Podcasts about chief troublemaker

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, over a classic tipple, Ian and Robert step into the minefield of controversial content. How edgy and different should we be? Based on a recent article Robert published on the Content Marketing Institute's blog - Surprise! Your Most Controversial Content Might Be Your Weakest” The main points from the bar this week: People are becoming numb to controversial content Applying the MAYA principle to content strategy Brands must believe in the positions they take Brands need to earn their place in the conversations Content strategy should include both familiar and surprising elements Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Thompson Bros at Dornoch Distillery Surprise! Your Most Controversial Content Might Be Your Weakest The Four-Letter Code to Selling Just About Anything - Derick Thompson  Robert's podcast - This Old Marketing Robert's regular series on Content Marketing Institute Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week Ian and Robert discuss a prediction from Gartner that we will need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing.  The main points from the bar this week: Digital detoxing could be a thing, especially as trust and authenticity are reduced This will have an impact on marketing strategies and the budget Print media is gaining value as an alternative messaging channel The rise of gated communities that marketers will need to earn their way into  Identity-based content consumption and personalization Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week The Gartner Top Marketing Predictions for 2025 (webinar) Robert's podcast - This Old Marketing Robert's regular series on Content Marketing Institute Seventh Bear Ian's Marketing Profs Webinar Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing.  The main points from the bar this week: The idea of vibe marketing  Speed in marketing often correlates with quantity, not quality Slowing down marketing advocates for thoughtful and strategic approaches. Checkboxes and agile marketing methodologies can lead to a loss of creativity Marketing should prioritize thoughtful processes over rapid execution The integration of AI should enhance creativity, not replace it Successful marketing often comes from iterative processes, not just quick wins Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Slow-Motion Marketing is the Antidote to Vibe Marketing Robert's podcast - This Old Marketing Robert's regular series on Content Marketing Institute Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, Robert feels that the dude does not abide, inspiring his cocktail choice, and he and Ian discuss the AI-dominated Google search experience and how this impacts our content marketing. The main points from the bar this week: AI is changing the way search engines operate, impacting content creators Search results are cluttered with AI-generated content and ads Content creators are frustrated with the decline in organic search traffic The future of search may involve more AI integration and fewer traditional interfaces Content must be structured for both AI and human consumption. Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Robert's Breakfast Club inspired cartoon about tariffs on Bluesky  Article on Bloomberg - Google AI Search Shift Leaves Website Makers Feeling ‘Betrayed' Robert's podcast - This Old Marketing Robert's regular series on Content Marketing Institute Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, Robert reaches for a classic cocktail that is appropriate for this week's topic as he and Ian discuss the marketing classics as an antidote to today's apparent obsession with reinventing marketing.     The main points from the bar this week: The classic principles of marketing are still relevant today Siloed marketing teams can lead to conflicting goals and messages Attribution in marketing is often misrepresented; contribution is key The best practices in marketing are already established; we just need to apply them better Measurement unification across marketing teams  Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Our friend Tim Walters Seventh Bear Robert's regular series on Content Marketing Institute Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, Robert has a fabulous cocktail for the Californian sunshine, and him and Ian discuss a LinkedIn post by author, keynote speaker, and business transformation consultant Tom Goodwin that starts with the line “The less you know about something, the better the AI solution seems to be” and they dive into the topic of AI skills and the absurd idea of AI business transformation goals. They discuss: Generative AI requires subject matter expertise to be effective. Hiring for AI skills  Using AI as a research assistant not as a replacement for knowledge The role of creativity versus efficiency in AI applications. What does AI business transformation mean? The mistakes AI can make Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week The LinkedIn post where Tom Goodwin discusses this topic Post by Christopher Penn referring to people using AI in slides Insights on Seventh Bear, including their video podcast thingy Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose, behind the bar serving a fabulous weekend cocktail while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.  This week, ignoring the advice of Mark Twain to never discuss politics or religion in polite company, the chaps tackle brands navigating the politicization of everything.  They discuss: Brands must navigate the politicization of just about eveything Aligning with political figures can risk brand identity Examples of brands that have tripped over this Employees should have guidelines for personal social media  Brands need to define and stick to an authentic stance Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Tuesday 2¢ – Find Your Miriam - the story of Miriam Webb, influencer fired by Chick-fil-A Robert's regular Rose Colored Glasses column on the Content Marketing Institute blog This Old Marketing podcast Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose, behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic.  This week in The Rose and Rockstar, over a cachaça cocktail, Ian and Robert discuss the future (or not) of corporate websites.   They discuss: What is cachaça? How corporate websites need to evolve, not die How technology and SEO have driven the web experience A future with AI creating sites on the fly Brand control over content presentation is diminishing A nostalgic view of past web experiences like Flash Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Cachaça - Wikipedia Maybe we should write an obituary for the website - Substack article by Carrie Liken This Old Marketing podcast Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Association Insights Podcast, our March Leadership Series continues with Joanna Pineda, CEO and Chief Troublemaker of Matrix Group. A seasoned entrepreneur and technology leader, Joanna has spent over 25 years helping associations harness digital transformation, enhance member engagement, and drive organizational success. She also hosts the Associations Thrive Podcast, where she interviews top association leaders on what makes organizations truly thrive.Key Highlights:Leading with a Growth Mindset – Joanna shares why she intentionally reinvents her company every 3-4 years to stay relevant and innovative.Curiosity as a Leadership Tool – How fostering a culture of curiosity fuels problem-solving, experimentation, and breakthrough ideas at Matrix Group.Staying Ahead of the Curve – How Matrix Group is carving out dedicated time for exploration and innovation.Member-Centric Digital Transformation – What sets successful association technology initiatives apart and how to ensure products resonate with members.What Makes Great Association Leaders – Insights from Joanna's conversations with CEOs on governance, board relations, and articulating an association's value proposition.Balancing Leadership & Passion Projects – How Joanna integrates personal passions like podcasting and travel into her leadership journey without burning out.

