Write Publish Market

In this episode, Jodi shares an update on the third edition of Write.Publish.Market., set to launch in October 2025. Jodi talks about using her Master Book Project Planner to stay organized with timelines, budgeting, and team coordination. Jodi also revisdits the idea for a companion workbook and begins to share her potential marketing and publicity strategies. Time Stamps: 00:00 Book editing and planning process 06:09 Pockets of time in publishing schedules 08:11 Holiday season book publishing tips Keywords: book publishing, marketing asset, business owners, writing retreat, book draft, publishing strategy, book team, self editing, copy editor, beta readers, book revision, production schedule, book launch, book coaching, master book project planner, google doc, book planning intensives, typesetter, cover artist, proofreader, indexer, marketing help, publicity, launch plan, pre-order plans, website preparation, manuscript, productivity books, gift giving season, business growth   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1HP2WiFJz1IegjIsH42mhC4lt6kz9PvyzySQxpTFlHSQ/edit?usp=sharing  

In this episode, Jodi chats with Teddy Smith about Amazon ads for authors. Teddy walks listeners through Amazon as a search engine and underscores the importance of relevancy and purchase history in ad success. He also shares strategies for setting up effective ad campaigns, the role of ads in book relaunches, and the balance between manual and automated ad management.   Time Stamps: 00:00 Write Publish Market Podcast intro 05:51 Amazon as a search engine 09:30 start ads immediately and seek reviews 12:05 Amazon automatic ads: pros and cons 15:44 optimizing free promotion with ads 19:20 AI-driven keyword optimization 21:36 AI-driven Amazon ad management 24:16 business growth through book publishing   Keywords: book marketing, amazon ads, book publishing, PPC, nonfiction books, children's book, amazon search engine, book sales, book visibility, relevancy, keywords, search ranking, traffic, reviews, reputation, ad campaign, manual campaigns, automatic ads, amazon flywheel, free promotion, lead magnet, Facebook ads, Google ads, meta ads, mail list, ARC team, e Comm Manager, Bestseller Summit, Low Content Summit, Freedom Navigator Summit Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite The Blade Itself by Joe Abercrombie Publishing Performance (AI-driven Amazon ad account manager) Free Booksy by Written Word Media Pubby Book Blaze ChatGPT   About Our Guest: Teddy Smith is the Partnership Manager of Publishing Performance, and the host of The Publishing Performance Show, a podcast that helps authors sell more books and build profitable publishing businesses. As a book consultant, Teddy specializes in Amazon PPC and book marketing, helping authors maximize visibility and sales. He also writes for industry publications like The Ecomm Manager and speaks at events including Bestseller Summit, Low Content Summit, Freedom Navigator Summit.   https://teddyagsmith.com/ https://podcasts.apple.com/us/podcast/the-publishing-performance-show/id1763218068 LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1CrruE1MfVwzYCbYWBZ03SBVITBriuGFW7ND6PZA8UiI/edit?usp=sharing  

In this episode, Jodi is joined by business strategist Diane Mayer, who offers a grounded perspective on the importance of assessing the right timing for writing a book, particularly when considering its impact on business growth. The conversation underscores the significance of evaluating financial readiness, time management, and strategic planning before taking on book writing. Diane also shares her unique approach to writing a book in real-time through an email series.   Time Stamps: 00:00 Welcome to Write Publish Market podcast 04:16 Business books: credibility and strategy 09:15 Books as business marketing tools 10:02 Business books: timing and impact 13:54 Defining your financial comfort zone 17:12 Balancing business and book writing 20:05 Balancing delivery and marketing strategy 24:31 Ignoring personal questions and reflexivity 26:59 Simplify to avoid chaos in business 29:29 Book success: converting readers to clients 34:30 Finding daily writing time 38:11 Exploring various freedoms series 40:20 Writing insights and discoveries   Keywords: book marketing, business growth, book writing, creative projects, business owners, publishing industry, ceo strategies, operations management, scaling business, time management, work-life balance, strategic planning, marketing asset, emotional attachment, fractional coo, financial freedom, entrepreneurship, authority building, business revenue, high-ticket clients, business chaos, team management, long-term strategy, overcomplicating, slide deck presentations, book credibility, book structure, book framework, book ecosystem, solopreneur challenges Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Shoe Dog by Phil Knight Never Enough: From Barista to Billionaire by Andrew Wilkinson About Our Guest: Diane Mayor is the queen of turning overcomplicated operations into streamlined systems that actually stick, all while keeping your creative spirit alive and kicking. So if you're wearing all the hats and ready to see some wins, Diane's practical wisdom and infectious energy are exactly what you need to turn that ever-growing to-do list into a done-and-dusted success story.   https://dianemayor.com https://dianemayor.com/diagnostic   https://www.linkedin.com/in/diane-mayor/ https://instagram.com/diane_mayor LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1MiUos48Mlx3T9P37rAsfxd75NtIFAEpAy5NOF5Kna5E/edit?usp=sharing  

In this episode, Jodi discusses the potential synergy between books and podcasts, revealing how business owners can leverage both to amplify their message and engage their audience. Jodi shares practical strategies for using the content from one medium to benefit the other, such as creating podcasts based on book chapters or referencing podcasts in book content. She also highlights real-world examples from business owners who have successfully integrated their books and podcasts, offering listeners fresh ideas for maximizing their impact and business growth. The strategies Jodi mentions can be applied to podcast guesting as well.   Time Stamps: 00:00 Maximize engagement: book-podcast synergy 06:13 Promoting books with trending reels| 08:28 Repurposing podcast content for books Keywords: book marketing, podcast guesting, business owner, publishing strategist, writing a book, marketing asset, podcast tour, maximize impact, book and speaking, consistent messaging, business growth, book chapter, podcast episode, show notes, book club, book ROI, content repurposing, podcast transcript, author, business ecosystem, listener engagement, book launch, editorial calendar, book resources, transformation, salesy, content, podcast host, podcasting ecosystem, read with me book club Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set WritChallenge: www.jodibrandoneditorial.com/readysetwrite Write Publish Market Episode 157: Transform Your Book Marketing Strategy with Podcast Tours with Michelle Glogovac Annie Franceschi's Establish Yourself podcast episode on book ROI LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1tFP8Q_PR4Yfn6mRXoAEf9qYACF5i6ovomrBeJ2drnrM/edit?usp=sharing  

In this episode, Jodi talks with Louise Brogan about her journey as a LinkedIn expert and her experience writing her new book on LinkedIn. Louise shares her love of writing, the challenges she faced during the publishing process, and how her book is enhancing her business strategy.    Time Stamps: 00:00 Book marketing for business growth 04:26 Becoming a paid writer 07:53 Remote work challenges and motivation 11:00 Questionable editing offer 14:02 LinkedIn branding restrictions impact business 18:13 Unplanned book launch challenge 22:57 LinkedIn logo usage restriction 26:40 LinkedIn video guide promotion" 29:59 Bruce Springsteen and royal encounters 36:01 Original idea 38:15 Interactive book reading structure 39:45 Collaborative editing and book recommendations   Keywords: Wrigte Publish Market podcast, business owner, book marketing asset, book publishing strategist, business growth, writing, publishing, marketing a book, louise brogan, solopreneurs, coaches, consultants, linkedin expert, brand building, online results, visibility on linkedin, youtuber, silver play button, content creation, book origin story, book cover design, networking, business book club, international speaking gigs, Social Media Examiner, editorial collaboration, trademark approval, book launch, business card, Social Media Marketing World Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Wolf Hall by Hilary Mantel About Our Guest: Beyond her passion for helping solopreneurs, coaches, and consultants through workshops and 1-2-1 training, Louise Brogan also works with larger organizations like BT, BBC, the Chartered Institute of Accountants England & Wales, and the Law Society. Whether you're a small business or a larger company, Louise is dedicated to helping you build your brand and drive results online.   www.raiseyourvisibilityonline.com www.louisebrogan.com/workwithme www.youtube.com/@raiseyourvisiblityonline www.linkedin.com/in/louisebrogan https://leveluplinkedin.teachable.com/courses LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1s5dwDLFPy64VDkKPIlPgvOhvDxH49vMPMbwSSUKRfcQ/edit?usp=sharing  

In this episode, Jodi shares a progress update for the third edition of Write.Publish.Market. Jodi discusses her strategic approach to revising her work, ensuring she's delivering valuable content without overwhelming readers. She also talks about the timing of her book's release in October, aligning with business planning for the upcoming year. Time Stamps: 00:00 Streamlining content for a workbook 04:53 Overcoming analysis paralysis in writing 07:05 October: prime time for business books 10:12 Progress update & next steps   Keywords: business owner, book marketing, book publishing strategist, writing a book, publishing industry, mindset, fears and roadblocks, annotated outline, table of contents, writing schedule, self editing, macro level, micro level, author mindset, book copy, book messaging, paragraph level, reader journey, business growth, personal development, business book, book revision, book launch, fall release, marketing asset, self publishing, book resources, book funnel, book brainstorm, writing phase Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/19ymU_yoA6hTyWMveh_TtF4glqEIdnmZEfLfc7vfoRL0/edit?usp=sharing  

In this episode, Jodi talks with Sage Rountree, a multi-book author and expert in yoga for athletes, to explore her diverse book publishing journey. Sage shares insights from her experiences with both traditional and self-publishing, highlighting her collaboration with multiple publishers and the value of having a literary agent. The conversation includes how Sage determines which ideas become books versus courses or some other offering, her method for efficient drafting, and the essential role her books play in strengthening her niche yoga business.   Time Stamps: 00:00 Welcome and Introduction to Sage Rountree 03:13 Cinderella Story: Yoga Book Proposal 08:17 Niche Yoga Teaching Specialization 10:15 Embracing All Aspects of Writing 14:28 Dual Careers: Athlete & Yoga Coach 16:29 Book Publishing as Lead Magnet 20:08 Seamless Creative Partnership 23:12 Sage Rountree's Diverse Offerings   Keywords: book marketing asset, business growth, Jodi Brandon, book publishing strategist, book publishing industry, Sage Rountree, multiple book author, yoga for athletes, yoga teacher trainer, Teaching Yoga Beyond the Poses, Professional Yoga Teacher's Handbook, Art of Yoga Sequencing, Yoga Teacher Confidential podcast, Carrboro Yoga Co., virtual studio, comfortzoneyoga.com, sageroundtree.com, academic publishing, Velopress publisher, book proposal, literary agent, North Atlantic Books, self-published book, Racing Wisely, book origin, book audience, book drafting, professional yoga teacher, book publishing advice, self publishing Resources Mentioned: Teaching Yoga to Athletes (Sage's signature online course)comfortzoneyoga.com (Sage Rountree's virtual studio focused on teacher development) Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite The Princess of Las Vegas by Chris Bojalian About Our Guest: Sage Rountree is a pioneer in yoga for athletes and a yoga teacher trainer whose twelve books include Teaching Yoga Beyond the Poses, The Professional Yoga Teacher's Handbook, and The Art of Yoga Sequencing. Sage hosts the Yoga Teacher Confidential podcast and co-owns the Carrboro Yoga Company, where she has taught the same Monday night class for over 20 years. Her virtual studio focused on teacher development is at comfortzoneyoga.com, and her website is sagerountree.com, with no letter d.   sagerountree.com Yoga Teacher Confidential podcast LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1UHKdM0_NTI9GPcUSPxjsGBaksYmWqmb7KcWtlVu13Pw/edit?usp=sharing  

In this episode, Jodi presents three easy tips/strategies for staying on track with your book writing project as a busy business owner: setting deadlines, establishing progress goals, and scheduling consistent “book time” to effectively manage and complete the project.    Time Stamps: 00:00 Publishing Timeline and Productivity Tips 04:39 "Realistic Goals: Scheduling for Success" 06:56 "Take the First Step"   Keywords: book writing, business owner, publishing, marketing asset, book publishing strategist, writing project, book production schedule, book launch plans, manuscript, calendar, writing schedule, goal setting, deadlines, progress goals, supported CEO, realistic goals, writing time, revise, research phase, self editing, book marketing, copy editor, typesetter, cover designer, non negotiables, schedule, industry experts, writing tips, imposter syndrome, mindset, book revision Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Write Publish Market episode 181: Revising Write.Publish.Market. in 2025 (Part 3) Write Publlish Market episode 152: The Role of Capacity for Business Owners Writing Books with Ginny Krauss and Elli Runkles LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1qLBxVsi-WOQNSXzxxZmAfrL1GuqOVqWIHoO7pAwzlHU/edit?usp=sharing  

