim Hodges who reads old history books and makes materials for homeschoolers 26:48 – If your wife is reading current books, publishers might not give permission to use the materials for monetization 27:45 – Get books that are in the public domain 28:31 – Get educated what's in the public domain and what's not to avoid copyright issues 29:02 – Ask questions on AskDan or send them to askdan@48days.com 30:10 – 60% of the emails Dan gets is not about questions but requests to be on the show 31:46 – Podcast listeners take action – this is a huge differentiating factor for terrestrial radio 32:41 – Advertisers are aware of this 33:00 – Dan now needs a sorting system for emails 33:21 – Tom says, How can I persuade my spouse to see the value in setting goals? 34:25 – Tom's wife is still in the survival mindset 35:19 – A couple of resources are available for you. Dan and Joanne's What if the Negative Person is my Spouse 36:17 – Recognize that security is not just money in the bank 36:31 – Acknowledge your different personality styles 36:56 – Dan's goal was not to make Joanne his clone but to embrace her uniqueness 37:29 – There may be value in the unique perspective of your spouse 37:59 – Read about The Big Leap 39:27 – Coaching can be a mental remodeling 39:43 – Not hitting a goal is NOT failure 40:47 – Listen more, talk less 41:19 – Dan and Joanne determined an amount for Joanne to have her personal account on a monthly basis 42:04 – A monthly allowance gives your wife the freedom to do what she wants without having to ask 42:47 – Dan says this is a life-saver for their marriage 43:15 – Dan's grandsons are reading this summer 3 books: The Power of Positive Thinking – Norman Vincent Peale, How to Win Friends & Influence People – Dale Carnegie and The Magic of Thinking Big – David Schwartz 44:18 – Let your children follow their curiosity to find their calling 45:01 – Expose your children to things that will shape their thinking 45:46 – Don't worry about the job they're going to have 46:37 – Dan is confident his grandkids will get through those early years of jobs 47:02 – Look to the next generation as your legacy 47:25 – 3 things that kids need are great relationships, great conversations, and the chance to think for solutions 48:31 – Success is not just based on money 48:43 – The new 48 Days Eagles site – This is the best place for moving your career forward 3 Key Points: Don't try to make your spouse your clone, learn to embrace their uniqueness. Be willing to go the extra mile in building your network and connections. Recognize that money is not the sole basis for security and success. Resources Mentioned: To ask Dan a question for the podcast – AskDan The new 48 Days Eagles site – This is the best place for moving your career forward Make money and serve as a 48 Days Seminar Presenter Go to com/48Days and get a free audio of Zig Ziglar's See You at the Top! FreshBooks is offering a 30 day, unrestricted free trial to my listeners. To claim it, just go to https://www.freshbooks.com/48days 27 EMAIL TEMPLATES YOU CAN USE RIGHT NOW Referenced Podcast – What if the Negative Person is my Spouse Recommended Book: Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin Three books my grandsons are reading this summer: The Power of Positive Thinking – Norman Vincent Peale How to Win Friends & Influence People – Dale Carnegie The Magic of Thinking Big – David Schwartz CES Conference with Jim Cockrum – for all online biz (I'll be there!)   The post How can I make my spouse more like me? appeared first on Official Site Dan Miller.

www.success101podcast.com/163 John will tell you, “how you love and treat people will open more doors than you can imagine.” In fact, one gifting experience (Brooks Brother experiment) has opened more doors than $10 Million in advertising could ever do. After applying principles of generosity learned from “Attorney Paul,” John started selling the largest deals in…

John Ruhlin (@ruhlin) returns to share some of the best network-enriching tips from his book Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention -- just in time for the holidays! The Cheat Sheet: How gifts and generosity make people at work want to help you. How to become an attention broker and stand out above the noise. How to get past a busy person's gatekeeper and turn them into an advocate. How you are wasting your "networking" dollars and time and what to invest in when it comes to relationships. Why your significant other hates your gifts and what to do to make sure she or he is blown away by your future gift selections. And so much more... Does your business have an Internet presence? Now save a whopping 50% on new webhosting packages here with HostGator by using coupon code CHARM! Working with other people? Struggling to keep everyone on the same page? We use Basecamp 3 at The Art of Charm, and it's the only platform you're going to need to organize all of your company's projects and communication in one place -- Art of Charm listeners can try Basecamp 3 for free here! Don't like to shop for clothes? Let Five Four Club be your personal fashion stylist. Complete a short style quiz and receive a monthly curated package at your doorstep! Go to fivefourclub.com and use promo code CHARM at sign-up to get 50% off your first package! Whether you're a lady or a gent, you don't need to know what MicroModal fabric is to enjoy the comfort of MeUndies; you just need to wear them -- support this show (and yourself) with MeUndies here for 20% off! Find out more about the team who makes The Art of Charm podcast here! Show notes at http://theartofcharm.com/podcast-episodes/john-ruhlin-giftology-episode-567/ HELP US SPREAD THE WORD! If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find the credible advice they need. Review the show in iTunes! We rely on it! http://www.theartofcharm.com/mobilereview Stay Charming!

John Ruhlin is the founder of the Ruhlin Group and the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention. He’s the #1 all time distributor of Cutco Knives in its 65+ year history.  John is a master gift-giver, who forges lifetime relationships while generating huge returns for his clients.  His impressive list of clients includes the Chicago Cubs, Orlando Magic, Chicago Bears and many top entrepreneurs including Darren Hardy, Cameron Hould, and many more.  The true essence of John Ruhlin can be summed up in this quote from a very important person, his daughter: John helps people love on people. Here’s a glimpse of what you’ll learn: [0:37] Jeremy’s introduction of John Ruhlin, founder of the Ruhlin Group and author of Giftology. [2:03] How John’s daughter describes what he does. [4:16] A fun fact about John. [5:27] Growing up in large family and how it taught him work ethic. [7:44] The importance of standing out. [8:31] John’s aspirations as a kid. [9:27] How John discovered sales and started selling knives. [11:42] The learning curve of getting into sales. [12:48] What worked well with learning to handle objections? [14:57] The transition from going into people’s homes to going into businesses. [17:45] John’s college experience. [18:58] Landing the Chicago Cubs as a client. [22:07] The first big sports team he landed. [25:28] The most outrageous gift he’s ever done. [27:26] The most exciting client ever landed through the gifts. [29:58] Some of the biggest mistakes people make when gifting. [33:57] What stories didn’t make into the book? [36:50] Coming up with new ideas to keep gifts fresh for repeat clients. [38:53] Landing Caesar’s Palace as a client. [41:15] Gifts that backfire. [46:42] The hardest part about writing the book. [48:58] The important points in the book. [50:44] The craziest thing John convinced a client to do. [53:02] The low point of John’s journey. [54:02] How did you get out of that “funk”? [56:34] How did your wife help you get through that low point? [58:21] One of the proudest moments in your journey. [1:00:38] Some of the perks John and his partner give to the team. [1:01:28] John explains his connection to The Bubble Banks Company. [1:04:44] How to connect with John. [1:05:26] Who are some of the companies and entrepreneurs you want as a client? In this episode… There’s a reason John is seen as the master gift-giver. He understands the value of giving and discusses why it’s so important to make gifting a core value of any company. From the highs and lows, through the high-profile clients, to the most outrageous gifts he’s given, John gives us insight into how he’s become so successful by mastering the art of gifting. As one of 6 kids growing up on a farm, John learned early that he had to work for whatever he had. His parents taught him a strong work ethic, which has served him well as he built his business and wrote a successful book. As a child, John envisioned being a doctor because he wanted to work with his head and not his hands. He discusses how that all shifted when he discovered sales and found himself truly enjoying the process of connecting with clients. His first selling gig? Knives. John would go on to be the top seller in the 65-year history of Kutco knives, so it’s pretty clear he had a knack for it. Once John discovered his passion for sales, he would leave his dreams of going into medical school behind. He would take selling from residential to businesses and would find himself at the helm of a quickly-growing business. John discusses how he made that connection and why he decided to start pitching to businesses. He also talks about how he handles objections and why he believes objections are a good thing. From working with businesses, John bridged the gap into gifting and would soon be known as the best in the business. John goes on to discuss some of the biggest clients he’s ever worked with, including the Chicago Cubs, and how he wowed them with the first gift he was hired to create. He also shares some of the top mistakes people make in gifting, including the top mistake - making the gift about you, instead of the recipient. John discusses the most outrageous gift he’s ever gifted and why it made a huge impression. In closing, the discuss John’s book, Giftology, and the highs and lows of his journey. Resources Mentioned on this episode Giftology Ruhlin Group

John Ruhlin is the founder of the Ruhlin Group and the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention. He’s the #1 all time distributor of Cutco Knives in its 65+ year history.  John is a master gift-giver, who forges lifetime relationships while generating huge returns for his clients.  His impressive list of clients includes the Chicago Cubs, Orlando Magic, Chicago Bears and many top entrepreneurs including Darren Hardy, Cameron Hould, and many more.  The true essence of John Ruhlin can be summed up in this quote from a very important person, his daughter: John helps people love on people. Here’s a glimpse of what you’ll learn: [0:37] Jeremy’s introduction of John Ruhlin, founder of the Ruhlin Group and author of Giftology. [1:58] The low point of John’s journey. [2:58] How did you get out of that “funk”? [5:30] How did your wife help you get through that low point? [7:17] One of the proudest moments in your journey. [9:34] Some of the perks John and his partner give to the team. [10:24] John explains his connection to The Bubble Banks Company. [13:40] How to connect with John. [14:22] Who are some of the companies and entrepreneurs you want as a client? In this episode… Listening to the master gift-giver makes it clear that giving should be a core value of companies large and small. John discusses the evolution of his company, including the all-important highs and lows along the way. From his days as a struggling entrepreneur to the success he enjoys today, John has maintained a focus on the core value of his company: giving. John shares insight into his lowest points, which included tragedy, heartache, and shock. He talks about the lessons learned from these low points and how he managed to bounce back. John also talks about how he found support during these struggles and why the low points helped to make him an even stronger entrepreneur, and person. He gives insight into how his wife’s support helped him persevere in the darkest times. John goes on to discuss the proudest moments of his journey. From launching his book, Giftology, to the honor of being asked to speak at Google, John has enjoyed many high points throughout his journey. He goes on to discuss some of the perks he and his partner give to the team, and why it’s so important to find ways to give back to the people that make it all happen. In closing, John goes over his “dream list” of clients he’d love to work with, including Gary Vaynerchuk, Tim Ferris, Michael Hyatt, and Seth Godin. Resources Mentioned on this episode Giftology Ruhlin Group

Shep Hyken speaks with John Ruhlin, the number one Cutco Knife salesman in the world and author of his new book “Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention.” John shares gift giving strategies and ideas for you to use in both your personal and business life. John has taken the act of gift giving and turned it into an art. Don’t make a logo mistake or giving something that won’t be remembered – or even appreciated. And, why giving food or candy is a bad idea. Everyone can use these great tips from the guru of gift giving, so don’t miss this episode of Amazing Business Radio! Learn more about your ad choices. Visit megaphone.fm/adchoices