How's your ePresence? with Mark Galvin

Keyaan J. Williams is the Founder and Managing Director of CLASS-LLC, a professional services firm that delivers governance, risk, privacy, and cybersecurity solutions to critical industries and government agencies throughout the world. Prior to CLASS-LLC, he managed large security programs at the U.S. Centers for Disease Control and Prevention (CDC). A founding member of the Private Directors Association Association Atlanta Chapter, he currently serves as the chair of the Cyber Strategy Retreat Advisory Board, chair of risk committee for a global non-profit, and strategic advisor for start-ups and early-stage organizations. In addition to public speaking and standup comedy, his insights are documented in the Certified CISO Body of Knowledge, The Language of Cybersecurity, Using Security Metrics to Drive Action, CISO Magazine, the ISSA Journal, and the Crisis Response Journal. Tune in to hear Keyaan answer these questions: You said, "most people are doing cybersecurity wrong." What is the right way to do cybersecurity and what should people focus on? What is the #1 cybersecurity concern that businesses should address? Is cyber insurance a good tool to protect the business from data breaches and security incidents? The news talks about cyber threats related to the war in Ukraine. Does this affect us here in the United States? What should I do if I am affected by ransomware in my personal life or my business? Full Show Notes: https://www.epresence.me/what-are-cyber-attacks-and-how-can-you-protect-your-business

Carl is the president and founder of Brio Business Academy and an Adjunct Professor in the MBA Programs at the Terry College of Business of the University of Georgia. Previously Carl was Owner and Co-CEO of Savvi Brands, which included Savvi Formalwear, Anya Bridal Warehouse, and Tuxedo Central. After a successful exit he engineered from his 50-year family business, and has developed a reputation as a highly effective business owner and teacher, Carl often found himself being approached by entrepreneurs with “How do I ____?” questions as they tackled the challenges of business building. He soon realized the demand for practical tools and skills was not being effectively met by the resources available to new business owners, and he set out to transform the experience of building a business to offer people a pathway to the freedom they sought in business ownership … and Brio was born. Full Show Notes: https://www.epresence.me/creating-your-business

Join us today for a talk about Master Minds! Chris Williams, founder of Group Coach Nation, spends most of his time raising his five kids, exploring world communities, and trying his hand at adventures like shark diving, ice climbing, running ultra-marathons, and riding electric skateboards:) In his spare time, he works with entrepreneurial and business experts, speakers, coaches, and leaders helping them market, monetize, and lead their own high-ticket mastermind (or group coaching) programs. As the world continues to shift, many experts are trying to build high-ticket groups for additional income, lead generation, or impact. Chris teaches experts how to generate leads, close high-ticket deals, and build strong, transformational groups. He has his own digital agency, leads two masterminds of his own, and has learned many of these lessons the hard way, so sharing his journey and offering strategies is why he is here. In this show, we are going to talk about: o The scale and profit differences between one-on-one coaching, masterminds, and online courses o The 4-step method to prospecting and selling into a high-ticket mastermind o Why prospecting and selling always comes before anything Full Show Notes here: https://www.epresence.me/what-is-a-mastermind

Join us today for a talk about Master Minds! Chris Williams, founder of Group Coach Nation, spends most of his time raising his five kids, exploring world communities, and trying his hand at adventures like shark diving, ice climbing, running ultra-marathons, and riding electric skateboards:) In his spare time, he works with entrepreneurial and business experts, speakers, coaches, and leaders helping them market, monetize, and lead their own high-ticket mastermind (or group coaching) programs. As the world continues to shift, many experts are trying to build high-ticket groups for additional income, lead generation, or impact. Chris teaches experts how to generate leads, close high-ticket deals, and build strong, transformational groups. He has his own digital agency, leads two masterminds of his own, and has learned many of these lessons the hard way, so sharing his journey and offering strategies is why he is here. In this show, we are going to talk about: o The scale and profit differences between one-on-one coaching, masterminds, and online courses o The 4-step method to prospecting and selling into a high-ticket mastermind o Why prospecting and selling always comes before anything Full Show Notes here: https://www.epresence.me/what-is-a-mastermind

What would it mean for your business if thousands, tens of thousands, or even hundreds of thousands of consumers in your target demographic were introduced to your company? This is what Joshua Baker does. Mark and Joshua discuss how video content can save your business time and money in this episode of "How's Your ePresence?"  

Join us as we talk with Lisa Marie Papp (http://linkedin.com/in/lisamariepapp ) of Computer Solutions & Networking to make sure you have protected yourself from a surge of cyber-attacks on the U.S. Lisa recently shared with us that she has seen a dramatic increase of cyber-attack attempts since the start of the Ukrainian war. Would you like to know how to fend off these attacks? Would you like a step by step guide that you can give to your IT team? Would you like to understand more of what your IT team is talking about? Would you like to know why you need to keep updating your devices? Full Show Notes: https://www.epresence.me/tools-to-protect-yourself-from-cyber-attacks

Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and converts cold traffic into sales. With 20 years of experience, hundreds of millions of views, and over $250 MILLION in career sales, Joseph enjoys sharing 8 steps anyone can follow to drive sales on his podcast "How To Make A Video Go Viral." Find full show notes at: https://www.epresence.me/creating-impactful-videos

Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and converts cold traffic into sales. With 20 years of experience, hundreds of millions of views, and over $250 MILLION in career sales, Joseph enjoys sharing 8 steps anyone can follow to drive sales on his podcast "How To Make A Video Go Viral." Find full show notes at: https://www.epresence.me/creating-impactful-videos

Marcie joins us to discuss the conceptualization and production of a podcast and how small and medium businesses and work to execute public relations and marketing plans internally. Some key words from this episode include: public relations, press release, marketing, SMBs, podcaster, podcasting Find full show notes at https://e-pr.me/3DNdEzc  

Janna joins us to discuss what needs to be known and done when a business is looking to expand globally. What are the cultural and technical considerations that must be made? Some key words from this episode include: business development, business expansion, global expansion, global business, business culture Find full show notes at https://e-pr.me/3uWhzpg

J.R. joins us to discuss information every businessperson should know before they try to grow, enduring the challenges that can accompany growth, how to fund businesses in 2022, and more. Some key words from this episode include: business development, KPIs, networking, entrepreneur, solopreneur Find full show notes at https://e-pr.me/3NPhnAC

J.R. joins us to discuss information every businessperson should know before they try to grow, enduring the challenges that can accompany growth, how to fund businesses in 2022, and more. Some key words from this episode include: business development, KPIs, networking, entrepreneur, solopreneur Find full show notes at https://e-pr.me/3NPhnAC

Jennifer joins us to discuss how businesses can utilize data, where to start when looking to evaluate, and how to overcome the fear that most people experience when looking to begin digital marketing and business analysis! Some key words from this episode include: digital marketing, business development, business analysis, KPIs Find full show notes at https://e-pr.me/3BxwRDJ

Michael joins us to discuss growing your service-based business with intention. Referrals and word-of-mouth marketing may not be the best place to look. Some key words from this episode include: service-based business, website development, conversion, LTV   Find full show notes at https://e-pr.me/3imU0Qu

Liz came back to dig even deeper into key email marketing principles. Some key words from this episode include: marketing, digital marketing, email marketing, email marketers, email newsletters Find full show notes at https://e-pr.me/3uW9v9A

Jon joins us to discuss domain authority... What is it, how to establish it, what to avoid, and some tools! Some key words from this episode include: SEO, search engine optimization, SEO agency, SEO agencies, key words, key word research Find full show notes at: https://e-pr.me/3siESbn

Joey joins us to discuss the value that lies in Facebook. Now that organic reach is lower than ever, how can the platform continue to provide value? Some key words from this episode include: marketing, digital marketing, search engine optimization, SEO, Facebook, Facebook ads, A/B testing Find full show notes at https://e-pr.me/3HUnKzb 

James joins us to discuss various cybersecurity methods and approaches, lots of acronyms, and what this has to do with your remote work model. Some key words from this episode include: cybersecurity, cyber, cyber attack, remote work, VPN, VDI Find full show notes at https://e-pr.me/3gPglp1 

Marc joins us to discuss SEO, online directories, and how important SEO is for local businesses.  Find full show notes at https://e-pr.me/3JI9B97 

Kevin joins us to discuss entrepreneurship, identity, and building a business that is compatible with your heart and soul. Some key words from this episode include: marketing, entrepreneur, solopreneur, business development For full show notes, visit https://e-pr.me/3fL3gfV 

Katie Brinkley is a Social Media Strategist and Social Audio Expert with over 18 years of experience. She specializes in finding the right social platforms for entrepreneurs to focus on so they can grow their online presence without the overwhelm. For full show notes, visit https://e-pr.me/3zOBA2Q

This episode of "How's Your ePresence?" is a bit different! Mark, Michaela, and Morgan sit down to discuss how companies should handle backlash to content posted on their feeds. How can problematic content impact a brand or individual? Should they apologize? What does this look like?