In this episode, Jodi and guest Isabelle Knight discuss author branding as well as the importance of understanding your ideal readers and creating a compelling author brand story. Isabelle shares her journey from being a publicist in film and television to helping authors leverage PR and brand-building strategies to connect with their audiences. They explore the challenges of book marketing for business owners and how authentic engagement can transform book marketing from a task to an opportunity.   Time Stamps: [00:00 Launching Indie Publishing Support Business 04:16 Defining Author Brand Essentials 08:12 Rethinking Author Bios 11:16 Author Branding through Personal Storytelling 14:02 Reframing Book Promotion Positively 18:05 Narrow Your Audience for Growth 21:51 "Reflecting on Book's Purpose" 25:35 "Podcast Appreciation and Sharing"   Keywords: book publishing, marketing asset, business owners, entrepreneurs, writing a book, publishing industry, Jodi Brandon, Isabel Knight, Build Your Author Brand, author brand, indie authors, self-publishing, traditional publishing, author bio, book marketing, ideal reader, book sales, book cover design, business growth, speaking engagements, publicist, mindset shift, connection piece, writing process, author story, book release, reader engagement, brand story, publicist expertise, client relationships, book marketing challenges   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Build Your Author Brand podcast I'm Sorry You Feel That Way by Rebecca Waite The Mountain is You by Brianna Wiest About Our Guest: With a career spanning over two decades as a top-tier publicist, Isabelle Knight has worked alongside industry titans in film, television, and publishing, including the likes of JK Rowling and the BBC. Isabelle runs the online consultancy, Build Your Author Brand—working with Authors of both fiction and non-fiction, to teach the crucial tools and strategies to raise their profile, grow a readership, and increase their overall success.   www.buildyourauthorbrand.co.uk  LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1314qXZTTH6s3AQzu7RnTaw-Z1hnmnTmo6CpHmvOQC2Q/edit?usp=sharing  

In this episode, Jodi updates listeners on her current book revision project, focusing on the unexpectedly detailed process of revising the working table of contents and organizing new material into chapters. Jodi shares her strategy aroumnd deciding to self-publish once again, discusses plans to incorporate a pre-order option, and talks about considerations for assembling her book team..   Time Stamps: 00:00 Revising Third Edition Contents 03:14 Endless Research vs. Writing Transition 06:23 "Managing Writing Projects Effectively   Keywords: book publishing, marketing asset, business owner, Jodi Brandon, book revision, writing phase, table of contents, self publishing, Amazon, hybrid publisher, writing schedule, book team, pre order, copy editor, book launch, business development, organizational productivity, holiday season, manuscript, writing schedule, mini projects, book revision process, business growth, industry experts, business experiences, client gifts, holiday season gifts, writing material, book strategy, book market, business strategy Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1ADsqexmBITVMTwvegggACw_UyauEi2IGcMkUNTXvvqc/edit?usp=drive_link  

In this episode, Jodi interviews Nailah Harvey for a conversation about the impact of book writing on professional growth. Nailah reflects on her journey from traditional teaching in South Korea to coaching clients on book writing and influence-building. They discuss the challenges of maintaining a daily writing habit, the importance of a supportive network, and the parallels between teaching and book coaching. Nailah also outlines her doctoral focus on writing literacy for Black high school students and shares insights on creating a robust framework within nonfiction books. Jodi and Naiah conclude their conversation by emphasizing the need for external feedback, continuous learning, and leveraging a book for new opportunities.   Time Stamps: 00:00 Discussing memorable book title and influence. 03:22 Wrote book using journal to answer questions. 06:49 Researching comma use led to book writing. 12:43 Writing a book is simple, not easy. 13:21 Love editing; struggle removing unnecessary parts. 19:45 Develop a framework for effective content leverage. 22:35 New York Times mention boosted business success. 24:03 Writing a book is just the beginning. 27:13 Connect via website nharv.com, social media, YouTube   Keywords: college roommate, daily writing habit, re-engaging with projects, career path, traditional teaching, book writing, increasing influence, passion for education, creative projects, stepping out of comfort zone, supportive network, teaching, book coaching, strategy, writing literacy, Black high school students, educational outcomes, dissertation topic, literacy and writing, writing a book, professional editing, self-editing, external feedback, podcast, social media hashtag, storytelling elements, project evolution, thought leadership, coaching programs, speaking engagements, New York Times mention Resources Mentioned: Atomic Habits by James Clear Get Good with Money by Tiffany Aliche Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite About Our Guest: Nailah Harvey is a 10x-published author, book coach, and book editor—mentioned in The New York Times—with a goal to teach educators and leaders how to organize their subject-matter knowledge into a thought leadership book. With over 10 years of dedicated writing and teaching experience (in America and South Korea), Nailah has secured her position within a niche not often occupied by women of color and she seeks to share with the world her superpower—the ability to write one's expertise with clarity.    Link to my "Book-fluence" workbook: https://www.nharv.com/bookfluence Get the first chapter of "Book-fluence" for FREE: https://n-harv-llc.kit.com/cf3844f663 LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/12Hn2rIwO8qxbBO2Pc9n7JXSwIgbX0H0_9UN_3Mv2DWs/edit?usp=sharing  

In this episode, Jodi breaks down the complexities of book marketing for business owners writing books, emphasizing that while writing may seem challenging, the true test lies in the sustained, strategic efforts required for long-term visibility and success. Jodi discusses how to prioritize marketing activities, avoid burnout, and play the “long game” by focusing on efforts that align with your business goals rather than short-term and/or vanity metrics. Listeners will gain valuable insights into developing a personalized and effective book marketing strategy that evolves over time.   Time Stamps: 00:00 Prioritize sustained effort for successful book marketing. 00:01 Why marketing, not writing, is the hard part 00:46 Prioritizing marketing activities for long-term success 03:25 Strategies for different book life stages 05:24 Practical tips and avoiding burnout 05:55 Writing isn't the hard part; strategic marketing is. 07:13 Plan strategically for successful long-term book marketing.   Keywords: book marketing, book sales, business book, book publishing, book publishing strategy, writing a book, marketing a book, book launch, pre-launch activities, launch week, post-launch strategies, book marketing strategies, sustained marketing, long-term visibility, vanity metrics, converting sales, social media marketing, brand development, visibility, business owners, CEOs, entrepreneurs, marketing channels, time management, budget management, book signings, bookstore events, speaking opportunities, leads, client acquisition, cash injection, marketing plan Resources Mentioned: Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite [here] LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1JfSfb1uOH5G0KIiyBjK5-9we6a6AuSX6tMSZ-XB-bMA/edit?usp=sharing  

In this episode, Jodi speaks with Ashley Shepherd, an author and book marketing strategist, about the often-overlooked but powerful strategy of leveraging preorders for self-published books. Ashley breaks down the distinction between preorders and presales, the benefits for self-published authors, and her preferred method of hosting preorders on websites to maximize profit and control. The conversation highlights timeline considerations and best practices for business owners writing books.   Time Stamps: 00:00 Ashley: Author, consultant, helps authors market books. 03:53 Self-publishing: Control, profit through preorders, financial relief. 07:48 Host own preorders to enhance profitability, experience. 13:25 Complete illustrations before launching children's book preorder. 16:24 Extend launch period; appreciate pre-order customers. 18:10 Real-time insights aid group process, gather feedback. 22:58 Business insights and motivational affirmations from friends. 24:47 Using algorithms to easily reach audiences online. Keywords: Write Publish Market podcast, business owners, CEOs, authors, book marketing, self publishing, pre orders, pre sales, book launch, developmental editing, preorder period, book launch experience, Amazon KDP, self published authors, traditionally published authors, direct sales, Stripe payment processor, crowdfunding, shipping errors, handwritten cards, private podcast, upsells, down sells, trip wires, SEO, customer data, business model, affirmations, motivation, imposter syndrome, social media Resources Mentioned: Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Uncloned Marketing by Audrey Richmond A Bunch of Dope Affirmations for My Homies by Alex Nemo Hands About Our Guest: Ashley Shepard is a self-publishing consultant and book marketing strategist based in the metro Atlanta, GA area. As the owner of Shep Publishing House, Ashley helps self-published authors get from the page to the people™with efficient and effective marketing strategies.    Client wins include selling 100 books sold in a week, $10,000 made in presale revenue, speaking gigs secured, book launch parties sold out, and much more. Shep Publishing House focuses on helping authors connect with their audience to publish profitably.   With a background in literacy, teacher coaching, and staff development, Ashley is able to explain complex marketing and publishing ideas in simple terms to help authors and entrepreneurs reach their goals. Unlike most book marketers and publishers, Ashley has the unique quality of being a best selling author herself. This insight helps her to make realistic suggestions and effective options to support client needs.   LINKS: Book Site: www.ProfitableSelfPublishing.com Main Site: Www.ShepPublishingHouse.com Facebook: www.Facebook.com/ShepPublishing Threads: https://www.threads.net/@ShepPublishing YouTube: www.youtube.com/@ShepPublishing Instagram: www.Instagram.com/ShepPublishing LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1CbBIufwLht6YA16q615jc4jeNFCi4XuhvTHgeXqoIRQ/edit?usp=sharing  

In this episode, Jodi updates listeners on the status of the Write.Publish.Market. Book revision. Jodi is in the preparatory stage and went through her course Book Prep Bootcamp to reorient her mindset from business owner to writer, and organized her notes and ideas using sticky notes on the wall. Jodi also discussed her plan moving forward, preparing listeners for detailed explorations of the writing, publishing, and marketing phases in upcoming episodes.   Time Stamps: 00:00 Mindset-focused book preparation for aspiring writers. 04:11 Maintaining an extensive, organized task list efficiently. 08:19 Updating book edition; changes and new strategies.   Keywords: writing a book, book publishing, book marketing, business owners, entrepreneurs, CEOs, book revision, book prep, mindset for writing, overcoming mental roadblocks, book coaching, book strategy, client testimonials, writing schedule, book exercises, book worksheets, blogging for business, publishing tips, marketing strategies, book manuscript, book planning, writing process, updating a book, revising a book, author mindset, office supplies for planning, visual organization, Asana for project management, writing goals, writing motivation, book project management Resources Mentioned: Book Prep Bootcamp course Asana Coffee + Commas newsletter: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1oiSEmh-ZITY-4a1i7WAItaeCnrfXtrSLJNWzGy9UbC0/edit?usp=sharing  

In this episode, Jodi chats with self-publishing expert Monique Mensah about how business owners writing books and other self-publishing authors can achieve traditional publishing quality. They discuss essential steps like hiring genre-specific professional cover designers, understanding the various editing types available in the marketplace, and leveraging platforms beyond Amazon to maximize control and profit. Monique also shares practical tips on building an author's brand, maintaining design consistency, and the significance of owning your ISBN for true publishing independence.   Time Stamps: 00:00 Self-publishing doesn't mean doing everything yourself. 05:39 ISBN gives authors publishing rights and control. 08:41 Professional editing is essential for quality books. 10:03 Professional editor essential for high-quality manuscript. 15:10 Lack of developmental editing undermines memoir structure. 17:40 Subscribe to Coffee and Commas newsletter. 20:25 Use published books as benchmark for quality. 24:01 Book cover duplicated; not a custom design. 25:58 Interior design requires expertise and understanding. 30:16 Sell books via platform with profit-sharing costs. 35:32 Drive traffic to your site, not Amazon. 37:41 Define goals for writing or marketing books. 39:36 Sign up for Monique's list for insights. 42:38 Connect via my website for self-publishing insights. Keywords: self-publishing, traditional publishing, book quality, book benchmarks, genre alignment, DIY design platforms, professional cover designers, template covers, unique book design, professional typesetting, book interiors, developmental editing, line editing, copy editing, proofreading, editing misconceptions, book cover design, professional editing, Amazon KDP, IngramSpark, ISBN ownership, print-on-demand distribution, direct book sales, strategic marketing, building author brand, self-publishing pitfalls, customer data control, professional publishing assistance, high-quality self-publishing, authorpreneurs, Monique Mensah Resources Mentioned: Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Mastery of Self by Don Miguel Ruiz Jr. The Last Party by A.R. Torre About Our Guest: Monique Mensah is a Personal Self-Publishing Assistant, who helps authors in all genres--fiction to nonfiction--take their books from Manuscript to Masterpiece. Through her signature done-for-you self-publishing service, Monique guides independent authors in producing professional, premium-quality books that don't look self-published and can stand out in a crowded market. Known for her straightforward, no-nonsense approach and deep understanding of the publishing process, Monique ensures authors maintain full ownership and control of their work so they can transform into Savvy Saelf-Publishers. Originally from Detroit, Michigan, and now living in Playa Del Carmen, Mexico, she brings passion and strategic insight to every project, making self-publishing both achievable and rewarding for authors who are serious about success. Website: www.moniquemensah.com Free Self-Publishing Guide: www.moniquemensah.com/free-guide Book a Free Strategy Call: www.moniquemensah.com/book-a-call Instagram: instagram.com/theminiquemensah TikTok: tiktok.com/themoniquemensah LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1qG4utCiUNSY98O12Pc051ZeSKhBS8Ja_2DcHWSy-4cQ/edit?usp=sharing  

