Podcasts about lucky generals

In this episode, we're going to be talking about Compound Creativity, a new report by System1 in partnership with the IPA showing how being consistent with your creative compounds over time. I'm speaking with the author of the report, Andrew Tindall, who explains the core facets of the report and shares some fascinating statistics on the impact of creative consistency.And in a double bill, I'm also joined also joined by Dom Dwight, from Yorkshire Tea, and Vickie Ridley, from their partner agency Lucky Generals. Yorkshire Tea have been putting the principles of compound creativity to practice over many years and have been hugely successful as a result. So not only are we talking about the data, we're also talking about the practice.Download the Compound Creativity report here.Part 1  with Andrew Tindall00:00 - Intro00:58 - Launching the Compound Creativity report01:35 - Coming up with the right name for Compound Creativity02:52 - The building blocks of consistency05:13 - The value of being consistent08:04 - How compounding helps wear in09:25 - Power of fluent devices12:14 - Collaborating with the IPA for the business effects data15:00 - Don't fire your agency16:39 - The 5 most consistent brandsPart 2 with Dom Dwight and Vickie Ridley of Yorkshire Tea18:29 - Intro to Lucky Generals and Yorkshire Tea19:25 - Dom Dwight's history with Yorkshire Tea22:28 - Where did the “doing things proper” idea originate25:31 - Narrowing 17 ideas down to 326:19 - How to use celebrities well in advertising29:57 - Yorkshire Tea Ad with Sean Bean32:06 - Yorkshire Tea Ad with Kaiser Chiefs38:03 - How does the campaign work across channels42:24 - Key to a successful client agency relationship48:37 - The results of Yorkshire Tea's compounding creativity52:56 - Advice to clients to get the most out of their agency

This episode, we sit down with Lameya Chaudhury, the driving force behind social impact at Lucky Generals, the UK-based advertising agency known for work that doesn't just resonate—it challenges perceptions and drives meaningful change.With over 15 years of experience connecting brands to their communities, Lameya shares her journey of being curiosity-led, collecting mentors, and helping brands align their actions with their words.Our favorite stories:Making a complicated topic simple and working with an oil-drinking national treasure for Make My Money Matter with "Oblivia Colemine" (Olivia Coleman)Matchmaking client partners e.g. The British Army + The Black Curriculum, educational partnershipThe difference between UK and US cultures in business and social impactBig moments from doing the work:Getting brands to be brave, invest robustly, and have receipts The value of forging relationships and partners within an industry where a Head of Social Impact has few to no peersNavigating the stages of a client relationship Career advice we'll live with:The benefits of curating a curiosity-led career"Never stay in my own lane"How can we make social impact "a core component of the brand platform, not an addition?"Collect mentors everywhere you canFind us us on Twitter, Instagram, and at The Bad Podcast dot com

Taking a look back at the top marketing moments in April 2024 ,this episode provides a roundup of notable marketing campaigns, news and trends t discusses Weetabix's new brand campaign aimed at reclaiming market share, Burger King's 70th-anniversary celebrations, the Cairn Homes sponsorship of community games, McDonald's innovative smelling billboards in the Netherlands, a critique of B2B marketing strategies, the success of the Wild Atlantic Way tourism campaign, the complexity of fake billboards, marketing to Gen Z, a look at what happened with Sky Ireland's streaming service ad, insights into the CMO-CFO relationship via the On Strategy Showcase podcast, Terrence Riley's return to Crocs, the unusual Pringles and Crocs collaboration, Dove's self-esteem project confronting AI-generated beauty standards, the launch of Cruzcampo beer in the UK by Lucky Generals, the Indie List's embrace of AI in marketing, a mention of a wonky Waitrose billboard misunderstanding and a preview of upcoming guests and an invitation for partnerships for the next year's Cannes festival.00:22 Weetabix's Branding Challenge and Campaign Insights02:12 Celebrating Burger King's 70th with Flame-Grilled Ads02:38 Cairn Homes and the Community Games Sponsorship03:35 McDonald's Innovative Smelling Billboard Campaign05:29 The Wild Atlantic Way: A Tourism Marketing Success07:18 The Rise of Fake Billboards and Creative Debates08:50 Marketing to Gen Z sigh09:39 Sky Ireland's Streaming Ad10:49 Exploring the CMO and CFO Relationship with Heineken USA11:52 Terrence Riley's Return to Crocs12:52 Innovative Campaigns and AI in Marketing15:23 Waitrose's Creative Pricing Campaign16:19 April's Guest Highlights on 'That's What I Call Marketing'16:57 Looking Ahead: Cannes 2024 and Future CollaborationsListen, Learn Lead with That's What I Call MarketingThanks to today's show sponsors: The Indie List and Diplomat, the global brand agency Get in touch about sponsorship or content partnerships, email EmailInstagram X YoutubeListen to all episodes here Hosted on Acast. See acast.com/privacy for more information.

This week Channel 4 announced major job cuts, caused in part by a decline in the amount of advertising the channel sells to fund its programmes. We look at Channel 4's plans to become a 'digital first' organisation, as well as talking to leaders in the UK advertising industry about the problems they're currently facing.Also on the programme, what's behind the current air fryer cookery boom? Take a look at the UK non-fiction bestseller charts and you'll find multiple air fryer cookery books, many with similar titles, and channels 4 and 5 have been airing documentaries about the cooking trend. We talk to the commissioner of the best selling title in the field. Guests: Chris Curtis, Editor, Broadcast; Josh Krichefski, CEO, Europe, the Middle East and Africa, GroupM; Lily James, Creative, Lucky Generals; Celia Palazzo, Commissioning Editor, Ebury Press; Philip Stone, Media Manager, Nielsen IQPresenter: Ros AtkinsProducer: Simon Richardson

Christmas and marketing all wrapped up in one perfect episode. Emer McCarthy Senior Brand Manager at Diageo and Paul Mallon Head of Special Ops at Lucky Generals join host Conor Byrne to chat through the top Christmas ads of 2023, their all time favourites and their marketing highlights of 2023.John Lewis, Amazon, Asda, Morrison's, Yorkshire tea, Bank of Ireland, Co-op, Rockshore, Marks and Spencers, Guinness, Dunne Stores, Charlie's Bar, Hermes, Lego, Waitrose, Tayto, Epic Museum, Irish Independent, Coca Cola and Aldi all get discussed!02:12 Discussion on John Lewis Christmas Ad06:47 Analysis of Amazon's Christmas Ad11:31 Insights on Asda's Christmas Ad19:57 Thoughts on Co-op's Christmas Ad22:35 Review of Kevin the Carrot Ad26:34 Reflections on JD Sports' Christmas Ad28:32 The Story Behind Rockshore Ad35:17 The Role of Music in Ads38:54 Reflecting on Irish Christmas Ads43:26 Reviewing the Year in Marketing and Looking Forward to 2024This episode was recorded in TBWA Dublin by Oranges and Lemons production.This episode was sponsored by The Indie List www.theindielist.ieTo contact That's What I Call Marketing Email thatswhaticallmarketing@gmail.com Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com/listenGet in touch about sponsorship and partnerships. Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle are joined by the absolutely incredible Chloe Davies. As Lyle's introduction to Chloe in the episode suggests, she really has had an incredible career so far. She is a global inclusion and belonging consultant, a chef, and an entrepreneur, as well as being an incredibly committed campaigner for inclusion and equality across all spaces. Chloe is also a member of Badassery, a private global community that empowers unconventional thought leaders to push boundaries, magnify their influence and spread their life's passion, and the WACL (Women in Advertising & Communications Leadership). In September 2021, she took on a first of its kind role in becoming the Head of Social Impact for Lucky Generals. On top of all of this, she's an Ambassador for Mental Health First Aid (MHFA), a Director of the London LGBTQ+ Community Centre Project, and the founder of ‘It Takes A Village', a collective for Black women in advertising, media & marketing. A Campaign 2023 40over40 honouree, a 2023 BBDA finalist, and one of LinkedIn's Top Voices in 2022, it goes without saying that Jacki and Lyle were in great company this week! In a wide-ranging and important episode, Chloe discusses how she went from working at Tower Records in Piccadilly Circus, to following in her parents' footsteps in moving into the fashion industry, becoming the youngest ever trainee manager at Peter Jones, aged just 17. She talks to Jacki and Lyle about what inclusion and belonging means to her, including how her work with Lucky Generals on ad campaigns with Amazon and Virgin Atlantic made her feel like everything she had worked on up to that point finally made sense. Lyle asks her how important the 'belonging' aspect of her work is, with Chloe emphasising it's importance by outlining the work she has done in establishing uniform practices at 9 airlines and counting that allow employees to feel comfortable and seen in the workplace, before Jacki and Chloe agree that, without putting a steak in the ground, it's impossible to see just how far the needle has really moved in terms of diversity and inclusion. There really is so much to love about this absolutely incredible episode, which includes how Chloe was able to secure an Adele exclusive for one of her ad campaigns, cameos from her 7-year-old son Miles and Jacki's dog Ludo, and Lyle often watching on awestruck at everything that he's hearing!For more on Chloe's work with It Takes A Village after leaving Lucky Generals, head here: https://www.campaignlive.co.uk/article/lucky-generals-head-social-impact-chloe-davies-exits/1826325Artwork by Daff KjellströmMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

Following a flurry of M&A news this week, including Uncommon Creative Studios selling a majority stake to Havas and XYZ being acquired by 160over90, Campaign's editor-in-chief Gideon Spanier, work and inspiration editor Imogen Watson and creativity and culture editor Gurjit Degun discuss the stories.Matt Barker, features editor at Campaign, interviews Rory Sutherland, vice chairman at Ogilvy about messiness following last week's Nudgestock event.Lastly, Dan Morris, executive creative director at TheOr, and Mark Elwood, executive creative director at Leo Burnett, discuss the latest ads: Pringles "Can hands" by Grey London; TheFork "You're all set" by Droga5 London; Yorkshire Tea "Pack yer bags" by Lucky Generals; and Coors "Fresh ride" by Havas London. Hosted on Acast. See acast.com/privacy for more information.

Are ambitious marketers suffering from a 'Steve Jobs complex'? Is Sir John Hegarty right to say that marketers and most marketing is simply "boring"? Is there any point doing "purpose" in marketing"?These are among the key questions answered by a trio of media and advertising leaders who joined The Media Leader editor Omar Oakes to discuss the state of marketing and key themes from The Future of Brands.Craig Tuck, chief revenue officer at Ozone, Rachel Forde, former UK CEO of media agency UM, and Chloe Davies, head of social impact at ad agency Lucky Generals, joined Oakes in front of a live audience at the Future of Brands venue in central London.The panel discussed key learnings from the event's invite-only brand leaders' club, in which some of the UK's top brand marketers discussed their challenges and how to improve the conditions for sales and advertising, as well as key insights from Oakes' interview with advertising legend Sir John Hegarty.---Visit The Media Leader for the most authoritative news analysis and comment on what's happening in commercial media. LinkedIn - The Media LeaderTwitter @TheMediaLeader YouTube - The Media Leader

Andy Nairn is one of the world's most respected and awarded brand strategists and one of the founders of Lucky Generals, one of the most highly regarded creative agencies. In 2021, Campaign named Andy the top brand strategist in the UK, for the 3rd time in a row and he has won 24 IPA Effectiveness Awards. Andy is also author of the best selling book Go Luck Yourself. Andy discusses working on campaigns including Hovis's 'Go On Lad', Paddy Power's homophobia-fighting Rainbow Laces and sipping Yorkshire Tea with Sean Bean. In this episode, you will also hear Andy talk about his passion for extreme simplicity, the concept of commercial creativity, how smaller budgets can force you to be more creative and how he practices being lucky every day. If you want to get in touch email thatswhaticallmarketing@gmail.com or find us on www.thatswhaticallmarketing.com, twitter @thats_marketing insta @thatswhaticallmarketing Hosted on Acast. See acast.com/privacy for more information.

Andy Nairn is running our first masterclass of the year. On February 23, he'll spend 3 hours helping play with your planning superpowers. And Andy should know. He's been the UK's Planner of The Year several times, he's Co-founder of Lucky Generals, an agency that TBWA bought into 5 years ago and an agency that's made four of the five most-watched ads in the past five years. Seems like some superpower stuff going on, right? In this episode of Sweathead, we discuss the TBWA part-acquisition of Lucky Generals as well as how to understand your strengths. You can find out about Andy's superclass here: https://sweathead.com/products/andy-nairns-masterclass/ Don't forget to subscribe to our newsletter to stay up to date with all of our classes, events, and conferences: https://linkin.bio/sweathead

We chat to the incredible Andy Nairn on his new book “Go Luck Yourself” - 40 tips on how to bring more luck into your life. Andy is a creative tour de force, and is the founder of Lucky Generals, an ad agency that works with some of the biggest brands including Amazon, Virgin Atlantic and Yorkshire Tea. In this episode, Andy chats about the inspiration for his new book, working with Amazon to create a marvellous Super Bowl ad, his personal favourite lucky tips, as well as how to be more creative. --- Send in a voice message: https://podcasters.spotify.com/pod/show/42courses/message

The complaints from skin cancer patients around a scene where two farmers appear to be comparing sun tan lines in Waitrose & Partners' Christmas ad are likely to make many clients "risk averse". That's according to Emma de la Fosse, chief creative officer at Digitas UK, who was speaking on The Campaign Podcast. She said: "This kind of thing terrifies clients and it's really difficult to sell brave work to clients and to get clients to run it. Something like this will just make clients risk averse."De la Fosse added that she is not making these comments lightly as she herself has suffered from cancer.Waitrose has since apologised for the scene and is now airing a new version of the work which no longer includes the scene that has caused offence.Martin Beverley, chief strategy officer at Adam & Eve/DDB (the agency behind the ad "It's beginning to look a lot like Christmas"), added: "It was intended to be light-hearted and true to life but we've very much listened to the feedback that we had and we very quickly re-edited the ad to amend that scene and it's back on air without that scene."Also on the podcast, Campaign Big Awards co-chair of judges Shelley Smoler, chief creative officer at Droga5 London, explained that the industry is at the "pinnacle of purposeful work". She added: "The heavy presence of it suggests that maybe we are reaching the end of an era. Of course it's important that we do good in the world but in terms of a creative trend there's definitely room for something new and it feels like it's coming."In part two of a review of Christmas work, the three guests critiqued Amazon "Joy is made" by Lucky Generals, Lego Group "Build a playful holiday" by The Lego Agency, McDonald's "The list" by Leo Burnett and Argos "Avalanche" by The & Partnership.The podcast was hosted by Gurjit Degun, creativity and culture editor at Campaign. Hosted on Acast. See acast.com/privacy for more information.

This week, we're up all night to get Lucky General, Andy Nairn.   One of the world's most respected brand strategists, Andy is a founder of one of the UK's most successful agencies, Lucky Generals, and author of Go Luck Yourself. Boasting a client roster including Amazon, Virgin Atlantic and Yorkshire Tea, they've been shortlisted for Campaign's Agency of the Year five years in a row.  Andy chats to us on manipulating the UK music charts, chopping thistles and weeding wild oats, working for David Abbott, giving out really bad legal advice, the early days of Lucky Generals, the rainbow laces campaign, defining, acknowledging and creating your own luck, why he hates big tables, and loads more. Feeling lucky? Click play.  ///// Follow Andy on Twitter and LinkedIn  Here's Lucky Generals  Stack the odds in your brand's favour with his book Go Luck Yourself  Or wait for the soon-to-be-released deck of cards version by emailing luckycards@luckygenerals.com Support Commercial Break  Listen Up by Andy Nairn on ISOLATED Talks  Thank you to everyone who has lent their ears and their brains for over 100 episodes of the Call To Action® podcast. It's a real privilege. Please do share and review the podcast to help more marketers feel better about marketing.     Timestamps (01:46) - Quick fire questions (02:56) - First ever (slightly medieval) job (04:06) - His first agency job at AMV with David Abbott (11:06) - Why did he want to set up his own shop?  (12:47) - The chaotic story behind the name Lucky Generals  (15:04) - Early days at Lucky Generals and rainbow laces campaign  (18:38) - Defining luck  (23:10) - Practicing being lucky  (30:05) - Brands born lucky  (33:01) - Supporting Commercial Break  (37:21) - Listener questions  (46:15) - 4 pertinent posers  Andy's book recommendations are: Run with Foxes by Paul Dervan  Brandsplaining by Jane Cunningham and Philippa Roberts  /////

In this week's episode I speak to Andy Nairn, Founding Partner at Lucky Generals, one of the UK's most successful creative agencies.Tune in now to hear us chat about his book ‘Go Luck Yourself' sharing valuable insights on how we perceive and think about luck.Andy also shares his thoughts about taking the leap to start your own company and what is behind success.Key takeaways include:● Why being a leader no longer means you need to do it alone● The importance of principles and its role in a business● The need and role of humour in advertising● Why you have control over your own luckAndy has been shortlisted for Campaign's Agency of the Year for six of the last seven years and has been named the country's top strategist for three of the last four years; he's also been listed as one of the top five creative people in world advertising, by Business Insider.Now he wants to share his good fortune with others, so he's written Go Luck Yourself, with all the royalties going to Commercial Break: an organisation that helps working class talent break into the creative industries.Useful links:Follow Joanna Howes and The Change Creators:website: https://www.thechangecreators.comlinkedin: https://www.linkedin.com/in/joannahowes/For Leadership and team coaching and training, you can message me at joanna.howes@thechangecreators.com and we can book a call. website: https://www.thechangecreators.com linkedin: https://www.linkedin.com/in/joannahowes/youtube: https://www.youtube.com/channel/UC2kZ-x8fDHKEVb222qpQ_NQ

In this episode, we're getting lucky! Despite it being mentioned in only 2% of management books and theories, luck can play a big role in your work and it's within your powers to make it happen. Sure, you can stumble into luck, but wouldn't'you rather create your own chances that get you where you want to go?  To find out how, join Andy Nairn, Campaign UK award-winning strategist 3 years in a row, founding partner of Lucky Generals, and author of Go Luck Yourself: 40 ways to stack the odds in your brand's favor, Lynette Xanders, director of brand strategy at Truth Collective, and, of course, John Roberts, chief strategy officer at Truth Collective, as they share how to get luck under your control, or not, and what it means for small agencies. Key Takeaways: How to take your luck in life from private to public 4 ways to stack the odds in your favor Setting the table so the fairies show up How to sell luck to your clients Why “the harder you work, the luckier you get" mindset is not all it's cracked up to be, and can also be damaging

In the latest episode of Marketing Week's podcast series, M&S Food's Sharry Cramond and Lucky Generals founder Andy Nairn discuss why now is the time to address the taboos surrounding social class and ask what marketers are doing to take accountability?

At the end of every episode of How I Built It, host Guy Raz asks extremely successful founders whether hard work and smarts played as much of a role as luck. Andy Nairn is the founder of Lucky Generals. He's been paying attention to the role that luck plays in life and brand success, since before stumbling on that name almost ten years ago. Now he's written a book, Go Luck Yourself, to put the stories in context and explaining how to recognize and take advantage when luck smiles on your business and brand. Proceeds from the book are going to support Commercial Break, which creates job opportunities in the creative industries for young, working class talent: https://www.amazon.com/Go-Luck-Yourself-brands-favour/dp/0857198882 Find Andy Nairn on Twitter: https://twitter.com/andynairn?lang=en Andy's shop, Lucky Generals: https://www.luckygenerals.com/ The Strategy Inside Everything is the podcast for people who think for a living. If you have an idea, a question or you want to push back on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most interesting messages will be added to future episodes, and I can't wait to hear from you. Music for The Strategy Inside Everything is by Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy consultant. Learn more at adampierno.com. --- Send in a voice message: https://anchor.fm/adam-pierno/message Support this podcast: https://anchor.fm/adam-pierno/support

This week we were joined by Andy Nairn, Founding Partner at Lucky Generals who demonstrates throughout this episode that understanding your secret sauce is one of the key factors for having a successful career. Throughout, we also talk about privilege, the impact mentoring and reverse mentoring has had on his career, as well as, some stories of the history of Lucky Generals. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

Where does luck come to play in advertising? How about luck in finding a job? Andy Nairn is a Co-Founder of the Superbowl phenom agency, Lucky Generals. Known for their amazing Amazon Alexa commercials and many more brand-building stories, Andy recently wrote the book on luck called "Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand's Favour." Andy teaches us how to better our position to break into advertising and position ourselves to get lucky. Connect with him by visiting our website: www.breaking-entering.com! --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support

Andy Nairn is one of the world's most respected brand strategists, and the co-founder of one of the UK's most successful creative agencies: Lucky Generals. Named after Napoleon's famous quote "I would rather have a general who was lucky than one who was good", the agency has more than lived up to its name, securing work with Amazon, Virgin Atlantic, Yorkshire Tea and many more. Lucky Generals has been shortlisted for Campaign magazine's Agency of the Year for the last five years in a row, and Andy has been recognized as one of the top five creative people in world advertising by Business Insider. While he certainly believes in hard work, he argues that one resource that's missing from many agencies, and marketers alike is, you guessed it; luck! In his book “Go Luck Yourself” he demystifies luck, and offers 40 ways to stack the odds in your brands favor. IN THIS EPISODE The future of marketing agencies, discovering different avenues of creativity, authenticity in branding, and the inspiration behind his book “Go Luck Yourself”. ABOUT VIP MARKETING VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it's served to the wrong audience? Generally speaking, you're wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. MARKETING STRATEGY + PLANNING Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts DIGITAL MARKETING SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll SOCIAL PUBLISHING & LISTENING Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns MEDIA Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing Visit www.veryimportantplacement.com to learn more. Call: 843-760-0707 VIP ON FACEBOOK Message: https://www.facebook.com/VeryImportantPlacement/ Produced by Craft Creative, Charleston's premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos. Visit www.wecraftcreative.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Another week, another birthday celebration. This time we mark the 4th anniversary of the founding of Craft Media. And I'm delighted to say again a success story of two female founders: Jen Smith & Sally Weavers.  This is a brilliant conversation which I could subtitle - "The Power of a Chat over a Cup of Tea". As this is how they came together as a foiunding duo, and how they make connections with clients, partners and their team. It's all about connection.  Craft is a communication consultancy, deliberately designed to be able to adapt to the ever-changing needs of clients and the wider industry. Craft believes a great communication plan can bring everything together.  Making sure the right brief is written, that media and creative are aligned around a real understanding of consumer behavior, having absolute certainty around how a brand behaves, and an intrinsic knowledge of media channels – what they do, how they work and the role they play in consumers lives – is the path to brilliant work and outstanding results. Since launch they have worked inside creative agencies (Grey, Uncommon, Lucky Generals) directly with clients (Nike Swim, ASOS, Which?) with media owners (Shortlist, Whatweseee, Vice) and with media agencies (Mindshare, Wavemaker, MC&C) Please share you own take-outs from the series on my Linked In page I'd love to hear what you think and also your suggestions for future founder guests. Remember to subscribe to be notified about new epsiodes. And please do rate & review this episode on Apple Podcasts. Hope you love it Richard x The Mojo Podcast Hosted by leadership coach Richard Stokes from Ibiza @mojorichard on Instagram www.mojodevelopment.co.uk richard@mojodevelopment.co.uk #craftmedia #mojo #connection #communicationsplanning #advertising #media #marketing #clients #founders #femalefounders #foundingduo #planners #powerofacupoftea

In this episode, we chat with Andy Nairn, author of 'Go luck yourself' and founder of Lucky Generals, an advertising agency. We talk about the huge role of 'luck' in branding, marketing, and business. Andy has found some great ways to leverage luck and challenge traditional thinking. I highly recommend reading the book. Some links:The agency: Lucky GeneralsThe book: Go luck yourselfIf you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount. 

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Andy Nairn is one of the 3 founders of Lucky Generals, a creative company for people on a mission. It's been shortlisted for Campaign's Agency of the Year for 5 years in a row. In 2021, Campaign named him the top brand strategist in the UK, for the 3rd time in a row. Business Insider has also named him one of the top 5 creative people in world advertising. He's won 24 IPA Effectiveness Awards (including the 2005, 2007 and 2010 Grands Prix) as well as the top 2 planning prizes in the USA (Gold Effie and Gold APGUS). And he's just launched his first book GO LUCK YOURSELF, with all the royalties going to help working class kids get a lucky break into the creative industry. What we covered in this episode: How lockdown led to Andy writing a book Why he went from law to advertising Jon's ‘lucky' break creating a new business Why successful companies use their luck better Good luck is more how you handle bad luck How being clear on your purpose helps prepare for bad luck How Napolean inspired Lucky Generals The importance of a popular idea rather than PowerPoint slides Why strategists should make things simple rather than being super intellectuals Lucky Lockdown and a socially distanced Teapot from Yorkshire How Lucky General took Yorkshire Tea from No.3 to No.1 Lucky timing and how the Coop strategy would have been much cooler in Swedish Trolling Tesco with the Coop's recycling message Premier league footballers lacing up in support of the LGBTQ community Lucky dog story and the role of jeopardy in creating a good ad Making the best Super Bowl ad for Amazon Why the more boring the category the more interesting you become How we lost our history and forgot the power of nostalgia Why lucky mascots are unloved marketing gold How Lucky Generals got everyone to complete their tax returns How the navy beat enemy u-boats by using a new paint scheme What took Taylors so long to put coffee in bags and how they turned this into an advantage Going commando for a good cause and the power of a beautiful constraint Lucky legacy and the battle of the bread brands How they updated the legendary Hovis boy on a bike campaign a won ad of the decade

Andy Nairn is a Founding Partner at Lucky Generals, one of the most awarded and revered Ad agencies in the world.  Campaign Magazine has named Andy the No.1 planner in the UK and one of the top 10 in the world. He has won more IPA Effectiveness Awards than any other planner, including 2005, 2007 and a 2010 Grand Prix.  He is now a Fellow in 2010 and the IPA has named him one of the inaugural members of their Effectiveness Hall of Fame. Andy has created impactful work at AMV BBDO, RKCR/Y&R, Goodby Silverstein and MCBD. Clients include Amazon, Yorkshire Tea, Zoopla, Alpro, Co-Op, to name a few.  Andy is also the author of the new book 'Go Luck Yourself', which presents 40 ways brands can stack luck in their favour. We talk about:

Andy Nairn is a Founding Partner at Lucky Generals, one of the most awarded and revered Ad agencies in the world.  Campaign Magazine has named Andy the No.1 planner in the UK and one of the top 10 in the world. He has won more IPA Effectiveness Awards than any other planner, including 2005, 2007 and a 2010 Grand Prix.  He is now a Fellow in 2010 and the IPA has named him one of the inaugural members of their Effectiveness Hall of Fame. Andy has created impactful work at AMV BBDO, RKCR/Y&R, Goodby Silverstein and MCBD. Clients include Amazon, Yorkshire Tea, Zoopla, Alpro, Co-Op, to name a few.  Andy is also the author of the new book 'Go Lucky Yourself', which presents 40 ways brands can stack luck in their favour.

Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand's Favour by Andy Nairn About The Author Andy Nairn has led a charmed life. He stumbled into advertising after studying Law at Edinburgh University. Almost 30 years later, he's one of the world's most respected brand strategists and a founder of one of the UK's most successful creative agencies, Lucky Generals. Just how creative is Andy? Business Insider has listed him as one of the top five creative people in world advertising. And this year, Campaign magazine named him the top brand strategist in the UK. And, interesting fact - he is the first Scottish author to appear on The Marketing Book Podcast! About The Book Luck is a four-letter word in business circles. But the truth is that fortune plays a part in every success story – and every failure. In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favor. Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand. He'll show you how to uncover your organization's hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practice being lucky, every day. Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times. Now Go Luck Yourself… Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/go-luck-yourself-andy-nairn

As strategists, we're reluctant to embrace the obvious. As Loz puts it "we think our role is to create an unexpected leap." But when something is obvious, that doesn't mean it's useless. This brilliantly simple campaign for Taylors coffee bags will inspire you to consider the obvious in everything you do.

Luck, Fate and Destiny. In Episode 3 we invite our first guest. I chat to Andy Nairn, co-founder of the International advertising agency Lucky Generals and rated by Business Insider as one of the top 5 Creative people in world advertising. Our discussion explores the ancient concepts of Luck, Fate and Destiny, often taboo or dismissed in the west, but celebrated and embraced in many other parts of the world. We talk about cornflakes, stallions and whether luck is made or inherited. Take a listen and see which side of the debate you find yourself on.

For the latest in The Marketing Society podcast series, Starter for Ten – a series of ten-minute talks from clever people in our network about things of interest to marketers, we have a founding partner of Lucky Generals and author of https://www.harriman-house.com/goluckyourself (Go Luck Yourself: 40 ways to stack the odds in your brand's favour), Andy Nairn, to talk about the role of luck in building a brand.

Are we making enough efforts to ensure that the people we're talking to are representative of a proper cross-section of society? How can we make sure that our default isn't always white nuclear families in Milton Keynes? And that agencies don't downplay what they find in favour of their own experience and/or gut instinct? Every month we ask individuals from the communities most affected to draw on their vast experience and knowledge to give everyone in the industry a tool kit for making our work more inclusive. Episode 3 looks at where do we get our insights from?  Key take-outs include: Be proactive about seeking out diverse audiences for your research. A quick Google search or 10 minutes with a couple of colleagues from diverse communities is not enough. Reject our own base assumptions and ask the right question about the audience you are talking to in the first place.Separate your research from ideas empathy and replace them with true insight Get out more, and dont let the spreadsheets do the work. Guests this episode are: Steven Lacey, Founder, The OutsidersRich Miles, CEO + Founder of The Diversity Standards CollectiveArif Miah, Co-Founder and Creative Strategy Director at Mud OrangeThe pod is created by Lucky Generals,  BITE  and Wildstorm PR.  It is hosted by Lucky Generals' Strategy Director Rachel Hamburger and Account Director Katie Hooper. It is produced by Noel Bussey at Wildstorm PR. 

In this episode we sat down with Andy Nairn who is a Founding Partner at Lucky Generals. With nearly 30 years’ experience in the creative industry, Andy is now one of the world’s most respected brand strategists. As one of the UK’s most successful creative agencies, Lucky Generals have done and are famed for their amazing work for the likes of Amazon, Yorkshire Tea, Paddy Power, the Co-op, and many more. They’ve also been shortlisted for Campaign magazine’s Agency of the Year for the last five years in a row. Andy has been named the country’s top strategist for the last two in a row and one of the top five creative people in world of advertising by Business Insider. Now Andy wants to share his luck with others, so he’s donating his royalties from his first book ‘Go Luck Yourself’ to Commercial Break: an organisation that helps working-class talent break into the creative industries. Andy grew up in the Scottish Borders but has worked in London since 1993 (apart from a short period in San Francisco). He now lives out in the sticks in Berkshire! He’s been married for 21 years and has 3 kids, 19, 15,12. Andy also play all sorts of musical instruments badly and supports a variety of frustrating sports teams. See more about Andy here: https://www.linkedin.com/in/andy-nairn-0a03396/ Give us a follow on our social channels: - https://www.facebook.com/JustaChatWith - https://www.instagram.com/JustAChatWith - https://twitter.com/justachatwith - https://www.linkedin.com/company/35615125/ Hosted by Andrew Dobbie. Powered by MadeBrave - http://www.madebrave.com

This episode’s guest is Andy Nairn, co-founder of Lucky Generals, who describe themselves as a creative company for people on a mission. Andy has been named the top brand strategist in the UK for the last three years and has also been named one of the top 5 creative people in world advertising. Andy has just written a book called Go Luck Yourself, which discusses the role luck can and should play in unlocking creative thinking and innovation. During our conversation, he tells a story about Quincy Jones. Quincy Jones has won 28 Grammys during his career and been nominated for 58 more. He believes that luck is an essential element of the creative process. In fact, so deep and omnipresent is his commitment to luck that inscribed on his studio wall is this - “Let God walk through the room.” You may or may not be religious - I’m not - but this sense of making space for some other force during the creative process resonates with me. It is reminiscent of Elizabeth Gilbert’s reminder in Eat, Pray, Love that the ancient Greeks and Romans believed that creativity was a divine attendant spirit that came to human beings from some distant and unknowable source. And it is familiar to me in that my best work comes when I am willing to be less in control. And then, it is not just inspiration that comes, but a force that takes over to such an extent that sometimes I don’t remember the act of creating. Maybe you’ve experienced something similar yourself? The art of fearlessly leading creative thinking and innovation has many components. But this idea of allowing luck into the equation doesn’t come up very often. And never by design. And yet, by its very definition, creating time for the unpredictable, light for the unseen, and opportunity for the accidental, must be part of any business that depends for its success on the ability to discover the new. So if you find yourself running from meeting to meeting, brief to brief, financial statement to financial statement, maybe stop for a moment and ask yourself whether you’ve left any room for luck. And if not, why not?

For this episode of the podcast I'm joined by Andy Nairn, Chief Strategy Officer and Co-founder of Lucky Generals, an award winning creative agency based in the UK and USA. Andy is one of the most respected and awarded brand strategists in the world, and he is publishing a new book: Go Luck Yourself, 40 ways to stack the odds in your brand's favour. The book coming out in June 2021, and you can already pre-order it now. We talked about luck, Andy's life and career, and this being the podcast where play meets strategy, Andy was gracious to participate in a playful exercise we put together with a couple of examples of exercises to come up with possible ideas for Go Luck Yourself's fictional book launch event. We used inspiration from newspapers we had bought for the occasion, and I prepared a randomised table to have some inspiration to get us started. It was good fun, and I hope you enjoy listening or watching it as well. Mentioned in this episode Go Luck Yourself Lucky Generals Agency

How do leaders lead when none of us have ever been here before. Over the next few weeks I’m going to be talking to some memorable guests.  Dave Gilboa, the co-founder and CEO Of Warby Parker. Charlie Cole the CEO of FTD. The futurist, Faith Popocorn. Andy Nairn, the founder of Lucky Generals and Jenny Just, the co-founder of Peak 6 Investments and the founder of Poker Powher. This week, I’m going to do something a little different.  Some people have suggested that every few weeks they’d like me to put a broader context around what I’m learning about leadership, both from these conversations and from my own work. How do the leaders who are best at unlocking creativity and innovation in the people that work for them, do that? So, let’s start here. What is leadership? 

Andy is Campaign Magazine’s 2020 U.K. strategist of the year. We talk Alexa, his new book “Go Luck Yourself” and why he feels luck is where opportunity meets a prepared mind.

S01 Episode 5: In this episode, we chat to award-winning Creative Director Kate Murphy. With a 10 year career across agencies including BBH, Lucky Generals, and now Acne where she runs the creative department. Kate shares her views on diversity and inclusion in the workforce as well as her personal experiences and struggles with being a creative and the importance of leaders to empower their teams to build resilience and trust.

Today, I'm having a GAS with Andy Nairn, a founding partner at Lucky Generals. Andy has written a new book called 'Go Luck Yourself: 40 ways to stack the odds in your brand's favour', which you can pre-order here. In the book, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favour. -- Having a GAS™ is the podcast that talks to the great and the good of the creative industries, and in particular finds out what makes great music for film, for TV, for advertising; for dancing to, for cooking to, f*cking to, and more... -- GAS™ Music is a music production agency in Manchester, UK. We compose and produce original music, create awe inspiring sound design and have a fully integrated audio post-production studio. We also have a great record collection, and welcome any additions, recommendations or criticisms. -- http://www.gasismusic.co.uk​ -- © GAS™ Music 2021

Many companies challenge diversity norms in their advertising but are hardly doing the same in the products that they sell, from taking a "shrink and pink it"  approach to the products they create for women to completely ignoring many minority communities.  In this episode we ask the question, is what we're selling part of the problem and how do we make sure that progressive comms aren't a hollow vessel for regressive products?Giving answers and advice are Davina Rajoopillai, co-founder and Executive Producer at BADLANDS and Ugla Stefanía Kristjönudóttir Jónsdóttir, columnist at Metro and Co-director of My Genderation CIC. Credits Created by Lucky Generals Produced by Noel Bussey at Wildstorm PRHosted by Rachel Hamburger, Strategy Director at Lucky Generals 

My guest today is Andy Nairn, one of the  founders of Lucky Generals; a creative company for people on a mission. In 2020, Campaign named Andy the "Top Brand Strategist in the UK", for the 3rd time in 10 years. And Business Insider named him one of the "Top 5 Creative People in World Advertising."Recently, Andy launched his first book called “GO LUCK YOURSELF - 40 ways to stack the odds in your brand's favour.” And here's the best part - ALL the royalties from this book are going to help working class kids get a lucky break into the creative industry.I invited Andy to be a guest on my show to discuss the role luck plays in branding. I wanted to know why it's considered taboo in business. And I was curious to get his POV on what role mindset plays on turning misfortune into good fortune.

Eaon talks with Andy Nairn, co-founder and CEO of Lucky Generals in London. Andy has written a splendid book 'Go Luck Yourself'. The lessons among the 40 chapters are how to appreciate what you’ve got, look out for opportunities everywhere, turn misfortune into good fortune and how to practise being lucky, every day. They also digress into a bit of football chat and you can learn how a 19th-century Italian acrobat influenced the repositioning of Pot Noodle.Go Luck Yourself is out in June, but can be preordered here (UK and Australia links)https://www.amazon.co.uk/Go-Luck-Yourself-brands-favour/dp/B08T69P5C5https://www.amazon.com.au/Go-Luck-Yourself-Brands-Favour/dp/0857198882

In this special edition of Campaign’s podcast, Snapchat’s regional general manager, Ed Couchman, MG OMD CEO Natalie Bell, and Lucky Generals’ co-founder Helen Calcraft share their views about how brands and agencies plan to accommodate the needs of the younger workforce during Covid-19. Please visit the Campaign-Snapchat hub (https://www.campaignlive.co.uk/snap) for more information about the Snapchat Generation. Warning: some of the topics discussed are of a sensitive nature and listener discretion is advised.  Running order: 3:01 How has young people’s time on Snapchat and online changed since the start of the pandemic? 8:02 Gen-Z: what we should know about them and the challenges they’ve faced in 2020? 16:05 Forms of engagement for younger workers at home   19:24 Changes in approach to bringing new talent 26:50 The misconceptions brand marketers have about young consumers 30:40 The likelihood of using more influencer marketing in campaigns  38:15 Trends that accelerated due to the pandemic but will have a lasting impact This special episode is hosted by Campaign's media and technology editor Omar Oakes and produced by ReThink Audio and Rebecca Grisedale-Sherry.  Read advertising industry news, features, and see the latest ads on campaignlive.co.uk (https://www.campaignlive.co.uk/) . Follow us on Instagram: Campaign Magazine (https://www.instagram.com/campaignmagazine/) Tweet Tweet @CampaignMag (https://twitter.com/Campaignmag?) Join our LinkedIn group (https://www.linkedin.com/groups/3614115/)

Our industry is embarrassingly white and middle class. It's time that we have some uncomfortable conversations and face up to some difficult truths.   This podcast is aimed at giving a platform to members of the amazing communities within advertising and marketing who are leading the charge to diversify our industry and bring it into the 21st Century. We intend to answer questions like what are the key issues? How do they intersect? And how can we all become active allies and forces for positive change at every stage of the process.Premiering at BITE LIVE 2020, Episode 1 explores who actually works within the creative industries, what are we doing that's working and what do we need to be doing differently. Guests this week are Yolanta Boti, Creative at Ogilvy UK and Founder of Ogilvy Roots, Leila Siddiqi, Associate Director Diversity at the IPA, Asad Dhunna Founder at the Unmistakables and Katie Hooper, Account Director at Lucky Generals.Host: Nicola Kemp, Editorial Director at BITEProducer and editor: Noel Bussey, Founder Wildstorm PRSpecial thanks to Rachel Hamburger, Strategy Director at Lucky Generals, Isabel Ashton, Deputy Editor at BITE and Rich Miles, CEO & Co-founder of the Diversity Standards Collective. 

🎧 Los anuncios leídos en podcast aumentan la intención de compra Según Nielsen, los anuncios leídos por el anfitrión del programa son más eficaces que los leídos por otras personas, las cuñas preparadas o los mensajes pregrabados. Aumentan un 50% la intención de compra. BTW: Una investigación de eMarketer de septiembre de este año apunta que más de 106 millones de estadounidenses escucharán podcasts para fin de año, lo que supone un crecimiento anual de más del 16% 🔝 Las RRSS más utilizadas a nivel mundial Según el informe de We Are Social y Hootsuite, en enero de 2020 éramos 3.8 billones de usuarios activos a nivel global: un 9,2% más que en enero de 2019. Si no contamos a Whatsapp: ➡La red social más usada es Facebook con 2449 millones de usuarios. Si bien es verdad que está perdiendo usuarios y que el alcance orgánico es de chiste, una media de 4,26% de seguidores, sigue siendo la reina de las redes sociales. ➡De cerca le sigue YouTube con 2000 millones ➡Instagram con 1000 millones, aunque sigue ascendiendo. ➡ En España, se calca el podium, pero mientras en el cuarto puesto mundial aparece TikTok, en nuestro país es Twitter. 🛍 TikTok da sus primeros pasos en el ecommerce de la mano de shopify Tras el lanzamiento de Instagram Shopping, TikTok ha decidido apostar por este formato. Los comerciantes de Shopify contarán con 300 dólares de crédito gratuito (unos 255 euros) para comenzar sus campañas y podrán crear rápidamente anuncios nativos en la red social con las herramientas de TikTok. 🤳🏻 Dior utiliza Snapchat para que los usuarios se prueben sus nuevas zapatillas Los usuarios de la aplicación Snapchat podrán probarse seis nuevos modelos de zapatillas de la firma de moda Dior a través de la realidad aumentada. 💢 El Gobierno de EEUU pide explicaciones a varias plataformas sobre sus medidas para combatir el contenido dañino La falta de control de contenido ha provocado que directivos de Google, Facebook y Twitter hayan tenido que presentarse por videoconferencia ante la audiencia del Comité de Comercio del Senado de EE.UU para debatir sobre la Sección 230 de la Ley de Decencia en las Comunicaciones. Los 3 representantes se han mostrado partidarios de esta ley, que data de 1996, aunque reconocen que necesita modificaciones para adaptarse al contexto actual. Además, aseguraron estar trabajando para erradicar las fake news así como los mensajes que inciten al odio. 👨🏻‍⚖️ La justicia de EEUU bloquea las restricciones de Trump a TikTok Un juez federal en el estado de Pensilvania ha bloqueado temporalmente las restricciones gubernamentales a TikTok y que supone, de facto, bloquear las intenciones del ejecutivo estadounidense de restringir el uso de la aplicación el próximo 12 de noviembre. 💵 Empresas detrás de las campañas electorales en EE.UU. Bloomberg News ha analizado las aportaciones económicas de los trabajadores estadounidenses. Empresas como Facebook, Google, Apple, Amazon o Disney han colaborado con el candidato demócrata. Las empresas de mensajería y paquetería, Walmart y las fuerzas de seguridad del estado han contribuido para lograr la reelección de Trump. 🏖 Whatsapp presenta novedades en el “modo vacaciones” El 'modo vacaciones', es una configuración que permite a los usuarios archivar conversaciones para silenciarlas, y que, con la nueva actualización, las mantendrá así aunque lleguen nuevos mensajes. Así pues, para comprobar si alguien ha escrito, el usuario deberá entrar en las conversaciones que tenga archivadas. 🔵 Medium presenta nuevo logo Medium es una plataforma en donde cualquier persona puede publicar textos de forma gratuita. La agencia Collins, quienes ya diseñaran los logos de Twitter y de Twitch, ha refinado familia tipográfica. Esta está formada por unas líneas más simples para que la lectura del nombre sea más sencilla.El mayor cambio viene en el logo. 🏆 Los premios Eficacia 2020 ya tienen ganadores El Gran premio a la eficacia ha sido para Bankinter, con su campaña "Medidas concretas” elaborada por Sioux meet Cyranos y planificada por Havas. Campaña que también se llevó el oro a mejor campaña integrada. El premio a agencia del año ha ido a parar a las vitrinas de Arena Media. El oro para la construcción de marca ha sido para ING Direct por el trabajo realizado con Sra. Rushmore e Ymedia. 🦁 Se abren las inscripciones para los Cannes de 2021 El motivo es que el jurado tendrá que revisar piezas tanto de 2020 como de 2021 para entregar los premios de cada año. Habrá cambios en algunas categorías como en PR o Eficacia Creativa. También tendremos la Creative Business Transformation, que premiará a las empresas que mejor implementen la creatividad como impulso para su crecimiento. 🍺 ContrapuntoBBDO y Proximity muestran lo que Google Spain está haciendo por las pequeñas empresas Bajo el concepto “no hay país sin pequeños negocios” se centra, en la ayuda a los bares y restaurantes para que a través de su digitalización puedan tener más oportunidades. 🧔🏻 KFC se suma al Movember y le afeita el bigote al Coronel Sanders Se trata del “movember”, movimiento para donde los hombres se dejan bigote para llmar la atención sobre los problemas de salud de masculinos, como el cáncer de próstata, el cáncer testicular y el suicidio. Pues el Coronel Sanders ha decidido apuntarse al movimiento y en KFC Francia podemos verlo sin su mítica perilla. El logo de Pringles también ha decidido sumarse a este movimiento que trata de dar visibilidad a enfermedades socialmente secundarias. 🎄 Ya están aquí las primeras campañas de Navidad Amazon, Lego, Suchard y Juguettos son las primeras marcas en lanzar sus campañas navideñas. 👉El spot creado por la agencia Lucky Generals para Amazon, narra la historia de una joven bailarina que obtiene el papel principal en la próxima producción de su escuela de baile. Pero por culpa del COVID esta se cancela. 👉Lego ha tirado por la exaltación de la creatividad con el spot “and i think to myself”. La pieza muestra a diferentes familias que juegan juntas mientras los niños crean y exploran alocadas historias y aventuras con los productos de LEGO. 👉El spot de Suchard, creado por Ogilvy, profundiza en esas pequeñas historias que ocurren dentro de una familia para recordar a los consumidores que el regalo más importante es seguir compartiendo momentos y conectando con quien más queremos. 👉Juguettos por su parte ha creado “queda mucho por jugar” en la que nos invita a no perder la visión de la vida de nuestro niño interior con un spot muy divertido.

