Podcast appearances and mentions of Joseph Hughes

Get more high-quality, consistent leads: https://www.contractordynamics.com/yt?utm_source=YouTube&utm_medium=YouTube+LF+Video&utm_campaign=5.27.25+PostIf your roofing company isn't the first name people think of locally, you're leaving money on the table.In this episode, we break down how roofing companies are dominating their local areas, not by outspending competitors, but by being more strategic with their branding and marketing approach.Here's what you'll learn:✅ Why retargeting warm audiences leads to higher-quality leads✅ How daily, human, face-driven content builds real trust with your market✅ Why “being real” is your best marketing asset in 2025✅ How a simple 2-step ad strategy can completely shift your business growthThis isn't about chasing trends or burning ad dollars on cold audiences. It's about showing up, being human, and implementing a repeatable marketing framework that actually works. Whether you're trying to break out of obscurity or want to become the top roofing company in your area, this episode lays it all out.Key Timestamps: (1:12) – The 5-step “Five Mile Famous” social media strategy(1:20) – # 1 Show Up Daily(1:32) – # 2 Be Human(1:52) – # 3 Use video, not just photos(2:07) – # 4 Run awareness ads 365 days a year(2:35) – # 5 Retarget with lead generation ads(3:26) – RecapConnect with Joseph Hughes & Contractor Dynamics:➡️ Instagram: https://www.instagram.com/contractordynamics/➡️ Facebook: https://www.facebook.com/ContractorDynamics➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/➡️ Website: https://www.contractordynamics.com/#MarketingMistakes #RoofingBusiness #DigitalMarketing #BusinessGrowth

Schedule a call to learn about our marketing agency servicesAfter five years of focusing solely on marketing training for roofing companies, we're officially relaunching our done-for-you digital marketing agency services — and we're doing it the right way.In this video, Joseph Hughes shares the why behind the move, what it means for the roofing industry, and how this expansion allows us to serve more companies at a deeper level.

Schedule A Marketing Blueprint CallRunning ads for your roofing company but still getting low-quality leads? Tired of price shoppers, tire-kickers, and people ghosting you? In this video, we break down 5 actionable strategies to help roofing companies attract more serious buyers and filter out the noise.Here's what you'll learn:✅ How to improve lead targeting on ad platforms✅ Why content matters just as much as your targeting✅ How to use friction to filter out low-intent leads✅ What types of offers attract the right clients✅ Why providing value upfront builds trust and authorityThis isn't about gimmicks, it's about building a system that generates high-quality, high-intent leads consistently. Whether you're just starting out or looking to optimize an existing system, this will give you a solid foundation to build on.Key Timestamps:(0:03) – Identifying the problem: low-quality leads and price shoppers(0:45) – Strategy #1: Targeting the right audience within ad platforms(1:21) – Strategy #2: Using content to speak directly to ideal customers(2:48) – Strategy #4: Rethinking your offer to attract serious buyers(4:16) – Strategy #5: Providing value upfront to build trust and authority(5:39) – Final advice on scaling, working with agencies, and optimizing before spending moreConnect with Joseph Hughes & Contractor Dynamics:➡️ Instagram: https://www.instagram.com/contractordynamics/➡️ Facebook: https://www.facebook.com/ContractorDynamics➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/➡️ Website: https://www.contractordynamics.com/#MarketingMistakes #RoofingBusiness #DigitalMarketing #BusinessGrowth

See if you qualify for a free Contractor Dynamics marketing auditIn this episode of The Nailed It! Show, Joseph Hughes sits down with Randy Hurtado to break down exactly how Randy built a high-performing roofing company - while spending less than 2% of revenue on marketing. Randy shares his real-world strategy for bringing marketing in-house, creating consistent branding, and ultimately increasing net profit - without relying heavily on outside agencies.If you've ever felt like you're pouring money into marketing with little return, this conversation offers a smarter, leaner way forward. Learn how to take control of your brand, maximize ROI, and stay top-of-mind with your audience.Key Takeaways:

See if you qualify for a free Contractor Dynamics marketing audit.⁠In this insightful episode of The Nailed It! Show, Joseph Hughes sits down with Elizabeth Lytle to explore the journey of building a successful business with a strong brand and a leadership-driven culture. They dive into the challenges of transitioning from a start-up to a well-respected company, the importance of mindset shifts, and the strategies that lead to long-term business success. Elizabeth shares valuable lessons on personal growth, team leadership, and how to stand out in a competitive industry.Key Takeaways:

See if you qualify for a free Contractor Dynamics marketing audit.In this episode of The Nailed It! Show, Joseph Hughes sits down with Luke Hansen, founder of CompanyCam, to dive into the game-changing strategies that help roofing companies streamline operations, build strong teams, and stand out in a crowded market. Luke shares his insights on leadership, delegation, and branding—offering valuable lessons from his own journey in growing a successful tech company serving contractors.They discuss how roofing business owners can avoid burnout by empowering their teams, the power of differentiation in marketing, and why being memorable is often more important than being better. From creating a strong internal marketing system to the psychology behind branding, this episode is packed with actionable takeaways to help you scale your business the right way.Key Takeaways:

Tune into this engaging episode of The Nailed It! Show as Joseph Hughes sits down with Jeremy Simpson to discuss the key strategies for building a high-performing roofing business. They dive into leadership, team culture, and the challenges of growth, sharing real-world insights from years of experience in the industry. Jeremy provides valuable takeaways on hiring, training, and creating a company culture that drives long-term success.Key Takeaways:

Need help implementing these strategies? Book a 15-minute call with our team. Tune into this powerful episode as Joseph Hughes and Sydney Correll break down high-ROI marketing strategies specifically tailored for roofing companies. They dive into the biggest shifts in social media, SEO, and paid ads for 2025 while revealing how AI is transforming the way roofing businesses capture leads. They also share actionable insights on grabbing attention in an era of shrinking attention spans and building a brand that stands out. Key Takeaways:

In this episode of The Nailed It! Show, Joseph Hughes sits down with Chris Diroll to explore how roofing companies can leverage system improvements and virtual assistants (VAs) to fuel business growth. Chris shares strategies specific to the roofing industry, discussing how streamlined systems and virtual support can enhance operations, cut costs, and allow owners to focus on higher-value tasks. Learn the best practices for identifying key areas for improvement, hiring VAs, and building a scalable support system tailored for roofing companies. Key Takeaways:

Join Our Free Facebook Group To Stay Up To Date On The Latest Marketing Changes Tune into this informative discussion with Joseph Hughes as he explores the strategies roofing companies need to succeed in a challenging market with Beacon Building Products experts, John Kluba and Ron Rehak. They dive into the importance of embracing video marketing, strengthening customer follow-up, and adapting to industry changes. Learn how roofing businesses can navigate slow periods by stepping outside their comfort zones and using creative marketing approaches. Key Takeaways:

Check Out Our '5 Mile Famous' Video Course Unlock the power of video marketing for your roofing business with this guide to hiring the right video expert. Joseph Hughes walks through a step-by-step approach to finding and onboarding a videographer who can help you generate high-quality content, build your brand, and attract top clients. With practical advice on where to find video talent, budget considerations, and why direct hiring often beats large agencies, this video is a must-watch for any contractor ready to stand out and drive growth through strategic video marketing. Key Takeaways:

Schedule a 15-Minute Clarity Call With Our Team⁠ Tune into this enlightening episode of The Nailed It! Show as Joseph Hughes dives deep into the proven strategies of the industry's leading companies. Recorded fresh from the ECA National Conference, Joseph shares invaluable insights on the three critical areas that roofing and exterior contracting businesses focus on to maintain market leadership. Learn from real-world examples and expert discussions on organizational health, financial intelligence, and the cutting-edge use of AI to streamline operations and boost profitability. Key Takeaways:

Tune into this enlightening episode of The Nailed It! Show as Joseph Hughes provides a comprehensive guide to structuring the ideal in-house marketing team for roofing companies. Learn how to take control of your marketing endeavors to achieve consistency and enhanced profitability. Joseph shares insights from his experience with Contractor Dynamics, emphasizing the significance of having skilled, dedicated roles such as videographers, social media managers, CRM specialists, and a visionary marketing director. Key Takeaways:

Tune into this enlightening episode of The Nailed It! Show as Joseph Hughes engages in a deep dive with Eric and Ross from Beacon about the evolving landscape of the roofing industry. They explore the unique challenges and opportunities facing roofing contractors today, from navigating insurance-heavy markets to leveraging technology for business growth. The conversation sheds light on the importance of education and strategic partnerships in empowering contractors to elevate their businesses. Key Takeaways:

Tune into this practical episode of The Nailed It! Show where Joseph Hughes lays out a blueprint for roofing and contracting companies to take charge of their marketing efforts. Discover how to transition from dependency on inconsistent external agencies to cultivating a robust in-house marketing team that drives consistent growth and profitability. Key Takeaways:

Tune into this inspiring episode of The Nailed It! Show as Joseph Hughes dives deep with Manager Jon into the essence of adversity and its pivotal role in entrepreneurial success. They explore how challenges shape leaders and the importance of resilience and decision-making in navigating business hurdles. Manager Jon shares a compelling story of overcoming significant logistical challenges that tested his resolve and demonstrated the power of staying true to one's commitments. Key Takeaways:

Tune into this compelling episode of The Nailed It! Show as Joseph Hughes collaborates with Tim Brown to explore the evolving landscape of social media algorithms and their impact on content strategy for the roofing industry. They dissect the nuances of algorithm changes across major platforms like TikTok, Instagram, and Facebook, revealing how these shifts can be leveraged to enhance brand visibility and engagement. Tim shares valuable insights on crafting attention-grabbing content, the significance of the 'interest graph', and strategies for creating niche-specific content that resonates with target audiences. Key Takeaways:

Join us on this episode of The Nailed It! Podcast as Joseph Hughes dives into an enriching conversation with Sam Stilley from Amstill Roofing, exploring the transformative power of strategic marketing in the roofing industry. This discussion pivots on the significance of maintaining a robust company culture while scaling operations through effective marketing techniques. Sam shares invaluable insights from his extensive experience, highlighting the importance of diverse marketing strategies, the dangers of over-reliance on a single marketing channel, and the critical role of tracking and analytics in optimizing marketing spend. Key Takeaways:

Tune into this enlightening episode of The Nailed It! Show as Joseph Hughes sits down with Diego Dante, the dynamic force behind RoofCon, to explore the pivotal role of leadership in the roofing industry. With his unique vantage point from orchestrating one of the largest roofing conferences, Diego shares invaluable insights on the traits common among successful roofing companies and the pitfalls that hinder others. They delve into the essence of effective B2B lead generation strategies and the transformative power of visionary leadership in business growth. Key Takeaways:

Tune into this transformative episode of The Nailed It! Show as Joseph Hughes delves into the innovative world of contractor financing with Chris Scoville, the visionary behind Improvifi. They explore the genesis and evolution of Improvify, a firm that has revolutionized financing solutions for home improvement contractors, enabling enhanced customer service and exponential business growth. Chris shares his personal journey from a restrictive non-compete to founding a company that not only offers financial solutions but also empowers contractors with strategic tools for success. This episode covers the challenges and triumphs of establishing a new norm in contractor financing, the importance of strategic partnerships, and the impactful strategies that have enrolled over 775 contractors onto their platform. Key Takeaways:

Schedule A Marketing Blueprint Call: https://www.contractordynamics.co/bpcall/?utm_source=Podcast&utm_medium=Podcast&utm_campaign=7.11 Join Joseph Hughes in a candid exploration of a marketing campaign that didn't hit the mark. In this enlightening video, Joseph dives deep into the specifics of what went wrong and how his team quickly pivoted to turn failure into a learning opportunity. This episode is perfect for roofing companies looking to grasp real-world marketing dynamics and avoid common pitfalls. Key Takeaways:

Join The Arena Mastermind: https://arenamastermind.co/ Join Joseph Hughes and Benny Fisher as they share the exciting journey of securing Gary Vee for an exclusive Q&A tailored for the home service industry. This episode dives into the behind-the-scenes strategies they used, from networking at elite events to strategic emailing, culminating in a special session scheduled for July 18, 2024. Discover the power of connections and strategic planning in bringing top-tier speakers to The Arena Mastermind. Key Takeaways:

Join Joseph Hughes, host of The Nailed It Show, as he sits down with Sam Stilley, the visionary leader of Amstill Roofing. In this enlightening episode, Sam shares his journey of growth and leadership within the roofing industry, revealing the foundational principles that have driven his company's success. Key Takeaways:

Learn more about Supplement & Claim Pros: https://supplementandclaimpros.com/ Join us for a riveting special edition of the "Nailed It Podcast," streaming from Indianapolis with Joseph Hughes, owner of Contractor Dynamics, alongside Aaron Christy and Adam Kaminski, partners at Indy Roof Company. Dive into a rich discussion about the foundational elements of business and personal development within the roofing and restoration industry. Key Takeaways:

Are you tired of guessing which marketing strategies will truly elevate your roofing or contracting business? Don't worry; we've got you covered! In this comprehensive video, Joseph Hughes dives into the transformative world of marketing for roofing and contracting companies. With our newly launched Marketing University, discover the essential tools and techniques designed to skyrocket your business's growth. Here's what you can expect to learn: Key Takeaways:

Ready to revolutionize your construction business? Dive into this powerful episode of Luan Nguyen's "Get Biz, Do Biz, Get Paid" podcast featuring our very own, Joseph Hughes. In this engaging session, Joseph unpacks the crucial role of branding and marketing in distinguishing your construction company in today's competitive market. Key Takeaways:

We get TONS of demand for our 'I Build America' t-shirts at roofing conferences and other industry events! In this video, you'll get the opportunity to hear about a passion project years in the making—the launch of 'I Build America' as a standalone brand!

The topic of private equity has created a ton of buzz in the roofing industry!! Join Joseph Hughes as he conducts an enlightening conversation with Josh Sparks, CEO of Infinity Home Services, where they dive deep into the intricacies of private equity in the roofing industry. Whether you're considering selling your roofing company or just curious about the surge in private equity investments, this video is packed with invaluable insights directly from an industry insider. Key Takeaways:

What 3 things will help you develop your brand and drive profit in your roofing company? Join Joseph Hughes in this enlightening conversation with Greta Bairami of Golden Group Roofing, captured at the NERCA convention in Massachusetts. In this interview, Greta discusses the innovative strategies that set Golden Group apart in the traditional Northeast roofing market. Discover how focusing on proprietary aspects rather than products has catapulted Golden Group into a leading position in the industry. Key Takeaways:

In this interview from our recent Five Mile Famous workshop in Phoenix, Joseph Hughes sits down with Frank Ruiz, the seasoned Sales Director at Beacon Roofing Supply. Dive into Frank's expert insights on how roofing company owners can elevate their businesses through strategic marketing and robust partnerships. Key Takeaways:

In this podcast, Joe shares the importance of setting SMART goals for your business and how it can transform your growth strategy. Discover how to move from vague aspirations to concrete, achievable targets with practical advice and real-world examples. Joe dives into the significance of creating specific, measurable, achievable, relevant, and time-based goals, and how these can bridge the gap between where you are now and where you want to be.

Join us as Joseph Hughes of Contractor Dynamics and Jim Johnson of ContractorCoachPRO, a legend in the roofing and contracting industry, delve into the essentials of growing a successful roofing business. In this video, they discuss the importance of systems and processes, how to effectively train your team, and the critical steps to scaling your company. Highlights: 00:00 - Introduction and the importance of having a focused approach. 00:23 - Investing in the right people for your business. 00:53 - The power of processes and systems. 01:27 - Timing and sequencing in business growth. 02:24 - The importance of training and onboarding. 03:23 - Observing successful companies for best practices. 04:22 - The significance of having a CRM and lead management. 05:45 - Setting up employees for success. 06:14 - Documenting processes and training for scalability. 07:34 - Creating freedom through structured systems. 08:03 - Encouraging team independence and self-sufficiency. Learn from industry experts and take actionable insights to elevate your roofing company to the next level.

Join Joseph Hughes as he hosts Hunter Ballew on the Nailed It! Show, where they dive deep into the rarely discussed aspects of entrepreneurial life. In this episode, they explore the personal struggles and mental battles that leaders face behind their public successes. What You'll Discover in This Video:

Join Joseph Hughes and Dan Antonelli in a dynamic discussion about conquering competitive challenges and distinguishing your home service business in today's saturated market. Discover innovative strategies to elevate your brand and ensure your company stands out, despite the heavy competition and high ad spends that dominate the roofing industry. What You'll Learn in This Video:

Join Joseph Hughes as he shares a transformative guide on implementing the Entrepreneurial Operating System (EOS) to revolutionize your business operations. In this enlightening video, Joseph explores how EOS helped him transition from chaotic business management to a streamlined, well-oiled machine, and how you can do the same. Discover in this video:

Dive into the transformative power of dreaming big with Joseph Hughes in this inspiring video. Whether you're a budding entrepreneur or an established business owner looking to elevate your vision, this session is packed with actionable insights and wisdom to help you expand your horizons and achieve your full potential. What You'll Learn:

Join us on The Nailed It! Show as host Joseph Hughes dives deep into an enlightening conversation with Galen Yoder, the dynamic leader behind RoofX, Ohio's rapidly growing roofing company. From taking over his family's construction business to rebranding and scaling RoofX with a clear, purpose-driven vision, Galen shares the pivotal moments, challenges, and personal growth that have shaped his journey and the success of RoofX. In This Episode, You'll Discover: ✅ The simplicity and power of intentional leadership and vision in business growth. ✅ The transformation from Yoder Construction to the creation of RoofX, and the strategic decisions behind rebranding. ✅ The critical role of personal development in becoming the leader your business needs. ✅ Insights into navigating generational business transitions and the importance of creating a legacy. ✅ Practical advice on implementing the Entrepreneurial Operating System (EOS) for organizational clarity and team alignment. ✅ Galen's personal story of tragedy and realization that sparked a profound commitment to making a difference in the community and in the lives of his team members. About Galen Yoder: Galen Yoder is an entrepreneur known for his innovative leadership at RoofX. With a strong focus on personal development, community service, and team building, Galen is dedicated to not just growing RoofX into a leading roofing company in Ohio, but also to making a meaningful difference in the lives of those around him. Connect with Galen Yoder & RoofX: ➡️ Instagram: https://www.instagram.com/thegalenyoder/ ➡️ Facebook: https://www.facebook.com/galen.yoder.370 ➡️ Website: https://roofxusa.com/ Connect with Joseph Hughes & Contractor Dynamics: ➡️ Instagram: https://www.instagram.com/contractordynamics/ ➡️ Facebook: https://www.facebook.com/ContractorDynamics ➡️ Website: https://www.contractordynamics.com/ #RoofXLeadership #BusinessGrowthJourney #PersonalDevelopmentSuccess #EntrepreneurialVision

Join Joseph Hughes as he takes a break from the usual grind to reconnect with nature, his family, and his vision for the future. In this insightful vlog, Joseph shares his experience of renting a cabin in the mountains to explore new content ideas and strategies for personal and professional growth. Discover how changing your environment can inspire a deeper connection with your goals, team, and audience. Key Highlights:

Join Benny Fisher and Joseph Hughes, leaders at Contractor Dynamics, for an in-depth conversation about the upcoming in-person marketing workshop on April 25th in Phoenix, Arizona. This video podcast offers a sneak peek into the workshop designed for contractors eager to enhance their marketing skills and grow their businesses. Whether you're in roofing, HVAC, painting, or any contracting field, discover how this event caters to your needs for community, education, and actionable marketing strategies. What You'll Learn:

Dive into an enlightening conversation with Joseph Hughes and guest Ronnie Lollar, a seasoned expert in team building and culture shaping within the competitive roofing industry. This episode of the Nailed It! Show is packed with valuable insights and actionable strategies for anyone looking to elevate their team dynamics, foster a growth-minded culture, and drive organizational success. Ronnie shares his journey and the transformative practices that have enabled his team at AVCO Roofing to achieve remarkable harmony, efficiency, and alignment with core values. In this episode, you'll discover: The Power of Mindset: Learn why mindset plays a crucial role in sales success and how it can transform your team's approach to challenges. Creating a Unified Vision: Ronnie discusses the importance of aligning your team with the company's vision, core values, and culture to build a cohesive and motivated workforce. Recruitment and Training Strategies: Gain insights into effective recruitment and training that focus on cultural fit and personal growth, ensuring a strong foundation for your team's development. Personal and Professional Development: Explore the practices AVCO Roofing implements to support both the personal and professional growth of their team members, fostering an environment where everyone thrives. Overcoming Adversity with Discipline: Ronnie shares his perspective on the importance of discipline over feelings, offering personal anecdotes on overcoming obstacles and maintaining focus on growth. Ronnie's deep dive into the ethos of building and nurturing a team that resonates with your organizational goals is not just inspiring but also laden with practical advice. Whether you're at the helm of a startup or steering a well-established company, this episode offers the tools and wisdom to enhance your leadership and team-building efforts. Join us for this insightful session with Ronnie Lollar, and walk away equipped to elevate your team to new heights. Connect With Ronnie Lollar:➡️ Facebook: https://www.facebook.com/profile.php?id=100092538392047 ➡️ Instagram: https://www.instagram.com/ronnie81/ ➡️ Website: https://avcoroofing.com/ Connect with Joseph Hughes & Contractor Dynamics:➡️ Instagram: https://www.instagram.com/contractordynamics/➡️ Facebook: https://www.facebook.com/ContractorDynamics➡️ Website: https://www.contractordynamics.com/ Timestamps: 00:02 - Opening Remarks: The Vision of Building a Unified Team00:32 - Success Stories: Transforming Teams at Avco Roofing01:04 - The Impact of Leadership and Mindset on Team Development02:06 - Ronnie Lollar's Introduction and Background in Sales03:44 - Transition from Childhood Sales to Professional Success06:09 - Balancing Family Life with Entrepreneurial Aspirations07:08 - Lessons Learned from Early Door-to-Door Sales Experiences08:55 - Evolving from Sales to Leadership Roles13:27 - Strategies for Building and Maintaining a Positive Company Culture16:16 - The Importance of Recruiting the Right People for Team Growth19:30 - Mindset and Personal Development within the Team22:47 - Overcoming Challenges in Team Recruitment and Retention26:59 - The Significance of Cultivating a Winning Culture30:17 - Insights into Effective Recruiting and Training Methods45:33 - Closing Thoughts: The Continuous Journey of Learning and Leadership Development #TeamBuildingStrategies #LeadershipDevelopment #GrowthMindset #RecruitingExcellence