In this episode, Jodi discusses the importance of comparative titles (AKA comp titles) no matter how business owners writing books plan to publish their books. She explains how understanding and leveraging comp titles can significantly improve book positioning, messaging, and audience targeting. She also shares practical tips and resources, including utilizing AI and browsing bookstores, to effectively research and utilize comp titles for successful book marketing.   Time Stamps: 00:00 Identify book's market position using comp titles. 03:12 Ask readers about book similarities for messaging. 08:48 Understand marketplace for effective book marketing strategy. 10:19 Grateful for your time; share if enjoyed.   Keywords: comparative titles, comp titles, book publishing, traditional book publishing, book proposal, positioning, book marketing, framing your book, book marketplace, self-publishing, hybrid publishing, messaging, pitch for book, Amazon genre classification, bookstore research, AI for comp titles, ChatGPT prompts, fiction books, nonfiction books, book set in New York, drug use in books, literary novel, AI-generated book titles, bestseller lists, public library research, table of contents analysis, market expectations, publishing professionals, book marketing strategy, pre-sales, post-launch marketing Resources Mentioned: Write Publish Market Season 5 Episode 21: Position Yourself for Book Success with Your Messaging Write Publish Market Episode 163: Nonfiction Book Messaging Myths for Business Owners Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Coffee + Commas newsletter signup: bit.ly/coffeeandcommassignup LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1mtX9FmcpU3sHZD44d7f01wLEtxtkkUGg6cn2M_rPEH4/edit?usp=sharing  

In this episode, Jodi talks with Renee Hribar, seasoned sales coach and TEDx speaker, about harnessing the power of a book to connect with the right audience and build a brand as well as community. Renee shares her book journey of transforming email content into a robust book and discusses innovative marketing strategies like using Airbnbs to reach readers in self-care settings. Jodi and Renee's conversation explores overcoming mental blocks, the value of foundational work, and the role of community in the writing process. They also touch on the importance of authenticity in business and why book success goes well beyond sales numbers. This episode is filled with practical advice and inspiring stories for business owners considering writing a book as a marketing asset.   Time Stamps: 00:00 Renee Rebar's sales journey and new book. 05:35 Overcoming fear of sharing via community support. 08:29 A practical guide for life-changing moments. 10:03 Recording everything to transcribe for summaries. 14:50 Start with what you have; you've begun. 16:07 Plan: Distribute books through Amazon and Airbnbs. 21:01 Relating to long-awaited Cobb salad experience. 22:42 Girlfriend overwhelmed by peanut butter variety. 26:47 Entrepreneurship legacy: reputation through treating people   Keywords: book marketing, reaching the right audience, Renee Hribar, foundational understanding, Jodi Brandon, reading recommendations, Barbara Stani, "Overcoming Underearning", "The Nordstrom Way", "Built to Sell", business insights, reneerebar.com, reputation in business, writing books, gratitude for listeners, #WritePublishedMarket, modern tools in business, Zoom transition, foundational work value, email content, live events promotion, Airbnb book distribution, self-care retreats, personal connection, authenticity in marketing, Facebook group engagement, business owner advice, unique perspective in writing, cultural differences in grocery stores, branding and audience engagement, audiobook creation Resources Mentioned: Write Publish Market Episode 164: Sales Strategies for Business Owners Writing Books Overcoming Underearning by Barbara Stani The Nordstrom Way by Robert Spector Built to Sell by John Warrollow Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite About Our Guest: Renee Hribar has been a sales professional since 1994 in New York. Making her first million before she was 25 years old, she has gone on to sell millions of dollars in products and services and train thousands to sell for the first time. She is known in her industry as a fun, energetic sales coach who leads with heart. A TEDx speaker who offers training sessions at global conferences, on-demand courses and virtual workshops, she skillfully breaks down her decades of sales expertise. With her one-of-a-kind "laugh & learn" teaching style, you will certainly gain a new view of the "softer side of sales".   My best advice: No matter what your business sells is to grab my quick and easy FREE sales mini-course: https://www.reneehribar.co/training LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1nbaUUF6UzhUaVC-qq8Jh5PB-jgK6IV-XdByTDjx2ajQ/edit?usp=sharing  

In this episode, Jodi kicks off a special series by announcing the upcoming revision of Write.Publish.Market., scheduled for early 2025. This third edition addresses significant industry changes since the second edition was released in 2019. Jodi discusses the rise of AI in publishing, advanced print-on-demand options, and evolving standards for self and hybrid publishing. Throughout this series, Jodi will offer a behind-the-scenes look at her revision process, inviting listeners to join the journey while emphasizing the importance of keeping business books updated to remain effective marketing assets. Time Stamps: 00:00 Launching Write Published Market podcast for 2025. 03:33 Print-on-demand and hybrid publishing options improved. 06:17 Share podcast episode using #WritePublishMarket hashtag. Keywords: self-publishing, hybrid publishing, traditional publishing, book publishing world, business owners, book as a marketing asset, control factor, content control, timeline control, revised book edition, AI in book publishing, AI-generated work, ethical book publishing, Amazon distribution, print-on-demand options, paper quality, multiple trim sizes, industry attitude, big players in distribution, IBPA standards, independent book producers association, professional book appearance, marketing asset, indistinguishable books, behind the scenes, book revision process, Q1 2025 project, revised information, interactive process, book project preparation Resources Mentioned: Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Write Publish Market Episode 126: AI and Book Writing Write Publish Market Episode 168: Using AI Effectively in Nonfiction Book Writing, Publishing, and Marketing Write Publish Market Episode 113: Hybrid Book Publishing Is NOT Vanity Publishing Write Publish Market Episode 150: Hybrid Publishing: Bridging the Gap between Traditional and Self-Publishing Coffee + Commas newsletter signup: bit.ly/coffeeandcommassignup IBPA standards for self publishing and hybrid publishing: https://www.ibpa-online.org/page/standardschecklist and https://www.ibpa-online.org/page/hybridpublisher  LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/122sT3y4txJSkveK93bNgiVlnhjQm1fMVzaPlYP0YHbY/edit?usp=sharing  

In this episode, Jodi interviews Ruthie Sterrett of The Consistency Corner. Ruthie offers Write Publish Market listeners practical advice on creating Instagram 9-grids and 3-grids to streamline content and messaging for busy entrepreneurs and business owners. Jodi and Ruthie both emphasize the importance of integrating mission, vision, and values into marketing efforts for business owners, particularly those writing books. The episode wraps up with tips on maintaining effective marketing strategies for book launches.   Time Stamps: 00:00 Podcast: Writing, publishing, marketing books for entrepreneurs. 03:24 "Marketing isn't limited to social media." 08:55 Instagram 9-grid: Profile design for strategic storytelling. 11:22 Nine grids are not ideal for everyone. 13:52 Develop a writing routine with Ready Set Write. 19:10 Created 9-grid; added 3-grid for promotion. 19:44 Updating Instagram is easier than websites. 25:01 Ensure human touch in AI-driven content creation. 28:17 Great explainer, calm demeanor, similar to teacher. Keywords: Ruthie Starrett, The Small and the Mighty, Jodi Brandon, Bowling Alone documentary, civic engagement, social media strategy, Instagram 9 grid, Author Entrepreneurs Lab, Write Publish Market Podcast, book publishing industry, marketing agency, Consistency Corner, working moms support, social media algorithms, email marketing strategies, AI content creation, mission vision and values, content exploration, personal branding, business profiles, foundational business elements, book recommendations, Sharon McMahon, email list promotion, social media engagement, 3 grid strategy, Instagram pinned posts, writing routine, Ready Set Write challenge, book launch strategies, quarterly 9 grid review Resources Mentioned: Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite The Small and the Mighty by Sharon McMahon About Our Guest: Ruthie Sterrett is the Founder and CEO of The Consistency Corner, a full service marketing agency that provides CMO level strategy and done-for-you implementation for CEOs ready to take off the marketing hat. With 15+ years of experience and wins like taking a $20M retail brand to $100M, Ruthie is uniquely qualified to help CEOs leverage marketing differently, and get back to leading their company and serving their clients. She is known for her optimistic and upbeat personality paired with a solution finding growth mindset. In her spare time, Ruthie loves cheering on the Purdue Boilermakers while raising her family in sunny Florida.   Website: https://www.theconsistencycorner.com/ Instagram: https://www.instagram.com/theconsistencycorner/ LinkedIn: https://www.linkedin.com/in/ruthie-sterrett/ Podcast: https://podcasts.apple.com/us/podcast/the-consistency-corner-instagram-alone-is-not/id1573435207 LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1iI4D8AbiownLORQXF4rCuJWB777Skrv-DidbClGy6fE/edit?usp=sharing  

In this episode, Jodi uses the analogy of a "choose your own adventure" as it relates to self-publishing. Jodi highlights the numerous options and decisions business owners writing books face at each stage of the book process (writing, publishing, and marketing), emphasizing the importance of defining personal success and tailoring the process accordingly. She also offers practical advice on tasks that can be outsourced and encourages business owners to embrace the flexibility and control that self-publishing provides. Time Stamps: 00:00 Invest in resources for your book's success. 03:37 Consider hiring help or manage book project. 07:30 Self-publishing offers control and personalization for authors.   Keywords: writing a book, book publishing, self publishing, hybrid publishing, traditional publishing, publishing options, book marketing, writing phase, publishing phase, marketing phase, cover creation, copy editing, book typesetting, book indexing, conscious language edit, book marketing firm, launch specialist, project manager, virtual assistant, book writing routine, writing productivity, beta feedback, Grammarly, business owners, entrepreneur books, North Star of success, book republishing, revised edition, self publishing control, book trends, author entrepreneurs   Resources Mentioned: Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1eurD8_eLS9DK1_JwHepER5NXW9l1sSdxYdNIE9ssOTs/edit?usp=sharing  

In this episode, Jodi explores the concept of sales multipliers and how they can significantly boost the effectiveness of your book within your business ecosystem. She explains various strategies such as upsells, downsells, order bumps, and tripwires, all aimed at increasing the overall value of each transaction and ensuring your book serves its role in growing your business. Jodi also provides practical examples and insights to help business owners integrate these techniques to maximize both customer loyalty and revenue.   Time Stamps: 00:00 Enhance book sales with strategic upsells and order bumps. 03:15 Add-ons, gamification, tiered pricing, book club programs. 06:50 Use sales multipliers to boost loyalty, spend.   Keywords: book publishing, business owners writing books, entrepreneurs writing books, sales multipliers, book distribution, upsells, downsells, tripwires, order bumps, book marketing, business ecosystem, book sales, value transaction, customer journey, product add-ons, service add-ons, gamification, tiered pricing, VIP level, book club program, client-only groups, membership programs, curriculum for group programs, value ladder, complementary products, customer loyalty, repurposing content, masterclass training, author strategies, customer retention, business growth strategies Resources Mentioned: Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1Km0elh78zBVoqHfIADpkLbvBByQhbZKfqor6Py4SFqE/edit?usp=sharing