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic.  This week, over a luxurious cocktail, Ian and Robert discuss thought leadership in the AI age and the importance of charisma and community. They discuss: The evolution of thought leadership as AI makes research a commodity Storytelling and the charisma of the storyteller are becoming more important than the content The future of thought leadership relies on relationships and community, not just having the information The importance this places on marketing investments to cut through Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Black velvet recipe - BBC Food Thought Leadership in the AI Age Belongs to Those Who Connect, Not Control This Old Marketing Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic.  This week, Ian and Robert discuss creating communities as an extension of gating content.  Once they got past the weather and politics, the key points in the discussion were: The Shift to Gated Communities Building and Marketing Exclusive Communities Engagement and Value in Community Building Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Dave Gerhardt's community - ExitFive Robert's This Old Marketing Podcast Robert's agency - Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic.  This week, Ian challenges Robert on his claim in the Content Marketing Institute newsletter that saying “no” is a marketer's superpower. It sounds easy, but in reality, it can make you very uncomfortable - so how do you really say no, and why is it important you do? Key points: In marketing, we often focus on what to start, not what to stop It's important to permit ourselves to say no, to focus better, and be productive Saying no can help us excel rather than be average Examples of Robert's clients doing this Advice for how to set the stage for saying “no” Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Robert's note in The CMI Weekly Newsletter Robert's This Old Marketing Podcast Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Our sixth visit to the officially renamed virtual bar - The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose.  Over one of his fabulous cocktails this week, our host, Ian Truscott, asks the big B2B question - to gate or not to gate? They discuss: The classic tension between marketing and sales How to create urgency and scarcity to improve engagement  Creating communities can serve as a new form of gating Sneaky gating tactics that may backfire Is the value of content diminished by gating? Creative gating strategies that B2B marketers should adopt Building a content business Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Robert on CMI Blog: Gating Content: Where Do You Stand in the Great Debate? This Old Marketing Podcast: Super Bowl Ad Winners & Highest Ratings in History (467) Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices

Our fifth visit to the officially renamed virtual bar - The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose.  Over one of his fabulous cocktails this week, our host, Ian Truscott, asks the big question - is marketing getting harder? They discuss: The marketing as a large shallow ocean - it's getting wider, not deeper Understanding marketing requires both art and science Measurement in marketing has always been challenging The influx of opinions complicates marketing strategies Efficiency in marketing does not always equate to effectiveness Correlation does not imply causation in marketing results Notes from marketing history - we need to pay attention to the classics Do you have a question for the bar? Or maybe an opinion on what we've discussed? Please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week The Marketing Mix - and the 4 P's popularised by Phillip Kotler  Reports on Nike's marketing turnaround - for example this post on LinkedIn: How Consultants Almost Destroyed Nike's Brand - by Erik Mashkilleyson Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. This podcast is part of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

In our fourth visit to the officially renamed virtual bar - The Rose and Rockstar - we continue to dive into the book writing process with the Chief Troublemaker at Seventh Bear and author of several books, Robert Rose, over one of his fabulous cocktails, as our host, Ian Truscott, continues to struggle to complete his first book. They discuss: Cocktail of the week - Grapefruit Negroni The writing process and editing Self-publishing vs. traditional publishing Setting writing goals and deadlines Being disciplined in writing and editing As always, we welcome your feedback; please let us know if you like the new format and if you would like Ian to ask Robert a question in the safe environment of the bar - get in touch on the links below.  Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Books by Robert Alison Jones, writing coach and courses Joe Pulizzi's Title Publishing Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

In our third visit to the officially renamed virtual bar - The Rose and Rockstar - this week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, shares one of his fabulous cocktails and as our host, Ian Truscott, struggles to complete his first book, he picks Robert's brains on his process as an author of a series of marketing books.  They discuss: Cocktail of the week: The Mayan Michelada Robert's writing process Answering big questions and having a hypothesis The importance of feedback, editing, and refining  Commitment and discipline in writing Connecting with the audience The role of editors As always, we welcome your feedback; please let us know if you like the new format and if you would like Ian to ask Robert a question in the safe environment of the bar - get in touch on the links below.  Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week Books by Robert Alison Jones, writing coach and courses Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode of More to Say, Amber is joined by Shelley Zalis, CEO & Founder of The Female Quotient, entrepreneur, and global advocate for women in the workplace. You may also know Shelley as the “Chief Troublemaker” who has built The Female Quotient to be the largest global community of more than 6 million women in business spanning 30 industries and 100 countries. They explore the dynamics of women in leadership, pivotal moments in business and the journey of entrepreneurship. Shelley discusses her journey in creating spaces for women in business, conscious leadership in fostering an inclusive workplace, the power of self-empowerment and so much more. This episode is a must-listen for anyone looking to lead with purpose and impact. WE DISCUSS:- (05:20): Amber and Shelley discuss heartbeat moments and pivotal experiences in business that have been transformative in Shelley's career. - (17:40): Shelley discusses her journey building The Female Quotient.- (26:00): Amber asks Shelley about community building and monetization strategies when building The Female Quotient brand.- (40:30): Shelley discusses empowerment vs. in-powerment and redefining confidence.- (43:20): Amber and Shelley discuss conscious leadership. LTK for CreatorsLTK for BrandsLearn more about More To SayWatch on YouTubeShop Amber's LTKFollow Amber on InstagramConnect with Amber on LinkedInFollow Shelley on InstagramConnect with Shelley on LinkedInFollow The Female Quotient on InstagramFollow The Female Quotient on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In our second visit to the officially renamed virtual bar - The Rose and Rockstar - this week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, shares a simple but classy cocktail, and Ian Truscott picks his brains on pivoting on the B2B gumball machine of MQLs and the hope and aspiration that maybe we'll recognize the value of brand in B2B in 2025 - and rebuts the view that if we can't attribute something directly to revenue it's not worth doing.   They discuss: Can we shift towards brand awareness and building trust?  Brand marketing creates trust and demand, while performance marketing identifies it and is focused on efficiency in converting that demand How your brand is a multiplier of other marketing activities Creating content for nerdy industry colleagues, not customers Not being afraid of repetition in marketing content and talking about the problem in the customer's language  The importance of differentiating your brand in a crowded market As ever, we welcome your feedback; please let us know if you like the new format and if you would like Ian to ask Robert a question in the safe environment of the bar - get in touch on the links below.  Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents - Join MIller on Marketing Profs The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies by Les Binet | Goodreads Seventh Bear Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, hosts Ian in our virtual bar, which has also been renamed The Rose and Rockstar, where Robert continues to suggest a cocktail for the week, but in a change to previous episodes, they enjoy a bit more time in the bar with a discussion on a topic that has come to mind this week. As he serves his first Rockstar CMO cocktail of the New Year, Robert shares his favorite prediction for 2025, and this opens up a conversation that includes: Nostalgia can be a powerful marketing tool in 2025, and how we can use it in B2B Data-driven B2B marketing has lost its connection to art and culture The risks and rewards of pop culture references in our marketing Creating deeper connections to our audience through culture and finding our tribe  Should Ian, high on the Godin Kool-Aid be using the word tribe? As always, we welcome your feedback; please let us know if you like the new format and if you would like Ian and Robert to discuss a specific question in the bar. Please get in touch through the links below.  Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Robert Rose on LinkedIn and Bluesky Mentioned this week 2025 Content Marketing Predictions [Special Episode] (461) Seventh Bear Seth Godin Tribes - on GoodReads Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Jeff Clark and Ian Truscott share five characteristics of data-driven marketing teams, which are having: Defined and measurable targets Data that is curated to address business goals Tools to make the data available A skilled team who manages the data  Everybody in marketing is enabled to be data-driven  Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, and he shares three important trends for B2B marketing that he'll be exploring in 2025. Enjoy! — The Links The people  Ian Truscott Jeff Clark Robert Rose Mentioned in this week's episode: Robert's new project: Seventh Bear Robert firm: The Content Advisory Robert's podcast: This Old Marketing Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Numbers in Action by Wiley on YouTube Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, the risk of having a “just in time” podcast, as family, fate, and Comcast conspired, meant it's a short episode due to postponed interviews with Jeff and Cathy.  So this week, we go straight to the bar as ian joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar. As he recovers from the event with a cocktail, he shares some of the highlights of last week's Content Marketing World and the theme of his keynote this year.  Enjoy! Unleashing the Full Potential of Generative AI — The Links The people  Ian Truscott Robert Rose Mentioned in this week's episode: Content Marketing World Robert's new project: Seventh Bear Robert firm: The Content Advisory Robert's podcast: This Old Marketing Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Cathy McKnight and Ian Truscott discuss her recent trip to Adobe Max her recent article Efficiency: How Ticking Boxes Leads to Mediocrity and how some teams are B2B Marketing by numbers and her recent webinar with Salesforce Unleashing the Full Potential of Generative AI. Adobe Max focuses on creativity and the use of AI tools. AI can enhance creative processes but should not replace human creativity. Efficiency in marketing can lead to mediocrity if not balanced with creativity. Marketers often fall into the quantitative trap, prioritizing quantity over quality. Continuous learning and experimentation are essential for innovation. Frameworks like Lean and Six Sigma can improve marketing processes. Communication skills have declined, especially in remote settings. Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a splendid cocktail, asks why we might want to give a shit about B2B marketing. Enjoy! — The Links The people  Ian Truscott Cathy McKnight Robert Rose Mentioned in this week's episode: Cathy's article: Efficiency: How Ticking Boxes Leads to Mediocrity Cathy's Salesforce webinar: Unleashing the Full Potential of Generative AI. Robert's article: Why You Have To Care Enough To Send the Very Best in B2B Marketing Robert & Cathy's firm: The Content Advisory Robert's podcast: This Old Marketing Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Jeff Clark and Ian Truscott discuss Jeff's 5 Fundamentals of Buyers' Journeys: Chose a Published Model that works for your business  Data is the Ultimate Key to Success Journey Tracking Can Predict Ability to Close  The Devil is in Persona-level Details Journey Tracking Ensures Campaign Success Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a splendid cocktail, Robert shares his take on the current state of marketing careers based on some recent research.   Enjoy! — The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn and Threads Mentioned in this week's episode: Buyers journey research: Adweek:  The State of the Enterprise B2B Buyers Journey Forrester - Younger B2B Buyers Google: B2B marketing: Connecting with new & existing business buyers Robert's firm: The Content Advisory Robert's podcast – This Old Marketing Robert's CMI article series - Rose Colored Glasses Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube The Journey by Fat Boy Slim on YouTube Surf Rider by The Lively Ones on YouTube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Jeff Clark is back in the Marketing Studio, and he and Ian Truscott discuss his 5 steps for launching integrated marketing campaigns, including: Identifying Customer Needs Defining the Audience Setting Campaign Goals Forming the Campaign Team Planning the Program and Tactics Executing and Measuring Success Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares his experiments with Notebook LM and what this kind of AI tool means for marketers.  Enjoy! — The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn and Threads Mentioned in this week's episode: Ian's Tuesday 2¢ LinkedIn Newsletter Notebook LM Robert Frost - The Road Not Taken Robert's firm: The Content Advisory Robert's podcast – This Old Marketing Robert's CMI article series - Rose Colored Glasses Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, for her now regular monthly slot, Cathy McKnight pops into the studio to discuss some new research from the Content Marketing Institute about marketing jobs and her experience at MAICON (Marketing AI Conference) and Salesforce's Dreamforce. The key points they discuss: AI is becoming integral to every marketing job. The job market for marketing professionals is increasingly competitive. Remote work preferences are reshaping workplace dynamics. AI literacy is essential for modern marketers. Understanding current processes is crucial for AI implementation. Diversity in conference attendees reflects the broad interest in AI. AI tools should be considered part of a broader strategy, not a standalone discipline. Engagement and community building are key to successful events.   Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares his view on why the obvious solution is not always the obvious solution.  Enjoy! ---- The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Robert Rose on LinkedIn and Threads Mentioned in this week's episode: Research from the Content Marketing Institute - How Hard Is It To Find Content or Marketing Jobs (and How Much Should They Pay)?  The Marketing Artificial Intelligence Institute  Robert and Cathy's firm: The Content Advisory The Content Advisory webinars Robert's podcast – This Old Marketing Robert's CMI article series - Rose Colored Glasses Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the Marketing Studio this week, Jeff Clark interviews Ian Truscott about a chapter he's written for a book called Collecting Jellybeans, published this week. Ian's chapter is called “Shiny Things and Smart Strategies: B2B Marketing in the Tech Age”.  They discuss how marketing leaders can make the right technology decisions, asking why, getting off the hamster wheel, implementing a strategy, ART (Awareness, Revenue, Trust), marketing magpies, staying current with technology, and YAGNI (You Ain't Gonna Need It).    Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares a quick take on some recent research from The Content Marketing Institute about AI and its impact on marketing jobs.  Enjoy! — The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn and Threads Mentioned in this week's episode: Collecting Jellybeans - book on Amazon Robert's firm: The Content Advisory Robert's podcast – This Old Marketing Robert's Article - Don't Let AI Headlines Steer Your Marketing Career the Wrong Way Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube All That Glitters by Earl on Youtube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the Marketing Studio this week, Jeff Clark and Ian Truscott explore five sales strategy changes that can impact your marketing plans. The five they discuss are: New Markets Reaction to market changes Direct and channel sales M&A New Category  Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to share a fabulous cocktail and a thought about stories and storytellers.  Enjoy! — The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn and Threads Mentioned in this week's episode: Collecting Jellybeans - book on Amazon Robert's firm: The Content Advisory Robert's podcast – This Old Marketing Robert's Article - Gating Content: Where Do You Stand in the Great Debate? Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Uptown Funk by Mark Ronson/Bruno Mars on Youtube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the Marketing Studio this week, Jeff Clark and Ian Truscott jump down a rabbit hole that opened up in episode 228 when they discussed the implications for marketers when using the STARS model from Michael D Watkins' classic business book “The First 90 Days” to evaluate your company. STARS stands for Startups, Turnarounds, Accelerated Growth, Realignment, and Sustained Success, and when discussing “Realignment” - Ian and Jeff recognized this could be many things, so this week, they dive into five activities that could be happening to companies going through realignment: Acquisition Being acquired Change in product offering Change in sales strategy Rebrand and market change Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to discuss gating content, which remains a hot topic, especially given the changes influencing digital marketing today. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the Marketing Studio this week, Jeff Clark and Ian Truscott follow their 5 f'in' steps for building an Ideal Customer Profile, using an example of a clean-tech consulting business. They run through the following steps: Understand the target Industry, category, or sector Define the firmographics - things like company size and revenue Research the business goals and needs Discover how they solve the problem today Learn how they will buy our product or service Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to discuss signal and noise, and an astonishing story of a company that is really cranking the handle on AI-generated content.    Enjoy! — The people: Ian Truscott on LinkedIn  Jeff Clark on LinkedIn Robert Rose on LinkedIn and Threads Mentioned in this week's episode: Tune in to your ICP - by Jeff Clark How to Rise Above Content Noise by Robert Rose Robert's firm: The Content Advisory Robert's podcast – This Old Marketing Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Be the One by Dua Lipa on Spotify Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Cathy McKnight, the Chief Troublemaker at The Content Advisory, returns for her monthly visit to the Rockstar CMO studio to discuss 5 F'in' content things.The topics they discussed: Marketing technology - and Cathy's most recent blog post  Breaking up with your website, the relevance of our corporate websites and how that changes our content strategy across channels. The pros and cons of fractional expertise and the changes in the jobs market Content Marketing measurement Budget for content and a Forrester report that is bullish about creative spend Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to discuss what  Enjoy! — The people: Ian Truscott on LinkedIn  Cathy McKnight on LinkedIn Robert Rose on LinkedIn and Threads Mentioned in this week's episode: Its Sink or Swim in the Deep End of the Tech Enablement State of Marketing research from Salesforce The community article on LinkedIn about content marketing measurement Forrester blog post - B2B Marketers Prioritize Digital Brand And Communications Budget Investment Robert & Cathy's firm: The Content Advisory Cathy's podcast: Uncharted Journeys Storyblok's Stories on the Road event Robert's podcast – This Old Marketing Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the Marketing Studio this week, Jeff Clark and Ian Truscott dust down their Five F'in Fundamentals of Good Budget Planning and discuss some fresh research(shared on LinkedIn) from Mike Raimondi of B2B Market Calc.  They discuss: // Benchmark Your Budget vs. Peers // Separate program expenses into Campaigns vs. Shared Services // Find your path to ROI (past and future) // Determine if you have the right budget allocation mode // Identify the best opportunities to experiment, even though the budget is tight. Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to discuss renting success over a cocktail. Enjoy! — The people: // Ian Truscott on LinkedIn  // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // LinkedIn Post about marketing by budgets by Mike Raimondi  // B2B CMOs Don't Expect 2025 Growth To Come From Budget Increases on the Forrester Blog // Take the Stairs - Book by Rory Vaden // Can You Rent Success by Publishing Beyond the Website? - Robert's article on the CMI blog // Robert's firm: The Content Advisory // Robert's podcast – This Old Marketing Rockstar CMO: // Monday Mojo - our monthly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // Money by Pink Floyd on Spotify Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the Marketing Studio this week, Jeff Clark and Ian Truscott continue to discuss the STARS model, from Michael D Watkins' classic business book “The First 90 Days” and consider how it fits with their 5 F'in' Marketing Fundamentals.  Ian then joins Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar for a cocktail and marketing thought about creating content beyond your website, in this era of social media algorithm changes and zero-click. Enjoy! — The people: // Ian Truscott on LinkedIn  // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Picking the Right Transition Strategy by Michael D Watkins on HBR // The First 90 Days by Michael D Watkins // Zero Click Research by SparkToro // The New Facts About Your Owned Media Strategy by Robert on the CMI Blog  // Robert's firm: The Content Advisory // Robert's podcast – This Old Marketing Rockstar CMO: // Monday Mojo - our monthly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // Star Man by David Bowie on Spotify Listen on Apple, Amazon, Spotify or wherever you get your podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeff Clark is back in the Marketing Studio this week, and he and Ian Truscott discuss a model for figuring out your business's needs that they've lifted from Michael D Watkins' classic business book The First 90 Days—STARS:  // Startups // Turnarounds // Accelerated Growth // Realignment // Sustained Success And discuss the challenges and opportunities for marketers working in each of these kinds of companies.  Ian then joins Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar for a cocktail and marketing thought about balancing generalist and specialist skills in your career and team.  Enjoy! — The people: // Ian Truscott on LinkedIn  // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Picking the Right Transition Strategy by Michael D Watkins on HBR // The First 90 Days by Michael D Watkins // How To Balance Marketing Specialists and Generalists by Robert on the CMI Blog  // Robert's firm: The Content Advisory // Robert's podcast – This Old Marketing Rockstar CMO: // Monday Mojo - our monthly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // Lucky Star by Madonna on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week with Jeff Clark away, we continue to try different things as our host Ian Truscott reads from a book chapter he's written called “Shiny Things and Smart Strategies: B2B Marketing in the Tech Age” and would like some feedback on the topic. Ian then joins Robert Rose, Fractional Marketing Leader, and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar for a cocktail and marketing thought about refreshing our content, especially given the changes in how our audience consumes it.  