Find show notes at https://e-pr.me/3JUHggF 

Find full show notes at https://e-pr.me/3FE8pSg 

Find show notes at https://e-pr.me/3EDqv5z 

Find full show notes at https://e-pr.me/3qEWXzK 

Find show notes at https://e-pr.me/32koRc7 

Find full show notes at https://e-pr.me/32cnnjP. 

Find full show notes at https://e-pr.me/3DgBXnQ

Find full show notes at https://e-pr.me/3xRAvX9 

Find full show notes at https://e-pr.me/3qnJ8ac

Sheryl J. Moore is president and CEO of Moore Market Intelligence. She is also the founder and creator of several competitive intelligence tools, including Wink, Inc.'s AnnuitySpecs and LifeSpecs tools and Wink's Sales & Market Report. In this episode, we discuss how and why you should leverage your social media- even if you work in a regulated space. There are ways to do this, and a lot of them ride on providing value to and connecting with your audience! Sheryl J. Moore: https://www.winkintel.com  https://www.linkedin.com/in/sheryljmoore/ https://twitter.com/SherylJMoore https://www.facebook.com/IntelRockstar https://www.youtube.com/c/SherylJMoore ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg

Howie Zales, an award-winning videographer, discusses his journey in videography, sports media, and conducting live virtual events in the time of COVID-19. Howie Zales: https://www.howiezales.com  www.linkedin.com/in/howardzales  www.facebook.com/howardzales   https://www.instagram.com/howiezales/ ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg  

Celeste Giordano is a business growth specialist, master sales strategist, and dynamic speaker with more than 43 years of experience in direct sales and managing high-performing teams. In this SPIRE special, we discuss what it means to build a legacy, prioritizing relationships over sales, and making the most of your network. Celeste Giordano: http://www.celestegiordano.com/ http://linkedin.com/in/celestegiordano http://facebook.com/CelesteGiordanoCoaching https://www.instagram.com/celeste.giordano/ ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

Kathryn Smith is an eCommerce professional who aids small businesses and solopreneurs in their next steps. Here, she shares a few key things to consider when starting or scaling your eCommerce brand. Kathryn Smith: https://waltonbirch.com https://www.linkedin.com/in/kathrynrsmith/ https://www.instagram.com/krs_consulting/ ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg  

Gordon Van Wechel is a marketing professional dedicated to bringing big ad agency techniques to smaller organizations. He shares his top marketing tips as well as the single thing you can do to increase the efficacy of all other marketing techniques! Gordon Van Wechel: https://thealchemyconsultinggroup.com https://www.facebook.com/The-Alchemy-Consulting-Group-129019443840111/ https://www.facebook.com/gordonvw/ https://twitter.com/GordonVanWechel ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

Michelle Hougland is an #onlinereseller and marketing expert. Hear her story, how she made the switch to entrepreneurship, and some of her favorite marketing tips. Michelle Hougland: https://www.facebook.com/PaladinGlobalMarket https://www.linkedin.com/in/paladin-global-market/ https://www.instagram.com/paladinglobalmarket https://www.paladinglobalmarket.com https://www.paladinglobalmarket.com/podcast.html#/  ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

Social media expert, Mark Galvin, of ePresence, LLC. discusses the latest news and controversy surrounding Facebook and the recent Wall Street Journal series “The Facebook Files.” ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

John F. Dilworth is a poet, motivational speaker, and IT professional. In this SPIRE Special, we discuss his experience with and strategy on social media, how poetry has followed him through many phases of his life, and what motivational speaking means to him. John F. Dilworth: https://johnfdilworth.com/ https://www.instagram.com/johnfdilworth/ https://www.linkedin.com/in/johnfdilworth/ https://www.facebook.com/johnfdilworth ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