In this episode, Jodi interviews Chantelle Andercastle about her book journey. Chantelle shares her insights on making aligned decisions and the importance of hiring out tasks outside of one's expertise. Jodi and Chantelle discuss Chantelle's unique approach to creating a print-only, visually engaging book series intended to serve as a practical “business binder” for entrepreneurs. They also discuss the benefits of handwriting notes for deeper cognitive engagement and provide tips for navigating the self-publishing process, particularly noting the value of clear documentation and thoughtful design. Time Stamps: 00:00 Podcast for entrepreneurs on writing, publishing, marketing books. 03:19 Going deeper led me to write book. 08:40 Series of books create a comprehensive business binder. 12:32 Balancing visual creativity with informative content creation. 14:07 Visuals engage differently; aesthetics motivate writing. 17:44 Self-publishing struggles without adequate support and budget. 22:25 Book aids in business calls, enhancing strategy discussions. 25:40 Offer simplified services, not whole design packages. 27:02 Align decisions with your values, despite popularity. 29:36 Recursiveness in business improves through clear documentation. 33:15 Book on brain memory processes, slightly complex. Keywords: Hiring out non-strength tasks, Aligned decision-making, Print-only book, Business binder, Decision overwhelm, ISBN publishing logistics, Handwriting vs. typing, Business strategy documentation, Visual book design, Engaging educational content, One-on-one reader interaction, Book series for business owners, Personal values in business, Brand voice development, Time boxing techniques, Memory improvement books, Reading habits, Book review importance, Self-publishing challenges, Traditional vs. self-publishing, Productivity in writing, Author Entrepreneurs Lab membership, Interactive learning, Practical business strategies, Publishing logistics support, Coffee table book design, Marketing self-published books, Personal writing process, Physically interactive books, Business content creation Resources Mentioned: Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite The Artist's Way by Julia Cameron Freaks Gleeks of Dawson Creek In the Palaces of Memory Time Boxing by Mark Zao Sanders Margo's Got Money Troubles by Ruby Thorpe About Our Guest: Chantelle Andercastle works with solo entrepreneurs to create their own personal Business Binder—an evolving reference point that leads to more aligned and deliberate decisions. Beyond Brand Voice, the first title in her Aligned Action book series, offers entrepreneurs practical strategies and insightful exercises to define, refine, and consistently communicate their brand identity in a way that aligns with their values and goals. At Clear Quartz Creative, Chantelle offers hands-on help and engaging workshops for business owners who want to be more thoughtful decision-makers.   Book: https://www.amazon.com/Beyond-Brand-Voice-Copywriting-Entrepreneurs/dp/1738063003 Website: https://www.clearquartzcreative.co/ Podcast: https://podcasts.apple.com/ca/podcast/aligned-action-podcast/id1567842542 LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1EBNeH80941y1-Pdzv1-a8p3d5lSZ9aCjkTr1LIVbDsM/edit?usp=sharing  

In this episode, Jodi explores the role of AI in the book publishing processand notes its utility for research, self-editing, marketing, and more – in other words, during the writing, publishing, and marketing phases – while cautioning against using it to actually write your book. The episode provides practical examples of how business owners can leverage AI tools to enhance their writing efficiency, improve their book structure, and streamline their marketing efforts. Jodi also notes the current copyright limitations regarding AI-generated content. Time Stamps: 00:00 Use AI for research, not book writing. 04:04 AI helps rephrase, remove jargon for clarity. 07:40 Check out Author Entrepreneurs Lab for support Keywords: book publishing, AI in publishing, entrepreneur authors, writing routine, book research, table of contents, book positioning study, self-editing, rephrasing text, removing jargon, sales copy, ad copy, social media planning, social media captions, interview questions, media kit, podcast tour, book blurb, author bio, book description, sales page copy, AI-generated content, copyright protection, writing efficiency, book market analysis, identifying keywords, author entrepreneurs Lab, mentorship membership, co-writing times, book world education Resources Mentioned: Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1y8_Z5fDOv7lxIIucC5-VkL9s21Mw-GxwW8RFTDo0JLM/edit?usp=sharing  

In this episode, Jodi talks about the inevitability of errors in published books, discussing why even meticulously edited and proofread books are not immune to typos and mistakes, and highlighting a 95% “acceptable” error rate in the publishing industry. The episode explains the roles of human and AI editors, the importance of multiple editing passes, and the potential pitfalls that sometimes come during the self-publishing process. Jodi emphasizes the significance of building time for self-editing and revisions into the production schedule and offers insights on different editorial styles and their impact on the final book. Time Stamps: 00:00 Rushed drafts contain more errors, require revisions. 04:42 Join "Ready Set Write" challenge to improve productivity. 10:07 Book creation is difficult; join my mentorship program. Keywords: book publishing, entrepreneurs, book writing, traditional publishing, self-publishing, hybrid publishing, typo, copy editing, proofreading, human error, editing process, manuscript, editing test, production schedule, self-editing, revision, Microsoft Word, Google Docs, track changes, suggested edits, typesetter, Amazon, IngramSpark, Lulu, unrealistic schedule, style guides, Chicago Manual of Style, AP style, grammar mechanics, casual language, clarity of message, book team Resources Mentioned: Write Publish Market episode 156: http://www.jodibrandoneditorial.com/write-publish-market-podcast/156 Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1Zy4fZYPC5CedUXcBdPm01eWZWoN5vXK9ZStS3w2CPSM/edit?usp=sharing  

In this episode, Jodi chats with Irena Miller, an empathic intuitive and spiritual life guide, about her book journey in writing and self-publishing a planner and journal designed to help empaths harness lunar energy. Irena shares insights into her self-publishing process, emphasizing the importance of having knowledgeable support and sticking to one's vision, even when faced with logistical challenges. The discussion also highlights how Irena integrates her book into her Moon Club, offering both personal and business applications for the teachings within.   Time Stamps: 00:00 Empowering empathic people to embrace their sensitivity. 04:29 Encouragement to publish book, aesthetic importance highlighted. 10:09 Writing as a channel for personal empowerment. 13:03 Writing routine: key to efficient book writing. 16:36 Editing a book with a marketing agency. 18:10 Design mishap leads to incorrect book layout. 22:00 Find someone to light your pathway, take action. 25:02 "Thanks for listening. Join my author mentorship."   Keywords: write publish market podcast, entrepreneur, writing a book, business growth, book publishing industry, empathic intuitive, spiritual life guide, gut instincts, moon impact, energy levels, manifesting abilities, decision science major, astrologer, meditation teacher, yoga teacher, crystal healer, medium, tarot reader, energy healer, sacred arts, limitless potential, life transformation, self publishing, hybrid publisher, Lulu, Vervante, book aesthetics, moon club, intuition, energy recipes, content creation, indesign challenges Resources Mentioned: Vervante: www.vervante.com The Peach Keeper by Sarah Addison Allen Garden Spells by Sarah Addison Allen Like Water for Chocolate by Laura Esquivel The Power of Writing it Down by Alex Fallon Books by Ruth Ware Books by Kate Quinn Happy Place by Emily Henry Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite About Our Guest: Irena Miller has been an empathic intuitive since birth. Over the last 2 decades as a Spiritual Life Guide, she has been guiding curious seekers and visionary empaths on how to take rewarding action on their gut instincts. And how the Moon can impact their daily routines, energy levels, and manifesting abilities.  With her logical background as a Decision Science major and her intuitive side as an Astrologer, Sekhem-Seichim-Reiki Master, Meditation Teacher, Yoga Alliance Certified Yoga Teacher, Certified Crystal Healer, Medium, Tarot Reader, and Energy Healer she offers a unique down to earth perspective to learn the sacred arts that unlock the mysteries, hunches, and unexplainable. With her guidance discover your limitless potential and step into the life you were born to live!   https://www.irenamiller.co/journal -> InSight of the Moon https://www.irenamiller.co/stars -> personalized Reading https://www.irenamiller.com -> website LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1yxvzejg0LSKqIUvgZQUITfZSigoL5mKWJdx6wxU1v5Q/edit?usp=sharing  

In this episode, Jodi interviews Jenn Zellers, co-founder of Virtual Summit Search and Visibility Ecosystem, about building sustainable marketing systems for business owners. Jodi and Jenn talk about strategies for leveraging collaborations and speaking opportunities, particularly through podcast tours, to promote one's book and enhance business visibility without burning out. The episode also includes practical tips for introverted authors and the benefits of having a cohesive strategy to effectively use their book in business marketing. Time Stamps: 00:00 Podcast for entrepreneurs on writing, publishing market. 03:43 Promote book and expertise through podcasts and summits. 08:47 Imagination is limitless, help with focus. 12:32 Create diverse presentations from book content creatively. 16:06 Plan podcast pitches 3-6 months in advance. 17:28 Podcast host supports call to action change. 20:24 Redirect waitlist URL for effective launch impact. 23:24 Busy business owners, check out author mentorship.   Keywords: book publishing, writing a book, marketing a book, business growth, book marketing, visibility ecosystem, sustainable marketing, collaboration opportunities, online service providers, digital product creators, coaches, authors, speaking engagements, podcast tour, burnout prevention, repurposing content, marketing strategy, virtual summits, group programs, podcast interviews, audience engagement, sleaze-free sales, expert positioning, book snippets, content creation, presentation tips, introverted authors, public speaking, business ecosystem, book launch Resources Mentioned: Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite https://visibilityecosystem.com/audio - free audio training that you can take on the go - in your favorite podcast player! - to learn more about Visibility Ecosystem and how you can use your own Ecosystem in your business About Our Guest: Jenn Zellers and the Visibility Ecosystem team equip online service providers, digital product creators, coaches, and authors with everything they need to establish a sustainable marketing system that grows your business, generates sleaze-free sales, and establishes you as a thought leader through speaking and collaborations.   https://visibilityecosystem.com/ https://instagram.com/visibilityecosystem/ https://linkedin.com/in/jenn-zellers https://visibilityecosystem.com/planting-seeds - our group program to give you everything you need to create a thriving Visibility Ecosystem, including live quarterly Podcast Tour Sprints, our complete Visibility Ecosystem Hub, and our suite of done-for-you tools that do everything from creating presentation outlines and podcast interview questions, to writing podcast pitch emails for you, and more! LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1UV-ptfaKZAvoJw-B7VTDPrE6p86jhS4EKbfGfDlTdJ0/edit?usp=sharing  

In this episode, Jodi talks sales with Renee Hribar. They discuss strategies for entrepreneurs looking to write and market their own books. Drawing from her extensive experience in sales and coaching, Renee shares invaluable insights on tailoring sales processes, maintaining a positive mindset, fostering genuine relationships, and the importance of simplicity in business practices. Renee also offers practical advice on follow-up methods and finding comfortable sales approaches.  Time Stamps: 00:00 Podcast for entrepreneurs on writing and publishing. 03:42 Navigating expertise delivery and emotional aspects concurrently. 06:55 Connecting through email, LinkedIn, and personal interactions. 11:22 Requiring key skills, categorizing relationships, building community. 13:27 Casual and welcoming way makes people comfortable. 17:29 Easily create group chats across social platforms. 22:00 Continuously ask questions to engage and connect. 25:00 Offering free chapter to promote book sales. 28:50 Experienced book publisher, writer, and lawyer's success. 32:22 Author leverages book to connect with earners. 35:00 Listen to today's episode, join the lab   Keywords: entrepreneurs, writing a book, business growth, Jodi Brandon, book publishing industry, entrepreneur experiences, publishing books, marketing books, Renee Hribar, sales professional, women entrepreneurs, sales and marketing, sales mindset, streamlined sales process, potential clients, sales connectors, sales collaborators, asking questions in sales, simple business practices, Barbara Stani, Secrets of Six Figure Earners, six-figure earners, connecting with clients, Facebook group, Author Entrepreneurs Lab, open loops in sales, sales follow-up methods, automated emails, conversational sales, relationship building in sales, marketing books strategy Resources Mentioned: Secrets of Six Figure Earners by Barbara Stani Entrepreneurial Connections Movement (Renee's Facebook community): https://www.facebook.com/groups/485712388288047 Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite   About Our Guest: Renee Hribar has been a sales professional since 1994 in New York. Making her first million before she was 25 years old, she has gone on to sell millions of dollars in products and services and train thousands to sell for the first time. She is known in her industry as a fun, energetic sales coach who leads with heart. A TEDx speaker who offers training sessions at global conferences, on-demand courses and virtual workshops, she skillfully breaks down her decades of sales expertise. With her one-of-a-kind "laugh & learn" teaching style, you will certainly gain a new view of the "softer side of sales".   My best advice - no matter what your business sells is to grab my quick and easy FREE sales mini-course: https://www.reneehribar.co/training LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1rXBXfeh8XrR58TTc7gwnWhrGdOO71HufqO0DgyeVbaw/edit?usp=sharing  

In this episode, Jodi welcomes book marketing consultant and author coach Aryn Van Dyke. Aryn shares her extensive experience from working at HarperCollins to founding Book Rockstar in 2019. Together, they delve into the importance of book messaging for nonfiction authors, breaking it down into four key elements: what, who, why, and how. Aryn offers actionable insights and real-world examples for how business owners writing books can create compelling messaging that connects with their target audience, ensuring their book stands out. Tune in for invaluable tips on positioning your book effectively in the marketplace and transforming your marketing strategy. Time Stamps: 00:00 "Write, publish, market podcast for entrepreneur authors." 04:54 Authors should communicate book content effectively. 09:12 Consider reader's demographics and felt needs. Connect. 12:32 Understanding the author's motivation for writing. 15:53 Crafting impactful messaging to meet readers' needs. 19:38 Sharing method for achieving success in life. 21:05 Plan, create, and repurpose content for promotion. 26:07 Memoir written with a fiction-like narrative. 27:33 Grateful for listening, check out author mentorship. Keywords: book publishing, book marketing, entrepreneurs writing a book, book marketing consultant, author coach, nonfiction genres, book marketing strategy, book messaging, target reader, reader avatar, social media marketing, email marketing, book description, book launches, independent authors, personal stories, publishing industry, HarperCollins, Book Rockstar, reader connection, emotional connection, book promotion, Amazon a plus content, business book, book positioning, content creation, writing tips, memoir writing, marketing myths, book recommendations Resources Mentioned: Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Win When They Say You Won't by Daphne Jones The Cormoran Strike Series by J.K. Rowling (writing under the pseudonym Robert Galbraith) A Court of Thorn and Roses series by Sarah J. Maas Donald Miller's books Lisa Turkhurst's books About Our Guest: Aryn Van Dyke is a book marketing consultant and author coach. She has worked on hundreds of book launches, including multiple New York Times bestsellers, spanning across multiple nonfiction genres. After getting her start at HarperCollins, Aryn founded Book Rockstar in 2019 to make book marketing strategy more accessible to all authors.   www.bookrockstar.com instagram.com/thebookmarketer LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/191kuUdCkjKVn9p_bvK4RQzDwOQ-g8OY1zKYhqGpmKXE/edit?usp=sharing  

In this episode, Jodi is joined by literary agent and book author Lucinda Halpern. As they discuss Lucinda's book, Get Signed, Jodi and Lucinda discuss critical elements of book launching, including emphasizing the supremacy of an email list over social media for marketing impact. They also talk about the merits of traditional versus self-publishing, the necessity of providing practical value in business books, and the essential mindset work involved in writing. Lucinda shares her journey from intending to self-publish to securing a traditional book deal, underlining the importance of networking, strategic planning, and evolving one's career for long-term success.   Time Stamps: 00:00 Transitioned from marketing to successful literary agent. 03:47 Growing company, female CEO diversifies during pandemic. 09:00 Challenges of writing a book and business. 10:29 Shift to higher gear with traditional publishing. 15:18 Don't self-publish if you have potential. 18:34 Evolution of career through empathy and success. 22:15 Email list crucial for successful book launch. 24:01 Immediate incentives key for selling books online. 27:04 Book about getting published, being your own advocate. 31:10 Seek unique, reader-facing content for standing out. 35:25 Recommend "Buy Back Your Time" and time management. 38:43 Explore book publishing with the Author Entrepreneurs Lab. Keywords: email list for book launch, book marketing strategies, pre-order incentives, frustrations in publishing industry, eliminating gatekeeping for authors, pitching a book, reader perspective for book writers, practical value in business books, traditional publishing vs self-publishing, importance of book distribution, evolution of book projects, writing mindset, vulnerability in book writing, perennial bestsellers, streamlining business processes, delegation for business owners, time auditing, right amount of people in business, self-promotion challenges, understanding traditional publishing, pivoting in publishing process, personal stories in books, end reader value, standing out in the book market, author website and social media, seeking expert help for authors, timing for writing a book, agent and editor interest, time management for entrepreneurs, entrepreneur book writing benefits, Lucinda Halpern literary agent Resources Mentioned: Company of One by Paul Jarvis Free Time by Jenny Blake Buy Back Your Time by Dan Martell Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite   About Our Guest: Lucinda Halpern is a literary agent with over 15 years experience, and the founder of Lucinda Literary, based in New York. Prior to founding her agency, she worked in the Publicity division of HarperCollins, where she assisted on the media campaign for Freakonomics among other New York Times bestsellers. She later worked as a marketing consultant for Gretchen Rubin (The Happiness Project), before launching her career as an agent. She has worked with all major publishers, including Penguin Random House, Simon & Schuster, Macmillan, Hachette, and Scholastic, and currently represents New York Times and internationally best-selling authors in the categories of business, personal growth, psychology, narrative nonfiction, and upmarket fiction. Her classes and coaching programs have been taught to hundreds of writers worldwide, and became the inspiration for Get Signed: Find an Agent, Land a Book Deal, and Become a Published Author (Hay House/Penguin Random House; February 2024). Learn more at getsignedbook.com or lucindaliterary.com and follow Lucinda Halpern on Instagram and Twitter.   Free gift for the listeners!   GET SIGNED Free Book Bonuses Link: https://www.getsignedbook.com/bonuses/ Instagram: @ lucindaliterary and/or @ lucindahalpern Twitter: @ lucindaliterary and/or @ LucindaBlu Facebook: Lucinda Literary LinkedIn: Lucinda Literary and/or Lucinda Halpern #GetSignedBook LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/14viB3W7vHgKMckjbse3Z1gByzXNKarW22Y92eE_DPAw/edit?usp=sharing  

In this episode of Write Publish Market, Jodi speaks with Pauline Wiles, an author turned website designer, about the role a strategically designed website plays in promoting abusiness owner's book and business. Pauline emphasizes the importance of integrating the book into the main business website, refreshing the site during the book launch phase, and effectively using the website to support the book launch team. The conversarion highlights common mistakes business owner authors make, strategies to avoid them, and time-saving features to streamline the process.   Time Stamps: 00:00 Podcast for entrepreneurs on writing, publishing books. 04:43 Emphasize consistent branding and marketing techniques. 07:43 Incentivize book launch with secret website rewards. 12:13 Writing routine important for efficient book writing. 14:35 Leverage book page to drive business opportunities. 18:13 Create concise contact page for better interactions. 19:48 Pauline, thanks for the helpful website tips. 22:32 Listen to my podcast, join my mentorship. Keywords: book publishing, book marketing, author websites, book launch strategies, book launch team, website design for authors, solopreneur websites, book promotion, business growth, entrepreneur authors, book title domain, website traffic, branding consistency, email list sign-up, book sales, author bio, business tools, book reviews, author photos, book cover design, missed opportunities, SEO for authors, launch team rewards, reader feedback, website optimization, time-saving features, appointment scheduling, FAQs, content strategy, marketing asset Resources Mentioned: Are We Old Yet? by Gary Cole Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause by Becky Robinson Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite About Our Guest: Pauline Wiles (pronouns: she/her) is an author turned website designer, who helps  authors and solopreneurs with books create modern websites for strong business results. Her strategic approach delivers a powerful marketing asset that builds authority, grows your audience, and sells your services and programs. British by birth, Pauline is now a contented resident of California, although she admits to an occasional yearning for afternoon tea and historic homes.   Website: https://www.paulinewiles.com/ Free training: 21 Ways I Spot Your DIY Website: https://www.paulinewiles.com/free LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1rc6cpba12bqwulI21Zo-RYY76Z6HgSdqkUp_vn4qwP4/edit?usp=sharing  

In this episode, Jodi welcomes business strategist and author Amy Traugh to explore Amy's book journey with The CEO Method. Amy shares insights on leveraging a launch team, the importance of human connections in marketing, and how her book has bolstered her business credibility. Amy also shares about unexpected tech issues with Amazon and the powerful impact of strategic networking.   Time Stamps: 00:00 Podcast for entrepreneurs on writing and publishing. 04:18 Easy for me, existing content, find support. 08:50 Writing a book adds authority and credibility. 10:13 Preparing for book launch involves backend work. 14:03 Develop a productive writing routine with guidance. 15:44 Tracking states reached through book distribution visually. 19:24 Reaching event hosts for swag provides ROI. 23:08 Expand reach, engage with book launch team. 27:17 Thanks for listening.   Keywords: client acquisition strategy, vanity metrics, business intent, accountability, book launch team, engagement generation, asking for help, public sharing, Amazon woes, mutually beneficial relationships, business networking, What's In It for Them book, Joe Polish, Write Publish Market podcast, entrepreneur book writing, Amy Traugh, business strategist, CEO method, sales plateau, bestseller book, data-driven decisions, profitable business, Big Idea to Bestseller, Jay Kheper, credibility establishment, warm client introductions, referral power, book launch challenges, marketing tool, lead magnet Resources Mentioned: What's in it for Them? by Joe Polish Big Idea to Bestseller by Jake Kelfer   Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite About Our Guest: Amy Traugh is a business strategist, author, and the host of the top 2.5% ranked podcast, The Motivated CEO.   She helps service providers, generate the consistent sales they want so that they can create the impact they desire, without sacrificing their two most valuable assets, time and energy through her signature CEO Framework.    www.amytraugh.com   Grab a FREE copy of The CEO Method: An Entrepreneur's Guide to Business Success at https://amytraugh.com/freebook  LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1HFQV-pw2O42YSrtUQeBVXEy-vMlOou-el1ge5_39WGc/edit?usp=sharing  

In this episode of the Write Publish Market podcast, host Jodi Brandon interviews Leah Paulos, founder of Press Shop PR and Book Publicity School, about the evolving landscape of book publicity in 2024. Leah shares valuable insights on the differences between marketing and publicity, strategies for effectively promoting a book, and the importance of being both strategic and adaptable in today's media environment. Listeners will gain practical advice for cutting through the noise and successfully launching their nonfiction books, regardless of their publishing path.   Time Stamps: 00:00 Entrepreneur-focused podcast, featuring writing and publishing tips. 04:53 Strategic targeting, avoiding overwhelm, focusing on bandwidth. 06:45 Traditional publishing requires authors to be active. 12:37 Adapting to diverse formats to reach readers. 15:53 Study recent successful books for strategic guidance. 18:18 Clear goal alignment essential for successful campaigns. 21:59 Crafting concise, compelling pitches for books. 26:08 Grateful for listening.   Keywords: book publicity, book marketing, publishing industry, self-publishing, hybrid publishing, traditional publishing, PR campaigns, media attention, book sales, audience engagement, book promotion, author branding, social media marketing, book launch strategies, author promotion, media coverage, book distribution, publishing timeline, book events, author platforms, book sales goals, publishing goals, author experiences, publicity strategies, nonfiction writers, promotional work, audience demographics, book reviewers, podcast interviews, book advertising Resources Mentioned: Foreign Agents by Casey Michel Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite About Our Guest: Leah Paulos, the Founder of Press Shop PR and Book Publicity School, has worked at the intersection of books and media for over 20 years. Twice named a top PR firm by the Observer, Press Shop has worked on a wide range of titles, including MARCH by Rep. John Lewis, ON TYRANNY by Timothy Snyder, and on books by Ruth Bader Ginsburg, Neil deGrasse Tyson, James Kirchick, and Pulitzer-finalists Samuel Freedman and Louise Aronson. Leah began her career as a magazine editor at Condé Nast, then worked as a freelance writer for dozens of national magazines before moving into book publicity in 2006 and launching Press Shop in 2012. She graduated from Cornell University in 1998, and lives in Brooklyn with her husband and 2 boys.   Press Shop PR: https://www.pressshoppr.com/ Book Publicity School: https://www.bookpublicityschool.com/ Linkedin: https://www.linkedin.com/company/press-shop-pr/ Facebook: https://www.facebook.com/PressShopPR and: https://www.facebook.com/people/Book-Publicity-School/100090936998502/ Twitter: https://twitter.com/PressShopPR LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1f3Rmb0yC8mC4YUIY8_3fb-nXNZCFg7GMfkdCA8CyPuM/edit?usp=sharing  

