Podcasts about sweathead

Mark Pollard, founder of Mighty Jungle and host of Sweathead, shares his unique perspective on simplifying strategy in this insightful episode. Reflecting on his journey from creative to strategist, Mark explains his approach to strategy, highlighting the pivotal role of storytelling and empathy in shaping effective brand narratives. We explore the delicate balance between creativity and analytical thinking, with Mark providing real-world examples of strategies that drive impactful results. He underscores the importance of simplicity in strategy, offering practical guidance on how to create clear, actionable brand strategies through his 4 Point Framework. Mark also dives into the biggest challenges facing strategists today, offering advice on avoiding common pitfalls and staying ahead in a rapidly evolving industry.

WARC's Rica Facundo talks to Sweathead's Mark Pollard, Gigil's Nanais Hernandez and Oddefy's Leandro De Los Santos about the existential crisis facing strategists about the role and value of strategy - a major theme from WARC's Future of Strategy Report. Discussing how and why strategists need to be deft translators and how to train younger strategists.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The last time I spoke with Jenny Chang was four years ago. Since then, she's worked in agencies and for Lego and has now launched her own company, Constellation Theory. In this episode of Sweathead, we discuss this journey as well as what it's like to build a business around yourself. Jenny is hosting our upcoming strategy conference The Sweathead Do-Together. Links: Jenny aka jennifer m chang: https://www.linkedin.com/in/jayemsey Mark: http://www.instagram.com/markpollard The Sweathead Do-Together: https://sweathead.com/the-sweathead-do-together-2024/

John Lyons is a fractional CMO. This might mean that he's a fraction of a CMO and that he's either very small or only does a fraction of what a CMO usually does. Well, that's what I think when I see the title "Fractional CMO" - Oh, it's a thumb-sized CMO doing 10% of the CMO job. But, in this chat, John puts me straight while also sharing his thoughts on why B2B service-based companies - especially agencies - struggle with marketing. And John gives us a brief mental health update because, last time we spoke on Sweathead, John shared a lot about his battles with a mental health crisis. You can find John here: https://www.linkedin.com/in/johnpaullyons/ You can find details about our upcoming masterclasses and accelerator here: http://www.sweathead.com

On day three of Cannes Lions, WARC's Anna Hamill talks to Diageo's Grainne Wafer and Callum McCahon from Born Social about Guinness's brand transformation. WARC's Lena Roland and Mark Pollard from Sweathead discuss the future of strategy, and Oxford University's Andrew Stephen and the Unsterotype Alliance's Sara Denby share new research proving the power of progressive advertising.

Monika Farkašová (from agency Triad) has won the Young Lions so I'm now calling her World Champion because "Winner" is boring. The Young Lions takes the best young talent from around the world and pits them against each other in a ferocious battle of minds for 24 hours in Cannes every June. David Cerveny (from agency Zaraguza) is a frequent contender in this battle as well having represented the Czech Republic several times. He has his eyes on the big prize and the new title WORLD CHAMPION. In this episode, we discuss what it's like to compete in the Young Lions competition as well as the advertising markets in Slovakia and the Czech Republic. Monika is here: https://www.linkedin.com/in/monika-farka%C5%A1ov%C3%A1-7b2730a5/ David is here: https://www.linkedin.com/in/davidcerveny/ ** Mark is teaching in Prague (June 24) and will be at Cannes this year. Details about all of our upcoming masterclasses are on the Sweathead website: http://www.sweathead.com. You can find Mark here: http://www.instagram.com/markpollard

“Either do the hard work of finding words that work hard, or use words that make hard work for everyone else.” Mark Pollard, Author of “Strategy is Your Words” The world's only podcast solely dedicated to audio ads is back with a new season! Presenting Ad Infinitum Season 2, Episode 1 - "Sound Strategy." Host Stew Redwine (Oxford Road's VP of Creative Services) discusses the importance of strategy in audio advertising and ranks ads from five top audio spenders. But this job is too big for one person, so Stew welcomes Strategist Supreme Mark Pollard–podcast host, author, and CEO of Sweathead. Join them as they break down ads from big names with bigger budgets–Progressive, Apple, Verizon, AT&T, and Pfizer. The real question: are their strategies sound? Or do they hit a sour note?

Julien Normand is Global Strategy Lead for Publicis LEON @ Publicis Media in Singapore. Recently, he wrote a piece called "The Silent Ascent Of Super Light Buyers," in which he shares research that suggests marketers need to pay attention to people who don't buy them very often. You can find Julien here: https://www.linkedin.com/in/julien-normand-101/⁠ ⁠ His article is here: https://www.linkedin.com/feed/update/urn:li:activity:7061959692071141376/ ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: ⁠https://sweathead.com/teams/⁠

The next Sweathead Strategy Accelerator happens in October, 2023. It's a 4-week program that will teach you about The Four Points framework, linear and lateral thinking, the importance of problems, how to write insights, and how to write strategy. This next accelerator is our fifth public accelerator so we thought we'd invite some previous students to share their work and experience with you. You'll hear from: - Dulce Vazquez- VP, Strategy Director, Wildtype Health - Rodolfo Andres Estrada - Senior Brand Strategist BBDO, Guatemala - Sarah Mahoney
- EVP, Healthcare Communications, Strategy & Planning, Weber Shandwick - Victoria Gates-Fleming- SVP, Creative Strategy & Insights at Day One Agency For more details about the accelerator, visit: https://strategyhome.sweathead.com/products/the-sweathead-strategy-accelerator/ For 15 examples and 70 pages of student work, visit: https://mailchi.mp/sweathead/9vtxjz2jqq

Annual plans, campaign ideas, and creative concepts are all high-visibility deliverables that often are surrounded by stress. And when things get stressful, we as humans are inclined to take shortcuts. When you let your strategy hygiene go in marketing, you're hurting the integrity of your thinking. This week, we explore 3 key behaviors you want to keep up so that hygiene stays in check and you lay a strong foundation for ideas to build from. Show notes: I recommend following Sweathead and Mark Pollard for ongoing strat chat; here is a great resource relevant to our discussion in this episode Here are a few helpful strategic planning models to aid in your thinking from HubSpot

Erick Apuy is building an empire from his home base in San Jose, Costa Rica. His agency, Interaction, is one of the most awarded in the region. Their love of problems and context help them help their clients in ways that involve advertising but only if they have to. For instance, they helped a hydroelectricity company make money from crypto. In this episode, I chat with Erick and Monica Gonzales, Interaction's strategic planning lead, to find out how they go about their work. You can find Interaction here: https://interaction.cr/ ** You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠ ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: ⁠https://sweathead.com/teams/⁠

Dave Collins is Strategy Director at The Monkeys in Melbourne, Australia. The Monkeys have been a prolific creative agency ever since they launched and they were listed in the Effie Index in 2022. In this interview, Dave share the special sauce plus a few case studios. We also talk about his year in New York and how he's thinking about approaching his 30s in the industry. You can find Dave here: https://www.linkedin.com/in/dave-collins-b5b15357/ ** You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠ ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: ⁠https://sweathead.com/teams/⁠

Raluca Kovacs is Chief Strategy Officer of Publicis Worldwide in Romania. Romania is a competitive advertising country. It seems like one of those hotbeds that not enough of us know about. It's a hotbed that has created several agencies that frequently feature in award shows and in the Effie Index. In this episode, Raluca shares with us the culture at Publicis in Romania. You'll hear a big emphasis on learning and self-improving. You can find Raluca here: https://www.linkedin.com/in/raluca-kovacs-6987464/ ** You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠ ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: ⁠https://sweathead.com/teams/⁠

Mario Morby is Regional Head of Strategy at FP7McCann. He's based in Dubai. In case you didn't know, Dubai is very different from Birmingham in the UK, where Mario was working before joining FP7McCann. FP7McCann is prolific and Mario takes us on an intellectual tour of what makes the agency so good. You can find Mario here: https://www.linkedin.com/in/mariomorby ** You can find the Sweathead report What Strategists Want From Work here: https://bit.ly/what-strategists-want ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/

Javier Quintero is Chief Strategy Officer of GUT in Buenos Aires. Every decade a handful of agencies appear and then tear up the industry as we know it and GUT is currently doing this. In this episode, Javier explains to us how GUT does creative briefs and how they put pressure on their work so that nothing crap leaves the building. You can find Javier here: https://www.linkedin.com/in/javiquintero/ ** You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠ ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: ⁠https://sweathead.com/teams/⁠

Zahra Ali runs strategy at Ogilvy in Karachi. She's helped the agency win so many awards that the agency is listed in the Effie Index. In this episode, Zahra explains the culture of Ogilvy Karachi to us and takes us through some award-winning work. You can find Zahra here: https://www.linkedin.com/in/zahra-ali-037bb616/ ** You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠ ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: ⁠https://sweathead.com/teams/⁠

Victor Stroe is Associate Director and Head of Strategy at Leo Burnett in Bucharest, Romania. His office was ranked the eleventh most effective in the world according to the 2022 Effie Index). Romania has a prolific and competitive advertising industry–it's just not that internationally known. In this episode, we discuss Leo Burnett's mindset and culture, what helps the agency win so many awards, and how strategists fit in. You can find Victor here: https://www.linkedin.com/in/victor-stroe-5511979/ ** You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠ ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/

Ryan O'Connell is Chief Strategy Officer of Ogilvy in Sydney, Australia. His office ranked in the Effie Index and we wanted to find out why. In this episode, Ryan talks about the need to be interesting and useful while also comparing notes between the two agencies he's spent the longest time in: Clemenger BBDO and Ogilvy. You can find Ryan here: https://www.linkedin.com/in/ryan-o-connell-43854212/ ** You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠ ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: ⁠https://sweathead.com/teams/⁠

Amber Chenevert is Managing Director, Strategy & Insights as well as Global Culture Studio Lead at VMLY&R. She's a PhD and has taught advertising. In this episode we discuss a question that's been on her mind recently: "Is niche marketing making it harder to reach ppl?" You can find Amber here: https://www.linkedin.com/in/amber-chenevert-phd-027a4b1/ ** You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠ ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: ⁠https://sweathead.com/teams/⁠

David Moreno recently moved to BBDO, Atlanta, where he's EVP, Strategy Lead. Prior to this, David was Managing Director, Strategy and Insights at VMLY&R. Big titles in big agencies doing big things. In this episode, David gently compares the two and gives us his first impressions of BBDO and what makes the agency so good at making effective advertising. You can find David here: https://www.linkedin.com/in/david-moreno-577b928/ ** You can find the Sweathead report What Strategists Want From Work here: ⁠https://bit.ly/what-strategists-want⁠ ** Next strategy event: The Sweathead Strategy Summer Camp - Starts July 18, 2023 Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: ⁠https://sweathead.com/teams/⁠

Aisha Hakim is an associate creative director at 72andSunny. She's also prolific online. Aisha will be hosting a masterclass called "The Art Of Deck-Making" for us on May 17. Aisha originally published a deck about deck-making to Twitter and then to LinkedIn. The deck went a little viral and it still pops up every few months. In this episode, we discuss all of this. You can find Aisha here: https://aishamadeit.com/ ** Next strategy event: The Art of Deck-Making with Aisha Hakim Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/

It's May 4. Today marks three years since Sweathead launch its first online class. And, to celebrate, we've published a new report "What Strategists Want From Work". In this report, you'll learn: 1. What strategists want from the companies they work at, 2. What strategy bosses want from their strategists, 3. What makes a strategy career happen, 4. The top strategy bosses that people want to work for, and 5. The companies strategists most want to work at. Find it here: https://mailchi.mp/sweathead/what-strategists-want-2023

Bonnie Wan is Head of Strategy at Goodby Silverstein & Partners, an agency she's worked at for thirteen years. In 2022, she won a big award: AdAge's CSO of the year. And she's about to publish a book through which she's going to put all of her strategy nous into a shape that can help you in your life. It's called "The Life Brief." In this episode of Sweathead, we discuss how to become more of who you are–How do you work out who you are? How do you be that? You can find Bonnie here: https://www.linkedin.com/in/bonniewan/ ** Next strategy event: The Art of Deck-Making with Aisha Hakim Details: http://www.sweathead.com. ** Sign up for our newsletters: https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/

Bernice Chau is author of "The Visibility Mindset". Her agency experience includes R/GA, Zambezi, TBWA, and David&Goliath. While navigating her career in the creative department, Bernice found herself longing to be able to connect with more people who understood her experience. So she set up Asians In Advertising with Jessalin Lam and has amassed a community of over 4,000 people who identify as AAPI from around the world. And this is what we discuss. You can find Bernice here: https://www.linkedin.com/in/bernicechao/ ** Next strategy event: Aisha Hakim's Masterclass The Art of Deck-Making http://www.sweathead.com ** Sign up for our newsletters: 1. For Friday's Sake–a weekly laugh at the marketing world https://sweathead.com/newsletter/for-fridays-sake/ 2. Strategy 4 Life–inside the working lives of strategists https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

Mark Pollard runs Sweathead, a community to "help people build lives around their strategy instincts." He and his team do this through workshops/Masterclasses, training, the Sweathead podcast and newsletter, and the 17,000 member Sweathead Facebook community. He's also run strategy teams at Big Spaceship, Edelman, and Leo Burnett. He was on the Account Planning Group (APG) committee in Australia 12 years ago. He's spoken at Cannes Lions Festival of Creativity, AIGA How Design, Google Firestarters, and more. He is author of Strategy is Your Words. He also once published Australasia's first full-color hip hop magazine “Stealth”. Today, Mark joins the DRMG team to discuss what we've termed B2B's Cake Conundrum, how conservative product-only culture of many start-ups prohibits the type of creative thinking and actions required to achieve escape velocity and grow into the next stage. As Mark says, "It takes creative people to grow companies, conservative people to run companies.” How to find the balance between the two? You can find Mark on Instagram.

Sofia, Bulgaria. It's the capital of one of Europe's poorest countries, a country that spent decades behind the iron curtain, a country after which the Bulgarian Split Squat is named, and a country that wants you to visit it. I'm speaking at Digitalk on May 18 and I'm teaching a masterclass on May 19. And to whet people's appetites for the eccentricities I'm going to bring, this episode features a live workshop with Adriyana Mihaylova, a local strategy mind who's spent the last couple of years developing a new strategy for Sofia. You can find out more about the Bulgaria masterclass on the Sweathead website: http://www.Sweathead.com

Yikes. I think I squeezed four episodes into one here. We discuss: 1. Advertising industry news and breaking campaigns from Dodge, Icelandair, KFC, and Lawn Doctor 2. Natalie Brinkman's strategy for Sriracha 3. How to improve Get/To/By 4. Tensions facing strategists right now And a bunch of Sweathead news including masterclasses and conferences. ** Subscribe to our newsletters here: https://sweathead.com/newsletter/strategy-for-life/

@Agencyprobs is crushing it on Instagram. With over 110,000 followers, the meme account helps everyone in advertising laugh and cry a little at the career that's chosen them. In this anonymous and debut interview, I speak with one of the founders and minds behind the account. We discuss what the ad industry creator lifestyle is like and we discuss some of the industry problems that cause the most pain. You can find Agency Probs here: https://www.instagram.com/agencyprobs/ ** Next strategy events: Masterclass with Mark Pollard - How To Find Your Strategy Voice (April) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up for our newsletters: 1. For Friday's Sake–a weekly laugh at the marketing world https://sweathead.com/newsletter/for-fridays-sake/ 2. Strategy 4 Life–inside the working lives of strategists https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

Simon Kemp is founder of Kepios, a business consulting firm that helps organizations worldwide make sense of people's digital behaviors. He's been investigating digital trends for a very long time. This means that he knows what I mean when I ask, "Yeah but is any of this useful?" So, in this chat, Simon points our attention to the digital trends worth our attention. You can find Simon here: https://www.linkedin.com/in/eskimon/ ** Next strategy events: - Masterclass with Mark Pollard - How To Find Your Strategy Voice (April) - WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up for our newsletters: 1. For Friday's Sake–a weekly laugh at the marketing world https://sweathead.com/newsletter/for-fridays-sake/ 2. Strategy 4 Life–inside the working lives of strategists https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world.  We host conferences, online courses, live events, and podcasts. We also train companies.

Elisabeth Bromberg recently set up a consultancy. It's called Mildred Mae. Her focus is on empathy. In this episode, we discuss the three kinds of empathy as well as what it's like to set up a consultancy in these times. You can find Elisabeth here: https://www.linkedin.com/in/elisabethbromberg/ You can find Mildred Mae here: https://mildredmae.com/ ** Next strategy events: Masterclass with Mark Pollard - How To Find Your Strategy Voice (April) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up for our newsletters: 1. For Friday's Sake–a weekly laugh at the marketing world https://sweathead.com/newsletter/for-fridays-sake/ 2. Strategy 4 Life–inside the working lives of strategists https://sweathead.com/newsletter/strategy-for-life/ ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

Rodrigo Maroni is CSO of WundermanThompson in New York. He's managed strategy teams at Weiden+Kennedy and Crispin Porter & Bogusky too. And back in Brazil, Rodrigo led Brazil's Account Planning Group or Grupo de Planejamento.  Rodrigo is my kind of strategy leader–he wants his teams to grow, to take risks, and to thrive.  But this isn't the experience of all strategists out there. Some bosses aren't great. So, in this episode, we discuss how to develop the next generation of strategists. Rodrigo is teaching a masterclass for Sweathead in March.  You can find him here: https://www.linkedin.com/in/romaroni/ ** Next strategy events: Masterclass with WundermanThompson CSO Rodrigo Maroni (March) The Sweathead Strategy Accelerator (March) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

David Tiltman likes to get around effectiveness. You could say he's really into effectiveness stuff. Like, it's his thing. And it better be because David oversees all of the ideas and words at WARC and WARC is slowly taking over Cannes. I said that. David did not. A few years ago, the company that bought the Cannes Lions Festival of Creativity also bought WARC. They're called Ascential. They were once called emap. Since the purchase, WARC's footprint has been growing at Cannes with 2023 likely their biggest contribution so far. In our chat, we discuss the history of WARC as well as what's going on in the world of effectiveness–you know, the marketing science-y stuff. You can find David here: https://www.linkedin.com/in/david-tiltman-5a2a6614/ You can also find him talking at WTEff-The Eff-ing Effectiveness Festival in April. Details on the Sweathead website. ** Next strategy events: Masterclass with WundermanThompson CSO Rodrigo Maroni (March) The Sweathead Strategy Accelerator (March) WTEff-The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead. Richard Shotton was my first interview. So I've called him back for two episodes this week.  In this episode, we discuss Richard's new book "The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy". You can find Richard here: https://www.astroten.co.uk/ **  Next strategy training: The Sweathead Strategy Accelerator (March) WTEff–The Eff-ing Effectiveness Festival (April) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

Five years ago this week (February 25, 2018-2023), I published the first episode of Sweathead. I was doing talks up the West Coast of the USA and I was trying to work out what to do with the next phase of my life. Yes, I was 39 at the time. I interviewed Richard Shotton about his book "The Choice Factory" from a hotel room in Los Angeles. It was all very raw. I published it unedited. I was just trying to re-find my voice and get a sense of new momentum in my life. So, for this week, I'm sharing a two-part interview with Richard. In this episode, we talk about his leap at independence–how has it all been going? In part two, we discuss Richard's new book "The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy". You can find Richard here: https://www.astroten.co.uk/ ** Next strategy training: Lucky Generals Cofounder Andy Nairn teaches a masterclass on planning superpowers (Feb 23) The Sweathead Strategy Accelerator (March) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

Jon Evans is a CMO at System1 in the UK. But he also runs a podcast called Uncensored CMO in which he discusses the trials and tribulations of being a CMO in public. In this episode of Sweathead, Jon shares some of the things he's learned from speaking to CMOs. Call them "secrets" if you like. You can find Jon here: https://www.linkedin.com/in/uncensoredcmo/ ** Next strategy training: Lucky Generals Cofounder Andy Nairn teaches a masterclass on planning superpowers (Feb 23) The Sweathead Strategy Accelerator (March) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies.

Andy Nairn is running our first masterclass of the year. On February 23, he'll spend 3 hours helping play with your planning superpowers. And Andy should know. He's been the UK's Planner of The Year several times, he's Co-founder of Lucky Generals, an agency that TBWA bought into 5 years ago and an agency that's made four of the five most-watched ads in the past five years. Seems like some superpower stuff going on, right? In this episode of Sweathead, we discuss the TBWA part-acquisition of Lucky Generals as well as how to understand your strengths. You can find out about Andy's superclass here: https://sweathead.com/products/andy-nairns-masterclass/ Don't forget to subscribe to our newsletter to stay up to date with all of our classes, events, and conferences: https://linkin.bio/sweathead

To start 2023, we're running a fast series on trends worth paying attention to in The Sweathead Trend Bender Series. Over five episodes this week, you'll get to hear 25 trends that people who get paid to find trends are highlighting for their clients. In this episode, Quick Study Cofounder Rob Engelsman lays down one big trend for marketers: A Return To Practicality. And we discuss the dynamics leading to it. You can find Rob here: https://www.linkedin.com/in/rcengelsman/ ** Join a live Meta Trend workshop with Reddit's Matt Klein on Feb 3 here: http://bit.ly/3XOjJ7f Next strategy training: Lucky Generals Cofounder Andy Nairn teaches a masterclass on planning superpowers (Feb 23) The Sweathead Strategy Accelerator (March) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/

To start 2023, we're running a fast series on trends worth paying attention to in The Sweathead Trend Bender Series. Over five episodes this week, you'll get to hear 25 trends that people who get paid to find trends are highlighting for their clients. In this episode, EssenceMediaCom's Chike Ume takes us through The Great AI Experiment, Anti-Establishment Is The New Establishment, and Hedonism (f*&k-it vibes). You can find Chike here: https://www.linkedin.com/in/chikeume/ ** Join a live Meta Trend workshop with Reddit's Matt Klein on Feb 3 here: http://bit.ly/3XOjJ7f Next strategy training: Lucky Generals Cofounder Andy Nairn teaches a masterclass on planning superpowers (Feb 23) The Sweathead Strategy Accelerator (March) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/

To start 2023, we're running a fast series on trends worth paying attention to in The Sweathead Trend Bender Series. Over five episodes this week, you'll get to hear 25 trends that people who get paid to find trends are highlighting for their clients. In this episode, Vayner's Olayinka Ajibola and Hayley Grant take us through their trend highlight reel. The trends come from The Vayner Constellation: 2023 Trends Forecast. They include New Americana, Gen-less, and Revenge Living. You can find Olayinka Ajibola here: https://www.linkedin.com/in/olayinkaajibola/ Hayley Grant is here: https://www.linkedin.com/in/hayleykgrant/ ** Join a live Meta Trend workshop with Reddit's Matt Klein on Feb 3 here: http://bit.ly/3XOjJ7f Next strategy training: Lucky Generals Cofounder Andy Nairn teaches a masterclass (Feb 23) The Sweathead Strategy Accelerator (March) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/

To start 2023, we're running a fast series on trends worth paying attention to in The Sweathead Trend Bender Series. Over five episodes this week, you'll get to hear 25 trends that people who get paid to find trends are highlighting for their clients. In this episode, Will Poskett breaks down five trends he's seen across all those trend reports everyone is gouging on. These are called Meta Trends. They include Coping Through Creativity, The Power Of The Past, and Recover In Reconnection. You can find Will and his deck about these trends here: https://www.linkedin.com/in/will-poskett-%F0%9F%94%A5-62942716/ ** Join a live Meta Trend workshop with Reddit's Matt Klein on Feb 3 here: http://bit.ly/3XOjJ7f Next strategy training: Lucky Generals Cofounder Andy Nairn teaches a masterclass (Feb 23) The Sweathead Strategy Accelerator (March) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/

A big thank you to the Sweathead team and all the speakers for making The Sweathead Get-Ahead happen on January 20, our five-year anniversary. We have so much planned for 2023, including a week of trends this week on the podcast (The Sweathead Trend Bender) and a live workshop with Reddit's Matt Klein on 16 meta trends on Feb 3. RSVP to the workshop here: http://bit.ly/3XOjJ7f ** Next strategy training: Lucky Generals Cofounder Andy Nairn teaches a masterclass on planning superpowers (Feb 23) The Sweathead Strategy Accelerator (March) Details: http://www.sweathead.com. ** Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** Sweathead is a support group for strategists and account planners around the world. We host conferences, online courses, live events, and podcasts. We also train companies. Find out about our company training here: https://sweathead.com/teams/

Justin Graham runs M&C Saatchi Group in Australasia. He started in management consulting then moved to Leo Burnett Sydney as an account planner. I sat next to him there, or at least in arms' reach. Like, I could annoy him if I wanted to without using my arms if I felt like it. After Leo Burnett, Justin moved to BBDO in New York to run Gillette before returning to the Australian offices of Droga5. He always struck me as a very intentional decision-maker so,now that he's running things, I wanted to find out how intentional he was, how set on becoming an advertising agency CEO he'd been when we worked together, and what he's learned along the way. I think this is the first interview I've recorded face-to-face for Sweathead. Out of 400+.  We recorded this in Sydney at the M&C Saatchi offices. You can find Justin there most days of the week and also here: https://www.linkedin.com/in/justinalexandergraham/ ** Sweathead celebrates its fifth anniversary on January 20, 2023 with a live event "The Sweathead Get-Ahead". Join us for talks, case studies, and a chance to plan your year. Details at http://www.sweathead.com. **

It's not every day you get to hear two strategy leaders compare and contrast their agency's Gold IPA Effectiveness Papers. But Senior Planner at Brave Michael Kates suggested it on Twitter and Leo Burnett's London Head of Planning Tom Sussman and Wieden+Kennedy's Group Strategy Director Tass Tsitsopoulos said "yes". So here we are–a rare day. Tom takes us through a 15-year case study of disciplined brand building for McDonald's in the UK. Tass shares the “Famous Orders” campaign with us. It's a refreshing discussion that will help you understand how each agency approaches their work for McDonald's, attitudes towards celebrity, making a global brand work locally, and more. Big thanks to Michael for suggesting the chat. Links below: Tom: https://www.linkedin.com/in/tom-sussman-59892719/ Tass: https://www.linkedin.com/in/tass-tsitsopoulos-ba44551/ Michael: https://www.linkedin.com/in/michael-kates-484b4843/ ** Sweathead celebrates its fifth anniversary on January 20, 2023 with a live event "The Sweathead Get-Ahead".  Join us for talks, case studies, and a chance to plan your year.  Details at http://www.sweathead.com.  **

Friends, Sweathead celebrates its fifth anniversary on January 20, 2023, with a live event called "The Sweathead Get-Ahead". RSVP at http://www.sweathead.com. It's free and open to all and it features... 1. Elizabeth Paul–CSO, The Martin Agency Adage CSO of the Year and Chair of the 4As Strategy Committee 2. Andy Nairn–Founding Partner, Lucky Generals The UK's Planner Of The Year in 2021 3. Tahaab Rais–CSO MENAT, Publicis Groupe One of the world's most awarded strategists 4. Ambika Pai–CSO, Mekanism Former Partner at Wolf & Wilhelmine and Adjunct Professor at Parsons 5. Aisha Hakim–ACD, 72andSunny Art director published in Sweeney's…tasty 6. Rodrigo Maroni–CSO, Wunderman Thompson Winner of the Grand Prix at Cannes and various Best Agency Awards Sign up to our weekly strategy newsletter: http://eepurl.com/dscjW5 ** In this episode I run through our plans for the year, 7 strategist affirmations you can use to talk back to your brain, and a list of first principles I'd encourage you to keep in mind as you do your work this year. We have big plans for 2023 and hope to see you in strategy class soon. ** Find out about our company training here: https://sweathead.com/teams/

On today's episode, host Katya Allison is joined by Mark Pollard, Host and CEO at Sweathead and Author of “Strategy is Your Words”, for a discussion about creativity in the marketing space.Sometimes, marketers can get bogged down by data and it causes brands to lose the human spark that made them compelling. Mark offers a few words of wisdom to combat this:- Clarify common department language and create definitions that everyone can clearly understand.- Learn to view ideas as combinations of thoughts that are specific and novel.- Rework the way creative briefs are formulated. Simple, creative and interesting briefs produce better content than long, data-centric briefs.- Use data but don't let your team be chained down by it. Once data starts squelching creativity then it's no longer helpful.Mark's approach to marketing hopes to reinvigorate the creativity and empathy that he believes many businesses are lacking.Mark Pollard | Twitter - https://twitter.com/markpollardSweathead | Website - https://sweathead.com/Sweathead | Twitter- https://twitter.com/SweatheadStrategy is Your Words | https://sweathead.com/products/strategy-is-your-words/Katya Allison | LinkedIn - https://www.linkedin.com/in/katyaallison/GRIN | LinkedIn - https://www.linkedin.com/company/grin-inc-/If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit Grin.co.#content #PR #Affiliate #marketing #influencermarketing #creatormanagement

In this episode of Sweathead, James Hankins discusses two big topics: marketing concepts he's infatuated with and how he published his way through–then out of–a redundancy. We discuss concepts such as market share, contribution margin, and incremental revenue. And we discuss how writing can provide a sense of rhythm and mission when life throws lemons at us. James is Global VP Marketing Strategy and Planning at SAGE. He's also Founder of Vizer Consulting and the Co-Chair of the IPA Share of Search ThinkTank. In the past, he's worked at Manning Gottlieb OMD, Vizeum, and MEC. He's worked on two of the most successful smoking cessation campaigns in the world (Quit Kit and Stoptober for the UK's NHS) as well as IKEA's "The Wonderful Everyday". He created the "Hankins Hexagon"–a new model of the path to purchase, and "digital availability"–an addition to the availability canon. He also works with JP Castlin writing about e-commerce, modern retail and corporate strategy implications. You can find James here: https://twitter.com/jcphankins **

In this episode of Sweathead, I discuss cross-culture kids with Sean Choi. Cross-culture kids are people who grow up between two or more cultures. These "kids" are fast becoming a large population in the USA and, because of this, they are increasingly working in advertising and the audiences of advertising. Sean currently calls The Martin Agency, AdWeek's back-to-back Agency of the Year, home. He takes pride in quite literally ‘breaking into' strategy as a late bloomer but brings along his background in Talent and Culture from Apple and freelance photography. Aside from fully believing “New York or nowhere,” Sean is a proud Korean-American committed to being a megaphone for the marginalized. He's spoken at events hosted by the likes of the 4As, AIA, and 3AF, crafted thought leadership picked up by Adweek, and is the the curator of an industry-wide cultural moments calendar. You can find Sean here: https://www.linkedin.com/in/seanrichardchoi/ **

In this episode, we look at five insights about insight hunters as suggested by strategists. You can find the deck here: https://bit.ly/insighthunters ** THIS WEEK ONLY: You can the coupon code HOLIDAY22 on the Sweathead website to get 20% off plus free shipping of 2 or more copies of my book "Strategy Is Your Words". You can find out about our membership at http://www.sweathead.com. We'll be announcing tens of events and masterclasses in 2023 soon. If you enjoy this episode, please share it with a friend and give it a kind review. **

You can find this episodes on Instagram @markpollard. You can the coupon code HOLIDAY22 on the Sweathead website to get 20% off plus free shipping of 2 or more copies of my book "Strategy Is Your Words". You can find out about our membership at http://www.sweathead.com. We'll be announcing tens of events and masterclasses in 2023 soon. If you enjoy this episode, please share it with a friend and give it a kind review. **

Edelman's Amina Colter Jones (SVP, Health), Dinah Douglas (Senior Strategist), and Laura Goldsmith (Head of Strategy, LA) were part of a team that helped The Boris Lawrence Henson Foundation launch a campaign to get attention for black student's mental health challenges. The campaign was called “The Unspoken Curriculum”. It recently picked up Gold in the Healthcare category and an honorable mention for Nonprofit Strategy at the 2022 Jay Chiat Awards. In this episode of Sweathead, we discuss how it came to be–from why the campaign was needed to how the team arrived at their approach as well as the involvement of their clients. You can see the campaign here: https://borislhensonfoundation.org/unspoken/ Amina Colter Jones (SVP, Health): https://www.linkedin.com/in/amina-colter-jones-94545512/ Dinah Douglas (Senior Strategist): https://www.linkedin.com/in/dinahdouglas/ Laura Goldsmith (Head of Strategy, LA): https://www.linkedin.com/in/lauraseidengoldsmith/ **