How does the Strategic Planner of the Year think? Andy Nairn co-founded Lucky Generals in London seven years ago. The agency has grown to ninety people in London and now has twenty people in New York. Their work is consistently exceptional. Andy's contribution to it was acknowledged by Campaign when it named him Strategic Planner of the Year 2020. We discuss growing an agency from scratch, establishing a culture of effectiveness, seeking clients who are in search of dramatic change, and some of Andy's favorite work. You can find Andy here: http://www.twitter.com/andynairn ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

In this third episode, Gav Thompson chats to the amazing female advertising entrepreneur Helen Calcraft. Helen Calcraft is one of Britain's most successful advertising entrepreneurs. She has been the founder of two of Britain's leading advertising agencies, MCBD & Lucky Generals, both of which she set up, grew and then sold. In the often male-dominated world of advertising, Helen is a true female powerhouse. However, her personal crusade is perhaps even more astounding than her professional one. She has battled with cancer twice, dealt with an unbelievably difficult and traumatic pregnancy, and has brought up two fantastic daughters as a single working mum. In this episode, Helen talks with real honesty and candour about resilience and how she has managed to bounce back from everything life has thrown to her. We think it is a pretty inspirational story. Please listen, enjoy, review and subscribe. Show produced by George McDonagh. Music by James Morton.

Listen to Helen talk about founding agencies, those that have inspired her along the way and moving quickly and compassionately in a crisis. 

Simon Dent was a lawyer then a sports memorabilia shop owner, then a sports agent to his flat mate Martin ‘Chariots’ Offiah and then a football agent. In 2016, he co-founded Dark Horses, a creative sports marketing agency that sits within Lucky Generals, one of the most successful independent advertising agencies in London. We went to the Exmouth Market office to talk to Simon and join the dots. Next week, Richard and Sean head to Paris for the first ever Unofficial Partner Live at the inaugural Global Sports Week event. Come and say hello if you’re there. https://globalsportsweek.com

Today's episode is with Simon Dent. After starting his professional life as a lawyer, Simon quickly realized he had more to offer the world and made the transition to that of a sports agent. Over the following decade, he represented Premiership footballers, Olympic gold medallists, Rugby World Cup winners and even a Hollywood movie star. In 2013, Simon switched to marketing to help launch the agency, BBH Sport, and work on slightly more traditional brands.Then in the spring of 2016 he co-founded Dark Horses alongside the founders of advertising agency, Lucky Generals.We touched on the following:Mental healthHow his illness changed his lifeThe importance of being creative in your fieldHow to move beyond the structuredHow to be a great marketerMoving beyond the traditionalResources Mentioned In The EpisodeTwitter: @simonjdentWebsite: https://www.darkhorses.com/ See acast.com/privacy for privacy and opt-out information.

SportsPro editor-at-large Eoin Connolly talks to Simon Dent, the former lawyer and soccer agent turned founder of BT Sport Industry Award-nominated creative agency Dark Horses.  Speaking at the company's London offices, Dent discusses the gap he saw for more creatively minded work in sports sponsorship and marketing campaigns, and how he partnered up with Lucky Generals to fill it. He also reveals why he values being surrounded by smarter people, and how Dark Horses plans to maintain its underdog streak, and talks about the growth to be had for brands in women's sport and the search for new audiences.

"On a Saturday afternoon when every sports fan is going to watch their chosen sport, there are thousands of brands barking at them whether it's a print paper, online, in stadium on LEDs, in the matchday program; there's all these messages and presumably only the best are going to get taken home with fans and that's what our job is: to be the best messengers." Simon Dent is a former sports business lawyer & agent turned creative agency founder in the U.K. As managing partner of Dark Horses, Simon leads a team of world-class creatives working with brand such as Peloton, PUMA, City Football Group, Southampton F.C., Under Armour, Nissan and more. Whilst working as an agent, Simon realized that brands were missing opportunities to better engage fans via athletes he represented, so he founded an advertising agency. Simon discusses the emotional aspect of sport and how consumer brands can leverage those emotions to engage consumers in a more authentic way rather than simply sharing a logo on the scoreboard. We also chat about how an outside agency can bring a different high-level, strategic perspective to clubs and avoid being pigeonholed as production creatives like so many in-house creatives do with team marketing execs. Simon elaborates on why sporting brands should be vary weary of the competition for attention in future fans now that the internet offers attention grabbers like Fortnite, YouTube and Netflix. Lastly, we discuss creative culture and more specifically how Dark Horses uses it to recruit and keep creatives. Mentions Include: Dark Horses Simon Dent on Twitter Dark Horses on Twitter Dark Horses on IG Lucky Generals BBH Sport Fornite brand activations Droga5 My next guest is going to be Barton Damer. Barton is the founder of AlreadyBeenChewed, a 3d animation and motion shop in Dallas, TX that has worked with many major brands such as Nike, Marvel and more. Sign up for the email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport.

London has been a rapidly resurgent market for TBWAWorldwide, Adweek's Global Agency of the Year for 2018. So while we were in the city recently, we sat down with British agency veteran Sara Tate, recently named CEO of the storied TBWALondon office. She tells us about her career path, her time at startup agency Lucky Generals (recently acquired by TBWA) and much more. 

In Campaign’s first weekly news podcast, James Murphy, the group chief executive of Adam&EveDDB, and Helen Calcraft, a founder of Lucky Generals, join Campaign’s Gideon Spanier and Claire Beale to re-live the drama of Sir Martin Sorrell’s resignation from WPP, assess his legacy and debate what’s next for the man and the company.

Today I’m sitting down with a founding partner of one of the hottest ad agencies in London – Andy Nairn from Lucky Generals. Andy co-founded Lucky Generals in 2013. The agency is responsible for almost all the good creative that’s going around at the moment, including my recent favourite: the Yorkshire Tea ‘Where Everything’s Done […] The post Andy Nairn, founding partner, Lucky Generals appeared first on Reevoo.

This week, Mike is joined by Harvard Business School's Michael A. Wheeler, a leading negotiation author and theorist. They share detailed anecdotes on how companies--engines that generate disputes practice conflict resolution via elaborate institutionalized systems, by finding creative measures, and even down and dirty fast processes. And they discuss why relying on Lucky Generals isn't a bad way for supervising negotiating executives and managers.