In this episode of Write Publish Market, host Jodi Brandon is joined by Heidi Yarger, founder of Spitfire Girl, to dive deep into the nuances of book marketing and building a personal brand. They discuss the strategic importance of starting the marketing journey early (ideally six months before a book launch), incorporating an author's personal stories, and establishing thought leadership to engage the audience effectively. Additionally, they discuss the use of artificial intelligence in enhancing content creation and marketing strategies for authors. Time Stamps: 00:00 Clients should start planning six months ahead. 05:23 Utilize speaking engagements to support business growth. 06:32 Brand yourself and your book strategically. 11:39 Author discusses editing book framework for more appeal. 14:00 Navigating book promotion requires strategic persistence and resilience. 17:26 Maya finds using chat GPT for quotes smart. 20:21 Use paid GPT for targeted DIY prompts. 25:03 Listen to the podcast and join membership. Keywords: artificial intelligence in publishing, content pillars, DIY authors, social media content creation, book marketing strategies, Likable Badass book, Permission to Speak book, book launch strategy, author's writing process, press features, speaking engagements, book promotion ads, complex nonfiction promotion, Write Publish Market Podcast, Heidi Yarger, Spitfire Girl agency, personal brand marketing, nonfiction book marketing, author thought leadership, women authors, social media communication for authors, writing routine challenge, AJ Harper, Write a Must Read book, nonfiction writing, book framework design, engaging social media topics, vulnerability in writing Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Write a Must Read by AJ Harper Likable Badass by Alison Frigale Permission to Speak by Samara Bay About Our Guest: Heidi Yarger is founder & creative director of Spitfiregirl, an award-winning agency for visionaries, leaders and doers ready to take the next step. Using brand strategy and thoughtful design, Heidi & her team help authors go beyond traditional book marketing to help them show up and show out online - creating a personal brand that will serve you before, and long after your book launch.   Website: https://spitfiregirldesign.com Instagram: https://www.instagram.com/thespitfiregirl Linkedin: https://www.linkedin.com/in/heidiyarger/Pinterest: https://www.pinterest.com/thespitfiregirl/ LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1IlOBkT4M-TDJzy-Gxhf8vuulzsI4oE9XAAsDBopvsJE/edit?usp=sharing  

In this episode, host Jodi Brandon and guest Ellen Polk detail the intricacies of choosing the right editor for your book, emphasizing the importance of communication, compatibility, and editorial processes. They discuss different types of editors/editing services and how authors can tailor their questions to find the best match for their particular project's needs. The episode provides valuable insights and practical tips for entrepreneurs looking to refine their manuscripts and enhance their impact through effective collaboration with the right editorial partner.   Time Stamps: 00:00 Ellen Polk helps women write impactful books. 04:57 Editors consider sentence relevance, value, and proofreading. 09:05 Guide created based on author concerns and experience. 11:46 Connecting with authors cultivates successful author-editor relationships. 13:09 Communicate book's goal to editor for alignment. 17:28 Editors collaborate with authors to improve manuscripts. 22:19 Qualifications and experience are crucial for editors. 26:29 Communication style and compatibility in working relationship. 29:52 Comprehensive guide offers valuable insight for writers. 31:27 Fan of author impressed by writing skills. 34:01 Show notes, see you inside the lab.   Keywords: vulnerability, trust, mindset, power imbalances, industry expert, partnership, safe space, writing routine, ready set write challenge, business owners, editors, editing process, revisions phase, developmental editing, coaching, writing, publishing, marketing books, entrepreneurs, Jodi Brandon, Ellen Polk, nonfiction books, line editing, stylistic editing, copy editing, proofreading, communication style, feedback, mentorship, Author Entrepreneurs Lab Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Tough Titties by Laura Belgrave About Our Guest: Ellen Polk is the founder of Sage House Editorial, a business dedicated to helping ambitious, mission-driven women transform their expertise, experience, and insights into powerful nonfiction books that allow them to amplify their impact, inspire action, grow their businesses, create new opportunities, and position themselves as a go-to in their industry.   Through end-to-end editorial support and 1:1 creative consulting, Ellen is committed to helping women take their big ideas from bucket list to bookshelf and become modern authors.   Website: www.sagehouseeditorial.com Instagram: @sagehouseeditorial LinkedIn: Ellen Marker-Polk Author's Guide to Hiring an Editor: www.sagehouseeditorial.com/hire-an-editor LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1SZWFXJVGPWbDrqth4ALBgvU03Fv41cAj9nX8f6tkDhc/edit?usp=sharing  

In Episode 155, host Jodi Brandon chats with guest Angel Myers, a licensed marriage and family therapist and seasoned author. They delve into Angel's journey of writing her book, Every Day I Do: How to Rewrite Your Vows After an Affair, discussing the inspirations behind it and the challenges she faced, including her initial hesitancy about entering the publishing world. The conversation also explores how Angel uses her book in her professional practice and her unexpected passion for writing fiction, revealing her ongoing projects and future aspirations in romance writing.   Time Stamps: 00:00 Angel Myers: Therapist, author, trainer, and parent. 03:30 Author considers writing a book to help clients. 08:39 Readers found relatability in following one couple. 11:46 Resource for families and couples in various settings. 15:19 Delegate to experts, utilize editing software early. Period. 18:34 Self-help book by entertainment journalist is inspiring. 21:16 Join my mentorship membership for book publishers. Keywords: book publishing, entrepreneur, writing a book, marriage therapy, podcast, self-help books, relationship advice, affair recovery, fiction writing, book marketing, author experience, writing process, editing a book, book launch, reader feedback, therapy practices, romance fiction, relationship counseling, publishing strategies, business growth, editorial advice, market research, storytelling, creative writing, educational resources, couple therapy, authorship, book sales, personal development, audience engagement Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Dear Alpha Female: How to Attract the Love You Deserve by Crystal Jordan About Our Guest: Angel Myers is a Licensed Marriage and Family Therapist with over 15 years experience in behavioral health care with a record of service excellence in helping numerous couples resolve the areas of distress in their marriage and relationship. She is the author of Everyday I Do: How to Rewrite Your Vows after an Affair, which is an affair recovery book with an accompanying journal and also lead trainer for the Every Day I Do program serving other practices and organizations which help couples. She's also a fiction writer currently working on a romance/ women's fiction called The Wedding Therapist due in early Spring. Where she's not writing and training she is behind the scenes parenting her two beloved children 16 and 14 Vivian and Uriah. Lastly, with the remaining hours of her week she finds any opportunity to engage in self-care with her favorite hobbies including ballroom dancing.   www.everydayido.com www.angelmarriageandfamily.com LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1gZtXo85-MSaDyBFKzm30neTQgCXQ-A8CHmwkTM8zt9c/edit?usp=sharing  

Time Stamps: 00:00 Embracing your own voice, overcoming self-consciousness. 06:13 Writing style, narration, and marketing your book. 08:09 Authors should narrate their own books for interpretation. 12:02 Essential factors for effective audiobook narration. 14:19 Need to stop rushing, remove guesswork. Appreciate it. 17:02 Include program info, stay in your lane. 20:41 Differentiate marketing strategies for book distribution wisely. 23:43 Personalized coaching brings out the best narration. 27:11 Including audiobooks allows for more inclusive learning. 29:56 Compelling story, author can be a narrator. Keywords: write publish market podcast, Robert Lane, audio post-editing, audiobooks production, revenue for book formats, consuming audiobooks, audiobook narration, nonfiction authors, Your Book Your Voice, publishing on Audible, author brand, mindset exercises, hiring professional narrators, AI narration, audio file uploading service, book sales on Amazon, audiobook distribution strategy, recording quality, brand identity, human voice narration, technical narration aspects, equipment setup guidance, editing services for audiobooks   Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite   About Our Guest: Robert A. Lane is an Audiobook Coach & Producer as well as an inspirational speaker. He spent 30+ years working in the entertainment industry in various facets including on & off camera, post production and corporate management. Fourteen of those years were spent at 20th Century Fox, working on the studio lot in L.A. as their Feature Project Manager. He also has over 20 years of experience as a re-recording mixer, sound designer and music composer for many films, tv shows and industrial videos.  After leaving the entertainment world in 2020, Robert founded Robert Lane Coaching and created the “Your Book Your Voice” audiobook coaching program, which helps published nonfiction authors record, narrate and publish their audiobook on Audible, Amazon & Apple Books in six-weeks.  Robert is also a best-selling author with his book “Lights Action You!” as well as an award-winning filmmaker. He resides in Sedona, Arizona.   Website - https://www.robertlanecoaching.com Instagram - https://www.instagram.com/robertlanecoaching YouTube - https://bit.ly/RobertLaneCoachingYouTube Your Book Your Voice Podcast (live) - https://bit.ly/yourbookyourvoicepodcast LinkedIn - https://www.linkedin.com/in/robert-a-lane Facebook - https://www.facebook.com/robertlanecoaching “Lights, Action, YOU!” (Book on Amazon) - https://amzn.to/3Ly833t   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1LGxAHe9kRjV7elEf6Rtbd48HEABRwebV0zhMCrSafos/edit?usp=sharing  

Today Jodi is joined by Latasha Doyle, the virtuoso behind Uncanny Content and Uncanny Unedited. They discuss the world of email marketing, funnels, and how they can effortlessly integrate with the lifecycle of your book. Latasha is a seasoned copywriter and marketing strategist, and she explains how your book is an extensive marketing tool that works both top and bottom of the funnel. Jodi and Latasha explore how email marketing can substantially increase your odds of conversion, and why owning your email list is paramount in the ever-changing landscape of social media. Latasha also shares her insights on the evolution of book marketing in the face of an increasingly digital and self-publishing environment, including tapping into book influencer culture, maintaining brand alignment between your business and your author persona, and the critical realization and understanding that your book is a continual part of your product suite.   Time Stamps: 03:18 Use book or chapter to attract customers. 09:02 Leverage networks for effective book promotion. 13:44 Podcast offers writing challenge for productive business owners. 22:40 Leverage book in marketing and advertising effectively. 23:52 Author wants control over time and promotion. Keywords: Entrepreneur, Writing a Book, Book Publishing, Podcast, Marketing, Content and Copy Agency, Romance Books, Paranormal Fantasy, Email Marketing, Marketing Strategies, Self-Published Works, Fiction Writers, Book Marketing Partner, Marketing Strategist, Content Marketing, Business Growth, Nonfiction Authors, Book Launch, Speaking Engagements, Consulting, Traditional Publishing, Self-Publishing, Hybrid Publishing, Intellectual Property, Book Tours, Advanced Reader Copies, Social Media, Influencer Marketing, Bookstagram, Book Talk   Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite   About Our Guest: Latasha Doyle owns Uncanny Content, a full-service content and copy agency. She and her team bonded over a love of books — mostly romance and paranormal fantasy — that led them to create a new branch of the business: Uncanny Unedited. Today, Uncanny Unedited serves fiction writers with marketing strategies that help them stand out, sell more of their self-published works, and build a following of rabid fans.  uncannycontent.co uncannycontent.co/strategy-intensives LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/14pwZSqf22JHwe46NO4PO-ymPXWqg6AAYU_rBSJ9nQ8A/edit?usp=sharing  

In this episode, Jodi, with guests Ginny Krauss and Elli Runkles of Supported CEO, explore the concept of capacity for business owners, particularly when it comes to book writing. Jodi, Ginny, and Elli discuss what it really means to manage your time, energy, and headspace while running a business. Ginny and Elli get real about bouncing back from burnout and share how to tell if you're taking on too much (and what to do about it).   Time Stamps: 00:00 Closed businesses, discovered selves, now helping others 05:29 No time doesn't just mean lack of time 07:32 Entrepreneurship led to burnout, balance is crucial 11:59 Balancing work life and personal priorities 14:11 Prioritize tasks, identify energy drains, and re-evaluate 18:14 Recommend prioritizing and organizing tasks intentionally 19:44 Review obligations, adjust expectations, make space intentionally 25:25 Rest, recharge, and prioritize self-care in small moments 29:25 Reevaluating priorities and facing fear for growth 31:14 Normalize conversation about support for writing projects 34:50 Book for entrepreneurs and creatives, with exercises 36:56 Discover more on book publishing - join!   Keywords: podcast, entrepreneurs, burnout, Supported CEO, Ginny Krauss, Elli Runkles, capacity planning, energy levels, support systems, brain dump, acknowledgment sections, personal well-being, business goals, "Maybe You Should Talk to Someone", Lori Gottlieb, "You the Story", Ruta Sepetys, mentorship, Author Entrepreneurs Lab, societal pressure, rest, intentional tasks, self-trust, personal stories, writing routine, ready, set, write challenge, making space, obligations, creative support, increasing capacity   Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Maybe You Should Talk to Someone by Lori Gottlieb You: The Story by Ruda Sepetys About Our Guests: Ginny Krauss & Elli Runkles are marketers turned alignment coaches and Co-Founders of Supported CEO. Their mission is to help busy entrepreneurs thrive in both life and business without burning out, by becoming more supported versions of themselves. Ginny & Elli have 15+ years of entrepreneurial experience both having previous businesses prior to coming together to co-found Supported CEO in 2023. They are both Americans who have had the unique experience of living abroad for over a decade, Ginny lives in Germany and Elli lives in Portugal. They also are the hosts of the Supported CEO podcast!   Learn how to 2x your capacity with our 20 minute free training: www.supportedceo.com/capacity   Listen to the Supported CEO podcast: https://podcasts.apple.com/gb/podcast/supported-ceo-podcast/id1696108460   Connect with us on Instagram: www.instagram.com/supported_ceo    LINK TO FULL EPISODE (RAW) TRANSCRIPT:   https://docs.google.com/document/d/1VCEDj0AXgFuch7EYjW8xsfdx79zaF3kfVTzy0U36JfM/edit?usp=sharing  

In this episode of the Write Publish Market podcast, host Jodi Brandon sits down with guest Sharon Leger to discuss her book journey. Sharon, a former teacher turned life coach for busy moms, shares her experience of writing, publishing, and marketing a book to help moms create lives they are obsessed with. She talks about the evolution of her book project, the challenges she faced during the process, and how she's using her book to engage with her audience and inspire other moms. Sharon also gives valuable advice to business owners considering writing a book and shares some reading recommendations. Join us as we delve into Sharon's insightful journey and learn from her experience in the book publishing world. Time Stamps: 00:00 Coaching moms, saw need, wanted to write 03:32 Empowering moms through accessible information and coaching 06:51 Wish I knew about buffer time 11:37 Author struggles with book's target audience 15:08 Pausing coaching to focus on book launch 17:46 Commit to writing process, achieve book completion 20:10 The Gap and the Game 23:37 Grateful for listening, explore book publishing mentorship   Keywords: book publishing, writing a book, entrepreneurs, business growth, marketing a book, coaching, motherhood, self-publishing, book cover, writing process, revision process, publishing process, marketing process, actionable steps, reading recommendation, audiobooks, nonfiction books, fiction books, busy moms, personal growth, goal-setting, success stories, example for other moms, business owner, nonfiction recommendations, fiction recommendations, self-improvement, feedback, inspiration   Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite About Our Guest: Sharon Leger is a former elementary school teacher who ditched the chaos of the classroom to become a life coach for busy moms. Her ultimate goal is to help moms create lives they are obsessed with.   Website: https://sharonlegercoaching.com/ Instagram: https://www.instagram.com/sharonlegercoaching/   Book: https://www.amazon.com/How-Design-Your-Life-Creating/dp/B0CRLGKJB6/ref=sr_1_1?crid=IZ26G7JOI4HG&keywords=how+to+design+your+life+sharon+leger&qid=1706745763&sprefix=how+to+design+your+life%2Caps%2C208&sr=8-1  LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1s7VO1ZVU4mmGnt1tLLIRMJUu97SSB6mIM4zKZP28HfY/edit?usp=sharing  

In this episode of Write Publish Market, host Jodi Brandon sits down with Katie Zeliger, founder of Marakee Press, a hybrid publishing company. Katie shares her inspiring journey of supporting first-time authors in getting their books from the first draft to distribution. She talks about her experience working as a mental health advocate and counselor, and how it has influenced the high-touch services her company provides to authors. Katie also sheds light on the world of hybrid publishing, distinguishing it from vanity publishing and highlighting its benefits for authors who may not fit into traditional publishing and are overwhelmed by self-publishing options. Jodi and Katie discuss the importance of researching and finding the right fit in hybrid publishing, and Katie gives valuable advice for local and regional authors looking to build relationships with their community and local stores. Finally, Katie shares a book recommendation, offering a glimpse into her current read. Tune in to this insightful episode to gain a deeper understanding of hybrid publishing and its potential for authors seeking to bring their books to life. Time Stamps: 00:00 Participant dreams of publishing book, surprises counselor. 04:22 Empowered man with basic English writes WWII story. 08:19 Develop writing routine with ready set write challenge. 11:14 IBPA emphasizes transparency, negotiable contracts, quality standards. 16:05 Choosing a publisher depends on personality. Research options. 20:10 Katie, thanks for the clear and concise advice. 21:55 Grateful for listening, explore author Entrepreneurs Lab.   Keywords: book publishing, entrepreneur, writing, author, publishing industry, hybrid publisher, Meraki Press, first-time authors, traditional publishing, self-publishing, self-publishing options, predatory press, vanity publishing, hybrid standards, IBPA, Independent Book Publishing Association, book creation, ghostwriting, developmental edits, marketing strategies, local authors, regional authors, bookstore relationships, local stores, distribution, quality publishing, genre, traditional publishing contract   Resources Mentioned: IBPA Hybrid Publisher Criteria: https://www.ibpa-online.org/page/hybridpublisher IBPA Industry Standards Checklist: https://www.ibpa-online.org/page/standardschecklist  The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite   About Our Guest: Katie Zeliger (zel-eh-ger) is a hybrid publisher in central western Pennsylvania. She began Meraki Press three years ago as a means to support first time authors on their journey from first draft to distribution. Katie has a background as a humanitarian aid worker and mental health advocate and counselor, which she uses to better serve their authors, allowing them a uniquely high-touch service. Katie is recently married and loves spending her days sipping lattes, reading and writing.   website: www.merakipress.org instagram: @merakipress_design free ebook "A Quick Guide to Publishing" www.merakipress.org/freebie LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/12fNXDhlDXxyFD4S68hIIJcXGULq48UYQP_JU4JxIKnU/edit?usp=sharing  

In this episode of Write Publish Market, host Jodi Brandon busts common myths about book publishing, debunking misconceptions and setting the record straight. From traditional publishing deals to bestseller lists and ghostwriting, listeners gain valuable insights into the reality of the publishing world. With Jodi's expertise and straightforward approach, this episode offers invaluable guidance for entrepreneurs navigating the book publishing journey. Time Stamps: 00:00 Book sales don't make money for businesses. 05:29 Consider launch timing around relevant awareness months. 09:26 Valuing time and effort, creating without cheating. 10:45 Book publishing podcast, join author entrepreneurs lab. Keywords: entrepreneur, writing a book, book publishing, marketing, myths, traditional publishing, book marketing, publicity, media opportunities, author, hybrid publishing, self-publishing, royalty checks, lead generation, speaking fee, book sales, launch timing, book launch, business plan, organization, holiday promo, financial literacy, bestseller lists, vanity metrics, ghostwriter, repurposed content, YouTube transcripts, podcast transcripts, email marketing, path to publication, business owners writing books, CEOs writing books, entrepreneurs writing books, book writing for entrepreneurs, book writing for business owners, book writing for CEOs, Ready Set Write challenge Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1iYvCsOwplIwZtM7hde-Lk5vZhmZl0SIE0qL-Z7v3Tk8/edit?usp=sharing  

In this episode, host Jodi Brandon and email marketing expert Bev Feldman dive into the nuances of crafting effective email marketing strategies for book writers and entrepreneurs. They stress the importance of regular reviews, personalized funnels, and the pitfalls of "set it and forget it" email sequences, sharing insights to enhance engagement and avoid overwhelming subscribers. The episode wraps up with Jodi promoting her mentorship membership and Bev's book recommendations, highlighting their personal reading habits and adjustments to make room for reading in their busy lives. Time Stamps: 00:00 Bev Feldman: Jewelry designer turned tech consultant. 04:50 Balancing focus between business and book marketing. 07:53 Advise clients allowing email opt-outs for marketing. 10:41 Segment people based on purchase behaviors for marketing. 13:28 Filter out automated sequence for newsletter segment. 17:55 Recommend welcome onboarding sequence to build rapport. 21:05 Advice on email management and business strategy. 25:55 Reading three books, including new library books. 28:10 Reworked morning routine for reading, coffee, kids. Keywords: Bev Feldman, Jodi Brandon, email marketing, reading habits, open rates,  click through rates, email engagement, email sequences, business planning, email performance analysis, desktop and mobile testing, overwhelmed funnels, follow-up emails,  email marketing sequence, automated welcome sequence, autoresponders, book updates, book publishing, ConvertKit consulting, email automation, book launch marketing, email segmentation, client status, newsletter deliverability, business owners writing books, CEOs writing books, entrepreneurs writing books, book writing for business owners, book writing for CEOs, book writing for entrepreneurs Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB  Rouge by Mona Awad He, She, They by Skylar Baylar Doppelganger: A Trip into the Mirror World by Naomi Klein About Our Guest: Bev Feldman is a jewelry designer turned tech nerd at Your Personal Tech Fairy. As an email marketing consultant specializing in ConvertKit, Bev provides personalized strategies for established coaches, consultants, and service providers who want to automate their email marketing but are feeling done with one-size-fits-all advice that doesn't take into account your business model, your list size, what you sell, and how you want to show up. Bev's expertise lies in thinking big while paying attention to the tiny details - with a dash of magic - that allow you to send the right emails to the right subscribers. When she's not playing around in ConvertKit, Bev's either playing the piano, wrangling her two kids, or reading a book or two of the analog variety.    https://yourpersonaltechfairy.com/publish LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1pkBUH28QeUFr99uBvdC6wbrl6n8qhhr1WBgNAKRisKk/edit?usp=sharing  

In this episode, host Jodi Brandon takes us through the importance of seeing your book as an investment in your business, not just a creative endeavor or a bucket list item. She emphasizes the significant time and financial investment required for self-publishing or hybrid publishing and the need to consider both tangible and intangible ways to earn back that investment. Jodi also discusses the myths around traditional book publishing deals and the importance of defining your metric for success and aligning your goals with your book's role in your business. Tune in to gain valuable insights into treating your book as an investment and positioning it to best serve your business. Time Stamps: 00:00 Podcast for entrepreneurs: writing, publishing, marketing books. 03:44 Establish writing routine to enhance productivity. Visit jodybrandeneeditorial.com/readyset. 07:13 Podcast episode gratitude and author entrepreneurs Lab Keywords: book publishing, entrepreneur, writing, business growth, investment, creative endeavor, bucket list, self-publishing, hybrid publishing, service providers, editing, royalties, advance, traditional publishing, marketing plan, bestseller, vanity metrics, readers, courses, coaching, masterminds, tools, programs, mentorship, membership, author entrepreneurs Lab, education, resources, co-writing, book world, business owners writing books, entrepreneurs writing books, CEOs writing books, book writing for entrepreneurs, book writing for business owners, book writing for CEOs Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1izTQKrr2mjhr9ppOhYc3wxBEBHFlWWZnXwIjKgZjZ2Q/edit?usp=sharing  

Episode 146 The 4Cs of Consistent Writing   In episode 146, host Jodi Brandon welcomes YA author and life coach Isabel Sterling to explore the four Cs of consistent writing (create a realistic writing plan, commit to believing your plan is good enough, cultivate excitement for your writing session, and celebrate every single win), providing listeners with a blueprint for establishing and maintaining a realistic and rewarding writing routine. They delve into adjusting writing plans to fit personal circumstances, overcoming creative blocks, and the psychological benefits of celebrating small victories. Time Stamps: 00:00 Consistent writing schedule varies for different people. 04:09 Many people procrastinate despite making elaborate plans. 09:26 Planning time wisely is key for productivity. 13:07 Identify creative blocks to improve your writing. 15:40 Develop a writing routine for efficient book writing. 19:43 Teach brain by appealing to its motivators. 22:38 Track and celebrate progress in writing sessions. 24:54 Tracking data reveals realistic writing time expectations. 29:12 Join Author-Entrepreneurs Lab mentorship program for book publishing support. Keywords: Jodi Brandon, Isabel Sterling, publishing process, author burnout, writing consistency, realistic writing plan, writing schedule, non-negotiable commitments, benefits of reading YA, book writing mentorship, writing time comparison, writing mindset, productive writing increments, setting writing goals, emotional impact on writing, overcoming writing insecurities, creative process obstacles, creative blocks, self-kindness in writing, journaling for writers, tangible writing goals, celebrating writing milestones, rewiring brain for writing, tracking writing progress, four C's of consistent writing, Ready Set Write challenge, book writing for business owners, business owners writing books, CEOs writing books, entrepreneurs writing books, book writing for entrepreneurs, book writing for CEOs Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELABThe Luminaries by Susan Dennard The Hunting Moon About Our Guest: Isabel Sterling is a master coach, foster mom, and author of These Witches Don't Burn, This Coven Won't Break, and The Coldest Touch. She lives with her spouse, foster kiddo, and fur-babies in Central New York, where the winters are frigid, the summers are too hot, and autumn is perfect.   www.IsabelSterling.com www.instagram.com/isa_sterling www.IsabelSterling.com/courses (this has my Write Consistently course, which teaches the 4 Cs in more detail) LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1HV2kYcrSeRU-AymsYPDP3JJ9njqA9kUFPBFVy-dBPWY/edit?usp=sharing  