Establishing strong SEO on a website is a very involved process. Rather than building a website, stepping away, and calling it done forever, you should continually check in, make adjustments, and update content. Working toward solid SEO for the entire life of the site- from conception well into the future- ensures the most bang for your buck. Ryan Williams: https://www.facebook.com/etherdev https://www.facebook.com/websuasion https://www.linkedin.com/in/jryanakajimmyether/ https://www.linkedin.com/company/the-websuasion-group-llc/ https://www.instagram.com/websuasion/ https://www.youtube.com/channel/UCkaSEOMLBjZQuhzKZisBWWQ https://websuasion.com ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

Cybersecurity is critical for businesses to function smoothly. However, some SMBs do not know where to start or how to maximize their efforts. Hear top cyber tips from cybersecurity expert Alon Manstur. Alon Manstur https://www.cybrella.io  https://www.linkedin.com/company/cybrella/  https://twitter.com/Cybrella_Cyber  https://www.linkedin.com/in/alon-mantsur-54898a10/  ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

Bronkar Lee can play 40 musical instruments. But what does that have to do with business? He says that the flexibility that comes with learning all of these instruments can be useful in so many scenarios. Bronkar Lee: https://spreadthegoodstuff.com https://www.instagram.com/bronkarlee/ ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

Organic business growth is a goal for many people. Sometimes, it can be difficult to decide what direction to go in. Caleb, however, has tons of tips.  His straightforward advice (informed by working with some pretty large organizations!!) is a great place to start. Caleb Roche: https://www.linkedin.com/in/caleb-roche/ https://www.crocheconsulting.com  ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

This episode of HYeP is presented in partnership with SPIRE Atlanta!   Our guest, Jeff Bartholomew, is the speaker at this week's SPIRE meeting and the Founder of Everest Business Coaching.   We will discuss leveraging how Jeff helps his clients succeed. Jeff will also be SPIRE's keynote speaker this Thursday at The Regent Cocktail Club Atlanta atop The American Cut Steakhouse.   Jeff Bartholomew:  https://www.linkedin.com/in/jeffbartholomew1/  https://www.facebook.com/everestbusinesscoaching  https://everestbusinesscoaching.com  ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

Paul Benigeri, Co Founder and CEO of Archive, joined us to discuss utilizing influencers and user generated content.  What are nano influencers? Are they better for your brand than major influencers? And how many ways can you utilize UGC? Paul explains the many approaches you can take to make the most of the content at your disposal. Paul Benigeri: https://archive.ai https://www.linkedin.com/in/benigeri/ ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg  

Learn how to conceptualize content for, launch, and monetize your YouTube channel! YouTube is one of the best social media platforms to use when trying to get in front of new audiences. Because the platform provides opportunities for both user-led discovery and algorithm-suggested content, the opportunities are endless. Augie Johnston: https://www.linkedin.com/in/vidchops/ https://vidchops.com ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

Marketing is the art of building lucrative relationships with people. Aleya Harris of Flourish Marketing sat down with us to discuss converting followers to dollars. We LOVE her Instagram tips, but her guidance will work anywhere!! Aleya Harris: https://www.instagram.com/aleyaharris/ https://www.instagram.com/flourishmarketing.co/ https://www.flourishmarketing.co ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

Knowing your audience allows you to meet expectations effectively and efficiently. Jeff works on the back end of websites to address clients' pain points and create workflows that simplify their processes. He is all about making your website do more for YOU. Jeff Smith: https://www.codeconspirators.com/about/our-team/jeff-smith/  ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

Drop in to our conversation with Bill Courtright, the Director of Solutions at mPowered IT. This will be a two-part show, covering both cybersecurity and ways to cultivate community and connections! Bill shares how IT spans beyond just tech support to impact employee morale and customer experience. We then discuss his experience with SPIRE, an Atlanta-based group for professionals focused on service, proximity, intention, reciprocity, and excellence. Bill Courtright https://www.linkedin.com/in/williamcourtright/ https://mpoweredit.com https://www.instagram.com/spire.atl/ ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

This episode of HYeP is presented in partnership with SPIRE Atlanta! Our guest today, Ed, is the speaker at this week's SPIRE meeting and VP of McGriff Insurance. We will discuss leveraging social media to grow a financial service business, one golden rule of social media, lessons from 2020, and what Ed means my "My Race, My Pace." Ed will also be SPIRE's keynote speaker this Thursday at The Regent Club atop The American Cut Steakhouse. Ed Castner: https://www.linkedin.com/in/ed-castner-69377010/  SPIRE: https://www.spire-atl.com  ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg