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In this gripping episode of Hustle and Flowchart, we delve into the remarkable journey of Eric Jorgenson, the mastermind behind "The Almanac of Naval Ravikant." Eric, now the CEO of Scribe Media, shares an extraordinary tale of revival from chaos, rebuilding trust and redefining how books are crafted and self-made authors are created. If you've ever considered writing a book or are intrigued by pathways to personal and professional transformation, this episode is a goldmine. Buckle up as we explore Eric's world, where opportunities are seized, and traditional publishing norms are shattered, all while drawing inspiration from the wisdom of Naval Ravikant.Eric's Role at Scribe MediaEric Jorgenson serves as CEO of Scribe Media, where he juggles different projects. He admits that managing these tasks is challenging but focuses on synergies rather than distractions. Opportunity well handled, he says, leads to more opportunity.The Story of ScribeScribe Media was co-founded by Tucker Max and Zach Obront. Tucker, a well-known author, originally used his talents to help others navigate the confusing publishing world. Scribe grew rapidly, but when the original founders left, mismanagement led to bankruptcy. Eric, having published his first book with Scribe, found himself caught up in the chaos. He felt a responsibility to save the company that helped him so much.Trust Building Post-BankruptcyEric emphasizes that trust can't be asked for, only earned. The focus for Scribe is now to do stellar work and let that speak for itself. He believes in rebuilding trust by doing what you say you will do, consistently. This isn't about asking for trust, but rather earning it through actions and reliability.The Model of Scribe MediaScribe Media takes the opposite approach of traditional publishing. Unlike big publishers that offer advances and retain most rights and royalties, Scribe charges a flat rate. Authors make the creative decisions, keep all rights, and retain all royalties. This means more royalties for the author in the long run, especially if you sell many books, like David Goggins. Instead of relying on media appearances, books now are sold primarily on platforms like Amazon, highlighting the significance of authors owning their work.The Importance of Books in a Digital WorldA book can act as a powerful marketing tool. It allows professionals to demonstrate their expertise and connect with potential clients. For instance, Paul Franco used his book to reach a niche audience, leading directly to business opportunities. A well-written book goes beyond mere sales. It offers credibility and establishes authority.AI in Book WritingAI can assist in the initial stages of writing but isn't perfect for long-form prose. Scribe helps authors by interviewing them, pulling out stories and key points to capture the book's essence. While AI can pose as a support tool, Eric believes that human touch is still pivotal for creating truly impactful content. AI offers options like proofreading and brainstorming and can accelerate the drafting process.Naval Ravikant's InfluenceNaval's perspectives deeply influence Eric. He appreciates Naval's view that happiness is a skill rather than just a choice. Eric has adopted these nuggets into his daily life, like appreciating simple moments. However, he also notes areas where he might diverge from Naval, particularly around the responsibilities we hold towards other people's happiness.The CEO Journey and Personal FulfillmentEric has held multiple titles, including author and investor, and has learned to focus on being continuously “in motion.” There's no finish line, only a state of being content and peaceful amidst activity. He wishes to become better at balancing productivity and peace, aiming for a fulfilling life journey rather than just reaching a destination.In this episode,
Zach Obront is co-founder of Scribe Media, a company he and his partner, Tucker Max, built into a category-creating business. From the beginning, Scribe was focused on giving authors the power to achieve creative freedom—the theme at the heart of The Burning Castle Podcast. And, if you check out the Scribe website, you'll see it's really succeeded.Zach could have optimized this success, scaling Scribe and reaping the fruit of much hard labor. But instead, he climbed down the hill (to borrow a term from Chris Dixon), and is now in the midst of doing something few would expect the head of a book-related business to do: he's taught himself to code web3 technologies, like blockchain, and is exploring the frontier of an uncharted technology.That sounds daunting. And it is. But, as you'll hear on the episode, the spirit of creativity and exploration that Zach brings to his radically different new endeavor makes what could be an enormously difficult lift into something that sounds…dare I say, fun? Check out this episode and don't forget to forward this email, or share it on your favorite attention-gobbling social media platform, so we can spread the good gospel of creative freedom. Get full access to The Burning Telegraph at ashleyrindsberg.substack.com/subscribe
Zach Obront is now fully immersed in Web3 projects - everything from crypto to decentralized finance, to NFTs. In this conversation I ask him about how this space is going to affect businesses, including eCommerce businesses. I believe that we are on the verge of some big changes when it comes to how we raise money, build community, and create wealth. Also, I'm creating an NFT for investors called the Capitalist Pigs and I am SO excited about it. It will be launching in May 2022 - if you want to get on the waitlist you can at Capitalism.com/pig If you're ready to build a 7-figure business you can sell that doesn't eat up all of your time, watch Ryan's FREE 4-part video series - The Perfect Business https://www.capitalism.com/perfect/?utm_source=CapPod&utm_medium=podcast&utm_campaign=episode
"To feel that it is bliss to be alive, health alone is needed. And by health I mean not the absence of physical ailment or disease, but a high condition of vitality. This the country gave me; this the town denied me. The only question was then, at what rate did I value the boon?" In this episode of Made You Think, Nat and Neil are joined by Andrew Lynch to discuss their key takeaways from The Quest of the Simple Life by William Dawson. The setting takes place in London in the early 1900s, and Dawson takes us through his reflections and insights as he moves from the city to the countryside to fulfill his desire of living a more simple life. We cover a wide range of topics including: • Finding value in the work you do • How organic social interactions differ from planned social events and meetups • Cost of living in a small village vs. big city • The idea of having a 3rd place where people spend time in outside their home and workspace • Why money shouldn't be the main metric you base the success of your life on And much more. Please enjoy, and make sure to follow Nat, Neil, and Andrew on Twitter and share your thoughts on the episode. Links from the Episode: Mentioned in the show: Scribe Media (0:56) Andrew's "How I Got Fired" article (1:10) FIRE Movement (3:04) King Ranch (7:10) Right Move (9:01) Fountain (1:19:30) Breez (1:19:31) Books Mentioned: The Quest of the Simple Life Letters From a Stoic (2:38) (Nat's Book Notes) (Book Episode) Alchemy (43:38) Shop Class as Soulcraft (1:05:26) People Mentioned: Tucker Max (0:57) Zach Obront (0:58) Morgan Housel (1:36) Seneca (2:42) Tim O'Reilly (34:03) Rory Sutherland (43:34) Chamath Palihapitiya (47:14) Nassim Taleb (1:03:49) Show Topics: 0:10 Our guest today is Andrew Lynch, long-time Made You Think listener from the UK who works as a finance director and writes about health, wealth, and wisdom on his website. 1:25 The book we're discussing today is the Quest of the Simple Life. This memoir by William Dawson is timeless, in that many of the thoughts and ideas expressed by Dawson in the early 1900s still ring true for many people in today's age. 5:12 It's difficult to find the perfect spot to settle in when you want to have everything: a nice piece of land, river views, proximity to what's important yet space away from everything. The homes that check all of your boxes are hard to come across, and often times not available. 9:01 Andrew shares some insights on the countryside areas that the author is moving to in the UK. 10:15 One problem with moving to the countryside that wasn't mentioned in the book is the social aspect. Moving to the country often means less social interaction and more distance between yourself and your circle of people. 13:41 "There is none of that pleasant 'dropping-in' for an evening which is possible in country towns of not immoderate radius. Time-tables have to be consulted, engagement-books scanned, serious preparations made, with the poor result, perhaps, of two hours' hurried intercourse." The author makes the case that it's actually easier to socialize in a smaller village than a big town because there's less distance to travel, it's more condensed, and you're more likely to run into friends out and about in a smaller town. 16:56 A "third place" is somewhere (bar, coffee shop, social area) where you can run into friends without having to schedule anything. Unplanned social interactions. Nat talks about creating small town energy in a big town. 20:21 The social schedules that occur in college. It's ideal to have all of your friends living within the same few mile radius as you, and you're sure to have many natural encounters simply by visiting the popular places on campus. Andrew talks about social clubs and activities, such as Crossfit. Having connections within those places encourages you to go there more often knowing you will see people you're familiar with week-to-week. 22:43 Can you create a "third place" organically, and does it defeat the purpose if its not organic? 26:27 Nat, Neil, and Andrew discuss the tie between money and social life, as well as money and family size. When you have more money, having more children is no issue. You can afford more help and childcare, and you can keep up with your lifestyle even when your family size grows. Family size can also be bigger in lower income families because they tend to not frequently go out to eat, travel, and make big purchases. They don't have the luxurious life to keep affording. Where does this leave people in the middle? 30:11 Some people choose to stay closer to family and friends their whole life. Their location now has that built in social network. There's also those who move often, and are tasked with finding new friendships and connections wherever they move to. 32:13 "The thing that is least perceived about wealth is that all pleasure in money ends at the point where economy becomes unnecessary. The man who can buy anything he covets, without any consultation with his banker, values nothing that he buys." It's easy to try and measure the success of your life on the money you have, and while it unlocks different opportunities, it's not the be-all and end-all of our existence. Andrew makes a connection to a quote from Tim O'Reilly: "Money is like gasoline during a road trip. You don't want to run out of gas on your trip, but you're not doing a tour of gas stations." Money gives you more options and opens more doors, but the point of a road trip isn't to accumulate as much gas as you can. 34:45 Commuting, work styles, and how things have shift post-Covid. Since this shift, it's tough for many businesses to justify employees having to come in at 8 hours per day. Blending of the office and the 3rd place, and how you can turn an office into a social, yet productive environment 38:58 What is the underlying dissatisfaction that gets solved by moving to the country? Nat points out that there aren't better food options, there won't be more people to meet, so what is it solving? Is it the outdoor life and nature of being in the country? "Those rare excursions which I took into the genuine country left me aching for days afterwards with an exquisite pain." Its arguably instinctive to want to be outdoors in nature. 41:17 "If I could choose for myself I would even now choose the life of pleasant alternation between town and country, because I am persuaded that the true piquancy and zest of all pleasures lies in contrast." The setup of having both, a little bit in the city and a little bit in the country. When someone finds they can't have both at once, they take middle ground which is the suburbs. 46:00 “Men may chafe for years at the conditions of their lot without in any way attempting to amend them." The lesson here is to either make the most of your current situation, or take action on what you want to change. It may feel good to complain because you're letting your frustration out, but in the end, no progress was made. It's easy to whine but harder to do something about it. 51:17 We have to be honest with ourselves on the things we say we'll do. Some things sound great on paper, and we hope to accomplish them, but it doesn't make us any better or worse of a person whether we accomplish it or not. 55:02 It's important to remember that everyone has their own preferences. People share different preferences on whether they like to complete projects with others or work alone. We can't compare ourselves to someone who has a totally different style than us. 56:58 Cost of living in the city vs. countryside. Money seems to "fall off" of you in the city as things are more pricy. Little purchases add up because in a city, there's so many more little places that you can spend your money throughout the day. 59:16 Neil and Andrew share some outdated sayings and beliefs in the book. 1:02:52 Physical labor around the house is just as good as exercising, and you also get something else out of it. When you renovate your house and take on some of the physical projects yourself, you get to see the outcome of the work you put in. It's tangible. 1:08:12 Working with big companies vs. small companies. In most instances, it's easier to see the difference you're making in a small company. The company culture also differs based on company size. It's all about finding something to do that your heart is also in to. 1:12:21 Andrew and Neil share their biggest takeaways from the book. A few lessons they learned: So much of what we choose is not for ourselves, but of what others will think about it. Make decisions based on what's best for you. Using money as a metric isn't the best way to think. Don't force yourself to do work that you don't like. Spend more time outdoors. Be more deliberate. 1:19:00 Thanks for listening! Make sure to grab a copy of The Quest of the Simple Life as well as The Dictator's Handbook if you'd like to read up before our next episode. If you enjoyed this episode, let us know by leaving a review on iTunes and tell a friend. As always, let us know if you have any book recommendations! You can say hi to us on Twitter @TheRealNeilS and @nateliason and share your thoughts on this episode. You can now support Made You Think using the Value-for-Value feature of Podcasting 2.0. This means you can directly tip the co-hosts in BTC with minimal transaction fees. To get started, simply download a podcast app (like Fountain or Breez) that supports Value-for-Value and send some BTC to your in-app wallet. You can then use that to support shows who have opted-in, including Made You Think! We'll be going with this direct support model moving forward, rather than ads. Thanks for listening. See you next time!
Zach Obront is one of the Co-Founders at Scribe Media, a company that helps experts turn their ideas into books. In 2019 Scribe was listed as one of the best places to work for. In this episode we'll be getting into Zach's journey in founding Scribe, nearly starting his own high school, and finally one of his latest Web3 projects in the crypto world! Enjoy the show.
Zach Obront is the Co-Founder of Scribe, one of the leaders in professional publishing where he helps experts, executives, and entrepreneurs turn their ideas into books. In this episode we're talking about how he almost started his own high school while he was in college, how Scribe became listed as one of the best places to work in America, as well as one of his newest up and coming Web3 projects.
After a 2 year back, The Happiness of Pursuit Podcast is back AND with a new set-up! In this episode, I give you a breakdown of what I have been up to the past 2 years and give thanks to some of the mentors who helped me get here. Special thanks to: Tucker Max, Zach Obront, Scribe Media, Kelly Teemer - you and your teams were amazing! I would not have been able to write, publish, and have the book launch I did without you. Jim Brown - your insight into how real wealth and a fulfilling lifestyle is built has been essential (I can't wait for your program to launch) Tom Bilyeu - your mentorship and program have been such a huge part of my transofmration in building a anti-fragile identity Jocko Willink - the lessons on what ownership looks like across the board (especially as a father, a leader, a friend) have been essential Andy Reirson and all the teams at our RR46 Family of Companies! It has been amazing to see how even big agencies can maintain a culture of family and people first. Gino Wickman - for the willingness to collaborate on e-Leap and helping more entrepreneurs find their way! Oli Billson - for giving me the blueprint to build a business and lifestyle while making sure I kept the important things first! Dominic Cummins Ivana Lauro - APEX has been incredibley fulfilling! To know we are helping other agency owners find their Zone of Genius and build (and to all our members - you've made this journey incredibly rewarding!) Matt Kleinrock and Chris Faison - seeing living proof of what small business leaders look like has been amazing! To my family, friends, and fans of the show - thanks for having my back through all the good times, and bad! Carrie Ann - you and our kids are the driving force behind my WHY! Thank you for the unrelenting support (and patience). Get all the show notes here.
Media attention is necessary to grow awareness for indie books, but most authors are confused about the process. Where do you go to find the best media outlets for your book? What exactly does a book publicist do? How much does hiring a PR firm cost, and is there a benefit to hiring more than one? Zach Obront, PR expert and co-founder of Scribe Media, sits down with Robin Cutler to chat about how to get your book noticed. Learn more about how to publish a book professionally at https://selfpub.is/2XfzcPF. This episode is sponsored by Poets & Writers, the creative writer's trusted companion since 1970, providing carefully curated resources for writers, including hundreds of writing contest deadlines, weekly writing prompts, and more: https://selfpub.is/2Ptas47.
Tucker Max has gone from best-selling author to publisher, and he knows better than anybody that how valuable books are to business now, even in the digital age. Tucker founded Book In A Box and served as CEO, but ultimately made the decision to step down as CEO for his own fulfillment and for the good of the company. On this episode of Elevate with Robert Glazer, Tucker joins to talk about why and how he and Zach Obront decided to start Book In A Box, what the traditional publishing industry is really like, why he decided to step down as CEO and what he’s discovered is his true passion. Show Notes The book that got Tucker Max on the New York Times bestseller list for the 4th time The inspiration behind why Tucker and Zach Obront started Book In A Box The difference between professional writers and people who own a company and want to author a book Why a book is so valuable to people who have a business What Tucker’s doing now that he’s stepped down as CEO of Book In A Box
Today’s guest is Zach Obront, co-founder of Scribe (formerly Book in a Box), a company that helps entrepreneurs and innovators turn their ideas into a book. When Zach Obront was in college, he started a high school. A bit silly? Possibly, in retrospect. But Zach has never had an issue with out-of-the-box thinking. The next company he created, Handy Monkey, was a mold removal company he started when he realized that mold removal companies in Toronto did not understand the ins-and-outs of SEO and internet advertising. He and his partner wanted to prove to the skeptical owners of these companies that internet marketing would solve many of their problems, and the only way they could think to prove that was to create a company themselves and make it profitable. “[E]ventually what we decided was the only way we were gonna be able to kind of make that change in that industry, is just to do it end to end, and show them that the Internet works, and therefore, we can generate leads, and therefore, we can build a team, and therefore, we can solve the actual problem.” This tactic worked better than Zach anticipated, and within eight months his partner began to talk about expanding to other cities. “I tend to get caught up in problems that… when there's no solution, I'm just focused on finding a solution as opposed to stepping back and…questioning…I kinda put my head down and ran through a wall for eight months until finally we got there. And then I said, "Ooh, this is horrible." Having a thriving mold-removal company was not Zach’s dream scenario, but he did learn that there is significant value in understanding a process from start to finish. He is now utilizing his out-of-the-box thinking at Scribe (formerly Book in a Box), which he co-founded to help authors navigate the early stages of book development all the way through the first week of their title being on the market. He and his team have helped numerous authors solve real-world problems for thousands of readers, and his advice to authors is simple: solve a problem. Join us as we discuss the problems authors commonly face in publishing a book, as well as how Zach and his team have created a uniquely supportive environment in their company that allows employees to feel empowered while identifying their greatest weaknesses. Takeaways and links from this episode at https://whitneyjohnson.com/zach-obront
Zach Obront is the Co-Founder of Book in a Box, which helps innovators and entrepreneurs turn their ideas into a book in just 6 months. At this point, Book in a Box has helped write, publish, and market about 900 books, and they have reached tens of thousands of people. Zach's co-founder was Tucker Max, a four-time New York Times bestseller, serial entrepreneur, and “reformed bad boy.” As you might expect, Zach first reached out to Tucker Max for a completely normal reason: to learn more about Edward Bernays, Sigmund Freud's nephew who is sometimes referred to as “the father of public relations.” Just what you expected, right? Well, the info about Bernays was questionable online, save for a great article by Tucker. Zach was nervous about potentially taking a leap to reach out, but he did anyway – it's just an email, what's the worst that can happen? Within an hour, Tucker sent back a really thoughtful answer, and they stayed in touch. Eventually, they connected over a shared passion for publishing, created a new model for writing and publishing books, and started Book in a Box. Zach teaches us that being an impactful entrepreneur doesn't necessarily mean you have to be able to think outside of the box – it's often better to be able to identify a potential problem and have the willingness to try creating a solution. And while identifying the problem is certainly important, it's that willingness to take a risk that really separates the extraordinary from the rest of the pack. The best ideas don't do anything without action. “My deep discomfort and fear comes from the feeling that I might be boring and not take a risk – the thought of taking a risk doesn't feel risky to me.” -- Resources: Check out https://bookinabox.com/ (bookinabox.com) Connect with Zach: Twitter | LinkedIn Take the Kolbe Index: www.kolbe.com -- We are brought to you by the Lawton Marketing Group, a full-service advertising and design agency serving companies and entrepreneurs at all levels. They are your one-stop shop for all your website, logo, social media, print, app design and reputable management needs. Visit LawtonMG.com for more info. -- The Impact Entrepreneur Show is produced by Podcast Masters
On this episode of Outperform we chat with NYT bestselling author and Book In A Box co-founder, Tucker Max about why and how he and Zach Obront decided to start Book In A Box, what the traditional publishing industry is really like, why he decided to step down as CEO of Book In A Box and what he’s discovered is his true passion. Show Notes The inspiration behind why Tucker and Zach Obront started Book In A Box Impressive business results their first author realized from publishing her book through Book In A Box The difference between professional writers and people who own a company and want to author a book Why a book is so valuable to people who have a business How many copies of a book people typically must sell to hit bestseller lists What it really means to get a publishing “deal” and the only way to get it How you can tell how much a publisher believes in your book by who they hire to design the cover The realities of getting on the New York Times bestseller list The one and only thing Tucker liked about being a CEO What Tucker disliked about being CEO What Tucker’s doing now that he’s stepped down as CEO of Book In A Box New products/services that Book In A Box is rolling out The core values of Book In a Box and why they’re public Specific questions Tucker’s asked himself over the past few months to grow as a person, find his passions and outperform Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.
Zach Obront is a Canadian author, entrepreneur and public speaker who is the co-founder and Director of Marketing of Book in a Box, a book publishing services and media company which helps business professionals turn their ideas into professionally-published books. By surrounding you with a world-class team of publishing talent, their process takes you from idea to professionally published book in under 6 months. In August 2014, Zach co-founded Book in a Box with author Tucker Max, serving as its COO while Max served as CEO. In August 2016, the two fired themselves from the company's leadership to assume other roles, with Zach becoming the company's director of marketing. In this episode Zach shares the secrets of great CEO selection based on his experience with hiring a CEO for Book in a Box twice. In this episode you'll learn: [01:00] Why did Zach remove himself from the leadership position in his own company? [04:20] How Zach made that decision by challenging his own assumptions? [06:10] How to adjust your mindset when bringing someone else in to lead the company? [07:25] What to do when replacing the CEO doesn't work out? [08:40] How Zach appointed the last CEO of Book in a Box? [10:20] How to figure out if you hired the right person in the first three months? [14:28] What were some of the red flags when Zach hired his first CEO? [16:20] How to set goals for the new CEO? [23:00] How to instill confidence in someone who hires you? [24:10] How to adapt new skills as CEO? [25:27] What were some of the improvements Zach's new CEO made? Links mentioned: Book in a Box Zach on Twitter Episode with JT McCormick Brought to you by Experiment 27. Find us on Youtube here. If you've enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
Zach is the co-founder of Book In A Box, where he helps entrepreneurs and other professionals turn their ideas into professionally published books. Sponsors: Zendesk: Build better customer relationships with Zendesk. Schedule a demo today and see for yourself! Visit Zendesk.com/fire Marriott Premier Business Card: Exclusively for business owners. Get the Marriott Rewards® Premier Business Credit Card and let your business take care of you for a change with 80,000 bonus points after you spend $3,000 on purchases in your first 3 months from account opening! Learn more at MarriottPremierBusiness.com/fire!
In episode 29 of Founder To Founder, Phil connects with Zac Obront, Co-Founder at Book in a Box.Book In A Box provides book writing and publishing as a service which allows busy experts and thought leaders with important messages to share to create the book they've been fantasizing about.Phil and Zach talk about the importance of creating joy as part of the user experience and why a bias to action and learning is THE essential trait of successful entrepreneurs. This episode is brought to you by inklpay, a micropayment service that lets creators on WordPress collect 10c when a post or article is viewed. Get paid for the content you create. Visit inklpay.com to get started.
In this episode we talk to Zach Obront, Co-founder of Book In a Box.
The Sweet Adversity Podcast: Entrepreneurship/Adversity/Lifestyle
Zach Obront is co-founder of Book in a Box, a publishing company that helps surround experts with the professional publishing team necessary to help them write, publish, and market their books. He's worked directly with hundreds of authors to professionally publish and promote their books, reaching millions of readers. He is also the co-author… The post SA077: The Importance of Transparency with Book in a Box Co-Founder Zach Obront appeared first on Nick Dinardo.
The Elite Advisor Blueprint®: A Podcast for Financial Advisors
Tucker Max (@TuckerMax) is here to share some serious entrepreneurial wisdom (much of it geared toward you financial advisors out there). But Tucker's knowledge, stemming from his work both as an independent writer and at Book In A Box, is applicable to anybody planning to write a book or start a business in our ever-changing world. Tucker is a super-successful writer and one of only three people to have three nonfiction books on the New York Times Bestseller List simultaneously. One of his greatest challenges, however, was co-founding and running his game-changing company Book In A Box. Book In A Box helps busy entrepreneurs, thought leaders, and professionals get a book out of their head and into the world where it can have a real impact. Tucker will be the first to tell you that starting a company (and then deciding to fire himself from being its CEO) has changed his perspective on business for the better. Tucker's straight-up storytelling and advice cuts through all the noise out there about what it means to be successful, to market, or to write. Don't miss this opportunity to learn some critical lessons from somebody who constantly challenges himself to be better at it all. SHOW NOTES: How Tucker deliberately changed his social circles, activities, and self to meet a woman he'd like to marry. [0:20] How Book In A Box helped a financial advisor exponentially increase his business in a very specific niche. [5:45] Whether or not you should directly pitch to your reader when you write a book. [11:24] The money and time you can save when debating hiring a writer or using Book In A Box. [15:00] How Tucker chose his financial advisor, and the role his friends played in convincing him he needed one. [16:00] The encounter with a fellow successful entrepreneur that left Tucker embarrassed, yet yielded the idea of Book In A Box. [20:45] Traditional publishing versus self-publishing, and how to choose which avenue is best for you. [26:25] The route Tucker took to publish his own books, which became NYT Nonfiction Bestsellers. [28:30] Advice about how to market a new book. [29:55] A simple explanation of Step Two in marketing your book: content marketing. [35:15] Why having a niche isn't just recommended in business today, but absolutely critical. [36:44] Why and how Tucker and Zach fired themselves as CEO and COO of Book In A Box. [41:56] How Tucker overcame his ego to make the right choice about his leadership for his business and employees. [45:45] Tucker's morning routine and how he structures his day. [47:55] Thoughts on meditation, mindfulness apps, and learning how to meditate. [50:00] How Tucker still finds time to read and why you should quit bad books. [54:00] What "being