In this episode, Jodi explains the various paths to book publication available to entrepreneurs this year. Jodi discusses the evolution of traditional publishing, the rise of self-publishing, and the emergence of hybrid publishing, and e emphasizes the importance of understanding your goals, timeline, and business needs to determine the best publishing path for you. Join us as we explore the pros and cons of each route and the crucial factors to consider when deciding the right path for your book and business. Tune in to gain valuable insights to help propel your book writing, publishing, and marketing success in 2024 and beyond! Time Stamps: 00:00 Choose self-publishing for faster time to market. 04:02 Consider goals, timeline, and publishing paths. 07:51 Perception, planning, and investment in business books. 11:20 Listen to today's book publishing podcast episode. Keywords: book publishing, traditional publishing, self publishing, hybrid publishing, author subsidized model, literary agent, business owner, commercial success, timeline, investment, perception, professional publishing standards, editorial, typesetting, covers, distribution, royalties, traditional book publishing deal, bestseller status, investment in business, business coaching, paid mastermind, courses, education memberships, marketing, mentorship membership, author entrepreneur's Lab, book writing, book marketing, book publishing industry, business owners writing books, entrepreneurs writing books, book writing for business owners Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB LINK TO FULL EPISODE RAW TRANSCRIPT: https://docs.google.com/document/d/1DwyoiSJgG9oPWAygCiuudXKwpV9iWJUBk5TlT02lguw/edit?usp=drive_link  

In this episode, Jodi is joined by guest Brit Bozik, a content specialist, to explore the powerful world of content repurposing. They discuss the misconceptions around content creation and repurposing, and how to effectively reach and engage your audience. Brit shares her repurposing formula and practical tips for turning one piece of content into multiple touch points across different platforms. Jodi and Brit delve into how book authors can leverage content repurposing to amplify their book's message and engage with their audience. The episode ends with a reading recommendation, providing valuable insights into content repurposing and engaging book marketing strategies. Time Stamps: 00:00 Introducing Brit Bozick: expert in content repurposing. 05:24 Content repurposing maximizes reach, engagement, and consistency. 09:30 Content strategy involves creation, audience, and repurposing. 11:02 Repurposing formula: break, themes, content types, socials. 16:05 Business owners have an advantage writing books. 16:52 YouTube blooper video still resonates with fans. 22:07 Subscribe to author entrepreneurs lab for more Keywords: Brit Bozik, Jodi Brandon, book publishing, entrepreneur, business, writing, publishing, marketing, content specialist, podcasters, speakers, authors, coaches, content creation, content repurposing, strategy, creativity, design, authority, niche, business growth, social media, engagement, messaging, brand messaging, book authors, content strategy, value, promotion, social content, book recommendation, Taylor Jenkins Reid, one true love, business owners writing books, entrepreneurs writing books Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB Content Repurposing Formula: https://thatcreativegirl.myflodesk.com/repurpose-formula Venn diagram graphic: https://drive.google.com/file/d/1TW7eCcehTCj1Oamgo1IbFgUiSMphrKU9/view?usp=drive_link About Our Guest: Brit Bozik, a content specialist supporting podcasters, speakers, authors and coaches who feel stuck and overwhelmed with content creation. Unlike traditional content managers, my expertise lies in repurposing your existing content to amplify your message, strengthen your leadership, and elevate your online brand.   With my Content Power Up signature offer and Repurposing Formula, I combine strategy, creativity, and design to help you establish authority within your niche and accelerate your business growth. https://www.thatcreativegirl.com/ig-links/ https://www.instagram.com/thatcreativegirl.brit Freebie - https://thatcreativegirl.myflodesk.com/repurpose-formula LINK TO FULL RAW EPISODE TRANSCRIPT: https://docs.google.com/document/d/1REtuo5QXZUHzUZgYUjAutj-nKMxNZS-8-nRaNuBOU6U/edit?usp=drive_link  

In this episode, Jodi explores the long-term strategies for marketing your book beyond the launch day. Jodi shares important insights on how to integrate your book into your business ecosystem, emphasizing serving over selling. Learn how to position your book as an evergreen marketing tool and discover the key phases of book marketing. Join us and gain valuable tips to ensure your book's long-term success. Keep writing, keep marketing, and think beyond the launch. Keywords:book publishing, writing, marketing, entrepreneur, business, long term marketing, book launch, traditional book publishing, bestseller status, vanity metrics, marketing tool, visibility, evergreen concept, business ecosystem, marketing strategy, author, success metrics, commercial author, business owner, book marketing, prelaunch, post launch, commercial success, marketing plan, launch event, book revision, industry changes, success strategy, mentorship membership, Author-Entrepreneurs Lab   Resources Mentioned:The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB   LINK TO FULL RAW EPIOSDE TRANSCRIPT: https://docs.google.com/document/d/1DdiwVZ7y5THplRr6-TZi_7H5T3XVdkX7M7h4bi9X32c/edit?usp=drive_link

On this episode of Write Publish Market, Jodi dives into the world of LinkedIn with special guest Cara Steinmann, the founder of Ravel Collective. Cara is a networking expert who helps purpose-driven women entrepreneurs build strategic networks that lead to referrals, collaboration, visibility, and fun. In this insightful conversation, Jodi and Cara explore how to leverage LinkedIn for business growth, including tips for building authentic relationships, strategies for effective networking, and advice for promoting a book on the platform. Cara also shares her non-icky LinkedIn networking playbook, offering valuable scripts and strategies for making genuine connections. Tune in to this episode to gain valuable insights into using LinkedIn to expand your business network and promote your book in an authentic, effective way.     Time Stamps: 00:00 Podcast for entrepreneurs on writing and publishing. 05:21 Building relationships based on support and respect. 07:48 Significant point about LinkedIn connections and growth. 11:01 Connect with podcasters on social media strategically. 15:44 Optimize profile to gain visibility and engagement. 18:56 Practicing what I preach and engaging with comments. 19:59 Understanding personality types through various systems and saying "yes" 23:13 Grateful for listening, join author entrepreneurs lab.   Keywords:book publishing, writing a book, entrepreneur, business growth, networking, LinkedIn, social media, algorithm, membership community, female founders, referrals, collaboration, visibility, authenticity, content saturation, podcasting, podcast promotions, human design, reciprocity, vulnerability, connection strategy, groups, comments, author, content creation, scripts, top of mind, non-icky, Naomi Wolf, beauty myth, business owners writing books, Cara Steinmann     Resources Mentioned: Non-Ick LinkedIn Networking Playbook: ravelcollective.com/networking-guide The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB   About Our Guest: Cara Steinmann, founder of the Ravel Collective and host of Ravel Radio podcast, helps purpose-driven women service entrepreneurs build strategic networks that lead to referrals, collaboration, visibility and fun. She works with female founders to connect and grow through authentic connection strategies and private membership communities.

Episode 141 Applying Creativity and Science to Book Writing   In this episode of the Write Publish Market podcast, Jodi discusses the importance of a writing routine and the science behind creative flow. She emphasizes the need for entrepreneurs to establish a writing routine that works for them, considering factors such as time of day, setting, and background noise. Brandon highlights the benefits of testing different routines and using data to determine what works best. She also recommends two sources for further reading: "Story Genius" by Lisa Cron and "The Psychology of Writing" by Robert T. Kellogg. The episode explores the concept of training the brain for creativity and emphasizes the value of a dedicated working environment. Brandon concludes by encouraging entrepreneurs to use the information provided to become part of the 1% who successfully write and complete their books. Time Stamps: [00:00:05] - Welcome to the Write Publish Market podcast [00:00:38] - Importance of a writing routine [00:01:07] - Recap of the previous episode on writing routine [00:01:21] - Pitfalls of not having a routine [00:02:02] - The only right routine is the one that works for you [00:02:30] - Importance of gathering data to determine the right routine [00:03:16] - Using routine to build the writing habit [00:04:09] - Training the brain for creativity [00:04:55] - Book recommendation: "Story Genius" by Lisa Cron [00:05:55] - Book recommendation: "The Psychology of Writing" by Robert T. Kellogg [00:06:59] - Background noise and its impact on writing [00:08:04] - Knowing when to take breaks during writing sessions [00:08:50] - Importance of a dedicated working environment [00:11:56] - The science behind training the brain for creativity [00:12:47] - Combining routine and brain training for success [00:13:10] - Conclusion and invitation to share takeaways Keywords: write publish market podcast, entrepreneur, writing a book, book publishing partner, book publishing industry, writing routine, science of creative flow, brains, science behind creativity, writing sessions, momentum, routine, research, time of day, setting, background noise, environment, pitfalls, data, writing space, habits, writing habit, train your brain, fiction authors, nonfiction professional development writer, Story Genius, Lisa Cron, Psychology of Writing, Robert T. Kellogg, background noise, flow, performance, anxiety, boredom, memory retrieval, state of flow, break, dedicated working environment, flexible routine, coupling knowledge, inspiration, consistent writer Resources Mentioned: Story Genius by Lisa Cron “The Psychology of Writing” by Robert T. Kellogg   FULL TRANSCRIPT CAN BE ACCESSED HERE: https://docs.google.com/document/d/1579rAbMCo_DQo_jaZ3wZYP7AJGqEzPMqMt0UHUUpmWU/edit?usp=drive_link Write Publish Market Episode 138 (writing routines)

Episode 139 Use Your Book to Collab as a Summit Host or Contributor In this episode of the Write Publish Market podcast, Jodi welcomes guest Krista Miller, who has seen massive success hosting online summits. Krista shares her journey of how she turned a disappointing mini summit into a thriving, revenue-generating event. By doubling down on her target audience and setting clear goals ranging from list growth to promoting a book, Krista has been able to tailor her summits into full-funnel strategies and now teaches other business owners how to do the same. If you've ever considered using a book as a promotional tool during a summit, whether as a host or contributor, this episode is for you. Jodi and Krista explore efficient strategies to get your book into the hands of more people all while growing your business. Krista also shares about the power of order bumps, using books as prizes, and even pre-sales strategies.  Time stamps: 00:00:00 Introduction  00:02:30 Krista Miller talks about her first experience hosting a summit 00:05:15 Looking at audience targeting and refining the summit strategy  00:08:45 The role of goals in planning a summit  00:12:00 Approaching potential speakers for the summit 00:19:00 Importance of genuine excitement for a summit  00:23:20 The use of a book as a promotional tool in a summit 00:26:30 Getting a book in the hands of attendees  00:29:40 How her first summit was a game-changer for her business  00:33:00 Jodi and Krista discuss the strategy for subsequent summits 00:38:00 Closure of the episode and thanking the guest  00:39:30 Krista's tips for order bumps and book prizes during summit 00:41:45 Discussion about pre-sales during a summit session 00:44:20 Differences in pre-orders between traditional publishing and self-publishing 00:46:00 Krista's book recommendation   00:48:00 Wrap up and goodbyes Keywords: Krista Miller, mini summit, summit hosting, list of affiliates, target audience, revenue increase, summit strategy, all-access pass, business goals, funnel strategy, speaker promotion, booking services, promoting a book, speaking engagements, meeting deadlines, summit attendees, promotional tool, business growth, virtual summits, tripling email list, ongoing results, mentorship membership, Author Entrepreneurs Lab, book marketing, book publishing, order bumps, pre-sales, Amazon pre-order, business owners writing books, entrepreneurs writing books, book publishing services Resources Mentioned: The Author-Entrepreneurs Lab: https://bit.ly/A-ELAB Summit in a Box, Krista's program teaching others how to host summits (link below) Name of the Wind by Patrick Rothfuss About Our Guest: At Summit in a Box®, Krista Miller helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet. Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months after the event wraps up.  https://www.summitinabox.co/series https://www.instagram.com/summitinabox/ LINK TO EPISODE RAW TRANSCRIPT: https://docs.google.com/document/d/1Jz0nA5aZkWthu_nWOjklscTPkxEmimzgBTpjcCloamI/edit?usp=drive_link