In this monumental 200th episode of the Nailed It! Show, host Joseph Hughes celebrates by inviting the extraordinary Chadd Wright, former Navy SEAL, ultra-marathon runner, and leadership coach. Dive deep into a discussion full of wisdom, resilience, and the pursuit of excellence. Chadd shares his unique journey from the military to becoming a beacon of leadership and personal development. This episode is packed with insights on overcoming adversity, the power of community, and the relentless pursuit of pushing limits. Key Highlights:

In this captivating episode, host Joseph Hughes engages with Alton Grose, a renowned sales and recruiting manager, to explore the profound impact of daily discipline and achieving success. This insightful discussion is a must-watch for anyone looking to enhance their sales strategies, personal development, and overall life satisfaction. Highlights include:

Dive deep into the world of effective marketing with Sydney Correll and Contractor Dynamics client Hannah Heckman, as they unpack the essentials of winning with marketing in 2024. This isn't just about throwing money at advertising; it's about creating a robust system that consistently builds your brand and generates customers. In this enlightening conversation, you'll learn: - The critical importance of tracking and measuring the performance of all your marketing channels. - Strategies for building a competent in-house marketing team. - Tips for delegating marketing tasks effectively, so you're not caught in the weeds. - The art of creating and consistently publishing impactful content. - Ways to ensure you're getting the best return on your marketing investments. - Key questions you should be asking your marketing agency to make sure they're on track. - A clever strategy for breathing new life into old leads. - Innovative methods to generate demand for your services proactively. - How to break down your big-picture goals into actionable weekly tasks. Whether you're looking to refine your existing marketing strategy or build one from the ground up, this video is packed with insights designed to set your roofing business apart in 2024 and beyond. Turn in and take the first step towards transforming your marketing approach! Superstorm Restoration: https://www.superstormrestoration.com/ Joseph Hughes: https://www.instagram.com/heyjosephhughes/ Contractor Dynamics Marketing Training Program: https://www.contractordynamics.com/clarity-call-elizabeth-2/ #businessstrategy #roofingcompany #5milefamous

Joseph is a motivator, a marketing trainer, and last but not least a leader in the construction industry. In this value packed episode, we discuss how to sharpen your decision making skills. How having a couple mental model can and will simplify your decision making process. We also discuss in great length how taking control and building your company brand is highly critically important. How having a strong brand can afford you a pricing power that can let you price job profitably for growth. Joe and I discussed the mindset of an entreprenuer, how having a routine and a daily discipline can catapult you to new height and help you deal with the valley of despair when owning a company. And most importantly, how extending grace to yourself is required when you are on a path of growth. To close it off, we talked about the new form of procrasination, going to countless events and implementing next to nothing. This episode is so good and packed with values you won't want to miss.

How do you build such a reputation that people in your market desire to work with you before they even need your services? Most roofing companies are pretty good at hunting for customers who need their services today.  Yet, very few roofing companies understand what it takes to become that Top-Of-Mind roofing company that people think of first when they have a want or a need.  Joseph sits down with Chandler Steffy, owner of Superstorm Restoration in Iowa, to unpack how he has been able to lead his team to create such a recognizable presence in their local market.  Chandler has built a 5 Mile Famous Roofing & Restoration Company, and you can, too! Tune in to learn: How to track your marketing to determine what's working How to hold your marketing agency accountable Why running your marketing in-house is more effective How to spend less money on marketing and get better results How a strong brand creates a strong culture Chandler Steffy: https://www.linkedin.com/in/chandler-s-69a4118/ Superstorm Restoration: https://www.superstormrestoration.com/  Joseph Hughes: https://www.instagram.com/heyjosephhughes/ Contractor Dynamics Marketing Training Program: https://www.contractordynamics.com/clarity-call-elizabeth-2/  #businessstrategy #roofingcompany #5milefamous

Everything we want to Be, Do, and Have comes from being intentional.  Joseph sits down with Mike Claudio to discuss the ups and downs of the entrepreneurial journey, and the power of being intentional with everything we do.  You may think you're operating at a high level. But, after sitting in on this conversation, your mind will be expanded to think and operate on a much higher level.  Tune Into This Episode For The Following Lessons: How to communicate your most important message The importance of reminding your market what you do Why some fat & happy contractors may be in trouble this year How to be more intentional with everything you do The risk of allowing cash to hide process deficiencies Why you need to slow down to analyze & adjust Win Rate Consulting: https://www.winrateconsulting.com/ Mike Claudio: https://www.instagram.com/therealmikeclaudio/ Joseph Hughes: https://www.instagram.com/heyjosephhughes/ Contractor Dynamics: https://www.contractordynamics.com/training-success

In this episode, I sit down with Joseph Hughes. Joseph describes himself as the son of the last drug smuggler. Watch video version of this episode and read full show notes here: http://thecolememo.com/2024/01/21/e50/

Entrepreneurs always have so much to do and feel like there's so little time to do it! How, then, do we get it all done? We don't. Instead, we must prioritize what is truly important. The most successful business owners and leaders don't have more time in their days than anyone else, but they are better at prioritizing their days better than most. In this episode, Joseph breaks down how he plans his week with intention to ensure that the important things get done and he has the energy he needs for all the areas of life and business that are important to him. Connect With Joseph: https://josephhughes.co/ Learn More About Our Marketing Training Program for Roofing Companies >>> https://www.contractordynamics.com/clarity-call-elizabeth-2/ #entrepreneur #leadership #prioritymanagement

Can you pivot a niche agency business into consulting? Let's hear it from Joseph Hughes, an entrepreneur and founder who has successfully built a marketing training company from the legacy of a construction marketing agency he started all the way back in 2013. After working his way up into the office of his family's construction business (that has been around for over 100 years), he decided to carve out a path of his own while still staying in the lane his family had built by offering marketing services to construction companies. Joseph quickly discovered a niche within the construction niche, and narrowed down his offering to serve roofing businesses. In this episode, Corey is joined by Joseph to discuss verticalization and his experience building and scaling niche coaching services through his agency-turned-consulting-business, Contractor Dynamics. The company has over 60 clients all across North America who turn to Joseph and his 12-person team to learn the ropes of digital marketing, and more specifically, a signature, year long marketing training program. As the visionary behind the company, Joseph spends his days deeply entrenched in the culture and marketing side of the business. But, he did not start out offering training services. Joseph actually found his way to coaching by initially offering marketing services as an agency from 2013 until 2018. The turning point for the company came when they noticed that clients who were thriving were benefiting from a more consultative point-of-view, especially as social and video content was on the rise. So, Joseph and his team tested selling a training program offering in 2019 and made the full switch in 2020. They never looked back. Here's what Corey and Joseph discuss: How a Facebook group turned into a bonafide business. How to test out new offerings before scaling them. What Contractor Dynamics' current marketing training consists of. How niching down helps templatize offerings. What drives businesses to realize they need help with marketing. Here are some actionable key takeaways for company founders: If your business sells high-ticket services, small tweaks can make a massive impact on revenue. Find patterns in your clientele and revenue to distinguish repeatable business. Niches (like roofing) that can scale their business easily have more potential as a target vertical. Putting out more content can shift market perceptions positively. If you delegate well, you can work on the business, not in the business. The resources mentioned in this episode are: - Connect with Joseph on LinkedIn Here - Learn About Contractor Dynamics Here Join us as we build up a case for marketing training in a verticalized niche.