successful" looks like to Tucker now. [55:00] Whether Tucker has had mentors during his journey. [55:50] Tucker's all-time favorite novel. [57:15] The best business advice Tucker's ever received. [58:18] How the current corporate structure of businesses is going to change. [1:00:00] The one piece of advice Tucker credits for his continuing growth and success. [1:01:20] SELECTED LINKS FROM THE EPISODE Connect with Tucker: Website | Twitter | Book In A Box The Book In A Box Method: The Groundbreaking New Way to Write and Publish Your Book by Tucker Max and Zach Obront #35: Book In A Box with Tucker Max on Jon Vroman's Front Row Factor Podcast The Compound Effect by Darren Hardy Cameron Herold on Making an Impact On Your Industry, Finding Great People, and Why Meetings Don’t Actually Suck on The Elite Advisor Blueprint The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age by Melissa Gonzalez WeWork Muse Meditation Buddha In Blue Jeans: An Extremely Short Zen Guide to Sitting Quietly and Being Buddha by Tai Sheridan The Trauma of Everyday Life by Mark Epstein 10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works by Dan Harris A Confederacy of Dunces by John Kennedy Toole The War of Art by Steven Pressfield PEOPLE MENTIONED IN THE EPISODE Hal Elrod - Author of The Miracle Morning Robert Kiyosaki - Author of Rich Dad Poor Dad Jon Vroman - Founder of the Front Row Factor Cameron Herold - Founder of COO Alliance and Author of Meetings Suck John Ruhlin - Founder of The Ruhlin Group and Author of Giftology Malcolm Gladwell - Author of The Tipping Point, Blink, Outliers, and more Michael Lewis - Author of The Big Short, Boomerang, Moneyball, and more Russell Brand - Actor
Zach Obront is the co-founder of Book in a Box, a new type of publishing company focused on allowing busy experts with important messages to share their book without the usual barriers. Writing a book can be almost impossible for people who are really busy so Book in a Box helps by transcribing the book for the expert, they grew from zero to 300 authors in a very short period.
Tucker Max received his BA from the University of Chicago in 1998, and his JD from Duke Law School in 2001. He even attended Duke Law School on an academic scholarship, where he neglected to buy any of his textbooks for his final two years and spent part of one semester–while still enrolled in classes–living in Cancun. His first book, I Hope They Serve Beer In Hell, is a #1 New York Times Best Seller, spent five years on the list, and has over 2 million copies in print. His second book, Assholes Finish First, and his third book, Hilarity Ensues, are also NY Times Best Sellers. He co-wrote and produced the movie based on his life/book, also titled “I Hope They Serve Beer In Hell.” He has also been credited with being the originator and leader of a new literary genre, “fratire,” is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the NY Times Nonfiction Best Seller List at one time, and was nominated to the Time Magazine 100 Most Influential List in 2009. He currently lives in Austin, Texas. Tucker and business partner, Zach Obront, took his knowledge of publishing and created Book in A Box. The company has the formula for book creation, and is the result of a challenge to Tucker to help a woman produce her book — $4 million in sales later, Book in a Box is growing rapidly and created over 200 books. In This Episode: What to do when getting fired from multiple jobs. Turning your life experiences into a blog, and into a book. Directing writing to the audience, not yourself. Focus on invalidating business ideas to validate them. How to figure out if your business idea can scale. Figuring out the purpose of your book. The questions to ask yourself when writing a book. What having a book does for you. The biggest lesson in entrepreneurship. Tucker's Favorite Quote: “If I make the decision about me, I lose. If I make it about us, I win.” Tucker's Favorite Books: Malcom X's Autobiography Links From Today's Show:www.tuckermax.com www.bookinabox.com/create www.jeremyryanslate.com/strategy Today's Sponsor: www.iboommedia.com
Tucker Max received his BA from the University of Chicago in 1998, and his JD from Duke Law School in 2001. He even attended Duke Law School on an academic scholarship, where he neglected to buy any of his textbooks for his final two years and spent part of one semester–while still enrolled in classes–living in Cancun. His first book, I Hope They Serve Beer In Hell, is a #1 New York Times Best Seller, spent five years on the list, and has over 2 million copies in print. His second book, Assholes Finish First, and his third book, Hilarity Ensues, are also NY Times Best Sellers. He co-wrote and produced the movie based on his life/book, also titled “I Hope They Serve Beer In Hell.” He has also been credited with being the originator and leader of a new literary genre, “fratire,” is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the NY Times Nonfiction Best Seller List at one time, and was nominated to the Time Magazine 100 Most Influential List in 2009. He currently lives in Austin, Texas. Tucker and business partner, Zach Obront, took his knowledge of publishing and created Book in A Box. The company has the formula for book creation, and is the result of a challenge to Tucker to help a woman produce her book — $4 million in sales later, Book in a Box is growing rapidly and created over 200 books. In This Episode: What to do when getting fired from multiple jobs. Turning your life experiences into a blog, and into a book. Directing writing to the audience, not yourself. Focus on invalidating business ideas to validate them. How to figure out if your business idea can scale. Figuring out the purpose of your book. The questions to ask yourself when writing a book. What having a book does for you. The biggest lesson in entrepreneurship. Tucker's Favorite Quote: “If I make the decision about me, I lose. If I make it about us, I win.” Tucker's Favorite Books: Malcom X's Autobiography Links From Today's Show:www.tuckermax.com www.bookinabox.com/create www.jeremyryanslate.com/strategy Today's Sponsor: www.iboommedia.com
Tucker Max received his BA from the University of Chicago in 1998, and his JD from Duke Law School in 2001. He even attended Duke Law School on an academic scholarship, where he neglected to buy any of his textbooks for his final two years and spent part of one semester–while still enrolled in classes–living in Cancun. His first book, I Hope They Serve Beer In Hell, is a #1 New York Times Best Seller, spent five years on the list, and has over 2 million copies in print. His second book, Assholes Finish First, and his third book, Hilarity Ensues, are also NY Times Best Sellers. He co-wrote and produced the movie based on his life/book, also titled “I Hope They Serve Beer In Hell.” He has also been credited with being the originator and leader of a new literary genre, “fratire,” is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the NY Times Nonfiction Best Seller List at one time, and was nominated to the Time Magazine 100 Most Influential List in 2009. He currently lives in Austin, Texas. Tucker and business partner, Zach Obront, took his knowledge of publishing and created Book in A Box. The company has the formula for book creation, and is the result of a challenge to Tucker to help a woman produce her book — $4 million in sales later, Book in a Box is growing rapidly and created over 200 books. In This Episode: What to do when getting fired from multiple jobs. Turning your life experiences into a blog, and into a book. Directing writing to the audience, not yourself. Focus on invalidating business ideas to validate them. How to figure out if your business idea can scale. Figuring out the purpose of your book. The questions to ask yourself when writing a book. What having a book does for you. The biggest lesson in entrepreneurship. Tucker’s Favorite Quote: “If I make the decision about me, I lose. If I make it about us, I win.” Tucker’s Favorite Books: Malcom X's Autobiography Links From Today’s Show:www.tuckermax.com www.bookinabox.com/create www.jeremyryanslate.com/strategy Today’s Sponsor: www.iboommedia.com
Zach Obront is an entrepreneur and co-founder of Book in a Box. Zach stopped by the Create Your Own Life podcast to talk about history, business and of course Book in a Box. Zach has build numerous businesses over the years and imparted some of what he learned in a wide range of businesses, that even included an online high school. He founded Book in a Box in August 2014, along with New York Times best-selling author, Tucker Max. The company looks to revolutionize the publishing industry and make book writing more attainable for anyone with a story to tell. The put a lot of focus on the writing process, in order to create a real, quality production, that everyone can be proud of; its an intriguing concept. The company has very quickly grown since its inception, and looks to change the way writing is done across the broad category of publishing. Zach's Favorite Quotes:"Nah, Frank Sinatra doesn't Carry Pianos." - Frank Sinatra "To be happier with the changing of the seasons is a better state of mind than to be hopelessly in love with spring." Zach's Favorite Book:"Surely You're Joking Mr Feynman," Richard Feynman Links from Today's Show:www.zachobront.comwww.bookinabox.comhttp://www.dancarlin.com/hardcore-history-series/
Zach Obront is an entrepreneur and co-founder of Book in a Box. Zach stopped by the Create Your Own Life podcast to talk about history, business and of course Book in a Box. Zach has build numerous businesses over the years and imparted some of what he learned in a wide range of businesses, that even included an online high school. He founded Book in a Box in August 2014, along with New York Times best-selling author, Tucker Max. The company looks to revolutionize the publishing industry and make book writing more attainable for anyone with a story to tell. The put a lot of focus on the writing process, in order to create a real, quality production, that everyone can be proud of; its an intriguing concept. The company has very quickly grown since its inception, and looks to change the way writing is done across the broad category of publishing. Zach's Favorite Quotes:"Nah, Frank Sinatra doesn't Carry Pianos." - Frank Sinatra "To be happier with the changing of the seasons is a better state of mind than to be hopelessly in love with spring." Zach's Favorite Book:"Surely You're Joking Mr Feynman," Richard Feynman Links from Today's Show:www.zachobront.comwww.bookinabox.comhttp://www.dancarlin.com/hardcore-history-series/
Zach Obront is an entrepreneur and co-founder of Book in a Box. Zach stopped by the Create Your Own Life podcast to talk about history, business and of course Book in a Box. Zach has build numerous businesses over the years and imparted some of what he learned in a wide range of businesses, that even included an online high school. He founded Book in a Box in August 2014, along with New York Times best-selling author, Tucker Max. The company looks to revolutionize the publishing industry and make book writing more attainable for anyone with a story to tell. The put a lot of focus on the writing process, in order to create a real, quality production, that everyone can be proud of; its an intriguing concept. The company has very quickly grown since its inception, and looks to change the way writing is done across the broad category of publishing. Zach's Favorite Quotes:"Nah, Frank Sinatra doesn't Carry Pianos." - Frank Sinatra "To be happier with the changing of the seasons is a better state of mind than to be hopelessly in love with spring." Zach's Favorite Book:"Surely You're Joking Mr Feynman," Richard Feynman Links from Today's Show:www.zachobront.comwww.bookinabox.comhttp://www.dancarlin.com/hardcore-history-series/
Zack Obront is the co-founder of Book in a Box (co-founded with Tucker Max). Zack always knew that he had the calling to be an entrepreneur, and immediately after college he chose a path of self-direction. While he interned at a major Canadian financial institution, he never took the traditional job journey. While he loves to code, he knows that a job where he is not emotionally invested could not fulfill him at the core.Join in this episode and hear Zach's journey, his love of being an entrepreneur, his advice to working with partners, etc... He has seen first hand how selecting the people around you can lead to a better and more fulfilling workplace, and he is one who gives of his time. Having only lived in Austin, TX for a few months is a volunteer at a local feed the homeless program and a volunteer with Austin Pets Alive.This is a great episode and you will enjoy learning from Zach's journey.
The difference between being mission oriented and income oriented with co-founder of Book In A Box, Zach Obront (@ZachObront). If you have read the 4-hour Work Week, or have become familiar with the term "passive" income than you're going to love today's episode. In this episode, Zach Obront shares his story about how he moved from his multiple "income oriented" businesses to "mission oriented" and his current business, Book In A Box. Zach tells some emotional success stories about how their business is allowing anyone to write a book, even if they are not a writer. One of the unique outcomes of their business has been helping some incredible people share their story with the world, who would have otherwise not been able to do so. Those stories alone are worth listening too. What you will learn in this episode of The Happiness of Pursuit Podcast: - How taking action will help you find a passion - The being mission-oriented leads to greater success than an income-oriented focus - How anyone is capable of writing their own book - BONUS: Download a copy of Zach's book - "The Book In A Box Method" (www.douglasjfoley.com/bookinabox) For full show notes visit www.douglasjfoley.com/16
Zach Obront is the co-founder of Book In A Box, a new type of publishing company focused on allowing busy experts with important messages to share to create their book without the usual barriers. Prior to Book In A Box, he ran Lioncrest Publishing and BookPop Book Marketing. As an expert in the changing publishing industry, he's spoken to crowds at Harvard, Yale, Google, and Adobe, and has worked directly with hundreds of authors to professionally publish and promote their books, reaching hundreds of thousands of readers in the process. Zach currently lives in Austin, TX, where he enjoys playing volleyball and eating the world's best barbecue.
Zach Obront is the co-founder of Book In A Box, a new type of publishing company focused on allowing busy experts with important messages to share to create their book without the usual barriers. Prior to Book In A Box, he ran Lioncrest Publishing and BookPop Book Marketing. As an expert in the changing publishing industry, he's spoken to crowds at Harvard, Yale, Google, and Adobe, and has worked directly with hundreds of authors to professionally publish and promote their books, reaching hundreds of thousands of readers in the process. Zach currently lives in Austin, TX, where he enjoys playing volleyball and eating the world's best barbecue.
We are very pleased to present part 2 of our interview with Zach Obront, Entrepreneur, Editor, and Publisher. We are also very lucky to have former guest and friend of the show Shannon Hernandez guest hosting with Josh! Zach Obront gave us a great example of how his type of work and desire to create business and processes is a love, but working in that business or process is something that he does not enjoy. He also gives us an example of after living the 'beach entrepreneur' life he needed to get back into creating. Zach Obront next tells us about the impacts he has had on his business partner and vice versa. It lead to an example of Elon Musk and how he talks about continuing learning and not just in the areas you already know. Zach Obront shares his value-bombs for all of us: Think about your Utopia, once you're there, then what? Let go of your Ego, you may have a great idea, but it may not be the best solution. Be able to pivot, nothing stays the same, change happens Follow Zach Obront: Book in a Box Zach Obront Twitter As always, a special thank you to The Strand for our intro and outro music!
We are very pleased to present part 1 of our interview with Zach Obront, Entrepreneur, Editor, and Publisher. We are also very lucky to have former guest and friend of the show Shannon Hernandez guest hosting with Josh! Zach Obront starts the show off with some incredible advice about the enormous lists of things we have to do to get things done. He shares a story about previous guest Ben Altman of Charisma on Command and how they worked up a plan to get done all the things they needed to get done. Zach Obront then shares how one of his outlets, improv, has helped him beyond his expectations of being funnier or thinking quicker on his feet. Improv has helped him let go of things not going his way, which has made him more relaxed and accepting. Zach Obront gives us his definition of his Utopia. He was hesitant to start because he feels his vision has changed in the past and continues to change now and sees it changing in the future. Follow Zach Obront: Book in a Box Zach Obront Twitter As always, a special thank you to The Strand for our intro and outro music!