Podcasts about SEO

  • 16,198PODCASTS
  • 87,470EPISODES
  • 31mAVG DURATION
  • 10+DAILY NEW EPISODES
  • Sep 30, 2025LATEST

POPULARITY

20172018201920202021202220232024

Categories




    Best podcasts about SEO

    Show all podcasts related to seo

    Latest podcast episodes about SEO

    The Food Blogger Pro Podcast
    How Jessica Robinson Built a Profitable Food Brand Without SEO

    The Food Blogger Pro Podcast

    Play Episode Listen Later Sep 30, 2025 57:18


    Leveraging Facebook for monetization and audience growth, leaning into short-form video, and creating relatable content with Jessica Robinson from A Farm Girl's Kitchen. ----- Welcome to episode 538 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Robinson from A Farmgirl's Kitchen. How Jessica Robinson Built a Profitable Food Brand Without SEO From publishing her first two cookbooks to launching her site, Jessica walks us through the early days of her journey as a food creator and the strategies she used to help her gain momentum — fast! She talks about why she chose to focus on Pinterest and Facebook instead of traditional SEO and how those choices paid off, allowing her to monetize her business within just a few months. Jessica shares her tips for growing her audience on social media, monetizing through the Facebook Content Monetization program and Amazon affiliate links, and how her short-form videos not only drive traffic but also boost her SEO. With over 430k followers on Facebook and a rapidly expanding presence across platforms, Jessica emphasizes the importance of diversifying income streams and traffic sources and connecting with her audience through relatable, authentic content and storytelling. Three episode takeaways: Lean into the concept of being ‘expert enough' — Jessica monetized her site within three months by focusing on Pinterest and later Facebook and skipping SEO-heavy strategies in favor of visual platforms with viral potential. She really focuses on analytics and is constantly evolving and pivoting based on what is working (and what isn't working anymore). Facebook can be a powerful traffic and revenue source — With over 430k followers, Facebook is Jessica's #2 traffic driver and brings in $1,500–$3,000 monthly from the Facebook monetization program — excluding the additional income Jessica receives from affiliate income and search traffic. Jessica shares more about her posting strategy and how viral videos on Facebook contribute to her SEO strategy. The importance of short-form video — Consistently posting relatable, engaging recipe videos with a focus on storytelling helps Jessica grow her audience — all while connecting deeply with her community. Resources: A Farmgirl's Kitchen New England Farmgirl A Farmgirl's Table Everything Food Conference Delicious Table Intercom Social Fabric Cinnamon Rolls Recipe PicMonkey Canva Splice App Maximizing Affiliate Revenue with Deep Linking URLgenius Grocers List Geniuslink Manychat Follow Jessica on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group Email Bjork Email Jessica Join Food Blogger Pro during our Q4 Sale! Become a member for just $65 for 3 months! Sale ends Friday, October 3rd at 11:59pm EST. Thank you to our sponsors! This episode is sponsored by Raptive and Yoast. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

    The Unofficial Shopify Podcast
    SEO Is Dead. Long Live GEO. w/ Domaine's Mac King

    The Unofficial Shopify Podcast

    Play Episode Listen Later Sep 30, 2025 51:54


    "ChatGPT is not that sophisticated yet. So for marketers, what that means is there are real ways right now for arbitrage in this short period of time before ChatGPT gets good enough to say, no, we're only showing the proper result."Mac King from Domaine breaks down why merchants are seeing ChatGPT and Perplexity show up as referral sources in their analytics—and what to do about it. We talked about the terminology wars (GEO vs AEO vs AI search optimization), why AI engines favor content from Google's 10th page, and the Reddit strategies that actually work without getting banned.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSDomaine AI Commerce Suite: https://www.meetdomaine.com/insights/domaine-news/domaine-launches-ai-commerce-suiteMac King on LinkedIn: https://www.linkedin.com/in/mackenziepking/Mac King on Twitter: https://x.com/MacKing/Profound (tracking tool): https://www.tryprofound.com/Shopify Knowledge Base app: https://apps.shopify.com/shopify-knowledge-baseSEOFOMO newsletter: https://seofomo.co/Commerce GPT newsletter: https://www.yotpo.com/commerce-gpt/WORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

    MarTech Podcast // Marketing + Technology = Business Growth
    How will features like Google's AI Mode impact how people market?

    MarTech Podcast // Marketing + Technology = Business Growth

    Play Episode Listen Later Sep 30, 2025 6:56


    AI search features are transforming traditional marketing approaches. Alex Schultz, CMO and VP of Analytics at Meta, explains how AI-powered search and chat experiences will reshape digital advertising strategies. He discusses AI engine optimization as the new SEO, the competitive landscape between Google's Gemini and OpenAI's ChatGPT, and Meta's positioning through AI glasses and voice interfaces that integrate real-world context with search capabilities.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Lawyerist Podcast
    Smarter Law Firm Marketing: AI Tools That Actually Work, with FirmPilot

    Lawyerist Podcast

    Play Episode Listen Later Sep 30, 2025 20:36


    In episode 580 of the Lawyerist Podcast, Zack sits down with Jake Soffer, CEO and founder of FirmPilot, to explore how artificial intelligence is reshaping law firm marketing. Forget generic blog posts and robotic content, Jake shares how FirmPilot uses AI and data science to build smarter, measurable strategies that actually attract clients.  You'll hear how law firms can leverage AI beyond parlor tricks, why “moonshine marketing” doesn't cut it anymore, and what lawyers need to know about AEO (AI Engine Optimization) versus traditional SEO. Zack and Jake also discuss the future of client search behavior, how to avoid overhyping trends, and why sticking to fundamentals will always matter.  If you're curious about using AI in your practice, but don't want to waste time on gimmicks, this episode will give you a roadmap to experiment wisely, protect your marketing investment, and grow sustainably.  Listen to our other episodes on Law Firm Marketing, Growth and AI:  #577: Rethinking Law Firm Growth in the Age of AI, with Sam Harden Apple | Spotify | LTN #550: Beyond Content: How AI is Changing Law Firm Marketing, with Gyi Tsakalakis & Conrad Saam Apple | Spotify | LTN #434: Leverage AI to Stay Ahead, with Greg Siskind Apple | Spotify | LTN   If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you.    Access more resources from Lawyerist at lawyerist.com.  Chapters:  0:00 – Introduction with Zack Glaser 1:27 – Meet Jake Soffer of FirmPilot 2:17 – How AI Is Changing Legal Marketing 3:12 – Data-Driven Law Firm Growth 4:46 – The Limits of ChatGPT Content 7:12 – Building Smarter AI Workflows 9:23 – AEO, GEO, and the Future of Search 11:59 – Why Fundamentals Still Matter 14:45 – Writing for AI vs. Writing for Clients 17:05 – First Steps for Lawyers Using AI 18:33 – Do Your Research Before Choosing Tools 19:10 – Where to Find FirmPilot 

    Unicorns Unite: The Freelancer Digital Media Virtual Assistant Community
    #262 Ask Emily Reagan: How to Shift Into a Boss Mindset as a Freelance Service Provider

    Unicorns Unite: The Freelancer Digital Media Virtual Assistant Community

    Play Episode Listen Later Sep 30, 2025 20:44


    Are you still thinking like a “grateful doer” instead of the boss of your business? If you've ever felt stuck in the freelancer-to-CEO mindset shift, this episode is for you. In this Ask Emily Anything episode, listener Candice asks a question so many of us freelancers secretly struggle with: How do you actually make the transition in your brain from service provider to boss? It's not just about raising your rates or slapping “CEO” in your bio. You have to own your expertise, set boundaries, and finally treat your freelance business like a business. I share my real journey (the rock bottoms, a-ha moments, and gradual pivots) that helped me shift out of the employee mindset, stop undervaluing my time, and step into my role as a confident business owner.Listen to learn more about:How to recognize the difference between being a freelancer-for-hire vs. a self-employed business ownerThe importance of tracking your time, setting boundaries, and stopping scope creep before it eats your profitThe “competence-confidence loop” that fuels your ability to raise rates, say no, and step into your CEO powerHow to reconnect with WHY you left corporate in the first place—and use that fire to fuel your boss mindsetIf you've been wondering how to stop playing small and finally embrace your role as the boss of your freelance business, you'll want to hit play on this one. I hope it'll flip the switch you've been waiting for.Sponsored by the Unicorn Digital Marketing Assistant SchoolAdmin work is getting automated—but marketing? That's in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You'll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don't stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.comLinks Mentioned in the Show: Got a burning question about freelancing, digital marketing, or navigating this wild business journey? Ask Emily Anything! Leave a voicemail here: https://www.speakpipe.com/unicornsunite Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.comQuestion Submitted by Candice:Instagram:

    My Amazon Guy
    Top 10 SEO Videos Every Amazon Seller Should Watch

    My Amazon Guy

    Play Episode Listen Later Sep 30, 2025 7:39


    Send us a textThis compilation brings together the top 10 SEO videos that sellers found most valuable. From indexing strategies to strike zone keywords, each clip highlights powerful steps to improve product rankings. These videos show how to optimize copy, manage content, and use proven SEO methods to increase visibility and sales. Full videos are linked below.Turn SEO insights into results, book a call today and get a winning strategy built for your catalog: https://bit.ly/4jMZtxu#AmazonSEO #AmazonTips #EcommerceSEO #AmazonSelling #SEOHacksTop 10. How to Set Alt Text using AI (Rank with Amazon SEO): https://www.youtube.com/watch?v=5-IlTs6jkFsTop 9. Amazon SEO: How to Rank Higher and Get More Clicks with AI | SEO Phase 3 Strikezone Focus: https://www.youtube.com/watch?v=t4TJmLrU-eITop 8. Amazon SEO Tips: Why Custom URLs Matter for Your Listings: https://www.youtube.com/watch?v=hX0Z78z3P-cTop 7. 3 Tips to Improve SEO Traffic to Your Website - Search Engine Optimization: https://www.youtube.com/watch?v=_8zydN1p-G8Top 6. Amazon SEO Hack: Title Keyword Density Tutorial: https://www.youtube.com/watch?v=ZAymjRYbWIQTop 5. [SEO Update] Amazon Algorithm 2023 Patch Notes to Rank Your Product to the Top of Page 1: https://www.youtube.com/watch?v=A3zeoEO0tKETop 4. How Many Sales Do You Need to Index a Product on Amazon? [Amazon SEO Ranking Tutorial]: https://www.youtube.com/watch?v=sYGeIUfl2B4Top 3. [Advanced Amazon Strategy] My Best 4 Tips in PPC, SEO, Catalog, and Design to 3x Sales: https://www.youtube.com/watch?v=2ol0R1w-mIUTop 2. 5 SEO Tips to Grow Amazon Sales: https://www.youtube.com/watch?v=D3imvLFOV04Top 1. How to Rank #1 on Amazon with SEO (No PPC required): https://www.youtube.com/watch?v=vYbA6U65cUc-------------------------------------------------------------------------------Stay ahead of platform shifts, download the PPC guide sellers are using to adapt fast: https://bit.ly/4lF0OYXSelling across programs? The SEO toolkit helps you get found where it matters most: https://bit.ly/457zjSlDon't wait for customer drop-offs, download the Crisis Kit and protect your listings now: https://bit.ly/4maWHn0Stop chasing retail gimmicks, get serious about DTC and grow a brand you control: https://bit.ly/4kOz6rrTimestamps00:00 - Top 10 SEO Videos00:22 - AI Hack for Alt Text (Top 10)01:02 - Writing Copy with Strike Zone Keywords (Top 9)01:49 - Setting Your Amazon URL (Top 8)02:25 - Website SEO Action Items (Top 7)03:20 - Title Density Explained (Top 6)03:58 - Amazon Algorithm Update (Top 5)04:49 - Indexing and Page One Sales (Top 4)05:23 - Four Pillars of Traffic and Conversion (Top 3)06:00 - Five SEO Tips for Better Rankings (Top 2)06:41 - How to Rank Number One on Amazon (Top 1)-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue 16 Media & CBNation.co
    IAM2605 - Entrepreneur Helps National Brands Create More Revenue

    CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue 16 Media & CBNation.co

    Play Episode Listen Later Sep 30, 2025 16:57


    In this episode, we have Jacqueline Basulto, founder and CEO of SeedX Incorporated, joined the I AM CEO podcast to share her entrepreneurial journey. Growing up in New York as the daughter of Cuban‑Puerto Rican immigrants, she cultivated a strong work ethic that later propelled her from a brief stint at Google into launching SeedX in her early‑20s with just $20 and a vision to help businesses thrive online. The core of SeedX's service model is what Basulto calls “360 marketing.” Rather than focusing on a single channel, the agency takes a holistic, omni‑channel approach, aligning website design, SEO, email and text‑message marketing, social media, paid ads, and overall business objectives into a cohesive strategy. Beyond tactics, Basulto emphasizes the company's “scrappy” culture, embodied in her self‑assigned title of “digital Trojan.” She describes SeedX as a lean, resource‑maximizing outfit that thrives on turning limited budgets into impactful results while maintaining a relentless pursuit of excellence. Website: seedx.us LinkedIn: jacqueline-basulto   Previous Episode: iam359-entrepreneur-helps-national-brands-create-more-revenue   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

    HTML All The Things - Web Development, Web Design, Small Business
    HTML Crash Course (For Absolute Beginners)

    HTML All The Things - Web Development, Web Design, Small Business

    Play Episode Listen Later Sep 30, 2025 50:19


    Learning HTML is the first step to building websites, but it can feel overwhelming when you're starting from scratch. In this crash course, Matt and Mike break down the absolute basics of HTML in a way that's clear, practical, and beginner-friendly. You'll learn what HTML is, how tags work, why structure matters, and how semantic HTML makes your sites more accessible and SEO-ready. We'll also cover how search engines use your HTML, why clean code helps ranking, and what to focus on before diving into CSS and beyond. Whether you're brand new to coding or brushing up on fundamentals, this episode will give you the foundation you need to start building the web. Show Notes: https://www.htmlallthethings.com/podcast/html-crash-course-for-absolute-beginners Powered by CodeRabbit - AI Code Reviews: https://coderabbit.link/htmlallthethings Use our Scrimba affiliate link (https://scrimba.com/?via=htmlallthethings) for a 20% discount!! Full details in show notes.

    Business of Aesthetics Podcast Show
    Why Can't Gen Z and Millennials Find the Dermatologist They Need?

    Business of Aesthetics Podcast Show

    Play Episode Listen Later Sep 30, 2025 21:57


    In this episode of the Business of Aesthetics podcast, host Adeesha sits down with Naren Arulrajah, CEO of Ekwa Marketing, to tackle a crucial challenge for dermatologists: "Why Can't Gen Z and Millennials Find the Dermatologist They Need?" Despite high demand, Naren reveals the common marketing mistakes that limit a practice's visibility to this digitally-savvy generation. He exposes the two primary errors practices make—neglecting the high-value aesthetic patient base and relying on expensive, untrusted paid advertising over sustainable organic growth (SEO). Drawing on his 18 years of experience, Naren provides the essential "correct map" for dermatologists looking to future-proof their business. He details the importance of optimizing for the patient's buyer's journey (find, like, trust) through mobile-friendly communication, authentic case studies, and strong Google reviews. He also explains how to establish personal authority and use credentials to gain a competitive edge in the age of AI search tools like Google AI Overview. This episode offers the strategic guidance needed to attract, engage, and convert the next generation of aesthetic patients.

    We’re All Psychic
    Transformation and Meditation - With Nick

    We’re All Psychic

    Play Episode Listen Later Sep 30, 2025 28:56


    I have Nick, animal communicator, back to the show, and he tells of his transformation and growth into exploring teaching the human beast how to be happier. He invites listeners to his meditations on Monday mornings starting in October. You can check this link to get the link to the Free Meditations he is offering.http://nickmusica.com/meditationThank you, Nick!This is a video podcast on Spotify and YouTube.Want to know more about Nick Musica?Nick is an SEO expert, plant medicine enthusiast & psychic animal communicator. He had his first psychic and psychedelic experiences in his early 20s. It took nearly 25 years for those kinds of experiences to resurface again. In fact, much of his adult life was what most people would consider “normal”.That changed when Nick started exploring consciousness with plant medicine & a spiritual teacher. A connection opened that continued to grow and evolve. He went to a psychic medium who told him that he would communicate with animals, and it would be easy. After a few false starts, she was right. Nick now communicates with other people's animals and helps people develop their own intuitive gifts. You can find Nick at ⁠https://nickmusica.com/⁠Support the podcast by Subscribing! Visit our website: https://www.wereallpsychic.com/Want to be a guest? Email me at lisa@wereallpsychic.com.Thank you for watching and listening.

    The Goal Digger Podcast
    917: “I Quit Social Media And My Business Grew 165%: Here's How”

    The Goal Digger Podcast

    Play Episode Listen Later Sep 29, 2025 56:58


    Feeling burnt out by the social media hamster wheel? You're not alone. Today's guest, Kate Kordsmeier, is here to show us there's another way to build your business… and it doesn't have anything to do with the Instagram algorithm. Kate is a certified life and business coach, and the founder of Success with Soul, where she helps entrepreneurs grow soul-led, sustainable businesses using SEO, funnels, automation, and feminist business systems… all without social media. In this episode, we're unpacking why creators are stepping back from social and betting big on SEO. We'll dig into what's really happening with AI and organic traffic, how to future-proof your visibility, and what steps you can take today to start showing up sustainably without burning out. So if you've ever wondered, “Is SEO dead” or “Can I really grow my business without social?”, this conversation is for you. And hey, if you want to learn even MORE about breaking free from the social media hamster wheel and attract your dream clients with SEO, head to jennakutcher.com/seo to take Kate's incredible course, Anti-Social SEO!  Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/quit-social-media-business-growth   Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger! Spend $250 on your first campaign on LinkedIn Ads and get a free $250 credit for the next one—no strings attached. Just go to https://www.linkedin.com/goal.  Shop SKIMS Fits Everybody collection at http://skims.com/goaldigger! Ready to see what powerful banking can do for your business? Visit http://www.mercury.com/goal to apply in minutes. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

    Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
    SPECIAL SERIES ==> New Instagram ‘Must Knows' and Changes!

    Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

    Play Episode Listen Later Sep 29, 2025 10:12 Transcription Available


    Travel hacks, Instagram secrets, and even a little Miami tourism pitch sneak their way into this Bathroom Break episode with Jay Schwedelson and Daniel Murray. Between Jay's “carry-on only and lie about parties” conference survival guide and Daniel's Instagram growth tricks, this one's packed with fast, practical tips you'll actually want to try.ㅤBest Moments:(01:04) Jay reveals why he hates travel now and the sneaky way he skips event invites(02:21) Daniel shares the story reply trick that gets 4–5x more engagement than link clicks(04:20) The frustrating new Instagram banner format and why you should still test it(05:30) Jay points out you can now pin your own comments to posts for extra visibility(06:30) Daniel explains why captions matter for SEO and why hashtags are basically dead(08:28) Daniel defends Miami summers and why the Florida heat is overhatedㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

    Growth Everywhere Daily Business Lessons
    How to build AI Agents from scratch with Lindy CEO Flo Crivello.

    Growth Everywhere Daily Business Lessons

    Play Episode Listen Later Sep 29, 2025 35:38


    I sit down with Flo Crivello, CEO of Lindy, to talk about how AI agents are transforming workflows, saving hundreds of hours, and opening new growth opportunities. We cover everything from automating LinkedIn engagement to building agents that handle SEO, influencer marketing, and even team management. If you're serious about the future of business and marketing, this conversation will show you what's next. Chapters: 00:00 Keeping the top 20% of marketers 02:00 What Lindy does and why it matters 03:15 Automating viral LinkedIn posts 06:00 Natural language workflows explained 10:00 Scaling content with AI agents 14:00 Finding influencers with AI 17:30 Building agents for personal productivity 20:00 How to use AI memory in workflows 23:00 Why companies need an AI czar 26:00 Turning meetings into content 30:00 Remote vs in-office for creativity 34:00 Final thoughts on AGI How to Connect IG:   / ericosiu    X:   / ericosiu

    The Cliff Ravenscraft Show - Mindset Answer Man
    794 - Can You Still Get Paid to Blog in 2025? With Megan Porta of Eat Blog Talk

    The Cliff Ravenscraft Show - Mindset Answer Man

    Play Episode Listen Later Sep 29, 2025 45:14


    Over the past few years, I've heard several people suggest that "blogging is dead." However, one of my favorite coaching clients earns her primary income from her blog and also hosts retreats and an annual conference for an entire community of food bloggers who earn an income from their blogging efforts. So I invited my client, Megan Porta, and asked her the question, "Can you still make money blogging in 2025?" Short answer: Yes. It's doable. It looks different than it did a decade ago. It requires real passion, patience, and a focus on what serves readers right now. Below are thorough show notes to meet you exactly where you are. If you want to start or revive a blog as a real income stream, these notes double as a step-by-step primer. What This Episode Covers Why blogging still pays when you pair patience with passion Megan has seen brand-new bloggers “crushing it.” The difference now is you cannot fake it. Your readers and Google both know when you do. Authenticity wins. The fastest realistic path to first income Join a quality ad network once your traffic qualifies. We name the two big players and their current thresholds. We also discuss why Google SEO and Pinterest are still the two traffic pillars that move the needle. Niching way down to win Broad “everything” blogs struggle today. Specific sub-niches serve specific people and get rewarded. Think “vegan cakes” instead of “vegan.” The love for your topic has to show up in every post. The collaboration playbook for early momentum Smart email list swaps. Contributing value inside the right Facebook groups without spamming. How one helpful post can put a niche creator “on the map” in months. Income beyond ads Digital products. Memberships. Sponsorships. How to think about affiliate income post-HCU and what still works if you are selective. Platform and tech choices that save you pain Why WordPress.org with solid hosting is still the move. Why a VPS and proactive security matter. Real-world cautionary tales about updates, backups, and malware. Key Takeaways and Insights 1) Yes, you can still get paid to blog. The bar is higher. If you bring patience and genuine expertise, you can absolutely build an income today. People starting in the last year or two are succeeding. The difference is the landscape. Authenticity and user value must drive your strategy. 2) Niche inside the niche Winning examples are laser-specific. Pick a tight segment of a larger category, then become unmistakably helpful to that reader. This is how you break through and build trust. 3) Traffic plan: SEO and Pinterest first To qualify for premium ad networks, prioritize traffic that comes from search and Pinterest. Current thresholds discussed in the episode: Mediavine at roughly 50,000 sessions per month and Raptive at roughly 100,000 pageviews per month. Build to those numbers, then let ad RPMs start compounding. 4) Collaboration without spam Use email list collaborations. Show up consistently inside large, topic-relevant Facebook groups. Earn trust by answering questions with real substance. This moves traffic quickly when your niche is dialed in. 5) Create on-topic, helpful content Google's Helpful Content updates pushed bloggers to stay tightly aligned with user intent. Keep posts on point for your niche. Tangential personal stories and off-topic content dilute perceived expertise and can hurt discoverability. 6) Monetization mix that works in 2025 Display Ads once you hit network thresholds. This becomes semi-passive as your library grows. Digital Products as quick wins: ebooks, guides, weekly prep plans. These are simple to produce and match your audience's immediate needs. Memberships if your audience is invested. Price points in food niches commonly range from about 5 to 20 dollars per month, often for ad-free experiences or exclusive content. Tech options include WordPress setups and hosted communities such as Circle, Skool, Slack, Discord, Mighty Networks, and niche tools like Member Kitchens. Sponsorships when you can articulate your audience's value. Niche reach can beat raw follower counts if you understand a sponsor's acquisition economics and lifetime value. Affiliate Income is trickier after recent updates. It can still work at higher commissions or with premium offers. Treat it as a supplemental play, not your core plan. 7) Stack the tech in your favor Choose WordPress.org for full control, proven SEO flexibility, and extensibility. Invest in good hosting. A VPS with strong uptime guarantees is worth it. Expect to pay roughly 89 to 150 dollars per month for reliability that protects your revenue. Treat security and backups as non-negotiables. Plugins and themes require regular updates. Malware exploits often come from simple neglect. Have a pro who can restore fast. This avoids losing days or weeks or years of content. Practical Playbook Phase 1. Choose a narrow niche and validate demand List ten posts your ideal reader would save today. Ensure all are tightly aligned with one outcome your niche cares about. Keep stories and extras on-topic so Google sees topical authority. Phase 2. Protect the asset Run WordPress.org on a reliable VPS and keep everything updated. Assign backups and security to a pro so you do not risk outages or data loss. Phase 3. Build a traffic engine Publish high-quality posts that answer exact questions your audience asks. Optimize for search and create Pinterest assets for each post. Aim for Mediavine or Raptive thresholds to unlock ad revenue. Phase 4. Accelerate through collaboration Join large, relevant Facebook groups. Contribute substantial answers that stand on their own. Start tasteful email list collaborations for quick, qualified traffic. Phase 5. Layer monetization Add an easy digital product that solves a specific use case. Test a simple membership once engagement is strong. Pitch sponsors when you can quantify your audience's fit and value. About My Guest Megan Porta has been blogging since 2010 and runs Eat Blog Talk, a podcast and community that supports food bloggers who want to grow and monetize. She is a strong voice for focus, patience, and authenticity in a space that has evolved dramatically. Resources Mentioned Megan's sites: PipAndEbby.com and EatBlogTalk.com. Megan welcomes follow-up questions at megan@eatblogtalk.com. Ad networks: Mediavine, Raptive, once you meet their traffic thresholds. Community and membership tools: Circle, Skool, Slack, Discord, Mighty Networks, Member Kitchens. Platform: WordPress.org with quality hosting and a VPS. I'm Here To Help! If you want help in building your own online business, send me a short note about your business dream and where you feel stuck. I will point you to the most useful next step, whether that is a free resource, a workshop, or coaching with me. My email is cliff@cliffravenscraft.com.

    SEO Podcast Unknown Secrets of Internet Marketing
    The AI Revolution in Search Marketing with Cindy Krum

    SEO Podcast Unknown Secrets of Internet Marketing

    Play Episode Listen Later Sep 29, 2025 55:55 Transcription Available


    The digital marketing landscape is transforming dramatically with Google's MUM (Multitask Unified Model) reshaping how search works and forcing marketers to adapt their strategies beyond traditional SEO approaches.• MUM combines text, images, videos, maps and other data types to create a comprehensive understanding of topics• Google's framework has evolved from "micro-moments" to the "four S's of discovery" – stream, scroll, search, and shop• Customer journeys are no longer linear but resemble atoms or squiggly lines as users bounce between different touchpoints• Small businesses can compete by focusing on building communities and engaging audiences across multiple platforms• Traditional keyword tracking is becoming less valuable as search becomes more personalized and conversational• Content strategy should shift from high-volume production to creating fewer, higher-quality pieces with extensive distributionLeave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Guest Information:Website: https://mobilemoxie.com/LinkedIn: https://www.linkedin.com/in/cindykrum/Twitter/X: https://x.com/Suzzicks/Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

    In the Nitty Gritty- Dedicated to women entrepreneurs juggling business, life, kids and everything else nitty gritty.
    From Chaos to Clarity: Avoid the Money Pitfalls That Crush Small Businesses—with Megan Schwan

    In the Nitty Gritty- Dedicated to women entrepreneurs juggling business, life, kids and everything else nitty gritty.

    Play Episode Listen Later Sep 29, 2025 25:34


    We all know that knowing your numbers in business isn't just nice to have—it's essential. If you don't know your numbers, you can't optimize your business, pay yourself consistently, or make the kind of impact you want in your community.That's why I love bringing on experts who live and breathe accounting—bookkeepers, CFOs, and financial coaches—to remind us just how powerful it is to stay on top of this piece of our business.Today, I'm thrilled to introduce you to my guest, Megan Schwan. Megan is a mom, a business owner, and someone whose personal journey has fueled her entrepreneurial drive—something I deeply relate to as a single mama myself. Often, it's those challenging seasons of life that sharpen our grit and give us the tenacity to keep showing up, believing, and building.Megan is the CEO and founder of Sidekick Accounting Services, a national virtual accounting firm on a mission to change the statistic that 8 out of 10 small businesses fail. With over 20 years in the accounting industry and more than a decade educating thousands of business owners on accounting and taxes, Megan and her team are passionate about helping entrepreneurs build sustainable, successful businesses.Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

    Healthy Mind, Healthy Life
    From Burnout to the “Messy Middle”: Reinventing Success with Soul with Becca Eve Young

    Healthy Mind, Healthy Life

    Play Episode Listen Later Sep 29, 2025 28:28


    On Healthy Mind, Healthy Life, host Avik Chakraborty talks with Becca Eve Young—former corporate strategist turned author and transformational coach—about navigating burnout, dismantling the “societal script,” and rebuilding a life anchored in intuition. Becca shares how losing the job, marriage, and familiar identity in quick succession became the opening to stillness, journaling, meditation, and a more truthful version of success. If you're numb from overachieving or stuck in roles that don't fit, this conversation offers a clear, grounded path: turn down the noise, listen in, take one aligned step, then another. SEO: burnout recovery, messy middle, reinvention, intuition, mindset, mental health, transformation, simplicity, purpose, Becca Eve Young, Healthy Mind Healthy Life. About the Guest  : Becca Eve Young is a storyteller and transformational coach. Her debut book, It's Gonna Get Messy, chronicles the honest, unpolished process of breaking from convention and choosing a soul-led life. Key Takeaways : Burnout isn't just “tired”; it's a collapse of self—numbing, going through motions, ignoring intuition. “Societal scripts” sell one path (title, house, image). Eight billion unique lives need eight billion scripts. Reinvention isn't a montage; it's quiet repetition: sit in silence, journal, meditate, notice what truly feels right, and say no without guilt. Small acts of alignment, done daily, loosen the hold of “shoulds” and rebuild inner authority. Turning off external programming (feeds, media, expectations) amplifies your inner signal. Loss (career, relationship, plans) can crack you open; healing isn't “back to before,” it's becoming more whole. Success can be far simpler than portrayed—less performance, more presence. Create a personal script: choose structure that supports your truth instead of adopting one that distorts it. Community response often respects authenticity over accolades; your choice to live honestly gives others permission to do the same. Practical starting points: schedule 10–15 minutes of silence daily, capture one honest page in a journal, identify one “obligation yes” to replace with a values-based no this week. Connect with the Guest   Website: https://www.beccaeveyoung.com/Instagram: https://www.instagram.com/beccaeveyoung/ Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch DM Me Here: https://www.podmatch.com/hostdetailpreview/avik Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer. Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it's become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty—storyteller, survivor, wellness advocate—this channel shares powerful podcasts and soul-nurturing conversations on: • Mental Health & Emotional Well-being• Mindfulness & Spiritual Growth• Holistic Healing & Conscious Living• Trauma Recovery & Self-Empowerment With over 4,400+ episodes and 168.4K+ global listeners, join us as we unite voices, break stigma, and build a world where every story matters.

    We Don't PLAY
    Web Optimization: Technical SEO and Content Marketing Best Practices with Favour Obasi-ike

    We Don't PLAY

    Play Episode Listen Later Sep 29, 2025 110:32


    Web Optimization: Technical SEO and Content Marketing Best Practices with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.Focusing on web optimization, technical SEO, and content marketing, likened to building a durable house or maintaining a high-performance car. The discussion features several experts who explore strategies for increasing online visibility and revenue, emphasizing the critical role of a strong website foundation, reliable hosting, and effective content creation, particularly through blogs and YouTube, to address customer questions. We also debate the impact of AI on search and the necessity of SEO versus relying on other traffic channels like TikTok, concluding that a unified, authoritative online presence is key to gaining trust and accelerating business growth.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!--------------------------------------------------------------------------------What marketing topics are central to this discussion? The core topics discussed are web optimization, technical SEO, and content marketing.Why are technical setup and content vital for a website? Technical and content aspects should work together to make your website an "optimized place" and an "optimized greenhouse" for your business online. When you combine technical elements and content, you create a much wider network and a more extensive resource.What does the term "optimization" imply? Optimization is equated with consistency. If a website is not being optimized consistently, it is metaphorically stuck, like a car not moving in a driveway.How should a business approach content creation to serve both people and algorithms? Website owners should write for people first, but they must also keep the search algorithm in mind. The goal is to create many pages that interlink, providing a journey from discovery to decision for the user, utilizing various formats like video, audio, infographics, FAQs, or glossaries.How does authorship relate to building credibility online? When content is created on your website, it should be attributed to an author page originating from the person writing the content. Including expert quotes within a blog that has your name attached builds credibility. Furthermore, having your name indexed by Google as a blog author via a profile link can put you ahead of the competition.--------------------------------------------------------------------------------Technical SEO and Website FoundationWhat are the fundamental components necessary for a website? The process starts with your domain, followed by your hosting, and then your website. Key technical considerations include where you host the website, the CMS platform used, and how your DNS records are configured.Why is choosing a quality host important? You must have the correct hosting, meaning the host should not go down. Many cheap hosting services put literally thousands of websites on the same servers. It is better to pay more for a higher quality server.How can I monitor if my website is experiencing downtime? You can use free monitoring tools, such as Uptime Robot, which will monitor your website's uptime and send you an alert if the site goes offline.What is a major technical mistake regarding domain names? A "big one" is simply keeping track of your domain name. It is recommended to renew your domain name for a couple of years at a time, rather than just one year.What is the distinction between technical setup and content in an analogy? Technical SEO is like the exterior of a car—the battery, engine, oil, and fluids—determining speed and duration. Content marketing is the interior—the steering wheel, comfort, and aesthetics.--------------------------------------------------------------------------------AI, Schema, and Search StrategyWhat is the relationship between AI, search, and structured websites? The rise of AI suggests a thin line is developing between unstructured websites and structured websites. AI is actively affecting the way people search.What is schema, and how is it used on a website? Schema refers to structured data. When implementing schema on a web page, you should focus on elements like breadcrumbs, FAQs, and price/stock information, as these elements allow you to have a much higher signal. Structured data involves taking unstructured information (like a general blog post) and organizing it using visual elements, examples, statistics, and expert quotes.How can a business influence LLMs (Large Language Models) like ChatGPT? AI platforms (LLMs) seek to grab information. The "secret key" is to release news about your business through press releases. This process helps your information get into Google News, which the LLMs will then pick up.In terms of building authority, what should a business prioritize? The priority is to first be known, as you cannot be trusted if you are not known. Putting out content on how you solve problems is essential for gaining recognition.What specific content strategy is recommended for building authority (e.g., for an auto dealership)? A good strategy is to find long-tail keywords, particularly questions, using tools like ChatGPT or the "People Also Ask" section on Google results. Then, create content answering those questions, allocating one question per blog post. These articles should be at least 300 to 500 words long. To enhance this content, you can create and embed a related YouTube video on that specific blog page.--------------------------------------------------------------------------------Content Distribution and Platform UseWhat platforms should be used to support a website's foundation? In addition to a strong website, you should have supporting foundations such as YouTube, social media, or news outlets. The game is distribution; the more you can distribute your content, the more you can increase your capacity.If a client is highly successful using a non-search channel (like TikTok), is SEO necessary? If a client has an amazing traffic funnel on a channel like TikTok or YouTube, they do not necessarily need SEO; they should focus on doing more of what is already working. However, if the market relies more on search, setting up a broad SEO net is highly recommended.What is the key difference in content interaction between Pinterest and Instagram? On Instagram, you can save a post, but you cannot click on the image to go to a destination link outside of the platform (unless you use the link in the bio). On Pinterest, you can click on an image, and it will take you to a destination link, providing a "soft backlink".What unique data intelligence does Pinterest provide to business owners? While Instagram saves are private, a business owner with a Pinterest business account can see the names of the boards that users saved their pins to (if the boards are public). This information tells the business owner what context the user assigned to the content (e.g., "mentorship," "food"). This data intelligence allows the business to create more relevant content.What category of platform is Pinterest considered? Pinterest is viewed as a hybrid of both search and social. People use Pinterest to plan.Why is it important to consider factors like font size in web content? When optimizing content, size matters. A font size of 20 pixels will likely be read faster than a font size of 12 pixels, as people often skim or scan content rather than reading every detail. Similarly, small text in emails can be ignored because people do not want to squint.--------------------------------------------------------------------------------Glossary Term & DefinitionAuthorshipThe practice of associating content with a specific person or brand name. This builds credibility and helps Google and other search algorithms recognize the entity as an expert, which can improve search rankings.CMS (Content Management System)The software platform used to build and manage a website's content. The choice of CMS is a foundational technical decision that impacts how a site is built and maintained.Content MarketingThe strategic practice of creating and distributing various forms of media (text, audio, video, images) to attract and engage a target audience. In the session's car analogy, it represents the "interior" of the car—the user's experience.DeepseekAn AI search tool mentioned as an alternative to ChatGPT. It was noted for providing more detailed, contextual answers compared to just a list of questions, suggesting it performs a deeper data crawl.LLMs (Large Language Models)The AI systems, like ChatGPT, that power modern search and chat platforms. These models crawl the web for information, and the discussion focuses on how to get a website's content indexed and recommended by them.llms.txtA file, similar to robots.txt for search engines, that is intended to control how AI Large Language Models crawl and use a website's content.PinterestDescribed as a "hybrid of both search and social," this platform is highlighted as a powerful tool for web optimization. It functions like "Google Images," driving traffic through clickable pins and providing deep user insights through public board names.Press ReleaseA news announcement distributed to media outlets. It is presented as a key tactic to get a business featured in Google News, which helps it get noticed by LLMs and establishes the business as "known."SchemaA form of structured data markup added to a website's code. It helps search engines understand the content more deeply, enabling features like FAQs, price ranges, and breadcrumbs in search results, which is crucial for ranking in AI-driven search.Sigmoid CurveA concept mentioned by John to describe the adoption rate of new technology. It illustrates that different demographics (e.g., older vs. younger generations) are at different points on the curve in their adoption of tools like AI search.Technical SEOThe process of optimizing the technical aspects of a website to improve its performance and crawlability for search engines. In the session's car analogy, it represents the "exterior" and "under the hood" components like the engine and battery, which dictate speed and reliability.Uptime RobotA free online tool recommended for monitoring a website's availability. It alerts the owner if their website goes down, preventing loss of traffic and revenue from unnoticed outages.Web OptimizationA consistent, ongoing process of improving a brand's entire online presence, not just the main website. It involves technical SEO, content marketing, and leveraging surrounding platforms (like YouTube and Pinterest) to drive traffic and engagement.--------------------------------------------------------------------------------Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    We Don't PLAY
    Skin Care Tips and Wellness with Somatic Massage Therapy and Spa Esthetician, Faiza Tahir & Cameron Richards, LMT (Owner)

    We Don't PLAY

    Play Episode Listen Later Sep 29, 2025 17:33


    This podcast features Cameron Richards, LMT and Faiza Tahir of Somatic Massage Therapy and Spa. The central theme is a therapeutic and educational approach to skincare that extends beyond traditional spa facials.Faiza Tahir, an Esthetician with 13 years of experience, specializes in a holistic methodology, combining advanced in-office treatments with client education and at-home care. A core offering is the Face Reality "Acne Boot Camp," a 100-day program designed to clear acne through bi-weekly treatments and a dedicated product regimen.The spa's philosophy emphasizes treating the skin from both the inside and outside, using modern modalities like LED light therapy and providing clients with a deep understanding of product ingredients and proper skin maintenance. The overall client experience is designed to be efficient, with 50-minute sessions and no downtime, aiming to produce tangible results and a feeling of rejuvenation.Business and Contact InformationYou can connect with Somatic Massage Therapy and Spa through multiple channels for information or to book a free consultation.• Business Name: Somatic Massage Therapy and Spa• Location: 113 Jericho Turnpike, Floral Park, NY (on the border of western Queens and eastern Nassau County)• Website: somaticmassagepc.com• Phone (Call): 516-686-9557 ◦ Fisa's Direct Extension: 7• Phone (Text): 516-447-4373• Booking: Can be done online via somaticmassagepc.com/book-appointment or by calling in.• Remote Consultation: Prospective clients can text a picture of their skin concern for an initial assessment from Fisa.--------------------------------------------------------------------------------Key Personnel and ExpertiseFaiza Tahir, Esthetician• Experience: 13 years in the aesthetics industry.• Education: Licensed through the New York Institute of Beauty (NYIB).• Certifications: Acne certified by Face Reality.• Dual Expertise: Holds experience working in both day spas and medical spas, giving her proficiency in both "relaxing facials" and "clinical graded facials."• Role: Serves as the Master Esthetician at Somatic Massage Therapy and Spa, performing all facials, peels, and skincare treatments. She is driven by a passion to "make a difference in the skins."Cameron Richards, Licensed Massage Therapist• Role: As a licensed massage therapist, Cameron highlights the critical need for skincare education, which he personally received from Faiza• Perspective: He emphasizes that the average consumer often lacks the knowledge to select appropriate skincare products, potentially causing more harm than good. He notes, "...if I don't know much imagine the average person out there who just walks into a Target Walgreens and just pick up anything off the shelf because they think it's going to work and they end up doing more harm."• Focus on Education: Cameron ensures that education is a key component of the client experience at the spa, particularly for men who may not be aware of proper skin cleansing and exfoliation techniques post-shaving.Core Skincare PhilosophyTherapeutic Treatments over Standard FacialsFaiza distinguishes the spa's services from conventional facials, framing them as targeted treatments.• Quote: "These are not only facials. These are therapeutical treatments we do. We do not use the word treatment at this spa, but these are the therapeutical... facial for them."• Day Spa vs. Med Spa: Fisa clarifies that while med spa products contain highly "active" ingredients used under a doctor's supervision, the spa's professional-grade products are highly effective and bring about significant changes in the skin.A Holistic "Inside and Out" ApproachThe treatment philosophy is comprehensive, addressing skin health from multiple angles.• External Healing: In-office treatments focus on healing the skin from the outside using professional products and modalities.• Internal Healing: Clients are provided with products, such as vitamins from the Face Reality line, to promote healing from within.• Hydration: The importance of hydration, both oral and topical, is stressed for all skin types, including acne-prone and mature skin.Specialized Acne Treatment Program: The Face Reality Boot CampA cornerstone of the spa's offerings is a structured, results-oriented program for acne clients.• Objective: To clear the client's skin within 100 days (approximately 3 months).• Process: 1. Free Consultation: The process begins with a skin analysis and a thorough review of the client's current home care products and their ingredients. 2. Bi-Weekly Treatments: Clients come in every two weeks for in-office procedures. 3. Dedicated Home Care: Clients are instructed to use Face Reality products at home, which Fisa describes as "amazing" and working "like a magic."• Results Timeline: Clients typically begin to see a noticeable difference in their skin after just three weeks of consistent in-office treatments and home care.The Client Journey and Treatment ExperienceConsultation and In-Office Procedure• Initial Step: The client journey starts with a free consultation to analyze the skin and educate the client about products that may be exacerbating their condition.• Treatment Duration: The in-office session is efficient, lasting approximately 50 minutes.• Treatment Steps: A standard session includes cleansing, exfoliation, extractions, and calming the acne.• Client Feedback: Following a treatment, clients report a distinct sensation of freshness. Fisa notes, "Most of my client... they tell me... we are feeling that our skin is breathing now." This is attributed to clearing clogged pores, allowing oxygen to penetrate the skin.Post-Treatment and Downtime• No Downtime: Clients can immediately return to their daily activities.• Minor Side Effects: There may be slight edema (swelling) or redness for 20 minutes to one hour following extractions, but this subsides quickly.Available Technologies and Targeted ConcernsSomatic Massage Therapy and Spa is equipped with modern modalities to address a variety of skin concerns.Technology / Treatment PurposeSaluma LED Light TherapyUtilizes different light wavelengths to treat skin. Red LightUsed to calm down active acne. Blue LightAlso used for acne treatment.Chemical PeelsUsed to treat post-inflammatory hyperpigmentation (PIH) and other concerns.Nano InfusionA procedure to enhance product penetration and skin health.ReferralsClients can be taken to a partner med spa for Micro-needling and PRP.Primary concerns addressed include:• Active Acne• Post-Inflammatory Hyperpigmentation (PIH)• Melasma (lightening and management)• Anti-AgingSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    My Amazon Guy
    The Real Reason Amazon Feels More Competitive Than Ever

    My Amazon Guy

    Play Episode Listen Later Sep 29, 2025 8:45


    Send us a textMargins on Amazon are being squeezed as competition rises and ads dominate every listing. This video explains how ad saturation, FBA changes, and shifting strategies are shaping the seller experience. Sellers will learn what to expect as Amazon prioritizes paid ads, AI tools, and digital revenue streams.Stop letting ads drain your profits, book a call today to build a smarter Amazon ad strategy: https://bit.ly/4jMZtxu#AmazonAds #AmazonMargins #PayToPlay #AmazonSelling #ecommercetips Watch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw-----------------------------------------------Tired of marketplace limits? Let's talk real growth with DTC strategy: https://bit.ly/4kOz6rrStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - Margins Squeezed and Pay-to-Play on Amazon00:18 - Amazon's Shift from AWS to Ads00:36 - Why FBA Prep Service Removal Matters01:07 - Ad Saturation: 1,032 Ads on a Single Listing01:37 - Competing for Visibility vs. DTC Websites02:54 - Why Sellers Must Maximize A+ Content03:56 - Remembering Cheap PPC Clicks from 10 Years Ago04:20 - Will Amazon PPC Costs Reach $40+ Per Click?04:39 - Why Walmart Isn't Competing with Amazon05:38 - The Future Role of AI in Online Shopping06:43 - Why Consumers Don't Trust AI Shopping Yet07:51 - Why AI Assistants Like Alexa Failed for Purchases08:13 - How AI Is Transforming Coding Instead08:22 - Why Regular Shoppers Won't Adopt AI Shopping Fast----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    LLM-based discovery won't replace traditional search within 12 months. Guy Yalif, SEO leader at Webflow, shares insights on how probabilistic and deterministic search approaches will merge rather than compete. The discussion covers Google's strategic advantage through Gemini integration across their ecosystem and the emerging multi-trillion dollar battle between OpenAI and Google for AI assistant dominance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Podcast – Kitchen Sink WordPress
    Podcast E605 – GEO vs SEO

    Podcast – Kitchen Sink WordPress

    Play Episode Listen Later Sep 29, 2025 11:09


    This week I Talk About GEO vs SEO [powerpress]

    Private Practice Elevation with Daniel Fava
    191. The Top Things Every Therapist Should Know About Website Project Management

    Private Practice Elevation with Daniel Fava

    Play Episode Listen Later Sep 29, 2025 29:54


    If you've ever thought, "Just build me a website," and assumed it was a straightforward process, this episode is for you! Daniel is joined by Paula Allera, Private Practice Elevation's own project manager, for a behind-the-scenes look at what really goes into website project management.  With a background in web design, development, and digital marketing, Paula brings a rare blend of technical knowledge and operations savvy that helps keep projects on track. In this conversation, Daniel and Paula unpack the often-invisible side of website development — from estimating timelines to handling revisions and communicating with multiple stakeholders.  You'll learn why timelines can shift, how a single project can involve dozens of communication touchpoints, and why having one main point of contact can save weeks of time.  Paula shares the tools she uses to create realistic projections (including the beta distribution method) and why even the most well-planned projects need buffer time. If you're planning a website project or currently working with a web designer, this episode will give you the insights you need to be a more prepared and empowered client.  Understanding the process isn't just helpful — it can actually speed things up and lead to a better result. Key Takeaways: Project timelines aren't guesses; they're calculated using a formula that considers best- and worst-case scenarios, plus client responsiveness. Revision requests should be thoughtful and consolidated — too many small changes can create delays and affect other projects. Website drafts are not the final product. There's a process in place for revisions, pre-launch QA, and ongoing post-launch edits. Technology limitations (like device compatibility) are real. Perfecting a site for every screen isn't realistic or necessary. Communication can quickly become overwhelming when too many people are involved. A single point of contact streamlines everything. Every project is an opportunity to learn. Paula shares how documenting "lessons learned" helps improve outcomes over time. Whether you're launching your first website or your fifth, this episode will give you the clarity and confidence to navigate the process smoothly.

    Secrets of Staffing Success
    [InSights] How to Adapt without Wasting Time and Money

    Secrets of Staffing Success

    Play Episode Listen Later Sep 29, 2025 30:39


    In this episode of InSights, Brad Bialy sits down with Steve Gipson to explore how staffing firms can adapt in 2025 without overinvesting in tools, technology, or tactics. About the Guest Steve Gipson is the Director of Sales and Operations at Recruiters Websites, bringing over 15 years of recruiting and digital marketing experience. His team has helped more than 700 staffing firms strengthen their online presence through strategy, web development, and SEO. Key Takeaways Overinvesting often starts with underutilizing what you already have. Bad execution—not the channel itself—kills results. Adaptation sometimes means staying still and doubling down. Find trusted counsel, not just trendy advice. Courage comes from honest evaluation, not shiny objects. Timestamps [01:09] – Why Q4 brings pressure and opportunity [02:36] – The problem with chasing shiny objects [04:27] – Getting more from the tools you already own [05:20] – The screwdriver vs. hammer analogy for tech stacks [06:59] – When adapting means standing firm [08:02] – The AI echo chamber and decision-making traps [10:41] – Why every great firm finds a coach [12:27] – Cutting contracts vs. cutting people [17:18] – AI, outsourcing, and the future of staffing roles [18:02] – Is email dead—or just bad email? [25:58] – Sales as a series of small agreements About the Host Brad Bialy is a trusted voice and highly sought-after speaker in the staffing and recruiting industry, known for helping firms grow through integrated marketing, sales, and recruiting strategies. With over 13 years at Haley Marketing and a proven track record guiding hundreds of firms, Brad brings deep expertise and a fresh, actionable perspective to every engagement. He's the host of Take the Stage and InSights, two of the staffing industry's leading podcasts with more than 200,000 downloads. Sponsors and Offers Heard Book a 30-minute business and marketing consultation with host, Brad Bialy: https://bit.ly/Bialy30 This episode is brought to you by MJA & Associates. For over 20 years, they've helped staffing firms save money by securing federal and state tax credits like the Work Opportunity Tax Credit (WOTC). With performance-based pricing, you only pay when you save—no setup costs, just real results. Learn more at https://mja-associates.com

    Shed Geek Podcast
    The Future of Steel Business Marketing

    Shed Geek Podcast

    Play Episode Listen Later Sep 29, 2025 44:28 Transcription Available


    Send us a textThe metal building industry stands at a pivotal crossroads, and those who fail to recognize the shifting landscape may soon find themselves struggling to survive. In this candid, no-holds-barred conversation, we peel back the curtain on what's really happening with marketing in the metal building space.Facebook Marketplace, once the golden ticket for metal building dealers, is rapidly losing effectiveness. We share our firsthand experience watching costs climb while lead quality plummets – a dangerous combination that's forcing smart businesses to pivot their strategies. "If you're not transitioning toward organic SEO or a fully functioning website, you better have a backup plan," we warn, speaking from years of trial and error.The transition isn't easy. We discuss the uncomfortable reality of temporarily losing lead volume while building sustainable marketing infrastructure. This digital transformation requires patience – our SEO journey took 18 months before bearing significant fruit – but the rewards are undeniable: qualified leads arriving 24/7 without constant advertising spend.Beyond marketing channels, we explore how customer expectations are evolving. Manufacturers offering permitting packages (like Carolina Carports) are gaining market share by addressing pain points that traditional dealers often ignore. Quality and reputation matter more than ever in an increasingly sophisticated marketplace where buyers research extensively before making decisions.We also tackle the thorny subject of marketing companies, sharing our experiences with firms that promised the moon but delivered disappointment. "Their job isn't to score you points or get you sales – their job is to sell you marketing," we explain, while highlighting how industry-specific partners like Shed Geek Marketing understand the unique challenges metal building businesses face.Whether you're a seasoned dealer or just starting out, this episode provides actionable insights on navigating the changing metal building landscape. The race to the bottom is being challenged, and those who position themselves strategically now will thrive while others struggle to keep pace.For more information or to know more about the Shed Geek Podcast visit us at our website.Would you like to receive our weekly newsletter?  Sign up here.Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at info@shedgeek.com.This episodes Sponsors:Studio Sponsor: J Money LLCMobenoIdentigrow

    The Marketing Millennials
    New Instagram Tactics to Use | Bathroom Break #75

    The Marketing Millennials

    Play Episode Listen Later Sep 29, 2025 11:56


    Instagram is always changing. So, it's time to optimize your content.  Daniel and Jay break down the newest Instagram updates and share the practical strategies driving serious growth right now: reply-driven stories, banners, and even pinning comments are doing numbers.  Plus, should you prioritize SEO-friendly captions or chase hashtags? Captions are the way to go…and hashtags are on their way out.  If you're a Marketer looking to beat the algorithm, get more eyeballs on your content, and convert viewers, this is the episode for you.

    Exposure Ninja Digital Marketing Podcast | SEO, eCommerce, Digital PR, PPC, Web design and CRO

    SEO is evolving beyond traditional keyword rankings, and the businesses thriving in 2026 are those adapting to AI search tools — creating unprecedented opportunities for forward-thinking marketers.While Google still dominates with billions of searches daily, the emergence of AI Overviews, ChatGPT, and Perplexity is fundamentally changing how people find information online.For businesses targeting decision-makers and high-value customers, mastering these new SEO strategies isn't just smart — it's becoming essential.In this episode, I reveal:The hidden mechanics behind AI Search Optimisation (including how tools like Perplexity reveal their underlying searches, giving you a roadmap to visibility)Why one lawn care client saw 120% traffic growth year-on-year whilst competitors lost traffic to AI cannibalisationHow we transformed 778 sessions into 150,000 sessions (a 20,000% increase) by moving beyond individual keywords to strategic topic clustersThe exact content formatting that helped a global skincare brand increase organic traffic by 451% and e-commerce revenue by 8.5%Why embedding commercial actions directly into content pages is now essential (and how this simple shift drives immediate revenue)I'll share real-world success stories from campaigns shortlisted for 14 Global Search Awards, including how we helped a mortgage business rank for 69,000 keywords in just 12 months.If you're ready to implement award-winning SEO strategies whilst your competitors remain fixated on outdated tactics, this episode provides your complete action plan for dominating search in 2026.

    Let's Talk Shop
    You Don't Need Another Marketing Strategy, You Need This

    Let's Talk Shop

    Play Episode Listen Later Sep 29, 2025 7:43


    If your Instagram strategy is not converting, your SEO is not bringing sales, and your email marketing feels pointless, this episode is for you.   I am Therese Oertenblad, founder of Small Business Collaborative and host of Let's Talk Shop. After 17 years in the home and gift industry, I have seen hundreds of product businesses struggle with the same cycle: chasing one marketing strategy after another without ever building consistent sales.   Here is the truth that no one talks about. None of those strategies will work until you can sell.   In this episode, I share: Why marketing strategies fall flat without sales skills How selling actually teaches you what buyers want The mindset shift that makes selling feel natural, not pushy The ripple effect of mastering sales on your content, emails, and website How Sales Growth Lab helps you build a repeatable wholesale system   Applications are open now. Apply here: Sales Growth Lab Watch the behind-the-scenes walkthrough video: Sales Growth Lab Walkthrough   Timestamps: 00:00 Introduction: Why Your Marketing Strategies Aren't Working 00:13 Meet Therese: Your Guide to Wholesale Success 00:50 The Problem with Constant Learning and No Sales 01:51 The Importance of Learning How to Sell 03:14 Overcoming the Fear of Selling 03:52 The Benefits of Mastering Sales 04:27 Introducing Sales Growth Lab 04:48 Taking Action: The Key to Success 05:45 Sales Growth Lab: What You Will Learn 06:43 How to Apply and Join the Community 07:14 Conclusion: Take the Next Step

    RTÉ - Adhmhaidin
    Naoise de Bhaldraithe, duine de lucht leanta peil NFL

    RTÉ - Adhmhaidin

    Play Episode Listen Later Sep 29, 2025 5:27


    Bhí an bua ag na Pittsburgh Steelers in aghaidh na Minnesota Vikings i bPáirc an Chrócaigh inné. Seo'd an chéad uair ar tharla cluiche ghnáth-shéasur an NFL in Éirinn.

    The Local Marketing Trends Podcast
    The Rush to Convert SEO to AIO

    The Local Marketing Trends Podcast

    Play Episode Listen Later Sep 29, 2025 30:11


    As search engines traffic falls due to the fast-growing popularity of AI search, what will become of SEO? In this episode the hosts address the urgency and timing of what's happening, and how SEO providers are rushing to deliver an AI-optimization product. The podcast features an interview with Patrick Briggs, CEO of Semify, who describes what he thinks agencies and media companies should be doing to address the issue right now. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

    Robert
    089. Leo Heibel - Marknadsföring för Scaleups och Startups 2026 - vad funkar nu, så använder du AI

    Robert

    Play Episode Listen Later Sep 29, 2025 132:54


    Jag snackade marknadsföring med Leo Heijbel. Glöm inte att gilla och prenumerera om du gillar avsnittet.Innehåll:00:00:00 Intro & bakgrund – Gäst: Leo Heibel om marknad i snabbväxande tech00:07:30 Var ska du börja? Meta/Instagram vs LinkedIn för första marknadsföringen00:15:30 Case: Bianca Ingrosso – hype, kapital och att bygga bolag00:21:30 CRM & attribution: Google vs LinkedIn, budget och vad som faktiskt säljer00:26:30 Hitta din ICP & funnel – våga välja problem och målgrupp00:32:30 Case: Mauri & Kaya – format, berättelse och entreprenörskap00:38:30 B2B: SEO + LinkedIn i samspel med sälj (och när det funkar)00:45:30 Från teori till praktik: skapa innehåll ihop med experter som bygger trust00:53:00 Hooks som säljer – så tänker du kring budskap, annonser och budget00:58:00 AI-video & kortformat: TikTok/Instagram som growthmotor (Inet-exemplet)01:04:00 AI-kloner & automatiserade annonser – sätt dina USP:er (Inet-case)01:09:30 SEO i B2B 2025: AI-sammanfattningar, LLM‑chatbotar och rätt investeringar01:14:30 MVP & UX: lärdomar från Miro, Russell Brunson och Hormozi01:23:30 Välj kanal efter ICP: LinkedIn vs Instagram/TikTok – styrkor & svagheter01:36:30 Case: Inet – B2B‑video som bygger förtroende och driver affär01:42:00 TikTok för SaaS? När kortformatet lyfter ARR och när det inte gör det01:49:30 B2C‑kanalmix: TikTok + Meta – kundresa, varumärke och försäljning01:55:00 Case: ICA vs Coop – top‑of‑mind, pris vs känsla och varumärkesbyggande02:00:30 Employer branding i praktiken: sponsra medarbetarnas LinkedIn‑inlägg?02:06:30 Kanalmix i vård: Google/Meta vs TV (Kry, Amara) – vad fungerade faktiskt?

    Follow The Brand Podcast
    The End of Blue Links: How to Rank When AI Answers First with Kevin Roy

    Follow The Brand Podcast

    Play Episode Listen Later Sep 28, 2025 39:15 Transcription Available


    Send us a textThe digital marketing landscape is undergoing a radical transformation. While SEO professionals have spent years mastering Google's algorithm, the rise of AI-powered answer engines like ChatGPT, Claude, and Gemini is creating an entirely new paradigm for online visibility.Kevin Roy, founder of Green Banana SEO, reveals a startling statistic: 60% of Google's 405 billion monthly searches are now "zero-click" searches, where users get answers without visiting websites. This fundamental shift requires businesses to rethink their approach to digital visibility.Roy introduces us to "answer engine optimization," explaining how AI models differ from traditional search engines. Unlike keyword-focused algorithms, these language models—"built by linguists, not developers"—are inherently conversational. They don't just match keywords; they aim to create comprehensive stories about businesses and their offerings.For businesses seeking visibility in this new landscape, Roy offers practical advice that goes beyond conventional SEO wisdom. Small businesses should leverage reviews strategically, responding to customer feedback with location-specific language. Website schema markup becomes increasingly important as AI models use this structured data to understand your business context. Tools like wakeai.io can reveal what information AI engines might be seeking but not finding on your website.What makes this conversation particularly valuable is Roy's balanced perspective. While embracing the technological shift, he reminds us that "people buy from people"—the human connection remains essential in the AI age. Personal branding, authorship, and establishing expertise become even more critical as ways to build trust with both algorithms and audiences.Whether you're a small business owner, marketing professional, or digital strategist, this episode provides actionable insights for navigating the evolving search landscape. How will you adapt your digital presence to ensure visibility not just on Google, but in the AI-powered tools reshaping how people find information online?Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

    Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
    How Do You Sell (or Buy) an Agency Without Killing Culture? With Alyssa Ash | Ep #840

    Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

    Play Episode Listen Later Sep 28, 2025 18:55


    Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training What does it really look like when employees step up to buy the agency they've helped run for years? Today's featured guest will share how she and her partners carried forward the 30-year legacy of an agency founded in the days of print and stamp, a business that has not only survived but thrived through three different ownership handoffs. You'll hear how they transitioned from licking envelopes to leading digital campaigns, navigated buying the business during COVID, and tackled the imposter syndrome that comes with suddenly being “the boss.” If you've ever thought about selling your agency, or buying one, this conversation is packed with lessons on culture, succession, and keeping an agency alive for the long haul. Alyssa Ash is one of the principals and co-owners of AOR, a creative and digital agency focused on branding, marketing, and web, with a strong focus on real estate development, municipalities, and economic development projects. Think housing solutions, community connections, and projects that shape cities—that's their sweet spot. Alyssa and her two business partners are the third generation of owners keeping AOR alive since its founding in 1992. A rare kind of legacy in agency land. In this episode, we'll discuss: How employees can be groomed into ownership. Lessons from buying an agency during COVID. Why imposter syndrome is normal (and even healthy). Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. A Legacy of Print and Culture Back in '92, AOR wasn't cranking out websites or SEO strategies. It was the time of print design, direct mail, licking stamps, and die-cut lounge chair mailers that made people long-time clients. It's not common that an agency that gets acquired lives on like this, but the founders had built something special. Each generation of owners didn't just grow the client list—they protected the culture. When the founders sold 13 years after starting the business, keeping that culture intact was non-negotiable. Fast forward again, and Alyssa's crew inherited not just an agency, but a philosophy: honor the people and the community as much as the work. Transitioning from Employee to Owner Unlike an outside buyer swooping in with an SBA loan, Alyssa and her partners were homegrown leaders. They'd each put in 10–15 years, running departments in strategy, sales, and operations. By the time the second set of owners started floating the idea of selling, the trio was already running day-to-day operations. At first, the conversation was casual, “Would you even want to own the agency someday?”, but over time it got real. The financial side was initially not even part of the conversation, although they did give a reasonable runway of five to ten years for the acquisition to happen. The fact that three of them shared the load made the acquisition possible. While the thought was intimidating at first, the gradual handoff built their confidence. By the time the deal closed, ownership felt less like a leap and more like the next natural step. Navigating an Agency Acquisition During COVID If you've ever thought about buying or selling an agency, you know the financing part can get tricky. For Alyssa and her partners, COVID hit right in the middle of negotiations. On one hand, this made it somehow easier for her and her partners to step even more into their roles as heads of the agency. While the owners stepped back from daily operations, Alyssa and her partners made the transition to their new roles. On the other hand, the pandemic did complicate things as SBA loans looked risky with interest rates climbing. Thankfully, the old owners worked out a five-year owner-financed note instead. That decision didn't just save them financially, it cemented trust. The outgoing owners wanted the next generation to succeed and structured the deal so everyone won. As Alyssa put it, “It didn't feel like a big shift… because we'd already been doing it.” Fighting Imposter Syndrome (and Why That's Healthy) Even with 15 years in the trenches, Alyssa admits stepping into ownership brought its fair share of imposter syndrome. She was still quite young, even though she felt comfortable leading day-to-day operations. This is where the former owner's trust really helped. They put her in a position to succeed and trusted she could make it. Ultimately, every agency owner feels that, no matter the stage of their career they're at when becoming an owner. In fact, it's the ones who don't who usually get tripped up by ego. Preparing the Next Generation So, is Alyssa grooming her team for eventual ownership? Not yet, it's too soon. But she is watching for the traits that made her and her partners natural fits: entrepreneurial thinking, leadership instincts, and a bias for taking responsibility. Her advice to other agency owners thinking about succession: Don't overlook your employees as potential buyers. Give them time and a runway to grow into the role. Protect your culture by keeping it in the hands of people who already live it. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

    Manage Smarter
    288: Copyrights, Trademarks & AI: Legal Essentials for Content Creators with Stephanie Weier

    Manage Smarter

    Play Episode Listen Later Sep 28, 2025 25:15


    Stephanie Weier, CEO and co-founder of Brandwood Global, dives into copyright, trademark, and intellectual property rights for content creators and marketers. She shares actionable tips to avoid legal risks, explains the impact of AI on content, and introduces her Brandingo app for secure brand engagement. Essential listening for anyone in content creation, digital marketing, or brand management. "If you are broadcasting in any forum, you know, Facebook streaming, whatever, that then becomes a commercial, so to speak. So when you go from a personal use... to posting it on different social media sites, then you become a commercial use. And so those music pieces that are going to be heard, do they carry forth, you know, so now you're infringing on those copyrights.4It's going to be a burgeoning litigation field, I believe, because [AI is] completely vacuuming up all copyrights, all trademarks. And then it's morphing those into new products, new designs." - Stephanie Weier KEY TAKEAWAYS -Learn best practices for music licensing -Latest definitions of fair use -How to protect your company from liability and protect your content -Uses of logos and artwork -More insights for influencers, content creators on actionable legal insights and SEO tips to protect intellectual property Connect with Stephanie Weier www.Brandwoodglobal.com https://www.linkedin.com/in/stephanieweier/https://www.facebook.com/stephanie.weier.14 Connect with Manage Smarter and its hosts!!!!·         Website: https://salesfuel.com/manage-smarter/·         LinkedIn: https://www.linkedin.com/in/audreystrong/       LinkedIn: https://www.linkedin.com/in/cleesmith/ TWITTER/X Audrey https://x.com/tallmediamaven Lee  https://x.com/cleesmith  Connect with SalesFuel·         Website:  https://salesfuel.com/·         Twitter: https://x.com/SalesFuel·         Facebook: https://www.facebook.com/salesfuel/ #internetinfluencer #socialmedia #socialmediainfluencer #tiktokinfluencer #youtubeinfluencer #facebookinfluencer #snapchatinfluencer #legal #AI #fairuse #intellectualproperty #Brandingo #Brandingoapp #BrandwoodGlobal #stephanieweier #copyrights #trademarks #law #video #audio #logo Learn more about your ad choices. Visit megaphone.fm/adchoices

    Daily Influence
    571. Unplugged SEO: People, Planet, Purpose (and Results)

    Daily Influence

    Play Episode Listen Later Sep 28, 2025 23:44 Transcription Available


    What happens when you throw out the slick playbook and build marketing around values, voice, and real people? Chicago-based organic SEO consultant Lauren Plug, founder of Chaotically Mindful, joins Gregg-Brooke to share how she helps sustainable and mindful brands grow without greenwashing or “tech-bro” tactics. Lauren's journey—from copywriting to SEO to standing up for purpose-driven marketing—offers a refreshing blueprint: slow down to speed up, keep mission in the room, and let authenticity guide the strategy. She breaks down common traps (scientific jargon, condescension, eco-perfectionism, and vague green claims) and shows how to replace them with clear language, consistent touchpoints, and search strategies that actually fit your brand. In this episode, you'll learn: • How to balance chaos and intention so creativity (and results) can breathe • Practical ways to align SEO with your mission—without sacrificing performance • A simple cadence that works: alternating mission-led and SEO-led content until they converge • Why “your website is your platform” and how to use it to tell your sustainability story • The mindset shift purpose-led founders need to market ethically and make money Connect with Lauren: • LinkedIn: https://www.linkedin.com/in/lauren-plug/

    Fluent Fiction - Korean
    Secrets of Namsan: Autumn Beneath Enigmatic Symbols

    Fluent Fiction - Korean

    Play Episode Listen Later Sep 28, 2025 13:10 Transcription Available


    Fluent Fiction - Korean: Secrets of Namsan: Autumn Beneath Enigmatic Symbols Find the full episode transcript, vocabulary words, and more:fluentfiction.com/ko/episode/2025-09-28-07-38-20-ko Story Transcript:Ko: 남산 한옥 마을은 가을의 색깔로 가득 찬다.En: Namsan Hanok Village is filled with the colors of autumn.Ko: 전통적인 한옥들이 형형색색의 나무 아래 자리 잡고 있고, 추석을 맞아 가족들이 모여있는 마을은 활기에 차 있다.En: Traditional Hanok houses are nestled under colorful trees, and the village is lively with families gathering for Chuseok.Ko: 어느 날, 진우는 묘한 느낌으로 편지를 받았다.En: One day, Jinwoo received a letter with a mysterious feeling.Ko: 편지에는 수수께끼 같은 기호들이 가득했다.En: The letter was filled with enigmatic symbols.Ko: "진우 씨!" 미나가 다정한 목소리로 부른다.En: "Jinwoo!" Mina calls out in a gentle voice.Ko: 그녀는 그가 받은 편지를 보고 깜짝 놀란다.En: She is startled to see the letter he received.Ko: "이건 뭐야?" 그녀는 진우에게 물었다.En: "What is this?" she asked Jinwoo.Ko: "무슨 의미인지 모르겠어." 진우는 답답했다.En: "I don't know what it means." Jinwoo felt frustrated.Ko: 그때 서준, 진우의 어린 시절 친구가 마을에 돌아왔다.En: Just then, Seo-jun, a childhood friend of Jinwoo, returned to the village.Ko: "서준아, 여기 좀 봐줘." 그는 서준에게 도움을 요청했다.En: "Seo-jun, take a look at this." He asked Seo-jun for help.Ko: 편지의 상징을 보자마자, 서준의 얼굴은 겁먹은 표정으로 변했다.En: As soon as he saw the symbols on the letter, Seo-jun's face turned to a frightened expression.Ko: "이 기호는 내가 본 적 있어." 서준은 말했다.En: "I've seen these symbols before," Seo-jun said.Ko: 그의 말은 진우의 마음에 불안을 더했다.En: His words added to Jinwoo's anxiety.Ko: 진우는 서준을 믿어야 할지 말아야 할지 고민했다.En: Jinwoo was unsure whether to trust Seo-jun or not.Ko: 하지만 가족을 지키기 위해서는 모든 가능성을 고려해야 했다.En: But to protect his family, he had to consider all possibilities.Ko: "서준아, 이 편지의 정체가 뭐야?" 진우는 물었다.En: "Seo-jun, what is the meaning of this letter?" Jinwoo asked.Ko: 서준은 곰곰이 생각하며 대답했다. "추석에 스캔들이 계획되고 있어. 우리가 막아야 해."En: Seo-jun thought deeply and answered, "A scandal is being planned for Chuseok. We must prevent it."Ko: 진우와 미나는 서준과 함께 마을을 위해 행동에 나섰다.En: Jinwoo, Mina, and Seo-jun took action for the sake of the village.Ko: 그들은 서로의 지혜와 결단력으로 문제를 해결했다.En: Together, they solved the problem with their wisdom and determination.Ko: 추석 행사는 무사히 진행되었고, 마을 사람들도 진우와 서준에게 깊은 감사를 표했다.En: The Chuseok event went smoothly, and the townspeople expressed deep gratitude to Jinwoo and Seo-jun.Ko: 이 사건을 통해 진우는 가족과 친구의 중요성을 깨달았다.En: Through this incident, Jinwoo realized the importance of family and friends.Ko: 혼자가 아니라 함께 문제를 해결할 수 있다는 것을 알게 되었다.En: He discovered that problems could be solved not alone, but together.Ko: 진우는 미소 지으며 말했다. "우리는 함께하면 뭐든지 할 수 있어."En: With a smile, Jinwoo said, "Together, we can do anything."Ko: 남산 한옥 마을은 다시 평화로운 가을의 아름다움을 즐기고 있었다.En: Namsan Hanok Village once again enjoyed the peaceful beauty of autumn.Ko: 마을 사람들은 서로를 돕고, 함께 한다는 것의 가치를 새롭게 느끼며 행복하게 지냈다.En: The townspeople lived happily, feeling anew the value of helping and being together. Vocabulary Words:autumn: 가을mysterious: 묘한enigmatic: 수수께끼 같은symbols: 기호gentle: 다정한startled: 깜짝 놀란frustrated: 답답했다frightened: 겁먹은expression: 표정anxiety: 불안consider: 고려하다possibilities: 가능성을scandal: 스캔들planned: 계획되고prevent: 막아야wisdom: 지혜determination: 결단력gratitude: 감사realized: 깨달았다importance: 중요성discovered: 알게 되었다peaceful: 평화로운beauty: 아름다움value: 가치helping: 돕고together: 함께lived: 지냈다gathering: 모여있는childhood: 어린 시절incident: 사건

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Enterprise brands struggle with limited SEO budgets amid AI-powered search transformation. Tom Mansell from Croud shares proven strategies for maximizing content velocity while maintaining strategic focus across multiple digital touchpoints. The discussion covers AI workflow implementation for content research and brief development, hub-and-spoke topical clustering models for website architecture, and systematic identification of influential content sources that feed large language models powering AI search experiences.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Pay Less for Traffic
    67. Let's Pay Less: Do I Need to Pay for Yoast Premium?

    Pay Less for Traffic

    Play Episode Listen Later Sep 27, 2025 11:02 Transcription Available


    You likely get a lot of value from the free version of Yoast already. Will the premium version supercharge your SEO efforts?Submit a Question: stephanieroyersolutions.com/podcastMentioned in this episode:Ready to BRING YOUR OWN TRAFFIC?I know your time is valuable and your marketing dollars are precious. That's why I decided to launch my course, Bring Your Own Traffic. You don't need to buy expensive courses for SEO, blogging, and Pinterest individually, and then try to piece them together into one cohesive strategy. I can save you some time and money! I've compiled the most important best practices for search-optimized blogging and pinning into one streamlined strategy…all at a reasonable price. BYOT is a course designed with YOU and your teacher business in mind. All of the content is ready to apply to your business, so there's no guesswork about whether or not it will work for you. The strategies I teach in the course are exactly how I've been getting teacher business owners to the top of Google and Pinterest search results for years. I can't wait to see YOUR content on page one of Google the next time I sit down at the computer. So grab the course, dive in, and start getting your incredible resources in front of the right people without running a single ad. https://stephanieroyer.podia.com/bring-your-own-traffic

    La teoria de la mente
    Testosterona y su Deficiencia: Salud Masculina en el Punto de Mira

    La teoria de la mente

    Play Episode Listen Later Sep 27, 2025 22:52


    En este nuevo episodio de La Teoría de la Mente, abordamos un tema clave y, muchas veces, ignorado en la salud masculina: la deficiencia de testosterona, también conocida como hipogonadismo. ¿Sabías que niveles bajos de testosterona total (menos de 300 ng/dL o 12 nmol/L) pueden tener un impacto profundo en tu bienestar físico, emocional y sexual? Hoy te explicamos todo lo que necesitas saber. ⚠️ Exploraremos cómo el déficit de testosterona puede afectar: La libido y la función eréctil ️ El estado de ánimo y la energía diaria ⚡ La masa muscular y la composición corporal El surgimiento de síntomas depresivos Pero no solo eso. También entraremos en uno de los temas más debatidos del momento: la Terapia de Testosterona (TT). ¿Es realmente segura? ¿Aumenta el riesgo de problemas cardiovasculares o cáncer de próstata? ¿Qué dice la ciencia? ✅ Analizaremos: Los beneficios comprobados de la TT (mejora de la vida sexual, reducción de masa grasa, mayor vitalidad) Las controversias sobre sus riesgos (MACE, cáncer de próstata) El impacto psicológico de la testosterona (menos miedo inconsciente, pero... ¿más ansiedad?) Todo esto lo haremos respaldados por las directrices clínicas más actuales para ayudarte a comprender el verdadero alcance de este trastorno y cómo se diagnostica y trata de forma segura y eficaz. No se trata solo de hormonas, sino de calidad de vida. ️ Si eres hombre o conoces a alguien que ha sentido fatiga inexplicable, bajo deseo sexual o cambios emocionales sin causa aparente, este episodio es para ti. Entiende los síntomas, conoce los tratamientos, y toma el control de tu salud. Palabras clave SEO: testosterona,hipogonadismo,deficiencia de testosterona,terapia de testosterona,salud masculina,testosterona baja,testosterona síntomas,testosterona tratamiento,testosterona riesgos,testosterona beneficios,testosterona y salud mental,testosterona y depresión,testosterona y libido,testosterona y músculo,testosterona y disfunción eréctil,testosterona y ansiedad,testosterona y cáncer,testosterona y corazón,niveles de testosterona,clínica de testosterona,hormonas masculinas,baja energía masculina,tratamiento hormonal,testosterona natural,testosterona en hombres Enlaces útiles: Nuestra escuela de ansiedad: www.escuelaansiedad.com Nuestro nuevo libro: www.elmapadelaansiedad.com Visita nuestra página web: www.amadag.com Facebook: https://www.facebook.com/Asociacion.Agorafobia/ Instagram: https://www.instagram.com/amadag.psico/ ▶️ YouTube Amadag TV: https://www.youtube.com/channel/UC22fPGPhEhgiXCM7PGl68rw Hashtags: #saludmasculina,#testosterona,#terapiadetestosterona,#saludmentalhombres,#bajotestosterona,#podcastpsicologia

    Edge of NFT Podcast
    Edge of Hot Topics: The Future of Crypto: ETFs, Corporate Strategies, and the Evolution of Wealth

    Edge of NFT Podcast

    Play Episode Listen Later Sep 26, 2025 27:03


    Join January Jones and co-host Isabelle Castro in this exciting episode of Hot Topics on the Edge of Show, with a special guest, Danny Baer from Meanwhile as they dive deep into the latest trends in the cryptocurrency world!In this episode, we discuss:The recent explosion of cryptocurrency exchange-traded funds (ETFs) and the SEC's new approval process could change the game for investors.The rise of Bitcoin treasuries among corporations, featuring Strive Inc.'s significant acquisition and its implications for corporate strategy.The growing number of crypto millionaires, with insights into their behaviors and how they are navigating their newfound wealth.An in-depth look at Bitcoin life insurance with Danny Baer from Meanwhile Bitcoin Life Insurance, exploring innovative ways to leverage Bitcoin wealth.Whether you're a crypto enthusiast or just curious about the evolving landscape of digital assets, this episode is packed with valuable insights and expert opinions. Don't miss out!Subscribe to our channel for more discussions on the latest in crypto, technology, and innovation. Stay curious, keep pushing boundaries, and follow us on social media to never miss an update!Support us through our Sponsors! ☕

    Local SEO Tactics and Digital Marketing Strategies
    Kasim Aslam Reveals How to Rank in AI: The Truth About AEO and LLMs

    Local SEO Tactics and Digital Marketing Strategies

    Play Episode Listen Later Sep 26, 2025 31:53


    How Answer Engine Optimization is Replacing SEO In The Age Of AI Search The search landscape is shifting from SEO to AEO as AI-driven tools like ChatGPT, Perplexity, and Google Gemini reshape how users find information. In this episode of Local SEO Tactics, Kasim Aslam shares groundbreaking data on how LLMs rank and cite sources, why schema markup now matters more than backlinks, and how small businesses can build authority in this new era of search. What You'll Learn  Why Answer Engine Optimization (AEO) is not the same as SEO How schema markup and Reddit content influence AI-driven results What local businesses must do now to build authority in AI search engines Get a free copy of Kasim's AEO Blueprint at AEO.co, and subscribe to Local SEO Tactics to stay ahead in the rapidly changing world of digital marketing. https://www.localseotactics.com/kasim-aslam-reveals-how-to-rank-in-ai-the-truth-about-aeo-and-llm/

    Millionaire University
    Craft the Perfect Podcast Pitch, Land Guest Appearances, and Sign More Clients | Natalie Koussa

    Millionaire University

    Play Episode Listen Later Sep 26, 2025 44:27


    #603 Want to grow your business faster without relying on social media? In this episode, host Brien Gearin sits down with podcast guesting expert Natalie Koussa to unpack how showing up on other people's podcasts can be one of the fastest ways to grow your business. Natalie shares her journey from leveraging podcast interviews to sign more clients than through any other marketing channel, to now teaching entrepreneurs how to pitch, prepare, and maximize every appearance. From building authority and SEO presence to crafting the perfect pitch and nurturing host relationships, Natalie breaks down why podcast guesting isn't just about borrowing an audience — it's about creating long-term credibility, connections, and clients! What we discuss with Natalie: + Power of podcast guesting + Natalie Koussa's origin story + Building authority through interviews + Instant trust transfer from hosts + SEO and Google visibility + Crafting effective podcast pitches + Importance of follow-up + Small shows vs. big shows + Repurposing podcast appearances + Turning interviews into clients Thank you, Natalie! Check out Natalie Koussa at NatalieKoussa.com. Listen to Natalie's free private podcast. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

    Marketing Over Coffee Marketing Podcast
    Jay Schwedelson on Email, Nicole Kidman, and Bad TV

    Marketing Over Coffee Marketing Podcast

    Play Episode Listen Later Sep 26, 2025


    In this Marketing Over Coffee: Learn about Guru 2025, Apple Intelligence for Email, AI, and more! Direct Link to File Direct Marketing runs in the family! Was the Guru email event created as virtual first? Is it about exhibitor dollars or lead gen? The rise of personality driven business Splitting time between multiple businesses Guru […] The post Jay Schwedelson on Email, Nicole Kidman, and Bad TV appeared first on Marketing Over Coffee Marketing Podcast.

    Million Dollar Landscaper
    Top 10 Things Every Landscaper's Website Needs- MDL Episode 370

    Million Dollar Landscaper

    Play Episode Listen Later Sep 26, 2025 25:26


    In this episode, Scott (@MillionDollarLandscaper) and Kati break down the 10 must-haves every landscaper's website needs if you actually want it to bring in calls, leads, and jobs. They cover everything from why a clear headline beats a clever tagline, how quality photos can instantly make you look more professional, and where your phone number should always go so customers don't bounce.   You'll also hear why service-specific pages matter for SEO, how testimonials and reviews build instant trust, and the simple website mistakes that could be costing you real money. Whether you're building your first website or trying to fix a clunky one, this episode gives you the blueprint to make your site work for your business—not against it.   Welcome to The Million Dollar Landscaper Podcast w/Scott Molchan, landscaper-turned-coach helping business owners stop spinning their wheels, build smart systems, and finally run a profitable company without burning out. On this podcast, you'll hear how to attract better customers, price your work for profit, and learn the lessons Scott picked up while scaling his own landscaping business.  

    Applelianos
    iPhone Air “Apple Intelligence”

    Applelianos

    Play Episode Listen Later Sep 26, 2025 43:39


    APPLE INTELLIGENCE EN EL iPHONE AIR - ANÁLISIS COMPLETO 2025 Descubre todo sobre Apple Intelligence en el nuevo iPhone Air y si realmente Apple está compitiendo en la carrera de la IA. En este episodio analizamos las funciones principales, comparamos con modelos anteriores y probamos si Siri ha mejorado finalmente. https://www.icloud.com/shortcuts/2a071fb53fe340a1863b0824ffcf4607 https://www.icloud.com/shortcuts/28790deac73246a7a82388ef31f2b2d7 https://t.me/+Jm8IE4n3xtI2Zjdk ⏰ ÍNDICE 00:00 - Introducción Apple Intelligence iPhone Air 02:30 - Funciones principales de Apple Intelligence 08:15 - Comparativa iPhone Air vs modelos anteriores 12:45 - Batería y autonomía del iPhone Air 16:20 - Nuevas funciones de personalización 20:10 - Apps optimizadas para iOS 26 24:30 - Prueba completa de Siri mejorada 28:15 - ¿Vale la pena la actualización? PRINCIPALES FUNCIONES APPLE INTELLIGENCE: ✅ Escritura inteligente y corrección automática ✅ Resúmenes de notificaciones personalizados ✅ Generación de imágenes con Playground ✅ Siri más natural y contextual ✅ Búsqueda visual mejorada ✅ Traducción en tiempo real iPHONE AIR VS MODELOS ANTERIORES: Batería: 20% más autonomía que iPhone 15 ⚡ Rendimiento: Chip A18 Pro optimizado para IA Personalización: Control Center completamente rediseñable Cámara: Nuevos modos fotográficos inteligentes Almacenamiento: Gestión inteligente de archivos PARTICIPA EN DIRECTO Comparte tus opiniones, haz preguntas y forma parte del debate más importante sobre el futuro de Apple. ¡Tu voz cuenta! ¿TE GUSTÓ EL VÍDEO? ✨ Dale LIKE si te ayudó a entender Apple Intelligence SUSCRÍBETE y activa la campanita para no perderte nada COMENTA qué función de Apple Intelligence te parece más útil COMPARTE con amigos que tengan iPhone SÍGUENOS EN TODAS NUESTRAS PLATAFORMAS: YouTube: Applelianos Podcast Telegram: https://t.me/+Jm8IE4n3xtI2Zjdk X (Twitter): @ApplelianosPod Facebook: facebook.com/applelianos Apple Podcasts: Applelianos Podcast Discord: Únete a nuestra comunidad Apple PATROCINADO POR SEOXAN Optimización SEO profesional para tu negocio https://seoxan.es https://uptime.urtix.es #AppleIntelligence #iPhoneAir #iOS26 #BateriaiPhone #Apple2025 #TrucosApple #ComparativaiPhone #SiriMejorado #iPhone2025 #TecnologiaApple #AppleAI #iPhoneReview #AppleNews #iPhone16 #iOS #AppleTech #SmartphoneReview #TechReview2025 #AppleEvent #iPhoneComparison

    Club Capital Leadership Podcast
    Episode 500: Stick Around Long Enough to Get Noticed

    Club Capital Leadership Podcast

    Play Episode Listen Later Sep 26, 2025 10:07


    Most business owners quit on strategies right before they start working. Success isn't about trying more things—it's about giving the right things enough time.Take this podcast for example: When we started in 2019, hitting 500 episodes seemed impossible. But consistency over time creates compound results that feel sudden but aren't.The Solution:Give strategies minimum 90 days, often 6-12 months before measuring success. Your constraint isn't trying enough things—it's not giving the right things enough time.Your Challenge:What's the one thing you've been wanting to quit on that maybe needs more time?

    #DoorGrowShow - Property Management Growth
    DGS 308: Passive Power Plays: Land, Storage, and Content that Converts

    #DoorGrowShow - Property Management Growth

    Play Episode Listen Later Sep 26, 2025 31:53


    Seth Williams (00:00) I was able to buy a lot of land at dirt cheap prices. So there's no mortgages or anything on it. And when you buy anything for a small fraction of its actual market value, it's not hard to turn around and sell that thing and make money on it. Jason Hull (00:14) All right, I am Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of business owners, coached, consulted, and cleaned up hundreds of property management businesses, helping them add doors, improve pricing, increase profit. simplify operations and build and replace entire teams, we are like bar rescue for property managers. In fact, we have cleaned up and rebranded over 300 businesses and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry. At DoorGrow, we believe that good property managers can change the world and that property management is the ultimate high trust gateway to real estate deals, relationships and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now, let's get into the show. And my guest today I'm hanging out with is Seth Williams. Welcome, Seth. Seth Williams (01:28) Hey, Jason, good to be here. Thanks for having me. Jason Hull (01:31) Yeah, it's great to have you and of REtipster. so Seth, let's get into a little bit of your background. You've done a lot of different things connected to real estate. Give us the background on your journey and how you got it kind of got into entrepreneurism and what made you start all this crazy stuff. Seth Williams (01:48) Yeah, sure. Yeah. Well, my journey kind of starts back in about 2005, 2006 when I was still in college. And like most people, I was trying to find houses I could buy that I could flip or rent that kind of thing. Just get into the real estate game. But I didn't really know anything about how to do it. I had no competitive advantage. I was looking on the MLS. That was the only place I knew I could look for to find deals. And there weren't any deals. It was horrible. I spent hundreds of hours and found nothing that made any financial sense. And I was just like, man, how do people do this? Like, how do people find good real estate deals if I can't find them? I was looking everywhere and there was nothing out there. And it was around, you know, after struggling with this for a couple of years, I discovered two things that kind of worked hand in hand. The first was the land business. So buying vacant land and Like most people, when I first heard that I was like, what? Picket land? Like, why would I do that? That makes no sense. It's just dirt. Like, where's the cash flow? Where's the income? The other thing that I discovered though was how to find deals off market through something called the delinquent tax list. And this is basically a list of property owners that every county has of properties that are currently back due on their property taxes. This is not the same thing. Jason Hull (02:52) Yeah. Seth Williams (03:11) as the tax sale list. So it's not the list of properties that's going to go up for auction soon. It's people who still own their property, but they're back doing taxes. If they don't pay them off soon, they're going to get their property taken from them. And these two things together, land and the delinquent tax list, I was able to find and contact people who had land with delinquent taxes on it. And because there were delinquent taxes, they're in a situation where it's like, Jason Hull (03:18) Yeah, they're just behind. Seth Williams (03:37) You got to pay off these taxes in like weeks or you're going to lose everything. So why are you in this situation? Is it because you don't care about the property? Like what is the issue? And in many cases, that was it. Maybe they just inherited it. Maybe they bought it 20 years ago, but for whatever reason, they didn't care about the thing. And I'm sitting there saying, Hey, I'll pay you a few hundred dollars, maybe a few thousand dollars, and I'll pay off your taxes and I'll make this problem go away. And because a lot of these people didn't want their property anyway, and I was kind of taking care of a nuisance in their life, I was able to buy a lot of land at dirt cheap prices. And I could also buy it free and clear. So there's no mortgages or anything on it. And when you buy anything for a small fraction of its actual market value, it's not hard to turn around and sell that thing and make money on it. So that was the business I got into. And it's been awesome. It's changed a lot over the years, but It's just been a really great way to, you know, without needing a whole lot of cash, finding properties, getting them for a very cheap price, and then making money without having to change anything on the property. Jason Hull (04:45) Yeah, got it. Okay, cool. Is that still the go-to strategy? Delinquent tax lists. Seth Williams (04:52) So, it's definitely still effective, but the drawback of the delinquent tax list is that they're kind of a pain to get, and then even when you do get them, they're kind of a mess to sort through. So, if you're willing to go through the nuisance of getting the list and sorting through it, there's a ton of value on that. But there's another way that's actually easier through a data service that I use called the LAN portal. And it's basically just a much more streamlined Jason Hull (05:04) Yeah. Yeah. Seth Williams (05:20) seamless, organized way to get lists of landowners. They don't necessarily have delinquent taxes, but I can find specifically the types of properties I want and then either send the mail or a cold column, that kind of thing. So both ways work. They both have pros and cons. The delinquent tax list is more of an annoying way to do it, but it's probably the more effective way. The land portal is a lot easier, but you get a little bit less motivation on that list because people don't have this delinquent tax problem. Jason Hull (05:48) Yeah, less of a mess to clean up, but probably a little quicker. so cool. you're going to unpack today the secrets of building wealth through land investing. This is like your number one specialty. And we'll chat a little bit about self storage. And I'm sure there's some property managers that are listening that might be like, haven't done that yet. Like I have not gotten into. That sort of investment and most of the property managers listening you if you're on a property management business your number one goal Should not be to just manage other people's properties. It should probably be to build up your own portfolio of stuff and and make some money That's probably a bigger better play and leveraging your company to attract deals and to attract Real estate so let's get into this. Where do we start? Seth Williams (06:37) Yeah, well, what I just described, there's kind of the high level view of how you find properties in the first place. And I mean, in terms of like people out there who are property managers who might invest in houses and that kind of thing, there's only one tax list or the land portal can work for those kinds of properties to the main difference is that you're going to find usually less competition when dealing with vacant land, because most people aren't thinking about land, thinking about houses. They think that's the way they have to do it. And that's fine if you want that. But the problem with houses, as you probably know, in property management, there's a lot more wrinkles. There's a lot more people problems. There's things falling apart that are broken and get stolen and destroyed. With land, there's none of that. It's a much simpler animal to deal with. But if your strategy is to find rentals or something like that, you could certainly scope out rental properties using the same method. You would just be targeting different types of property owners than I do. Jason Hull (07:10) Thank got it. So how does this connect to self storage? Seth Williams (07:34) Well, self storage is a totally different business than buying and selling vacant land, but there is some crossover. So back in 2021, I found a piece of land that was zoned residential. It was 6.7 acres and I bought it and I rezoned it to commercial. And then I got approval to build a self storage facility because I had always wanted to get into this business. A land business is great for generating big influxes of cash. It's like a cash generating machine. But self storage is a little bit different. At least the way that I do it, it's more of a cash flow play. you know, all in all, took me a couple million dollars to buy the land and build this facility. It took me basically a year to design it and build it. And it's comparatively speaking, more of a trickle of cash, cash flow, but it's permanent cash flow. There's also a lot of depreciation write offs. It's also very scalable. So it's easy to increase every single person's rent by $5 and the value effectively goes way up because of that. But like nobody moves out because it's just five bucks and most people don't care about a $5 increase per month. So it's a very different business. And for me, my long-term goal is to do more of that because the benefit of self-storage is that unlike land, it's not like a thing that you have to keep peddling for it to keep working. Land is a very active, you know, got to keep peddling or the cashflow is going to stop. Whereas self-storage is, well, you can buy one facility and the management is not terribly difficult for that, at least compared to like a rental property and the cashflow will come in for as long as you own the thing. So that was why I made that shift. Jason Hull (09:12) Nice. well, tell us a little bit about cell storage. How does that work? How can maybe property managers potentially get in? Seth Williams (09:21) Yeah, well, it's when I first got into it, what I tried to do is buy an existing facility from somebody within like an hour driving radius of where I lived. And I think that's probably the best first move is to do that if you can, because you don't have to deal with all of the work of construction and there's cash flow on day one. So like right when you buy the thing, money is already coming in. Whereas when you build a new one, it takes months for the thing to fill up. So that was what I tried to do at first, but problem was in my market, I couldn't find anybody who wanted to sell their property at anywhere near a reasonable price. People wanted like twice as much as what their facilities were worth. And people were paying it like it was just crazy. You couldn't find good deals. And when I saw that, was like, wow, I would normally never build something. But if people are being dumb and overpaying for self storage facilities, I could probably give this a go. And even if I screw it all up, I could still sell it and get out if I needed to. So that was why I decided to do that. And it's nice in that you get to design it and lay it out the way you want, but it's also a much longer runway required to put the cash in and then wait for it to fill up and start cash flow. Jason Hull (10:29) Yeah, this is our market to building these things out and then just selling them even though they're empty. Seth Williams (10:35) Yeah, that's what some people do. Selling them empty. I mean, that's not the ideal play. The real value of these things comes from paying tenants, that kind of thing. Maybe what most people would do is build them or maybe even buy an existing one that's half empty and then fill it up. Like do whatever you have to do to get tenants in there, whether it's changing the pricing or advertising more. And then once it's at least reasonably full, then you could cash out and do whatever you want. Buy another one or do something else. Jason Hull (10:39) Right. Got it. Okay. Got it. Cool. So vacant land, self storage, and then you're also like, you do a lot of content creation stuff in the real estate space. So tell us a little bit about that. Seth Williams (11:12) Sure. Yeah. So I started a website called REtipster back in 2012. And it was really kind of a place to store a lot of the lessons and knowledge that I had gained from my experience in land investing and in owning rental properties and everything I had done to that point. And I didn't really know what the plan was. I just knew, like, it's kind of fun for me to take my ideas and thoughts and things I've learned and distill them down into like bite sized chunks and help other people. figure out how to do the business from where they're at. And it turned out to be a lot of fun. And it didn't make money for like probably the first year that I was running it. But eventually I found ways to monetize it. Started a podcast, a YouTube channel. And a lot of what we talk about is land, but we also talk about self storage and occasionally rental properties, other things that are ancillary related to real estate investing. Jason Hull (12:07) Okay, well cool. Let me do a quick word from our sponsor and then we can get into a little bit more. So our sponsor for this episode is Vendoroo Many of you listening tell me that maintenance is probably the least enjoyable part of being a property manager and definitely the most time consuming. But what if you could cut that workload by up to 85 %? That's exactly what Vendoroo has achieved. They've leveraged cutting edge AI technology to handle nearly all of your maintenance tasks from initiating work orders. and troubleshooting to coordinating with vendors and reporting. This AI doesn't just automate, it becomes your ideal employee, learning your preferences and executing tasks flawlessly, never needing a day off and never quitting. This frees you up to focus on the critical tasks that really move the needle for your business, whether that's refining operations, expanding your portfolio, or even just taking a well-deserved break. Over half the room at last year's DoorGrowLive event conference signed up with Vendoroo right there. And then a year later, they're not just satisfied, they're raving about how vendor is transformed their business. Don't let maintenance drag you down. Step up your property management game with vendor. Visit vendor.ai slash door grow today and make this the last maintenance hire you'll ever need. All right, cool. So, Seth. Where should we go from here? We've been talking a little bit about vacant land, a little bit about self storage, talking a little bit about RE tipster. What do you think would be of the most benefit to property management business owners that are exploring some of this stuff? Seth Williams (13:42) Well, you know, maybe we could have a little conversation, you and me. So I've got a few questions I always go to when I'm talking to other real estate investors that are always kind of brings out some interesting perspectives. How long have you been in real estate, Jason? Jason Hull (13:55) Well, so I've been involved with coaching and consulting property management companies. So I'm more of a business coach for like since 2008. Seth Williams (14:04) Mm OK, gotcha. Well, interesting. Here's a question for you. What's one thing that you see new property managers focusing on that you think is actually a distraction from long term success? Jason Hull (14:09) so while. That's a good one. So the most common thing that I see that's a big distraction from long-term success is digital marketing. So a lot of property managers think in order to get more doors or get business, they need to do SEO. They need to do Google ads like pay per click, content marketing, social media marketing. The problem is the dirty secret marketers don't want to tell property managers because they like making money off of them. is that there's very little search volume of people looking on the internet for property management. So they can go on Google trends right now, put in property management backdated to 2004 when Google started tracking data and metrics to the present. And what you'll see is there's very little search volume. And if you compare it to any other term, like compared to AI is a good one lately, it has the same search volume of AI a decade ago. Whereas AI has this meteoric rise. Seth Williams (15:13) Mm, sure. Jason Hull (15:15) And compared to AI, property management is just a little line at the bottom. It like doesn't even register. And so there's plenty of business out there of people that don't want to manage their own property. There's no shortage in the U.S. There's no scarcity, but they're not looking for a property manager actively because they're either not aware that property managers are a viable option or exist, or they are aware, but most property managers suck. So they've written it off. Seth Williams (15:44) Yeah. So how do you find those people then if you don't know where they're looking or maybe you do know where they're looking. Jason Hull (15:44) and they're not really looking. We get them to do crazy things like pick up the phone and call non owner occupied property owners or like connect with real estate agents and create relationships to help the real estate agents get more deals from investors, stuff like that. So. Seth Williams (16:02) Yeah. I'll tell you, there's a ton of power in somebody who's willing to pick up the phone. I mean, so many people don't even want to think about that. But if you can do that, man, you're already way, way ahead of the crowd. Jason Hull (16:09) And there we go. Yeah, I mean, it's the one thing that we can teach clients that they can create business on demand at any time and not have to hope and pray that a market is able to give them something. yeah. Okay. Seth Williams (16:20) Mm-hmm. Yeah. Well, here's another question. What's something that you hear novice property managers or critics of property managers complain about that makes you roll your eyes? Jason Hull (16:35) Well, the first that comes to mind is a lot of novice property managers complain about the potential clients being cheap. yet they're cheap. And so that's kind of the blind spot that I think there's a lot of property managers that have. They're like, like, I had a client once and he was complaining that, about, you know, I'm tired of getting all these people wanting discounts or asking for us to lower our pricing, all these people that are so cheap about related to property management. And then I saw the same person post in a Facebook group for property managers saying, hey, does anybody have a discount for this? property management software or this then like, what is it? A maintenance software that exists because I don't want to pay full price. And so the irony wasn't lost on me. you know, usually the blind spot that we have is we, you know, kind of project that and create that in others. And so if you're cheap and you have a cheap mindset, then you're going to attract cheap clients. It's far more likely not only that, but you're going to be a lot more sensitive to it. It's going to impact you differently. Seth Williams (17:16) Hmm. Jason Hull (17:36) and people will pick up on that and they'll feel more anxious and be more price sensitive because you are. Seth Williams (17:40) Yeah. For those property managers who are willing to pick up the phone and call around and find their customers, what do they do to avoid those cheap clients? Is there some red flag they can look out for to say, you're not a good fit. We're going to go look here instead. Like, how do you find people that are willing to pay what they have to pay? Jason Hull (17:58) Well, I think I just had Dustin Heiner on as an interview. And yeah, I know him from some masterminds that we're in together. And Dustin's a really cool guy. Dustin had this, we did this great episode where he's like our client's ideal client, really. Because he's like, the first thing I do is I try to find a property manager before I even get a rental property. Seth Williams (18:03) Yeah, Essence Mm. Jason Hull (18:24) And I want to ask them where I should get a rental property and ask them for their advice. And I want a good property manager I can trust before I go find a property. But it's like, usually everyone does it backwards. They go get a realtor, they get a property. Then they go and try and see if there's a good property manager. And he wants to be hands off. He doesn't want to call his property manager. He doesn't want to be involved in it. He wants them to just take care of stuff. That's the ideal. So I think the challenge is when property managers are looking on the internet for clients. They're like getting them through SEO or pay per click. These are the worst investor clients. They view property management as a commodity. They think all property managers are the same and they're not right. Not all property measures the same and most property managers are not very good. So to find the exceptional ones, usually you're going to find the better clients for a property management business by doing stuff that is Seth Williams (19:11) Mm-hmm. Jason Hull (19:20) more towards the strategies that we would rely on, which are warmer leads, warmer connections, so that you're not getting the crappy scraps that fall off the word amount table that are now searching on the internet looking for the cheapest manager. And if you build your portfolio off of digital marketing and the cheapest and most price sensitive owners, then you're going to have the highest operational costs, more than my clients at least, and it's going to be expensive to run your business. So. Seth Williams (19:43) Yeah. Yeah. What do you think makes somebody a good property manager? Because I've had my share property managers that were terrible. had one that was pretty, pretty decent. And in my case, I thought what made them stand out was just really good communication. Like I was always in the loop. I was never questioning where things were at. Like I just, I just felt like I knew what was going on. I don't know if that's true for everybody, though, in your mind, like the ones that really stand out and just kill it in this business and have no problem. finding clients and keeping them happy. Like what is it they're doing that makes them so good? Jason Hull (20:16) Okay, this is a great question and I love that you shared your perspective. And tell me a little bit more, what do you think makes a good property manager? And then I'll share my thoughts, which might be a little different. You said good communication. Seth Williams (20:28) Yeah. mean, I just kind of mentioned that. Yeah. And I will say one thing, you know, one of my nightmare experiences with a bad property manager was and maybe this is just foolish on my part, but I relied on them to find some subcontractors to, you know, make some improvements and repairs on my property. And they just found horrible people that totally screwed up the property. And and they just kind of walked around all flustered, like, I can never find good people. And like. I don't care. Like if he can't do it, then don't don't do it. Yeah. Like tell me you can't don't just, you know, find somebody who's going to ruin my property. So that really annoyed me. ⁓ Jason Hull (20:59) to the next. Hmm. Yeah, that's yeah, that's hot. Okay, so I mean, according to studies and surveys, the number one reason that people leave a property management company is communication. And so I think a lot of property managers mistakenly think they need to over communicate. But I think what a lot of property managers do is they give their tenants and their owners a blank check to steal all their profits in some instances, because that's The number one source of financial leaks that I've seen in companies is interruptions. so they just, every phone call from every tenant, every owner, constant interruptions means they need way more team, way more staff. This is the business. What I've found is really effective property management companies aren't communicating all the time. Good communication is what the clients want if they don't trust the property manager. Seth Williams (21:41) Mm-hmm. Jason Hull (21:55) If they trust the property manager, they want zero communication. So that's very different. So the best property managers, what I think is they set really good boundaries. It's different. It's not like, hey, I'm going to talk to you all the time. So for example, my wife, Sarah, she managed 260 units part-time in 20 hours a week, basically by herself. She had one time, one part-time person boots on the ground, C-class properties, average rent below a grand, difficult tenants. and she had plenty of time and she had 60 to 90 % profit margin in her business. One of the most ridiculous like case studies I've ever seen. Like she was really successful, very profitable, but she basically had a conversation with her owners at the beginning said, hey, it's been great getting to know you, getting to know your property from here on out. You're not going to be hearing from me much. If I call you, if my name shows up on your phone, I'm asking for money because there's a problem. So you're probably not going to want to hear from me. And she was said as a joke, but she was setting boundaries and they would laugh. But that was how they trusted her. They trusted her because she set really strong boundaries. And so that reduced their anxiety and it lessened the amount of times they had to call. They weren't like, hey, Sarah, did we get that tenant yet? Who's looking at the property? Anyone look at it this week? Like what's going on with the maintenance? What happened with this? Are we getting this handled? Like they weren't anxious. They trusted her to manage and she was good at managing. So one, you got to be good at managing. Seth Williams (22:57) Mm Yeah. Jason Hull (23:17) Like you've got to have good vendors. You know, you've got to have good resources. Otherwise, why would they use you? Why don't they just do it themselves? As a good property manager, you should be way better at it than your clients. You're the professional. Which means you're not relying on them to tell you what to do. They should not be micromanaging the manager. They didn't want, they didn't hire you to micromanage you if you're a property management business owner, right? And so I think that there's good communication. Seth Williams (23:27) Yeah. Jason Hull (23:44) This is the superficial thing that everybody sees. The better thing is having really good service and really good boundaries is even better. Seth Williams (23:52) Yeah. Well, it seems like the boundaries thing works as long as you are good at your job, right? I mean, if you do let a place sit vacant or if you do find a subcontractor who screws the property all up, your trust is gone now and they are going to be harassing you. Jason Hull (23:58) Yeah. Yeah, you can't say, don't call me. I'll let you know when I get this taken care of, you know, because their anxiety is going to go through the roof. Right. Yes, exactly. You have to be on top of your stuff and you have to be good. but the conversely, you can't be good if you are over communicating with everybody. It's not it's not a scalable business. You just can't do it. And so if you are giving everybody all the attention all the time, Seth Williams (24:12) Yeah. Jason Hull (24:31) it's going to be very little attention and it means you're not going to be able to pay attention to and focus on the things that actually matter and do a good job. So setting boundaries is required in order to do have a really healthy business that does perform well. Especially if you're a business owner. Seth Williams (24:43) Yeah. Yeah. I guess like say if you're managing a property that's in the armpit of town and it's going to take a long time to find a tenant. I mean, maybe it's starts by just telling that property owner, hey, it's going to be a while. Like set the expectations. Like don't make them think it's going to happen fast when it's not. Is that what you do? Jason Hull (24:55) Good expectations. Absolutely. Yep, setting good expectations, setting good boundaries is absolutely critical. And I think that goes for any business. Any business that involves humans, right? If they can land, there's not a whole lot of people involved, but maybe in the deal, you need to set boundaries and expectations, right? In self storage, same thing. You have tenants, there are people involved. It's a little less than dealing with toilets, and termites, but. Seth Williams (25:17) Mm-hmm. Yeah. Jason Hull (25:27) There's still humans that are involved and you have to be willing to set boundaries. know, there's self-storage places in LA that have a problem with homeless people trying to build homes inside of them. Right. Like that's probably outside of like what you wanted to be selling, you know, it's not probably legal for them to live there. Right. And so, yeah, setting boundaries, setting expectations. And they say an ounce of prevention is worth a pound of cure. And that's probably true in any business. Yeah. Seth Williams (25:51) Yeah. Yeah. Yeah, totally. I'm wondering if you could wave a magic wand and fix anything about the real estate industry right now, what would that be? Anything come to mind? Jason Hull (26:03) Ooh, fixing the real estate. Seth's interviewing me now, everybody. and yeah, you are. You are good at this. so, well, why don't you go first? This is a great question. So Seth, what would you wave your magic wand and change about the real estate industry? Seth Williams (26:07) Yeah. I'm pretty good at this. Yeah, mean, mine would be mostly related to the niches that I'm in. So like land and self storage and on the self storage front. So the way that we manage our properties, the software is a huge component. mean, it's it's a very, very important. It's how we assign gate codes. It's how we get people's payments. It's how we communicate with them. Like it's a big deal. But a lot of the software out there is terrible. Like it is just garbage software. It looks like it was designed 20 years ago and it's It's like antiquated, but it's expensive. And the problem is, once you start using it, they kind of hold you hostage. So like, even though it's bad, you got to keep paying for it and rewarding this broken system. So it's just a it's just a pain. So if I could wave a wand, I would probably make it super easy to jump ship and switch softwares without them holding all of my customers information hostage. That's what I'd fix. Jason Hull (26:55) Yeah, you're in bed forever. Got it. You might be able to wave that one now with vibe coding and AI. It's probably possible. Get a nerd, they create a prompt for you. They could probably import the API or the data or the information from an existing company software, or at least get a CSV export and you could probably create your own software from scratch. It does exactly what you want. And kids are making software every day now. Somebody just made vibe coding software and some women made this app. Seth Williams (27:17) Cool. Jason Hull (27:41) called T or something like this. And it was like rating men for dating. So women could say, this guy's like not a great guy to date or something like this. and it was like at the top of the app store, like you can, you can create stuff now through AI. And the only problem with that app is they had a big security flaw that some guys probably didn't like what was on the app about them easily hacked it. And they doxxed all of the women's Seth Williams (27:51) interesting. No. Jason Hull (28:09) Credit or not credit cards, but their drivers licenses that they had submitted to verify their profiles and they made it all public Right. So if you're doing vibe coding people make sure you have somebody take a look at the security side of it All right. Yeah, so but that you know that could be that that could be a magic wand that could be waived My magic wand in line with what you said I would selfishly do something towards the property management industry is I would change the licensing requirements throughout the US, because the licensing requirements in each state to be a property manager have nothing to do usually with property management. Usually you have to have a real estate broker's license in order to manage rental properties, and that doesn't qualify them to manage rental properties at all. But it does create a big hurdle for them to be able to do it, and so it keeps probably some good actors out. Seth Williams (28:48) Yeah. ⁓ Jason Hull (29:03) and probably makes people feel overconfident to do something that they probably aren't prepared to do. And very few states have a separate property management license. So, yeah. Seth Williams (29:12) What is the connection there? Like, is it because you have to effectively list properties? Like, you're not selling it, but you have to list it publicly and then respond to people who are interested in that kind of thing. Jason Hull (29:19) Yeah, I think it's related to leasing and renting properties. The number one source of complaints at most board of realtors is related to leasing, not real estate. so, yeah, so there are some things in which, but there should be separate licensing, separate rules specific to property management and that maybe raise the bar for property management so that they come in, you know, understanding some things legally. Seth Williams (29:29) Mm-hmm. Hmm. Jason Hull (29:46) that are related to that because there's a lot of real estate agents that are doing some stuff that's probably not legal when it comes to leases or having conversations or probably breaking laws, you know, and so that can be dangerous. we have one of our lead magnates that we have that we have clients build out is a 411 on leasing course. And it's basically a course property managers can download, put their branding on and go scare the shit out of real estate agents in handling leases. And so that these agents will refer business to them, which isn't hard to do because a lot of real estate agents are dabbling in leases and they should not be messing with it because it puts the real estate license at risk. So. Yeah, so that would be my magic wand. Well, that's to tell us a little bit about your podcast and some of the stuff that you're up to lately and how people can get a hold of you. Seth Williams (30:26) Yeah. Hmm. Interesting. That's cool. Yeah. Sure. Yeah, the REtipster podcast, it's really creative name, just REtipster podcast. I've been running it since 2018 and every week, just talk to people that I find really fascinating. Sometimes they're in land, sometimes self storage, sometimes neither. They just have a really cool thing going on and I like to grill them and ask them questions and really get to the bottom of like how they're doing what they're doing. So not surfacey questions, but like really getting into it. It's a ton of fun. So Yeah, feel free to check it out or anything at retipster.com. That's kind of the home base where you can find all the stuff I have out there. Jason Hull (31:18) Perfect. Very cool. Well, Seth, it's been fun. Appreciate you asking me some questions. That's always a surprise. And it's great having you here on the the DoorGrow show. If those of you listening, if you've been stuck or stagnant in your property management business, you want to take it to the next level, reach out to us at door grow dot com. Also join our free Facebook community just for property management business owners at door grow club dot com. And if you found this even a little bit helpful, don't forget to subscribe and leave us a review. We'd really appreciate it. And until next time. Seth Williams (31:22) Yeah, likewise. Jason Hull (31:46) Remember the slowest path to growth is to do it alone. So let's grow together. Bye everyone.