Enjoy! — The people: // Ian Truscott on LinkedIn  // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Bring Data To The Other 80% Of Business Intelligence Users on the Forrester Blog // The First 90 Days by Michael D Watkins // The 4 C's by Dan Sullivan // Robert's firm: The Content Advisory // Robert's podcast – This Old Marketing Rockstar CMO: // Monday Mojo - our monthly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, we kick off a new regular segment, “Cathy on Content” with The Content Advisory's Chief Problem Solver and Lead Analyst, Cathy McKnight. In this monthly segment, Ian and Cathy will be discussing what's caught their eye in the news, a relevant topic, and what's coming up. This week, Ian and Cathy discuss Cathy's recent trip to London for Henry Stewart's DAM Europe event, the term “Universal Content Management,” whether this is relevant to buyers and the topic of the month is empowering business users, and they close discussing the TCA's upcoming webinar, Breaking up with your Website: Content Modeling for AMAZING Customer Experiences.  Ian then joins Cathy's colleague Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar for a cocktail and a marketing thought about SEO and zero-click search.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Cathy McKnight on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Henry Stewart DAM Europe 2024 event in London // LinkedIn Post by Preston So on Universal Content Management // Bring Data To The Other 80% Of Business Intelligence Users by Boris Evelson, VP, Principal Analyst, Forrester // Cathy's take on business user enablement: Its Sink or Swim in the Deep End of the Tech Enablement Pool // Ian's Tuesday 2¢ - Empower to the Business Users // Ian's CMSWire article - Time to Declutter CMS // The next TCA webinar - Breaking up with your Website: Content Modeling for AMAZING Customer Experiences  // Spark Toro's analysis of the Google Leak // Robert's Newsletter that discusses zero-click search // Robert and Cathy's firm: The Content Advisory // Cathy's podcast: Uncharted Journeys // Robert's podcast – This Old Marketing Rockstar CMO: // Monday Mojo - our monthly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director turns the table on our host Ian Truscott to interview him about an upcoming chapter he's writing for a collective book called “Collecting Jelly Beans; timeless wisdom to grow your organization”.  The topic for Ian's contribution to the book is a guide on how marketing leaders maintain strategy despite technology changes and both Ian and Jeff share their take from the potential distractions, to developing a strategy and what to focus on. Ian then joins Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar for a discussion on some new research from the Content Marketing Institute on marketing to marketers over his Dad's favorite cocktail.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Ian's article: Marketing YAGNI // Ian's Tuesday 2¢ Newsletter (on LinkedIn) // Robert's firm: The Content Advisory // Robert's podcast – This Old Marketing // Robert's take on the latest CMI Research on Marketing to Marketers  Rockstar CMO: // Monday Mojo - our monthly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // Fools Gold by Stone Roses - on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, our host, Ian Truscott, revisits the first time Jeff Clark, our resident strategy advisor and former Forrester Research Director, appeared on the show in episode 40, back in December 2020. They run through the five points Jeff made in that discussion, and asks him if things have changed in the intervening years.  Plus, Ian asks if Jeff still wants to chuck constant re-branding into the Swimming Pool, our portal to hell for all the snake oil, bullshit and overhyped trends that plague this craft we love.     Then Ian joins Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar. Ever considered a cocktail with Borboun and Red Wine? Well, let Robert educate you before he shares his weekly thoughts on marketing strategy.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Robert Rose on LinkedIn and Threads // Jeff Clark on LinkedIn Mentioned in this week's episode: // Jeff's first appearance on episode 40 // Ian's Frontline Marketing article on CMSWire // Robert's firm: The Content Advisory // Robert's podcast - This Old Marketing // Robert's Rose Colored Glasses column for the Content Marketing Institute Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // Rockstar by Dolly Parton - on Spotify Listen on Apple, Amazon, Spotify or wherever you get your podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott continue discussing marketing metrics, sharing 5 steps (plus a bonus step) for overcoming the five challenges for marketing metrics that they discussed last week.  Ian then joins Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, where he shares a splendid cocktail recipe and some timely advice on marketing during Pride Month. Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Robert Rose on LinkedIn and Threads // Jeff Clark on LinkedIn Mentioned in this week's episode: // Grant Johnson's - Marketing Performance Index  // Jeff's ROI Rabbit Hole article // Robert's firm: The Content Advisory // Robert's podcast - This Old Marketing // How to Balance Controversial Content for Marketing // Coverage of a quieter Pride Month on the Content Marketing Institute blog Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // Counting Stars by One Republic on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, following a chat with their old boss, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott share five challenges with the current state of marketing measurement and metrics.  And then, in our virtual bar, Robert Rose, Chief Troublemaker at The Content Advisory, shares with Ian a fantastic cocktail recipe and a thought about attention.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Robert Rose on LinkedIn and Threads // Jeff Clark on LinkedIn Mentioned in this week's episode: // Grant Johnson's - Marketing Performance Index  // Robert's firm: The Content Advisory // Robert's podcast - This Old Marketing Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // Measure Up by Tom Tom Club on Spotify Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, we try something different as the voice of ChatGPT joins the show as we ask it, “What questions should I ask a panel of marketing experts about product adoption in B2B?”. Jeff Clark, our resident strategy advisor and former Forrester Research Director, and our host Ian Truscott attempt to answer the five questions it asks.  Ian then retires to our virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory, who, over a very interesting cocktail this week, searches for answers about the future of search.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Previous discussion with Jeff on defining the customer journey: Episode 108 // Robert's firm: The Content Advisory // Robert's podcast - This Old Marketing Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // More Than You Know by Prince Paul / DeLaSoul on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director, shares with our host Ian Truscott his top four considerations when launching a new product or an existing product into a new market, and Ian adds a final point about when to involve marketing.  Ian then retires to our virtual bar, with Robert Rose, Chief Troublemaker at The Content Advisory, who ponders the current state of social media, specifically the death of the follower. Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Robert Rose on LinkedIn and Threads // Jeff Clark on LinkedIn Mentioned in this week's episode: // Robert's firm: The Content Advisory // Robert's article - The Death of the Follower Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // P!nk - Get The Party Started on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of The Association Podcast, we welcome Joanna Pineda, CEO and Chief Troublemaker at Matrix Group International. We discuss her entrepreneurial journey, web design fundamentals, and reflections on the association management industry. Our conversation spans from the significance of company culture and accountability to practical strategies for project management and maintaining work-life balance in a remote environment, all intertwined with the need for continuous learning, adapting to market needs, and fostering a diverse, inclusive workplace culture.

In this episode of #shifthappens, Dona Sarkar, Chief Troublemaker for Copilot and AI Extensibility at Microsoft, takes us on an immersive exploration of the AI revolution. She discusses the importance of data hygiene, the need for clear use cases, and the future of AI as an agent that can plan, recommend, and execute tasks alongside humans. With her infectious passion and valuable insights, she unravels the challenges and opportunities as organizations embrace this transformative technology.

This week Jeff Clark, our resident strategy advisor and former Forrester Research Director is back from his travels and joins our host Ian Truscott in the marketing studio. They discuss a topic Ian touched on a couple of episodes ago, Forrester's concept of Frontline Marketing. Is it a one hit wonder? Although Ian got one co-host back, he lost another as, at the last minute, his usual companion in the Rockstar CMO virtual bar, Robert Rose, Chief Troublemaker at The Content Advisory, couldn't make it. So, he's alone in the bar with some gin, and he shares his approach to storytelling.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn Mentioned in this week's episode: // Forrester's post - Frontline Marketing the Evolution of B2B Growth Teams // Andy Raskin's - The Greatest Sales Deck I've Ever Seen Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // New Radicals - You Get What You Give - on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

Another Ian solo in the studio who shares 5 thoughts, and Robert is in the virtual bar with a great cocktail and a thought about walled gardens.  It's last week without Jeff, so our host, CMO but “not a rockstar” Ian Truscott is again in the studio on his own, sharing 5 f'in' marketing thoughts for the week: #1 - Not the regular competitors #2 - Rented Land #3 - Cold emails #4 - The Diversity Bonus #5 - If you can help me grow, I can help you grow Ian then joins Robert Rose, Chief Troublemaker at The Content Advisory, who shares a very classy cocktail and a thought about social media content in walled gardens.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // What Now? Ian's Tuesday 2¢ // Keith Smith's Fuel Podcast, featuring diversity - interview with Marc Lewis // LinkedIn Collaborative Articles  // The LinkedIn comment in a Collaborative Article: “If you can help me grow, I can help you grow”  // TCA Webinar: Social Media – Crafting A Cutting Edge Strategy // Robert's firm: The Content Advisory // Robert's “Rose Colored Glasses” column for CMI Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // Be Honest - Jorja Smith on Spotify Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a special episode of Associations Thrive. Director of Marketing, Leah Monica interviews Joanna Pineda, CEO and Chief Troublemaker of Matrix Group International, Inc. on the occasion of Matrix Group turning 25 this month. Joanna discusses:When and why she started Matrix Group.How Matrix Group's mission has not changed. We help associations and non-profits increase membership, increase revenue, increase engagement, and thrive in the digital space.How there is a real fit between the mission of associations and the capabilities of the web.How during the early days, Matrix group had MMM (Making Matrix Marvelous) nights, during which the staff would devote themselves to developing the internal systems that the organization needed to thrive, including the website, intranet, and extranet.The fortune taped to her desk that says: Nothing stays sold. We need to make sure that we demonstrate to clients that are still the best choice for them because of our services, tech, innovation, people, and culture, even if they picked us 10, 15, or 25 years ago.How to scale your services so that you offer your clients appropriate products and services during lean times and times when they can afford to make investments.How leadership development is one of the most important investments a CEO can make in her organization.Why she's called the “Chief Troublemaker.”The story behind why Joanna doesn't like to take no for an answer.The company fundamentals that are so important to the Matrix Group culture. Her favorites are “Do or do not. There is no try.” and “Don't let your boss make a mistake.”How AI is changing how we do the work, as well as influencing new product development at the company.The advice that she would give to herself or any young entrepreneur just starting out.References:Matrix Group websiteOne of Joanna's many blog posts on company fundamentals9th Anniversary blog post10th Anniversary blog post

This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but “not a rockstar” Ian Truscott is again in the studio on his own, sharing 5 f'in' marketing thoughts for the week: #1 - Right fit marketers #2 - Is the Forrester term “Frontline marketers” complete bollocks? #3 - The Buying Tribe #4 - Distinct and Differentiation #5 - Your content, like turn signals, is for other people Ian then joins Robert Rose, Chief Troublemaker at The Content Advisory, for a bit of a rant about why Elon hates marketers with the recent news that Elon has fired one of his marketing teams amidst a large redundancy round at Tesla.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Same But Distinct - Ian's Tuesday 2¢ // Forrester's Frontline Marketing the Evolution of B2B Growth Teams // Robert's article on Tesla's marketing layoffs - Don't Follow Tesla's Marketing Mistake // Alexander Ingram on his Tesla layoff on LinkedIn // Robert's firm: The Content Advisory // Robert's “Rose Colored Glasses” column for CMI. Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // So Much Thing to Say by Bob Marley - on Spotify Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This week as regular collaborator Jeff Clark continues on his break travelling, our host, CMO but not a rockstar Ian Truscott is in the studio on his own, sharing 5 f'in' marketing thoughts for the week - which are: #1 - Doing a podcast monologue #2 - People asking to pick your brains #3 - Why aren't people filling in your form? #4 - Ask why you are doing something #5 - Trust and personas Ian then joins Robert Rose, Chief Troublemaker at The Content Advisory, who shares a great cocktail and advice for creating a content cocktail, especially in a crowded B2B category as your approach to content, its form and how you communicate it can differentiate your business.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Let them pick your brain - Ian's Tuesday 2¢ // Pain, Need, Aspiration and Trust - Ian's Tuesday 2¢ // Crafting A Cutting Edge Social Media Approach In 2024 - Upcoming TCA Webinar  // Robert's firm: The Content Advisory // Robert's “Rose Colored Glasses” column for CMI. Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // Think (About it) Patra ft Lynne Collins - on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This week Jeff Clark starts a month-long break from the show, and so our “not a rockstar” host Ian Truscott, catches up with regular guest, Chief Problem Solver and Lead Analyst, from the Content Advisory Cathy McKnight, for her 10th appearance on the show.  Ian and Cathy chat about the importance of content operations in the face of all the immediate demands on marketing, some takeaways from a recent webinar she hosted with Liana Cardenes Cave, Hilton's Senior Director, Content Orchestration and what she's learned from interviewing influential and successful women on her podcast The Uncharted Journey. Ian then retires to the Rockstar CMO virtual bar to join Cathy's colleague Robert Rose, Chief Troublemaker at The Content Advisory, who, over a cocktail he's recommending for breakfast, shares some interesting, informal research he's done with his clients and community on the different use cases marketers are using AI for. And, it seems we are creating work with the robots, not reducing it.  Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Cathy McKnight on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Controlling Content Chaos with Content Orchestration – TCA Webinar // Cathy's podcast: Uncharted Journeys  // Robert & Cathy's firm: The Content Advisory // Robert's “Rose Colored Glasses” column for CMI. Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // Don't You (Forget About Me) - Simple Minds on Spotify Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

This week in the marketing studio, Jeff Clark, our resident strategy advisor, and our host Ian Truscott chat about some recent articles on and research into the apparent death of the CMO and, if the CMO is not dying, then the much-discussed shorter tenure of marketing leaders compared to their peers.  Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a fabulous cocktail, shares a thought about content operations and how we should take a leaf out of Hollywood's book and hire a director.   Enjoy! — The people: // Ian Truscott on LinkedIn and Threads // Jeff Clark on LinkedIn // Robert Rose on LinkedIn and Threads Mentioned in this week's episode: // Fortune 500 companies are eliminating chief marketing officer roles as the position loses C-suite clout // Are we witnessing the end of the CMO? No, and stop asking // CMOs Regaining The Faith Of Their Bosses, Survey Shows // Boathouse CEO Study on Marketing and the CMO // Evaluating a CMO Opportunity - Grant Johnson // This Old Marketing on YouTube // Robert's firm: The Content Advisory // Robert's “Rose Colored Glasses” column for CMI. Rockstar CMO: // Monday Mojo - our weekly LinkedIn Newsletter // The Beat Newsletter that we send every Sunday // Rockstar CMO on the web, Twitter, and LinkedIn // Previous episodes and all the show notes: Rockstar CMO FM. Track List: // Piano Music is by Johnny Easton, shared under a Creative Commons license // We'll be right back by Stienski & Mass Media on YouTube // Arctic Monkeys - Do You Wanna Know on YouTube Listen on Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices