Engaging in the Next

In honor of Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Heritage Month, we're spotlighting two inspiring leaders in the association world—Ellen and Walter Kim, the husband-and-wife team behind GRAPHEK, a creative agency dedicated to serving mission-driven organizations. In this episode, Ellen and Walter share their journey of building a firm rooted in purpose, collaboration, and community impact. We explore the powerful role of intentional design in advancing an organization's mission, the difference between a brand refresh and a full rebrand, and why strategic creativity is key to long-term success. The Kims also offer insight into how they balance their professional and personal partnership, the importance of stakeholder engagement, and the emotional, human-centered approach that drives their work. It's a thoughtful conversation about branding, purpose, and the people at the heart of every mission.

In this episode, we chat with Rob Barnes and Johanna Byrne from Betty.ai, a company that's built an AI platform tailored specifically for associations. They explore how associations can strategically harness AI to boost efficiency, strengthen member engagement, and unlock the full value of their institutional knowledge. From advocacy wins to smarter certification support, Rob and Johanna share real-world examples of how Betty.ai is making an impact. We also dive into common roadblocks to AI adoption—and why waiting to act could leave associations behind.

In this episode, we sit down with Jarrod A. Clabaugh, CAE, president and CEO of the Ohio Society of Association Professionals, to unpack the complex world of tax reform and what it means for associations. Jarrod shares his nonprofit journey and offers a candid look at the challenges small and mid-sized associations are facing as proposed tax changes loom. We dive into the potential impact of legislation like HR 9495, the importance of UBIT compliance, and why now is a critical time for associations to step up their advocacy efforts. From policy fly-ins to practical steps leaders can take today, Jarrod brings clarity and urgency to an issue that deserves every association's attention.

In this episode, we talk with Shasta Foy, executive director of the Association for Christian Fundraising, about her dedication to making a meaningful impact through association work. She shares insights from her career journey, including the challenges she navigated while earning her CAE credential. Shasta also discusses the vital role of diversity, equity, and inclusion in associations and offers a personal perspective on mentoring the next generation—including her own daughter—into the association space. Tune in for an inspiring conversation on leadership, growth, and the power of lifting others up.

In this episode, we sit down with Ginger Johnson, a dynamic speaker and champion of human connection, to explore the power of relationships in associations. Ginger shares her journey across various professions and how it led her to advocate for deeper, more purposeful connections. She discusses why retention matters more than recruitment, the role of storytelling and fun in building strong associations, and practical tips for hosting events that leave a lasting impact. Plus, she offers strategies for keeping members engaged long after the event ends.

In this episode, we chat with Amy Burke, MA, FASAE, CAE, executive director and CEO of the Solid Waste Association of North America (SWANA), about effective non-dues revenue strategies. Amy shares insights on aligning revenue initiatives with an association's mission and vision, leveraging successful partnerships, and creating impactful sponsorship opportunities. She also highlights innovative approaches, such as incorporating unique event activities and staying ahead of industry trends. Additionally, Amy discusses SWANA's revamped and rebranded event and the new non-dues revenue opportunities it has unlocked.

In this episode, we sit down with John Bacon, MBA, Vice President of Enterprise Sales at the American Society of Association Executives, to explore the art and science of growing non-dues revenue. John shares insights from his career journey in the association space, emphasizing the importance of collaboration, innovation, and leveraging both internal and external stakeholders to create impactful solutions. He discusses the evolving role of sponsorships and partnerships beyond logo placement, strategies for small associations to monetize existing resources, the critical balance between revenue growth and delivering member value, and why “doing simple better” is the foundation for success.

In this episode, we talk with Elizabeth Weaver Engel, M.A., CAE, chief strategist at Spark Consulting, about why it's crucial for associations to take action on climate change and sustainability. Elizabeth highlights the importance of measuring and actively reducing carbon footprints, urging associations to move beyond relying on carbon offsets. She shares examples of innovative practices within the association space and encourages organizations to set small, attainable goals while leveraging their collective power to advocate for impactful environmental policy changes.   Show notes Download Engel's whitepaper "The Time Is Now: Association Resilience and Adaptation and the Anthropocene Climate Disruption" here: https://associationclimateactioncoalition.com/#a7ae98d1-c60d-498b-a24a-ffba1d37c821

In this episode, we chat with Debbie Stadtler, CAE, Editor-in-Chief at the American Health Care Association and the National Center for Assisted Living, about the evolution of print publications in a multi-channel communications strategy. Debbie highlights how storytelling plays a pivotal role in building trust and member engagement while discussing the ongoing balance between print and digital media and the enduring value of print publications in the association space.

In this episode, we chat with Sharon Pare, senior partnership program manager at HighRoad Solutions, about the power of networking at association conferences. Sharon emphasizes the importance of stepping outside your comfort zone to build meaningful relationships and highlights how conferences offer more than just professional development—they're a gateway to valuable connections and growth opportunities. She also shares tips on maximizing your experience at the ASAE Annual Conference, from prioritizing sessions to making the most of networking and after-hours events.

In our latest episode, we sit down with Haley Jones, Director of Member Engagement at the American Staffing Association. Haley shares her full circle journey to the organization, her inspiring encounter with Coach K, and how she incorporates her own coaching skills into her leadership role. We also delve into her impactful DEI efforts. Tune in to learn about adaptability in the association space and why it's crucial for organizational success.

In this episode, we sit down with Steven Stout, FASAE, CAE, executive director of the Texas Society of Association Executives. We chat about personal journeys, industry insights, and strategic partnerships. We discuss the impact of the pandemic on association innovation, challenges within our space, the value of state organizations and networking, and the future of the association community. And we throw in some hot opinions on "mediocre salads," 80s/90s nostalgia, and Steven's days as a radio DJ.

In this episode, we sit down with Joe Lindahl, MA, CAE, CEO of Mission MSA. We chat about running a small staff association and how technology can optimize operations and enhance efficiency, and the overall importance of volunteerism. Joe also shares his professional journey as an Asian American professional navigating identity and representation within the association space. 

In this episode, we sit down with Jeff De Cagna, FASAE, a respected contrarian thinker on the future of associating and associations. Together, we explore the future of association boards, the significance of foresight as a radical concept, actionable starting points for associations, and Jeff's invaluable advice regarding the duty of foresight.

In this episode, we sit down with Deedre Daniel, a seasoned industry expert, captivating keynote speaker, and creative game inventor. Together, we explore the art of networking, stepping outside your comfort zone, and dissecting the shifts in networking dynamics post-pandemic. From inventive strategies to foster networking before and during events to innovative approaches for generating non-dues revenue, Deedre shares her wealth of knowledge and experience. Tune in as we uncover the magic behind her "Very Interesting Game" and delve into her inspiring work with her non-profit organization, making a meaningful impact in the lives of strangers.

Live events play a pivotal role in the association community, serving as a powerful hub for networking, learning and fostering a sense of community. But what truly keeps attendees coming back year after year? In our season 3 premier, we talk to Chris Brown, executive vice president and managing director of the National Association of Broadcasters Global Connections and Events. We talk about the transformation of live events, innovative strategies for long-term appeal, enticing young professionals to actively participate in association events, understanding the needs of both attendees and exhibitors, and navigating sustainability in the live events space. 

It's the time of year when organizations are looking for opportunities to secure funding for upcoming projects. In this episode, we talk to Shelli Vasser Gilliam, director of development for Community Lodgings. We talk about bringing storytelling elements into the grant writing process, how this narrative a significant role in securing grants, how grant writing has evolved over the past decade, and overcoming fears that might get in the way of successful grant writing. 

Every association is a community, and each has its own culture. And today, those cultures should have a driving element of inclusivity where everyone has a true sense of belonging. In this episode, we talk to Cameron Curtis, CMM, CAE, founder and chief innovator of C2 Association Strategies. We chat about prioritizing a people-first mindset, key strategies in creating a more inclusive and diverse work environment, and actively promoting diversity at each levels within an organization. 

Innovation comes with a price - a price many associations aren't always prepared for. In this episode, we talk to Josh Moore, senior director of operations and state partner services at LeadingAge. We chat about setting up an innovation fund for an association, the challenges of state associations and how national groups can help, and emerging technologies that could have significant impact on associations. Oh, and we talk about Moore's pre-association career, which may (or may not) include professional break dancing!

Behind every association's successful communication strategy, there's a dedicated communications team working tirelessly to craft and deliver messages that resonate with their target audience. In this episode, we talk to Marli Hall, director of communications and member services at the National Motor Freight Traffic Association.  We chat about her career journey in the association space, communication challenges she faces, new technology, and the future of association marcomm efforts. Oh, and we add a little yacht rock into the conversation.

Community organizing is a process by which members of an association come together to collectively address issues, solve problems, and create positive changes within their industries. In this episode, we talk to Molly Lewis, CEO of the Kentucky Primary Care Association. We chat about building relationships, mobilizing resources in times of need, and empowering association members to work collaboratively towards shared goals through community organizing. 

Podcasts serve as a prime engagement opportunity for associations ready to expand on their value propositions of being an industry thought leader. In this episode, we talk to Joanna Pineda, CEO and Chief Troublemaker for Matrix Group, and host of the popular Associations Thrive podcast.  We chat about her career journey in the association space, what it takes to launch and maintain a successful podcast, how to find the right host, and key themes that have come out of some of her favorite conversations with association executives.  

Reaching out to elected officials only after a potentially harmful legislative or regulatory issue arises could put your or your members' livelihoods in jeopardy. In this episode, we talk to Mike Bober, president and CEO of the Pet Advocacy Network.  We chat about the four Fs of effectively communicating with lawmakers, the role of technology in advocacy efforts, why advocacy should be more proactive than reactive, and how the association's rebrand positively impacted the organization's advocacy efforts. 

Coaches play an important role in grooming a child's self-confidence, discipline and overall skills. But they are equally as important for association leaders looking to improve their leadership capabilities, boost team performance, or strengthen their resiliency to change. In this episode, we talk to Dr. Lakeya Cherry, an executive leadership coach and former CEO of the Network for Social Work Management. We chat about the benefits of coaching for association leaders, the importance of mentorship, combatting burnout, the future of work in the association space, DEI, and traits of a great leader.  Show notes For more information about Dr. Cherry, visit her website at lakeyacherry.com.

In this episode, we talk to Amanda Lea Kaiser, association keynote speaker, researcher, innovator, and author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. We chat about the importance and challenges of member engagement and what motivated her to write a book on the topic; the perceived value of an association; and our favorite parts of each chapter of the book.   Show notes Amanda Kaiser is an in-demand keynote speaker for audiences of association leaders worldwide. As a researcher, author, co-creator, and innovator, she is at the forefront of exploring how member engagement is rapidly changing within professional communities. Order the book here. For more information on booking a keynote presentation, visit here. 

While every ship needs a captain, equally as important is having a cruise director – the one that connects people and finds new ways for them to collaborate. In this episode, we talk to Dante Preciado, vice president of Member Engagement & International Relations for the American Society for Nutrition and one of the best "cruise directors" in the association space. We chat about connecting members, organizational growth opportunities, the importance of member advocacy, and professional development. 

The struggle is real. Well-being at work isn't always easy to maintain.  But there are many strategies an association can implement to foster an environment of well-being in the workplace. In this episode, we talk to Gilda VanderHeyden, the founder of The Non-Profit Path, a well-being at work practice that helps professionals in the non-profit space find the balance they need to avoid burnout and live a more productive life. We chat about why associations should care about the wellbeing of their staff and volunteers, how to ask for help if you're struggling, and advice on maintaining a strong work-life balance.    Show notes To download the free resources mentioned in this podcast, visit nonprofitpath.com.

As we enter 2023, more and more employers are asking employees to return to the office. Yet, workers are still demanding flexibility. So where do associations stand? In this episode, we talk to Mike Moss, president at the Society for College and University Planning (SCUP), about the future of work in the association space and what he calls purposeful presence within his office.

Whether you're right out of college or a seasoned association executive, developing a personal brand is important in building relationships. advancing your career, or simply showing off what you are passionate about. In this episode, we talk to Allegra Tasaki, communications director with the National Association of Bond Lawyers, about ways to define and promote your personal brand, tactics to invest in, how both extroverts and introverts can effectively advance their personal brands, and the importance of networking. 

Moving away from a "one size fits all" membership model takes planning, dedication and the willingness to knock on doors and make personal connections with members and prospects. And that's a large goal of the National Association of Wholesaler-Distributors. In this episode, we talk to Dan Schuberth, chief revenue officer at NAW, about creating personalized membership journeys, the importance of hitting the reset button, the leadership change the association recently experienced, and helping YPs advance their careers.   

An inactive community forum is like a quiet karaoke bar. Without engagement, why would anyone go? In this episode, we talk to Beth Arritt, marketing strategist and association evangelist, about the importance of an association's tech stack, advice on creating and maintaining a successful online community, the definition of an association influencer, and how online forums can help small staff associations. 

Because they represent such niche audiences, associations have a great opportunity to engage with their industries through creative storytelling. And data is a huge component of that narrative. In this episode, we talk to Audra Kruse, director of public affairs and digital engagement for AHIP, about the advantages of data storytelling, how to craft a compelling data narrative while avoiding some common mistakes, and data visualization and its place within the narrative. 

Like most successful businesses, smart associations must look to diversify their revenue streams. That's where non-dues revenue comes into play. In this episode, we talk to Teri Carden, association junkie, founder of ReviewMyAMS.com, 100Reviews and Non Dues-a-Palooza. We discuss re-engaging sponsors, creating a strong non-dues revenue plan, and what's coming up at this year's Non Dues-a-Palooza event.    Show notes For more information about Non Dues-a-Palooza, go here. 

While an association's focus on member acquisition and retention seems to lie within the young professional segment, a successful organization can't forget about the mid- to late-career professionals.  In this episode, we talk to Dave Bowman, senior director of membership development at NARFE—The Association for Federal Employees and Retirees, about what's changed in the association space, the impact of technology, and how his organization is continually building relationships with veteran industry professionals. 

Associations understand that attracting and retaining young professionals within the organization is a must. So, in this episode, we explore ways to customize communication efforts, professional development and volunteer opportunities for these emerging professionals within your association. We talk to Manisha Bhaskar, senior director of communications and development for the American Academy of Orthotists and Prosthetists, about the true value of a long-term commitment in recruiting YPs. 

The need to be a part of a like-minded community has never been more important to millions of industry professionals. In this episode, we talk about community – involving young professionals into your association's community; planning events that bring together the entire community; and evolving the way we plan those events to create an inviting community. We're excited to chat with Marty Tatman, director of member engagement for the American Farm Bureau Federation, about how associations are leading the way in creating community.  Show notes Marty Tatman currently serves as the director of member engagement for the American Farm Bureau Federation. In his role, he oversees the Young Farmers & Ranchers (YF&R) program, which are members 18-35. In the role, he oversees the national committee, competitions and community outreach programs, as well as the annual leadership conference. During COVID, he became a master at converting in-person events to hybrid, while ensuring members were engaged as well as receiving an experience. He is originally from Wyoming and holds a B.S. in Animal Science from the University of Wyoming and a M.S. in Leadership Education from the University of Nebraska-Lincoln. Before coming to AFBF, he worked for the National FFA Organization overseeing their collegiate programs for five years. In his spare time, Marty enjoys running, traveling, grilling and spending time with family and friends. 

Let's face it, the way associations acquire members has changed immensely in recent years. So, in this episode, we provide ways to boost acquisition and loyalty by letting members talk about their positive experiences. It's called user-generated content and it can create influencers out of your members, suppliers and exhibitors. We chat with Joel Resnik co-founder and chief revenue officer of Gather Voices, about humanizing your association through UGC.    Show notes At 3:15, we discuss 15 Content Ideas to Generate Customer Loyalty (And Signs It's Working), from Forbes  

Open any business-focused publication and you're going to see article after article discussing the Great Resignation and its impact on employers. But for forward-thinking associations, the Great Resignation can provide great opportunities - both internally and for the industries they serve. Join us as we chat with Kerri McGovern, CAE, senior director of membership for the Association of Corporate Counsel, about these opportunities, the future of work, and ways to stop the exodus within your organization. 

What better topic to start this podcast series than to talk about podcasting for associations. Our inaugural episode features Darrin Scheid, CAE, marketing director at the American College of Emergency Physicians. He talks about how podcasting can help organizations reach young professionals; the challenges associations face when starting a podcast and solutions to those challenges; different formats to consider; and examples of associations that are successfully podcasting today.